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This Jewish temple is providing a home for a historic church in the Village
(New York Jewish Week) — After a six-alarm fire left a historic Manhattan church homeless, a synagogue stepped in to provide a space for church-goers to continue worshiping while they figure out a plan for a new home.
Two years later, the bond between the two congregations has only grown, with a new twist: East End Temple on E. 17th St. is supporting Middle Collegiate Church in its clash with the Landmarks Preservation Commission over plans to rebuild their damaged building in the East Village.
Dec. 5 marked the two-year anniversary of the fire that brought her church to the Reform congregation, or “out of a place in the wilderness,” as the Reverend Dr. Jacqui Lewis told the New York Jewish Week. Lewis said that East End’s Rabbi Josh Stanton was one of the first people who reached out to her after the fire, which started next door and destroyed the 128-year-old sanctuary.
“We just made a covenant to move in there,” Lewis said. “Josh was offering me a tabernacle. This big-hearted rabbi opens the door to a church, in a time of rising antisemitism, that’s just bold, fierce love at work.”
Stanton told the New York Jewish Week that the relationship between the two faith communities “predates the fire itself.”
“The reverend has been a friend and a mentor for years,” Stanton said. “When her community’s building went up in flames, I reached out to her and just said, ‘anything you need, just know that I’m here, know that our community is here.’”
Middle Collegiate Church started using the temple’s space on Easter Sunday that spring. The synagogue’s president Brian Lifsec said he was there on the first day.
“It felt like a tent in the desert for these congregants,” Lifsec said.
It’s not all bleak out there.
I went to church last Sunday, where East End Temple, a Jewish synagogue in the East Village, has been hosting @middlechurch for almost two years after a fire destroyed their historic building. pic.twitter.com/0FjtlXr7TA
— Jacob Henry (@jhenrynews) December 8, 2022
Stanton said that East End Temple covers “upwards of 95% of the cost” for the church to rent the space.
“That’s because of the generosity of our donors,” Stanton said. “And because our community understands that walking the walk of Judaism means reaching out to people who might themselves not be Jewish.”
Lewis is the first woman and first African-American to serve as a senior minister for the Collegiate church system, which dates back to the Reformed Dutch Church congregations that formed in the New York area in the 1600s. She is comfortable leading church services in front of an ark, a menorah and Hebrew scriptures, but aches to get back into her own building.
How and whether she can do that depends in part on the Landmarks Preservation Commission, which is responsible for preserving New York City’s historically significant buildings. It seeks to protect the historic facade made of limestone that remains standing. The church, following an 18-month study by several architectural and engineering firms, says there is too much damage to the existing structure to integrate it into a new home.
“The walls themselves are historic,” Stanton said. “Despite the church’s best efforts, there is no way to keep them safely up. What is so sad and problematic is that from an architectural standpoint, there is nothing they can do.”
Lewis said that the church has spent over $4 million to secure the site, clean up debris, stabilize the facade with stainless steel and paint the bricks so they don’t deteriorate — and it is still not safe to rebuild.
“We did that because we wanted the facade,” Lewis said on Sunday after prayer, as she led some church members to the site of the burnt-down building. “We just can’t afford it. We’re wanting to build a building that is appropriate for this historic neighborhood but also has the capacity for 22nd-century ministry.”
The Reverend Dr. Jacqui Lewis of Middle Collegiate Church leading services at East End Temple. (Courtesy)
In a phone call last week, Lewis said that she doesn’t want this to feel like she’s in “a battle” with the preservation community.
“But some parts of the preservation community are pretty strident about us keeping up the wall,” Lewis said.
The church is waiting on a decision from the commission on Dec. 13, which will decide the fate of their building.
Anthony Donovan, a church member who has lived in Greenwich Village for 31 years, told the New York Jewish Week that “there are deep pockets of real estate that would really love this facade” as part of their own plans.
“Luxury housing would look fantastic behind this facade,” Donovan said. “And they have millions to keep that facade that we don’t have.”
Village Preservation, an activist group opposed to the demolition of the facade, said in an emailed press release that alternatives need to be studied.
“We are urging the Landmarks Preservation Commission not to grant such permission at this time, because we don’t believe there is sufficient documentation that alternatives to preserve the historic facade have been fully explored, nor that there is sufficient evidence at this time to justify the permanent and irreversible removal,” the organization said.
“The facade is on life support,” Lewis said. “We could pull the plug and come back to life. We could have a resurrection. We could have a new life that is both historic and moves into the 22nd century, and that’s what we want to do.”
Assembly member Harvey Epstein, who is Jewish and represents the district, gave testimony supporting the church at a previous hearing with the Landmark Preservation Commission.
“While I understand Landmark’s concerns, I think more important than just what that physical piece is that the actual church and the people behind it get to come back,” Epstein told the New York Jewish Week over the phone.
He added that Rabbi Stanton is an example of someone “living Jewish values everyday” by allowing the church to worship at East End Temple.
“It’s really critical, especially in times where you see an increase in antisemitism, that people who are Christian know that people who are Jewish, while having different religious beliefs, are allies to them as well,” Epstein said.
Stanton said that if it is decided that the walls have to stay up, then the conversation will move into “the realm of heartbreaking decisions.”
“It is not clear if the walls have to stay up, that the church will have to rebuild at all, even if it raises significant funds to do so,” Stanton said. “If they move out of this area, there’s going to be a huge gaping void for hundreds of thousands of New Yorkers. It just wouldn’t be the same.”
The building has served the community since 1892. Before the fire, it served as a community hub for other programs, some run by other synagogues, that include soup kitchens and Alcoholics Anonymous meetings.
The Rev. Dr. Jacqui Lewis of Middle Collegiate Church leads congregants outside the destroyed remains of the previous church building. (Jacob Henry)
It has also played a role in supporting people during the AIDS crisis, helping people pay rent during Covid and more recently, supporting Ukraine in its war with Russia.
Together, the church and synagogue communities also hold a “food for families” program, where members help feed 1,500 families every Sunday.
Edna Benitez, a church-goer who has lived in the Village for 27 years, told the New York Jewish Week that when the fire broke out, the church was housing a Torah for another synagogue, The Shul of New York.
“They had an ancient Torah,” Benitez said. “Our fire destroyed the building, but the Torah stayed. It’s a huge symbol. We’re here two years later celebrating in a temple. We housed the Torah, this incredible, prized possession that meant so much to you, and now you’re housing us.”
Whatever happens with the Landmarks Commission, Lewis said that she expects her partnership with Stanton and East End Temple “to be lifelong.”
“We have so many things to do together,” Lewis said. “I know that we’ll be welcome there, and I also know that they know that we need a bigger space. In the meantime, they’ve been incredible hosts and they are offering us ongoing hospitality.”
Outside the church facade, Stanton spoke out how in a time of troubling antisemitism — fueled by celebrities like Kanye West and Kyrie Irving and propagated by groups like the Black Hebrew Israelite sect — the relationship between his synagogue and the church represents “real life.”
“While antisemitism is on the rise, so too is allyship,” Stanton said. “The Reverend Dr. Jacqui Lewis, who embodies allyship at its best, is one of the people who reaches out every single time that something awful happens to a Jewish community.”
Lewis, who can command a stage (or bimah), led a passionate sermon on Sunday, with the fire on the back of everyone’s mind.
“Could we do a little interior work as we go along this pilgrim’s journey so that we are not accidentally putting fuel on the fire that is raging and burning down the world?” she said.
—
The post This Jewish temple is providing a home for a historic church in the Village appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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