The four contestants on “The Great Bubby Cook-Off.” Photo: Manischewitz

An original cooking show competition that celebrates Jewish home cooking and family recipes premiered Friday on Kosher.com.

The four finalists on “The Great Bubby Cook-Off,” presented by the famous Jewish food brand Manischewitz, include a “bubby” from Delray Beach, Florida, and another from Manhattan, New York, and two contestants from Flushing, New York, and West Hartford, Connecticut, who were competing with “bubby-inspired recipes.”

The contestants were selected to compete on the show following a nationwide casting call. Home cooks submitted videos of themselves preparing their favorite Jewish dishes, including family recipes passed down through generations and personal twists on classic dishes. After online voting that was open to the public, four finalists were chosen to advance to a live cook-off in New York City in November.

The winner, to be revealed exclusively on the show, will be crowned “Bubby 2025” and receive a $5,000 cash prize, a featured appearance on the Manischewitz Food Truck as it tours the New York City area, and other prizes. The show is hosted by chef and cookbook author Naomi Nachman.

“‘The Great Bubby Cook-Off’ celebrates exactly what Kosher.com is all about — honoring tradition while inspiring a new generation of home cooks,” said Goldy Guttman, director of Kosher.com, in a released statement. “These bubby recipes carry stories, memories, and culture, and bringing them to life on screen allows us to share the heart of Jewish home cooking with audiences everywhere.”

“‘The Great Bubby Cook-Off’ is about so much more than cooking,” added Shani Seidman, chief marketing officer of Manischewitz. “It’s about honoring the women who shaped our traditions, our tables, and our memories — and celebrating the dishes that bring families together.”

More episodes of “The Great Bubby Cook-Off” will be announced throughout 2026. The show is free to watch, and an additional episode is under consideration that will include a behind-the-scenes look into the competition and judging, according to Manischewitz.

Rabbi Rafi Ellenson was getting ready for a full day of rabbinic duties in September when he jokingly asked a colleague, “What do I wear that’s appropriate both for religious school and a shiva?”

After some light-hearted deliberation, Ellenson, who works as an assistant rabbi for Congregation Shir Hadash, a Reform synagogue in Los Gatos, California, said they realized his wardrobe dilemma might deserve a spotlight on social media.

“We were like, oh, this would be a really fun idea for an Instagram account,” said Ellenson. It would show what rabbis are wearing and “the absurd things they have to do every day, dressing for 20,000 occasions and for 50,000 people.”

For help turning his idea into reality, Ellenson called Rabbi Arielle Stein, an assistant rabbi at Congregation Rodeph Sholom, a Reform synagogue on the Upper West Side of Manhattan, whom he had met in Jerusalem in 2019.

After some deliberation, the pair created Rabbinic Fit Check, an Instagram account billed as “a style diary for the rabbinate and beyond.”

“We’re trying to show diversity of rabbis, diversity of genders, diversity of expression,” said Ellenson. “There’s no one model, and there’s no one model in the real world, so we don’t want to feature only one model on the account.”

So far, Rabbinic Fit Check has featured 57 rabbis, clergy members and students from a range of denominations and garnered over 1,300 followers. The outfits range from cozy sweaters and “sensible” office wear to zebra-print skirts and a fashion-forward Delfina Balda pant suit.

“It’s nice to see that rabbis look like more than just that old oil painting of someone in a black coat,” said Rabbi Allison Poirier of the Conservative synagogue Temple Aliyah in Needham, Massachusetts. “It’s nice to see that we’re out here as new people, as colorful people of all ages and shapes and sizes, which I think in the world I work in, most people know, but it’s just nice to uplift that.”

Indeed, a new national study of the American rabbinate released last month by the Atra Center for Rabbinic Innovation found that 51% of the rabbinical students surveyed identified as LGBTQ+. According to the Atra report, 58% of rabbis surveyed identify as women, 30% as men, and 12% as nonbinary.

But the diversification of the rabbinate has also underscored a broader trend, with rabbis more often taking on an engaged, hands-on role rather than the old model of the “sage on the stage.”

Stein, who had already gone viral for her rabbinic style videos on social media and was featured in Vogue last month for her videos on clergy-friendly shoe choices, said the pair’s Instagram account has also come to serve another purpose: showing the rabbinate in a more intimate light.

“I think especially for our generation of rabbis, we’re real people, these are important ways that people can connect with us and build trust and understanding,” said Stein. “We’re not pretending that we’re somebody at work and somebody at home.”

Rabbinic Fit Check posted its inaugural outfits from Stein and Ellenson in mid-October. The pair then reached out to their colleagues for submissions, and users soon asked to be featured.

Poirier said that she had been drawn to post her style (J. Crew blazer, Birdy Grey dress, her sister’s thrifted sweater) because of the account’s “diversity and also the light-heartedness,” which she said offered a contrast to reality.

“Everything is so, so heavy right now, and a lot of our day is rightly dealing with some of the heaviness, and it’s nice to just have something that also uplifts rabbis as fun, joyful people, kind of expressing ourselves in this cute, silly way,” said Poirier.

“Rabbis are kind of in the zeitgeist in a lot of different ways, and there’s a lot to say about that both positive and negative, and certainly we’re tapping into some of that,” said Ellenson. “But I think we’re approaching an angle of we’re humans who have these cool jobs, and we want to show parts of ourselves through our clothing and express ourselves more fully and completely, and not bifurcate these two segments of our lives.”

Einav Rabinovitch-Fox, a professor at Case Western Reserve University who wrote a history of women’s fashion, said that she viewed the Rabbinic Fit Check account as part of a “new phenomenon” in which the public image of the rabbinate was shifting. She pointed to Nobody Wants This, the Netflix show starring heartthrob Adam Brody as a young Los Angeles rabbi that first aired in September 2024. The Amazon series Transparent, Extrapolations on Apple TV+ and the 2023 film You Are So Not Invited to My Bat Mitzvah all featured what Hey Alma, JTA’s sister site, called “hot rabbis.”

“It’s kind of like a sign of our times,” said Rabinovitch-Fox. “Not all of them are like Adam Brody, but I think it’s a depiction of a trend, and I think that Instagram account is part of it, like, ‘oh, look, Judaism is cool.’”

Rabbi Jamie Field, the director of education at Beth El Temple Center, a Reform synagogue in Belmont, Massachusetts, was featured on Rabbinic Fit Check shortly before her appearance on the Netflix show Squid Game: The Challenge. She said it was a “really beautiful that there is an increase in rabbinic visibility.”

“We have a really sacred responsibility to show that rabbis are real people, and that we are engaged and part of the world and being responsible for being part of that conversation, not just witnessing it through Netflix shows about rabbis,” said Field.

While Rabinovitch-Fox said religion does not always “celebrate the individual,” she added that “fashion is a really a great and simple way to make your own statement.”

“People want to find somehow to relate, and I think with this Instagram generation, fashion is something that is important to people, so it’s just another way to relate to that,” said Rabinovitch-Fox. “If you can talk with your rabbi about style, you have a cool rabbi.”

Rabbi Andrea London, the leader of Beth Emet The Free Synagogue, a Reform congregation in Evanston, Illinois, said she submitted a photo of herself and Cantor Natalie Young on Parashat Noah after Ellenson, who is a family friend, mentioned it to her in conversation. For her cameo, she wore a white button-down shirt with a gold necklace and slacks.

London, who was ordained in 1996, said that she had submitted the photo to offer the account “a little diversity of age.” She recalled that early in her career, “as a woman, you wouldn’t dare to be on the bimah without a skirt.”

“One of the things that was annoying in the rabbinate was that people would comment on my clothing a lot, and it was just tiresome and men didn’t get that,” said London. “And now, I think Rabbinic Fit Check is trying to turn it on its head, like let’s have fun with it as opposed to seeing this as somehow discriminatory or sexist in any way.”

So far, Ellenson and Stein said the response to the account from their congregants and colleagues had been positive. Looking ahead, Ellenson said they hoped to feature leaders from other faiths.

“I think it’s about joy, showcasing diversity, showcasing the personal, and showcasing that all of these pieces can be a part of cultivating rabbinic and cantorial and clerical work,” said Ellenson. “We can bring ourselves into the work, and that makes the work better when we’re being ourselves with our communities.”

This article originally appeared on JTA.org.

The post On Instagram, ‘Rabbinic Fit Check’ is a look book for Jewish clergy appeared first on The Forward.

Smoke rises in the sky following US-led airstrikes in Sanaa, Yemen, Feb. 25, 2024. Photo: REUTERS/Adel Al Khader

The US Navy spent over $1 billion and suffered an additional $100 million in equipment losses and damages during Operation Rough Rider, countering the Houthi threat in the Red Sea. Yet Iran’s Yemeni proxy remains heavily armed and prepared to resume its attacks. 

Over the past two years, the Houthis continued to fire their extensive stockpile of Iranian missiles and drones at Israel and maritime targets despite repeated US and Israeli airstrikes against them. As the Houthi threat to regional security and Red Sea trade persists, the United States can work with Israel to prepare for any potential future operations if the Houthis resume attacks by expediting the sale of necessary military equipment to Israeli forces, and collaborating with Israel to improve intelligence on critical Houthi targets to neutralize.

Protecting global freedom of navigation through international waterways, safeguarding maritime trade, and supporting Israel’s security remain core US interests. Yet, the Iranian-armed and funded Houthi terrorist group has compromised these interests over the past two years by firing hundreds of drones and missiles at both Israel and ships transiting the Red Sea.

The Houthis’ violent assault on US Navy and commercial shipping assets in the region prompted several rounds of US airstrikes, including Operation Rough Rider, which resulted in US forces carrying out over 1,100 strikes against the group’s infrastructure in early 2025. However, since the May 6 agreement between the Houthis and the US — which bans Houthi attacks against American ships but does not prohibit targeting other commercial vessels or Israel — the terrorist group has fired over 150 projectiles at Israel and ships transiting the Red Sea, including several that injured Israeli civilians and sunk two commercial vessels.

While these attacks prompted retaliatory Israeli strikes on the terror group, including one operation that killed several Houthi senior leaders in August, the Iranian proxy remained undeterred and fired nearly 50 projectiles in September alone.

The current pause in Houthi attacks is not the time to rest; instead, the United States and Israel should strengthen their readiness for future operations against the enduring threat that the well-armed Houthis pose to regional stability, security, and maritime trade. With Iran continuing to strengthen its proxy during this pause by funneling it more weapons to replace those it has fired or lost, the United States should work with Israel to prevent this arms proliferation and prepare for any potential offensive operations against the Houthis if they resume their regional assault. 

To start, US and Israeli forces should take advantage of the current ceasefire to refine their intelligence gathering and counter-terror strategies, particularly by establishing a comprehensive list of Houthi targets in case of resumed attacks. Before the Houthis began firing at ships and targeting Israel, countering their activities was not a priority for the US or Israeli militaries and intelligence agencies. The limited effectiveness of these airstrikes further exposed this lack of focus. The Houthis’ persistent ability to launch attacks throughout the war, coupled with Iran’s ongoing proliferation of advanced weaponry, underscores critical intelligence gaps that both the United States and Israel must address to anticipate and effectively prepare for future military operations.

For example, Israel’s operations in the fall of 2024 against Hezbollah, and Operation Rising Lion against Iran’s nuclear and military targets, vividly illustrated a military campaign’s effectiveness when leadership prioritizes planning and intelligence preparation during peacetime. Unlike the situations in Gaza or against the Houthis, Israel spent years meticulously preparing for large-scale operations in Lebanon and Iran, and this preparation enabled it to achieve rapid and decisive results. To position US and Israeli forces for similar levels of success, it remains crucial for both to collaborate on acquiring intelligence for targets while the Yemen front remains quiet.

With Israeli aircraft needing to fly thousands of miles to conduct strikes in Yemen — even further than the distance to Iran — the United States would improve Israeli operations in both countries by expediting the delivery of KC-46 aerial refueling aircraft to Israel. These advanced aircraft have better range, refueling capacity, and defensive capabilities than Israel’s current fleet of over 50-year-old Ram tankers, based on Boeing 707s. Israel is currently set to receive the first of four KC-46 aircraft it has purchased by the end of 2026 and requested two more in August, but expediting the sale and delivery of these refuelers would position Israel’s forces to sooner carry out more effective counter-terror operations if the Houthis resume attacks. In addition, the United States should begin training Israeli pilots immediately on how to operate these aircraft, ensuring they are ready to carry out any future missions in Yemen once the new refuelers arrive.

The United States and Israel must remain vigilant, despite the relative calm. With the Houthis still a capable threat to regional stability, now is the time to prepare for any future conflict with Iran’s Yemeni proxy.

VADM Michael J. Connor, USN (ret.) is Former Commander of United States Submarine Forces and a participant in the Jewish Institute for National Security of America’s (JINSA) 2018 Generals and Admirals Program.

Sarah Havdala is a Policy Analyst at JINSA.