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Why American Eagle now has a mezuzah at its Times Square flagship

(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.

The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.

Out of all the retailers in Times Square, how did Chabad choose American Eagle? 

That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand. 

But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.

Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square. 

Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah. 

“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.” 

Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.  

“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”

Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).

Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.

Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.

But Kotlarsky acknowledged that the claim might be debunked.

“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah.  We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”

“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”  

The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as  a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.  

“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”


The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.

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German Antisemitism Commissioner Targeted With Death Threat Letter After Arson Attack on Home

Andreas Büttner (Die Linke), photographed during the state parliament session. The politician was nominated for the position of Brandenburg’s anti-Semitism commissioner. Photo: Soeren Stache/dpa via Reuters Connect

Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany, has been targeted the second attack in under a week after receiving a death threat, sparking outrage and prompting local authorities to launch a full investigation.

According to the German newspaper Potsdamer Neueste Nachrichten (PNN), the Brandenburg state parliament received a letter on Monday threatening Büttner’s life, with the words “We will kill you” and an inverted red triangle, the symbol of support for the Islamist terrorist group Hamas.

State security police have examined the anonymous letter under strict safety measures, determining that a gray substance inside was harmless. Authorities are now probing the incident as part of an ongoing investigation into threats against the German official.

Ulrike Liedtke, president of the Brandenburg state parliament, condemned the latest attack on Büttner, describing the death threats and harassment as “completely unacceptable.”

“Threats and violence are not a form of political discourse, but crimes against humanity,” Liedtke said. “Andreas Büttner has our complete support and solidarity.”

A former police officer and member of the Left Party, Büttner took office as commissioner for antisemitism in 2024 and has faced repeated attacks since.

On Sunday night, Büttner’s private property in Templin — a town located approximately 43 miles north of Berlin — was targeted in an arson attack, and a red Hamas triangle was spray-painted on his house.

According to Büttner, his family was inside the house at the time of the attack, marking the latest assault against him in the past 16 months.

“The symbol sends a clear message. The red Hamas triangle is widely recognized as a sign of jihadist violence and antisemitic incitement,” Büttner said in a statement after the incident.

“Anyone who uses such a thing wants to intimidate and glorify terror. This is not a protest, it is a threat,” he continued. 

Hamas uses inverted red triangles in its propaganda videos to indicate Israeli targets about to be attacked. The symbol, a common staple at pro-Hamas rallies, has come to represent the Palestinian terrorist group and glorify its use of violence.

In August 2024, swastikas and other symbols and threats were also spray-painted on Büttner’s personal car.

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Harvard President Blasts Scholar Activism, Calls for ‘Restoring Balance’ in Higher Ed

Harvard University President Alan Garber speaks during the 374th Commencement exercises at Harvard University in Cambridge, Massachusetts, US, May 29, 2025. Photo: REUTERS/Brian Snyder

Harvard University president Alan Garber, fresh off a resounding endorsement in which the Harvard Corporation elected to keep him on the job “indefinitely,” criticized progressive faculty in a recent podcast interview for turning the university classroom into a pulpit for the airing of their personal views on contentious political issues.

Garber made the comments last week on the “Identity/Crisis Podcast,” a production of the Shalom Hartman Institute, a Jewish think tank which specializes in education research.

“I think that’s where we went wrong,” Garber said, speaking to Yehuda Kurtzer. “Because think about it, if a professor in a classroom says, ‘This is what I believe about this issue,’ how many students — some of you probably would be prepared to deal with this, but most people wouldn’t — how many students would actually be willing to go toe to toe against a professor who’s expressed a firm view about a controversial issue?”

Garber continued, saying he believes higher education, facing a popular backlash against what critics have described as political indoctrination, is now seeing a “movement to restore balance in teaching and to bring back the idea that you really need to be objective in the classroom.”

He added, “What we need to arm our students with is a set of facts and a set of analytic tools and cultivation of rigor in analyzing these issues.”

Coming during winter recess and the Jewish and Christian holidays, Garber’s interview fell under the radar after it was first aired but has been noticed this week, with some observers pointing to it as evidence that Harvard is leading an effort to restore trust in the university even as it resists conceding to the Trump administration everything it has demanded regarding DEI (diversity, equity, and inclusion), viewpoint diversity, and expressive activity such as protests.

As previously reported by The Algemeiner, Garber has spent the past two years fighting factions from within and without the university that have demanded to steer its policies and culture — from organizers of an illegal anti-Israel encampment to US President Donald Trump, who earlier this year canceled $2.26 billion in public money for Harvard after it refused to grant his wishlist of reforms for which the conservative movement has clamored for decades.

Even as Harvard tells Trump “no,” it has enacted several policies as a direct response to criticisms that the institution is too permissive of antisemitism for having allowed anti-Zionist extremism to reach the point of antisemitic harassment and discrimination. In 2025, the school agreed to incorporate into its policies a definition of antisemitism supported by most of the Jewish community, established new rules governing campus protests, and announced new partnerships with Israeli academic institutions. Harvard even shuttered a DEI office and transferred its staff to what will become, according to a previous report by The Harvard Crimson, a “new Office of Culture and Community.” The paper added that Harvard has even “worked to strip all references to DEI from its website.”

Appointed in January 2024 as interim president, Garber — who previously served in roles as Harvard’s provost and chief academic officer — rose to the top position at America’s oldest and, arguably, most prestigious institution at a time when the job was least desirable. At the time, Harvard was being pilloried over some of its students cheering Hamas’s Oct. 7, 2023, massacre across southern Israel and even forming gangs which mobbed Jewish students wending their way through campus; the university had suffered the embarrassment of its first Black president being outed as a serial plagiarist, a stunning disclosure which called into question its vetting procedures as well as its embrace of affirmative action; and anti-Israel activists on campus were disrupting classes and calling for others to “globalize the intifada.”

Garber has since won over the Harvard Corporation, which has refused to replace him during a moment that has been described as the most challenging in its history.

“Alan’s humble, resilient, and effective leadership has shown itself to be not just a vital source of calm in turbulent times, but also a generative force for sustaining Harvard’s commitment to academic excellence and to free inquiry and expression,” Harvard Corporation senior fellow Penny Pritzker said in a statement issued on behalf of the body, which is the equivalent of a board of trustees. “From restoring a sense of community during a period of intense scrutiny and division to launching vital new programs on viewpoint diversity and civil discourses and instituting new actions to fight antisemitism and anti-Arab bias, Alan has not only stabilized the university but brought us together in support of our shared mission.”

Follow Dion J. Pierre @DionJPierre.

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Holocaust Survivors Sent Care Packages to Oct. 7 Hostages for Hanukkah

The Menorah for Hanukkah on the Square 2025 in Trafalgar Square, London, United Kingdom, Dec. 14, 2025. Photo: Matthew Chattle/Cover Images via Reuters Connect

Survivors of the Holocaust spread holiday cheer this Hanukkah by delivering care packages to a group of 20 hostages whom the terrorist group Hamas recently released from captivity to fulfill the requirements of a ceasefire which suspended hostilities with Israel.

The gifts, dropped off at the Israeli consulate office in New York City, was made possible by The Blue Card, the only US-based charity organization which provides financial assistance and other services to survivors of the Holocaust. Originally founded in 1934 to assist Jews who had fled Germany to escape Hitler’s persecution of the country’s Jews, it has operated ceaselessly for nearly a century.

Over the past two years, the world has seen a revival of antisemitism unlike any since the period in which The Blue Card was founded, sparked by the Hamas-led Oct. 7, 2023, massacre that claimed the lives over of 1,200 Israelis and stole years and even more lives from 251 more who were kidnapped and held hostage in Gaza.

Some of the hostages who survived captivity have been released in stages since Israel and Hamas agreed on a ceasefire in October, and on Monday, Blue Card executive director Masha Pearl said the organization felt it necessary to reach out to them due to their having experienced a plight that is painfully familiar to what its clients endured in Europe during the Holocaust. Pearl also discussed the Bondi Beach mass shooting, in which a father and son inspired by Islamism opened fire on Jews celebrating the start of Hanukkah, murdering 15 people and injuring 40 others.

“Holocaust survivors and former hostages share a uniquely painful bond shaped by survival and resilience,” Pearl said. “After witnessing a mass shooting at a Chanukah event in Sydney, it felt even more urgent for our survivors to deliver these care packages now, spreading light at a moment that feels dark for the entire Jewish world. The resilience of the Holocaust survivors we assist, the former hostages, and now the survivors of the attack in Australia remind us that even in the face of hatred and violence, the Jewish people remain united.”

In a press release Blue Card said the care packages “carried profound meaning,” being filled to the brim with goods of all sorts, from blankets and water bottles to chap stick and even handwritten notes from the Holocaust survivors who sent them.

Follow Dion J. Pierre @DionJPierre.

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