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Why American Eagle now has a mezuzah at its Times Square flagship

(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.

The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.

Out of all the retailers in Times Square, how did Chabad choose American Eagle? 

That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand. 

But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.

Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square. 

Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah. 

“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.” 

Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.  

“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”

Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).

Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.

Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.

But Kotlarsky acknowledged that the claim might be debunked.

“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah.  We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”

“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”  

The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as  a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.  

“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”


The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.

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‘A collapse’: Number of Israelis who believe Trump prioritizes Israel’s security falls to new low, poll finds

(JTA) — The share of Israelis who believe that Israel’s security is a central consideration of President Donald Trump fell to a record low as Democratic support for Israel in the U.S. continued to decline, according to two new polls Tuesday.

A new poll from the Israel Democracy Institute found that, amid widening disagreements in Israel over U.S. efforts to broker a new nuclear deal with Iran, the share of Israelis who believe Trump prioritizes Israel’s security had seen a “collapse” from 44% in May to 28% in June, pollsters said.

The survey, which polled 603 Jewish respondents and 151 Arab respondents from June 28 to July 1, found that among Jewish respondents, the belief that Israel can fully rely on Trump has plummeted by 38 points between March and June 2026.

Just over one-third of Israelis said they believed Israel’s strategic security situation is better today than it was before the war with Iran. The margin of error was 3.57 percentage points.

Another survey released Tuesday, conducted by the Associated Press-NORC Center for Public Affairs Research from June 11 to 17, added to a growing number of polls showing waning support for Israel among U.S. adults.

The AP poll, which surveyed 3,040 people, including 1,022 Jewish adults, found that 40% of U.S. adults believe America is “too supportive” of Israelis, while 39% believe the U.S. is “not supportive enough” of Palestinians. While the survey included a large sampling of Jewish adults to allow for more reliable estimates of their opinions, the survey was weighted to ensure their views weren’t overrepresented in the findings, the pollsters said.

Among Democrats, the poll found that 58% now say the U.S. is “too supportive” of Israelis, up from 45% in an AP-NORC poll in January 2024.

The share dropped among Republicans, of which just 21% said they believed the U.S. was “too supportive” of Israelis. The share of Republicans who say the U.S. is “not supportive enough” of Israel has shrunk from 39% to 15% since 2024.

It also found that a third of American Jewish adults believe that Israel has committed genocide in Gaza, while another 49% said that it has not.

Among U.S. adults overall, the poll found that about one-third believe Israel has committed genocide, including roughly half of Democrats.

The poll also found that the favorability of Israeli Prime Minister Benjamin Netanyahu and New York City Mayor Zohran Mamdani was split. It found that, among U.S. adults, 38% have an unfavorable view of Netanyahu, while just 28% of U.S. adults have an unfavorable opinion of Mamdani.

Among Jewish adults, about 6 in 10 view Netanyahu unfavorably, while just 39% view Mamdani negatively and 44% view the New York City mayor positively.

For the AP poll, the margin of error for adults overall was 2.8 percentage points, and the margin of error for Jewish adults was 5.0 percentage points.

The post ‘A collapse’: Number of Israelis who believe Trump prioritizes Israel’s security falls to new low, poll finds appeared first on The Forward.

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The iconic crest worn by Messi and Argentina’s soccer team was designed by a Jewish superfan 50 years ag

(JTA) — BUENOS AIRES — Soccer fans around the world are familiar with the crest worn by Argentina and its star Lionel Messi: a vertical shield with laurel branches symbolizing victory and glory at the bottom and three stars at the top representing the team’s three World Cup titles.

But few are aware that the crest has its roots in Argentina’s close-knit world of Jewish sports clubs, where its designer developed his affinity for soccer.

Norberto “Toto” Rud was in his late 20s and a member of Club Náutico Hacoaj, a Jewish club, when he proposed the crest in 1976, drawing on the branding acumen and graphic design skills he would use throughout his career as a businessman and soccer aficionado in Buenos Aires.

Rud has long been credited with developing the crest after observing that while many European soccer teams wore distinctive emblems, his own beloved Argentina’s jerseys were notable only for their sky blue-and-white colors.

Watching international soccer in the era of black-and-white television, Rud noticed that supporters could instantly recognize teams such as West Germany by its eagle or the Soviet Union by its CCCP lettering, but Argentina could easily be confused with clubs wearing similar striped shirts. He concluded that the national team needed a visual identity equal to its footballing tradition.

Rud prepared approximately 20 design proposals and submitted them to the Argentine Football Association, in a proposal that reached its president and executive committee. The crest made its debut on Nov. 28, 1976, just days after it was approved, in a 0-0 friendly against the Soviet Union in Buenos Aires.

Fifty years later, the crest is basically unchanged and is one of the most widely worn team logos in the world, as Messi jerseys are popular across the globe.

“As a son and a member of the Jewish community and as an Argentinean, it’s a source of pride,” Toto Rud’s son Oliver Rud told the Jewish Telegraphic Agency. He added, “Every time I see Argentina’s national team crest, it still amazes me.”

Toto Rud got to see Argentina wear his crest to two World Cup championships, in 1978 and 1986. But he did not live to see the third in 2022. He died in 2010 at age 61 and is buried in Buenos Aires’ La Tablada, Latin America’s largest Jewish cemetery.

Oliver Rud said his father’s mother came to Argentina from Ukraine, a common pathway for Jewish migrants in the first half of the 20th century. Toto Rud was born in March 1948 and was a longtime member of Hacoaj, where he played club soccer himself.

Founded in 1935 by Jewish immigrants to Buenos Aires, Club Náutico Hacoaj is a sports and cultural club with around 10,000 members and five facilities, one in Buenos Aires city and four in Tigre, a city in the north of the Buenos Aires province. Hacoaj, which means “strength” in Hebrew, has been the launch pad for a number of prominent Jewish athletes, including tennis star Diego Schwartzmann. Oliver Rud said a tree dedicated to his father is planted on Hacoaj’s sprawling campus.

“For Hacoaj, it is a tremendous source of pride that one of our members was the creator of the Argentine Football Association’s crest,” the club’s president, Osvaldo Ofman, told JTA. “His design not only represents the jersey of the Argentina national team, the reigning World Cup champions, but also gives us the feeling that a small part of Hacoaj and the Jewish community lives on in an emblem recognized around the world.”

Now, Argentina will face off in the Round of 16 against Egypt, whose coach Hossam Hassan waved a Palestinian flag after defeating Australia in a 4-2 shootout on Friday. Footage of him walking across the field with the flag while chants of “Free, free Palestine” were heard quickly went viral. In a post-match interview, Hassan said his “heart and soul” were with the Palestinian people and dedicated the win to both Egyptians and Palestinians.

Tuesday’s match represents something of a de facto Israeli-Palestinian showdown in a tournament in which neither the Israelis nor the Palestinians are playing. In addition to the show of support for the Palestinians from Egypt, the Argentine government staunchly supports Israel, which Messi, a Catholic, has visited. And a recent poll by an Israeli magazine found that Argentina was the clear favorite among Israeli World Cup viewers, named by 38% of respondents as the team they hope wins the tournament.

The knockout game comes a decade after Messi ignited a backlash in Egypt after announcing on an Egyptian television program that he was donating his shoes to a charity in Cairo. Presenters on the TV show accused Messi of being Jewish and aligned with Israel, which he had visited three years earlier.

“I know he’s Jewish, he donated to Israel and visited the Wailing Wall and whatever,” then-Egyptian Football Federation spokesman Azmi Mogahed phoned in to say. “We don’t need his shoes and Egypt’s poor don’t need help from someone with Jewish or Zionist citizenship.” Mogahed died in 2020.

Messi, who plays for Inter Miami during the regular season, is 39 and is widely expected not to play in another World Cup after this one, meaning that an Argentina loss could be his last game in international competition.

For Oliver Rud, the game will be an opportunity to reflect not only on Messi’s contributions but on his father’s, as well.

“Every time I see Argentina’s national team crest, it still amazes me,” he said. “In fact, my brother Guido and I were just talking about it the other day — how incredible it is to think that Toto designed the crest for the national team some 50 years ago. It’s really extraordinary. Every time I see the crest, I feel a little piece of him in my heart. It’s a beautiful way to remember him.”

The post The iconic crest worn by Messi and Argentina’s soccer team was designed by a Jewish superfan 50 years ag appeared first on The Forward.

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Abdul El-Sayed has refused super PAC funding. An anti-AIPAC PAC says it will spend for him, anyway

(JTA) — A super PAC formed to counter the influence of pro-Israel political action committees confirmed that it will boost Abdul El-Sayed in Michigan’s Democratic U.S. Senate primary, despite the candidate’s pledge to refuse all super PAC funding.

A spokesperson for American Priorities PAC, the anti-AIPAC PAC, told the Jewish Telegraphic Agency on Tuesday that its vow two days earlier to “do whatever it takes” to help El-Sayed “means spending.”

The move would put El-Sayed, who has mounted an popular insurgent campaign for a seat viewed as a must-win for Democrats, in the company of other progressives this election cycle who specifically railed against pro-Israel super PACs when swearing off corporate funding — while also benefiting from spending by the newly created pro-Palestinian super PAC.

Super PACs have no limits on fundraising but by law are prohibited from directly coordinating with a campaign — so American Priorities could theoretically raise money to run ads and other get-out-the-vote operations to boost El-Sayed without his consent.

El-Sayed has yet to comment publicly on American Priorities’ plans.

A physician and former county health director, El-Sayed is scheduled to debate his opponent, U.S. Rep. Haley Stevens, on Tuesday night in Grand Rapids. A third candidate, state Sen. Mallory McMorrow, dropped out of the race over the weekend, which American Priorities said motivated its pledge to help El-Sayed. The primary is set for Aug. 4.

El-Sayed has made refusing PAC money a key element of his platform. “Money out of politics” forms part of the slogan that brands many of his yard signs. A new ad released by his campaign on June 30 claimed he was “the only candidate for Senate” who has taken “No Corporate PAC Money.”

The American Priorities spokesperson did not immediately respond to a follow-up to clarify what El-Sayed’s anti-PAC pledge would mean for the group’s spending plans. Requests for comment to the El-Sayed and Stevens campaigns also were not immediately returned.

Stevens, a pro-Israel moderate who has welcomed PAC support, has so far had at least $10 million in AIPAC-affiliated funding directed to boost her campaign, according to Federal Election Commission data. AIPAC-affiliated ads for her have trumpeted policies, including proposed restrictions on immigration enforcement, that AIPAC-funded ads in different races this year have lambasted.

American Priorities has complicated the narrative for the progressive wave of the 2026 primary cycle, which has made pro-Palestinian causes and opposition to corporate funding twin priorities while treating AIPAC as a particular bogeyman.

American Priorities also spent to help democratic socialists Claire Valdez and Darializa Avila Chevalier in their successful primary runs for New York congressional seats last month, even as Valdez pledged to “end Citizens United,” the 2010 Supreme Court decision that allowed unlimited political spending by corporations and unions, and Avila Chevalier called to “abolish Super PACs.”

The spending allowed the candidates’ opponents to accuse them of hypocrisy but failed to derail their success at the ballot box. American Priorities also spent heavily in favor of Adam Hamawy, a doctor who served in Gaza who won his crowded New Jersey congressional primary in June.

The post Abdul El-Sayed has refused super PAC funding. An anti-AIPAC PAC says it will spend for him, anyway appeared first on The Forward.

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