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Why American Eagle now has a mezuzah at its Times Square flagship
(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.
The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.
Out of all the retailers in Times Square, how did Chabad choose American Eagle?
That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand.
But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.
Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square.
Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah.
“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.”
Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.
“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”
Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).
Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.
Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.
But Kotlarsky acknowledged that the claim might be debunked.
“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah. We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”
“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”
The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.
“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”
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The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.
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My Path to Being More Observant: Building a Jewish Life on Love, Not Fear
Reading from a Torah scroll in accordance with Sephardi tradition. Photo: Sagie Maoz via Wikimedia Commons.
I love connecting Jews to Judaism. There’s a big part of the Jewish world where people don’t know what they’re missing out on. If people have only ever been exposed to one stream of Judaism from a young age, their worldview will be shaped by that experience. We have access to knowledge, spirituality, and meaningful ways to connect to G-d, and we should be sharing this with all Jews.
I try to show them love by inviting them to Shabbat dinners and powerful experiences. These are all very important things to me. But I wasn’t always this way.
I grew up in Sharon, Massachusetts, surrounded by a rich tapestry of Jewish life. I attended Temple Israel, a Conservative synagogue, spent summers at Camp YJ in Amherst, New Hampshire, and was involved in BBYO throughout high school. Between Hebrew school three days a week and my parents hosting many Jewish holidays, Judaism was woven into the fabric of my daily life.
Yet despite this strong foundation, my journey to Aish’s yeshiva program wasn’t something anyone might have predicted. I was always connected with Judaism growing up, and I had many Modern Orthodox friends in college, but yeshiva wasn’t initially on my radar. That changed when I got to the University of Michigan.
At Michigan, I connected with Michigan Hillel and became deeply involved in Israel activism and Jewish student leadership. I also developed a meaningful relationship with Rabbi Fully Eisenberger, at the Jewish Resource Center, who taught me for four years. The Jewish Resource Center at Michigan became instrumental in my growth, supported my learning journey, and gave me confidence in my decisions.
The Jewish Resource Center was tremendous to me. I really felt supported in my journey and my learning, and that allowed me to feel confident in my decisions to go to Aish.
I had visited Israel four times before that point, starting with a five-week trip through Camp YJ in 2019. After I graduated from Michigan, I had a consulting job lined up in Manhattan starting in February, which gave me a perfect window of time in between. I decided Israel was my best option to increase my Jewish knowledge and set up my Jewish future for success. Ultimately, that meant yeshiva.
Having arrived at Aish in September 2025, I dived headfirst into intensive Jewish learning. While my studies have been overwhelmingly positive, the transition hasn’t been without its challenges. I’ll admit that my biggest hurdle is wanting to run before I know how to walk.
I wish I could read Gemara all day, but translations are hard for me. Sometimes you just have to take your time and say the words correctly and with intention. Time is my challenge. That’s my hurdle.
Despite these mild frustrations, I have found incredible support among my rabbis. Rabbi Daniel Schloss has been particularly influential in helping me understand halakha, Jewish law. The way he gets me to think through the principles of Shabbat is very powerful, because it shows I have the ability to interpret halakha and use it correctly. He’s an incredible teacher.
Rabbi Ethan Katz has also been instrumental in my growth, as he’s helped me learn to study at a pace that I desired, and I’m grateful for that. He has such positive energy, and I really appreciate that.
Throughout my journey, my family has been remarkably supportive. My parents have embraced this increasingly observant path I have been traveling, catering to my needs and ensuring I can build the Jewish future I envision. While they haven’t necessarily followed the same trajectory themselves, their gift to me was the foundation that made everything else possible.
Even as I learn, I’m always looking for ways to give back. Before arriving here, I led a Birthright Israel trip, and will be leading another one. I look forward to the day when I can host people regularly and get involved with outreach organizations back in New York.
People often ask me if I’m wary of being in New York, but I refuse to let others define my Jewish identity. Our Judaism is made up of things we love. We love being Jewish, celebrating the holidays, and connecting with the community. I’m looking to find positive ways to build my Judaism.
Thanks to my upbringing and studies, I feel confident and proud of my Judaism. I want to bring that confidence and passion with me, ready to share what I’ve learned and continue growing in my connection to the most fulfilling Jewish life.
The author holds a Bachelor’s degree in Economics and a minor in Entrepreneurship and Judaic Studies from the University of Michigan, and recently attended Yeshiva in Israel at Aish.
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Holocaust Survivor, 96, Celebrates Aliyah to Israel With Five Generations of Descendants
Charlotte Roth’s aliyah ceremony, attended by five generations of her descendants. Photo: Nefesh B’Nefesh
Holocaust survivor Charlotte Roth formally immigrated to Israel on Wednesday and celebrated with an aliyah ceremony attended by her children, grandchildren, great-grandchildren, and great-great-grandchildren who live in the Jewish state.
“It is a truly wonderful moment in my life to be able to call myself Israeli, a citizen of our Jewish state,” said Roth, 96. “Walking these streets with five generations of my family fills my heart with deep joy and strength, especially when I see Israeli soldiers and feel safety and pride where there was once fear.”
Aliyah refers to the process of Jews immigrating to Israel.
Roth made the move to Israel with help from Nefesh B’Nefesh — a nonprofit organization that promotes and facilitates aliyah from the US and Canada — and the Israeli government’s Population and Immigration Authority, in cooperation with the Ministry of Aliyah and Integration and three nonprofits: The Jewish Agency for Israel, Keren Kayemeth LeIsrael, and Jewish National Fund–USA.
The Holocaust survivor was born in Czechoslovakia. In 1944 during Passover, at the age of 14, Roth’s family was forced into a Jewish ghetto. Weeks later the family was deported to the Auschwitz-Birkenau concentration camp in a cattle car and faced horrific conditions during their transportation. Upon arrival at the Nazi death camp, which was the second day of the Jewish holiday of Shavuot, Roth was separated from her mother and siblings, and never saw them again.
Roth did forced labor in Auschwitz. She survived the Nazi concentration camp, a death march, and imprisonment in another camp before she was liberated at the end of World War II. Her mother and siblings did not survive the Holocaust and before she had a chance to reunite with her father, he committed suicide, thinking that his whole family had died. Roth met her future husband in a Displaced Persons camp, where they married and had their first child before immigrating to the United States. They had four children together and today Roth is the matriarch of nine grandchildren, 26 great-grandchildren, and 11 great-great-grandchildren.
Rabbi Yehoshua Fass, co-founder and executive director of Nefesh B’Nefesh, said Roth’s life journey “is a testament to the extraordinary resilience of the Jewish spirit.”
“From unimaginable darkness emerged a light that has shone for over five generations,” he added. “Her aliyah, surrounded by her family in the Jewish homeland, is profoundly moving and represents courage, renewal, and the enduring triumph of our nation. We are deeply privileged to share in this remarkable moment.”
Roth continues to wear one possession that she still has from before the Holocaust, which is a ring engraved with the initials “IS,” for Ilanka Shvartz, the name she was given at birth.
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DePaul University Denounces Antisemitic Harassment, Targeting of Jewish Students
Students walk into the student center on the campus of DePaul University in Chicago, Illinois, US, Oct. 2, 2025. Photo: REUTERS/Jim Vondruska
DePaul University in Chicago has denounced an antisemitic incident which took place near its grounds last Wednesday, with President Robert Manuel saying he is “outraged.”
According to the university, a group of its students, as well as others from Loyola College and Roosevelt University, were harassed at the local Olive & Oak Café during a regular outing hosted by Hillel and the Jewish United Fund. During a verbal onslaught, the perpetrators demanded that the students leave for being Jewish while a JUF staff member was subject to battery, according to a description of the incident told by the Chicago Police Department.
“While this incident occurred off campus, I am outraged that our students were targeted and harassed because of their Jewish identity,” Manuel said in a statement on Monday. “These actions are inexcusable. DePaul University condemns antisemitism in all its forms and will continue to stand firm in doing so, in line with our Catholic, Vincentian values.”
He continued, “We are working to determine whether any of the offenders are affiliated with DePaul community, and we will take swift, consistent action if any violations of university policy are identified … Acts of hate and violence has no place at DePaul — or anywhere. Our commitment to foster a campus environment rooted in dignity, care, and respect for all remains unwavering.”
Last Wednesday’s incident is not the first time Jewish DePaul students have been subject to alleged battery and discrimination.
In November 2024, two Jewish students participating in a pro-Israel demonstration at DePaul University were “brutally” assaulted by two ruffians who concealed their identities with masks. At least one of the men, Adam Erkan, involved in the assault has since pleaded guilty to misdemeanor battery. According to court documents, he approached the victims, Max Long and Michael Kaminsky, in a ski mask while shouting antisemitic epithets and statements. He then attacked both students, fracturing Kaminsky’s wrist and inflicting a brain injury on Long, whom he pummeled into an unconscious state.
Law enforcement identified Erkan, who absconded to another location in a car, after his father came forward to confirm that it was his visage which surveillance cameras captured near the scene of the crime. According to multiple reports, the assailant avoided severer criminal penalties by agreeing to plead guilty to lesser offenses than the felony hate crime counts with which he was originally charged.
His accomplice, described as a man in his age group, remained at large as of late last year.
“One attacker has now admitted guilt for brutally assaulting two Jewish students at DePaul University. That is a step toward justice, but it is nowhere near enough,” The Lawfare Project, a Jewish civil rights advocacy group which represented the Jewish students throughout the criminal proceedings, said in a statement responding to the plea deal. “The second attacker remains at large, and Max and Michael continue to experience ongoing threats. We demand — and fully expect — his swift arrest and prosecution to ensure justice for these students and for the Jewish community harmed by this antisemitic hate crime.”
Antisemitic incidents on US college campuses have exploded nationwide since Hamas’s Oct. 7, 2023, massacre across southern Israel.
The 2025-2026 academic year has seen a continuation of that pattern.
Earlier this month, a non-student graffitied Nazi insignia on the campus of Northwestern University. The Schutzstaffel (SS) symbol representing the notorious paramilitary group under Adolf Hitler and the Nazi Party in Germany was spray-painted on Northwestern’s campus in Evanston, Illinois. The SS played a central role in the Nazis’ systematic killing of 6 million Jews during the Holocaust.
In January, a right-wing influencer and University of Miami student upbraided her Jewish peers in a tirade in which she denounced them as “disgusting” while accusing rabbis of eating infants.
“Christianity, which says love everyone, meanwhile your Bible says eating someone who is a non-Jew is like eating with an animal. That’s what the Talmud says,” the social media influencer, Kaylee Mahony, yelled at members of Students Supporting Israel (SSI) who had a table at a campus fair held at the University of Miami. “That’s what these people follow.”
She continued, “They think that if you are not a Jew you are an animal. That’s the Talmud. That’s the Talmud.”
The Talmud, a key source of Jewish law, tradition, and theology, is often misrepresented by antisemitic agitators in an effort to malign the Jewish people and their religion.
Mahony can also be heard in video of the incident responding to one of the SSI members, saying, “Because you’re disgusting. It’s disgusting.”
Follow Dion J. Pierre @DionJPierre.