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Why American Eagle now has a mezuzah at its Times Square flagship
(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.
The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.
Out of all the retailers in Times Square, how did Chabad choose American Eagle?
That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand.
But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.
Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square.
Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah.
“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.”
Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.
“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”
Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).
Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.
Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.
But Kotlarsky acknowledged that the claim might be debunked.
“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah. We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”
“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”
The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.
“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”
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The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.
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Are Jews Fools to Consider Forgiving Kanye West?
Ye, formerly known as Kanye West. Photo: BANG Showbiz via Reuters Connect
Kanye West’s advertisement apologizing to Jews in The Wall Street Journal, which was not a good choice of publication, as it plays into stereotypes of Jews controlling money, has raised an important question at a time when many Jews feel desperate in the wake of rising antisemitism:
Should Jews forgive Kanye?
The conventional wisdom would be not to. In October 2022, he tweeted that he was going to go “death con 3 on Jewish people” and sadly opened a Pandora’s box, where it was cool to be antisemitic. This, of course, was before the attacks of October 7, 2023, and set up a prelude to podcasters blaming Israel for all the world’s ills, and saying that “it shouldn’t be forbidden to criticize Israel” (which, of course, it isn’t).
West is addicted to attention, and his outspoken hatred of Jews clearly gave him that. There are also people who claimed that West hated Jews because he blamed them for his break-up with Kim Kardashian.
But Jews cannot react out of fear or appeasement, and I am embarrassed for some Jewish influencers online who posted that Kanye should be forgiven. Mental illness or not, Kanye West has done incredible damage to the Jewish community.
His song “Heil Hitler” was one of the worst things I’ve seen. He also offended the Black community by psychotically saying that “slavery was a choice.”
Would his followers who say that Hitler was right suddenly flip if Kanye did? It’s hard to say. They might claim that Jews or Israel paid West to change his position.
I’ve also seen some people say that they believe West is sincere. But in life, one shows sincerity by actions, not by words. The question of forgiveness should not even be addressed until West takes some actions that show he means business.
Here are a few things he could do to show contrition:
1. Tell Candace Owens to Chill
Owens has fallen off the deep end, obsessing over Israel, possibly due to her anger of being fired by The Daily Wire. West should call for her to apologize, and stop blaming Israel for everything from the Charlie Kirk murder to the assassination of JFK. West would be helping to stop antisemitism, and also helping Owens, who he says is a friend.
2. Tell Tucker Carlson to Start Acting Like an American
Carlson is head over heels in love with Qatar and Russia, and hates Israel. Perhaps West could also remind Carlson that Winston Churchill was a good guy, not a villain, and that Carlson should stop demonizing Israel.
3. Rebuke Nick Fuentes
Fuentes, a young antisemite growing in popularity, wants to be West’s friend. West should tell Fuentes that he should be a man and stop blaming all the world’s problems on Israel, as if the Jewish State controls the universe — which it does not.
4. Go to Israel and Have Discussions with Jews of Color
Due to the myth of Israel being the “white colonizer,” many are unaware there are Jews of color. When you count Arabic Jews in the fold, more than half of Israel would be considered “diverse” by US standards. Unfortunately, these Jews are not given enough screen time on news shows and debates, and it would be educational for the world to see the truth.
5. Create a Music Video Where He Mocks Antisemitism
In a video with Jewish artists, West can show that antisemitism is neither cool nor strong, and the sign of a weak person who seeks to scapegoat a small minority in order to feel powerful.
6. West Should Study Judaism with a Group of Rabbis for a Set Period of Time
This would show the beginnings of contrition.
All in all, it is foolish to immediately say that West should be forgiven, and it is a sign of people who live in fear or simply want attention or hope that West actually is sincere. But as the automated New York City subway message reminds us, we need to see something before we say something.
The author is a writer based in New York.
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Prominent British LGBTQ activist arrested for carrying ‘globalize the intifada’ sign in London
(JTA) — British LGBTQ activist Peter Tatchell was arrested for holding a sign with the phrase “globalize the intifada” at a pro-Palestinian march in London on Saturday.
Tatchell’s arrest comes weeks after the police in London announced that they would arrest pro-Palestinian protesters who chant “globalize the intifada.” While the common pro-Palestinian phrase is defended by its supporters as a rallying call to expand international pressure on Israel, critics say it amounts to a call for violence against Jews.
The policy change came in the wake of the attack on a Hanukkah celebration in Sydney that killed 15. It followed other efforts by the British government to tighten limits on what pro-Palestinian protesters can say and do, including a ban on the activist group Palestine Action that has made any show of support illegal.
Tatchell, 74, who is known as one of England’s most prominent gay rights activists, wrote in a post on X that he had “opposed Hamas since it was formed & opposed ALL Islamists (Iran, Hezbollah etc).” But he said the Metropolitan Police’s new policy was an overreach.
“Police are fabricating new laws. There is no legal statute that criminalises ‘intifada,’” wrote Tatchell in a post on X decrying his arrest. “By arresting me, police seem to be reacting to pressure from a foreign regime – Israel – & Netanyahu apologists, to silence public support for Palestinians’ right to resist Israeli occupation.”
The full text of Tatchell’s sign at the rally read “Globalise the intifada: Non-violent resistance. End Israel’s occupation of Gaza & West Bank.” Tatchell said he was detained for 12 hours.
Last May, Tatchell was arrested at another pro-Palestinian protest in London for carrying a sign that read “STOP Israel GENOCIDE! STOP Hamas executions!” He said police had accused him of breaching the peace and that pro-Palestinian protesters had accused him of being a pro-Israel plant because he called out Hamas in addition to Israel.
Thirteen people were arrested on Saturday during the Palestine Coalition protest and one person was arrested from the Stop The Hate UK counter protest, according to London’s Metropolitan Police.
The London protest was not the only pro-Palestinian demonstration this weekend to feature calls for an “intifada.”
A coalition of Jewish groups denounced a rally in Philadelphia on Sunday in which marchers chanted calls for an intifada. According to the groups, one speaker said, “Martyrdom is a commitment, a principle. It gives life to the movement and carries it forward…our task is to identify tangible, precise ways to attack the genocidal Zionist enemy and actually f—ing attack.”
The rally was organized by the Philly Palestine Coalition, which has previously targeted Jewish-owned restaurants in the city.
“This was not a metaphor or abstract political speech,” said the statement from the groups, Jewish Federation of Greater Philadelphia, Anti-Defamation League Philadelphia and American Jewish Committee Philadelphia/Southern NJ. “It was explicit incitement for violence. Such language and imagery are dangerous, antisemitic and unacceptable.”
The post Prominent British LGBTQ activist arrested for carrying ‘globalize the intifada’ sign in London appeared first on The Forward.
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Tu B’Shvat, Conscious Eating, and the Jewish Call to Return
Orange trees in Israel’s northern Galilee region. Photo: פואד מועדי / Wikimedia Commons
Tu B’Shvat, the Jewish New Year for the Trees, is often celebrated simply: fruit on the table, blessings over figs and dates, and a nod to nature in the middle of winter. For those who do things a bit more lavishly, a ceremony or seder is conducted.
But at its core, the holiday of Tu B’Shvat is far more than a seasonal celebration. It is a day that offers a profound Jewish teaching about food, responsibility, and the possibility of return.
To understand that teaching, we have to go back to the very first act of eating in the Torah.
In the Garden of Eden, God gives Adam and Eve permission to eat freely from nearly everything around them. Only one boundary is set: there is one tree that is off limits. When Adam and Eve cross that boundary, the result is a rupture of faith between humans and God, which results in a series of other ruptures between humans and the earth — and humans and themselves.
One of the great Chassidic masters, Rabbi Tzadok HaKohen (1823-1900), suggested that the problem was not simply what they ate, but how they ate: without awareness, without restraint, and without consciousness. They consumed, rather than received.
Five hundred years ago, the kabbalists of Tzfat transformed Tu B’Shvat from a technical agricultural date into a spiritual opportunity. They taught that the world is filled with sparks of holiness, and that our everyday actions, especially eating, can either elevate those sparks or bury them further. This lesson has recently been discussed by the Jerusalem-based educator Sarah Yehuit Schneider.
Eating, in Jewish thought, is never neutral.
When we eat with intention and gratitude, we participate in tikkun olam, repairing the world. When we eat mindlessly, we reenact the mistake of Eve and Adam from the Garden of Eden.
The holiday of Tu B’Shvat invites us to try again.
There is another detail worth noting. The Torah’s first description of the human diet is explicitly plant-based: “I have given you every seed-bearing plant and every fruit-bearing tree; it shall be yours for food.” That diet, which was given in Eden, does not end with humanity’s exile from paradise. For generations to come, until after the great flood in the time of Noah, that diet continued in a world already marked by moral compromise.
On Tu B’Shvat, when Jews sit down to a table of fruit, we are quietly returning to that original vision of eating plant-based food that sustains life without taking it, nourishment that reflects restraint rather than domination.
That idea feels especially urgent today.
Our food choices now affect far more than our own bodies. They shape the treatment of animals, the health of the planet, and the sustainability of our food systems. Eating “without knowing” is something that carries grave consequences, which are all too visible in our society.
To observe conscious eating today means asking hard questions: Who is harmed by this choice? What systems does it support? What kind of world does it help create?
In my work as a rabbi and educator with Jewish Vegan Life, I encounter many Jews grappling with these questions, most of whom possess a desire to align their daily choices with enduring Jewish values of compassion, responsibility, and reverence for life.
Tu B’Shvat reminds us that Judaism does not demand perfection, but it does demand awareness. It teaches that repair is possible, not only through grand gestures, but through daily choices repeated with intention.
Redemption begins when a person makes a choice to eat their meal consciously. This is what the seder on Passover is for and what it reminds us of, and the same holds true for the seder on Tu B’Shvat.
The custom to eat fruits on Tu B’Shvat, the choice to have a seder or ceremony, reminds us of the consciousness that we must approach all of our meals with. On Tu B’Shvat, we are being asked to reconsider how we eat, how we live, and how we might take one small step closer to the world as it was meant to be. It is, after all, according to the Mishna in tractate Rosh Hashanah, one of the four New Years of the Jewish calendar.
Rabbi Akiva Gersh, originally from New York, has been working in the field of Jewish and Israel education for more than 20 years. He lives with his wife, Tamar, and their four kids in Pardes Hanna. He is the Senior Rabbinic Educator at Jewish Vegan Life. https://jewishveganlife.