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Why American Eagle now has a mezuzah at its Times Square flagship

(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.

The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.

Out of all the retailers in Times Square, how did Chabad choose American Eagle? 

That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand. 

But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.

Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square. 

Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah. 

“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.” 

Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.  

“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”

Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).

Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.

Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.

But Kotlarsky acknowledged that the claim might be debunked.

“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah.  We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”

“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”  

The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as  a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.  

“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”


The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.

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At California Universities, Students Rally to Support Terrorists and Criticize Victims

University of California, Berkeley students on March 11, 2025. Photo: Reuters via Reuters Connect

Universities are supposed to expose students to difficult perspectives, not shield them from uncomfortable ones. But on many campuses, Jewish and Israeli voices are increasingly treated not as viewpoints to engage with, but as problems to manage or condemn.

Few recent incidents captured that shift more clearly than the reaction to a former Israeli hostage speaking at the University of California, Los Angeles (UCLA).

On April 14, UCLA Hillel hosted former Israeli hostage Omer Shem Tov to speak about his experience being held captive in Gaza following the October 7 attacks.

For most universities, hosting a survivor of mass kidnapping and terrorist violence would not seem particularly controversial. At UCLA, however, the event triggered a formal condemnation from the student government that quickly made national headlines.

Rather than merely protesting the event or disagreeing with its message, UCLA’s Undergraduate Students Association Council accused the visit of promoting “one-sided narratives that erase systems of oppression and occupation.” Student leaders further expressed “concern” that having Omer on campus would somehow “marginalize” and “silence” Palestinian and Arab students.

Furthermore, the letter, which reportedly passed with unanimous consent, was drafted on Yom HaShoah, the day set apart to mourn the Jewish victims of the Holocaust. More disturbingly, the student government intentionally excluded USAC General Representative Talia Davood from discussions surrounding the letter, despite her direct involvement in organizing the event with Hillel.

This reveals that the people condemning the event had little interest in actually hearing from anyone who disagreed with them — and proves they clearly did not act in good faith.

Davood was later questioned regarding the funding for the event, even though it did not come from the student government’s budget. So what exactly was the concern supposed to be, other than hostility toward the community that she, Hillel, and Omer represent?

The students’ reaction to Omer’s appearance exposed that rather than engage with voices they disagree with, these liberal students are trying to silence any voices or viewpoints they oppose.

When UCLA organizations such as Students for Justice in Palestine are freely permitted to organize activism on campus while Jewish cultural events are scrutinized and condemned, it reveals a deeply ideological and hostile climate at UCLA.

When pro-Palestinian activists on campus engage in violence, prevent Jewish students from attending class, and destroy university property, the administration drags its feet. But when Jewish students try to invite a speaker to campus, the administration refuses to support them.

For UCLA student Amit Cohen, the message communicated something much larger than disagreement over Middle East politics. “What I took from the letter is that Jewish students don’t belong on campus,” he said. “They condemned our story. They didn’t want to listen to it. It’s the most hypocritical thing I’ve ever read.”

But this hypocritical hostility extends beyond UCLA.

In the same month, UC Berkeley students hosted a convicted failed suicide bomber and justified the event using the same language about standing in solidarity with Palestinians. Of course, the event did not receive condemnation from Berkeley’s student government either.

The contrast would be laughable if it were not so revealing.

A moral inversion of reality is beginning to dominate parts of university culture. Certain forms of violence are granted moral context and institutional patience, while Israeli and Jewish suffering increasingly appears politically inconvenient to acknowledge too sympathetically.

When platforming a literal terrorist is framed as giving voice to the marginalized while a former hostage speaking about his captivity is considered beyond the pale, something is deeply wrong with the culture of those academic communities.

Students at UCLA have the power to influence the culture of their campus. They should not only speak out against this letter, but actively refuse to participate in the atmosphere that these disappointing student leaders are helping to cultivate.

The good news is that Jewish students at UCLA remain undeterred. As Amit Cohen affirmed, “We’ve been keeping our heads up. The UCLA Jewish community is going to stay strong.”

Destiny Lugo is a third year International Relations and Journalism student at Oral Roberts University in Tulsa, Oklahoma. She is a fellow for the Committee for Accuracy in Middle East Reporting and Analysis (CAMERA). The views expressed are the opinion of the author, and don’t reflect those of CAMERA.

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How Israel Adds Economic Value and Technological Advancement to the United States

The lobby of Tel Aviv’s stock exchange. Photo: Wikimedia Commons.

In much of the public debate in the US, the relationship between Israel and the United States is often reduced to a simplistic and misleading story of unilateral American support. According to this view, Israel is portrayed as a dependent state sustained by American generosity.

Such a framing may be politically convenient for critics, but it fails to reflect the complexity and the mutual benefits of one of the most consequential alliances in modern geopolitics.

A more accurate reading shows a partnership that delivers strategic depth, military advantage, technological innovation, and economic gains for the United States, while reinforcing stability for allies around the world.

From a strategic standpoint, Israel functions as a critical anchor of stability for American interests in a region defined by volatility and shifting power struggles. It is one of the few consistent democratic partners the United States can rely on in an area where state collapse, militant movements, and authoritarian regimes often intersect. Israeli experience in counterterrorism and unconventional threats also contributes to this strategic value.

The economic dimension of this relationship is equally significant and often misunderstood. American assistance to Israel, frequently cited as evidence of imbalance, is in practice deeply integrated into the United States domestic economy. A substantial portion of defense related funding is actually a windfall for American defense contractors, supporting skilled employment across multiple states. This includes engineering, manufacturing, research, and logistics sectors that sustain high quality jobs and reinforce the American industrial base.

Beyond defense production, the technological ecosystem known as Silicon Wadi has become an important extension of global innovation networks. Major American technology companies maintain significant research and development operations in Israel, not out of symbolism but out of necessity.

Israeli engineers and entrepreneurs have played central roles in advances in cybersecurity, semiconductor development, artificial intelligence applications, and medical technology. These contributions are embedded in everyday American life, from secure banking systems to consumer electronics and enterprise infrastructure. Thousands of companies founded or co-founded by Israelis operate in the United States, contributing to job creation, tax revenues, and technological competitiveness.

Every American uses products and technologies that were developed in Israel, by Israelis.

The impact of Israeli innovation extends well beyond the United States as well. Agricultural technologies pioneered in Israel, particularly in water management and irrigation efficiency, have been deployed in countries facing severe food security challenges. India has incorporated such systems to improve agricultural yields and resource efficiency across large farming regions. Across Africa and Asia, desalination and water reuse technologies developed in Israel are helping communities adapt to climate-related scarcity.

These examples illustrate a broader reality. Israel functions as a hub of applied innovation, often developing solutions under conditions of constraint that are later adapted globally. This dynamic produces a multiplier effect that benefits not only the United States but also a wide range of international partners.

At a time when global politics is increasingly defined by technological competition, asymmetric warfare, and resource insecurity, the value of this partnership becomes even more apparent. The United States and Israel form a cooperative model that enhances both national security and economic resilience.

The suggestion that Israel represents a burden on the United States does not withstand close examination. It overlooks the strategic advantages, the economic integration, and the technological interdependence that define the relationship. Rather than a one sided arrangement, this alliance operates as a mutually reinforcing system that strengthens both nations and extends benefits to allies across the democratic world.

The partnership between Israel and the United States is not merely a matter of foreign policy tradition or diplomatic preference. It is a strategic asset that advances shared interests in security, innovation, and global stability. In an era of increasing uncertainty, such alliances are not optional. They are essential.

Sabine Sterk is the CEO of Time To Stand Up For Israel

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How the Jewish People Can Unite: A Lesson From Yavne and the Mishnah

Image of the first complete Mishnah. Photo: The British Library.

On May 13, at a national conference in Jerusalem dedicated to repairing Israeli society and building a shared civic future, Israel’s President, Isaac Herzog, warned that division had become the country’s most urgent internal threat.

I was surprised to learn recently that Jewish unity was elusive even in the dire circumstances of the 1943 Warsaw Ghetto Uprising, the largest Jewish revolt against Nazi Germany during World War II — when a few hundred poorly armed Jewish fighters held off a much larger and far better equipped German army for almost a month. (The uprising ended 83 years ago, on May 19.)

During the uprising, there were two Jewish rebel forces: the ZOB (members of left wing groups, such as HaShomer HaTzair and the Bund), and a parallel organization, the ZZW (made up of youth from the political right — Betar and the Revisionists)While the two organizations cooperated to some extent and fought the Germans in parallel, they were never a unified force. Of course, it didn’t really matter. The German army was far too powerful for a few hundred inadequately armed insurgents.

Obviously the current day State of Israel — and its 78 year history — proves that Jewish cooperation does happen. Another example that comes to my mind is the Jewish experience nearly 2,000 years ago at Yavne, a town on the coastal plain of the Holy Land. That was when Rabbi Yohanan ben Zakai ensured Jewish continuity after the destruction of Jerusalem and the Second Temple in 70 CE, by establishing a Jewish academy at Yavne and reconstituting the Sanhedrin.

Jewish society during the lead up to the First Roman-Jewish war was a sectarian society dominated by two groups — the Pharisees, the group responsible for the establishment of the synagogue as a focus of Jewish life outside the Temple, and the Sadducees, the priestly caste that administered the Temple.

Both groups shared the same written scriptures and many traditions. But they differed in that the Pharisees believed in resurrection after death and in the authority of the Oral Law, as well as the Torah. The Sadducees did not.

One American scholar, Shaye J. D. Cohen, describes how the rabbis who gathered in Yavne ended Jewish sectarianism and created a society that tolerated and even encouraged vigorous debate. The result was the abandonment of sectarian labels such as Pharisees and Sadducees, and the writing of the Mishnah.

In all likelihood, most of the rabbis at Yavne were Pharisees, and the centerpiece of Sadducee life, the Second Temple, was gone. However, there is no indication that the rabbis of Yavne were motivated by Pharisaic triumphalism. The goal was not exclusivity, but rather elasticity. Cohen notes that the Mishnah is the “first work of Jewish antiquity which ascribes conflicting legal opinions to named individuals who, in spite of their disagreements, belong to the same fraternity. This mutual tolerance is the enduring legacy of Yavneh.”

A year before he passed away, the late Rabbi Jonathan Sacks published what he titled Seven Principles for Maintaining Jewish Peoplehood. The list includes points such as the need to keep talking, to listen to one another, and to respect one another. But most important of all, never seek victory. I think this is what the rabbis at Yavne understood very well. Rabbi Sacks’ message to the diverse factions that make up Israel’s political and social fabric would be, “Do not think in terms of victory or defeat. Think in terms of the good of the Jewish people.”

Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.

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