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Why American Eagle now has a mezuzah at its Times Square flagship

(New York Jewish Week) — American Eagle Outfitters now has a mezuzah on the front door of its flagship Times Square location, courtesy of Chabad, the Hasidic outreach movement.

The parchment with Jewish holy text in an oblong metallic case, traditionally a marker of a Jewish home or establishment, was affixed on the apparel brand’s door as part of the recently concluded convention of CTeen, Chabad’s youth group. At a concert in Times Square on Saturday night, thousands of teens from more than 30 countries gathered to sing Jewish songs — and witness the mezuzah being hung.

Out of all the retailers in Times Square, how did Chabad choose American Eagle? 

That question has proven surprisingly hard to answer, as representatives of neither Chabad nor American Eagle agreed to speak on the record about the relationship between the Hasidic movement and the apparel brand. 

But a clue to the reason lies with American Eagle CEO Jay L. Schottenstein, a Jewish philanthropist whose family has donated tens of millions of dollars to a range of Jewish organizations. ArtScroll’s translations of the Talmud, for example, bear the name “Schottenstein,” and the family has given to a range of Jewish institutions in Columbus, Ohio, where the Schottenstein family is based. American Eagle’s revenue for fiscal year 2022 was projected at nearly $3.5 billion, according to Forbes.

Chabad is among the beneficiaries of the Jay and Jeanie Schottenstein Foundation, which gave more than $200,000 to the movement’s institutions in 2020, the most recent year for which tax documents are available. Since 2014, American Eagle has also given Chabad access to the retail giant’s gigantic advertising screens in Times Square. 

Rabbi Aryeh Klattman, a Chabad rabbi from Columbus, told the New York Jewish Week that American Eagle “is now the most inclusive brand in America” due to its hanging of the mezuzah. 

“I salute them,” Klattman said. “It meant so much to every teenager who was there. It was an expression of Jewish pride.” 

Stefan Schiff, a senior and tennis star at Bexley High School in the Columbus area, was the conference attendee who placed the Jewish ritual object on the store’s doorpost.  

“This is a big honor for me,” Schiff said in a statement. “I am proud to be a part of such a tremendous display of Jewish pride together with my Jewish brothers and sisters from around the world.”

Chabad said that the ritual object is “Times Square’s first-ever mezuzah,” a bold claim that is almost certainly inaccurate. The New York Jewish Week did not determine conclusively whether a mezuzah is, at present, affixed to any doors in one of the busiest public spaces of the most Jewish city in the country. But less than a decade ago, a building on 40th Street and Seventh Avenue was home to a synagogue, the Garment Center Congregation. That building’s address currently boasts the Margaritaville Resort Times Square. (The synagogue, incidentally, is suing the building’s developer).

Additionally, which set of blocks, exactly, counts as “Times Square” is up for debate, though an expansive definition proposed last year by New York City itself includes parts of the Garment District, which was once heavily Jewish. Those borders also include at least one synagogue.

Rabbi Mendy Kotlarsky, the Chabad director of outreach, told the New York Jewish Week that Chabad “sent out a couple of the guys to scout the area” to search for a mezuzah.

But Kotlarsky acknowledged that the claim might be debunked.

“We’re walking around Times Square, and in Duffy Square, and we didn’t see any,” he said. “Nobody ever claimed to have put up the first mezuzah.  We are the first to claim it. If somebody came to me and said, “‘I put up the first mezuzah,’ I would say, ‘You’re right.’”

“That’s not what’s important to me,” Kotlarsky added. “What’s important was we were able to do that and the teens were able to connect with it.”  

The event also took place at the end of a Shabbat that a small white supremacist group in Iowa had promoted as  a “Day of Hate,” prompting police warnings. The day ended with no discernible uptick in antisemitic activity, both in New York and across the country.  

“This day was designated by other people as the ‘Day of Hate,’” Klattman said. “The best response to darkness is light and love.”


The post Why American Eagle now has a mezuzah at its Times Square flagship appeared first on Jewish Telegraphic Agency.

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Antisemitic vitriol claims an unlikely new victim — a flamboyant and popular French DJ

The celebrated French DJ Barbara Butch, whose flamboyant performance at the 2024 Olympic Games in Paris was condemned by Catholics and conservatives, is proudly lesbian and unabashedly Jewish. Last week, the latter quality sparked yet another flare up of antisemitism in France.

On the evening of July 18, about 20 minutes after Butch began a concert in the city of Grenoble, about 150 protestors who had entered the hall with the rest of the audience unfurled pro-Palestinian banners denouncing the brutal destruction of Gaza. Many of them began to fling antisemitic insults and glass bottles at Butch. Stunned by the sudden explosion of violence, Butch soon left the stage. At that point, the municipal authorities intervened. “Confronted by threats aimed at the artist Barbara Butch, and to guarantee the safety of both the audience and performers,” they declared, “the city of Grenoble has taken the decision to cancel the performance.”

This eruption of antisemitism parading as anti-Zionism was as predictable — and as predictably ignored by the local government — as are the fires now consuming swathes of western France. In the weeks leading up to the concert, a petition was launched by the local section of La France insoumise (France Unbowed), the extreme-left political party founded and led by Jean-Luc Mélenchon, who has recently and plausibly been accused of flirting with antisemitism. The petition condemned Butch for supporting a proposed law in 2025 that penalized “new forms of antisemitism,” which potentially included expressions of anti-Zionism and even criticism of the Israeli government.

There were two problems, though, with the petition. First, there is the obvious issue of banning an artist from presenting or performing their work because one disagrees with their political statements. (Statements that do not, of course, inspire acts of racial hatred or violence.) Second, and no less obviously, Butch had almost immediately regretted and publicly retracted her initial support of the proposed law, one she realized could suppress legitimate criticism of Israel’s brazenly illegal and brutal actions in Gaza and the West Bank.

All this was for naught, though. The tract distributed in early May by the local office of Unbowed France demanded the cancellation of Butch’s concert by the city government, which had sponsored the music festival it was part of. Fair enough. Not so fair, though, was the tract’s lurid montage, which placed Butch against the background of an LGBTQ flag spattered in blood and stamped with the Star of David, accompanied by the claim that she was “complicit with the genocide” committed in Gaza.

Equally startling was the role played by Allan Brunon, a parliamentary member of Unbowed France who is also president of the party’s local chapter. Not only did he lead the protestors at the concert venue, but he also insisted that, as far as he could see, their behavior never degenerated into violence, even though videos of the ruckus confirm that bottles and other objects hit the stage, as does the eyewitness testimony of Laurence Ruffin, the mayor of Grenoble, who was also in attendance. Brunon’s faux naïve explanation for the expletives shouted at the concert was equally insulting; they were aimed, he insisted, at Butch’s “political position and not who she is.”

Leaders from across the political spectrum, from the extreme right to traditional left, have denounced the role played by Unbowed France at the concert. Marine Le Pen, the leader of the National Rally who never misses an opportunity to bash Unbowed France and bury her party’s own antisemitic origins, decried “the antisemitism, repeated appeals to violence, and totalitarian nature and project of the extreme left,” while the former prime minister and centrist politician Gabriel Attal, in a mocking allusion to an earlier claim made by Mélenchon, observed that the party’s “antisemitism is anything but residual.” As for the leadership of Unbowed France, Mélenchon has kept silent while the leader of the parliamentary group, Mathilde Panot, spoke in the conditional case, stating that “we would never support, if they occurred, either flung insults or bottles.” (my emphasis).

Wittingly or not, Attal’s remark reaches much further back than last week. Ever since the late 19th century, the extreme right in France has not had exclusive dibs on antisemitism. Édouard Drumont, the author of the virulent antisemitic 1886 bestseller La France juive and editor of the La Libre parole, the newspaper that sparked the Dreyfus Affair, thought of himself as an anti-capitalist and man of the left. It required the immense reserves of eloquence and decency of Jean Jaurès, the Socialist leader, to persuade the rank and file to rally to Dreyfus’ cause. As late as the 1950s, the French Communist Party unhesitatingly followed Moscow’s lead during the late stages of Stalin’s paranoia, featuring spectacles like the “Doctors’ Trial” of 1953, that targeted Jewish “counterrevolutionaries” intent on undermining the Soviet Union.

Of course, the French left has come a long way since then. But to paraphrase Mathilde Panot, if Unbowed France’s apparently uncowed leader, along with a large contingent of his party, are suffering from more than a dollop of residual antisemitism, the future of a democratic and liberal France is at risk.

 

The post Antisemitic vitriol claims an unlikely new victim — a flamboyant and popular French DJ appeared first on The Forward.

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Why I stand with Israel

I’m often asked why I take a public stand on behalf of Israel. Some have asked how I have the fortitude to do so. Others wonder about the “reputational risk.” Still others wonder about subjecting myself to the “awful” comments. To me, they’re like weather reports — a way to gauge the sentiments of those with whom I disagree.

“Just stop talking — if for no other reason than for saving yourself the embarrassment of being heard by anyone.”

“You Zionists are just mad that no one’s buying your narrative anymore”

“F— Israel”

“Hey Peter! When did you drop the second “n” in your last name? When your family eluded capture when Germany surrendered back in 1945?”

“You are so full of $hit! Mamdani condems a genocide unless you think as long a Santanyahu who happens to be a Jew should be able to kill innocent children day in and day out and get away with simply because he is a jew.”

“I have absolutely loved your music over the decades (my favourite artist) but I have difficulty in listening to it now. The meaning behind your lyrics resonates differently with me now — sorry.”

I support Israel, not because of any government, any particular policy, or anything having to do with geopolitics. I support Israel because half the world’s Jewish population lives there. This is about peoplehood — my people. I understand well how this kind of particularity is easy to criticize, how in an era where the ideology of oppressor versus oppressed has caught the imagination of many people, where thinking about one’s sense of belonging to an ancient nation is thought to be anachronistic, and where a vague notion of universalism has become the new moral imperative.

But as I’ve written many times in my column, all love and all concern begin with specificity. We only learn how to love and be concerned about others through the ways we have loved — and have been loved — by our own.

I see it this way. There are seven million Jews in Israel. They are people of many races and ethnicities, many talents, and many political affiliations. They and their supporters worldwide are now under siege. They have been fighting for their survival, surrounded by neighbors seeking their destruction since before the Jewish state came into existence in 1948—  and they have continued to do so since the pogrom of Oct. 7, 2023.

Some have asked me, by way of accusation: do you now believe in genocide? Have you become a warmonger? (I assume my former fan,  above, feels this way.) Do you support the murder of children? What happened to the man who wrote songs like “Been Set Free,” Impermanent Things,” and “Mission Of My Soul”? Have you suddenly become cruel, hard-hearted?

The questions are too absurd to warrant a response.

For me, support of Israel and the Jewish people more broadly doesn’t take special courage or insight.

If someone were attacking a close relative or friend, my reaction would be the same. It would be reflexive, instantaneous. What consequence could outweigh the idea of sitting back while your loved ones are imperiled? There are those who have argued that whatever cruelties have been meted out are “acts of resistance” and justified military actions by the oppressed against their oppressors. One wonders what logic brought Hamas and its supporters to conclude that K’fir (who was 10 months old at the time of his murder) and Ariel Bibas (who was 4 years old at the time of his murder) were oppressors deserving of death by strangulation.

Such is the strangeness of the current moment, when it feels as though much of the world has once again chosen to place a target on the backs of Jews. Justifications are conjured up and offered, just as they were during the pogroms in Europe, the forced conversions and auto-da-fés of Spain, the fabricated Protocols of the Elders of Zion in Russia, the institutionalized anti-Jewish and anti-Israel campaigns of the Soviet Union that found expression at the United Nations in 1975, and in the demonstrations that erupted immediately after Oct. 7 — before Israel had fired a shot.

Synagogues in America are more than three times as likely as other U.S. houses of worship to employ armed security guards. Jewish day schools too, like the ones my grandchildren attend, face extraordinary security costs. Today, the average Jewish institution spends more than $400,000 annually on security. That represents an average increase of roughly 125% since before Oct. 7.

Let’s pause here.

This means that after the largest massacre of Jews since the Shoah, synagogues and Jewish schools have to spend 125% percent more to protect themselves from another one. The idea should stun any normal thinking person. Though sadly, I believe it would stun very few people these days.

Most recently, in NYC, Mayor Zohran Mamdani employed the magic words that brought him more attention on social media than ever before. The last time I checked the video in which he said the following received upwards of 90 million views: “I will arrest Benjamin Netanyahu if he comes to New York City.”

Not long afterward, a brutal double stabbing occurred, amid shouts of the now all-too- familiar “Allahu Akbar. One of the victims was a man wearing a kippah as he left a synagogue service. The attack happened on the Jewish holiday of Tisha B’Av, no more than a two-minute walk from my daughter’s apartment.

I leave it to you to decide whether this kind of rhetoric helps create a more peaceful New York City.

So I ask: How could I not speak up? How could I not use my voice in support of my people at a time like this? Isn’t it obvious? And why shouldn’t anyone who cares about Jews and Israel use their own voice?

You don’t need a huge platform. You simply need to speak out in whatever sphere you find yourself. This is the moment your parents and grandparents hoped you’d never see.

How you choose to act matters. It matters a great deal.

The post Why I stand with Israel appeared first on The Forward.

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Over 12 Torah scrolls stolen from Paris suburb synagogue

(JTA) — Over a dozen Torah scrolls have been stolen from a French synagogue in an attack the local rabbi called “antisemitic.”

The burglary hit the Grand Synagogue of Levallois-Perret, a wealthy suburb of Paris, between Sunday night and Monday morning. Rabbi Chalom Lellouche said the Jewish community was “violated” by the theft.

“It is, of course, a criminal act, but it is also an antisemitic act that specifically targeted the Torah,” Lellouche said in a joint video statement on Monday with Philippe Cohen, the president of the local Jewish community association.

The des Hauts-de-Seine prefecture, which handles local state administration, said on X that the stolen scrolls represented not just a “simple theft,” but “an entire community of believers that was wounded to the depths of its soul.”

Prefect Alexandre Brugère and elected officials met with Jewish communal leaders in Levallois-Perret on Monday evening, promising to identify the thieves and secure the return of the scrolls. A police investigation is ongoing, according to Cohen.

Cohen said the burglary was the work of a “professional team” that bypassed security systems and said the synagogue’s security was being reassessed. He called the incident “a profound spiritual trauma for the entire Jewish community in France and around the world.”

“It was the Torah — and only the Torah — that was targeted,” said Cohen. “No property was damaged, and nothing else was stolen apart from Torah items of immeasurable value.”

France recorded 1,320 antisemitic incidents in 2025, accounting for 53% of anti-religious acts, according to the Ministry of the Interior. Jews make up less than 1% of the French population.

This article originally appeared on JTA.org.

The post Over 12 Torah scrolls stolen from Paris suburb synagogue appeared first on The Forward.

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