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Yeshiva University fans prepare to welcome back Ryan Turell for his first G League game in New York — right after Shabbat
(JTA) — Ryan Turell may be from Los Angeles, but when he returns to New York as a member of an NBA G League team on Feb. 4, the game will represent a homecoming of sorts.
Turell, the former Yeshiva University basketball star who in October became the first known Orthodox player to be drafted into the G League, is returning to New York for the first time this season, as his Motor City Cruise — the Detroit Pistons’ minor league affiliate — take on the Long Island Nets at the Nassau Veterans Memorial Coliseum in Uniondale, New York.
The 6-foot-7 forward has drawn a growing crowd of Jewish fans in Detroit as an openly Orthodox player who wears a kippah on the court. But the Feb. 4 game will be the first opportunity for Y.U. fans to see their former star in action since he graduated.
“I don’t think people realize, there’s so many Y.U. fans that have watched Ryan play for four years at Y.U., and now they’re going to have a chance to see him in a G League uniform in New York,” said Simmy Cohen, a Y.U. superfan who works in marketing.
The game will tip off at 7 p.m. Saturday night, an hour after Shabbat will end. That wasn’t always the plan: Brad Turell, Ryan’s father, told the Jewish Telegraphic Agency that the matchup was originally scheduled for 11 a.m. — which would present a challenge for those who do not travel on Shabbat. He and another observant fan both contacted the Nets about the conflict.
“We just told the Nets, hey, by the way, you have Ryan Turell, it’s his return to New York, a lot of Jews from Long Island and the surrounding area would love to attend, if you made the game after sundown,” Brad Turell said.
Within 24 hours, the game was moved to 7 p.m.
“They got it. They understood it, they didn’t question it, they didn’t say there’s red tape,” Brad Turell said.
Brad Turell, a communications executive at a Los Angeles talent agency, said he and his family have been to seven of Ryan’s games in Detroit, plus the three recent matchups in Los Angeles. He said he “wouldn’t miss” the game in New York.
Cohen, who grew up near the Nets arena on Long Island, also said he will be at the Feb. 4 game. He anticipates that quite a few of his fellow Y.U. Maccabees fans will be there, too.
“I’m predicting that it’s going to be really, really wild,” Cohen said. “And it’s interesting, because he’s playing for the road team. A lot of the fans coming to the game are going to be chanting for him, wearing blonde wigs or wearing his shirts, and screaming for one specific opposing player who’s on the bench more than he’s on the floor. And chanting ‘We want Ryan!’ I’m going to be leading that if no one else will.”
Brad Turell said his son’s return to New York could be “emotional and cathartic” for Y.U. fans — and that some singing may even break out in the stands, as is customary at Maccabees games. (Another aspect of the celebration: Feb. 4 is the day after Turell’s 24th birthday.)
The wigs Cohen referenced are just one way Turell fans have shown their support for the golden-haired prospect: There are Turell-branded shirts — including a special one for the Feb. 4 game that is no longer available — plus branded kippahs, sweatshirts and hats for sale on his website.
Special Ryan Turell shirts being made for the 2/4 game, in case you doubted how big that event is gonna be pic.twitter.com/X58U7TvJNx
— jewboy media (@simmy_cohen) January 23, 2023
Cohen, a self-described “extremely online fan of Jews in sports,” said he started following Turell a few years ago, during the Maccabees’ unlikely 50-game winning streak.
“I was really interested in their success and jumped on the bandwagon when they were winning a billion games in a row and having so much success and kind of taking DIII by surprise,” Cohen said. “And how the Jewish community was rallying behind them, I got into that.”
For Brad Turell, Jewish fans’ embrace of his son has been “the most satisfying aspect of this entire journey,” he said.
“They’re proud that this guy — who wears a yarmulke and proudly represents Yeshiva University and the Jewish people — is getting his shot, and that all the hype that surrounded Ryan in college, which was quite phenomenal, was real,” Brad Turell said. “He is good. The fact is, you can’t play in the G League unless you are really good.”
Ryan Turell wears a kippah when he plays. (Courtesy Motor City Cruise)
Ryan Turell told JTA at a November game in Detroit that he appreciates all of the Jewish fan support. “Jews love basketball. They really do,” he said. “The Jewish community is incredible, them coming out and cheering me on. It really means the world to me. And it’s special, because it’s bigger than basketball.”
Turell has appeared in 27 of the Cruise’s 30 games between the preseason Showcase Cup and regular season this year, playing off the bench. He’s averaging 14.3 minutes during the regular season (out of 48 in each game), with 4.2 points per game.
Turell’s best performance of the regular season was his first: he scored 21 points in less than 18 minutes on Dec. 27.
“He’s the perfect guy to have this happen to,” Cohen said. “He’s just such a mensch, on and off the court. Cheering on his teammates, helping people up when they fall down, things like that.”
But for Cohen, Turell’s appeal transcends his ability to sink three-pointers.
“He’s always talking about and thanking Hashem [God], and he’s talking about being a Jewish hero and a Jewish role model,” Cohen said.
For fans who can’t make it on Feb. 4, the Cruise will be back in Long Island in March — on Purim. Cohen pointed out that the timing of the game, 11 a.m., may be auspicious for those who observe the holiday.
“After you hear megillah and before you have your seudah [the festive Purim afternoon meal], what else are people doing in that in-between time on Purim?” Cohen said. “It could be something that kind of bridges the gap of the day.”
Brad Turell said the timing of the March 7 game is perfect — perhaps even divine.
“If you didn’t think Hashem was looking down upon this situation and helping this out, you look at that and say [Ryan] is going to be in Long Island at 11 a.m. on Purim day. How does that happen?” he said. “A day when all the kids are off school, where everyone’s in a great mood. This is a great family activity, and it’s an 11 a.m. game. It’s just fantastic.”
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The post Yeshiva University fans prepare to welcome back Ryan Turell for his first G League game in New York — right after Shabbat appeared first on Jewish Telegraphic Agency.
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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