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On the streets of Tel Aviv, protesters on cusp of a big victory vow to keep fighting
TEL AVIV (JTA) — Yaniv, a resident of Tel Aviv, has lost count of how many protests he’s been to during the past three months. But on Monday afternoon, he headed once again to Kaplan Street, the urban artery that has become ground zero of the anti-government demonstrations, to demonstrate once again.
Israel’s current rupture, said Yaniv, 34, is the “biggest crisis in my lifetime.”
“We’ll keep going until something changes,” he said. “They left us no choice. The damage has been done.”
Week after week, Yaniv and tens of thousands of other Israelis have filled the streets of Tel Aviv to protest Prime Minister Benjamin Netanyahu’s proposed overhaul of the country’s judiciary — which would sap the Supreme Court of much of its power and influence. Then, on Sunday night, massive protests again took shape to oppose Netanyahu’s firing of his defense minister, who called for a pause on the legislation.
Now, the following day, the protesters came with a different feeling: that their activism might actually succeed, at least in the short term. After people gathered in Tel Aviv, Jerusalem and elsewhere, Netanyahu announced that he would pause the legislation to allow time for dialogue. Several of his ministers had already called for him to do just that.
Justin Jacobs, a recent immigrant to Israel from the United States, said he is hopeful about the outcome of the protest movement. (Deborah Danan)
But even as the campaign to stall the legislation was poised to achieve an at least temporary victory, protesters were not in a celebratory mood. They vowed to continue demonstrating against what some described as Netanyahu’s broader authoritarian impulses.
“You see how the liberal voice that has been missing for so long is returning to the street and has become the mainstream,” said Ben Luria, a resident of Jaffa protesting in Tel Aviv. “It looks like they’ve succeeded in passing the message across.”
But for Luria, that success doesn’t translate into any desire to ease the pressure. “You can’t deny that this is no longer just a question of Bibi being Bibi, this is a dictator in the making,” he added, using Netanyahu’s nickname. “We need to put the line somewhere.”
Even as Israelis were glued to their TV screens, waiting to hear Netanyahu announce a suspension of the legislation, Daria, who immigrated to Israel with her family from what is now Russia, did not pin her hopes on Netanyahu changing course.
“I don’t think that even if they stop this legislation, they will stop anything else,” said Daria, who came to the protest with Yaniv and, like him, declined to give her last name. “Even if they say they’ll postpone until Pesach or for forever, that doesn’t mean that we stop protesting what this government is doing.”
Sunday night’s protests were followed by a countrywide general strike. Blocked streets and canceled bus routes in downtown Tel Aviv meant that a 20-minute journey to a high-risk pregnancy clinic on Monday instead took an hour and a half for Natalie Solomon, who is eight-and-a-half months pregnant. She said she hoped Netanyahu would concede and spare Israelis further disruption.
“Our country is falling apart,” she said, expressing her hope that an end to the political standoff is near. “I really hope Bibi backs down today, that’s the only option. … We care about democracy but we really just care about the health of our baby.
At the end of the day it really does disrupt day-to-day lives.”
Despite being on the cusp of their first major victory, protesters said the potential respite offered by Netanyahu would be a minor gesture, not one that could overcome the hard feelings that have built up over the past three months.
Justin Jacobs, an immigrant to Israel from Lancaster, Pennsylvania, said Israel has “turned a corner” after Sunday night’s protests.”So, [there’s] a glimmer of hope that we’ll go back to the status quo, which to me remains not good enough,” he said. “But not good enough is still better than horrifying.”
Others were less optimistic. “My feeling, the feeling of my parents, my grandparents, [is] that there’s no future here, I don’t know if I’ll raise kids here,” said Yotam Weingrad.
Like Weingrad, Daria, recalling her family’s experience, is also considering her future in the Jewish state.
Yariv and Daria, left, walk in Tel Aviv after participating in anti-government protests on Monday, March 27, 2023; at right, Natalie Solomon said her trip to a high-risk pregnancy clinic took more than four times longer than normal because of the protests. (Deborah Danan)
“I grew up in a family with intimate knowledge of what it feels like to live under oppression, and I feel like it’s our duty to do whatever we can to prevent it,” she said. “But if push comes to shove, if nothing’s going to change, I’ll make the same decision my parents did — my kids aren’t going to live in a dictatorship.”
For those not emotionally invested in the Israeli crisis, the streets of Tel Aviv on Monday provided a rare experience, and a sense of uncertainty. Jennifer, a tourist from Utah visiting Israel with her two daughters, Holly and Diana, wanted to know if “it is going to get scary” and wondered if they’d be able to get back to the United States, as airports had closed due to the general strike.
“We’ve never been to this part of the world so we’re kind of like ‘Wow,’ just taking in everything,” said Diana. “We don’t know what it’s like without the protests, and we’re like, ‘This is Tel Aviv. It’s a lot.’”
Support for the protests isn’t unanimous across Tel Aviv, a bastion of left-wing politics in Israel. Josh Eidelshtein called the protests “hypocritical,” and blamed them for fanning the flames of conflict.
“What if the protesters were right-wingers, Orthodox Jews, or Palestinians?” he said. “Would their strategies still be OK? There is too much hate being bred here, and it’s as if the collective stress and anxiety this country has lived on for so long has been set aflame. The same people who went out to vote [for the left] are now trying to work against the system because they didn’t get what they wanted.”
Khalil, who originally hails from the Arab village of Ein Hawd in Israel’s north, and has lived in Tel Aviv for 50 years, also opted to stay away from the protests, which he felt did not speak for him.
“The Arabs are a minority, what do they have to do with these protests?” Khalil said as he walked his dog near a giant yellow sign reading “Nonstop Democracy,” painted by the Tel Aviv municipality on the boardwalk.
“Bibi has done good things but now he’s silent. This is a man who knows how to speak,” Khalil said. Then, referring to Netanyahu’s coalition partners, he added, “He’s not the king of Israel anymore. He made big mistakes by taking those criminals into the government with him. They want to throw out all the Arabs.”
Also sitting out the protests was Meir Dayan, who counts himself among the supporters of Netanyahu’s proposed judicial reform. He is especially in favor of the legislation that was due to be brought for a final vote on Monday, which would have increased the governing coalition’s control over Supreme Court appointments. But Dayan added that he didn’t appreciate the way Netanyahu attempted to pass the measures into law.
The path along the beach in Tel Aviv has been painted with pro-democracy messages. (Deborah Danan)
“The way they went about it was reckless,” he said. “Change to heavy organizational processes — because this is what this basically is, after all — doesn’t happen with legislation, it happens with people. It must be bottom-up and from a place of education, not ignorance.”
Dayan predicted that Netanyahu will halt the legislation now, and then in the summer months “when the left are overseas,” he will return it to the Knesset floor.
Roughly four miles away from the main protest, a smaller demonstration coalesced near Jaffa’s clocktower, a landmark at the entrance to Tel Aviv’s older counterpart. At this protest, children as young as 5 chanted “Shame!” and “Save Democracy!” while their parents stood to the side.
“Here the adults are quiet so the children are taking the lead. It’s exciting,” said Gavri, 10.
There are a few things he’d like to bring about in Israeli society: the failure of the judicial overhaul, as well as an end to fighting between Jews and Arabs. Like the adults protesting across the city, he vowed not to give up.
“I will be here until the end,” he said. “I hope it won’t be a long time.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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