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Car talk: Jewish auto writers gather for a Passover seder at Katz’s Deli
(New York Jewish Week) — The idea of eating pastrami with matzah instead of rye bread may strike some as a sacrilege, but for members of the Jewish Auto Writers Society of America (JAWS), who will gather this week for a Passover seder at Katz’s Delicatessen, it’s become a tradition.
“Frankly, bread is a filler,” said Joel Feder, a senior producer for the web sites Motor Authority, The Car Connection and Green Car Reports. “You can eat more pastrami if you don’t waste space on the bread.”
Feder will lead the JAWS seder on Wednesday evening, the first night of Passover. About 30 automotive industry journalists and public relations professionals are expected to attend the gathering, which is held in a back room at the iconic Lower East Side deli. The annual event, which began in 2013, is timed for the press day at the massive New York International Auto Show at Javits Center, which opens to the public this year on Friday. A bus brings JAWS members and their guests to the deli on Houston Street.
The seder is JAWS’s big annual event, though there are efforts underway to gather in Los Angeles at the Genghis Cohen Chinese restaurant in the Fairfax section of the city during the Los Angeles Auto Show in November. The seder is sponsored by Volvo and Nissan and, yes, it has been duly noted that Passover takes place in the Hebrew month of Nisan.
“If a rabbi ever walked in, I think he’d have a heart attack,” joked the seder’s founder, Russel Datz, the national media relations manager for Volvo Car USA.
But not necessarily: Though the gathering is decidedly informal, and the food is not kosher, the JAWS seder features all the accouterments you’d expect at a seder: a seder plate, matzah, wine and a festive meal that, in addition to pastrami, includes brisket, corned beef, tzimmes and matzah ball soup.
What’s more, the group uses a haggadah written by an Orthodox rabbi. “The World’s Shortest Kosher Hagaddah” by Rabbi Yonah Bookstein of the Pico Shul in Los Angeles fulfills all the halachic (Jewish legal) requirements of the Passover seder, and it takes just 10 minutes to get from the blessing on the first cup of wine to the concluding “Next year in Jerusalem!”
The haggadah was found on the internet by Dan Passe, who worked for Nissan for 17 years and left recently to take a job as global head, communications and marketing, for the Nikola Motor Company, an electric truck manufacturer.
Passe has embraced the speedy seder concept for years and readily concedes it is an act of rebellion. “I grew up going to my grandparents in Bayside, Queens, who did a three-hour long seder where you thought you were going to pass out before you got to eat,” he said. “This haggadah, if you want to call it that, is such a great way of making [the holiday] really clear and making it very snackable, if you will.”
Bookstein, who created the 10-minute seder in 2010 for the Jewish rapper known as Kosha Dillz, was delighted that the car guys and women would be, um, speeding through his haggadah. “That’s awesome. I’m originally from Detroit so I have a soft spot for the automobile writers,” he told the New York Jewish Week.
According to its Facebook page, JAWS has 110 members. Datz started the group in 2013 as a way for Jewish industry people to gather as a community during the New York auto show, which is almost always held during the week in which Passover falls.
Feder, who hails from Plymouth, Minnesota, said he is getting grief from his mother for not being home for the holiday this year. (He’ll catch a flight Thursday morning and land in Minneapolis in time to make it to the second seder.) As this year’s seder leader, Feder is filling in for Datz and Passe, who aren’t coming to the New York auto show this year because of family commitments.
Russel Datz, right, leads the annual JAWS seder at Katz’s Deli in Manhattan in 2022. (Kevin Albinder)
In addition to the traditional wine cup left for the prophet Elijah, there will be two unoccupied seats for Datz and Passe, said Evelyn Kanter, president of the International Motor Press Association and a regular at the JAWS seder since its first year. (When Datz was informed of the empty seat gesture, he quipped: ”Is she lighting yahrzeit candles as well?”)
Kanter called the deli gathering “a beloved tradition. It’s a family of people in the automotive business who are all homeless [during the auto show].”
An Upper West Sider, Kanter grew up in Inwood, back when the nearby neighborhood of Washington Heights was known as Frankfurt-on-the-Hudson because of its large German Jewish immigrant population. After stints as an investigative consumer reporter for New York radio and TV stations, Kanter became known as the ecoXplorer, writing about travel and the environment, in addition to cars.
This year, Kanter’s daughter is in Los Angeles and her son in New York is working the night of the first seder. So, in addition to the JAWS seder, she’ll attend a virtual seder on the second night. “I’ll have dinner with my son early next week and we’ll have a delayed Passover,” Kanter said.
According to Passe, half of the seder’s participants at the deli are not Jewish. “They ask to attend because they’ve never been to a seder before,” he said. “We have people who return year after year after year who are not Jewish because they love the ceremony.”
Jenni Newman, the Chicago-based editor-in-chief of cars.com, was invited by two Jewish colleagues at her company and attended JAWS seders in 2019 and 2022. She’s planning to go to her third this week. (There were no seders during the pandemic.) Although Newman describes herself as “super active” in the Lutheran Church growing up, she considers it a gift to experience other peoples’ religions and cultures. “I really enjoyed going through the ritual with everyone and having people sitting next to me explain things,” she said. “I was kind of overcome emotionally just being part of it.”
Last year Newman “found” the afikomen, though it wasn’t much of a hunt: At the JAWS seder, the hidden piece of matzah is taped underneath a random seat. The person who finds the afikomen gets their choice of a high-end Nissan or Volvo to drive for a week after the auto show.
But the real prize goes to local JAWS members, Passe noted. “If you are local and you attend, you go home with the biggest doggy bag you can possibly imagine,” he said.
Kanter, the recipient of said doggy bags, concurs. “Leftovers at Katz’s are simply too good to waste,” she said.
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The post Car talk: Jewish auto writers gather for a Passover seder at Katz’s Deli appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
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How to Implement a Successful Casino Marketing Strategy
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However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
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Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
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You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
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People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
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Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
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The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
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The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
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4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
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Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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