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At an American Jewish conference in Tel Aviv, protesters are driving the energy
TEL AVIV (JTA) — At a marquee conference of American Jewish leaders that kicked off tonight in Tel Aviv, the loudest cheers were for anti-government protesters, most of the energy could be found outside of the convention center’s gates, and the biggest news was who didn’t show up.
The General Assembly, the signature conference of the American Jewish organizational world, was meant to be a celebration of Israel’s 75th birthday and a testament to the enduring strength of ties between Israel and Diaspora Jewry. Sunday’s opening event, the Jewish Federations of North America said, was meant to pay tribute to that relationship — and feature speeches by Israeli President Isaac Herzog and Prime Minister Benjamin Netanyahu.
But in the face of loud protests outside the event, Netanyahu abruptly canceled his appearance on Sunday, citing a full schedule ahead of Israel’s Independence Day on Wednesday. Over the course of a series of speeches by international Jewish dignitaries, his name was not mentioned once.
Instead, both inside and outside the conference walls, the tone of the evening was set by the protesters. They gathered by the hundreds opposite one of the convention center’s entrances — and in smaller clusters around the building — giving the thousands American Jewish visitors a taste of the protest culture that has developed this year in Israel as huge numbers Israelis have taken to the streets to oppose Netanyahu’s sweeping proposals to sap the power of the judiciary.
From the stage, the Jewish Federations of North America General Assembly in Tel Aviv was mostly business as usual — except that the prime minister backed out of attending. (Courtesy JFNA)
Protesters waved Israeli flags, chanted the word “democracy” syllable by syllable, and blew into small plastic horns whose blaring sound carried remarkably well — permeating the walls of the conference plenary session. An entrepreneur standing at a card table was selling packages each containing a horn and a small Israeli flag for, depending on who asked, either 20 or 30 shekels (roughly $5.50 or $8).
The most direct route from the train to the conference was blocked off, owing to Tel Aviv’s ongoing attempts to build a citywide light rail system. So, with roads closed, the best way to get from the train station to the event was to follow the protesters — identifiable by the huge Israeli flags they carried or wore around their necks. Many were also pushing strollers or walking dogs.
“Israel must be a free democracy,” protesters chanted as attendees exited the event. “Please help us. Fascism shall not pass.”
Most of the protesters were gathered far from the gate where conference participants actually entered. But they got a shout out in the conference program as well. Julie Platt, the Jewish Federations’ board chair, drew a sustained round of applause and whooping from the 2,000 attendees when she spoke about how inspiring the protests were.
“What is clear is how passionate we all are about Israel and how central Israel is to our lives,” Platt said. “Its struggles our are struggles, its success is our success, and its debates are our debates. To the leaders of Israel, including those attending tonight, we stand united in our support of dialogue and broad consensus based on mutual respect.”
Then, she added, “To the protesters exercising their democratic rights, we see you, we hear you and we are inspired by your love of Israel.”
When the Jewish Federations last held the General Assembly in Israel, in 2018, Netanyahu sat onstage for a Q&A with the group’s chairman for more than half an hour. In Netanyahu’s absence this year, the night’s keynote speaker was Israeli President Isaac Herzog. His role is largely ceremonial, but he has been spearheading dialogue about the judicial overhaul — as well as issuing dire threats about what may happen if that dialogue fails.
Herzog repeated a version of those warnings Sunday night, portraying the debate over judicial reform as a cautionary tale about the dangers of polarization.
“The fierce debate over Israel’s direction in recent months is a striking example of the ways that alienation between different groups, and polarization that festers for years, becomes corrosive and weakens the pillars that hold our nation together,” he said. “I am convinced that there is no greater existential threat to our people than the one that comes from within.”
In his speech, Herzog announced an initiative called “Voice of the People” that will be aimed at fostering dialogue between Jews of differing opinions across Israel and the Diaspora. That initiative will be anchored by a conference he called the “Jewish Davos,” in a nod to the Switzerland-based annual economics conference that is seen as a global meeting of the minds.
“Nonpartisan, apolitical, Voice of the People will be a collaborative forum — one that can hold and reflect the full and diverse range of Jewish voices,” he said. “It will be a place where we can engage in serious, sensitive and strategic discussions on the most complex and pressing issues facing our people.”
If that conference happens, it would not be the first of its kind. Israeli President Shimon Peres, who served from 2007 to 2014, held an annual conference featuring famous names discussing hot-button issues. And historically, the federations’ General Assembly itself has been viewed as an ecumenical Jewish conference to discuss a wide range of issues.
Aside from that, the night’s program featured mainstays of traditional American Jewish gatherings celebrating Israel: a video with black-and-white stills from the country’s founding years, testimonials from Jewish immigrants to Israel from around the world, a performance by a musical group composed of Israeli soldiers. The conference will continue with a full day of sessions on Monday.
Near the end of the night, as the festivities were winding down, two people in the audience held up Israeli flags. One of them, in the corner, featured a quote from Israel’s national anthem that has become a protest slogan: “Free in our land.”
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The post At an American Jewish conference in Tel Aviv, protesters are driving the energy appeared first on Jewish Telegraphic Agency.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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