Local News
The Simkin Centre received over $500,000 in charitable contributions in 2025 – so why is its CEO complaining that “it cannot make the same number of bricks with less straw?”
By BERNIE BELLAN (This story was originally posted on January 14) I’ve been writing about the Simkin Centre’s aacumulated deficit situation ($779,000 according to its most recent financial report) for some time.
On January 14 I published an article on this website, in which I tried to find out why a personal care home that has an endowment fund valued at over $11 million is running such a huge deficit.
Following is that article, followed by a lengthy email exchange I had with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation. My purpose in writing the original article, along with the update, is I’m attempting to ascertain why the Simkin Centre simply doesn’t use more of the charitable donations it receives each year to address its financial situation rather than investing then under the management of the Jewish Foundation:
Here is the article first posted on January 14: A while back I published an article about the deficit situation at the Simkin Centre. (You can read it at “Simkin Centre deficit situation.“) I was prompted to write that particular article after reading a piece written by Free Press Faith writer John Longhurst in the August 5 issue of the Free Press about the dire situation personal care homes in Winnipeg are in when it comes to trying to provide their residents with decent food.
Yet, Longhurst made one very serious mistake in his article when he wrote that the “provincial government, through the Winnipeg Regional Health Authority, has not increased the amount of funding it provides for care-home residents in Manitoba since 2009.”
In fact, the WRHA has given annual increases to personal care homes, but its allocations are not broken down by categories, such as food or salaries. As a spokesperson for the WRHA explained to me in an email: “PCHs receive per diem global operating funding based on the number of licensed beds they operate. This funding model is designed to support the full range of operating costs associated with resident care, including staffing, food services, utilities, building operations, and other day-to-day expenses.”
Now, one can make a perfectly valid argument that the level of funding from the WRHA has not kept up with inflation, especially inflation in food costs, but the Simkin Centre is in an even more precarious position because of the skyrocketing cost of kosher food.
“In recent years,” according to an article on the internet, “the cost of kosher food has increased significantly, often outpacing general food inflation due to unique supply chain pressures and specialized production requirements.”
Yet, when I asked Laurie Cerqueti how much maintaining a kosher facility has cost the Simkin Centre, as I noted in my previous article about the deficit situation at Simkin, she responded: “approximately $300,000 of our deficit was due to food services. I do not have a specific number as far as how much of the deficit is a result of kosher food…So really this is not a kosher food issue as much is it is an inflation and funding issue.”
One reader, however, after having read my article about the deficit situation at Simkin, had this to say: “In John Longhurst’s article on Aug 5, 2025 in the Free Press, Laurie (Cerqueti) was quoted as saying that the annual kosher meal costs at Simkin were $6070 per resident. At Bethania nursing home in 2023, the non-kosher meal costs in 2023 were quoted as $4056 per resident per year. Even allowing for a 15% increase for inflation over 2 years, the non-kosher food costs there would be $4664.40 or 24% lower than Simkin’s annual current kosher food costs. If Simkin served non-kosher food to 150 of its 200 residents and kosher food to half of its Jewish residents who wish to keep kosher, by my calculation it would save approximately $200,000/year. If all of Simkin’s Jewish residents wished to keep kosher, the annual savings would be slightly less at $141,000.”
But – let’s be honest: Even though many Jewish nursing homes in the US have adopted exactly that model of food service – where kosher food is available to those residents who would want it, otherwise the food served would be nonkosher, it appears that keeping Simkin kosher – even though 45% of its residents aren’t even Jewish – is a “sacred cow” (pun intended.)
So, if Simkin must remain kosher – even though maintaining it as a kosher facility is only adding to its accumulated deficit situation – which currently stands at $779,426 as of March 31, 2025,I wondered whether there were some other ways Simkin could address its deficit while still remaining kosher.
In response to my asking her how Simkin proposes to deal with its deficit situation, Laurie Cerqueti wrote: “There are other homes in worse financial position than us. There are 2 homes I am aware of that are in the process of handing over the keys to the WRHA as they are no longer financially sustainable.”
I wondered though, whether the Simkin Centre Foundation, which is managed by the Jewish Foundation of Manitoba might not be able to help the Simkin Centre reduce its deficit. According to the Jewish Foundation’s 2024 annual report, The Saul and Claribel Simkin Centre Foundation, which is managed by the Jewish Foundation, had a total value of $11,017,635.
The Jewish Foundation did distribute $565,078 to the Simkin Centre in 2024, but even so, I wondered whether it might be able to distribute more.
According to John Diamond, CEO of the Jewish Foundation, however, the bylaws of the Foundation dictate that no more than 5% of the value of a particular fund be distributed in any one year. There is one distinguishing characteristic about the Saul and Claribel Simkin Centre Foundation, in that a portion of their fund is “encroachable.” The encroachable capital is not owned by JFM. It is held in trust by JFM but is beneficially owned by Simkin, similar to a “bank deposit”. While held by the JFM, these funds are included in the calculation of Simkin’s annual distribution.
I asked John Diamond whether any consideration had been given to increasing the distribution that the Jewish Foundation could make to the Simkin Centre above the 5% limit that would normally apply to a particular fund under the Foundation’s management.
Here is what John wrote in response: “The Simkin does have an encroachable fund. That means that at their request, they can encroach on the capital of that fund only (with restrictions). This encroachment is not an increased distribution; rather, it represents a return of capital that also negatively affects the endowment’s future distributions.
”It is strongly recommended that encroachable funds not be used for operating expenses. If you encroach and spend the capital, the organization will receive fewer distribution dollars in the next year and every year as the capital base erodes. Therefore, the intent of encroachable funds is for capital projects, not recurring expenses.”
I asked Laurie Cerqueti whether there might be some consideration given to asking for an “encroachment” into the capital within the Saul and Claribel Simkin Centre Foundation?
She responded: “We are not in a position where we are needing to dip into the encroachable part of our endowment fund. Both of our Boards (the Simkin Centre board and the Saul and Claribel Simkin Centre Foundation board) are aware of our financial situation and we are all working together to move forward in a sustainable way.”
At the same time though, I wondered where donations to the Simkin Centre end up? Do they all end up in the Simkin Centre Foundation, for instance, I asked Laurie Cerqueti on December 15.
Her response back then was: “All donations go through our Foundation.”
I was somewhat surprised to read that answer, so I asked a follow-up question for clarification: “Do all donations made to the Simkin Centre end up in the Simkin Centre Foundation at the Jewish Foundation?”
The response this time was: “No they do not.”
So, I asked: “So, how do you decide which donations end up at the Foundation? Is there a formula?”
Laurie’s response was: “We have a mechanism in place for this and it is an internal matter.”
Finally, I asked how then, the Simkin Centre was financing its accumulated deficit? Was it through a “line of credit with a bank?” I wondered.
To date, I have yet to receive a response to that question. I admit that I am puzzled that a personal care home which has a sizeable foundation supporting it would not want to dip into the capital of that foundation when it is facing a financial predicament. Yes, I can see wanting the value of the foundation to grow – but that’s for the future. I don’t know whether I’d call a $779,425 deficit a crisis; that’s for others to determine, but it seems pretty serious to me.
One area that I didn’t even touch upon in this article, though – and it’s something I’ve written about time and time again, is the quality of the food at the Simkin Centre.
To end this, I’ll refer to a quote Laurie Cerqueti gave to John Longhurst when he wrote his article about the problems personal care homes in Winnipeg are facing: “When it comes to her food budget, ‘we can’t keep making the same number of bricks with less straw.’ “
(Updated January 24): Since posting my original story January 14 I have been engaging in an email correspondence with Don Aronovitch, who is a longtime director of the Saul and Claribel Simkin Centre Foundation.
On Jan. 19 I received this email from Don:
Hi Bernie,
Your burning question seems to be “Do all donations to the Simkin Centre end up going to the SC Foundation.”
In our attempts to explain the subtle workings of the Simkin Centre PCH, the Simkin Centre Foundation & the role of the Jewish Foundation of Manitoba, we somehow have failed to answer your question. I trust that the following will do the job.
All donations to the Simkin Centre (PCH & Foundation) go to the SC Foundation as a ‘custodian’ for the PCH.
Then, at the direction of the PCH, the monies, in part or in whole, are transferred to the PCH either immediately or subsequently. Further, again at the PCH’s direction, a portion may be transferred to the Foundation’s Encroachable Building Reserve Fund at the JFM.
Regards,
Don Aronovitch
I responded to Don:
But how are the monies that are transferred to the PCH treated on the financial statement?
Is everything simply rolled in as part of “Contributions from the Saul and Claribel Simkin Centre Foundation?”
On Jan. 22 Don responded:
Bernie,
I said previously and I repeat that the Simkin Centre has many sharp minds and therefore, it is eminently able to effect asset management strategies appropriate to the Simkin Centre’s ‘Big Picture’ which they understand fully. Having said that, please note that:
Other than the Simkin Stroll which brings in about $100k and goes directly into the Home’s operations to support the program being promoted, the annual contributions to the Simkin Centre are relatively nominal.
The suggestion that there may be a sub rosa plan to ‘starve‘ the PCH by stashing money in the Building Reserve Fund at the JFM is absurd, totally absurd!!
Don
I responded to Don:
Don,
According to the Simkin Centre Foundation’s filing with the CRA it received $205,797 in charitable donations in 2025 plus another $387,000 from other registered charities.
Would you describe those contributions as “relatively nominal?”
But – there is no way of knowing what portion of those donations was given back to the Simkin Centre for immediate use and what portion was invested by the Jewish Foundation.
Can you tell me why not? (Laurie says that is an “internal matter.” Why?)
By the way, I never wrote there was any plan to stash “money in the Building Reserve Fund at the JFM.”
I was simply asking what is the point of building up an endowment for future use when the Simkin Centre’s needs are immediate, viz., its accumulated deficit of $779,000.
Also, have you or any other members of the board had meals for a full week at the Simkin Centre? I have spoken to many residents during my time volunteering there who told me they find the quality of the food to be very poor.
Why I’m so persistent on this point Don is that Laurie Cerqueti has been making the case – quite often – that the amount of funding the Simkin Centre receives from the WRHA is far from adequate.
But, if it’s actually the case that the Simkin Centre receives a substantial amount in charitable donations each year, but chooses to invest a good chunk of those donations rather than spend them, then it’s hardly a valid criticism to make of the WRHA that it’s funding is inadequate.
Why is it so gosh darn difficult to come up with the amount Simkin has been receiving in charitable donations?
Could it be that it’s because a lot of people would be dismayed to learn the reason is that money is being invested rather than being spent?
-Bernie
Don responded:
Bernie,
I add the following to this, my last contribution to the thread below.
First, let’s stick with individual donors as those were the references you started with. Starting with the 2025 figure of $206,000 total, deduct $105,000 (from the Simkin Stroll) and also deduct the healthy 5 figure donation (from a longtime Simkin supporter). We then have approximately $60,000 from 20/30 individuals and YES, it is what I would call “relatively nominal”.
As an fyi, I am in Palm Springs and in the past several days, I have asked 4 individuals what would be their spending expectations of a charity to which they donated $25,000. The responses were almost identical and they can be summarized as “We only support organizations where we value their mission and trust their management. In trusting their management, we believe that they know best if our money should be used for current operations, for future operations or for both.“
Don
Does it make sense to say, as Don does, that when considering the amount of charitable dollars the Simkin Centre receives, one ought to deduct the proceeds from the Simkin Stroll and a “healthy 5 figure donation?” I don’t see the logic in that.
And, I’m still wondering: How much of the more than $500,000 in charitable donations the Simkin Centre received in 2025 came back to the Simkin Centre to fund its immediate needs and how much was invested?
Local News
Fringe Festival star Melanie Gall to appear at Gwen Secter Centre July 16
By BERNIE BELLAN A veteran performer at the Winnipeg Fringe Festival, Melanie Gall, will be making a special guest appearance at the Gwen Secter Centre on Thursday, July 16.
Melanie will be the featured speaker (and entertainer) for the Remis Speakers’ Series that day. The Remis Speakers’ Series is held every Thursday starting at noon and ending at 1:30. This year’s series began May 7 and will continue through the end of October. This year it has been attracting increasingly large audiences – ranging from 40-60 people, as it offers attendees the opportunity to enjoy a delicious – and kosher lunch, while listening to a very diverse variety of speakers – all the way from Gail Asper talking about returning the Ten Commandments to Assiniboine Park to Rabbi Matthew Leibl performing Christmas songs that were written by Jewish songwriters. At the same time it provides those attending a chance to make new acquaintances – or perhaps bump into old friends they haven’t seen in a long time.
Melanie Gall’s own story is sure to be riveting. I’ve written about Melanie in the past, but the past two summers had been especially nerve wracking for Melanie, as she was subjected to a torrent of antisemitic abuse over her support for the State of Israel.
You can read my story about what Melanie went through during the Winnipeg Fringe Festival – both in 2024 and again last year, at Melanie Gall subjected to antisemitic abuse.
Melanie, who will be entering her 13th year of performing at the Winnipeg Fringe Festival, will be peforming in only one show this year – a departure from her past practice of performing in multiple shows (as many as three different shows) during the Fringe Festival.
Elsewhere on this website we’ll be offering a preview of Melanie’s show (which is called “The Ballad of Isobel Gunn” and which is based on an incredible, but true story), along with previews of several other shows.
In the meantime, if you’re not already a member of the Remis Speakers’ Series group, but would ike to attend this coming Thursday, simply email us at jewishp@mymts.net and we’ll reserve a spot for you. The cost for the lunch is only $20.
The Gwen Secter Centre is located at 1588 Main Street (corner of Smithfield). There is parking available on a lot behind the centre or on the street.
Local News
Folk Festival Report
(Posted July 10) During this year’s Winnipeg Folk Festival we’re going to be running an ongoing blog report – with photos and blurbs from the festival, sent to us by our Folk Fest correspondent Heather Silbert.
Here’s Heather’s first entry (sent Friday at 3:33 pm): “It’s a hot hot day at the 51st Winnipeg Folk Festival! Lots of people; lots of good vibes; and an abundance of awesome music!!”
“We just moved to spruce hollow. Nice and shady. listening to Jacob Brodovsky.”

4:21 pm: “Jacob just announced that he lost his job and received a lot of vitriol from the Jewish Community because he’s a Jewish person who believes that Palestinian and Jewish lives are intertwined, and he is against genocide. He is very deeply feeling, and expresses all these big feelings through his songs. I want to give him a hug, but it’s so hot outside!”
5:33 pm: The inscription in the plaque below begins with some lines from a Bruce Cockburn song called “Joy Will Find a Way (A Song About Dying)”: and continues with: “Memory Lane honours those who are no longer with us but whose presence lives on in the music, memories and moments we share here…”


7:06 pm “Gorgeous hand made polymer clay jewelry! Amanda Greisman makes gorgeous pieces that can be worn across many occasions! And she’s so so nice!” (See her booth called “Blue Sky Jewelry.”)


(Posted July 11, 4:20 pm) “Would you drive your bike to BHP for FF in this weather? I would drive here, but not sure if I’d have enough steam to bike home!”

“There’s aren’t any flower/leaf art installations this year(that I’ve found!) but loving the fairy village!!”

“It’s another sweltering day. Bright blue sky and a light Breeze. Cat Clyde is rocking it out at Bur Oakbank!! Loving it!!”

8:04 pm: “Snacktime! Excellent energy, good time! We’re sitting 2 tarp rows in front of the frog to the left of the Canadian flag. (Total FF directions! LOL!)”
Local News
New GrowWinnipeg “Grow Together” highlights diverse origins of our growing Jewish community
By MYRON LOVE On Monday, June 11, about 120 younger Jewish Winnipeggers from diverse backgrounds came together at the Asper Campus for an evening of food and music, games and prizes and, most important, the opportunity to socialize with their peers from a growing community that reflects the long term success of our community’s 26-year-old GrowWinnipeg initiative.

“We are gathered here to celebrate your and your parents’ decisions to come to Winnipeg, build families and raise families here,” noted Dalia Szpiro, GrowWinnipeg’s director, in addressing the young adults in attendance.
To summarize, the GrowWinnipeg Initiative arose when our past community’s leadership recognized that our Jewish population was an aging and shrinking community with aging infrastructure.
The first stage was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community. GrowWinnipeg was created to take on the challenge. The initiative, which was officially launched in 2000, is unique in its efforts to reach out to young Jewish families throughout the Western world.
The first outreach efforts were directed at Argentina’s sizeable Jewish community at a time when the South American country’s economy was going through a very difficult period. Several of our community leaders visited the Jewish community in Buenos Aires and a website was established. Arrangements were made for local families to host Jewish Argentinians here on exploratory visits and the community helped the prospective immigrants navigate the then new Provincial Nominee Program, find jobs and establish themselves here.
Since then, many young families – from Argentina, as well as a great number of other countries – have chosen to make Winnipeg their new home. The young people at the recent GrowWinnipeg evening were reflective of the diversity of our growing community. During the course of the evening, I had the opportunity to speak with not only Israeli-born participants, also young people from Russia and Ukraine, Turkey and Uruguay – and a young lady who grew up in Ottawa.

Naomi Kirshenblatt Palansky originally came here from Ottawa to go to university. She met and married local entrepreneur Noah Palansky in 2023. (We wrote about Noah in the December 19, 2025 issue). That same year, the former competitive swimmer who competed in the Maccabiah Games in 2009 and 2013 served as manager of the Canadian Junior swimming team participating in the games. She is currently the director of operations and strategy for a company called CoinFlip.

Although born in Montevideo, Uruguay, Yael Borovich grew up in Winnipeg. She is the daughter of Dalia Szpiro and Eduardo Borovich (and younger sister of Vanessa) all of whom moved here in 2002. She is a graduate of the Asper School of Business and works as a senior client relationship manager for Scotia Bank’s commercial branch.

Siblings Igal and Edem Avimelek arrived here from Turkey six years ago with their parents, Etel and Moris. Edem is in her second year at the University of Manitoba while Igal is studying engineering at UBC.
They report that their father, Moris, has established the Upperwear Textile Agency – marketing textile products online – while their mother Etel, is senior IT Director, software development and data analytics and enterprise architecture at Standard Aero.
“Our parents were looking to move to a new country and came across the GrowWinnipeg webpage,” Edem says. “GrowWinnipeg has been really supportive of us in helping us move here and become established.”

More recent arrivals Alex Tsmokaliuk and Jane Hin are from Ukraine and Russia respectively and have been together since 2022. “We were looking for a peaceful place to start a family,”: Alex says. “We heard about GrowWinnpeg and here we are.”
Alex is a fitness trainer while Jane is working for WRE Development as a property manager.
Dora Bronstein, who is originally from Beersheva, is also a recent arrival to our community. “I came to Winnipeg because I wanted to get away from war – and I heard about GrowWinnipeg,” she says.
She is currently working for L.C. Taylor Licensed Insolvency Trustee as an estate manager.

Erele Tzidon and Daniel Mejnov
Last October, GrowWinnipeg introduced its new Youth Ambassadors program.
“Since October, we have been working to create an organized system and opportunities to help young newcomers find their people within our community,” wrote Youth Ambassador Erele Tzidon on Facebook.
“Our mission is to help young immigrants find a sense of home in Winnipeg and support a smooth and welcoming transition.
We are excited to help bring our young Jewish community together.
As reported in the Jewish Post about 18 months ago, Tzidon is originally from Moshav Ginaton in central Israel. She came to Winnipeg in 2018 with her parents Ofer – formerly regional manager for a car rental agency in Israel and now an RBC branch manager – and Sharon – an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy – and three younger brothers.
The 20-year Gray Academy graduate has recently completed her third year in Science at the University of Manitoba. For the past three years, she has also been a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences (ICS), researching the link between pregnancy complications and the risk for heart disease.
In November, 2024, Tzidon was presented with the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital campus’s Albrechchtsen Research Centre.
Tzidon’s fellow Youth Ambassador is Daniel Mejnov. He was born in Beersheva but moved to Winnipeg with his parents, Dennis and Victoria (and younger brother Alon) 14 years ago. He is currently enrolled in an IT program at the University of Winnipeg.
Mejnov welcomed all those in attendance at the celebration and thanked the volunteers who helped him and Tzidon organize the event.
“It has been great being able to bring so many people together,” he said. “This is a good way to unite our community.
Two other individuals of particular note that I spoke with at the event were Orit Agabayev and Alina Plis, partners in three year old A and O Event Décor, who provided the balloon arches and walls, table settings and centre pieces for the evening.
Agabayev is originally from Netanya and Plis is from Yeruham (in southern Israel). The latter has been here for 18 years and operates a daycare. The former came 16 years. Her principal career is working in the field of animal nutrition.
In an Instagram PosI from four years ago, Plis noted that “I have always been passionate about planning parties and events. I started out with planning big surprise birthday parties for my kids. Eventually I began planning and decorating events for family and friends. Now I am taking the next step with my friend, Orit, who shares the same level enthusiasm as me. What drives me to go above and beyond is simply the excitement my creations bring to those who see my work.
On Facebook, Agabayev added that “Alina and I are so excited to start A&O event decor. We both love decorating and planning different events. We hope that you can put your trust in us to create or decorate an event for you. We do Birthday parties, anniversaries, bachelor/bachelorette parties, proposals, weddings and more..
“Message us with your ideas to get a free quote and you’re one step closer to having an unforgettable event.”

