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As an American rabbi in King Charles’ court, I’m learning to love the king (in addition to the King)
(JTA) — Perhaps the strangest part was sitting through a Sunday service in the 1,000-year-old nave of St. Albans Cathedral (the longest nave in England!) and hearing the Hebrew Bible (specifically I Kings 1:32-40) read aloudt in English. Maybe stranger yet was hearing part of that passage set to the music of 17th-century maestro George Friedrich Handel! These, and many other oddities, were only a fraction of the wonderful and unusual experiences of being an American-born British rabbi during the first coronation this country has seen in 70 years.
As with the funeral last year of the late Queen Elizabeth, the scale of organization and competence required to pull off such an event is astounding. For a country where it often feels that small-scale bureaucracy can get in the way of day-to-day life, the coronation was, by all accounts, seamless. This of course makes it the exception rather than the rule, as coronations past were often marred by logistical issues, bad luck and sometimes straight-up violence.
It was the coronation of Richard I in 1189 that unleashed anti-Jewish massacres and pogroms across the country and led to the York Massacre in 1190, in which over 150 local Jews killed themselves after being trapped in Clifford’s Tower, which was set ablaze by an angry mob. During that year there were attacks in London, Lynn, Bury St. Edmunds, Stamford, Lincoln, Colchester and others. It was exactly 100 years later, in 1290, that Edward I would expel Jews from England altogether. They wouldn’t return (officially) for 400 years — or get an official apology from the church for 800.
This weekend’s festivities, thankfully, were of a very different caliber. Not only were Jewish communities front and center, but Jews, religious and not, were active and welcome participants in the ceremony in Westminster Abbey. Indeed, despite the ceremony taking place on Shabbat, the United Synagogue (a mainstream Orthodox denomination that accounts for 40-45% of British Jewish synagogue membership) was represented by Rabbi Ephraim Mirvis, who, together with other faith leaders, played a role in greeting the king as he left the church. This was especially unusual as it has long been the position of the United Synagogue that their rabbis and members should not go into churches (much less on Shabbat). In many ways, this demonstrates one of the consistent themes of the coronation: the interruption of normal routine and the continued exceptionalism of the royal family.
Rabbi Adam Zagoria-Moffet stands atop the bell tower of St. Albans Cathedral before Rosh Hashanah in 2020. (Talya Baker)
Judaism is agnostic, at best, about kings. Our own monarchy came about because the people insisted on it, but against the will of the prophet Samuel against the desire of God. Once it was established — a process which involved several civil wars, a lot of bloodshed and the degradation of many historical elements of Israelite society — it did, for a brief time, bring some stability to the fragile confederacy of Israelite tribes. But it was really only the half-century golden era under King Solomon that managed this feat. After him, and ever since, the monarchy has been a source of conflict and violence. While we still hope that a righteous heir of the Davidic monarchy will reappear and take their place as king of Israel, we, famously, are not holding our breath.
Our approach to non-Jewish monarchs is even more complex. Whilst King Charles III was being coronated to the words of our holy texts and being anointed in oil (the ceremony for our monarchs) from the Mount of Olives (in our holy land), we were at the same time reciting a litany of prayers, as we do daily, to remind us (in the words of our prayers): “We have no king but You” (Avinu Malkeinu); “Your kingdom is an everlasting kingdom” (Ashrei); “God is King, God has ruled, God will rule forever (Y’hi Khavod); “God’s kingship is true there is none else” (Aleinu).
These words were chosen by our sages for our prayers in part because they shared the biblical anxiety about monarchs. Halacha, Jewish law, does retain the notion of a king over Israel, but that king is so heavily bound by legislation, it is far from the absolutist monarchies of most of Europe.
However, since 1688 at least, after the brief (and failed) experiment with the notion of divine right of kings, England (and now the United Kingdom) has endorsed the notion of a constitutional monarch — a king or queen who is esteemed, but also bound by the law and by restrictions imposed by the people. In practice, this makes today’s monarchy an awful lot like that of ancient Israel, and very different from historic European monarchies, as well as very different from how Americans and others often see it. After nearly six years living and working on these green isles, I’ve come to appreciate the complexities and absurdities of the British monarchy, and to value the role that the ceremonies play in the collective life of Britons.
Many here are surprised to find that, being a Yankee, I’m not also a republican (an anti-monarchist, in the British context). Indeed, while I have my doubts about the idea of monarchy and while, religiously, there is a strong argument against human authority, the monarchy as it operates in modern Britain is fairly compatible with the idea of kingship as established by halacha — restrained, limited and primarily occupied with being a moral exemplar rather than an authoritarian ruler. Maybe then it shouldn’t be so strange that so much of the ceremonies this weekend were drawn from our texts, and so much of the symbolism referential to our tradition. We can be grateful that King Charles’s coronation, the first in a generation, went off without a hitch and without bloodshed, and with the support and involvement of a diverse representation of Britain’s peoples and faiths.
To the outside, this weekend has likely appeared to be just a lot of pomp and pageantry. No doubt, it is often Americans who are camping out on the Mall in see-through tents or wearing the royal family’s faces as masks in coronation parties — but this American, after more than half a decade here in Britain, can appreciate the depth of the monarchy in ways I couldn’t before. I see both its deep significance and history, its connection to our own tradition (sometimes through appropriation), and its negatives. As a rabbi and a Jew, I will always be of the opinion that there is only one Sovereign who truly rules, but there is something to be said for having a king as well as a King.
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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