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With her ‘Totally Kosher’ cookbook, Chanie Apfelbaum aims for a wider audience
(New York Jewish Week) — Chanie Apfelbaum’s newest cookbook, “Totally Kosher,” is filled with many inventive, flavor-packed recipes, like “Miso Matzo Ball Soup,” “Berbere Brisket” and “Pad Chai,” a shrimp-free version of the Thai staple.
But while the book is designed for kosher-keeping observant Jews like herself, Apfelbaum — who boasts 101,000 followers on Instagram and runs the popular Jewish lifestyle blog “Busy in Brooklyn” — had a larger audience in mind. Her first book, “Millennial Kosher,” published in 2018, is now in its sixth printing and is available in just about every Judaica store across the country. With her second effort, however, “I wanted to reach a larger demographic,” Apfelbaum, 42, told the New York Jewish Week. “I wanted to reach people that don’t necessarily know what kosher is.”
That’s how Apfelbaum ended up publishing “Totally Kosher” with Clarkson Potter, an imprint of the Crown Publishing Group and publisher of cookbooks by culinary megastars like Ina Garten and Alison Roman. When Raquel Pelzel, the editorial director of cookbooks at Clarkson Potter approached Apfelbaum in 2019 about writing a cookbook — pitched as a “celebration of kosher,” as Apfelbaum recalls it — she immediately said yes.
“I was so excited,” Apfelbaum said.
“We hadn’t published a kosher cookbook in a really long time and, with Instagram and social media, there is obviously a massive kosher community,” Pelzel told the New York Jewish Week. “To not publish a kosher cookbook seemed like a huge omission and a hole on our list.”
“When I scout for authors, I look for someone whose recipes look delicious, original and creative and who has a really strong voice and is clear who their audience is,” Pelzel added. “Chanie certainly has all that.”
Apfelbaum’s decision to go with a mainstream publisher mean the book would appear in “regular” bookstores — and not just Judaica stores — but the change meant some new challenges. One hurdle was the publisher’s decision to feature a large, color photo of Apfelbaum on the book’s rear cover — a decision that could be considered controversial in the haredi Orthodox world where many publishers refrain from showing photos of women in the interest of sexual “modesty.” (Apfelbaum’s photo does not appear anywhere in “Millennial Kosher,” published by Artscroll/Shaar Press, which serves the haredi market. A spokesperson for ArtScroll said that, to date, they have not featured any photographs of women in their cookbooks, but “we are not against putting pictures of women in our books.”)
“If my photo is on the back of the book, maybe the Judaica stores really won’t take it,” Apfelbaum recalled thinking when she was sent a mockup of the cover. “I called friends in the publishing industry. I called Judaica shops and asked if my photo is on the back cover, are you going to carry the book?” The answers, Apfelbaum said, were mixed.
And yet, she didn’t back down or ask for a change in the cover. “I was like — you know what? I’m doing this for my daughters, I’m doing this for the women out there,” she said. “There is nothing wrong with having a photo of a Jewish woman on the back of the book. I’m just doing it, and I stand behind it.”
Fortunately, validation came quickly. “When I walk down the street in my neighborhood [of Crown Heights], I pass Hamafitz Judaica and they have two books in the window — one of the front cover of my book, depicting my Pad Chai, and one of the back.”
Apfelbaum’s mother, Devorah Halberstam, a prominent member of Crown Heights’ Chabad community, couldn’t be prouder. Her first-born son, Ari Halberstam, was killed in 1994 when a Lebanese-born man shot at a van filled with Chabad Lubavitch students, killing Ari and wounding three others. In the aftermath, Halberstam fought tirelessly to have his murder formally classified as a terrorist attack, which eventually happened in 2005. She was also a founder of the Jewish Children’s Museum, which was dedicated to the memory of her son.
Of all people, Halberstam understands the power of a photo. “At Ari’s yahrtzeit [anniversary of his death], I tweet things out,” she told the New York Jewish Week, noting that her son died 29 years ago. “I got 85,000 responses because I put his picture up there. Pictures make you stop. They make you pause.”
Photos, she added, “personalize everything. A story is not a story without pictures. It makes it real. It comes to life.”
Apfelbaum agrees, feeling that her decision to include photos of herself, her boys in their tzitzit (ritual prayer fringes) and her children around a table, is “a huge step in the Orthodox world.”
“I’m doing this because I think this is something that has to change,” she said. “Jewish women should be celebrated just like men.”
As a child, Apfelbaum said, she was a rule-follower who was drawn to the creative world. “I got very into artistic projects for school,” she said. “I loved drawing and craftsy, artsy things.”
Apfelbaum’s culinary journey began in 2002 when she was 22 and newly married. Apfelbaum’s mother had been the chef in the Halberstam home, and Apfelbaum was raised on what she calls “brown food” — matzah ball soup, gefilte fish, potato kugel. She came to her marriage skilled as a web designer but not knowing how to boil an egg. Her Syrian/Argentian/Jewish mother-in-law introduced her to ingredients like rosewater and dishes like empanadas, piquing Apfelbaum’s interest.
“When I started cooking, I was always very artistic and looking for ways to put color in my food and plate it nicely,” said Apfelbaum. “I would make my mom’s recipes. But when I started hosting friends and putting out a spread, with menus and plated meals, I remember thinking, ‘Wow, this is beautiful. Such a beautiful way to express my artistic side.’”
When Apfelbaum left her web design job after the birth of her third child in 2010, she poured her creative juices into her nascent cooking and photography skills, and her family encouraged her to start her own blog. In 2011, she launched “Busy in Brooklyn” — at the time she was raising three children under 5, running a home and teaching Hebrew while taking knitting and crochet classes.
Her first post, in January of that year, was for sauteed chicken cutlets topped with canned dark sweet cherries. Later that year, she gave her first cooking class for the teachers at her children’s school.
In 2013, she enrolled in a program at the Center for Kosher Culinary Arts (now closed). “I started to seek out different cultural dishes and put my kosher Jewish spin on it,” she said. She also took a photography class.
The following year, her recipe for “Drunken Hasselback Salami” — a whole salami sliced, coated in a sauce of jam, brandy and mustard, then baked until crispy — went viral. Later that year, she was featured on the front page of the Wall Street Journal for her creative spins on the traditional Ashkenazi Hanukkah treat, latkes. In 2015, she made the first of many out-of-town food demonstrations, traveling to Montreal to prepare harissa chicken sliders with preserved lemon carrot slaw and a marble halvah mousse.
These recipes, among others, made it into “Millennial Kosher.” And although Apfelbaum swore that she would never write another cookbook because of all the work involved, that call in 2019 from Clarkson Potter made her rethink her decision. Apfelbaum’s global recipes — such as “Nachos Bassar,” nachos with hummus, Israeli salad and pickles — and how she “bounces off of trends that are happening in social media, in restaurants,” as Pelzel describes her, are what drew the mainstream publisher to Apfelbaum
“From the first time I met Chanie, I understood why she was the obvious choice to make kosher cool,” Apfelbaum’s mentor and fellow cookbook author Adeena Sussman told the New York Jewish Week via text. “She’s wildly passionate about her food and her Judaism, and makes no apologies for either.”
“Add to that her natural warmth, sense of humor and willingness to share the ups and downs of life with her followers, and you’ve truly got a recipe for success,” Sussman added.
And there have been plenty of ups and downs: After signing her book contract in 2019, Apfelbaum became a single mom due to divorce. She was also hospitalized with COVID-19 (as was one of her kids) and lost her sense of smell and taste, at a time when nobody knew that this was a side effect of the virus.
Fortunately, Apfelbaum has since regained her sense of taste and smell, and she remains very busy in Brooklyn — and elsewhere. In July, she is leading a food tour in Italy where her group will make gelato, hunt for truffles and taste olive oil. She hopes to continue culinary travel in the future. She has just come out with a line of her own spices called TK (as in “Totally Kosher”) Spices; her first two products are the Yemenite spice mix, hawaijj — one for savory foods and one for coffee, which has a sweet profile. With “Totally Kosher” now in its third printing, she is looking to (finally) hire an assistant and find work space outside of her home.
“There were many times I said I don’t have the emotional bandwidth and strength to do this book — I wanted to give up,” Apfelbaum said. “My friends believed in me and pushed me and made it happen. When I look at this book, I see so much more than recipes. It was really a journey for me.”
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As Mamdani’s victory reverberates beyond NYC, Jews must choose solidarity over shock
The ascendance of Zohran Mamdani stunned many Jewish New Yorkers, and now that he has been elected, many Jews in New York and across the country feel fear and foreboding. The city that long stood as the beating heart of American Jewish life, creative, intellectual, and spiritual, has elected a man who denies the Jewish right to national self-determination, traffics in rhetoric that isolates our community, and aligns with movements hostile to Jewish safety and dignity.
This moment strikes a community already reeling from the Hamas attacks of Oct. 7, 2023, and the wave of antisemitism that followed. Mamdani was the encampment candidate, lifted by the same forces that turned American campuses into arenas of cruelty and open hatred of Jews. For many, the outcome feels like the city we built, enriched and defended turning its back on us.
But panic provides no preparation, and despair offers no strategy. The Jewish people endured darker nights than this one. We never surrendered. We stood together, protected one another, and built stronger than before.
Clarity must guide us now. We reject the divisive and bigoted politics that carried Mamdani to Gracie Mansion. In his brief career he has championed efforts to delegitimize and demonize Israel, entertained defunding New York institutions that support Israelis, leveled baseless accusations of grave abuses, rejected the IHRA definition of antisemitism, opposed ceremonial resolutions honoring the State of Israel, failed to join resolutions commemorating the Holocaust, and — perhaps most galling to many — refused to condemn the call to “globalize the intifada,” a slogan that glorifies violence against Jews.
These actions reveal conviction, and we harbor no illusions about engagement. A few softened remarks before victory cannot erase years of radical rhetoric and targeted hostility. Tactical moderation rarely if ever equals moral transformation.
Events in New York echo beyond the city. When the largest Jewish community in the Diaspora faces rhetorical and political assault, extremists everywhere take notice. The effects reach synagogues, schools, students, and families across the United States. This moment concerns more than one election; it defines the boundaries of decency in public life.
Criticism of Israeli policy belongs in democratic discourse. Demonization of Israel and excuses for violence against Jews do not. That inversion, condemning Israel while minimizing Hamas atrocities, reflects not a pursuit of justice but an obsession with Jews. The Jewish people know this story from centuries of repetition, and we recognize it instantly because we survived it before.
But we also know what needs to come next.
We will fortify our institutions. We will organize for communal safety. We will advocate relentlessly at the municipal, state and federal levels. We will strengthen alliances with leaders who refuse to equivocate about Jewish life. And we will secure resources, philanthropic and governmental, to protect our people and our future in this still-great city.
We proceed without illusions. Leadership demands moral seriousness. When the mayor’s office abandons that duty, others will step forward. Jewish safety, dignity and continuity depend on our resolve, not on the goodwill of any administration.
New York stands as a city of Jewish strength, energy and resilience. That truth will not change. In this difficult hour, we choose solidarity over shock, courage over resignation, and resolve over naïveté. We lift one another up, safeguard our community, and affirm that our story never belonged to those who stand against us.
Let us not mourn, but organize.
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China and Qatar Move to Broaden Strategic, Economic Ties in Region
The Chinese national flag is seen in Beijing, China April 29, 2020. REUTERS/Thomas Peter/File Photo
China and Qatar are broadening ties and joint initiatives as both countries work to deepen their partnership amid shifting Middle East dynamics and China’s efforts to expand its regional influence, according to recent statements from politicians of both countries.
On Monday, Chinese Vice President Han Zheng held talks with Qatari Emir Sheikh Tamim bin Hamad Al-Thani in Doha on the sidelines of the Second World Summit for Social Development, focusing on regional developments and expanding bilateral cooperation.
The expanding Beijing-Doha relationship comes as Qatar seeks to position itself as a key player in the Middle East — pursuing a role in post-war Gaza and broadening its regional influence — while China aims to counter Western influence, navigate US sanctions, and expand its presence across the region.
During their meeting, the Chinese top diplomat pledged to deepen ties with Qatar across multiple sectors and elevate their strategic relationship to new levels.
He also stressed Qatar’s unique and influential role in the Middle East amid rising regional tensions and shifting power dynamics, reaffirming Beijing’s support and calling Doha a key ally.
“Deep political mutual trust forms the foundation of China-Qatar relations,” Zheng said during a joint press conference.
“We are committed to working with Qatar to implement the key agreements reached by our two heads of state and to maintain high-level exchanges,” he continued, referring to the recently signed agreements between the two countries, set to broaden the scope of their joint projects.
“We will continue to support each other on issues concerning our core interests and deepen cooperation in energy, artificial intelligence, and the digital economy, aiming to elevate our bilateral relationship to new heights,” he said.
The Chinese top diplomat vowed to deepen ties with Qatar, emphasizing China’s enduring commitment to their growing partnership and its aim to foster initiatives that benefit both nations.
For its part, the Qatari diplomat praised China’s long-standing role as Qatar’s largest trading partner, noting that the relationship holds vital importance for the country.
Al-Thani also expressed appreciation to China for its support in safeguarding Qatar’s territorial sovereignty and national security.
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Mamdani Victory Sends Chills Though NYC Jewish Community
Democratic candidate for New York City mayor, Zohran Mamdani, delivers remarks while campaigning at the Hanson Place Seventh-Day Adventist Church in the Brooklyn borough of New York City, US, Nov. 1, 2025. Photo: REUTERS/Ryan Murphys
The 2025 mayoral triumph of Zohran Mamdani is sending shockwaves through New York City’s Jewish community, with many Jews publicly questioning whether the Democratic Socialist’s ascendance into Gracie Mansion may put their safety at risk or signal a new, and more dangerous time to be publicly Jewish.
Mamdani, a 34-year-old progressive Democrat and the city’s first South Asian and Muslim mayor, secured victory on Tuesday night, soundly defeating Independent Andrew Cuomo and Republican Curtis Sliwa. In the months leading up to election day, many Jewish New Yorkers raised alarms over Mamdani’s history of participation in anti-Israel activism, his reluctance to condemn the Oct. 7 terrorist attacks in Israel, and his repeated assertions that Israel has committed a so-called “genocide” in Gaza.
The Jewish community largely rallied behind Cuomo, who earned around 60 percent of Jewish votes, according to exit polls. Mamdani ultimately won 33 percent of Jewish votes, the same polls said.
Some observers have speculated that Mamdani’s win over an older, high-profile Democrat signifies growing frustration with the party’s status quo and represents a generational change.
Avital Chizhik-Goldschmidt, who along with her husband Rabbi Benjamin Goldschmidt co-founded the Altneu, an Orthodox synagogue on Manhattan’s Upper East Side, analyzed Mamdani’s victory as the downstream effects of political correctness.
“In NYC today, we are seeing real-time effects of a culture that shuts down meaningful criticism by calling it racist. Point out a candidate’s recorded quotes? Racist. Note total inexperience? Racist. This is a cynical power play, not moral outrage. Don’t fall for it.” Chizhik-Goldschmidt wrote on social media.
Former New York State Assemblyman Dov Hikind, who later founded the organization Americans Against Antisemitism, encouraged Jewish New Yorkers to not blame each other for the election outcome and look ahead.
“We tried. We lost. My hope is we learn,” Hikind said.” What the lesson is will demand reflective introspection. One thing that doesn’t work is trying to win the blame game. That never leads to growth or progress. Where do we go from here? Don’t have the answer to this. I do know though, it’ll require faith. Reflection, introspection and faith.”
Rabbi Marc Schneier, founder of the Hampton Synagogue, warned that Mamdani could represent an “existential threat” to NYC’s Jewish community, suggesting that Jews would flee the city en masse.
“Zohran Mamdani’s election is the greatest existential threat to New York’s Jewish community in modern history,” Schneier said. “I was the first to sound the alarm that Mamdani’s antisemitic rhetoric would drive a Jewish exodus from New York City, and that day has come. His victory represents not progress, but the normalization of hate in American politics.”
Schneier also wrote on social media that he is opening a Jewish school in the Hamptons, anticipating higher demand from families seeking to escape Mamdani’s tenure.
“With the news of @ZohranKMamdani mayoral victory, I am announcing plans for the building of the first Jewish day school in the Hamptons. This is in anticipation of the thousands of Jewish families that will flock to the Hamptons and greater Suffolk County to escape the antisemitic climate of Mamdani’s New York City,” he wrote on X/Twitter.
A little-known politician before this year’s primary campaign, Mamdani is an outspoken supporter of the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination.
Mamdani has also repeatedly refused to recognize Israel’s right to exist as a Jewish state, falsely suggesting the country does not offer “equal rights” for all its citizens, and promised to arrest Israeli Prime Minister Benjamin Netanyahu if he visits New York.
Mamdani also defended the phrase “globalize the intifada”— which references previous periods of sustained Palestinian terrorism against Jews and Israels and has been widely interpreted as a call to expand political violence — by invoking the Warsaw Ghetto Uprising during World War II.