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Why I don’t love ‘Jew hate’ as a substitute for ‘antisemitism’
(JTA) — I read a lot about antisemitism — as a professor researching prejudice, as a former fellow at a Holocaust memorial center, as a blogger for The Times of Israel, as the son of a Jewish father who was so grateful to get to live in the United States and as the father of a Jewish son in that same country, but with antisemitism on the rise.
I’ve noticed a shift in what I’m reading. The media, especially social media, are increasingly replacing the term “antisemitism” with a new term: “Jew hate.”
“Simply put, antisemitism is Jew hate,” Richard Lovett, co-chairman of Creative Artists Agency, the world’s leading entertainment and talent agency and a marketing and branding powerhouse, remarked last month in an address encouraging his industry to fight antisemitism. Also last month, the governor and attorney general of Massachusetts, the mayor of Boston and other state leaders launched a campaign to “#StandUpToJewishHate,” an effort bankrolled by New England Patriots owner Robert Kraft.
Brooke Goldstein, the founder of the pro-Israel Lawfare Project and author of the book “End Jew Hatred,” has started an organization with the same name. The nonprofit JewBelong launched the #EndJewHate billboard campaign in 2021 in cities around the country.
London’s Jewish Chronicle — the oldest continuously published Jewish newspaper in the world — has now run several articles using “Jew hate” in addition to or instead of “antisemitism.”
I have asked colleagues who work on Holocaust remembrance, fighting antisemitism and promoting tolerance why they now prefer “Jew hate” to “antisemitism.” They consider it strong and clever branding, jarring and unapologetic, and I can’t argue with that. The phrase packs a punch. And it aligns Jewish groups with a larger social phenomenon: the various efforts to study and stop the menacing resurgence of hate groups. There are new university centers for the study of hate, new hate-focused conferences and several journals dedicated to hate studies. Hate is hot. Branding antisemitism as “Jew hate,” it is hoped, will help to mainstream concern about antisemitism.
The popularity of “Jew hate” coincides with concerns about the term “antisemitism.” Once usually spelled “anti-Semitism,” the term is increasingly spelled without the hyphen and with a lowercase first “s.” This change was made out of concern that the former spelling reinforced the pseudo-scientific, long-discredited idea that Jews are members of the “Semitic” race.
Nevertheless, adopting “Jew hate” in place of “antisemitism” is a big mistake. It misses way too much.
The term “antisemitism” — like the reality it describes — encompasses not only hate, but also fear and envy. People can fear or envy Jews without hating them. True, these biases can lead to stereotypes about Jews and the negative consequences of those stereotypes. People with preconceived notions about Jews are likely to notice and remember selectively or simply hear and believe whatever supports their biases while disregarding, disbelieving or downplaying information to the contrary. One Jewish head of a major newspaper or movie studio, according to this thinking, shows that Jews control the media. In this way, antisemitism can be self-perpetuating even when not powered by outright hatred.
“Jew hate” does not take into account apathy, the lack of concern that throughout history has allowed the actual haters to get away with much more than they would have otherwise. Nor does “Jew hate” take into account a dangerous kind of admiration. Well-meaning people may have positive stereotypes about Jews being intelligent and good in certain professions. These biases are not hateful, but they do reduce Jews to stereotypes.
“Jew hate” does not adequately capture antisemitism born of ignorance — not only of Jewish history and culture but also of the history and effects of antisemitism. Ignorance about Jewish culture, history and traditions can contribute to discrimination against Jews, thus perpetuating antisemitism even when there is no hate. The rising and amazing ignorance of the facts of the Holocaust, for example, sets the stage for more people to dismiss or downplay its severity. That, in turn, will breed resentment — or worse — toward Jews, who are increasingly being cast as obnoxious and self-pitying for insisting that the Shoah happened and seeking to remind the world how bad it was.
If it irritates people when a Jew doesn’t care to join them in singing Christmas carols or to buy the annual Christmas stamp, that’s not necessarily hatred. It’s probably just ignorance of what it means to be in the minority versus the majority. Nevertheless, such ignorance, like ignorance of the Holocaust, can have an antisemitic effect.
Most alarming, the concept of “Jew hate” undermines the fight against antisemitism by — and this was supposed to be a point in its favor — making antisemitism just one instance of a broader category: hate. It should go without saying that one should be against most forms of hate. “Hate has no home here” lawn signs are admirable. But there are essential differences between each form of hate. They are not simply flavors to be served up when the media or a corporation wants to take a popular position. Diseases of the society, like diseases of the body, need to be understood and combatted on their own specific terms. Antisemitism has its own distinct history and pathology. The fight against antisemitism is not just the fight against white supremacy or misogyny or Islamophobia with a different name on the tee shirt.
Ultimately, what worries me most is that the concept of “Jew hate” lets people off too easily. Most people aren’t going to defend hatred, but having disavowed hatred, there’s still a lot to answer for. Antisemitism is real and there seems to be no end in sight. The digital age has amplified the speed and spread of anti-Jewish tropes, extremist ideologies and antisemitic conspiracy theories.
Metal detectors and armed guards are now common at major Jewish gatherings. That’s a sign of real sickness in the culture, but rebranding antisemitism to fit more neatly into the “fight hate” agenda isn’t the cure.
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Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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5 Essential Vaccinations Everyone Should Get for a Healthier Life
Vaccinations are a simple and effective way to protect ourselves and others from serious diseases. They not only safeguard our health but also make life a lot easier by preventing illness before it starts. Getting vaccinated is the same as choosing a verified online casino in Canada, instead of playing at the first unlicensed casino you come across. This increases your safety and satisfaction. In this article, we’ll talk about five essential vaccines that everyone should consider getting to stay healthy and avoid unnecessary complications.
1. Flu Vaccine: Flu precaution: How to Avoid the Seasonal Flu
Flu vaccination is one of the most convenient ways of avoiding a flu attack during the flu season. Seasonal flu virus actually changes every year, so the vaccines are developed also annually. This shot prevents one from contracting the flu and safeguards the Immunocompromised persons such as the elderly, children and those with low immunity.
Apart from preventing flu like symptoms that include fever, fatigue and body aches the flu shot also prevents one from having to stay home from work or school. In a nutshell, this vaccine will spare you those dreaded sick days during flu season of the year.
2. Tetanus Vaccine: Stay Safe from Infections
The tetanus vaccine is very essential for anybody should one encounter cuts or other related injury, especially if such a person is involved in outdoor activities, and comes across sharp implements frequently. The injury can be small and does not need medical attention for the bacteria, which is tetanus, found in the soil to attack the body and cause severe harm if the vaccine has not been used.
Children receive a DTaP vaccine covering tetanus as well as diphtheria and pertussis in their first years of adolescence though they should be boosted every ten years. And since tetanus shots are so easy to get, you can also save yourself a hospital visit and this deadly disease.
3. HPV Vaccine: Prevent Certain Cancers
The HPV vaccine is useful for prevention of cancers that are linked to HPV and these include cervical, throat or anal cancers. HPV is a STD through skin contact and therefore it will be impossible for any person, whether male or female, who is sexually active to have a HPV negative result at some time in his/her life.
Boy and girls should ensure that they are vaccinated for HPV beginning at the age of 11 or 12 or the latest before they engage in sexual activities. Apart from the cases of cancer being avoided at some other stage in life, it is a relief just to know that one has been vaccinated against some of the major causes of these cancers.
4. Measles, Mumps, and Rubella (MMR) Vaccine: Protect Yourself from Outbreak
MMR is actually a vaccine against measles, mumps and rubella which are conditions that have the worst effects ranging from brain damage, deafness and pregnancy complications. These diseases are known to have affected children a time past yet in the developed nations they are rare due to vaccinations.
If you never got the MMR vaccine as a child it is not still the right time to go get one. Today, there are measles and various other disease outbreaks around the world; getting the MMR vaccine reassures you are safe. It’s even one less thing to think about when in a plane, bus, or being surrounded with lots of people.
5. Hepatitis B Vaccine: Guard Against Liver Disease
Hepatitis B is a viral disease that affects the liver and perhaps cause long term liver cirrhosis or hepatocellular carcinoma. The Hepatitis B vaccine is essential for those in the health care line, though the vaccine is encouraged for use by everyone. It has body fluid contact transmission and therefore vaccination is necessary to avoid the occurrence of the ailment.
Not only does getting the Hepatitis B vaccine shield one from serious liver complications; it also ensures that an infected individual will not spread the virus to others without realizing it. It is a small thing that grants you lifetime immunity from a lethal disease all within the comfort of your home.
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