Features
Rube Helman: Last of the Jewish travelling salesmen?

By MYRON LOVE At the age of 91, Rube Helman remains one of the last of a dying breed: a travelling salesman. It was only two years ago that the long time Garden City resident closed his office at the Marlborough Hotel.
In the middle years of the last century there were a number of occupations that could be considered Jewish niches. In that era, you could find a Jewish-owned grocery store in virtually every neighbourhood in Winnipeg – often with the family living behind the store. And every town or smaller city on the Prairies would have had one or more Jewish-owned and operated general stores/clothing stores.
In Winnipeg – and across Canada – the garment industry was dominated by Jewish entrepreneurs who hired many Jewish immigrants to work for them – and the upholsterers were largely Jewish. So it stands to reason that many of the middlemen connecting Jewish businessmen throughout the region with suppliers would also be Jewish.
“I always liked people and liked to talk to people so I was a natural,” Helman says of his lengthy career in sales.
The proud Winnipegger’s life has mirrored much of the historical Jewish experience in our city. He was born in the early years of the Depression to Polish Jewish immigrants, Abe and Sarah, and grew up on Flora and Powers – the heart of the Jewish North End. While he didn’t attend Jewish school, he received his Jewish learning directly from the esteemed Rabbi Brickman – who was also a shoichet on Flora Avenue.
After graduating from Grade 11 – the last year of high school for most in that era – at St. John’s, Helman recalls his mother urging him to get a job – rathet than trying university – to help support the family. His first job was working for Sid Weidman, who had a restaurant supply business.
After a short time, Helman left Weidman and went to work at the Winnipeg Film Exchange. The Film Echange was the clearing house for all movies that were shown in local theatres through Manitoba, Saskatchewan and Northwestern Ontario. And, just as Hollywood and the movie industry in general was dominated by Jewish studio owners, writers, producers and directors, so too were the Winnipeg Film Exchange and local movie theatres – largely led by members of the Jewish community.
“I started at Warner Brothers,” Helman recalls. “After a short time, I learned about an opening at RKO and was hired by Meyer Nakinson. He later moved to J. Arthur Rank Studios where he worked for a Mr. Geller.
“It was a good experience working in the industry,” he says. “I eventually became an office manager.”
However, all good things come to an end and, by the early 1960s, the golden era of movies was coming to an end. “The growth of television hit the movie business hard,” Helman recalls. “My wife (Rita) began urging me to change direction.”
That new direction turned out to be the beginning of a life as a travelling salesman. Helman’s product line initially was Elgin watches. “I got a call from a guy in Toronto by the name of Roy Frankel,” he recalls. “He was looking for someone to be the Elgin Watch representative in Western Canada. I started on a commission basis. My territory ranged from Thunder Bay to Victoria.”
After 15 years with Elgin, he was approached by the president of Longine to sell that company’s brand of watch. “I was flown to Montreal,” he recounts. “I stayed with Elgin until a replacement could be found. I sold Longine watches for another 35 years.”
Along the way, Helman also added rings and gold to his sales offerings. He tells a funny story about how he came to deal in gold. “I had a heart attack when I was 39,” he says. “While I was recovering in hospital, I got a call from a guy named Louis Brumer, who offered to put me in touch with a fellow in Montreal who was in the gold business. After I was out of hospital, I met the guy from Montreal. We agreed with a handshake that I would be his representative in Western Canada and he also gave me some working capital to get started.”
He says that he continued to deal in gold until the prices “started to go crazy. I had to listen every day to the radio to find out what the price of gold was from day to day.”
Now, as a travelling salesman, Rube Helman wasn’t at home much. “After my heart attack, we bought a cottage at Winnipeg Beach,” he recalls. “The idea was that I would slow down a bit, relax more.”
That didn’t happen. While Rita and the kids (Carla, Mark and Elaine) enjoyed their summers at the beach, Rube, naturally, would be on the road a lot of the time. The lifelong Chevra Mishnayes member did make a point though of almost always being home for Yom Tov.
The impetus for Helman to retire – at the age of 89 – was a notice slipped under his office door by the Marlborough Hotel’s owner that he had sold the building and Rube would have to relocate.
“Rita and I felt that the time had come to close the business,” he says. “It never really felt like a job.”
Although Rube Helman may be officially retired, he notes that he is still available to help out friends and relatives with repairs.
“I know a lot of people,” he says.
Features
60 years plus one – since the first Ramah Hebrew School graduating class… and counting

(August 2025) Submitted by Martin A. Koyle (Denver, Colorado), Judy L. (Shenkarow) Pollock (San Diego, California), and Lorne Billinkoff (Winnipeg, Manitoba)
It is now a year since the three of us had a unique opportunity to reconvene with 11 other septuagenarians to share memories of an event that occurred 60 years ago. In August 2024, 14 graduates of the inaugural class of 16 students at Shaarey Zedek Hebrew Day School, which ultimately became Ramah Hebrew School and later, part of Gray Academy, met to celebrate our graduation in 1964.
Many of our families had migrated to the River Heights area (when there were no Mathers or Taylor Avenues) from the North End, where the Talmud Torah and Joseph Wolinsky Collegiate were foundations in that established community. None of us have any idea how the first “South End” Jewish school was conceived or funded, but we credited our parents, who had the “sechel” and belief that we, as Grade 2 students, would essentially be guinea pigs in the founding of a parochial, half-day English, half-day Hebrew school in that growing area of Winnipeg.
All of us had been in the Winnipeg Public School system prior to that radical shift, but we had also attended evening school at Shaarey Zedek Synagogue on Wellington Crescent and Academy Road where, like other students, we enjoyed chocolate milk, shortbread cookies and Wagon Wheels, along with friendship with the caretakers, Steve and Metro.

Top Row (L-R): Harold Steiman, Brian Sharfstein, Ken Wolch, Marty Koyle, Peter Mendelsohn, David Goldstein, Ted Rosenstock, Howie Wiseman
Bottom Row: Lorne Billinkoff, Stephen Plotkin, Sam Miller, Maureen Shafer, Judy Shenkarow, Ruth Lehman
Of the 14 former students of that first Shaarey Zedek Day School class who attended last year’s reunion, there were representatives from California, Colorado, Florida, Toronto, Vancouver, along with those who had remained in Winnipeg.
The first night we convened at the Tuxedo home of Ashley Leibl (who had joined our class in Grade 3). Of course, Winnipeg style delicatessen was served in abundance. The next evening, along with significant others, friends and their spouses, we shared a dinner at Alena Rustic Italian Restaurant in Charleswood, after being given a tour of what was then the renovating Shaarey Zedek Synagogue.
Judy Shenkarow hosted a post-Winnipeg get together in her family cottage on Prospect in Winnipeg Beach (which has belonged to generations of her family), and which she continues to enjoy despite the long drive each year from San Diego – and in a Tesla no less!
Throughout our all too brief time with one another, we reminisced about stories of our English teachers: Mrs. Smith, Mrs. Beckett, Mrs. Tallboom, and Mr. Lightbody; also our Israeli Hebrew teachers: Mrs. Lachter, and husband and wife couples: the Wernicks, Kamils, and Dafnais.
We were fortunate to also have had Myer Silverman as our principal throughout our five years as students. The esteemed (and beloved by us) educator Morag Harpley, previously the Supervisor of Primary Grades in the Winnipeg School Division, joined the administration in 1963 as Supervisor and Chief Consultant.
The brand-new Shaarey Zedek School, as it was first known, was constructed on land at the corner of Lanark and Grant and was quite a distance from the synagogue. I doubt that any adult today would let their kids play anywhere close to the swamps that were part of the school grounds at that time. We, however, took twigs and branches and old building materials left over from the school construction, to build forts and dams and to play games of war, while wearing high rubber boots and water proof pants, frequently returning after recesses soaking wet.

As new classes were enrolled, we were always the most senior class. Given this seniority, we were given the responsibility of being appointed the first safety patrols, posts which we held for the entire five years we were there. During those five years, we lost a few initial students, but gained others. As we entered Grade 5, Shaarey Zedek merged with Herzlia Academy Day School and the name was changed to Ramah Hebrew School. By the time our class reached Grade 6, the enrollment in our grade had become large enough to mandate splitting us into two classrooms.
Our education had added value on the occasional weekends when some of the fathers would host learning weekend events where we went to offices or homes, learned how to take X-rays, listen to a heart or, in a chemistry lab – make copper sulfate crystals.
Some of us were driven or car-pooled by our parents while others took public transit, or had arrangements made to take taxis back and forth. In those days, you could buy five public bus tickets for 30 cents. Ted Rosenstock’s mother, Lottie, actually petitioned Winnipeg Transit and the City of Winnipeg to expand the Grant bus service beyond the railway tracks, which at that time only extended to Borebank. Lottie pointed out the potential dangers of young children having to cross the tracks and walk all the way to Lanark!
Some of us who lived not far from Grant became more industrious as we got older and would walk back and forth, rather than take the bus. This allowed us to save those bus fare pennies and stop at Irving Klasser’s Niagara Drugs to buy chocolate bars, which were only 10 cents back then.
Since distances and transportation made lunchtime impossible for most of us to return home, most of us had packed lunches, which we often shared. Myer’s Delicatessen was the only eatery close by, and it was a treat to have Chicago Kosher (RIP) products for lunch at the small counter there as an occasional treat.

Perhaps a unique requirement to the English and Hebrew education we received was that we were required to attend synagogue services as a religious component of our studies. The Shacharit services at the Shaarey Zedek were led by us every Saturday as the Junior Choir, directed by Jack Garland from Grade 2 and all the way through our B’nai Mitzvot dates in 1964/1965. By those years we had all matriculated back into the Winnipeg Public School System.
Despite our somewhat cloistered environment for the five years at Ramah, we assimilated without difficulty into the public school systems, principally at Grant Park and River Heights.

Despite the challenges of having to participate in Saturday services for those five years, we gained many benefits from working closely with Shaarey Zedek Cantor Rabbi Louis Berkal, along with then-Rabbi Milton Aron. Given the plethora of baby boomers from our generation and not enough Shabbats in 1964-1965 to allow us to celebrate our Bar or Bat Mitzvot individually, we coordinated these events as pairs, usually with our fellow Ramah classmates.

In 2015, in Toronto, Kenny Wolch and Marty Koyle re-recited their 1965 Haftorahs at Narayver Synagogue, with the same tropes that Jack Garland had taught them. No less than 28 Winnipegers attended the simcha.


Importantly, through our five years together, we became a community of lifelong friends. We had met previously in Winnipeg in 2004 to celebrate the 40th anniversary of our graduation at a time where some surviving parents were still able to join us.
The warmth and sense of “mischpochah” thrives now into its seventh decade. We still marvel at how our parents and the Shaarey Zedek had the vision and faith that led to these foundations. Classmate Harold Steinman (Vancouver), whom most of us had not seen since high school, summed up our reunion appropriately, stating that it “filled a void in my heart!”
Features
More Than the Price: What Discount Culture and Screen Printed T-Shirts Tell Us About Identity and Community

Amidst the era where we’re inclined to speak in hashtags and memes, there remains something quietly powerful in the humble T-shirt—specifically the screen-printed t-shirt. Whether a frayed band tee from a 1998 concert or a crisp cotton shirt promoting some issue of the day, the T-shirt is a storyteller. And when these discounted T-shirts become more accessible, they are democratized, stories made more widely available, somehow ironically more valuable to the people wearing them.
In Jewish life, value has never been two-dimensional. Value is ethical. Value is social. And value, every now and then, is found in the rim of a bargain bin, where meaning isn’t lost, but amplified.
The Discount: A Jewish Perspective on Value
Discounts are typically considered in strictly economic terms: “Was it a good deal?” “How much did you save?” But in most Jewish cultures, there is an additional component: mindful spending. Whether through the bal tashchit principle (not wasting resources) or the practice of tzedakah (charity), Jewish religious doctrine will tend to encourage mindful consumption. A discount isn’t always getting more for less—sometimes it’s about transferring value, leaving cash on the neighborhood high street, or making room in your budget for what counts.
If a tiny Jewish-owned T-shirt store sells screen printed shirt specials for a discounted price during a synagogue fundraiser or youth pilgrimage to Israel, that discounted price sticker doesn’t cheapen the product—it maximizes its purpose. It’s not just a cheap wearable memory; it’s meaningful.
Screen Printed T-Shirts: Textile Torah on the Streets
Screen printed T-shirts are not merchandise—they’re message on wheels. Think of them as contemporary mezuzot, but not on the door, on the person. They announce affiliations, values, and sense of humor. They say: “This is who I am.” And in some Jewish communities, they’ve proved a powerful vehicle for unity and visibility.
From “Camp Shalom 2024” tees to “Shabbat Vibes Only” tees, screen printed shirts have become shorthand. For moments of communal joy—or despair—they’ve become uniform and uniforming. To collect money for Jewish causes, mark a bar mitzvah, or spread word about antisemitism, these T-shirts transcend fashion. They become statements.
And when these tees do become available on sale—after the game or through community programs—it’s not an end. It’s a start. The shirt that originally cost $30 and now costs $10 may end up in someone’s hands who couldn’t have bought it otherwise but wears it with the same, or even more, pride.
Discounted Doesn’t Mean Disconnected
There’s a sweet humility in something that’s undervalued—not because it’s less desirable, but because it’s got a second life to live.
Within Jewish mysticism is the principle of tikkun olam—repairing the world. In a small way, each discounted T-shirt that finds its second home brings us one step closer to this reality. A surplus of camp tops reformatted as pajamas at a homeless shelter. Unused Hanukkah tees donated to local teens. Or just, a well-constructed shirt brought into reach for a young person seeking to express himself.
Discount culture, in this case, is not consumer culture—it’s access. It’s about opening up symbols of identity, solidarity, and protest to greater populations. For communities like Winnipeg’s Jewish community—tight-knit, heritage-grounded, and always pushing forward—this involves ensuring that belonging to culture is never out of reach because of a price.
Printing the Future: T-Shirts as Tools for Cultural Continuity
When younger generations discover themselves, especially in diasporic societies, the tools with which they take hold of themselves change. While one may have sported a siddur on the sleeve, another will sport a message on their chest. That does not make it any less sacred—it merely makes it different.
And while a $5 shirt on sale might not feel like a sacred object, if it sparks a conversation about Israel, inspires curiosity about Yiddish, or gives someone the courage to say, “Yes, I’m Jewish,” then it has value far beyond retail.
Screen printed tees are becoming historical documents. They inform us about what people care about, what they are fighting for, what they are laughing at, and what they are daydreaming about. And because of commerce, more people can be a part of that visual conversation.
The Takeaway: Don’t Underestimate the Cotton
The next time you spot a rack of reduced-rate screen-printed T-shirts—whether at a Jewish community center, synagogue gift shop, or Internet site—see past the discount. Consider who produced the shirt, who first wore it, and who will next wear it. Reflect on the message emblazoned across the chest, and the community that wears it.
Because in an age of throwaway messages and fast fashion, all too often it is the simple cotton shirt—worn from use, screen-printed with purpose, and sold cheaply through sale—that does the lion’s share of cultural preservation.
Features
Don’t Ignore antisemitism on the Right

By HENRY SREBRNIK Most of us know that currently most antisemitism, usually masked as “anti-Zionism,” can be found on the left of the political spectrum in Canada and the United States, thanks to the hatred of Israel. The Jewish state is being isolated internationally, and its Jewish supporters harassed and attacked domestically. And since the political left controls much, if not most, of academia, the media, the “human rights” organizations, and other essential components of society, its negative effects are profound.
On the right, we find far more support of Israel. But this doesn’t mean we should ignore an atavistic, somewhat “old-fashioned,” form of antisemitism on the far right, particularly in the U.S. These people support isolationism in foreign policy. The most explosive issue involves Jews. They see neoconservatives – mainly Jews — as imperialists and themselves as defenders of the republic, including even against President Donald Trump himself.
They are obsessed with the idea of Israel as a uniquely evil force in world history and American Jews as a malignant fifth column. Was the recent striking of Iran’s nuclear program by Trump in America’s national interest, or a needless sacrifice for the Israel lobby, they asked?
Most prominent in this group is the talk show commentator Tucker Carlson. In the paranoid version of world events concocted by Carlson and his guests, it is the “neocons” who drive America to war in the Middle East, motivated by Israeli prime minister Benjamin Netanyahu’s insatiably expansionist ambitions.
The day after Israel commenced Operation Rising Lion against Iran, Carlson suggested the U.S. military was being controlled by Netanyahu. “Earlier this week, unnamed Washington sources expressed concern over Israel’s ability to fend off Iran’s retaliation, which would inevitably lead to Benjamin Netanyahu ordering the American military to step in and fight on his country’s behalf,” Carlson wrote in a newsletter. “We’re not going to imperil American national security, the American economy, or America itself on your behalf,” he continued.
At the conservative Turning Point USA (TPUSA) conference in July, Carlson also claimed that deceased convicted child sex trafficker Jeffrey Epstein was working for Israel’s Mossad. He said it is “extremely obvious” that Epstein “had direct connections to a foreign government.” Carlson went on: “Now, no one’s allowed to say that that foreign government is Israel, because we have been somehow cowed into thinking that that’s naughty.”
At a debate at TPUSA between comedian Dave Smith and conservative intellectual Josh Hammer about U.S. support for Israel, Smith asserted that “The level of Israeli control over our politics is frankly pretty undeniable.” He called Trump “a war criminal who should spend his life in prison.”
Congresswoman Marjorie Taylor Greene of Georgia, elected in 2020, initially made headlines for an antisemitic conspiracy theory she shared in 2018 suggesting that deadly California wildfires were caused by alleged Jewish space lasers controlled by the Rothschild family. She has gone on to further infamy. This past June she appeared to suggest in a post on X that former President John F. Kennedy was assassinated in 1963 over his opposition to Israel’s nuclear program.
“There was once a great President that the American people loved. He opposed Israel’s nuclear program. And then he was assassinated,” Greene posted as she also defended her dissatisfaction with Trump’s strike on Iran.
She and Carlson shocked viewers after praising New York mayoral candidate and socialist Zohran Mamadani for how he ran his campaign after he won the New York mayoralty Democratic Party primary. “That guy was the only person in the New York City mayor’s debate to say he wanted to focus on New York City,” Carlson said on the June 27 episode of “The Tucker Carlson Show,” with Greene as his guest.
While Greene and Carlson strongly disagreed with Mamdani’s vision for the city, they praised him for running a New York City-centered campaign, noting his answer during a Democratic debate where candidates were asked what foreign country they would visit.
“I think most said Israel,” Carlson stated. “And he said, ‘I wouldn’t go anywhere. I’d stay in New York and like, if I want to meet Jewish constituents, I go to their synagogues, their homes or whatever, but I’d be here in New York because that’s what I’m doing. I’m running New York. That’s my job.’” Responded Greene: “Well, he gave the right answer.”
Another prominent antisemite who has condemned Trump’s support of Israel in the “Twelve-Day War” with Iran is Candace Owens. “This was not Trump’s decision; it was Bibi Netanyahu’s decision,” Owens told TV host Piers Morgan. “And that is the reason that he did it. We’re very aware that Israel is dictating our foreign policy, and we’d now like that to stop.” Like Greene, Owens has suggested that AIPAC, the pro-Israel lobbying group, was responsible for President Kennedy’s assassination.
Owens worked for a time at the right-wing youth conservative movement Turning Point USA, where she began to gain a following, including Ye, formerly known as Kanye West, who later appeared in public with her before he went on a string of antisemitic rants. She has made and endorsed numerous comments with roots in antisemitic stereotypes, including the blood libel, and her views have been praised by avowed white supremacist and Holocaust denier Nick Fuentes.
Given that the Democratic Party has basically begun to abandon Israel, should the antisemitic right gain control of the Republican Party MAGA movement, Jews in America, and Israel internationally, would be left in a perilous position similar to the 1939-1941 period. That was when the America First isolationists, many of them fascists, and the Communist Party fellow travellers joined hands in refusing to oppose Hitler, following the notorious Molotov-Ribbentrop nonaggression pact (also known as the Hitler-Stalin Pact) between Nazi Germany and the Soviet Union, signed that August 23, 1939. As we know, it led to the Second World War and the Holocaust.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.