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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Features

Statistical Volatility Models in Slot Mechanics: Extended Expert Analysis Informed by Pistolo Casino

Analytical reviews of slot volatility often reference ecosystems similar to those found at Pistolo casino. Within the gambling research community, volatility is understood not as a marketing attribute, but as a technical framework that shapes how digital slot systems distribute outcomes over time. Expanding on earlier overviews, this extended analysis examines the deeper mathematical logic behind volatility classes, as well as their implications for long-term behavioural modelling.

Volatility as a Mathematical Architecture

Slot volatility is commonly divided into high-, medium-, and low-risk models, yet this simplified categorisation hides the structural complexity underneath. Developers configure several layers of probability weighting, which include:

  1. Event Density Layers – Each slot contains multiple weighted segments representing minor, medium, and rare outcomes.
  2. Return Frequency Curves – These curves dictate how the distribution of payouts drifts around the long-term equilibrium.
  3. Reel Weighting Matrices – Symbol appearance probability is shaped not only by frequency but also by conditional dependencies within each reel strip.

Research drawing on examples parallel to Pistolo casino shows that modern slots increasingly use modular probability blocks, making outcome variance more flexible and more precisely adjustable during development.

Behavioural Interpretation of Volatility Signals

From a player analytics perspective, volatility modelling helps identify how different user groups respond to varying risk structures. High-volatility mechanics frequently attract users who seek extended tension cycles and the possibility of occasional strong outcomes, while low-volatility systems are associated with steady-state gameplay and longer average session times.

Analysts also examine “volatility fatigue,” a concept describing the moment when prolonged dry cycles reduce engagement. By tracking these patterns, researchers can map how changes in event spacing affect decision-making, bet sizing, and persistence.

Simulation Methodology for Evaluating Volatility Accuracy

Technical audits rely heavily on large-scale simulations—sometimes exceeding fifty million iterations — to verify that the modelled volatility aligns with theoretical expectations. Key indicators include:

  • Hit rate stability across long sequences
  • Distribution symmetry, ensuring outcomes do not drift into accidental bias
  • Deviation corridors, which define acceptable ranges for short-term anomalies
  • Return-to-player convergence, showing whether the model equilibrates over time

When discrepancies appear, developers may adjust symbol weighting, probability intervals, or feature-trigger frequency until the system reaches internal balance consistent with regulatory and mathematical demands.

Volatility’s Role in Market Diversity

Volatility modelling helps explain the substantial variety between slot titles. Instead of relying solely on themes or graphics, modern game design differentiates titles by emotional rhythm and progression speed. This technical approach has led to more deliberate pacing structures where reward cycles, anticipation building, and event clustering are calibrated through mathematical systems rather than subjective intuition.

Conclusion

Volatility remains one of the most precise and data-driven components of slot design. Its study provides insight into outcome diversity, behavioural responses, and long-term predictability. Research frameworks referencing platforms comparable to Pistolo Casino highlight how volatility models shape modern gambling environments through measurable probability engineering and large-scale simulation.

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Features

Bias in America’s Colleges Produced Modern Anti-Zionism

By HENRY SREBRNIK Jon A. Shields, Yuval Avnur, and Stephanie Muravchik, professors at the Claremont Colleges in California, have just completed a study, “Closed Classrooms? An Analysis of College Syllabi on Contentious Issues,” published July 10, 2025, that draws on a database of millions of college syllabi to explore how professors teach three of the most contentious topics: racial bias in the criminal justice system, the Israel-Palestine conflict, and the ethics of abortion. 

They used a unique database of college syllabi collected by the “Open Syllabus Project” (OSP). The OSP has amassed millions of syllabi from around the world primarily by scraping them from university websites. They date as far back as 2008, though a majority are from the last ten years. Most of the data comes from universities in the United States, Britain, Canada, and Australia.

“Since all these issues sharply divide scholars, we wanted to know whether students were expected to read a wide or narrow range of perspectives on them. We wondered how well professors are introducing students to the moral and political controversies that divide intellectuals and roil our democracy. Not well, as it turns out.” 

In the summary of their findings, “Professors Need to Diversify What They Teach,” they report that they found a total lack of ideological diversity. “Across each issue we found that the academic norm is to shield students from some of our most important disagreements.”

Teaching of Israel and Palestine is, perhaps no surprise, totally lopsided, and we’ve seen the consequences since October 7, 2023. Staunchly anti-Zionist texts — those that question the moral legitimacy of the Israeli state — are commonly assigned. Rashid Khalidi, the retired professor of Modern Arab Studies at Columbia, is the most popular author on this topic in the database. A Palestinian American and adviser to the Palestine Liberation Organization delegation in the 1990s, Khalidi places the blame on Israel for failing to resolve the conflict and sees the country’s existence as a consequence of  settler-colonialism.

The problem is not the teaching of Khalidi itself, as some on the American right might insist. To the contrary, it is important for students to encounter voices like Khalidi’s. The problem is who he is usually taught with. Generally, Khalidi is taught with other critics of Israel, such as Charles D. Smith, Ilan Pappé, and James Gelvin.

Not only is Khalidi’s work rarely assigned alongside prominent critics, those critics seem to hardly get taught at all. They include Israel: A Concise History of a Nation Reborn by Daniel Gordis, a professor at Shalem College in Israel. Gordis’s book appears only 22 times in the syllabus database. Another example is the work of Efraim Karsh, a prominent historian. His widely cited classic, Fabricating Israeli History, appears just 24 times.

For most students, though, any exposure to the conflict begins and ends with Edward Said’s Orientalism, first published in 1978. Said is the intellectual godfather of so many of today’s scholars of the Middle East, thanks in no small part to this classic book. Said was a Palestinian-American academic, literary critic, and political activist from a prominent Christian family. Educated at Princeton and Harvard Universities, two of America’s most distinguished centres of higher learning, he taught at Columbia University, another Ivy League institution, until his death in 2003.

Said was no crude antisemite. His writings were aimed at academics and intellectuals and he has, in my opinion, done more damage to the Jewish people than anyone else after 1945. Said claimed to be the first scholar to “culturally and politically” identify “wholeheartedly with the Arabs.” But he was also a political activist for the Palestinian movement opposing the existence of Israel.

Said warned PLO leader Yasir Arafat that if the conflict remained local, they’d lose. Join “the universal political struggle against colonialism and imperialism,” with the Palestinians as freedom fighters paralleling “Vietnam, Algeria, Cuba, and black Africa,” he advised.

(In this he was not the first, though. Fayez Sayegh, a Syrian intellectual who departed for the United States and completed his Ph.D. at Georgetown University in 1949, preceded him. Also an academic, his 1965 monograph Zionist Colonialism in Palestine stands as the first intellectual articulation of Zionism as a settler colonial enterprise, arguing that the analytical frameworks applied to Vietnam and Algeria apply equally to Palestine. The treatise situated Zionism within European colonialism while presenting it as uniquely pernicious.)

Israel’s post–Six-Day War territorial expansion helped Said frame Israel as “an occupying power” in a 1979 manifesto titled The Question of Palestine. Alleging racial discrimination as the key motive was a means of transforming the “Zionist settler in Palestine” into an analogue of “white settlers in Africa.” That charge gained traction in a post-Sixties universe of civil rights, anti-imperialism, anti-colonialism, and Western self-abnegation. The work sought to turn the tables on the prevailing American understanding of Israel: It is not, in fact, an outpost of liberal democracy or refuge from antisemitism, but an instrument of white supremacy.

Orientalism popularized a framework through which today’s advocates on behalf of Palestinians understand their struggle against the state of Israel and the West generally. Said casts the Western world as the villains of history and peoples of the East as its noble victims.

The essence of the book, Said concluded, is the “ineradicable distinction between Western superiority and Oriental inferiority.” It falsely affirms “an absolute and systematic difference between the West, which is rational, developed, humane, superior, and the Orient, which is aberrant, undeveloped, inferior.”

So it was impossible to take Zionism seriously as one among the myriad nationalist movements that emerged in the nineteenth century, much less to see Israel itself as a land of refugees or the ancestral homeland of Jews. And, indeed, Said’s Orientalism singles out Israel for special rebuke, suggesting that the state could be justified only if one accepted the xenophobic ideology at the core of Western civilization. Israel’s defenders, particularly those who lament the lack of democracy in the Middle East and fault Arabs for their militancy, represent the “culmination of Orientalism.” 

Said is widely acknowledged as the godfather of the emerging field of postcolonial studies, and his views have profoundly shaped the study of the Middle East. Said also inspired – and in some cases directly mentored – a generation of anti-Zionist U.S. scholars whose dominance in the academic study of the area is unquestionable today.

The political left that emerged trained itself to read every conflict as the aftershock of colonialism. The ideological narrative of oppression and resistance allowed even the jihadist to become a post-colonial rebel.

It’s hard to overstate the academic influence of Orientalism.  The authors note that “As of this writing, it has been cited nearly 90 thousand times. It is also the 16th most assigned text in the OSP database, appearing in nearly 16 thousand courses. Orientalism is among the most popular books assigned in the United States, showing up in nearly 4,000 courses in the syllabus database. Said’s work appears in 6,732 courses in U.S. colleges and universities.

But although it was a major source of controversy, both then and now, it is rarely assigned with any of the critics Said sparred with, like Bernard Lewis, Ian Buruma, or Samuel Huntington. Instead, it’s most often taught with books by fellow luminaries of the postmodern left, such as Frantz Fanon and Judith Butler.

All these ideas are now embedded into diversity, equity, and inclusion identity politics, and “humanitarian” outrage over supposed Israeli “settler-colonialism,” “genocide,” and “apartheid.” 

The ground for the massive pro-Hamas college and university encampments, and attacks on Jewish students, was prepared decades ago. The long march of progressives through American institutions over the past decades has taken its toll on society.

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Features

Exchange Rate Factors: What Global Events Mean for Savvy Investors

When Russia invaded Ukraine in 2022, it created ripples in all financial markets, including currency markets. The Euro weakened while the dollar surged and emerging market currencies wobbled. Global factors can quickly affect financial markets and shake established trends. Apart from such rare events, currencies tend to change their price because of interest rates, inflation, and overall investor confidence. For investors managing money abroad, understanding these movements is critical to avoid losses and mitigate risks.

Below, we will break down how global political, economic, and cultural events influence exchange rates, with insights for savvy investors.

Economic factors

There are several key exchange rate factors with a consistent history of shaking financial markets. These factors include inflation, interest rates, trade balances, employment rates, and so on. Since economic factors are shaping markets almost daily, we start with those.

Inflation and interest rates

Inflation and interest rates are closely connected as one can easily affect the other. When inflation rises, central banks step in and raise interest rates to reduce inflation, and when inflation is lower, central banks can lower interest rates to make borrowing money cheaper. As a result, investors closely monitor these two metrics to anticipate changes in interest rates. Higher inflation makes currencies weaker, and whenever banks change the rates, the changes are immediately reflected in global currency rates. In the United States, the Federal Reserve is the central bank that sets interest rates in the country.

Trade balances and economic growth

A country that exports more than it imports has a stronger demand for its currency. More demand equals a stronger currency. However, the Japanese yen was always weaker against the dollar because the BOJ of Japan tends to have super low rates near 0 to support its exporters. Economic growth also increases demand for local currency as more investors try to invest in the country’s economy. Long-term investors often track this data to detect early signs of any changes in currency strength.

Political and geopolitical factors

Elections, sanctions, and overall political stability are also crucial factors. If the country gets under sanctions, its economy crumbles and its currency becomes inflationary, losing its value quickly. Elections are also crucial for a currency’s strength. Geopolitical events can have a serious impact on the currency as well. The most obvious example is the 2016 Brexit events that made GBP lose its value rapidly and violently. Global conflicts, such as wars, can seriously impact global financial assets, especially currency markets. When tensions are high, safe-haven currencies like USD and CHF (Swiss Franc) become very popular among investors as they seek a safe place to protect their capital.

Cultural and social factors

People like tourists, workers, and diaspora communities can shape currencies as well. Tourism usually drives seasonal demand, and countries that are popular destinations during certain seasons experience their currency appreciation as demand spikes. The perception matters as countries seen as safe and opportunity-rich tend to attract more investors, solidifying their currency strength.

Technology and innovation

Technology is seriously affecting everything, especially the financial sector. Digital payment systems, blockchain technology, and fintech startups have made it easy and swift to move money around. Cryptos and stablecoins enable investors to protect their capital using stablecoins during volatile times. The latest trend among banks is to work on CBDCs, which signals a new era where national currencies are blended with technology and blockchain. Despite this, currencies, even in their crypto form, will continue to be influenced by all major factors mentioned above, and knowing how these factors impact your currency is key to keeping your capital safe from risks.

Practical lessons for savvy investors

So, what do all these factors teach us about global currency rates and investing strategies? The key lies in proper preparations and anticipation. Monitoring macro trends, policy announcements, and major geopolitical and political developments is critical.

Diversify

The number one method which is used by professional investors is diversification. This simply means to spread your risks across a basket of assets. By not investing all your capital in one instrument, you can mitigate risks. If one asset experiences a loss, other ones will counter it with returns. Building a diversified portfolio is key to properly diversifying. For example: divide your capital to buy stocks, commodities, currencies, and cryptos so that if one fails to perform, others will counter it. This ensures a stable income without unnecessary losses in the long run.

Hedge

Forex options and ETFs are great hedging assets. Forex options let investors lock in an exchange rate for a future date, which is very useful if you expect volatility but want stability. Currency ETFs, on the other hand, track specific currencies or a basket of currencies and allow easy trading or protection without trading forex directly, but they are still risky.

Monitor the economic calendar

Economic calendar is a free online tool that aggregates important macroeconomic news data such as interest rate decisions, CPI, inflation, employment rates, central bank announcements and speeches, and other crucial information. By monitoring them, investors can always know when important news data will be released, and they can postpone their investment decisions to avoid volatile times and only invest after the main trend is determined.

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