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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Features

Cheap Weed In Canada: A Smart Shopper’s Guide

Cannabis products with price labels on a Canadian dispensary shelf

Since legalisation, cannabis has settled into Canadian life as an ordinary, regulated purchase. And like groceries or gas, the price can vary a surprising amount from one shop to the next once you start comparing.

For a lot of buyers, that has turned the focus to value. Affordable options like cheap weed prove a lower price and a tested, quality product can go together. This guide explains how to shop smart in Canada without cutting corners.

Why Has Affordable Cannabis Become So Popular?

Because the novelty has worn off, and buyers now shop like they do for anything else. In the early days, people paid whatever the new legal stores asked. That has changed.

A few things drove that shift:

  • A maturing market, with more retailers competing on price.
  • Online sellers, whose lower overhead keeps costs down.
  • Savvier buyers, who now compare rather than grab the first option.
  • A wider range of formats and budget-friendly bulk sizes.

The result is a real focus on getting value for money. Crowdsourced figures put the early average near $6.85 a gram, and cannabis price data from Statistics Canada shows how legal and illegal prices have differed since 2018.

That gap is exactly why shopping around pays off. A careful buyer can pay noticeably less than a careless one for a comparable product. The sticker price is only where the comparison starts.

How Do Canadians Shop for Cheaper Weed?

With the same care they bring to any regular expense. A handful of habits make the biggest difference. These are the ones worth adopting:

  1. Compare the per-gram price. It is the only fair way to weigh two options.
  2. Buy larger formats. Bigger quantities almost always lower the unit cost.
  3. Skip premium markups. Plain flower beats pricey pre-rolls for value.
  4. Watch for sales. Online retailers run them often, especially on holidays.
  5. Match potency to the plan. A stronger product means you use less each time.

None of these involve settling for a worse product. They simply put your money to better use, the same way you would stretch your money on any other purchase. The cheapest sticker is rarely the best value, and the priciest is seldom worth it.

The same logic applies whether you shop in person or online in Canada. Read the label, weigh the cost per gram, and let the numbers guide you rather than the branding.

Is There a Catch With Low-Priced Cannabis?

Not in the legal market, which is the part newcomers miss. In Canada, every legal product is tested and labelled to the same standard, whatever it costs.

That means a budget option from a licensed seller has cleared the same checks as a premium one. It is screened for contaminants, and its potency is verified. Price reflects branding, packaging, and store margins far more than basic safety.

The genuine differences are in the finer points. Premium flower might offer a better aroma or a richer flavour, and some formats simply cost more to make. For everyday use, though, a well-priced choice usually performs just fine.

The real catch is buying outside the legal system. Health Canada’s overview of the Cannabis Act is a sensible read on what legal really means. Buying legal protects you, not buying expensive.

What Makes a Cheap Purchase a Smart One?

A couple of quick checks, mostly. A real bargain holds up to a second look, while a false one does not. The table below shows what to weigh.

CheckWhy It Matters
Is the seller licensed?Only legal retailers guarantee tested product
What is the per-gram cost?The headline price can hide a weak deal
Is potency on the label?Higher strength can stretch your money
Are there bulk or sale deals?These usually beat single-unit pricing
What does delivery cost?Shipping can erase an online saving

Any shaky answer there is a reason to pause. A licensed seller with clear pricing and labelling is the safe choice, while a suspiciously cheap unlicensed source is not. The legal age applies regardless, at 18 or 19 depending on the province.

Treat cannabis like any other considered purchase. Compare, check the details, and let value rather than habit lead the decision. That is how modest savings add up across a whole year.

Before You Buy

  • Cannabis prices vary widely by retailer, format, and store overhead.
  • Comparing the per-gram cost is the fairest way to judge value.
  • All legal Canadian cannabis is tested, so cheaper is not unsafe.
  • Bulk buys, sales, and plain formats keep spending down.
  • Always buy from a licensed source, and factor in delivery fees.

Photo by Jakub Zerdzicki on Pexels

Alt text: A shopper comparing prices online at home

Smart Savings, No Compromise

Buying affordable cannabis in Canada is not about chasing the lowest number you can find. It is about understanding what shapes the price and shopping with a little intention. Stick to licensed, tested products, compare the real cost per gram, and lean on bulk deals and online pricing. Do that, and an affordable choice stays a smart one, purchase after purchase.

Frequently Asked Questions

Is Cheap Weed Safe to Buy In Canada?

Yes, provided it comes from a licensed retailer. All legal cannabis in Canada is tested for contaminants and labelled for potency, regardless of price. A lower cost usually reflects branding and overhead rather than weaker safety, so a budget option from a legal seller is still a safe one.

How Do I Find the Best Cannabis Deals?

Compare the per-gram price, buy larger formats, and watch for sales from online retailers. Checking potency against price helps too, since a stronger product can mean you use less. The key is shopping deliberately instead of defaulting to the same brand or store each time.

Why Is Cannabis Cheaper Online?

Online sellers usually carry lower overhead than physical stores, and they run sales and bulk deals more often. That lets them price competitively while still selling tested, legal product. Just remember to factor in shipping, which can offset the saving on a small order.

Does Paying More Mean Better Cannabis?

Not necessarily. Price reflects branding, format, and store margins as much as quality, and all legal product meets the same testing standards. Premium options may offer a better aroma or appearance, but a well-priced choice often works just as well day to day.

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Features

Author and lifelong nurse Tilda Shalof’s new book a guide not only for young nurses but one that will appeal to a wider readership

book cover of "The Handover"; aurhtor Tilda Shalof; student nurse Lisa Mochrie

By MYRON LOVE Tilda Shalof’s most recent book – “The Handover – a Nurse’s Last Shift” was, in the words of its author, “written for the general public, to understand nursing.  Nursing is everyone’s concern, not just nurses.  The general public has a stake in the matter,” she observes. 
I can guarantee that there are plenty of stories and anecdotes that the author shares from her own experiences that will also be of interest to a wider readership.   I certainly enjoyed the book.
The title – “The Handover,” she explains, is the regular exchange between nurses going off their shift and the nurses beginning the next shift, during which the outgoing nurses pass on all relevant information about the patients under their care to the incoming nurses.  A recurring thread throughout the book  – of close to 400 pages – is the retiring Shalof’s interaction with three student nurses whom she had recently befriended through one of her many speaking engagements.  In particular, Shalof gives co-writing credit to one Lisa Mochrie – a nurse who the author acted as mentor to during Mochrie’s last period as a student and continuing through her early nursing career. 
There is a tendency for many people to take for granted people I would describe as working in a service capacity such as nursing.  One of the reasons that Shalof points out in her book for our ongoing nursing shortages is that young men and women are more likely to be encouraged to pursue a medical career (to be a doctor) than a nurse.  This, she points out, despite the fact that hospitals can function without doctors – but not without nurses.
Some other factors, she notes, are the ever increasing demands of documentation – which detract from patient care – and regulations, which have taken much of the satisfaction out of the profession.
In an interview with this writer, she observes that Jewish nurses are few and far between because nursing is not a profession that most Jewish families encourage.  (I can only name a handful of Jewish nurses that I have known or have come across.)
She spoke about how she became a nurse early in life to her aged and ailing parents – being the only daughter – (she has three older brothers) and the last of her siblings to leave home.  In “The Handover”, she also makes frequent reference to fictional nurse Cherry Ames  –  the heroine of numerous books written between 1943 and 1968 – as inspiration for Shalof’s choice of career.
For the first 30 years as a nurse, Shalof worked in an intensive care ward at Toronto General Hospital.  She subsequently worked for a short time at an HIV clinic and, later a hospital day clinic and a neurosurgery unit.  She also spent several summers as a camp nurse at a Jewish camp while her kids were campers there.
“The Handover” is Shalof’s seventh book. Her first book, published in 2004, was “A Nurse’s Story,” chronicling her experiences over 30 years as an ICU nurse.  Among her other books are:“Camp Nurse,” recounting anecdotes from her time working summers at her children’ summer camps, and “Opening My Heart” – an account of the profession from the point of view of a patient after she had open heart surgery.
Coincidently, she notes, she began her first book around the time of the SARS outbreak in Toronto in 2003. Shalof says she started writing her latest book at the height of the Covid lockdowns, which she references from time to time in the book. .
The approach Shalof has taken in writing “The Handover” – following a foreword and introduction –  is literally an A to Z overview of everything there is to know about nursing –  with each chapter focusing on one specific letter of the alphabet. Each chapter relates her thoughts and tells anecdotes from her own nursing experiences over 40 years in the profession, as well as her interactions with Lisa Mochrie and the other two student nurses as they transition from students to professionals.
In her conclusion, she observes that “nursing can be a path to making a difference – having an impact.  It can be a front row seat at the theatre of life.  Or it can be a job, a way to make a living and help support your family. “
Most importantly, she added, “make sure you try to have some fun. Do everything in your power to enjoy being a nurse”.
 Although the now 67-yeear-old author is retired from the practice of nursing, she remains in demand as a speaker and advisor. She continues to get calls from throughout North America seeking her advice.“The Handover” is available from the University of Toronto Press. 

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Features

Michael Mitchell: His Labour of Love in Law

By GERRY POSNER The Mitchell name in Winnipeg has been around a long time and much of the the name recognition stems from the long connection of the family to a business known as Mitchell Fabrics, a mainstay on Main Street for many years. Established by Mendel Mitchell generations ago and not closed until 2017, many family members, including in-laws, worked there as managers, students and retirees. And yet, the family vocation was not limited to just the business, t it stretched out into the world of law, and more specifically the field of labour Law. One particular Mitchell reached the peak of all aspects of Labour Law. Three Mitchells: Leon, son Grant (a senior management side labour lawyer in Winnipeg), and daughter April Katz (an academic at the University of Victoria Law School), had stellar careers in that field. Yet another Mitchell, Michael, also achieved great acclaim as a labour lawyer. Michael, a product of the south end of Winnipeg, is the son of the late Harry and Gertrude (Sirluck) Mitchell, so he has some impressive genes going for him. But he has added to the story immeasurably.

Perhaps it all began for Michael Mitchell when he graduated from what was the first and only Grade 7 Hebrew school class at Herzlia Academy. He later was Regional Vice-President of AZA in his teenage years. After two years at Joseph Wolinsky Collegiate and two more at Grant Park High School, Mitchell went off to the University of Manitoba for his first year and then on to the University of Toronto, where he obtained a BA in Political Science. Then came law school, also at the University of Toronto, from where he graduated with an LLB in 1975. Along the way, he married the former Lynne Berman ( also from Winnipeg).That union produced three Mitchell daughters, two of whom are physicians – in psychiatry and neurology respectively, while the third is a pioneering pre-school educator. Michael and Lynne also have six grandchildren.

For a large part of his career as a lawyer, Michael Mitchell practiced law in Toronto as a senior partner in the firm of Sack Goldblatt Mitchell – from 1980 through 2014, having joined the firm in 1975 as a student. The firm was committed to the union side practice of Labour and Employment Law. Not so surprisingly, he had to appear at all levels of courts, also administrative tribunals.To his credit, his work and impressive track record was recognized by his peers as he was named a leading labour lawyer in Canadian Lexpert Directory and was frequently recommended in Best Lawyers in Canada. Between 1982- 2006, Mitchell was also the managing partner of the firm, which suggests to me an ability to manage people, not an insignificant skill. During his tenure as the managing partner, the law firm grew from just under ten lawyers to over fifty, with offices in both Toronto and Ottawa. His responsibilities were firm leadership, strategic decision making and financial management.

But, what a career Mitchell has had. For starters, aside from his time as a practicing lawyer in the field of labour law, he has, since his leaving the practice, just changed hats. From 2015 to 2018, he was part time Vice-Chair of the Ontario Labour Relations Board and, from 2018 as of this moment, he has become full time Vice-Chair at the same Ontario Labour Relations Board. Needless to say that, over the course of his administrative work since 2015, Mitchell has been at the centre of some significant decisions and, if you are interested, I can direct you to the selected substantive decisions in which Mitchell has been involved.
Moreover, Mitchell has worked and continues to work in the area of mediation and arbitration of both labour and indeed civil law. This is a large area, to put it mildly. For starters, there is the entire field of grievance arbitration. To be involved in cases of this kind, your name has to be put up by one of the parties and often agreed to by the other party. That means you have credibility with both of the protagonists. Mitchell clearly has that kind of reputation and draws support from both sides of the aisles – as it is referred to in some circles. He has been an arbitrator/ referee in many cases, including the famous 1986-1990 Class Action settlement related to individuals who had contracted Hepatitis C. Further, he has conducted numerous civil mediations related to employment, contracts and human rights matters. Mitchell also mediates and arbitrates collective bargaining disputes.

One of Mitchell’s’ main achievements was that he was invited between 2015-2017 to be a Special Advisor (with capital letters, no less) to the Ontario Minister of Labour with regard to the Changing Workplace Review. This was a landmark review of the Ontario Employment Standards Act and the Labour Relations Act where he, together with Justice John Murray, recommended many legislative changes to protect workers from the negative impacts of precarious employment. The best part of his work was that many of th recommendations were actually adopted. Other recommendations remain for future governments across the country to consider.

If you really want to delve into the Michael Mitchell career, you should know that, over the span of his career there are many publications that he has authored. The main one is his textbook on the Ontario Labour Relations Board, which he co-authored with his early mentor, Jeffrey Sack, and which remains the leading authority on the Ontario Board.

Mitchell comes by his passion for labour law honestly. His uncle, Leon Mitchell, was an iconic force on the union side in his practice of law in Winnipeg and was the inspiration for Michael to enter law to become a labour lawyer in the first place. In fact, it was Leon who introduced Michael to a man in Toronto who recommended Michael to connect with an up and coming labour lawyer in Toronto named Jeffrey Sack K.C. That connection resulted in the Sack Goldblatt Mitchell law firm. As well, Michael was well known to Sid Green during the early years of Sid’s law career, also his early days as a Cabinet Minister in the Schreyer NDP government. Sid was a person who exerted a significant influence on Michael.

With all that on his plate, Mitchell found time to be the president of the Darchei Noam Synagogue in Toronto between 2004-2008. He has also been the president of the Jewish Reconstructionist Federation of North America. During his term, he led the merger negotiations which ultimately resulted in the current structure of that movement ,which is now referred to as Reconstructing Judaism. Its singular aspect is that it consists of a single organization combining congregations plus a Rabbinical School. That was enough to get Mitchell an invitation to attend one of President Obama’s Chanukah parties at the White House during the Obama term. As well, to this day, Mtchell sits as a Director of the New Israel Fund of Canada.

Mitchell has his feet still planted in Winnipeg. His two sisters live there, as well as Lynne’s sister. In fact, he just visited Winnipeg for his sister Ruth Ann’s and Paula’s 85th and 80th birthdays respectively. And to keep up to date, Michael and Lynne Mitchell have long had a subscription to the Jewish Post.

In short, at just under 80, Michael Mitchell is moving like he is eighteen. The longevity of his career may soon rival the longevity of the family business, Mitchell Fabrics.

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