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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Features

“Jerusalemites” – Photographer Sharon Gabay talks about his new book in a spectacular photo essay

By JOANNE PALMER (reprinted with permission from the New Jersey Jewish News and the Jewish Standard) If every person is a world, as our tradition tells us, then a city is filled with so many worlds that it’s impossible to imagine all those rubbing-together universes.

All the photographs in the story, except of Mr. Gabay, are from his book “Jerusalemites.” They are unnamed, leaving you, the viewer, the chance to see them as you will.

That’s particularly true of Jerusalem, one of the world’s oldest cities, at just about 5,000 years old, give or take; a recent demographic study, done in 2026, estimates its population at around 1,181,760. It has grown remarkably quickly; maybe people are drawn by its ancient, stony beauty, or by the history and other-worldliness that shimmers around it, or by the vibrant, modern cacophony of its diverse residents.

For the last 15 years, Sharon Gabay, a highly successful professional photographer whose bread-and-butter is stunning headshots, party pictures, and portraits of politicians and other social and legal strivers, has wandered through the city, just looking and taking pictures. He’s a 15th-generation Yerushalmi, and although now he lives in the Judean hills, in Moshav Nes Harim, near Ein Kerem and Beit Shemesh, he goes to Jerusalem every week to photograph what he sees.

Sharon Gabay

He’s published six books of photography about Jerusalem. All are both beautiful and emotional. The most recent of them, “Jerusalemites,” is the newest and perhaps the most emotional, created with love, gestated in fear, and now born into a world that perhaps surprisingly radiates with hope.

Okay. What could that possibly mean?

It means that on October 11, 2023, Mr. Gabay went to Kfar Aza. “Everybody who could do anything did something, and I wanted to do something too,” he said. Some kind of response to the barbarism and terror and grief of the Hamas attack. Kfar Aza, one of the southernmost kibbutzim in Israel, was one of the hardest hit. “Because I am a documentary photographer, I asked to join Zaka,” Israel’s emergency response, rescue, and recovery nonprofit organization, “the first time they went in. I went in with them.


“I took pictures. I had two exhibitions using these pictures” — one of them “Holocaust in the Village,” is online — “but it hurt my mind. It was a trauma for me. And I didn’t touch my camera for two years. I just stayed in my studio in Nes Harim, taking psychiatry pills and trying to forget what I saw.

“And during this time I decided to make this book. I sat on it for two years, just learning how to do it effectively.


“There are almost no words in this book. Only pictures. And this is the message: We all live together 99 percent of the time. What the world sees about Jerusalem in the news is what happens maybe three or four percent of the time. All the rest of the time, all 99 percent of the people, other people around the world don’t know about. So I decided to make this book.

“The little text that I do have is in three languages — Hebrew, English, and Arabic. The languages spoken by the people of Jerusalem.”

The small number of Hebrew words in the text are written in a font created from the handwriting of Aner Shapira, who was 22 when he went to the Nova music festival in southern Israel on Simchat Torah — October 7, 2023. He took cover in a shelter with a group of other young Israelis, and he saved many of their lives by throwing seven explosive grenades that Hamas operatives threw into the shelter back out at the terrorists. The eighth exploded in his hand and killed him.

When Aner died, “he left behind a lot of songs that he wrote. They took his handwriting and made a font of it, and I chose to use it for the text.

“He was a Yerushalmi and he loved the city. He wrote about the diversity inside the city, and how you can see everything there. So I decided to put the text in his handwriting as a memorial to him.

When he began to make the book, Mr. Gabay had to look through the enormous archive he’d created. For 15 years he’s roamed the city. His camera is small, old, and unthreatening, a beaten-up Fuji with a visible crack on the case. He takes pictures unobtrusively, he said. He doesn’t ask permission. He just shoots. Usually people don’t even know they’ve been photographed. Sometimes they come across pictures of themselves in his work, and sometimes they email or message him, asking for a copy. Of course, he said, he always sends one.

Culling his vast collection of images was not easy, Mr. Gabay said. Putting it together “made me go out on the streets again.” The vast majority of the photos in the book were taken before October 7, but he took some later, to fill in logical gaps. Even now, with the book finished, he wanders the city’s streets one day every week, camera in hand.

As he prepared the book, he winnowed the vast library of images to 2,000, and from there he whittled it down to 300. For that first cull, “I went through them one by one, me and my cat, hiding from the missiles when they came in, because this is the Middle East. I did it day by day by day by day, until I managed to take it from one and a half million to 2,000.”

The second selection process “was much easier, because by then I knew how I wanted to do it. It is not a random collection of pictures. It is a story, from beginning to end; it is the long story of a city. So there is always a connection from each picture to the picture before and the picture after. But this took a long time.”

“The book turned out to be very successful. I sold all the copies before I launched it. One museum in Israel took 1,000 copies. It got to Herzog”— Israeli President Isaac Herzog —“and Huckabee” — Mike Huckabee is the U.S. ambassador to Israel — “and they both wrote letters about the book.

“Now I am working on the second edition. I want to distribute it to all the Jewish communities and Christian communities and Muslim communities that don’t hate us. There are no politics in this book. It is just people. The background to the pictures is all black because the only light we have in Jerusalem is the people.”

His message, Mr. Gabay said, is that “Jerusalem is not an apartheid city. Everyone lives here.


“I was raised in Jerusalem,” he said. “When we were little, my friends and I went to the Muslim quarter. Nothing happened. Once in a while there’d be some trouble, but most of the time we lived together with no trouble. My family has been here for more than 300 years. I have a picture of my great-great-grandpa in the Old City of Jerusalem. We are connected to the city, all my family is, and we really love it.

“Jerusalem should have tourists the way Vatican City does. People don’t come to Jerusalem.” His attempt to cure that problem is to show the city’s glories on social media. “I have more than 100,000 followers, and they are from all over the world,” he said. “I have Iranian followers and Saudi followers. Suddenly they see the city and they are surprised. They want to come to visit. They all of a sudden see that if they come here, they won’t be arrested because they are Muslim.

“I want to dedicate my work to telling the truth about Jerusalem.”

Mr. Gabay still takes pictures in Jerusalem because “I always go out to see if there is something new, because there is always something new to take pictures of in Jerusalem.”

He also takes pictures of politicians, and that’s a particularly busy area now because of the Israeli election set for October 27. “Today I had a member of the Knesset from Ram, the Muslim party. Mansour Abbas’s party. They want to participate in Israeli politics. They say, ‘We have a life here, and we want to live.’ And on the other side, I did a lot of people from the government we have now. Which, you know, is not the best government we’ve ever had.

“I tell them to their faces what I’m thinking. They know me. They know that I have a big mouth, and that I never, ever lie. So every politician from every side, even the one who was here today, sees the book. And I’ve never had anyone ever say that it’s one-sided or that it doesn’t tell the truth. It’s about all the tribes of Israel.

“I’ve put all my knowledge about Jerusalem and its people in the book, and I try to bring in exactly what happens in real life. I don’t try to stage anything. I am a viewer. I come. I see. I take a picture, and I save it. And people can see what life is like in Jerusalem.


Mr. Gabay also spends a great deal of time doing pro bono work. He takes photos for “At Eye Level,” a nonprofit that works with people with autism. His website showcases much of who he is and what he does; readers can learn more about his book here.

He has a traveling exhibit for the book; the photos can be printed locally so there are no shipping or customs costs, and he often comes to speak in the United States, talking about “Jerusalem and its unique human diversity.

Sharon Gabay and Israel’s President Isaac Herzog hold a copy of Mr. Gabay’s “Jerusalemites.”

“This book, ‘Jerusalemites,’ is about hope,” he said. “It tells people around the world that what you know about Jerusalem isn’t right. We live together, day by day, all of us, everyone. Yes, we have been at war for three years, but Jerusalem is still vibrating.

“Jerusalem is a hope that if you let people just live, they can live together, and they can make it a great city.”


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Features

Musings from Dizengoff Street – by Bruce Brown (updated Sept. 15)

(Posted Sept. 15) Apparently some superheroes are against us.  But not really.  Whewww!!!   Fortunately it’s just the progressive actors who play them in movies.  Such as Benedict Cumberbatch (Dr. Strange) and Mark Ruffalo (the Hulk) as well as other minor actors not worth mentioning.  What are these misinformed thespians aligning themselves with.  Not sure they really know.  Well.  It’s with The Freedom for Marwan campaign, which pushes for the release of convicted, arch-terrorist mastermind Marwan Barghouti.  Convicted in 2004 and sentenced to five life sentences plus 40 years for orchestrating various heinous shooting sprees in Israel during the Second Intifada (2000-2005).  Killing and wounding too many innocent Israeli civilians including a Greek Orthodox monk outside Jerusalem.  As a comic book fan, and closet Batman and Aquaman (when I swim), it saddens me that these guardians of the universe can be associated with defending evil.  But then I remind myself it’s only the actors -what do they know anyway- and not really the superheroes. Unlike our own Gal Gadot (Wonder Woman), Natalie Portman (the Mighty Thor), Shira Haas (Sabra) and Liev Schreiber (Sabretooth).  All firmly on the side of good.

(Posted Sept 10) Honey cakes.  Honey cakes.  Honey cakes.  It’s that time of year.  Yummy!  Here comes Rosh HaShana 5787.  And its…. You guessed it.  Honey cake season.  That light brown loaf our baba used to make.  Starting a few weeks before Rosh HaShana and extending through Yom Kippur – a first bite to break the fast and usher in a sweet year- honey cakes are found throughout the country.  The familiar sight of the ready-made, pre-packaged, ‘assembly-line’ honey cakes wrapped in cheap cellophane found in Grocery stores.  The freshly baked honey cakes adorning window displays at local bakeries.  The exorbitantly priced, gourmet honey cake desserts offered at fancy Tel Aviv restaurants.  And of course, honey cakes festooning the festive, colorful, Rosh Hashana dinner tables across Israel.  I bake my own honey cake which is pretty good.  My wife and kids would beg to differ.  But these slightly glazed honey cakes -of my own culinary, shtetl inspired creation- are heartedly enjoyed by me as I gain several honey cake induced pounds.  Shana tova!

(Posted Sept. 8) Hoarding.  A combination of my own little wartime PTSD and some recent headlines about Iran trying to coordinate a multifront attack (is that capability still there?!) and October 7 like rumblings from the West Bank (or Judea & Samaria, depending if you wear a kippa and if its knitted and if it tilts to this side or that side -that’s a shtetl insider joke).  I digress and Yikes!  And we just had a nation-wide drill of the IDF’s top-level headquarters preparedness for such scenarios.  Double Yikes!  So ya.  I’m always checking and rechecking that we have way more than enough of some things.  The thought of entering another prolonged war and some stuff no longer available, even for a short time, scares the bejeebers out of me.   Just writing about it triggers the ‘go and buy’ dopamine hit.  Medications.  Toilet paper.  Bottled water.  Canned goods.  Also worried about the country running out of bullets.  But I can’t hoard those.

(Posted Sept. 5) An open letter to the zany and zealous mouthpieces of those delightful, anti-Israel protests held regularly in Toronto.  In the heavily Jewish Bathurst & Sheppard area no less.  Fear and harassment in the community?  Not by the hairs of our chinny chin chins.

Dear Friends.  

Are you serious.  

Sincerely,

Bruce Brown, a Zionist who does not rape children.  Who does not murder children.  Who does not eat children.  And, get this, who lives in Israel.

(Ed. note: To better understand what Bruce is talking about, go to this story on our website: Police open hate-crime investigation)

(Posted Sept. 1) Can you be more of an international embarrassment and liability?  Yes talking about Israeli’s antagonist extraordinaire and National Security Minister Itamar Ben Gvir. 

Declaring that Israel should kill ’30-40 Gazans a day’.  Seriously?!?!  His actual statement may have been more refined and qualified.  But it doesn’t really make a difference.  That’s the takeaway.  Like whose side is he on anyway.  Talk about giving our detractors ammunition to delegitimize our little shtetl.  Hello?!?! 

And a few days later.  Showing off in front of a gallows site under construction at a high security prison.  Seriously?!?!  The death penalty for terrorists.  Right or not – I think the former.  But like can you give us reason to be compared to an extremist state.  That’s the takeaway.  Like whose side is he on anyway.  Talk about giving our detractors ammunition to delegitimize our little shtetl.  Hello?!?! 

Serenity now!

(Posted August 28) Kites.  Color.  Childhood.  Hamas and friends should watch Mary Poppins with the final kite flying scene.  Remember that song, Let’s Go Fly A Kite.  Ya, I know.  Somewhat ethnocentric.  But still….  I have fond memories of flying kites with my kids.  Down the Mediterranean shoreline in Tel Aviv.  At the Ness Tziona kite flying festival. Along the green grounds of the Weizmann Institute.  Laughing and running.  Looking to the sky with awe.  Multi-shades and fancy.  Kites.

With your fist ‘olding tight
To the string of your kite

…oh, oh, oh!

Lets go fly a kite

Kites.  Fun.  Laughter.  Innocence.

Kites.  Not an instrument of war.

(Posted August 25) How principled can you be!  Ireland -one of the most anti-Israel and foggiest countries in the EU- insisted that its government’s new, 60$M executive jet NOT be equipped with Elbit’s FalconEye navigation system, which helps pilots navigate in fog -how ironic- and other difficult weather conditions.  Without this unique system the plane must be diverted to alternative airports.  This a part of the government’s official boycott of Israeli goods. So good luck to Prime Minister Michael Martin in landing his aircraft in Dublin.  

And despite some negative sentiment towards everything Israel, Elbit achieved over 32$B in backorders with Europe driving much of its export growth.  On a more personal muse.  The morning after Iran’s first attack on Israel (April 13 2024), I woke up not with fear and panic.  Well.  Okay.  Some of that.  But also great excitement regarding an investment opportunity which developed overnight.  Actually it was the wife’s suggestion.  After Israel successfully intercepted over three hundred missiles and drones – showcasing the strength of Israel’s defense industry- my wife had a eureka moment.  What better public relations for Israel’s defense industry.  Let’s buy stock in Elbit, a key player in that ecosystem.  We did.  And about eighteen months later we cashed in.  With about 150% profit.  This is not an endorsement to buy… blah, blah, blah….

Again.  Good luck to Prime Minister Martin.

(Posted August 21) Sometimes musings are terribly sad.  But should be shared.

Happy belated birthday beautiful Ariel.  Turned seven on August 5th.  Thought about him and his younger brother Kfir and mother Shiri.  All murdered by Hamas shortly after their unbelievable and surreal abduction on Oct 7 2023.  

As I was driving home today.  “I Thank You Child” by Zakk Wylde shuffled onto my Spotify.  Always kills me, this song.  It was played by Yarden, the father who himself was held hostage, at the funeral of his family.  For Ariel and Kfir.  The lyrics chilling.  The frequent drum rolls haunting.

It was you who made living all worth the while

Oh, I thank you, my child

Comfort in your eyes 

For the warmth inside your smile

Faith’s done gone astray

It was you who made living all the while

All my fears repressed

Oh lovin’ you child it’s the best

This song.  Written almost thirty years ago.  Finds its devastating meaning today.  With the Bibas family tragedy.

How.

Listen to the song here:

(Posted August 18, 2026) And the beat goes on in the strait.  A bit quieter lately although may be heating up again with the 60day ‘ceasefire’ officially expired.  And while Iran occasionally lashed out over the last two months, they did not attack Israel.  How do you spell deterrence.  According to my Yiddisha mama, its spelled ‘Pftt.  Pftt.  Pftt‘. 

(August 14, 2026) Despite three years of varying degrees of warfare.  Moody’s biannual report of the Israeli economy was quite positive.  Basically, the report saw no pressures on Israel’s credit rating.  While the macro data remains strong, Israel still faces a complex geopolitical situation further complicated by upcoming elections (we pondered about how crazy that is in an earlier muse).  And Israeli’s inflation rate for the first half of 2026 fell to a historic five year low of 1.2% (vs Canada’s 2.6%).   As for my own pocketbook.  Haven’t had an infamous Israeli bank overdraft in years.  So all is fine. 

If that’s not enough economic voodoo talk for one musing.  According to one famous barometer.  Israel moved to second place in the Economist’s Big Mac Index.  Introduced in 1986, this tasty indicator compares the purchasing power parity across countries by measuring the price of a McDonald’s Big Mac -which most can relate to- against the benchmark U.S. burger.  So while a Big Mac in the U.S. costs $6.22.  In Israel it costs $7.67, the second most expensive place to buy the hamburger in the world,  Switzerland being the most pricey at a whopping (no reference to Wendy’s) $9.04.  While the cheapest Big Mac can be enjoyed in Indonesia at only $2.38.  Canada ranked 22nd of the fifty-four countries considered, at $5.85.  Parity.  Smarity.  I’m going for my Big Mac fix.  Just after I finish writing this muse….

(August 11, 2026) Bravo Boy George.  We certainly will dance again!  And what better way than with his new reggae tune.  Now Boy George is dealing with a hostile backlash against his just stand for Israel.  Having to withdraw from London’s East End production of Jesus Christ Superstar where he was going to play – guess it.  King Herod.  Never a big Culture Club fan, but I am anyway -as a sign of support- going to download his greatest hits to my Spotify library.  And hoping to have a chance to buy a concert ticket should Boy George perform in Israel.  Kind of reminds me of Bob Dylan’s 1983 song Neighborhood Bully.  Also in defense of Israel.  I’m going to download that song as well.  Although don’t think he was hounded the way Boy George is now.  Sign of the times I guess.

+++++

Coming clean.  I sometimes find myself chanting, to no one in particular, that snappy little ditty ‘from the river to the sea, Palestine will be free.’  Now why can’t we come up with something as catchy. With such an impressive gene pool of great Jewish songwriters. George Gershwin. Irving Berlin.  Burt Bacharach.  Carole King.  Neil Diamond.  Leanard Choen.  Paul Simon.  Gene Simmons, Amy Winehouse.  Bob Dylan.  And yes, even the Buddhist Boy George.  And still… gurnish!  No wonder we’re losing the global PR battle

(August 8, 2026) Outside Basimta Café in Central Jerusalem.  Love the red shirt against a tiny sea of black.  Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat.  For the last six weeks Israeli headlines shouted about the cafe chaos.  With the ultra-religious blocking entrances and storming the café.  While shouting ‘Shabbos!  Shabbos!’   Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas.  So the wife and I thought we would check it out.  And.  Yes.  Buy something to support the business.  Uproar.  Not.  Blocked entrances.  Not.  Storming the café.  Not.  Albeit there were police barriers separating the devout protesters from the coffee drinkers.  The protesters being just a few dozen black clad, pious Jews.  Mostly teenagers.   And yes.  Shouting ‘Shabbos!  Shabbos!’  Certainly underwhelming in its reported mayhem.  Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed.  If you do, you’re misinformed.”  But I did enjoy my iced matcha.

(August 6, 2026) Here we go again.  Another round of forever negotiations.  As someone who negotiates for a living.  The way things are going in the straits.  If I had to recommend a book on the subject to a new hire.  Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well.  I would choose the latter.

(August 3) Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head.  For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party.  No less a political earthquake in my little shtetl.  Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections.  Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold.  In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system.  To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies.  Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019. 

(August 1) Although both sides say they are open to diplomacy.  Neither really trusts the other.  And American military action, or its threat, continues.  I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison.  Possibly this weekend.  Yikes!  Prompting me, at 2:30 AM, to dash around the house stocking my safe room.  Bottled water.  Canned food.  Medicines. Documents. The beat goes on….

If it’s crazy here.  It’s insane in Italy.  With a recent online ‘Jew Hunt’ in the Milan area.  Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels.  The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected.  Although they deny involvement?!  This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy.  I’ll stick with stocking the saferoom.

Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York.   But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic.  Maybe Mandami should be arrested!  Or at least impeached.  For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.


Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS

Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.

As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?

Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?

Seemed like an appropriate way to end this musing.

Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s
some information about Bruce – and awards he’s received for his writing:

Bruce Brown.  Canadian born.  Now living in Israel (for a long time).  Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night.  He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025.  And wrote the1998 satire, “An Israeli is….”.   Bruce’s visuals are AI-assisted and created with ChatGPT under his inimitable visual concept and creative direction.  Bruce’s musings are political, social, economic and personal.  With lots of biting, contrarian, sardonic, irreverent and mischievous insights.

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Winnipeg’s Jewish Community and the Question of Online Casino Bonuses: What Manitoba Players Should Know

Photo by m on Unsplash

A reader wrote in last month asking a simple question: is it legal to play online casino games in Manitoba, and if so, what’s actually a fair deal? It’s the kind of practical, money-conscious question this paper’s readers tend to ask before spending anything, the same instinct that shapes how the community shops, budgets for the High Holidays, or decides which shul renovation appeal to support. Manitoba’s online gambling landscape has changed enough in the last few years that the old assumptions no longer hold, and it’s worth walking through what’s actually there now.



Manitoba’s Online Casino Landscape in 2026



Manitoba doesn’t have an open, competitive online casino market the way Ontario does. Since April 2022, Ontario has allowed private operators to apply for licences and compete for players directly. Manitoba still runs a single-operator model: Manitoba Liquor & Lotteries (MLL), the Crown corporation that also runs the province’s Liquor Marts and lottery products, operates the one legal online casino for Manitoba residents, PlayNow.com. That’s the whole regulated market in this province. Outside that single option, Manitobans who search for online casinos will find dozens of sites willing to take their money and their information, a pattern this paper’s own Local/Canadian News coverage has tracked as provinces across the country adjust their approach to regulated gambling. Some are licensed elsewhere, Malta, Curaçao, the UK, and operate in a legal grey zone for Canadian players; enforcement against them has been inconsistent for years. None of them answers to Manitoba’s regulator, and none of them contributes a dollar back to this province.



How Casino Welcome Bonuses Are Structured and Regulated



A welcome bonus is usually presented as free money: deposit $50, get $50 in bonus funds, sometimes with free spins attached. What matters is the fine print attached to it. Wagering requirements determine how many times you must play through the bonus amount before you can withdraw any winnings; a 30x requirement on a $50 bonus means $1,500 in total wagering before that money is really yours. Game weighting matters too: slots typically count 100% toward that requirement, table games often count 10% or less, which punishes anyone who prefers blackjack over slot spins. Time limits, usually 7 to 30 days, and maximum bet sizes while a bonus is active, round out the list of terms most players skip past.

On PlayNow.com, these terms are published in plain language and reviewed by a provincial Crown corporation with community accountability baked into its mandate, the same mandate that funds Manitoba’s healthcare and education budgets. That’s a meaningfully different relationship than the one an offshore site has with a Manitoba customer.



The Difference Between Licensed Canadian Operators and Offshore Alternatives



This is where the practical stakes are highest. A licensed Canadian platform is subject to specific consumer protections: verified game fairness, dispute resolution through a regulator you can actually reach, and deposit-limit tools that work. An offshore operator answers to a foreign licensing body, if it answers to anyone at all. Winnipeggers who’ve had a withdrawal disputed by an offshore casino know how limited the recourse actually is; there’s no Manitoba office to call and no local regulator with jurisdiction.

Across the country, players comparing regulated options increasingly start by checking a best casino bonus Canada comparison rather than relying on whichever ad appears first. It’s a reasonable way to sort a legitimate Canadian-licensed platform from an offshore look-alike before depositing anything.



Responsible Gambling Resources Available in Manitoba



This part matters more than the bonus terms. MLL runs Informed Gambling, its dedicated responsible-gambling program, which includes deposit and time-limit tools, self-exclusion options, and educational material aimed at helping players recognize when a habit has become a problem before it becomes a crisis. Manitobans concerned about their own gambling, or a family member’s, can call the Manitoba Addictions Helpline, toll-free at 1-855-662-6605, for confidential support. Shared Health, formerly the Addictions Foundation of Manitoba, also provides professional counselling free of charge to anyone who needs it, regardless of ability to pay.

For a community that has always taken care of its own, through the Chesed Shel Emes, through synagogue-run support networks, through the kind of quiet checking-in that happens after a funeral or a hard year, these resources are worth knowing before they’re needed, not after. Chasing a Canadian online casino bonus isn’t worth it if the wagering requirements are already causing strain. That’s a conversation worth having, honestly, inside families and inside the community, before it becomes a private one.



Where to Compare Current Casino Bonus Offers Across Licensed Platforms



None of this is an argument against playing. It’s an argument for playing somewhere accountable, with terms you understand, and for a modest amount you’ve already decided you can afford to lose. Manitoba’s single-operator model makes that comparison simpler than Ontario’s crowded market, but it also means doing the homework on wagering requirements and licensing status matters just as much, if not more, when there’s only one legal option and a long list of unregulated ones competing for the same click. Ask the question before depositing, not after; that’s the same advice this community gives about most things worth being careful with.

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