Features
The Influence of Israeli Affiliate Marketers on the Global Gambling Industry
Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.
Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.
Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.
What is a Gambling Affiliate Business?
A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.
This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.
Top Israeli Affiliate Marketing Businesses
Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:
| Company | Description |
| NeoGames | A leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets. |
| XLMedia | Works with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products. |
| Evoke plc | Promotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships. |
| Playtech | Works alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names. |
| Webpals | Facilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support. |

1. NeoGames
NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.
They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.
As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia
XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.
Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc
Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.
Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech
Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.
Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates
Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.
Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.
Conclusion
Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.
As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.
According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.
Features
The moral degradation of Israel’s far-right is even worse than you think
By Dan Perry (Posted March 27, 2026)
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
This week, an Israeli Knesset member said something that should have been shocking, horrifying and unanimously condemned.
“I stand behind IDF soldiers in every situation,” said Yitzhak Kroizer, a member of the ultranationalist Otzmah Yehudit Party. Even if the “collateral damage is children or women — it does not matter to me.”
“In Jenin, there are no innocent civilians,” he added. “In Jenin, there are no innocent children.”
Kroizer was referring to a genuine tragedy: The killing of almost an entire Palestinian family by Israel undercover forces on March 15, near the village of Tammun. The forces opened fire on the family’s car as they returned from a shopping trip. Waed Bani Ohde, her husband Ali, and two of their young children Othman, 7, and Mohammed, 5, were killed. Two sons survived. The army says the car accelerated toward the forces; Palestinian witnesses say the IDF gave no warning before attacking.
It is tempting to dismiss statements like Kroizer’s as the rhetoric of the extreme. Indeed, I often find myself making that point when talking to people inclined to think the worst of Israel: They do not represent the majority, and not even the immoral government of Prime Minister Benjamin Netanyahu.
But that, while true, is becoming a little too pat.
For it is also true that as time goes, as the wars continue and hearts harden, what Kroizer articulated is a moral framework that is steadily taking hold in the Israeli right.
That’s why the statements were not condemned by anyone associated with the government. And, indeed, Israeli far-right activists responded to the deaths with social media posts rejoicing in the death of the unarmed “terrorists.”
No senior Israeli official apologized for the shooting. No one said publicly that even if the soldiers believed they were acting under threat, the killing of two children demands something more than a routine internal review.
No official has even conceded that this type of event might contribute to agitation and instability in the West Bank, and perhaps spark another uprising. Set empathy aside; even enlightened self-interest is beyond the current Israeli government.
Yes, an investigation has been opened. But military investigations almost never lead to concrete action against the troops. A Guardian report this week revealed that no Israeli citizen has been prosecuted for a killing in the West Bank since 2020, despite a radical uptick in violence; settlers and police have already killed 10 Palestinian civilians this month alone.
The undercover soldiers, especially, are something like the real life version of the international hit Fauda, widely admired for their counter-terrorism activity. There is little appetite for throwing the book at them.
So while it’s tempting to chalk this up as just another tragedy in a long list of tragedies on both sides, it is actually much more: a devastating manifestation of something fundamental — not just a personal tragedy but a national one.
That’s a tragedy I’ve seen unfolding slowly, since even before the Hamas attack of Oct. 7, 2023.
I’ve seen it in the rhetoric of far-right leaders like cabinet ministers Itamar Ben-Gvir and Bezalel Smotrich. But I’ve also seen it firsthand, as when I found myself on wartime television panels where I was besieged by right-wingers enraged at my assertion that innocents have been killed during the war in Gaza. I challenged one of them about whether this idea would include a two-week old baby.
“OK, maybe not the baby!” he conceded, unhappily.
The descent of part of Israeli society into this unforgivable lack of compassion is, some have argued, an inevitable outcome of indefinite control over the Palestinian territories. For years, warnings that rule over millions of disenfranchised Arabs would mutate Israel’s character were treated as excessive, even hysterical.
Israel was not a colonial power in the classic sense, its defenders argued; it was a democracy under siege, navigating impossible dilemmas. The West Bank may be “occupied” but that was justifiable because of the threat its near proximity posed. Israel’s actions might be harsh, but they were necessary, the argument went. It was said that the country’s moral core, despite pressures, would remain intact.
The initial signs after this latest tragedy are not exactly reassuring. Far from condemning Kroizer, as they rightly should have, the cabinet convened this week to offer his party a great gift: the legalization of 30 illegal settlement outposts, including some in “Area A,” which is supposed to be under full Palestinian control.
Israel did not begin this way. Its founding story was deeply bound up with an acute awareness of the need to maintain morality. The early Zionists envisioned a country that would be a “light unto the nations.”
As occupation has become an entrenched reality, most Israelis have wanted to look away; the problem is too complicated. This position may not be possible for much longer. The moral rot is too extreme. But the good news is that it has not infected everything and everyone. Israel’s public broadcaster devoted a segment to the Palestinian family’s tragedy, characterizing Kroizer’s statements as a disgrace.
The humanistic ideas through which Israel once judged itself have eroded. We must now hope that they won’t entirely vanish.
Dan Perry is the former chief editor of The Associated Press in Europe, Africa and the Middle East, the former chairman of the Foreign Press Association in Jerusalem, and the author of two books about Israel. Follow his newsletter “Ask Questions Later” at danperry.substack.com.
The views and opinions expressed in this article are the author’s own and do not necessarily reflect those of the Forward. Discover more perspectives in Opinion. To contact Opinion authors, email opinion@forward.com.
This story was originally published on the Forward.
Features
The Entebbe Alliance Reborn: Why Uganda Is Ready to Fight Iran Alongside Israel
Fifty years ago, Israeli commandos stormed the terminal at Entebbe Airport under the cover of darkness. They engaged in a deadly firefight with Ugandan troops and Palestinian hijackers to rescue over 100 Jewish and Israeli hostages. The daring 1976 raid astonished the world and reshaped modern counterterrorism, but it cost the life of the assault unit’s commander, Lieutenant Colonel Yonatan “Yoni” Netanyahu.
Fast forward to March 2026, and the geopolitical script between Jerusalem and Kampala has flipped entirely. The very soil where Ugandan and Israeli forces once exchanged fire is now the foundation of an emerging alliance aimed squarely at countering the Islamic Republic of Iran.
General Muhoozi Kainerugaba, the chief of Uganda’s armed forces and the son of President Yoweri Museveni, recently shocked the international community with a blunt declaration.
As regional tensions with Iran boiled over into direct military confrontations, Kainerugaba took to social media to draw a definitive line in the sand. He stated that while the world wanted the war in the Middle East to end, any talk of destroying or defeating Israel would bring Uganda into the war on the side of Israel. To physically cement this dramatic pivot, he previously announced that Uganda would erect a statue of Yoni Netanyahu at the exact spot where he fell at Entebbe Airport, framing the monument as a profound gesture designed to strengthen blood relations with Israel.
While some policymakers in Washington and European capitals are quick to dismiss Kainerugaba’s rhetoric as mere social media bluster, doing so overlooks a profound geostrategic realignment occurring in the Global South. This is not just historical poetry or diplomatic hyperbole. It is the public crystallization of Israel’s new “Circle of Partners” framework, a vital evolution of Jerusalem’s traditional defense strategy tailored for an era of multi-front warfare.
For decades, the Israeli defense and intelligence establishments relied heavily on the “Periphery Doctrine.” This strategy involved cultivating quiet but robust ties with non-Arab states to counterbalance a hostile Arab core.
Today, the threat matrix has completely inverted. The Arab core is increasingly allied with Israel, while the primary existential threat is the Iranian regime. Containing and defeating Tehran’s regional ambitions requires strategic depth far beyond the Levant, necessitating a modernized Periphery Doctrine that extends deep into the African continent. Israel recognizes that securing a “Circle of Partners” is no longer optional; it is a tactical imperative.
By cementing ties with Uganda — a Christian-majority, military heavyweight in East Africa — Israel is effectively anchoring a new southern flank. The strategic utility of this partnership becomes undeniable when looking at a map of Iran’s maritime ambitions. Tehran has spent years attempting to weaponize the Red Sea and the Bab el-Mandeb strait, primarily through its funding of Houthi proxies in Yemen, while simultaneously seeking naval footholds in the Horn of Africa. East Africa serves as the geopolitical backdoor to this critical maritime corridor.
Furthermore, as the conflict with Iran expands across multiple domains, an allied Uganda offers Israel unparalleled intelligence-sharing nodes in Sub-Saharan Africa. The Uganda People’s Defense Force possesses deep institutional knowledge of local terror networks and illicit smuggling routes that Iranian proxies frequently exploit. Uganda also provides potential logistical staging grounds that sit safely outside the immediate range of Iran’s conventional ballistic missile umbrella, offering Israel a secure rear base for long-term strategic planning and operational depth.
Equally important is the diplomatic and ideological blow this alliance deals to Tehran. The Iranian regime relies heavily on a manufactured narrative that pits the Global South against a supposedly isolated Israel. At a time when international forums are routinely weaponized to turn Israel into a pariah state, unconditional support from a prominent African Union member shatters Iran’s diplomatic framing. When a leading African military commander publicly volunteers his own forces to defend the Jewish state and honors a fallen Israeli hero on African soil, it signals a shared recognition of the threat posed by radicalism that transcends geography.
In 1976, the raid on Entebbe proved to the world that Israel possessed the operational reach to strike its enemies and defend its citizens anywhere on the globe. In 2026, the emerging Entebbe alliance proves that Israel possesses the diplomatic foresight to build a continental strategic firewall against Iranian hegemony.
Uganda’s willingness to stand shoulder-to-shoulder with Israel is a testament to the shifting tides of global alliances. If Tehran continues to escalate its multi-front war, the ayatollahs will rapidly discover that Israel is not fighting alone, and its “Circle of Partners” reaches much further than the Islamic Republic ever anticipated.
Amine Ayoub, a fellow at the Middle East Forum, is a policy analyst and writer based in Morocco. Follow him on X: @amineayoubx.
Features
Iran Lowers Minimum Age for War Roles to 12, Sparking Outcry Over Child Soldier Use
The Iranian regime has lowered the minimum age for participation in war-related activities to just 12 years old, a move that will likely fuel the concerns of human rights groups, which have condemned Iran’s treatment of children.
In a televised interview with state media, Rahim Nadali, a cultural with Iran’s Islamic Revolutionary Guard Corps (IRGC) in Tehran, announced that the new initiative “For Iran” is recruiting participants to assist with patrols, checkpoints, and logistics.
“Since children are increasingly volunteering to take part, we have lowered the minimum age to 12,” Nadali said, urging young children to join the war effort if they wish.
Rahim Nadali, Cultural Deputy of the IRGC’s Tehran branch (Mar 26, 2026):
“12 and 13-year-old children wanted to participate in Basij checkpoints across the cities. We have lowered the age limit to 12 and above.” pic.twitter.com/lLZy9pU5xm— حافظه تاریخی (@hafezeh_tarikhi) March 26, 2026
Iran International first reported Nadali’s statement, which has since circulated on social media.
As part of the regime’s state media coverage of the US-Israeli war against Iran, this latest announcement has ignited mounting backlash over the use of minors in security‑related roles — a practice that is not new in Iran.
“Recruiting children into military activity is a violation of international laws and the international community must not stay silent,” Iranian-American activist Masih Alinejad posted on social media, along with video of Nadali’s comments. “This is the same regime that lectures the world about morality. But when it comes to survival? They’re willing to send children into danger.”
In the past, widely circulated social media images and videos have repeatedly shown children and teenagers in military-style uniforms cracking down on protests, including during the 2022 Woman, Life, Freedom uprising, which erupted nationwide after Mahsa Amini, a young Kurdish woman, died in a Tehran police station following her arrest for allegedly violating hijab rules.
Under international law, Iran’s move flagrantly violates the Convention on the Rights of the Child, which explicitly prohibits the use of children in military activities, marking a dramatic breach of its global obligations.
Human rights groups have also repeatedly accused Iranian security forces of killing child protesters during past crackdowns.
According to the Center for Human Rights in Iran, more than 200 children were killed during the nationwide anti‑government protests earlier this year, which security forces violently crushed, leaving thousands of demonstrators tortured or killed.
Amnesty International and Human Rights Watch have also documented cases of children being shot, detained, and abused during these latest demonstrations, noting that government forces have repeatedly targeted minors in ways that breach international law.
Iran has a long track record of widespread human rights abuses, including crackdowns on protesters, harassment of activists, threats to minorities, executions of children, violations of women’s rights, and dire prison conditions.
During the January uprising, at least 6,724 protesters, including 236 children, were killed, with another 11,744 cases still under verification, according to the Human Rights Activists News Agency (HRANA). Multiple other reports have estimated that the overall death toll may exceed 30,000.
As in past years, executions remain one of the starkest manifestations of human rights abuses in Iran, with at least 2,488 people executed last year, including 63 women and two children, 13 of them carried out publicly.
Tehran’s latest controversial move comes as Iran has reportedly slammed a US proposal to end the war as “one‑sided and unfair,” a rebuff that has cast doubt on the prospects for a negotiated ceasefire.
US President Donald Trump has warned the Islamist regime it must reach a deal or face a continued onslaught.
“They now have the chance, that is Iran, to permanently abandon their nuclear ambitions and to join a new path forward,” Trump said during a Cabinet meeting at the White House.
“We’ll see if they want to do it. If they don’t, we’re their worst nightmare. In the meantime, we’ll just keep blowing them away.”
