By MYRON LOVE On Wednesday, June 25, about 250 Jewish Winnipeggers  – comprising lifelong residents as well as newer arrivals, came together at the Asper campus to celebrate the 25th anniversary of GrowWinnipeg, an initiative that has revitalized our Jewish community – in our camps, school, synagogues and other institutions and given our community a much more international flavour.
Our community’s population peaked in terms of population in 1961 when Winnipeg Jewry numbered around 20,000.  The years after had been a period of steady decline.  By 1961, most of the Jews living in smaller communities  in the Prairie provinces – the source of much of our ongoing population replenishment up to that point – had largely disappeared.
A s Bob Freedman,  the former CEO of the Jewish Federation of Winnipeg (and its predecessor, the Winnipeg Jewish Community Council),  noted  in his remarks at the 25th anniversary party, by 1986, community leaders recognized that ours was an aging and shrinking community with aging infrastructure.
“We recognized that something had to be done,” he recalled.
The first stage, he pointed out, was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community.  GrowWinnipeg was created to take on the challenge. GrowWinnipeg is unique in its efforts to reach out to young Jewish families throughout the Western world .
The genesis was a chance meeting on an airplane almost 30 years ago between former Manitoba Lieutenant-Governor Janice Filmon – at that time the wife of then-Manitoba premier Gary Filmon, and a Jewish businessman from  Argentina who was contemplating moving to Toronto.  Filmon persuaded him to consider Winnipeg instead. He was impressed by what he saw and suggested that the community send representatives to Buenos Aires to meet with other Argentinian Jewish families who were considering leaving.
That planted the seed.
Shortly thereafter – in 1998 – Larry Hurtig – then the president of the Federation, his son, Jack, and a representative of the provincial government, made an exploratory visit to Buenos Aires to gauge what interest there might be among young Jewish families to consider moving to Winnipeg.
GrowWinnipeg was officially launched in 2000. Our community opened its arms in welcome to the new arrivals who began to arrive, hosting them in our homes and helping them become acclimatized to their new surroundings.
Evelyn Hecht became the principal contact for the newcomers.  “I was lucky that I happened to be working for the Federation when we opened the campus and turned our energies to repopulating our community,” Hecht noted in her remarks at the recent celebration.  “Fortunately, the pieces fell into place at just the right time.”
Those pieces, Hecht related, included: the Manitoba Provincial Nominee Program – which allowed community support groups to recruit specific immigrants; the arrival of a small number of Jewish families from Buenos Aires who encouraged community leaders to look to their former home as a potential source of Jewish immigrants; and the availability of email and the internet. 
The initiative – led by Hecht – recruited a group of local Jewish families who were prepared to host potential immigrants who had begun to come for exploratory visits. The connections made by the new arrivals and their local hosts resulted in many long–lasting friendships, Hccht noted.
She praised Jewish Child and Family Service for helping the new arrivals to become established here and integrate into the community.
Efforts were also made to build a data basis of potential employers for the newcomers.
GrowWinnpeg was kicked off by two visits to Buenos Aires – visits Hecht describes as “exciting and exhausting” – in the early 2000s, when Hecht and other Winnipeg representatives met with potential immigrants and heard their concerns about life and personal safety in Argentina and hopes for the future that Winnipeg might be able to give them.
“I remember,” she said, “the numerous meeting I held in my office on the third floor here listening to people’s excitement and concerns  and answering questions about life in Winnipeg, our Jewish identity, schools, synagogues, employment, housing and especially, safety.  I always emphasized that they would encounter struggles, disappointment and possibly, crises – but I assured them that we would be here to help.
“And I remember feeling so much happiness when people would show up at my door to share good news about babies born, bar and bat mitzvahs, graduations and new jobs – and the numerous times I was in Citizen Court where so many were so proud to receive their citizenship certificates. “
And they are still coming. Dalia Szpiro, Hecht’s successor, reports that, over the past 25 years just under 7,000 people have come here under the aegis of GrowWinnipeg – and not just from Argentina.  We have had families from  Brazil, Uruguay and other South American countries, Mexico, Europe, and, in more recent years, especially from Israel.

For former Israelis I spoke with on the 25th, such as Slava and Karina Pustilnikov, Irena Oz  and Marina Shapiro and her 19-year-old son, Adam,  all of whom have been here for 10 to 15 years, the primary motivation was being in a safer environment.
For Ori Rahima and his wife, Anna  Shapiro, who have been here for seven years and have three children under six, the pull was greater opportunity and a better standard of living.

Then there is Esther Barna, a teacher by training, newly arrived from Budapest.  “Hungary is not a good place to be a Jew,” she says. “There is a lot of antisemitism. I was looking online for a better place to go and came across the GrowWinnipeg website. I love it here.”
In her concluding remarks, Dalia Szpiro, herself an immigrant from Uruguay about 20 years ago, thanked the many Jewish organizations and individuals in the community who have helped to make GrowWinnipeg the success that it is.
“Over 250 volunteers each year meet with our exploratory visitors – opening their homes, their hearts, their time, their insights and their networks,” she noted.   “There is something very special about our community and our province.  Every exploratory visitor who comes here as part of their immigration journey discovers it.
“This 25-year milestone is a reason for pride and celebration – and a renewed commitment to the future.  We are already working on new strategies – to strengthen what we have built, support immigration, foster inclusion and create more opportunities for newcomers to grow and prosper.”