Features
The Atlantic Jewish Council (AJC) has just elected a Winnipegger to the position of president: Naomi Levine
By BERNIE BELLAN From time to time we hear from former Winnipeggers about what they’ve been up to since they left Winnipeg. (And Gerry Posner does a very good job letting Winnipeg Jews know how many ex-Winnipeggers have really “made it” once they left Winnipeg – ouch!)
But recently we were on the receiving end of a phone call from someone who hasn’t actually left Winnipeg; she just makes her home somewhere else for a good part of the year – and no, it’s not Florida, California, or Mexico – it’s in Indian Harbour, Nova Scotia, near Peggy’s Cove – well-known as a tourist destination.
The person who called was Naomi Levine, a name very familiar to many Winnipeggers. Naomi told me she was calling from Nova Scotia, where she has been living for part of the year since she and her late husband, Judge Ian Dubienski, fell in love with the area many years ago.
Nova Scotia? you might wonder. Well, Atlantic Canada doesn’t have a very large Jewish population – only about 7,000. Halifax, which is a 45-minute drive from Peggy’s Cove) – although it doesn’t have a huge Jewish population (2,735 according to the 2021 census) has had significant growth in its Jewish population since the last time figures had been reported (in the 2011 National Household Survey). Of all Canadian cities, only Victoria has shown a more rapid growth relative to what had been reported in the NHS.
During that initial phone call from Naomi, in which she informed me that she had recently been elected president of the Atlantic Jewish Council, I asked her to email me some information about how she came to find herself in that role. During subsequent emails that went back and forth I asked Naomi to flesh out more about her life, her career, and her marriages to two very well known Winnipeggers: (Judge) Ian Dubienski and Arthur Mauro (both of whom have passed on).
What followed was a fascinating series of emails, each one leading me to ask even more questions about Naomi’s very interesting life. What follows is a detailed account largely taken from her own emails, in which she writes about her new role as president of the Atlantic Jewish Council and how she came to find herself in that role. We’ve rearranged her emails first to give some background about Naomi’s life prior to her becoming president of the Atlantic Jewish Council, but in between we’ve also included some information she sent about her involvement as a volunteer, not only with the Winnipeg Jewish community, but with a plethora of organizations outside the Jewish community:
By the way, before you read Naomi’s very interesting life story, here is some information about the Atllantic Jewish Council, taken from its website: “The Atlantic Jewish Council (AJC) has been the cornerstone of Jewish life in the Atlantic Canadian provinces (Nova Scotia, New Brunswick, PEI, and Newfoundland & Labrador) since 1975, acting as the organized Jewish community’s representative and program/service provider for non-religious matters. With only a small staff complement and a modest budget, the AJC relies on the support of over 100 volunteers across Atlantic Canada to move the needle on (its) strategic priorities.”
Here, then, is Naomi’s story:
“My parents were Lou and Sophie Levine. My dad’s parents came from Propoysk, in Belarus. His mother’s maiden name was Duboff.
“My dad owned LONG’s HAT’S MENSWEAR, on Portage Avenue – with Harry Stuart, but around 1958 he became a commercial and estate appraiser, working out of Aronovich and Leipsic. After retirement, he sat on the City of Winnipeg’s tax review board and was instrumental in developing an accredited real estate program. He had been very involved with B’nai Brith and was Chair of Hillel. It was my dad who brought Reb Zalman Schachter to Winnipeg to be the rabbi for Hillel.
“My mother’s maiden name was Bookhalter. Her mother’s maiden name was Lockshin. My mom’s family was from Novozybkov, near Chernobyl. Her grandfather was the pivotal founder of the Lubavitcher Synagogue. Her dad, Pinyeh Bookhalter, owned a garment factory – Ontario Garment, on Princess Street. My mom did her B.A. at the University of Manitoba and worked for her dad before marrying. She was supposed to have gone to medical school but, she said, my dad cried for two weeks, so she married him.
“I have one younger brother, Martin Levine, who was with the Canadian Foreign Service, and who specialized in immigration policy. He lives in Ottawa and continues to present lectures to Canadian immigration lawyers.
“I went to Talmud Torah until Grade 10 and then had to switch to Grant Park High School because we moved to the south end. The difference (in my view) was enormous. At Talmud Torah, we learned to love study, reading, learning. At Grant Park, we learned to date.
“After my B.A., (1968), I did a Master’s Degree in Irish Theatre – not a very marketable commodity. I went into Law at the U of M and graduated with an LL.B. In 1976. I articled with the Manitoba Department of Prosecutions and was called to the Bar in 1977. I then moved to Ottawa for three years (with my husband, Ian (Judge) Dubienski, and worked in the policy wing of the Department of Justice. When we came back to Winnipeg, I developed my own practice – primarily in criminal law, also in human and civil rights law.
“In 1991, I changed from being a ‘courtroom’ lawyer to delve into the world of harassment – sexual, emotional and criminal; conflict of interest; and abuse of power. I had two offices – at the University of Winnipeg and at Red River College, and conducted inquiries for them and for other clients, such as governments, hospitals, universities, public schools, arts organizations, sports organizations, churches and others. I joined an American association called the National Association of College and University Attorneys and presented on matters related to freedom of speech and expression, comparing the differences in interpretation between Canada and the States.
“My late husband, Ian Dubienski, had been Chief Judge of Manitoba’s Provincial Court and was seconded by then-Prime Minister Pierre Trudeau to look at sentencing principles across Canada. I travelled with him and have been to all the provinces and territories.
“In 1979, Ian and I decided we wanted, eventually, to have a home in Nova Scotia. We had been visiting three times a year, fell in love with the area, and bought a house in July 1997. Later, in 2003, I bought a house in Indian Harbour, on the Aspotogan peninsula – which is where I live now – when I’m in Nova Scotia. Indian Harbour is a few miles from Peggy’s Cove and about 1/2 hour from Halifax.
“Ian and I had two dogs (a malamute and a bouvier). Our bouvier, Teuchter (Gaelic for ‘farmer’; not Jewish for ‘daughter’) died two weeks before Ian.
“Ian died of cancer in January 1998. For 10 years I drove my malamute, ‘Fleurie,’ back and forth between Winnipeg and Nova Scotia. Fleurie was with me for five years in the house in Indian Harbour before she too, died.
“Five years after Ian’s death, I met Arthur (Mauro). I had been associated with an international organization that negotiated for peace in war-torn countries and, when I read about Arthur’s founding the Institute for Peace and Justice at the U of M, I decided to meet him, in October 2001. It led to marriage in January of 2003. (Arthur Mauro died two years ago – in 2023.)
“I still sit on the Board of the Mauro Institute for Peace and Justice.”
“In 2000, the Canadian government amended the National Defence Act, to form the Canadian Forces Grievance Board, as an arms-length tribunal to sit, quasi judicially on all matters concerning the Canadian Armed Forces. I was one of the four judges who were appointed to that board. While I lived in and practiced law in Winnipeg, I had an office in Ottawa and sat on cases across the country. I was taken to every base in Canada and was impressed with the dedication and commitment of Canada’s Army, Air Force and Navy. I served in that position for seven years.
“I also became a journalist. I had started my involvement with Peter.Gzowski on his morning show, appearing somewhat regularly to talk about anything from cod fishing off Newfoundland, to food service on Air Canada. Then, CBC Manitoba asked me to do a weekly piece called ‘Levine’s Law.’ Terry McLeod was then the host and every Tuesday morning, he and I would talk about issues of international, national and local concern. I would analyze those issues from legal and ethical standpoints. I loved working with Terry. He was and is a mensch and an excellent interviewer.”
Now retired, in another email Naomi wrote some more about her career:
“After I retired from practice the then dean of the Asper School of Business, Glen Feltham, asked me to develop the Executive MBA program. I also became the Director of the Centre for Higher Education, Research and Development, situated at the University of Manitoba, which trains all presidents, vice-presidents and deans of Canadian colleges and universities.
“I finally retired completely when Arthur decided he wanted to spend four months a year in Palm Desert. I had done some painting, and found a wonderful art studio that I go to four days a week in Palm Desert. And I became a volunteer for the Palm Springs Jewish Film Festival.
“I’ve been fortunate in being able to have a wonderful group of friends in Winnipeg, Nova Scotia and Palm Desert. Arthur had been declining over a period of three years and died, at 96 years, in August 2023. Those three years were very difficult. My life was consumed with trying to keep Arthur alive and engaged. I had no time for anything, or anyone else. My ‘respite’ was my weekly modern Hebrew tutorial through the Rosen School of Hebrew, and occasional trips to Nova Scotia.
(Ed. note: I had asked Naomi to describe in some detail her career, but I was floored when she sent me a list of the boards and committees on which she served while she was in Winnipeg. You can read Naomi’s full resumé at the end of this article.)
But, here’s one paragraph that describes some of Naomi’s eclectic interests – outside of law and volunteering on a host of committees:
“I received an Homorary Doctorate of Laws (LL.D.) from the University of Manitoba in 2019. I was Chair of the Board of the Winnipeg Art Gallery for a number of years. When I’m in Palm Desert I paint and one of my pieces, a portrait of Ariel Sharon, was in the recent Jewish artists show at the Rady JCC. I’m painting a series of Israeli prime ministers.”
“For seven years I represented Manitoba in the National Board of the Confederation Centre for the Arts in Charlottetown, Prince Edward Island.”
As previously noted, Naomi went to Talmud Torah for 10 years, and later she went to Israel during the Six Dar War. She writes that she remains “an avid Zionist. I take a weekly Modern Hebrew tutorial with my tutor from the Rosen School of Hebrew, accredited by the Hebrew University.”
“I have only one cousin in Winnipeg – Sheryl Levine, but she is much younger than I am and we hadn’t been close. That has changed and now we are. Also, my cousin – Marc Levine’s son – Hart and his family , live in Winnipeg. I haven’t been seeing them as often as they or I would like, but that will change too.
But, as Arthur was dying, I found two new friends who are now my ‘family’: Lorne and Paulette Weiss (and their children, Richard and Allison). I have no idea how I would have managed without their kindness, generosity, love and their two border terriers. I have always adored dogs but had none after my malamute died, so ‘Maize’ and ‘Lucie’ are my joy. Paulette and I met through a MahJong class at the Rady, but I had known Lorne years ago. He was, then, an extremely intelligent and very engaging young man and, now, many years later, he is still clever, very funny, analytical and passionate about his family, his friends and his two border terriers. Lorne is one of the most generous people I know with a desire and ability to help others. Paulette has a pure heart; she is intuitive, and loving, and everything she does, is done with style and class. My extremely good luck is in their making me part of their family. Lorne and I were two of six young people who volunteered and were sent to Israel to help in 1967, during the Six Day War. He was then a lovely young man and he has become a lovely older man. And Paulette is pure heart.
“I now divide my time between Winnipeg, Nova Scotia and Palm Desert. My new position, as president of the Atlantic Jewish Council, is a wonderful opportunity to give back to Atlantic Canada, a place that has been so good to me. And, to be able to get involved not only in its Jewish life but in the Canadian Jewish community at large. I suspect that few people of my age have the good fortune to be starting a new and exciting adventure.
“It is my view that many Canadians, particularly Westerners, have no or little familiarity with Atlantic Canada and its Jewish communities.
“The first Canadian city that most Jewish settlers saw was Halifax, when they entered Canada through Pier 21, which operated from 1895-1915. Now, Pier 21 is the repository for all the records of the immigrants who came to Canada, and many Jewish people can track their ancestors’ arrivals through the research room of The Canadian Museum for Immigration in Pier 21, on the Halifax waterfront. Their records go back to around 1865.
“My responsibilities as president of the Atlantic Jewish Council will be to act as the voice of the Atlantic Jewish community, to support and connect them to Israel; to engage Jewish youth through Hillel and its camp (Camp Kadimah); to educate about the Holocaust and human rights; to foster relations with governments and non Jewish organizations; and to support Israel.
“While the Jewish population of Atlantic Canada is small, it is growing. Jewish immigrants, mainly from Israel and Russia are settling there and others are being encouraged to come. The Jewish communities are extremely active and involved in Yidishkeit, the celebration of Jewish life and support of Israel. The synagogues are Orthodox and Reform. As well, Chabad has a large presence, as does Hillel.
“When I was asked to take this position, I was excited about the possibility of making connections between the Atlantic Jewish community and the rest of Canada. My first phone call was to Jeff Lieberman (CEO of the Jewish Federation of Manitoba), and we were both excited about the possibility of joint initiatives.
“I will not be leaving Winnipeg, even as I spend a great deal of time in Atlantic Canada. I am still very involved in organizations in Winnipeg. I remain Chair of the Investments Committee of the Shaarey Zedek, and am a committee member of the Women’s’ Endowment Fund of the Jewish Foundation of Manitoba.
“I remain a passionate Zionist. I feel that, with ever-increasing antisemitism, it is important for Canadian communities to connect with each other and to support each other. “
Naomi encourages Manitobans who have an interest in Jewish Atlantic Canada to contact her. She can be reached at: Nzlevine@icloud.com.
Naomi Levine resumé:
Committee and Discipline Committee
Canada Summit of the Arts, Advocacy Committee
• ⁃ Folk Art Council of Winnipeg, representing the Irish Association of Winnipeg)
Strategy Group Canada (strategic planning in international peace building, conflict prevention and human capital development). Board Member Manitoba Association for Rights and Liberties, Board Member Prairie Public Broadcasting ( North Dakota), Board Member
• ⁃ Winnipeg Humane Society, Board Member
Arbitration and Mediation Institute of Manitoba, Board Member Winnipeg Symphony Orchestra, Board Member
Sport Manitoba,
Consultant
Sport Nova Scotia. Consultant
Denturist Association of Manitoba, Complaints Committee Scouts Canada, Manitoba Council, Honourary Scout
National Association of College and University Attorneys (USA)
• ⁃ Manitoba Arts Council, Board Member
Lawyers and Jurists for Soviet Jewry, Chair, Manitoba Region Irish Association of Manitoba, Member of the Board and Lawyer Manitoba Association of Rights and Liberties Legal Aid Manitoba, Vice Chair
Manitoba Trial Lawyers Association
Manitoba Society of Criminology, Board Member Prairie Theatre Exchange, Board Member Rainbow Stage, Board Member
• ⁃ Winnipeg Jewish Theatre Association, Board Member
Winnipeg Jewish Community Council, Vice President
Features
Israel Has Always Been Treated Differently
By HENRY SREBRNIK We think of the period between 1948 and 1967 as one where Israel was largely accepted by the international community and world opinion, in large part due to revulsion over the Nazi Holocaust. Whereas the Arabs in the former British Mandate of Palestine were, we are told, largely forgotten.
But that’s actually not true. Israel declared its independence on May 14,1948 and fought for its survival in a war lasting almost a year into 1949. A consequence was the expulsion and/or flight of most of the Arab population. In the immediate aftermath of the Second World War, millions of other people across the world were also driven from their homes, and boundaries were redrawn in Europe and Asia that benefited the victorious states, to the detriment of the defeated countries. That is indeed forgotten.
Israel was not admitted to the United Nations until May 11, 1949. Admission was contingent on Israel accepting and fulfilling the obligations of the UN Charter, including elements from previous resolutions like the November 29, 1947 General Assembly Resolution 181, the Partition Plan to create Arab and Jewish states in Palestine. This became a dead letter after Israel’s War of Independence. The victorious Jewish state gained more territory, while an Arab state never emerged. Those parts of Palestine that remained outside Israel ended up with Egypt (Gaza) and Jordan (the Old City of Jerusalem and the West Bank). They were occupied by Israel in 1967, after another defensive war against Arab states.
And even at that, we should recall, UN support for the 1947 partition plan came from a body at that time dominated by Western Europe and Latin American states, along with a Communist bloc temporarily in favour of a Jewish entity, at a time when colonial powers were in charge of much of Asia and Africa. Today, such a plan would have had zero chance of adoption.
After all, on November 10, 1975, the General Assembly, by a vote of 72 in favour, 35 against, with 32 abstentions, passed Resolution 3379, which declared Zionism “a form of racism.” Resolution 3379 officially condemned the national ideology of the Jewish state. Though it was rescinded on December 16, 1991, most of the governments and populations in these countries continue to support that view.
As for the Palestinian Arabs, were they forgotten before 1967? Not at all. The United Nations General Assembly adopted resolution 194 on December 11, 1948, stating that “refugees wishing to return to their homes and live at peace with their neighbours should be permitted to do so at the earliest practicable date, and that compensation should be paid for the property of those choosing not to return and for loss of or damage to property which, under principles of international law or equity, should be made good by the Governments or authorities responsible.” This is the so-called right of return demanded by Israel’s enemies.
As well, the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) was established Dec. 8, 1949. UNRWA’s mandate encompasses Palestinians who fled or were expelled during the 1948 war and subsequent conflicts, as well as their descendants, including legally adopted children. More than 5.6 million Palestinians are registered with UNRWA as refugees. It is the only UN agency dealing with a specific group of refugees. The millions of all other displaced peoples from all other wars come under the auspices of the UN High Commissioner for Refugees (UNHCR). Yet UNRWA has more staff than the UNHRC.
But the difference goes beyond the anomaly of two structures and two bureaucracies. In fact, they have two strikingly different mandates. UNHCR seeks to resettle refugees; UNRWA does not. When, in 1951, John Blanford, UNRWA’s then-director, proposed resettling up to 250,000 refugees in nearby Arab countries, those countries reacted with rage and refused, leading to his departure. The message got through. No UN official since has pushed for resettlement.
Moreover, the UNRWA and UNHCR definitions of a refugee differ markedly. Whereas the UNHCR services only those who’ve actually fled their homelands, the UNRWA definition covers “the descendants of persons who became refugees in 1948,” without any generational limitations.
Israel is the only country that’s the continuous target of three standing UN bodies established and staffed solely for the purpose of advancing the Palestinian cause and bashing Israel — the Committee on the Exercise of the Inalienable Rights of the Palestinian People; the Special Committee to Investigate Israeli Practices Affecting the Human Rights of the Palestinian People; and the Division for Palestinian Rights in the UN’s Department of Political Affairs.
Israel is also the only state whose capital city, Jerusalem, with which the Jewish people have been umbilically linked for more than 3,000 years, is not recognized by almost all other countries.
So from its very inception until today, Israel has been treated differently than all other states, even those, such as the Democratic Republic of Congo, Somalia, and Sudan, immersed in brutal civil wars from their very inception. Newscasts, when reporting about the West Bank, use the term Occupied Palestinian Territories, though there are countless such areas elsewhere on the globe.
Even though Israel left Gaza in September 2005 and is no longer in occupation of the strip (leading to its takeover by Hamas, as we know), this has been contested by the UN, which though not declaring Gaza “occupied” under the legal definition, has referred to Gaza under the nomenclature of “Occupied Palestinian Territories.” It seems Israel, no matter what it does, can’t win. For much of the world, it is seen as an “outlaw” state.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Why New Market Launches Can Influence Investment Strategies
New market launches play a critical role in shaping how investors plan, diversify, and execute their financial strategies. When a company transitions from private ownership to public trading, it creates fresh opportunities for capital participation, valuation discovery, and long-term growth assessment. An upcoming IPO often attracts retail and institutional investors alike, as it offers an opportunity to invest at an early public stage. These launches influence market sentiment, sector momentum, and portfolio allocation decisions, making them an important consideration for anyone seeking to align investment strategies with evolving market dynamics. Understanding how new listings affect pricing, risk, and long-term potential helps investors make more informed, disciplined choices.
Understanding the Role of New Market Launches
New market launches introduce fresh capital, innovation, and competition into public markets. They often signal broader economic trends and provide insights into emerging sectors. For investors, these launches are more than just new tickers—they shape market behavior and strategic planning.
● Expanding Market Opportunities
New listings expand the investable universe by introducing companies that were previously inaccessible. This allows investors to explore new industries, technologies, or business models, helping diversify portfolios and reduce reliance on mature or saturated sectors.
● Price Discovery and Valuation Dynamics
Initial listings go through a price-discovery phase in which demand and supply determine valuation. This process can create short-term volatility but also offers strategic entry points for investors who understand fundamentals and market sentiment.
● Capital Flow Redistribution
When new companies enter the market, capital often shifts from existing stocks to new offerings. This redistribution can influence sector performance and temporarily affect broader indices, thereby altering portfolio allocation strategies.
● Reflection of Economic Confidence
A steady flow of new listings often reflects positive economic sentiment and business confidence. Investors monitor these signals to gauge market health and adjust their equity exposure accordingly.
● Increased Market Liquidity
New launches contribute to overall market liquidity by increasing the number of tradable shares. Increased liquidity improves price efficiency and offers investors more flexibility in executing trades.
How New Listings Shape Investor Decision-Making
Investment strategies are not static; they evolve based on market conditions and available opportunities. New market launches influence how investors assess risk, timing, and portfolio balance.
● Risk Assessment and Appetite
Newly listed companies may carry higher uncertainty due to limited public financial history. Investors must evaluate their risk tolerance and decide whether early exposure aligns with their overall strategy.
● Portfolio Diversification
Including new listings can enhance diversification by adding exposure to different revenue models or growth stages. This helps balance portfolios that may be overly concentrated in established companies.
● Short-Term vs Long-Term Strategies
Some investors seek short-term gains driven by listing momentum, while others focus on long-term value creation. Understanding this distinction helps align new investments with broader financial goals.
● Sector Rotation Strategies
New listings often emerge from high-growth sectors. Investors may rotate capital into these sectors early, anticipating future expansion and innovation-led growth.
● Behavioral Influence on Markets
Public interest and media coverage surrounding new listings can influence investor behavior. Awareness of sentiment-driven movements helps investors avoid emotional decision-making.
Evaluating New Market Launches Effectively
Not all new listings present equal opportunities. A structured evaluation framework helps investors separate strong prospects from speculative risks.
● Business Model Strength
Understanding how a company generates revenue and maintains profitability is a fundamental part of evaluating new market entrants. A well-defined business model shows how products or services create value for customers and how that value is monetized. Scalable models, diversified revenue streams, and predictable income sources often indicate stronger resilience and long-term investment potential, especially in competitive or evolving industries.
● Financial Transparency
Clear and detailed financial disclosures help investors assess a company’s overall health and risk profile. Reviewing revenue growth, operating margins, debt obligations, and cash flow stability provides insight into financial discipline and sustainability. Transparent reporting practices reflect management accountability and reduce uncertainty, enabling investors to make informed decisions based on reliable data rather than speculation.
● Competitive Positioning
A company’s ability to compete effectively within its industry is a key determinant of future performance. Investors analyze market share, differentiation strategies, pricing power, and barriers to entry to understand competitive advantages. Strong positioning suggests the company can defend its market position, withstand competitive pressures, and capitalize on emerging opportunities over time.
● Management and Governance
Leadership quality plays a crucial role in long-term value creation. Experienced executives with a track record of execution, combined with robust corporate governance structures, signal operational credibility. Transparent decision-making, independent oversight, and ethical practices help reduce risk and align management actions with shareholder interests, particularly for newly listed companies.
● Growth Sustainability
While rapid expansion can attract attention, sustainable growth is what supports lasting returns. Investors assess whether realistic assumptions, operational capacity, and consistent market demand support growth projections. Balanced expansion strategies that prioritize profitability, efficiency, and long-term planning are often viewed as more reliable than aggressive growth that strains resources or increases financial risk.
Strategic Timing and Market Conditions
The success of an upcoming IPO is closely linked to strategic timing and prevailing market conditions, which significantly influence investor response and post-listing performance. Market sentiment plays a decisive role, as optimistic, growth-driven environments often generate strong demand for new listings, supporting positive price momentum after debut. In contrast, cautious or volatile markets can suppress enthusiasm, limiting upside potential even for fundamentally strong companies. Alongside sentiment, macroeconomic factors such as interest rate trends, monetary policy direction, and fiscal measures shape capital allocation decisions. Lower interest rates generally encourage investors to seek growth opportunities through IPOs, while tighter policy conditions may dampen risk appetite. Together, timing, sentiment, and policy context form a critical framework for investors to evaluate entry strategies for upcoming IPOs.
Conclusion
New market launches have a meaningful influence on investment strategies by introducing fresh opportunities, shifting capital flows, and shaping market sentiment. From diversification and growth exposure to timing and risk management, these listings require thoughtful evaluation and disciplined execution. By understanding their broader impact and aligning participation with financial goals, investors can integrate new opportunities into well-structured portfolios while maintaining balance and long-term focus.
Features
Are Niche and Unconventional Relationships Monopolizing the Dating World?
The question assumes a battle being waged and lost. It assumes that something fringe has crept into the center and pushed everything else aside. But the dating world has never operated as a single system with uniform rules. People have always sorted themselves according to preference, circumstance, and opportunity. What has changed is the visibility of that sorting and the tools available to execute it.
Online dating generated $10.28 billion globally in 2024. By 2033, projections put that figure at $19.33 billion. A market of that size does not serve one type of person or one type of relationship. It serves demand, and demand has always been fragmented. The apps and platforms we see now simply make that fragmentation visible in ways that provoke commentary.
Relationship Preferences
Niche dating platforms now account for nearly 30 percent of the online dating market, and projections suggest they could hold 42 percent of market share by 2028. This growth reflects how people are sorting themselves into categories that fit their actual lives.
Some want a sugar relationship, others seek partners within specific religious or cultural groups, and still others look for connections based on hobbies or lifestyle choices. The old model of casting a wide net has given way to something more targeted.
A YouGov poll found 55 percent of Americans prefer complete monogamy, while 34 percent describe their ideal relationship as something other than monogamous. About 21 percent of unmarried Americans have tried consensual non-monogamy at some point. These numbers do not suggest a takeover. They suggest a population with varied preferences now has platforms that accommodate those preferences openly rather than forcing everyone into the same structure.
The Numbers Tell a Different Story
Polyamory and consensual non-monogamy receive substantial attention in media coverage and on social platforms. The actual practice rate sits between 4% and 5% of the American population. That figure has remained relatively stable even as public awareness has increased. Being aware of something and participating in it are separate behaviors.
A 2020 YouGov poll reported that 43% of millennials describe their ideal relationship as non-monogamous. Ideals and actions do not always align. People answer surveys about what sounds appealing in theory. They then make decisions based on their specific circumstances, available partners, and emotional capacity. The gap between stated preference and lived reality is substantial.
Where Young People Are Looking
Gen Z accounts for more than 50% of Hinge users. According to a 2025 survey by The Knot, over 50% of engaged couples met through dating apps. These platforms have become primary infrastructure for forming relationships. They are not replacing traditional dating; they are the context in which traditional dating now occurs.
Younger users encounter more relationship styles on these platforms because the platforms allow for it. Someone seeking a conventional monogamous partnership will still find that option readily available. The presence of other options does not eliminate this possibility. It adds to the menu.
Monopoly Implies Exclusion
The framing of the original question suggests that niche relationships might be crowding out mainstream ones. Monopoly means one entity controls a market to the exclusion of competitors. Nothing in the current data supports that characterization.
Mainstream dating apps serve millions of users seeking conventional relationships. These apps have added features to accommodate other preferences, but their core user base remains people looking for monogamous partnerships. The addition of new categories does not subtract from existing ones. Someone filtering for a specific religion or hobby does not prevent another person from using the same platform without those filters.
What Actually Changed
Two things happened. First, apps built segmentation into their business models because segmentation increases user satisfaction. People find what they want faster when they can specify their preferences. Second, social acceptance expanded for certain relationship types that previously operated in private or faced stigma.
Neither of these developments amounts to a monopoly. They amount to market differentiation and cultural acknowledgment. A person seeking a sugar arrangement and a person seeking marriage can both use apps built for their respective purposes. They are not competing for the same resources.
The Perception Problem
Media coverage tends toward novelty. A story about millions of people using apps to find conventional relationships does not generate engagement. A story about unconventional relationship types generates clicks, comments, and shares. This creates a perception gap between how often something is discussed and how often it actually occurs.
The 4% to 5% practicing polyamory receive disproportionate coverage relative to the 55% who prefer complete monogamy. The coverage is not wrong, but it creates an impression of prevalence that exceeds reality.
Where This Leaves Us
Niche relationships are not monopolizing dating. They are becoming more visible and more accommodated by platforms that benefit from serving specific needs. The majority of people seeking relationships still want conventional arrangements, and they still find them through the same channels.
The dating world is larger than it was before. It contains more explicit options. It allows people to state preferences that once required inference or luck. None of this constitutes a takeover. It constitutes an expansion. The space for one type of relationship did not shrink to make room for another. The total space grew.