Uncategorized
The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
—
The post The Hanukkah merch market has exploded. But are Jews feeling more represented? appeared first on Jewish Telegraphic Agency.
Uncategorized
Will Trump’s Peace Plan for Gaza Actually Lead to the Next War in the Region?
FILE PHOTO: US President Donald Trump is interviewed by Reuters White House correspondent Steve Holland (not pictured) during an exclusive interview in the Oval Office in the White House in Washington, D.C., U.S., January 14, 2026. REUTERS/Evelyn Hockstein/File Photo
Donald Trump wants to create peace in Gaza. He wants headlines that frame him as a historic dealmaker and a global statesman. But behind the carefully staged announcements and the language of “stability” and “prosperity,” Trump’s newly assembled Gaza peace structure reveals a misplaced trust in failed diplomatic elites, and fails to accurately account for Israel’s security realities.
The appointment of Sigrid Kaag to Trump’s Gaza Executive Board is emblematic of this problem.
Kaag is frequently portrayed as an experienced, neutral technocrat. Her defenders point to decades of United Nations service and her time as a Dutch minister as proof of professionalism. Yet in the Middle East, neutrality is not an abstract virtue; it has concrete consequences. And the institutional culture in which Kaag built her career has consistently betrayed Israel, while empowering those who undermine it.
This is not a personal attack. It is a political assessment.
For decades, the United Nations has approached the Israeli-Palestinian conflict through a deeply flawed lens. Israel is treated as a permanent suspect, the Palestinian leadership as a perpetual victim, and terrorism as an unfortunate but contextualized byproduct of “despair.”
This framework did not begin with Kaag, but she rose within it, succeeded within it, and continues to represent it.
That same UN ecosystem once elevated Yasser Arafat from terrorist mastermind to international statesman, without demanding that he dismantle the machinery of violence. The results were catastrophic: waves of suicide bombings, incitement, and a peace process that collapsed under the weight of its own dishonesty.
The lesson should have been clear. Instead, the same thinking persists.
Figures like Kaag emphasize humanitarian access, reconstruction, and governance mechanisms while consistently avoiding the core issue: Gaza’s problems are not caused by a lack of international oversight, but by the systematic indoctrination of hatred and the glorification of violence. Without confronting that reality, no amount of technocratic management will bring peace.
Donald Trump’s political history shows a consistent pattern at times: grand gestures, dramatic announcements, and a hunger for recognition that can override strategic depth.
The Gaza peace plan features these elements, and that’s a bad omen for the future of peace in the region.
Rather than anchoring Gaza’s future in hard security guarantees for Israel, clear red lines against terror financing, and ideological deradicalization, Trump has surrounded himself with figures whose records suggest the opposite: a preference for “balance,” moral equivalence, and pressure on Israel to accommodate the unacceptable.
Unfortunately, it seems that Gaza is being used as a stage, not treated as a powder keg.
And Israel will pay the price if this experiment fails.
The composition of Trump’s Gaza councils should alarm anyone who understands the region. UN veterans, European moral arbiters, and political figures with long histories of criticizing Israel’s self-defense now sit at the table defining “peace.”
What is absent is just as telling as what is present.
There is no serious focus on dismantling terror ideology. No insistence on ending incitement. No recognition that Gaza’s suffering is directly linked to Hamas’ strategy of embedding itself within civilian infrastructure, and radicalizing the population against Israel.
Instead, Israel is once again expected to prove restraint, flexibility, and goodwill, while its enemies are treated as stakeholders rather than threats.
Trump’s defenders will argue that engagement is better than isolation, and that new structures are better than stalemate. But engagement without moral clarity is not diplomacy. It is delusion.
By empowering figures whose careers were shaped by institutions that consistently misinterpret Palestinian politics and excuse extremist behavior, Trump is not stabilizing Gaza. He is laying the groundwork for the next crisis.
Trump should prioritize hard truths over flattering headlines. He should reject failed diplomatic paradigms instead of recycling them. And he should stop mistaking international applause for strategic success.
Peace built on denial is not peace at all.
It is merely the pause before the next war.
Sabine Sterk is the CEO of Time To Stand Up For Israel.
Uncategorized
Are We Living Through the Synagogue Burnings of the 2020s?
Smoldered remains of the Beth Israel Congregation’s library in Jackson, Mississippi. Photo: Screenshot.
Six months ago, I stood on the grounds of Beth Israel Congregation in Jackson, Mississippi. I observed a sign that read in bold, “Bombings In Jewish Community.”
I was curious about the history, so I leaned in and read further: “In 1967, Beth Israel broke ground for a new synagogue on Old Canton Road. The first service was held that March. Six months later, the Ku Klux Klan bombed the new synagogue.”
I have visited synagogues across the United States, and spent years studying Jewish history through firsthand experiences visiting sanctuaries, cemeteries, memorials, and communities that thrived in places many already forget that Jews ever lived in.
So coming across a sign of a synagogue being attacked in the 1960s felt horrifying, but not unfamiliar. American Jewish history knows well what living under the shadows of hate feels like — especially in those years when Jews were accused by extremists of “masterminding a plot to ruin America.”
That led to the synagogue bombings of the late 1950s, where justice never arrived in many of the cases.
After reading that sign, I walked the garden of the Beth Israel Congregation, which has a Holocaust memorial formed from seven glass structures, each representing a part of the Holocaust. One of them depicts the Ghetto, another one Kristallnacht. One that caught my eye, was for the victims who wore striped clothes. Another one depicts the book burnings. I found myself thinking of my own family history, as all of my great-grandparents were Holocaust survivors.
And yet, I stood there grateful. Grateful to be an American Jew living freely, enjoying the unalienable rights this country promises its citizens. Grateful for raising my children in a land that, with all its flaws, has been a safe haven for Jewish life.
Still like many American Jews, I asked myself: Could another synagogue be attacked? Could our books burn again? Could this history return in a new form? And most of all, could the unthinkable become thinkable again?
Earlier this month, that question was answered — painfully.
Federal authorities say a 19-year-old admitted that he set fire to Beth Israel because of the building’s “Jewish ties.” The fire consumed portions of the building, some Torah scrolls, and memories of a defiant and historic Jewish community.
Synagogue attacks are often treated as isolated incidents. A tragedy for a few. An investigation for authorities. A bit of solidarity from some, and the news cycle moves on.
They are no longer reported as “The 1950s Synagogue Bombings,” which is how they were in the past, and even has its own dedicated Wikipedia page.
But looking back, over the past few years, multiple synagogues and Jewish centers in the United States have been targeted by fire.
Some have been prosecuted as arson, while most carried hate crime charges. In Texas, a man was charged and sentenced after admitting guilt to a hate crime and arson connected to an attempt to burn down Congregation Beth Israel in Austin. In Arizona, the Justice Department announced a hate crime charge tied to the Khal Chasidim synagogue fire in Casa Grande. In Florida, prosecutors charged a man tied to the fire at the Chabad Jewish center in Punta Gorda, stating that the man had “hatred towards Jewish people.”
But the latest attack in Jackson, Mississippi is symbolic. It’s not another one — it is a second act by fire on the same platform, nearly 60 years apart.
We live in a faster world now — social media, constant noise, outrage, and excitement. We often skim through things that should make us stop.
We treat extremists’ behavior as news, and hateful rhetoric as theater or comedy. We rarely pause. But standing at the Beth Israel Congregation months ago, reading what happened in 1967, worrying about what could happen again and then watching my worry become a reality — has forced me to pause and ask are we living through “The 2020s Synagogue Burnings?”
American Jewry changed dramatically over the last 60 years. Jews have done very well in this country, with most still holding onto their Judaism. And yet it pains me to say that hatred did not disappear. It changed its vocabulary, its slogans, its platforms, its activists, and its camps. But the basic “Jews are the problem” is maintained. Our houses of worship are burning throughout the land.
Jew hatred travels. It mutates. Sometimes it wears the nationalism hat, other times the “social justice” hat, and other times it wears the libertarian hat. Sometimes it’s just a joke. But the line is not hard to draw when we’re willing to draw it consistently.
When leaders in our country dismiss Nazi rhetoric as “Kids being kids” and brand them as “stupid jokes” or when Jewish leaders and politicians choose to politicize antisemitism and make it a partisan tool, it sends a confusing and ultimately a harmful message.
We should be clear.
Hate towards any group of people is wrong. Hate towards Jews for being Jewish is wrong. Nazi “jokes” are not childish or stupid, they’re corrosive. Praising terror groups is evil. Harassing a visible Jew in the streets with any political chants just because you recognize a Jew and want to intimidate him — is evil.
We the Jewish community have work to do, too. We cannot let our public voice become only “look at what they did to us.” We cannot let bigots frame the story of American Jewish life as one of living in the shadows.
While speaking of and confronting bigotry, which is real and dangerous, we should also insist on our truth and shine light — that Jewish life here has contributed quietly and profoundly to the country’s civic and moral fabric, and that our contributions, just like the contributions of many others in the country, have shaped our country for the better.
And while we do not have to justify our existence and right to belong, it is still a mistake that we allow our identity in the American public to be reduced to one of victimhood.
I am a Jewish father, and a patriot of this country. And I keep returning to the most difficult question: will my children and grandchildren read this 60 years from now and conclude the same — that nothing has changed? Or will we as a collective finally do better?
The writer is an Orthodox Jewish New York businessman.
Uncategorized
Palestinian Authority Admits Its True Goal: Israel ‘Is Doomed to Perish’
French President Emmanuel Macron welcomes Palestinian President Mahmoud Abbas at the Elysee Palace in Paris, France, Nov. 11, 2025. Photo: REUTERS/Benoit Tessier
The Palestinian Authority (PA) consistently indoctrinates Palestinians to believe that Israel’s demise is inevitable and is an inherent form of justice.
This message is delivered by senior PA leaders and is reinforced repeatedly across official PA media, including news programs, children’s education, political commentary, poetry, and international forums broadcast to the Palestinian public.
This doctrine has been articulated again recently by Abbas Zaki, a senior Fatah leader and member of the Central Committee, the PA’s ruling party:
Fatah Central Committee member Abbas Zaki: “In the end, the winner is the one who remains on the land … and those who will remain are the ones with the idea, the idea that says there is no escaping the fact that this land will be liberated, and that the land of peace cannot be based on revenge.
Israel is doomed to perish.” [emphasis added]
[Arabi 21, London-based Arab news website, Jan. 9, 2026]
Zaki’s statement presents Israel as a temporary presence and Palestinians as the enduring owners of Israel’s land, so that justice will ensure Israel’s disappearance. This is a foundational belief promoted systematically by the PA.
PA/Fatah education teaches children to see Israel as temporary:
“Palestine fell under the Zionist occupation [in 1948], which continues today … The occupation will cease to exist just as what was before it ceased to exist …”
“All of the invaders were defeated, and Palestine returned to be free and Arab.”
“[Israel] the evil occupation state … this artificial state … It is artificial because it is foreign …”
“The liberation of Palestine will only be achieved through armed struggle.”
“The Zionist invaders will go to the garbage can of history.”
“Palestine will be liberated and purified from the occupation’s defilement.
“Palestine is destined for full liberation … from the yoke of Zionist colonialism”
“Algeria’s experience [of the French leaving] assures that the Jewish settlers in Palestine will disappear in the end.”
[Fatah’s Waed Magazine for children ages 6-15]
On official PA television, Israel’s demise is conveyed as fact.
PA TV narrators repeatedly describe Jewish presence as a transient colonial episode destined to end, with this specific script reiterated every two years on average:
Official PA TV narrator: “The illegal immigration of the Jews to Palestine: The beginning of the illegal immigration to Palestine was in 1837 … The Jewish immigration to the land of Palestine continued as part of a colonialist Zionist plan led by the world powers at the time …
But history has never let the colonialist remain, and the occupiers have always left in the end. One day they [the Jews] too will return to where they came from.” [emphasis added]
[Official PA TV]
The same doctrine is embedded in PA cultural programming. On official PA TV, Gazan poet Adel Al-Ramadi recited a poem listing past rulers of the land — Greeks, Romans, Persians, Crusaders, and British — before concluding that Jewish rule will meet the same fate:
Gazan poet Adel Al-Ramadi:
Do not believe that the land will not return
How much has this land been occupied!
How much defilement!
How many soldiers have trodden upon it!
So where are the soldiers?
Where is the rule of the Greeks over us?
Where is the rule of the Tatars?
Where is the rule of the Romans?
Where is the rule of the Persians?
Where is the rule of the Crusaders?
Where is the rule of the English?
Where are the soldiers?
One day you will grow up and ask:
Where is the rule of the Jews?[Official PA TV, Dec. 7, 2025]
By placing Jewish sovereignty alongside former rulers who disappeared, the poem teaches that Israel’s rule is merely another temporary phase awaiting its end.
Official PA TV amplifies this message by hosting guests who present themselves as analysts, while repeating the same conclusion:
Tunisian journalist Khaled Krouna: “This entity [i.e., Israel] was planted in the region to be a policeman for the interests of the world’s powerful forces … Now the services it [Israel] can provide, after its failure has become apparent, after its army only scares cowards … the cost of maintaining it is much greater than the benefits its existence can bring to the superpowers.
In time, they themselves will disown it and leave it to its fate, and its fate is to fall into the hands of the Palestinians. Its fate is to disappear.” [emphasis added]
[Official PA TV, Capital of Capitals – Tunis, Nov. 19, 2025]
The same theme is projected internationally and broadcast back to Palestinian audiences. Speaking at the United Nations and shown on PA TV, Arab League spokesman Mohamed Nasr declared:
Arab League Spokesman at the UN Mohamed Nasr:“The occupation [i.e., Israel] – no matter how much its violence intensifies – will cease to exist, while the Palestinian state will become a reality.” [emphasis added]
[Official PA TV, Dec. 1, 2025]
Across senior leadership statements, education, historical narration, poetry, political analysis, and international advocacy, the Palestinian Authority delivers a unified talking point to its people: Israel is temporary, Palestinians are permanent, and time itself will erase Israel’s existence — a doctrine that Western governments continue to ignore while proposing to restore the PA as a governing force in Gaza.
Ephraim D. Tepler is a contributor to Palestinian Media Watch (PMW). Itamar Marcus is the Founder and Director of PMW, where a version of this article first appeared.