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The Hanukkah merch market has exploded. But are Jews feeling more represented?
(JTA) — It was early November when Nicholas Wymer-Santiago walked into his local Target in Austin, Texas, and realized it was beginning to feel a lot like Hanukkah.
Instead of an endcap with a limited array of Hanukkah basics, as he had seen in past years, there stretched out a whole aisle of holiday products: pillows; dreidel-shaped pet toys; window decals; menorahs in the shape of lions, corgis and whales; and so much more. Even the $5-and-under impulse-buys section filled with seasonal products had a supply of Hanukkah goods, including a Star of David-shaped bowl and a set of dishes labeled “sour cream” and “applesauce.”
“In a good way, it was overwhelming at first, because there’s so much and I kind of want to buy it all,” Wymer-Santiago recalled feeling as he stood in the holiday section, looking up at a large photograph of a Hanukkah celebration alongside others showcasing Christmas.
The higher education administrator at the University of Texas decided to limit himself, at first taking home just a tea towel and a matching mug printed with a Hanukkah motif.
“And then I came back twice, maybe three times and each time I bought more and more items that I know I probably don’t need,” he said. “I think I’ve just had so much excitement about the novelty of it all, and having the ability to purchase these items, many of which I’ve never seen before.”
Wymer-Santiago is hardly alone in loading his cart with Hanukkah merchandise. Across the United States, big-box stores appear to be stocking more Hanukkah products than ever — and while off-color items such as Hanukkah gnomes and “Oy to the World” dish towels have raised eyebrows, the real story might be that American retailers have decked their shelves with menorahs, tableware and other items that are appropriate, affordable and often downright tasteful.
For many American Jews, the result is a sense of inclusion at a time of unease — although some are wrestling with what it means to have access to a fast-fashion form of Judaica.
“It is very exciting to go into Target or Michaels or a Walmart and to see Hanukkah merchandise,” said Ariel Scheer Stein, an influencer who shares crafting and holiday content for Jewish families on Instagram, where she has more than 20,000 followers.
Social media influencers in Miami, New York City and Denver respond to the flood of Hanukkah products at their local Target shops in 2022. (Instagram/@jamwithjamie/@cupofjo)
“The feeling is almost like pride and like we’re being seen and represented,” Stein added. “In a sea of Christmas … it feels really great, even if it’s a much smaller representation, that the Jewish holiday is there also and the Jewish community is being acknowledged and represented.”
The idea that retailers have stocked up on Hanukkah goods to make Jews feel represented is tempting, but it’s probably not the only reason for a shift in the market, according to Russell Winer, deputy chair of the marketing department at New York University’s Stern School of Business. He said that while an endcap — the small set of shelves at the end of an aisle — might sometimes be given over for symbolic purposes, the devotion of an entire aisle at the busiest time of the year is purely a business decision.
“These stores are very sophisticated in what they put in them,” Winer said. “They’re not going to put stuff on the shelves, especially at the holidays, if they don’t think they’re going to sell.”
There are signs that the Hanukkah market might be much wider than the proportion of Americans who identify as Jewish, 2.5%, would suggest. Numerator, a respected consumer trends polling firm, found in a survey of 11,000 consumers conducted in January 2022 that 14% of respondents said they were “definitely” or “probably” celebrating Hanukkah this year, compared to 96% for Christmas. More than half of the Hanukkah celebrants said they expected to spend more than $50 on the holiday — suggesting that retailers can expect hundreds of millions of dollars in Hanukkah spending this year.
Part of that marketplace is the growing number of families in which Hanukkah is celebrated alongside other holidays, usually Christmas. Most American Jews who have married in the last decade have done so to people who are not Jewish, according to the 2020 Pew study of American Jews; most of them say they are raising their children exclusively or partly as Jews. They may want to have products that allow Hanukkah to share the stage equitably with the other celebrations in their family.
“I’m not terribly surprised from a cultural standpoint that there’s more merchandise,” said Winer, who is Jewish. He said he and his wife had purchased Hanukkah stockings for their grandchildren, who are being raised in two faith traditions. (Evangelical Christians and Messianics, those who adopt Jewish practices while believing in the divinity of Jesus, also represent an emerging market for Jewish ritual objects.)
Stein offered another theory to explain the uptick in interest in Hanukkah products: the fact that social media and Zoom meetings have made home lives more transparent than ever.
“The communal sharing of lives, whether you’re an influencer or even my friends on Facebook showing what their display is this year or taking a picture of a recipe they were really proud of, making latkes from scratch — there’s just more visibility than there has been in the past,” she said. “And that’s probably a factor.”
Whatever the reasons, shoppers are noticing. Like Stein and countless other Jewish influencers, Rabbi Yael Buechler, a devoted observer of Jewish consumer trends, has offered tours of Hanukkah merchandise to her social media followers. Wearing Hanukkah pajamas that she designed and sells, Buechler has posted 14 videos to TikTok showcasing the Hanukkah collections of national retailers and assigns each store a “yay” or “nay” based on several metrics, including whether items display accurate Hebrew or appear to be generic blue-and-white items being passed off as made for the holiday. The videos, which have been viewed hundreds of thousands of times, have given her a broad view of what’s available to the Hanukkah consumer.
Welcome to the second installment of Hanukkah merch: YAY or NAY? .@target edition .Items were rated by:If the product was beyond blue & white Correct Hebrew Whether the Hanukkiyah was kosher If the Hanukkah pun was goodWhether animal was Hanukkah punnable (i.e. Menorasaurus) .#hanukkahiscoming #hanukkahfails #hanukkahcountdown #hanukkahyayornay #yayornay #hanukkah2022 #targetfinds #hanukkahpresents #hanukkahpjs #hanukkahgifts #hanukkahcheck #chanukah2022
“I see a lot more products this year than any other year,” said Buechler, who works at a Jewish school outside New York City. “I see a lot of new prints. I see more creativity in the market. I see more humor in the market.”
Like Wymer-Santiago, Buechler said Target, which has 2,000 locations across the United States, stood out as offering the widest array of products and the lowest proportion of “fails,” or products that miss the mark religiously, culturally or aesthetically.
“They have really stepped it up,” Buechler said. “Target also carries the Nickelodeon ‘Rugrats’ Hanukkah sweatshirts that are just brilliant. … I would definitely say they get the biggest ‘yay’ for this year.”
Target, which has a track record of using inclusive imagery in its advertisements and in-store promotions, declined to answer questions about its offerings, including how much bigger its Hanukkah collection is this year than in the past and how widely the products for Jewish buyers have been distributed. But a spokesperson said the feeling Wymer-Santiago and Stein described after visiting their local stores is exactly what the company is trying to cultivate.
“Target is committed to creating an inclusive guest experience in which all guests feel represented,” the spokesperson wrote in an email. The spokesperson noted that Target’s Hanukkah assortment “was developed in collaboration with Jewish team members and input from our Jewish employee resource group” and crosses several of the retailer’s in-house brands.
One of those lines, Opalhouse by Jungalow, was created by a Jewish artist, Justina Blakeney. Last year, Blakeney’s first Hanukkah collection included plates and pillows, as well as a gold menorah shaped like a dove. This year, Blakeney added new pillow designs and a clay menorah.
Target’s website prominent promotes Hanukkah products, including from a house brand by a Jewish creator named Justina Blakeney. (Screenshot)
“If I could go back in time and tell elementary-school-aged Justina (or ‘Tina’ as I was called back then) that I would have a chance to design a Hanukkah collection for Target, I would have lost my mind,” she wrote in an October blog post revealing the collection.
Hanukkah goods have always been widely available through Jewish merchandisers and at synagogue bazaars — but those products have been available only to people who already engaged in Jewish communities. Amazon and other online retailers have increased access, but only for people who are hunting for Hanukkah supplies. A Hanukkah aisle at Target, in contrast, reaches the many Jews who may not already have robust holiday traditions.
Stein, who said she particularly regretted not snapping up a marble dreidel sculpture that quickly sold out at Target, said she saw only benefits in promoting major retailers’ Hanukkah offerings, even if doing so has made her something of an unpaid advertiser at times.
“Right now, especially with the rise of antisemitism, if there are ways that we can spur Jewish joy — and for me, that’s by sharing and inspiring people with different kinds of Hanukkah merch and home decor and jewelry — I think that’s great,” she said.
Not everyone is thrilled by the shift in the marketplace. The sweeping Hanukkah displays are drawing criticism from those who have long lamented that the American primacy of Christmas has caused Jews to focus too much on a minor holiday, while leaving holidays with more religious significance relatively uncelebrated.
“I think: What would it feel like to see a giant Shavuot display?” Wymer-Santiago said.
The fast-fashion aspect of the big-box retailers’ offerings, many of which are imported from China, also raises concerns about whether easy access to trendy Judaica comes at environmental and cultural costs.
“How about we don’t extract fossil fuels to make crap that no one needs and that makes Jewish communities less distinctive?” asked Dan Friedman, a writer and longtime climate activist, though he emphasized that systemic change, rather than tweaks to purchasing decisions by Jewish consumers, is needed to avert climate catastrophe.
For Buechler and others, the benefits of a mass-market Hanukkah merchandise boom outweigh any possible drawbacks.
“As a rabbi, I am all for anything that will make Hanukkah celebrations more engaging and potentially lengthen a family celebration,” said Buechler, who said her own collection had outgrown the four tubs it occupied several months ago, and that one of her favorite purchases was of a Hanukkah sweater for lizards that she bought for a friend’s guinea pig.
“I really do believe that owning different kinds of Hanukkah merch, whether apparel or otherwise, will increase the likelihood that a family will celebrate with friends with family for more nights than they would have last year,” she added.
Nicholas Wymer-Santiago takes a selfie showing off his menorah collection, mostly acquired at his local Target in Austin, Texas. (Courtesy of Wymer-Santiago)
Wymer-Santiago plans to celebrate the holiday with his family in Ohio, meaning that he will be leaving behind much of this year’s Target haul in his Austin apartment: the device that makes dreidel-shaped waffles, the window decals that advertise the holiday to passersby, the giant dreidel-shaped jar that he has filled with, well, dreidels. He said he planned to make room in his suitcase for at least one item: a $5 menorah that reminds him of his dog.
Wymer-Santiago said a piece of him worried that Target was taking advantage of his excitement about Jewish representation, the way it has been criticized for doing around LGBTQ Pride celebrations, to sell him stuff he doesn’t need.
“Every time I buy something from Target in general, but definitely for Hanukkah, I think about this,” he said. “But then I think: This thing is so cute. And I just need it.”
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Trump’s humiliation of Netanyahu marks a sea change in the US-Israel relationship
Israeli Prime Minister Benjamin Netanyahu’s carefully cultivated image as a master of geopolitics is on life support after reports that President Donald Trump on Monday cursed and mocked him in a phone call, calling him “f- – – ing crazy” and ordering him to stand down in Lebanon.
In response, Netanyahu’s opponents and even some of his former allies are accusing him of mortgaging Israel’s sovereignty and reducing the country to strategic dependence on Washington. They’re right. Trump is treating Netanyahu less like the leader of a sovereign ally and more like a subordinate expected to obey instructions.
As a result, Israel suddenly looks less like an independent regional power and more like an American client state.
A rupture long in the making
The roots of this humiliation stretch back months, to the beginning of the Iran war itself. In early March, Secretary of State Marco Rubio suggested that the United States entered the war because Israel was preparing to strike Iran and the White House feared that Tehran would retaliate against American forces afterward.
Ever since, American officials, including Trump himself, have disseminated the narrative of the war as a preventive intervention designed partly to manage the consequences of expected Israeli escalation. But as the war has dragged on, becoming exactly the kind of open-ended Middle Eastern entanglement Trump once promised to avoid, the public narrative has instead increasingly become that Netanyahu had talked Trump into a war that backfired, making Trump look foolish.
This week came the payback.
On Monday, Netanyahu publicly threatened major strikes on the Shiite neighborhoods of Beirut if Hezbollah attacks continued. Iran responded by suspending ceasefire talks, apparently gambling that Trump wanted an exit ramp badly enough to restrain Israel rather than risk a wider regional explosion. The gamble worked.
In the Monday call, Trump reportedly ordered Israel to cease fire immediately, demanding to know “what the f – – -” Netanyahu was doing, accusing Israel of causing escalation, and declaring — incorrectly — that he had “kept Netanyahu out of jail,” a reference to his efforts to persuade President Isaac Herzog to pardon Netanyahu in his ongoing corruption trial.
Intentional humiliation
American presidents have pressured Israeli leaders before. Prime Minister David Ben-Gurion withdrew from the Sinai peninsula in 1957 under heavy pressure from then-President Dwight Eisenhower after the Suez Crisis. Washington pressured Israel to stop military operations during the 1973 Yom Kippur War and again during the 1982 Lebanon War.
Yet previous confrontations unfolded differently. American presidents pressured Israeli leaders privately while preserving the appearance of mutual respect between allies. Even when Washington prevailed, both governments generally tried to avoid publicly humiliating each other.
This time the humiliation was part of the strategy — a change that bodes ill for Israel’s standing as an independent regional power.
Trump wants Tehran, Beirut, Riyadh, Doha, Cairo, and every other Middle Eastern capital to understand that he controls the pace of escalation, and that Netanyahu obeyed when ordered to stand down.
That public spectacle explains the intensity of the Israeli backlash.
“There has never been an Israeli prime minister who accepted such a humiliating demand,” former military chief and current prime ministerial candidate Gadi Eisenkot wrote on social media. Former prime ministers Naftali Bennett and Yair Lapid, whose coalition poses a major threat to Netanyahu’s control in upcoming elections, effectively slammed Netanyahu as allowing the U.S. to dictate Israeli military policy, with Bennett accusing Netanyahu of running “a government that has lost control of Israeli sovereignty.”
Even the conservative Jerusalem Post sounded the alarm. Israel had “found itself in the humiliating position of having to seek American approval to defend its own citizens,” the paper argued in an editorial. “The United States is now actively restraining Israel from taking decisive military action.”
Netanyahu’s image in tatters
For years, Netanyahu cultivated an image of himself as uniquely capable of managing Israel’s relationship with the U.S. while preserving Israeli strategic independence. His supporters portrayed him as a geopolitical virtuoso who understood American politics better than any rival and who could navigate complex power dynamics while defending Israeli interests.
Now that image lies in ruins.
Over the last decade, Netanyahu systematically alienated nearly every pillar of Israel’s traditional support structure aside from the American right.
He offended European governments through relentless settlement expansion, confrontations with the European Union, and contempt in response to liberal Western criticism. Europe remains Israel’s largest trading partner, yet Israel now faces the growing possibility of sanctions, diplomatic isolation, and even challenges to its associated nation status with the European Union.
Then came the rupture with the American Democrats.
In 2015, Netanyahu traveled to Washington to campaign openly against then-President Barack Obama’s nuclear agreement with Iran before a joint session of Congress. Strategically, that marked a turning point. Netanyahu transformed support for Israel from a matter of bipartisan American consensus into an increasingly polarized issue.
Afterward, he tied himself even more tightly to the Republican right, and especially Trump. He cultivated the impression that he exercised unusual influence over Trump himself, encouraging supporters to believe that he had effectively turned the White House into an extension of his own political operation.
That illusion has now collapsed spectacularly.
The final and perhaps most reckless step came when reports emerged that Netanyahu sought Trump’s intervention regarding his corruption trial. Even without confirming those reports’ accuracy, the perception that an Israeli prime minister already dependent on Washington for military and diplomatic backing was now personally dependent on an American president for political survival was devastating.
This week confirmed that dependence now defines the U.S.-Israel relationship. Netanyahu, the supposed master statesman, has maneuvered himself — and Israel — into a strategic cul-de-sac. Now the question is: Is there any way out?
The post Trump’s humiliation of Netanyahu marks a sea change in the US-Israel relationship appeared first on The Forward.
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NYU student draws hate crime charges for flying flag with swastikas, Star of David over campus building
(New York Jewish Week) — A New York University student is facing hate crime charges for allegedly raising a flag depicting a Star of David, two swastikas and the letters “NYU” over a university building during commencement last month.
Alexander Stepnowsky, 23, of Fairfield, Connecticut, was arrested Tuesday afternoon on the Lower East Side of Manhattan and charged with one count of hate crime burglary, two counts of aggravated harassment and one count of criminal trespassing in a hate crime, according to the New York City Police Department.
An NYU spokesperson said Stepnowsky would also face discipline from the university.
“The symbols that were represented are antisemitic and hateful to every person of conscience; this appalling act violated our sense of community and solidarity,” said the spokesperson, Wiley Norvell. “In addition to criminal proceedings, we will immediately pursue our disciplinary procedures, which carry the most severe consequences.”
The arrest comes as NYU has faced heightened scrutiny over antisemitism and anti-Israel rhetoric on its campus in recent years. In 2024, the school revised its hate speech policy to define slurs against “Zionists” as potentially in violation of its harassment code. During this year’s commencement, the school withheld the diploma of student who used his address to accuse Israel of genocide.
The flag depicting the swastikas flew briefly over the roof of New York University’s Steinhardt building, named for the major Jewish philanthropists Michael and Judy Steinhardt, during the school’s commencement on May 13.
Michael Steinhardt is a co-founder of Birthright, the organization that underwrites free trips to Israel for young Jewish adults.
Stepnowsky pleaded not guilty at his arraignment Wednesday and was released without bail, according to CBS News.
The office of Stepnowsky’s lawyer, Vickie Mwitanti, declined to comment.
The post NYU student draws hate crime charges for flying flag with swastikas, Star of David over campus building appeared first on The Forward.
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Research studies in Yiddish by noted historians, now in English
מיט װאָס זײַנען די היסטאָרישע פֿאָרשונגען אױף ייִדיש אַנדערש פֿון די, װאָס זײַנען אָנגעשריבן געװאָרן אױף אַנדערע שפּראַכן? ווי עס שרײַבט ד״ר מאַרק סמיט, דער רעדאַקטאָר פֿון דער אַנטאָלאָגיע „דאָס בּױען און טרייסטן אַ פֿאָלק: ייִדיש־שפּראַכיקע היסטאָריקער אין זײערע אײגענע װערטער“, איז דער פֿאָקוס פֿון די ייִדיש־שפּראַכיקע פֿאָרשונגען געװען אױף די אינערלעכע זײַטן פֿונעם ייִדישן לעבן.
דערצו נאָך, שרײַבט סמיט, איז זײער קוק אױף דער ייִדישער געשיכטע כּסדר געווען פּאָזיטיװ, „להיפּוך צו די אַנדערע היסטאָריקער, ייִדן און ניט־ייִדן, װאָס האָבן אין זײערע שטודיעס באַטאָנט יסורים און רדיפֿות פֿון ייִדן“.
די אַנטאָלאָגיע נעמט אַרײַן 49 אױסצוגן פֿון ייִדיש־שפּראַכיקע היסטאָרישע װערק. דאָס רובֿ פֿון זײ שטאַמען פֿון דער ערשטער העלפֿט פֿונעם צװאַנציקסטן יאָרהונדערט.
די טעקסטן זײַנען צעטײלט אין זיבן טעמאַטישע אָפּטײלן, װאָס שפּיגלען אָפּ די הױפּט־ריכטונגען פֿון פֿאָרשונגען: ייִדישע קהילה־אױטאָנאָמיע; קולטור, עקאָנאָמיק און געזעלשאַפֿט; באַציִונגען מיט די אַרומיקע אומות־העולם; ייִדישע ליטעראַטור; פּרעסע און קאָמוניקאַציעס; ייִדישע דערציִונג, און ביכער־רעצענזיעס.
יעדער אָפּטײל באַהאַנדלט די געהעריקע טעמע כראָנאָלאָגיש, פֿון פֿריִערע צײַטן ביזן חורבן. אַזױ באַקומט דער לײענער אַ ברײטן באַגריף פֿון דער היסטאָרישער אַנטװיקלונג פֿון יענעם אַסקעפּט פֿונעם ייִדישן לעבן.
דער ענין פֿון דער ייִדישער אױטאָנאָמיע האָט לעצטנס אַרויסגערופֿן אַ נײַעם אינטערעס מצד די קעגנערס פֿון מדינת־ישׂראל און איר פּאָליטיק. אַ סימן איז דער גרױסער דערפֿאָלג פֿון מאָלי קראַבעפּלס בוך װעגן דעם בונד, װאָס טענהט, אַז די פּראָגראַם פֿון דער נאַציאָנאַל־קולטורעלער אױטאָנאָמיע איז געװען בילכער פֿונעם ציוניסטישן פּראָיעקט פֿון ייִדישער מלוכישקײט.
דער גײַסטיקער פֿאָטער פֿון דער פּאָליטישער פּראָגראַם פֿון ייִדישער נאַציאָנאַל־קולטורעלער אױטאָנאָמיע אין גלות איז געװען דער היסטאָריקער שמעון דובנאָװ, וואָס איז, אַגבֿ, ניט געווען קײן בונדיסט, נאָר אַן אָנפֿירער פֿון דער ליבעראַל־דעמאָקראַטישער פֿאָלקספּאַרטײ.
די אַנטאָלאָגיע עפֿנט זיך מיט פֿראַגמענטן פֿון זײַן איבערזיכט „אױטאָנאָמיע אין דער ייִדישער געשיכטע“ אינעם ערשטן באַנד פֿון דער „אַלגעמײנער ענציקלאָפּעדיע“, װאָס איז אַרױס אין פּאַריז אין 1934.
װי אַ היסטאָריקער, האָט דובנאָװ געװאָלט אײַנװאָרצלען ייִדישע פּאָליטיק אינעם ייִדישן עבֿר. ער האָט געפֿונען אַ היסטאָרישן מוסטער פֿאַר דער מאָדערנער ייִדישער אױטאָנאָמיע אינעם „װעד ארבע אַרצות“ (ראַט פֿון די פֿיר לענדער), דעם הױפּט־אָרגאַן פֿונעם פּױלישן ייִדנטום אינעם 17טן און 18טן יאָרהונדערט.
אָבער װי עס האָבן דערװיזן אַנדערע היסטאָריקער, אַזעלכע װי ישׂראל סאָסיס, רפֿאל מאַלער און יצחק (איגנאַצי) שיפּער, האָט דובנאָװ שטאַרק אידעאַליזירט די ראָלע פֿונעם װעד.
דער װעד איז, דער עיקר, געװען פֿאַרטאָן אין זאַמלען געלט פֿון ייִדישע קהילות אױף צו שטיצן די אײגענע פֿירערשאַפֿט און צעטײלן כאַבאַר צו פּױלישע מאַגנאַטן. בלױז אַ פּאָר פּראָצענט פֿונעם בודזשעט האָט דער װעד אױסגעגעבן אױף די נױטן פֿונעם כּלל.
צום סוף האָט דער װעד ן באַנקראָטירט צוליב די ריזיקע חובֿות צו קאַטױלישע קלױסטערס. אין 1764 האָט דער פּױלישער סײם (פּאַרלאַמענט) ליקװידירט דעם װעד און באַשלאָסן צו זאַמלען שטײַערן פֿון ייִדן אױפֿן מאָדערנעם שטײגער, פֿון יחידים אַנשטאָט קהילות.
דער ערשטער טײל פֿון בוך ענדיקט זיך מיטן קאַפּיטל, ייִדישע ׳אױטאָנאָמיע׳: די יודענראַטן אונטער דער נאַציסטישער אָקופּאַציע“. דאָס איז אַ קאָמפּילאַציע פֿון דרײַ אַרטיקלען פֿון ישעיהו טרונק, װאָס אַנטפּלעקט װי זײַן נעגאַטיװע אָפּשאַצונג פֿון יודענראַטן איז געװאָרן מילדער מיט דער צײַט. ער האָט דערזען אַז אײניקע אָנפֿירער פֿון יודענראַטן האָבן טאַקע געפּרוּװט העלפֿן ייִדן אין די געטאָס.
גענומען אין אײנעם, װײַזן די דאָזיקע קאַפּילטען, אַז ייִדן האָבן קײן מאָל ניט געהאַט קײן פֿולע פּאָליטישע אױטאָנאָמיע. די חױפּט־פֿונקציע פֿון דער ייִדישער קהילה־אױטאָנאָמיע איז געװען אונטערצושטיצן באַציִונגען מיט דער הערשנדיקער מאַכט.
דאָס רובֿ אױסגעקליבענע טעקסטן באַהאַנדלען טעמעס, װאָס האָבן צו טאָן מיטן ייִדישן כּלל אָבער ניט מיט חשובֿע יחידים. און װען עס גײט די רײד טאַקע יאָ װעגן יחידים, זײַנען דאָס כּסדר געװען כּלל־טוער. למשל פֿיליפּ פֿרידמאַנס אַרטיקל דערצײלט װעגן דעם גאַליציאַנער משׂכּיל יוסף פּערל (1773־1839), דעם גרינדער פֿון דער ערשטער מאָדערנער ייִדישער שול אין טאַרנעפּל (הײַנט אין אוקראַיִנע) אין 1813.
עס פֿעלן דאָ אָבער װיכטיקע היסטאָריש־ביאָגראַפֿישע פֿאָרשונגען װעגן אײנצלנע ייִדישע שרײַבער, דיכטער, אַקטיאָרן און קינסטלער. דער דאָזיקער בלױז שפּיגלט אָפּ דעם רעדאַקטאָרס קוק אױף ייִדן אין מיזרח־אײראָפּע װי אַ „נאַציאָנאַלער גרופּע, װאָס װערט באַשטימט דורך דער בשותּפֿותדיקער געשיכטע און קולטור“. אַזױ באַקומט זיך, אַז די היסטאָרישע ראָלע פֿון אַ יחיד, אַפֿילו אַזאַ גאון װי מענדעלע מוכר־ספֿרים, איז ניט זוכה אַ ספּעציעלן קאַפּיטל.
די צװײ צענטערס פֿון ייִדישער היסטאָרישער פֿאָרשונג צװישן די בײדע װעלט־מלחמות זײַנען געװען אין פּױלן און אין סאָװעטן־פֿאַרבאַנד. אין די 1920ער יאָרן האָבן בײדע צענטערס נאָך געקענט אונטערהאַלטן קאָנטאַקטן. אין די 1930ער יאָרן איז דער אידעאָלאָגישער און פּאָליטישער דרוק מצד דער קאָמוניסטישער פּאַרטײ אין סאָװעטן־פֿאַרבאַנד געװאָרן אַ סך האַרבער, און מען האָט שױן מער ניט געקענט שאַפֿן װערטפֿולע און אָריגינעלע היסטאָרישע װערק. אַזױ איז געװען דער גורל פֿון סאָסיס, װעלכער איז אַרױסגעטריבן געװאָרן פֿון דער קאָמוניסטישער פּאַרטײ אין 1931 און האָט פֿאַרלױרן זײַן שטעלע אין דער װיסנשאַפֿט־אַקאַדעמיע פֿון בעלאַרוס.
אין פּױלן, להיפּוך, איז אױפֿגעקומען אַ נײַער דור ייִדישע היסטאָריקער, אַזעלכע װי רפֿאל מאַלער, עמנואל רינגלבלום און פֿיליפּ פֿרידמאַן, װאָס האָבן שטודירט געשיכטע אין פּױלישע אוניװערסיטעטן און האָבן געקענט דרוקן זײערע װערק אין אַקאַדעמישע זשורנאַלן אױף ייִדיש און פּױליש.
אינעם װאַרשעװער געטאָ האָט רינגלבלום אָרגאַניזירט דעם היסטאָרישן אַרכיװ „עונג־שבת“, װאָס האָט געזאַמלט מאַטעריאַלן װעגן דעם לעבן און טױט אינעם געטאָ. ער און כּמעט אַלע מיטאַרבעטער זײַנע זײַנען אומגעקומען אינעם חורבן.
די, װאָס האָבן איבערגעלעבט דעם חורבן – מאַלער, פֿרידמאַן, טרונק און אַנדערע — האָבן ממשיך געװען זײער אַרבעט, לכתּחילה אין פּױלן און שפּעטער אין אַמעריקע אָדער ישׂראל. דאָרט האָבן זײ געאַרבעט דער עיקר אין ייִװאָ און יד־ושם, און זײער פֿאָרשערישע טעמע איז געװאָרן דער חורבן.
מאַרק סמיט האָט אָנגעהױבן זאַמלען מאַטעריאַלן פֿאַר דער אַנטאָלאָגיע מיט צװאַנציק יאָר צוריק. די ייִדישע אָריגינאַלן פֿון װערטפֿולע היסטאָרישע װערק זײַנען צעזײט און צעשפּרײט איבער אַלטע צײַטשריפֿטן, װאָס לרובֿ זײַנען זײ ניט צוטריטלעך עלעקטראָניש. די אַנטאָלאָגיע אַנטפּלעקט די דאָזיקע רײַכע ירושה פֿאַרן ברײטערן עולם לײענער, און זי װעט זײַן ספּעציעל ניצלעך פֿאַר לערער און סטודענטן פֿון ייִדישער געשיכטע.
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