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An East Williamsburg appetizing shop offers ‘a taste of nostalgia’ to its customers
(New York Jewish Week) — Let’s face it: Classic Jewish deli and appetizing shops are having a moment. According to Bon Appetit, “the old school deli is the newest hot girl hangout,” while an exhibit on Jewish delis at the New-York Historical Society continues to draw crowds. These days, we’re basically all Estelle Reiner and we want to have what Sally Albright is having.
In recent years, a whole new crop of appetizing stores and delis have popped up in New York, with even Cousin Greg (Nicholas Braun) from “Succession” getting into the business: He’s an investor in the newish Jewish lunch counter S&P. And while some of these establishments, like Edith’s Sandwich Counter, seek to bridge the gap between an older generation and a new one, the year-old Simply Nova in East Williamsburg is all about harkening back to the days of yore.
From their tagline (“A taste of nostalgia”) to their classic deli boards, Simply Nova hopes to transport their clientele to the past.
According to Sean Brownlee, co-owner of Simply Nova, their emphasis on nostalgia is having the intended effect. “When people come in, the first thing they say is, ‘This reminds me of my childhood,’” Brownlee, 25, told the New York Jewish Week. “And that’s a really good, good feeling to know that we bring old memories — old, good memories — to people.”
The menu’s old-school offerings certainly help, too: Simply Nova boasts everything you’d want from an appetizing store and more — including, but certainly not limited to, bagels and all of the requisite fixings, pastrami and roast beef sandwiches, chopped liver, herring, matzah ball soup, latkes and a bakery corner featuring babka, rugelach, macaroons and black and white cookies. Simply Nova has scores of lox options on offer, like a pastrami cured salmon, beet gravlax and an Icelandic salmon of which Simply Nova is New York City’s exclusive purveyor. (My favorite is the classic Eastern Nova Scotia.) And yes, gluten-free bagels and dairy-free cream cheese are available as well.
Brownlee first met co-owner Felix Placencia, 52, when they worked together at a few other New York City appetizing stores. (Brownlee and Placencia declined to name those shops, though this Instagram post indicates they both had worked at Russ & Daughters.) They realized that with their combined experience and passion, they could go into business for themselves.
Brownlee has spent his entire seven-year career at appetizing shops, Placencia has 26 years devoted to the same. But perhaps just as important as work history was the shared conclusion that there was something missing from their previous places of employment: an emphasis on service.
“We wanted to create a more close relationship with the customers and bring nostalgic spirits to them, especially neighborhoods like these, where they don’t have that close relationships with those businesses out there,” Brownlee said. He estimates that their clientele is about evenly divided across generational lines, with approximately 45% of them Jewish.
“These days there is not many truly neighborhood store[s] where people go and it’s ‘their’ store, where they can go every week or every day if they desire to, and feel comfortable,” Brownlee said, estimating that 80% of their clientele are repeat customers.
“We believe that the first experience of the food is the service,” he added. “So if you come to a place that doesn’t give you that first impression of customer service, even though the food is great, you’re not going to taste it.”
Brownlee and Placencia are both of Dominican heritage, and although neither is Jewish, their time working in appetizing stores has instilled in them a deep love of traditional appetizing foods. “I felt very connected to it,” Placencia said, both of the cuisine and the process of making it.
Brownlee said that at Simply Nova, they work to cater to their customers’ individual needs (pun somewhat intended). Brownlee said Simply Nova recently catered a wedding at Gracie Mansion. Although they typically prepare their platters in-house and drop them off, the customer requested staff prep on site, and so their wish was granted.
Simply Nova’s predilection for the past also stands in contrast with its neighborhood. Nestled on Metropolitan Avenue between Graham Avenue and Humboldt Street, Simply Nova is on a block where a giant luxury apartment building replaced a beloved White Castle, and where many of the local establishments seem to be more interested in chasing trends than serving their customers. Simply Nova is a departure from some of the neighborhood’s other, trendier fare — as well as its many coffee shops and bars.
“Many customers always say, ‘This is so good, we needed a place like this in the neighborhood,’” Placencia said.
When the partners were looking a location, Brownlee, who lives in the area, happened to know the landlord of the building that previously housed The Bagel Store — famous for creating the rainbow bagel — which closed its Williamsburg doors in the summer of 2019.
“It was perfect,” Brownlee said.
Just last month, Simply Nova celebrated its one-year anniversary. And Brownlee and Placencia, a Bronx resident, couldn’t be happier with how their business has evolved. Instead of relying on advertising, their customer base has built by word of mouth — exactly as they’d hoped it would.
“We’ve always wanted to build a place that grows slowly by customers who really trust us, and that fulfills us, knowing those people keep coming back,” Brownlee said, adding that their customers come from all over the city.
Now, Brownlee and Placencia are looking to the future. “We’re already planning to expand,” Brownlee said, sharing that they’re hoping to open a second location later this year.
Brownlee expressed how important it is to provide their Jewish customers with an authentic experience to connect them with their heritage. “I feel that this food is very special,” he said. “Many different cultures, or countries, they have their type of food, and it’s easy for people to find it. It’s not so easy for people who grew up with this kind of food to find it.”
While there has been a surge of appetizing shops in Brooklyn and Manhattan over the last decade or so, this wasn’t always the case — particularly when you consider how bountiful appetizing shops once were in New York City. When Shelsky’s Cobble Hill location opened in 2011, it was the first new appetizing store in Brooklyn in 60 years.
Brownlee insists appetizing stores can and should be for everyone. “Anybody who loves food, and loves lox or good soup or good bagel — they could come and enjoy [it] if it’s presented to them the right way,” he said. “They don’t necessarily have to know about the food.”
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How the Haskalah Changed the Way Jews Experienced Judaism
A Torah scroll. Photo: Wikimedia Commons.
The word “Haskalah” conjures up a period of upheaval in 18th century European Jewish life. If you were to ask anybody what the term Haskalah refers to nowadays, in Israel you will be told that “Haskalah Gevoha” means higher education. But once upon a time, Haskalah was a scandalous word to some, and stood for intellectual freedom to others.
It was Moses Mendelssohn (1729-1786) who was (perhaps unfairly) regarded as the founder of Haskalah — the attempt to combine the Jewish religion and its scholarship with secular cultural and scientific advances.
Mendelssohn was given permission to settle in Berlin, where he came into contact with non-Jewish scholarship. His brilliant philosophical mind soon led to him being accepted into the German cultural elite.
Mendelssohn saw the danger of Jews moving out of the ghetto to assimilate. He believed that by translating the Torah into German, the danger could be averted. He argued that Judaism did not conflict with modern states. It is worth reading his book, Jerusalem: Or on Religious Power and Judaism. In it, he claimed that Jews were not a threat to established societies and religions, and should be granted equality.
Sadly, although he remained completely Orthodox himself, within a generation, all his children married out and abandoned Judaism. At the time, this seemed to negate his position. But his position found support and admirers in much of Central Europe, even in rabbinic circles.
Back in Eastern Europe and Russia, the leaders of the Jewish world saw this trend of accepting and studying secular subjects as a threat to their Jewish life.
When Napoleon attacked Russia, many rabbis sided with the antisemitic tzar against Napoleon, because they feared that if Napoleon brought equality to the Jews, many would abandon Judaism altogether. They also believed that loosened restrictions in Central and Western Europe were leading to assimilation.
This era was described as a “Kulturkampf” (culture war) between the old and the new. And either way, Jews were seen as outsiders. This is why Theodor Herzl believed that Jews would always be alien, and only a Jewish state could keep the Jewish people safe.
Within the Jewish world, the desire for wider knowledge in the realms of medicine, mathematics, and philosophy had always been encouraged by great rabbinic authorities from Maimonides to the Vilna Gaon. But they were not approved for mass consumption.
The movement to open up to the cultural world became known as the Haskalah — with rival camps supporting their own systems of education, language, literature, drama, and ideology. But it often turned into an anti-religious mindset.
At the same time, the Reform movement began in Germany and headed in a different direction. The rivalry between rabbis of different persuasions fractured and altered Jewish communities fundamentally.
In the past, if you wanted to abandon Judaism, your only option was to become a Christian or a Muslim. Now, for the first time, there was a third option — embrace a different strand of Judaism. The cohesion that had been forced on the Jewish people since the Roman exile began to fragment.
Secular Judaism is strong and manifest in Israel. On the other hand, the Haredi world has doubled down on its separatism as the only way to combat the attraction of Western civilization.
Today, there are so many other factions and sects that have developed. And what is called Modern or Open Orthodoxy still adheres to the dream of combining two worlds that generated the Haskalah originally.
The Jewish people face constant challenges from the outside and within. Nothing reflects this more clearly than the history of Haskalah. I can only conclude that this division can be regarded as creative, forcing us to cope with different challenges and to examine our own lives and our own relationship with Judaism.
The author is a writer and rabbi based in New York.
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US Intelligence Raises Doubts About Venezuela Leader’s Cooperation
Venezuela’s interim president Delcy Rodriguez speaks during a press conference, more than a week after the US launched a strike on the country and captured President Nicolas Maduro and his wife Cilia Flores, at Miraflores Palace in Caracas, Venezuela, Jan. 14, 2026. Photo: REUTERS/Leonardo Fernandez Viloria
US intelligence reports have raised doubts about whether interim Venezuelan President Delcy Rodriguez will cooperate with the Trump administration by formally cutting ties with US adversaries, four people familiar with the reports said in recent days.
US officials have said publicly they want the interim president to sever relations with close international allies like Iran, China, and Russia, including expelling their diplomats and advisers from Venezuela.
But Rodriguez, whose swearing-in ceremony was attended by representatives of those countries early this month, has yet to publicly announce such a move. She became president after the US captured former Venezuelan President Nicolas Maduro on Jan. 3.
The US intelligence reports said it was not clear if she is fully on board with the US strategy in her country, according to the sources, who declined to be identified by name.
CIA Director John Ratcliffe traveled on Jan. 15 to Caracas, where he discussed the country’s political future with Rodriguez. Reuters could not determine if those conversations changed the intelligence agencies’ opinion.
Washington wants to rein in its foes’ influence in the Western hemisphere, including in Venezuela, where Trump seeks to exploit the OPEC nation’s vast oil reserves.
If Rodriguez were to break ties with the US rivals, it would open more opportunity for US investment in Venezuela’s energy sector. But failure to control Rodriguez could undercut Washington’s efforts to direct the country’s interim rulers from afar and avoid a deeper US military role.
The Central Intelligence Agency and the Venezuela government did not respond to requests for comment.
Asked for comment, a senior Trump administration official, who declined to be identified, said US President Donald Trump “continues to exert maximum leverage” over Venezuela‘s leaders and “expects this cooperation to continue.”
ABANDON LONGTIME ALLIES?
The CIA has previously assessed that officials loyal to Maduro, including Rodriguez, were best positioned to govern the country following his ouster.
But critics of Trump’s Venezuela strategy have expressed doubts about the wisdom of keeping Maduro’s loyalists in place as the country’s interim leaders. The concerns about Rodriguez’ reliability were present prior to the US military operation, said two sources.
For Venezuela, the US directive means abandoning its closest allies outside the region. Iran has helped Venezuela repair oil refineries while China has taken oil as repayment for debt. Russia has supplied weaponry, including missiles, to Venezuela‘s military.
Trump has also cited communist-led Cuba as another US foe he wants Venezuela to abandon. Havana has provided security and intelligence support while receiving cut-rate Venezuelan oil.
Since Maduro’s removal, Rodriguez, whose deep ties to the oil sector are crucial to keeping the country stable, has taken steps to stay in favor with Washington including releasing political prisoners and authorizing the sale of 30 million to 50 million barrels of oil to the United States.
In a speech on Sunday, Rodriguez said she has had “enough” of US intervention. Still, US officials have also held positive calls with her in recent days, according to two of the sources.
The Trump administration does not see an immediate alternative to working with Rodriguez, given it has publicly backed her so strongly, two of the sources said.
But US officials are developing contacts with senior military and security officials in case they decide to change their approach, a source briefed on Venezuela policy said.
MACHADO CONSIDERED A LONGER-TERM OPTION TO RUN VENEZUELA
The recent intelligence reports also found that opposition leader Maria Corina Machado is not currently able to run the country successfully in part because she lacks strong ties to the country’s security services or oil sector, the sources said.
Some observers and Machado’s movement say it won a 2024 election that year by a huge margin, though the state backed a Maduro victory. She remains popular with Venezuelans.
Trump told reporters last week he wanted Machado “involved” in the country’s leadership, without providing details.
One person familiar with the administration’s discussions with Machado said she is well-liked by the White House and is considered a longer-term option for a leadership position in Venezuela.
The separate source briefed on Venezuela policy suggested that for now, Machado could be considered for an advisory role but no firm decision had been made. Representatives for Machado did not respond to a request for comment.
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UN Experts Denounce Switzerland for Sentencing Students Over Anti-Israel Protest Activity
Illustrative: Youths take part in the occupation of a street in front of the building of the Sciences Po University in support of Palestinians in Gaza, during the ongoing conflict between Israel and Hamas, in Paris, France, April 26, 2024. Photo: REUTERS/Gonzalo Fuentes
UN human rights experts said on Tuesday they had protested to Switzerland after a group of students were sentenced for trespassing after taking part in anti-Israel sit-ins at a Swiss-funded university during the war in Gaza.
The students who took part in the protests in May 2024 were opposing the Swiss university ETH Zurich’s partnerships with Israeli universities, the UN experts said.
“Peaceful student activism, on and off campus, is part of students‘ rights to freedom of expression and peaceful assembly, and must not be criminalized,” the UN experts said, adding that they had written to the Swiss government and the university to raise the issue.
A spokesperson for the Swiss Foreign Ministry confirmed it had received the message and said it would respond in due course.
An ETH Zurich spokesperson said it had received the letter. It said that of the 40 people that were reported for trespassing, 11 were ETH members, including nine students and two employees.
“The claim that the two sit-ins were peaceful and aimed at dialogue does not match our perception,” the spokesperson said.
The spokesperson also said that the university and the police communicated to the sit-in protesters the potential consequences regarding charges and prosecution for trespassing and gave the demonstrators several deadlines to leave without consequences.
Five students have so far been sentenced for trespassing, resulting in suspended fines of up to 2,700 Swiss francs ($3,516), legal fees of over 2,000 Swiss francs and a criminal conviction on their records which could discourage future prospective employers, the UN experts said.
Ten others who appealed the charges await sentencing and two others were acquitted, they said.
($1 = 0.7679 Swiss francs)