Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Nakba exhbit at CMHR – you can see it right here and make your own assessment
By BERNIE BELLAN (Posted June 26, updated July 19) The Nakba exhibit at the Canadian Exhibit for Human Rights opened to the public June 27. The morning before the exhibit was set to open to the public, (it had a private opening for invited guests the evening of June 26) we received a press release from the CMHR. That press release gave a very detailed description of what was in the exhibit, along with photos (supplied by Annie Kierans of the CMHR).
There is also a link right at the beginning of the press release that will allow you to watch the same videos that anyone attending the exhibit can watch. We reprinted what was sent to us without making one edit. We leave it to you to form your own opinion as to whether the exhibit is fair in its presentation, and whether it is lacking “context” – which is an accusation that has been levelled at the exhibit’s organizers by some representatives of Jewish organizations.
We have received many emails in reaction to the exhibit. If you have an opinion and would like to see it published on this website, you can send it to jewishp@mymts.net, but please indicate whether you would be willing to have it published on this website.
Here is what we received the morning of June 26:
Winnipeg, MB — June 26, 2026 — The Canadian Museum for Human Rights (CMHR) will open a new exhibit tomorrow that explores human rights violations related to the ongoing forced displacement of Palestinian Canadians.
Palestine Uprooted: Nakba Past and Present will be on display in the Rights Today gallery on Level 5 until 2028. Featuring personal stories told through artifacts and video testimonies, the exhibit presents Palestinian Canadians reflecting on their ongoing struggle for human rights. The small exhibit reveals enduring patterns of loss and resilience, helping visitors understand more about this contemporary human rights story.
Palestinian Canadian stories are now included alongside many other stories of forced displacement and human rights violations featured in the Museum’s galleries. Each of these stories contribute to our visitors understanding of human rights and help the Museum fulfill its mandate to foster reflection and dialogue.
Exhibition highlights
Personal stories and artifacts: Experience firsthand accounts from Palestinian Canadians sharing their journeys of displacement and memory through a series of five artifacts. Cases display artifacts like property deeds, house keys, and a traditional Palestinian embroidered dress, accompanied by short videos that deepen understanding of the impacts of displacement.
Powerful artworks: In her painting Bound Together in Gaza, Malak Mattar, a Gazan artist, captures the struggles and resilience of her generation shaped by conflict. Her work pays homage to Guernica, Picasso’s powerful masterpiece depicting civilian suffering during war.
Curfews and Closures, by Rajie Cook, bears witness to life under military occupation during the 2000–2005 Palestinian uprising, when curfews and closures were expanded and further limited basic rights and freedoms.
Cultural heritage: Discover traditional Palestinian embroidery called tatreez. Tatreez motifs and colours are tied to place, family history and regional identity. Patterns are associated with particular towns, villages or areas of Palestine. In this way, tatreez is a form of storytelling: a way of preserving memory, sustaining identity and expressing resilience across displacement and exile.
Poetry and reflection: Engage with Mahmoud Darwish’s evocative verses, inspiring personal reflection on exile, voice, and responsibility. Visitors can take a card containing Darwish’s poem and add a personal note, fostering ongoing dialogue beyond the exhibit.
Contemporary context: Witness striking images of current events in Gaza and the West Bank, connecting past displacement to ongoing struggles.
Quotes:
“No force can silence the truth we carry. Growing up in Canada, my children lived the Nakba through our stories. And now we watch it happen again, live, on our phones. When I see the images coming out of Gaza, I am not watching the news. I am watching my history repeat itself.” -Fouad Sahyoun, a Palestinian Canadian featured in the exhibit
“We developed this exhibit with a clear awareness that Palestinian Canadian voices have too often been marginalized, silenced or spoken over — and that anti-Palestinian racism affects whose stories are heard and whose suffering is recognized. That is why we intentionally centred Palestinian Canadian voices throughout the exhibit.” -Isabelle Masson, Curator of Palestine Uprooted
“Human rights matter precisely when they are inconvenient, when the question of who deserves the dignity of having their rights recognized is genuinely contested. These are the moments where having a national museum for human rights is most important.
There are people who believe this exhibit should not exist in its current form. There are people who believe it should have existed sooner. There are people who will visit this exhibit and feel that it does not say enough, and others who will feel it says too much.
We have listened to every one of these voices. We have reflected. And we have renewed our resolve to continue the difficult, sometimes contested, and often controversial work of building understanding about human rights. We are a museum grounded in Canada’s human rights framework, whose mandate requires us to bear witness to the full complexity of the human story. We are proud to open this exhibit because the story it tells will help achieve that mandate, and because this story belongs in the collective memory of Canadians.”
- – Isha Khan, CEO
Local News
New GrowWinnipeg “Grow Together” highlights diverse origins of our growing Jewish community
By MYRON LOVE On Monday, June 11, about 120 younger Jewish Winnipeggers from diverse backgrounds came together at the Asper Campus for an evening of food and music, games and prizes and, most important, the opportunity to socialize with their peers from a growing community that reflects the long term success of our community’s 26-year-old GrowWinnipeg initiative.
“We are gathered here to celebrate your and your parents’ decisions to come to Winnipeg, build families and raise families here,” noted Dalia Szpiro, GrowWinnipeg’s director, in addressing the young adults in attendance.
To summarize, the GrowWinnipeg Initiative arose when our past community’s leadership recognized that our Jewish population was an aging and shrinking community with aging infrastructure.
The first stage was the planning and construction of the Asper Campus, which brought our major institutions and organizations under one roof in an attractive new building.
The next challenge was to attract more people to our community. GrowWinnipeg was created to take on the challenge. The initiative, which was officially launched in 2000, is unique in its efforts to reach out to young Jewish families throughout the Western world.
The first outreach efforts were directed at Argentina’s sizeable Jewish community at a time when the South American country’s economy was going through a very difficult period. Several of our community leaders visited the Jewish community in Buenos Aires and a website was established. Arrangements were made for local families to host Jewish Argentinians here on exploratory visits and the community helped the prospective immigrants navigate the then new Provincial Nominee Program, find jobs and establish themselves here.
Since then, many young families – from Argentina, as well as a great number of other countries – have chosen to make Winnipeg their new home. The young people at the recent GrowWinnipeg evening were reflective of the diversity of our growing community. During the course of the evening, I had the opportunity to speak with not only Israeli-born participants, also young people from Russia and Ukraine, Turkey and Uruguay – and a young lady who grew up in Ottawa.
Naomi Kirshenblatt Palansky originally came here from Ottawa to go to university. She met and married local entrepreneur Noah Palansky in 2023. (We wrote about Noah in the December 19, 2025 issue). That same year, the former competitive swimmer who competed in the Maccabiah Games in 2009 and 2013 served as manager of the Canadian Junior swimming team participating in the games. She is currently the director of operations and strategy for a company called CoinFlip.
Although born in Montevideo, Uruguay, Yael Borovich grew up in Winnipeg. She is the daughter of Dalia Szpiro and Eduardo Borovich (and younger sister of Vanessa) all of whom moved here in 2002. She is a graduate of the Asper School of Business and works as a senior client relationship manager for Scotia Bank’s commercial branch.
Siblings Igal and Edem Avimelek arrived here from Turkey six years ago with their parents, Etel and Moris. Edem is in her second year at the University of Manitoba while Igal is studying engineering at UBC.
They report that their father, Moris, has established the Upperwear Textile Agency – marketing textile products online – while their mother Etel, is senior IT Director, software development and data analytics and enterprise architecture at Standard Aero.
“Our parents were looking to move to a new country and came across the GrowWinnipeg webpage,” Edem says. “GrowWinnipeg has been really supportive of us in helping us move here and become established.”
More recent arrivals Alex Tsmokaliuk and Jane Hin are from Ukraine and Russia respectively and have been together since 2022. “We were looking for a peaceful place to start a family,”: Alex says. “We heard about GrowWinnpeg and here we are.”
Alex is a fitness trainer while Jane is working for WRE Development as a property manager.
Dora Bronstein, who is originally from Beersheva, is also a recent arrival to our community. “I came to Winnipeg because I wanted to get away from war – and I heard about GrowWinnipeg,” she says.
She is currently working for L.C. Taylor Licensed Insolvency Trustee as an estate manager.
Erele Tzidon and Daniel Mejnov
Last October, GrowWinnipeg introduced its new Youth Ambassadors program.
“Since October, we have been working to create an organized system and opportunities to help young newcomers find their people within our community,” wrote Youth Ambassador Erele Tzidon on Facebook.
“Our mission is to help young immigrants find a sense of home in Winnipeg and support a smooth and welcoming transition.
We are excited to help bring our young Jewish community together.
As reported in the Jewish Post about 18 months ago, Tzidon is originally from Moshav Ginaton in central Israel. She came to Winnipeg in 2018 with her parents Ofer – formerly regional manager for a car rental agency in Israel and now an RBC branch manager – and Sharon – an emotional therapist in Israel who is currently working as an educational assistant at Gray Academy – and three younger brothers.
The 20-year Gray Academy graduate has recently completed her third year in Science at the University of Manitoba. For the past three years, she has also been a member of Dr. Inna Rabinovich-Nikitin’s research team at the Institute of Cardiovascular Sciences (ICS), researching the link between pregnancy complications and the risk for heart disease.
In November, 2024, Tzidon was presented with the Dr. James S. McGoey Student Award – based on the quality of her cardiovascular research at the ICS, which operates out of the St. Boniface Hospital campus’s Albrechchtsen Research Centre.
Tzidon’s fellow Youth Ambassador is Daniel Mejnov. He was born in Beersheva but moved to Winnipeg with his parents, Dennis and Victoria (and younger brother Alon) 14 years ago. He is currently enrolled in an IT program at the University of Winnipeg.
Mejnov welcomed all those in attendance at the celebration and thanked the volunteers who helped him and Tzidon organize the event.
“It has been great being able to bring so many people together,” he said. “This is a good way to unite our community.
Two other individuals of particular note that I spoke with at the event were Orit Agabayev and Alina Plis, partners in three year old A and O Event Décor, who provided the balloon arches and walls, table settings and centre pieces for the evening.
Agabayev is originally from Netanya and Plis is from Yeruham (in southern Israel). The latter has been here for 18 years and operates a daycare. The former came 16 years. Her principal career is working in the field of animal nutrition.
In an Instagram PosI from four years ago, Plis noted that “I have always been passionate about planning parties and events. I started out with planning big surprise birthday parties for my kids. Eventually I began planning and decorating events for family and friends. Now I am taking the next step with my friend, Orit, who shares the same level enthusiasm as me. What drives me to go above and beyond is simply the excitement my creations bring to those who see my work.
On Facebook, Agabayev added that “Alina and I are so excited to start A&O event decor. We both love decorating and planning different events. We hope that you can put your trust in us to create or decorate an event for you. We do Birthday parties, anniversaries, bachelor/bachelorette parties, proposals, weddings and more..
“Message us with your ideas to get a free quote and you’re one step closer to having an unforgettable event.”
Local News
Hungarian Holocaust survivor focus of new documentary co-produced by Winnipeggers Liam Karp and Jamie Michaels
By MYRON LOVE “I Draw Things the Best I Can,” a new documentary co-produced by Winnipegger Liam Karp and former Winnipegger Jamie Michaels premiered June 8 at the Toronto Jewish Film Festival.
The 40-minute film focuses on the life of Hungarian-born Holocaust survivor Adam Policzer from his childhood hiding with neighbours in Miskolc in 1944, his postwar immigration to Chile to reunite with his father (who came to Chile just before the war but was unable to bring his family out), his imprisonment in Chile for over a year under the dictatorship of General Augusto Pinoche following the coup in 1972, his subsequent immigration with his wife and family to Vancouver, and his successful career as an architect.
Earlier this year, Policzer unveiled a new side of himself. He wrote and drew all the illustrations for “The House Across the Street,” the story of his struggle for survival – a memorial he had published in the form of a graphic novel. The book was published by Jamie Michaels’ “Dirty Water Comics” in June.
According to its webpage, Dirty Water Comics is “a boutique publishing house that specializes in literary comics that showcase a unique voice and a talent for storytelling. We publish a selective catalogue, create immersive readings, and pride ourselves on championing the work we curate”.
Michaels co-founded the company in 2016 in order to publish his own first graphic comic –an account of his ambitious journey some years before – along with a couple of high school friends – to travel by canoe down the Red and Mississippi Rivers to the Gulf of Mexico. The launch of that graphic novel was reported in a story that previously appeared in The Jewish Post & News.
The son of John Michaels and Karen Stern then published a second graphic novel recounting the 1933 Christie Pitts riot, which pitted younger members of Toronto’s Jewish community and their supporters against Nazi-inspired thugs.
“The House across the Street” is Dirty Water Comics’ fourth publication. (“The Harrowing Tales of La Coriveau” – the third publication – “is a graphic novel retelling the legend and history of Marie-Josephte Corriveau, a Quebecois woman whom the English executed in 1763 for the murder of her second husband. Following her death, Corriveau was hanged from a tree outside of Quebec City in an iron cage. In the centuries that followed, her story was transformed. She became a caged witch who haunted lone travellers, a reviled murderess, and a victim of circumstance”.)
“I first met Adam Policzer a couple of years ago when he approached me about his book,” recalls Michaels, who recently earned his Ph.D from the University of Calgary, where he currently teaches. (His dissertation was on the evolution of Jewish and Arab nationalism during World War I.) “I reached out to Liam and he and I both thought it was a beautiful story and thAt we should make a documentary about Adam.”
Karp and Michaels have been friends since high school (Grant Park). Over the past ten years, the son of Marcia and Morris Karp has built a successful career as the go-to guy for visual effects for movies and television series being shot in and around Winnipeg. He is currently providing his expertise for the remake of the popualtr TV series “Little House on the Prairie,” which is being shot in and around Winnipeg.
In filming the documentary, Karp and Michaels spent time with Policzer and his family in Vancouver. They also filmed on location in Budapest and visited Miskolc to interview members of the family that hid him during the Holocaust.
Karp and Michaels express their appreciation to the Jewish Foundation of Manitoba and Manitoba Film and Music, which provided funding for the project.
Michaels reports that the partners have secured several screenings of the documentary throughout North America. “We hope to show Adam’s story at the Winnipeg Jewish Film Festival next year,” he says.
While Karp and Michaels don’t currently have any plans to collaborate again as yet, they both say that they would like to work together again.
