Connect with us

Local News

Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation

By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.

I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.

Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”

Continue Reading

Local News

Orri clementine oranges from Israel now available in Winnipeg

By BERNIE BELLAN (Posted April 3) For years many Winnipeggers made a habit of buying delicious Jaffa oranges from Israel, both because they were so delicious, also to support Israel. Those oranges used to be commonly available in many stores during the winter months, but as the years passed, it became increasingly difficult to find them.
Often groups of individuals would get together and place special orders for Jaffa oranges that could be brought into stores like the former Stewart’s Fruit & Deli on Grant Avenue. I remember asking the owners of Stewart’s – Frida and Aaron Herskovits, whether they could bring in Jaffa oranges, but over the years they told me that they found it was increasingly difficult to find a wholesaler that carried Jaffa oranges.
One of the reasons was that oranges from other countries, including South Africa, Chile, Spain, Morocco, and occasionally Mexico, were much cheaper than Jaffa oranges, so wholesalers simply stopped ordering them.
But last week I was contacted by a friend who told me that he found oranges from Israel in FoodFare on Portage Avenue – of all places. Now, I don’t want to get political, but FoodFare is owned by the Zeid family – and the Zeids haven’t exactly been huge supporters of Israel. So, I was somewhat surprised to learn that Israeli oranges were being sold in FoodFare.
When my friend sent me a picture of the bag containing the oranges, I saw that the name on the bag was “Orri.” I had never heard of Orri oranges, so I asked my friend how they tasted ?
“Absolutely delicious,” came the reply. But I’ve avoided shopping at FoodFare ever since October 7, 2023 when members of the Zeid family established themselves as staunch critics of Israel. And so, I didn’t head down to FoodFare myself to buy a bag of Orri oranges.
Lo and behold, I was in Superstore on Kenaston the other day and what do I see prominently featured right in the front of the store, but bags of Orri oranges – at the very reasonable price of $6.99 for a 907 gram bag. I bought a bag, brought them home, peeled one – and was in heaven! It was the most delicious clementine orange I had ever tasted.
But how come I had never heard the name “Orri” before? I wondered. So, I did some research -and here’s what I came up with, from the Orri website:


“Few people know that the original Jaffa Orri has a long history of nearly 30 years. The project was initiated in 1989 as a collaborative effort at Israel’s world renowned Agricultural Research Organization, the Volcani Center. The extensive research led by leading citrus breeders and botanists managed to develop an exceptional lineup of mandarin cultivars that hit their objectives. The new cultivars were planted in experimental plots across the country, and with results being better than anticipated, the rest is history.

“The later crowned “mandarin king” made its market debut in the early 2000s, quickly taking the Israeli market by storm. Despite accelerated orchards planting efforts, consumers simply couldn’t get enough, and demand kept falling short of supply. Year after year, as yields increased, Orri remained the premium brand of choice.

“Today, Orri’s popularity has been steadily climbing in markets such as France, UK, Holland, Germany, Russia, Canada and the US, and lately also China and Japan. While Israel remains the largest single exporter of Orri mandarins, licensed growers now exist in Spain, South Africa, South America and the US.”

Further research determined that “High sugar levels, low acidity, bright orange color, and a long shelf life, making them excellent for shipping.”

“Late-season harvest runs from January through early summer, ensuring availability when other mandarins are out of season.” 

Finally, when it comes to availability in Winnipeg, here’s what I found: “Orri mandarins are available for purchase and delivery at major Canadian retailers like Loblaws (2 lb bags), Real Canadian Superstore, and No Frills. They are also available for delivery through Weee!, Uber Eats, and Instacart. Orri mandarins, known for being seedless, easy to peel, and very sweet, are usually in season from January to May.”

Continue Reading

Local News

Jewish community leaders to take to the stage in new Theatre Centre, Manitoba Bar Association fundraising musical

l-r: Gail Asper, David Kroft, Benji Greenberg

By MYRON LOVE For more than 36 years a staple of the Royal Manitoba Theatre Centre season has been the RMTC’s annual joint production with the Manitoba Bar Association – featuring a cast composed entirely of Bar Association members. This year’s fundraising production is “Crazy for You” – a delightful romp in the style of 1930s musicals.
 
I well remember the Rainbow Stage production of the musical in 1999 with many memorable Gershwin Brothers’ songs – tunes such as:  “I Got Rhythm,” “Naughty Baby,” “They Can’t Take That Away from Me,” “Embraceable You,” “But Not for Me,” “Nice Work If You Can Get It” and “Someone to Watch Over Me.” Introduced on Broadway in 1992, “Crazy for You” is based loosely on the Gershwins’ hit 1930 musical “Girl Crazy”.
 The plot, typical of 1930s era musicals is about a young New York banker, Bobby Child, who is sent to Deadrock, Nevada, to foreclose on a rundown theatre. In Deadrock, Bobby falls for spunky Polly Baker, the theatre owner’s daughter.  But Polly takes an instant dislike to the city slicker, so Bobby vows – through cunning, razzmatazz and a hilarious case of mistaken identity – to win Polly’s heart and save the theatre.
 
“Crazy for You” is a fantastic musical,” says an enthusiastic Gail Asper, who plays the role of Billy’s mother in the show.  “I am very happy that we are putting it on this year.  It has great dance numbers.   Who would have thought there would be so many terrific dancers in our legal community?”
 
Asper, a leading patron of the arts (among her many contributions to the community) , has been involved with the annual legal stage production from its inception.  “It was Steven Schipper’s idea,” Asper recalls. (Schipper served as RMTC’s artistic director from 1989 to 2019.)  “He pitched it to the board who thought it was a great idea.  Board member Jean Giguere was tasked with bring the idea to fruition.  Jean and I are still great friends.”
Asper reports that “Crazy for You” is the 16th RMTC/MBA show in which she has had the pleasure of performing.  “This is one of the best fundraising ventures I have ever been involved with,” she says.
(Her one regret though is that she isn’t a dancer.)
The cast also includes a second prominent member of our Jewish community in the person of Mr. Justice David Kroft (who was appointed to the Manitoba Court of Appeal in 2023).  Kroft plays the role of Bela Zangler, the impresario (think Florenz Zeigfield) who is producing the show.
Kroft is a past president of the Jewish Federation of Winnipeg (following in the footsteps of his late father, Guy, and older brother, Jonathan). He has been a Combined Jewish Appeal canvasser for more than 25 years.  In 2024, he was presented with the Max and Mollie Shore Memorial Award, which is given annually to an individual who has distinguished him or herself through long-standing leadership and dedication to the Combined Jewish Appeal and commitment to the principles and goals of the Federation.  
 For Kroft, this is his ninth Bar Association show.  Last year, he reports, he was in the RMTC/MBA production of the comedy “The Man who Came to Dinner”.
Although, Kroft notes, his theatrical experience previous to the RMTC/MBA productions were high school operettas, he says that he has really enjoyed the opportunity to strut the boards.
Added to the meaning of the production this year is that Kroft is currently RMTC Board Chair.  “This is one of our major annual fundraising initiatives,” he says in his role as Board Chair.
One other member of our Jewish community who will be in “Crazy for You” is Benji Greenberg, who will be making her sixth appearance in the annual fundraiser.  She says that she has the role of Elaine, one of the show girls.
“I love the Gershwin music,” she says.
I wrote about Greenberg last year in regard to her participation for the first time in the annual Winnipeg Music Festival competitions.  In high school (Grant Park) and university (the U of W), she notes, she was involved in performing arts study and productions.
She was called to the Bar in 2015. For the past four years, she has been working as an investigator for the Manitoba Advocate for Children and Youth.
A couple of years ago, she decided to take proper singing lessons. She credits her teacher, Geneva Halverson, for encouraging her to enter the Music Festival competition,
“Crazy for You” is scheduled to run from  May 5 to 9 at the Tom Hendry Warehouse.   Tickets can be purchased through RMTC.  If you have a friend in the show, on the RMTC board or staff member,  you can help them win a prize by buying a ticket linked to their name using the list online.
Sponsorships and advertising would also be welcomed.

Continue Reading

Local News

Jewish Heritage Centre of Western Canada panel highlights contributions of Jewish women in building our community

l-r: Marsha Cowan, Susan Turner, Leah Craven

By MYRON LOVE For much of the Jewish community’s early history in Winnipeg, it was men who were acknowledged as our community leaders – as was common in society in general – while the work of scores of women working diligently behind the scenes was largely overlooked.  While women’s organizations such as ORT, Hadassah, National Council of Jewish Women and many others raised money to help the needy in our community and Israel, noted Marsha Cowan, it was usually men who made the decisions.
On Tuesday, March 17,  the Jewish Heritage Centre of Western Canada hosted a panel discussion: “Let Her Works Praise: Panel on the role of Women in Jewish Communal Life” (which was pretty well attended considering the wintry conditions) –  seeking to show our community’s appreciation for the work of countless women over the years behind the scenes,  as well as the growing number of women now working side by side with men in leadership roles.   
Marsha Cowan – one of the three panelists, has straddled both worlds – as a leader in National Council of Jewish Women, and later as the first woman to serve as CEO of the Jewish Foundation of Manitoba.
Cowan began her presentation by reminiscing about her time at Peretz School and the old YMHA.  Her first vehicle of choice as a volunteer was with the National Council of Jewish Women (NCJW).  The latter’s major project was the Golden Age Club – Canada’s original drop-in centre for (largely) Jewish seniors.  For years, the club operated out of a building near Salter and Selkirk in what used to be the heavily Jewish North End.
“After 40 years,” she recalled, “we realized that we needed a new building.”
The site for the newly renamed Gwen Secter Creative Living Centre was a former tire store at Smithfield and Main.  Cowan chaired the successful campaign to raise the funds for the transformation of the building into the Gwen Secter Centre.
Cowan subsequently served as Vice-President of the National Council of Jewish Women. She also served as President of Jewish Child and Family Service;, Vice-President of the Women’s Division, Combined Jewish Appeal; and, most recently, as the first woman to be President and CEO  of The Jewish Foundation of Manitoba.
““I remember walking into my first board meeting at the Foundation and finding myself one of only two women among 18 men,” she recalled.  “But it was never a problem for me working in male-oriented organizations and institutions.” 
One of the first things that she did as a board  member though, was to push to establish the Foundation’s Women’s Endowment Fund in order to give women an opportunity to make philanthropic decisions involving  the distribution of funding.
The fund, she noted, started with $20,000 contributed by about 150 women. Today, 32 years later, the Women’s Endowment Fund has a capital base of $2.4 million and distributes more than $100,000 a year to women’s charities. 
In her presentation, Susan Turner began by recalling growing up in a traditional home in the North End, her early schooling, Shabbats spent with her father, Leible Hershfield, at the Rosh Pina Synagogue, and going to the YMHA, where Leible was the Athletic Director. The family moved south in 1958 so that her maternal grandfather, Lazar Tuberman, who lived with them, could be closer to the Shaarey Zedek Synagogue, where he was the shames. In her teen years and then at university, Turner sang in the synagogue choir.
A lifelong professional visual artist in printmaking and in video, Turner has worked in a number of positions – by turn as a school librarian, an editor, a graphic designer, an art instructor, a lecturer at the School of Art, a researcher and curator in the area of multiculturalism, an exhibits curator and designer, a gourmet pastry chef for restaurants, and as a volunteer in the arts community.  
She noted that it was her mother, Babe, who got her involved working on projects in the Jewish community. “For many years Babe was Executive Director of the Jewish Historical Society. In the late 1970s, she recruited my husband Myron and me to be on the Programming and the Archives committees, and we remained active in one form or another for close to 40 years.”
“From 1999 to 2004,” Turner said,  “I was the Coordinator of Volunteers at the Sharon Home, where I learned so much about ageing, dementia, and respectful elder-care.”
In 2005, at the behest of Stan Carbone, JHC Programs and Exhibitions Director, she began working as curator and exhibitions designer at the Jewish Heritage Centre. Some of the major exhibits she worked on  were “The Jewish Wedding”, “Manitoba Synagogues”, “Jews in Manitoba’s Garment Industry”, and “Chief Justice Samuel Freedman.”
 In addition to her work with the JHC, Turner noted that she and Myron volunteered through Jewish Child and Family Service with newcomers from Argentina and with Yazidi refugees. “However much Myron and I were able to assist them, our own lives were enriched by the experience,” she added.
Turner also showed images of her current art as well as a poetic video she produced using voice, music, image, and Yiddish about the final days of her mother Babe’s life.
 
Leah Craven, the third member of the panel, is representative of a younger generation of women who have assumed leadership roles in our community.  A lawyer by training, she currently serves as President of the National Council of Jewish Women of Canada, Winnipeg Section. She is also a Board member of the Jewish Foundation of Manitoba – serving on their Governance and Grants Committees. She has previously been actively involved with Shalom Square, Gray Academy of Jewish Education, Congregation Etz Chayim, and Canadian Friends of the Hebrew University.
“I was raised in a traditional Jewish home where volunteering was simply part of life,” she recalled.  “My (late) father, Mel Craven, was deeply involved in community work, and my mother, Reva, continues to volunteer actively. In our home, contributing wasn’t an ‘extra.’ It was just… part of being Jewish.
“As the granddaughter of Holocaust survivors, I grew up with a strong awareness of how vital community support systems are,” she continued. “I understood early that people struggle — and that communal care matters. I also understood I was fortunate, and that being able to give comes with responsibility.”
Craven recounted her first independent volunteer experience. While still in elementary school (Ramah), her father asked if she would teach basic Hebrew to a colleague’s church youth group.
“I took it very seriously,” she said.  I made a Hebrew alphabet chart with transliterations and created name cards in Hebrew letters for each participant.  It was my first time in a church and it was a welcoming experience, genuinely enjoyable. Looking back, I learned an early lesson. I stepped forward because someone asked me. Someone opened a door and trusted me.”
 That pattern, Craven noted, has occurred repeatedly throughout her life.
In her university years, she was active in Jewish student organizations, Craven said.  She was involved in advocacy for Soviet Jewry and spoke out against antisemitism.
“At university, I learned that community life isn’t only programming and events,” she observed.  “It’s visibility, engagement, and standing up when it matters.”
As a working mother, she has continued to show up for our community – volunteering over the years at Folklorama (Shalom Square) and synagogue.   “Helping to set up, clean up and greeting people (at shul) may not be glamorous, but it is foundational,” she noted. “Community is sustained by everyday acts of showing up.”
Craveb pointed out that formal barriers for women have changed over generations. “Many women are now invited to leadership tables,” she noted.  “We are asked to chair, lead, speak and make decisions. That progress is real and important.
“At the same time, many women still carry the day‑to‑day responsibility for home and family,” Craven added. “As well, single mothers and women without job flexibility often face additional challenges in participating in volunteer roles.”
 
Craven said the biggest challenge for women volunteering in community is “capacity”. “In my experience that looks different at each stage of life”, she observed.  “As a student, I had to balance community involvement with academics.  As a young professional, there weere early career demands. As a parent, I sought involvement that fits naturally into family life – such as children’s programming at synagogue or volunteering at school.”
 It was during that time – when her kids were babies – that Craven joined National Council.  “I welcomed the opportunity to be part of a Jewish women’s organization dedicated to service, education,and social action,” she said.
Crave also noted the help her own children have given her. She would bring them to meetings and on deliveries.  When they were a little older, they helped sorting ribbons and wrapping paper, stuffing envelopes and assembling mishloach manot.
“These small tasks mattered,” Craven said.  “It allowed me to stay engaged and my children learned that community involvement isn’t separate from daily life,” she added. “It’s part of how we live — for me, it’s part of being Jewish.”
The balance between work, family and community is never fully resolved, Craven observed. “Involvement looks different at different times,” she noted.  “Sometimes it’s leading. It can be making a phone call, delivering a meal, sitting beside somebody and saying – there is a place for you here – or just showing up.
“It often just begins because someone asks, invites or makes room.”
 In conclusion, Craven expressed gratitude to ” the women who paved the way” and to “a community that values women’s leadership”.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News