Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Richard Morantz and Sheree Walder contribute $1 million to ongoing Shaarey Zedek Synagogue Capital Campaign
By MYRON LOVE “We really welcome the decision of Richard Morantz and Sheree Walder to donate $1-million to our ongoing capital campaign,” said Rena Secter Elbaze, the Shaarey Zedek Synagogue’s executive director, on October 9. “They and their families have a long history of supporting our community organizations and the State of Israel. Their contribution to the Shaarey Zedek is inspirational.”
The husband and wife team officially presented the cheque to Elbaze at a brief ceremony at the synagogue the morning of October 9, in the newly renamed Richard Morantz and Sheree Walder Auditorium.
In their remarks, both Morantz, the president and CEO of Globe Property Management, and Walder, a lawyer who is a former partner in the law firm Myers LLP, spoke of their long family connection to the Shaarey Zedek. “My mother’s family were Jewish pioneers in Winnipeg,” Walder noted. “My great-grandfather, Samuel Cohen, for whom I am named, was an original member of Shaarey Zedek Synagogue. I started coming here with my own grandfather, Sidney Cohen, when I was about two years old. I remember exactly which pew we sat in and how my grandfather helped me to follow along in the siddur during services. Shaarey Zedek has always been a place of great comfort for me.”
Morantz added that his own bar mitzvah took place at Shaarey Zedek Synagogue on April 29, 1972. “I learned my maftir from the legendary Rabbi Berkal,” he recalled. “We continued to celebrate here with our own children’s bar and bat mitzvahs. I am very grateful that we got to watch our own children shine on the bimah.”
It was the Hamas-led assault on Israel and subsequent tsunami of antisemitism worldwide that prompted the couple to consider stepping up and contributing to the Shaaray Zedek campaign in such a magnanimous way.
“I have never been a religious person,” Morantz remarked. “While I may be more secular, I strongly believe in the traditions of Judaism. I had a charmed upbringing in the 60s and 70s in River Heights. It is not the case that I experienced no antisemitism, but those experiences were very minimal. Post-October 7th, I found myself, for the first time in my life, having to judge every situation and every person I came across before divulging the fact that I am Jewish or discussing Israel. I came to the realization, during the process of considering this donation, that a primary driver for us is that this synagogue is a safe place for Jews, where we can comfortably be ourselves.”
Walder pointed out that while her mother’s large family were Jewish pioneers, her father was a Romanian Holocaust survivor, with almost no family after the war. “Family matters a great deal to us,” she said. “In addition to strongly agreeing with Richard that the tragedy of October 7th and continuing and growing anti Semitism are big drivers for us in making this donation, we also want to see Shaarey Zedek be a safe and special part of the lives of our now adult children and the generations that will follow them. It is very fulfilling to us that we are contributing to making that happen.”
Walder further credits the encouragement of her old friend and law school classmate, Neil Duboff, for helping to clinch the decision for her and her husband to make the donation. “Neil has worked so hard for the synagogue and our community for so many years and we applaud his efforts and commitment,” she noted.
(Duboff is a past president of the Shaarey Zedek and chaired the capital campaign.)
Walder also mentioned the support of Gail Asper in making the decision. “I met Gail on our first day of law school in 1981,” she recalled, “and we have been very close ever since. While we can all agree that Gail certainly knows how to talk, she also really knows how to listen. Through all of our discussions with her about making this donation, she listened hard, she came up with solid answers, and she was instrumental in leading us to the decision to donate. Shaarey Zedek is extremely lucky to have such a talented fundraiser.”
“We have to make special mention of Rena Secter Elbaze,” Morantz noted. “Rena literally blew me away when I met her for a tour of the synagogue. Her passion and knowledge are remarkable. We believe that our synagogue is in great hands and we feel much comfort and confidence making this donation.
“We are very proud of the recent renovations and upgrades to the synagogue,” he added. “This place is absolutely beautiful. We also feel privileged to have met with Rabbi Carnie Rose. We know he will be a great asset to the synagogue and all of its members for a long time to come.
“We are so honoured to be here with you today and to feel that we are making a difference to this special place”.
He concluded his remarks with an observation by Elie Wiesel that “a synagogue is a house of memory as well as a house of prayer. It reminds us of who we are and where we come from.”
Local News
Winnipegger Charlotte Kittner traces ancestry back to the Jewish expulsion from Spain
By MYRON LOVE Ladino was long the spoken language of the Jews from the Iberian peninsula and North Africa just as Yiddish was the day to day language of the Jews of Eastern Europe. Charlotte Kittner is most likely the only Winnipegger – and one of the few left in the world – who still speaks Ladino.
But Ladino is just one of eight languages that Kittner, who turned 100 in August, can speak – the others being Bulgarian, Romanian, Czech, Spanish, French, Hebrew, Turkish and English.
Charlette (Sarlota) Kittner was born in Bulgaria – in a Jewish community whose members were largely descended from the Jews who were forced out of Spain in 1492 (and Portugal a few years later) by the Spanish expulsion.
A few days after her birth, that part of Bulgaria became part of Romania. She was so small at birth, she recounts, that the doctor had little hope she would survive more than a few years. She slept in a drawer of a chiffonier lined with many layers of cotton for the first year.
The youngest of three sisters, she recalls growing up comfortably in a warm and observant community. Her father, Avram, who operated a textile factor, attended synagogue on Shabbat and all the Yom Tovim.
The family – along with all the other Jewish families in Romania, fell on hard times with the advent of World War II. Although Romania was an ally of Nazi Germany and was never occupied, members of the Romanian Iron Guard – the local equivalent of the Nazis – could be just as sadistic and murderous as their German counterparts. Although most Romanian Jews outside of Bucharest were murdered, those living in the capital city, while facing much discrimination and many restrictions – were spared internment and deportation.
Kittner notes that mother, Minduch, died in 1945 and she lost her father in 1946.
During the war Charlotte and her sister, Lisa, were assigned to a factory making linens and garments for the Nazis.
She recalls that life was tough after liberation and continued to be difficult after the coming of Communism in immediate post-war Romania.
After the war, Kittner trained as an accountant and found work with a large manufacturer. That is where she met her husband, Mike (Misu) Kittner. They were married in Bucharest in November,1952.
Kittner’s sisters, Suzanna and Lisa, both made aliyah after the war. Charlotte and Mike followed in 1964. They lived in Israel for three years. Charlotte quickly learned Hebrew and found work as an accountant.
But life in Israel was difficult economically in those days. Mike’s brothers, Fred and Serge, had previously settled in Winnipeg and encouraged Mike and Charlotte to join them. They did – in May 1967.
The next year, Chralotte’s sister Lisa and husband, Nick, also moved to Winnipeg.
Their other sister, Suzanna, and her husband, Selu, a well known painter, remained in Israel.
Over the years, Kittner has visited Israel – where she has numerous nephews, nieces and cousins – as well as having taken trips back to Romania and to other European countries.
Once in Winnipeg, she and Mike quickly found work in the garment industry. She was first hired as a bookkeeper by Stall and Son. After a short time she moved over to Silpit Industries, where she served as chief accountant for many years. Kittner has favourable memories of her boss, the late community leader Harry Silverberg. She later worked for another Silverberg firm, Brown and Rutherford, a lumber processing operation.
Mike only worked in the garment industry for a short time. He found his niche in insurance sales – where he excelled. He also founded Broadway Agencies and became a booking agent for budding new performing artists in Europe whom he brought to Winnipeg to appear in popular local night clubs.
Mike and Charlotte’s nephew, Brad Kittner, recalls as a youngster going with his
parents, aunts and uncles to those clubs and watching what he describes as “these fabulous singers.” He says that they inspired him to pursue his own successful career as a karaoke singer and performer for hire.
Charlotte and Mike first lived in East Kildonan for a year, then moved to Partridge Avenue in West Kildonan. A few years later, they bought a new house on Drimes Place, north of Templeton, in northwest Winnipeg.
While Mike Kittner passed away in 1991, Charlotte continued to work into her 70s.
Through the years, she has led a busy social life with family and friends. As Brad Kittner notes, even at 100, “Aunt Charlotte continues hosting friends and family for full course meals and gatherings at her place.”
Charlotte celebrated her hundredth birthday with more than 20 relatives and friends at the Ichiban Restaurant.
Although hard of hearing and somewhat frail of body, her mind remains relatively clear. She still enjoys reading fiction, doing crosswords and looking forward to her weekly card games with her sister-in-law, Sylvia, who also lives at Chateau West on Jefferson, and other friends.
May she live to 120!
Local News
Over 2000 supporters turned out for walk for Israel despite overcast skies, rain
By MYRON LOVE October 5 started out overcast and rainy. The rain – which fortunately stopped just before the Walk for Israel began – didn’t prevent over 2,000 supporters of Israel – both members of our Jewish community and those from outside of our community from turning out for the second annual Walk for Israel commemorating the horrific events of October 7 – two years ago – the darkest day in post-Holocaust Jewish history
As with last year, the 45-minute walk began and ended at the Asper Campus. While last year the walk was followed by speeches from community leaders and various politicians, this year the only speaker was Paula Parks, President of the Jewish Federation of Winnipeg, who pointed out that the ongoing anti-Israel and antisemitic demonstrations- post October 7- have strengthened the bonds within our community and spurred more people to affiliate with our communal organizations. She further noted that more of us are speaking out and we need to continue to do that.
“The number of people who participated was inspirational,” says Gustavo Zentner, the representative for Manitoba and Saskatchewan for the Centre for Israel and Jewish Affairs. “We had numerous allies as well as members of our Jewish community. We had people from all walks of life.”
“We had a fantastic turnout,” added Jeff Lieberman, the Jewish Federation of Winnipeg’s CEO. “Paula spoke very well. Her comments were meaningful.”
He expressed his hope that the hostages would be released very soon, the war would be ended, and Israelis can finally live in peace.
The commemoration’s focus this year was primarily on visual images rather than words. The walk featured a number of photos taken by local members of the Winnipeg Jewish community who visited the Nova site in person or attended the Nova exhibit that travelled to various parts of Canada and the United States. The photos were displayed for the day along the fence on Doncaster Avenue – the first stage of the walk. Participants were handed Israeli flags and kalaniot (red anemones) flowers, the official flower of Israel, and were encouraged to place them around the photos on the fence.
As well, as part of the October 7 commemoration, 33 paintings depicting some of those taken hostage on October 7 were put on display along Main Street of the Campus from the week of October 3-October 10. The paintings were the work of well-known Israeli illustrator, cartoonist, humourist, performance artist and political activist, Zeev Engelmayer.
The walk on October 5 concluded with Israeli shimshinim – Israeli youth representatives here in Winnipeg from Israel – and other young people from our community reciting a prayer for the hostages (who were finally freed last week), and members of the IDF, followed by the singing of “O Canada” and “Hatikvah.”