Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Winnipegger featured in Apple commercial highlighting new adaptive technology
By MYRON LOVE The year just past has been a memorable one for Melissa Shapiro. In recent weeks she and her boyfriend moved into their new home in East Kildonan and – in September, the daughter of Cory and Goldelyn Shapiro – was one of the featured guests at Apple Headquarters in Las Vegas for the premiere of an advertisement – produced by the tech company – highlighting Apple’s newly developed adaptive technology.
“I was flown out to California by Apple’s PR team,” recalls the 26-year-old policy analyst with the Education and Early Childhood Learning Department. “The event was held at Apple Park. It was really exciting seeing all the newest products and features.”
Shapiro, who was born missing her left arm, came to the attention of Apple as a result of Instagram videos she made demonstrating her ability to work out as an adaptive athlete. Last May, Shapiro reviewed the Apple watch’s accessibility features in a video, and it caught Apple’s attention.
“I was contacted by a casting agency in July,” she reports. “Next thing I know, we are filming in Toronto in August. I was the only Canadian involved in filming the commercial.”
Shapiro has never let her disability define her life- thanks in part both to her parents and the War Amps of Canada Child Amputee program, which reached out to her family three weeks after she was born.
“We received a lot of support – financial, recreational and emotional – from the War Amps,” she says. “Through the program, my family was able to connect with other families with similar challenges.
As well, the War Amps helped me to integrate in school and participate in sports while I was growing up by providing me with different prosthetics paid for by donations to the program.
Over the years, Shapiro ha been able to give back to the non-profit organization by appearing in War Amps public service spots highlighting such tips as playing safe in order to avoid accidents that could result in amputations. She has also been featured n War Amps-organized seminars and media appearances promoting the work of the War Amps in helping to improve the quality of life for children like Shapiro who were born missing a limb or those who lost limbs due to an accident.
“I still enjoy doing ‘playsafe’ presentations and public events for the war Amps,” she says.
Readers who may be interested in supporting this worthwhile program can donate by phone (1800 250-3030) or go online (waramps.ca).
Local News
Jewish community members among King Charles III Coronation Medal Recipients
By MYRON LOVE In stating that she was “honoured by the recognition, beyond grateful and truly humbled to receive the King Charles III coronation medal,” Carrie Shenkarow is no doubt sharing the sentiments felt by her fellow honourees. The next president of the Jewish Federation of Winnipeg – her term begins next year – was one of 55 recipients of the award – including several members of our Jewish community – who were presented with the medallions by Lieutenant-Governor Anita Neville on October 24 at the Legislature .
“It was an honour to be in the room with so many remarkable Manitobans,” notes Shenkarow.
She reports that, after the photo was taken, the honourees were invited back to Government House for a reception. “The Lieutenant-Governor spoke and we were encouraged to mingle with other recipients,” she recalls. “It was an incredible evening that I will never forget.”
The medal – which commemorates Charles III’s coronation on May 6, 2023, is described on the website as “a way to recognize outstanding individuals from all ages and from all walks of life who have made a difference in our community.”
The award recognizes those “who have made a significant contribution to Canada, a province, territory, region, or community in Canada, or have made an outstanding achievement abroad that brings credit to Canada”.
The other six members of our Jewish community who among the medal recipients include several individuals some who have made outsized contributions to society overall. Included among the medal recipients were Larry Vickar and Gail Asper, whose contributions both to our Jewish community and the overall community are well known.
Other recipients of the KIng Charles medal also have established records of service to the community: Harvey Secter has an impressive history of community leadership. The former businessman who – in his 40s – turned to a career in law, has served as both Dean of Law and then Chancellor of the University of Manitoba. His resumé further includes leadership roles with such diverse institutions as the United Way, St. Boniface Hospital Foundation, the Jewish Foundation of Manitoba, the Law Society and Manitoba Law Foundation, several hospital boards, Assiniboine Park Conservancy, the University of Winnipeg, and the University of Manitoba.
In the blurb accompanying the King Charle III medal presentation, it was noted that Harvey Secter “has been recognized for a decades long commitment to organizations dedicated to increasing access to quality services in education, health care, social services, and recreational facilities while motivating others to engage in building an inclusive and welcoming society.”
The other three Jewish medal recipients’ contributions to society have been more narrowly focused. Michel Aziza has been most closely associated with Operation Ezra, a successful effort led by several members of our Jewish community some years back to bring members fo the persecuted Iraqi minority Yazidi community to Winnipeg and help them settle here in the aftermath of the attempted genocide of the community at the hands of the murderous ISIS terrorists in 2014.
Over the past year, Aziza and his wife, Danita, along with Einat Paz, have been organizing weekly rallies on Kenaston and Grant (by the Superstore) aimed at keeping alive the awareness of the Israeli hostages still being held by Hamas and other terrorists in Gaza.
Medal recipient Louis Trepel has focused much of his philanthropic work on the Manitoba chapter of Variety, The Children’s Charity – of which he was one of the founding members while still in his teens. Over the years, Trepel, whose family owned Ben Moss Jewellers ((Lewis’s grandfather), has – in addition to Variety – contributed to numerous other nonprofit boards and committees. Among the highlights of his philanthropic career have been co-creating the first Empty Bowls Gala for Manitoba Harvest, pioneering the first COVID-era virtual gala in Manitoba for St. Boniface Hospital Foundation, and co-chairing the 50th Anniversary Gala for Manitoba’s Rainbow Resource Centre, which garnered national attention.
According to the write-up accompanying the medal presentation, Louis Trepel’s “lasting legacy is his ongoing mentorship and inspiration of the next generation of philanthropists.”
Noam Gonick was recognized for his work as an artist and filmmaker. He has premiered and won awards at the Venice, Berlin, Sundance and Hot Docs film festivals. His features, which explore rave culture and Indigenous youth, were released theatrically in Germany, France, the US and Canada, streamed worldwide and collected by the Museum of Modern Art and the National Gallery of Canada. He has directed for MGM, CBC and APTN. At London’s Serpentine Gallery Gonick lectured on his artwork about the semaphore of prison architecture and Queer utopias. He is currently collaborating with the Royal Winnipeg Ballet on “The Regulation of Desire” for the Canadian Museum of Human Rights.
Circling back to Carrie Shenkarow, she notes that she became involved with the Jewish Federation over 20 years ago. In recent years, she has held several positions on various committees. In 2022, she chaired the CJA campaign. She currently chairs the Jewish Federation of Winnipeg’s Public Affairs Task Force, established after October 7, 2023, to advocate for the community and collaborate with other local organizations.
“One of the things I’m most passionate about is March of the Living,” she says. “I have been chairing the committee since 2017. I chaperoned the program in 2018. I really enjoy giving back.”
The Lieutenant Governor was not the only official allowed to nominate deserving recipients for the King Charles Medal. Members of Parliament were also encouraged to put forth nominees. A further four member of our Jewish community were thus nominated by Marty Morantz, Conservative MP for Charleswood-St. James: Einat Paz, Jessica Cogan, and brothers Robert and Sandy Shindleman from Shindico.
The medal was presented to the two commercial real estate professionals in their office in December. “We were honoured to have received the medals,” says Robert, who reports that the brothers are major supporters of the Health Sciences Centre Foundation and Alzheimers research – a condition that afflicted their mother for many years.
Morantz presented King Charles III medals to Cogan and Paz in his office on November 14. “I am proud to present Einat Paz and Jessica Cogan with the King Charles III Coronation Medal today,” he wrote n his Facebook page. “Their dedication and contributions have truly enriched our community, and it’s a privilege to congratulate them on this well-deserved recognition.”
For Paz, it was her second major honour in two months. At our community’s annual Kavod evening – on September 26 – the Israeli-born social worker who is currently the Jewish Child and Family Service’s Manager of Volunteer Services became the inaugural recipient of the Federation’s new Magen David Award. She was recognized in particular for her leadership in helping – along with Michel and Danita Aziza – to organize and co-ordinate the weekly vigils – now in their 11th month – on Kenaston by the Superstore – in support of the Israeli hostages in Gaza. She has also been prominent in fostering ties between Israelis in Winnipeg and the local community.
“I am deeply honoured to receive the King Charles Medal for my community work advocating for the release of hostages and raising awareness that the rape of women is never resistance,” Paz said. “There is no justification.
“This recognition also highlights the vital importance of food security for the Jewish community, a cause close to my heart.
“I remain committed to these efforts, striving to bring justice, dignity, and support to those in need.”
Local News
Karina Gould – vying to be next leader of the Federal Liberals, has a Jewish father – and her parents met on a kibbutz!
By BERNIE BELLAN In January 2018 I conducted an interview with the late Jim Carr who, at the time, was Canada’s Minister of Natural Resources. I asked Carr whether there were any other Jewish members of the Cabinet?
Carr said that Karina Gould, who was the Minister of Democratic Institutions in 2018, had a Jewish father. I didn’t know much about Gould back then, beyond recognizing her name, but the recent announcement that she has decided to enter the Liberal leadership race might be of particular interest to Jewish readers.
Gould has held a number of portfolios within the Trudeau government, most recently as House leader.
Now 35, while Gould’s entry into the Liberal leadership race would be considered something of a long shot, her relative youth – along with her experience (she has been a Member of Parliament since 2015), might make her a plausible alternative to the two more prominent candidates in the race: Chrystia Freeland and Mark Carney.
With Gould’s decision to enter the race to replace Justin Trudeau as Liberal leader, I thought it might be interesting to explore her Jewish roots.
In a 2021 article on the CJN website, the following was written about Karina Gould:
Gould, the member for Burlington, was first elected in 2015. She has previously served as Minister of International Development and Minister of Democratic Institutions.
Jewish on her father’s side, Gould told The CJN in 2015 that while she’s not “an active practitioner of Judaism,” she maintains her heritage through celebrating Hanukkah, Purim, and Yom Kippur.
Her paternal grandparents were Holocaust survivors from Czechoslovakia. Her grandfather was deported to Theresienstadt, then to Dachau and Auschwitz. Separated during the war, her paternal grandparents were reunited afterward.
Her father met her mother, who is from Germany, while both were in Israel volunteering on Kibbutz Naot, where the sandals are made.
Gould visited Israel on a Birthright trip and stayed longer for a personal visit. “Israel is a beautiful country,” she said. “It’s unique in the world. It has difficult challenges.”
She said she believes her family heritage plays a big role in shaping her political values.
“My family was accepted and welcomed into Canada after a difficult experience,” she said. “Canadian values of tolerance and diversity were not just important for my family, but for others. Canada provided the opportunity to grow and to thrive.”
Gould was front and centre during the 2019 visit to Canada of then Israeli President Reuven Rivlin.
She noted to Rivlin that since the free trade agreement between Canada and Israel was signed in 1997, the value of two-way trade had tripled, to $1.9 billion.
And under the Canada-Israel Industrial R&D Foundation, the two countries have funded close to 60 projects over the last dozen years, she added.
Ties between Canada and Israel “are long, deep and mutually beneficial,” she said.
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