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Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation

By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.

I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.

Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”

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Former Winnipeg JNF Shaliach and Ben-Gurion University Executive Director Ariel Karabelnicoff has new gig with Haifa University

By MYRON LOVE Ariel Karabelnicoff left an indelible mark on our community over the 16 years that he and his wife Grabriela and their daughters lived here.  Originally from Argentina, Ariel and Gabriela came here – by way of Israel – in 2003.
On first arriving, Karabelnicoff worked for investment firm Jory Capital.  Subsequently, by turn, he served as the State of Israel Bonds’ point man here, then executive director of the local chapter of the Canadian Associates of Ben-Gurion University of the Negev – followed by filling the same role for the JNF here.  In 2019, he was lured to Toronto by former employer Israel Bonds to serve as national sales director.
About two years ago, Karabelnicoff left Israel Bonds for a new gig as executive director of Canadian Friends of Haifa University.
“I was excited to take on this new role,” Karabelnicoff says.  “I strongly believe in the importance of higher education.  Higher education broadens the mind and is a path to opening doors to multiple opportunities in life.  It is a key to social mobility.”
Karabelnicoff reports that, among the largest universities in Israel, the University of Haifa is the youngest.  Fully accredited in 1972, he notes, the university has an enrolment of 18,000 students – with a student body that reflects the diversity of Israel’s population.  About 40% of the students come from the Druze, Circassian and Arab communities and – among the Jewish students – there are many whose families are from Ethiopia.
The University of Haifa , he adds, also boasts the highest percentage – among Israeli universities – of students who are the first generation  in their families to attend university.
The university has several campuses. The original campus – a 30-floor structure – on Mount Carmel – houses several  faculties, among them the Faculty of Law – in its  new building  – and the Leon H. Charney School of Marine Sciences, which offers the only graduate program in Israel in that field. The Computer Science Faculty is located in the port area. The Faculty of Design and Architecture – formerly the Neri Bloomfield School of Design under Hadassah-WIZ Oauspices –  is situated in Haifa’s German Colony neighbourhood.
Coming soon for the University of Haifa,  Karabelnicoff reports, will be a new School of Medicine.   “There is a serious doctor shortage in Israel,” he points out.  “The plan is to work in cooperation with Carmel Hospital.  The University of Haifa is proud to lead in the efforts to train medical doctors and to be able to serve and take care of the population in the north of Israel.”
He adds that, as a result of the ongoing war, thousands of young Israelis that fought and are fighting right now, will be able to receive treatment and rehabilitation to their injuries and physical disabilities at the “Rehabilitation Training Center,” which will be built as part of  the new Medical School of the University of Haifa . The Center, he says, will be one of the most important facilities to be developed at the School of Medicine to train doctors in rehabilitation.
Karabelnicoff further reports that the new School of Medicine was inaugurated at an event during the recent Board of Governors meeting held on June 2, 2024.  The school will start teaching its first 50 students in October 2025. In subsequent years 150 students a year will begin training annually.
The school will be built on the grounds of the main campus of the University of Haifa on Mt. Carmel. The capital campaign that was recently launched totals US $120 million.  The university has already secured US$65 million – including US$50 million from the Amir Family, US$10 million more from the Bloom Family in Boston, and another US$5 million from other donors around the world so far. 
The Canadian Friends of Haifa University, he notes, has been in operation since 1973. The Canadian chapter has been, until now, largely focused on Toronto. The new executive director is working to expand the CFHU outreach to other Canadian Jewish communities.
“There are a lot of Israelis living in Winnipeg, for example,” he says. “I have begun reaching out to them.
“I would also like to see if we could negotiate some joint programming between Haifa University and the University of Manitoba.”
Karabelnicoff reports that the school year, which was delayed by the October 7 attacks and the current ongoing IDF operation in Gaza, began at the beginning of January.  “Things are slowly getting back to normal in Israel,” he says.  “We had about 1,500 students and faculty fighting in the reserves. Two-thirds are back in class.”
A current fundraising goal for the CFHU is to raise money for students  returning from the fighting to provide scholarships to help pay tuition and rent to make up what they had to sacrifice financially while serving in Gaza.
As an individual whose work history has been all about building relationships, Ariel Karabelnicoff may be just the man to expand CFHU’s footprint across Canada.
For readers interested in contacting Ariel about supporting Canadian Friends of Haifa University, his email address is ariel.karabelnicoff@haifa-univ.ca.

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Lawyer Lawrence Pinsky has played a role in combating anti-Israel discrimination at U of M

By MYRON LOVE Lawrence Pinsky K.C. , the Progressive Conservative candidate in the recent Tuxedo by-election to fill the seat held by former Premier Heather Stefanson, says that when he was first approached to let his name stand, he initially demurred.
“I said that I would try to find someone else,” he says.  “I approached five other potential candidates. All refused. Two cited concerns about anti-Semitism. So I said that I would run.”
But it is not only in politics that Pinsky has answered the call.  In fact, the partner in the law firm, Taylor McCaffrey, has been answering the call to help students at the University of Manitoba who felt targeted for supporting Israel. For several months now Pinsky has been providing his legal services pro bono to Jewish students fighting discrimination at the University of Manitoba since shortly after the Hamas attack on Israel on October 7. 
The son of the late Harry and Dvora Pinsky grew up in West Kildonan. He earned his LLB at the University of Manitoba and was called to the Bar in 1993.  He became a partner at Taylor McCaffrey in 1998.
Over the past 30 years Pinsky has built a solid career as a leader in the area of Family Law.  Among the high points of  his career have been his role as co-founder, director and president of FAMLI (the Family Arbitration and Mediation Legal Institute). He was also a co-founder and co-chair of the National Family Law Arbitration Program – and he served ten years as a member of the Manitoba Human Rights Commission adjudication panel.
As with almost everyone else in our Jewish community, Puisky was appalled by the horrors of the Hamas-led attack on southern Israel on October 7.    “My wife Jennifer and I attended the community-wide rally in support of Israel shortly after,” says Pinsky, whose father was a Holocaust survivor.  “What was happening on the streets of our cities was scary.  I felt that I had to act.”
His first action was to go to Israel in November with Jennifer – under the auspices of Sar-El – and volunteer at the Tel Hashomer army base in the Tel Aviv area.
Upon his return home, he began working with Jewish students facing both physical assaults and discrimination at the U. of M.
“Several students reached out to me,” he says.  “My colleagues and I began working with B’nai Brith and Hillel to try to help the students.  We met with several students and professors and others in the community.”
One fact he learned, he says, is that there are about 3,000 Israelis living in Winnipeg. (Consulting Editor Bernie Bellan comments: That assertion is simply not borne out by a reference to the results of the 2021 Census. According to the census, only 1350 individuals in Winnipeg gave “Israeli” as one of their ethnic origins in answer to the question: “What is your ethnic origin?” Furthermore, It was possible to give more than one answer to the question about ethnic origin on the census – and you were allowed to list up to six different ethnic origins, but if someone who had lived in Israel and was born in Russia or Ukraine or anywhere else for that matter didn’t give “Israeli” as one of their ethnic origins, the figure of 3,000 Israelis living in Winnipeg is simply not supported by any evidence.
The Jewish Federation of Winnipeg had long been embellishing the number of Jews living in Winnipeg – with spokespersons such as former Federation President Gustavo Zentner claiming a figures as high as 17,000 Jews in Winnipeg at times in the past. In fact, after a thorough analysis of the 2021 Census, I found that, at an absolute maximum, there were no more than 14,270 Jews living in Winnipeg in 2021. And, that figure took into account a combination of individuals who said they were “Jewish” – either by ethnic origin or by religion. For instance, of the 10,700 individuals who gave Jewish as one of their ethnic origins, a full 1,245 said they were “Christian” by religion.
One other fascinating finding from the 2021 census was that, of the 1350 individuals who gave “Israeli” as one of their ethnic origins, only 855 also said they were “Jewish” by religion! A full 385 of those individuals said they had no religion at all, while 105 said they were Christian by religion. Further, only 11,170 individuals in the census said they were “Jewish” by religion in Winnipeg. I’ve long argued that many people exaggerate the number of Jews, also the number of Israelis living in Winnipeg – without having any empirical evidence to support their claims. But, if it makes you feel better to say there are 17,000 Jews in Winnipeg and 3,000 Israelis, go ahead and trot out any figures you might like. Just don’t claim that those figure are supported by any evidence.)
Pinsky points out that discrimination against Zionist students and faculty by the University of Manitoba Student Union pre-dates October 7 by a number of years, but the situation has noticeably worsened over the past eight months.  Among the incidents he cites have been anti-Semitic posters being put up at the Asper School of Business, a Jewish student being spat upon, sexually harassing insults being hurled at a Jewish female student,  hostage posters being torn down, discriminatory differential standards at The Manitoban (the University of Manitoba Student Union newspaper)  being applied against Jewish Zionist students, the refusal or failure of the editor of The Manitoban to publish articles supporting Israel despite being  provided articles and requests to do so, and the suspension on February 28 by UMSU of Students Supporting Israel because of a comment made by Bassam Eid, a Palestinian Muslim human rights campaigner who spoke at the university under the auspices of SSI and others. 
Eid’s “offensive” statement (according to one Muslim student who made the complaint that got SSI suspended) was in response to a question from the audience. Eid said that “the major problem here, I call it the ideology of the Muslims. When it comes to ideology the Muslims are blind”.
 Notes Pinsky, who also helped SSI  get reinstated (on March 27), the SSI should never have been held responsible for Eid’s comment.  “The suspension was in violation of UMSU’s own guidelines,” he says.  “In addition, Mr. Eid made the comment in response to a question. The SSI organizers had no possible way of knowing or foreseeing Eid’s answer.”
The most recent disturbing situation on campus was sparked by an emergency session of the UMSU board  to consider a motion that would have approved a new definition of anti-Palestinian racism – as defined by the Canadian Arab Lawyers Association – which appears to contradict existing UMSU policy, and which would essentially ban any criticism or disagreement  of the official Palestinian narrative. Pinsky alleges that the student union proceeded in a manner that is contrary to existing UMSU bylaws.
“This is utter nonsense,” he states.  “It is an attempt to rewrite history and a violation of freedom of speech.  This is obscene.”
 On April 5, Pinsky and his colleagues filed on behalf of his clients – a group of Jewish students at the University of Manitoba –  a complaint with the Manitoba Human Rights Commission against the University of Manitoba Student Union (UMSU), the Manitoban, and other named individuals. 
Whereas Jewish Zionist students and faculty at other universities in Canada and the United States beleaguered by systemic anti-Semitism have gone  to court to seek redress,  Pinsky explains that the University of Manitoba students sought intervention by the Manitoban Human Rights Commission instead because the MHRC writ is broader in this province.
 “The recent actions of UMSU, The Manitoban and named respondents in regard to Jewish students and their supporters is unacceptable,” Pinsky states.  “They are a violation of the Human Rights Code, according to the complaint that was initiated.  UMSU, The Manitoban and the other named respondents would seem to have certain requirements that are applied only for Jewish Zionist students, restricting  them in a  way that would be unacceptable for any other groups . My clients are fighting to make sure that the UMSU, The Manitoban and the University generally becomes an environment where all students are treated equally and in a manner free of discrimination. Sadly, we have a long way to go.”
The vote on the UMSU motion was initially put off for two weeks to give both advocates and opponents more time to make their case and, shortly after the MHRC filing, was shelved indefinitely.
While he concedes that it could take several years before the MHRC  puts out its report and recommendations on the matter,  he is hopeful that he, his colleagues, and his clients will be able to work with UMSU, and the other respondents to find a positive way forward.
 “I remain optimistic,” he says.
He adds that this case is important not only for the Zionist students on campus.   In principle, any group could be similarly marginalized against,” he says. “I stand against all forms of discrimination.”
As to the situation at the many others campuses across Canada and  the U.S. being consumed by anti-Israel hate and anti-Semitism,  Pinsky comments that “The bottom line is that it is up to all universities administrations and student unions and all of their mechanisms and outlets to take the lead in acting strongly against hate before things escalate to the level that is roiling campuses such as Columbia, Harvard and McGill.
 ”To the extent that they fail to do so, governments should be enforcing or passing appropriate legislation to ensure a safe environment for all students without exception for hate targeted at Jewish students who happen to abide by the creed that the oldest still existent indigenous people of that land, have a right to the autonomy of a state there.”

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The Magic of DNA

By GERRY POSNER This is my story, but it just as easily could have been yours. Even at my older age, a new relative popped into the family. This was unexpected to me and the whole family and indeed the new family member as well.

Put the blame on or credit to DNA. What transpired I suspect is happening all over the world these days. That is, there is now a new first cousin in the family. Call her KBP. It seems that KBP took a test through ancestry.com not that long ago, just as I had done years ago. When you take the test, you end up receiving messages from Ancestry from time to time identifying people who have similar genetic markers to you, some closer than others. I have looked at these messages and have identified people I know to be my cousins just from the initials. However, most of the initials listed are completely unknown to me. These lists of relatives go on for pages and pages. I struggle with the value of trying to reach these distant relatives because, even if I can connect with any of them, no one can figure out just how we are related. What would we even talk about should we ever meet? Often, I just ignore the lists as there seem to be too many names to contemplate a possible contact.

As it turned out, KBP also took the same test with the same company, ancestry.com. But she also failed to notice a connection between her and anyone else. This story would have ended there but for the intervention of another cousin who also had taken the DNA spit test with Ancestry. This cousin spotted the relationship and alerted me. Once that occurred, we established a connection and then the rest of this story developed.

What took place some almost seventy years ago was the cause of this new relationship. Recall ( and this is particularly relevant to young readers) the decade of the 1950s was an era when abortion, though present, was in back lanes or in the shadows. Most of the time a child born out of wedlock was put up for adoption. In this case, an uncle and his then non-Jewish partner elected to put the child up for adoption and she was adopted into a family located in Alberta where she grew up. That would have been the end of the story – but for DNA.

My new cousin was ecstatic to find out about the whole new family she was now a part of and whose history was now hers. Even though she is now a Mormon, she was eager to explore her Jewish origins and indeed even came with me and my wife to synagogue at the Beth Tzedec Synagogue in Calgary not that long ago. She had much in common with the family. Most of all, she was so happy to delve into a past previously unknown. On the other hand, her birth mother, still alive at 93, rejected meeting her daughter from so long ago. KBP respects that view and has made peace with just her new association with Dad’s family.

Of course, what made this secret such a well kept secret for so long is that the uncle died young and never told anyone. Who then could have known? The truth is out and I, for one, am glad it is now out there. Not everyone in my family agrees with me, but the main protagonist in this tale, KBP, was supportive of my writing this article. Of course, the real test now is to see if and how this new relationship with KBP unfolds, if at all.

As I said in the beginning, this is not an isolated story. You can bet there are hundreds, maybe thousands of such stories out there waiting to be unearthed and told. It is all about DNA.

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