Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Who is Rabbi Ephraim Bryks and how did his time in Winnipeg prove so convulsive?
By BERNIE BELLAN (Posted December 30) Thirty-five years after Rabbi Ephraim Bryks left this city his name is now back in the news as the result of a new lawsuit that names Rabbi Bryks, the Adas Yeshurun Herzlia Congregation – for which Bryks served as rabbi for 12 years, and two rabbinical organizations as defendants. You can read more about that lawsuit and what it alleges elsewhere on this website at “lawsuit filed.“
But, aside from questions about why this lawsuit was filed now – some 38 years after the acts for which Bryks is accused of having committed against the plaintiff, there are still so many unanswered questions about Rabbi Bryks’ time in Winnipeg.
In his seminal history of the Jewish people of Manitoba, Allan Levine wrote: “The biggest controversy in the Herzlia’s history – in fact, arguably the most controversial matter in the annals of the Winnipeg Jewish community – involved Rabbi Ephraim Bryks, the synagogue’s rabbi from 1978 to 1990. Bryks arrived in Winnipeg in 1978 at the age of twenty-four, with his wife Yochevaed…”
Levine noted that “Under Bryks’ leadership, the synagogue’s membership increased. He established new programs for youth and immersed himself in the Jewish community. He also initiated Torah Academy, an Orthodox elementary school that operated out of Herzlia and soon had a sizable (sic.) enrollment (sic.).” (Gee Allan, didn’t anyone check your book for spelling mistakes?)
Levine’s story about Bryks goes on to note that controversy first began to circulate openly around Bryks in 1985 in the pages of what our paper was then called, which was the Jewish Post. (We didn’t become The Jewish Post & News until 1987, which was when we took over what had been The Western Jewish News.)
Bryks had been writing a weekly Torah commentary in our paper until three rabbis – Rabbis Rappaport, Weizman, and Neil Rose, sent a letter to the editor (who was my late brother, Matt, at the time) accusing Bryks of having plagiarized several of his columns from a book by Rabbi Reuven Bulka. Matt investigated and discovered that Bryks had indeed plagiarized at least two columns from Bulka’s book. When Matt reported what he had found, Bryks stopped writing his column for us.
“Far worse was yet to come,” Levine’s section about Bryks continues. “In 1987, several parents of young (male and female) children attending Torah Academy alleged that Bryks had sexually abused their children. The Herzlia board properly investigated the matter and heard evidence. According to a CBC-TV documentary on the case, the parents and their children were accused of being liars.”
Levine goes on to note that Winnipeg South Child and Family Services were asked to investigate the matter by the synagogue board, but the agency concluded that “Bryks’ behaviour of having children sit on his lap while he tickled them was ‘neither appropriate nor professional’, but not illegal. That might have been the end of it, but another allegation was made, this time to the Winnipeg Police by parents of an eight-year-old boy who claimed Bryks had fondled him. The police consulted a Crown lawyer, who decided not to pursue it since it came down to the child’s word against that of a rabbi.
“The case tore the Herzlia congregation apart, and some members left the synagogue,” Levine writes.
In 1990, Bryks left Winnipeg for Montreal, where he had been hired to head a Jewish school until parents there learned of the allegations against him in Winnipeg and the offer of employment was rescinded.
Subsequently, Bryks moved to New York, where he founded another private religious school in Queens – this time for children of Russian immigrants.
In 2003, however, Bryks resigned his membership in the Rabbinical Council of America. According to a report on “Newsday,” Bryks had “been dogged by allegations of sexual abuse against at least one Winnipeg child for more than 15 years.” He had headed two different yeshivas in New York, but no longer did so.
That Winnipeg child’s name was Daniel Levin. He was the son of Martin and Sarah Levin. (Martin Levin had been editor of the Jewish Post until 1983. He later became the books editor of the Toronto Globe & Mail.)
In Allan Levine’s account of what happened, “Daniel Levin had attended Torah Academy from kindergarten to Grade 2. …A troubled teenager, Daniel alleged that Bryks had molested him. According to Sarah Levin, Bryks had given Daniel candy to keep him quiet and told him that God would punish him if he ever told anyone what had transpired. The threat of retribution was echoed by other children who came forward. Daniel (who, by 1993, was living in Toronto) gave a taped statement to the Toronto Police, who inexplicably botched the taping and requested he repeat his statement. He never did. On Yom Kippur, 1993, Daniel, seventeen years old, committed suicide.”
In 1994, the CBC aired a documentary about the Bryks controversy titled “Unorthodox Conduct.” Myron Love wrote a detailed report about the airing of that documentary and the subsequent reaction to it from members of the Herzlia. You can read Myron’s full article on our website simply by entering the name “Rabbi Bryks” in our Search Archive portal. The first two articles to appear will be the first and second pages of Myron’s comprehensive report.
According to information online Rabbi Bryks now works as a mortgage broker in New York. For a time, he was also a self-styled marriage counsellor, providing services to women seeking religious divorces.
In 2018, we spoke with a woman in New York who told us that, 18 or 19 years prior, she had contacted Rabbi Bryks to try to help her get a “get” (religious divorce) from an uncooperative husband. That woman claimed that Rabbi Bryks showed up at her apartment and tried to take advantage of her under the guise of offering to help her obtain a “get” from her husband. As the woman continued her story, she said Rabbi Bryks had forced himself upon her to the point where he pushed her on to her bed and lay on top of her. She was eventually able to break free and demanded he leave her apartment.
There are many other references to Bryks on the internet. The recently filed lawsuit only adds to what is already one of the most controversial stories about a rabbi you’re ever likely to read.
Local News
Former Winnipegger files lawsuit against Adas Yeshurun Herzlia Congregation, former Herzlia Rabbi Ephraim Bryks, and two other defendants over allegations of sexual abuse and assault by Rabbi Bryks in 1987
By BERNIE BELLAN (Posted December 29, 2025) A former Winnipegger by the name of Ruth Krevsky (née Pinsky) has filed a lawsuit in Court of King’s Bench in Winnipeg on December 9, 2025 naming “Ephraim Boruk Bryks, Adas Yeshurun Herzlia Congregtion Inc., Union of Orthodox Jewish Congregations of America, and Rabbinical Council of America” as defendants.
The lawsuit seeks damages in the total amount of $4,200,000.
In the 30-page statement of claim Krevsky alleges that “In or around 1984, when the Plaintiff was approximately 19 years of age, Bryks sexually abused and assaulted the Plaintiff. The particulars of same include, but not (sic.) are not limited to the following:
” (a) initiated and engaged in physical contact of a sexual nature with the Plaintiff in his bedroom;
” (b) strapped the buttocks of the Plaintiff;
” (c) engaged in other sexual activities with the Plaintiff; and
” (d) in order to facilitate the abuse Bryks engaged in a pattern of behaviour which was intended to make the Plaintiff feel that she was special in the eyes of Bryks and Judaism.
“The abuse occurred in Bryks’ house located in Winnipeg, Manitoba.”
The lawsuit goes on to allege that “After the aforementioned abuse occurred, Bryks exploited his position of seniority and the trust he had cultivated with the Plaintiff to manipulate and control He used this dependency to discourage the Plaintiff from disclosing his actions, including by threatening her and by withholding reference letters essential for her academic and professional advancement.”
The lawsuit further alleges that “In or around 1987, while employed by the Congregation, Bryks was accused by (sic.) of several sexual offences involving young girls and women, including students at the School. (Ed. note, the reference is to Torah Academy, which Bryks started.) Although no criminal charges were filed at the time, the allegations were brought to the attention of the Congregation, the Union (of Orthodox Jewish Congregations of America) and/or the Council (Rabbinical Council of America). Since then. additional individuals have come forward with similar allegations of sexual abuse by Bryks.”
The lawsuit also names the Adas Yeshurun Herzlia Congregtion Inc., as defendant, citing ten different rules that “the Congregation taught the Plaintiff as well as other members of the Synagogue, including
“that it was forbidden to report a Jewish religious figure such as a rabbi to secular authorities and that any such reporting would constitute a serious violation of religious duty and loyalty to Judaism.”
Further, “The Plaintiff pleads that the aforementioned rules, principles and ideologies of the Congregation created an opportunity for Bryks to exert power and authority over the Plaintiff. The power and authority allowed Bryks to engage in the aforementioned behaviour and to continue to engage in same without resistance or question of the Plaintiff, without risk of getting caught, and thereby put the Plaintiff at risk of being abused by Bryks…
“As a result, the Congregation is vicariously responsible and liable for the actions of Bryks.”
The lawsuit goes on to list a series of behaviours in which it alleges Bryks was engaging and alleges the Congregation ignored many aspects of Bryks’ behaviour, including, among others: “Bryks’ difficulties with alcohol” and “Bryks’ difficulties with his sexuality.”
The lawsuit lists a long series of damages the Plaintiff alleges she has suffered as a result of Bryks’ behaviour and the refusal of the other defendants, including the Herzlia Congregation, to take any action against Bryks.
It should be made clear that, at this point, the allegations are unproven and are yet to be defended against and yet to be tested in the courts of Manitoba.
We have reached out to Ruth Krevsky, her counsel, counsel for the Adas Yeshurun Herzlia Congregation, and the president of the congregation for comment. To date, we have not heard from either Ms. Krevsky or her counsel. We did hear from the president of the congregation, who asked us to refer any questions to counsel for the congregation. We did speak with counsel for the congregation, but at this point he indicated that he had just been recently hired to represent the congregation and was just beginning to acquaint himself with the file.
The Rabbi Bryks story was one that tore the Winnipeg Jewish community asunder. The Jewish Post had a number of stories about the allegations that were levelled against Rabbi Bryks. (You can find those stories by going to our “Search Archive” link and entering the name “Rabbi Bryks.”)
We will have much more about Rabbi Bryks in the days to come. Keep referring to this website as we add to the story.
Local News
Newly announced Vivian Silver Centre for Shared Society to further former Winnipegger’s lifelong efforts to foster Jewish-Arab co-operation in Israel
By MYRON LOVE Vivian Silver (oleh Hashalom) devoted her life to working toward dialogue and collaboration between Arabs and Jews in Israel. The culmination of her efforts was the Arab-Jewish Center for Empowerment, Equality, and Cooperation – Negev Institute for Strategies of Peace and Economic Development (AJEEC-NISPED), which she co-founded 25 year ago with her sister peace activist, Dr. Amal Elsana Ahl’jooj.
Tragically, Vivian was of the 1,200 Israeli Jews, Bedouin and foreign farm workers who were slaughtered during the Hamas-led pogrom of October 7, 2023.
Last month, AJEEC-NISPED announced plans to create the Vivian Silver Center for Shared Society in her memory – a new national hub for Jewish-Israeli Arab collaboration and social innovation in Be’er Sheva – backed by an initial $1 million donation from UJA-Federation of New York, along with support from the Meyerhoff Foundation, the Gilbert Foundation, and other philanthropic partners committed to strengthening shared society in Israel.
“It’s a great honor and a beautiful gesture,” comments Vivian’s son, Yonatan Zeigen, “and I hope it will be a central building for civil society, both in the physical sense, that it will become a substantial home for the organization and for other initiatives that will use the spaced and also symbolically, as a beacon for this kind of work in the specific location in the Negev.”
As this writer noted n an article earlier this year in relation to the announcement of the launch of the Vivian Silver Impact Award by the New Israel Fund (NIF) – of which she was a long time board member, and which was developed in conjunction with her sons, Yonatan and Chen), Vivian made aliyah in 1974. She first went to Israel in 1968 – to spend her second year at university abroad at the Hebrew University of Jerusalem, studying psychology and English literature.
In an article she wrote in 2018 in a publication called ”Women Wage Peace,” she related that during her final year at the University of Manitoba, she was among the founders of the Student Zionist Alliance on campus and was invited to its national conference in Montreal. There she met activists in the Habonim youth movement who planned on making aliyah and re-establishing Kibbutz Gezer. The day she wrote her last university exam, she boarded a flight to New York to join the group.
She spent three years in New York, where she became involved in Jewish and Zionist causes, including the launch of the Jewish feminist movement in America.
“It was a life-changing period,” she recalled. “I came to understood that in addition to being a kibbutz member, I was destined to be a social change and peace activist.”
Vivian and her group made aliyah in 1974 and settled on Kibbutz Gezer. In 1981, she established the Department Promoting Gender Equality in the Kibbutz Movement. She moved to Kibbutz Be’eri near the Gaza border in 1990, along with her late husband, Lewis, and their two sons
In 1998, Vivian became the executive director of the Negev Institute for Strategies of Peace and Development in Beer Sheva, an NGO promoting human sustainable development, shared society between Jews and Arabs, and peace in the Middle East. Soon after, she was joined by Amal Elsana Alh’jooj as co-directors of AJEEC-NISPED, winning the 2011 Victor J. Goldberg Peace Prize of the Institute for International Education.
In the article she wrote for “Women Waging Peace,” she noted that “while we later focused on empowerment projects in the Bedouin community in the Negev, initially we worked with Palestinian organizations on joint people-to-people projects. I spent much time in Gaza until the outbreak of the second intifada. We continued working with organizations in the West Bank. I personally know so many Palestinians who yearn for peace no less than we do.”
According to a report in the Israeli newspaper Arutz Sheva, in the November 24th edition, the Vivian Silver Centre – which is expected to open in the spring – will be located within AJEEC-NISPED’s soon-to-open AJEEC House, and will provide a permanent home for programs that promote equality, leadership, and cooperation among Israel’s diverse communities.
“The Vivian Silver Center for Shared Society, within AJEEC’s headquarters, “the Arutz Sheva report noted, “will serve as a regional platform for dozens of Israeli Arab and Jewish social organizations. Through AJEEC’s educational, vocational, and leadership programs, the center will support thousands of young adults each year – offering mentorship, professional training, and opportunities for cross-cultural collaboration.
“These programs,” the report continued, “already reach more than 15,000 participants nationwide, helping young people integrate into higher education and meaningful employment while narrowing social and economic gaps.”
AJEEC House is located in Be’er Sheva’s Science Park, near Ben-Gurion University. The three-storey AJEEC House has been designed to foster cooperation and dialogue. It will host community partnerships, provide shared workspaces for social entrepreneurs, and serve as a hub for initiatives addressing social and economic development across the Negev and beyond.
Readers who may be interested considering a donation can dial into NISPED’s website – – for further information.