Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Rachel Fish, leader in combating antisemitism in academia, this year’s Kanee Distinguished Lecture series speaker
By MYRON LOVE The Jewish Heritage Center of Western Canada would seem to have hit another home run with the announcement that Dr. Rachel Fish, a leading voice in tackling anti-Zionism and Jew hatred in North American academia, is this year’s guest speaker at the JHCWC’s upcoming annual Sol and Florence Kanee Distinguished Lecture – which is scheduled for Thursday, April 30, at the Shaarey Zedek Synagogue.
The theme of her timely lecture will be“How the Academy Has Created a Fertile Ground for Antisemitism,” a topic in which she is well versed. Fish has an impressive resumé. She is the co-founder of the nonprofit “Boundless,” a think tank partnering with community leaders across North America to revitalize Israel education and take bold collective action to combat antisemitism. She also serves as Director for The Brandeis University President’s Initiative on Antisemitism; is an associate research professor at the Cohen Center for Modern Jewish Studies; and teaches Israeli history and society at The George Washington University as Visiting Assistant Professor of Educational Leadership in the Graduate School of Education and Human Development.
In the past, she has served as Senior Advisor and Resident Scholar at the Paul E. Singer Foundation in New York City and Executive Director of the Schusterman Center for Israel Studies, where she trained the next generation of academics in the field of Israel Studies. She has also served on the faculty at Brandeis University, George Washington University, and Harvard University. She has has written articles for several publications in the mainstream press and academic journals, and co-edited the book “Essential Israel: Essays for the 21st Century.”
I had the pleasure of speaking with Dr. Fish a couple of weeks ago. My first question to her was how she finds the time to do all that she does. Her response is that there are not enough hours in the day. Her multiple activities remind me of an expression I heard once years ago while I was a member of a short-lived Jewish international development group – “if you want to make sure something gets done, you give it to the busiest person you know.”
Fish observes that she has been explaining Judaism to non-Jews all of her life. “I was raised in Tennessee in a place called Johnson City in the foothills of the Smokey Mountains,” she recounts. “My parents were originally from Ohio. There were very few Jews where we lived. My family spent a lot of time teaching our neighbours, teachers in my school and others we associated with about Jews, our practices and the State of Israel.”
She recalls – as early as 2001 when she was studying at Harvard’s Divinity School, that she was noticing what she describes as a “strong undercurrent of anti-Israel feeling and Jew-hatred”.
“I was determined to pursue a career in higher education,” she notes, “in part because I believe that education matters, because I derive oxygen from teaching, and I particularly enjoy dealing with complex issues. As well, I appreciate the opportunities that teaching at the university level gives me to share what I have learned in public forums such as the Kanee Lecture.”
Ideally, she observes, a professor should not – as much as humanly possible – be sharing her political or personal opinions in class. Higher education should be about creating a space where students can debate freely and challenge each other’s ideas. Instead (as I am sure many readers are aware), too many educators are focused on indoctrinating their students in the teacher’s beliefs – with students with dissident opinion facing hostility and risking ostracism.
Too many universities have become ideological monocultures where critical thinking is discouraged and there is a litmus test for new hires. She cites a FIRE (Foundation for Individual Rights and Expression) report in which an overwhelming majority of the faculty at many leading universities share a leftist – anti-Israel, anti-Christian and anti-Conservative worldview.
That is particularly true with Ivy league and other elite universities in both the United States and Canada – and especially in their liberal Arts and Humanities programs. Much of the anti-Zionist and antisemitic atmosphere – such as the takeover of university quadrants in the wake of October 7 – has been created by outside agitators and foreign funders – notably the oil rich Islamic sheikhdom of Qatar.
“Where you have universities with strong administrative leadership,” she points out, “the level of hostility to Jewish students and threats of violence have not been allowed to take root. It has only been the case where the administration and the board are weak.”
So why, I asked her, do so many Jewish students not seek out alternatives to these compromised campuses?. She responded that some Jewish students have chosen to enrol in universities in the southern United States where there is a more welcoming environment.
But many Jewish students, she observes, continue to enrol in leading universities such as Harvard and Yale, Cornell and UCLA (or York or the University of Toronto in Canada). Many Jewish students still share the belief that being identified with being affiliated with a top flight university will benefit their future careers.
Sadly, she further points out, this poison has filtered down to the K-12 level. Many university education departments have graduated numerous indoctrinated teachers who have taken control of school boards and administrations and seek to impose their vile doctrines on susceptible young minds.
Nevertheless, there are a great many state and lesser known universities that provide a more welcoming attitude to Jewish students.
Rachel Fish suggest that, for too long, North American Jewish communities have been complacent and not recognized the danger in our midst. She does see some hopeful signs though. She has observed that more and more communities, parents and student s have woken to the danger and begun to fight back.
“It’s difficult,” she acknowledges. “It can feel overwhelming. But we have to keep chipping away and not just let the other side win.”
The Sol and Florence Kanee Distinguished Lecture series was inaugurated by the Jewish Heritage Centre of Western Canada in 2006 to celebrate Sol Kanee’s 95th birthday. In welcoming the audience to that first lecture, lecture series co-chair Harold Buchwald paid tribute to Kanee, who died on April 23 at 97, as a man who “cast a giant shadow” on world Jewish history in the second half of the 20th century. The former resident of Melville, Saskatchewan, who spent almost all of his adult life in Winnipeg, Kanee was a leader in the development of Israel and the Free Soviet Jewry movement as well as a macher in our Jewish community and across Canada.
I would encourage readers who may be interested in learning more about the current state of antisemitism in academia – and want to support the JHCWC to go online at jhcwc.org for further information or to order tickets. The price of admission is $50.
Local News
Young tech entrepreneur Adam Fainman gathering accolades locally and internationally
By MYRON LOVE Winnipegger Adam Fainman is taking the world by storm. In fewer than three years his new AI start-up – Moonlite Labs – has attracted thousands of users in 550 cities in 95 countries world wide.
As he explained in an interview in the Winnipeg Sun last June, Moonlite Labs is “a creative content platform designed to make multimedia storytelling radically more accessible. With a few prompts,” he noted, “users can generate professional grade videos, animations, voiceovers, talking avatars, music-reactive visuals, and more.”
On Tuesday, February 24, the young entrepreneur garnered his newest accolade when Winnipeg-based North Forge, Canada’s only start-up incubator, accelerator and fabrication lab, gave Fainman its DARE Emerging Innovator Award at a reception at the Royal Aviation Museum of Western Canada.
“I dedicated the award to my zaida, Jacob T. Schwartz,” Fainman says, noting that his zaida was a prominent computer scientist and professor of Computer Science at the New York University Courant Institute of Mathematical Science, and founder, in 1964, of New York University’s Department of Computer Science – which he chaired for 16 years.
At the awards evening, Fainman adds, he had the opportunity to meet many of the movers and shakers in the industry here.
The son of Shane and Rachel Fainman began his life in Toronto. “My father is from Winnipeg, my mother from New York. They met in the Sinai Desert at a music festival.”
The family moved to Winnipeg in 2006 when Adam was in high school. After graduating from the University of Winnipeg Collegiate he went on to earn a B.Sc. in Computer Science from the University of Winnipeg.
“Performing was always my first love” he says.
Post university, he began a career as a rapper, beatboxer, and producer under the stage name Beatox, touring across Canada and central Europe with his rare ability to combine story-telling and singing.
In 2015, he enrolled in a two-year digital media and design program at Red River Community College. After graduation, on the encouragement of a University of Toronto professor, he continued his studies in Toronto earning a Masters Degree in Music Technology and Digital Marketing.
“During the Covid shutdown,” he recounts, “I began experimenting with AI and producing music videos combining music, story-telling and animation. I posted them on social media sites such as YouTube and TikTok. They went viral, garnering millions of views. People were asking me if I could help them with creating similar videos. I saw there was a gap in accessibility to this technology, so I decided I should create a platform as a solution”
“A friend of mine, Brayden Bernstein was involved in the tech scene in Winnipeg, saw the success I was having on TikTok and gave me some advice on how to go about this” Fainman continues. “As well, a few colleagues from the University of Winnipeg expressed interest in building a solution together.”
Wanting to create a platform that would make it easy for others to replicate what he was doing, Fainman sought out resources in Winnipeg that might be able to help him.
He pitched his idea first to NRC-IRAP (National Research Council of Canada Industrial Research Assistance Program), Canada’s leading innovation assistance program for small and medium-sized businesses,
“They loved the concept and traction I was getting, and agreed to help fund us,” Fainman says.
His next stop was North Forge – in 2024 – where Moonlite joined their Ascent Program and was matched with mentors.
In early 2025, Moonlite Labs made its official debut at the Manitoba AI Innovation Showcase where the new company was greeted with an award. “It was a massive confidence boost,” Fainman told the Sun in that earlier interview. “It was our first time sharing with the public what we’ve been up to for the last year. To win the award… that was very, very rewarding.”
Last June, the company made its presence known on the international stage at VivaTech 2025 in Paris — Europe’s largest startup and tech conference, with over 180,000 visitors.
Moonlite was selected as one of TechCrunch’s Top 30 Startups of the Year, a shortlist that included only two Canadian companies.
“Getting the AI Showcase award, getting into VivaTech, being selected as one of the top 30 startups of the Year by TechCrunch, that was pretty crazy,” Fainman told the Sun.“Backed by ScaleAI, Moonlite joined Canada’s official delegation at VivaTech, which had special visibility this year with Canada named Country of the Year at the conference.
“We had a massive space. The French president came through our whole area. It was the craziest thing,” Fainman recalled. “Everyone had their phones. It was like a mob… then we’re like, oh my God, it’s the French president. People were freaking out.”
As per the Sun story, Fainman was given two days to showcase Moonlite, with a booth for both the platform’s business-to-business (B2B) and business-to-consumer (B2C) offerings. But the most personal moment came on stage, where he delivered a presentation showcasing his journey from beatboxing artist to tech founder.
With Moonlite Labs growing exponentially, Faiman and his team of eight are hoping to become as ubiquitous as Adobe and Canva. “My ultimate goal is to help as many people as possible to create professional-grade videos and ultimately share their stories,” he comments.
He himself, he adds, is hoping to get back to live performances as well. “I recently appeared at Festival du Voyageur and I have just completed my 4th studio album. I can’t wait to use Moonlite for all my videos and world building” he reports.
Readers who might want to try Moonlite for themselves can go to https://moonlitelabs.com
You can get in touch with Adam Fainman at adam@moonlitelabs.com
Local News
Richard Morantz and Sheree Walder fund new MBA degree, annual real estate symposium, at Hebrew University
By MYRON LOVE Last October, the husband and wife team of Richard Morantz and Sheree Walder donated $1 million towards the Shaarey Zedek Synagogue’s ongoing capital campaign. Last month, the couple followed up with an equally generous donation – this time to the Canadian Friends of the Hebrew University, to establish a new degree program in real estate through the Hebrew University’s business school.
“We are long time supporters of the Canadian Friends of the Hebrew University,” notes Walder, who is a lawyer and former partner in the firm Myers LLP.
“We had funded some smaller projects at the Hebrew University, adds Morantz, the president and CEO of Globe Property Management, one of Canada’s leading privately-held residential real estate firms.
(Globe was founded in the 1920s by Richard’s grandfather, Morris. Richard became the company’s sole shareholder in the mid-1990s after buying out his father Saul, and his siblings. Under Richard’s leadership, the company has expanded steadily and strategically, acquiring and developing real estate almost every year for the past three decades. Over the last 30 years, he has built an impressive and diverse portfolio, which includes over 8000 residential and commercial properties, particularly notable given that Globe remains privately owned and independently operated.
“Two years ago, we approached the (Hebrew) University about doing something more impactful. Since I am a businessman in real estate, we wanted to work on a project with the business school.”
The first fruits of the relationship between Richard and Sheree and the university was the establishment the annual Richard Morantz Real Estate Symposium in the Hebrew University Business School (HUBS) MBA Program.
“I was able to attend the most recent symposium in November,” Morantz reports. “I wanted to see for myself how this was working.”
Morantz also used the occasion to arrange – with the help of CFHU executive director (and former executive director of the JNF office here) Rami Kleinmann – a meeting with HUBS officials about building on the symposium and creating a new MBA program at the university.
The Richard Morantz Major in Real Estate and Finance, in the words of Business School President Dr. Orly Sade, “will, together with traditional academics, feature non-academic practitioners and leaders in all aspects of the real estate industry, providing students an opportunity to expand their professional networks, while gaining real-world industry insights and bridging the gap between theory and practice.
In a press release issued on February 24, Seade added that “this investment is a defining moment in the evolution of the school. The importance of an academic discipline focused solely on the real estate sector has significantly increased, owing to an understanding of the sector’s unique position in the global economy and international finance. HUBS consistently ranks within the top five business schools in Eurasia & the Middle East. The addition of this major will further elevate HUBS academic offerings, and the annual symposium will help expand the Hebrew University and Israel’s footprint as a global hub for intellectual exchange in the sector, drawing diverse professionals from around the world, fostering cross-border collaboration, increasing visibility, and contributing to the potential to attract top-level investors.”
Kleinmann further pointed out that “Richard’s comprehensive industry knowledge, combined with his dedication to Israel and the University, has resulted in an innovative academic program that, combined with the Symposium, is setting a new benchmark for industry education. We are all extremely grateful and look forward to the outcomes.”
As reported in the Jewish Post in relation to the couple’s donation to the Shaarey Zedek, Morantz noted that it was the Hamas-led assault on Israel and subsequent tsunami of antisemitism worldwide that prompted Richard and Sheree to consider stepping up and contributing to the Shaaray Zedek campaign in such a magnanimous way.
“I have never been a religious person,” Morantz remarked. “While I may be more secular, I strongly believe in the traditions of Judaism. I had a charmed upbringing in the 60s and 70s in River Heights. It is not the case that I experienced no antisemitism, but those experiences were very minimal. Post-October 7th, I found myself, for the first time in my life, having to judge every situation and every person I came across before divulging the fact that I am Jewish or discussing Israel. I came to the realization, during the process of considering this donation, that a primary driver for us is that this synagogue is a safe place for Jews, where we can comfortably be ourselves.”
Walder pointed out that, while her mother’s large family were Jewish pioneers, her father was a Romanian Holocaust survivor, with almost no family after the war. “Family matters a great deal to us,” she said, “in addition to strongly agreeing with Richard that the tragedy of October 7th and continuing and growing antisemitism are big drivers for us in making these donations.”
“There will be an event celebrating the new MBA program at the Hebrew University’s Board of Governors meeting in June,” Morantz says. “We are looking forward to attending.”