Local News
Jeff Lieberman discusses how, after years of serving as chair of major organizations, he’s actually going to be CEO of one: The Jewish Federation
By BERNIE BELLAN Longtime volunteer – and successful businessman Jeff Lieberman was the surprise choice to be the next CEO of the Jewish Federation of Winnipeg.
I say surprise because, after years of serving on numerous quasi-public boards – often as chair of those boards, one would not have thought that Jeff Lieberman was actually interested in becoming the full-time CEO of one of those organizations. But, that he’ll soon be.
Recently I chatted with Jeff about how he came to throw his hat into the ring for the position of Federation CEO.
I’ve known Jeff for many years now – and, along with Avrom Charach, I can’t think of anyone in our Jewish community who has committed themselves longer to serving our community in so many different capacities.
Among various volunteer positions Jeff has held, he’s been the President of Folklorama, Chair of the University of Manitoba Board of Governors, President of the Rady JCC, President of the University of Manitoba Alumni Association. He currently serves as a Board Member of the Jewish Foundation of Manitoba and the Jewish Federation of Winnipeg.
Jeff, now 63, is married to Robyn (née Buchwald), who is the Membership Manager of the Rady JCC. Jeff and Robyn have three children: Amy, 31, who is a teacher at Gray Academy (and who just had a baby December 31, making Jeff and Robyn grandparents for the first time); Josh, 28, who is a lawyer; and Noah, 24, who has now written two books – among other things (and who was profiled in our last edition – before we ever knew about Jeff’s becoming CEO).
I was curious to find out from where Jeff derives an abiding sense of service to the community, but we began our conversation by my asking Jeff about his long-time ownership of his company, “Great Canadian Promotional Products.”
Jeff said he started the company in 1989. “We sold clothing for local companies and organizations,” he said. Eventually, “people started asking for different promotional products…and I’ve been selling promotional products since then.”
“Around 18 years ago I associated my company with a really large promotional products company – Talbot Marketing… and it’s been really great – lots of staff and support, and it’s really made my business life simple.”
Jeff explained that he thought he would stay in business, eventually work less, then retire, “but the last couple of months (in which he began to think about applying for the CEO position) really changed that.”
His goal before was to sell the company in about a year’s time, he said, but not retire from marketing. With everything that’s now happened, however, he’s had to move much quicker to sell his company.
He said that he’s “spoken to a couple of people in the past couple of weeks” and he’s “hoping to sell it” before he steps into his new role on August 14.
At that point I turned the conversation to the process that led Jeff “to throw his hat into the ring.” I said to him: “I’m guessing you were approached to put your name forward. Is that correct?”
Jeff said that he had been the Jewish Foundation of Manitoba’s representative on the Jewish Federation Board the past couple of years and had been aware for quite some time that Elaine Goldstine was planning on retiring as Federation CEO.
“But, to be honest,” Jeff noted, “I had no interest in putting my name forward. I was happy with what I was doing – and had never even considered it (applying for the CEO position.”
He went on to say that he’s not sure exactly what led to his being approached, but “a few people in the community had approached me and asked whether I’d be interested. They thought I’d be a really good person for the position,” he said, “and I was really complimented. When the first person asked I was kind of surprised because I had never really thought of myself that way, but a few months ago two or three other people came up to me and said the same thing, so it gets you thinking a little bit. I knew that the search was still on and eventually I decided to put my name forward.
“I guess there were a number of people that they were interviewing and I was put in the interview process at the same time – and, amazingly, I was told that the search committee had decided that they’d like me to be the CEO. I certainly didn’t expect it and, as a matter of fact, when I did the interview I said: ‘I hope I’m not wasting your time.’
While Jeff has served – and headed, various boards of organizations in the quasi-public sector – as I noted at the beginning of this article, I suggested to him that he would be the first CEO of the Jewish Federation coming from the private sector, and I wondered how different it would be becoming “the CEO of a quasi-public sector organization as opposed to being the owner of a business?”
“It will certainly be different,” Jeff answered. “What I said in my job interview is that if you’re looking for someone who’s there to build relationships and be a good people person, honest, hardworking – that’s what I am – a person of integrity…and a humble person – that’s what I really am. That’s what I think I bring. I know a lot of people in our community and they know me. I think I’ve got a good reputation.
“I may not bring the most amount of management skills, but I think what the Federation – and other organizations, need, are people to build relationships and build upon a future, because it’s all about the next generation. I think I can relate to younger people. I’m 63, but I feel like I’m 43…I’ve got lots of energy.
“They asked me in the interview how long I thought do I think I could work in this position? and I said, ‘Yah, I think I could work five – ten years.’’’
I asked whether there is a term attached to the CEO position?
Jeff said, “not really,” so I said “sort of like Vladimir Putin – you could just continue on as long as you want.”
I said though that, while I would want to discuss where Jeff thought changes were needed most at the Federation, I would give him a chance to “get his feet wet” before I’d ask him to start answering those types of questions.
What I wondered about though, is from where Jeff derived his strong sense of volunteerism? Was it something he grew up with? I asked.
“Not really,” Jeff responded. “My parents were hard working and they didn’t do a whole lot of volunteering. My mum (Dora, who died in 2011) did a little bit of that. My father (Aron, who died in 2022) was born in Poland. His family was all killed (in the Holocaust). When he had a chance to come to Canada, he came – on a boat. He was sick the whole way. When he got to Montreal he was told to come to Winnipeg. He was put on a train – didn’t speak a word of English. He worked in a factory all his life, worked hard. It was all about providing for my brother (Garry) and me – providing an education.” There was nothing specific in Jeff’s upbringing that led him to want to give back so much to the community, he added.
But, when he was much younger, he “was invited to go on a Federation mission – I think it was in 1988, and really after that I got the bug to volunteer. I started off at the Rady JCC – which then was the Y – and was on the board.
“Certainly I put in lots of hours volunteering, but I get so much out of it. I’ve met so many great people and experienced so many fantastic things.”
I said to Jeff that he’s such a nice guy, I wondered how it was going to be for him when he had to start saying “no” to a lot of people and organizations when they would be coming to the Federation with requests – especially for money. I noted that Bob Freedman, who had been CEO for 28 years, had a reputation for toughness – and wasn’t afraid to be confrontational at times. (I don’t recall hearing that Elaine Goldstine could be tough in the same way that Bob was tough but, on the other hand, the Goldstine reign is not quite over – and just like retired presidents, maybe the dirt will surface once Elaine has fully retired. Anyone who’s familiar with this newspaper knows that I like nothing more than to trade in gossip and innuendo, so watch out Elaine: We’re coming for you!)
I also mentioned to Jeff that I go back long enough to remember when the late Izzy Peltz basically ran what was then the Winnipeg Jewish Community Council as a one-man show.
Jeff recalled that “in those days, Robyn’s grandfather, Ralph Hamovich (whose daughter is Mira Buchwald, Robyn’s mother), was the other member of the team with Izzy (Peltz). I think Izzy ran the office, while Ralph ran the Combined Jewish Appeal part of it.”
“Yah,” I suggested, “it was really a small organization back then. You could have a two-man show.” (Boy, from a small seedling, mighty organizations with large staffs grow.)
And, speaking of staff, I noted that there have been many changes at the Federation recently, including two recent changes that were announced in our last issue: Sharon Graham as Community Planning and Allocations Lead (a position that had been vacant since the retirement of Faye Rosenberg-Cohen in December); and Graciela Najenson, as Interim Chief Development Officer (taking over from the recently departed Rebecca Brask).
Those are two hugely important positions in our community and, although both previous occupants of those positions may not have commanded a lot of attention outside of the Jewish organizational level, both Faye Rosenberg-Cohen and Rebecca Brask played key roles in determining how much money was available for the 12 beneficiary organizations of the Federation and how that money was distributed.
I said to Jeff though that I thought Elaine Goldstine’s last day as Federation CEO was going to be August 31. He said it was, “but that we’re going to have a few days together. Elaine and I have known each other forever. She has been so helpful. We’ve spoken every day and she said to me, ‘Jeff, I’m a phone call away and if you have any questions after that, just ask.’ I really appreciate that.”
On an end note, I said to Jeff that I thought his being hired was a refreshing change for the Federation and, while the piece I was going to write was going to be all “flowery,” (which this has been), “the muckraking was yet to come.”
Local News
Shaarey Zedek announces hiring of Rabbi Carnie Rose as new senior rabbi
Thursday, April 3
In an email sent by Shaarey Zedek Congregation President Fanny Levy to members of the congregation today, it was announced that “After an extensive and thoughtful search process, we are thrilled to announce that Rabbi Carnie Shalom Rose has been selected as our new Senior Rabbi, effective July 1, 2025.
“This decision comes after careful consideration, multiple interviews, and a highly competitive process. We sought a leader who embodies the values, vision, and spirit that reflect the heart of our community. Rabbi Rose’s recent visit to Shaarey Zedek was met with overwhelming positivity and his leadership, vision for the future, and commitment to Jewish learning deeply resonated with so many of you. The feedback we received from members during and after his visit reinforced our confidence that Rabbi Rose will be an inspiring spiritual guide for our congregation.
“In addition to Rabbi Rose, we also had the privilege of engaging with other highly qualified candidates. Through the review of twelve applications and seven interviews, it became clear that Rabbi Rose’s approach and values align most closely with the direction we aspire to take as a community. While all the candidates brought strong qualities to the table, we determined that there were some misalignments in vision for the future and values that would not fully serve the needs of our community. We believe that Rabbi Rose’s unique combination of experience, warmth, and forward-thinking vision will best serve the needs of our congregation, and we are grateful to all the candidates for their time and dedication to the process.
“Rabbi Rose brings with him a deep respect for tradition, paired with a creative approach to leadership that encourages innovation and inclusivity. We are confident that under his guidance, we will continue to build a vibrant, welcoming, and spiritually enriching community.”
The email went to note Rabbi Mass’s role as solo rabbi for the past four years. Levy thanked him for “his passion and wisdom,” which “have helped us navigate uncertain times while staying strong spiritually as a community. Under his leadership, we have accomplished so much, and his commitment continues to shape our future. We are deeply grateful for his guidance and his tireless service to our congregation. Rabbi Mass is a vital part of our clergy, and his contributions will influence our path forward as we move through this transition. We are confident that this seamless collaboration will ensure the spiritual and communal well-being of all our members.
Local News
Former nominee for Jewish Athlete of the Year and Canadian Junior Curling champion Kyle Doering is the new general manager of the Granite Curling Club
By BERNIE BELLAN When I was doing a search for Kyle Doering’s name in the Jewish Post archives I discovered that Kyle’s name was actually first mentioned in our paper back in 2003 when he was a student in the Hebrew Bilingual program at Margaret Park School. Kyle, who was then in Grade 2 in the Hebrew bilingual program at that school, had written an explanation why we eat hamentashen on Purim – which was published in a March 2003 issue. (Kyle says that following his completion of the Hebrew program at Margaret Park after Grade 6, he did continue in the Hebrew program at H.C. Avery School until the end of Grade 8.)
Now – in an effort to emulate the style of the late, great Harvey Rosen (and maybe Gerry Posner as well), both of whom would never have missed an opportunity to take an extreme leap from one unrelated subject to another – as both those guys might have written: “It’s not too far a leap to say that a curling rock could be compared to a hamentash!”
And, to further emulate the writing style of both Harvey and Gerry, let me say that Kyle, who is of the “Hebraic persuasion” (as Harvey used to say) – on his mother’s side, has used some of the genes he inherited from his businessman grandfather, the late Bill LIfchus (who used to write a very amusing financial column for the Jewish Post), has now carved a career for himself using the degree in business he acquired from the University of Winnipeg in 2019 to become the general manager of Winnipeg’s oldest, and one of its largest curling clubs: the Granite Curling Club.
A further search of Kyle’s name in our archives reveals that he has been a finalist for Jewish Athlete of the Year twice, including last year, when he was the fifth for Canadian Brier champion Brad Gushue. Kyle had also been nominated in 2017 after his junior team won the Canadian championship and placed third in the world junior championship. (Kyle was also the fifth for Reid Carrothers’ Manitoba team this year.)
Following high school Kyle entered the University of Winnipeg, where he graduated with a business degree in 2019. All the while though he remained a very competitive curler. As a matter of fact, in 2016 I happened to run into Kyle at the Granite club one afternoon (where I am also a member). Kyle was practising mixed curling with his then-girlfriend, Ashely Groff. (Kyle and Ashley actually met at the Granite in 2016, Kyle tells me – when they were curling on separate sheets of ice. They were married just this past December.)
Right: Ashley showing her sleeve with their sponsor’s name (and I never asked them to do that!)
During the course of that conversation in 2016 Kyle asked me whether I would consider sponsoring Ashley and him as mixed curlers? I asked him how much it would cost? He said: “$200” – which was far less than what I was expecting him to say, so I readily agreed.
What I didn’t expect though was that Kyle and Ashley would put the name “The Jewish Post& News” on their curling jackets. That was by far the cheapest form of advertising I have ever encountered!
Upon completion of his business degree at the University of Winnipeg, Kyle went to work for the Humane Society as its community relations officer, where he was employed up until the time he was hired as the Granite’s new general manager.
Kyle wasn’t given the job simply because he’s got such a strong background in curling though. He was among several candidates for the job and did go through an interview process, following which he was told he had been selected for the position.
For Kyle, it’s a dream position. As he says: “I can work in curling – which I love…and in this historic building and club (the Granite is 140 years old) – which has given me so much over the years. I met my wife here, learned to curl here…it’s very cool to get to manage it.”
Readers may be aware that the Granite Curling Club has been in the news a fair bit lately – but not for anything to do with curling, per se. The club is actually situated on land owned by the City of Winnipeg. (It’s a fairly complicated story how that came to be. At one time the Granite owned the land where the club is situated, but it ran into financial difficulty in the 1970s and was forced to sell the property to the city with a “lease back” arrangement.)
The city is currently in the process of redeveloping land on the west side of the club where a parking lot now exists for the purpose of building affordable housing. Most of the spaces in that parking lot are leased out to Canada Life, but the Granite has had 30 parking spaces allocated for members’ use. There is now a proposal to build a 12-storey apartment building on the parking lot. The loss of those 30 parking spaces is of great concern to many members of the Granite Curling Club.
It is into the midst of this imbroglio that Kyle Doering now finds himself. On a personal note I myself contacted the city councillor for the area, Sherry Rollins (who, by the way, also is Jewish), and a spokesperson for Canada Life. There doesn’t seem to be an easy way out to resolve the parking situation – and the future existence of the Granite Curling Club is in peril unless some sort of accommodation can be reached insofar as parking spaces for members are made available.
Kyle may be adept at putting a curling stone on to the button of a sheet of ice, but having stepped in as the brand new general manager of a curling club that has over 1300 members, he may find that the challenges that lie ahead are more than one might have expected just a few short months ago – when the city took the club by surprise when it announced its plan to develop the land where, until now, Granite curlers have been able to park their cars.
Local News
Local MPs nominate additional Jewish community members for King Charles Coronation Medals
A few months back we published a story on this website about several members of the Jewish community who had been awarded King Charles Coronation Medals. That story can be found at King Charles Medals
Since that time it has come to our attention that several other members of our community had also been nominated by local Members of Parliament to receive medals.
Following is an update to that earlier story, which was also written by Myron Love:
The medal, created to mark the coronation of King Charles III, is described in a press release as a “special commemorative honour awarded to individuals who have demonstrated exceptional service and dedication to their communities and Canada through volunteerism, leadership, and acts of courage or commitment, reflecting the values of service and unity upheld by the monarchy. It serves as a lasting symbol of appreciation for their selfless efforts in building a better society”.
At the time, I was working largely from a list of local honorees posted on the Lieutenant-Governor’s webpage. Since then, it has been brought to my attention that other deserving members of our Jewish community have also been awarded the medals. It seems that it was not only the Lieutenant-Governor’s office which submitted a list of prospective honorees, It seems that every Member of Parliament was also encouraged to nominate honorees among their constituents.
Thus, local MPS Ben Carr and Marty Morantz –subsequent to the Lieutenant-Governor’s medal presentations – have released their own slates of medal recipients. Among the new Jewish honorees are two Jewish Federation of Winnipeg leaders – one fairly recently retired and a second who is still actively involved, a retired judge, a musician who has played a leading role in Winnipeg folk music circles, a pioneering veterinarian and a long time advocate for the disabled.
Jessica Cogan was actually presented with her medal (along with Einat Paz who appeared in the original story) – in mid-November in Marty Morantz’ constituency office. Cogan has been volunteering with the Jewish Federation of Winnipeg in numerous capacities for decades. Currently she is the Jewish Federation of Winnipeg’s Second Vice-President, a member of the board of Ben-Gurion University of the Negev, and a member of the advisory/organizing team for the Holocaust Memorial Sites Study Tour for Educators. She is a Past President of the Jewish National Fund (Manitoba-Saskatchewan branch) and National JNF board member, as well as a former Folklorama adult ambassador for Shalom Square.
In the wider community, she has served as a director of the Women’s Health Clinic Board and co-chaired their capital campaign.
Elaine Goldstine admits to being “quite surprised” to have been nominated through Ben Carr’s office for the King Charles Award. Like Jessica Cogan, Goldstine has devoted most of her adult life first as a volunteer for the Federation and, over the past 20 years, as a senior member of our community’s “civil service”.
But her volunteer efforts go back even further. As noted in an earlier issue of the Post – in an interview with her two years ago – just prior to her retirement as the Federation’s CEO, as a teen, she was active in USY and was President of the Gabriels Chapter of BBYO. In 1979 she became involved with National Council of Jewish Women, and served as President of the Sarah Branch, President of the NCJW Winnipeg section, and as the organization’s National Treasurer and Vice President. She had also served on the PTA of Ramah Hebrew School, the Business and Professional Development Committee of Canadian Friends of the Hebrew University, and on the Board of the Shaarey Zedek Sisterhood.
She began volunteering with Federation after her two sons reached school age. She started as a volunteer with the CJA’s Women’s Philanthropy Division. After a short time, she was offered a job with the campaign. Eventually, she was hired to become the campaign division chair. She assumed the reins of the CJA campaign in 2004 after her predecessor, Gerry Koffman, passed away at a relatively young age.
In 2015, after the retirement of long time Federation CEO Bob Freedman – and a successor who left after a year – Elaine was tapped to become the new CEO.
Looking back over the course of her career serving our community, she feels a sense of satisfaction for a job well done – and gratitude for having had the opportunity.
Madame Justice Freda Steel also notes that she was “surprised and humbled” to have been nominated to receive the medal which, she reports, was presented to her at Ben Carr’s office – along with some of the MP’s other nominees – on Monday, March 3. “I do not know who nominated me for the medal,” she says. “I just got a letter from Ben Carr’s office telling me I was a recipient of the medal and that the medal was for community service.“
As with Goldstine and Cogan, Steel has a long history of leadership in our Jewish community. She has been a board member and/or held leadership positions with the Federation, the Jewish Foundation of Manitoba, the Rady Centre, the Asper Jewish Community Campus and the Winnipeg Board of Jewish Education.
In her professional life, she has a Bachelor of Laws degree from the University of Manitoba and a Masters of Law from Harvard. For much of her career, she was a Professor of Law – first in Ottawa, then at her alma mater. She was appointed to the Manitoba Court of Queen’s Bench in 1995 and to the Court of Appeal in 2000. She stepped down from the court last year, but remains active as an arbitrator and mediator.
“My parents taught me that it was important to give back to your community and I have always tried to live up to the values that they inspired in all of us,” she says.
“I was honoured to be included along with so many accomplished individuals,” says Karen Dana, who was also one of Ben Carr’s nominees.
The daughter of Nate and Phyllis Dana was recognized for her lifelong contributions to the music scene in Winnipeg. A social worker by profession, Dana’s avocation has been folk music, primarily as a member of the organizing committee of the annual internationally-known Winnipeg Folk Festival. She began volunteering at the festival early on, serving for many years as backstage kitchen co-ordinator. As well, 30 years ago, she established an apprentice program for the festival, aimed at bringing in younger volunteers.
For veterinarian Dr. Jonas Watson, receiving the King Charles III Coronation Medal was “a tremendous honour”. he award, he notes, as presented to him in recognition for his leadership locally, nationally and internationally in animal health and welfare.
In a profile I wrote about Watson for this newspaper six years ago, the owner of Grant Park Animal Hospital in the rant Park Festival Centre on Taylor Avenue spoke about what he referred to as his philanthropic outreach was inspired, he recalled, by his participation in a spay-neuter clinic in the northern Saskatchewan community of Île-à-la-Crosse during his university studies where he saw first-hand the critical need for veterinary services in remote communities.
Among the initiatives he has led over the past few years are regular “0ne health” clinics up combining veterinarians and other healthcare professionals in neighbourhoods that have a disproportionately large number of vulnerably-housed or homeless people – providing vaccinations and deworming for their pets and dental care, flu shots and other services for the pet owners.
As well, he and his team regularly visit isolated parts of northern Manitoba and Nunavut to spay and neuter the dogs in these communities. And , farther afield, he has been recruited to provide his spay and neuter services to underserviced communities in Mexico and villages bordering national parks in the Indian Ocean island of Madagascar– to alleviate the dogs’ impact on endangered species – specifically lemurs,”
The graduate of the Hebrew bilingual program at Sir William Osler (now at Brock Corydon) elementary School points out that “an entire section of Jewish law- the concept of “tsa’ar ba’alei hayim”- prescribes that all animals be treated with compassion, and spared any suffering”.
”This notion has been the driving force behind everything I’ve done professionally over the last 25 years,” he says. “It is in fact the reason I pursued a career in veterinary medicine in the first place. And so, to be awarded this medal for what has been my life’s work is truly humbling. The fact that this work is being highlighted now is, I hope, a promising sign for the animals themselves.”
Among the most recent members of our community to have been awarded the Coronation medal is Dan Saidman, the Gwen Secter’s popular program director.
“I was really surprised,” says Saidman, who was presented with the award this past Saturday by Raquel Dancho, the Member of Parliament for Kildonan-St. Paul.
The honoree notes that he has been recognized for his work at the Gwen Sercter Centre over the past seven years. Previous to coming to the north Winnipeg seniors’ centre, he had served as director of BBYO for a time – followed by programming stints at the Waverley Retirement Home and the Heritage Lodge personal care home.
Saidman describes his time working at the Gwen Secter as the best job he has ever had. “It is a nice working environment and the staff and membership have been great,” he says.
A particularly notable honoree was the recently deceased Shawna (Shoshana) Forester Smith. I only learned about Smith – and her membership in our Jewish community when I was contacted by her husband, Brent, after my original report “Jewish Coronation medal recipients” was published int this paper in early January.
Some readers may be familiar with Smith’s name from the regular column she wrote for the Free Press in her role as an advocate for hospitalized patients like herself in long term care.
Shoshana and Brent became part of the Temple Shalom family about 15 years ago. “It was important to Shawna to explore her spirituality and find the right home and community for that aspect of her life and she found those things with Temple Shalom,” Brent recalls.
“I first met Shawna when I subbed for Rabbi Karen in the Intro to Judaism class at Temple Shalom in 2011,” he says. Longtime Temple Shalom president Ruth Livinston recalled standing beside Smith’s bedside at the Deer Lodge Hospital on the occasion of Smith receiving the Coronation medal . “We had a good connection right from the start. Besides attending services, Shawna came to study watercolour and the read Hebrew program with me, she painted a couple of kippahs and even came to a challah baking class. I had the honour of sitting on her Beit Din and helped her prepare for her Bat Mitzvah. She was a member of Temple Shalom’s Board of Trustees and managed our social media presence.
“When she decided to live at Riverview, she changed our weekly visits to include a watercolour class which she shared with her ward…that went on until Covid. We continued to meet weekly after Covid, including after her move here, to Deer Lodge. I treasure my visits with her – she had become family to me.”
In accepting the medal, Smith recounted her career in management for the Winnipeg Regional Health Authority until she became ill in her late 20s and had to go on permanent disability. Once she became a chronic care patient in the care of the health system, she used her public relations and healthcare background to advocate on behalf of patients with some success in bringing about positive change.
Sadly, Shoshana Smith passed away just about a month after receiving her Coronation medal. “Shawna is the bravest person I have ever met,” Livingston says. “In spite of ever increasing disability and agonizing pain, she made the decision to live to the best of her ability, to keep fighting for what she needs as well as for others.
“For one little woman with so many challenges, Shawna made an enormous and important impact on our community and beyond. I am thankful and delighted that she was honoured with the King Charles Coronation medal for her work in advocacy.”
You must be logged in to post a comment Login