By BERNIE BELLAN It was billed as “Java with Jeff” – a chance for anyone to talk to Jewish Federation CEO Jeff Lieberman in an open setting at Schmoozer’s Café. There were to be two sessions: an early morning session Monday morning, September 8, and an evening session Tuesday, September 23, at 7:30 pm.
While I didn’t attend the morning session held on September 8, anecdotally I heard that there was a good crowd and so, I expected much the same for the Tuesday, September 23 session – which I did attend.
As a result, I was somewhat shocked when I entered the Asper Campus that Tuesday evening and saw absolutely no one waiting in Schmoozer’s Café. I checked my phone again to make sure that I had the right date and time and, sure enough, I did.

Eventually, an old acquaintance by the name of Uriel Jelin – whom I hadn’t seen in quite a long time, walked up to where I was sitting at a table in Schmoozer’s and asked me whether I was also there to see Jeff Lieberman. I said I was, but Uriel was equally stupefied that no one else was there. (By the way, Uriel Jelin immigrated to Winnipeg from Argentina in 2015, along with his wife, Cynthia Fidel, and their two children, Anna Sofia and Eliel. They were profiled in an April 2016 issue of The Jewish Post & News by Rebeca Kuropatwa.)
While Uriel and I chatted, catching up on where he and Cynthia are at now, we noticed that, gathered in the courtyard adjoining Schmoozer’s, was a group, including Jeff Lieberman. (It turns out it was some sort of meeting for Gray Academy.) Within a few minutes, Jeff entered through the door leading into the campus. I approached him and asked him whether he was still planning on going ahead with “Java with Jeff,” despite the scarcity of attendees.
Jeff said he was going to proceed as planned but, instead of holding an open forum – which was the initial plan, he said, it would make more sense to hold a series of one-on-ones with whoever showed up. As it was, a very aggressive woman (who showed up after Uriel and I had been sitting waiting for Jeff to show up), approached Jeff and said to him that she had something to attend, so she asked whether she could sit down with him first. (I wasn’t surprised that someone had the effrontery to push herself to the head of the line.)
While that rude woman was sitting talking to Jeff, two more individuals showed up and said that they, too, would like to talk to Jeff.
While the rude woman spent over 20 minutes talking to Jeff, I engaged the two new individuals in conversation. They introduced themselves as Shota and Lia Megrelishvili – recent arrivals to our city from Georgia (not the Georgia in the USA). Georgia, which seceded from the Soviet Union in 1991, had been following a pro-Western stance, Shota explained, but its most recent prime minister has been attempting to shift the country back into a more pro-Russian stance, he noted.
Eventually, Jeff invited the four of us: Uriel, Shota, Lia, and me, to join him and Carrie Shenkarow (who said she was the incoming President of the Jewish Federation, about to take over from current President Paula Parks in November), at one table. (I should note that Paula Parks did show up as well, but she ended up sitting with someone else who had apparently come to participate in whatever it was that was supposed to take place. Paula and that person ended up having their own private conversation at a different Schmoozer’s table.)
Given the quite small number of individuals who had come out, Jeff suggested that we all just introduce ourselves and ask any questions anyone might have of him.
Shota took the opportunity to say how grateful he and Lia were to the Federation for the help they had been given in moving to Winnipeg. He added that he and Lia were there because they wanted to offer their services to the Federation to volunteer in any capacity the Federation might think useful.
At that point both Shota and Lia told the story how they had ended up in Winnipeg. While Shota said he had found work immediately in his field (IT), Lia was sadly underemployed (working in a food store), even though she was also qualified to work in IT.
I said to them that, years ago, I had been involved, along with former Rady JCC Programming Director Tamar Barr, in setting up what was called the Jewish Business Network. I said that I had retained every business card I had ever been given at any of the Jewish Business Network meetings and I knew that I had cards from at least a couple of individuals who were involved in IT. I said I would try to put Shota and Lia in touch with someone in IT – which I did the next day.
Eventually though, after everyone had had their chance to talk to Jeff, I said to him that I would like to take the opportunity to ask him some questions. I must add that I had tried to get a response from Jeff around the time the Federation had enmeshed itself in the affairs of BB Camp back in April, when then-Executive Director Jacob Brodovdsky had found himself caught up in a witch hunt engendered by the publisher of a website known as the J.ca, during which Brodovsky was accused of not showing enough support for the State of Israel.
Even though the board of BB Camp had given Brodovsky a full vote of confidence, the Jewish Federation had stepped in and, only three days after the BB Camp had issued that vote of confidence to Brodovsky, the Federation held an emergency meeting to discuss the situation and – the next day, Brodovsky was let go from his position. I never did get a response from Jeff as to why the Federation had interceded in the affairs of one of its beneficiary agencies (which, presumably, operate autonomously from the Federation.)
But, now that I had the opportunity to talk to Jeff one on one, I began by saying that I wasn’t going to revisit what happened to Jacob Brodovsky and that, no doubt, Jacob himself wanted to move on from what had happened.
Instead, I said, I wanted to ask how the Federation “can reach out to people who feel the Federation doesn’t represent them?”
Jeff answered that holding this kind of session was a way for people to “talk to the Federation, to talk to me. This may be the beginning, but maybe we can do something else – like a town hall – by Zoom or something, where people could ask questions, hold a conversation. I understand that there are people out there who don’t understand what Federation does, who don’t know the difference between Federation and (Jewish) Foundation…
“After I became CEO (in July 2023), I held a series of meetings, along with Dalia (Szpiro, Jewish Federation GrowWinnipeg Director) with Israelis. I was shocked to hear from some of them that they had never set foot in this building.”
I said that “they live far away in a lot of cases.” I noted that when Gayle Waxman was Rady JCC Executive Director, she started holding events in Transcona, for instance, to take programming closer to where many Israelis live.
Jeff added that, to make things even more difficult, some of the Israelis now live in Sage Creek which, I suggested, is “about as far away from the campus as you can get.”
“Here’s the other thing,” I said though: “Aside from involvement in the community,” there’s a situation where, especially among a lot of young people” – noting I had received a number of emails around the time of the Brodovsky controversy, “there’s a feeling that ‘if we don’t line themselves up in total support for Israel, we feel marginalized, we’re not accepted as part of the community.’ Is there room for people – like me,” I asked, “to have dissenting voices?”
Jeff agreed there are people who “feel we don’t represent them because of our support of Israel and we support Israel – the right of people there to feel secure, not to have to worry about their safety, but we don’t talk about support for the Israeli government, we talk about the Israeli people.”
“You talked about holding a ‘town hall,’ ” I said, “maybe through Zoom..and that would be kind of awkward,” , but “you agree about reaching out to people who feel excluded, who don’t feel part of the mainstream? It’s a tough one – because things have become so polarized.”
Jeff acknowledged “there’s a certain percentage of Jews who don’t agree with our position on the State of Israel.”
I said, “It’s probably a lot more than you think because I meet a lot of people who are ostensibly Jewish, who say we don’t want anything to do with the Jewish Federation… but – if you can put some flesh on the bone, and reach out by having some sort of town hall, that would be a way of perhaps doing something to make people who are currently disaffected feel that the Federation is at least listening to them.”