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Manitoba film czar Rachel Rusen looking forward to busy time post-COVID

By MYRON LOVE
“I am excited that our provincial government has identified film production as one of the industries that will be allowed to re-open as part of phase 2 of lifting Covid-19 restrictions in Manitoba,” says Rachel Rusen, Manitoba Film Commissioner and CEO of the Manitoba Film & Sound Recording Development Corporation.
“We are working with the government and the Chief Public Health officer to prepare guidelines and protocols.”
Rusen confirms that Manitoba Film & Music remains busier than ever with production inquiries stimulated by the province’s competitive tax credit. “In its earliest days,” she notes, “film production was more of a seasonal cottage industry, but it has evolved to become a robust economic driver that has a good balance between foreign and domestic production. Whether local or international, fundamental to Manitoba’s success has been the Manitoba Film and Video Production Tax Credit that was first introduced in 1997. The tax credit has resulted in over $260 million in total production volume last year alone. Having A-list talent in Winnipeg is not only exciting but also elevates our city’s profile when those who have filmed here discuss what a jewel of a province we are.”
Among recent productions that have been filmed here, she reports, are: “The Ice Road”, starring Liam Neeson and Lawrence Fishburne; “Flag Day”, with Sean Penn; and “Nobody”, a Universal production featuring Connie Nielsen, Christopher Lloyd and Bob Odenkirk. Local producers, Rusen adds, create their own content, such as “Dr. Keri-Vet”, “Polar Bear Town” and “Taken” and collaborate as producers on scripted series such as “Burden of Truth” for CBC and “Edgar” for Radio Canada – and as service providers for many Lifetime and Hallmark productions shot around the city.
“We punch above our weight. We actually need more people to fill the job demands.”
Rusen is approaching the first anniversary of her appointment as CEO for the Manitoba Film & Sound Recording Development Corporation but has been involved in the industry for more than a decade as an entertainment lawyer. Prior to joining the corporation, the former MLT Aikins LLP partner practiced commercial, corporate and business law before shifting her focus to entertainment law.
“I recognized in the entertainment industry in Manitoba a vibrant growth industry,” she explains.
In her role as an entertainment lawyer, Rusen has acted for clients across Canada in all areas of the entertainment industry including film, television, music, new media and book publishing. As a result, she is also able to contribute her expertise as a board member, Manitoba Film & Sound Recording Development Corporation, Manitoba Music, On Screen Manitoba, the Comweb Group and Food Banks Canada, among others.
“In my new role, I continue to work with the same stakeholders but in a different capacity with the benefit of understanding producer challenges,” she points out. Growing up in River Heights, the entertainment industry was not unfamiliar to the daughter of Joan and Jack Rusen. She recalls frequent visits from her uncle, the inimitable Monty Hall.
A former Joseph Wolinsky Collegiate student, Rusen graduated from the University of Winnipeg Collegiate program before pursuing a law degree that culminated in er being called to the Bar in 1997.
Much of her work, she explains, involves promoting the province internationally to attract foreign service production, meeting with international producers looking to film in Canada and representing Manitoba before the Association of Provincial and Territorial Funding Agencies, the National Tax Credit Committee and the International Business Development Group. She is also a member of the Association of Film Commissioners International.
Rusen adds that her responsibilities also include working with local musicians and their associations. “We have supported many touring musicians,” she says. “Now though, during these Covid times, we are helping musicians with online programming.
“Film and music really do go hand in hand. This year, one third of the movies being filmed in the province for television use Manitoba composers. Ultimately, success in the business relies not only on talent but also on relationships.”
Family and Judaism are very important to her, she says. “I grew up in a traditional Jewish family and am proud to say that my three children have all been enrolled at Gray Academy. (Her oldest, Nicole, is currently in third year Science, middle child Mitchell is graduating from Gray this spring and Harry, the youngest, is in Grade 7 at the school.)
“I couldn’t be prouder of my children. They are the joys of my life and they support the work I do on behalf of the province. Certainly, it is a balancing act, but it helps having my parents as active and involved grandparents.”
So what kind of programming does Manitoba’s film guru enjoy watching? “I enjoy watching documentaries and real life stories,” she responds. “I also like streaming original series on Netflix and similar services. I am particularly excited to see the number of Manitobans listed in the credits.”
“I am a proud Manitoban,” she concludes. “I love this opportunity to help put Manitoba on the world stage. It is incredibly rewarding when I can welcome people from abroad to our great province and see them hire local crew, cast local actors, work with local producers and enjoy the legendary hospitality of friendly Manitoba.”
“The demand for content is growing exponentially with global streaming services, broadcasters and film and sound studios producing billions of dollars of content each year. I believe that Manitoba is well positioned to capitalize on this opportunity by showcasing Manitoba talent and working with stakeholders to focus on expanding our infrastructure and labour force.”
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Local News
Talented Winnipeg composer Sara Kreindler teams up with her mother Reena Kreindler to create new satirical show to premiere here in May
By BERNIE BELLAN It’s been many years since I’ve heard from Sara Kreindler. Sara’s name first appeared in The Jewish Post & News in 2002 when a satirical musical titled “A Touch of Class” was reviewed by the late Arnold Ross. That particular production featured songs from popular Broadway shows that touched upon themes such as “greed, poverty, oppression, and social unrest.”
When she appeared in that show, Ross noted, Kreindler had just recently returned to Winnipeg from England, where she had obtained a doctorate in Social Psychology from Oxford University.
While at Oxford, Kreindler found time to compose a satirical musical titled “Charity,” which played to rave reviews there, and was performed five times.
Continuing in the theme of writing satirical musicals, Sara has now teamed up with her mother, Reena, to write a new musical titled “A Perfect Man,” which is set to run at the Gargoyle Theatre from May 6-17.
According to a press release we received, “A Perfect Man” is “a satirical musical, set on a fictional analogue of ‘The Bachelor’.
“The story follows an anthropologist who arrives to research TV’s hottest reality-dating show — only to discover she’s been made a contestant, and the bachelor is her high school crush. Past and present collide against an exuberant pastiche score that uses vintage musical styles to highlight modern absurdities.”
“Praised as ‘a musician [who] can make biofuels funny’ (CBC), Sara is known for whip-smart satire on a panoply of topics. Her digital musical, ‘Larry Saves the Canadian Healthcare System, created during her former life as an academic, has garnered over 84,000 YouTube views. Naturally, she had a field day with the subject of reality dating.
“The topic just begs for campy zaniness, which I think we all need in these times — but also for a more cerebral critique of what these shows say about the culture that spawned them,” says Kreindler. And thanks to the romance context, the satire is woven into a deeper, more personal story. “It’s satire with a heart.”
Here is some more information about Sara Kreindler, taken from a 2009 article I wrote about her:
“Born in Israel, Sara’s precocious talent was nurtured by her mother, Reena, whose own particular talent is literary, not musical. According to Reena, however, Sara was singing from the time she was a baby, and she began to study piano at the age of four.
“As a young girl, Sara began writing her own songs and poems, along with the “occasional musical”, notes Reena. Yet, Sara’s rare talent put her at odds with the typical interests of other children her own age, on top of which she attended a school to which she was exposed to a fair degree of antisemtism.
“As a result, Sara says, being bullied was a common aspect of her childhood. On one occasion, when she was nine, she notes, Sara fought back against one particular bully by reciting the following little ditty:
“I write so many epigrams to you that all the people laugh.
I’m tired of writing epigrams.
I want to write your epitaph!”
“Sara went on to compose a musical titled ‘Flutesong’ while she was a student at Vincent Massey Collegiate, she says. After doing her undergraduate work at the University of Manitoba, majoring in Psychology, Sara won a Rhodes Scholarship to attend Oxford University.
“Sara eventually earned a doctorate in Social Psychology and returned to Winnipeg, where she began teaching at the University of Manitoba, but she said she didn’t enjoy the “mass production” style of teaching upwards of 300 students at a time, so she switched careers and began doing health research for the Winnipeg Regional Health Authority.”
All the while Sara has been continuing to compose and perform her own songs, often teaming up with her mother, as she has for “A Perfect Man.”
Showtimes and ticket information for The Perfect Man are available at:
http://www.thegargoyletheatre.com/upcoming-events/the-perfect-man
Local News
Rabbi Kliel Rose to leave Congregation Etz Chayim for new post in Ottawa
The following email from Congregation Etz Chayim Executive Director Morissa Granove was sent to members of the congregation on Friday, April 10:
“Dear Members and Friends,
“As we know, Rabbi Kliel recently spent a weekend with Kehilllat Beth Israel where he has since been offered a position. After much thought and consideration, he has made the decision to sign a contract in Ottawa. He will continue to lead our congregation through Yom Kippur.
“This news marks a significant ending for our Etz Chayim community, and at the same time with change comes opportunity. Congregation Etz Chayim will soon embark on our own Rabbinical search with excitement as we look for our perfect candidates and explore the new possibilities that will help us to continue to shape a strong future for our synagogue and members.”
Kliel Rose took up the position of rabbi at Etz Chayim in August, 2018.
In an article announcing his appointment to the position in the June 6, 2018 issue of The Jewish Post & News, Myron Love wrote:
The congregation has been without a permanent rabbi since last summer when Rabbi Larry Lander chose to retire – after ten years here – and relocate to Toronto.
Kliel Rose is already a well-seasoned rabbi. He was ordained in 2004 by the Jewish Theological Seminary in New York.
He previously served as spiritual leader at the West End Synagogue in Nashville and Temple Enamu-El in Miami Beach. His current posting is Beth Shalom Synagogue in Edmonton.
Following the example of his parents, Kliel Rose has been active in interfaith dialogue and human rights work for which he was honoured in 2014 with the Human Rights Hero Award by Truah: The Rabbibic Call for Human Rights.
He has also participated in the Kellogg Management Education for Jewish Leaders program at Northwestern University and was most recently chosen to be among 20 rabbis from different denominations chosen to train in the Clergy leadership Incubator – a two-year program, under the leadership of Ranni Sidney Schwarz, intended to educate younger rabbis in innovative thinking, change management and institutional transformation.
In Edmonton, Rose also served as Jewish chaplain at the University of Alberta and took the lead on a program called “Faith and Inclusion”, whose mandate was to support individuals with cognitive and physical learning challenges to feel more welcome within various faith communities.

