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Manitoba film czar Rachel Rusen looking forward to busy time post-COVID

Rachel Rusen

By MYRON LOVE
“I am excited that our provincial government has identified film production as one of the industries that will be allowed to re-open as part of phase 2 of lifting Covid-19 restrictions in Manitoba,” says Rachel Rusen, Manitoba Film Commissioner and CEO of the Manitoba Film & Sound Recording Development Corporation.

“We are working with the government and the Chief Public Health officer to prepare guidelines and protocols.”
Rusen confirms that Manitoba Film & Music remains busier than ever with production inquiries stimulated by the province’s competitive tax credit. “In its earliest days,” she notes, “film production was more of a seasonal cottage industry, but it has evolved to become a robust economic driver that has a good balance between foreign and domestic production. Whether local or international, fundamental to Manitoba’s success has been the Manitoba Film and Video Production Tax Credit that was first introduced in 1997. The tax credit has resulted in over $260 million in total production volume last year alone. Having A-list talent in Winnipeg is not only exciting but also elevates our city’s profile when those who have filmed here discuss what a jewel of a province we are.”
Among recent productions that have been filmed here, she reports, are: “The Ice Road”, starring Liam Neeson and Lawrence Fishburne; “Flag Day”, with Sean Penn; and “Nobody”, a Universal production featuring Connie Nielsen, Christopher Lloyd and Bob Odenkirk. Local producers, Rusen adds, create their own content, such as “Dr. Keri-Vet”, “Polar Bear Town” and “Taken” and collaborate as producers on scripted series such as “Burden of Truth” for CBC and “Edgar” for Radio Canada – and as service providers for many Lifetime and Hallmark productions shot around the city.
“We punch above our weight. We actually need more people to fill the job demands.”
Rusen is approaching the first anniversary of her appointment as CEO for the Manitoba Film & Sound Recording Development Corporation but has been involved in the industry for more than a decade as an entertainment lawyer. Prior to joining the corporation, the former MLT Aikins LLP partner practiced commercial, corporate and business law before shifting her focus to entertainment law.
“I recognized in the entertainment industry in Manitoba a vibrant growth industry,” she explains.

In her role as an entertainment lawyer, Rusen has acted for clients across Canada in all areas of the entertainment industry including film, television, music, new media and book publishing. As a result, she is also able to contribute her expertise as a board member, Manitoba Film & Sound Recording Development Corporation, Manitoba Music, On Screen Manitoba, the Comweb Group and Food Banks Canada, among others.
“In my new role, I continue to work with the same stakeholders but in a different capacity with the benefit of understanding producer challenges,” she points out. Growing up in River Heights, the entertainment industry was not unfamiliar to the daughter of Joan and Jack Rusen. She recalls frequent visits from her uncle, the inimitable Monty Hall.

A former Joseph Wolinsky Collegiate student, Rusen graduated from the University of Winnipeg Collegiate program before pursuing a law degree that culminated in er being called to the Bar in 1997.
Much of her work, she explains, involves promoting the province internationally to attract foreign service production, meeting with international producers looking to film in Canada and representing Manitoba before the Association of Provincial and Territorial Funding Agencies, the National Tax Credit Committee and the International Business Development Group. She is also a member of the Association of Film Commissioners International.
Rusen adds that her responsibilities also include working with local musicians and their associations. “We have supported many touring musicians,” she says. “Now though, during these Covid times, we are helping musicians with online programming.
“Film and music really do go hand in hand. This year, one third of the movies being filmed in the province for television use Manitoba composers. Ultimately, success in the business relies not only on talent but also on relationships.”

Family and Judaism are very important to her, she says. “I grew up in a traditional Jewish family and am proud to say that my three children have all been enrolled at Gray Academy. (Her oldest, Nicole, is currently in third year Science, middle child Mitchell is graduating from Gray this spring and Harry, the youngest, is in Grade 7 at the school.)
“I couldn’t be prouder of my children. They are the joys of my life and they support the work I do on behalf of the province. Certainly, it is a balancing act, but it helps having my parents as active and involved grandparents.”
So what kind of programming does Manitoba’s film guru enjoy watching? “I enjoy watching documentaries and real life stories,” she responds. “I also like streaming original series on Netflix and similar services. I am particularly excited to see the number of Manitobans listed in the credits.”
“I am a proud Manitoban,” she concludes. “I love this opportunity to help put Manitoba on the world stage. It is incredibly rewarding when I can welcome people from abroad to our great province and see them hire local crew, cast local actors, work with local producers and enjoy the legendary hospitality of friendly Manitoba.”
“The demand for content is growing exponentially with global streaming services, broadcasters and film and sound studios producing billions of dollars of content each year. I believe that Manitoba is well positioned to capitalize on this opportunity by showcasing Manitoba talent and working with stakeholders to focus on expanding our infrastructure and labour force.”

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Winnipeg Jewish Theatre breaks new ground with co-production with Rainbow Stage

l-r: WJT Artistic and Managing Director Dan Petrenko, Company Manager Etel Shevelev, Head of Marketing Julia Kroft

By MYRON LOVE Winnipeg Jewish Theatre is breaking new ground with its first ever co-production with Rainbow Stage. The new partnership’s presentation of “Fiddler on the Roof” is scheduled to hit the stage at our city’s famed summer musical theatre venue in September 2026.
“We have collaborated with other theatre companies in joint productions before,” notes Dan Petrenko, the WJT’s artistic and managing director – citing previous partnerships with the Segal Centre for the Performing Arts in Montreal, the Harold Green Jewish Theatre in Toronto, Persephone Theatre in Saskatoon and Winnipeg’s own Dry Cold Productions. “Because of the times we’re living through, and particularly the growing antisemitism in our communities and across the country, I felt there is a need to tell a story that celebrates Jewish culture on the largest stage in the city – to reach as many people as possible.”
Last year, WJT approached Rainbow Stage with a proposal for the co-presentation of “Fiddler on the Roof.” Rainbow Stage management was really enthusiastic in their response, Petrenko reports.
“We are excited to be working with Winnipeg’s largest musical theatre company,” he notes. “Rainbow Stage has an audience of more than 10,000 people every season. Fiddler is a great, family-oriented story and, through our joint effort with Rainbow Stage, WJT will be able to reach out to new and younger audiences.”
“We are also working to welcome more diverse audiences from other communities, as well as newcomers – families who have moved here from Israel, Argentina and countries of the former Soviet Union.”
Helping Petrenko to achieve those goals are two relatively new and younger additions to WJT’s management team. Both Company Manager Etel Shevelev, and Head of Marketing Julia Kroft are in their 20s – as is Petrenko himself.
Kroft, who is also Gray Academy’s Associate Director of Advancement and Alumni Relations, needs little or no introduction to many readers. In addition to her work for Gray Academy and WJT, the daughter of David and Ellen Kroft has been building a second career as a singer and actor. Over the past few years, she has performed by herself or as part of a musical ensemble at Jewish community events, as well as in various professional theatre productions in the city.
Etel Shevelev is also engaged in a dual career. In addition to working full time at WJT, she is also a Fine Arts student (majoring in graphic design) at the University of Manitoba. Outside of school, she is an interdisciplinary visual artist (exhibiting her work and running workshops), so you can say the art world is no stranger to her.
(She will be partcipating in Limmud next month as a member of the Rimon Art Collective.)
Shevelev grew up in Kfar Saba (northeast of Tel Aviv). She reports that in Israel she was involved in theatre from a young age. “In 2019, I graduated from a youth theatre school, which I attended for 11 years.” In a sense, her work for WJT brings her full circle.
She arrived in Winnipeg just six years ago with her parents. “I was 19 at the time,” she says.
After just a year in Winnipeg, her family decided to relocate to Ottawa, while she chose to stay here. “I was already enrolled in university, had a long-term partner, and a job,” she explains. “I felt that I was putting down roots in Winnipeg.”
Etel expects to graduate by the end of the academic year, allowing her to focus on the arts professionally full-time.
In her role as company manager, Shevelev notes, she is responsible for communications with donors, contractors, and unions, as well as applying for various grants and funding opportunities.
In addition, her linguistic skills were put to use last spring for WJT’s production of “The Band’s Visit,” a story about an Egyptian band that was invited to perform at a cultural centre opening ceremony in the lively centre of Israel, but ended up in the wrong place – a tiny, communal town in southern Israel. Shevelev was called on to help some of the performers with the pronunciation of Hebrew words and with developing a Hebrew accent.
“I love working for WJT,” she enthuses. “Every day is different.”
Shevelev and Petrenko are also enthusiastic about WJT’s next production – coming up in April: “Ride: The Musical” debuted in London’s West End three years ago, and then went on to play at San Diego’s Old Globe theatre to rave reviews. The WJT production will be the Canadian premiere!
The play, Petrenko says, is based on the true story of Annie Londonderry, a young woman – originally from Latvia, who, in 1894, beat all odds and became the first woman to circle the world on a bicycle.
Petrenko is also happy to announce that the director and choreographer for the production will be Lisa Stevens – an Emmy Award nominee and Olivier Award winner. (The Olivier is presented annually by the Society of London Theatre to recognize excellence in professional London theatre).
“Lisa is in great demand across Canada, and the world really,” the WJT artistic director says. “I am so thrilled that we will be welcoming one of the greatest Jewish directors and choreographers of our time to Winnipeg this Spring.”
For more information about upcoming WJT shows, readers can visit wjt.ca, email the WJT office at info@wjt.ca or phone the box office at 204-477-7515.

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Rising Canadian comedy star Rob Bebenek to headline JCFS’ second annual “Comedy for a Cause”

By MYRON LOVE Last year, faced with a federal government budget cut to its Older Adult Services programs, Jewish Child and Family Service launched a new fundraising initiative.  “Comedy with a Cause” was held at Rumor’s Comedy club and featured veteran Canadian stand-up comic Dave Hemstad.
That evening was so successful that – by popular demand – JCFS is doing an encore.  “We were blown away by the support from the community,” says  Al Benarroch,  JCFS’s president and CEO. 
“This is really a great way to support JCFS by being together and having fun,” he says.
“Last year, JCFS was able to sell-out the 170 tickets it was allotted by Rumor’s,” adds Alexis Wenzowski, JCFS’s COO. “There were also general public attendees at the event last year. Participants enjoyed a fun evening, complete with a 50/50 draw and raffle. We were incredibly grateful for those who turned out, the donors for the raffle baskets, and of course, Rumor’s Comedy Club.
“Feedback was very positive about it being an initiative that encouraged people to have fun for a good cause: our Older Adult Services Team.”
This year’s “Comedy for a Cause” evening is scheduled for Wednesday, February 25.  Wenzowski reports that this year’s featured performer, Rob Bebenek, first made a splash on the Canadian comedy scene at the 2018 Winnipeg Comedy festival. He has toured extensively throughout North America, appearing in theatres, clubs and festivals.  He has also made several appearances on MTV as well as opening shows for more established comics, such as Gerry Dee and the late Bob Saget.
For the 2026 show, Wenzowski notes, Rumors’ is allotting JCFS 200 tickets. As with last year, there will also be some raffle baskets and a 50/50 draw.
“Our presenting sponsors for the evening,” she reports,  “are the Vickar Automotive Group and Kay Four Properties Incorporated.”
The funds raised from this year’s comedy evening are being designated for the JCFS Settlement and Integration Services Department. “JCFS chose to do this because of our reduction in funding last year by the federal government to this department,” Wenzowski points out.
“Last year alone,” she reports, “our Settlement and Integration Services team settled 118 newcomer families – from places like Israel, Mexico, Brazil, and Argentina. Each year, our program supports even more newcomer families with things like case management, supportive counselling, employment coaching, workshops, programming for newcomer seniors, and more.”
“We hope to raise more than $15,000 through this event for our Settlement and Integration Program,” Al Benarroch adds. “The team does fantastic work, and we know that our newcomer Jewish families need the supports from JCFS. I want to thank our sponsors, Rumor’s Comedy Club, and attendees for supporting us.”
Tickets for the show cost $40 and are available to purchase by calling JCFS (204-477-7430) or by visiting here: https://www.zeffy.com/en-CA/ticketing/jcfs-comedy-for-a-cause. Sponsorships are still available.

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Ninth Shabbat Unplugged highlight of busy year for Winnipeg Hillel

By MYRON LOVE Lindsay Kerr, Winnipeg’s Hillel director, is happy to report that this year’s ninth Shabbat UnPlugged, held on the weekend of January 9-11, attracted approximately 90 students from 11 different universities, including 20 students who were from out of town. 
Shabbat UnPlugged was started in 2016 by (now-retired) Dr. Sheppy Coodin, who was a science teacher at Gray Academy, along with fellow Gray Academy teacher Avi Posen (who made aliyah in 2019) – building on the Shabbatons that Gray Academy had been organizing for the school’s high school students for many years. 
The inaugural Shabbat UnPlugged was so successful that Coodin and Posen did it again in 2017 and took things one step further by combining their Shabbat UnPlugged with Hillel’s annual Shabbat Shabang Shabbaton that brings together Jewish university students from Winnipeg and other Jewish university students from Western Canada.
As in the past, this year’s Shabbat UnPlugged weekend was held at Lakeview’s Hecla Resort. “What we like about Hecla,” Kerr notes, “is that they let us bring in our own kosher food, it is out of the city and close to nature for those who want to enjoy the outdoors.”
The weekend retreat traditionally begins with a candle lighting, kiddush and a traditional Shabbat supper. Unlike previous Shabbats UnPlugged, Kerr points out, there were no outside featured speakers this year. All religious services and activities were led by students or national program partners.
The weekend was funded in part by grants from CJPAC and StandWithUs Canada, along with the primary gift from The Asper Foundation.
 Kerr reports that the activities began with 18 of our local Jewish university students participating in a new student Shabbaton – inspired by Shabbat Unplugged, titled “Roots  & Rising.”
In addition to Shabbat Unplugged, Hillel further partnered with Chabad for a Sukkot program in the fall, as well as with Shaarey Zedek Congregation and StandWithUs Canada for a Chanukah program.  Hillell also featured a commemoration of October 7, an evening of laser tag and, in January, a Hillel-led afternoon of ice skating.
Coming up this month will be a visit to an Escape Room – and a traditional Shabbat dinner in March.
Kerr estimates that there are about 300 Jewish students at the University of Manitoba and 100 at the University of Winnipeg.
“Our goal is to attract more Jewish students to take part in  our programs and connect with our community,” she comments.

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