Connect with us

Local News

Shaarey Zedek capital campaign is on pace to hit $17 million goal, but is hoping to obtain a further $2 million from donors

Artist's rendering of the new sanctuary


By BERNIE BELLAN It was in the October 27, 2021 issue of The Jewish Post & News that we first described the plan to renovate the Shaarey Zedek Synagogue. At that time the planned budget for the renovation was $14 million but, as with most construction projects these days, as costs have increased the total cost of the project has increased considerably.
The Shaarey Zedek website now contains the following information: “The Board previously approved an overall budget of $14 million in September 2021, representing an earlier projection of $12 million in hard costs and $2 million in soft costs.  However, because of supply and inflation issues, as well as changes to the renovation plans, including the installation of an operable dumbwaiter (to replace the current inoperable one), as well as a daycare space, the current budget recently approved by the Board in August 2022, is $16 million.”
However, even that figure has now been supplanted by an even higher figure, according to Neil Duboff, Shaarey Zedek President and Chair of the L’Dor Va Dor Capital Campaign.

Neil Duboff, Shaarey Zedek President and Chair of the L’Dor Va Dor Capital Campaign.


In an interview conducted with Duboff in his office on Monday, May 6, he said that the renovation project is now expected to cost $17 million. As Duboff explained, “All in, including architects, including furniture, including all of the soft costs, (the total cost) is going to be virtually what we always counted on, about 17 million.”
Of that $17 million though, the cost for a day care facility within the synagogue has not added to the overall goal of the capital campaign,” Duboff noted, as the $1 million for the daycare is being donated by the Vickar family, one of the very generous benefactors to our community.
As far as where the other $2 million in increased costs are coming from, Duboff explained that “what’s gone up is security has gone up. Windows have gone up…and one of the other things that has really gone up is AV. AV was more expensive, audio visual is more expensive than we counted on.”
In addition to those added construction costs, there is work being done to improve the drainage in the back. As Duboff explained, “The way I’m led to believe by the architects and engineers is we’ve had a flooding problem in the back. Water has, when it’s a really heavy rain, water comes in. So, it’s something that needed to be fixed regardless” (of the renovations to the building).
As well, during a tour of the renovations in which I was a participant (along with three others) on April 26, which was conducted by Shaarey Zedek Executive Director Rena Elbaze, Elbaze did say that the back entrance is going to be modified extensively – to make it quite a bit more welcoming than it had been previously.
I was quite impressed with how the construction is proceeding from what I saw during that tour, although upon reading the original timetable for completion of the renovations, I see that they were originally slated to be completed by this August. Elbaze assured that the renovations will be done by September 26 (for the community Kavod evening) – which would be a week in advance of the first day of Rosh Hashanah. (Fortunately for the construction crew, Rosh Hashanah is very late this year – which gives them quite a bit of a cushion to finish their work in case any unexpected problems crop up – as they usually do in projects this grand.)
During my interview with Neil Duboff, he was confident that the renovations will be completed well ahead of Yom Tov, saying “it could be as soon as August, and then they just have to make sure that our maintenance staff understands the building in terms of heating and air conditioning.”

Artist’s rendering of the Shaarey Zedek rear side, including the new entrance


The one aspect of the renovation though, that will probably not be completed will be the back entrance, Duboff noted. “One of the things that I was really pushing for is a grander entrance in the back,” he said.
“It’s going to have the same limestone as the front,” he noted “It’s going to be mirroring the front. The feeling of the front will be the feeling in the back.”

Artist’s rendering of the new event centre

But, returning to the issue of finances, Shaarey Zedek members did receive a letter the first week of May in which they were told that the capital campaign is still $2 million short of what is now a $17 million goal. There was also a reference to the cemetery perpetual care fund which apparently left some congregation members concerned that funds set aside for perpetual care might be used for the renovation.
Duboff took the blame for causing some consternation among congregation members over the possible use of the perpetual care fund for the renovation. He said: “I don’t know if you can do this in a synagogue, but I’ll take a mea culpa. It was wrong. because all we were ever intending on doing is saving money by not borrowing money from the bank. That’s all it was ever intended to do. But the mistake that was made in that letter is it talked about the word perpetual care fund.” He added that there was going to be a meeting on May 8 in which the funding situation would be fully clarified for congregation members.
I asked Neil Duboff how much money exactly has been raised by the campaign. He did say that $3 million of the $17 million renovation cost is coming from the provincial government and that $12 million has been raised in pledges, but some of the individuals who have pledged to contribute to the campaign will be fulfilling their pledges over the next five years.
That does leave a bit of a “cash flow” problem, Duboff admitted. The congregation did approve taking out a “$9 million line of credit,” he added, and so far, “we haven’t used it at all,” he said.
And, while that line of credit is available, if necessary, the rate on that line of credit is approximately eight per cent. Shaarey Zedek does have investments, Duboff noted, but the average rate of return is “about five” percent, he said, which means we pay 8% and earn 5%. The goal of the board has been to find a way to avoid paying the approximately 3% interest costs charges in excess of what we earn.
The congregation also has a capital fund, Duboff explained, and $3 million from that fund has been used for the renovations, but Duboff said he’d like to “raise funds to put that back” because the “purpose of the fund” is to “sustain the congregation” to pay for things like “programming.”
One of the problems in raising funds, Duboff admitted, is that “some of our great philanthropists in our city still are considering their donations and need to kick the tire to believe the project and the future of the synagogue is real and viable. And we believe that when people come in to see the renovations and talk to the synagogue leadership, like Steve Kroft, (who was one of the people on the tour in which I participated on April 26) has now given a very, very generous gift.”
Yet, Duboff continued, “there are other people who are top donors in our city who haven’t. So some of the typical people you’d expect haven’t donated because they want to see if it’s real.”
I wondered though, whether the Shaarey Zedek’s not having a second rabbi will be an impediment to being able to grow the congregation – which would be necessary in order to sustain the congregation for the long term?
I said to Duboff that, during the tour Rena Elbaze conducted on April 26, she pointed to an area that will become an office for a second rabbi. I asked Elbaze: “So, you’re still looking for another rabbi?” She answered that she would fill me in on how the search is going, but as of the time or writing, Elbaze hasn’t responded to my request for further information.
The entire atmosphere surrounding the departure of Rabbi Matthew Leibl three years ago remains shrouded in controversy. Regardless what happened to lead to a parting of the ways between Rabbi Leibl and the Shaarey Zedek Congregation, there is no doubt that Rabbi Leibl’s leaving has had a negative impact upon the congregation.
You just have to take a look at the number of funerals, weddings, bar and bat mitzvahs at which Rabbi Leibl has officiated over the past four years to realize how immensely popular he remains as a rabbi within this community.
Neil Duboff isn’t the first person to whom I’ve suggested that it’s the congregation’s loss that Rabbi Leibl is not only not serving as a rabbi at the Shaarey Zedek, his being available to officiate at life cycle events outside of a synagogue venue and his having held High Holiday services at the Gates last year has been partly at the expense of the Shaarey Zedek in terms of people still making Rabbi Leibl their first choice for a rabbi in this city.
In response, Duboff said: “I think that the message has to be that I am a fan of Matthew’s. I think he does great work…
“But I have to sustain a strong Conservative synagogue. I can tell you that, regardless of who the Shaarey Zedek were to hire tomorrow, the synagogue, the congregation, the Shaarey Zedek, has to be bigger than a rabbi. Rabbis come and go. The institution doesn’t. Every synagogue is like that…

“Rabbis come and go. That’s the nature of an employee. But, it would be a tremendous solidifying thing, I think if Matthew would come back, I would open the door to it.”

Duboff admitted that there were conflicts between Rabbi Leibl and certain individuals (whose names he did divulge, but who will not be identified here), and that another prominent member of the congregation did reach out to Rabbi Leibl to see if there was a possibility of his returning to the congregation, but Duboff’s understanding is that “he’s not interested in working at the Shaarey Zedek.”

Looking ahead though, I wondered what the community’s demographics portend for the long-term future of the Shaarey Zedek? I said that I thought there would be an initial flurry of interest in coming to the Shaarey Zedek because of the novelty aspect – the same way Gray Academy attracted over 900 students the first year that the Asper Campus opened (in 1997), but that initial interest levelled off quickly after that first year.

And, with the Etz Chayim just having moved into new quarters on Wilkes, there is bound to be a competition between the two congregations for new members, I suggested. I asked Duboff whether, in hindsight, there should’t have been a merger of the two congregations 20 years ago when discussions of a merger ended in failure because of the apparent “culture clash” between the two congregations?

“Don’t you think that should have been the way to go?” I asked Duboff.
He agreed, saying “A hundred percent. I think that in our city, I still think at some point the congregations are going to have to join. Our city’s too small. And like you just said, there aren’t as many young families. When our generation goes, who are going to be the leaders?”

Local News

Human Rights Museum announcement of “Nakba” exhibit sets off hornet’s nest

Isha Khan, CEO, Canadian Museum for Human Rights
Isha Khan, CEO, Canadian Museum for Human Rights

By BERNIE BELLAN On November 19, during its Annual Public Meeting, the Canadian Museum for Human Rights (CMHR) announced it will be mounting an exhibit titled “Palestine Uprooted: Nakba (sometimes spelled as ‘Nagba) Past and Present,” focusing on Palestinian experiences, confirming it will open in June 2026. The CMHR website said that “This announcement follows years of advocacy from Palestinian Canadian groups, with the exhibit aiming to share Palestinian perspectives on the 1948 catastrophe.”

That announcement set off a storm of reaction from within the Jewish community, especially from the Jewish Heritage Centre for Western Canada, the Jewish Federation of Winnipeg , and the Centre for Israel and Jewish Affairs.
The primary concern raised by representatives of all three of those groups was that having an exhibit on the Nakba without also having an exhibit on the forced displacement of Jews from Arab countries in 1948 would offer a distorted perspective of what happened during Israel’s 1948 War of Independence.

We have been reluctant to wade into this hornet’s nest as no matter what we write it is bound to lead to some individuals saying that we haven’t been balanced, but we did decide to go ahead and try to offer some idea of how this exhibit came about.
Our primary source was an interview that Isha Khan, CEO of the Canadian Museum for Human Rights, did with Sierra Sanders of CBC’s Information Radio on November 21.
Following are some excerpts from that interview. (It has been edited for clarity): Khan began by explaining that what the museum will be mounting is “an exhibit that shares the experiences of Palestinian Canadians who have experienced the Nagba or our intergenerational survivors. And it uses multimedia, so a number of different art forms, text and art and interactive to share their experiences and the human rights violations that are related to force displacement.”

Sanders asked: “And so I understand the Palestinian community has been lobbying for years for an exhibit like this or something like this. When was it decided that the museum would be doing an exhibit like this?”
Khan: “So it’s both true that Palestinian Canadians and others have been asking us – demanding that that there be more content in the museum that it shares their experiences. And we’ve been working on this for the last four years because we made the decision that absolutely we need to share these stories that are human rights stories about displacement and and so we’re at the stage where we can announce the exhibit and want people to come see it.”

Sanders: “… I understand the Palestinian community was a part of the conversations when it came to this exhibit. Who did you if you can tell me, who did you consult with during the process of this exhibit?”
Khan: “Yeah. So, in the same way that we really tell any story that you see in an exhibit here in the museum, we rely on the lived experiences of people who have experienced those atrocities or affected communities. And so we’ve been working and consulting with a really wide network of Palestinian Canadians and others from across Canada to to help ensure that we share their story that they’ve entrusted and their stories that they’ve entrusted with us in a responsible way.”

Sanders: “…and why is this exhibit important to the CHR?”
Khan: “The CHR is a museum for human rights and our job is to tell stories, to share stories that enable people to reflect, to understand human rights, to navigate the human rights issues of our day. This exhibit is going to be in our rights today gallery. So, it’s about contemporary issues and there’s no question that people are looking for information. They’re looking to better understand what to do with the information that they have around them, around the Nagba and the Palestinian experiences.”

Sanders: “And what does the museum hope visitors will take away from it and what kind of conversations are you hoping to start with this exhibit?”
Khan: “We hope that people will come and see this exhibit. We hope that by being exposed to or being able to touch and and feel Palestinian experiences of forced displacement that they’ll be able to understand the human rights impacts that displacement can have on people and draw connections to other situations in history and today. Every exhibit that we tell takes stories from the past often and allows people to apply those principles and the feelings and the reflections that they have so that they can better understand human rights today and they can actually take action and do something about it.”

Sanders: “So the announcement of this exhibit has stirred up some concern from the Jewish Heritage Center of Western Canada and they’re worried the exhibit will lack balanced scholarly research and and key historical and current geopolitical context. What’s your response to this concern? “
Khan: “We understand that there are people who are who are concerned, who are worried about what the exhibit may do. What I can share is for one, we’ve had a long really long good history working with the Jewish Heritage Center of Western Canada on Holocaust remembrance and other important issues related to combating anti-semitism. This exhibit isn’t a historical retrospective. This exhibit is about the experiences of Palestinian Canadians who have lived through forced displacement and their families. So it’s told from their perspective, from their eyes, just like many other exhibits in the museum are. Currently we’re running a major exhibition on the LGBTQ purge and it’s told through the eyes of survivors, their words, their stories in order to impact others and help them understand what happened at that time. The Palestinian and Jewish community – they are kind of intertwined in their own ways.”

Sanders: “Do you think that the Jewish community should have been consulted in the curation of this exhibit?”
Khan: “The exhibits that we develop are for all people. As a museum for human rights, we try to share stories that allow people to make connections between human rights violations occurring around the world and here in Canada. We understand that there is a question about how the exhibition was developed. This exhibition was developed with a big team of researchers, academics, a curator who leads the choice making around art and design and many others. And that’s how we do our work. The development of this exhibition has the same rigour as any exhibition we develop. And we do that because we feel responsible for ensuring that if a community or individuals entrust us with their stories, we’re going to make sure we share them responsibly. We really steward others other people’s stories and we really encourage people to come and see the exhibit to help answer some of those anxieties that they may have.”

Sanders: “Now, so the Jewish Heritage Center of Western Canada is pulling out of a partnership with the museum to mark International Holocaust Remembrance Day because of the this exhibit. How will this impact the museum’s ability to provide Holocaust education and programming to combat antisemitism?”
Khan: “We remain absolutely, unwaveringly committed to combating antisemitism. We have a gallery that allows people to examine the Holocaust. We do Holocaust Remembrance Day programming every year in addition to talking about anti-semitism in our school tours and education programs and public tours. We will continue to do that work. We’ve worked with Holocaust memorial sites and organizations across the country and around the world. We hope to continue to work with the Jewish Heritage Center of Western Canada in the future.”

As has been noted, there was fierce reaction from many different organizations in the Jewish community over the announcement that the CMHR would be mounting an exhibit on the Naqba. However, it’s not clear whether there is an official spokesperson for the Jewish community – or if there ever was just one spokesperson.
But, what we were really interested in finding out from the CMHR was when did this idea to mount an exhibit about the Naqba really begin so, on December 7, we sent this query to someone by the name of Amanda Gaudes, who was listed as a Media Relations Specialist for the CMHR on its website:

Hi Amanda,
I’m the consulting editor of the Jewish Post newspaper, also publisher of the jewishpostandnews.ca website.
I’m interested in doing a story about the upcoming Nakba exhibit but, unlike others in the Jewish community who may have been in touch with you, I aim entirely for objectivity – much as that term seems to have been devalued in recent years.
 
I have no interest in rehashing the arguments that have been raised  by members of the Jewish community about fairness and giving equal weight to the expulsion of Jews from Arab countries in 1948 if I’m reporting on what had led the museum to want to mount this exhibit at this time. While I don’t dismiss the validity of those arguments, I find them all too predictable in the sense that they level the same tired criticisms of an exhibit simply because the name “Nakba” is offensive to them in and of itself.
 
I, myself, can appreciate what impact the expulsion of Palestinians from their homes had. I’ve lived in Israel and have seen the results of that expulsion first hand.
 
What I’d like is the opportunity to give a full airing of what had led the museum to want to mount this exhibit after all these years – without rebutting anything anyone might have to say. Of course, I’d love to know more about the decision making process, but I rather expect that much of that will remain confidential. However- if you take a look at what’s been said about me online, you can see that I’m not afraid to plunge into discussion of subjects that many in our community would rather remain untouched.
 
Then, if there are responses from members of the Jewish community that would want to criticize the museum, they can appear at a separate time, so that we don’t immediately plunge readers into a debate the first time we have a mention of the issue which, so far, I can tell you, has gone completely uncovered in the Jewish Post to date.
Thanks
-Bernie Bellan

We received a response from Amanda Gaudes, Media Relations Specialist for the CMHR two days later:
Good afternoon Bernie,
The Canadian Museum for Human Rights announced several new exhibits that are part of the Museum’s core gallery renewal including Palestine Uprooted: Nakba Past and Present. It will be a smaller scale exhibit in our Rights Today gallery on Level 5 of the Museum and will open in late June 2026. This exhibit is about the lived experiences of Palestinian Canadians and the human rights impacts of forced displacement that they have faced over generations. It will use art, first-person reflections, and personal artifacts to share the stories of Palestinian Canadians who were displaced during the 1948 Nakba to today.
 
There are always individuals or groups who are interested or concerned in the nature of our content and we think it’s important to emphasize that the exhibit is about the personal experiences of Palestinian Canadians. The exhibit is not a historical retrospective, or an examination of the founding of the State of Israel or a commentary on current Israel-Palestine relations.
 
We began working on this exhibit four years ago to look at the issue of forced displacement of Palestinians. Exploring this content in no way diminishes the experience of others who have also faced displacement including the Jewish community.
 
We also share the community’s concerns about rising antisemitism and take our mandate as educators very seriously. We are continuing to develop and deliver antisemitism education programs and teaching resources, which have their foundation in our renowned Examining the Holocaust gallery. All of our education programs are designed to not only examine the Holocaust, but to delve into antisemitism today. We are increasing programming in this area in January to coincide with International Holocaust Remembrance Day.
 
Our role as a museum is to help people understand our world through the lens of human rights. Through that lens, we can see that every individual – and this includes Palestinians and Jewish people everywhere – has the right to live in safety and security and dignity and that all people have the right to self determination.
 
Thank you,
 
Amanda Gaudes (she/her|elle)
Media Relations Specialist | Spécialiste des relations avenc les médias

I did send a follow-up email to Amanda Gaudes, but did not hear back. Here’s what I wrote:
Thanks for this Amanda but can I ask you to elaborate on a number of points you mentioned:
What are the other exhibits that the museum will be mounting in addition to the one on the Nakba?
You say you began working on this exhibit four years ago. But, had the idea been tossed around prior to four years ago? If so, I’m curious where the idea came from? Was it someone from within the museum or did it come from someone outside the museum?
Thanks
-Bernie

Then, on December 11, we received this message from reader Irwin Corobow:

I am embarrassed for the Jewish Community here in Winnipeg for the absurd and ill conceived push back by the Jewish Heritage Centre to the plans by the Canadian Human Rights Museum to stage an exhibit reflecting the Palestinian community history during the Nakba. Why in the world should the Museum have to consult with the Jewish Community in order to plan this exhibit? What is there in the Heritage Centre’s mandate that gives the authority to speak on issues that are not related to its mandate? None that I can see. Why is the Executive Director Centre of the Heritage Centre given apparently freedom to act as spokesperson for the Community on such matters such as perceived anti-semitism. I challenge anyone to read through the mission and purpose of the Centre and find anything that supports this reactive behaviour. Ironically this dust up involving the Centre and the Museum will likely increase attendance at the exhibit when it occurs.

Continue Reading

Local News

Shalom Residences board announces hiring of Tamar Barr as new executive director

By BERNIE BELLAN The board of Shalom Residences, the agency that provides housing and support for adults in our community who have special needs, will soon have a new executive director, effective December 22.
Tamar Barr, whose name is well known in the Jewish community, is set to take over from Mike Goldberg, who will be leaving Shalom Residences after having served as executive director since the spring of 2022.
It was in March 2022 that the previous – and to that point, only executive director Shalom Residences had ever had, Nancy Hughes, retired from the position after 31 years at the helm. Mike is moving on to take a senior position elsewhere.

In an email received from Mike, he wrote about his leaving Shalom Residences: “It was a difficult and emotional decision as I have become very close to the residents, families, and staff in the Shalom community. I’m transitioning to Executive Director of Community Financial Counselling Services, a non profit that provides free financial counselling and support to low income Manitobans. They provide free tax clinics during tax season as well as support for people experiencing gambling addiction. It will be different than my role with Shalom but I’m excited to support another vulnerable population group with this important work.”
 Shalom Residences maintains six different houses in Winnipeg on: Enniskillen Avenue (home to the very first Shalom Residence), Hartford Avenue and Seven Oaks Place – all three of which are in West Kildonan; McAdam and Cathedral Avenues – in the North End; Daffodil – in Garden City; and Oxford Street, in River Heights.
The smallest home has three residents and the largest one – five.
Twenty-nine adults live in those homes, while another nine live in supported independent living apartments, and three adults are supported in community outreach.

Tamar Barr is probably best known in the community for her many years at both the Rady JCC and its predecessor, the YMHA. Tamar served as program director at both the YMHA and the Rady JCC from 1990-2013 and was Assistant Executive Director at the Rady JCC from 2013-2021.
Since then Tamar has filled a variety of different roles, including working in donor relations at the University of Manitoba; project coordinator at the Mennnonite Heritage Centre Gallery; and Alternate Funeral Director for Congregation Shaarey Zedek.
Tamr obtained her B.A. and Bachelor of Social Work from the University of Mantioba; and her Masters of Social Work from Yeshiva University in New York.
Tamar had this to say about her moving into the role of executive director of Shalom Residences: “Stepping into the role of Executive Director feels like a full-circle moment for me. Some of my most meaningful and formative experiences have been alongside people living with intellectual disabilities, whose strength and spirit continue to inspire me. I am honoured to join an organization rooted in Jewish values and dedicated to supporting individuals living dignified, connected and fulfilling lives in a community-based setting. 
“I look forward to bringing my enthusiasm, experience and compassion to support and strengthen Shalom Residences important mission.”

In welcoming Tamar as Shalom Residences’ new executive director, the board of Shalom Residences said: “Shalom Residences Inc. is pleased to announce the hiring of Tamar Barr as our new executive director effective December 22, 2025.
“Tamar has a Masters degree in Social Work and brings a wealth of management experience in the non-profit sector and at the Rady JCC. She is looking forward to meeting our residents with intellectual disabilities, families and staff as she transitions into her new role with the kind assistance of our current executive director, Mike Goldberg.
“We wish to thank Mike for his outstanding contributions to Shalom Residences and wish him well in his new leadership role at Community Financial Services where he will be assisting individuals and families facing financial challenges.”

Continue Reading

Local News

Canadian produced kosher wine now available in Winnipeg

By BERNIE BELLAN With the imposition last February of a ban on the sale of American liquor in Manitoba, the only type of kosher wines that were available here were from Israel, specifically wines produced by the Galil winery.
Since the latter part of September, however, kosher wines produced by a Canadian winery are now available in Manitoba liquor marts, also the Kenaston Wine Market.
The wines – a red and a white, are produced by a winery known as Tzafona Cellars – located in the Niagara region of Ontario.

Rabbi Avraham Gislason presenting at the Jewish Learning Centre Dec. 2


On Tuesday, December 2, Rabbi Avraham Gislason, who is a a rabbi in Thornhill, as well as a Tzafona Cellars winemaker, spoke to a large crowd at the Jewish Learning Centre, where he not only explained how kosher wine differs from non-kosher wine, he brought along bottles of five different wines produced by Tzafona Cellars for members of the audience to taste.

So – what makes a wine kosher? you might ask. According to the internet, “A wine is kosher if it is made according to Jewish dietary laws… with strict supervision and handling by Sabbath-observant Jews from the crushing of the grapes to the bottling of the finished product. The winemaking process must use only kosher-certified ingredients, such as yeast and fining agents, and rabbinically-approved equipment.

Rabbi Gislason himself started Tzafona Cellars in 2014. According to the Tzafona website, Rabbi Gislason saw that the “soil, air, and microclimate of the Niagara Peninsula all come together to create an up-and-coming world class wine region, yielding a unique experience that cannot be recreated anywhere else in the world.”
While he appreciated the quality of the wines being produced in the Niagara region, there was one problem: None of the wines were kosher.
According to the Tzafona website, “Starting with the 2014 vintage, Tzafona began to produce kosher wines using the same techniques and high-quality grapes used in producing other premium non-kosher wines. Since then, Tzafona has continued to produce a variety of different wines, namely Cabernet Sauvignon, Riesling, and Chardonnay. We have produced award-winning Icewines in the Vidal, Riesling, and Gewurtzraminer varietals. Tzafona is the only kosher Icewine producer in North America. Their Cabernet Franc Icewine won a Gold Medal at the All Canadian Wine Championships in 2025.
In 2016 we began to produce a line of refreshing semi-sweet wines under our brand “Nava Blanc” and “Nava Ruby.” (It is the Nava Blanc and Nava Ruby wines that are now available in Manitoba). Both of these wines are Tzafona’s bestsellers here in Canada and the USA.
The process of getting Tzafona wines approved in Manitoba was set in motion by Winnipeg marketing specialist Marsha Friedman, who for many years has worked as a marketing consultant and sales agent for businesses looking to offer premium kosher foods to their customers.
Her business, Excellence & Kosher, focuses on identifying unmet needs in the market. “I see a need and I try to fill it,” Marsha says.
“We also ensure that the most needed Kosher food products for the stores that carry Kosher are available, including Canadian Kosher wine,” she adds.
Marsha explains that she approached Tzafona—the only truly Canadian kosher wine company—some time ago with the idea of opening the Manitoba market for them and introducing their wines to local consumers.
Afterward, she contacted tManitoba Liquor and Lotteries (MBLL), which agreed to begin carrying two Tzafona wines: Nava Ruby (Red) and Nava Blanc (White).
Since that initial success in making Tzafona wines available for purchase in Manitoba, Marsha says that she and her daughter Shira have been making similar progress in Alberta and hope to expand into the British Columbia market as well.
For more information about Tzafona Wines, including the addresses of stores in Winnipeg and throughout Manitoba that carry their products, please visit the MBLL Liquor Marts website:
https://www.liquormarts.ca/liquormarts

Go to “Find a Product” and type “Tzafona.” Both wines will appear. Select the wine you’re interested in, then click “Store Inventory.” A list of all MBLL Liquor Marts that carry that product will be displayed.

Marsha adds that “We are hoping to have more listings of Tzafona wines available for Pesach this year, and we will be presenting them to MBLL for their approval.

“L’Chaim!”

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News