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5 Data-Driven Ways to Boost Your Local Business Online Growth

Looking to boost your local business in today’s digital marketplace? Data-driven strategies can help you stand out from competitors and attract more customers. As a results-driven Toronto marketing agency, we’ve compiled five proven methods that use real data to grow your online presence.

Your local business needs more than just a website to thrive online. These five data-backed approaches will help you identify what works, eliminate what doesn’t, and make smarter marketing decisions. By implementing these strategies, you’ll connect with local customers more effectively and see measurable growth in both traffic and sales.

Why Data-Driven Strategies Matter for Local Businesses

Data-driven strategies transform local business growth by removing guesswork from marketing decisions. When you use concrete metrics instead of intuition, you’re 23% more likely to exceed revenue goals (Source: McKinsey).

Local businesses face unique challenges compared to national brands – your customer base has specific geographic limitations and community preferences that generic marketing approaches can’t address. Data reveals these precise patterns.

Analytics provide critical insights across three key business areas:

  • Customer behavior tracking reveals who actually buys from you, not who you think buys from you
  • Competitive analysis identifies market gaps and opportunities your competitors haven’t discovered
  • ROI measurement shows exactly which marketing channels deliver real returns on your investment

Small adjustments based on data often deliver outsized results. For example, location-based targeting typically improves conversion rates by 15-20% compared to broader campaigns that waste resources on non-local audiences.

Data doesn’t just drive growth—it creates sustainability. Businesses using data-driven strategies retain 79% more customers than those relying on gut instinct alone (Source: Harvard Business Review).

Leveraging Google My Business Analytics

Google My Business (GMB) analytics provides powerful data insights that directly impact your local visibility and customer engagement. By analyzing these metrics, you’re able to make strategic adjustments that can significantly improve your local search performance.

Optimizing Your GMB Profile Based on Search Insights

GMB’s search insights reveal exactly how customers find your business online. Focus on the keywords driving discovery queries (how people search for your type of business) versus direct queries (searches for your business name). Adjust your business description and posts to incorporate high-performing keywords, and add missing category tags identified through search data. Businesses that optimize based on these insights see up to 35% more profile views.

Using Customer Interaction Metrics to Improve Engagement

Customer interaction metrics track how users engage with your GMB listing through clicks, calls, and direction requests. Analyze daily and weekly patterns to identify peak engagement times, then schedule your post updates and special offers during these windows. Respond to all reviews within 24 hours, as profiles with regular owner responses receive 45% more customer actions. Track which types of posts (updates, offers, events) generate the highest engagement rates and prioritize similar content.

Harnessing the Power of Local SEO Data

Local SEO data offers concrete metrics to optimize your online visibility within your specific geographic area. By analyzing this information, you’re equipped to make strategic adjustments that connect your business directly with nearby customers actively searching for your products or services.

Tracking Local Keyword Performance

Keyword tracking tools like SEMrush and Ahrefs provide location-specific search volume data for your target terms. Focus on keywords with high local intent such as “[service] in [city]” or “best [product] near me,” which typically convert at 28% higher rates than generic terms. Monitor ranking changes weekly, identifying which terms drive actual foot traffic or calls through conversion tracking.

Analyzing Competitor Rankings in Your Area

Competitive analysis reveals which local businesses dominate specific search terms in your market. Tools like BrightLocal or Moz Local identify your strongest competitors’ ranking positions and the keywords driving their success. Examine the top 3-5 competitors’ content strategies, backlink profiles, and review velocity to identify replicable tactics that are proven effective in your specific market area.

Utilizing Social Media Analytics for Local Growth

Social media platforms offer powerful analytics tools that reveal exactly how local audiences interact with your content. These insights enable you to refine your social strategy based on concrete data rather than assumptions, creating targeted campaigns that resonate with your local customer base.

Identifying Your Most Engaging Content Types

Social media analytics pinpoint which content formats drive maximum engagement in your local market. Photos generate 94% more engagement than text posts, while videos typically see 48% higher share rates (Source: Sprout Social). Track metrics like shares, comments, and click-through rates across different content types to identify patterns, then allocate your resources toward creating more of what works specifically in your area.

Targeting Local Audiences Through Platform Insights

Platform-specific demographic data reveals precisely who’s engaging with your business locally. Facebook Insights shows age, gender, and location breakdowns of your audience, while Instagram Analytics highlights when your local followers are most active. Use this data to create hyper-targeted ad campaigns with geographic parameters, resulting in conversion rates 30% higher than broad targeting approaches (Source: HubSpot). Tailor your posting schedule to match peak engagement times for your specific location.

Implementing Customer Review Analytics

Customer review analytics transforms feedback into actionable business intelligence that drives growth. By systematically analyzing what customers say about your business, you gain insights that inform strategic decisions and operational improvements.

Turning Negative Feedback into Business Opportunities

Negative reviews contain valuable diagnostic data for identifying operational weaknesses. Use text analysis tools like Birdeye or ReviewTrackers to categorize complaints by topic (service speed, product quality, staff behavior), revealing patterns that wouldn’t be obvious from casual reading. Companies implementing systematic negative review analysis report resolving recurring issues 37% faster than those without structured systems. Transform criticism into targeted improvements by creating specific action plans addressing the most common pain points.

Using Positive Reviews to Strengthen Your Marketing Message

Positive reviews provide authentic marketing language directly from satisfied customers. Extract common praise points from 5-star reviews using sentiment analysis tools like Brandwatch or Mention to identify your most compelling selling points. These customer-generated strengths often become powerful marketing messages with 78% higher conversion rates than company-created slogans. Incorporate direct quotes from glowing reviews into social media posts, website testimonials, and local advertising to leverage social proof that resonates with potential customers in your area.

Email Marketing Metrics That Drive Local Sales

Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most powerful tools for local businesses. By tracking the right metrics, you’ll transform generic campaigns into targeted local sales drivers with measurable results.

Segmenting Your Local Customer Base for Higher Conversion

Segmentation divides your email list based on location, purchase history, and engagement levels for personalized messaging. Businesses using segmented campaigns see a 760% increase in revenue compared to one-size-fits-all approaches. Target customers within specific zip codes with location-based offers, driving foot traffic to your physical store during slower business periods.

A/B Testing Campaigns for Maximum ROI

A/B testing compares different email elements to determine which versions drive higher engagement with your local audience. Test subject lines, send times, and call-to-action buttons with small segments before launching full campaigns. Local businesses implementing regular A/B testing report 25% higher conversion rates and can identify optimal sending times that align with regional shopping patterns.

Conclusion

Data-driven strategies transform local business growth from guesswork to precision. By implementing Google My Business analytics, local SEO optimization, social media insights, customer review analysis, and targeted email marketing, you’re positioned to make decisions based on concrete evidence rather than assumptions. These five approaches don’t just increase visibility—they connect you with the right local customers at the right time. Local businesses leveraging data consistently outperform competitors, experiencing higher conversion rates, improved customer retention, and stronger community relationships. The digital marketplace rewards those who listen to what their data reveals and adapt accordingly. Your local business already generates valuable information daily—it’s time to put that data to work.

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Features

MEDIA BRAT/ The Artsy Sportswriter’s Daughter Deconstructs Life With John Robertson in New Memoir

We received an interesting email from a brand new book publishing company called Meat Draw Books. Ordinarily, we wouldn’t include a blurb for a book that wasn’t about a Jewish subject but the press release was so intriguing – and humourous, that we’ve decided to print it here ver batim:

Hello at The Jewish Post & News.

I’m D. Grant Black, publisher of Meat Draw Books. I thought you might be interested in a new book, Media Brat: a Gen-X memoir, by sportswriter-broadcaster John Robertson’s daughter, Patricia, about her time following her father’s crazy career and antics around North America. It just released on April 8.

John, who founded the Manitoba Marathon, was a B’nai B’rith Man of the Year in the mid-1970s during his time as host for an English open-line radio show at CFCF Montréal, owned by Charles Bronfman. I would appreciate if you could spread the word in the Winnipeg Jewish community about Patricia Dawn Robertson’s very funny new book, Media Brat. Robertson has written freelance dispatches for the Winnipeg Free Press’ Op/Ed pages for over 20 years (View from the West & Perspectives).

SOME BACKGROUND:
Patricia Dawn Robertson, Canada’s cheekiest satirist, just released her much-anticipated memoir, Media Brat, about growing up on the sidelines of old school media with her father. Sportswriter John Robertson worked at the Winnipeg Free Press from 1956 to the early 1960s, as a broadcaster/host of 24Hours at CBC TV Winnipeg (1977–1982) and he founded the Manitoba Marathon in 1979.

John Robertson also worked at the Toronto Sun (1982-1985) covering the Blue Jays during the Golden Era of the Toronto Sun where he boosted the Toronto weekend circulation to 300,000 in the 1980s with his controversial sport column. Sun readers flipped to the Sunshine Girl then to Robertson’s column.

Media Brat: a Gen-X memoir (April 8) is a hilarious outlier’s account of an artsy girl’s reluctant pilgrimage in the turbulent wake of John Robertson, her manic sportswriter-broadcaster father. The author, as a child and young woman, hated spectator sports but loved her sportswriter father. John Robertson rubbed shoulders with baseball great Rusty Staub (Robertson’s book “Rusty Staub of the Expos”), Blue Jays player Kelly Gruber, CFL QB Ron Lancaster, NHLers Bobby Hull & Willie Lindstrom, politicians Robert Bourassa & René Lévesque and Canadian comedy legend, John Candy.

Robertson’s epic book-length tantrum is set in the stands and parking lots of major league North American sport plus the author’s experiences in Winnipeg, Montréal and Toronto from the early 1960s to the early 1990s. Media Brat explores living in the fish bowl of a media family and coming-of-age in the educational institutions, workplaces and dating ghettos of major North American cities, from the 1970s to the early 1990s. Robertson’s smart reader can always count on her funny no-bullshit truth. Media Brat is Robertson’s first instalment of no-bullshit memoir in book form — in a mere 254 pages. (Robertson is busy at work on Media Brat Goes West, the second instalment of three memoirs, for a spring 2026 release.)

Media Brat’s WINNIPEG chapters (1963, 1977–1982) include:
It Was Snowing on the Day You Were Born (born in the Gateway to the West); The Velvet Hammer (mother-daughter power struggle); The Dutch Uncle (visiting auditor fails to put the brakes on John Robertson’s spending); Frozen Turkeys, Corduroy Knickers & Tia Maria in the Snow Tires (Family Christmas 1977); Klinic With a ‘K’ (autonomy and the pill); The Curse of Lono (Father-Daughter Hawaiian Marathon); Great With Beer (camping trip at Riding Mountain gone awry); Meet Me at The Monty (summer job at Winnipeg Parks & Rec); The Cook, the Marxist, the Candidate & his Daughter (Robbie runs in the provincial election); John Takes a Mulligan (stroking out); and Binge Ate Her Way to a Size 16 (Patricia tips the scales before moving to Toronto and her dad’s new sports columnist gig at the Toronto Sun).

I’ve attached a book release pdf with links to the Meat Draw Books website. (Purchase at MeatDrawBooks.com) This is the first book for my new Canadian imprint, which will publish non-fiction books in small batches, direct-to-reader and without any Canada Council or provincial arts funding.

And, if you want to read an excerpt from the book, you can download it here:

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Features

Experience Nonstop Tongits Action on GameZone

In the ever-evolving world of online gaming, one classic Filipino card game has found a new lease on life. Tongits, a beloved pastime in the Philippines, has made a spectacular transition to the digital realm, and GameZone is leading the charge. This comprehensive guide will explore why Tongits on GameZone is the go-to destination for card game enthusiasts in 2025, offering an unparalleled blend of tradition, innovation, and nonstop action.

The Timeless Appeal of Tongits

Before we dive into the GameZone experience, let’s revisit what makes Tongits so special. This rummy-style card game, typically played by three players, has been a staple of Filipino social gatherings for generations. Its appeal lies in its perfect balance of luck, skill, and strategy, making it accessible to beginners while offering depth for seasoned players.

In Tongits, players aim to be the first to discard all their cards by forming valid sets and runs, or to have the lowest points when the game ends. This simple premise belies a game of intense concentration, clever tactics, and social interaction. It’s this combination that has allowed Tongits to stand the test of time and now thrive in the digital age.

GameZone: Revolutionizing Tongits for the Digital Era

GameZone has taken the essence of Tongits and enhanced it for today’s online gaming landscape. Here’s why it’s become the premier platform for Tongits enthusiasts:

1. Diverse Game Modes

GameZone understands that players have different preferences and time constraints. That’s why they offer multiple Tongits variants:

  • Tongits Classic: The traditional game that purists love, featuring all the rules and strategies that have made Tongits a favorite for decades.
  • Tongits Plus: An enhanced version with slight rule modifications to add extra excitement.
  • Tongits Joker: Introduces joker cards to the mix, adding an element of unpredictability and new strategic possibilities.
  • Tongits Quick: A fast-paced version with fewer cards, perfect for quick games on the go.

This variety ensures that whether you’re a traditionalist or looking for a new challenge, GameZone has a Tongits experience for you.

2. 24/7 Accessibility and Global Player Base

One of the biggest advantages of playing Tongits on GameZone is the ability to find a game at any time of day or night. With a global player base, you’re never more than a few clicks away from jumping into a match. The platform’s robust servers ensure smooth gameplay, whether you’re on a desktop computer or mobile device.

3. Fair Play and Security Measures

In the world of online gaming, trust is paramount. GameZone has gone to great lengths to ensure a fair and secure gaming environment:

  • Licensed by PAGCOR (Philippine Amusement and Gaming Corporation)
  • Advanced encryption to protect user data and transactions
  • Sophisticated algorithms to prevent cheating and ensure random card distribution

These measures mean you can focus on enjoying the game, knowing that every match is fair and your personal information is safe.

4. Competitive Tournaments and Rewards

For those with a competitive streak, GameZone offers a thrilling tournament scene:

  • Regular tournaments with cash prizes and trophies
  • The annual GTCC (GameZone Tongits Championship Cup), a prestigious event drawing top players from around the world
  • Daily and weekly challenges with in-game rewards
  • Leaderboards to track your progress and compare skills with other players

These competitive elements add an extra layer of excitement to the Tongits experience, giving players goals to strive for beyond individual matches.

5. Vibrant Community Features

GameZone isn’t just a platform for playing cards; it’s a social hub for Tongits enthusiasts. The platform includes:

  • In-game chat features for friendly banter during matches
  • Forums for discussing strategies, sharing tips, and organizing games
  • Regular community events and challenges
  • A friend system to connect with fellow players

These social features recreate the camaraderie of playing Tongits in person, fostering a sense of community among players from diverse backgrounds.

Mastering Tongits on GameZone: Strategy Tips

Whether you’re new to Tongits or looking to refine your skills, these tips will help you excel on GameZone:

1. Perfect Your Timing for Knocking

Knowing when to “knock” (end the game early) is crucial. It’s a delicate balance between minimizing your points and not giving opponents the chance to go out. Pay attention to the flow of the game and the cards being discarded to make informed decisions.

2. Master Card Counting

Keep track of discarded cards to deduce what your opponents might be holding. This information is invaluable for making strategic decisions about which cards to keep or discard.

3. Build Flexible Sets

Aim for sets and runs that can be easily modified. For example, if you have 5-6-7, look for 4 or 8 to extend your options. This flexibility increases your chances of going out quickly.

4. Manage Your High Cards

High-value cards (K, Q, J) can be a liability if an opponent knocks. If these cards don’t fit into your strategy, consider discarding them early to minimize potential point loss.

5. Adapt to Different Game Modes

Each GameZone variant requires slightly different strategies. In Tongits Joker, for instance, save your jokers for critical moments rather than using them early. In Tongits Quick, be more aggressive in forming sets due to the reduced card count.

6. Practice Regularly

Like any skill, proficiency in Tongits comes with practice. Take advantage of GameZone’s 24/7 availability to play regularly and experiment with different strategies.

Conclusion: Join the Tongits Revolution

Tongits on GameZone represents the perfect fusion of traditional card gaming and modern technology. With its diverse game modes, fair play guarantees, exciting tournaments, and vibrant community, it offers an unparalleled gaming experience for Tongits lovers of all levels.

Whether you’re looking to relive childhood memories, challenge yourself against top players, or simply enjoy a fun card game with friends, GameZone’s Tongits platform has something for everyone. The nonstop action, combined with the strategic depth of Tongits, creates an addictive and rewarding experience that keeps players coming back for more.

So why wait? Join the millions of players already enjoying Tongits on GameZone. Download the app or visit the website today, and immerse yourself in the world of nonstop Tongits action. Who knows? You might just become the next Tongits champion!

Remember, in the world of online Tongits, every hand is an opportunity, every match a new adventure. See you at the virtual card table!

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Features

Ottawa police detective Akiva Geller and the case of the famed purloined Yousef Karsh photograph

Akiva Gelller with the famed photograph of Winston Churchill taken by Yousef Karsh

By MYRON LOVE It had all the elements of a novel, heist movie or televison episode – a brazen art thief and forger, an iconic work of art, secret storage lockers, DNA and an international trail of crumbs to follow ..and Ottawa police service detective (also a former Winnipegger) Akiva Geller was right in the middle of the action.
The case revolved around the theft from the Fairmont Chateau Laurier Hotel of an iconic photograph of Winston Churchill, taken in 1941, \by the world famous photographer Yousef Karsh. Karsh and his wife, Estrellita, lived at the classy hotel for 18 years. Toward the end of his life, the photographer donated that print – “The Roaring Lion”  – along with several others to the hotel.  The print, valued at $20,000, was hung in the hotel’s reading room. It was reported stolen – and replaced with a forgery – in the summer of 2022.
 Geller joined the Ottawa police force in 2012 following a 14-year career in the Canadian military.
He recalls that he initially considered becoming a pharmacist. He was inspired to change his plans by the yeoman work of the Canadian soldiers who helped stem the tide during the great flood here in 1997. 
“That kind of community service resonated with me,’ he says.  “I appreciated the hands-on aspect of it all.”
He enlisted the next year.
While serving in the military largely in  a series of administrative and teaching capacities, Geller began taking classes at Algonquin College in security management that led to his taking a criminology program – and degree – at Carleton University.
He left the military in 2012 to join the Ottawa police force.  He began his policing career as a patrol officer. He was promoted to the investigative branch in 2020.    
Now, unlike what we may see on television, being a police detective is not a case of investigating the murder of the week.  Geller notes that much of his time is spent looking into suspicious deaths – including overdoses. A high profile case such as the Karsh photo heist comes along once in a lifetime for most police detectives.
This articular story begins, according to Geller, somewhere between late December 2021, and mid-January 2023, when an individual who has since been identified as Jeffrey Wood,walked into the hotel, removed the framed portrait print from the wall, and replaced it with a copy on which Wood had forged Karsh’s signature. At the time, the hotel was largely shut down due to the Covid lockdowns; thus few people were around.
The switch wasn’t discovered, Geller reports,  until the following August, when hotel engineer Bruno Lair noticed that the framed print was a little off kilter. When he went to straighten it, he saw that the portrait was hung by a wire – with holes in the wall where screws had held the portrait in place.
“Wood was identified as the seller after we obtained the response to a ‘Mutual Legal Assistance Request’ sent o the United Kingdom,” Geller recalls.  “In the response, Sotheby’s London gave us his information, including scanned copies of his passport and IDs.”
The Hotel GM and staff contacted the Yousuf Karsh estate and spoke to the director, Jerry Fielder, who, it was assumed, could verify whether the fraudulent portrait signature was forged, Geller continues.  He was sent a picture of the signature and fake portrait, confirmed it was forged and that the portrait was a fake.   The hotel reported the theft of the authentic Roaring Lion to Ottawa Police, at which time
Geller began his investigation.  Geller goes on to say: “In searching for the authentic portrait I sourced two photos of the authentic portrait on the wall before it was stolen, one from Trip Advisor and the other from Twitter.  Both had the portrait signature clearly visible so I could compare them to other signatures I found.
“I came across the Sotheby’s London Auction from May 2022 in which a portrait with a very similar size and signature was sold,” Geller says.  “I compared the signature to the ones I sourced from online and determined they were the same. I asked Library and Archives Canada to assist in examining the fake print and also in comparing the signatures.  While signature analysis is not in their expertise, they were able to advise that it was highly probable that they were the same.  With this I was able to complete a Mutual Legal Assistance Request to the United Kingdom for assistance in obtaining the details of the Sotheby’s Auction. London Metropolitan Police assisted in obtaining the information on the auction and sent it back to me here in Canada.  This took almost a year to obtain because of the levels of approvals, editing and paperwork involved.” 
Sotheby’s London’s documents identified the seller of the Roaring Lion portrait as well as details about him, communications they had with him and photographs of the portrait before it was obtained by Sotheby’s.  Wood was identified as the seller. 
“I wrote numerous production orders to all of Wood’s known bank accounts, phone numbers, and credit cards,” Geller recalls.  “Once I received the return from his phone company I had to go line by line through his phone bills.  There I found a phone call to a storage unit here in Ottawa.” 
I wrote a search warrant for the storage locker and a production order for the information on the locker and owner.  I executed the search warrant and, in the locker, we found a second fake Churchill print,” he reports. “We also found a toothbrush which we believed would have Wood’s DNA on it.  We sent the toothbrush directly to the Centre for Forensic Sciences in Ontario.  They compared the DNA from the toothbrush to DNA obtained from inside the fake portrait which was put up in the real one’s place.” 
 
The next piece of the puzzle was to reclaim the portrait to return it to the Chateau Laurier.  The drawback here that the buyer of the portrait was an Italian lawyer – one Nicola Castinelli.  In Italy, Geller notes, if you buy stolen items in good faith – in other words, if you didn’t know the item was stolen – you have a legal claim to the property, which would mean that you would have to be taken to court to have you relinquish it. 
Geller reports that the Italian carabinieri in Rome sent officers to visit the buyer in Genoa and persuaded him to return the portrait in return for what he paid.
Wood was arrested last April.  At his hearing on March 14, he pleaded guilty.
Geller reports that, although the maximum sentence is 14 years in prison, the prosecution is requesting of the court a two year sentence while his lawyer is asking for a suspended sentence.
As for the portrait, it was reframed and remounted at the chateau Laurier in the former reading room, which has been converted into a lounge.  He adds that the hotel now has a lot more security in place.
“It was a nice reinstallation ceremony,” Geller says. 
Mrs. Karsh (who is in her 90s) even wrote a letter to the hotel expressing her appreciation about the portrait being “back home”, he adds.   

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