Features
5 Data-Driven Ways to Boost Your Local Business Online Growth
Looking to boost your local business in today’s digital marketplace? Data-driven strategies can help you stand out from competitors and attract more customers. As a results-driven Toronto marketing agency, we’ve compiled five proven methods that use real data to grow your online presence.
Your local business needs more than just a website to thrive online. These five data-backed approaches will help you identify what works, eliminate what doesn’t, and make smarter marketing decisions. By implementing these strategies, you’ll connect with local customers more effectively and see measurable growth in both traffic and sales.
Why Data-Driven Strategies Matter for Local Businesses
Data-driven strategies transform local business growth by removing guesswork from marketing decisions. When you use concrete metrics instead of intuition, you’re 23% more likely to exceed revenue goals (Source: McKinsey).
Local businesses face unique challenges compared to national brands – your customer base has specific geographic limitations and community preferences that generic marketing approaches can’t address. Data reveals these precise patterns.
Analytics provide critical insights across three key business areas:
- Customer behavior tracking reveals who actually buys from you, not who you think buys from you
- Competitive analysis identifies market gaps and opportunities your competitors haven’t discovered
- ROI measurement shows exactly which marketing channels deliver real returns on your investment
Small adjustments based on data often deliver outsized results. For example, location-based targeting typically improves conversion rates by 15-20% compared to broader campaigns that waste resources on non-local audiences.
Data doesn’t just drive growth—it creates sustainability. Businesses using data-driven strategies retain 79% more customers than those relying on gut instinct alone (Source: Harvard Business Review).
Leveraging Google My Business Analytics
Google My Business (GMB) analytics provides powerful data insights that directly impact your local visibility and customer engagement. By analyzing these metrics, you’re able to make strategic adjustments that can significantly improve your local search performance.
Optimizing Your GMB Profile Based on Search Insights
GMB’s search insights reveal exactly how customers find your business online. Focus on the keywords driving discovery queries (how people search for your type of business) versus direct queries (searches for your business name). Adjust your business description and posts to incorporate high-performing keywords, and add missing category tags identified through search data. Businesses that optimize based on these insights see up to 35% more profile views.
Using Customer Interaction Metrics to Improve Engagement
Customer interaction metrics track how users engage with your GMB listing through clicks, calls, and direction requests. Analyze daily and weekly patterns to identify peak engagement times, then schedule your post updates and special offers during these windows. Respond to all reviews within 24 hours, as profiles with regular owner responses receive 45% more customer actions. Track which types of posts (updates, offers, events) generate the highest engagement rates and prioritize similar content.
Harnessing the Power of Local SEO Data
Local SEO data offers concrete metrics to optimize your online visibility within your specific geographic area. By analyzing this information, you’re equipped to make strategic adjustments that connect your business directly with nearby customers actively searching for your products or services.
Tracking Local Keyword Performance
Keyword tracking tools like SEMrush and Ahrefs provide location-specific search volume data for your target terms. Focus on keywords with high local intent such as “[service] in [city]” or “best [product] near me,” which typically convert at 28% higher rates than generic terms. Monitor ranking changes weekly, identifying which terms drive actual foot traffic or calls through conversion tracking.
Analyzing Competitor Rankings in Your Area
Competitive analysis reveals which local businesses dominate specific search terms in your market. Tools like BrightLocal or Moz Local identify your strongest competitors’ ranking positions and the keywords driving their success. Examine the top 3-5 competitors’ content strategies, backlink profiles, and review velocity to identify replicable tactics that are proven effective in your specific market area.
Utilizing Social Media Analytics for Local Growth
Social media platforms offer powerful analytics tools that reveal exactly how local audiences interact with your content. These insights enable you to refine your social strategy based on concrete data rather than assumptions, creating targeted campaigns that resonate with your local customer base.
Identifying Your Most Engaging Content Types
Social media analytics pinpoint which content formats drive maximum engagement in your local market. Photos generate 94% more engagement than text posts, while videos typically see 48% higher share rates (Source: Sprout Social). Track metrics like shares, comments, and click-through rates across different content types to identify patterns, then allocate your resources toward creating more of what works specifically in your area.
Targeting Local Audiences Through Platform Insights
Platform-specific demographic data reveals precisely who’s engaging with your business locally. Facebook Insights shows age, gender, and location breakdowns of your audience, while Instagram Analytics highlights when your local followers are most active. Use this data to create hyper-targeted ad campaigns with geographic parameters, resulting in conversion rates 30% higher than broad targeting approaches (Source: HubSpot). Tailor your posting schedule to match peak engagement times for your specific location.
Implementing Customer Review Analytics
Customer review analytics transforms feedback into actionable business intelligence that drives growth. By systematically analyzing what customers say about your business, you gain insights that inform strategic decisions and operational improvements.
Turning Negative Feedback into Business Opportunities
Negative reviews contain valuable diagnostic data for identifying operational weaknesses. Use text analysis tools like Birdeye or ReviewTrackers to categorize complaints by topic (service speed, product quality, staff behavior), revealing patterns that wouldn’t be obvious from casual reading. Companies implementing systematic negative review analysis report resolving recurring issues 37% faster than those without structured systems. Transform criticism into targeted improvements by creating specific action plans addressing the most common pain points.
Using Positive Reviews to Strengthen Your Marketing Message
Positive reviews provide authentic marketing language directly from satisfied customers. Extract common praise points from 5-star reviews using sentiment analysis tools like Brandwatch or Mention to identify your most compelling selling points. These customer-generated strengths often become powerful marketing messages with 78% higher conversion rates than company-created slogans. Incorporate direct quotes from glowing reviews into social media posts, website testimonials, and local advertising to leverage social proof that resonates with potential customers in your area.
Email Marketing Metrics That Drive Local Sales
Email marketing delivers an average ROI of $42 for every $1 spent, making it one of the most powerful tools for local businesses. By tracking the right metrics, you’ll transform generic campaigns into targeted local sales drivers with measurable results.
Segmenting Your Local Customer Base for Higher Conversion
Segmentation divides your email list based on location, purchase history, and engagement levels for personalized messaging. Businesses using segmented campaigns see a 760% increase in revenue compared to one-size-fits-all approaches. Target customers within specific zip codes with location-based offers, driving foot traffic to your physical store during slower business periods.
A/B Testing Campaigns for Maximum ROI
A/B testing compares different email elements to determine which versions drive higher engagement with your local audience. Test subject lines, send times, and call-to-action buttons with small segments before launching full campaigns. Local businesses implementing regular A/B testing report 25% higher conversion rates and can identify optimal sending times that align with regional shopping patterns.
Conclusion
Data-driven strategies transform local business growth from guesswork to precision. By implementing Google My Business analytics, local SEO optimization, social media insights, customer review analysis, and targeted email marketing, you’re positioned to make decisions based on concrete evidence rather than assumptions. These five approaches don’t just increase visibility—they connect you with the right local customers at the right time. Local businesses leveraging data consistently outperform competitors, experiencing higher conversion rates, improved customer retention, and stronger community relationships. The digital marketplace rewards those who listen to what their data reveals and adapt accordingly. Your local business already generates valuable information daily—it’s time to put that data to work.
Features
Japanese Straightening/Hair Rebonding at SETS on Corydon

Japanese Straightening is a hair straightening process invented in Japan that has swept America.

Features
History of the Winnipeg Beach Synagogue: 1950-2025

By BERNIE BELLAN The history of the Winnipeg Beach Synagogue is a fascinating one. We have had several articles over the years about the synagogue in The Jewish Post & News.


In June 2010 I wrote an article for The Jewish Post & News upon the 60th anniversary of the synagogue’s opening. Here are the opening paragraphs from that article:
“Sixty years ago a group of Winnipeg Beach vacationers decided that what their vacation area lacked was a synagogue. As it happened, a log cabin one-room schoolhouse in the Beausejour area happened to be available.
“In due course, the log cabin was relocated to the corner of Hazel and Grove in Winnipeg Beach, where it stayed for 48 years.”

In December 1994 my late brother, Matt, wrote a story about the spraying of antisemitic grafitti on the synagogue which, at that time, was still situated at its original location on the corner of Hazel and Grove in the town of Winnipeg Beach:
“Two 16-year-olds spraypainted slogans like ‘Die Jews,’ ‘I’ll kill you Jews,’ and other grafitti in big letters on the beach synagogue.
“Jim Mosher, a news reporter for the Interlake Spectator in Gimli, said last Halloween’s vandalism against the synagogue wasn’t the first. In the late 1980s, he claimed, it was spraypainted with swastikas.
“Jack Markson, a longtime member of the Winnipeg Beach Synagogue, last week also said he could remember finding anti-Semitic grafitti spraypainted on the synagogue ‘a few years ago,’ and at least twice in the 1970s, when the cottage season was over.”

My 2010 article continued: “In 1998 the Town of Winnipeg Beach informed the members of the synagogue that the building would have to be hooked up to the town’s sewer and water system. Rather than incur the cost of $3-4,000, which was thought to be ‘prohibitive,’ according to longtime beach synagogue attendee Laurie Mainster, synagogue goers looked elsewhere for a solution.
“As a result, the board of Camp Massad was approached and asked whether the synagogue might be relocated there, with the understanding that the synagogue would be made available to the camp at any time other than what were then Friday evening and Saturday morning services.
“Over the years the ‘beach synagogue’ had come to be a very popular meeting place for summertime residents of Winnipeg Beach and Gimli. In fact, for years minyans were held twice daily, in addition to regular Saturday morning services. Of course, in those years Winnipeg Beach was also home to a kosher butcher shop.
“While the little synagogue, which measured only 18 x 24 feet, has gone through several transformations, including the move to Camp Massad, and the opening up to egalitarian services in 2007 (The move to egalitarian services was as much a practical necessity as it was a nod to the equality of women – the only Kohen present at the time was a woman!), it has always remained cramped at the best of times.

“In recent years the synagogue has seen the addition of a window airconditioner (although to benefit from it, you really have to be sitting just a few feet away), as well as a fridge that allows synagogue attendees to enjoy a regular Saturday morning Kiddush meal following the service.
“According to Laurie Mainster, the Saturday morning service has continued to be popular, even though many of the attendees now drive in from Winnipeg, as they have sold the cottages they once maintained.
“On the other hand, one of the side benefits to being located on Camp Massad’s grounds has been an infusion of young blood from among the camp counsellors.
“Since there is no longer a rabbi available to conduct services (Rabbi Weizman did lead services for years while he had a cottage at the beach), those in attendance now take turns leading the services themselves.
“Anyone may attend services and, while there are no dues collected, donations are welcome. (Donations should be made to the Jewish Foundation of Manitoba, with donors asked to specify that their donations are to be directed to the beach synagogue.)
“Mainster also says that the beach synagogue is now undergoing an expansion, which will be its first in 60 years. An entirely new space measuring 16 x 18 feet is being added – one that will allow for a real Kiddush area. (Until now, a table has been set up in the back of the synagogue and synagogue goers would help themselves to the buffet that is set up each Saturday during the summer. While pleasant enough, it will certainly be more comfortable to have an actual area set aside for the Saturday afternoon after service lunch.)
“As for dress, longtime attendee Abe Borzykowski (in an article written by Sharon Chisvin for the Free Press in 2007) remarked that ‘I don’t think there are many synagogues where people can attend in shorts, T-shirts and sandals and not feel out of place.’ “

As mentioned in that 2010 article, the beach synagogue at that time was about to undergo an extensive remodelling. Here is an article from a January 2011 issue that describes that remodelling process. The article was written by Bernie Sucharov, who has been a longtime member of the beach synagogue:
“The Hebrew Congregation of Winnipeg Beach made a major change to the synagogue this past summer. With the help of many volunteers, Joel Margolese being the project manager, the synagogue was expanded and an addition was built to handle the overflow crowds, as well as to add more space for the kiddush following services.
“The volunteers spent many Sundays during the summer months building the addition. Bad weather caused many delays, but finally the addition was completed one week before the official summer opening.
“The volunteers were: Joel Margolese, Gordon Steindel, Sheldon Koslovsky, Viktor Lewin, Harvey Zabenskie, Nestor Wowryk, Kevin Wowryk, Victor Spigelman, Jerry Pritchard, and David Bloomfield.
“On Sunday, June 25, 2010 a special ceremony was held to affix a mezzuzah to the front entrance door. Gordon Steindel had the honour of affixing the mezzuzah, which was donated by Sid Bercovich and Clarice Silver.
“Refreshments and food for the day were prepared by Phyllis Spigelman, also known as our catering manager. Throughout the summer, Phyllis, Lenore Kagan and other friends prepared the food for our kiddush.
“A sound system was donated by Arch and Brenda Honigman in memory of their father, Sam Honigman z”l. “The system was installed by Joel Margolese and Stevan Sucharov. This will allow the overflow crowd to hear the service in the new addition.
“There were also generous donations of 50 chumashim and an air conditioner. The chumashim were donated by Gwen, Sheldon and Mark Koslovsky. The air conditioner in the new addition was donated by Joel and Linda Margolese.
“The official opening of the synagogue for the summer took place on July 3, 2010. We had an overflow crowd of 70+ people.”

Since that 2010 major addition to the synagogue, it has also added a wheelchair ramp (although I’ve been unable to ascertain exactly when the ramp was built). Also, the synagogue also has its own outdoor privy now. (Attendees used to have to use facilities in Camp Massad.)
And, as already noted in article previously posted to this site (and which you can read at Beach Synagogue about to celebrate 75th anniversary), in recognition of that occasion, on August 2nd members of the synagogue will be holding a 75th anniversary celebration.
As part of the celebration anyone who is a descendant or relative of any of the original members of the first executive committee is invited to attend the synagogue that morning.
If you are a relative please contact Abe Borzykowski at wpgbeachshule@shaw.ca or aborzykowski@shaw.ca to let Abe know you might be attending.
Features
Kinzey Posen: CBC Winnipeg’s former “go-to guy”

By GERRY POSNER If former Winnipegger Lawrence Wall was the CBC go-to guy in Ottawa, CBC Winnipeg had its own version of a go-to guy for many years with none other than the very well known Kinzey Posen. Of course, many readers will recognize that name from his career with Finjan, the Klezmer group so famous across Canada and beyond. It has been written about Posen and his wife Shayla Fink that they have been involved in music since they got out of diapers. And, as an aside, their love and ability in music has now been transmitted to the next generation as in their son, Ariel Posen (but that’s another story).
Kinzey Posen (not to be confused with Posner, or maybe we are to be confused, but who knows for sure?), was a graduate of Peretz School, having attended there from nursery right until Grade 7, graduating in1966. That was followed by Edmund Partridge and West Kildonan Collegiate. Musically, he was in large part self taught. However, he did have some teachers along the way. After moving to Vancouver – from 1974-78, he had the chance to study acoustic classical bass with a member of the Vancouver Symphony Orchestra. When Kinzey lived in Vancouver, he also worked as a jazz musician.
Upon returning to Winnipeg, Kinzey enrolled as a mature student at the University of Winnipeg, where he obtained a Bachelor of Urban Studies degree. Although the degree was in no way connected to the career that followed, his attending the University of Winnipeg was critical to his connecting with the CBC. Why? you ask. Kinzey had a position after graduation working for the Institute of Urban Studies. While there, he met someone who invited him to work for the Department of Continuing Education as one of their program directors. At the time the Department of Continuing Education was located at 491 Portage Avenue, which was also known as the TJ Rice Building. The CBC also leased some space in the same building. According to Kinzey, the CBC part of the building “included HR, different shows and other support offices. Continuing Education was located in the basement and main floor and that’s where I worked.”
KInzey had long had an interest in the CBC, which made the fact that the CBC had some offices in the same building where he was working serendipitous. That Kinzey might be interested in visiting the CBC was not an accident. As a young boy he had a nightly connection to CBC, as it was his ritual to listen to CBC Radio (as well as all sorts of other radio stations across the USA) on his transistor radio every night in bed. He became enamoured of one particular CBC host, Bill Guest, so that when going to sleep, he imagined that he was Guest doing interviews with imaginary guests. That dream of working for CBC became a reality when he had a chance to do a one week gig with Jack Farr’s network program.
Kinzey took a week off from his Continuing Education job and spent five days at the CBC. That week was a training session for Posen, as he had to create ideas, research, pre-interview, write the script, and set up the studio for Farr’s interview. He was almost in his dream job – although not quite – since it was only for one week. His opportunity, however, came in 1988, when he was offered a one-year term as a production assistant – the lowest guy on the ladder, for a show called “ Simply Folk,” with the late Mitch Podolak as the host. Although he was indeed at the bottom as far as those working on the show were concerned, he took a chance and gave his notice to the U of W. The rest is history. In his new job, Kinzey learned how to become a producer. Lucky for him, at the end of the year, when the person he replaced was supposed to come back, she never returned (just like the song, “MTA,” by the Kingston Trio). At that point, Kinzey was hired full time at the CBC.
Kinzey was a fixture at the CBC for 27 years. During those years, Kinzey had the chance to work with Ross Porter, a respected former CBC host and producer, also with Karen Sanders – on the “Afternoon Edition.” One aspect of Kinzey’s job on the Afternoon Edition was to come up with ideas, mix sound effects, arrange interviews and music, to create a two-hour radio experience. In addition, he covered jazz and folk festivals and, as a result, was exposed to some of the best musicians in the world. With Ross Porter in the 1990s, he worked on a network jazz show called “ After Hours,” which was on from 8-10 PM five nights a week. Kinzey was involved with writing the scripts, picking the music, and recording the shows, as well as editing them and then presenting them to the network for playback.
Of course, over his career, Kinzey had many memorable moments. He told me about one of them. The story revolved around the National Jazz Awards one year in particular. The awards were to be broadcasted after the National News which, in those days, began much earlier in the evening, and were over by 8:00 pm. The legendary Oscar Peterson was lined up to play a half hour set at the awards, starting at 7:30. But, as Kinzey told me, Oscar Peterson had a “hate on” for the CBC ecause one of his recorded performances was wrongly edited and he refused to appear on CBC under any circumstances. As the time neared 8:05 PM, which was when the CBC was to begin its broadcast of the jazz awards, it became apparent that Oscar was not going to finish on time. As the producer of the awards show, Kinzey was tasked with telling Oscar Peterson to wrap it up and get off the stage. There was Kinzey Posen, a huge fan of Oscar Peterson, now faced with the prospect of telling Oscar – while he was still playing – with 500 people in the audience, to stop and get off the stage. Not often was or is Kinzey Posen frozen, but that was one such moment. There was one loud “Baruch Hashem” from Kinzey when Oscar completed his set literally just in time.
Clearly, Kinzey was part of a very successful run with After Hours as it was on the air for 14 years. It was easily one of the most popular shows on CBC Radio 2, and a winner of several broadcasting awards. Kinzey also played a major role in producing a two part documentary about legendary guitarist Lenny Breau.
When After Hours ended, Posen became one of the contributing producers to Canada Live and specialized in producing live radio specials for the network, such as the Junos, for CBC Radio One and Two. Needless to say, his career planted Posen in the world of some top notch musicians, including his time spent working with Robert Plant (Led Zeppelin), Dave Brubeck, Randy Bachman, Chantal Kreviazuk and a list of prominent names in the Canadian, American and European music spheres. Locally, the CBC came to refer to Kinzey as the Jewish expert. I would add music expert to that title.
After his 27 year run at the CBC – and before he fully retired, Kinzey went on to work for the Rady JCC as a program director for a year and a half. Of course, to say that Kinzey Posen is retired is a major contradiction in terms. You really can’t keep him down and he has his hand in a variety of programs and projects – most of which he remains silent about, as is his style.
When I realized the full depth and talent of Kinzey Posen, I quickly concluded that he must certainly be related to me. Even if he isn’t, I now tell people he is.