Features
“Antisemitism from the Crusades to the Holocaust”
Presented by LIONEL STEIMAN at the Lanny Remis Speakers Forum, May 8, 2025.
One of the questions I wanted to answer in my course on the history of antisemitism was why culturally assimilated European Jews seemed blind to the rising tide of antisemitism during the years in which they had grown up? Of course they didn’t have the benefit of hindsight. They knew of the pogroms, of course, but they were in Russia, not in such sophisticated centres like Vienna, Prague, and Berlin, cities to which Jews from the east had flocked by the thousands, taking advantage of the opportunities offered during the rapid industrialization of the later nineteenth century. In Vienna they would eventually become the propertied and educated elites of the upper middle class. What they underestimated was the danger they faced from masses prone to the appeals of antisemitic demagogues.
The reason was that these Jews were the beneficiaries of what was called “Jewish emancipation,” the removal of age-old restrictions on Jews that had limited what they could do, where they could live, and much more. Emancipation facilitated the admission of Jews to society on terms of equality with other citizens. They were granted the right to vote, freedom of movement, access to education, and other areas from which they had been barred. France was the first country in Europe to emancipate its Jewish population, which it did during the French Revolution. Subsequently, the process of ‘Emancipation’ was launched everywhere in Europe except the Russian Empire, and by the later 19th century was relatively complete.
Emancipation had been the product of the so-called Enlightenment, when philosophers and rulers got the bright idea that Jews, whom they had regarded as scarcely human, would stop being Jews if only they were given an opportunity to be like everyone else. If they were given freedom, the right to vote, and access to other occupations than peddling and money-lending they would lose the negative characteristics associated with Jews. This Jewish ‘character’ was not considered a matter of ‘race’ or ‘blood’, but was seen as a product of the environment in which Jews were forced to live. But behind these novel ideas lay centuries of popular hatred and prejudice rooted in religion and superstition.
So it was almost inevitable that there would be a popular reaction against the emancipation of Jews, and attempts made to roll it back. Jewish entry into areas in which they’d never before been seen made people uneasy, to say the least. And because Jews in western Europe were abandoning their distinctive dress and manner, thus assimilating and becoming indistinguishable from non-Jews, their presence came to be feared all the more. Opponents of emancipation demanded the re-imposition of restraints and restrictions on Jews, many of which dated back centuries. They organized and gave themselves a name intended to distinguish themselves from the religious bigots they scorned. Their “The League of Antisemites”, was founded in 1878 by a journalist by the name of Wilhelm Marr.
The word ‘Antisemite’ was a totally new, totally invented word. But it had a scientific ring to it, as did so much else in this age of scientific progress. Antisemitism dissociated itself from the age-old anti-Jewish prejudices rooted in religion and legend, claiming instead to have a basis in science. The word ‘Semite’ was taken from the field of philology and referred to a grouping of languages, though soon it was referring to a category of people as well. And since Jews were the only “Semites” in Europe, it was they whom anti-Semites opposed. Soon, inflammatory antisemitic publicists and their products proliferated in various countries, most especially in France and Germany, the countries where ‘Emancipation’ had proceeded furthest, and needed to be rolled back. Meanwhile, beneficiaries of Emancipation dismissed antisemitism as a matter for the gutter, or for cynical politicians
The most prominent politician to exploit antisemitism before Hitler was Karl Lueger, the famous mayor of Vienna, who used it to woo the masses. During his tenure from 1897 to 1910, Vienna became the most advanced city in the world: public facilities such as gasworks, public transit, and housing were unmatched anywhere else. And nowhere else in Europe did Jews feel more secure. Lueger was a charming man; with Jewish friends, he was often seen attending Jewish marriages and bar mitzvahs. When the contradiction was pointed out, he replied, “I decide who’s a Jew.” Antisemitism was socially acceptable and taken for granted everywhere. After all, compared to Jews in Russia, with regular pogroms claiming hundreds of lives, Jews in Vienna, Prague, Paris, or Berlin were safe and could relax. They would never have dreamed of joining the hundreds of thousands of Jews fleeing Russia for America every year. In fact, they scorned them, and their Yiddish, which they regarded as a “jargon and not a language at all.
Nothing remotely like the Russian pogroms had occurred in the West since the First Crusade of 1095. Prior to that, the Jews of Europe had enjoyed relative peace and security. And because their value as physicians, merchants, and scholars were prized by rulers, Jews often enjoyed privileges later denied them. So why had everything changed in 1095, with the launch of the first Crusade, the armed campaign to secure recapture the Holy Land from Islam? When Pope Urban II proclaimed the Crusade he made clear there was no act more deserving of heavenly reward than to die on Crusade: to do so was assurance of immediate salvation. But when the first crusaders set out for the Holy Land, they asked themselves: “Why are we going all the way to the Jerusalem to defeat Christ’s Muslim enemies when the Jews who murdered him are right here among us?” So as the armies of French Knights set out for the East, they plundered and massacred age-old Jewish communities en route, and even made significant detours to do so. Some of the Jewish victims believed their suffering heralded the coming of the Messiah. Others thought the Pope had promised a blanket pardon to anyone who killed a Jew. Jews could save themselves by becoming Christian, and some were offered baptism. Such conversions were rare. Far more common was mass ritual suicide, or “Kiddush ha-Shem”, sanctification of the divine name.
Within a century, popular pressures moved the Pope to decide to legislate that Jews everywhere be required to wear some distinguishing mark. Specifics were left to individual countries. France required Jews to wear a yellow patch on their cloaks; Germany required a yellow, cone-shaped hat. To this day, ‘yellow’ has negative connotations, notably that of cowardice. The year of this legislation was 1215: from that point on, Jews are seldom depicted without such insignia, whether in art, sculpture, or other illustrations. This began a process that continued for centuries: the separation of the ‘image’ of the Jew from their human reality. The very word ‘Jew’ became a synonym for various undesirable qualities, triggering repugnance by its very mention.
This separation of the ‘image’ from the individual allowed Jew-hatred to flourish in the absence of Jewish people. In the mid-1970s a student of mine from Sioux Lookout told me that before he came to Winnipeg he thought that “Jew” was simply a word for crooked bargaining. The boy was himself no anti-Semite; he seemed totally open-minded, and eager to learn. I found that people with Jewish friends or a Jewish doctor or other professional could still hold antisemitic views simply because their prejudices were independent of their lived experience. A colleague from a town in the north of England told me that folks there seemed to have three categories of Jews: there were “powerful international Jewish financiers”; there were the Jews in the Bible- the “Israelites”; and there were Jewish shopkeepers, who were well liked but who didn’t affect their prejudices about “the Jews.”
Where did all this begin, this separation of “Jews” from the individual human beings they really were? We have to go back to the very beginning of Christianity, which began as a radical messianic sect of Jews, whose leader, a young rabbi called Jesus, was tried and executed by a Roman court under the authority of the Roman Governor. His followers believed he was the “Messiah” who would transform Israel. Their foremost missionary was Saul of Tarsus, much later known as St. Paul. Although Saul’s original mission was to persecute the followers of Jesus, he underwent a conversion “on the road to Damascus” and joined them. Paul’s sermons and letters became central books in what eventually became the New Testament. Because Greek was the common language of the eastern Mediterranean world, Saul became Paul, and “Messiah” became ‘Christos’. Soon Christians and Jews became ever deeper entrenched in an antagonistic relationship. Christians couldn’t understand why Jews refused to recognize the truth and accept Christ. Either they must be blind, or stupid. Since obviously they were neither, they must be evil. And so in the New Testament’s book of John they are “sons of the devil” and bound to do his work. (John 8:14) During the Holocaust, some people cited the passage from Matthew in which the Jews implicitly confess their guilt for the death of Christ: “His blood be upon us and our children” (Matthew 27:25).
Throughout the centuries that followed, Jews were depicted in various art forms as devil-like creatures, with horns and tails and cloven feet. Sculptures on churches and public places showed Jews with blindfolds signifying they were blind to truth. A particularly popular motif was the so-called “Judensau”, which depicted a rabbi lifting the tail of a huge pig to look for his Talmud, while other Jews gathered beneath the pig to suckle. Variations of the “Judensau” can still be found sculpted in public places in Europe. Then there was the so-called “foetor judaicus.”, the innate stench of the Jewish body. And it only got worse.
The Church Fathers who laid the theological and pastoral foundations of Christianity defined Jews as a threat to the moral and political foundations of Christendom, just as they were a threat to the soul of every individual Christian. Some Church Fathers accused Jews of killing Christ, thus making all Jews thereafter guilty of the crime of “Deicide”, killing God! Scores of other accusations against Jews proliferated. The logic was simple: for if you would kill the Savior, what else wouldn’t you do? Soon Jews were being accused of all manner of outlandish crimes: spreading plague by poisoning wells; killing Jewish children to use their blood in baking matzoh; and even drinking Jewish blood in their rituals. If you would believe what was patently impossible- since drinking blood was taboo for Jews, what wouldn’t you believe? And thus, reasoned one prominent historian of antisemitism, the road to Auschwitz was begun over a thousand years ago.
Incidentally, the last “blood libel” trial was held in Kiev (then in the Russian Empire) Russia in 1913. The verdict was ambiguous: yes, the crime had indeed been committed, but the accused, Mendel Beilis, was not the murderer. Although both sides could claim victory, the trial helped perpetuate the myth of ritual murder: the killing of a Jewish child to use its blood to bake matzoh.
But if the “road to Auschwitz” was begun a thousand years ago, why wasn’t the attempt to exterminate Jewry also begun a thousand years ago? After all, in the 4th century C.E. Christianity became the official religion of the Roman Empire; the Romans made life difficult for Jews but made no attempt to kill them all. Why not? The answer lies with the greatest of the Church Fathers, St. Augustine (354-430). It is true, he wrote, that the Jews are guilty of the crime of Deicide, of killing the Savior. So they should be persecuted, but not too much; and they must be made to suffer, but not too much. And they should not live near Christians. Their suffering and eternal “wandering” would be proof of their guilt; and they would be living (if unwilling) witnesses to the truth of the Christian faith. This idea was repeated in variations by subsequent Popes, who in any case held out the possibility that Jews could avoid all this by converting. The Jewish communities of Europe, despite some ups and downs, were able to live relatively peaceful lives. Theirs was not an unbroken tale of suffering. But the myths, legends, and lies about them remained.
The attack on this hateful tradition began in the 18th century, the age of Enlightenment. The absurd notions of Jews having horns or drinking Christian blood now seemed out of place. Philosophers and intellectuals attacked all manner of superstitions including those that appeared to support Christianity. In attacking the Church these thinkers also attacked its beliefs that justified Jew-hatred. The further decline of religion in subsequent centuries occasioned by the rising prestige of science might have resulted in a decline of anti-Jewish prejudice, but instead the whole cluster of prejudice and superstition only found a more secure foundation in science.
Of course the word ‘science’ here must be qualified, for in the 19th and even part of the 20th centuries “science” included craniology, physiognomy, and eugenics. Today they are regarded as pseudo-sciences and historical curiosities, but prior to World War II they enjoyed a respect like that accorded to physics or any other exact science. Everywhere, “race” was accepted as a valid category for defining human groups, though its analytical usefulness was increasingly questioned until the term itself was discarded. By the 1880s Europe had completed its ranking of the world’s so-called “races” along a sliding scale. White, northern Europeans topped the list, which ranked other inhabitants according to skin colour, head-shape, physiognomy, and other physical characteristics, all of which were believed to denote the intellectual and moral qualities indicating a group’s level of ‘civilization. So where did Jews fit in? At first they were ranked simply as a sub-group of Europeans; one theory even had them at the apex of the white race; but antisemites attempted to find a scientific basis for excluding them. Since the Middle Ages, as was pointed out, Jews were believed to have a distinctly unpleasant odor, so there must be a scientific basis for it; but none was found. Researchers fanned out over Europe measuring skulls, noses, and other physical features thought to distinguish Jews from other white people. Was there a typical ‘Jewish nose’? One survey found the so-called Jewish nose was most prevalent in the Polish nobility. Research found no support for the popular belief that Jews were dark while gentiles were fair. Regional variations were such that many different ‘races existed within any given country. Wider research showed that Jews tended to resemble the populations in whose midst they resided.
In today’s “post-Truth” era we know too well that dangerous beliefs can persist despite overwhelming evidence against them. This is what happened with the cluster of beliefs encompassed in the term ‘antisemitism.’. The failure of science to support antisemitism or the notion of “race” did not stop people from believing that it did. Others recognized that science could provide little support to prejudice, so antisemites shifted their ground again: the essence of race, they argued, was in the blood—not in its physical elements but in elements which could not be measured, and whose power was therefore all the greater. By thus elevating ‘race’ to the level of ‘mystery’ late 19th century racists were merging prejudices based on religion with the emerging force of nationalism based on “race.” To the ancient belief that Jews were the enemies of Christ was added the modern belief that they posed a threat to the nation. Thus religious and racial antisemitism were strengthened by the most powerful political force ever to emerge, modern nationalism. And because Jews were a threat to race, which was the biological foundation of the nation, they were enemies of the state.
The political force of this antisemitism showed itself in 1897 with the election of Karl Lueger as mayor of Vienna, who was mentioned earlier. The antisemitism that was such a powerful force in central Europe also ignited the worst political crisis in France since the French Revolution, the Dreyfus Affair. Raging at the very time Lueger was making Vienna the most advanced city in Europe, the Dreyfus Affair threatened to destroy the French Republic. Spreading far beyond the issue of the guilt or innocence of Alfred Dreyfus, the Jewish officer charged with treason, it polarized the nation between supporters of the Republic, and those who would restore the pillars of the old order: Monarchy, Church, and Aristocracy.
With the spread of industrialism and its threat to agrarian and village life, there was a heightened urgency to demands that the influence of Jews be curbed. The prominent role of Jews in finance capital and speculation earned them blame for the scandals and crashes that dogged the era. Jewish prominence in the free professions of medicine, law, journalism and publishing all increased Jewish vulnerability to various charges of malfeasance. Add to this the persistence of the blood libel, and public depiction of Jews as pigs, goats, and devils; the stereotypes of greedy, conniving Jews proliferating in literature and fairy tales everywhere—the list goes on and on. The reality is that antisemitism had come to permeate the intellectual and cultural life of Europe. Its assumptions were widely shared across the political spectrum; general distaste for Jews was fashionable in high society; blatant antisemitism was articulated at all levels of culture, and freely expressed from church pulpits and in parliaments- including those of Canada.
But what was it about antisemitism in Germany that made the country ripe for a rabidly obsessive anti-Semite like Adolf Hitler? Israel’s most respected Holocaust historian once commented: “If people had been told in 1914 that within one generation most of the Jews of Europe would be murdered, their answer would most certainly have been: The French are capable of any crime.” The reason for this comment was that France was by far the most prolific producer and disseminator of antisemitic literature, purveyed by some of its most respected writers and intellectuals across the political spectrum; it was the home of repeated outbursts of vicious Jew-hatred, most notorious of which was the Dreyfus Affair, the likes of which had never been seen in Germany. The name Edouard-Adolphe Drumont (1844-1917) is synonymous with French antisemitism. In 1886 he published La France Juive. Its Index listed not only prominent Jews but all prominent figures having anything to do with Jews, implicating thousands in what many already believed was an inevitable national degeneration. Drumont provided a list of “hidden Jews” who had been masquerading as Frenchmen. Since antisemitism permeated every element of French culture and politics, there was no need for a specifically anti-Semitic party or movement. Antisemitism was simply a constant in culture and society.
Germany was considered the safest country in Europe for Jews, and although antisemitism was certainly widespread, it hadn’t occasioned significant violence there since the revolutionary upheavals of 1848. So what happened? Why was the Holocaust “Made in Germany”? The answer is Adolf Hitler. There is a consensus amongst many historians: “No Hitler, No Holocaust.” Antisemitism was a necessary cause of the Holocaust, but it was not a sufficient cause. The Nazis were an insignificant bubble in the froth of discontent, for which people commonly blamed the Jews. In the years following World War I, Antisemitism was common currency in political discourse all over Europe. For Hitler, communism and capitalism were both Jewish conspiracies, and the major figures in both were all of them Jews, whether in Moscow or New York. During the 1920s, support for the Communists and Nazis grew, especially during the Great Depression. In 1932, 30% of the German labour force were unemployed, compared to 22.5% in the US and 24% in Canada. Even so, the Nazi victory was not inevitable. In late 1932 the party’s electoral support was declining. There were several other options available, and yet President Hindenburg chose to appoint Hitler Chancellor.
Hitler’s subsequent dismantling of German democracy is part of a complex political story involving far more than the antisemitism which was common everywhere. In any case, Hitler’s genocidal hatred of Jews was not wholly representative. Antisemites may have desired the exclusion of Jews, but not the annihilation of the Jewish people. While Hitler’s murderous fantasies were exceptional, he was able to gain control over the entire state apparatus necessary to realize them. And however extreme his views, their individual elements were available and accessible throughout the Christian West. Everywhere in Europe, the Nazis found accomplices in murder because their victims were Jews, everywhere the historical ‘other’. The Holocaust was the product of a pervasive antisemitism that, in the Nazi mind, placed the Jewish people outside the bounds of humanity, and marked them for extinction.
Features
Buck In Situ: A Dog Story
By DAVID TOPPER I suppose the first thing I should say is that, although this is a true story, it’s not about a real dog. (That may be obvious if you look at the picture accompanying this tale.) Yes, the dog – a wooden statue – is Buck.
I do want to explain what “in situ” means. For those who know the term, it betrays the fact that I was a teacher of art history before I retired. It’s a Latin term that refers to an art object being in its original or natural place. For example, the famous Elgin Marbles (statues of Greek gods, goddesses and other mythological figures), which are prized objects in the British Museum in London, were taken by Lord Elgin from the Acropolis high over Athens in Greece, in the early 19th century. If the museum ever returns the statues (as Greeks have been demanding them to do for years), and if the statues were then placed back on the Acropolis – then they would be “in situ.”
All this has been my way of introducing you to a story about a little statue that has been sitting in my home ever since my late wife, Sylvia, and I returned from a trip to Jamaica many years ago.
Here’s Buck’s story. One afternoon during our vacation on the island, we went to an Art Fair. I was particularly interested in wooden carvings. There was a long line of tables, end to end, with different carvers showing off their wares. As we walked along the tables, among the different carvers, I was dumbfounded because they were all carving the same statues! Different artists: same statues. The statues were of some local deities; none of whom I had any interest in taking back home – no matter what magic it could perform.
Sylvia and I were baffled as we strolled along the long row, eventually coming to the end. Then, lo and behold: the last carver was carving different statues – not necessarily of gods. Coming across his table filled with a wide variety of subjects was a breath of fresh air.
Of course, the first thing I asked him was why everyone else was carving the same things. His answer was simply that they thought that was what tourists wanted, and they were afraid to try anything else. I asked him why he was not afraid. He said he was afraid; nonetheless, he would be bored doing the same thing over and over – even if he made more money.
By now you can see where this story is going. It was among his wares, on the last table, that I saw the statue of the dog – which I immediately fell for. Sylvia, a dog lover, fell for it, too, and hence we bought it. I don’t recall the price, or if we haggled over it. But what I do remember – and why I am telling this story – is this. While talking with him and watching him at work, I noticed the way he was squinting. I asked him about this, and he said his eyes were not what they used to be, that he needed glasses but he couldn’t afford them.
At the time, I was in an early stage of permanently wearing glasses. Having gone through various stages of over-the-counter reading glasses during the previous decade or more, I was now wearing my first prescription glasses. I gave them to the carver to try on, and he said they were too strong. “Good,” I said. I told him I had several pair of different power reading glasses at home, which I had used before I got these. I’d be pleased to mail him those glasses, which perhaps could get him through the next decade or more. He gave me his address, and that’s when I found that his name – or, maybe, it was his nickname – was Buck.
“Would you mind if I name the dog Buck?” I asked – because I liked that name for the dog. He had no problem with that, and hence Buck it was, and Buck it always will be.
Not long after we got home, I mailed a box of glasses to Buck. Although I had my return address on the box (in case it got lost) I never heard from him. I didn’t expect to; yet occasionally I talk to my Buck and tell him that I hope the Buck whom he is named after, is still using a pair of the glasses I sent him. It would be comforting to know. My Buck agrees, I trust.
From the photo you can see that Buck sits at the foot of a staircase. Those stairs start in the front entrance of our home and go to the second floor. Buck not only stands on-guard, watching all who enter the house, but he also plays the following role. If I want to remind myself of something without having a paper and pencil handy, I just turn Buck around – say, on my way upstairs for the night. In the morning, coming down the stairs, I see that Buck is reminding me to do something. Although, I must confess, sometimes I can’t recall exactly what it was!
Finally, I live in Winnipeg, Canada. I know that’s far from the island of Jamaica, but here Buck has become a part of our life. All the family knows that if Buck is turned around – it means something! I therefore believe that it’s not stretching the terminology t-o-o much by calling this memoir: “Buck In Situ: A Dog Story.” To me, Buck is right where he belongs.
David R. Topper writes in Winnipeg, Canada. His work has appeared in Mono, Poetic Sun, Discretionary Love, Poetry Pacific,Academy of theHeart & Mind, Altered Reality Mag. and elsewhere.
His poem Seascape with Gulls: My Father’s Last Painting won first prize in the annual poetry contest of CommuterLit Mag – May 12, 2025.
Features
13 Best Amazon PPC Management Agencies for Growing Brands
Growing brands should hire an Amazon PPC agency that optimizes daily against TACoS and contribution margin, staffs senior specialists on the account, and reports results per ASIN in plain language. The agencies that deliver consistent, profitable growth share a few verifiable traits: Amazon-specific expertise, transparent reporting, and pricing that rewards performance over ad spend. This article ranks and compares 13 Amazon PPC agencies against those signals for 2026.
Why Amazon PPC management gets harder as brands grow
Amazon advertising gets more competitive and more expensive every year. US retail media ad spend will reach $71 billion in 2026, according to a December 2025 eMarketer forecast, which means more brands are bidding on the same high-intent keywords. As a result, average Amazon cost per click rose about 35% between 2023 and early 2026, reaching $1.21.
The problem is compounded at scale. Accounts with hundreds of SKUs and five-figure monthly ad budgets tend to see ACoS creep up as campaign structures sprawl. According to 2026 Amazon PPC benchmarks, the median ACoS across US Amazon accounts in H1 2026 was 38% and the median TACoS was 15%.
TACoS, or total advertising cost of sale, measures total ad spend as a percentage of total revenue, including organic sales. TACoS matters more than ACoS at scale because it reveals whether advertising is building the brand or just paying to keep revenue flat. An account with a stable 20% ACoS can still be in trouble if TACoS is climbing each quarter.
Most brands notice the shift somewhere between $1M and $10M in annual Amazon revenue. That is the stage where manual campaign management eats too many hours, ACoS-only reporting hides margin erosion, and the cost of hiring the wrong agency becomes meaningful.
How to evaluate an Amazon PPC management agency
The right Amazon agency for a growing brand is one whose approach matches the brand’s stage, goals, and internal bandwidth. Use these criteria to separate signal from marketing noise:
- Amazon specialization. The agency focuses specifically on Amazon advertising, not general paid media with Amazon as an add-on.
- Who runs the account. Senior specialists with years of Amazon experience manage campaigns directly. Junior account managers learning on the brand’s budget is a warning sign.
- Primary optimization metric. The agency reports TACoS and contribution margin, not just ACoS or ROAS. ACoS in isolation hides whether ads are cannibalizing organic sales.
- Reporting transparency. Per-ASIN reporting in plain language, not dashboards filled with acronyms and aggregated numbers.
- Optimization frequency. Daily optimization beats weekly reviews. Amazon’s auction changes constantly.
- Pricing model. Flat retainers or hybrid models align incentives better than pure percentage-of-spend fees, which reward the agency for spending more.
- Verifiable credibility. Amazon Ads Partner status, third-party reviews (Clutch, Trustpilot), and named client results with real numbers. Self-reported “top-rated agency” claims are not credibility.
Top Amazon PPC management agencies for growing brands in 2026, at a glance
| Rank | Agency | Best for | Primary focus | Notable signal |
| 1 | Olifant Digital | Established brands wanting daily, profit-first management | Done-for-you Amazon PPC with TACoS reporting | $114M+ managed client revenue; 98% retention; named Amazon results |
| 2 | Tinuiti | Enterprise brands needing DSP and AMC | Full-funnel Amazon Ads + DSP | Amazon Ads Advanced Partner; AMC accreditation |
| 3 | Blue Wheel | Mid-to-large brands wanting ads and DSP under one roof | Omni-channel Amazon Ads + DSP | Amazon Advanced Partner; $1B+ in client revenue managed |
| 4 | Incrementum Digital | Data-driven brands wanting analytics-led management | Amazon-first performance advertising | Amazon Ads Advanced Partner; 2024 Buy With Prime Partner Award |
| 5 | Trivium Group | Brands wanting profit-focused full-service management | Amazon PPC, DSP, and account management | Inc. 5000 (#170); $24M+ annual ad spend managed |
| 6 | Amazon Growth Lab | 8- and 9-figure brands | Amazon PPC, SEO, DSP, and listing optimization | 50 Clutch reviews; clients incl. Ray-Ban, Anker |
| 7 | BellaVix | Brands needing both Vendor and Seller Central coverage | Marketplace management + full-funnel Amazon Ads | Amazon SPN; $500M+ marketplace sales |
| 8 | Selouse | Brands with large SKU counts wanting one senior team | Amazon + TikTok Shop management | Positions for brands doing $500K+ annually |
| 9 | Desverto | Brands whose listings/creative need work alongside ads | Creative-led Amazon optimization + PPC | Amazon Verified Advertising & Creative Partner |
| 10 | Trellis | Brands wanting software-led automation | AI-powered Amazon and Walmart advertising | Software trusted by brands, agencies, and aggregators |
| 11 | AMZDudes | Brands wanting month-to-month, no-contract management | Full-service Amazon PPC + account management | Free growth audit; self-reported 4.9-star rating |
| 12 | PPC Jumpstart | Smaller growth-stage brands wanting founder attention | Boutique, founder-led Amazon PPC | Founder managed $10M+ in ad sales; Trustpilot reviews |
| 13 | SmartSites | Brands wanting Amazon inside a broader digital program | Full-service digital marketing incl. Amazon | Clutch Premier Verified; 285+ reviews; nine-time Inc. 5000 |
Read the table as a starting point. The best agency for any given brand depends on stage, margin structure, and whether the brand needs just PPC or full account services.
The best Amazon PPC management agencies for growing brands in 2026
Below are detailed profiles for each agency in the ranked list. The first entry is the most detailed; the rest are neutral, factual summaries based on publicly available information.
1. Olifant Digital
Why Olifant Digital ranks first: Olifant Digital provides done-for-you Amazon PPC management focused on turning ad spend into profitable growth, taking full ownership of strategy, account restructuring, daily optimization, and budget allocation aligned to revenue and profit targets. It pairs senior-only staffing with a proprietary campaign framework and named, verifiable results, an unusual combination in a space where “AI-powered” and “expert-managed” are often just marketing language.
What sets Olifant Digital apart:
- Every account receives daily optimization rather than set-and-forget automation, with senior specialists carrying a minimum of seven years of Amazon experience managing campaigns directly. No juniors are staffed on client accounts.
- Campaign execution follows the 1-1-1-1 Scaling Method, Olifant’s proprietary campaign architecture framework that separates every account into four strategic focuses: testing new keywords and ASINs, scaling high performers, exact-match campaigns to boost organic rank, and brand defense.
- The agency blends human expertise with its in-house Olifant AI platform, built and continuously improved by an internal engineering team, with data scientists reviewing account metrics across every client daily. New tactics are tested on Olifant’s own Amazon brand before ever reaching a client account.
- Reporting is per-ASIN and in plain language, with TACoS and contribution margin as the primary metrics rather than ACoS or ROAS in isolation.
- Named client results: Ekster ($688,406 in annual Amazon profit), WedgeGuys (+391% Amazon sales with a 17% ACoS reduction), Elite Jumps (+124% revenue in 3 months with a 51% CVR lift), MatchaBar (+$114,305 in added monthly Amazon revenue), and Balanced Tiger (171% revenue growth with a 50% ACoS reduction).
- The agency manages over $114M in annual client revenue across 50+ active brands, maintains a 98% client retention rate, and holds a 5.0 rating on Clutch.
- A full-service option is available, covering PPC, listings, catalog, and Brand Store under one team.
Best fit for: Established brands with Amazon traction that want to scale profitably with daily, hands-on management.
Pricing: flat retainer starting at $2,000 per month, custom to catalog complexity, with no percentage-of-spend fees. Every engagement is backed by a 60-day money-back guarantee on management fees.
2. Tinuiti
Why they stand out: Tinuiti offers full-funnel Amazon Ads and DSP management for enterprise and commerce brands, backed by proprietary ad tech and deep platform accreditation that few agencies can match at scale.
What to know:
- Amazon Ads Advanced Partner status, placing it in the top 7% of agencies by Amazon’s own recognition program.
- AMC (Amazon Marketing Cloud) accreditation for advanced cross-channel attribution work.
- Proprietary MobiusX ad tech platform supporting campaign management and reporting.
- Named clients include illy and Poppi.
Best fit for: Larger brands that need sophisticated DSP and Amazon Marketing Cloud capabilities.
Keep in mind: Brands wanting a boutique team focused exclusively on Sponsored Products or PPC may find a smaller specialist agency a tighter fit than an enterprise, multi-channel firm.
3. Blue Wheel
Why they stand out: Blue Wheel provides omni-channel commerce services including Amazon Ads and DSP full-funnel management, built around a proprietary bidding system designed for real-time campaign control at scale.
What to know:
- Uses a proprietary “Companion” bidding system based on Search Term Isolation for real-time campaign adjustments.
- Holds Amazon Advanced Partner and SAS Core-approved status.
- Has managed $1B+ in client revenue since its founding in 2011.
Best fit for: Mid-to-large consumer brands wanting ads and DSP integrated under one roof.
Keep in mind: Brands selling exclusively through Sponsored Products with no near-term DSP need may not require the full omni-channel infrastructure Blue Wheel is built around.
4. Incrementum Digital
Why they stand out: Incrementum Digital focuses on Amazon-first performance advertising across marketplaces, differentiated by an in-house analytics platform built specifically to track blended profitability rather than platform-reported metrics alone.
What to know:
- Uses its proprietary DataOwl analytics platform to track blended profitability and TACoS.
- Holds Amazon Ads Advanced Partner, Walmart Connect Partner, and TikTok Shop Partner status.
- Won the 2024 Buy with Prime Best Merchant Activation Award.
Best fit for: Data-driven brands that prioritize analytics-led management over a purely relationship-driven engagement.
Keep in mind: Brands that want a single point of contact managing strategy end to end, rather than a dashboard-forward engagement, should confirm how much day-to-day strategic input comes from a named specialist versus the platform.
5. Trivium Group
Why they stand out: Trivium Group offers full-service Amazon PPC, DSP, and account management with a profit-first methodology that factors in COGS and daily profit rather than treating ROAS as the finish line.
What to know:
- Profit-first methodology factoring in cost of goods sold and daily profit, not just return on ad spend.
- Manages $24M+ in annual ad spend across its client roster.
- Ranked #170 on the Inc. 5000 list of fastest-growing companies.
- Clutch profile includes 40 reviews.
Best fit for: Brands wanting profit-focused full-service management rather than a narrow PPC-only engagement.
Keep in mind: With a growing client roster, confirming the specific account team and reporting cadence assigned to a given brand size is worth doing directly.
6. Amazon Growth Lab
Why they stand out: Amazon Growth Lab provides full-service Amazon PPC, SEO, DSP, and listing optimization, built around a data-density approach that goes well beyond the handful of metrics most competitors report on.
What to know:
- Analyzes 750+ ranking and conversion data fields rather than surface-level metrics alone.
- Clutch profile with 50 reviews.
- Named clients include Ray-Ban, Jacuzzi, Anker, and Brooklinen.
Best fit for: 8- and 9-figure brands with complex catalogs that need PPC, SEO, and DSP coordinated together.
Keep in mind: Smaller or earlier-stage brands may find the agency’s complexity-oriented approach more infrastructure than a leaner catalog needs.
7. BellaVix
Why they stand out: BellaVix offers marketplace management and full-funnel Amazon advertising across both Seller Central and Vendor Central, with multi-marketplace coverage that extends the relationship beyond Amazon alone.
What to know:
- Also manages Walmart and Target marketplaces under one partnership.
- Holds Amazon SPN status and is a Verified Amazon Advertising and Global Selling Partner.
- $500M+ in marketplace sales managed.
- 33 Clutch reviews.
Best fit for: Brands that need both 1P (Vendor Central) and 3P (Seller Central) coverage under one team.
Keep in mind: Brands selling only through Seller Central with no Vendor Central complexity may not need an agency built around managing both.
8. Selouse
Why they stand out: Selouse provides full-service Amazon and TikTok Shop management under one roof, with a single senior team handling PPC, listings, creative, and daily operations across the US, UK, and EU rather than splitting responsibilities across specialists.
What to know:
- A single senior team owns PPC, listings, creative, and daily operations across three regions.
- Positions itself for brands doing $500K+ in annual revenue.
- Credibility signals are self-reported rather than externally verified.
Best fit for: Brands with large SKU counts that want one senior team handling everything rather than coordinating multiple vendors.
Keep in mind: Because credibility signals here are self-reported, it’s worth requesting references or case studies directly rather than relying on site claims alone.
9. Desverto
Why they stand out: Desverto offers creative-led Amazon optimization alongside PPC management, built around the idea that ad performance and listing quality are inseparable rather than managed by separate teams.
What to know:
- Uses a creative-first model called Product Family Architecture, built around listing design feeding ad performance.
- Holds Amazon Verified Advertising & Creative Partner status and is an Amazon SPN member.
- 900+ brands served.
Best fit for: Brands whose listings and creative need improvement alongside ad management, not just campaign structure.
Keep in mind: Brands with already-strong creative and listings that only need PPC management may find the creative-led positioning adds scope they don’t need.
10. Trellis
Why they stand out: Trellis provides AI-powered Amazon and Walmart advertising plus automation software, positioning itself as a technology platform first with managed service layered on top rather than the reverse.
What to know:
- Unifies PPC automation with pricing, promotions, and content optimization, referred to as the “4Ps” of merchandising.
- Software is used by brands, agencies, and aggregators directly, not just as a white-label layer.
- Managed service options are available alongside the self-serve software.
Best fit for: Brands wanting software-led automation, with the option to add managed oversight.
Keep in mind: Brands wanting a dedicated strategist as the primary point of contact, rather than a software-first relationship, may prefer a traditional agency model.
11. AMZDudes
Why they stand out: AMZDudes offers full-service Amazon PPC and account management with a data and AI-driven approach, built around a low-commitment entry point designed to reduce the friction of switching agencies.
What to know:
- Provides a free Amazon growth audit before engagement.
- Month-to-month management with no long-term contracts.
- Site reports a 4.9-star rating from 260+ brand reviews and Amazon Ads Verified Partner status; both figures are self-reported rather than independently verified.
Best fit for: Brands that want month-to-month management without a long-term contract commitment.
Keep in mind: Because the review count and partner status are self-reported, independent verification through Clutch or a direct reference check is worth doing before signing.
12. PPC Jumpstart
Why they stand out: PPC Jumpstart is a boutique, founder-led Amazon PPC management agency built around direct founder involvement rather than a delegated account team, with pricing tied to outcomes instead of a flat fee.
What to know:
- The founder manages accounts directly rather than delegating to junior staff.
- Offers a pay-on-results, profit-first model focused on TACoS and margin.
- The founder has personally managed $10M+ in ad sales.
- Trustpilot reviews from clients back the boutique positioning.
Best fit for: Smaller growth-stage brands that want hands-on attention from an experienced operator rather than a large agency team.
Keep in mind: The founder-led model has natural capacity limits; brands should confirm current availability and account load before committing.
13. SmartSites
Why they stand out: SmartSites is a full-service digital marketing agency covering PPC, SEO, web design, email, and social media, including Amazon advertising, with review credentials that are unusually deep for a generalist shop.
What to know:
- Clutch Premier Verified with 285+ reviews averaging 4.9 stars.
- Google Premier Partner status.
- Nine-time Inc. 5000 honoree.
Best fit for: Brands that want Amazon advertising managed alongside a broader digital marketing program rather than as a standalone specialty.
Keep in mind: Brands wanting an Amazon-only specialist with campaigns as the sole focus may prefer a dedicated marketplace agency over a multi-channel generalist.
How much does Amazon PPC management cost?
Amazon PPC agencies typically charge using one of three pricing models:
- Flat monthly retainer. A fixed fee regardless of ad spend. Typical range for boutique agencies: $1,500 to $5,000 per month. Full-service agencies managing larger accounts charge higher retainers.
- Percentage of ad spend. The agency takes a percentage (often 10% to 20%) of monthly ad spend. This model rewards spending more, not performing better.
- Hybrid. A smaller base retainer plus a percentage of spend or a performance bonus tied to TACoS or revenue targets.
The incentive problem with percentage-of-spend pricing is real. An agency paid 15% of ad spend earns more when the brand spends more, regardless of whether that spend is profitable. Flat or hybrid models tied to performance align the agency’s incentive with the brand’s.
Olifant Digital uses a flat retainer model: pricing starts at $2,000 per month, custom to catalog complexity, with no percentage-of-spend fees. Every engagement is backed by a 60-day money-back guarantee on management fees.
Frequently asked questions about Amazon PPC management
What does Amazon PPC management include for growing brands?
A typical scope includes campaign strategy and architecture, daily bid optimization, keyword and search term analysis, Sponsored Products and Sponsored Brands management, budget allocation, and reporting. Full-service agencies may also cover listing optimization, A+ Content, and Brand Store design.
How much does Amazon PPC management cost?
Boutique agencies typically charge $1,500 to $5,000 per month as a flat retainer. Full-service agencies with larger account loads charge higher fees. Percentage-of-spend models (10% to 20% of ad spend) are common, though flat or hybrid pricing aligns incentives better.
When should a growing brand hire a PPC agency instead of keeping it in-house?
Most brands reach the decision point when ad spend exceeds $10,000 per month, ACoS is climbing despite more effort, or the internal team lacks the bandwidth for daily optimization. An experienced agency can often pay for itself in efficiency gains.
What is a good ACoS or TACoS for Amazon?
ACoS (advertising cost of sale) measures ad spend as a percentage of ad-attributed revenue. TACoS measures ad spend as a percentage of total revenue, including organic. In H1 2026, the median US ACoS was 38% and the median TACoS was 15%. A “good” number depends on the brand’s margin structure and growth goals.
How long until results show from a new Amazon PPC agency?
Most agencies show measurable movement in ACoS or TACoS within 30 to 60 days. Significant revenue or profit improvements typically require 90 days as the agency restructures campaigns, harvests converting search terms, and adjusts bids based on real data.
Should brands choose flat fee or percentage-of-spend pricing?
Flat fee or hybrid pricing is generally preferable because it aligns the agency’s incentive with profitable growth rather than spending more. Percentage-of-spend models reward the agency for increasing ad budgets regardless of returns.
Features
Hamilton Hebrew Academy refuses to let 2 Jewish students enrol – because their mother had a Conservative, not an Orthodox conversion
By BERNIE BELLAN (This story was originally posted July 14)
From time to time we receive a request to do an investigative piece about one matter or another. Before I even begin to entertain following up on that type of request I pose quite a few questions to the person or persons who sent me the request. I also send copies of whatever it is that I might consider publishing to subjects of the story for them to comment prior to its publication.
Recently I was contacted by a former member of our Winnipeg Jewish community by the name of Fabio Chusyd, who now lives in Hamilton with his wife, Soraya, and their two daughters (whose names will not be given here.)
Fabio Chusyd first contacted me on July 7. Here is what he wrote in an email:
“My name is Fabio Chusyd. We met years ago while I was living in Winnipeg, and I have always respected your work. My family and I are active members of the Jewish community in Hamilton.
“Hamilton Hebrew Academy is the only full-time Jewish day school in Hamilton. It shares its premises with Adas Israel Congregation, an Orthodox synagogue, and its Dean is Rabbi Daniel Green.
“At the same time, its mission states that it is “dedicated to fostering an inclusive learning environment that welcomes and embraces children and their families from diverse Jewish affiliations and backgrounds.”
“Our daughters, (names redacted) have experienced antisemitism in the public school system, which is why we sought a safe Jewish educational environment. They have received Jewish education at home and through Temple Anshe Sholom. …. also previously attended HHA’s daycare, where Saraya’s Conservative conversion was known and accepted. The girls were invited to visit the school, met the teachers, toured the classrooms, and naturally became excited about attending. They were then ultimately denied admission.
“After two meetings with Rabbi Green much of the discussion focused on Saraya’s Conservative conversion and our willingness to pursue an Orthodox conversion path. Shortly afterward, our daughters were denied admission.
“I lawfully recorded both meetings under Ontario’s one-party consent law. We later submitted six written questions seeking clarification of the decision, but the school declined to answer any of them, stating only that it had nothing further to add.
“The Hamilton Jewish News declined to publish our family’s response, which is why I am reaching out to you.”
I responded to Fabio and asked him whether he might consider trying to contact the Canadian Jewish News and ask them to do a story about his family’s situation – since the CJN website is by far the most important Jewish website in Canada, also Hamilton is only a short distance from Toronto, so it made more sense to try to get the CJN to cover the story.
Fabio wrote back: “Following your suggestion, I have also reached out to the Canadian Jewish News. I wanted to let you know out of courtesy.”
In a later email Fabio elaborated on the Hamilton Jewish News’ refusal to do a story about what had happened to his family. Further, the Hamilton Jewish Federation had also refused to intervene in the situation. By the way, the Hamilton Jewish News is run by the Hamilton Jewish Federation.
I found that all so surprising. And yet, while Hamilton is far removed from Winnipeg physically, a fair number of former members of Winnipeg’s Jewish community have moved to Hamilton in recent years. Hamilton now has a Jewish population over 5,000 and it has become a popular alternative destination for families looking for a cheaper place to live than Toronto. I was quite surprised that both the Hamilton Jewish Times and the Hamilton Jewish Federation had refused to delve into what had happened to the Chusyds. So, I told Fabio that I would be willing to write an article, but only after a thorough investigation of what had happened.
Hamilton actually has two Jewish day schools: the aforementioned Hamilton Hebrew Academy and a school called Kehila Heschel School. Hamilton Hebrew Academy offers classes from JK- Grade 8 (It also may be adding a Grade 9 this coming year.) and has approximately 200 students. On its website HHA describes itself as “dedicated to fostering an inclusive learning environment that welcomes and embraces children and families from diverse Jewish backgrounds.”
There is another important aspect to Hamilton Hebrew Academy. It is directly connected – both physically and spiritually, to Hamilton’s Orthodox synagogue, the Adas Israel. Here is what I was able to find about that connection: “The Hamilton Hebrew Academy (located at 60 Dow Ave) is located adjacent to and was founded by the Adas Israel Congregation (located at 125 Cline Ave S).
“The Orthodox synagogue established the school decades ago to serve the community, and they often share leadership; for instance, the spiritual leader of Adas Israel serves as the Dean of the academy.” (That last point is key to understanding what has happened to the family in this story.)
The other Jewish school in Hamilton, Kehila Heschel School, bills itself as an “independent, egalitarian, community school that welcomes families from the full spectrum of Jewish life” but, as was previously noted, it had only 35 students this past year, according to Fabio Chusyd.
One other point of interest from a Winnipeg perspective: The CEO of Hamilton’s Jewish Federation (until he retired in April) was Gustavo Rymberg. Like the Chusyds, Gustavo and his family first moved to Winnipeg after having emigrated from South America in the early 2000s. I wonder how Gustavo would have reacted to what has happened to the Chusyds? By the way, the new CEO of the Hamilton Jewish Federation, Marion Zeller, does not take over her role until August 10, 2026.
In a subsequent email, Fabio Chusyd elaborated on what happened after the family had been invited to visit Hamilton Hebrew Academy:
“What happened is that they invited the girls to visit the school, they were welcomed by students and the principal – who happens to be a rabbi as well.
“We explain (to)…- the rabbi of the synagogue (who is also) dean of the school that we are happy at the reform synagogue. But he made it mandatory to join the orthodox synagogue with openess to a future orthodox conversion.”
Fabio Chusyd recorded two conversations Rabbi Green had with Fabio and Soraya Chusyd. Fabio sent me transcripts of both conversations – one recorded on June 26 and one on July 2. In both conversations Rabbi Green hinted quite strongly – without ever spelling it out as a direct stipulation, that in order for the Chusyds’ daughters to be allowed to enrol in HHA, Soraya Chusyd would have to undergo an Orthodox conversion and the Chusyds would have to join Adas Israel Congregation.
On July 6 the father received a Whatsapp message from Rabbi Green:
“Hi Fabio,
“I just wanted to give you a headsup. Kym (Gazda, the director of admissions for HHA) will be sending an official email from the school. Based on our conversations, I don’t think the school is the right fit at this time. If you have a change of heart, pls let me know. Wishing you much success.”
That ‘change of heart” apparently referred to Soraya’s reluctance to undergo an Orthodox conversion. In a subsequent email Fabio Chusyd explained that his wife did not want to go through another conversion process after having been converted by a Conservative rabbi in South America. Further, the couple was reluctant to leave their Reform congregation and join the Orthodox Adas Israel congregation, which also seemed to be a prerequisite to their daughters’ being able to enrol in Hamilton Hebrew Academy
Just as Rabbi Green’s email was opaque, the email from the director of admissions was equally opaque in not offering a specific reason for the school’s refusal to admit the Chusyds’ two girls this coming school year. Here is what Kym Gazda wrote in an email on July 7:
“Dear Mr. and Mrs. Chusyd,
“Thank you for your interest in Hamilton Hebrew Academy and for taking the time to meet with us.
“Upon careful consideration, and based on the information provided, we are unfortunately unable to accept …. to the HHA for the 2026–2027 academic year.
“Should anything change, please feel free to let us know, and we would be happy to reconsider your application at that time.
“We wish you and your family all the best.”
I received a further email from Fabio Chusyd, in which he reprinted the Hamilton Jewish News’ editor, Wendy Schneider’s response, also dated July 7, to his request that the paper consider doing a story about what happened to him and his family:
“Dear Mr Chusyd Thank you for this note. I appreciate how deeply upsetting and frustrating this is for you. As I explained yesterday, at this time, I feel I cannot act without advice from the Federation CEO because of the nature of your complaint i.e. a local issue. I sincerely hope this issue is resolved to your satisfaction. Unfortunately, for now, there’s nothing I can do at this point to help ease your distress. “
In response, Fabio Chusyd wrote to Wendy Schneider:
“Thank you for your time on the phone yesterday and for your supportive words.
“However, several years ago, you published a letter titled “Censorship Has No Place in Our Community.” Yet by not allowing me to use the online letters section, you are effectively censoring my voice.
“The slogan of the Hamilton Jewish News is “The Voice of Jewish Hamilton.” By refusing to publish or even accept my letter, you are silencing a member of the very community the publication exists to serve.
“How does this decision align with the principles of free expression and with the mission of your newspaper?”
This was all so puzzling. Here we have a case of a couple with two young children whom they would like to attend a Hamilton Jewish school – and the school simply turns them down flat – without any explanation beyond saying the “school is not the right fit at this time.” It seems clear though that the mother’s refusal to undergo an Orthodox conversion and the parents’ unwillingness to join the Adas Israel Congregation were key to the school’s decision not to accept the couple’s children as students this coming school year.
Now, ordinarily, one might expect that after receiving a slap in the face like that, the parents of the girls would simply say they’ve had enough of that – and resign themselves to sending their daughters back to public school.
But, when I asked Fabio Chusyd why he and his wife were so eager to send their daughters to HHA – or whether they had perhaps considered sending their daughters to Kehila Heschel School , here is what Fabio wrote back:
“We did consider Kehila Heschel School. We visited a few years ago, but with only about 35 students in the entire school, we didn’t feel it was the right fit for our girls. For us, school also means exposure to a larger group of children and a broader social environment. HHA has over 200 students. Also HHA appears to be opening a Grade 9, so I am thinking long-term.
“… is going into Grade 4 and … into Grade 2. As a family of immigrants without an extended support network here, we felt it was important for both girls to attend the same school.
“And then we had moved them out of HHA daycare because our local public school is only five minutes from our home.
“Oct. 7 happened, antisemitism reappeared, and the girls were victims. Hence, HHA that call themselves open to all Jewish affiliations seemed to be the safe spot. Rabbi Green and Kim Gayza were told that the girls had been victims of antisemitism. Mainly …, who gave Hanukkah goodie bags last year and her classmates ripped it, spitted on it and throw them in the garbage, while saying offences.”
There is another factor that one might consider in this entire matter. According to its own annual report, the Hamilton Jewish Federation provided $289,000 in funding for the Hamilton Hebrew Academy for the fiscal year ending June 30, 2025, so the HHA is hardly operating independently of the Hamilton Jewish Federation.
It may not be the place of the publisher of a Winnipeg website that focuses to a large extent on the Winnipeg Jewish community to poke into the affairs of another Jewish community such as Hamilton’s, but where that community’s Jewish newspaper refuses to delve into what appears to be a clear case of wrongdoing by a Jewish institution and, as of writing this, the Hamilton Jewish Federation has also refused to intervene in this matter, then we thought it an important enough issue to broach on this website.
We contacted both Hamilton Hebrew Academy and the Hamilton Jewish Federation, offering them an opportunity to respond to this article prior to its being published.
On July 21, we received a response from Rabbi Green:
“Hamilton Hebrew Academy’s inclusive character and the diversity of its parent and student body are well known throughout the community. Our families include individuals from a wide range of Jewish backgrounds, including converts of all denominations, and many who are not Jewish whatsoever. The school is family-oriented, where we strive to be on a journey of growth togther. (emphasis mine)
“Through Project Lifeline, HHA has also taken a leading role in supporting children who experience antisemitism in public schools, particularly those who may be the only Jewish student in their school or community. For this purpose, we operate transportation routes serving students from Niagara, Kitchener-Waterloo, and other communities outside Hamilton, and provide free bus service and often tuition. This project, I believe, is unprecedented in North America and speaks to the proactive nature of our school in supporting Jewish students at risk. “
I responded to the rabbi:
“With all due respect Rabbi, your email here would seem to directly contradict how you behaved with respect to the Chusyd family. If there is some reason that you have turned down the two Chusyd girls for enrolment in your school – but you are not at liberty to discuss that reason, then I could include that in what I publish.
“But – as it stands, the only reason that I have seen in your correspondence with the Chusyds. is that you don’t think it would be “a good fit” for the Chusyd children to attend HHA.
“I am going to give you every opportunity to explain what you meant by writing that, but I would suggest your latest response is somewhat disingenuous.”
The rabbi responded:
“As I mentioned, I am not at liberty to discuss the admission decision of any specific child or family. “
Also in an email sent to Fabio Chusyd on July 21, Rabbi Green wrote:
“Our position remains unchanged. As previously indicated, Hamilton Hebrew Academy will not engage in public discussion regarding the admission of any individual applicant or family. We have nothing further to add on this matter.”
