Features
At age 83, Joan Druxman has come full circle in her career
By BERNIE BELLAN The February 21, 2001 issue of The Jewish Post & News had an article titled “It’s a Comedy Night!”
That article went on to describe an upcoming event in which State of Israel Bonds would be honouring Rabbi Alan Green. Among the comedians to be appearing at the event was to be “Joan Druxman-Jones.”
Now, 22 years later, State of Israel Bonds doesn’t have an office in Winnipeg, Rabbi Green doesn’t live here any more (although he will be returning this weekend as the Shaarey Zedek’s Rabbi in Residence during Shavuot) and, as for Joan Druxman-Jones, well, she is back in Winnipeg – after having left in 1990 – and after having had a tumultuous series of career changes throughout her life –and, after having dropped the Jones in her name and gone back to Joan Druxman.
Joan Druxman was the guest speaker at this year’s kickoff Remis Forum luncheon on Thursday, May 11, at the Gwen Secter Centre.
I had never met Joan prior to that Thursday, although advertisements for her well-known women’s clothing store, “Joan’s Boutique”, were a regular feature in our paper for years. Once she took the podium at the Gwen Secter Centre it was easy to see how Joan had been a successful model for years. She still maintains a shapely figure and, even at 83, Joan is quite an attractive woman. (Is it okay to say that, I wonder? Who knows what’s permissible nowadays to write about a woman – or a man, for that matter, when it comes to physical appearance?)
But, more than anything, what struck me in listening to Joan tell her life story was her ease in speaking, her quick wit, and her self-effacing sense of humour.
As Simone Cohen Scott noted in an email sent out to Remis Forum attendees (and, by the way, anyone can attend a Remis luncheon. Just let the Gwen Secter Centre know you’re coming by the Tuesday of that week’s luncheon. Call 204-339-1701.), I took “voluminous notes” while Joan spoke.
So, here’s my account of the story Joan told: Born in Winnipeg, Joan (whose maiden name was Zelcovich, she said), grew up in Estevan, Saskatchewan, and moved back with her family to Winnipeg when she was 15.
Joan explained why her father decided to move to Winnipeg. He had owned a successful hotel in Estevan, but many of the patrons of that hotel were rough-hewn oil workers from the area around Estevan. “My father wasn’t about to let those oil workers anywhere near his two teenage daughters,” Joan said. (She had a younger sister at the time they moved here.)
But, the summer before the Zelcoviches moved to Winnipeg, they spent part of that summer at Clear Lake.
There were a lot of Jewish girls at Clear Lake, Joan noted, but they snubbed here because of the way she dressed. “They thought I was a hick,” she said.
That fall though, when Joan began attending Kelvin High School, and she was introduced by the teacher to the other students, the other girls couldn’t wait to be her friend, Joan said. This time she was dressed to the nines, she noted – something that has been very important to her ever since, she also observed.
As she noted toward the end of her talk, “I firmly dress the way you want to be treated.”
But from where did get Joan derive her impeccable fashion sense?
“My mother subscribed to the New York Times Magazine. It was the Vogue of the day,” she said.
Sure enough, when she was only 16, Joan got her first job working at the Mirror Room in the Hudson Bay store while she was attending high school.
After attending Kelvin for a couple of years Joan decided to attend the University of Manitoba. (In those days, she explained, you could take Grade 11 at the university.)
As things turned out, however, and as Joan observed, university was not for her.
“I hated it like you can’t imagine,” she said. “When I got 17 in Biology I knew university was not for me.”
So, Joan decided to enroll in the Angus School of Commerce (which was owned by Janice Filmon’s father at the time) where she obtained her diploma in typing and shorthand. “I was a wiz on the Dictaphone,” she noted.
But, she had to find a job after graduating. “I saw an ad for a company called Gunn Garment, which was owned by Harry Silverberg and Dave Kaufman, and which was managed by Max Duboff.”
“I became Max’s secretary and house model,” Joan said. “That’s how I became a model.”
It was during her time at Gunn Garment that Joan was introduced to the man who was to become her husband, Winnipeg Blue Bomber George Druxman.
“Marilyn Trepel called me up and told me someone had seen me at a wedding. Would I like to meet him? He’s one of the Blue Bombers,” Marilyn said to Joan.
As a Bomber wife, Joan was asked to appear on a local television show along with other Bomber wives where they would each be asked to cook a favourite dish.
“I made blintzes,” Joan noted.
As luck would have it, “two guys from Manitoba Sugar saw me and asked me to do a regular cooking show on TV.”
It was while appearing on her own cooking show that an editor of the Winnipeg Tribune asked Joan whether she would like to become food editor of that paper, and shortly thereafter, the fashion editor as well.
The next step in Joan’s career came when she was asked whether she would like to become the fashion coordinator for the Hudson’s Bay Company in Winnipeg, Saskatoon, and Regina, also the manager of the Fashion Room in the Bay.
But, as Joan recalled, “at the time the Bay fashions were all centrally coordinated. I hated them all. I decided to go out on my own.”
Thus began the longest segment of Joan’s varied career: as owner of Joan’s Boutique.
It was no simple matter, however, for a woman to strike out on her own in a business at that time, which was in 1976
Having been divorced from George Druxman (who died in 1999), Joan was mother of three boys at the time: Trevor, Greg, and Adam. Two of the boys were married by then.)
“I wanted to set up in an old house,” she recalled.
“I went to see a bank manager who said to me: ‘I’ll have you know fashion retailing is the riskiest business there is.”
Not one to be discouraged, however, a former classmate of Joan’s from Kelvin, Brian Aronovitch, told her there was a house at 34 Carlton owned by lawyer Ken Houston – who wanted to rent out part of the house.
At the same time Joan was introduced to another bank manager who was supportive of her dream of opening her own boutique.
“I opened Joan’s in 1977,” she observed. “Business just took off. It was bursting at the seams.”
Ever on the eye for another opportunity, it was while out for a walk in the neighbourhood of the Carlton store that Joan said she saw a rooming house for sale at 22 Edmonton.
“It was a tax sale,” Joan noted. And so, in 1979, Joan Druxman opened Joan’s Boutique at her new location on Edmonton, where she was to remain for the next 13 years.
“I gutted it and had clothing and accessories on the first and second floors,” she said, “with a hairdresser on the third floor.”
Ever restless, however, Joan decided to move to Vancouver in 1990.
“I saw things there that weren’t happening in Winnipeg,” she observed, including a very large Japanese population.
Joan opened her first store in Vancouver at the corner of 12th and Granville, but soon she came across a better opportunity at Berard and Granville. She approached a former friend from Winnipeg, Karen Simkin, who had also moved to Vancouver and who had opened a little gift shop.
“I invited Karen to move to that new location with me,” Joan said.
Karen’s husband, Garry Simkin, was fully supportive, and so the two women opened a store that was a combination clothing and gift ware store.
As mentioned though, Joan had taken note of how many Japanese tourists there were in Vancouver. Accordingly, as she explained, “I went to Simon Fraser University and learned how to read and write Japanese” so that she would better ingratiate herself with Japanese customers.
Things were going along well until their landlord told Joan and Karen that he was going to be raising the rent to $250,000 a year. (And remember, this was the 1990s. One can well imagine how exorbitant that amount would have been back then.)
So – another career switch for Joan was in the offing: “I decided I’d like to be an actress,” she observed. At the same time she started doing stand-up comedy (as noted at the beginning of this article.)
Ever eager for new challenges, however, Joan decided to apply for a green card and move to Los Angeles –where she began studying acting while working for Nordstrom’s.
“I also got my California real estate license,” she added.
But this was all before Obamacare, Joan noted. “Medical insurance was costing me $1500 a month.”
Joan decided to move back to Winnipeg where, once again, she opened “a little store.”
In 2020, however, with the onset of the Covid pandemic, Joan found she “couldn’t get stuff from Europe” and, as a result, she had to close her store.
“So, I walked into the cosmetics department of the Bay (Polo Park store) and said, ‘I want to see the Chanel manager.’ “
As luck would have it, that manager happened to need someone at the Chanel perfume counter and Joan was hired on the spot.
Which brings us full circle to where Joan started when she only 16 – working again at the Bay.
“Here I am at the Bay working five days a week – and loving it,” she said. “Without a bank manager, without a landlord, and without the tax man.”
But, as Joan observed, she still dresses to the nines – even though now she takes the bus to work. (It stops right in front of her apartment and drops her off right at work, so why not?)
As she noted though, you can imagine the looks she gets from other passengers who see an immaculately dressed woman getting on their bus every day.
One time, Joan said, her regular bus driver asked her: “Are you a celebrity?”
Joan told him she wasn’t, but one day that bus driver happened to be shopping at the Bay with his wife when he spotted Joan at the Chanel counter and said to his wife: “I know her. She rides my bus.”
That’s Joan Druxman for you – more twists and turns than a Gerry Posner story. Some day she ought to write a book. Hey, there’s an idea for her next career move!
Post script: We were informed that the day after Joan Druxman spoke at the Gwen Secter Centre she was involved in a terrible accident when she was coming out of work at the Bay.. It seems that Joan was caught in the midst of a situation where some young boys had been fleeing the store after having stolen some jeans. One of them ran into Joan, knocking her to the ground – which broke her hip. At last report she had undergone hip replacement surgery and had been released from the hospital.
Features
“The Desert Doesn’t Forget” – a short story
By H. C. Piloski
Foreword
This story is loosely based on a true event shared between father and son. The exact year has blurred with time — somewhere in the early to mid1960s — but the Las Vegas my father described was unmistakably the Las Vegas of that era: hot, bright, and dangerous in ways polite men didn’t discuss.
Many years after the incident, my father introduced me to one of the businessmen involved. As we approached him, my father leaned in and whispered that I was not to mention Las Vegas — not to ask, not to hint, not even to let the word cross my mind. The warning was quiet, but firm, and it told me more than any story could.
The details here have been fictionalized, but the core incident — a trip abruptly cut short after a threatening encounter — comes from those private recollections. Some memories fade, others distort, but certain moments remain sharp as desert glass. This is one of them.
Las Vegas, 1965
The desert air hit Harold Bernstein like a blast furnace the moment he stepped off the plane — not just heat, but a smell, too. A dry, mineral sting carrying dust, sun cooked metal, and the faint tang of jet fuel settling over the tarmac.
Winnipeg men weren’t built for this. They were built for honest cold, for wind that cut straight and didn’t pretend to be anything else.
Harold paused at the top of the stairs, blinking against the glare. Miriam had tucked a small prayer book into his suitcase “just in case.” He almost smiled. There was no “case” for this — not the kind Miriam meant, anyway.
He and his business partner, Leonard “Lenny” Krawitz, ran Bernstein & Krawitz Apparel Distributors — a respectable prairie outfit, steady as a metronome. They’d been raised in the North End — synagogue basements, rye bread, and quiet rules — but now lived in Tuxedo, where the houses were larger, the streets quieter, and success felt like something you had to defend.
Harold had known Solly Markowitz since they were boys in the North End — same streets, same synagogue basement — but Solly had always moved faster, talked faster, lived faster. Too fast.
Rumors drifted back over the years like smoke: Vegas. Casinos. “Connections.” And the darkest whisper of all — that Solly had been with Benjamin “Bugsy” Siegel the night Siegel was shot to death in his Los Angeles home in 1947.
Siegel, one of the architects of modern Las Vegas, had built his empire on danger. Siegel’s murder was never officially solved. Men tied to Siegel didn’t retire. They drifted into darker corners.
You don’t play around with the mob.
Still, Solly called every few years. Usually around the High Holidays. Usually to ask if anyone remembered his parents.
This time, he had a business proposition.
“A warehouse,” Solly said. “Distribution. Vegas is booming. You boys could expand. And listen — you’ll be dealing with our people. Markowitz runs things on this end. Good man. Efficient. You’ll be safe.”
Harold didn’t trust men who promised safety.
But Lenny was curious. And Harold had been partners with him long enough to know that curiosity was a tide you didn’t fight. So they booked two tickets, packed their best suits, and flew into the desert.
The Strip
The taxi was a 1965 Dodge Coronet, the kind every Vegas cab company seemed to buy in bulk — boxy, dependable, sun bleached around the edges. Its vinyl seats were hot enough to sting through Harold’s trousers, carrying the ingrained smell of desert dust, gasoline, and a hundred previous fares who’d sweated their way down the Strip.
The driver wore a shortsleeved white shirt and a narrow black tie, loosened past respectability. A pack of Luckies sat tucked above the visor. He didn’t talk. Vegas drivers rarely did. They’d seen too much, and they knew silence was sometimes the safest tip a man could give.
Neon signs flickered to life in the early evening glare — reds, blues, golds shimmering like they were trying to outshine the sun itself. Billboards shouted from every corner:
FRANK SINATRA — LIVE AT THE SANDS; SAMMY DAVIS JR. — TONIGHT ONLY; DEAN MARTIN — MIDNIGHT SHOW; DON RICKLES — ONE NIGHT ONLY — CAESAR’S PALACE
Harold watched the lights smear past the window. Vegas looked like a city built by men who didn’t believe in consequences — men who thought the world could be rewritten in neon and smoke.
At a stoplight, Harold noticed a man in a dark suit standing outside the Desert Inn. Ninety degrees even after sundown, yet the man didn’t sweat. He stared at their cab with the flat, patient look of someone waiting for a decision already made.
Harold looked away.
Their hotel was one of the older ones — brass fixtures dulled by fingerprints, red carpets worn thin, cigarette smoke curling under chandeliers. The casino floor hummed with slot machines, dice clattering, and the low murmur of gamblers who had already lost more than they could afford.
Harold felt the city watching him.
They checked in, rode the elevator up, and began unpacking. Lenny talked about expansion, about opportunity. Harold listened, nerves tight.
Then came the knock.
The Knock
A heavy, deliberate thud — the kind that didn’t wait for permission.
Lenny froze. Harold felt his pulse climb into his throat.
Lenny opened the door.
Two men stood there — tall, broad, wearing dark suits that didn’t belong in the Nevada heat. Their faces were blank, carved from something that didn’t melt. One shifted slightly, revealing the unmistakable outline of a holstered pistol.
“You’re Bernstein and Krawitz,” the first man said. His voice was calm, almost bored — the tone of someone who had delivered this message before.
Harold nodded before he realized he’d done it.
“Mr. Markowitz appreciates your interest,” the second man said. “But he doesn’t want you involved. Not now. Not ever.”
Lenny swallowed. “We just got here—”
The first man stepped forward, jacket pulling back just enough to show steel. “If you stay,” he said, “the desert will take you. And the desert doesn’t give anything back.”
They turned and walked away without waiting for a response.
Lenny closed the door slowly.
“Harold,” he whispered, “we’re leaving.”
Harold was already zipping his suitcase.
The Retreat
They moved through the casino like ghosts. The noise felt distant, muffled, as if the city itself were holding its breath. Harold avoided eye contact with everyone — dealers, tourists, men in suits who always seemed to be standing just far enough away to pretend they weren’t watching.
At the front desk, Harold slid their room keys across the counter. The clerk raised an eyebrow.
“Checking out already, sir? You just arrived.”
“Change of plans,” Harold said. His voice sounded like it belonged to someone else.
Outside, a row of gleaming Cadillacs and Lincolns lined the valet area, their long bodies catching the neon glow like blades. The desert air smelled different now — harsher, metallic, as if the heat itself were warning them. The Strip looked less like a playground, more like a trap.
At the Western Airlines counter, Harold’s hands shook so badly he dropped his wallet. They managed to get seats on a late flight to Los Angeles, with a connection north to Winnipeg. Luck, or something like it, was still on their side.
On the jet, Lenny stared straight ahead, silent. Harold didn’t speak either.
When the aircraft began its run, the engines didn’t just roar — they howled, a rising metallic fury that made the cabin tremble. Harold gripped the armrests as the desert dropped away beneath them, Las Vegas shrinking into a glittering lie the desert never bothers to hide.
Only when they were safely above the clouds did Lenny finally whisper, “What do you think that was about?”
Harold didn’t answer. He didn’t have to.
They both knew.
Home Again
Back in Winnipeg, winter arrived early. Harold welcomed it. Snow didn’t lie. Cold didn’t threaten. The prairie wind didn’t bury men in unmarked graves.
Their wives were waiting at the airport, bundled in coats, cheeks pink from the cold.
“You’re home early,” Miriam said, frowning.
“Business fell through,” Harold said. “Whole thing was a waste.”
Esther looked from her husband to Harold, suspicious. “Barely two days?”
“Solly wasn’t organized,” Lenny said quickly. “Nothing to see.”
Miriam touched Harold’s arm. “You look pale.”
“Heat,” Harold said. “Didn’t agree with me.”
It was the closest he had ever come to lying to her.
That night, Miriam asked again. “Something happened.”
Harold kissed her forehead. “Nothing we need to talk about.”
She didn’t press. Tuxedo wives knew when a door was meant to stay closed.
A week later, Solly called.
“Boys! You never showed! Markowitz said you headed home early. Shame — I had everything lined up. Next time, we’ll make sure things are clearer.”
Harold hung up without answering.
Lenny unplugged the phone.
They never spoke of the trip again.
Not to their wives. Not to their families. Not to the men at shul or the ones they played cards with on Thursday nights.
Some stories were too heavy to carry into daylight.
Years Later
Decades passed. Their children grew. Their hair thinned. Their business went to younger hands.
Sometimes, late at night, Harold would wake in the middle of the dark, heart pounding, hearing that knock again — heavy, deliberate, final.
And he would think of Solly. Of Vegas. Of the desert.
How it didn’t forget. How it didn’t forgive. How close he and Lenny had come to disappearing into it.
Features
Turkey’s Rising Power Worries Israel
By HENRY SREBRNIK It has long shared intelligence with Iran, and it remains the only NATO country to have refrained from sanctioning Russia after its 2022 invasion of Ukraine. It is, along with Qatar, the main international sponsor of the Muslim Brotherhood, including its Palestinian branch, Hamas. Its poor human rights record consistently stir unease among NATO allies.
This is President Recep Tayyip Erdogan’s Turkey. He wants his country to become the preeminent power in the Middle East. If Iran emerges from the current war with Israel and the United States weakened, whether politically, economically, or militarily, Turkey’s relative influence in the broader region will increase. Ankara has already consolidated significant influence in Syria and Azerbaijan, and it continues to pursue strategic connectivity projects across the South Caucasus.
Since Erdogan and his Justice and Development Party (AKP) came to power in 2003, relations have steadily deteriorated. The Hamas victory in a legislative election in Gaza in 2005 felt in Ankara like a personal win for Erdogan, who had advised Hamas on its electoral strategy.
Three years later came the Mavi Marmara incident. A Turkish ship chartered by the Humanitarian Relief Foundation (IHH) attempted to break Egypt and Israel’s blockade of Gaza. The vessel was boarded by Israeli commandos, resulting in nine deaths. Erdogan accused Israel of “state terrorism” and appealed to the “international community” in a speech to the Turkish parliament. Things kept going downhill and are now worse than ever.
Turkish Foreign Minister Hakan Fidan recently remarked that “the Israeli authorities are a burden that humanity can no longer bear.” Fidan’s words came in a TV interview July 2 following Israel’s recognition of the 1915 Armenian genocide: “Israel is not just Turkey’s problem, nor is it just the issue of our president, he said. “But everyone knows it, feels it, whispers it in hidden corners, and occasionally speaks openly. This is what we must call it.” True, he stepped back from those remarks in a later interview, contending that Turkey and Israel aren’t destined for conflict. Was this second comment perhaps made at Donald Trump’s urging?
After Hamas’s October 7, 2023, attack on Israel, Erdogan emerged as one of Israel’s most outspoken international critics, accusing Prime Minister Benjamin Netanyahu’s government of committing grave violations during the Gaza conflict and intensifying Ankara’s diplomatic support for the Palestinian cause. Israeli officials have interpreted this rhetoric as evidence that Turkey increasingly views itself as a political counterweight to Israel across the region.
Already in December 2023, Erdogan had compared Netanyahu to Adolf Hitler, and Israel’s actions in the Gaza Strip to those of the Nazis. In March 2024, he referred to Netanyahu and his government as “modern-day Nazis” and called for bringing these “murderers” to justice under international law.
He subsequently accused Netanyahu of committing “genocide” in Gaza, claimed that his actions “would make Hitler jealous,” and even described the situation in Gaza as “worse than Nazi camps,” while portraying the West as standing aside and enabling the continuation of the “brutality.” In a speech posted on X on March 30 this year, Erdogan called on “Allah” to “damn Zionist Israel.”
The narrative accusing Israel has become a structural component of Turkey’s domestic political discourse. What is new is not the use of extreme imagery and Holocaust terminology, but the role they play. Unlike in the past, the rhetoric is no longer merely an expression of political anger or protest; it has become a component of Turkish policy, intended to lay a normative foundation through which Ankara seeks to deny Israel the moral legitimacy of its actions.
Turkey portrays Israel not as a state confronting a grave security threat from a murderous terrorist organization but as an entity that has crossed the bounds of humanity, committing crimes it equates with those perpetrated by the Nazis. This framing intentionally downplays the severity of Hamas’s actions and prepares the ground for collective action against Israel, including exceptional punitive measures against it. At the same time, it depicts any Western hesitation or lack of restraint regarding Israel as a moral abandonment of Gaza’s residents, expanding responsibility and blame to the international community beyond Israel itself.
On November 7, 2025, the Istanbul Chief Public Prosecutor’s Office announced the issuance of arrest warrants against 37 Israeli figures, including Netanyahu and other senior officials, on charges of genocide and crimes against humanity. Although these domestic warrants lack practical enforcement, their significance lies in the ongoing legal threat they create. They limit the movement of senior Israeli officials, discourage other countries and institutions from engaging with Israel, and enhance the criminal framing of Israel in the international arena.
Its identity as a Muslim state and a NATO member, but critical of the liberal-Western order, has allowed Turkey to position itself as a leading moral voice, strengthening its regional and international standing. In addition to the importance the Turkish government attributes to the Palestinian issue and the broad support for the Palestinian position among the Turkish public in general, and Erdogan’s electoral base in particular, this issue serves as a platform for positioning Turkey as a voice challenging the West and speaking on behalf of “the oppressed in the world.”
Erdogan’s tenure has seen a systematic shift toward Islamization within Turkey. His government has expanded religious education, restricted alcohol sales, and promoted conservative social policies. These measures, coupled with the suppression of secular institutions, align with his stated goal of raising a “pious generation.”
Erdogan, from his comments, seems to consider himself the rightful leader of the entire Muslim world. In the interim, he evidently sees himself as the Middle East’s next great power broker, claiming leadership while chaos reigns.
Already entrenched in Syria, steadily expanding an indigenous defence industry capable of producing sophisticated drones, naval vessels, and eventually advanced fighter aircraft, while seeking a foothold in Gaza, Ankara increasingly appears intent on filling the regional vacuum Iran leaves behind. Tehran sought to surround Israel with a Shi’ite ring of fire. Ankara appears willing to create a Sunni one.
Henry Srebrnik is a professor emeritus at the University of Prince Edward Island
Features
Can Deni Avdija lead Portland to the title next year?
It is too early to say if Deni Avdija is ready to lead the Portland Trail Blazers to the NBA Finals in 2027, but it’s not too much to hope for. But the trade to Washington in 2024 is arguably a signature move for Portland. All those who followed him on basketball results on SportyTrader have seen him grow from an all-purpose prospect into an All-Star creator and a testament to the Blazers’ rebuild.
It is not Avdija’s question as to whether he can be a one-man savior. Whether his scoring and playmaking, defense and competitive edge can support a roster that’s become ambitious.
The catalyst: Avdija’s arrival and Portland’s new hope
Deni Avdija was traded to Portland on July 6, 2024, with Washington receiving veteran guard Malcolm Brogdon, the draft rights to No. 14 pick Bub Carrington, a 2029 first-round pick, a 2028 second-round pick, and a 2030 second-round pick in return. The cost seemed to be very high, but the deal with Deni Avdija is becoming more and more justified.
In the 2025-26 campaign, Avdija averaged 24.2 points, 6.9 rebounds and 6.7 assists in 66 games played, and had a shooting percentage of 46.2 percent on the field and 80.2 percent at the free throw line. He has made his first All-Star call-up, his first call-up as an Israeli player. That was a turning point in his career and catapulted him into one of the most prominent Israeli athletes.
One thing that is still being questioned is his perimeter efficiency. He was 36.5 percent on 3-pointers in 2024-25, falling to 31.8 percent with an average of six attempted three-pointers per game. However, his versatility to attack closeouts, get to the ball, rebound, play several positions defensively, and start transition offense means that he is valuable.
What does ‘leading a team’ truly mean for Avdija?
Avdija is not quite in the Nikola Jokic or Giannis Antetokounmpo class; he doesn’t dominate each possession defensively, nor is he a Giannis Antetokounmpo who sets a championship system in motion. He’s becoming a more realistic high-level foundational leader, a part scorer, a part connector and a part tone-setter.
Standards are as necessary as statistics are in Portland. Avdija is aggressive with the ball, physically in it and plays with his heart. Those habits can become the culture on a young team that will ultimately foster contention.
He could still keep on climbing his ladder. The leap from 16.9 and 3.9 assists in 2024-25 to 24.2 and 6.7 indicates that the new found creation is more than just additional minutes. Whether he will grow into an All-Star every year comes down to avoiding turnovers, being able to break from defenders with pull-up shots and providing reliability in the playoffs.
Analyzing his fit with the current Blazers roster
Earlier discussions about what Portland is to look for at Deandre Ayton and Anfernee Simons are now outdated. Then, the 2026-27 bunch now contains Ja Morant, Damian Lillard, Jrue Holiday, Scoot Henderson, Shaedon Sharpe, and Toumani Camara, and Donovan Clingan should be added as well.
That’s opportunity and tension. The combination of Morant’s rim pressure will be a gamebreaker, and if Lillard is able to come back from the Achilles, he can pose defenses a threat with his shooting. Avdija can be used as a backup secondary initiator, attack mismatches and cover a tough defensive task. Camara and Clingan provide volume and bulk following him.
But, ball placement will be key. Morant, Lillard, Henderson and Avdija are all in need of touches. New coach Micah Nori will have to find a way to build an offense that takes advantage of Avdija’s abilities without it becoming a ‘spot-up’ forward.
The reality check: Portland’s long road to contention
There are no signs of a championship next season. Portland reached the playoffs for the first time since 2021, but were eliminated by the San Antonio Spurs in the first round of the Western Conference playoffs, with Victor Wembanyama’s return from a concussion in Game 4 proving decisive in San Antonio’s series win. That’s good, but not good enough to prove that they are champions.
Blazers still have work to do in the scoring, line-up balance, and postseason experience departments, plus clarity on who they’re going to rely on to be their starting closer. Morant is packed with star quality, and some risk. Lillard is 36 and coming back from a major injury. In the younger core, the prospects are good but not certain.
The rebuilds that generally work the way they’re supposed to go, go through a number of phases: asset building, playoff success, series success, then placing a claim on the title. Although Portland is past the beginning stages, one successful season isn’t going to close the gap between the team and the NBA elite.
The verdict: Can Avdija be a champion in Portland?
Avdija likely will not be the man for Portland to win the title next year. But he can also be the invaluable asset to a future contender. With his shot accuracy back at three-point, the turnovers will come down, his decision-making in the playoffs improves, another All-Star season is possible.
He’s a Portland Trail Blazers development litmus test now. Maybe not the only superstar that brings a trophy, but he can be the multi-faceted cornerstone that makes a real title structure possible.
