Features
At age 83, Joan Druxman has come full circle in her career
By BERNIE BELLAN The February 21, 2001 issue of The Jewish Post & News had an article titled “It’s a Comedy Night!”
That article went on to describe an upcoming event in which State of Israel Bonds would be honouring Rabbi Alan Green. Among the comedians to be appearing at the event was to be “Joan Druxman-Jones.”
Now, 22 years later, State of Israel Bonds doesn’t have an office in Winnipeg, Rabbi Green doesn’t live here any more (although he will be returning this weekend as the Shaarey Zedek’s Rabbi in Residence during Shavuot) and, as for Joan Druxman-Jones, well, she is back in Winnipeg – after having left in 1990 – and after having had a tumultuous series of career changes throughout her life –and, after having dropped the Jones in her name and gone back to Joan Druxman.
Joan Druxman was the guest speaker at this year’s kickoff Remis Forum luncheon on Thursday, May 11, at the Gwen Secter Centre.
I had never met Joan prior to that Thursday, although advertisements for her well-known women’s clothing store, “Joan’s Boutique”, were a regular feature in our paper for years. Once she took the podium at the Gwen Secter Centre it was easy to see how Joan had been a successful model for years. She still maintains a shapely figure and, even at 83, Joan is quite an attractive woman. (Is it okay to say that, I wonder? Who knows what’s permissible nowadays to write about a woman – or a man, for that matter, when it comes to physical appearance?)
But, more than anything, what struck me in listening to Joan tell her life story was her ease in speaking, her quick wit, and her self-effacing sense of humour.
As Simone Cohen Scott noted in an email sent out to Remis Forum attendees (and, by the way, anyone can attend a Remis luncheon. Just let the Gwen Secter Centre know you’re coming by the Tuesday of that week’s luncheon. Call 204-339-1701.), I took “voluminous notes” while Joan spoke.
So, here’s my account of the story Joan told: Born in Winnipeg, Joan (whose maiden name was Zelcovich, she said), grew up in Estevan, Saskatchewan, and moved back with her family to Winnipeg when she was 15.
Joan explained why her father decided to move to Winnipeg. He had owned a successful hotel in Estevan, but many of the patrons of that hotel were rough-hewn oil workers from the area around Estevan. “My father wasn’t about to let those oil workers anywhere near his two teenage daughters,” Joan said. (She had a younger sister at the time they moved here.)
But, the summer before the Zelcoviches moved to Winnipeg, they spent part of that summer at Clear Lake.
There were a lot of Jewish girls at Clear Lake, Joan noted, but they snubbed here because of the way she dressed. “They thought I was a hick,” she said.
That fall though, when Joan began attending Kelvin High School, and she was introduced by the teacher to the other students, the other girls couldn’t wait to be her friend, Joan said. This time she was dressed to the nines, she noted – something that has been very important to her ever since, she also observed.
As she noted toward the end of her talk, “I firmly dress the way you want to be treated.”
But from where did get Joan derive her impeccable fashion sense?
“My mother subscribed to the New York Times Magazine. It was the Vogue of the day,” she said.
Sure enough, when she was only 16, Joan got her first job working at the Mirror Room in the Hudson Bay store while she was attending high school.
After attending Kelvin for a couple of years Joan decided to attend the University of Manitoba. (In those days, she explained, you could take Grade 11 at the university.)
As things turned out, however, and as Joan observed, university was not for her.
“I hated it like you can’t imagine,” she said. “When I got 17 in Biology I knew university was not for me.”
So, Joan decided to enroll in the Angus School of Commerce (which was owned by Janice Filmon’s father at the time) where she obtained her diploma in typing and shorthand. “I was a wiz on the Dictaphone,” she noted.
But, she had to find a job after graduating. “I saw an ad for a company called Gunn Garment, which was owned by Harry Silverberg and Dave Kaufman, and which was managed by Max Duboff.”
“I became Max’s secretary and house model,” Joan said. “That’s how I became a model.”
It was during her time at Gunn Garment that Joan was introduced to the man who was to become her husband, Winnipeg Blue Bomber George Druxman.
“Marilyn Trepel called me up and told me someone had seen me at a wedding. Would I like to meet him? He’s one of the Blue Bombers,” Marilyn said to Joan.
As a Bomber wife, Joan was asked to appear on a local television show along with other Bomber wives where they would each be asked to cook a favourite dish.
“I made blintzes,” Joan noted.
As luck would have it, “two guys from Manitoba Sugar saw me and asked me to do a regular cooking show on TV.”
It was while appearing on her own cooking show that an editor of the Winnipeg Tribune asked Joan whether she would like to become food editor of that paper, and shortly thereafter, the fashion editor as well.
The next step in Joan’s career came when she was asked whether she would like to become the fashion coordinator for the Hudson’s Bay Company in Winnipeg, Saskatoon, and Regina, also the manager of the Fashion Room in the Bay.
But, as Joan recalled, “at the time the Bay fashions were all centrally coordinated. I hated them all. I decided to go out on my own.”
Thus began the longest segment of Joan’s varied career: as owner of Joan’s Boutique.
It was no simple matter, however, for a woman to strike out on her own in a business at that time, which was in 1976
Having been divorced from George Druxman (who died in 1999), Joan was mother of three boys at the time: Trevor, Greg, and Adam. Two of the boys were married by then.)
“I wanted to set up in an old house,” she recalled.
“I went to see a bank manager who said to me: ‘I’ll have you know fashion retailing is the riskiest business there is.”
Not one to be discouraged, however, a former classmate of Joan’s from Kelvin, Brian Aronovitch, told her there was a house at 34 Carlton owned by lawyer Ken Houston – who wanted to rent out part of the house.
At the same time Joan was introduced to another bank manager who was supportive of her dream of opening her own boutique.
“I opened Joan’s in 1977,” she observed. “Business just took off. It was bursting at the seams.”
Ever on the eye for another opportunity, it was while out for a walk in the neighbourhood of the Carlton store that Joan said she saw a rooming house for sale at 22 Edmonton.
“It was a tax sale,” Joan noted. And so, in 1979, Joan Druxman opened Joan’s Boutique at her new location on Edmonton, where she was to remain for the next 13 years.
“I gutted it and had clothing and accessories on the first and second floors,” she said, “with a hairdresser on the third floor.”
Ever restless, however, Joan decided to move to Vancouver in 1990.
“I saw things there that weren’t happening in Winnipeg,” she observed, including a very large Japanese population.
Joan opened her first store in Vancouver at the corner of 12th and Granville, but soon she came across a better opportunity at Berard and Granville. She approached a former friend from Winnipeg, Karen Simkin, who had also moved to Vancouver and who had opened a little gift shop.
“I invited Karen to move to that new location with me,” Joan said.
Karen’s husband, Garry Simkin, was fully supportive, and so the two women opened a store that was a combination clothing and gift ware store.
As mentioned though, Joan had taken note of how many Japanese tourists there were in Vancouver. Accordingly, as she explained, “I went to Simon Fraser University and learned how to read and write Japanese” so that she would better ingratiate herself with Japanese customers.
Things were going along well until their landlord told Joan and Karen that he was going to be raising the rent to $250,000 a year. (And remember, this was the 1990s. One can well imagine how exorbitant that amount would have been back then.)
So – another career switch for Joan was in the offing: “I decided I’d like to be an actress,” she observed. At the same time she started doing stand-up comedy (as noted at the beginning of this article.)
Ever eager for new challenges, however, Joan decided to apply for a green card and move to Los Angeles –where she began studying acting while working for Nordstrom’s.
“I also got my California real estate license,” she added.
But this was all before Obamacare, Joan noted. “Medical insurance was costing me $1500 a month.”
Joan decided to move back to Winnipeg where, once again, she opened “a little store.”
In 2020, however, with the onset of the Covid pandemic, Joan found she “couldn’t get stuff from Europe” and, as a result, she had to close her store.
“So, I walked into the cosmetics department of the Bay (Polo Park store) and said, ‘I want to see the Chanel manager.’ “
As luck would have it, that manager happened to need someone at the Chanel perfume counter and Joan was hired on the spot.
Which brings us full circle to where Joan started when she only 16 – working again at the Bay.
“Here I am at the Bay working five days a week – and loving it,” she said. “Without a bank manager, without a landlord, and without the tax man.”
But, as Joan observed, she still dresses to the nines – even though now she takes the bus to work. (It stops right in front of her apartment and drops her off right at work, so why not?)
As she noted though, you can imagine the looks she gets from other passengers who see an immaculately dressed woman getting on their bus every day.
One time, Joan said, her regular bus driver asked her: “Are you a celebrity?”
Joan told him she wasn’t, but one day that bus driver happened to be shopping at the Bay with his wife when he spotted Joan at the Chanel counter and said to his wife: “I know her. She rides my bus.”
That’s Joan Druxman for you – more twists and turns than a Gerry Posner story. Some day she ought to write a book. Hey, there’s an idea for her next career move!
Post script: We were informed that the day after Joan Druxman spoke at the Gwen Secter Centre she was involved in a terrible accident when she was coming out of work at the Bay.. It seems that Joan was caught in the midst of a situation where some young boys had been fleeing the store after having stolen some jeans. One of them ran into Joan, knocking her to the ground – which broke her hip. At last report she had undergone hip replacement surgery and had been released from the hospital.
Features
New autobiography by Holocaust survivor Hedy Bohm – who went on to testify in trials of two Nazi war criminals
Book Review by Julie Kirsh, Former Sun Media News Research Director
My parents were Hungarian Jewish Holocaust survivors who arrived in Toronto in 1951 without family or friends. In the late 50s my mother met Hedy Bohm outside of our downtown apartment and quickly connected with her. Both women had suffered the loss of all family in the Shoah. Over the years our families’ custom became sharing our dining table with the Bohm family for the Jewish high holidays. The tradition continues today with the second generation.
Hedy was born in 1928 in the city of Oradea in Romania. She was a pampered only child, adored by her father and very much attached to her mother. Although Hedy was an adolescent, she was kept from hearing about the rising anti-semitism around her in her hometown. She was protected and sheltered like any child. Memoirs from other adolescents like Elie Wiesel, aged 15 in Auschwitz, Samuel Pisar, liberated at 16, and Rabbi Israel Meir Lau, who was found in Buchenwald by American soldiers at age 8, made me wonder about the resilience and strength of children who survived like Hedy.
Hedy was only 16 years old when she walked through the gates of hell, Auschwitz-Birkenau. Hedy’s poignant retelling of this pivotal moment in her young life was the sudden separation from her father and moments later from her mother. Somehow Hedy’s mother got ahead of her upon their arrival at Auschwitz. Hedy called out to her. Her mother turned and they looked at each other. A Nazi guard prevented Hedy from joining her mother. Hedy has always been tormented by this moment of separation. Did her mother know that she was walking to her death?
Hedy writes that she was focused on survival in the camps. She concentrated on eating whatever food was given and keeping clean by washing daily in icy, cold water before the roll call. When she contracted diarrhea, she remembered her mother’s homemade remedy of gnawing on charred wood. Her naivete and innocence were overcome with a strong inner determination to stay alive so that she could see her mother again.
Hedy recounts the terrible hunger that everyone endured. One day, spotting some carrots in a warehouse, Hedy was appointed by her aunt to run and grab what she could. Luckily she evaded the armed guard who would have shot her on the spot.
On April 14, 1945, Hedy’s day of liberation, she learned the terrible fate of her mother. The return home for the survivors was a further tragedy when they realized the loss of family and community.
In her memoir, Hedy describes meeting Imre, an older boy from her town whom she eventually married. Their flight from Romania to Budapest to Pier 21 in Halifax to Toronto is documented in harrowing detail.
Hedy recounts how in Toronto no one wanted to know the stories of the survivors. This was a world before Eichmann’s trial in Israel in 1961 and the TV series, The Holocaust, in 1978. The floodgates for information from the survivors opened late in their lives.
In Toronto, after many failed enterprises, Imre and Hedy stumbled onto the shoe selling business. In 1959, they leased a small shoe store close to Honest Ed’s in downtown Toronto. Surprisingly, the business according to Hedy, became very profitable. Many years later, after Imre’s sudden death due to a heart attack, Hedy continued to manage their shoe business while taking care of her daughter, Vicky and son, Ronnie.
In 1996, Hedy was introduced to Rabbi Jordan Pearlson. Their love match made Hedy feel that she had been given a wonderful gift, late in life, which she welcomed.
Jordan died in 2008. Hedy endured and carried on with yoga and tai chi both as a teacher and devoted practitioner.
A new purpose in life opened up for Hedy when she was invited to be a speaker for the Holocaust Education Centre (now the Toronto Holocaust Museum). She spoke to mostly non-Jewish students whom she visited at their schools outside of Toronto.
Visiting Auschwitz with the March of the Living for the first time in 2010, Hedy faced her fears about returning to the place that held the horrors. She was fortunate to meet Jordana Lebowitz, a student from Toronto who developed a multimedia presentation called ShadowLight. Hedy’s contribution to teaching others about the Holocaust by sharing her experience, is immeasurable.
In 2014, Hedy was asked to be a witness at the trial of Oskar Groning , “the accountant of Auschwitz”, in Germany. In 2016, she appeared as a witness for the trial of the Nazi guard, Reinhold Hanning. He was sentenced to a mere five years in prison and Groning died before he could start his jail sentence. In having the courage to participate in these war criminal trials, Hedy spoke for her parents and all the innocents who could not speak for themselves.
Hedy’s talks to students always include an admonishment to be kind, to trust in themselves and work for the greater good. She rose above her own fears of sharing her story by speaking publicly.
Hedy’s story of survival and perseverance will remain a beacon to future generations, ensuring that hope and good will endure even in the worst of times.
Reflection
by Hedy Bohm
Published in 2026 by The Azrieli Foundation
To order a copy of the book go to https://memoirs.azrielifoundation.org/titles/reflection/
Features
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Features
Why People in Israel Can Get Emotionally Attached to AI—and How to Keep It Healthy
Let’s start with the uncomfortable truth that’s also kind of relieving: getting emotionally attached to a Joi.com AI isn’t “weird.” It’s human. Our brains are attachment machines. Give us a voice that feels warm, consistent, and attentive—especially one that shows up on demand—and our nervous system goes, “Oh. Safety. Connection.” Even if the rational part of you knows it’s software, the emotional part responds to the experience.
Now, if we’re talking about Jewish people in Israel specifically, it’s worth saying this carefully: there isn’t one “Jewish Israeli psychology.” People differ wildly by age, religiosity, community, language, politics, relationship status, and life history. But there are some real-life conditions common in Israel—high tech adoption, a fast-paced social environment, chronic background stress for many, and strong cultural emphasis on connection—that can make AI companionship feel especially appealing for some individuals. Not because of religion or ethnicity as a trait, but because of context and pressure.
So if you’ve noticed yourself—or someone you know—getting attached to an AI companion, the goal isn’t to panic or label it as unhealthy by default. The goal is to understand why it feels good and make sure it stays supportive rather than consuming.
Why attachment happens so fast (the psychology in plain language)
Attachment isn’t just about romance. It’s about regulation. When you feel seen, your body calms down. When you feel ignored, your body gets edgy. AI companions can offer something that’s rare in real life: consistent responsiveness. No scheduling. No misunderstandings (most of the time). No “I’m too tired to talk.” Just a steady stream of attention.
From an attachment perspective, that steadiness can act like a soft emotional “hug.” For someone with anxious attachment, it can feel like relief: finally, a connection that doesn’t disappear. For someone with avoidant tendencies, it can feel safe because it’s intimacy without the risk of being overwhelmed by a real person’s needs. For someone simply lonely or stressed, it can feel like a quiet exhale.
And unlike human relationships, AI won’t judge your worst timing. You can message at 2:00 a.m., when your thoughts are loud and the apartment is silent, and you’ll still get an answer that sounds caring. That alone is powerful.
Why it can feel especially relevant in Israel (for some people)
Israel is a small country with a big emotional load for many people—again, not universally, but often enough that it shapes daily life. A lot of people live with a background hum of stress, whether it’s personal, economic, or tied to the broader environment. When life feels intense, the appeal of a stable, gentle interaction grows. Not because you’re fragile—because you’re tired.
Add a few more very normal realities:
High tech comfort is cultural. Israel has a strong tech culture. People are used to tools that solve problems quickly. If you’re already comfortable with digital solutions, trying an AI companion doesn’t feel like a strange leap.
Time is tight. Between work, family responsibilities, reserve duty for some, long commutes, or simply the pace of urban life, many people don’t have the energy for long, messy social processes. AI can feel like connection without the logistics.
Social circles can be both close and complicated. Israeli society can be community-oriented, which is beautiful—until it’s also intense. In tight-knit circles, dating and relationships sometimes come with social pressure, opinions, and “everyone knows everyone.” A private AI chat can feel like a relief: no gossip, no explanations, no performance.
Language and identity complexity. Many Jewish Israelis move between languages and cultures (Hebrew, Russian, English, French, Amharic, Arabic for some). AI chat can become a low-stakes space to express yourself in the language you feel most “you” in—without feeling judged for accent, vocabulary, or code-switching.
None of this means “Israelis are more likely” in any absolute sense. It means there are situational reasons why AI companionship can feel particularly soothing or convenient for some people living there.
The good side: when AI attachment is healthy
Emotional attachment isn’t automatically a problem. Sometimes it’s simply a sign that something is working: you feel supported. You feel calmer. You’re expressing yourself more. You’re practicing communication instead of shutting down. You’re less likely to make impulsive choices from loneliness.
Healthy use often looks like:
You feel better after chatting, not worse.
You can still enjoy your real life—friends, work, hobbies, family.
You don’t hide it in shame; you just treat it like a tool or pastime.
You use the AI to practice skills you bring into real relationships: clarity, boundaries, confidence, emotional regulation.
In that version, AI companionship is closer to journaling with feedback, or a comforting ritual—like a cup of tea at the end of the day, not a replacement for dinner.
Where it can slip into unhealthy territory (quietly)
The danger isn’t “having feelings.” The danger is outsourcing your emotional world to something that will never truly share responsibility.
Warning signs usually look like:
You cancel plans with humans because the AI feels easier.
You feel anxious when you’re not chatting, like you’re missing something.
You start needing the AI to reassure you constantly.
Your standards for human relationships collapse (“Humans are too complicated, AI is enough”).
You feel a “crash” after chatting—more lonely, more restless, more disconnected.
The biggest red flag is when the AI becomes your only reliable source of comfort. That’s not because AI is evil. It’s because any single source of emotional regulation—human or non-human—can become a dependency.
How to keep it healthy (without killing the fun)
Here’s the approach that works best: don’t ban it, contain it.
Give it a role.
Decide what the AI is for in your life: playful flirting, stress relief, practicing communication, roleplay, bedtime decompression. A defined role prevents the relationship from becoming vague and all-consuming.
Set a “time container.”
Not as punishment—just as hygiene. For example: 20 minutes at night, or during commute time, or only on certain days. Ending while you still feel good is the secret. Don’t chat until you feel hollow.
Keep one human anchor active.
A friend you text, a weekly family dinner, a class, a gym routine, a community event—something that keeps your real social muscles moving. In Israel, community can be a huge protective factor when it’s supportive. Use it.
Use consent and boundary language even with AI.
It sounds odd, but it trains your brain in healthy dynamics:
“Slow down. Keep it playful, not intense.”
“No jealousy talk. I don’t like that vibe.”
“Tonight I want comfort, not advice.”
If you can do that with an AI, you’ll be better at doing it with humans.
Watch the “replacement” impulse.
If you catch yourself thinking, “I don’t need anyone else,” pause and ask: is that empowerment—or is it avoidance? Sometimes it’s a protective story your brain tells when it’s tired of disappointment.
Check in with your body after.
Not your thoughts—your body. Calm? Lighter? More grounded? Good sign. Agitated? Empty? Restless? Time to adjust.
And if you’re noticing that AI use is feeding anxiety, sleep problems, isolation, or obsessive thinking, it may help to talk to a mental health professional—especially someone who understands attachment patterns. That’s not a dramatic step. It’s basic self-care.
People in Israel—Jewish Israelis included—can get attached to AI for the same reason people everywhere do: it offers consistent attention in an inconsistent world. Add the local realities of stress, pace, and social complexity, and it can feel even more comforting for some individuals. The healthiest path isn’t to judge yourself for it. It’s to use it intentionally, keep your human life active, and treat the AI as a supportive tool—not the center of your emotional universe.