Features
Donald Trump and the 2024 Jewish Vote

By HENRY SREBRNIK How did American Jews vote in the November 5, 2024 presidential election? There’s no simple answer. American Jews are a hard-to-define religious and ethnic group spread across multiple American Census categories, possessing last names from at least a dozen different languages and clustered in places that are often overwhelmingly non-Jewish. It takes a team of demographers and sociologists to determine a plausible American Jewish population figure.
So deciding who qualifies as a Jewish voter is not that easy. Must they feel a sense of belonging to the Jewish people, however defined? Or can they be “simply” Jewish, perhaps with a non-Jewish partner and children not being brought up as Jews? (After all, we have Jews by birth who are “anti-Zionists” and supporters of Palestinian efforts to destroy Israel.) That’s why figures vary widely.
American Jews number less than 2.5 per cent of the total U.S. population. To be sure, Jews vote in much greater percentages (approximately 80 per cent) than the rest of the American public (about 66 per cent). But the Jewish role in American politics goes well beyond the ballot box. In 2016, the Jerusalem Post reported on a study showing that Jews donate 50 per cent of all funding to the Democratic Party and 25 percent of all funding to the Republican Party. For the 2024 election, Forbes revealed that the top 15 donors to the Kamala Harris campaign were all people who identified as Jewish.
For about a century, American Jews, however defined, have been a reliable piece of the Democratic Party base, usually delivering two-thirds or more of their votes to the party’s presidential nominee. Over the last half century, going back to the 1968 election, Jews have favored the Democratic candidate by about 71 to 29 per cent. But in 2024, change was in the air, despite the absurd claims by some people that Donald Trump was an “antisemite.”
It turns out this proved largely baseless, according to the “2024 Jewish Vote Analysis,” a report released on November 20, 2024 by WPA Intelligence, a conservative political consultancy and analytics firm. In examining available exit polling, city and county data, and precinct data, it suggested that Trump’s strongest gains were among “those who live the most Jewish lives and reside in the most Jewish communities.”
Looking at Jewish neighbourhoods and towns, “the trends are stark and unmistakable,” WPA Intelligence stated. “Because Judaism is in some ways a communal religion and observant Judaism requires localized infrastructure, Jews who live in Jewish areas tend to be more religious and engaged. And in these neighborhoods, we see large shifts towards Trump.” Some of the most dramatic swings in the Jewish vote happened in New York. It also identified shifts in heavily Jewish areas of California, Florida, Michigan, New Jersey,and Pennsylvania. (California, New Jersey, and New York are where more than 45 per cent of American Jews live.)
“The trend is apparent from Trump’s near-unanimous support among Chassidic and Yeshivish Jews; to his rapid consolidation of the Modern Orthodox vote; to incremental gains even in more liberal Jewish areas such as Oak Park and Upper Manhattan,” the report added. “So, too, is it diverse ethnically and geographically, occurring coast to coast and overrepresenting Persian and ex-Soviet Jewish communities.”
Trump received the “overwhelming” majority of votes in New York City precincts with a Jewish population of at least 25 per cent. His 2024 performance in New York marked a substantial improvement over the 2020 and 2016 elections.
Trump also enjoyed greater success in heavily Jewish enclaves of deep-blue Democratic cities such as Chicago and Los Angeles, according to data compiled by the Chicago Board of Election Commissioners and the Los Angeles Times, respectively.
These gains have been confirmed by the Jewish website Tablet. “Who Won the Jewish Vote?” by Armin Rosen, published on November 14, 2024, includes very detailed comparisons of precinct-level numbers from the 2020 and 2024 elections. It indicated that Trump did improve his performance in a range of Jewish neighborhoods across America. “From the yeshivas of Lakewood, New Jersey, to the bagel shops of New York’s Upper West Side; from Persian Los Angeles to Venezuelan Miami; from the Detroit suburbs to the Chabadnik shchuna in Brooklyn’s Crown Heights, Jewish areas voted in higher percentages for the Republican candidate than they did in 2020.”
Nearly every neighborhood in New York with a notable density of Jewish-specific businesses and institutions, be they Hasidic, Litvish, Syrian, Russian, Bukharan, Conservative, Reform or modern Orthodox, voted heavily Republican or saw a rise in Trump’s performance.
In Brooklyn, the Midwood precincts containing Yeshiva of Flatbush voted 62 per cent for Trump. In Brighton Beach, Brooklyn’s main post-Soviet Jewish enclave, Trump’s support was consistently in the 75-90 per cent range. In Crown Heights, headquarters of the Chabad Hasidic movement, Trump got 62 per cent of the vote this time around, likely on the strength of higher turnout among Chabadniks. Back in 2016, when Trump ran against Hillary Clinton, he won 69 per cent of the vote in all of Assembly District 48, which encompasses Borough Park and Midwood (both largely Jewish communities). This year, he won 85 per cent of the vote in the district.
In the Bronx, Trump received 30 per cent of the vote in the precinct containing the Riverdale Jewish Center, and 38 per cent in the precinct with the neighborhood’s Chabad house. In Manhattan, a few of the borough’s lightest-blue Democratic precincts have the Yeshiva University campus at their center, and Trump managed to receive 37 per cent of the vote there. The Upper West Side, a traditional liberal Jewish political and cultural bastion, remained dark blue. But even there it was possible to see a shift.
Ranging a bit further afield, at least one plausible study, a poll taken by the Teach Coalition, an advocacy group founded by the Jewish Orthodox Union, found overall Jewish support for Trump in the New York suburbs at 40 per cent. Nassau County, where Jews make up close to 20 per cent of the population, saw Trump win it by five per cent, while Joe Biden took it by 10 in 2020.
The returns from other major American Jewish population centers tell a similar story, according to Tablet. Over 600,000 Jews live in New Jersey. The modern Orthodox stronghold of Teaneck gave Trump 35 per cent. In fact, he won 70 per cent of the vote in districts where most of the town’s synagogues are located. In Lakewood, where nearly every strain of Orthodox Judaism is represented, “Some of the precinct results are eye-watering,” reports Tablet. There, Kamala Harris got just 11.2 per cent. In one Lakewood precinct, District 27, Trump won all the votes, 366–0, and in another, District 36, he won 560 votes, losing only a single vote.
Trump carried Passaic County, home to a sizable Orthodox Jewish constituency. Jews make up about 25 percent of the county’s population and it has been a Democratic stronghold for decades. Biden took it with 57.5 per cent to Trump’s 41 per cent four years ago. In 2024, Trump won it with 50 per cent to Harris’s 46.5 percent. That’s a 16-point overall swing in Trump’s favor.
Voting data indicates that there was a significant shift among Jewish voters in in the crucial state of Pennsylvania. It was one of the few states without a large Orthodox Jewish population where Trump did especially well with Jewish voters. Harris did win Pennsylvania Jewish voters by seven percentage points, 48-41, according to a survey conducted by the Honan Strategy Group for the Teach Coalition. However, 53 per cent of Jewish voters said they would have pulled the lever for her had Pennsylvania governor Josh Shapiro been her running mate, while support for Trump would have dropped to 38 per cent. Jewish community leaders claimed that Shapiro was subjected to an ugly, antisemitic campaign that led to him being passed over for the slot.
The Miami area is home to over 500,000 Jews. Aventura is one of the community’s bellwethers, and Trump gained 59.7 per cent this year. An almost identical shift happened in the Miami Beach community of Surfside, where Trump took 61 per cent. Bal Harbour, another Jewish enclave, saw Trump gain 72 per cent.
In Palm Beach County, there are about 175,000 Jews out of a population of 1.5 million, or about 12 per cent. Harris won this county by 0.74 per cent, while Biden won it by 13 per cent in 2020. Trump’s vote climbed nearly seven per cent while hers dropped an equal amount off Biden’s number. Almost exactly the same type of shift happened in Broward County, where Biden got 64 per cent in 2020; the vote shifted 14 per cent toward Trump this year. Jews make up about 10 per cent of the Broward population.
In Los Angeles, where 560,000 Jews live, an article by Louis Keene, “How a Jewish Neighbourhood in Liberal Los Angeles Became a Stronghold for Trump,” published December 10 in the Forward newspaper, provides a detailed picture of the Jewish electorate. The political shift in Pico-Robertson, an Orthodox neighborhood in LA’s Westside, reflects voters “with a change of heart and changing demographics.”
Formerly majority Democratic, in 2024 for the first time, parts of Pico-Robertson turned red. Its two largest precincts swung for Trump, who received about 51 per cent of the votes compared to 44 per cent for Harris. Rabbi Elazar Muskin, who leads Young Israel of Century City, one of the oldest and largest synagogues in the neighbourhood, estimated that up to 90 per cent of his congregation voted for Trump, largely because of Israel.
As Yeshivish and Mizrahi Jews — those of Middle Eastern or North African heritage — have established a greater presence in Pico-Robertson, the area has become increasingly defined by a conservative culture and electorate. There is also a booming Persian population, as well as emergent Chabad and other Hasidic Jews.
A poll of Orthodox voters by Nishma Research in September found 93 per cent of Haredi voters supporting Trump; while data on the Persian Jewish community’s politics is harder to come by, community leaders said the numbers are similar.
Elsewhere in LA, the presence of a Chabad house or a synagogue was a reliable predictor of Trump support. For instance, Trump got 40 per cent of the vote in the North Hollywood precinct where Adat Yeshurun Valley Sephardic and Em Habanim Sephardic are located.
Los Angeles in turn mirrors the general trend in the rest of the country. Michigan is home to 116,000 Jews. West Bloomfield, centre of the Detroit-area Jewish community, went 43.7 per cent for Trump. Illinois’ 319,000 Jews live mainly in Chicago. Trump picked up votes in the Far North Side wards where Orthodox Jewish voters live, especially in the 50th Ward, where his vote increased to 46.85 per cent from 33.77 per cent in 2020.
Of course the Republican vote did not just come from the very religious. Trump also clearly gained among those most committed to Jewish identity, regardless of affiliation or observance, who were driven by concerns over left-wing antisemitism after the October 7 massacre.
Over the course of his campaign, Trump repeatedly touted his support for the Jewish state during his first term in office. While courting Jewish voters, Trump reminded Jews about his administration’s work in fostering the Abraham Accords, promising to resume the efforts to strengthen them. Trump also recognized Israel’s sovereignty over the Golan Heights, a strategic region on Israel’s northern border previously controlled by Syria, and he also moved the U.S. embassy in Israel to Jerusalem, recognizing the city as the Jewish state’s capital.
We must lay to rest the nonsense about Trump being antisemitic, lest we are to believe that the more Jewish you are, the more likely it was that you voted for an enemy of the Jewish people. Americans, including Jews, returned the arguably most pro-Israel president since the founding of the modern Jewish state to the White House.
Henry Srebrnik is a professor of political science at the University of Prince Edward Island.
Features
Is Hamas a “treatable” cancer?

By GREGORY MASON If we define Hamas as a cancer, can we devise a strategy to, if not defeat Hamas, at least manage it? Is Hamas “treatable?”
Defining treatable cancer
Although the cancer charities like to promote the notion that we are winning the war against cancer, a reference that confirms the suitability of conjoining cancer and Hamas, the reality is that five-year survival rates are increasing only slowly. While curative therapies continue to improve, early detection —encompassing both greater testing participation and technological advancements in testing —appears to be the most crucial factor in lengthened survivability.
The key treatment condition is the stage at which cancer becomes known. The typical staging has four levels, where the tumour:
- remains entirely within the margins (edges) of the organ
- reaches the margins.
- moves beyond the margin and invades the surrounding tissues.
- move another organ or system.
Sometimes oncologists refer to precancerous growths as “stage 0” when a surgeon removes a skin lesion as a precaution. Progression among the cancer stages is known as metastasis.
Most important is to understand that the five-year survival standard includes no reference to quality of life. Most cancer treatments compromise quality of life.
Patients often assume the word “cancer” means a death sentence. Yet if detected early, the idea of “treatable cancer” invariably creates a sense of optimism since it also implies a course of action leading to a “cure.” Most oncologists are wary of raising false expectations when discussing the nature of a patient’s condition and the options for treatment.
Three conditions mark a treatable cancer. - Treatment options exist.
- Actions are feasible – the patient resides where the technology, talent, and treatments (medications) are available.
- Patients receive no guarantees that exist for a cure (complete remission), extension of life, or improved quality of life.
Treatment outcomes for cancer exist in several dimensions: the extension of life, the quality of that life, and the difficulty of the treatment. Patients and physicians face complex trade-offs, where the difficulty of the treatment versus the expected gain in quality of life may induce the patient to curtail active treatment. The patient submits to the inevitable and enters palliative care.
Setting aside voodoo, cancer treatments include surgery that targets specific tumour sites, chemotherapy that uses a cocktail of chemicals that targets cancerous cells without affecting healthy tissue, and palliative care. Palliative care accepts the inevitable course of disease leading to death.
The final issue is that a systemic cancer, such as lymphoma, stands in contrast to a tumour, which exists at a defined point. Treatment is different for each type. Systemic cancers require chemotherapy, while point cancers require surgery.
Hamas as a cancer.
Some may object to my characterization of Hamas as a cancer since they see Hamas as freedom fighters for Palestinian independence. No comment. No apology.
The origin of Hamas is the Muslim Brotherhood, which started in Egypt during the late 1920s as a labour movement among Suez Canal dockworkers, led by Hassan al-Banna. Its goals were to spread Islam across the Arab world, oppose colonialism (primarily British and French) and promote the Arab mission in Palestine. This movement has spread rapidly throughout the Middle East and beyond.
Hamas (Harakat-al-Muqawama-al-Islamiya or “Islamic Resistance Movement”) was established in 1987 following the first intifada, when Arabs living in Gaza, Judea/Samaria and East Jerusalem engaged in a violent protest against what Hamas and other groups perceived as unjustified Israeli governance over their lands. A core goal was to build support for the Muslim Brotherhood, which had lost support to Palestinian Islamic Jihad (PIJ) sponsored by Iran. It is one example of the conflict between Sunni Islam (Muslim Brotherhood) and Shia Islam (PIJ).
Rather than an isolated tumour, Hamas in Gaza is but a derivative lesion of the broader Muslim Brotherhood cancer. Although not part of the Palestinian Authority, it is the most popular movement in the West Bank. It may well have had a hand in the weekend attack in Jerusalem that killed six and injured 13, although many malign actors are available.
Another Muslim Brotherhood lesion is the Hamas leadership that has remained ensconced in luxury Qatar hotels. Israel’s recent attack on the Hamas leadership in Qatar is another attempt to excise the tumour, with a subtle twist. Qatar has operated duplicitously. On the one hand, it has sheltered Hamas leaders and shovelled buckets of money to support their war against Israel while also serving as a “neutral” mediator in the hostage negotiation. Along with Iran and Türkiye, it is a significant funder of the Brotherhood, not only throughout the Middle East, but also in Europe and North America.
Qatar has also opened a series of tumours in post-secondary education, especially in its funding of elite universities. This aligns with the long view inherent in radical Islam and the Muslim Brotherhood. Funding “endowed chairs” enables external funders to circumvent standard academic hiring procedures, placing academics with specific viewpoints in key academic positions. This becomes a critical element in the metastasis of radical Islam. In addition to promoting Islam and an anti-Israel perspective, these faculty members work in partnership with post-modern ideologies that undermine recognition of the past achievements of Western civilization. This is not to defend the past, as much exists in Western history that needs correction.
Defeating Hamas: Tactical win or strategic loss?
Israel’s goals in Gaza have fluctuated, reflecting its extraordinary duration and the existence of the hostages. Many do not want the Netanyahu government to proceed with the final expulsion of Hamas from Gaza. Most opponents to such a campaign within Israel fear it is not possible without massively increased civilian casualties, further hostage deaths, and a prohibitive cost in soldiers’ lives for the Israel Defence Forces.
In addition to the potential costs, commentators such as Andrew Fox believe it is not possible to eliminate Hamas. His essential point is that Hamas has shown a remarkable capacity to adapt. However, he has applauded the attack on the Hamas leadership in Qatar.
The situation has become dire. First, throughout the Middle East, a multitude of cancerous lesions exist in the form of radical Islamic parties vying for control. In the West Bank, in addition to Fatah, the Palestinian Authority (PA) includes other factions such as the Popular Front for the Liberation of Palestine (a Marxist-Leninist group), the Democratic Front for the Liberation of Palestine, the Palestinian Peoples Party, and the Palestine Popular Struggle Front. Not part of the PA, but very influential and popular are Hamas and Palestinian Islamic Jihad.
In Gaza, in addition to Hamas and Palestinian Islamic Jihad, the major political factions include Fatah (much weakened since 2007), a range of Salafi-Jihad Groups, and the Popular Front for the Liberation of Palestine, all of which vie for support. Finally, in addition, several clan-based militias are operating, which Israel currently funds and arms, primarily to irritate Hamas.
A multitude of factions may arise to fill the vacuum if Hamas disappears. Indeed, none are anywhere as strong and capable as Hamas was. But deep pockets exist in the form of Qatar, Türkiye, and Iran to rebuild Islamist military capacity in Gaza.
The many points of radical Islam, comprising funding in Western universities, the mass migration that results in multiple Western societies being unable to integrate newcomers, and post-modern ideas infusing government and corporate management, have merged to create a systemic cancer that seems impervious to treatment, certainly to precise tumour excision.
Israel can play a furious whack-a-mole model of surgical strikes to excise the many tumorous lesions originating from the Muslim Brotherhood. And it may succeed in bringing Hamas to the table to release the remaining hostages and cease its Gaza operations. Israel can score a tactical victory.
But if the West declines to address the systemic cancer of radical Islam and Hamas reconstitutes itself in the West Bank, a strategic victor will elude Israel, and it will return to excising yet another tumour.
Israel’s refusal to wage the information war and Western leaders losing their way and becoming politically indebted to recent migrants may become the strategic errors prolonging the conflict.
Features
Seeking gangsters, must speak Yiddish: Bringing the Hasidic underworld to life in ‘Caught Stealing’

By PJ Grisar September 3, 2025
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
A duo of burly, gun-toting Hasidic gangsters and their doting bubbe are the breakout characters in Darren Aronofsky’s Caught Stealing — at least, for figures not of the feline variety. To bring them to life, the film had a secret weapon: a Yiddish whisperer.
Motl Didner, program director for the National Yiddish Theatre Folksbiene, first heard rumblings of the crime caper through a casting notice seeking Yiddish-speaking actors. He didn’t know the notice was for an Aronofsky film, but he passed the details along to members of the company, and even sent in a self-tape to be considered for a role.
Later, the production got in touch to use him as a Yiddish coach.
“That’s when I found out who exactly it was that I lost out to,” Didner said in a phone interview. “I don’t feel so bad about losing out to, like, Liev Schreiber.”
Didner worked with Schreiber, Vincent D’Onofrio and Carol Kane — respectively playing a pair of frightening drug lords and their grandmother — settling on a Hungarian dialect for their dialogue, and even rewriting some of their Yiddish lines. (The dynasty to which the brothers belong is never specified, but their scenes with Kane were filmed on location at a Lubavitcher household in Crown Heights, Brooklyn.)
The duo show up as a threat to the film’s protagonist, Hank (Austin Butler), who finds himself caught in the middle of their quest to recover piles of money from other ethnic gangs in 1998 New York City.
Kane, Didner said, took naturally to the mamaloshen. While she isn’t conversational in Yiddish in real life, her breakout role was as a Yiddish-speaking immigrant in Hester Street, and she more recently had Yiddish scenes in the Amazon Prime show Hunters.
Schreiber, for his part, sang Yiddish songs growing up, and “had an ear for it,” Didner said.
D’Onofrio, who isn’t Jewish, was “really kind of thrown deep into the Jewish world,” Didner said, but was very meticulous in getting his “meshugenahs” on point. Crucially, he nails the pronunciation of his beloved bubbe’s title: For native Yiddish speakers, it sounds more like “boh-beh” than “bubbie.”
Didner was on set for the scene in which Butler’s Hank slurps a bowl of matzo ball soup with the brothers. Somehow, word spread that the Oscar winner was shooting in the neighborhood, something of a novelty for the Hasidic enclave. Evidently the heartthrob has a young Chabad fan base.
“When filming wrapped at the end of the day, there were a couple hundred teenage girls waiting to get a glimpse of Austin Butler,” Didner recalled. It was like the reception of the Beatles or, better yet, Elvis.
Didner wasn’t the only dialect coach for D’Onofrio and Schreiber; they had a separate one for English.
“Darren Aronofsky was very specific,” Didner said of “the boys” — how Aronofsky referred to the characters. “He didn’t want them to speak English with a Yiddish accent.”
Instead, they speak with Hank in a measured, yet still menacing, American aksent. It’s when they discuss how to handle him — and whether he deserves to be roughed up — that they revert to Yiddish.
There were also separate consultants, Didner said, to make sure the customs included in a bustling pre-Shabbat sequence at Bubbe’s house were authentic.
Didner saw the film over the weekend, and was happy to see diverse languages included in it.
“There’s also Spanish and Russian in there,” Didner said, adding he hopes that linguistic richness is “part of an increasing trend that people are looking for that sort of authenticity.”
PJ Grisar is a Forward culture reporter. He can be reached at grisar@forward.com and @pjgrisar on Twitter.
This story was originally published on the Forward.
Features
What led to the complete disappearance of Sabra Hummus from store shelves?

“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.

To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.