Features
Faye Rosenberg-Cohen has been at the forefront of some of the most momentous changes in the history of Winnipeg’s Jewish community
By BERNIE BELLAN Faye Rosenberg-Cohen is one of the longest serving staff members at the Jewish Federation of Winnipeg. She actually got her start at the forerunner of the Federation, the Winnipeg Jewish Community Council. (During the course of our interview, she was able to find the date of her first day of employment at the WJCC: May 18, 1994.)
For the past many years Faye has been serving as the Chief Planning and Allocations Officer for the Federation, a role that carries with it a great many different responsibilities.
Recently though Faye has announced that she will be retiring from the Federation as of this coming December and entering into a totally new phase of her life.
I contacted Faye and asked her whether she’d consider being interviewed – about how she came to be doing what she has been doing for the Federation, the changes she’s seen in the Jewish community over her time as a senior administrator, and what life holds for her as she moves into retirement.
I should note that I had the opportunity to sit with Faye at a recent session of the Remis Lecture Series, which is held now at the Gwen Secter Centre on Thursdays at noon. Faye was the guest speaker one Thursday in July and, although she didn’t reveal back then that she would be retiring soon – and I wasn’t taking notes (which I would have had I known that Faye was summing up her career for perhaps the last time in public), much of what she had to say stuck with me, and so when I began my phone interview with her one recent Friday morning, I was able to look back upon much of the information she had disclosed that particular Thursday afternoon.
During the course of the interview, which was conducted August 12, Faye disclosed that her oldest son had just got engaged the night before. Faye and husband Harvey Cohen have three sons altogether (in order): Binyamin, Yitzchak, and Meir. As Faye put it succinctly: “three weddings in three years….One got married last October, one will get married this October and the one who got engaged will get married next summer.”
JP&N: “Where do your sons live?
Faye: “Binyamin lives in Chicago (where he’s a Jewish educator and his fiancé is doing a PhD in the school of divinity), Yitzchak (who obtained an engineering degree from McGill and is now moving on to acquire another degree in computer science) lives in New York where his wife is a resident in pediatrics, and my youngest, Meir, has lived in Toronto for many years, where his fiance is doing a PhD in clinical psychology.”
I observed that Faye and Harvey’s situation is, in some ways, emblematic of the problem that has affected Winnipeg’s Jewish community for years now: “Retaining people in Winnipeg.” I asked Faye to respond.
Faye: “Yes, because we have a global Jewish community and they can move back and forth whenever they need.”
I referred to Faye’s having told at that Remis lecture how she had transitioned from being a volunteer for the Winnipeg Jewish Community Council in the early 1990s to a paid staff member. I asked her to repeat the story.
Faye: “I was on the planning committee for the WJCC and it was really an exciting time because we were talking about what would be needed on the campus.
“The planning committee was vetting the needs and the requirements to go into the campus development plan.”
JP&N: “So this is in the early 90s then. And you were already working in data management – so your skills would have been a perfect fit for what the campus planners were looking for.”
Faye: “I had a masters in computer science (from the U of M. Faye noted that she was one of “three women in the masters class… My mother was one of three women who graduated in commerce.) I had been working in data design and executive information systems management for almost 13 years (at that point).”
I asked how she became involved with the WJCC?
Faye: “I started as a volunteer with the Young Women’s Division. Then I was invited to take a seat on the board as (a representative) from Young Leadership and chaired the young leaders course. I was given a Young Leadership award when my oldest son was a baby.”
I remarked to Faye that I recalled her telling the Remis Lecture audience that when she began working for the WJCC she was actually doing work for which she had previously volunteered.
Faye: “I was on the planning committee, but then the actual Director of Planning, Loraine Bentley, moved to Ottawa because her husband got a job there. So Bob (Freedman, who was then the executive director of the WJCC) called me. He knew that at that particular moment I was not working and he invited me to apply.”
JP&N: “Were you not working because you were looking after one of your kids?”
Faye: “No, I was not working because I had a brief but very bad experience at another job – which is a whole different story.”
JP&N: “So Bob offered you the position that you’ve been holding ever since, although your title has changed slightly.”
“You were involved in the original development of the campus – right?”
Faye: “It was a campus committee before it became the campus corporation. Sheldon Berney was the chair. The meetings were held in a little building on the site.”.
“I worked with the planning committee to finish vetting some of the requests and the expectations. I had been in technology so I worked on the technology requirements part of it…the rfp for putting in phone systems and networking.”
I remarked that the offices of the WJCC used to be at the former YMHA building at 370 Hargrave. “So you must have worked there first?” I asked.
Faye: “I did. I got the job offer from Bob – another offer for a different systems job – and a positive pregnancy test – all in the same morning.”
“I didn’t know I was pregnant when I got the job offers so I called both of them back and said, ‘I’m going to give you a chance to withdraw the offers.’”
But – the offer from the WJCC still stood – even though Faye says that she did take a pay cut to take the job.
Faye: “I remember trotting along with Evelyn Hecht – who is a very fast walker and I was very pregnant, and we walked over to the Immigration Office and we met with someone who was a prospective immigrant to Manitoba. He was from Buenos Aires – and he was Jewish, and lo and behold that became the inspiration for ‘Grow Winnipeg’.”
At that point I wanted to switch gears, and I asked Faye to give a description of how her role as the community’s principal planner has evolved since the first took on the role 28 years ago?
Faye: “I was very fortunate in that I was given the freedom to grow it – to identify the most important areas to work on, and bring those forward to different leadership and planning committees. So I got to work writing the ‘Grow Winnipeg’ strategy. We were going to have a new home and we could focus more on bringing the community back together and focus on other issues rather than worrying about whether all the buildings were going to leak.
“I was just going through some files. We got to work on youth engagement as part of that. I was involved in helping build the ‘Club Fed’ leadership training program. Then, much later we got to build a ‘Jewish engagement strategy.’
“I say ‘we’ because that was the point when we had other people come on board, like Rena Elbaze (Secter), Avi Posen, and Florencia Katz – who’s now the director (of Education and Engagement). We brought Limmud to Winnipeg, PJ Library…PJ Library is probably the best thing that’s happened to Jewish communities in North America – maybe in the world – in over 40 years. It’s such a fantastic way of engaging young families and getting to know them.”
JP&N: “In terms of ‘Grow Winnipeg’, what were the basics of the plan? I take it it was to encourage immigration.”
Faye: “It was actually more than that. It was to encourage immigration, it was also to encourage people to stay. It turns out that the factors that allow young people to stay include that it’s easier to live here, they find significant others, they build lives here…it’s actually been a growing population. We’ll find out for sure when we see the next census data (which is not scheduled to start being released until November).”
JP&N: “There’s always been much talk about the initiative to Argentina. I assume you were quite involved in that, weren’t you?”
Faye: “Yes, I worked alongside Evelyn (Hecht) and after two years I was responsible for Grow Winnipeg, where I supervised Dalia (Szpiro) (GrowWinnipeg director), so I was part of it right from the start.”
JP&N: “Speaking of immigration, I know there’s been a bit of a downturn in the numbers coming here since Covid, but since all provinces have been given increases in the numbers of immigrants they’ll be allowed to bring under Provincial Nominee Programs, can you put your finger on how many new immigrants have come here over the years?”
Faye: “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”
JP&N: “So you’d say it’s somewhere between 4-5,000?”
Faye: “I think it’s more than that.”
JP&N: “You know that I’ve always been skeptical about the numbers that have been used for the population of the Jewish community by the Federation. I think though that it’s always been more of a case of identification – who identifies as Jewish? Has part of your role been trying to get people who didn’t identify as part of the community more involved?”
Faye: “Yes, in the 1990s it was called Jewish continuity and Jewish renaissance and now we talk about welcoming and engagement, but I think the key issue is trying to build the community and make everyone feel welcome in some part of Jewish life. That doesn’t necessarily mean that they have to have a membership somewhere.”
JP&N: “I know we’ve spoken about this before. Evelyn Katz used to be the unofficial demographer for the community. Is there a database for what you would consider the entire Jewish community?”
Faye: “No, once privacy legislation came along, that was it. Evelyn used to talk to real estate agents, and find out who died, who was born. And then it stopped, nobody could tell her anything. It was against the rules.”
JP&N: “So how do you arrive at your estimates for the size of the Jewish population then?”
Faye: “I rely on the analysis from the census.”
JP&N: “But the last census that was really valid was the 2011 National Household Survey.”
Faye: “So we had to make the best guess that we could – what we could see with our own eyes, and where the gaps were in the data.”
JP&N: “I remember when you started a community planning process in 2016 where Carol Duboff was the chair.”
Faye: “Yes, we called the consultations community conversations.”
JP&N: “What do you think are the keys to maintaining a strong and vibrant community?”
Faye: “That’s always been my focus, Bernie. I’m the person who’s been tasked with looking ahead as the planning director. If you look at our webpage, which is jewishwinnipeg.org/planning, you’ll see that we lay out those priorities. I talked to more than 400 people that year.
“We focused it around four priority areas. It turns out that one of those priority areas, which was Jewish connection, is not something that you act on by itself. It’s the glue that says everything we do needs to promote more and more connections between Jews and with the Jewish community
“Then we focused on the priority areas in terms of goals that we could set – an action plan including: vibrant Jewish life, an inclusive and caring community, and then the things that were the supportive structures.
“I think there are a lot of different kinds of vibrant Jewish life; there’s not just one kind.”
JP&N: “Let’s talk about your retirement. Are you going to be fully retired when you leave your position?”
Faye: “I am. I have an ambition and a plan. I’m going to go be a student for a term.”
JP&N: “And what about Harvey (Faye’s husband)? Is he also retired?”
Faye: “Harvey is also about to retire. He’s worked at the Convention Centre for many years where he worked as the systems manager for the director of the Convention Centre. Once he retired from there he worked at a Catholic counseling centre for the past six years, where he was the equivalent of a CFO.”
Faye then proceeded to explain that both she and Harvey will be going to Israel in the near future. “Harvey is going first and I will go in January when I’m finished (at the Federation). I will be a student at the Pardes Institute…where I’ll be studying Talmud and maybe Chasidut, maybe something about Jewish history…When I was graduating high school those things weren’t available to girls in the same way it was for my boys. You couldn’t go to a program in Israel where you were allowed to study Talmud in a co-ed situation.”
JP&N: “I think there’s something to be said for the Federation, too, as people have come in. It seems to me there’s always been someone there to provide them with mentorship.” Are you the longest-serving employee at the Federation?”
Faye: “No, Elaine Goldstine came a year before me. She worked with (the late) Gerry Kaufman on the fundraising side, who was also a mentor to me. Gerry told me that when he went out on calls he wasn’t soliciting funds, he was finding Jews. If you found the pintele Yid (the Jew inside) the money would follow. But first you need the connection.”
At that point I told Faye that I would send her this interview and offered to let her add anything pertinent that we might have missed during the course of our half-hour conversation.
She sent this post script:
I have worked with so many brilliant lay leaders who taught me so many things, I can’t even make a list small enough for the paper. In the last few years, we’ve been able to build up process, create continuity with vice chairs set to become the next chair, building strong collaboration across the community.
We are not a large enough community to have too many separate groups and agencies and silos. Our great advantage in Winnipeg is that we are out here in Winnipeg. We have to work together to get things done for ourselves and embrace the diversity of our community. We have a long history of doing just that.
I feel like I’m leaving behind something robust enough to let the next planning and allocations director dig in, get started, and then put their own self into the work. And I am grateful for having had the chance to serve my own Jewish community.
Features
Every Rick Owens Sneaker You Should Know: A Complete Ranking
I’ve spent an embarrassing amount of time thinking about Rick Owens sneakers. Comparing soles in browser tabs at 2 AM, reading forum debates about leather quality across seasons. But it’s turned me into the person friends text when they want to know which pair to buy first — so at least it’s a useful obsession.
The thing about Rick Owens eu clothing is that sneakers are secretly the gateway. People see the draped jackets on the runway and assume that’s where Rick starts. For most of us, it starts with a pair of shoes that looked unlike anything else on the shelf. Here’s my ranking of every major silhouette.
Ramones: The Gateway That Started It All
If Rick Owens sneakers have a mascot, it’s the Ramones. Named after the punk band — these are Rick’s take on the classic high-top. Chunky rubber sole, waxed cotton laces, a toe cap that sits more forward than a typical Converse shape. The most recognizable silhouette in the entire lineup.
I recommend these as a first purchase to everyone. Easiest to style, most forgiving in proportion, and they age beautifully. Mainline leather runs $700–900. DRKSHDW canvas sits closer to $400–500 and works just as well daily.
Geobaskets: The Statement Maker
Take the Ramones, crank the volume up, and you get Geobaskets. Higher shaft, thicker sole, more visual weight. The proportions are deliberately aggressive — they look like they belong in a sci-fi film, and that’s the point.
Geobaskets are not a beginner shoe. The shaft height changes how your pants sit. They demand confidence. But if you’ve already got a couple of pieces from the Rick Owens collection and want to commit harder — this is the move. Leather pairs run $1,000+ and they’re worth it to the right person.
Abstract: The Low-Top That Actually Works
Rick’s low-top game was uneven until the Abstracts landed. These take the Ramones DNA — the sole shape, the toe box — and drop it to ankle height. Clean, sharp, unexpectedly versatile. I wear mine with cropped trousers in summer and they look as intentional as any designer shoe I own.
The Abstract solved a real problem: what do you wear when it’s too hot for Geobaskets but you still want that Rick silhouette? This. Browse the EU store during warmer months and you’ll see these sell fast.
Megalaced Runner: Where Rick Meets Athletic
When Rick started putting out runner-style sneakers, purists lost their minds. But the Megalaced Runner works because it doesn’t pretend to be a performance shoe. It takes the runner shape and twists it — exaggerated sole, dramatic lacing, materials that belong on a runway, not a track. The pick for someone who lives in sneakers but wants to graduate beyond Nike into something with more design weight.
Fogachine: The Platform Statement
The Fogachine is for people who’ve seen every other Rick sneaker and thought — “not enough.” The stacked platform sole is massive, borderline architectural. Closer to wearable sculpture than traditional footwear. I’ve tried them on and they’re surprisingly comfortable, but they require a very specific wardrobe commitment. If your closet is already deep into Rick Owens, they’re a natural endpoint.
Sizing and Mainline vs DRKSHDW
Rick Owens sneakers run about a full size large. A US 10 in Nike translates to roughly a 43 in Rick, maybe 42 depending on the model. Ramones and Geobaskets are the most generous. If you’re ordering from the official Rick Owens EU site, their size charts are reliable.
Every model comes in two tiers. Mainline is premium leather, made in Italy. DRKSHDW is the diffusion line — canvas, waxed cotton, denim — same silhouette, roughly half the cost. What nobody tells beginners: DRKSHDW is not a downgrade. Canvas Ramones develop a worn-in character that leather doesn’t replicate. If you shop Rick Owens online and see DRKSHDW — you’re not settling, you’re choosing.
Which One Should You Buy First?
Ramones. Always Ramones. DRKSHDW to start smart, mainline leather to start with a grail. Every other model builds on what the Ramones established. Once you own a pair, everything else in the Rick Owens EU clothing catalog makes more sense.
After that, the path is personal. Geobaskets for drama. Abstracts for warm weather. Megalaced Runners if you live in sneakers. Fogachines if you want to tower. Once you put on your first pair, regular sneakers start looking flat — that’s what twenty years of perfecting a sole shape does.
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
