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Faye Rosenberg-Cohen has been at the forefront of some of the most momentous changes in the history of Winnipeg’s Jewish community

Faye Rosenberg Cohen
Jewish Federation Chief
Planning & Allocations Officer

By BERNIE BELLAN Faye Rosenberg-Cohen is one of the longest serving staff members at the Jewish Federation of Winnipeg. She actually got her start at the forerunner of the Federation, the Winnipeg Jewish Community Council. (During the course of our interview, she was able to find the date of her first day of employment at the WJCC: May 18, 1994.)

For the past many years Faye has been serving as the Chief Planning and Allocations Officer for the Federation, a role that carries with it a great many different responsibilities.
Recently though Faye has announced that she will be retiring from the Federation as of this coming December and entering into a totally new phase of her life.

I contacted Faye and asked her whether she’d consider being interviewed – about how she came to be doing what she has been doing for the Federation, the changes she’s seen in the Jewish community over her time as a senior administrator, and what life holds for her as she moves into retirement.
I should note that I had the opportunity to sit with Faye at a recent session of the Remis Lecture Series, which is held now at the Gwen Secter Centre on Thursdays at noon. Faye was the guest speaker one Thursday in July and, although she didn’t reveal back then that she would be retiring soon – and I wasn’t taking notes (which I would have had I known that Faye was summing up her career for perhaps the last time in public), much of what she had to say stuck with me, and so when I began my phone interview with her one recent Friday morning, I was able to look back upon much of the information she had disclosed that particular Thursday afternoon.

During the course of the interview, which was conducted August 12, Faye disclosed that her oldest son had just got engaged the night before. Faye and husband Harvey Cohen have three sons altogether (in order): Binyamin, Yitzchak, and Meir. As Faye put it succinctly: “three weddings in three years….One got married last October, one will get married this October and the one who got engaged will get married next summer.”

JP&N: “Where do your sons live?
Faye: “Binyamin lives in Chicago (where he’s a Jewish educator and his fiancé is doing a PhD in the school of divinity), Yitzchak (who obtained an engineering degree from McGill and is now moving on to acquire another degree in computer science) lives in New York where his wife is a resident in pediatrics, and my youngest, Meir, has lived in Toronto for many years, where his fiance is doing a PhD in clinical psychology.”

I observed that Faye and Harvey’s situation is, in some ways, emblematic of the problem that has affected Winnipeg’s Jewish community for years now: “Retaining people in Winnipeg.” I asked Faye to respond.
Faye: “Yes, because we have a global Jewish community and they can move back and forth whenever they need.”

I referred to Faye’s having told at that Remis lecture how she had transitioned from being a volunteer for the Winnipeg Jewish Community Council in the early 1990s to a paid staff member. I asked her to repeat the story.
Faye: “I was on the planning committee for the WJCC and it was really an exciting time because we were talking about what would be needed on the campus.
“The planning committee was vetting the needs and the requirements to go into the campus development plan.”

JP&N: “So this is in the early 90s then. And you were already working in data management – so your skills would have been a perfect fit for what the campus planners were looking for.”
Faye: “I had a masters in computer science (from the U of M. Faye noted that she was one of “three women in the masters class… My mother was one of three women who graduated in commerce.) I had been working in data design and executive information systems management for almost 13 years (at that point).”

I asked how she became involved with the WJCC?
Faye: “I started as a volunteer with the Young Women’s Division. Then I was invited to take a seat on the board as (a representative) from Young Leadership and chaired the young leaders course. I was given a Young Leadership award when my oldest son was a baby.”
I remarked to Faye that I recalled her telling the Remis Lecture audience that when she began working for the WJCC she was actually doing work for which she had previously volunteered.
Faye: “I was on the planning committee, but then the actual Director of Planning, Loraine Bentley, moved to Ottawa because her husband got a job there. So Bob (Freedman, who was then the executive director of the WJCC) called me. He knew that at that particular moment I was not working and he invited me to apply.”

JP&N: “Were you not working because you were looking after one of your kids?”
Faye: “No, I was not working because I had a brief but very bad experience at another job – which is a whole different story.”

JP&N: “So Bob offered you the position that you’ve been holding ever since, although your title has changed slightly.”
“You were involved in the original development of the campus – right?”
Faye: “It was a campus committee before it became the campus corporation. Sheldon Berney was the chair. The meetings were held in a little building on the site.”.
“I worked with the planning committee to finish vetting some of the requests and the expectations. I had been in technology so I worked on the technology requirements part of it…the rfp for putting in phone systems and networking.”

I remarked that the offices of the WJCC used to be at the former YMHA building at 370 Hargrave. “So you must have worked there first?” I asked.
Faye: “I did. I got the job offer from Bob – another offer for a different systems job – and a positive pregnancy test – all in the same morning.”
“I didn’t know I was pregnant when I got the job offers so I called both of them back and said, ‘I’m going to give you a chance to withdraw the offers.’”

But – the offer from the WJCC still stood – even though Faye says that she did take a pay cut to take the job.
Faye: “I remember trotting along with Evelyn Hecht – who is a very fast walker and I was very pregnant, and we walked over to the Immigration Office and we met with someone who was a prospective immigrant to Manitoba. He was from Buenos Aires – and he was Jewish, and lo and behold that became the inspiration for ‘Grow Winnipeg’.”

At that point I wanted to switch gears, and I asked Faye to give a description of how her role as the community’s principal planner has evolved since the first took on the role 28 years ago?
Faye: “I was very fortunate in that I was given the freedom to grow it – to identify the most important areas to work on, and bring those forward to different leadership and planning committees. So I got to work writing the ‘Grow Winnipeg’ strategy. We were going to have a new home and we could focus more on bringing the community back together and focus on other issues rather than worrying about whether all the buildings were going to leak.
“I was just going through some files. We got to work on youth engagement as part of that. I was involved in helping build the ‘Club Fed’ leadership training program. Then, much later we got to build a ‘Jewish engagement strategy.’
“I say ‘we’ because that was the point when we had other people come on board, like Rena Elbaze (Secter), Avi Posen, and Florencia Katz – who’s now the director (of Education and Engagement). We brought Limmud to Winnipeg, PJ Library…PJ Library is probably the best thing that’s happened to Jewish communities in North America – maybe in the world – in over 40 years. It’s such a fantastic way of engaging young families and getting to know them.”

JP&N: “In terms of ‘Grow Winnipeg’, what were the basics of the plan? I take it it was to encourage immigration.”
Faye: “It was actually more than that. It was to encourage immigration, it was also to encourage people to stay. It turns out that the factors that allow young people to stay include that it’s easier to live here, they find significant others, they build lives here…it’s actually been a growing population. We’ll find out for sure when we see the next census data (which is not scheduled to start being released until November).”
JP&N: “There’s always been much talk about the initiative to Argentina. I assume you were quite involved in that, weren’t you?”
Faye: “Yes, I worked alongside Evelyn (Hecht) and after two years I was responsible for Grow Winnipeg, where I supervised Dalia (Szpiro) (GrowWinnipeg director), so I was part of it right from the start.”

JP&N: “Speaking of immigration, I know there’s been a bit of a downturn in the numbers coming here since Covid, but since all provinces have been given increases in the numbers of immigrants they’ll be allowed to bring under Provincial Nominee Programs, can you put your finger on how many new immigrants have come here over the years?”
Faye: “I can honestly say when I look at those numbers it’s somewhere around 1/3 of the community.”

JP&N: “So you’d say it’s somewhere between 4-5,000?”
Faye: “I think it’s more than that.”

JP&N: “You know that I’ve always been skeptical about the numbers that have been used for the population of the Jewish community by the Federation. I think though that it’s always been more of a case of identification – who identifies as Jewish? Has part of your role been trying to get people who didn’t identify as part of the community more involved?”
Faye: “Yes, in the 1990s it was called Jewish continuity and Jewish renaissance and now we talk about welcoming and engagement, but I think the key issue is trying to build the community and make everyone feel welcome in some part of Jewish life. That doesn’t necessarily mean that they have to have a membership somewhere.”

JP&N: “I know we’ve spoken about this before. Evelyn Katz used to be the unofficial demographer for the community. Is there a database for what you would consider the entire Jewish community?”
Faye: “No, once privacy legislation came along, that was it. Evelyn used to talk to real estate agents, and find out who died, who was born. And then it stopped, nobody could tell her anything. It was against the rules.”

JP&N: “So how do you arrive at your estimates for the size of the Jewish population then?”
Faye: “I rely on the analysis from the census.”

JP&N: “But the last census that was really valid was the 2011 National Household Survey.”
Faye: “So we had to make the best guess that we could – what we could see with our own eyes, and where the gaps were in the data.”

JP&N: “I remember when you started a community planning process in 2016 where Carol Duboff was the chair.”
Faye: “Yes, we called the consultations community conversations.”

JP&N: “What do you think are the keys to maintaining a strong and vibrant community?”
Faye: “That’s always been my focus, Bernie. I’m the person who’s been tasked with looking ahead as the planning director. If you look at our webpage, which is jewishwinnipeg.org/planning, you’ll see that we lay out those priorities. I talked to more than 400 people that year.
“We focused it around four priority areas. It turns out that one of those priority areas, which was Jewish connection, is not something that you act on by itself. It’s the glue that says everything we do needs to promote more and more connections between Jews and with the Jewish community
“Then we focused on the priority areas in terms of goals that we could set – an action plan including: vibrant Jewish life, an inclusive and caring community, and then the things that were the supportive structures.
“I think there are a lot of different kinds of vibrant Jewish life; there’s not just one kind.”

JP&N: “Let’s talk about your retirement. Are you going to be fully retired when you leave your position?”
Faye: “I am. I have an ambition and a plan. I’m going to go be a student for a term.”

JP&N: “And what about Harvey (Faye’s husband)? Is he also retired?”
Faye: “Harvey is also about to retire. He’s worked at the Convention Centre for many years where he worked as the systems manager for the director of the Convention Centre. Once he retired from there he worked at a Catholic counseling centre for the past six years, where he was the equivalent of a CFO.”

Faye then proceeded to explain that both she and Harvey will be going to Israel in the near future. “Harvey is going first and I will go in January when I’m finished (at the Federation). I will be a student at the Pardes Institute…where I’ll be studying Talmud and maybe Chasidut, maybe something about Jewish history…When I was graduating high school those things weren’t available to girls in the same way it was for my boys. You couldn’t go to a program in Israel where you were allowed to study Talmud in a co-ed situation.”

JP&N: “I think there’s something to be said for the Federation, too, as people have come in. It seems to me there’s always been someone there to provide them with mentorship.” Are you the longest-serving employee at the Federation?”
Faye: “No, Elaine Goldstine came a year before me. She worked with (the late) Gerry Kaufman on the fundraising side, who was also a mentor to me. Gerry told me that when he went out on calls he wasn’t soliciting funds, he was finding Jews. If you found the pintele Yid (the Jew inside) the money would follow. But first you need the connection.”

At that point I told Faye that I would send her this interview and offered to let her add anything pertinent that we might have missed during the course of our half-hour conversation.

She sent this post script:
I have worked with so many brilliant lay leaders who taught me so many things, I can’t even make a list small enough for the paper. In the last few years, we’ve been able to build up process, create continuity with vice chairs set to become the next chair, building strong collaboration across the community.
We are not a large enough community to have too many separate groups and agencies and silos. Our great advantage in Winnipeg is that we are out here in Winnipeg. We have to work together to get things done for ourselves and embrace the diversity of our community. We have a long history of doing just that.
I feel like I’m leaving behind something robust enough to let the next planning and allocations director dig in, get started, and then put their own self into the work. And I am grateful for having had the chance to serve my own Jewish community.

 

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Features

Marathon Beneva de Montréal: An Occasion Not to Miss

The Marathon Beneva de Montréal 2024 is going to be one of the most breathtaking and fascinating marathons of the year. This is a beloved occasion for proficient athletes and runners-novices. The marathon is going to be carried out in the bright city of Montréal, Quebec.

There is no doubt that Beneva de Montréal is something more than a race. It is a demonstration of sportsmanship, the human spirit, and the rich cultural landscape of one of Canada’s most incredible cities.

Beneva de Montréal 2024: Dates and Location

Running has been an attractive activity for both athletes and conventional people for a long time. While proficient athletes partake in contests to win awards, spectators engage in live betting to acquire earnings by leaning upon a reliable bookmaker GGBet. But Beneva de Montréal provides ordinary people not merely to watch the marathon but likewise partake in it.

Being popular for its unique mixture of French and English heritage, Montréal proposes a memorable experience to runners. Historical landmarks, breathtaking scenery, and delighted supporters will line the course. Here are the primary details on the future marathon:

DatesSeptember 21 and 22, 2024
OrganizerÉvénements GPCQM
VenueStarting line at Parc Jean-Drapeau

The occasion entices more attention with every passing year as the capability for athletes and tourists to discover the charms of this multicultural city. Qualified athletes will be able to progress to the 2024 AbbottWMM Wanda Age Group World Championships.

Registration and Categories

Registration is already open for the 2024 occasion. Partakers can sign up through the official Marathon Beneva de Montréal website. Various registration tiers are available, depending on the race category. Fees hinge on when partakers register. Early birds can take advantage of reduced prices. Those who register closer to race day may pay slightly more.

Partakers are split into different categories based on gender, age groups, and wheelchair athletes. This guarantees that runners of all abilities can partake and compete on a fair playing field. Top finishers in each category are proposed special incentives and prizes, involving awards and gifts from sponsors.

A Runner’s Paradise: The Course Overview

The Marathon Beneva de Montréal 2024 promises a route that showcases the best of the city. The 42.2-kilometer marathon route takes runners through lush parks, across picturesque bridges, and into vibrant central areas of the city.

Information on the Start Line

The location of the marathon is Île Ste-Hélène. It will kick off at 7:45 a.m. from Espace 67. Partakers will be informed of their start time several days before the occasion. The number of partakers per wave will correspond to the Public Health guidelines.

Details about the Finish Line

The Maisonneuve Park will be prepared as a welcome and celebration place for partakers. Presentation of medals, refreshments after races, therapeutic and medical assistance, and recovery zones will be guaranteed. This implies a welcoming environment for all partakers will be ensured.

Assistance Stations

Assistance stations will be established along the course to replenish the water balance of partakers and energize them. The operating conditions of the stations will correspond to the Public Health standards in force at the time of the occasion. Available stations will be depicted on the PDF course map.

The Legacy of the Marathon Beneva de Montréal

Formerly known as the Marathon Oasis de Montreal and Rock ‘n’ Roll Montreal Marathon, the Marathon Beneva de Montréal has transformed into a significant occasion that entices runners from all corners of the globe. The occasion is sponsored by Beneva (a leading Canadian insurance company).

The marathon has a legacy dating back over 40 years. It is renowned for its scenic route, warm crowd backing, and proficient organization. The Marathon Beneva de Montréal constantly positions itself as a premier race in the global sports arena.

Final Thoughts

Are you a proficient marathoner searching for your next challenge? Or are you a conventional runner excited to investigate a new city? Or maybe are you a spectator eager to experience the electric energy of race day? The Marathon Beneva de Montréal 2024 will propose something for everyone. The mixture of stunning cityscapes, complicated courses, and profound community involvement guarantees that this marathon will become a celebration of Montréal’s vibrant culture.

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Features

Shall We Live by Our Swords Forever?

By ORLY DREMAN (Oct. 4, 2024) t is hard to believe a year has passed… the worst year of our nation… a year of grief, nightmares, sorrow, crying, pain, bereavement, anger, desperation, frustration, hurt and anxiety because of this horrible endless war. Every person in the country knows people who were killed. When an old person dies naturally one receives it with understanding, but when young people die it feels like Job.

The average life span of Israelis is going down every day. We try to relax, breath deeply, do mindfulness, exercise, meet friends. Israel suffers four times more from anxiety and depression than any other place in the world. I feel I just want to sit down one day, cry and release, and not be strong all the time. All our souls are already in reserves for a year . Since our army’s survival depends on its reserve soldiers it means they are tired, have lost their jobs, and wives are heroes and have to quit their jobs because the husbands are not there to help with the kids. Children see their parents recruited, they see people with weapons in the streets, they hear the word “hostages”, they hear war planes in the sky twenty four seven, they are scared, and no wonder there is regression in their behavior.

We are an injured society in a war routine- every new death swallows up the death from the day before.

When the six young hostages were murdered in the tunnels in September and the bodies were brought back by our soldiers, many people in Israel felt it is like the day their own parents passed away- it was so sad. It was revealed they were starved- the bodies weighed 35 kg. (close to 80 pounds). In the tunnels with no air, no light, low ceilings so they could not stand up, no sanitary conditions – tortured by Satan. They urinated in bottles that remained next to them. We all feel responsible for their deaths. Did we demonstrate enough? Did we pray enough? The members of the cabinet who voted with Bibi not to make a deal to save them – how can they live with themselves? What if the nightmare came true and there are babies who were born in captivity and survived? Then we have more than 101 hostages. Our country was established on social solidarity that we do not leave bodies and injured behind. We are going to pay a heavy price if we do not do the just and correct thing and bring them back home.

I recommend you read the book “One day in October” – forty heroic stories from that day told by remaining relatives and friends about the heroic citizens who saved the country. Who is a hero? A person who cannot stand aside if someone is in distress; hey come to help, like those who jumped on hand grenades to save the rest. The injured who continued to fight. Men who stalled the terrorists in order to enable women and children to escape until they were murdered. Women who ran out of their homes while the shooting was going on to pull the injured into buildings. Five young women and men soldiers who saved one hundred new recruits in their base till they themselves were killed. The paramedic Amit Mann in Kibbutz Be’eri who stayed to save many lives when she could have escaped until she was killed. (in that kibbutz out of 1000 residents 100 were killed.) Aner, who was at the “death shelter” and managed seven times to catch the hand grenades the terrorists threw inside; Aner threw them back out, until the eighth time he was killed while his friend Hirsh Goldberg Polin lost his hand and was kidnapped to Gaza where he was murdered 11 months later. The few survivors of this shelter survived because bodies fell on them and hid them. So many who already got to safety with friends, but drove back again and again to rescue young people from the festival until they themselves got killed. How parents had to close their babies’ mouths so they did not cry and be heard, with the risk of choking them to death. Even for those who held a gun, it was not enough against groups of hundreds of terrorists. The families in the center of the country heard their dear ones on the phone screaming they are burning us and they have RPGs (rocket propelled grenades). There were some who wanted to do like in Masada- kill their families and then kill themselves – just not to be kidnapped.

The first eight hours of the war the terrorists were stopped only by citizens and some police. The army was not there. Every person who in his lifetime had taken a first aid course – even people in their seventies, bandaged and put tourniquets on the wounded while they were without water, with no electricity. In the book, an officer of the “Zaka” organization- whose members are always on scenes of unnatural deaths to collect body parts and who have seen all possible atrocities, said that if he would have known what he is about to see on Oct. 7th he would have asked God to make him blind. Another story in the book is of a Holocaust survivor who said it was worse than things they have seen during the Holocaust.

Whole families on the kibbutzim on the border were murdered- children, parents, grandparents. A friend of my seven-year-old granddaughter told me her grandparents lived on kibbutz Be’eri. I asked her if they were evacuated and she answered yes. I was told later that the grandfather was murdered while protecting his wife, who survived. The seven-year-old is in repression and denial. We have friends who live on the Gaza border who told us how the father, the son and a friend left in two cars to return and rescue people, but in the chaos our army mistook them for terrorists and they shot at the cars. The friend of the son was killed while the son managed to roll out of the car. The father who was in the second car describes the car being riddled with bullet holes and he still does not understand how he survived. Unfortunately, there were quite a number of these incidents.

There are evacuees who moved almost 10 times this year with their families from place to place. They cannot hold a job, the children change schools and change friends. What is nice about “the good Israeli” is one sees requests on Facebook from evacuated families asking for a place to live because the government does not pay for some of the hotels anymore, or those people live in areas that were not officially evacuated by the army/government, but still are in the rockets’ range. Other Israelis open up their homes to host these people.

We are now fighting seven fronts. We just started in Lebanon and we already have eight soldiers killed there in one day, but the damage from Hizballah was growing every day and they were crushing us. If Hizballah would have joined Hamas in sending 6000 terrorists through their tunnels into Israel on Oct. 7th in addition to the 4000 terrorists Hamas sent, it would have been the end of Israel. We’d have hundreds of thousands dead. The tunnels we discovered now in Lebanon are bigger than those in Gaza and cannot be blown up because of the terrain; it will only make them wider. Iran lost again in this second round of 200 rockets on Oct. 1st. Our air defense systems shot down most of the ballistic rockets. We must retaliate with a strong hand. We cannot live by our sword forever.

Our challenges today are not just against our enemies, but also against others who have different moral and ethical values. How can Bibi even think of replacing our excellent defense minister in the middle of the war – only for political reasons? Instead of making a deal in the south- returning the hostages, making peace with Saudi Arabia, forming a coalition against Iran, he is busy eternalizing his coalition. We deserve an empathetic leadership which sees the good of its people before themselves.

We have thousands of new disabled servicemen and women. It is no wonder that at all the Para Olympic games we win the highest number of medals. For organ donors today doctors are especially asking for cartilage because we have 20,000 new wounded ; this is something they did not do in the past.

It has been a very challenging year and we learned how strong we are. For the New Year may we blessed to see the return of all our hostages, start to rehabilitate them, put a smile back on our faces, sleep at night, worry less and feel safe again.

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Features

New documentary about expulsion of Jews from Arab lands

An organized riot against Egyptian Jews in 1947

On Monday, October 7 at 9pm ET, VisionTV will present the world premiere of Forgotten ExpulsionJews From Arab Lands, a new documentary from filmmaker Martin Himel specially commissioned by Executive Producer Moses Znaimer.

ABOUT FORGOTTEN EXPULSION: JEWS FROM ARAB LANDS

On October 7, 2023, Palestinian Hamas terrorists massacred 1,200 Israelis and took some 250 hostages in an invasion marked by methodically planned unprecedented levels of barbarism.

Not only was it the most extensive slaughter of Jews since the Holocaust, it also sparked a wave of Pro Palestinian/Antisemitic protests worldwide. The protestors claim Israel should be destroyed because it is allegedly a colonial state artificially created by European and North American Zionists.

The documentary Forgotten ExpulsionJews From Arab Lands shows that these Zionists are Jews, and that Jews have been indigenous to the Land of Israel and the Middle East for the past 3,500 years. Jews are, and have been an intrinsic part of the Middle East long before the Arabs conquered the region 1,400 years ago; 1,000 years before Christianity, 1,500 years before Islam.

In 1947/48, it was not only 700,000 Palestinians who were displaced during the Israel war of Independence, but 850,000 Jews were also expelled from their ancient homes in Arab countries by Islamic regimes + their murderous mobs.  The film argues that if Palestinians are to be repatriated and to receive compensation for their loss, then Jewish refugees from Arab Lands should also be repatriated + compensated.

Forgotten Expulsion also highlights the strange case of the Palestinians, the only refugee population in the world that never declines. That original refugee population of 700,000 now numbers 5 million. Some genocide!  

Featuring: 

Rabbi Elie Abadi, Senior Rabbi for the Jewish Council of the Emirates in Dubai, UAE, prominent Sephardic Judaism scholar

Avraham El Arar, President, Canadian Sephardi Association 

Judy Feld Carr, Rescuer of 3,228 Syrian Jews + Human RIghts Activist

Professor Henry Green, Professor of Religious Studies at the University of Miami

Eylon Levi, Former Israeli Government Spokesman, Current Leader of the Israeli Citizen Spokespersons’ Office, prominent figure representing Israel internationally since the start of the October 7 War against Hamas

Simcha Jacobovici, Canadian-Israeli Emmy Award-winning documentary filmmaker 

Professor Shimon Ohayon, Head of the Dahan Center for Culture, Society & Education in the Sephardic Heritage, Bar Ilan University 

Ambassador Mark Regev, Chair Abba Eban Institute at Reichman University, Former Senior Advisor to the Prime Minister for Foreign Affairs + International Communications

Eli Sadr, Former Jewish Refugee from Syria

Dr Stanley Urman, Executive Vice-President, Justice for Jews from Arab Countries

Levana Zamier, Former Jewish Refugee from Egypt

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