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Filmmaker Shira Newman brings wealth of experiences to role of Rady JCC Coordinator of Arts & Older Adult Programming

By MYRON LOVE As with many people I have interviewed over the years, Shira Newman’s life journey towards her present stage as Rady JCC Coordinator of Arts & Older Adult Programming has encompassed a range of different areas, including: fine arts, filmmaking and teaching stints, working at the Society of Manitobans with Disabilities, and the Women’s Health Clinic and, most recently before coming to the Rady JCC, the Prairie Fusion Arts and Entertainment Centre (as program co-ordinator) in Portage La Prairie.
The daughter of Joan and the late Paul Newman began her life in River Heights.  After graduation from Grant Park, she enrolled in Fine Arts at the University of Manitoba.  In addition to painting and drawing, she took a course in film – and found that she really enjoyed it.
“I learned a lot about the art that goes into filmmaking,” she recalls.  “We watched foreign films and independent films. I fell in love with the ideas of creating this three-dimensiomal world on the screen.”
After earning her first degree at the University of Manitoba, Newman worked for a few years at the aforementioned Women’s Health Clinic and the Society for Manitobans with Disabilities before returning – in her mid-20s – to university, this time Concordia in Montreal – to study filmmaking full time. 
After completing the two year program Newman returned to Winnipeg and became involved with the Winnipeg Film Group and the Winnipeg film community.
Over the next few years, she taught filmmaking in Winnipeg School Division No. 1, and also began to get work  in our city’s booming film production industry, working in set design and costuming..
Her big break came when she was asked by local filmmaker Sean Garrity to serve as script supervisor on one of his movies.
(According to Wikipedia,  a script supervisor oversees the continuity of the motion picture, including dialogue and action during a scene. The script supervisor may also be called upon to ensure wardrobe, props, set dressing, hair, and makeup are consistent from scene to scene. The script supervisor keeps detailed notes on each take of the scene being filmed. The notes recorded by the script supervisor during the shooting of a scene are used to help the editor cut the scenes together in the order specified in the shooting script. They are also responsible for keeping track of the film production unit’s daily progress.)
“I knew Sean’s films and was excited that he asked to me to work with him,” Newman recalls.
That job led to many other assignments as a script supervisor over the next ten years. “I worked on a lot of Hallmark Movies being shot here as well as some Lifetime features,” she says.
The last movie shot in Winnipeg that Newman worked on was in 2018. It was called “Escaping the Madhouse: the Nellie Bly Story”.
It was about that time that Newman felt that she needed a change in direction.  “Making a movie is a world in itself,” she observes, “but the work isn’t steady.  I decided that I needed something more stable.”
Thus, she responded to an ad for a coordinator at the Prairie Fusion Centre in Portage. The Centre, she notes, has a gallery, a store and classes. She was responsible for educational programming.
Newman stayed at the Prairie Fusion Centre for a year – commuting every day from Winnipeg.  Then she saw the Rady JCC ad calling for a Coordinator for Arts and Older Adult Programming.
“It was a perfect fit for me,” she says.
Newman is now in her fourth year at the Rady JCC.  One of the first programs she introduced was a new social club for seniors – replacing the former Stay Young Club which had been disbanded some years before due to flagging attendance.
Club programs are Mondays at 11:00. “We have guest speakers and musical programs and we celebrate all the holidays,” Newman notes.
Last year, Newman introduced a new Yiddish Festival – picking up where the former Mamaloshen left off.  “While studying filmmaking, I developed an appreciation  for the 1930s Yiddish cinema,” she reports.  “In recent years, there has been a revival of interest in Yiddish culture, music and literature.”
For the first “Put a Yid in it Festival of new Yiddish Culture,” Newman brought in younger performers in the persons of ”Beyond the Pale”, a Toronto-based klezmer band that also performs Romanian and Balkan music – and, from Montreal, Josh Dolgin, aka Socalled – a rap artist and record producer who combines hip hop, klezmer and folk music.
“We had the concert at the West End Cultural Centre.” Newman reports. “We had a great crowd with people of all ages, including kids.”
For this second upcoming Yidfdish festival at the beginning of February, Newman is organizing three concerts featuring klezmer group “Schmaltz and Pepper” from Toronto;  “Forshpil”, a Yiddish and klezmer band from Latvia; and live music to accompany a 1991 movie called “The Man Without a World” – a recreation of a 1920s silent movie set in a  Polish shtetl.
This year’s festival will also include three movies and two speakers.  Among the movies is “The Jester”.  Co-directed by Joseph Green and Jan Nowina-Przybylski – who also made “Yiddle with His Fiddle” in 1936, “The Jester” is a musical drama involving a love triangle featuring a wandering jester, a charismatic vaudeville performer, and Esther, the shoemaker’s daughter, torn between her family’s desire for a prominent match and her own dreams.
“Yiddishland”,  by Australian Director Ros Horin,  focuses on the art and practices of a diverse group of innovative international artists who create new works about the important issues of our time in the Yiddish language, why they create in Yiddish, what it means to them personally and professionally, and what obstacles they must overcome to revive what was once considered a dying language..
“Mamele” is described as “a timeless masterpiece, brought to life by Molly Picon, the legendary Pixie Queen of the Yiddish Musical.  Picon shines as a devoted daughter who keeps her family together after the loss of their mother. Caught between endless responsibilities and her own dreams, her world changes when she discovers a charming violinist across the courtyard. Set in the vibrant backdrop of Lodz, this enchanting musical comedy-drama immerses audiences in the rich diversity of interwar Jewish life in Poland – featuring everything from pious communities to nightclubs, gangsters and spirited ‘nogoodnicks’’.”
The speaking presentation will nclude a talk by the University of Manitoba Yiddish teacher Professor Itay Zutra “exploring the resilience and survival of Yiddish art, from S. Ansky’s The Dybbuk to the demons of I.B. Singer, through the trauma of the Holocaust and beyond.”
There will also be a panel discussion highlighting the pivotal experience of the Jewish community in the 1919 Winnipeg General Strike, with a focus on Yiddish-speaking organizations and newspapers.
Back in late October, Newman organized our community’s first JFest – a celebration of Jewish Culture and the Arts – which highlighted the works of seven local Jewish artists.  She reports that the art exhibit was well attended.
She also mentions ongoing Rady JCC programs such as the long-running “Music and Mavens” and the annual Jewish Film Festival.
Returning to the subject of filmmaking, Newman has been a film programmer for the Gimli International Film Festival for the last four years. (The first years, she says, she served as the shorts programmer and the last three as the documentary film programmer.)
She adds that her first short film, “The Blessing,” which she made when she returned to Winnipeg from Montreal, was shown at various festivals, including the Toronto International Jewish Film Festival.It was also shown here in Winnipeg at the Winnipeg Jewish International Film Festival where it won the award here for “best short film by an  emerging or established local filmmaker.”
In her spare time, Newman reports, she has embarked on a new project.   “I am working on a documentary about Monarch butterflies and the community of people who are dedicated to preserving them. These are regular people who have become citizen scientists.  I am working with a  friend whose zaida was a biology teacher and instilled in his family a love of nature and conservation.  I have met people who have gone to Mexico to see for themselves where the butterflies spend their winters.”
Newman is anticipating that the new documentary will be completed within a year.

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Features

The Leica Camera Family and the Shoah

By DAVID TOPPER I was born in 1943 in Pittsburgh, steel-town USA. While I was still in diapers, across the Atlantic Ocean, the Shoah was well under way. The mass murder continued, only coming to an end due to Germany’s defeat in the Second World War. My father was in that war, spending over two years in the Army Signal Corps on the other side of the world – on a small island in the South Pacific. He didn’t kill any Japanese soldiers; the US Marines had already “liberated” the island before he arrived. Being in the Signal Corps, he must have heard the radio contact with the airplanes on the nearby island of Tinian, on those two days in August of 1945 when they took off carrying the nuclear bombs that ended the war with Japan. By the time he came home in March 1946, I was a toddler. He resumed his job at one of the steel companies, where he held a clerical position.

My father was what was called in those days a camera buff. He liked to take pictures and develop the film himself. He built a darkroom in the basement, and it was there that I learned the craft. Initially he just had a simple box camera: point and click. But he always talked about getting a real camera someday: where he could set the aperture, speed, and focus himself. His salary at the steel company was not enough to get an expensive camera, such as a Leica. Although he did talk about these German cameras; they were top of the line 35mm roll film cameras, with the 1/1.5 aspect ratio negatives. I remember looking at them in the photography magazines he bought. Owning a Leica was a fantasy. This was when I was still very young.

I vividly recall the day he bought a real camera. I was around the age of nine, or maybe older. He saw an ad in the for-sale section of the newspaper: someone was selling a Rolleiflex camera, the twin-lens reflex camera using 120 roll film with 2¼ x 2¼ inch square negatives. The Rolleiflex had hit the market in 1929 and quickly set the standard for medium-format photography, in competition with the popular 4 x 5 inch press camera.

I went with my father somewhere on the other side of Pittsburgh. The man had been on a business trip to Germany, where he bought the camera. But he was selling it because he was frustrated with the need to focus, set the speed and such. He just wanted a box camera: point and click. So, my father bought it.

Since the specific camera my father bought was not only made in Germany but had been sold there, all the writing on it was in German. My father loved the camera. He said it produced exceptional images. He believed the lens was so good because it was made only for Germans themselves. At the time I believed this; as I believed everything he said at that age in my life. Now I think otherwise.

It was around this time that my father joined the camera club at the steel company where he worked. There were monthly meetings, as I recall. He was an active member; even the president at one time. Occasionally he took me to a meeting. And that’s where I met Carl, whose last name I can’t recall. So, why mention him? Because Carl owned a Leica. He was the only member of the club to have a Leica. Carl probably had a much higher paying job than my father and the other guys at the steel company. (And, by the way, they were all guys; except for the models. But that’s another story for another day, not relevant here.) Anyway, Carl had a Leica; and he even let me hold it, as long as I kept the strap around my neck. Whether I actually snapped a picture with it – I don’t recall. Probably not. But it was a highlight of my time at the club. Now, before you jump ahead: no, I didn’t buy a Leica, ever.

But I did get a Rolleiflex – or Rollei, for short. Here’s how. My father’s love affair with the camera didn’t last. The catalyst for the change was when cameras started coming out with built-in light-meters. No longer did you have to fiddle around with the light-meter hanging around your neck, pointing it to the subject, and then setting the camera’s shutter and aperture. It was all built-in; you adjusted the setting directly on the camera. And so, my father bought another newer Rolleiflex; this one with a built-in light-meter.

He then sold me his German Rollei. Yes, you read correctly: he sold it to me. My father grew up during the Depression in the 1930s, and this was the source of such behaviour. I was older at this time – somewhere in my teenage years – and I had a paper route, so I could afford it. I don’t recall the price; and I’m sure I got a good deal – he was my father, after all – but still.

I, in turn, loved the camera – even though I had to use a hand-held light-meter. It was my only camera for many, many decades of my life.

One more thing, before I get to the role of the Leica in the Shoah. As I write this, I’m living in Canada. I moved here in August 1970 to begin what turned out to be a 42-year tenure as a university professor. Moving from the USA to Canada was an adjustment in many ways. For example, the role of the monarchy here was a novelty for me. I mention this because I was pleased to learn that the Queen, who was head of state at the time, owned a Leica.

The name comes from the owner of the factory in the city of Wetzlar, in south-west Germany, near Frankfurt. Here is where the first prototype camera was invented in 1914; a camera that used 35mm film. Before that, photographers had to use bulky wooden boxes with large glass plates. The factory was the Ernst Leitz Optische Werke; in other words, the optical plant of Ernst Leitz. The First World War delayed production of the invention, but by 1925 the first Leica camera debuted at the Leipzig Spring Fair. For the name they combined the words Leitz and Camera and got Lei-ca – or Leica. (Note that they used the Latinized, camera, not the German, kamera.) Thus, was introduced the portable 35mm camera that led to everyday street photography and photojournalism, such the famous images of Henri Cartier-Bresson, and others. Subsequent models over the next decades introduced the rangefinder, better lenses, extended shutter speeds, and so forth. The Leica M3 of 1954 is called by AI: “one of the greatest mechanical cameras ever built.” Fortunately, for the average photographer, there subsequently were other 35mm cameras introduced at considerably lower prices by Kodak and Argus in the USA, with more coming later from Japan.

All of this paralleled the development of the Twin-Lens Rolleiflex, which my father and I owned. The Rollei is another example of German precision engineering. Franke & Heidecke in Braunschweig, Germany is where the first Rolleiflex hit the market in 1929. The model went through many changes over the decades, so that up to the 1960s, also according to AI: “the Rolleiflex was the undisputed king of photojournalism, street photography, and portraiture.” I’ll leave that topic where it is.

Now I want to get to the point of all this background discussion of photography. Namely: the account of the family-owned Leica business in Germany under the Nazis. It started in 1933 when Adolf Hitler became chancellor, and the government passed the Nuremberg laws, which institutionalized racial discrimination and stripped German Jews of their citizenship.Subsequently, Jewish professionals—doctors, lawyers, professors, and business owners—were gradually barred from their livelihoods and public life.

At the time, Ernst Leitz II (1871-1956) was head of the firm. The Leitz family were Protestant Christians. Their attitude toward their workers was progressive for the time: with pensions, sick leave, and health insurance. The firm also employed many Jews in various positions, from workers to the professional staff. Seeing the writing on the wall in 1933, many Jewish employees and their families wanted to leave Germany. The company also had offices elsewhere: London, Paris, New York, and Hong Kong. In a short while, the ocean liner Bremen was docking in New York harbour, and Leitz employees and their families were being escorted to the Leitz Manhattan Office. Every few weeks, under the guise of being assigned overseas, another group of Leitz “employees” arrived in the harbour. Each German employee had a Leica camera hanging around his neck. Until a position was found for him, he was paid a stipend. Eventually they all found jobs, mainly in the photography industry.

The same thing happened in the other offices outside of Germany, especially after Kristallnacht in November 1938, as synagogues and Jewish shops were torched across Germany. Thus, many Jewish employees and their families (and even Jewish friends of families) were assigned jobs in sales offices in London, Paris, and Hong Kong, where they too escaped the Shoah.

This continued until September 1939, when Germany closed its borders, after the invasion of Poland and the start of the Second World War. By then hundreds of Jews had left on what was later called “the Leica Freedom Train.” It was all a ruse to save Jews from the Shoah. We don’t know the exact number; but it ranges from 100-300 lives saved.

Ernst Leitz II was able to pull this off because he was not only a respected member of the business community, but his factory was also producing military optics, rangefinders, and telescopic sights essential to the German military. As long as the military was getting what they needed from Leitz’s factory, there was no reason to question the way he was moving his employees around the world.

In general, this was true. But not always. One executive was jailed for helping Jews leave the country. He was eventually freed, after Ernst paid a large bribe.

But worse was to come. Since many of the workers at the Leitz factory were drafted as soldiers in the war, the place lacked workers to keep it running. Between 1940 and 1945, the Nazi government sent approximately 700 to 800 women from the Ukraine and Western Russia as slave labourers. This is where Ernst’s daughter, Elsie Kühn-Leitz (1903-1985), comes in. Elsie had a Doctorate in Law from Frankfort University, as well as degrees in business administration. She was married to Knut Kühn, with whom she had three children. Working for the Leitz company, she treated the women well, providing them with sufficient food, clothing, and living quarters – for which she was reprimanded by the Nazi authorities. Nonetheless, she refused to treat them as slaves.

Then in May 1943 she was asked to help a Jewish woman, Hedwig Palm, escape to Switzerland. Hedwig Palm (née Dessauer, born 1888) was the wife of Hermann Palm, an optician and photo equipment dealer who owned an optical shop in Wetzlar, and who had business connections with the Leitz family. Hedwig apparently was the only Jew in the family. Elsie had an aunt in Munich, not far from the border with Switzerland. So, in the dead of night Elsie safely took Hedwig to her aunt’s home. With a map and some money that Elsie gave her, Hedwig next set off toward the Swiss border. Unfortunately, she got lost and hailed a milk truck. Assuming she was a Jew, the driver drove her to the border police. From documentation that I found in the Yad Vashem, Hedwig was arrested and sent to the Ravensbrück women’s concentration camp, where she died in 1944. Incidentally, the Palm store is still there in Wetzlar. You may find its website under Juwelier Palm, specializing in jewelry, watches, and goldsmithing.

When the Gestapo found out that Elsie had helped Hedwig try to cross the border, she was called in for questioning for several hours. Her humane treatment of the Ukrainian women also came up: what the Gestapo called: “excessive humanitarianism.” Ultimately, she was sent to the Frankfort police prison on September 10, 1943. As she hugged her children good-by, she thought that she would never see them again. The conditions in the jail were sub-human. Minimal food, filthy quarters, bug infested – plus she was sporadically manhandled roughly by the staff. What food her father was able to get to her – she shared with her fellow prisoners. At one point the Gestapo were threatening her with deportation to the Ravensbrück concentration camp. It lasted three months until November 28, 1943, when her father paid a very large ransom to the Gestapo to have Elsie released. Even so, the Gestapo kept an eye on her, often calling her in for interrogation. This continued until the end of March 1945, when American tanks rolled into Wetzlar.

After the War, Elsie and Knut divorced and she got actively involved in humanitarian and diplomatic work, mainly in Africa. She particularly supported the work of Albert Schweitzer’s hospital in Lambaréné, Gabon, even paying a visit in June 1959.

In general, the Leitz family wanted no publicity for all this work in saving Jews. It was only after that generation died out, that the full story came out. And this happened mainly because of the following event.

Like many stories from the Shoah, there are often several layers to them. That’s true for this one too; for I note the following fact. In 1988, surviving labourers and Shoah survivor-groups initiated class-action lawsuits in U.S. and European courts against dozens of major German industrial firms. The Leica Company was one of them, having used women from the Ukraine and Western Russia during the war. In 1999, a Compensation Fund was set up by the government; Leica, along with other German companies, paid into a collective multi-billion-mark fund, as compensation for slave labourers (or their surviving heirs) across Eastern Europe, Israel, the USA, and elsewhere. This may explain Leitz family’s reticence for publicity about their efforts during the war.

Note that Elsie, who died 1985, didn’t have to deal with this. But her children surely did.

Finally, I mentioned before the famous street photographer and artist, Henri Cartier-Bresson, who wrote the well-known book The Decisive Moment (1952), and who incidentally, used Leica cameras. He knew Elsie, and wrote this tribute about her. “I knew Elsie Leitz well and she always welcomed me warmly…when I visited Wetzlar. I was very impressed by her passionate concern for international humanitarian causes, and by the great risks she took during the war to save many people who were in danger. I remember her with deep admiration.” This affirmation forms the Introduction to the book: Elsie’s War: A Story of Courage in Nazi Germany, by (Rabbi) Frank Dabba Smith (Frances Lincoln Ltd, 2003).

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Features

Myths and Reality: Are There Winning Strategies at Online Casinos?

Ask around, and everyone seems to have a theory. Plenty of Turkish players hunting for a fast, stable way into their favorite games lean on Pinco giriş to sign in, poke around the lobby, and see which offers are live that week. Then comes the real question, the one nobody quite lets go of.

Can a person actually beat the house long term? Short answer, said plainly: not reliably. To back that up, Pinco Сasino breaks down how these games are wired and why clever-sounding systems keep falling apart the moment real money is involved.

Where the Myths Come From

Here is the thing about casino myths. They almost never start with data. Someone wins big on a random Tuesday, tells the story twice, and a lucky fluke quietly turns into a “method.” Ads nudge it along. Forums repeat it. Newcomers testing Pinco giris often show up already half-convinced of a few of these.

The usual suspects:

  • A machine is “due” after a long cold streak.
  • Doubling bets after a loss will win it all back.
  • Some hours of the night pay out better than others.
  • The last spin somehow hints at the next one.

Not one of them survives a close look. Every round stands alone. A clock does not care, and a losing streak has no memory. Players who accept that early tend to keep both their patience and their cash.

What the Math Actually Says

There is a number behind every game: the house edge. It is just the slice the operator expects to keep over time. One session? It predicts nothing. Ten thousand rounds? It shows up like clockwork. Folks who reach Pinco Сasino giriş usually relax and enjoy things more once that figure stops feeling like a trick.

House Edge in Plain Terms

The table gives a rough picture of how game types stack up. Exact numbers move around depending on the rules and the studio behind them.

Game TypeTypical House EdgeSkill Involved
Slots3% – 10%Very low
Roulette2.7% – 5.3%Low
Blackjack0.5% – 2%Moderate
Video Poker0.5% – 3%Moderate

So skill-based games attract strategic players, while slots remain a pure coin flip. Still, that edge never hits zero. The house keeps its sliver over the long haul, no exceptions. Reading the numbers first helps players expect the truth rather than a fairy tale.

Smart Habits That Reduce Risk

Real strategy has nothing to do with cracking the odds. It comes down to control, a budget, and picking games with a clear head. Some regulars keep the Pinco APK close so they can monitor spending and session time right from their phones.

A handful of habits actually move the needle:

  • Decide on a budget before the first bet, then quit when it is gone.
  • Lean toward lower-edge games when the plan is a long session.
  • Think of bonuses as extra minutes, never as promised profit.
  • Step away often, because tired choices get expensive.

A Pinco promosyon kodu might stretch a bankroll a bit, sure. It still does not touch the underlying math. What these habits really protect is the fun, so the whole thing stays a hobby and not a chase.

The Honest Bottom Line

No secret formula exists. Anyone peddling one is selling a story, nothing more. What Pinco pushes instead is calm, responsible play built on firm limits and goals a person can live with. That habit outlasts any hot streak.

For Turkish users, a solid Pinco oyun sitesi should feel simple: clear rules, quick access, fair terms. Good nights come. Bad ones come too. The players who last are the ones who know the odds cold, guard their budget, and refuse to mistake a bit of luck for a plan.

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Features

The Blackjack Bet Behind the Everyday Phrase Double Down

Imagine sending a terrible pun to someone you fancy. They laugh, so you send another. Soon, the two of you have a running joke, and a friend says you have doubled down on the cheesy approach.

The words sound at home in that exchange. They also fit a chief executive’s plans or a politician’s speech. In each case, someone puts more weight behind a choice they have already made. Whether that sounds charming, sensible or stubborn depends on the choice, and on who is describing it.

How the Phrase Left the Card Table

Double down comes from blackjack, where it names a betting option recorded in print by the late 1940s.

Today, it appears in business talk, political speeches and dating conversations, far beyond any online casino. The gambling connection deserves a reminder: gambling involves financial risk, and anyone who participates should set spending and time limits and seek support if it causes harm.

By 1991, Joseph Epstein was using the expression figuratively in his essay collection A Line Out for a Walk. It offered a way to describe taking a further risk outside gambling.

The meaning continued to broaden. Merriam-Webster includes becoming more determined in a position or undertaking. Dictionary.com describes increasing effort or holding to an opinion, especially under pressure.

Those definitions cover actions as well as arguments. Someone might spend more time developing a promising project, or defend a disputed view more firmly. The words leave room for both.

A Business Reason to Keep Going

Jeff Bezos supplied an example in his 2016 shareholder letter, released in April 2017. Writing about patient experimentation and attention to customers, the Amazon founder advised readers to “double down when you see customer delight”.

In the published letter, that advice sits alongside accepting failures, planting seeds and protecting young ideas. The sequence gives the expression a purpose: allow ideas to develop, notice what customers appreciate, then give those ideas more support.

Here, doubling down sounds considered. A positive response supplies the reason for doing more.

The phrase also does useful work without attaching a figure to the decision. It conveys increased effort while leaving the details to the situation. Picture a team finding that customers value a particular service and deciding to develop it further. The expression gives that decision a sense of confidence.

Put the same decision in a political argument, though, and someone may question the direction.

When Determination Becomes a Criticism

In his January 24, 2012 State of the Union address, Barack Obama described other countries as doubling down on education. The official transcript places the phrase in a discussion of teachers, skills and preparation for future employment.

Education was something to back more strongly. Obama’s wording gave added effort an approving tone.

Later that year, Bill Clinton used the expression against an opposing economic approach. His prepared remarks for the Democratic National Convention included “double down on trickle-down”, a line whose repeated sounds helped carry the criticism.

The contrast is revealing. Obama presented greater commitment as desirable; Clinton made it part of his objection. Both used the expression to describe pressing further along an existing path.

That difference helps explain why the phrase works in news and commentary. It can describe what someone is doing while also suggesting how the speaker feels about it. The judgement comes through the surrounding words, something readers can recognise in personal conversations too.

What It Sounds Like in Dating

Bumble brings the expression into familiar dating territory in its guidance for people recovering after ghosting. It encourages readers to double down on self-care, directing their energy towards their own wellbeing.

Psychologist Cheryl Harasymchuk uses it differently in an article published by Carleton University. Discussing positive relationship experiences, she gives the example of a couple following an enjoyable date night with more opportunities to spend time together.

These are gentler uses than Clinton’s political jab. One concerns looking after yourself; the other concerns making room for something you enjoy as a couple. Both give stronger effort an everyday, recognisable purpose.

They also show why the words following double down matter. Self-care, education and a disputed policy lead the reader towards different judgements about persistence.

Back in that imaginary message exchange, another awful pun might be welcome because both people are enjoying the joke. The shared response makes continuing it feel playful and personal.

That brings the expression back to ordinary conversation. Double down tells us that someone is committing more strongly. The rest of the story tells us what to make of it.

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