Features
Reflections on 2 Winnipeg synagogues: While one is being radically transformed, one is just trying to stave off closure
By BERNIE BELLAN My reports on this website about wo different Winnipeg synagogues and how they’re both attempting to change with the times might serve as a reminder to readers how much of a vital role synagogues used to play in the lives of Winnipeg Jews.
In December 2021 I wrote about a proposal to repurpose the Ashkenazie synagogue into a synagogue/museum. Writing that story got me to thinking about the history of Winnipeg synagogues in general, so I also wrote an article in which I listed all the synagogues that ever existed north of the CPR tracks.
There were 34 of them! (You can read both stories in our Dec. 8, 2021 issue. Simply enter the words Dec. 8, 2021 in our “search archive” searchbox.)
Now, while various synagogues either completely folded or merged with other synagogues over the years, there can be no doubt that it was the synagogue that played the central role in the lives of most Jewish Winnipeggers for years in this city.
I don’t think I have to tell you that the situation is completely different these days. There are very few synagogues left in Winnipeg and what few synagogues we do have are clamouring for members.
There’s nothing particularly surprising about that, given that churches, as well, have seen a huge decrease in popularity in recent years. (Mosques, on the other hand, are showing robust growth – in Winnipeg, as well as other areas in Canada.)
We’ve recently seen the relocation of the Etz Chayim congregation to new south end quarters and, while the assessment of most members with whom I’ve talked is that it’s a very nice building, it doesn’t quite have the feel of a synagogue.
As for the Shaarey Zedek, it’s a huge unknown whether the renovation project that is slated to be completed in August (according to congregation president Neil Duboff, but perhaps a little bit later, as there are always unforeseen delays in an undertaking as massive as the complete overhaul of Winnipeg’s largest synagogue entails), will lead to a rush of new members joining the Shaarey Zedek congregation. Or, to be more realistic: Will it lead to many of those who have abandoned the Shaarey Zedek, especially since Covid, rejoining?
The demographics of Winnipeg’s Jewish community don’t portend a large increase in synagogue membership going forward. Our community isn’t growing and, by and large, new arrivals to Winnipeg’s Jewish community haven’t shown much interest in becoming synagogue members. (I do note that the Etz Chayim has been somewhat successful in attracting new immigrant families, but the numbers are relatively small as a proportion of our overall Jewish community.)
As I note in my article about the Shaarey Zedek, one would expect that there will be an initial flurry of interest in seeing what the renovated synagogue is like – and with a gorgeous new event centre it is likely to become the go-to venue once again for life cycle events, such as weddings and bar or bat mitzvahs, at least for the first year. Many of those celebrations have been occurring outside of a synagogue setting, however, and it’s hard to see how, other than the Shaarey Zedek becoming the “in” venue for a period of time, that initial rush of event bookings that are likely to occur there will continue in the long run. There is just too much interest in trying to make a life cycle event unique that will work against any one venue becoming the favoured destination for more than a short period of time, especially as people compete with one another for inventiveness.
But, what of the rather interesting proposal I’ve also written about in my article on the home page here, about the proposal to turn the Ashkenazie synagogue into a combination synagogue/museum?
In theory, it’s a great idea – but realistically, how many people are going to be willing to head down to a part of town that is, to put it euphemistically, not as safe as one might like? I’ve generally shied away from dwelling on how scary whole parts of Winnipeg are now in which to venture forth. I’ll leave it for the Winnipeg Free Press to scare the bejesus out of most of us with its daily reports of break-ins, stabbings, assaults – and all too frequent murders, in this lovely city. I don’t need to add to your fear – unless you’re like many readers who have informed me they simply stopped taking the Free Press – and shy away completely from established media sources. (I’m always curious which news sources those readers now rely upon? I hope that it’s not simply the internet because, for all its faults, the Free Press is still by far the best news source in this town.)
I recall going on a Jane’s Walk a few years back, led by Zach Fleisher, that was made up of visits to some north end hallmarks that once played – and in some cases, still do play vital roles within our Jewish community.
It began at the site of the old CPR train station, which is where so many of our ancestors first arrived when they came to Winnipeg. We then proceeded to Joe Zuken Park in Point Douglas (which has no particular significance for the Jewish community other than it is located in an area that was once teeming with new Jewish arrivals), then on to the Chesed Shel Emes, Gunn’s Bakery, the Ashkenazie synagogue, and finally the former Talmud Torah on Charles Street.
Ever since then I’ve wanted to revisit that particular walk. At each point along the way we learned so much about our community’s history. And, as someone who hadn’t often been back to the Ashkenazie since my childhood, I marvelled at how beautiful it still was. It was because of that visit to the Ashkenzie, where the late Saul Spitz gave us such an interesting description of the synagogue’s history, that I would love to see Dr. Yosel Minuk’s imaginative proposal for redeveloping that grand old building at least be given the opportunity to move beyond total dismissal by the powers that be. All that it would take is a few former members of the Ashkenazie who may have moved elsewhere (or perhaps their children or grandchildren), and who might have the means to help in the synagogue’s redevelopment brought to life for that proposal to have a chance of succeeding.
And isn’t that how so many projects within our Jewish community have attained their goals? Perhaps the most vivid example in recent memory was BB Camp’s capital campaign, which succeeded in raising over $6 million five and a half years ago – largely as a result of BB Camp alumni from all over North America contributing to the cause.
While the Ashkenazie might have relatively very few former members left around the world, I know that when former Winnipeggers return to Winnipeg for a visit, very often they check out their former haunts in the North End. There is still a huge sentimental attachment to the North End on the part of so many ex-Winnipeggers (which they have often passed on to their children and grandchildren). Perhaps if they were to realize how perilous the situation is for the Ashkenazie they might step up to help preserve that grand old edifice. After all – they’ve lost Kelekis Restaurant and the North End Sals. What other shrines do they have left to visit on the way to check out the homes where they (or their parents) grew up?
One final note – and this has to do with Israel’s war in Gaza – a recent article in Haaretz delves into Netanyahu’s long, complicated, and “symbiotic” relationship with Hamas, according to the author of a new book about that relationship. (In one of the most surprising aspects of that article, it says that Yahya Sinwar, Israel’s arch enemy and the one man almost every Israeli would like to see dead, sent a note to Netanyahu in 2022 “that read ‘calculated risk’ – in Hebrew.” By the way, the author of the book doesn’t pretend to understand what exactly Sinwar meant by that cryptic note.)
One other part of that article, however, does more to explain how so many Israelis who might have considered themselves leftists or centrists prior to October 7 have now swung so far in the opposite direction to the point perhaps that we in the diaspora might now fully appreciate how hell bent so many Israelis are on wiping out Hamas.
The author of the book referred to in the Haaretz article is someone by the name of Adam Raz. According to information given about him at the beginning of the article, Raz is determinedly leftist in his political viewpoint – and so, apparently, was his mother – until October 7.
Here’s how Raz describes an encounter he had with his mother the day of October 7: “The day of the horrific events of October 7,Israeli political historian and author Adam Raz had a big fight with his mother. A longtime leftist and devoted Meretz voter, she surprised him with her harsh reaction. ‘She said: “They should pour gasoline all over Gaza and blow it up,” ‘ recounts Raz, whose work deals with political theory, the Israeli-Arab conflict and the nuclear arms race. ‘I realized that I needed to delve into the psyche that made even left-wing Israelis think this way.’
I wonder, more than seven months after the October 7 massacre, how many Israelis still hold that attitude? I ask that, not because I think I know the answer, but because I honestly don’t – yet it’s never really explored in all the analyses of what’s happening in Israel, is it? And it is crucial to understanding why so many Israelis say “to hell with the rest of the world. If we have to, we’ll go it alone.”
Features
Big Numbers, Small Print: Why Simpler Promotions Often Deliver More
Few things catch the eye more than a giant red sign advertising a 50% discount on a popular product. Just seeing it makes shoppers feel they’ve struck gold. However, experienced shoppers aren’t easily convinced, having seen many impressive offers shrink to next to nothing by the time they reach the checkout. The headline-grabbing number is rarely the full story.
Most of the gap between the advertised saving and the one found at the till comes down to the small print. Conditions, thresholds and expiry dates can all chip away at the discount. That’s why a modest promotion can sometimes offer better value for money, even if it doesn’t look as appealing on the poster.
Why Bigger Doesn’t Always Mean Better
Large discounts, cashback promises and bonus rewards are expressly designed to stand out. They are bright, bold and hard to ignore. Still, the advertised value doesn’t always translate into the same real-world benefit. A promotion is only worth what the customer can use, and the conditions behind it, not the headline figure, determine that.
Imagine two clothing stores on the same floor of a mall. One is offering a 30% discount on purchases over $200. The other offers 10% off everything with no underlying conditions. A shopper looking for a $60 pair of jeans will get a guaranteed $6 off at the second store, and nothing at the first. In this case, the smaller offer gives the customer greater value.
This doesn’t mean a smaller promotion is always best. A person spending $300 in a shop will get the better savings at the first store. When studying competing offers, the real question is which deal best fits the customer’s spending intent in that moment.
The Fine Print Behind Everyday Offers
Conditions are a part of modern-day promotions. Common conditions include minimum spending levels, limits on qualifying products and specific redemption windows. Others tie rewards to loyalty program membership or require extra steps before the reward unlocks.
Reward schemes are a clear example. A coffee chain might award loyalty points for every order, which customers can redeem for a free coffee on a future visit. A grocery store might add store credit onto a shopper’s loyalty card but tie it to a 30-day validity period. Both offers hold genuine value, but only if customers return.
Neither offer is unreasonable, as businesses need to manage costs while encouraging customers to return. But sometimes, having the extra condition makes customers pause and question what an offer is really worth.
Where Simpler Rewards Pull Ahead
When a promotion has few conditions, it holds an advantage over others because it is easy to understand. A straightforward discount or a free item with no extra steps before redemption leaves little room for confusion. Shoppers know what they are getting, and the reward’s value is clear.
This differs from an offer that requires shoppers to make two separate purchases, complete a mail-in form and then wait six weeks for a rebate cheque. The rebate reward might be bigger, but many people never get far enough to claim it because the steps are too confusing or too long-winded. When the offer isn’t claimed, the advertised value means nothing.
The same distinction is visible across digital entertainment. An online casino offering free spins, for example, often includes clauses such as wagering requirements. This means that any winnings that come from these free spins can only be withdrawn once their total value has been bet through a set number of times. Yet some casinos understand that an offer with no wagering requirements is a good promotion that carries real weight among players.
Even so, these promotions are often not free of all conditions. Many casino offers are restricted by caps on winnings, short validity periods and a limit on which games can be played.
Same Principle, Different Industries
Travel companies also follow a similar promotional pattern. A cheap city break in Vancouver or a discounted cottage stay may appear only on certain dates or may include a non-refundable clause. Blackout periods are also common, meaning the discount can’t be used during busy times.
Subscription services often go down a slightly different route, with a low introductory price that increases after a few months. Many tie the reduced price to contract length, meaning a longer contract comes with a lower introductory price. Bundling services is another way to reduce prices. However, the value only exists when the customer actually uses all of the services they buy.
Video games work similarly, with in-game currency and other bonuses available to players in exchange for a set number of daily logins or for completing certain challenges within the game. While the industries vary, the underlying concept remains consistent. Rewards are available, but the value depends on what the customer needs to do to get them.
Why Businesses Build Complicated Offers
Consumers often blame companies and come to the belief that promotions are designed to trip shoppers up. However, the truth is more practical.
Promotions also need to benefit the business. Minimum spend thresholds and loyalty point accrual encourage customers to fill their baskets before checkout or give them a reason to return. Similarly, limited-time offers prompt immediate action by creating a sense of urgency. These are normal marketing tactics, and when implemented correctly, they deliver real benefits to both parties.
When a program is well designed, customers can earn consistent rewards over time rather than relying on a large upfront discount. If the business can balance its offers with clear explanations of the conditions behind them, customers are far less likely to be caught out.
How to Weigh Up an Offer Beyond the Headline
A simple way to judge a promotion’s value is to ask a few basic questions. What is the advertised saving or reward? Does it have any additional spending requirements to unlock? Are there any time limits for claiming the reward? And does the shopper meet the eligibility requirements in the first place?
Then it’s important to look at what the offer actually is and whether it is something that will be used. An offer that pushes a customer to buy something they never normally buy doesn’t really represent a saving.
An offer on a music streaming service is only useful for someone who listens to music. For someone who doesn’t even listen to music, the deal has no value, even at a reduced cost.
Reading Past the Headline
Big discounts and rewards can be highly beneficial, but only when customers understand the difference between the advertised value and what they’ll actually receive. A 30% discount that goes unused is worth nothing, while a 10% discount that applies to every purchase can offer real savings.
Although simple promotions tend to offer greater clarity surrounding conditions, more complex promotions can still be beneficial, provided they align with the customer’s existing plans or spending habits. However good the offer may seem, it is essential to weigh the value against the cost of obtaining it.
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Ed. note: If you don’t remember this scene from the movie, that’s because it was only in the book.
