Features
Sandra Caplan’s Jewish Journey
Recently we received an email from Sandra Caplan from her Florida wintertime home. Sandra told us that she had given a talk to her synagogue sisterhood about her life and wondered whether we might be interested in reprinting it.
Sandra’s life followed a path that would be familiar to many Winnipeg Jews (both present and former). So we thought it would be interesting to reprint the story of Sandra’s life here:
The following document, titled My Jewish Journey, was presented to the Sisterhood of Congregation B’nai Israel on March 10th, 2024. I hosted a brunch at my condo in St. Petersburg and spoke of “My Jewish Journey,” the current Rosh Chodesh topic. I am sending a copy of this to my family so that they will have a better understanding of my life. I wrote this in two sessions without an outline. The words flowed from my heart to my brain, my fingers and then to the written page. Please don’t fact find!!
I had two photos that I always bring with me. One is of Barry and me, the other of my family on my eightieth birthday. I also had an atlas so I could show the Floridians where Winnipeg is located. Now on to my story.
The following document, titled My Jewish Journey, was presented to the Sisterhood of Congregation B’nai Israel on May 10th, 2024. I hosted a brunch at my condo in St. Petersburg and spoke of My Jewish Journey, the current Rosh Chodesh topic. I am sending a copy of this to my family so that they will have a better understanding of my life. I wrote this in two sessions without an outline. The words flowed from my heart to my brain, my fingers and then to the written page. Please don’t fact find!! I had two photos that I always bring with me. One is of Barry and me, the other of my family on my eightieth birthday. I also had an atlas so I could show the Floridians where Winnipeg is located. Now on to my story.
MY JEWISH JOURNEY
I am a Snowbird and live in Winnipeg, Manitoba, Canada. Before I speak of My Jewish Journey, I would like to give you a few facts about Winnipeg. It is in the center of Canada and is 2200 miles northwest of St. Petersburg and 500 northwest of Minneapolis. It is a prairie province, and the terrain is flat. The winters are so cold that we often plug our cars into an electric outlet, so that the engine doesn’t freeze. A mild day in the winter would be considered 0 F and a cold day 20 degrees below that. The population in Winnipeg is approximately 750,000 people.
Winnipeg has a Jewish population of about 8,000 people. However, in the 1930’s it was about 20,000. Many young people now leave for what they consider cities with more advantages, such as Toronto, Vancouver and many US cities. Also, families are now smaller. My Mother came from a family of seven and my father from a family of five. Winnipeg has been actively involved in promoting Winnipeg to the Argentinian Jewish community and now has a large group in our community. We also have a large French Canadian, Aboriginal and Filipina presence.
Growing up I always considered that Winnipeg had two areas that the Jewish people lived in-the north end and the south end. I was born in 1939 and lived in the north end. My first recollection is living in a duplex owned by my paternal grandparents who were born in Europe. I was told that the railway line at one point in time ended in Winnipeg and that is why so many Jewish immigrants settled there. Another reason was that there was a homestead plan offered in Manitoba through which new immigrants would be given a plot of land for free if they developed the land. As it turned out the winters were harsh, and the land was inhospitable. The Jewish immigrants were not necessarily experienced in farming and once settled gave up the concept. They turned to commerce and a large percentage of Manitoba’s small towns had Jewish owned general and other stores.
My father was born in Pinsk, Poland. In Winnipeg he became a furrier after high school. My mother was born in Winnipeg and opened a dress shop, Sandra’s, after I was born.
As a young child living on Flora Ave. In the early 1940’s, every house on our street was occupied by Jewish residents. At that time there were about eleven small Orthodox synagogues in the north end. I remember sitting in the balcony at the synagogue with my mother. It was a block from our home. My mother’s parents lived about 10 minutes from our home on Selkirk Ave. My grandmother was a milliner, and her shop was at the front of her home. When my paternal grandparents passed away, the house was sold, and we moved to the south end of the city. I was 5 and after that point can recall much of my Jewish Journey.
In 1945 the south end was considered an upscale area. By this time my father had a men and ladies clothing shop in the Time Bldg. on Portage Ave. My mother still had her shop, Sandra’s. Our family grew with the addition of my brother Frederick (Fred).
Our home on Oxford Street had several Jewish families. The school that I attended for grade one had very few Jewish kids. It was at the time that my parents decided it was time for my Jewish education to begin. There was not a synagogue in the area, but there was talk of the Shaarey Zedek, which we belonged to moving to the south end. So, as I entered grade two, my Jewish education began, and I attended after school Hebrew classes on Mondays and Wednesdays. The other 2 days were for the students in grades four to six. The classes were held in the basement of a home in the area.
My recollections of those days are quite clear. The kosher butcher delivered twice a week. Since my parents both worked, we had a housekeeper who was an excellent cook. On Friday nights we often had company for dinner. I was Jewish, went to Hebrew school had a strong sense of my religion, but attended the synagogue only on the High Holidays and celebrated other important holidays such as Pesach and of course, Chanukah.
In 1949 my sister Marcia was born. In 1950 my father won the Irish Sweepstake. It was a grand sum of $39,500.00. I tried to translate it to today’s dollar. My thinking was that our home at that time cost $12,500.00. We could have bought 3 homes. That large home today of 4 bedrooms, a den and a finished basement could be worth $800,000. So, I estimate it was like winning $2, 400.000.00 today. With this fortune my father bought property on Portage Ave and built Fredric’s, a large store that sold ladies and men’s wear, sportswear, lingerie, had tuxedo rentals and had a bridal shop on the mezzanine floor.
It was about this time that the synagogue in the south end of town opened. It was a beautiful building on the river. I was able to attend Hebrew school here. It was a gathering place for Jewish children. I was a brownie and a girl scout, and both these activities were at the synagogue.
At that time the synagogue was the center of my Jewish and social life. In 1952 I had a Bat Mitzvah. This was a new ceremony at the conservative Shaarey Zedek synagogue. It was held on a Friday night. The Bat Mitzvah celebrant wore a loose, blue satin mid length long sleeved gown. It had a round collar and a white bow at the collar. I recall standing in front of the ark and reciting a prayer that started—O God and God of my Fathers. With grateful heart I stand before thee—. I also recited a haftorah which began-Vah yishlach Shlomo el Hiram laimor. Atah yadatah—. Obviously, I rehearsed this many times so that sixty-one years later I can still remember a small portion. After the service there was a reception in the social hall. We had party sandwiches, a Winnipeg specialty and favorite to this day, dainties as referred to by non Winnipeggers as squares and cookies and luscious cakes and cookies. Winnipeg Bar and Bat Mitzvah tables are well known in Canadian Jewish circles as are our baking is renowned. I can even remember several gifts that I received. A glass duck with a filling of bubble bath and a small wooden chest filled with note paper and envelopes. I still have that chest today. It was a glorious and happy celebration and did not end my Hebrew studies.
I continued going to Hebrew school until I was confirmed at the age of fifteen. For that ceremony I received a white leatherbound prayer book for the High Holidays which I still have today. When I was a teenager, I sang in the synagogue choir on Shabbat and the High Holidays. Our synagogue had a choir loft which was curtained and on the second floor behind the ark. We had about 20 members led by a choir master.
In Winnipeg in 1956 you could enter University after grade eleven, which I chose to do. So, I was sixteen when I enrolled at the University of Manitoba. Everyone with a few exceptions stayed at home to go to university. In those days we had one Jewish sorority, Iota Alpha Pi which I joined and became the president of in my second year of university. We also had 3 Jewish fraternities known as the Sammies, Zebes and Apes. I took Commerce but did not get my BCom because at the end of my third year I got my MRS.
So, this takes me to dating years in Winnipeg. My friends and I would never think of going out with anyone but a Jewish boy. We all married Jewish boys and married very young. I was nineteen when I married Barry who was a doctor and twenty-six years old. We had a large wedding at the Shaarey Zedek the synagogue that my family attended. Looking back, I feel that I was very young, unworldly leaving my parents to go to Los Angels where Barry would be a resident. I was a young girl in a new and different world! It was a challenge. Our Jewish life as we knew it was at a standstill. I had one Aunt and a few cousins that we could visit and we knew one couple from Winnipeg. There was no time to celebrate holidays and no one to really celebrate with.
California, however, was a nice place to live. We had no Winnipeg winters to deal with but also had no family to be with. Four years passed quickly, especially since we had two children. A daughter Susan who was born in 1962 and a son Bruce born in 1963. I also was fortunate to work at AT&T for 3 years.
Although as I previously said we felt like we had lost some of our Jewishness, a Bris was a ceremony that was very important to us. It was up to Barry to make the arrangements. He spoke to some of the Jewish attending doctors at the hospital. He got the name of a mohel and told my mother, who had come to help me, that the mohel had a request. The baby was to wear a cap and gown. I had no knowledge of Brises and my mother thought this was a little odd. However, we were in the United States. Traditions could be different. When Bruce was 4 days old a cousin came to babysit while my mother and I went shopping for a cap and gown. We found Christening gowns and other outfits for babies. Nothing was suitable for a Bris. I heard of a store in Long Beach that perhaps could help us in our search. I had never been to Long Beach but with directions managed to find the store. We found what we thought was a perfect outfit. It was a white cotton Carters gown that was tied at the bottom with a matching bonnet that was tied under the baby’s neck. The day of the Bris arrived and we met the Mohel. His first question to Barry was “did you bring my cap and gown from the hospital”. As an excited father Barry was so happy to find a Mohel he heard only the cap and gown and assumed it was for the baby. Fortunately, we lived a few minutes from the hospital and Barry was able to ge the cap and gown for the Mohel. Later the Mohel remarked that he thought the baby’s outfit was a little strange. Our first, but certainly not our last adventure with our son.
In 1963 we returned to Winipeg and a whole new Jewish Journey for me was established. Barry had a very large, observant family on his maternal and paternal side. So, I became immersed in all the Jewish culture of his family. My side of the family was small, and we were not as close as the Caplan/Stall family. I was twenty-three. A mother of two, naive, inexperienced and the product of a sheltered life. How did I survive? I guess that necessity was a factor. We adapted to life in the city, made friends, and carried on. The Caplan family belonged to the synagogue in the north end of town. My family belonged to the synagogue in the south end. Until our daughter Susan was twelve, we went to Rosh Pina with the Caplans. One incident that I clearly remember took place on the High Holidays in about 1969. We never joined the synagogue as Barry’s parents looked after our High Holiday tickets and with Barry’s work schedule as a Urologist who was on call every third weekend and every third of fourth night, he was not able to commit to going to shule. To get back to the holiday service the Rabbi spoke about membership in the synagogue and its importance in Jewish life. I felt he was looking directly at me as he made this appeal. On the way home I said to Barry that we must join the synagogue. It is a priority in our lives. As Susan’s Bat Mitzvah approached, I had a problem. Our children attended Ramah day school but lessons for your Bar /Bat Mitzvah and the ceremony, took place at the synagogue that you belonged to. In my mind I had no choice. To drive twice a week to the north end when it could be very cold, icy streets and a huge distance of a half hour was beyond my scope of reality. So, we joined the south end Shaarey Zedek Synagogue. Our son Bruce had his Bar Mitzvah in 1976 at the Shaarey Zedek and our son David who was born in 1971 completed this cycle.
While raising my family I was involved in Hadassah and National Council of Jewish Women. I became president of the chapters that I belonged to and was actively involved in both. I also volunteered at the Shaarey Zedek in a lunch program for seniors. Being in shule, whether as a volunteer or at a service or program was always an important part of my life. When my husband Barry retired in December 1999 we started coming to St. Petersburg for the winter. One of our first projects was to find a conservative synagogue. How fortunate we were to discover CBI.When we got home that spring, we started going to service every Saturday and this continued until Barry’s passing. I continued to attend until Covid and the two-year remodeling of our synagogue began. Our renovations are almost complete, and my family and I will be able to return to our beloved Shaarey Zedek for the holidays this year and I will return to my weekly Saturdays at shule.
Jewish holidays are a special time in our family. Last Rosh Hashanah my daughter Susan and I continued the family tradition of a luncheon on the first day of the holiday. This was held at her home. How wonderful that first to fourth cousins, machatunim and those close to the family gather to enjoy this holiday. I have been in touch with a cousin in Winnipeg to check on the first Seder for this year. My children are coming to Winnipeg from Vancouver, and we look forward to enjoying the Seder with the extended family again. This year we will probably have thirty attending but often there are many more.
When I speak of the synagogue and the importance of it in our family life, I cannot help but think of the day of Barry’s passing. I came into his hospital room and his first word was shule. I immediately called the synagogue, spoke to Rabbi Green and within a half hour he was at Barry’s bedside, singing and reciting prayers. How fortunate we are to have a religion and a life that makes us feel involved, loved and able to pass away in what we would consider a dignified and peaceful manner. As I write these words tears stream down my face and I realize how fortunate I am to have been born Jewish.
I truly feel that I could end my Jewish Journey here, but life goes on after the loss of loved ones. For six and a half years I have been a widow. My friends hate that word, but I can’t say that I am alone. That is not true. I have a wonderful family, friends and a full life. I come to Florida for the winter, I can travel with my daughter, I visit my children and grandchildren in Vancouver, I enjoy the cultural life in my two favorite cities and much more.
I feel that life has been good to me. I have three children, six grandchildren, many friends, good health and the ability to enjoy life. I have truly been blessed.
BACK ROW L – R: Sheri Winters, Bruce Caplan, Sandra Caplan, Susan Billinkoff, David Caplan, Cindy Switzer
Front Row L – R: Asher Billinkoff, Maia Caplan, Annie Caplan, Layla Switzer-Caplan, Max Switzer Caplan, Jordan Billinkoff
Features
Is Hamas a “treatable” cancer?
By GREGORY MASON If we define Hamas as a cancer, can we devise a strategy to, if not defeat Hamas, at least manage it? Is Hamas “treatable?”
Defining treatable cancer
Although the cancer charities like to promote the notion that we are winning the war against cancer, a reference that confirms the suitability of conjoining cancer and Hamas, the reality is that five-year survival rates are increasing only slowly. While curative therapies continue to improve, early detection —encompassing both greater testing participation and technological advancements in testing —appears to be the most crucial factor in lengthened survivability.
The key treatment condition is the stage at which cancer becomes known. The typical staging has four levels, where the tumour:
- remains entirely within the margins (edges) of the organ
- reaches the margins.
- moves beyond the margin and invades the surrounding tissues.
- move another organ or system.
Sometimes oncologists refer to precancerous growths as “stage 0” when a surgeon removes a skin lesion as a precaution. Progression among the cancer stages is known as metastasis.
Most important is to understand that the five-year survival standard includes no reference to quality of life. Most cancer treatments compromise quality of life.
Patients often assume the word “cancer” means a death sentence. Yet if detected early, the idea of “treatable cancer” invariably creates a sense of optimism since it also implies a course of action leading to a “cure.” Most oncologists are wary of raising false expectations when discussing the nature of a patient’s condition and the options for treatment.
Three conditions mark a treatable cancer. - Treatment options exist.
- Actions are feasible – the patient resides where the technology, talent, and treatments (medications) are available.
- Patients receive no guarantees that exist for a cure (complete remission), extension of life, or improved quality of life.
Treatment outcomes for cancer exist in several dimensions: the extension of life, the quality of that life, and the difficulty of the treatment. Patients and physicians face complex trade-offs, where the difficulty of the treatment versus the expected gain in quality of life may induce the patient to curtail active treatment. The patient submits to the inevitable and enters palliative care.
Setting aside voodoo, cancer treatments include surgery that targets specific tumour sites, chemotherapy that uses a cocktail of chemicals that targets cancerous cells without affecting healthy tissue, and palliative care. Palliative care accepts the inevitable course of disease leading to death.
The final issue is that a systemic cancer, such as lymphoma, stands in contrast to a tumour, which exists at a defined point. Treatment is different for each type. Systemic cancers require chemotherapy, while point cancers require surgery.
Hamas as a cancer.
Some may object to my characterization of Hamas as a cancer since they see Hamas as freedom fighters for Palestinian independence. No comment. No apology.
The origin of Hamas is the Muslim Brotherhood, which started in Egypt during the late 1920s as a labour movement among Suez Canal dockworkers, led by Hassan al-Banna. Its goals were to spread Islam across the Arab world, oppose colonialism (primarily British and French) and promote the Arab mission in Palestine. This movement has spread rapidly throughout the Middle East and beyond.
Hamas (Harakat-al-Muqawama-al-Islamiya or “Islamic Resistance Movement”) was established in 1987 following the first intifada, when Arabs living in Gaza, Judea/Samaria and East Jerusalem engaged in a violent protest against what Hamas and other groups perceived as unjustified Israeli governance over their lands. A core goal was to build support for the Muslim Brotherhood, which had lost support to Palestinian Islamic Jihad (PIJ) sponsored by Iran. It is one example of the conflict between Sunni Islam (Muslim Brotherhood) and Shia Islam (PIJ).
Rather than an isolated tumour, Hamas in Gaza is but a derivative lesion of the broader Muslim Brotherhood cancer. Although not part of the Palestinian Authority, it is the most popular movement in the West Bank. It may well have had a hand in the weekend attack in Jerusalem that killed six and injured 13, although many malign actors are available.
Another Muslim Brotherhood lesion is the Hamas leadership that has remained ensconced in luxury Qatar hotels. Israel’s recent attack on the Hamas leadership in Qatar is another attempt to excise the tumour, with a subtle twist. Qatar has operated duplicitously. On the one hand, it has sheltered Hamas leaders and shovelled buckets of money to support their war against Israel while also serving as a “neutral” mediator in the hostage negotiation. Along with Iran and Türkiye, it is a significant funder of the Brotherhood, not only throughout the Middle East, but also in Europe and North America.
Qatar has also opened a series of tumours in post-secondary education, especially in its funding of elite universities. This aligns with the long view inherent in radical Islam and the Muslim Brotherhood. Funding “endowed chairs” enables external funders to circumvent standard academic hiring procedures, placing academics with specific viewpoints in key academic positions. This becomes a critical element in the metastasis of radical Islam. In addition to promoting Islam and an anti-Israel perspective, these faculty members work in partnership with post-modern ideologies that undermine recognition of the past achievements of Western civilization. This is not to defend the past, as much exists in Western history that needs correction.
Defeating Hamas: Tactical win or strategic loss?
Israel’s goals in Gaza have fluctuated, reflecting its extraordinary duration and the existence of the hostages. Many do not want the Netanyahu government to proceed with the final expulsion of Hamas from Gaza. Most opponents to such a campaign within Israel fear it is not possible without massively increased civilian casualties, further hostage deaths, and a prohibitive cost in soldiers’ lives for the Israel Defence Forces.
In addition to the potential costs, commentators such as Andrew Fox believe it is not possible to eliminate Hamas. His essential point is that Hamas has shown a remarkable capacity to adapt. However, he has applauded the attack on the Hamas leadership in Qatar.
The situation has become dire. First, throughout the Middle East, a multitude of cancerous lesions exist in the form of radical Islamic parties vying for control. In the West Bank, in addition to Fatah, the Palestinian Authority (PA) includes other factions such as the Popular Front for the Liberation of Palestine (a Marxist-Leninist group), the Democratic Front for the Liberation of Palestine, the Palestinian Peoples Party, and the Palestine Popular Struggle Front. Not part of the PA, but very influential and popular are Hamas and Palestinian Islamic Jihad.
In Gaza, in addition to Hamas and Palestinian Islamic Jihad, the major political factions include Fatah (much weakened since 2007), a range of Salafi-Jihad Groups, and the Popular Front for the Liberation of Palestine, all of which vie for support. Finally, in addition, several clan-based militias are operating, which Israel currently funds and arms, primarily to irritate Hamas.
A multitude of factions may arise to fill the vacuum if Hamas disappears. Indeed, none are anywhere as strong and capable as Hamas was. But deep pockets exist in the form of Qatar, Türkiye, and Iran to rebuild Islamist military capacity in Gaza.
The many points of radical Islam, comprising funding in Western universities, the mass migration that results in multiple Western societies being unable to integrate newcomers, and post-modern ideas infusing government and corporate management, have merged to create a systemic cancer that seems impervious to treatment, certainly to precise tumour excision.
Israel can play a furious whack-a-mole model of surgical strikes to excise the many tumorous lesions originating from the Muslim Brotherhood. And it may succeed in bringing Hamas to the table to release the remaining hostages and cease its Gaza operations. Israel can score a tactical victory.
But if the West declines to address the systemic cancer of radical Islam and Hamas reconstitutes itself in the West Bank, a strategic victor will elude Israel, and it will return to excising yet another tumour.
Israel’s refusal to wage the information war and Western leaders losing their way and becoming politically indebted to recent migrants may become the strategic errors prolonging the conflict.
Features
Seeking gangsters, must speak Yiddish: Bringing the Hasidic underworld to life in ‘Caught Stealing’
By PJ Grisar September 3, 2025
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
A duo of burly, gun-toting Hasidic gangsters and their doting bubbe are the breakout characters in Darren Aronofsky’s Caught Stealing — at least, for figures not of the feline variety. To bring them to life, the film had a secret weapon: a Yiddish whisperer.
Motl Didner, program director for the National Yiddish Theatre Folksbiene, first heard rumblings of the crime caper through a casting notice seeking Yiddish-speaking actors. He didn’t know the notice was for an Aronofsky film, but he passed the details along to members of the company, and even sent in a self-tape to be considered for a role.
Later, the production got in touch to use him as a Yiddish coach.
“That’s when I found out who exactly it was that I lost out to,” Didner said in a phone interview. “I don’t feel so bad about losing out to, like, Liev Schreiber.”
Didner worked with Schreiber, Vincent D’Onofrio and Carol Kane — respectively playing a pair of frightening drug lords and their grandmother — settling on a Hungarian dialect for their dialogue, and even rewriting some of their Yiddish lines. (The dynasty to which the brothers belong is never specified, but their scenes with Kane were filmed on location at a Lubavitcher household in Crown Heights, Brooklyn.)
The duo show up as a threat to the film’s protagonist, Hank (Austin Butler), who finds himself caught in the middle of their quest to recover piles of money from other ethnic gangs in 1998 New York City.
Kane, Didner said, took naturally to the mamaloshen. While she isn’t conversational in Yiddish in real life, her breakout role was as a Yiddish-speaking immigrant in Hester Street, and she more recently had Yiddish scenes in the Amazon Prime show Hunters.
Schreiber, for his part, sang Yiddish songs growing up, and “had an ear for it,” Didner said.
D’Onofrio, who isn’t Jewish, was “really kind of thrown deep into the Jewish world,” Didner said, but was very meticulous in getting his “meshugenahs” on point. Crucially, he nails the pronunciation of his beloved bubbe’s title: For native Yiddish speakers, it sounds more like “boh-beh” than “bubbie.”
Didner was on set for the scene in which Butler’s Hank slurps a bowl of matzo ball soup with the brothers. Somehow, word spread that the Oscar winner was shooting in the neighborhood, something of a novelty for the Hasidic enclave. Evidently the heartthrob has a young Chabad fan base.
“When filming wrapped at the end of the day, there were a couple hundred teenage girls waiting to get a glimpse of Austin Butler,” Didner recalled. It was like the reception of the Beatles or, better yet, Elvis.
Didner wasn’t the only dialect coach for D’Onofrio and Schreiber; they had a separate one for English.
“Darren Aronofsky was very specific,” Didner said of “the boys” — how Aronofsky referred to the characters. “He didn’t want them to speak English with a Yiddish accent.”
Instead, they speak with Hank in a measured, yet still menacing, American aksent. It’s when they discuss how to handle him — and whether he deserves to be roughed up — that they revert to Yiddish.
There were also separate consultants, Didner said, to make sure the customs included in a bustling pre-Shabbat sequence at Bubbe’s house were authentic.
Didner saw the film over the weekend, and was happy to see diverse languages included in it.
“There’s also Spanish and Russian in there,” Didner said, adding he hopes that linguistic richness is “part of an increasing trend that people are looking for that sort of authenticity.”
PJ Grisar is a Forward culture reporter. He can be reached at grisar@forward.com and @pjgrisar on Twitter.
This story was originally published on the Forward.
Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.