Features
Shindico celebrating 50th anniversary this year – the Sandy Shindleman story
By BERNIE BELLAN Anyone who has ever driven through Winnipeg is bound to have noted the very many buildings – including strip malls, shopping centres, office buildings, and apartment buildings, that bear the name “Shindico”.
This year marks the 50th anniversary of the founding of Shindico. While its name may be familiar to most Winnipeggers, there’s not a lot that’s been written about how Shindico came to be.
Recently I had the chance to speak with Shindico founder Sandy Shindleman who, now 68, started Shindico when he was only 18.
Anyone who knows Sandy is familiar with his wry wit – and often self-deprecating style. In many ways his story is similar to the stories of many other self-made entrepreneurs within Winnipeg’s Jewish community.
Born in a small town – in this case Portage la Prairie, Sandy was one of three brothers, (the others being Robert and Daniel). The brothers’ parents, Eddie and Claire (née Abells), are both deceased, Eddie having died in 1998, while Claire died in 2019. Eddie’s brother Jack, who worked with Eddie in the grocery store that Eddie owned in Portage (known as Greenberg’s Grocery), passed away in 2020.
Eddie Shindleman’s own father came to Canada in 1912 – from Ukraine (which was then part of Russia, Sandy reminded me.) Claire’s parents were from Belarus. Like many other Jewish immigrants, Sandy’s grandfather went into the cattle business – which Eddie Shindleman remained very much involved in, operating an abattoir (slaughterhouse) in Portage for many years.
Sandy recalls his years growing up in Portage with fondness. There were about “25-35 Jewish families in Portage,” he recalls, many of whom had arrived there after World War II.
The grocery store that his father ran was actually purchased from Eddie Shindleman’s brother-in-law in 1967. Prior to that Eddie had managed the store. As well, Claire and her brother owned a motel in Portage, the “Westgate Inn,” which remained owned by the Shindleman family until this month.
I asked Sandy about the spelling of the name “Shindleman.”
Shouldn’t it be spelled “Shindelman,” I wondered?
His father misspelled it, Sandy said. It should have been “Shindelman,” not “Shindleman.” I asked whether “shindel” meant something in Yiddish. He answered that the family thought it meant “roofer,” but when I checked, the word “shindle” actually means scissors in Yiddish.
While Sandy did work some in the family grocery store, he also had occasion to help his father with the abattoir – which leads to a great story I’d first heard Sandy tell back in 2018, when I had invited him to speak to a group that I had helped start at the Rady JCC (along with Tamar Barr), known as the Jewish Business Network.
The story of the bull and “old man Schweitzer”
When I spoke to Sandy again recently, I invited him to repeat that story because it was both funny – and insightful.
The story goes like this: “I was 14 years old. The store was open till nine o’clock on Friday.” One Friday, on a June evening, after the store had closed Sandy’s father asked Sandy to go out to a farm owned by someone Sandy knew only as “old man Schweitzer.” (He never did find out Schweitzer’s first name, he told me.)
Schweitzer lived on an 80 acreage farm, Sandy continued, but he didn’t grow anything. He didn’t even have any cattle or chickens. All that he had was a bull and he wanted to sell his bull to Eddie Shindleman.
But old man Schweitzer didn’t drive. He didn’t own a truck. All that he owned was a tractor, Sandy said.
“He drove into town and he shopped at my dad’s store on a tractor because you didn’t need a driver’s license to drive a tractor. And as far as I know, you still don’t. But the tractor was open – like it didn’t have a closed cap.”
Now, at the time, Sandy was only 14 years old. Here he was, being asked to drive out to a farm – and pick up a bull. He said that he already knew how to drive a truck (even though he wasn’t legally supposed to be able to do that), so he went to Schweitzer’s farm in a five-ton truck, along with a hired hand who worked in the abattoir.
Eddie had given Sandy a blank cheque to take with him. Eddie had told Sandy to offer Schweitzer a fair price for the bull and not to try and take advantage of him. Sandy said he looked the bull up and down and offered Schweitzer $420 – which Schweitzer accepted.
So, Sandy and the hired hand loaded the bull on to the truck – which was quite a job, since it turned out the bull weighed 1400 pounds.
It was past dark when Sandy got back to Portage. “I drove by the store. My dad came out and climbed up on the truck and looked at the bull. And he said, ‘How much did you pay for it?’ I said ‘$420.’
“And he didn’t say good job, bad job, nothing.”
Now, Sandy had thought that his father wanted the bull for slaughter, since it was June and Eddie was going to need a lot of ground beef tor the upcoming Portage fair. But when Eddie took a look at the size of the bull, he realized it was too big for him to slaughter. “It would have broken the hoist,” Sandy explained.
Instead, Eddie decided to ship the bull to Burns Meats in Winnipeg.
“We had a special relationship with Burns Meats,” Sandy explained. “We provided a lot of their kill on a weekly basis. And so they treated us well. And we always sold things dressed weight. So it didn’t matter if the thing was full of water, it was dressed weight on the rail.”
Another week went by, and Burns Meats had sent a cheque for the bull. It was for $1,000.
Eddie didn’t say anything immediately when he saw how much the cheque was for.
Sandy said though, that later that day, when “there’s a lull in the store at six o’clock – when everyone’s eating dinner…my dad said, ‘What did you think of the bull sale?’ I said, ‘Well, I think I should quit school. I’ll buy a bull or two a week. And I’ll make more than you’re making standing here in the store.’
“ ‘Yeah.’ he said, ‘Could you have bought it for $350?’ I said, ‘Should I have?’
“He said, ‘no.’ He said, ‘What if old man Schweitzer didn’t take your offer and shipped the bull himself?'”
Eddie did some figuring how much it would have cost Schweitzer to ship the bull and came to the conclusion that Schweitzer would have “got about $780, not $420.”
So he told Sandy to go back to Schweitzer’s and write him another cheque for $400.
Sandy said that when he went back to Schweitzer’s, “I didn’t know that old man Schweitzer had hair because I’d never seen him without” the white hard hat he always wore.
But, he said to Schweitzer: ” ‘Mr. Schweitzer, I made a mistake on the bull. I misjudged the weight. And I have a check here for you.’ And I slid the check across his round table.”
Schweitzer though, said that instead of accepting the cheque he wanted to sign it right back over – and use the money instead as credit for groceries in Sandy’s father’s store.
But when Sandy returned to the store with cheque in hand, as he described it: “My dad is in the corner at the store, leaning over looking out the door, and I see he’s tearing up the check that I gave him. And I said, ‘Why are you doing that? He said, ‘Well, let Trudeau pay for half his groceries.’ “
The moral of the story though – and one that Sandy says has stuck with him throughout his business career, was “I realized that we were succeeding. These were customers. We succeeded by helping others succeed.”
Sandy ventures into real estate at age 18
How Sandy Shindleman came to be involved in real estate is another good story. As he tells it, there was a certain real estate salesman in Portage by the name of Danny Maxwell. According to Sandy, Maxwell told him he had to work only a couple of hours a week in order to make what was a pretty good living, so the idea of venturing into becoming a real estate salesperson had great appeal for someone who was still a teenager.
As he says, “it seemed like an easier way to make a living than what we were doing – standing in the store, carrying bags of flour, sacks of potatoes and cutting meats, et cetera – and kind of being stuck in one place. So, it seemed to me that that was something that should be explored.”
Sandy wrote the real estate licensing exam while he was still in high school. The exam was proctored by the Yellowquill junior high school principal (which was, by the way, not the junior high school Sandy attended).
With real estate license in hand, Sandy decided to make the big move to Winnipeg – on his own.
His first sale, he says, came courtesy of Zivey Chudnow, who owned a building in the Inkster Industrial Park (at 11 Plymouth; it’s now an Amazon warehouse) that he wanted to sell.
Sandy explains that he got to know Zivey when Sandy was only five years old and “used to shag golf balls for him” in Clear Lake.
But, that first successful foray into the real estate business did not lead to a whole series of other successes. As Sandy notes, “after that, I couldn’t make another sale because who’s going to buy anything from an 18-year-old farmer who doesn’t know anything about real estate? In commercial real estate, your buyer knows more than you and the seller knows more than you, but to sell a house, you know, what do I know about a house? I lived in a house. That was about the extent of it.”
So, he thought he might have better luck trying to sell farms. After all, he grew up in Portage and knew a lot about farms. That, too, didn’t pan out: “I wasn’t that successful selling farms. I put an ad in the paper to attract buyers and I tried to sell farms,” but without any success.
Instead, he decided to try his luck at buying some properties himself. “I bought some commercial buildings in Winnipeg and Portage – old buildings, you know, two suites upstairs that shared a bathroom and, you know, old grocery stores that were junk. One of them is still standing, 618 Saskatchewan Avenue West. The other ones aren’t. They fell down, I imagine.”
Things started to change for the better though when Sandy (who, by this time was joined by his older brother Robert) saw an empty Co-op store at 1068 Henderson Highway. Next to it, he says, were “a library, car wash, a Dairy Queen, and a gas bar.” The Co-op owned everything, and Sandy decided to make an offer to purchase what is now known as Rossmere Plaza from the Co-op, which was accepted.
Shindico begins a long and successful relationship with the Akman family
The purchase was completed with the Akman family, and the project was managed and run by Shindico (Sandy says the development was originally built by the Simkin family in the 1960s.) For Sandy, making that first major acquisition proved to be the beginning of a long relationship with the Akman family – something that eventually ended with Shindico acquiring Akman Management in 2023 from Danny Akman.
It was not long after that Sandy saw another opportunity when an empty Loblaws store on Pembina Highway was also for sale. As he says, it was around 1982, and the market for retail was “dead… There were a lot of experienced people that did office leasing, industrial, land, and apartments But retail – there was no glamour in that, so it wasn’t crowded.”
I asked how he financed those early acquisitions? Sandy explained that there were a lot of trust companies at the time – almost all of which have disappeared, but they were willing to lend him money. His approach, he noted – and it’s been his approach throughout his business career, he said, is to “work backwards. I find out how much rent something could produce. And then how much would I have to spend to get that rent?
“Do I have to build a building? Do I have to renovate the building and buy the building? And would the rent allow me to borrow most of the money? Then I would know how much I could pay for it.”
In addition to the trust companies, there were a lot of other “small lending institutions” around that time, he said. Lending “was a competitive business” and Shindico was forging a reputation as a prudent manager with a sophisticated leasing platform, attractive to market tenants. Sandy noted, for instance, that in the early years a lot of the properties Shindico developed were formerly gas stations because gas stations were “closing at that time. The lots were too small for the kinds of uses that they (service stations) have now.”
Sandy also pointed out that a lot of the over 180 properties that Shindico has owned in Canada and the United States over the years, have had the same tenants, such as Domino’s Pizza and Macs Milk Stores. Shindico still owns and operates over 160 properties in Canada and the United States, he added.
But, as Shindico grew, it began to branch into other areas of real estate beyond strip malls. Later on in its growth, Shindico also began Big Box development with companies, such as Walmart, Best Buy, Costco, Real Canadian Superstore, Ashley Furniture, Sobeys, and Safeway. Shindico has also been active in the Tenant Representation business, finding suitable spaces for business like Sobeys, Starbucks, Boston Pizza, Popeyes Chicken and several more. Examples include Grant Park Festival and Grant Park Pavilions (on Taylor Avenue), which are continually expanding. Shindico’s most recent success has been to bring Costco to its Westport development in Winnipeg. This is a much needed fourth store in Winnipeg and will serve all of Western Manitoba, and bring an exciting mixed use development to the area.
A key milestone for Shindico was diversifying into the acquisition and management of apartment buildings in 1984 when it purchased: Number One Evergreen Place – where Sandy and his wife Diane lived for a time.
More recently Shindico has developed purpose built apartment buildings, starting with the Taylor Claire on Taylor Avenue (named for the Shindleman brothers’ mother), followed soon thereafter by the Taylor Lee (named after their good friend and contractor, Robbie Lee) just down the street. Sandy says there will be more apartment buildings on Taylor Avenue in the future.
I asked him why Shindico waited so long before it began moving into the building of apartment buildings? He answered that “I didn’t have the money. You need a lot of money. You know, you’re not pre-leasing them. I can’t get you to sign a lease for three years from now.”
Always cautious in his ventures, Sandy said that for years he also had wanted to get into the personal storage business. “I wanted to be in personal storage probably for 25 years,” he said, “but I couldn’t figure out how to get the equity to build one because again, you don’t sign a lease three years in advance for your personal storage. You can’t pre-lease it. You have to learn that business and learn the market before you could” get into it. But Shindico now owns two personal storage locations – one in Transcona and one on Waverley.
Shindico’s many generous contributions to Winnipeg…and Portage
If I had wanted to write a story detailing all the many facets of Shindico’s business, however, this already very long story could have gone on for many more pages – and even though I suppose anyone reading it might seem like it’s really just a promotional piece for Shindico, I would argue that Shindico is one of Winnipeg’s truly great success stories that doesn’t seem to get very much recognition in the media.
Shindico and the Shindleman family are proud supporters of the communities in which they live, work, and play. Through generous donations to the Health Sciences Centre Foundation and investment in the Shindleman Aquatic Centre in Portage la Prairie, the Willow Tunnel at Assiniboine Park & Zoo, The Canadian Museum for Human Rights and Edward Shindleman Park in Winnipeg, they continue to support important initiatives that are close to their hearts and provide access to great spaces for all to enjoy.
Shindico has produced a very slick four-minute video, which can be viewed on YouTube and the Shindico website, that highlights the tremendous growth that the company has undergone in its 50 years of existence, but my interest in writing stories that have a business component is to try and shy away from analyzing financial aspects that might make one business more successful than another. Instead, I’ve always been more interested in individuals’ personal stories – and what made them tick.
Sandy’s trip to Russia in 1991 – when Russia was in total upheaval
Since Sandy Shindleman is such a great story teller (which I first learned when I heard him at that Jewish Business Network meeting eight years ago), when I spoke to him for this story I asked him to repeat a story he had told about a trip he took to Russia back in 1991.
Sandy has often been called upon to give lectures about commercial real estate in a great many different cities, but it was that trip to Russia which might be the most memorable of any of his many trips.
Readers might recall that 1991 was one of the most turbulent years in Russian history. Mikhael Gorbachev, who was Soviet President and General Secretary of the Communist Party at the time, had announced that there were was to be a free election in what was then still the Soviet Union, but chaos was descending upon Russia as old-line Communists were reluctant to cede power and the pro-democracy forces, led by Boris Yeltsin, were anxious to democratize the country.
Sandy had been invited to give a lecture on commercial real estate by someone from within what was by then known as the Russian Federation (although he says he’s not really clear where the invitation came from). He recalls taking a flight from Montreal to Paris, then on to Moscow, where he was joined by two other guys who were also supposed to be giving lectures on real estate.
But, as Sandy describes it, “I landed and the other two men were there. And I didn’t realize that they were both former CIA guys, because they spoke Russian.”
All hell was breaking loose in Moscow at the time, but Sandy says he was totally oblivious to what was happening. “I didn’t know what was going on. There’s no television, there’s no Tom Brokaw explaining to us what’s going on. Bernie Bellan isn’t writing about it. There’s just a bunch of people running around, and we really didn’t know what we were looking at.”
I asked him whether he ended up giving a lecture? Sandy says he did, but “we were supposed to have simultaneous translation, which we didn’t. We had a guy – Vladimir, who was supposed to help,” but Sandy says he doesn’t really know what Vladimir’s role was.
Shindico moves into the construction business
Getting back to the current moment though, given Shindico’s tremendous growth, I wondered what might lie ahead for Sandy Shindleman. He says that the management of the company is in excellent hands, with Alex Akman now Chief Operating Officer, Leanne Fontaine, Chief Financial Officer, and Justin Zarnowski, In-House Legal Counsel.
That brought me back to asking about Shindico’s acquisition of Akman Management in 2023. According to a press release issued at the time, Akman Management portfolio consisted of “1,200,000 square feet of property across 1,000 multifamily units and 18 commercial assets.” The integration of Akman Management resulted in “a 42% increase in staff at the Shindico Group of companies”, and Sandy says “it was great to acquire a like-minded family style company made up of folks that you would want to have lunch with”.
The year 2023 was also an exciting one for Shindico in that it marked the founding of SNR Construction Ltd, a general contracting division in the Shindico Group of Companies. SNR recently completed an 84,000 square foot warehouse for Shindico in the St. Boniface Industrial Park, and is working on a wide array of multi family and retail projects across the Shindico portfolio.
Considering how successful Shindico has been, I wondered whether Sandy ever thought of taking Shindico public and allowing investors to buy stock in it?
Sandy says he’s not interested in going public, saying “we’re a family office, family business – Alex, Justin and Leanne and others. We’ve got a, a kind of a management group of at least a dozen… We’re just a small company…we can have the leverage of running real estate.”
By the way, Sandy’s brother Robert, Executive Vice President of the Shindico Group of Companies, is an important part of the organization, overseeing property development, operations, and management. Sandy’s wife, Diane, is also very involved in the businessm- as Executive Vice President, Finance. Their daughter, Annie, a graduate of Gray Academy, is currently enrolled in the Asper School of Business. “Perhaps, one day, my daughter might join us,” Sandy said, but in the meantime, as he says in the 50th anniversary Shindico video on YouTube, his goal for Shindico “for the next 50 years is supporting and leading all our professional management to grow.”
Features
Why Teachers Are Exploring Sound Buttons for Classroom Activities
A single correct-answer chime can make a shy student sit up a little straighter. Teachers notice moments like that. Small sounds change how a room feels, and how a room feels shapes how students learn.
That is why more teachers are exploring sound buttons. One tap plays a drum roll before a quiz answer, applause for a finished project, or a ding to start a new task. The tools are free, quick to use, and fit almost any subject. They give teachers a fresh way to keep students curious and involved.
What Is Drawing Teachers to Sound Buttons?
Teachers are always looking for simple ways to keep students engaged. Many classroom tools take time to set up, need training, or cost money. Sound buttons avoid all three. A teacher can open a page, tap a sound, and see the whole class react.
Students also respond to sound almost instantly. A sudden drum roll grabs attention faster than a spoken reminder. A cheerful sound rewards effort without stopping the lesson. These quick reactions make sound buttons feel useful from day one.
Flexibility adds to the appeal. The same set of sounds works for a morning math quiz and an afternoon story. Teachers can match each sound to the activity’s mood.
How Do Sound Buttons Change the Feel of Classroom Activities?
Many classroom activities follow a familiar routine. Students answer, the teacher responds, and the lesson moves on. Adding sound breaks that pattern in a positive way. Used by teachers in a variety of classroom activities, SoundButtonsLab.com is a free soundboard offering sound buttons for classroom activities and sound effects for children’s pronunciation training. The site notes, “A simple sound can change how a whole class responds to an ordinary moment in the lesson.”
That change often shows up in student energy. A drum roll before an answer makes everyone lean in and wait. A cheer after a correct response turns one student’s win into a shared moment. Even quiet students tend to join in when the activity feels like a game.
Sound also adds structure. When each sound means something specific, students learn the routine quickly. A ding can mean start, and a chime can mean stop. That predictability helps lessons run smoothly with fewer reminders.
What Does Research Say About Game-Like Learning?
Adding game elements to lessons is more than a fun trick. A meta-analysis by Michael Sailer and Lisa Homner reviewed studies on gamification in learning. They found small but positive effects on students’ learning, motivation, and behavior.
Sound buttons bring several game elements into a classroom at once. They add suspense, instant feedback, and moments of celebration. A quiz with a drum roll and a correct-answer chime feels closer to a game show than a test. When students enjoy the format, they are more willing to practice and try again after mistakes.
Which Classroom Activities Work Best With Sound Buttons?
Sound buttons fit nearly any lesson, but some activities benefit the most. These four are easy places to start:
Quiz Games
Quizzes become exciting with a drum roll before each answer and a chime for correct ones. Teams can compete for points while the sounds keep energy high. Students often ask for review games once sounds become part of the routine. Keeping the wrong-answer sounds gentle so no one feels embarrassed.
Reading and Pronunciation Practice
Teachers can record words or sounds on buttons for students to hear again and again. Kids tap, listen, and repeat until the pronunciation feels natural. Hearing the same clear model every time helps them notice small differences. A cheering sound rewards each new word they master.
Transitions and Routines
Moving between activities can waste valuable class time. A short ding can signal clean-up time, and another sound can mark the start of a new task. Students learn these cues quickly and respond without repeated instructions. Smooth transitions leave more time for learning.
Celebrations and Rewards
Applause or kids cheering can mark a finished project or a goal reached. These sounds make effort feel noticed and valued. Save big celebrations for real milestones, so they keep their meaning. A small reward sound can still mark everyday wins.
How Do Sound Buttons Help Different Kinds of Learners?
Every class includes students with different strengths and comfort levels. Some speak up easily, while others hold back. Sound buttons give quieter students a low-pressure way to join in.
Engagement matters for every learner. A review by Jennifer Fredricks, Phyllis Blumenfeld, and Alison Paris described engagement as behavioral, emotional, and cognitive. Students who feel involved are more likely to stay focused and keep trying. Sound buttons touch all three areas. Students act on cues, enjoy each sound, and think ahead to the next question.
How Can Teachers Get Started Without Overdoing It?
Start small. One or two sounds used well beat a dozen used randomly. Try these simple steps:
- Pick one sound for attention and one for celebration.
- Explain what each sound means before using it.
- Preview every sound to make sure it fits the age group.
- Keep the volume comfortable for the whole room.
Once students know the routine, add new sounds slowly. Let students suggest favorites now and then to keep things fresh. A thoughtful start keeps sound buttons fun for months instead of days.
Features
Arabs in the coalition – yes or no?
By MARTY GREEN The Jewish People are facing a moment of decision today which will define who we are for generations to come. Should we, or should we not, form a coalition government with the Arab parties?
There was a moment in our recent history where we faced a parallel question…or, if not in our actual history, at least in the historical narrative which defines us. I am talking about Leon Uris’s masterwork, “Exodus”. I read it as a teenager, and I can’t imagine that there are many Jews my age whose worldview was not fundamentally influenced by that story.
Our protagonist, Ari Ben Canaan, grew up close to the Arab village of Abu Yesha, where he became close friends with the mukhtar‘s son, Taha. Now, twenty years later, on the eve of the War of Independence, Taha’s father is gone and the young man is now the village leader. Arab irregulars have made themselves at home in the village, and are preparing there for the coming assault on Gan Dafna. Ari goes to see his old friend to ask for cooperation. (I am paraphrasing here:)
“You said we would always be friends.”|
“Times have changed. I am an Arab.”
“You are first of all a human being.”
“What do you expect me to do?”
“If you don’t rein in the irregulars we will have to attack Abu Yesha.”
“Is that what you want to do?”
“What do you expect me to do?”
The two are at an impasse. Then Taha speaks: “You said we were brothers, didn’t you? Well, if that is true, if you really meant it, then give me Jordana. Yes, give me your sister to be my wife; to bear my children…”
Ari’s fist shot out, sending Taha sprawling to a corner. He leaps up and instinctively grabs his knife and raises it towards Ari…
Now, let us pause in the telling, because I remember how I felt when I read this as a teenager. And I feel very differently when I read it today. Who was in the wrong? Was Taha in the wrong for demanding Jordana as a sign of brotherhood? Or was Ari wrong for responding with outrage?
I am all but certain that the answer to those questions is glaringly obvious to everyone who is reading here. And I am further all but certain that half of you choose Answer A and half of you choose Answer B.
Because that is exactly how the Jewish People appear to be divided on the question of whether or not to form a coaltion with the Arab parties who hold the balance of power. And the decision we make will have consequences just as far-reaching as the (fictional) decision made in the spur of the moment 80 years ago in the village of Abu Yesha.
Ari stood there dumbfounded by what he had done, unable to find the words to explain. But Taha understood perfectly well.
“Never mind”, he spoke. “You’ve told me everything I need to know. Now get out of my house, zhid!”
(It happens that the only copy of Exodus in my possession is an old samizdat version from the Soviet Union, kindly given to me many years ago by an elderly Russian immigrant. I couldn’t resist the chance to offer Taha’s final words using that particularly expressive insult from the Russian original. It also explains why my quoted passages are inexact, having passed from English to Russian and back again.)
And what is my point with all of this? It is the question of whether we should offer the Arab parties a place in the coalition government. From reading the online discussions, it is quite clear to me that we are just as divided on this question as we are on the Exodus question…should we or shouldn’t we. And each opposing side is equally vehement in the certainty that they are right.
What I can tell you for sure, is that if we make the choice which I fear, it will be just as it was between Ari and Taha. |If we manage to cobble together a coalition of parties that have nothing in common except a determination to keep 20% of our population out of the seats of power, we will have told the Arabs everything they need to know. I can only hope against hope that Eisenkot has the courage to do the right thing.
Features
Musings from Dizengoff Street – by Bruce Brown (updated Oct. 29)
(Posted Oct. 29) With a voter turnout of 77.7%. The highest in twenty-seven years and eleven election cycles. With neither block – the current coalition nor the opposition – able to form a stable majority. Nay, a simple majority. With each party having made goldarn, hifalutin campaign declarations about whom they won’t sit with. And now facing just such a choice. With each block comprised of several smaller parties -yep, Israel’s wonderful proportional representative democracy at work- having their own goldarn, hifalutin principles. And now struggling with comprise. How do you define deadlock. That’s precisely where our little shtetl finds itself.
(Posted Oct. 26) Trigger warning. Totally unscientific, totally subjective, highly generalized tour of Israeli electoral patterns musing ahead.
With election day upon us. The wife says if more of the same is voted in… she’s outta’ here. Somewhat extreme but I get her. A pretty common threat in the Shtetl these days. But that’s if you live in North Tel Aviv. While the word from stall owners of Tel Aviv’s HaTikva market and Jerusalem’s Mahaneh Yehuda market is somewhat different. While visiting the latter, the Prime Minister received a rousing chorus of the Israeli English version of Happy Birthday. Celebrating his 77th. I wish him the best… as he hopefully prepares for retirement. Which does not excuse a bottle thrown at his motorcade as he arrived – totally unacceptable! Meanwhile, those in areas like Bnei Brak, Bet Shemesh and Mea Shearim may be looking for something else. Voting for Shas, United Torah Judaism or the ilk to retain their status quo of not educating, not paying taxes and not serving. And those from the Settlements most likely casting their vote for Smotrich or Ben Gvir. Yikes! And double yikes! Our Arab co-citizens from Nazareth, Jaffa, and Umm al-Fahm most likely voting for Ra’am or the Joint List (comprising the three other main Arab parties). Speaking of which, I am pretty impressed with Monsour Abbas’s Ra’am; channeling a message of co-existence, cooperation and loyalty. Although a meaningful partner in the previous Bennett/Lapid government, still too extreme a ballot to cast. For me anyway. And supporters of the middle, -often veering to the right and comprising the current main coalition or opposition blocs- can be found throughout the shtetl. As for me. I still waver between Eisenkot or Bennett. Or perhaps Lieberman…but probably not. Message to myself – time to decide! All while under the threat of another skirmish with Iran. Who is looking to upend our democratic right but what do they know about democracy. My back-of-the-voting-envelope wisdom as we approach October 27. Vote. But vote for the right guy. Hmmm. ‘Guy’? All party leaders are men. Now where’s a good Golda when you need one. Sagacious indeed.
(Posted Oct. 22) Israel. Once famous for its Jaffa oranges. Has since offered the world so much more than just a tasty, vitamin C packed, citrus boost. We’re offering. And most of the globe is accepting. World class hi-tech, med-tech, agri-tech, def-tech (yes defense!) innovations that. Well. Simply make the planet a better place. From Intel Israel’s Pentium 4 and Centrino microchips. Where the ancient city of Jerusalem became the world’s first Wi-Fi-enabled city. How cool is that! To Checkpoint’s worldclass network firewall security systems. From Teva’s generic low-cost medications and schizophrenia and bone health treatments. To Given Imaging’s pain saving Pill Cams. To MeMed’s fifteen-minute blood tests distinguishing between infections. To Rafael and Elbit’s Iron Dome and Iron Beam anti-missile defense systems. To Ormat’s renewable energy solutions. From Netafim’s pioneering drip irrigation technology. To CropX smarter farming with less water. To Watergen and H20LL which. Now get this. Essentially turns air into drinking water. Hmmmm…. To Mobileye technology helping cars see. Yep, those dashboard beeps when approaching another car too fast was developed in our little shtetl. To Waze’s GPS navigation software. Without which we would probably make the wrong turn. And to Wiz’s cloud and AI cybersecurity platforms, sold to Google in 2026 for 32B$. In cash. The largest foreign acquisition of an Israeli company to date – not too bad! And many, many more ‘Froms’ and ‘Tos’. So now. A modest call out to all those BDS (Boycott, Divest and Sanctions) supporters. You probably don’t realize how embedded your daily lives are with Israeli invention. But don’t worry. Israel won’t sanction you. So remember. Buy Israeli!
(Posted Oct. 19) So, two runner up distinctions for my little shtetl. On the bright side. Israel is often considered to have the second highest number of listings on the tech heavy NASDAQ. Often jockeying for second place with China and sometimes Canada. The number one country, of course, is the U.S.. On the not so bright side. According to Microsoft’s 2026 Digital Defense Report, Israel was ranked the second most targeted county in the world for ‘observed state-linked cyber events’, at 210 events. The number one country here is also the U.S. (at 531 such events). Now this is a specific metric limited to particular and observed cyber activity. On a broader note, Israel’s National Cyber Directorate reported about 4,800 hostile cyber incidents in June 2026. Yes, in a single month! Somewhat daunting. And thank goodness for our esteemed IDF 8200 unit. I digress. And back to the NASDAQ listings and the MS Digital Defense Report. Guess we gotta’ take the good with the bad.
(Posted Oct. 15) Congratulations South African jurist Navi Pillay for winning the 2026 Nobel Peace Prize. Not. The Norwegian Nobel Committee announced that she won the prize “for her efforts to promote peace and international law.” Now I admittedly don’t know much about Navi other than what I just googled. Our legal scholar defended anti-apartheid activists in South Africa including Nelson Mandella and was a Prosecutor against crimes committed during the 1994 Rwandan war. But. And here I tend to agree with the shtetl voices accusing Navi of bigotry and injustice. For heading a UN Commission of Inquiry that concluded Israel of committing genocide in Gaza. And for previously serving as a Judge at that bastion of ‘justice for all’, the International Criminal Court which later served arrest warrants for war crimes against Prime Minister Netanyahu and former Minister of Defense Yoav Gallant. Granted, not during her tenure but anyway kinda’ guilty by association – there’s a pun in there somewhere. Seriously. Am just so goldarn frustrated that now another anti-Israel voice will have its day on the international stage. To promote her version of ‘peace and international law’. And the beat goes on….
(Posted Oct. 12) Thirty-eight parties. That’s right. Thirty-eight political parties are running in this year’s national elections. Meshuga! Of course. The list includes those ‘far out’ groups, such as the Garden of Eden party or the Shema party or the Eternal Covenant party. All fringe messianic slates that don’t stand a chance of crossing Israel’s 3.25% electoral threshold. Thankfully. Of this very robust list there are about twelve ‘mainstream’ parties -yes, Israel has a very broad midsection- with a reasonable chance of winning a seat to Israel’s twenty-sixth Knesset. Compare this to Canada’s political map of sixteen national parties. That’s right. Sixteen parties. Meshuga! Of course. Surprising that stable, predictable and moderate Canada has so many political colors. Of this somewhat robust list there is but a handful of mainstream parties – a pretty narrow midsection. Back to thirty-eight and as the saying goes, ‘two Israelis three opinions’. With fifteen days remaining until election day. Let the mudslinging continue.
(Posted Oct. 8): The ‘negotiations’. And I use the term loosely. Between the U.S. and Iran. So goldarn random. I wouldn’t be surprised if they are playing a kind of remote game of rock, paper. Scissors. Just imagine them. President Trump for the U.S. And. Well. Someone for Iran. Hooked up via high security internet link. Throwing out their fists. Rock. Or paper. Or scissors. Lots of confidence, that.
(Posted Oct. 6): Commemorating Oct 7 2023
Shortly after that tragic day. Visiting the haunting display of despair and hope at Dizengoff Square. The wounds still raw. Was mainly despair. With only a glimmer of hope. Overcome by the collection of bloodied and blindfolded stuffed teddy bears strewn against the Agam Fountain.
Driving home afterwards. Two songs played on the radio. One after the other. As if the music score to a very sad movie. Even today, when hearing these songs. They conjure up memories of my mindset three years ago.
George Harrison’s ‘While My Guitar Gently Weeps’. “I look at the world / And I notice, it’s turning / With every mistake / We must surely be learning / Still my guitar gently weeps…”
Paul McCartney’s ‘Blackbird’. “Blackbird singing in the dead of night / Take these broken wings and learn to fly / You were only waiting for this moment to be free / Blackbird fly / Into the light of a dark black night…”
Always remembering. But looking forward.
(Posted Oct. 1): So my daughter told me about the new apartment rental she was considering for the upcoming academic year in Jerusalem. “Third floor. Three bedrooms for three roommates. Twenty minutes from the university. Close to the bus stop. Grocery store nearby.” She itemized. Then with her next breath, “Shetler in the next building.” Kinda’ took my breath away. Is that where we live? What we’ve become? What pre-occupies us? Yes. Yes. Yes.
Despite my recurring safe room musings. It still kinda’ shook my core. But once I regained my existential footing. I realized how lucky we are. We have a well-prepared wartime infrastructure. We are conscious of wartime safety and security. It’s become second nature. Even when choosing an apartment. Then I recalled how last year. When my daughter first moved to Jerusalem. I focused on the shelter thing. Even timed a dash to the nearest shelter. She cringed with embarrassment. As she does with much of what I do – dad stuff and I digress. Now here she is. One year later. Itemizing her well thought out considerations. Including the shelter. I guess she listens to me after all. Well…sometimes anyway.
(Posted Sept. 28) Caution. Caution. A very long muse ahead….
So Prime Minister Netanyahu made his fifteenth address at the United Nations General Assembly. I get excited with every speech. Preparing some lightly buttered popcorn and comfortably settling in front of the T.V. for some high-stakes geopolitical posturing. And this one didn’t miss the mark and the high bar Netanyahu sets for himself.
Liked when he referred to our ‘friends’ leaving the hall before he spoke. Asking. And smirking. At the beginning of his speech. If there are any other “moral cowards” who would like to leave. He could have said much worse.
Liked his strong defense against the acrimonious, hostile, and simply incorrect accusation of genocide. Insisting, with examples, of Israel being guilty of the opposite. Supplying a million polio vaccinations. Distributing two million tons of food. Providing warnings of pending attacks -leaflets, cellphone calls, ‘knocks on the roof’ (an IDF tactic of firing non-lethal projectiles towards roof tops as warning to noncombatants to evacuate before a pending airstrike)- in civilian areas where Hamas is inevitably hiding. Netanyahu also referenced Colonel John Spencer, head of Urban Warfare studies at West Point and the preeminent expert on, well, urban warfare. Who clearly defends Israel as having done more to prevent civilian casualties in war than any other military in history. That’s quite a claim! So yes. Israel can actually be guilty of ediconeg – the opposite of genocide.
Didn’t like Netanyahu’s Ben-Gviresque defense of violent West Bank settlers. Or is it Judea & Samaria. I admittedly struggle in geographically defining the area, I digress. And didn’t like him referring to these settlers as “juvenile delinquents”. They are much more than that! If not terrorists, they should at least be called -and treated- as violent criminals. I admittedly struggle with finding the appropriate label, again digressing. Overall, this struck me as pandering to his far-right electorate. Standing before the green marble wall of the UN podium…hmmm, not the most appropriate venue for local electioneering.
Didn’t like his beeper reference. While brilliant, the pager attack in Lebanon happened in Sept 2024. Was so taken aback by this reference that I fact checked the date between mouthfuls of popcorn. And Israel already took credit for this publicly and at several international forums. Just seemed a bit dated, forced and out of place.
Liked the swipe at our ‘friend’ Mamdani. On the podium of the U.N. in N.Y. No less!
Liked his call for Jews around the world to stand tall. “Raise your head high. Be proud. Be confident. Don’t be intimidated.” He admonished. Okay, confession time. I will not speak Hebrew with the wife when travelling overseas. Am a bit scared and maybe need to stand a bit taller. I digress.
Liked Netanyahu’s callout to the Iranian people. Declaring that “The power of the people will overcome the people in power.” Although he didn’t have to provide a public service announcement for Elon Musk’s Starlink, waving a Starlink device at the podium.
Didn’t like, as pointed out by the Jerusalem Post, that there was no complementary vision to his fiery, hardline and somewhat Sparta-like rhetoric. No mention of a more conciliatory, Athenia-like vision for the day after. Emphasizing Israel’s desire for peace and what it can and has offered the world.
Loved the overall theme. That Israel will survive. And thrive. Because, as he exclaimed several times, “We have no other choice!” This was based on a reference in his address to his older brother Yonathan Netanayhu who led the rescue at Entebbe in 1976 and was the only Israeli casualty. Netanyahu even thanked the Uganda government for recently erecting a statue dedicated to his brother. Thought this a nice, personal touch.
Loved Netanyahu’s passion. His fiery indignation echoing throughout his almost forty-minute speech. His fury at the goldarn outrageous, bigoted, noxious branding of Israel as ‘bad’ by much of the world’s useful idiots. Although should have channeled some of that ire to a more conciliatory day after vision.
Anyway. As for the United Nations. That bastion of partiality and moral cowardice. Think it should be renamed the United Naars. Again I digress.
(Posted Sept. 25) Looping back to an August 9 muse about my visit to Jerusalem’s Basimta Café and its dispute with the neighborhood ultra-orthodox for opening on Shabbat. Which I felt was a bit of a storm in a teacup as there wasn’t much protest action when I visited. But kerfuffles nonetheless. Unfortunately the café decided against remaining open on Shabbat. According to the café manager “…it will return to what it was intended to be: a calm, pleasant and open place for coffee, culture and dialogue.” As it turns out, the manager is also CEO of Jews for Jesus. Which is fine by me. Live and let live. But just wondering if this was also reason for the café brouhaha. As there are many other Jerusalem cafes open on Shabbat which the ultra-orthodox do not protest against. Not that I want to give anyone ideas. Just sayin’.
(Ed. note: Just to put Bruce’s latest musing in context, here again is what he wrote on August 9): August 8, 2026)
Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(Posted Sept. 22) Admire him or despise him. Love him or hate him. Commend him or vilify him. Praise him or criticize him. Respect him or disdain him. Believe him or doubt him. Vote for him or not. However you perceive him. And whether you support him. Wishing Prime Minister Netanyahu a successful visit to New York and the U.N. And that we won’t have to send him a cake with a hacksaw baked inside. Mamdani… stand down!
(Posted Sept. 18) Just wonderin’. When a tree falls in a forest and no one’s there to hear it, does it make a sound? And if Iran says it’s not enriching uranium and no one’s there to verify it, do they develop fissile material?
Now Iran just obtained a seat on the General Committee of the International Atomic Energy Agency’s General Conference – how crazy is that. Like letting the cat guard the milk.
(Posted Sept. 15) Apparently some superheroes are against us. But not really. Whewww!!! Fortunately it’s just the progressive actors who play them in movies. Such as Benedict Cumberbatch (Dr. Strange) and Mark Ruffalo (the Hulk) as well as other minor actors not worth mentioning. What are these misinformed thespians aligning themselves with. Not sure they really know. Well. It’s with The Freedom for Marwan campaign, which pushes for the release of convicted, arch-terrorist mastermind Marwan Barghouti. Convicted in 2004 and sentenced to five life sentences plus 40 years for orchestrating various heinous shooting sprees in Israel during the Second Intifada (2000-2005). Killing and wounding too many innocent Israeli civilians including a Greek Orthodox monk outside Jerusalem. As a comic book fan, and closet Batman and Aquaman (when I swim), it saddens me that these guardians of the universe can be associated with defending evil. But then I remind myself it’s only the actors -what do they know anyway- and not really the superheroes. Unlike our own Gal Gadot (Wonder Woman), Natalie Portman (the Mighty Thor), Shira Haas (Sabra) and Liev Schreiber (Sabretooth). All firmly on the side of good.
(Posted Sept 10) Honey cakes. Honey cakes. Honey cakes. It’s that time of year. Yummy! Here comes Rosh HaShana 5787. And its…. You guessed it. Honey cake season. That light brown loaf our baba used to make. Starting a few weeks before Rosh HaShana and extending through Yom Kippur – a first bite to break the fast and usher in a sweet year- honey cakes are found throughout the country. The familiar sight of the ready-made, pre-packaged, ‘assembly-line’ honey cakes wrapped in cheap cellophane found in Grocery stores. The freshly baked honey cakes adorning window displays at local bakeries. The exorbitantly priced, gourmet honey cake desserts offered at fancy Tel Aviv restaurants. And of course, honey cakes festooning the festive, colorful, Rosh Hashana dinner tables across Israel. I bake my own honey cake which is pretty good. My wife and kids would beg to differ. But these slightly glazed honey cakes -of my own culinary, shtetl inspired creation- are heartedly enjoyed by me as I gain several honey cake induced pounds. Shana tova!
(Posted Sept. 8) Hoarding. A combination of my own little wartime PTSD and some recent headlines about Iran trying to coordinate a multifront attack (is that capability still there?!) and October 7 like rumblings from the West Bank (or Judea & Samaria, depending if you wear a kippa and if its knitted and if it tilts to this side or that side -that’s a shtetl insider joke). I digress and Yikes! And we just had a nation-wide drill of the IDF’s top-level headquarters preparedness for such scenarios. Double Yikes! So ya. I’m always checking and rechecking that we have way more than enough of some things. The thought of entering another prolonged war and some stuff no longer available, even for a short time, scares the bejeebers out of me. Just writing about it triggers the ‘go and buy’ dopamine hit. Medications. Toilet paper. Bottled water. Canned goods. Also worried about the country running out of bullets. But I can’t hoard those.
(Posted Sept. 5) An open letter to the zany and zealous mouthpieces of those delightful, anti-Israel protests held regularly in Toronto. In the heavily Jewish Bathurst & Sheppard area no less. Fear and harassment in the community? Not by the hairs of our chinny chin chins.
Dear Friends.
Are you serious.
Sincerely,
Bruce Brown, a Zionist who does not rape children. Who does not murder children. Who does not eat children. And, get this, who lives in Israel.
(Ed. note: To better understand what Bruce is talking about, go to this story on our website: Police open hate-crime investigation)
(Posted Sept. 1) Can you be more of an international embarrassment and liability? Yes talking about Israeli’s antagonist extraordinaire and National Security Minister Itamar Ben Gvir.
Declaring that Israel should kill ’30-40 Gazans a day’. Seriously?!?! His actual statement may have been more refined and qualified. But it doesn’t really make a difference. That’s the takeaway. Like whose side is he on anyway. Talk about giving our detractors ammunition to delegitimize our little shtetl. Hello?!?!
And a few days later. Showing off in front of a gallows site under construction at a high security prison. Seriously?!?! The death penalty for terrorists. Right or not – I think the former. But like can you give us reason to be compared to an extremist state. That’s the takeaway. Like whose side is he on anyway. Talk about giving our detractors ammunition to delegitimize our little shtetl. Hello?!?!
Serenity now!
(Posted August 28) Kites. Color. Childhood. Hamas and friends should watch Mary Poppins with the final kite flying scene. Remember that song, Let’s Go Fly A Kite. Ya, I know. Somewhat ethnocentric. But still…. I have fond memories of flying kites with my kids. Down the Mediterranean shoreline in Tel Aviv. At the Ness Tziona kite flying festival. Along the green grounds of the Weizmann Institute. Laughing and running. Looking to the sky with awe. Multi-shades and fancy. Kites.
With your fist ‘olding tight
To the string of your kite
…oh, oh, oh!
Lets go fly a kite
Kites. Fun. Laughter. Innocence.
Kites. Not an instrument of war.
(Posted August 25) How principled can you be! Ireland -one of the most anti-Israel and foggiest countries in the EU- insisted that its government’s new, 60$M executive jet NOT be equipped with Elbit’s FalconEye navigation system, which helps pilots navigate in fog -how ironic- and other difficult weather conditions. Without this unique system the plane must be diverted to alternative airports. This a part of the government’s official boycott of Israeli goods. So good luck to Prime Minister Michael Martin in landing his aircraft in Dublin.
And despite some negative sentiment towards everything Israel, Elbit achieved over 32$B in backorders with Europe driving much of its export growth. On a more personal muse. The morning after Iran’s first attack on Israel (April 13 2024), I woke up not with fear and panic. Well. Okay. Some of that. But also great excitement regarding an investment opportunity which developed overnight. Actually it was the wife’s suggestion. After Israel successfully intercepted over three hundred missiles and drones – showcasing the strength of Israel’s defense industry- my wife had a eureka moment. What better public relations for Israel’s defense industry. Let’s buy stock in Elbit, a key player in that ecosystem. We did. And about eighteen months later we cashed in. With about 150% profit. This is not an endorsement to buy… blah, blah, blah….
Again. Good luck to Prime Minister Martin.
(Posted August 21) Sometimes musings are terribly sad. But should be shared.
Happy belated birthday beautiful Ariel. Turned seven on August 5th. Thought about him and his younger brother Kfir and mother Shiri. All murdered by Hamas shortly after their unbelievable and surreal abduction on Oct 7 2023.
As I was driving home today. “I Thank You Child” by Zakk Wylde shuffled onto my Spotify. Always kills me, this song. It was played by Yarden, the father who himself was held hostage, at the funeral of his family. For Ariel and Kfir. The lyrics chilling. The frequent drum rolls haunting.
It was you who made living all worth the while
Oh, I thank you, my child
Comfort in your eyes
For the warmth inside your smile
Faith’s done gone astray
It was you who made living all the while
All my fears repressed
Oh lovin’ you child it’s the best
This song. Written almost thirty years ago. Finds its devastating meaning today. With the Bibas family tragedy.
How.
Listen to the song here:
(Posted August 18, 2026) And the beat goes on in the strait. A bit quieter lately although may be heating up again with the 60day ‘ceasefire’ officially expired. And while Iran occasionally lashed out over the last two months, they did not attack Israel. How do you spell deterrence. According to my Yiddisha mama, its spelled ‘Pftt. Pftt. Pftt‘.
(August 14, 2026) Despite three years of varying degrees of warfare. Moody’s biannual report of the Israeli economy was quite positive. Basically, the report saw no pressures on Israel’s credit rating. While the macro data remains strong, Israel still faces a complex geopolitical situation further complicated by upcoming elections (we pondered about how crazy that is in an earlier muse). And Israeli’s inflation rate for the first half of 2026 fell to a historic five year low of 1.2% (vs Canada’s 2.6%). As for my own pocketbook. Haven’t had an infamous Israeli bank overdraft in years. So all is fine.
If that’s not enough economic voodoo talk for one musing. According to one famous barometer. Israel moved to second place in the Economist’s Big Mac Index. Introduced in 1986, this tasty indicator compares the purchasing power parity across countries by measuring the price of a McDonald’s Big Mac -which most can relate to- against the benchmark U.S. burger. So while a Big Mac in the U.S. costs $6.22. In Israel it costs $7.67, the second most expensive place to buy the hamburger in the world, Switzerland being the most pricey at a whopping (no reference to Wendy’s) $9.04. While the cheapest Big Mac can be enjoyed in Indonesia at only $2.38. Canada ranked 22nd of the fifty-four countries considered, at $5.85. Parity. Smarity. I’m going for my Big Mac fix. Just after I finish writing this muse….
(August 11, 2026) Bravo Boy George. We certainly will dance again! And what better way than with his new reggae tune. Now Boy George is dealing with a hostile backlash against his just stand for Israel. Having to withdraw from London’s East End production of Jesus Christ Superstar where he was going to play – guess it. King Herod. Never a big Culture Club fan, but I am anyway -as a sign of support- going to download his greatest hits to my Spotify library. And hoping to have a chance to buy a concert ticket should Boy George perform in Israel. Kind of reminds me of Bob Dylan’s 1983 song Neighborhood Bully. Also in defense of Israel. I’m going to download that song as well. Although don’t think he was hounded the way Boy George is now. Sign of the times I guess.
+++++
Coming clean. I sometimes find myself chanting, to no one in particular, that snappy little ditty ‘from the river to the sea, Palestine will be free.’ Now why can’t we come up with something as catchy. With such an impressive gene pool of great Jewish songwriters. George Gershwin. Irving Berlin. Burt Bacharach. Carole King. Neil Diamond. Leanard Choen. Paul Simon. Gene Simmons, Amy Winehouse. Bob Dylan. And yes, even the Buddhist Boy George. And still… gurnish! No wonder we’re losing the global PR battle
(August 8, 2026) Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026) Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3) Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1) Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the1998 satire, “An Israeli is….”. Bruce’s visuals are AI-assisted and created with ChatGPT under his inimitable visual concept and creative direction. Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic, irreverent and mischievous insights.
