Features
Shindico celebrating 50th anniversary this year – the Sandy Shindleman story
By BERNIE BELLAN Anyone who has ever driven through Winnipeg is bound to have noted the very many buildings – including strip malls, shopping centres, office buildings, and apartment buildings, that bear the name “Shindico”.
This year marks the 50th anniversary of the founding of Shindico. While its name may be familiar to most Winnipeggers, there’s not a lot that’s been written about how Shindico came to be.
Recently I had the chance to speak with Shindico founder Sandy Shindleman who, now 68, started Shindico when he was only 18.
Anyone who knows Sandy is familiar with his wry wit – and often self-deprecating style. In many ways his story is similar to the stories of many other self-made entrepreneurs within Winnipeg’s Jewish community.
Born in a small town – in this case Portage la Prairie, Sandy was one of three brothers, (the others being Robert and Daniel). The brothers’ parents, Eddie and Claire (née Abells), are both deceased, Eddie having died in 1998, while Claire died in 2019. Eddie’s brother Jack, who worked with Eddie in the grocery store that Eddie owned in Portage (known as Greenberg’s Grocery), passed away in 2020.
Eddie Shindleman’s own father came to Canada in 1912 – from Ukraine (which was then part of Russia, Sandy reminded me.) Claire’s parents were from Belarus. Like many other Jewish immigrants, Sandy’s grandfather went into the cattle business – which Eddie Shindleman remained very much involved in, operating an abattoir (slaughterhouse) in Portage for many years.
Sandy recalls his years growing up in Portage with fondness. There were about “25-35 Jewish families in Portage,” he recalls, many of whom had arrived there after World War II.
The grocery store that his father ran was actually purchased from Eddie Shindleman’s brother-in-law in 1967. Prior to that Eddie had managed the store. As well, Claire and her brother owned a motel in Portage, the “Westgate Inn,” which remained owned by the Shindleman family until this month.
I asked Sandy about the spelling of the name “Shindleman.”
Shouldn’t it be spelled “Shindelman,” I wondered?
His father misspelled it, Sandy said. It should have been “Shindelman,” not “Shindleman.” I asked whether “shindel” meant something in Yiddish. He answered that the family thought it meant “roofer,” but when I checked, the word “shindle” actually means scissors in Yiddish.
While Sandy did work some in the family grocery store, he also had occasion to help his father with the abattoir – which leads to a great story I’d first heard Sandy tell back in 2018, when I had invited him to speak to a group that I had helped start at the Rady JCC (along with Tamar Barr), known as the Jewish Business Network.
The story of the bull and “old man Schweitzer”
When I spoke to Sandy again recently, I invited him to repeat that story because it was both funny – and insightful.
The story goes like this: “I was 14 years old. The store was open till nine o’clock on Friday.” One Friday, on a June evening, after the store had closed Sandy’s father asked Sandy to go out to a farm owned by someone Sandy knew only as “old man Schweitzer.” (He never did find out Schweitzer’s first name, he told me.)
Schweitzer lived on an 80 acreage farm, Sandy continued, but he didn’t grow anything. He didn’t even have any cattle or chickens. All that he had was a bull and he wanted to sell his bull to Eddie Shindleman.
But old man Schweitzer didn’t drive. He didn’t own a truck. All that he owned was a tractor, Sandy said.
“He drove into town and he shopped at my dad’s store on a tractor because you didn’t need a driver’s license to drive a tractor. And as far as I know, you still don’t. But the tractor was open – like it didn’t have a closed cap.”
Now, at the time, Sandy was only 14 years old. Here he was, being asked to drive out to a farm – and pick up a bull. He said that he already knew how to drive a truck (even though he wasn’t legally supposed to be able to do that), so he went to Schweitzer’s farm in a five-ton truck, along with a hired hand who worked in the abattoir.
Eddie had given Sandy a blank cheque to take with him. Eddie had told Sandy to offer Schweitzer a fair price for the bull and not to try and take advantage of him. Sandy said he looked the bull up and down and offered Schweitzer $420 – which Schweitzer accepted.
So, Sandy and the hired hand loaded the bull on to the truck – which was quite a job, since it turned out the bull weighed 1400 pounds.
It was past dark when Sandy got back to Portage. “I drove by the store. My dad came out and climbed up on the truck and looked at the bull. And he said, ‘How much did you pay for it?’ I said ‘$420.’
“And he didn’t say good job, bad job, nothing.”
Now, Sandy had thought that his father wanted the bull for slaughter, since it was June and Eddie was going to need a lot of ground beef tor the upcoming Portage fair. But when Eddie took a look at the size of the bull, he realized it was too big for him to slaughter. “It would have broken the hoist,” Sandy explained.
Instead, Eddie decided to ship the bull to Burns Meats in Winnipeg.
“We had a special relationship with Burns Meats,” Sandy explained. “We provided a lot of their kill on a weekly basis. And so they treated us well. And we always sold things dressed weight. So it didn’t matter if the thing was full of water, it was dressed weight on the rail.”
Another week went by, and Burns Meats had sent a cheque for the bull. It was for $1,000.
Eddie didn’t say anything immediately when he saw how much the cheque was for.
Sandy said though, that later that day, when “there’s a lull in the store at six o’clock – when everyone’s eating dinner…my dad said, ‘What did you think of the bull sale?’ I said, ‘Well, I think I should quit school. I’ll buy a bull or two a week. And I’ll make more than you’re making standing here in the store.’
“ ‘Yeah.’ he said, ‘Could you have bought it for $350?’ I said, ‘Should I have?’
“He said, ‘no.’ He said, ‘What if old man Schweitzer didn’t take your offer and shipped the bull himself?'”
Eddie did some figuring how much it would have cost Schweitzer to ship the bull and came to the conclusion that Schweitzer would have “got about $780, not $420.”
So he told Sandy to go back to Schweitzer’s and write him another cheque for $400.
Sandy said that when he went back to Schweitzer’s, “I didn’t know that old man Schweitzer had hair because I’d never seen him without” the white hard hat he always wore.
But, he said to Schweitzer: ” ‘Mr. Schweitzer, I made a mistake on the bull. I misjudged the weight. And I have a check here for you.’ And I slid the check across his round table.”
Schweitzer though, said that instead of accepting the cheque he wanted to sign it right back over – and use the money instead as credit for groceries in Sandy’s father’s store.
But when Sandy returned to the store with cheque in hand, as he described it: “My dad is in the corner at the store, leaning over looking out the door, and I see he’s tearing up the check that I gave him. And I said, ‘Why are you doing that? He said, ‘Well, let Trudeau pay for half his groceries.’ “
The moral of the story though – and one that Sandy says has stuck with him throughout his business career, was “I realized that we were succeeding. These were customers. We succeeded by helping others succeed.”
Sandy ventures into real estate at age 18
How Sandy Shindleman came to be involved in real estate is another good story. As he tells it, there was a certain real estate salesman in Portage by the name of Danny Maxwell. According to Sandy, Maxwell told him he had to work only a couple of hours a week in order to make what was a pretty good living, so the idea of venturing into becoming a real estate salesperson had great appeal for someone who was still a teenager.
As he says, “it seemed like an easier way to make a living than what we were doing – standing in the store, carrying bags of flour, sacks of potatoes and cutting meats, et cetera – and kind of being stuck in one place. So, it seemed to me that that was something that should be explored.”
Sandy wrote the real estate licensing exam while he was still in high school. The exam was proctored by the Yellowquill junior high school principal (which was, by the way, not the junior high school Sandy attended).
With real estate license in hand, Sandy decided to make the big move to Winnipeg – on his own.
His first sale, he says, came courtesy of Zivey Chudnow, who owned a building in the Inkster Industrial Park (at 11 Plymouth; it’s now an Amazon warehouse) that he wanted to sell.
Sandy explains that he got to know Zivey when Sandy was only five years old and “used to shag golf balls for him” in Clear Lake.
But, that first successful foray into the real estate business did not lead to a whole series of other successes. As Sandy notes, “after that, I couldn’t make another sale because who’s going to buy anything from an 18-year-old farmer who doesn’t know anything about real estate? In commercial real estate, your buyer knows more than you and the seller knows more than you, but to sell a house, you know, what do I know about a house? I lived in a house. That was about the extent of it.”
So, he thought he might have better luck trying to sell farms. After all, he grew up in Portage and knew a lot about farms. That, too, didn’t pan out: “I wasn’t that successful selling farms. I put an ad in the paper to attract buyers and I tried to sell farms,” but without any success.
Instead, he decided to try his luck at buying some properties himself. “I bought some commercial buildings in Winnipeg and Portage – old buildings, you know, two suites upstairs that shared a bathroom and, you know, old grocery stores that were junk. One of them is still standing, 618 Saskatchewan Avenue West. The other ones aren’t. They fell down, I imagine.”
Things started to change for the better though when Sandy (who, by this time was joined by his older brother Robert) saw an empty Co-op store at 1068 Henderson Highway. Next to it, he says, were “a library, car wash, a Dairy Queen, and a gas bar.” The Co-op owned everything, and Sandy decided to make an offer to purchase what is now known as Rossmere Plaza from the Co-op, which was accepted.
Shindico begins a long and successful relationship with the Akman family
The purchase was completed with the Akman family, and the project was managed and run by Shindico (Sandy says the development was originally built by the Simkin family in the 1960s.) For Sandy, making that first major acquisition proved to be the beginning of a long relationship with the Akman family – something that eventually ended with Shindico acquiring Akman Management in 2023 from Danny Akman.
It was not long after that Sandy saw another opportunity when an empty Loblaws store on Pembina Highway was also for sale. As he says, it was around 1982, and the market for retail was “dead… There were a lot of experienced people that did office leasing, industrial, land, and apartments But retail – there was no glamour in that, so it wasn’t crowded.”
I asked how he financed those early acquisitions? Sandy explained that there were a lot of trust companies at the time – almost all of which have disappeared, but they were willing to lend him money. His approach, he noted – and it’s been his approach throughout his business career, he said, is to “work backwards. I find out how much rent something could produce. And then how much would I have to spend to get that rent?
“Do I have to build a building? Do I have to renovate the building and buy the building? And would the rent allow me to borrow most of the money? Then I would know how much I could pay for it.”
In addition to the trust companies, there were a lot of other “small lending institutions” around that time, he said. Lending “was a competitive business” and Shindico was forging a reputation as a prudent manager with a sophisticated leasing platform, attractive to market tenants. Sandy noted, for instance, that in the early years a lot of the properties Shindico developed were formerly gas stations because gas stations were “closing at that time. The lots were too small for the kinds of uses that they (service stations) have now.”
Sandy also pointed out that a lot of the over 180 properties that Shindico has owned in Canada and the United States over the years, have had the same tenants, such as Domino’s Pizza and Macs Milk Stores. Shindico still owns and operates over 160 properties in Canada and the United States, he added.
But, as Shindico grew, it began to branch into other areas of real estate beyond strip malls. Later on in its growth, Shindico also began Big Box development with companies, such as Walmart, Best Buy, Costco, Real Canadian Superstore, Ashley Furniture, Sobeys, and Safeway. Shindico has also been active in the Tenant Representation business, finding suitable spaces for business like Sobeys, Starbucks, Boston Pizza, Popeyes Chicken and several more. Examples include Grant Park Festival and Grant Park Pavilions (on Taylor Avenue), which are continually expanding. Shindico’s most recent success has been to bring Costco to its Westport development in Winnipeg. This is a much needed fourth store in Winnipeg and will serve all of Western Manitoba, and bring an exciting mixed use development to the area.
A key milestone for Shindico was diversifying into the acquisition and management of apartment buildings in 1984 when it purchased: Number One Evergreen Place – where Sandy and his wife Diane lived for a time.
More recently Shindico has developed purpose built apartment buildings, starting with the Taylor Claire on Taylor Avenue (named for the Shindleman brothers’ mother), followed soon thereafter by the Taylor Lee (named after their good friend and contractor, Robbie Lee) just down the street. Sandy says there will be more apartment buildings on Taylor Avenue in the future.
I asked him why Shindico waited so long before it began moving into the building of apartment buildings? He answered that “I didn’t have the money. You need a lot of money. You know, you’re not pre-leasing them. I can’t get you to sign a lease for three years from now.”
Always cautious in his ventures, Sandy said that for years he also had wanted to get into the personal storage business. “I wanted to be in personal storage probably for 25 years,” he said, “but I couldn’t figure out how to get the equity to build one because again, you don’t sign a lease three years in advance for your personal storage. You can’t pre-lease it. You have to learn that business and learn the market before you could” get into it. But Shindico now owns two personal storage locations – one in Transcona and one on Waverley.
Shindico’s many generous contributions to Winnipeg…and Portage
If I had wanted to write a story detailing all the many facets of Shindico’s business, however, this already very long story could have gone on for many more pages – and even though I suppose anyone reading it might seem like it’s really just a promotional piece for Shindico, I would argue that Shindico is one of Winnipeg’s truly great success stories that doesn’t seem to get very much recognition in the media.
Shindico and the Shindleman family are proud supporters of the communities in which they live, work, and play. Through generous donations to the Health Sciences Centre Foundation and investment in the Shindleman Aquatic Centre in Portage la Prairie, the Willow Tunnel at Assiniboine Park & Zoo, The Canadian Museum for Human Rights and Edward Shindleman Park in Winnipeg, they continue to support important initiatives that are close to their hearts and provide access to great spaces for all to enjoy.
Shindico has produced a very slick four-minute video, which can be viewed on YouTube and the Shindico website, that highlights the tremendous growth that the company has undergone in its 50 years of existence, but my interest in writing stories that have a business component is to try and shy away from analyzing financial aspects that might make one business more successful than another. Instead, I’ve always been more interested in individuals’ personal stories – and what made them tick.
Sandy’s trip to Russia in 1991 – when Russia was in total upheaval
Since Sandy Shindleman is such a great story teller (which I first learned when I heard him at that Jewish Business Network meeting eight years ago), when I spoke to him for this story I asked him to repeat a story he had told about a trip he took to Russia back in 1991.
Sandy has often been called upon to give lectures about commercial real estate in a great many different cities, but it was that trip to Russia which might be the most memorable of any of his many trips.
Readers might recall that 1991 was one of the most turbulent years in Russian history. Mikhael Gorbachev, who was Soviet President and General Secretary of the Communist Party at the time, had announced that there were was to be a free election in what was then still the Soviet Union, but chaos was descending upon Russia as old-line Communists were reluctant to cede power and the pro-democracy forces, led by Boris Yeltsin, were anxious to democratize the country.
Sandy had been invited to give a lecture on commercial real estate by someone from within what was by then known as the Russian Federation (although he says he’s not really clear where the invitation came from). He recalls taking a flight from Montreal to Paris, then on to Moscow, where he was joined by two other guys who were also supposed to be giving lectures on real estate.
But, as Sandy describes it, “I landed and the other two men were there. And I didn’t realize that they were both former CIA guys, because they spoke Russian.”
All hell was breaking loose in Moscow at the time, but Sandy says he was totally oblivious to what was happening. “I didn’t know what was going on. There’s no television, there’s no Tom Brokaw explaining to us what’s going on. Bernie Bellan isn’t writing about it. There’s just a bunch of people running around, and we really didn’t know what we were looking at.”
I asked him whether he ended up giving a lecture? Sandy says he did, but “we were supposed to have simultaneous translation, which we didn’t. We had a guy – Vladimir, who was supposed to help,” but Sandy says he doesn’t really know what Vladimir’s role was.
Shindico moves into the construction business
Getting back to the current moment though, given Shindico’s tremendous growth, I wondered what might lie ahead for Sandy Shindleman. He says that the management of the company is in excellent hands, with Alex Akman now Chief Operating Officer, Leanne Fontaine, Chief Financial Officer, and Justin Zarnowski, In-House Legal Counsel.
That brought me back to asking about Shindico’s acquisition of Akman Management in 2023. According to a press release issued at the time, Akman Management portfolio consisted of “1,200,000 square feet of property across 1,000 multifamily units and 18 commercial assets.” The integration of Akman Management resulted in “a 42% increase in staff at the Shindico Group of companies”, and Sandy says “it was great to acquire a like-minded family style company made up of folks that you would want to have lunch with”.
The year 2023 was also an exciting one for Shindico in that it marked the founding of SNR Construction Ltd, a general contracting division in the Shindico Group of Companies. SNR recently completed an 84,000 square foot warehouse for Shindico in the St. Boniface Industrial Park, and is working on a wide array of multi family and retail projects across the Shindico portfolio.
Considering how successful Shindico has been, I wondered whether Sandy ever thought of taking Shindico public and allowing investors to buy stock in it?
Sandy says he’s not interested in going public, saying “we’re a family office, family business – Alex, Justin and Leanne and others. We’ve got a, a kind of a management group of at least a dozen… We’re just a small company…we can have the leverage of running real estate.”
By the way, Sandy’s brother Robert, Executive Vice President of the Shindico Group of Companies, is an important part of the organization, overseeing property development, operations, and management. Sandy’s wife, Diane, is also very involved in the businessm- as Executive Vice President, Finance. Their daughter, Annie, a graduate of Gray Academy, is currently enrolled in the Asper School of Business. “Perhaps, one day, my daughter might join us,” Sandy said, but in the meantime, as he says in the 50th anniversary Shindico video on YouTube, his goal for Shindico “for the next 50 years is supporting and leading all our professional management to grow.”
Features
Musings from Dizengoff Street – by Bruce Brown (updated Sept. 18)
(Posted Sept. 18) Just wonderin’. When a tree falls in a forest and no one’s there to hear it, does it make a sound? And if Iran says it’s not enriching uranium and no one’s there to verify it, do they develop fissile material?
Now Iran just obtained a seat on the General Committee of the International Atomic Energy Agency’s General Conference – how crazy is that. Like letting the cat guard the milk.
(Posted Sept. 15) Apparently some superheroes are against us. But not really. Whewww!!! Fortunately it’s just the progressive actors who play them in movies. Such as Benedict Cumberbatch (Dr. Strange) and Mark Ruffalo (the Hulk) as well as other minor actors not worth mentioning. What are these misinformed thespians aligning themselves with. Not sure they really know. Well. It’s with The Freedom for Marwan campaign, which pushes for the release of convicted, arch-terrorist mastermind Marwan Barghouti. Convicted in 2004 and sentenced to five life sentences plus 40 years for orchestrating various heinous shooting sprees in Israel during the Second Intifada (2000-2005). Killing and wounding too many innocent Israeli civilians including a Greek Orthodox monk outside Jerusalem. As a comic book fan, and closet Batman and Aquaman (when I swim), it saddens me that these guardians of the universe can be associated with defending evil. But then I remind myself it’s only the actors -what do they know anyway- and not really the superheroes. Unlike our own Gal Gadot (Wonder Woman), Natalie Portman (the Mighty Thor), Shira Haas (Sabra) and Liev Schreiber (Sabretooth). All firmly on the side of good.
(Posted Sept 10) Honey cakes. Honey cakes. Honey cakes. It’s that time of year. Yummy! Here comes Rosh HaShana 5787. And its…. You guessed it. Honey cake season. That light brown loaf our baba used to make. Starting a few weeks before Rosh HaShana and extending through Yom Kippur – a first bite to break the fast and usher in a sweet year- honey cakes are found throughout the country. The familiar sight of the ready-made, pre-packaged, ‘assembly-line’ honey cakes wrapped in cheap cellophane found in Grocery stores. The freshly baked honey cakes adorning window displays at local bakeries. The exorbitantly priced, gourmet honey cake desserts offered at fancy Tel Aviv restaurants. And of course, honey cakes festooning the festive, colorful, Rosh Hashana dinner tables across Israel. I bake my own honey cake which is pretty good. My wife and kids would beg to differ. But these slightly glazed honey cakes -of my own culinary, shtetl inspired creation- are heartedly enjoyed by me as I gain several honey cake induced pounds. Shana tova!
(Posted Sept. 8) Hoarding. A combination of my own little wartime PTSD and some recent headlines about Iran trying to coordinate a multifront attack (is that capability still there?!) and October 7 like rumblings from the West Bank (or Judea & Samaria, depending if you wear a kippa and if its knitted and if it tilts to this side or that side -that’s a shtetl insider joke). I digress and Yikes! And we just had a nation-wide drill of the IDF’s top-level headquarters preparedness for such scenarios. Double Yikes! So ya. I’m always checking and rechecking that we have way more than enough of some things. The thought of entering another prolonged war and some stuff no longer available, even for a short time, scares the bejeebers out of me. Just writing about it triggers the ‘go and buy’ dopamine hit. Medications. Toilet paper. Bottled water. Canned goods. Also worried about the country running out of bullets. But I can’t hoard those.
(Posted Sept. 5) An open letter to the zany and zealous mouthpieces of those delightful, anti-Israel protests held regularly in Toronto. In the heavily Jewish Bathurst & Sheppard area no less. Fear and harassment in the community? Not by the hairs of our chinny chin chins.
Dear Friends.
Are you serious.
Sincerely,
Bruce Brown, a Zionist who does not rape children. Who does not murder children. Who does not eat children. And, get this, who lives in Israel.
(Ed. note: To better understand what Bruce is talking about, go to this story on our website: Police open hate-crime investigation)
(Posted Sept. 1) Can you be more of an international embarrassment and liability? Yes talking about Israeli’s antagonist extraordinaire and National Security Minister Itamar Ben Gvir.
Declaring that Israel should kill ’30-40 Gazans a day’. Seriously?!?! His actual statement may have been more refined and qualified. But it doesn’t really make a difference. That’s the takeaway. Like whose side is he on anyway. Talk about giving our detractors ammunition to delegitimize our little shtetl. Hello?!?!
And a few days later. Showing off in front of a gallows site under construction at a high security prison. Seriously?!?! The death penalty for terrorists. Right or not – I think the former. But like can you give us reason to be compared to an extremist state. That’s the takeaway. Like whose side is he on anyway. Talk about giving our detractors ammunition to delegitimize our little shtetl. Hello?!?!
Serenity now!
(Posted August 28) Kites. Color. Childhood. Hamas and friends should watch Mary Poppins with the final kite flying scene. Remember that song, Let’s Go Fly A Kite. Ya, I know. Somewhat ethnocentric. But still…. I have fond memories of flying kites with my kids. Down the Mediterranean shoreline in Tel Aviv. At the Ness Tziona kite flying festival. Along the green grounds of the Weizmann Institute. Laughing and running. Looking to the sky with awe. Multi-shades and fancy. Kites.
With your fist ‘olding tight
To the string of your kite
…oh, oh, oh!
Lets go fly a kite
Kites. Fun. Laughter. Innocence.
Kites. Not an instrument of war.
(Posted August 25) How principled can you be! Ireland -one of the most anti-Israel and foggiest countries in the EU- insisted that its government’s new, 60$M executive jet NOT be equipped with Elbit’s FalconEye navigation system, which helps pilots navigate in fog -how ironic- and other difficult weather conditions. Without this unique system the plane must be diverted to alternative airports. This a part of the government’s official boycott of Israeli goods. So good luck to Prime Minister Michael Martin in landing his aircraft in Dublin.
And despite some negative sentiment towards everything Israel, Elbit achieved over 32$B in backorders with Europe driving much of its export growth. On a more personal muse. The morning after Iran’s first attack on Israel (April 13 2024), I woke up not with fear and panic. Well. Okay. Some of that. But also great excitement regarding an investment opportunity which developed overnight. Actually it was the wife’s suggestion. After Israel successfully intercepted over three hundred missiles and drones – showcasing the strength of Israel’s defense industry- my wife had a eureka moment. What better public relations for Israel’s defense industry. Let’s buy stock in Elbit, a key player in that ecosystem. We did. And about eighteen months later we cashed in. With about 150% profit. This is not an endorsement to buy… blah, blah, blah….
Again. Good luck to Prime Minister Martin.
(Posted August 21) Sometimes musings are terribly sad. But should be shared.
Happy belated birthday beautiful Ariel. Turned seven on August 5th. Thought about him and his younger brother Kfir and mother Shiri. All murdered by Hamas shortly after their unbelievable and surreal abduction on Oct 7 2023.
As I was driving home today. “I Thank You Child” by Zakk Wylde shuffled onto my Spotify. Always kills me, this song. It was played by Yarden, the father who himself was held hostage, at the funeral of his family. For Ariel and Kfir. The lyrics chilling. The frequent drum rolls haunting.
It was you who made living all worth the while
Oh, I thank you, my child
Comfort in your eyes
For the warmth inside your smile
Faith’s done gone astray
It was you who made living all the while
All my fears repressed
Oh lovin’ you child it’s the best
This song. Written almost thirty years ago. Finds its devastating meaning today. With the Bibas family tragedy.
How.
Listen to the song here:
(Posted August 18, 2026) And the beat goes on in the strait. A bit quieter lately although may be heating up again with the 60day ‘ceasefire’ officially expired. And while Iran occasionally lashed out over the last two months, they did not attack Israel. How do you spell deterrence. According to my Yiddisha mama, its spelled ‘Pftt. Pftt. Pftt‘.
(August 14, 2026) Despite three years of varying degrees of warfare. Moody’s biannual report of the Israeli economy was quite positive. Basically, the report saw no pressures on Israel’s credit rating. While the macro data remains strong, Israel still faces a complex geopolitical situation further complicated by upcoming elections (we pondered about how crazy that is in an earlier muse). And Israeli’s inflation rate for the first half of 2026 fell to a historic five year low of 1.2% (vs Canada’s 2.6%). As for my own pocketbook. Haven’t had an infamous Israeli bank overdraft in years. So all is fine.
If that’s not enough economic voodoo talk for one musing. According to one famous barometer. Israel moved to second place in the Economist’s Big Mac Index. Introduced in 1986, this tasty indicator compares the purchasing power parity across countries by measuring the price of a McDonald’s Big Mac -which most can relate to- against the benchmark U.S. burger. So while a Big Mac in the U.S. costs $6.22. In Israel it costs $7.67, the second most expensive place to buy the hamburger in the world, Switzerland being the most pricey at a whopping (no reference to Wendy’s) $9.04. While the cheapest Big Mac can be enjoyed in Indonesia at only $2.38. Canada ranked 22nd of the fifty-four countries considered, at $5.85. Parity. Smarity. I’m going for my Big Mac fix. Just after I finish writing this muse….
(August 11, 2026) Bravo Boy George. We certainly will dance again! And what better way than with his new reggae tune. Now Boy George is dealing with a hostile backlash against his just stand for Israel. Having to withdraw from London’s East End production of Jesus Christ Superstar where he was going to play – guess it. King Herod. Never a big Culture Club fan, but I am anyway -as a sign of support- going to download his greatest hits to my Spotify library. And hoping to have a chance to buy a concert ticket should Boy George perform in Israel. Kind of reminds me of Bob Dylan’s 1983 song Neighborhood Bully. Also in defense of Israel. I’m going to download that song as well. Although don’t think he was hounded the way Boy George is now. Sign of the times I guess.
+++++
Coming clean. I sometimes find myself chanting, to no one in particular, that snappy little ditty ‘from the river to the sea, Palestine will be free.’ Now why can’t we come up with something as catchy. With such an impressive gene pool of great Jewish songwriters. George Gershwin. Irving Berlin. Burt Bacharach. Carole King. Neil Diamond. Leanard Choen. Paul Simon. Gene Simmons, Amy Winehouse. Bob Dylan. And yes, even the Buddhist Boy George. And still… gurnish! No wonder we’re losing the global PR battle
(August 8, 2026) Outside Basimta Café in Central Jerusalem. Love the red shirt against a tiny sea of black. Not sure I am shrugging because of the ultra-orthodox uproar over a Jerusalem café operating on Shabbat or the lack of an ultra-orthodox uproar over a Jerusalem café operating on Shabbat. For the last six weeks Israeli headlines shouted about the cafe chaos. With the ultra-religious blocking entrances and storming the café. While shouting ‘Shabbos! Shabbos!’ Upsetting the secular amongst us just wanting to enjoy our Saturday iced matchas. So the wife and I thought we would check it out. And. Yes. Buy something to support the business. Uproar. Not. Blocked entrances. Not. Storming the café. Not. Albeit there were police barriers separating the devout protesters from the coffee drinkers. The protesters being just a few dozen black clad, pious Jews. Mostly teenagers. And yes. Shouting ‘Shabbos! Shabbos!’ Certainly underwhelming in its reported mayhem. Reminds me of the famous saying misattributed to Mark Twain – “If you don’t read the newspaper, you’re uninformed. If you do, you’re misinformed.” But I did enjoy my iced matcha.
(August 6, 2026) Here we go again. Another round of forever negotiations. As someone who negotiates for a living. The way things are going in the straits. If I had to recommend a book on the subject to a new hire. Between The Art of the Deal, A Presidential Edition by Donald J. Trump or The Real Art of the Deal by the Mullahs of Iran with a special forward by the IRGC. Well. I would choose the latter.
(August 3) Bravo Yoav Segalovitz, Liberal Yesh Atid MK and Monsour Abbas, United Arab Ra’am MK and party head. For breaking a glass ceiling where a Jewish lawmaker joins an Arab political party. No less a political earthquake in my little shtetl. Which can significantly impact coalition block arithmetic and posturing and strategy in the upcoming elections. Now Ra’am can be considered a legitimate ‘Zionist’ partner when forming coalition blocks and potentially pushing the ‘center left/right’ party over the 60 seat majority threshold. In our crazy parliamentary democracy defined by a multi-party (about fourteen!!), proportional representation system. To paraphrase Winston Churchill, Israel’s proportional representation model of governance is the best parliamentary democracy system except for all other forms of working democracies. Stay tuned for more amateurish political musings as we move towards Israel’s 26th national election – five of them held since 2019.
(August 1) Although both sides say they are open to diplomacy. Neither really trusts the other. And American military action, or its threat, continues. I read headlines in the middle of the night -it’s a nervous habit lately– that the Dynamic Duo of Trump and Netanyahu may again strike in unison. Possibly this weekend. Yikes! Prompting me, at 2:30 AM, to dash around the house stocking my safe room. Bottled water. Canned food. Medicines. Documents. The beat goes on….
If it’s crazy here. It’s insane in Italy. With a recent online ‘Jew Hunt’ in the Milan area. Before being removed, the digital forms urged reportings of Israelis and Italian Jews staying in local hotels. The infamous Global Sumud Movement -yes, the one coordinating ‘peace and humanitarian’ flotillas to Gaza- was somehow connected. Although they deny involvement?! This deranged decree was looking to identify Zionist tourism and Zionist neo-colonization in Italy. I’ll stick with stocking the saferoom.
Then there’s New York Mayor Mamdani, a Global Sumud Movement supporter, threatening to arrest Prime Minister Netanyahu if he comes to New York. But since discovered he has no legal right for such a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic antic. Maybe Mandami should be arrested! Or at least impeached. For being a grandstanding, antisemitic, anti-Israel, anti-Western, anti-democratic mayor.
Here’s a post Bruce sent us Friday, July 31:
WARTIME MUSINGS
Should credible threats against FLOTUS and ‘FSOTUS’ (first son..) not be justification to attack first.
As for yesterday’s summit. Netanyahu really can’t win. Explainer. If Trump now attacks without victory its ’cause of Netanyahu. If Trump now attacks with victory its ’cause of Trump. And, in Israel, if Trump doesn’t attack -victory or not- Netanyahu failed in his eighth meeting with Trump. And if Trump does attack -victory or not- half the country will vilify Bibi anyway. Missing a permutation?
Ya. I know. Kinda’ need a definition of victory for that musing to work.
And here in my little shtetle. We go to sleep unsure if there will be a code red in the middle of the night. And if not. We wake up thinking it will be tonight. How do you define stress?
Seemed like an appropriate way to end this musing.
Bruce Brown is a former Winnipegger who made aliyah to Israel over 35 years ago. Bruce first began writing for us – in his own inimitable style, in 2012, during what was known as “Operation Pillar of Defense.” His occasional musings on aspects of life in Israel that were far from what you’d typically read in other reports from Israel were hugely popular – both in the print Jewish Post & News and on this website.
We’re now glad to report that Bruce is back writing for us – this time on a regular basis. We will post Bruce’s reports as they arrive – with the date of each post at the beginning of that post.
Here’s some information about Bruce – and awards he’s received for his writing:
Bruce Brown. Canadian born. Now living in Israel (for a long time). Bruce works in Israel’s hi-tech sector by day and, in spurts, is a somewhat inspired writer by night. He received the American Jewish Press Association’s award for writing excellence in 2019 and 2025. And wrote the1998 satire, “An Israeli is….”. Bruce’s visuals are AI-assisted and created with ChatGPT under his inimitable visual concept and creative direction. Bruce’s musings are political, social, economic and personal. With lots of biting, contrarian, sardonic, irreverent and mischievous insights.
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Why NBA Teams Start Defending Before Half Court
An NBA defender who meets a ball handler near the opposite baseline is trying to interfere with the possession before the offense gets organized. The immediate reward need not be a steal. Making a guard change direction, protect the ball, or find another receiver can interrupt the route into a play. But pressure has several possible results, and slowing that first journey does not necessarily slow the whole game.
In Logan Murdock’s November 2025 report on full-court defense, Phoenix Suns guard Jordan Goodwin described his aim: “Try to make them take at least six seconds off the clock.” That was his target, not a measured average. Indiana Pacers coach Rick Carlisle described another purpose: getting opponents to play faster than they prefer. Both approaches interfere with timing, though one delays the setup while the other hurries decisions.
The shot clock helps explain the difference. In a normal NBA possession following a made basket, the offense has 24 seconds, with the countdown starting when the inbound pass is legally touched on the court. It must also advance out of the backcourt within eight seconds. Crossing half court does not start a fresh shot clock. Time spent getting there leaves less time to create a shot. A defensive deflection that stays inbounds does not restart the countdown.
Defensive pressure also needs careful interpretation in basketball betting. An NBA matchup on the Bovada website cannot be reduced to whether one team presses: the combined score depends on how often both sides get the ball and what they do with their chances. A defender delaying the first pass into an offense can leave less time for a good attempt. A turnover followed by a quick basket has a different effect.
Those possibilities make defensive intensity an incomplete description of a scoring outlook. A team can force its opponent to work harder while creating quick attacking chances for itself. It can also concede an easy chance when pressure fails. Understanding the tactic means separating its purpose from its outcome, rather than treating an aggressive defender as evidence that the game must produce fewer points.
Pressure does not always mean a trap
One defender following the ball is different from two defenders closing around it. The first can contest the dribbler while teammates remain with their own assignments. A trap commits another player to the ball, so teammates elsewhere must cover the passing options and protect the basket.
A stopped dribble changes the contest. Once a player voluntarily picks up the ball, he cannot simply start dribbling again. He can still pivot, pass, or shoot, but moving away from pressure with another dribble is no longer an option. A defender can therefore restrict movement without taking possession. This is also why a guard’s choice to keep the dribble alive deserves attention: it preserves a way to move while searching for a pass.
Watch where the ball goes next. A trap can succeed by forcing an awkward pass that another defender intercepts. The players surrounding the ball do not have to be the ones who take it away. Reaching for a steal also differs from keeping the ball handler contained; abandoning position can give the guard a route past the pressure.
The offense has answers. In the Murdock report referenced earlier, Golden State guard Brandin Podziemski described using his body to shield the ball against smaller defenders and quickness to get beyond longer opponents. Beating the first defender can leave that player trailing, creating a temporary advantage farther upcourt. The remaining defenders then have to respond to an attack before their teammate has time to recover.
The work before a highlight
Former NBA guard Keith Bogans gives a defender’s perspective in his conversation with Vernon Maxwell. Discussing Jaden McDaniels, Bogans says that seeing a defender pick up a superstar across the court gets him excited in the way a dunk or crossover excites other viewers.
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His reaction focuses on the challenge being accepted. The scorer has someone to deal with before reaching a preferred attacking position. Bogans also describes the recognition that such defensive work receives from teammates and coaches, even when it attracts little attention elsewhere.
The assignment does not end when the scorer passes. The defender still needs to follow the play and be ready for the ball to return. Early pressure can force a star to give up the ball without removing him from the possession. Watching the next pass shows whether the defense has actually disrupted the attack or merely moved it.
When defense creates offense
Indiana scored 19 points off turnovers in Finals Game 6 against Oklahoma City on June 19, 2025. The figure does not isolate full-court pressure.
A change of possession ends one team’s opportunity and begins another’s. The team winning the ball can attack immediately or organize its offense, depending on the space and defenders ahead. Pressure therefore cannot be assessed only by the time an opponent spends bringing the ball forward.
Look beyond the pickup point. Does the offense arrive late but still organized? Does it make a hurried pass? Does the ball handler escape and make the remaining defenders cover extra ground? The first defender can use up time without winning the ball. If the guard gets past him, watch whether the other defenders can stop the drive without leaving someone open.
Features
In new ‘Fauda’ season, the aftershocks of Oct. 7, without a thought for Gaza
By PJ Grisar September 8, 2026
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
When Fauda Season 4 ended an eternity and a devastating war ago, our hero was at death’s door, reciting both the central prayer of Judaism, the Shema, and the Muslim Fatiha.
It was a cliffhanger with monumental implications for Doron Kavillio (Lior Raz), an Israeli Jew who spent his days undercover as a Muslim Arab — an identity crisis long in coming. Zoom out and you can see the doomed duality of Israel and Palestine, Jew and Muslim, connected in a cycle of death and more alike than they may seem.
Season 5 begins bilingually, with Hebrew and Arab definitions of the Arabic word Tha’r, blood revenge, “restoring violated honor or avenging injustice.” This concept is now the point of commonality — not how men pray, but how they seek revenge.
Welcome to a post-Oct. 7 Israel. Doron is in therapy, struggling to recall eight missing hours of his life on the day of Hamas’ attack on the Gaza envelope.
Comrades have left the country — Steve (Doron Ben-David) is protecting oligarchs in London, Sagi and Nurit are in Australia. Eli (Yaakov Zada-Daniel) is now Orthodox, living in a settlement and reeling from the murder of his wife and stepchildren at his now-torched kibbutz. When a Bedouin friend, Salem (Bian Anteer) who lost his son in the raid on Eli’s home, approaches him with a tip on the Nukhba fighter responsible, they depart for Marseille to answer the call of Tha’r.
It would hardly be Fauda if this act of vengeance didn’t give way to a much larger plot. Marseille is the staging ground for Saeed el Hatib (French-Algerian actor Hakim Djaziri), “the Sinwar of Europe,” who is recruiting sympathetic, white continentals for a fresh massacre in Israel.
Fauda has always made some viewers uncomfortable. Massively entertaining, bingeable to those of us who stream it in the Netflix aftermarket, its existence was premised on ongoing injustices in the West Bank and Gaza and the violence that bursts through their borders. (The BDS movement labelled it a “war-crimes glorifying” series;” Haaretz called it “morally dubious.”)
And yet as late as the last season it contained very real criticism of Israel’s conduct, including its costly campaigns to recover captured soldiers and the torture used to extract information on their whereabouts. The show always alluded to real operations — Cast Lead, Brother’s Keeper — in dialogue. But because it can’t merely mention an attack as raw and monumental as Oct. 7, and because it has no desire to question the response to it, it chooses to recreate its savagery.
Episodes 7 and 8, flashbacks to that day, are front-loaded with a trigger warning and a disclaimer that you can skip them and still be able to follow the main plot.
It’s hard for me to recommend those episodes. If not exactly atrocity porn, their central, race-against-time set piece is too anchored in recent events and constructed too much like an action movie. It feels in a sense exploitative, even if intended as a tribute. (To give them credit, both Lior Raz and his co-creator Avi Issacharoff, who said they “wrote from their trauma,” were on the ground helping the south of the country evacuate in the aftermath.)
The new season starts with the promise of complexity. It opens on a grieving Muslim father and shifts to a milksop accountant who worked for Hamas, seemingly tortured by Eli in a blind rage for a crime he didn’t commit. Could an excessive devotion to Tha’r, a tribal code of retribution, be the diagnosis of the show’s creators of Israeli society at this moment?
If it is, it’s not a critical one. The villains are the villains, and, most revealingly, they now number people with no connection to the conflict.
Hatib’s enlistment of white Europeans for a mass-casualty terror attack services a trite narrative of postcolonial guilt finding an outlet in the pro-Palestinian cause. It works on another level too: This fighting force is squaring off against Doron’s corps of Mizrahi Jews, whose mere presence dismantles the lie that Israelis are themselves all white colonizers, and that Israel and the European empire of yore are in any way analogous.
When, back at mission control, the counterterrorists speak of “suspicious-looking Europeans” who are “in their 30s,” the derision for this type of fellow traveller is palpable. Their standard bearer, Mélanie Laurent, formerly Tarantino’s “face of Jewish vengeance,” plays Anne, a blonde, “high middle-class Catholic French woman” who straps up with C-4, a keffiyeh ever-draped around her neck. Through her, and in a quite literal way, the show suggests the Western love affair with Palestinians — which in this season’s logic means Hamas — is misguided.
All the while, we never see Gaza, where much of Season 3 was set, with some among its population humanized. We never reckon with the destruction there. We hear about it, and a kind of lip service is paid to the crime of collective punishment — the sort that we hear at the end of almost every season — but it’s secondary to storytelling as elegy and justification. One could just have easily placed the Hebrew word Zachor before that first cold open: Remember what they did to us.
At one point, after a shootout with more blood spatter than I ever recall seeing on the show, Doron empties his clip into an enemy with the words “this is for October 7.” Seconds later, in a Shin Bet command room his handler Gabi (Itzik Cohen, whose between-seasons weight gain is a running joke) quips, a la Danny Glover in Lethal Weapon, “I’m too old for this.”
He’s not the only one.
In the past week I’ve chatted with some folks older than me — they don’t know each other and are largely to my right on Israel — who don’t relish the thought of another season. Not just because they don’t want to watch Oct. 7 reenacted, but because following the exploits of Israeli security agents has vastly different optics after the Hamas-Israel war, unprecedented settler violence and National Security Minister Itamar Ben-Gvir’s recently-stated ideal scenario of killing “30 or 40” Palestinians in Gaza each night.
This may well be the privilege of the diaspora, but the fatigue points to a shift in attitude that’s worth paying attention to. If these horrors are out of sight, out of mind this season, they’re top of mind to many who are watching — and many others who might have once tuned in.
PJ Grisar is a Forward culture reporter. Read full bio →
This story was originally published on the Forward.
