Features
Sisters Alison Gervais, Andrea Katz working together to empower women

By MYRON LOVE Eight years ago, sisters Alison Gervais and Andrea Katz decided to combine their expertise in marketing (Katz) and public relations (Gervais) to create a new boutique communications firm with a focus on empowering women as consumers and business owners. Today, their FIT Communications has a roster of clients right across Western Canada.
While Covid has caused a hiccup in FIT Communications’ ongoing growth, Katz concedes, clients are sticking with the young entrepreneurs. “Many of our clients are in the sports and travel business – which were particularly hard hit by Covid restrictions,” she notes, “but the business outlook is improving. We are working with numerous clients to develop strategies in planning for the future.”
The daughters of Dr. Sidney and the late Joanne Katz followed the same educational track. Both attended Ramah Hebrew School and Joseph Wolinsky Collegiate up until the end of Grade 10 followed by University of Winnipeg Collegiate for Grades 11 and 12. They also both earned B.A.’s from the University of Manitoba with degrees in Sociology and Psychology.
After that, their paths in life diverged.
Gervais’ life – for most of her life, has revolved around water sports. The former YMHA Sports dinner nominee for Jewish Athlete of the Year took to the water early on. She became involved synchronized swimming at the age of 12. As a member of the provincial team – and, later, as a coach – she took part in numerous competitions throughout North America and Europe. She went on to become a referee and judge and – for more than 12 years up until January of 2020 – she served as executive director of Synchro Swim Manitoba.
“I found that combining my responsibilities with FIT and SSM as well as raising three children was more than I could handle,” she says.
While she is still involved in the sport as a volunteer, she now devotes more of her time to FIT Communications and its growing client base.
After completing her B.A. at the U of M, Katz earned a second degree – a diploma in Business Administration (Marketing and Advertising) and relocated to Calgary. Over ten years in Calgary, she had a variety of experiences, working first for a restaurant group, followed by a major international music label, and then for a Calgary university.
“I decided to come back to Winnipeg because all of my family is here and this is where I wanted to start a family of my own,” says the mother of a newborn. “I also wanted to start my own company with Alison.”
According to the FIT Communications website, Katz and Gervais specialize in helping clients market their products and services to women and girls. “Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence,” the website points out.
“We know women,” the sisters write on their website. “We know how and why women do what they do. We know how to appeal to them directly. We know how they think, how they buy and how they make decisions. Our education coupled with our experience in marketing, public relations and sales makes us experts in marketing to women and attracting female audiences to our clients’ businesses.”
As well, Katz has recently added value to FIT Communications’ services with her certification as an Integrative Nutrition Coach from the New York-based Institute of Integrative Nutrition. While the course is usually 17 months, Katz notes that because she was expecting, the completed the requirements in half the time.
“Part of our goal through FIT Communications is fostering a healthy lifestyle among women and girls,” says Katz.
Her additional training also gives FIT Communications an “in” with producers of healthy foods, she points out.
In recent months Katz has also become a columnist for the Winnipeg Free Press writing about women and girls in sports. She is also available as a nutritional coach. (Interested readers can contact Andrea on line at https://bestyounutrition.ca).
Gervais observes that Covid has changed the way business is done. “Working conditions have become more flexible,” she points out. “More people are appreciating the flexibility that working from home provides. FIT Communications is a fine example of how a home-based business can thrive. We can work with others to help them with their marketing and business strategy and enjoy the same success that we have achieved.”
Features
Basketball: How has Israel become one of the best basketball countries in Europe in the last few years?
When the Israeli Deni Avdija became the first Israeli to be drafted as the highest in NBA history in 2020, then emerged as a key NBA wing in Portland, it was not so much the breakthrough it appeared to be, but a portent. Israeli basketball has been decades in the making, and in recent years its clubs have made Europe take notice.
This is why Maccabi Tel Aviv, Hapoel Tel Aviv, and the national basketball team of Israel are now the subject of any serious discussion of European basketball. It is only natural that fans and bettors reading form, depth of the roster, and momentum would look at our Euroleague predictions and then evaluate how Israeli teams would fit into the continental picture.
A rich history: The Maccabi Tel Aviv mythos
The contemporary narrative dates back to before Avdija. Maccabi Tel Aviv won its maiden European Cup in 1977 beating Mobilgirgi Varese and providing a nation under pressure with a sporting icon. Tal Brody’s declaration “We are on the map” became not just a quote, it became a declaration of Jewish confidence, Israeli strength and basketball dream.
Maccabi turned out to be the team of the nation since it bore Israeli identity past the borders. Maccabi has been a cultural ambassador before globalization transformed elite lists into multinational conundrums. Its yellow jerseys were the symbol of excellence, rebellion, and identification for the Israeli people at home and the Jewish communities abroad.
The six European championships in the club provided a benchmark that influenced the Winner League and Israeli basketball. Children were not just spectators of Maccabi, they dreamed of Europe as something accessible. Coaches studied in the continental competition. Sponsors and broadcasters realized that basketball had the potential to be the most exportable Israel team sport.
The modern pillars of Israeli basketball’s success
The recent ascendancy of Israel is no magic. It is the result of history, astute recruiting, youth-building and pressure-tested league culture. The nation has made its size its strength: clubs find talent at a young age and enclose the potential with foreign professionals.
Nurturing homegrown talent: The Deni Avdija effect
The most obvious example is that of Avdija. He was a high-ranking contributor in the system of Maccabi Tel Aviv and was chosen as a teenager and was picked number 9 by Washington in the 2020 NBA Draft. His career was a reminder that an Israeli prospect could be more than a local star; he could be a lottery pick with two-way NBA potential.
Israeli NBA player Omri Casspi had already opened that door, and Avdija opened it even further to the next generation. Their achievements drifted the expectations of the youthful players in Tel Aviv, Jerusalem, Holon, Herzliya, etc. An Israeli teenager is now able to envision a path between youth leagues and the Winner League, and the EuroLeague and the NBA minutes.
It is that dream that has been followed by investment. Israeli clubs put more emphasis on skills training, strength training, analytics as well as international youth tournaments. The success of the national program in the face of the best of Europe in terms of age has also helped.
A global approach: The role of international and naturalized stars
The other pillar is the openness of Israel to the global talent. The Winner League has been an important destination, not a stopover, of American guards and forwards. Most come in with NCAA or G league experience and become leaders due to the fact that the league requires scoring, speed and tactical flexibility.
It is enriched with naturalized players and Jewish players, who could use the Law of Return. Through historic personalities like Brody, current imports who can bond both professionally and personally with Israel have provided teams with uncharacteristic diversity in their roster. The outcome is a mixture of Israeli competitiveness, American shot making, Balkan toughness and European spacing.
Making waves in Europe: Israel’s modern Euroleague footprint
Even in tricky seasons, Maccabi Tel Aviv is the flagship. Currently, Maccabi is out of the automatic playoff spot with a loss record in the EuroLeague, whilst Hapoel Tel Aviv has shot up to the playoff discussion. That juxtaposition speaks volumes: Israel is no longer the lone, iconic club. Its ecology has expanded.
Nevertheless, it is true that the reputation of Maccabi in the EuroLeague does count. Europe Menora Mivtachim Arena is one of the most fearsome in the continent when the team is stable: loud, emotional, and tactical. Recent security and travel realities have upset the usual home-court equation but the name of the club is still a potent brand.
It is the reason why there is an interesting betting discussion within Israeli teams. The name Maccabi has a historical impact, but analysts also need to quantify the present defensive performance, injuries, substitution of venues and guards, and fatigue in the schedule. The emergence of Hapoel has provided another Israeli point of reference and markets have to regard the nation as a multi-club force.
What’s next? The future of Israeli basketball on the world stage
Sustainability is the second test. The Israeli national basketball team desires more serious EuroBasket performances and a future world cup. It requires Avdija fit and powerful, more domestic big men, and guards capable of playing elite defense to get there.
The pipeline is an optimistic one. Israeli schools are more professional, teams are bolder with young talents, and the Winner League is a test ground where potential talents have to contend with older, tougher imports each week. Not all talents will turn into Avdija, yet additional players ought to be prepared to participate in EuroCup, EuroLeague, and even NBA.
To the Jewish in the Canadian diaspora, the call is not only sporting but it is also emotional. Israeli basketball brings pride, drama and a common language to the continents. To the European fan, it provides tempo, creativity and unpredictability. To analysts, it provides a sign that a small nation, with memory, ambition and adaptation, can rise to become a true basketball power. Israel ceases to be the unexpected guest on the table of Europe. It is a part of it, season after season.
Features
In recent years, we have been looking for something more than a house in Israel – we have been looking for a home
For many Jewish families in the diaspora, Israel has always been more than a destination. It is the land of tefillah, memory, family history and belonging. But in recent years, many families have begun asking a practical question too: should Israel also become a place where we have a home?
Not necessarily immediate aliyah. Sometimes it begins with a future option, something good to have just in case, or simply roots with a stronger connection to Eretz Yisroel.
But what does it mean?
A Jewish home is shaped not only by what is inside the front door, but by what surrounds it: neighbours, synagogues, schools, parks, local services, safe streets and the rhythm of Jewish life. For observant families, these are not small details. They are the things that turn a house into a place of belonging.
This is not a new idea. It is a need that has helped shape Jewish communities in Israel before. The Savyonim idea is rooted in the story of Savyon, the Israeli community established in the 1950s by South African Jews who wanted to create a green, safe and community-minded environment in Israel. It was a diaspora dream translated into life in the Jewish homeland.
That idea feels relevant again today. Many Jewish families abroad are now making plans around where they can feel connected in the years ahead.
Recent figures point in the same direction. Reports based on Israel’s Ministry of Finance data showed that foreign residents bought around 1,900 homes in Israel in 2024, about 50% more than the previous year, with Jerusalem emerging as the most popular place to buy. In January 2026, foreign residents still purchased 146 homes, broadly similar to January 2025, even as the wider housing market remained cautious.

For Lior David, International Sales & Marketing Manager at Africa Israel Residences, part of the continued interest may lie in the fact that today’s residential projects are increasingly built around the wider needs of Jewish families abroad: not only buying a property in Israel, but finding a setting that can support community, continuity and everyday Jewish life. That idea is reflected in Savyonim, the company’s residential concept, which places the surrounding environment at the heart of choosing a home.

This can be seen in Savyoney Givat Shmuel, where the surrounding environment includes synagogues, parks, educational institutions, local commerce, playgrounds and transport links, and in Savyoney Ramat Sharet in Jerusalem, located in one of the city’s established green neighbourhoods.
For families abroad, these things matter. Jerusalem and Givat Shmuel are never just another location. They are home to strong Jewish communities, established religious life and surroundings that allow a family to imagine not only buying property, but building a Jewish home in Israel.
Together, these projects reflect a broader understanding: that for many Jews in the diaspora, the decision to create a home in Israel is not only practical, but rooted in identity, continuity and community. The Savyonim story began with a Zionist community from abroad that succeeded in building a real home in Israel; today, that same vision continues in a contemporary form.
Features
When a Personal Loan Can Be a Smarter Option Than Carrying Credit Card Debt
A lot of people keep credit card debt longer than they planned because the monthly minimum looks manageable, but that is the trap. The payment feels small enough to live with, but much of it goes to interest when the balance is high. That means the debt can drag on for years, even if you keep paying on time.
A personal loan can be a smarter option when you already know the debt will not be gone quickly. Instead of carrying a revolving balance with a high rate and no firm payoff date, you move the debt into a fixed loan with regular payments and a clear endpoint. That does not solve every debt problem, but in the right situation, it can reduce interest costs and make repayment more realistic.
The Core Difference Between These Two Types of Debt
Credit cards are flexible, so you can borrow, repay, and borrow again without applying every time. That flexibility is useful for day-to-day spending, emergencies, and short-term borrowing. It becomes expensive when a large balance sits there month after month.
A personal loan is structured. You borrow one amount upfront, then repay it over a set term, often between one and five years. The payment usually stays the same each month. That structure matters because it forces steady progress.
When a Personal Loan Usually Makes More Sense
A personal loan tends to be the better choice when the debt is already turning into a medium-term problem rather than a short-term one. That often means you are no longer using the card for convenience. You are using it as borrowed money and paying a high price for that access.
It can be a smart move in cases like these:
- You are carrying a balance for several months and do not see a realistic way to clear it soon
- Your card interest rate is much higher than the loan rate you qualify for
- You have debt across two or three cards and want one payment instead of several
- You need a fixed monthly amount so you can build a proper budget
- You want a firm payoff date instead of open-ended repayment
The Biggest Practical Advantage Is Predictability
If your monthly budget is already tight, uncertainty makes everything harder. Credit card minimum payments can rise as rates change or balances grow. Multiple cards also mean multiple due dates, different limits, and a higher chance of missing one payment.
A personal loan can make life simpler. You know the payment amount, the term, and the month the debt should be gone. That makes it easier to plan around rent, groceries, utilities, childcare, and other fixed costs. For many households, that predictability is just as valuable as the interest savings.
When you are comparing offers, a reputable financial institution like, for example, Innovation Federal Credit Union can explain the full cost of borrowing, not just the headline rate. That matters because the real question is not whether the payment looks fine today. The real question is whether the loan will make your debt cheaper, easier to manage, and less likely to come back.
Where People Make Mistakes
Paying off a card with a loan helps only if the card balance stays low afterwards. If the card fills up again, you end up with both the loan and new revolving debt. That is usually worse than the original problem.
Another mistake is focusing only on the monthly payment. A longer loan term can make the payment feel easier, but it may also increase the total amount of interest paid over time. A smaller payment is not automatically a better deal.
Before signing anything, check these points carefully:
- The loan interest rate
- Any origination or administration fees
- The total amount you will repay over the full term
- Whether you can make extra payments without penalty
- Whether the monthly payment truly fits your budget
- What you will do with the credit cards after the balance is paid off
When a Personal Loan Is Not the Better Option
If your credit is weak, the loan rate may not be much better than your card rate. In that case, the savings may be too small to justify the switch. If fees are high, the benefit can shrink even more.
It also may not help if the real issue is cash flow. If your income is not covering regular monthly bills, replacing card debt with a loan does not solve the shortage. The payment may look neater, but the pressure remains. In that case, the better step may be a hard review of spending, extra income, or professional debt advice.
A credit card can still be a better tool when you can pay off purchases quickly and in full. Used that way, a card can be convenient and cost nothing in interest. The problem starts when short-term borrowing quietly becomes long-term debt.
How to Decide

Pull together the numbers for every card you carry. Write down the balance, the interest rate, the minimum payment, and how much you usually pay each month. Then compare that with the full cost of a personal loan offer.
Look at these questions:
- How much interest will I pay if I keep the debt on my cards
- How much interest and fees will I pay with the loan
- How long will each option take to clear
- Can I manage the loan payment even in a tight month
- Am I ready to stop using the paid-off cards for routine spending
If the loan gives you a lower total cost, a clear payoff schedule, and a payment you can genuinely handle, it may be the smarter move.
A Good Loan Strategy Includes a Behaviour Plan
If you use a personal loan to clear card balances, decide in advance what happens next. Some people keep one card open for emergencies and put the others away. Others lower their limits or remove saved card details from shopping apps. Small changes like that can prevent the old pattern from restarting.
Set up automatic payments if possible. Put the loan due date just after payday. Build even a small emergency fund alongside repayment so an unexpected car repair or vet bill does not go straight back on the card. Those steps may sound basic, but they often make the difference between lasting progress and another round of debt.
To Sum Up
A personal loan can be a smarter option than carrying credit card debt when the debt is already lingering, the loan rate is meaningfully lower, and the monthly payment fits your budget without strain. The real advantage is not only lower interest. It is structure, clarity, and a realistic path to being done with the debt.
That said, a loan works best when it is paired with changed habits. If the card balance returns after the transfer, the loan will not have solved much.
