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Sisters Alison Gervais, Andrea Katz working together to empower women
By MYRON LOVE Eight years ago, sisters Alison Gervais and Andrea Katz decided to combine their expertise in marketing (Katz) and public relations (Gervais) to create a new boutique communications firm with a focus on empowering women as consumers and business owners. Today, their FIT Communications has a roster of clients right across Western Canada.
While Covid has caused a hiccup in FIT Communications’ ongoing growth, Katz concedes, clients are sticking with the young entrepreneurs. “Many of our clients are in the sports and travel business – which were particularly hard hit by Covid restrictions,” she notes, “but the business outlook is improving. We are working with numerous clients to develop strategies in planning for the future.”
The daughters of Dr. Sidney and the late Joanne Katz followed the same educational track. Both attended Ramah Hebrew School and Joseph Wolinsky Collegiate up until the end of Grade 10 followed by University of Winnipeg Collegiate for Grades 11 and 12. They also both earned B.A.’s from the University of Manitoba with degrees in Sociology and Psychology.
After that, their paths in life diverged.
Gervais’ life – for most of her life, has revolved around water sports. The former YMHA Sports dinner nominee for Jewish Athlete of the Year took to the water early on. She became involved synchronized swimming at the age of 12. As a member of the provincial team – and, later, as a coach – she took part in numerous competitions throughout North America and Europe. She went on to become a referee and judge and – for more than 12 years up until January of 2020 – she served as executive director of Synchro Swim Manitoba.
“I found that combining my responsibilities with FIT and SSM as well as raising three children was more than I could handle,” she says.
While she is still involved in the sport as a volunteer, she now devotes more of her time to FIT Communications and its growing client base.
After completing her B.A. at the U of M, Katz earned a second degree – a diploma in Business Administration (Marketing and Advertising) and relocated to Calgary. Over ten years in Calgary, she had a variety of experiences, working first for a restaurant group, followed by a major international music label, and then for a Calgary university.
“I decided to come back to Winnipeg because all of my family is here and this is where I wanted to start a family of my own,” says the mother of a newborn. “I also wanted to start my own company with Alison.”
According to the FIT Communications website, Katz and Gervais specialize in helping clients market their products and services to women and girls. “Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence,” the website points out.
“We know women,” the sisters write on their website. “We know how and why women do what they do. We know how to appeal to them directly. We know how they think, how they buy and how they make decisions. Our education coupled with our experience in marketing, public relations and sales makes us experts in marketing to women and attracting female audiences to our clients’ businesses.”
As well, Katz has recently added value to FIT Communications’ services with her certification as an Integrative Nutrition Coach from the New York-based Institute of Integrative Nutrition. While the course is usually 17 months, Katz notes that because she was expecting, the completed the requirements in half the time.
“Part of our goal through FIT Communications is fostering a healthy lifestyle among women and girls,” says Katz.
Her additional training also gives FIT Communications an “in” with producers of healthy foods, she points out.
In recent months Katz has also become a columnist for the Winnipeg Free Press writing about women and girls in sports. She is also available as a nutritional coach. (Interested readers can contact Andrea on line at https://bestyounutrition.ca).
Gervais observes that Covid has changed the way business is done. “Working conditions have become more flexible,” she points out. “More people are appreciating the flexibility that working from home provides. FIT Communications is a fine example of how a home-based business can thrive. We can work with others to help them with their marketing and business strategy and enjoy the same success that we have achieved.”
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Mobile Casino Trends in 2026: Usage Statistics – What Casino Online Westace Says
Mobile technologies simplify everyday life. They are used for payments, regular conversations, photos, and even gambling. Sites like casino online Westace leverage modern trends and do everything possible to maximize engagement. Adapting familiar gambling games to smartphones makes them more convenient. Visitors can launch slot machines or other entertainment with just a few taps on the screen. Quick rounds let you instantly see the results and choose a different game type. Interactivity is the main approach to development in 2026.
Usage Statistics in 2026
Online casinos are using mobile development technologies to adapt gambling games to smartphones and tablets. Now, almost every user has the opportunity to launch games to test their features in a convenient format. Sites like casino online Westace are not far behind and adapt to various screen layouts. The latest industry news also indicates significant developments:
More than 75% of players use online casino services via mobile devices. Statistics show significant steady growth compared to the figure of 65% in 2023.
It is predicted that revenue from mobile casinos in 2026 will exceed the mark of $ 60 billion. The figure is two-thirds of the market. Thus, positive trends can be identified among gambling software developers.
The younger demographic aged 18 to 35 years old is the most active user of mobile devices. They have twice the level of involvement compared to other categories.
80% of new casino accounts were registered through mobile apps or mobile-optimized websites. This indicates their convenience and widespread use.
Mobile development is a priority for online casinos. Operators work closely with developers to adapt all games to the relevant requirements.
Features of Mobile Casino Growth
Mobile versions of sites like casino online Westace are dominating in 2026 for a reason. Players can enjoy games with real dealers even from small screens. At the same time, the broadcast quality remains at a high level without delays.
All games are designed for touch use. Players can easily use portrait mode and adaptive layouts to launch a comfortable gameplay format. Biometric login and two-factor authentication are essential tools that protect transactions and accounts from unauthorized access.
Mobile gaming encourages more frequent play in small sessions. For example, a player can play one or two games of baccarat, and then later return to play slot machines. All progress is saved on any device. Yes, a player can start playing on a smartphone, save the results, and return via a browser on a computer.
All Interesting Facts to Know
Recently, sites like casino online Westace have been paying more attention to mobility. For example, seasonal slots are launched first through mobile versions, and then move to desktop. Regulators have also introduced mandatory responsible elements for smartphone users for greater control. Mobile players spend 20% more time playing with real dealers. This emphasizes the close attention to interactive formats and communication.
Ultimately, mobile casino versions occupy their own niche in the industry. Most players use smartphones to play on the go and enjoy fast games. Developers adapt to these requirements and improve services, adding relevant options to games.
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Important Keno Rules: Explained by Casino Online Glorion
Keno is a lottery game that originated in China 2,000 years ago. At that time, it was called baige piao, which translates to “white pigeon ticket” in English. Keno rules on sites like Glorion Casino are similar to those of games like lotto. The game involves choosing numbers in the hopes that they will match randomly selected values. In this article, we will discuss the important rules of online keno.
Understanding Keno Rules at Online Casinos
Keno is a game of chance in which players select 1 to 10 numbers from a table of 1 to 80, similar to bingo. After this, the numbers are drawn. The player’s payout depends on how many figures they match.
In classic keno, the drawing is done using a ball machine. The same equipment is used in bingo and lotteries. The host randomly draws 20 numbered balls. Players win if at least one of their chosen numbers matches the dealer’s draw. The more matching numbers, the larger the payout.
Online keno is played using a random number generator (RNG). Keno payouts on sites like Casino Online Glorionare similar to those in the classic game. The differences are due to the drawing procedure and the properties of different versions.
After users select their 20 numbers, the gambling software publishes its 20 figures, which determine the winner. Payout amounts vary across platforms, so users should check them before playing.
Basic Keno Stages in Online Casinos
Users planning to play keno at sites like Casino Online Glorion should be familiar with the gameplay process. Typically, it includes the following stages.
- Select a keno card. The ticket displays numbers from 1 to 80.
- Choose your numbers. In different versions, users select 10, 15, or 20 numbers before each draw. Each number is called a ‘keno spot.’ You can set the same numbers for multiple draws.
- Check the payout table. In the online version of the game, the table appears after selecting the numbers. It displays information about the payout amount if you guess correctly. The more numbers you match, the larger the payout.
- Calculate your bet. Determine how much you want to bet on each draw. Remember that the bet size affects the final payout.
- Start the game. All the drawn numbers will appear somewhere on the screen. Users can also view the “cold” and “hot” keno numbers. Hot numbers have been drawn recently, while cold ones haven’t won for a long time.
- Match the numbers. Experienced players use the term “catching a spot” when their chosen number is drawn. The number of spots you catch affects your payout.
Keno at websites like Casino Online Glorion offers engaging gameplay. Players can get generous prizes. They should learn the rules, odds, and prize structures to make rational decisions and boost their chances of winning. Chase the thrill, but play it smart.
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Common Online Casino Mistakes To Avoid
Online casino games can be a brilliant way to bring excitement to life in your spare time. These games have become hugely popular in recent years, but you will find that people often make the same mistakes. These mistakes can lead to financial losses, cybercrime, and an inferior experience, so it is important to be aware of what these mistakes are so that they can be avoided. This post will outline a few of the most common mistakes people make when playing online casino games and explain how to avoid falling into the same trap. Interested? Keep reading to find out more.
Ignoring Terms & Conditions
One of the biggest mistakes players make with online casino games is ignoring the terms and conditions. You should always take the time to read through these, paying close attention to things like the conditions of bonuses and restrictions in withdrawals. This will help you avoid any nasty surprises when playing games.
Not Researching Casinos
Another common mistake people make is not researching casinos. There are endless options for online casinos, but not all are equal, and there are even many that are unlicensed. Therefore, you need to research casinos and find one that is fully licensed and has positive reviews. The best casinos will have a massive selection of games to choose from, including blackjack online. A wide selection of games means it is hard to get bored, and you can always find something to play.
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Chasing Losses
One of the most dangerous mistakes people make is chasing losses. This is where players will attempt to win back the money they have lost, which often means betting larger sums. This is a dangerous tactic and a slippery slope, so it is important to be aware of it and take measures to protect against it. The best way to avoid chasing losses is to set a budget before each session – if you spend that amount, you need to be able to walk away.
Not Understanding Games
It is always important to have a strong understanding of the game that you are playing. This will boost your chances of winning and your gaming experience. Therefore, you should always read the instructions when playing a game for the first time. For strategic games like poker, there is a lot of information online that will help you get to grips with the basics and learn strategies to use.
Weak Passwords
Cybersecurity needs to be a top priority when it comes to online casino games. The top casinos will have strong cybersecurity measures in place, but you also have a role to play. It is important to use strong passwords and multi-factor authentication to prevent hackers. It is also smart to avoid having large sums held in your online account in case someone hacks your account.
These are the most common mistakes that you will want to avoid when it comes to online casino games. By avoiding these mistakes, you can improve your experience and enjoy the excitement that these games can bring.