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Sisters Alison Gervais, Andrea Katz working together to empower women

By MYRON LOVE Eight years ago, sisters Alison Gervais and Andrea Katz decided to combine their expertise in marketing (Katz) and public relations (Gervais) to create a new boutique communications firm with a focus on empowering women as consumers and business owners. Today, their FIT Communications has a roster of clients right across Western Canada.
While Covid has caused a hiccup in FIT Communications’ ongoing growth, Katz concedes, clients are sticking with the young entrepreneurs. “Many of our clients are in the sports and travel business – which were particularly hard hit by Covid restrictions,” she notes, “but the business outlook is improving. We are working with numerous clients to develop strategies in planning for the future.”
The daughters of Dr. Sidney and the late Joanne Katz followed the same educational track. Both attended Ramah Hebrew School and Joseph Wolinsky Collegiate up until the end of Grade 10 followed by University of Winnipeg Collegiate for Grades 11 and 12. They also both earned B.A.’s from the University of Manitoba with degrees in Sociology and Psychology.
After that, their paths in life diverged.
Gervais’ life – for most of her life, has revolved around water sports. The former YMHA Sports dinner nominee for Jewish Athlete of the Year took to the water early on. She became involved synchronized swimming at the age of 12. As a member of the provincial team – and, later, as a coach – she took part in numerous competitions throughout North America and Europe. She went on to become a referee and judge and – for more than 12 years up until January of 2020 – she served as executive director of Synchro Swim Manitoba.
“I found that combining my responsibilities with FIT and SSM as well as raising three children was more than I could handle,” she says.
While she is still involved in the sport as a volunteer, she now devotes more of her time to FIT Communications and its growing client base.
After completing her B.A. at the U of M, Katz earned a second degree – a diploma in Business Administration (Marketing and Advertising) and relocated to Calgary. Over ten years in Calgary, she had a variety of experiences, working first for a restaurant group, followed by a major international music label, and then for a Calgary university.
“I decided to come back to Winnipeg because all of my family is here and this is where I wanted to start a family of my own,” says the mother of a newborn. “I also wanted to start my own company with Alison.”
According to the FIT Communications website, Katz and Gervais specialize in helping clients market their products and services to women and girls. “Women are the world’s most powerful consumers, driving the majority of household spending with their buying power and influence,” the website points out.
“We know women,” the sisters write on their website. “We know how and why women do what they do. We know how to appeal to them directly. We know how they think, how they buy and how they make decisions. Our education coupled with our experience in marketing, public relations and sales makes us experts in marketing to women and attracting female audiences to our clients’ businesses.”
As well, Katz has recently added value to FIT Communications’ services with her certification as an Integrative Nutrition Coach from the New York-based Institute of Integrative Nutrition. While the course is usually 17 months, Katz notes that because she was expecting, the completed the requirements in half the time.
“Part of our goal through FIT Communications is fostering a healthy lifestyle among women and girls,” says Katz.
Her additional training also gives FIT Communications an “in” with producers of healthy foods, she points out.
In recent months Katz has also become a columnist for the Winnipeg Free Press writing about women and girls in sports. She is also available as a nutritional coach. (Interested readers can contact Andrea on line at https://bestyounutrition.ca).
Gervais observes that Covid has changed the way business is done. “Working conditions have become more flexible,” she points out. “More people are appreciating the flexibility that working from home provides. FIT Communications is a fine example of how a home-based business can thrive. We can work with others to help them with their marketing and business strategy and enjoy the same success that we have achieved.”
Features
The Types Of Gaming That Are Popular Across North America
Gaming in North America covers almost every style imaginable. Consoles remain a huge part of the culture that changes all the time. Older gaming hobbies like board games still fill living rooms and hobby stores.
People can always find a way to play that suits their interests and preferences. That could be online or offline.
That variety is part of what makes the region so interesting from a gaming point of view. There is no single dominant style. A lot of people prefer quick mobile games that they can play on the go. There are also superfans that sink hundreds of hours into console adventures. It isn’t all about high tech; plenty still enjoy games that have been around for generations.
The common theme is choice. North American players now have more ways to play than ever before.
Classic Casino Games Have Found New Life Online
Casino games have been popular across North America for a long time. The way they are played has changed dramatically in recent decades and brought them to new audiences.
Traditional games such as blackjack and roulette are still easy to recognize. The rules remain familiar to a lot of the population. The technology surrounding them has moved forward at a breakneck speed.
Roulette shows this change. The experience once meant gathering around a physical wheel and watching the ball bounce between the numbered pockets. That same basic format now works online in several different ways.
Digital roulette recreates the wheel through software. Live dealer versions stream a real wheel from a studio using high-definition cameras. Players can follow the action on a laptop or smartphone without losing the simple appeal that made roulette popular in the first place. People who want to play roulette varieties online even have a lot of choice for how they do so.
Slot games have changed even more.
Modern online versions can include detailed animations and new mechanics that would be difficult to reproduce on an old mechanical machine. Newer styles such as crash games have also grown alongside more traditional casino titles.
Casino gaming has essentially become another branch of digital entertainment. People have so much choice that they may turn to ‘games of the week’ as recommendations for a new game to try out.
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Board Games Are Still Going Strong
Board games remain extremely popular across North America. There are even festivals in the area celebrating the choice in board games.
Part of their appeal is social.
A board game creates a reason for people to gather around the same table for competition. They usually debate at least one rule before the night is over!
Classic games still have huge audiences. Chess and Monopoly are instantly familiar. The modern board game scene has become much broader.
Games such as Ticket to Ride and Wingspan helped introduce more people to strategy-heavy tabletop games without making them feel impossible to learn.
Hobby gaming has also become a culture of its own.
Dedicated stores host game nights and board game cafes have turned tabletop gaming into an evening out rather than something that only happens at home.
In an age of screens, cardboard is doing surprisingly well.
Console Gaming Remains A Giant
Console gaming is still one of the biggest parts of North American entertainment.
Living-room consoles have become far more than machines for playing one game at a time. They now act as entertainment hubs for multiplayer gaming and detailed worlds.
Sports games remain popular. Action games and open-world adventure games also draw huge numbers of players.
The appeal is easy to understand.
Console gaming offers impressive graphics and deep experiences without requiring the same level of setup that can come with a gaming PC.
Controllers have evolved too. They have added better feedback and more precise inputs. Online multiplayer has become standard and easier for most players.
PC Gaming Has Its Own Massive Audience
PC gaming occupies a slightly different space. It tends to attract players who like flexibility.
Hardware can be upgraded over time. Digital stores offer enormous libraries ranging from blockbuster releases to tiny experimental projects made by one person.
Strategy games and simulation titles have especially strong roots on PC.
MMORPGs also remain closely linked to the platform. Large communities spend years inside these imagined online worlds.
Competitive gaming has helped keep PC gaming at the center of esports too.
Genres such as tactical shooters and real-time strategy games continue to attract players who enjoy fast competition and highly skill-based play.
Social And Multiplayer Games Keep Growing
You might assume that the online world is isolating gamers. But it is actually fair to say that gaming has become much more social over the last decade in many ways.
People increasingly play with friends who may live hundreds or even thousands of miles away. Cross-platform technology has helped with being able to connect players reliably.
A group no longer always needs identical hardware to play the same title together. Console and PC communities can sometimes mix. Voice chat keeps everyone connected during a session.
The conversation happening during the game becomes just as important as the game itself.
There is no single type of gaming that defines North America. A serious mix is probably the clearest trend of all.
Gaming has stopped being tied to one device or even one kind of player. It now covers everything from a quick game on a smartphone to an all-night board game session or a huge online adventure with friends.
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New Opportunities for XRP in the Trump Era: How XRP Holders Can Earn $7,899 Daily in Passive Income Through FTMINING Cloud Mining in 2026
If you’ve always believed that XRP can only be held long-term and wait for its value to appreciate, then FTMINING cloud mining might bring a completely new way to utilize this asset. Today, there is no need to purchase expensive mining machines or master complex mining techniques. You can quickly participate in digital asset mining through cloud computing platforms, giving idle XRP more application value. FTMINING’s cloud mining service, with its convenient operation process, 24/7 computing power service and flexible product solutions, has attracted the attention of many digital asset users, providing a new option for XRP holders who want to obtain continuous mining rewards. The launched cloud computing service supports the participation of various mainstream digital assets such as XRP, helping users to access the digital asset ecosystem in a more convenient way. Users can generate a passive income of up to $7,899 per day.
From holding assets to participating in cloud mining
Traditional mining often requires a significant investment in specialized mining equipment, along with costs for electricity, site access, and maintenance. For ordinary investors, this model presents a high technical and financial barrier to entry. FTMINING adopts a cloud computing power model, which centralizes the operation of mining farms, equipment management, computing power allocation and maintenance, etc., and allows users to choose different cloud computing power products according to their own needs and complete the participation process online, reducing the complexity of operation while still being able to participate.
Features of FTMINING:
● Zero-barrier entry: No need to purchase mining rigs or build a mining farm; even beginners can easily get started.
● Automated mining: The system runs 24/7, with daily automatic settlement of profits.
● Flexible asset management: Profits can be withdrawn or reinvested at any time, supporting multiple mainstream cryptocurrencies.
● Low correlation with price fluctuations: Even during short-term market downturns, cash flow remains stable.
FTMINING: Safe, Transparent, and Trustworthy Investment
FTMINING was founded in 2021 and is headquartered in the UK. It is an innovative platform focusing on digital asset management and cloud computing services. Its operations comply with the regulatory frameworks of the UK and EU. The platform follows the principles of compliance, security and transparency, and is regularly subject to financial and security audits by third-party agencies.
At the technical level, the platform adopts multiple security mechanisms, including bank-level firewalls, cloud security certification, multi-signature cold wallets and asset isolation systems, to provide multi-layer protection for user funds.
Its security infrastructure includes:
●Platform operations comply with the European MiCA and MiFID II regulatory frameworks
● Annual financial and security audit conducted by PricewaterhouseCoopers (PwC)
● Digital asset custody insurance provided by Lloyd’s of London
How to participate in FTMINING
Step 1: Register an Account
Visit the official FT MINING website: https://ftmining.com
Create an account by entering your email address and password. Receive a $15 sign-up bonus and a $0.75 daily login bonus.
Step 2: Deposit Cryptocurrency Assets
The platform supports a wide range of cryptocurrencies—including BTC, ETH, LTC, USDT, USDC, XRP, SOL, DOGE, and BCH—eliminating the need for cumbersome currency conversions and making deposits and withdrawals convenient.
Step 3: Select and Purchase a Mining Contract
FT MINING offers various contracts to suit different budgets and goals. Whether you are seeking short-term gains or long-term returns, FT MINING has the right option for you:
Examples of popular contracts:
Starter Contract: $100 — 2-day term — Total profit approx. $108
Stable Contract: $1,000 — 10-day term — Total profit approx. $1,136
Professional Contract: $5,000 — 20-day term — Total profit approx. $6,500
Premium Contract: $25,000 — 30-day term — Total profit approx. $39,250
(Please visit the official website for more contract details.)
Contracts take effect immediately upon purchase, with earnings settled daily.
Real User Feedback
Michael, an XRP holder from Texas, USA:
“I’ve held XRP for years, but for the most part, it just sat there. Since using FTMINING, I’ve been generating steady monthly returns—with daily earnings consistently reaching as high as $7,899—so I no longer worry much about short-term price fluctuations.”
Thomas, an XRP investor from New York:
“The entire process is virtually hands-off, making it ideal for long-term investors. I prioritize regulatory compliance and automation; I joined FTMINING nearly a year ago, and the returns have been excellent.”
Industry Perspectives
Industry observers point out that the attention FTMINING cloud mining model has garnered reflects investors’ growing demand for “stable returns” and “automated asset management.” With the continuous improvement of compliance, security and automation technologies, the FTMINING cloud mining model provides cryptocurrency holders with a new asset management approach and makes “passive income” a realistic and feasible goal.
Conclusion
XRP holders are entering a new phase of digital asset application, moving from simply holding assets to participating in the blockchain ecosystem. FTMINING cloud mining provides users with a more convenient path to explore value. With the help of cloud computing power, users can participate in mining services without purchasing professional mining machines or undertaking complex operation and maintenance processes, allowing idle XRP to play a greater role. With the continuous development of blockchain technology, cloud mining is becoming an increasingly important focus for digital asset users, enabling XRP holders to manage their assets more flexibly and efficiently, and helping them explore new opportunities in the digital economy era.
If you wish to explore more revenue opportunities while holding XRP, the FTMINING cloud mining model is worth further understanding and attention.
Official Website: https://ftmining.com
app: https://ftmining.com
Customer Support Email: info@ftmining.com
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