Features
The Atlantic Jewish Council (AJC) has just elected a Winnipegger to the position of president: Naomi Levine
By BERNIE BELLAN From time to time we hear from former Winnipeggers about what they’ve been up to since they left Winnipeg. (And Gerry Posner does a very good job letting Winnipeg Jews know how many ex-Winnipeggers have really “made it” once they left Winnipeg – ouch!)
But recently we were on the receiving end of a phone call from someone who hasn’t actually left Winnipeg; she just makes her home somewhere else for a good part of the year – and no, it’s not Florida, California, or Mexico – it’s in Indian Harbour, Nova Scotia, near Peggy’s Cove – well-known as a tourist destination.
The person who called was Naomi Levine, a name very familiar to many Winnipeggers. Naomi told me she was calling from Nova Scotia, where she has been living for part of the year since she and her late husband, Judge Ian Dubienski, fell in love with the area many years ago.
Nova Scotia? you might wonder. Well, Atlantic Canada doesn’t have a very large Jewish population – only about 7,000. Halifax, which is a 45-minute drive from Peggy’s Cove) – although it doesn’t have a huge Jewish population (2,735 according to the 2021 census) has had significant growth in its Jewish population since the last time figures had been reported (in the 2011 National Household Survey). Of all Canadian cities, only Victoria has shown a more rapid growth relative to what had been reported in the NHS.
During that initial phone call from Naomi, in which she informed me that she had recently been elected president of the Atlantic Jewish Council, I asked her to email me some information about how she came to find herself in that role. During subsequent emails that went back and forth I asked Naomi to flesh out more about her life, her career, and her marriages to two very well known Winnipeggers: (Judge) Ian Dubienski and Arthur Mauro (both of whom have passed on).
What followed was a fascinating series of emails, each one leading me to ask even more questions about Naomi’s very interesting life. What follows is a detailed account largely taken from her own emails, in which she writes about her new role as president of the Atlantic Jewish Council and how she came to find herself in that role. We’ve rearranged her emails first to give some background about Naomi’s life prior to her becoming president of the Atlantic Jewish Council, but in between we’ve also included some information she sent about her involvement as a volunteer, not only with the Winnipeg Jewish community, but with a plethora of organizations outside the Jewish community:
By the way, before you read Naomi’s very interesting life story, here is some information about the Atllantic Jewish Council, taken from its website: “The Atlantic Jewish Council (AJC) has been the cornerstone of Jewish life in the Atlantic Canadian provinces (Nova Scotia, New Brunswick, PEI, and Newfoundland & Labrador) since 1975, acting as the organized Jewish community’s representative and program/service provider for non-religious matters. With only a small staff complement and a modest budget, the AJC relies on the support of over 100 volunteers across Atlantic Canada to move the needle on (its) strategic priorities.”
Here, then, is Naomi’s story:
“My parents were Lou and Sophie Levine. My dad’s parents came from Propoysk, in Belarus. His mother’s maiden name was Duboff.
“My dad owned LONG’s HAT’S MENSWEAR, on Portage Avenue – with Harry Stuart, but around 1958 he became a commercial and estate appraiser, working out of Aronovich and Leipsic. After retirement, he sat on the City of Winnipeg’s tax review board and was instrumental in developing an accredited real estate program. He had been very involved with B’nai Brith and was Chair of Hillel. It was my dad who brought Reb Zalman Schachter to Winnipeg to be the rabbi for Hillel.
“My mother’s maiden name was Bookhalter. Her mother’s maiden name was Lockshin. My mom’s family was from Novozybkov, near Chernobyl. Her grandfather was the pivotal founder of the Lubavitcher Synagogue. Her dad, Pinyeh Bookhalter, owned a garment factory – Ontario Garment, on Princess Street. My mom did her B.A. at the University of Manitoba and worked for her dad before marrying. She was supposed to have gone to medical school but, she said, my dad cried for two weeks, so she married him.
“I have one younger brother, Martin Levine, who was with the Canadian Foreign Service, and who specialized in immigration policy. He lives in Ottawa and continues to present lectures to Canadian immigration lawyers.
“I went to Talmud Torah until Grade 10 and then had to switch to Grant Park High School because we moved to the south end. The difference (in my view) was enormous. At Talmud Torah, we learned to love study, reading, learning. At Grant Park, we learned to date.
“After my B.A., (1968), I did a Master’s Degree in Irish Theatre – not a very marketable commodity. I went into Law at the U of M and graduated with an LL.B. In 1976. I articled with the Manitoba Department of Prosecutions and was called to the Bar in 1977. I then moved to Ottawa for three years (with my husband, Ian (Judge) Dubienski, and worked in the policy wing of the Department of Justice. When we came back to Winnipeg, I developed my own practice – primarily in criminal law, also in human and civil rights law.
“In 1991, I changed from being a ‘courtroom’ lawyer to delve into the world of harassment – sexual, emotional and criminal; conflict of interest; and abuse of power. I had two offices – at the University of Winnipeg and at Red River College, and conducted inquiries for them and for other clients, such as governments, hospitals, universities, public schools, arts organizations, sports organizations, churches and others. I joined an American association called the National Association of College and University Attorneys and presented on matters related to freedom of speech and expression, comparing the differences in interpretation between Canada and the States.
“My late husband, Ian Dubienski, had been Chief Judge of Manitoba’s Provincial Court and was seconded by then-Prime Minister Pierre Trudeau to look at sentencing principles across Canada. I travelled with him and have been to all the provinces and territories.
“In 1979, Ian and I decided we wanted, eventually, to have a home in Nova Scotia. We had been visiting three times a year, fell in love with the area, and bought a house in July 1997. Later, in 2003, I bought a house in Indian Harbour, on the Aspotogan peninsula – which is where I live now – when I’m in Nova Scotia. Indian Harbour is a few miles from Peggy’s Cove and about 1/2 hour from Halifax.
“Ian and I had two dogs (a malamute and a bouvier). Our bouvier, Teuchter (Gaelic for ‘farmer’; not Jewish for ‘daughter’) died two weeks before Ian.
“Ian died of cancer in January 1998. For 10 years I drove my malamute, ‘Fleurie,’ back and forth between Winnipeg and Nova Scotia. Fleurie was with me for five years in the house in Indian Harbour before she too, died.
“Five years after Ian’s death, I met Arthur (Mauro). I had been associated with an international organization that negotiated for peace in war-torn countries and, when I read about Arthur’s founding the Institute for Peace and Justice at the U of M, I decided to meet him, in October 2001. It led to marriage in January of 2003. (Arthur Mauro died two years ago – in 2023.)
“I still sit on the Board of the Mauro Institute for Peace and Justice.”
“In 2000, the Canadian government amended the National Defence Act, to form the Canadian Forces Grievance Board, as an arms-length tribunal to sit, quasi judicially on all matters concerning the Canadian Armed Forces. I was one of the four judges who were appointed to that board. While I lived in and practiced law in Winnipeg, I had an office in Ottawa and sat on cases across the country. I was taken to every base in Canada and was impressed with the dedication and commitment of Canada’s Army, Air Force and Navy. I served in that position for seven years.
“I also became a journalist. I had started my involvement with Peter.Gzowski on his morning show, appearing somewhat regularly to talk about anything from cod fishing off Newfoundland, to food service on Air Canada. Then, CBC Manitoba asked me to do a weekly piece called ‘Levine’s Law.’ Terry McLeod was then the host and every Tuesday morning, he and I would talk about issues of international, national and local concern. I would analyze those issues from legal and ethical standpoints. I loved working with Terry. He was and is a mensch and an excellent interviewer.”
Now retired, in another email Naomi wrote some more about her career:
“After I retired from practice the then dean of the Asper School of Business, Glen Feltham, asked me to develop the Executive MBA program. I also became the Director of the Centre for Higher Education, Research and Development, situated at the University of Manitoba, which trains all presidents, vice-presidents and deans of Canadian colleges and universities.
“I finally retired completely when Arthur decided he wanted to spend four months a year in Palm Desert. I had done some painting, and found a wonderful art studio that I go to four days a week in Palm Desert. And I became a volunteer for the Palm Springs Jewish Film Festival.
“I’ve been fortunate in being able to have a wonderful group of friends in Winnipeg, Nova Scotia and Palm Desert. Arthur had been declining over a period of three years and died, at 96 years, in August 2023. Those three years were very difficult. My life was consumed with trying to keep Arthur alive and engaged. I had no time for anything, or anyone else. My ‘respite’ was my weekly modern Hebrew tutorial through the Rosen School of Hebrew, and occasional trips to Nova Scotia.
(Ed. note: I had asked Naomi to describe in some detail her career, but I was floored when she sent me a list of the boards and committees on which she served while she was in Winnipeg. You can read Naomi’s full resumé at the end of this article.)
But, here’s one paragraph that describes some of Naomi’s eclectic interests – outside of law and volunteering on a host of committees:
“I received an Homorary Doctorate of Laws (LL.D.) from the University of Manitoba in 2019. I was Chair of the Board of the Winnipeg Art Gallery for a number of years. When I’m in Palm Desert I paint and one of my pieces, a portrait of Ariel Sharon, was in the recent Jewish artists show at the Rady JCC. I’m painting a series of Israeli prime ministers.”
“For seven years I represented Manitoba in the National Board of the Confederation Centre for the Arts in Charlottetown, Prince Edward Island.”
As previously noted, Naomi went to Talmud Torah for 10 years, and later she went to Israel during the Six Dar War. She writes that she remains “an avid Zionist. I take a weekly Modern Hebrew tutorial with my tutor from the Rosen School of Hebrew, accredited by the Hebrew University.”
“I have only one cousin in Winnipeg – Sheryl Levine, but she is much younger than I am and we hadn’t been close. That has changed and now we are. Also, my cousin – Marc Levine’s son – Hart and his family , live in Winnipeg. I haven’t been seeing them as often as they or I would like, but that will change too.
But, as Arthur was dying, I found two new friends who are now my ‘family’: Lorne and Paulette Weiss (and their children, Richard and Allison). I have no idea how I would have managed without their kindness, generosity, love and their two border terriers. I have always adored dogs but had none after my malamute died, so ‘Maize’ and ‘Lucie’ are my joy. Paulette and I met through a MahJong class at the Rady, but I had known Lorne years ago. He was, then, an extremely intelligent and very engaging young man and, now, many years later, he is still clever, very funny, analytical and passionate about his family, his friends and his two border terriers. Lorne is one of the most generous people I know with a desire and ability to help others. Paulette has a pure heart; she is intuitive, and loving, and everything she does, is done with style and class. My extremely good luck is in their making me part of their family. Lorne and I were two of six young people who volunteered and were sent to Israel to help in 1967, during the Six Day War. He was then a lovely young man and he has become a lovely older man. And Paulette is pure heart.
“I now divide my time between Winnipeg, Nova Scotia and Palm Desert. My new position, as president of the Atlantic Jewish Council, is a wonderful opportunity to give back to Atlantic Canada, a place that has been so good to me. And, to be able to get involved not only in its Jewish life but in the Canadian Jewish community at large. I suspect that few people of my age have the good fortune to be starting a new and exciting adventure.
“It is my view that many Canadians, particularly Westerners, have no or little familiarity with Atlantic Canada and its Jewish communities.
“The first Canadian city that most Jewish settlers saw was Halifax, when they entered Canada through Pier 21, which operated from 1895-1915. Now, Pier 21 is the repository for all the records of the immigrants who came to Canada, and many Jewish people can track their ancestors’ arrivals through the research room of The Canadian Museum for Immigration in Pier 21, on the Halifax waterfront. Their records go back to around 1865.
“My responsibilities as president of the Atlantic Jewish Council will be to act as the voice of the Atlantic Jewish community, to support and connect them to Israel; to engage Jewish youth through Hillel and its camp (Camp Kadimah); to educate about the Holocaust and human rights; to foster relations with governments and non Jewish organizations; and to support Israel.
“While the Jewish population of Atlantic Canada is small, it is growing. Jewish immigrants, mainly from Israel and Russia are settling there and others are being encouraged to come. The Jewish communities are extremely active and involved in Yidishkeit, the celebration of Jewish life and support of Israel. The synagogues are Orthodox and Reform. As well, Chabad has a large presence, as does Hillel.
“When I was asked to take this position, I was excited about the possibility of making connections between the Atlantic Jewish community and the rest of Canada. My first phone call was to Jeff Lieberman (CEO of the Jewish Federation of Manitoba), and we were both excited about the possibility of joint initiatives.
“I will not be leaving Winnipeg, even as I spend a great deal of time in Atlantic Canada. I am still very involved in organizations in Winnipeg. I remain Chair of the Investments Committee of the Shaarey Zedek, and am a committee member of the Women’s’ Endowment Fund of the Jewish Foundation of Manitoba.
“I remain a passionate Zionist. I feel that, with ever-increasing antisemitism, it is important for Canadian communities to connect with each other and to support each other. “
Naomi encourages Manitobans who have an interest in Jewish Atlantic Canada to contact her. She can be reached at: Nzlevine@icloud.com.
Naomi Levine resumé:
Committee and Discipline Committee
Canada Summit of the Arts, Advocacy Committee
• ⁃ Folk Art Council of Winnipeg, representing the Irish Association of Winnipeg)
Strategy Group Canada (strategic planning in international peace building, conflict prevention and human capital development). Board Member Manitoba Association for Rights and Liberties, Board Member Prairie Public Broadcasting ( North Dakota), Board Member
• ⁃ Winnipeg Humane Society, Board Member
Arbitration and Mediation Institute of Manitoba, Board Member Winnipeg Symphony Orchestra, Board Member
Sport Manitoba,
Consultant
Sport Nova Scotia. Consultant
Denturist Association of Manitoba, Complaints Committee Scouts Canada, Manitoba Council, Honourary Scout
National Association of College and University Attorneys (USA)
• ⁃ Manitoba Arts Council, Board Member
Lawyers and Jurists for Soviet Jewry, Chair, Manitoba Region Irish Association of Manitoba, Member of the Board and Lawyer Manitoba Association of Rights and Liberties Legal Aid Manitoba, Vice Chair
Manitoba Trial Lawyers Association
Manitoba Society of Criminology, Board Member Prairie Theatre Exchange, Board Member Rainbow Stage, Board Member
• ⁃ Winnipeg Jewish Theatre Association, Board Member
Winnipeg Jewish Community Council, Vice President
Features
Seeking gangsters, must speak Yiddish: Bringing the Hasidic underworld to life in ‘Caught Stealing’
By PJ Grisar September 3, 2025
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
A duo of burly, gun-toting Hasidic gangsters and their doting bubbe are the breakout characters in Darren Aronofsky’s Caught Stealing — at least, for figures not of the feline variety. To bring them to life, the film had a secret weapon: a Yiddish whisperer.
Motl Didner, program director for the National Yiddish Theatre Folksbiene, first heard rumblings of the crime caper through a casting notice seeking Yiddish-speaking actors. He didn’t know the notice was for an Aronofsky film, but he passed the details along to members of the company, and even sent in a self-tape to be considered for a role.
Later, the production got in touch to use him as a Yiddish coach.
“That’s when I found out who exactly it was that I lost out to,” Didner said in a phone interview. “I don’t feel so bad about losing out to, like, Liev Schreiber.”
Didner worked with Schreiber, Vincent D’Onofrio and Carol Kane — respectively playing a pair of frightening drug lords and their grandmother — settling on a Hungarian dialect for their dialogue, and even rewriting some of their Yiddish lines. (The dynasty to which the brothers belong is never specified, but their scenes with Kane were filmed on location at a Lubavitcher household in Crown Heights, Brooklyn.)
The duo show up as a threat to the film’s protagonist, Hank (Austin Butler), who finds himself caught in the middle of their quest to recover piles of money from other ethnic gangs in 1998 New York City.
Kane, Didner said, took naturally to the mamaloshen. While she isn’t conversational in Yiddish in real life, her breakout role was as a Yiddish-speaking immigrant in Hester Street, and she more recently had Yiddish scenes in the Amazon Prime show Hunters.
Schreiber, for his part, sang Yiddish songs growing up, and “had an ear for it,” Didner said.
D’Onofrio, who isn’t Jewish, was “really kind of thrown deep into the Jewish world,” Didner said, but was very meticulous in getting his “meshugenahs” on point. Crucially, he nails the pronunciation of his beloved bubbe’s title: For native Yiddish speakers, it sounds more like “boh-beh” than “bubbie.”
Didner was on set for the scene in which Butler’s Hank slurps a bowl of matzo ball soup with the brothers. Somehow, word spread that the Oscar winner was shooting in the neighborhood, something of a novelty for the Hasidic enclave. Evidently the heartthrob has a young Chabad fan base.
“When filming wrapped at the end of the day, there were a couple hundred teenage girls waiting to get a glimpse of Austin Butler,” Didner recalled. It was like the reception of the Beatles or, better yet, Elvis.
Didner wasn’t the only dialect coach for D’Onofrio and Schreiber; they had a separate one for English.
“Darren Aronofsky was very specific,” Didner said of “the boys” — how Aronofsky referred to the characters. “He didn’t want them to speak English with a Yiddish accent.”
Instead, they speak with Hank in a measured, yet still menacing, American aksent. It’s when they discuss how to handle him — and whether he deserves to be roughed up — that they revert to Yiddish.
There were also separate consultants, Didner said, to make sure the customs included in a bustling pre-Shabbat sequence at Bubbe’s house were authentic.
Didner saw the film over the weekend, and was happy to see diverse languages included in it.
“There’s also Spanish and Russian in there,” Didner said, adding he hopes that linguistic richness is “part of an increasing trend that people are looking for that sort of authenticity.”
PJ Grisar is a Forward culture reporter. He can be reached at grisar@forward.com and @pjgrisar on Twitter.
This story was originally published on the Forward.
Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.
Features
Many Religious “Nones” Around the World Hold Spiritual Beliefs
But at lower rates than people who identify with a religion
| WASHINGTON, D.C. (Sept. 4, 2025) – Around the world, many people who do not identify with any religion – a population that has climbed rapidly in the recent past – nevertheless hold a variety of spiritual and religious beliefs, according to a Pew Research Center study of 22 countries with relatively large religiously unaffiliated populations. |
| In general, religiously unaffiliated people – sometimes called “nones” – are less likely to hold spiritual beliefs, less likely to engage in religious practices and more likely to take a skeptical view of religion’s impact on society than are Christians, Muslims and people who identify with other religions. But sizable percentages of religiously unaffiliated adults do hold some religious or spiritual beliefs. Here are some of the key findings of the study:Who are religious “nones”? “Nones” are adults who describe themselves religiously as atheist, agnostic or “nothing in particular.” In nearly all of the 22 countries analyzed in the study, the largest subgroup of “nones” is people who say their religion is “nothing in particular,” rather than those who identify as atheist or agnostic. For more information about these three subgroups, refer to the report’s overview. |
| Do “nones” hold religious beliefs or follow religious practices?In all 22 countries surveyed, about a fifth or more of “nones” believe in life after death. The shares who say there is definitely or probably an afterlife range from 19% of unaffiliated adults in Hungary to 65% in Peru. Large shares of “nones” in some countries believe that “there is something spiritual beyond the natural world, even if we cannot see it.” For instance, 61% of “nones” in Mexico and 65% in Brazil express this belief. Many religiously unaffiliated adults also express belief in God. This includes solid majorities of “nones” in South Africa (77%) and in several Latin American countries, such as Brazil (92%), Colombia (86%) and Chile (69%). By contrast, religiously unaffiliated adults in Europe and Australia are much less inclined to believe in God. Just 18% of “nones” in Australia, 10% in Sweden and 9% in Hungary are believers. Compared with the large percentages of “nones” who hold religious beliefs, smaller shares tend to engage in the religious practices asked about in the survey. |
| How do “nones” view religion’s impact on society?Many “nones” express negative views about religion’s influence on society. In 12 of the 22 countries studied, religiously unaffiliated adults are more likely to say religion encourages intolerancethan to say it encourages tolerance. In every country included in the analysis, at least half of “nones” say religion encourages superstitious thinking. Across the countries surveyed, a median of 53% say religion mostly hurts society, while a median of 38% say it mostly helps. |
| How important is religion to “nones”? Most religiously unaffiliated people feel that religion plays only a minor role in their lives. In half of the 22 countries analyzed, at least six-in-ten “nones” say religion is not at all important to them. In a few countries, however, about half or more of “nones” say religion is either somewhat or very important in their lives. This is the case in Brazil, Colombia, Peru and South Africa – possibly reflecting the prevalence in these countries of traditional African, Afro-Caribbean, or Indigenous and Indian religious beliefs and practices (even among people who don’t identify with any religion). |
| These are among the key findings of a new Pew Research Center analysis of 2023-24 surveys conducted in 22 countries with samples of religious “nones” that are large enough to analyze and report separately. The Center interviewed more than 34,000 respondents in the 22 countries, including more than 10,000 who are religiously unaffiliated. This analysis was produced by Pew Research Center as part of the Pew-Templeton Global Religious Futures project, which analyzes religious change and its impact on societies around the world. Funding for the Global Religious Futures project comes from The Pew Charitable Trusts and the John Templeton Foundation. |
| To read the report, click here: https://www.pewresearch.org/religion/2025/09/04/many-religious-nones-around-the-world-hold-spiritual-beliefs/ |