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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Shindico celebrating 50th anniversary this year – the Sandy Shindleman story

By BERNIE BELLAN Anyone who has ever driven through Winnipeg is bound to have noted the very many buildings – including strip malls, shopping centres, office buildings, and apartment buildings, that bear the name “Shindico”.
This year marks the 50th anniversary of the founding of Shindico. While its name may be familiar to most Winnipeggers, there’s not a lot that’s been written about how Shindico came to be.


Recently I had the chance to speak with Shindico founder Sandy Shindleman who, now 68, started Shindico when he was only 18.
Anyone who knows Sandy is familiar with his wry wit – and often self-deprecating style. In many ways his story is similar to the stories of many other self-made entrepreneurs within Winnipeg’s Jewish community.

The Shindleman brothers with their father Eddie


Born in a small town – in this case Portage la Prairie, Sandy was one of three brothers, (the others being Robert and Daniel). The brothers’ parents, Eddie and Claire (née Abells), are both deceased, Eddie having died in 1998, while Claire died in 2019. Eddie’s brother Jack, who worked with Eddie in the grocery store that Eddie owned in Portage (known as Greenberg’s Grocery), passed away in 2020.
Eddie Shindleman’s own father came to Canada in 1912 – from Ukraine (which was then part of Russia, Sandy reminded me.) Claire’s parents were from Belarus. Like many other Jewish immigrants, Sandy’s grandfather went into the cattle business – which Eddie Shindleman remained very much involved in, operating an abattoir (slaughterhouse) in Portage for many years.

Robert, Daniel & Sandy Shindleman in a more recent photo


Sandy recalls his years growing up in Portage with fondness. There were about “25-35 Jewish families in Portage,” he recalls, many of whom had arrived there after World War II.
The grocery store that his father ran was actually purchased from Eddie Shindleman’s brother-in-law in 1967. Prior to that Eddie had managed the store. As well, Claire and her brother owned a motel in Portage, the “Westgate Inn,” which remained owned by the Shindleman family until this month.
I asked Sandy about the spelling of the name “Shindleman.”
Shouldn’t it be spelled “Shindelman,” I wondered?
His father misspelled it, Sandy said. It should have been “Shindelman,” not “Shindleman.” I asked whether “shindel” meant something in Yiddish. He answered that the family thought it meant “roofer,” but when I checked, the word “shindle” actually means scissors in Yiddish.
While Sandy did work some in the family grocery store, he also had occasion to help his father with the abattoir – which leads to a great story I’d first heard Sandy tell back in 2018, when I had invited him to speak to a group that I had helped start at the Rady JCC (along with Tamar Barr), known as the Jewish Business Network.

The story of the bull and “old man Schweitzer”
When I spoke to Sandy again recently, I invited him to repeat that story because it was both funny – and insightful.
The story goes like this: “I was 14 years old. The store was open till nine o’clock on Friday.” One Friday, on a June evening, after the store had closed Sandy’s father asked Sandy to go out to a farm owned by someone Sandy knew only as “old man Schweitzer.” (He never did find out Schweitzer’s first name, he told me.)
Schweitzer lived on an 80 acreage farm, Sandy continued, but he didn’t grow anything. He didn’t even have any cattle or chickens. All that he had was a bull and he wanted to sell his bull to Eddie Shindleman.
But old man Schweitzer didn’t drive. He didn’t own a truck. All that he owned was a tractor, Sandy said.
“He drove into town and he shopped at my dad’s store on a tractor because you didn’t need a driver’s license to drive a tractor. And as far as I know, you still don’t. But the tractor was open – like it didn’t have a closed cap.”
Now, at the time, Sandy was only 14 years old. Here he was, being asked to drive out to a farm – and pick up a bull. He said that he already knew how to drive a truck (even though he wasn’t legally supposed to be able to do that), so he went to Schweitzer’s farm in a five-ton truck, along with a hired hand who worked in the abattoir.
Eddie had given Sandy a blank cheque to take with him. Eddie had told Sandy to offer Schweitzer a fair price for the bull and not to try and take advantage of him. Sandy said he looked the bull up and down and offered Schweitzer $420 – which Schweitzer accepted.
So, Sandy and the hired hand loaded the bull on to the truck – which was quite a job, since it turned out the bull weighed 1400 pounds.
It was past dark when Sandy got back to Portage. “I drove by the store. My dad came out and climbed up on the truck and looked at the bull. And he said, ‘How much did you pay for it?’ I said ‘$420.’
“And he didn’t say good job, bad job, nothing.”


Now, Sandy had thought that his father wanted the bull for slaughter, since it was June and Eddie was going to need a lot of ground beef tor the upcoming Portage fair. But when Eddie took a look at the size of the bull, he realized it was too big for him to slaughter. “It would have broken the hoist,” Sandy explained.
Instead, Eddie decided to ship the bull to Burns Meats in Winnipeg.
“We had a special relationship with Burns Meats,” Sandy explained. “We provided a lot of their kill on a weekly basis. And so they treated us well. And we always sold things dressed weight. So it didn’t matter if the thing was full of water, it was dressed weight on the rail.”
Another week went by, and Burns Meats had sent a cheque for the bull. It was for $1,000.
Eddie didn’t say anything immediately when he saw how much the cheque was for.
Sandy said though, that later that day, when “there’s a lull in the store at six o’clock – when everyone’s eating dinner…my dad said, ‘What did you think of the bull sale?’ I said, ‘Well, I think I should quit school. I’ll buy a bull or two a week. And I’ll make more than you’re making standing here in the store.’
“ ‘Yeah.’ he said, ‘Could you have bought it for $350?’ I said, ‘Should I have?’
“He said, ‘no.’ He said, ‘What if old man Schweitzer didn’t take your offer and shipped the bull himself?'”
Eddie did some figuring how much it would have cost Schweitzer to ship the bull and came to the conclusion that Schweitzer would have “got about $780, not $420.”
So he told Sandy to go back to Schweitzer’s and write him another cheque for $400.


Sandy said that when he went back to Schweitzer’s, “I didn’t know that old man Schweitzer had hair because I’d never seen him without” the white hard hat he always wore.
But, he said to Schweitzer: ” ‘Mr. Schweitzer, I made a mistake on the bull. I misjudged the weight. And I have a check here for you.’ And I slid the check across his round table.”
Schweitzer though, said that instead of accepting the cheque he wanted to sign it right back over – and use the money instead as credit for groceries in Sandy’s father’s store.
But when Sandy returned to the store with cheque in hand, as he described it: “My dad is in the corner at the store, leaning over looking out the door, and I see he’s tearing up the check that I gave him. And I said, ‘Why are you doing that? He said, ‘Well, let Trudeau pay for half his groceries.’ “
The moral of the story though – and one that Sandy says has stuck with him throughout his business career, was “I realized that we were succeeding. These were customers. We succeeded by helping others succeed.”

Sandy ventures into real estate at age 18

How Sandy Shindleman came to be involved in real estate is another good story. As he tells it, there was a certain real estate salesman in Portage by the name of Danny Maxwell. According to Sandy, Maxwell told him he had to work only a couple of hours a week in order to make what was a pretty good living, so the idea of venturing into becoming a real estate salesperson had great appeal for someone who was still a teenager.
As he says, “it seemed like an easier way to make a living than what we were doing – standing in the store, carrying bags of flour, sacks of potatoes and cutting meats, et cetera – and kind of being stuck in one place. So, it seemed to me that that was something that should be explored.”
Sandy wrote the real estate licensing exam while he was still in high school. The exam was proctored by the Yellowquill junior high school principal (which was, by the way, not the junior high school Sandy attended).


With real estate license in hand, Sandy decided to make the big move to Winnipeg – on his own.
His first sale, he says, came courtesy of Zivey Chudnow, who owned a building in the Inkster Industrial Park (at 11 Plymouth; it’s now an Amazon warehouse) that he wanted to sell.
Sandy explains that he got to know Zivey when Sandy was only five years old and “used to shag golf balls for him” in Clear Lake.
But, that first successful foray into the real estate business did not lead to a whole series of other successes. As Sandy notes, “after that, I couldn’t make another sale because who’s going to buy anything from an 18-year-old farmer who doesn’t know anything about real estate? In commercial real estate, your buyer knows more than you and the seller knows more than you, but to sell a house, you know, what do I know about a house? I lived in a house. That was about the extent of it.”
So, he thought he might have better luck trying to sell farms. After all, he grew up in Portage and knew a lot about farms. That, too, didn’t pan out: “I wasn’t that successful selling farms. I put an ad in the paper to attract buyers and I tried to sell farms,” but without any success.
Instead, he decided to try his luck at buying some properties himself. “I bought some commercial buildings in Winnipeg and Portage – old buildings, you know, two suites upstairs that shared a bathroom and, you know, old grocery stores that were junk. One of them is still standing, 618 Saskatchewan Avenue West. The other ones aren’t. They fell down, I imagine.”
Things started to change for the better though when Sandy (who, by this time was joined by his older brother Robert) saw an empty Co-op store at 1068 Henderson Highway. Next to it, he says, were “a library, car wash, a Dairy Queen, and a gas bar.” The Co-op owned everything, and Sandy decided to make an offer to purchase what is now known as Rossmere Plaza from the Co-op, which was accepted.

Shindico begins a long and successful relationship with the Akman family
The purchase was completed with the Akman family, and the project was managed and run by Shindico (Sandy says the development was originally built by the Simkin family in the 1960s.) For Sandy, making that first major acquisition proved to be the beginning of a long relationship with the Akman family – something that eventually ended with Shindico acquiring Akman Management in 2023 from Danny Akman.
It was not long after that Sandy saw another opportunity when an empty Loblaws store on Pembina Highway was also for sale. As he says, it was around 1982, and the market for retail was “dead… There were a lot of experienced people that did office leasing, industrial, land, and apartments But retail – there was no glamour in that, so it wasn’t crowded.”
I asked how he financed those early acquisitions? Sandy explained that there were a lot of trust companies at the time – almost all of which have disappeared, but they were willing to lend him money. His approach, he noted – and it’s been his approach throughout his business career, he said, is to “work backwards. I find out how much rent something could produce. And then how much would I have to spend to get that rent?
“Do I have to build a building? Do I have to renovate the building and buy the building? And would the rent allow me to borrow most of the money? Then I would know how much I could pay for it.”


In addition to the trust companies, there were a lot of other “small lending institutions” around that time, he said. Lending “was a competitive business” and Shindico was forging a reputation as a prudent manager with a sophisticated leasing platform, attractive to market tenants. Sandy noted, for instance, that in the early years a lot of the properties Shindico developed were formerly gas stations because gas stations were “closing at that time. The lots were too small for the kinds of uses that they (service stations) have now.”
Sandy also pointed out that a lot of the over 180 properties that Shindico has owned in Canada and the United States over the years, have had the same tenants, such as Domino’s Pizza and Macs Milk Stores. Shindico still owns and operates over 160 properties in Canada and the United States, he added.
But, as Shindico grew, it began to branch into other areas of real estate beyond strip malls. Later on in its growth, Shindico also began Big Box development with companies, such as Walmart, Best Buy, Costco, Real Canadian Superstore, Ashley Furniture, Sobeys, and Safeway. Shindico has also been active in the Tenant Representation business, finding suitable spaces for business like Sobeys, Starbucks, Boston Pizza, Popeyes Chicken and several more. Examples include Grant Park Festival and Grant Park Pavilions (on Taylor Avenue), which are continually expanding. Shindico’s most recent success has been to bring Costco to its Westport development in Winnipeg. This is a much needed fourth store in Winnipeg and will serve all of Western Manitoba, and bring an exciting mixed use development to the area.

A key milestone for Shindico was diversifying into the acquisition and management of apartment buildings in 1984 when it purchased: Number One Evergreen Place – where Sandy and his wife Diane lived for a time.

Sandy, Robert & Diane Shindleman at the groundbreaking for the Taylor Lee in 2021


More recently Shindico has developed purpose built apartment buildings, starting with the Taylor Claire on Taylor Avenue (named for the Shindleman brothers’ mother), followed soon thereafter by the Taylor Lee (named after their good friend and contractor, Robbie Lee) just down the street. Sandy says there will be more apartment buildings on Taylor Avenue in the future.
I asked him why Shindico waited so long before it began moving into the building of apartment buildings? He answered that “I didn’t have the money. You need a lot of money. You know, you’re not pre-leasing them. I can’t get you to sign a lease for three years from now.”
Always cautious in his ventures, Sandy said that for years he also had wanted to get into the personal storage business. “I wanted to be in personal storage probably for 25 years,” he said, “but I couldn’t figure out how to get the equity to build one because again, you don’t sign a lease three years in advance for your personal storage. You can’t pre-lease it. You have to learn that business and learn the market before you could” get into it. But Shindico now owns two personal storage locations – one in Transcona and one on Waverley.

Shindico’s many generous contributions to Winnipeg…and Portage
If I had wanted to write a story detailing all the many facets of Shindico’s business, however, this already very long story could have gone on for many more pages – and even though I suppose anyone reading it might seem like it’s really just a promotional piece for Shindico, I would argue that Shindico is one of Winnipeg’s truly great success stories that doesn’t seem to get very much recognition in the media.
Shindico and the Shindleman family are proud supporters of the communities in which they live, work, and play. Through generous donations to the Health Sciences Centre Foundation and investment in the Shindleman Aquatic Centre in Portage la Prairie, the Willow Tunnel at Assiniboine Park & Zoo, The Canadian Museum for Human Rights and Edward Shindleman Park in Winnipeg, they continue to support important initiatives that are close to their hearts and provide access to great spaces for all to enjoy.
Shindico has produced a very slick four-minute video, which can be viewed on YouTube and the Shindico website, that highlights the tremendous growth that the company has undergone in its 50 years of existence, but my interest in writing stories that have a business component is to try and shy away from analyzing financial aspects that might make one business more successful than another. Instead, I’ve always been more interested in individuals’ personal stories – and what made them tick.

Sandy’s trip to Russia in 1991 – when Russia was in total upheaval
Since Sandy Shindleman is such a great story teller (which I first learned when I heard him at that Jewish Business Network meeting eight years ago), when I spoke to him for this story I asked him to repeat a story he had told about a trip he took to Russia back in 1991.
Sandy has often been called upon to give lectures about commercial real estate in a great many different cities, but it was that trip to Russia which might be the most memorable of any of his many trips.
Readers might recall that 1991 was one of the most turbulent years in Russian history. Mikhael Gorbachev, who was Soviet President and General Secretary of the Communist Party at the time, had announced that there were was to be a free election in what was then still the Soviet Union, but chaos was descending upon Russia as old-line Communists were reluctant to cede power and the pro-democracy forces, led by Boris Yeltsin, were anxious to democratize the country.
Sandy had been invited to give a lecture on commercial real estate by someone from within what was by then known as the Russian Federation (although he says he’s not really clear where the invitation came from). He recalls taking a flight from Montreal to Paris, then on to Moscow, where he was joined by two other guys who were also supposed to be giving lectures on real estate.
But, as Sandy describes it, “I landed and the other two men were there. And I didn’t realize that they were both former CIA guys, because they spoke Russian.”
All hell was breaking loose in Moscow at the time, but Sandy says he was totally oblivious to what was happening. “I didn’t know what was going on. There’s no television, there’s no Tom Brokaw explaining to us what’s going on. Bernie Bellan isn’t writing about it. There’s just a bunch of people running around, and we really didn’t know what we were looking at.”
I asked him whether he ended up giving a lecture? Sandy says he did, but “we were supposed to have simultaneous translation, which we didn’t. We had a guy – Vladimir, who was supposed to help,” but Sandy says he doesn’t really know what Vladimir’s role was.

Shindico moves into the construction business
Getting back to the current moment though, given Shindico’s tremendous growth, I wondered what might lie ahead for Sandy Shindleman. He says that the management of the company is in excellent hands, with Alex Akman now Chief Operating Officer, Leanne Fontaine, Chief Financial Officer, and Justin Zarnowski, In-House Legal Counsel.
That brought me back to asking about Shindico’s acquisition of Akman Management in 2023. According to a press release issued at the time, Akman Management portfolio consisted of “1,200,000 square feet of property across 1,000 multifamily units and 18 commercial assets.” The integration of Akman Management resulted in “a 42% increase in staff at the Shindico Group of companies”, and Sandy says “it was great to acquire a like-minded family style company made up of folks that you would want to have lunch with”.
The year 2023 was also an exciting one for Shindico in that it marked the founding of SNR Construction Ltd, a general contracting division in the Shindico Group of Companies. SNR recently completed an 84,000 square foot warehouse for Shindico in the St. Boniface Industrial Park, and is working on a wide array of multi family and retail projects across the Shindico portfolio.
Considering how successful Shindico has been, I wondered whether Sandy ever thought of taking Shindico public and allowing investors to buy stock in it?
Sandy says he’s not interested in going public, saying “we’re a family office, family business – Alex, Justin and Leanne and others. We’ve got a, a kind of a management group of at least a dozen… We’re just a small company…we can have the leverage of running real estate.”
By the way, Sandy’s brother Robert, Executive Vice President of the Shindico Group of Companies, is an important part of the organization, overseeing property development, operations, and management. Sandy’s wife, Diane, is also very involved in the businessm- as Executive Vice President, Finance. Their daughter, Annie, a graduate of Gray Academy, is currently enrolled in the Asper School of Business. “Perhaps, one day, my daughter might join us,” Sandy said, but in the meantime, as he says in the 50th anniversary Shindico video on YouTube, his goal for Shindico “for the next 50 years is supporting and leading all our professional management to grow.”

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Skipping breakfast: Does it help you lose weight or is it bad for your health?

Breakfast is known to be an important meal – and yet many people leave the house without it. But what are the consequences for your health if you skip breakfast?

Whether it’s because of time pressure, to lose weight or because you’re not hungry yet – many people skip breakfast in the morning. There are different opinions. But to really have full energy for your next round at Betamo casino Canada you better not skip this very important meal.

Skipping breakfast: A good idea to lose weight?

Skipping breakfast is a common weight loss tip. Provided that you save the calories for breakfast and don’t eat them with another meal. This assessment is supported by studies:

A meta-analysis from 2023 found a significant correlation between skipping breakfast and a reduction in body weight.

A study from 2020 shows similar results: Skipping breakfast had a slightly positive effect on weight loss.

Another analysis from 2019 also shows that the study participants who skipped breakfast had a small – but significant – weight reduction of just under half a kilo.

However, these studies only show slight effects on weight and appetite. What’s more, some of the scientists also point to negative effects.

Skipping breakfast: What speaks against it

There are many voices that clearly speak out against skipping breakfast. For example, Anja Bosy-Westphal, President of the German Society for Nutritional Medicine, told Zeit magazine that skipping breakfast does not help to maintain lost weight in the long term. “People who skip breakfast for a long time are more likely to be overweight,” explains the expert. The effect persists even if other unhealthy habits are ruled out as the cause.

Skipping breakfast increases the risk of diabetes and obesity

In order to maintain your weight and eat healthily, you should therefore eat breakfast. Bosy-Westphal goes on to explain that glucose and energy metabolism work less efficiently in the morning. “If I eat the same meal once for breakfast and once for dinner, the blood sugar level rises less in the morning.” On the other hand, more calories are burned immediately after eating.

In the evening, the effect is reversed and we store more energy. The expert is generally in favor of never skipping a main meal. However, if someone “absolutely” wants to do this, for example because they are intermittent fasting, she says it should ideally be the evening meal.

Eating breakfast regularly has a positive effect on blood sugar levels and prevents diabetes. Conversely, according to Bosy-Westphal: “The more often you skip breakfast, the higher the risk of developing diabetes”. This is because eating early in the day helps the body to adjust the metabolism correctly and reduces the risk of obesity and metabolic diseases.

Increased risk of cardiovascular disease

Another negative effect associated with skipping breakfast is an increased risk of cardiovascular disease. A study from 2023 shows: A late first meal of the day (for example, by skipping breakfast) is associated with an increased risk of cardiovascular disease. Every hour later (9 a.m. instead of 8 a.m.) increased the risk by 6 percent.

Skipping breakfast to lose weight: A good idea?

Whether skipping breakfast really helps you lose weight is controversial – some experts even suspect the opposite. At the same time, the scientists point out that breakfast is not the only thing that matters. This is because the participants who ate late drank more alcohol, went to bed later and ate more irregularly compared to those who ate early.

Skip breakfast: This is the recommendation of the DGE

The overall study situation is not clear. The results are partly limited by methodological weaknesses such as small study sizes and the fact that physical activity was not recorded. The German Nutrition Society (DGE) therefore does not currently give a clear recommendation as to whether skipping breakfast helps with weight loss or not:

At present, no scientifically validated statement can be made regarding the relationship between meal frequency and body weight regulation in healthy adults, so the German Nutrition Society (DGE) makes no recommendation in this regard. The energy balance is decisive for the development of body weight.

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How often you should cycle per week to get fit

Cycling is an excellent way to get or stay fit. But how often, how long and how intensively should you cycle to achieve this?

What does it actually mean to be fit? The word “fit” means nothing more than “suitable”. However, we generally understand “fit” as a certain level of training that is not only healthy, but also makes many everyday things easier for us – for example, just catching a streetcar or playing tag with the children. Last but not least, basic fitness can be a basis for more ambitious training or sporting goals (a long bike ride, a 10-kilometer run or similar).

Cycling is basically a very good way to get or stay fit, as it trains our endurance and most major muscle groups, is easy on the joints and, in terms of intensity, is easy to control. Numerous studies also show that cycling is healthy and a good option for building up fitness. But who should cycle how often and for how long is very individual and depends above all on the current state of training and health. So you will be calm after and can focus completely on National Casino.

This is how often and how fast beginners should (be able to) cycle

Let’s assume that you want to do something for your fitness again after a long break from sport. The best way to start is to take stock: grab your bike and go for a ride to see how long you can keep going and at what pace. If you haven’t exercised for a very long time or have never done so regularly and/or suffer from pre-existing conditions, you should check with your doctor beforehand whether and how much strain you can put on your cardiovascular system.

After taking stock, you should start training slowly. In the beginning, it is enough for beginners to cycle on flat terrain for 20 to 30 minutes about three times a week.

Now for the right intensity and the right pace: For (re)beginners, the following applies: If you still have just enough air to keep yourself entertained while riding, then you’re on the right track. If you want, you can of course also train with a heart rate monitor, where the target heart rate for most people is around 120 to 130 beats per minute. However, as the exercise heart rate is very individual and depends on many factors such as age, training condition, etc., intensity control via the “conversation test” works at least as well.

If you are riding on flat terrain, you will probably reach a speed of around 18 to 20 kilometers per hour in calm conditions.

Building fitness means building new habits

This training area is called the foundation area, by the way, and this is precisely your most important goal: laying a solid foundation for your fitness. Continuity is crucial, especially at the beginning – so really try to cycle three times a week – even if it’s only 15 minutes, that’s still better than not cycling at all. This will help you get into a steady rhythm and each time you cycle it will be easier for you to get going.

According to studies, it can take up to three months for new habits to become so integrated into your life that you find them as easy as brushing your teeth – so keep at it!  

If you then have no problem sticking to the basics for around 30 to 40 minutes three to four times a week, you will have built up a solid base level of fitness. This will also help you achieve the WHO’s recommended exercise target of at least 150 minutes of exercise per week. Once you have reached this basic level of fitness, you can of course always increase your training, depending on your goals.

Combining cycling with strength training

Cycling is very good endurance training. However, it is also important for our health and fitness to train our strength. Otherwise, as we get older, we lose muscle mass, which can lead to back pain and the like, but also promotes weight gain – because muscles use energy and therefore calories even at rest. Strength training also improves your performance on the bike.

All it takes is 10 to 15 minutes two to three times a week. And you don’t have to go to the gym or buy any equipment. Classic exercises such as push-ups or squats are very effective and anyone can easily do them at home.

Tip: There are many practical apps with short workouts that strengthen the entire body, for example the free app Seven – 7 Minute Workout (for Apple or Android devices). It gives you suggestions for exercises and – especially important for beginners – shows you the correct exercises to do.

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