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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Features

Why Prepaid Cards Are the Last Refuge for Online Privacy in 2025

These days, it feels like no matter what you do online, someone’s watching. Shopping, streaming, betting, even signing up for something free—it’s all tracked. Everything you pay for with a normal card leaves a digital trail with your name on it. And in 2025, when we’re deep into a cashless economy, keeping anything private is getting harder by the day.

If you’re the kind of person who doesn’t want every little move tied to your identity, prepaid cards are one of the only real options left. They’re simple, easy to get, and still give you a way to spend online without throwing your info out there. One card in particular, Vanilla Visa, is one of the better picks because of how widely Vanilla Visa is accepted and how little personal info it needs.

Everything’s Online, and Everything’s Tracked

We used to pay for stuff with cash. Walk into a store, hand over some bills, leave. No names, no records. That’s gone now. Most stores won’t even take cash anymore, and the ones that do feel like the exception. The cashless economy is here whether we like it or not.

So what’s the problem? Every time you swipe or tap your card, or pay with your phone, someone’s logging it. Your bank saves the details. The store’s system saves it. And a lot of times, that data gets sold or shared. It can get used to target you with ads, track what you buy, where you go, and when you do it.

It’s not just companies either. Apps collect it. Hackers try to steal it. Some governments keep tabs too. And if you’re using the same card everywhere, it all gets connected pretty fast.

Why Prepaid Cards Still Matter

Prepaid cards are one of the only ways to break that chain. You go to a store, buy one with cash, and that’s it. No bank involved. No name. You just load it up and use it. And because Vanilla Visa is accepted on most major websites, you can use it just like any normal card.

You’re not giving out your real name or tying it to your main account. That means when you pay for something, it’s not showing up on your bank statement. It’s not getting saved under your profile. You’re basically cutting off the trail right there.

Why Vanilla Visa Stands Out

There are a few different prepaid card brands out there, but Vanilla Visa is probably the most popular. You can grab one at grocery stores, gas stations, pharmacies—almost anywhere. And once you’ve got it, you can use it on pretty much any site where Vanilla Visa is accepted.

No long setup. No personal info. You don’t need to register it under your name. You just pay, go online, and spend the amount that’s on the card. When it runs out, you toss it and move on. No trace.

This makes it great for anyone who wants to sign up for a site without attaching their real identity. People use it for online gaming, streaming, subscriptions, or just shopping without giving out their main card info.

The Good and the Bad

There are some solid upsides to using a prepaid card:

  • You don’t need a bank account
  • You don’t give out your name or address
  • It’s easy to budget since you can’t spend more than you loaded
  • Most major sites take them, especially where Vanilla Visa is accepted

But there are a few downsides too:

  • You can’t reload the card. Once it’s empty, it’s done
  • You can’t use it to get money out, like at an ATM
  • Some cards have small fees or expiration dates, so don’t let them sit too long
  • A few sites want a card tied to a name and billing address, which doesn’t work here
  • If you lose it or someone steals the number, you’re probably not getting the money back

So yeah, prepaid cards aren’t perfect. But if privacy is the goal, they’re still one of the few things that actually help.

Real Ways People Use Them

Let’s say you’re trying out an online casino. You don’t want your bank seeing it. You don’t want it on your statement. You walk into a Walgreens, buy a Vanilla Visa with a hundred bucks in cash, then use it to make your deposit. Done. The casino sees a card, but not your name.

Or maybe you’re signing up for a new subscription. Could be a video platform, a magazine, whatever. You don’t want it auto-charging your main card every month or sharing your info with advertisers. Use a prepaid card, and it stays off the radar.

Even if you’re just buying something from a site you don’t totally trust, using a card that isn’t tied to your real money is a smart move.

Will These Cards Still Be Around?

That’s the thing people are starting to worry about. Some stores have started asking for ID when you buy higher-value prepaid cards. And there’s talk in some countries about requiring people to register cards before using them.

Governments don’t like anonymous money. Companies definitely don’t. There’s a chance that in the future, prepaid cards will be harder to get or come with new rules.

But for now, they still work. You can still walk into a store with cash and walk out with a prepaid card. And as long as Vanilla Visa is accepted at the places you shop, you’ve got a way to stay private.

Bottom Line

If you’re living in 2025 and trying to protect your privacy online, prepaid cards are one of the last easy options. The cashless economy makes it almost impossible to pay without leaving a record, but prepaid cards break that pattern. They don’t ask for your name. They don’t track your habits. And they don’t leave a trail if you use them right.

They won’t fix everything. They don’t keep you completely invisible. But they give you a level of control that’s hard to find now. In a world that wants to watch your every move, that still counts for something.

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Features

Winkler nurse stands with Israel and the Jewish people

Nellie Gerzen

By MYRON LOVE Considering the great increase in anti-Semitic incidents in Canada over the past 20 months – and the passivity of government, federally, provincially and municipally, in the face of this what-should-be unacceptable criminal behaviour, many in our Jewish community may feel that we have been abandoned by our fellow citizens.
Polls regularly show that as many as 70% of Canadians support Israel – and there are many who have taken action.  One such individual is Nelli Gerzen, a nurse at the Boundary Trails Health Centre (which serves the communities of Winkler and Morden in western Manitoba).  Three times in the past 20 months, Gerzen has taken time off work to travel to Israel to support Israelis in their time of need.
I asked her what those around her thought of her trips to Israel. “My mother was worried when I went the first time (November 2023),” Gerzen responded, “but, like me, she has trust in the Lord.  My friends and colleagues have gotten used to it.”
She also reports that she is part of a small group of fellow believers that meet online regularly and pray for Israel.
Gerzen is originally from Russia, but grew up in Germany. Her earliest exposure to the history of the Holocaust, she relates, was in Grade 9 – in Germany.  “My history teacher in Germany in Grade 9 went into depth with the history of World War II and the Holocaust,” she recalls. “It is normal that all the teachers taught about the Holocaust but she put a lot of effort into teaching specifically this topic. We also got to watch a live interview with a Holocaust survivor.”
What she learned made a strong impression on her.  “I have often asked myself what I would do if I were living in that era,” she says.  “Would I have been willing to hide Jews in my home? Or risk my life to save others?”
Gerzen came to Canada in 2010 – at the age of 20.  She received her nursing training here and has been working at Boundary Trails for the last three years.
“I believe in the G-d of Israel and that the Jews are his Chosen People,” she states.  “We are living at a time of skyrocketing anti-Semitism. Many Jews are feeling vulnerable.  I felt that I had to do something to help.”
Gerzen’s first trip to Israel was actually in 2014 when she signed onto a youth tour organized by a Christian group, Midnight Call, based in Switzerland.  That initial visit left a strong impact.  “That first visit changed my life,” she remembers.  “I enjoyed having conversations with the Israelis.  The bible for me came to life.  Every stone seemed to have a story.”
She went on a second Midnight Call Missionaries tour of Israel in 2018.  She went back again on her own in the spring of 2023.  After October 7, she says, “I couldn’t sit at home. I had to do something.”
Thus, in November 2023, she went back to Israel, this time as a volunteer.  She spent two weeks at Petach Tikvah cooking meals for Israelis displaced from the north and the south as well as IDF soldiers. She also spent a day with an Israeli friend delivering food to IDF soldiers stationed near Gaza. She notes that she wasn’t worried so close to the border. 
“I trusted in the Lord,” she says.   “It was a special feeling being able to help.”
Last November, she found herself at Kiryat Shmona (with whom our Jewish community has close ties), working for two weeks alongside volunteers from all over the world cooking for the IDF.
On one of her earlier visits, she recounts, a missile struck just a few metres from the kitchen where the volunteers were working.  There was some damage – forcing closure for a few days while repairs were ongoing, but no injuries.
In January, she was back at Kiryat Shmona for another two weeks cooking for the IDF.  She also helped deliver food to Metula on the northern border. This last time, she reports, there was a more upbeat atmosphere, “even though,” she notes, “the wounds are still fresh.  It was quieter. There were no more missiles coming in.
“Israelis were really touched by the presence of so many of us volunteers.  I only wish more Christians would stand up for Israel.
“It was really moving to hear people’s stories first-hand.”
She recounts the story of one Israeli she met at a Jerusalem market who fought in the Yom Kippur war of 1973, who was the only survivor of the tank he was in.
“This guy lost so much in his life, and he was standing there telling the story and smiling, just trying to live life again,” she says. “The people there are so heartbroken.”
Back home, she has been showing her support for Israel and the Jewish people by attending the weekly rallies on Kenaston in support of the hostages whenever she can.
She is looking forward to playing piano at Shalom Square during Folklorama.
Nelli Gerzen doesn’t know yet when she will be returning to Israel – but it is certain to be soon.  “This is my chance to step up for the truth,” she concludes. “I know that supporting Israel is the right thing to do. When I am there, it feels like my heart is on fire.”  

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Features

Antisemitism in the Medical Profession in Canada

Dr. Gem Newman, who gave the valedictory address at the 2024 graduation of medical students from the Ernest Rady College of Medicine

By HENRY SREBRNIK (June 27, 2025) Antisemitism in Canada now flourishes even where few would expect to confront it. Since the Hamas attack on Israel on October 7, 2023, there has been a resurgence of antisemitism noticeable in the world of healthcare. 

When Israeli Gill Kazevman applied to medical school, and circulated his CV to physician mentors, their most consistent feedback was, “Do not mention anything relating to Israel,” he told National Post journalist Sharon Kirkey in an Aug. 10, 2024, story. As a student at the University of Toronto’s Temerty Faculty of Medicine, “I began to see all kinds of caricatures against Jews. I saw faculty members, people in power, people that I’m supposed to rely on, post horrible things against Jews, against Israelis,” he added. The faculty created a Senior Advisor on Antisemitism, Dr. Ayelet Kuper, who in a report released in 2022, confirmed widespread anti-Jewish hatred.

The Jewish Medical Association of Ontario (JMAO) conducted a 2024 survey of 944 Jewish doctors and medical students from across Canada. Two thirds of respondents were “concerned that antisemitic bias from peers or educators will negatively affect their careers.” Dr. Lisa Salomon, JMAO’s president, reported that at the University of Toronto medical school only 11 Jewish students were completing their first year of medical school out of a class of 291. The medical school in 1974 saw 46 Jews in a class of 218.

Also in Toronto, Hillel Ontario called on Toronto Metropolitan University to investigate Dr. Maher El-Masri, who has served as the director of the Daphne Cockwell School of Nursing, because, the group contended, he has “repeatedly engaged with and spread extreme, antisemitic, and deeply polarizing content on his social media account.”

The National Post’s Ari Blaff in an article on June 12, 2025 quoted social media posts from an account Hillel claimed belongs to Dr. Maher El-Masri, who has been the director of the Daphne Cockwell School of Nursing. One message concerned a post about Noa Marciano, an Israeli intelligence soldier abducted by Hamas on Oct. 7, 2023, who later died in captivity. “This is what is so scary about people like her,” the TMU professor wrote. “They look so normal and innocent, but they hide monstrous killers in their sick, brainwashed minds.” Israel, he asserted a day after the Hillel notice, “is a baby killer state. It always has been.”

The Quebec Jewish Physicians Association (AMJQ) is fighting antisemitism in that province. Montreal cardiologist Dr. Lior Bibas, who also teaches at Université de Montréal, co-founded the group in the weeks following the October 7 terrorist attack. They feel young doctors have been bearing the brunt of anti-Israel sentiment since then. “We heard that trainees were having a hard time,” he told Joel Ceausu of the Canadian Jewish News Feb. 3. “We saw a worsening of the situation and were hearing stories of trainees removed from study groups, others put on the defensive about what’s happening,” and some saw relationships with residents deteriorating very quickly. 

Dr. Bibas thinks there are similarities with Ontario counterparts. “Trainees are getting the brunt of all this. Their entire training ecosystem — relationships with peers and physicians — has changed.” Whether anti-Zionist remarks, blaming Jews for Israel’s actions, or other behaviour, it can be debilitating in a grueling academic and career setting. The fear of retaliation is so strong, that some students were unwilling to report incidents, even anonymously.

Jewish physicians have now founded a national umbrella group, the Canadian Federation of Jewish Medical Associations (CFJMA), linking the provinces, and representing over 2,000 Jewish physicians and medical learners, advocating for their interests and promoting culturally safe care for Jewish patients. And “it’s really been nonstop, given that we have a lot of issues,” Dr. Bibas told me in a conversation June 17. “People have been feeling that there’s been a weaponization of health care against Israel.”

He stressed that health care should remain politically neutral – meetings are an inappropriate venue in which to talk about the war in Gaza, he stated, and “this will just lead to arguments.” Nor should doctors, nurses and hospital staff wear pins with Palestinian maps or flags. And no Jewish patient being wheeled into an operating room should see this “symbol of hate.” 

On Jan. 6, a group of Montreal-area medical professionals walked off the job to protest outside Radio-Canada offices, calling for an arms embargo, ceasefire and medical boycotts of Israel. Those who could not attend were encouraged to wear pins and keffiyehs to work. When asked if such a walkout should be sanctioned, Quebec Health Minister Christian Dubé’s office had no comment. Neither did the Collège des médecins (CDM) that governs professional responsibilities. The leadership of many institutions have remained passive.

B’nai Brith Canada recently exposed a group channel, hosted on the social media platform Discord, in which Quebec students engaged in antisemitic, racist, misogynistic and homophobic rhetoric. More than 1,400 applicants to Quebec medical schools, as well as currently enrolled medical school students, were in the group, which was ostensibly set up to support students preparing for admission to Quebec’s four medical programs. “I saw it, and it’s vile,” remarked Dr. Bibas, noting how brazenly some of the commentators expressed themselves, using Islamist rhetoric and Nazi-era imagery, such as referring to Anne Frank as “the rat in the attic.”

Doctors Against Racism and Antisemitism (DARA) said in a statement, “These messages are the direct result of the inaction and prolonged silence of medical school and university leaders across Canada since October 7, 2023, in the face of the meteoric rise of antisemitism in their institutions. Silence is no longer an option. Quebec’s medical schools and universities must act immediately. These candidates must not be admitted to medical school.” DARA member Dr. Philip Berger stated that “there’s been a free flow, really, an avalanche of anti-Israel propaganda, relentlessly sliding into Canadian medical faculties and on university campuses.”

In Winnipeg, a valedictory speech delivered to the 2024 class of medical school students graduating from the Max Rady College of Medicine at the University of Manitoba on May 16, 2024 set off a storm of controversy, as reported by Bernie Bellan in this newspaper. It involved a strongly worded criticism of Israel by Dr. Gem Newman. “I call on my fellow graduates to oppose injustice -and violence — individual and systemic” in Palestine, “where Israel’s deliberate targeting of hospitals and other civilian infrastructure has led to more than 35,000 deaths and widespread famine and disease.” The newspaper noted that “loud cheers erupted at that point from among the students.”

 The next day, the dean of the college, Dr. Peter Nickerson, issued a strongly worded criticism of Dr. Newman’s remarks. On Monday, May 20, Ernest Rady, who made a donation of $30 million to the University of Manitoba in 2016, and whose father, Max Rady, now has his name on the school, sent an email in response to Dr. Newman’s remarks.

“I write to you today because I was both hurt and appalled by the remarks the valedictorian, Gem Newman, gave at last week’s Max Rady College of Medicine convocation, and I was extremely disappointed in the University’s inadequate response. Newman’s speech not only dishonored the memory of my father, but also disrespected and disparaged Jewish people as a whole, including the Jewish students who were in attendance at that convocation.”

In subsequent weeks Jewish physicians in Manitoba organized themselves into a new group, “The Jewish Physicians of Manitoba.” As Dr. Michael Boroditsky, who was then President of Doctors Manitoba, noted, “Jewish physicians in cities across Canada and the U.S. have been forming formal associations in response to heightened antisemitism following the Hamas massacre of October 7.”

After October 7, Jewish students at the University of Calgary’s Cumming School of Medicine reported exposure to repeated antisemitic posts by peers on social media, being subject to antisemitic presentations endorsed by faculty during mandatory classes, social exclusion and hateful targeting by university-funded student groups, and removal from learning environments or opportunities subsequent to antisemitic tirades made by faculty in public spaces. 

In addition to online vitriol, medical students have been subject to antisemitic actions coordinated by university-funded student groups with physician-faculty support under the guise of advocating against the actions of the Israeli government. All instances of discrimination, they stated in a brief, have been witnessed by and/or reported to senior leadership of the medical school without incurring condemnation of the discrimination.

In Vancouver, social media posts vilifying Israel and espousing Jew hatred were circulated by physicians at the Faculty of Medicine of the University of British Columbia, noted an article in the National Post of May 25, 2025. Allegations included Christ-killing, organ trafficking, and other nefarious conspiracies supposedly hatched by Jewish doctors. Some asserted that Jewish faculty should not be allowed to adjudicate resident matching because the examining doctors were Jewish and might be racist. 

In November of 2023, one-third of all UBC medical students signed a petition endorsing this call. Jewish learners who refused to sign were harassed by staff and students on social media. When challenged, the Dean of the medical faculty refused to recognize antisemitism as a problem at UBC or to meet with the representatives of almost 300 Jewish physicians who had signed a letter expressing concern about the tolerance of Jew hatred, and the danger of a toxic hyper-politicized academic environment. This led to the public resignation of Dr. Ted Rosenberg, a senior Jewish faculty member.

Here in the Maritimes, things seem less dire. I spoke to Dr. Ian Epstein, a faculty member in the Division of Digestive Care & Endoscopy at the Dalhousie University Faculty of Medicine. He helps coordinate a group supporting Jewish and Israeli faculty, residents and medical students. 

“Our group is certainly aware of growing antisemitism. Many are hiding their Jewish identities. There have been instances resulting in Jewish and Israeli students being excluded and becoming isolated. It has been hard to have non-Jewish colleagues understand. That said our group has come together when needed, and we have not faced some of the same challenges as larger centres,” Dr. Epstein told me. Dalhousie has also taken a stand against academic boycotts of Israel, which some view as a form of antisemitism.  The University of Prince Edward Island in Charlottetown has just opened a new medical school. Let’s hope this doesn’t happen here.

Lior Bibas in Montreal indicated that his group is worried “not only as Jewish doctors and professionals, but for Jewish patients who are more than ever concerned with who they’re meeting.” Can we really conceive of a future where you’re not sure if “the doctor will hate you now?”

Henry Srebrnik is a political science professor at the University of Prince Edward Island.

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