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The Influence of Israeli Affiliate Marketers on the Global Gambling Industry

Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.

Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.

Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.


What is a Gambling Affiliate Business?

A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.

This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.

Top Israeli Affiliate Marketing Businesses

Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:

CompanyDescription
NeoGamesA leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets.
XLMediaWorks with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products.
Evoke plcPromotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships.
PlaytechWorks alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names.
WebpalsFacilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support.

1. NeoGames

NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.

They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.

As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia

XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.

Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc

Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.

Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech

Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.

Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates

Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.

Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.

Conclusion

Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.

As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.

According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.

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Features

Three generations of Wernicks all chose to become rabbis

(left-right): Rabbis Steven and Eugene Wernick, along with Michelle Wernick, who is now studying to be a rabbi

By GERRY POSNER Recently I was at a Shabbat service at Beth Tzedec Synagogue in Toronto and the day unfolded in some unexpected ways for me.

It began when I was asked to be a Gabbai for the service, that is to stand up at the table where the Torah is placed and to check the Torah reading to make sure there are no errors. I have done this before and it has always gone smoothly. I attribute that fact in large part to the Torah reading ability of the reader at Beth Synagogue. He is fast, fluent and flawless. Well, on this particular day after he had completed the first two portions, he began the shlishi or third aliyah. I could not find his reading anywhere. It was as if he had started somewhere fresh, but not where he was supposed to be. I looked at the other Gabbai and he did not seem to recognize what had happened either. So, I let it go. I had no idea where the Torah reader was. He then did another and still I was lost. He came to what was the 6th aliyah when a clergy member walked over to him and indicated to him that he had read the fourth and fifth aliyah, but that he had missed the third one. The Torah reader then said to me “this is what you are here for.” Now, it might have been one thing if I had missed it entirely. Alas, I saw the error, but let it go as I deferred to the Torah reader since he never makes a mistake. He ended up going back to do the third aliyah before continuing on. This was a very unusual event in the synagogue. I felt responsible in large part for this gaffe. A lesson learned.

The feeling of embarrassment was compounded by the fact that on this particular day the service was highlighted, at least for me, because of the rabbi delivering the sermon. This rabbi, Eugene Wernick, was none other than the father of my present rabbi, Steven Wernick of Beth Tzedec Synagogue. He was also the same rabbi who was the rabbi at Shaarey Zedek between 1979-1986 and who had officiated at my father’s funeral in 1981, also a few years later at my oldest son’s Bar Mitzvah in Winnipeg in 1984. As I listened to him speak, I was taken back to the 1980s, when Rabbi Gene was in the pulpit at Shaarey Zedek. Of course, he is older now than in his Shaarey Zedek days, but the power of his voice was unchanged. If anything, it’s even stronger. As in the past, his message was relevant to all of us and resonated well. Listening to him was a treat for me. Still, my regret in not calling out the mistake from the Torah reading was compounded by the fact that I messed up in front of my former rabbi, Eugene Wernick – never mind my present rabbi, Steven Werinck.

On this Shabbat morning, aside from all the other people present, there were not only the two Rabbis Wernick, but one Michelle Wernick was also there. Michelle, daughter of Rabbi Steven Wernick, is a first year student at the Jewish Theological Seminary. She is following in the family business – much like with the Rose rabbinical family in Winnipeg.

As it turned out, there was a Bat Mitzvah that day. And the Bat Mitzvah family had a very real Winnipeg connection as in the former Leah Potash, mother of the Bat Mitzvah girl, Emmie Bank and the daughter of Reuben and Gail Potash (Thau). It occurred to me that there might be a few Winnipeg people in the crowd. As I scanned the first few rows, I was not disappointed. Sitting there was none other than Chana Thau and her husband Michael Eleff. I managed to have a chat with Chana (even during the Musaf service). In the row right behind Chana and Michael was a face I had not seen in close to sixty years. I refer to Allan Berkal, the eldest son of the former rabbi and chazan at Shaarey Zedek, Louis Berkal. I still remember the first time I met Allan at Hebrew School in 1954 when his family moved to Winnipeg from Grand Forks, North Dakota. That was many maftirs ago. So this was another highlight moment for me.

Of course, there are other Winnipeggers who attend Beth Tzedec most Shabbats. I speak of Morley Goldberg and his wife, the former Marcia Billinkoff Schnoor. As well, Bernie Rubenstein and his wife, the former Sheila Levene were also present for this particular Shabbat. In all, this Shabbat had a particularly Winnipeg flavour to it. Truth be told, you do not have to go far in Toronto at any synagogue and the Winnipeg connections emerge.

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Features

In Britain Too, Jews Are in Trouble

By HENRY SREBRNIK Antisemitic attacks in Britain have surged to levels unseen in decades, with Jewish schools under guard and synagogues routinely targeted. Jews suffered the highest rate of religious hate crimes in the year ending March 2025, according to interior ministry data. And it has only become worse.

Jewish Post and News readers know, of course, about the attack on Jewish worshippers at the Heaton Park Synagogue in Manchester at Yom Kippur services on October 2, 2025. The attack killed Adrian Daulby, 53, and Melvin Cravitz, 66, and left three others injured. 

Greater Manchester Police Chief Sir Stephen Watson said fear within the Jewish community had risen sharply, with even young children asking for armed police protection to simply attend Hanukkah parties.

While the blame for the violence lies with the assailant, an immigrant from Syria, who was shot dead by police, the responsibility for the circumstances in which two Jews died and where a Jewish community that has contributed loyally to British society for centuries fears for its existence lies with the leaders of the British establishment. 

The Labour government, many of whose supporters and elected representatives flirt with pro-Hamas positions, has fueled the flames with its denunciations of Israel’s war and recognition of a Palestinian state. Many younger people, their minds filled with postmodern “anticolonialist” left ideology, are eager recruits to the cause. 

Ruth Deech is a British academic, bioethicist and politician who sits in the House of Lords. Ten years ago, she warned that some of the country’s top universities had become “no-go zones” for Jewish students. But, in the wake of the October 7 atrocities and ensuing war in Gaza, she believes the situation is much worse.

“The warfare on the streets is being continued in the universities,” Deech told the Times of Israel Dec. 25. “The universities on the whole are not facing up to it, and the University of London campuses are probably amongst the worst. None of the vice chancellors seem to be able to summon up the courage to deal with it,” Deech contends.

 “They take refuge behind freedom of speech, without realizing that freedom of speech stops where hate language begins.” Deech is highly critical of Oxford, where she has spent much of her academic life. British universities must take stronger action to protect Jewish students and use every tool available to confront hate and division.

But the reaction by authorities has generally been one of appeasement. For years, police refused to enforce hate-crime laws. Universities tolerated mobs chanting for Israel’s destruction. Politicians equivocated in the name of “balance.” 

For instance, in Birmingham, the West Midlands Police, which cover the city, classified as “high risk” a soccer match between Maccabi Tel Aviv and Aston Villa on Nov. 6. The police cited “safety” as the reason for banishing fans of the Tel Aviv team, which now seems to be standard when unjustified bans are put in place. 

As the Jewish Leadership Council noted on X, “It is perverse that away fans should be banned from a football match because West Midlands Police can’t guarantee their safety.” Prior to the event, masked men hung “Zios Not Welcome” signs in the windows of shops or restaurants. “Zio,” of course, is a not-so-coded word for Israelis and/or Jews.

Over the past two years, the Board of Deputies of British Jews, the country’s main representative body for the Jewish community, has faced questions of their own about how to conduct debates on Israel. Last April, 36 of the board’s members signed an open letter, which was published in the Financial Times, protesting against “this most extremist of Israeli governments” and its failure to free the hostages held since October 7. “Israel’s soul is being ripped out and we fear for the future of the Israel we love,” the letter read.

Five members of the Board were suspended for instigating the letter. The Board’s Constitution Committee found that they had broken a code of conduct by creating the “misleading impression that this was an official document of the Board as a whole.” But for some, the letter represented a watershed moment where some of the conversations about Israel happening in private within the Jewish community could be had in public.

Board President Phil Rosenberg argued that there has long been healthy debate among the 300 deputies. His primary concern is the safety of British Jews but also how the community sees itself. “We have a whole range of activities to confront antisemitism,” he maintained. “But we also believe that the community needs not just to be seeing itself, and to be seen, through the prism of pain.

“It already wasn’t right that the only public commemoration of Jewish life in this country is Holocaust Memorial Day. And the only compulsory education is Holocaust education. Both of these things are incredibly important, but that’s not the whole experience of Jews.”

Given all this, a new political party divide is emerging among British Jews, with support rising fast for the left-wing Greens, now led by Zack Polanski, who is Jewish, and buoyed by younger and “anti-Zionist” Jews, while the older Orthodox turn to Nigel Farage’s upstart right wing Reform UK, as trust in the two main parties collapses.

Support for Labour and the Conservatives among British Jews had fallen to 58 per cent by July 2025 from nearly 84 per cent in 2020, according to a November 2025 report from the Institute of Jewish Policy Research (JPR), entitled “The End of Two-party Politics? Emerging Changes in the Political Preferences of British Jews.”

Labour has been typically favoured by more “secular” Jews while the Conservative party is traditionally preferred by more “observant” Jews. But for the first time in recent British Jewish history, support for the Labour and Conservative parties combined has fallen below 60 per cent.

“Reform UK is more likely to attract male, older, orthodox, and Zionist Jews; the Greens are more likely to attract younger, unaffiliated and anti-Zionist,” according to Dr. Jonathan Boyd, JPR’s executive director. The surge in Jewish support for Reform UK, a party whose rhetoric on immigration and nationalism would typically be expected to alienate minority communities, including Jews,” was described as “striking” by the JPR.

“Significant parts of the Jewish population may gravitate toward voices promising strength and clarity, regardless of ideological baggage” when mainstream parties were perceived as “weak or hostile,” the report added. “It may signal a structural shift in Jewish political identity.”

Three forces appear to be driving this fragmentation: the war in Gaza and its polarising effect on Jewish attitudes; rising antisemitism, culminating in the Heaton Park Synagogue terrorist attack; and a broader collapse of trust in mainstream parties. 

“Together, these factors are pushing Jews toward parties that offer clarity — whether through populism or radical progressivism. If recent developments persist,” the report suggested, “British Jews are likely to become more politically polarised, prompting further internal community tensions.”

Henry Srebrnik is a professor of political science at the University of Prince Edward Island.

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Features

So, what’s the deal with the honey scene in ‘Marty Supreme?’

Timothée Chalamet plays Jewish ping-pong player Marty Mauser in Marty Supreme. Courtesy of A24

By Olivia Haynie December 29, 2025 This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.

There are a lot of jarring scenes in Marty Supreme, Josh Safdie’s movie about a young Jew in the 1950s willing to do anything to secure his spot in table tennis history. There’s the one where Marty (Timothée Chalamet) gets spanked with a ping-pong paddle; there’s the one where a gas station explodes. And the one where Marty, naked in a bathtub, falls through the floor of a cheap motel. But the one that everybody online seems to be talking about is a flashback of an Auschwitz story told by Marty’s friend and fellow ping-ponger Béla Kletzki (Géza Röhrig, best known for his role as a Sonderkommando in Son of Saul).

Kletzki tells the unsympathetic ink tycoon Milton Rockwell (Kevin O’Leary) about how the Nazis, impressed by his table tennis skills, spared his life and recruited him to disarm bombs. One day, while grappling with a bomb in the woods, Kletzki stumbled across a honeycomb. He smeared the honey across his body and returned to the camp, where he let his fellow prisoners lick it off his body. The scene is a sensory nightmare, primarily shot in close-ups of wet tongues licking sticky honey off Kletzki’s hairy body. For some, it was also … funny?

Many have reported that the scene has been triggering a lot of laughter in their theaters. My audience in Wilmington, North Carolina, certainly had a good chuckle — with the exception of my mother, who instantly started sobbing. I sat in stunned silence, unsure at first what to make of the sharp turn the film had suddenly taken. One post on X that got nearly 6,000 likes admonished Safdie for his “insane Holocaust joke.” Many users replied that the scene was in no way meant to be funny, with one even calling it “the most sincere scene in the whole movie.”

For me, the scene shows the sheer desperation of those in the concentration camps, as well as the self-sacrifice that was essential to survival. And yet many have interpreted it as merely shock humor.

Laughter could be understood as an inevitable reaction to discomfort and shock at a scene that feels so out of place in what has, up to that point, been a pretty comedic film. The story is sandwiched between Marty’s humorous attempts to embarrass Rockwell and seduce his wife. Viewers may have mistaken the scene as a joke since the film’s opening credits sequence of sperm swimming through fallopian tubes gives the impression you will be watching a comedy interspersed with some tense ping-pong playing.

The reaction could also be part of what some in the movie theater industry are calling the “laugh epidemic.” In The New York Times, Marie Solis explored the inappropriate laughter in movie theaters that seems to be increasingly common. The rise of meme culture and the dissolution of clear genres (Marty Supreme could be categorized as somewhere between drama and comedy), she writes, have primed audiences to laugh at moments that may not have been meant to be funny.

The audience’s inability to process the honey scene as sincere may also be a sign of a society that has become more disconnected from the traumas of the past. It would not be the first time that people, unable to comprehend the horrors of the Holocaust, have instead derided the tales of abuse as pure fiction. But Kletzki’s story is based on the real experiences of Alojzy Ehrlich, a ping-pong player imprisoned at Auschwitz. The scene is not supposed to be humorous trauma porn — Safdie has called it a “beautiful story” about the “camaraderie” found within the camps. It also serves as an important reminder of all that Marty is fighting for.

The events of the film take place only seven years after the Holocaust, and the macabre honey imagery encapsulates the dehumanization the Jews experienced. Marty is motivated not just by a desire to prove himself as an athlete and rise above what his uncle and mother expect of him, but above what the world expects of him as a Jew. His drive to reclaim Jewish pride is further underscored when he brings back a piece of an Egyptian pyramid to his mother, telling her, “We built this.”

Without understanding this background, the honey scene will come off as out of place and ridiculous. And the lengths Marty is willing to go to to make something of himself cannot be fully appreciated. The film’s description on the review-app Letterboxd says Marty Supreme is about one man who “goes to hell and back in pursuit of greatness.” But behind Marty is the story of a whole people who have gone through hell; they too are trying to find their way back.

Olivia Haynie is an editorial fellow at the Forward.

This story was originally published on the Forward.

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