Features
The Influence of Israeli Affiliate Marketers on the Global Gambling Industry
Explore how Israeli affiliate marketing giants like NeoGames Partners, Playtech, and XLMedia shape the global gambling industry through optimised user acquisition and operator relationships.
Affiliate marketing is vital to the multi-billion dollar gambling sector. They introduce new customers to online operators through targeted digital campaigns, bringing in much of the industry’s revenue. Israeli businesses have become leaders in this specialised field, significantly shaping how providers and affiliates connect.
Through innovation and refined techniques, major Israeli companies now direct a substantial number of players to gambling websites globally. Their strategies range from developing customizable casino promotion tools to crafting agreements that mutually benefit partners. As a result, Israeli marketers hold significant control over online casinos.
What is a Gambling Affiliate Business?
A gambling affiliate business promotes online betting and gaming products for casinos or gambling operators. These partners use their websites, social media, emails, and other digital methods to direct visitors to casinos, sportsbooks, or bingo rooms. The company earns a commission when these new players sign up and interact with the operator through referral links.
This compensation is typically a percentage of the player’s losses or deposits. Successful affiliates maximise these earnings by tailoring promotions to different audiences and tracking user behaviour to refine strategies. The goal is to recommend the best options to players while helping operators acquire loyal, long-term customers.
Top Israeli Affiliate Marketing Businesses
Experts from Gamblizard.ca, who specialize in reviewing and analyzing casino bonuses, conducted a research study to identify the most successful Israeli companies in this field. With their help, we created a list of companies that have not only maintained their positions in a competitive market but also significantly expanded their capabilities and influence:
| Company | Description |
| NeoGames | A leading provider of iGaming solutions. Offers games, slots, bingo, and more to help operators across regulated markets. |
| XLMedia | Works with many of the largest and most respected gambling brands. Supports affiliates through multiple programs targeting sports, casinos, bingo, and other products. |
| Evoke plc | Promotes 888 brands like 888casino and 888poker, Mr Green and William Hill to reach global audiences. Rewards affiliates through competitive commissions and long-standing client relationships. |
| Playtech | Works alongside one of the largest gambling tech companies. Supplies affiliate’s products across various verticals from some of the industry’s biggest names. |
| Webpals | Facilitates partnerships between operators and affiliates through a transparent system. Focuses on optimising conversions through customised support. |

1. NeoGames
NeoGames Partners is one of the arms of NeoGames, a leading turnkey solutions provider for regulated iGaming markets globally. Through an innovative lottery, casino, and sports betting websites, NeoGames powers many sovereign and commercially operated lotteries. Their casino affiliate program works to bring value to both operators and partners. NeoGames Partners offers a comprehensive selection of games and products to help online casino brands thrive.
They target audiences across multiple languages and locations. The company leads customised marketing campaigns utilising various online channels to maximise results. NeoGames Partners also provides analytical tools and support resources to optimise promotions.
As a major force introducing new players, NeoGames Partners plays a key role in determining the success of many gambling operators worldwide that benefit from increased signups and loyalty through their efforts.

2. XLMedia
XLMedia is a leader in this industry in the UK. As one of the largest gambling networks, it works with many top betting and gaming brands. XLMedia aims to aid affiliates in introducing new players to best payout slots. Its programs target casinos, sports, and other verticals, allowing them to efficiently promote gambling products that match their audiences’ preferences.
Through sustained success, XLMedia has become enormously influential in the British market. Their efforts remain important for identifying online casinos that offer the highest rewards.

3. Evoke plc
Evoke plc should be among the top if we talk about the most established programs in this field in the gambling industry. They aim to reward partners for introducing new clients to these gambling sites. Their customised marketing campaigns utilise multiple digital channels to help acquire and retain players.
Promos highlight the different virtual and live dealer games and sportsbooks available on 888 sites. Through long-standing client relationships and competitive commissions, Evoke plc exert a strong influence in determining the success of many online casinos, benefiting from the steady stream of signups their efforts produce.

4. Playtech
Playtech Affiliates works alongside one of the largest B2B gambling tech companies. They assist partners in showcasing Playtech’s games and casino operator clients to audiences worldwide. Playtech develops campaigns to promote a portfolio of poker, bingo, and live dealer products. Their strategies utilise different online channels such as affiliate websites, blogs and forums.
Playtech also supplies promotional tools and support resources. Through these services, it aims to partner affiliates with Playtech’s varied and reliable brands effectively. As a result, Playtech introduces many new users, expanding the customer bases and boosting revenues for numerous online casinos running on Playtech’s software and utilising its program.

5. Webpals Affiliates
Webpals Affiliates operates one of the largest iGaming networks in this field. They facilitate partnerships between licensed operators and partners across Europe and emerging markets globally. Webpals helps to boost signups for casino, poker, bingo, and sports betting websites. Their customised support helps optimise promos through audience insights.
Webpals Affiliates also provides operators with analytical tools to test their campaigns. Through a transparent revenue-sharing structure and real-time payment processing, Webpals empowers their partners while satisfying operators. As a result, their efforts play a major role in determining the profitability of many online gambling brands that benefit from the web traffic that their base brings.
Conclusion
Israeli affiliate marketing businesses have made immense contributions globally to the gambling sector. Through decades of innovation and optimisation of partner programs, major Israeli firms like NeoGames Partners, Playtech, and XLMedia now direct a huge portion of worldwide user acquisition for numerous casino brands.
As reviewed, they craft savvy campaigns utilising different channels to tie talented partners with reputable operators. By intelligently matching varied products to appropriate audiences, Israeli marketers help determine the success levels of many gambling websites.
According to expert evaluations, their efforts remain important in supporting casinos that provide high payout percentages. Israeli affiliate marketers substantially impact online betting and gaming revenues internationally through targeted introductions of new members employing customised promotions.
Features
A Jewish farmer broke ground on a synagogue in an Illinois cornfield. His neighbors showed up to help.
By Benyamin Cohen May 8, 2026 “This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.”
Benyamin has been reporting for more than a year on the improbable story of Nik Jakobs. Catch up here and here, and stay tuned for a forthcoming piece about a trip they took to the Netherlands to visit the towns where the Jakobs family survived the Holocaust. Yesterday was an important moment in Jakobs’ overall journey, and we wanted to share it with you.
STERLING, ILLINOIS — On Wednesday, Nik Jakobs was planting corn. On Thursday, the 41-year-old Illinois cattle farmer stood in a two-acre cornfield preparing to plant something else: a synagogue.
Around 75 people gathered on the edge of the field this week in Sterling, Illinois, a two-hour drive west of Chicago, where Jakobs and his family broke ground on a new home for Temple Sholom, the small congregation that has anchored Jewish life here for more than a century, and where his family has prayed since the 1950s.
The planned 4,000-square-foot building will also house a Holocaust museum inspired by the story of Jakobs’ grandparents, Edith and Norbert, who survived the war after Christian families in the Netherlands hid them in their homes for years. Jakobs described the future museum as a place devoted not only to Jewish history, but to teaching the dangers of hatred and division. “If you have the choice to be right or kind,” he said, repeating advice from his grandmother, “choose kind.”
A 60-foot blue ribbon — chosen by Jakobs’ wife, Katie, to match the color of the Israeli flag — stretched across the future building site. His four daughters held it alongside his parents, brothers and friends. Then they lifted oversized gold scissors and cut the ribbon as pastors, farmers, city officials and members of neighboring churches applauded.
The synagogue rising from this Illinois cornfield will house pieces of the past.
A nearby storage area holds Jewish objects Jakobs rescued from shuttered synagogues across the country: stained-glass windows, Torah arks, rabbi’s chairs, memorial plaques and wooden tablets engraved with the tribes of Israel. Many came from Temple B’nai Israel, a 113-year-old synagogue that closed down in 2025. It served generations of Jews in McKeesport, Pennsylvania, now a ghost town since the steel mills closed. Its remaining congregants donated sacred objects to Jakobs so their story could live on rather than disappear.
The day before the groundbreaking, the Jakobs family began opening some of the crates for the first time since they were packed away nearly a year ago. Nik’s father, Dave Jakobs, pried open one box with a hammer and crowbar while Nik loosened screws with an electric drill, the family gathered around like archaeologists opening a tomb.
Inside was a stained-glass window with images of a tallit and shofar bursting in jewel tones of blue, yellow and red. Jakobs’ mother, Margo, lifted Annie, the youngest of Nik’s daughters, so the 4-year-old could peer inside. The bright red glass matched the bow in her hair.
Nearby sat the massive wooden ark salvaged from Pennsylvania, topped with twin Lions of Judah whose carved paws once overlooked generations of worshippers.
Faith on the farmland
Temple Sholom — founded in 1910 — was once the center of Jewish life in Sterling, a town of 14,500 surrounded by flat farmland and tall grain silos. Its Jewish community once included a pharmacist, the manager of Kline’s department store and the owner of a local McDonald’s franchise.
Over time, membership dwindled. The roof sagged. The pews emptied.
Last year, the congregation sold its aging building and relocated High Holiday services to a tent on the Jakobs’ farm, where prayers mingled with the smell of manure and cattle lowing nearby.
At a moment when many small-town synagogues are closing, Temple Sholom is doing something increasingly rare: building a bigger new sanctuary from scratch. The synagogue will sit prominently along one of Sterling’s main roads — a highly visible expression of Jewish life in a region where Jews are few.
Thursday’s groundbreaking took place on the National Day of Prayer, the annual observance formalized under President Ronald Reagan, who grew up a few miles away in Dixon, Illinois. Earlier that morning, attendees gathered inside New Life Lutheran Church for a breakfast sponsored by Temple Sholom.
“I was so happy to see bagels, lox and cream cheese,” said Rev. James Keenan, a Catholic priest originally from Brooklyn. “It reminded me of home.”
Inside the church sanctuary, a large wooden cross glowed amber and blue above the dais while two giant screens displayed the National Day of Prayer logo. Jakobs, wearing cowboy boots, jeans and a powder-blue blazer, addressed the crowd.
“Tolerance is not weakness,” he said. “It is strength.”
The new synagogue will sit beside New Life Lutheran Church on land sold to Temple Sholom by farmer Dan Koster, 71, who has known the Jakobs family for three generations.
“We need more religious presence in the community,” Koster said.
For Drew Williams, New Life’s 38-year-old lead pastor, the synagogue and museum represent more than neighboring buildings. His church already hosts food-packing drives, summer meal programs and community events. He imagines future partnerships with Temple Sholom.
“I don’t think there’s any community that is immune to hate,” Williams said. “That just means it’s on us” to be on the other side “spreading peace.”
Sterling Mayor Diana Merdian, who is 41 and grew up in town with Jakobs, said the project reflects a broader desire among younger generations to preserve local history and identity. “If we don’t carry those stories, we lose them,” she said. “Once you lose that, you can’t get it back.”
During the ceremony in the cornfield, Temple Sholom’s longtime cantor, Lori Schwaber, asked those gathered to remember the congregation’s founding members and recite the Mourner’s Kaddish together. Jews and Christians stood side by side in the prairie wind as Hebrew prayers drifted across the open farmland.
Lester Weinstine, a 90-year-old congregant who was the first bar mitzvah at Temple Sholom when the shul was still housed out of a Pepsi bottling plant, looked out across the field in disbelief. “I never thought I would see this,” he said.
For Jakobs, the synagogue project has become inseparable from the lessons his grandparents’ survival taught him. “You sometimes feel on an island as a Jew, especially in rural America,” he said. “But this community — that’s not what I’ve experienced here.”
If construction stays on schedule, the synagogue will open in fall 2027. Its first major service will not be a dedication ceremony, but the bat mitzvah of Jakobs’ oldest daughter, Taylor.
Members of the Pennsylvania congregation are planning a bus trip to Illinois for the occasion, after donating many of their sacred objects to help build Jakob’s synagogue. Their former rabbi has offered to officiate.
“If a farmer can build a synagogue in a cornfield,” Jakobs said, “anybody can do it anywhere.”
Benyamin Cohen is a senior writer at the Forward and host of our morning briefing, Forwarding the News. He is the author of two books, My Jesus Year and The Einstein Effect.
This story was originally published on the Forward.
Features
Ancient Torah Lessons Students Can Still Use Today In Class
Texts don’t survive through age alone; they survive because each generation finds something new and intriguing in them. One such text is the Torah. Students will find it useful in classes ranging from religion to philosophy, literature, or cultural studies, but many of its teachings aren’t confined to the past either. Stories from the Torah touch upon topics like stress, conflict, leadership, confusion, errors, accountability, and meaning. It sounds remarkably contemporary.
A student approaching the study of Torah has several options: religious text, historical source, literary piece, and a basis for philosophical contemplation. They all provide opportunities to explore the text in unique ways. The student writing on ancient texts or ethics can use EssayPro, the company employs experts, including Paul S., a full-time writer, who could assist the student with structuring their research. But great essays on ancient texts require more than just the approach of a museum curator.
The goal is not to shoehorn ancient narratives into a modern form or to look for an easy life hack in every single passage. Rather, students need to think about what made those stories stand the test of time. What did they observe about people? What did they try to warn against? And last but not least, what virtues did they celebrate? As soon as students start asking such questions, the Torah appears much closer.
Ancient Texts Teach Students To Be Patient Readers
Modern students are trained to read quickly. Just skim through the article. Scan all the comments. Read the summary and move forward. It does not quite work with the Torah, though. Many of the passages are rather short but rich in conflict, repetition, silence, and subtle details. Sometimes a person’s name, a long journey, an order given, or even a family squabble means more than expected.
For this reason, it is a great practice for students to deal with, as education is mostly geared toward finishing chapters faster, submitting assignments sooner, and hitting deadlines regularly. However, profound reflection requires patience, and the Torah is the perfect tool.
This type of reading goes past religious education alone. Students who learn to pace themselves with Torah can carry this approach into their literature, legal, historical, philosophical, and even scientific readings. Details are crucial. Contexts are crucial. Silence is equally crucial to speech.
Questions Do Not Denigrate One’s Faith Or Cognition
One of the best lessons for students from the Torah is that sincere people pose serious questions. The texts are full of debates, disagreements, doubts, tests, and misunderstandings. The addressees do not understand the demands placed on them. They argue, they bargain, and sometimes make mistakes.
It is necessary for the reason that many students view good studying as a process of getting clear and immediate responses to questions. It is usually not the case. Learning can start from frustration and confusion, since such a passage can serve better than an easy one.
During lessons, students should not fear questioning why a character did something like that, what their motivation was, what the possible consequences of their actions were, how it was perceived at that time, or how other cultures interpret the passage. Asking questions neither denigrates the subject nor learning itself.
Responsibility Is Greater Than Personal Success
In contemporary educational circles, the discourse of success often revolves around the personal gain that follows from achievement. Earn good grades. Construct your résumé. Land scholarships. Map out your future career path. On numerous occasions, the Torah asks a much larger question: what are our obligations to one another?
Themes associated with the concepts of justice, community, caring for the weak, honesty, and responsibility recur regularly throughout the work. These recurring motifs serve to undermine the narrow understanding of education and suggest that knowledge informs conduct.
To students, this message could be particularly relevant, as they face a daily opportunity to exercise their responsibility as members of the academic community. Education is more than a competitive pursuit, and the values that are promoted by the Torah can manifest themselves in group projects, class discussions, peer interactions, and other facets of college life.
Leaders Need Humility
Many students picture great leaders as people with big voices and confidence, who seem to have power from birth. Torah portrays leaders in a more complex way. They are hesitant, flawed, fearful, impatient, and highly human. Greatness is not portrayed as an absolute quality; rather, it is viewed as an ordeal.
This makes for some valuable insight for all those students who believe they lack “leader type” personalities. Leaders are not necessarily extroverts or people who get along easily with everyone else. Sometimes they speak up against injustice; at other times, they own up to their mistakes. Most of the time, they take responsibility even if it is hard.
This is also a useful perspective for all those people who lead student organizations and groups and manage projects for them. Being in charge doesn’t mean one can afford arrogance. A leader needs to know how to listen and learn, and leadership entails responsibility rather than power.
Memory Allows For Self-Understanding By Humans
There is a reason why the Torah speaks of memories time and again: remembering journeys, vows, commandments, failures, oppression, and liberation. This is not a form of nostalgia. Memories create identity. Memories tell people about their origin and things they cannot forget.
Students can take a lesson from it. In a world where everything keeps changing, memories may appear too slow or impractical. However, memories are useful to a student because they help one understand one’s place within a larger scheme of things. One learns about oneself through family history, national narrative, religious traditions, personal experience of migration, community experience, and culture.
It does not imply that students should blindly follow anything and everything handed down by others. Students should know where they stand and where they come from. Otherwise, they cannot make proper decisions in the present.
Features
Cricket in Israel: where it came from, why it’s barely visible, and who plays it today
Cricket made its way to Israeli soil back in the British Mandate period, and later got a boost from waves of immigration from India, South Africa, and the United Kingdom. Despite such a long history, it barely registers in the mainstream: it never found a place on TV, and the rules remain a mystery even to many sports journalists. Today, cricket grounds are used mostly by immigrants and a handful of local enthusiasts, for whom the game has become something far more than just a pastime.
The British trace and the first matches on Israeli soil
The history of cricket in the region goes back to the days when the British flag flew over Palestine. Officers and officials of the Mandate administration brought with them not only bureaucratic traditions, but also the habit of gathering on trimmed lawns with a bat and a red ball. For the local population, used to passionate football and fast-paced basketball, it looked utterly foreign: hours-long matches, strict white outfits, tea breaks.
The “exotic” sport was slow to take root. When the Mandate ended and the new state shifted to completely different priorities, cricket quietly slipped to the margins of the sports scene, surviving only in the memory of a few.
Waves of immigration that brought cricket back all over again
The game was given a second life by immigrants from countries where cricket was an everyday thing. People from India, South Africa, and England, as they settled in Israel, looked for familiar ways to spend their free time and quickly found one another. For them, a weekend match meant not so much sport as a way to unwind and speak their native language.
However, even within these communities, cricket never became a mass pastime. It remained an activity for a narrow circle, like home cooking—made for special occasions, not put on a restaurant menu.
Why cricket didn’t break into the Israeli mainstream
There are several reasons the game remains invisible, and each one on its own would already be enough:
- Competition with football, basketball, and extreme sports, which take viewers’ attention and sponsorship budgets.
- The near-total absence of cricket on TV and in major sports media.
- The complexity of the rules for newcomers: many Israelis still don’t see the difference between cricket and baseball.
- A cultural unfamiliarity with spending half a day on the field for a single match, watching tactical nuances from a blanket on the grass.
Taken together, this creates a situation where even the rare bits of cricket news slip past in people’s feeds unnoticed.
Who takes the field today
The core of the community is made up of students and IT specialists from India, engineers who arrived on work visas, and immigrants from South Africa and the United Kingdom. They’re joined by a small group of locals who discovered cricket while studying or traveling abroad.
For many of them, the ground turns into a space for cultural memory: Hindi and English can be heard, whole families come along, and children run around the field while their parents discuss the finer points of the last delivery. There are no roaring fan sections here, but everyone knows everyone, and the sense of belonging turns out to be stronger than in the stands at any stadium.
Where and how matches happen without a major league
A typical place to play: a park on the edge of town, a rented pitch, hand-marked lines. Organizers combine the roles of coaches, umpires, and commentators. Matches are put together on weekends, and the whole thing feels more like a club scene than a professional structure.
Everyday hassles have become part of the folklore: soccer players take over the field, the ball disappears into the bushes, someone among the key players can’t get away from work. Every attempt to organize a full match feels like tilting at windmills.
Cricket’s prospects: the barriers are stronger than the hype
You can count specialized fields across the country on one hand, government funding is minimal, and media attention goes to sports that are more spectacular and easier to understand.
Even so, things have started to move. Israel’s national team periodically plays in international tournaments, and every win becomes a small celebration for the community. Youth sections have begun to appear within communities—more like after-school clubs for now—and enthusiasts are experimenting with shorter formats to lower the barrier to entry for newcomers.
Does growth in betting activity point to cricket’s popularity?
An indirect indicator of interest in cricket in any country has long been activity in the online betting segment. Industry iGaming portals regularly publish regional statistics, and we reviewed data from several major bookmakers: 1xBet, PinUp, Melbet. On the website, in a review of the 1xBet cricket betting app, we learned that the number of downloads from Israel is still small, but a slight uptick is still being recorded. This matches the overall picture: the cricket community in the country is growing slowly but steadily, and the betting-platform figures only confirm a trend that enthusiasts can see on the ground, in person.
Cricket in Israel is unlikely to turn into a mass sport in the foreseeable future, but it continues to live on thanks to a resilient community of immigrants and local fans who keep the game going despite the circumstances and make it visible at least within its own small, if modest, world.
