Features
What would you do if you found out – at age 34 – that your mother was artificially inseminated, you’re half Ashkenazi Jewish, and you have at least six other siblings?
By BERNIE BELLAN Artificial insemination has been around for a very long time. “The first documented application of artificial insemination in humans was done in London in the 1770s by John Hunter,” says an article from The National Library of Medicine. Sperm banks were first developed in the 1950s.
In the 1970s the University of Manitoba Medical School began an artificial insemination program under the direction of Dr. Jeremy Kredentser.
According to an article in the November 3, 1985 Winnipeg Free Press, “about 100 to 120 couples a year” were being seen in that program, said Dr. Kredentser at the time.
The article went on to explain that “Donor sperm is collected from carefully screened donors such as doctors, medical students and others associated with the U of M.”
Under the rules of that program donors were allowed to submit a maximum of 25 sperm donations – which meant any children who were born as a result of artificial insemination from the program could have quite a few half brothers or sisters.
That program actually was the forerunner of what is now the Heartland Fertility Clinic, where Dr. Kredentser practised and was a director for many years.
But, just as is the case with many individuals who have found out later in life that they were adopted, many individuals who have been fathered by anonymous sperm donors want to know about their actual biological ancestry.
In the past few years, as a result of increasingly sophisticated DNA testing, many of those individuals have been able to discover, not only a great deal of information about their ancestry, but very specific information about relatives about whom they would likely never have known.
Such was the case with one young Winnipeg man, who will be referred to in this article simply as T, not because he insisted on anonymity, but because we wanted to take steps to protect the identities of his siblings and, more importantly, his biological father, whose identity was discovered by T through a process of sleuthing. To this point, T notes, despite his fairly recent attempt to reach out to his biological father, he has not received a response.
We had been made aware of T’s story by a mutual acquaintance. When I heard though that T had discovered he was “49% Ashkenazi Jewish” I thought that his story of discovery might make for a fascinating read – if he was willing to share it.
Not only was T extremely forthcoming in telling me his story, he was eager to have it written about. HIs hope is that his biological father might also become aware of this story and come to the realization that T’s motivation in attempting to make contact with him – as it often is with children who have discovered they have been adopted, is not at all malicious; it is a mixture of curiosity, also a desire to learn whether there are any genetic traits about which they should become aware.
A’s story begins in December 2021. What began largely as a lark turned into something quite unexpected. T explains that he and his wife wanted to take DNA tests – not for any particular reason, simply out of curiosity.
T and his wife decided to register on a site called “23andMe,” where all you have to do is send in a DNA sample (from your saliva) for testing. If someone else who has also registered on the site – and has allowed their identity to be known to individuals who turn out to be related, you will receive a notification that you have matches. (The other very popular site that offers a similar service is Ancestry.com.)
In most cases, as T noted, the results will turn up a slew of distant cousins – possibly some closer cousins, but not much more than that.
However, the story took a very unexpected twist – even before T and his wife got their results back. It was late 2021and T’s mother was over to T’s and his soon-to-be wife’s house. T says he told his mother about the DNA test that he and his wife had taken and explained to her – in a joking way he thought, that “we were gonna make sure we’re not related.”
But, his mother’s reaction took him by surprise, he says. She “showed that she was a little bit agitated.”
T says he wondered whether he was “like, oh God, adopted?”
He continues: “…and then she told me, she divulged that information, she said she was going to tell me sooner than later, but on account of this, you know, the advent of all these DNA kits and stuff, she realized that the writing was on the wall, but you know, when they did it, and …the origins of this, um, fertility company, which was in the mid 80s.” (By “fertility company,” T is referring to the program that had been run at the University of Manitoba Medical School.)
I said to T: “Because in anticipation of what you’re gonna find out, she’s gonna have to break the news after all these years (that she had been artificially inseminated) . Okay. so then how much longer did you have to wait for the results?”
I asked T why his mother had been artificially inseminated? It turns our that her husband – the man T had always believed was his biological father, had had a vasectomy prior to T’s mother marrying him – and T’s mother desperately wanted to have a child.
T explains that the results came back quite quickly – only a month later.
As T describes it, “I’m dying to find out. We’ve rolled the dice here. So we’re waiting to hear what’s going to happen. I don’t know. I had no idea about the Ashkenazi Jewish thing. Back then, I had no idea about any siblings.”
Something else should be explained at this point. T’s mother was married fairly late in life – to a man who had been previously married, and who had two sons from his previous marriage – who are 20 years older than T. As T says, “I was pretty excited because I’ve always wanted, you know, a brother or sister, but my own age.” And here was his chance to discover that he did have another sibling, maybe more than one – much closer to his own age.
The results of A’s DNA test came back from 23andMe with the revelation that T was 49% Ashkenazi Jewish. Further, as T says, “only one sibling is showing, and then like a million cousins. Like, second, second, third, distant cousins at that point.” (It should be explained that not only do 23andMe and Ancestry.com provide names of relatives whose genetic profiles match – at least somewhat, they provide pictures as well.)
But, as T says, the results showed “nobody who looks like me, no names I recognize. And a lot of the distant cousins are presumably on the paternal side. So it’s like a lot of Jewish names in New York.”
Yet, there was a sibling – a half sister (whose name will not be revealed), but who didn’t live in Winnipeg any more. Still, T reached out to her and the half sister revealed to T that she had known since she was 15 that she was the product of artificial insemination, but nothing more than that.
Another year rolls by – it’s now 2022 and suddenly T and his half sister are informed by 23andMe that they have another half brother – who lives in Winnipeg, and who’s a year younger than T.
T and his new half brother connect. As T says, “he’s like 10 minutes away from me…but the weirdest part about this is like, I can’t find any connection with him in Winnipeg, which is weird because we’re lifelong Winnipeggers and it takes, you know how it is, it takes no time at all to find a Winnipeg connection, right?”
But A’s new half brother also tells T and the half sister that he had only recently tried 23andMe because he had been on Ancestry.com – but it hadn’t yielded any close matches. However, in 2023, after the new half brother is introduced to T and the other half sister, the new half brother receives a notification from Ancestry.com that they’ve reviewed his DNA results again – and this time they’ve found three new half sisters – all of whom live in Winnipeg!
It turns out that each of those half sisters had been aware they were the products of artificial insemination. There turns out to be one more half brother – who doesn’t live in Winnipeg – bringing the total of known siblings to seven. As T notes, however, there could be as many as 18 more siblings!
Okay, so now we know T has six siblings, and they’re all 49% Ashkenazi Jewish. How does that lead to T’s discovering who the sperm donor was?
At this point I have to be very careful not to get too specific, out of concern that identities that should remain anonymous are not divulged.
It turns out though that someone else had been on Ancestry.com – but later it emerges that the reason this person would have been on Ancestry.com was that she was a Holocaust survivor, likely looking for long lost relatives who had been separated by World War II.
This woman had reached out to one of T’s half sisters and asks her whether she is a cousin. The half sister responds: “No, I’m your granddaughter.”
Apparently, according to T, finding that out likely “spooked” the Holocaust survivor, and she “ghosted” T’s half sister. T says her “profile disappeared and has not been heard from since.”
(By way of explanation, when Ancestry.com reports a match, it indicates the level of closeness between two individuals. e.g., a parent or a child will be identified as a parent or child; a grandparent, grandchild or sibling will be identified as “immediate family. T’s half sister discovered that she had a paternal grandmother. She didn’t know that this woman was a Holocaust survivor immediately.)
T’s half brother – who had been on both Ancestry.com and 23andMe, did inform T of their paternal grandmother’s name – in 2023. It turns out that the other three half sisters, along with A’s half brother – all of whom had been on Ancestry.com, and who had found each other on Ancestry.com, had also done some digging on their own.
One of the half sisters was told about a book titled “Stories of Winnipeg Holocaust Survivors,” which was compiled by Belle Jarniewski, currently Executive Director of the Jewish Heritage Centre of Western Canada. (At the time Belle was known as Belle Milo, which is the name given on the cover of the book.)
There is a chapter in the book devoted to the story of the Holocaust survivor who had reached out to the half sister. In that chapter the names of the woman’s children are given. It didn’t take too long for that half sister to deduce which of the women’s children would have been the sperm donor. She shared that information with her two other half sisters in Winnipeg – but none of them made any attempt to contact their biological father.
(By the way, once T revealed his paternal grandmother’s name to me I did find some references to her in the Jewish Post archives that are accessible on jewishpostandnews.ca. One of those references included the names of her children. It turns out that I knew one of those children from chlldhood.)
Once T was informed by his half brother in Winnipeg of their paternal grandmother’s name, but without having learned that the three Winnipeg half sisters actually knew who their biological father was, he began his own search online for information about the Holocaust survivor who was their paternal grandmother.
He didn’t turn anything up until he, too, discovered the same book, “Stories of Winnipeg Holocaust Survivors, ” that had been key to one of his half sisters discovering who their biological father was.
As T says, “I found the book online, read it, and I found the (children’s) names. And then I looked up her (son’s name). And after a half an hour I found, like, the timeline for (son’s name).” and the timeline for this particular individual and what he would have been doing in 1985, which is when T’s mother was artificially inseminated, fit perfectly.
T says that once “I figured out who the guy was, I found a picture, and I’m like, okay, this man looks like me, this is the guy, and then once I started connecting with the other sisters, they all confirmed that, in fact, was the guy.”
But, before attempting to reach out to their biological father, T wanted to make sure that each of the other siblings was on board with what he was attempting to do. As he says, “At this point, before I reached out to the donor, I wanted to make sure that I had consent from everybody else.”
A received everyone’s permission and T proceeded to write a hand-written letter to their biological father, which he sent in March 2024. As A says, “I get the guy’s address. And I decide that I, like, I really want to reach out I’m just dying of curiosity. Nobody else has (reached out) yet. I don’t understand why. And I’m like, okay. So I write him a handwritten letter that basically just introduced like who I am and that we understand that we might have a connection to him We’re grateful for him.
“And if he has any interest in contacting us, here’s how we can be contacted But otherwise, we’re not going to bug you. The ball’s in your court. We have no interest in ransacking your life because at the end of the day, we’re all grateful for, you know, what you’ve done for us, and we all have great lives, and thank you, that kind of thing.” To this point T says he has not received any response.
Something I wondered about – and what I’m sure you’re also wondering about, is the revelation that the genetic make-up that T and each of his siblings is carrying is 49% Ashkenazi Jewish. I wondered whether finding that out has made any difference in the lives of T and his siblings?
In fact, the answer – if T and his siblings are truthful, is that it hasn’t made any difference at all. T says he “grew up in the United Church,” but doesn’t consider himself religious. Perhaps somewhat ironically, T says that “half of my friends are Ashkenazi Jewish guys.” In fact, he’s very familiar with Jewish culture and has been to the Shaarey Zedek Synagogue many times. (I should note that the person who put me on to this story is Jewish and has known T for years.)
There are many other twists to T’s story – about how closely connected he is to so many aspects of Jewish life, but again – for the sake of confidentiality I won’t reveal them here. Suffice to say that T could very easily immerse himself into the Jewish community here without missing a beat – if that’s what he chose to do.
As for his siblings – well, that’s a different story. T says that finding out they had Jewish genes seemed more like a matter of curiosity to them than anything particularly important to their sense of identity. One should bear in mind that many of the individuals who go on to sites like Ancestry.com or 23andMe find out very surprising things about their ancestry, but it hardly changes their own concept of who they are.
T, though, looks upon the revelation that he’s half Jewish with a certain sense of bemusement, but also an explanation for some aspects of his own identity. As he says, “I think it makes me more interesting, and honestly, when I look in the mirror, and what I’m seeing is like, my physiology is turning into a frumpy old Jewish man. My dad (or at least the man T thought was his dad and who raised him) is, like, 6’2. My brothers are 6’1; they’re tall.”
T says though that he has “freckles and a skinny Adam’s apple. And I’m, like: ‘Why do I look like any of these (Jewish) guys (who are his friends)? So, anyway, it just, it clicks, it makes a lot more sense for me. It really helps, it helps me kind of make a little… a piece of the whole situation.”
But there are other aspects to T’s past that are more troublesome. He’s had some issues that might have been inherited – as does one of his brothers. T says that “I’d love to just talk to this guy for an hour. See what he’s like, you know, see if he’s musical,” for instance.
I say to T: “I’m not interested in outing him. You know, if he wants to remain anonymous, let him remain anonymous, but maybe he’ll have second thoughts about it. If someone happens to contact him and says, ‘Hey, uh, we read this story or we heard about a story – and it might be you they’re talking about in the story’.” After all, there must have a fair number of men who donated their sperm in that University of Manitoba Medical School program back in the 1970s and 80s. Wouldn’t some of them be curious to learn what the results were from their donations?
Of course, there have been stories about children of women who were artificially inseminated who have gone after the sperm donors. As T concedes, “I kind of assume his reticence kind of lies in that very kind of thing. There’s a whole bunch of Netflix specials that have come out, and there’s some movies over the last ten years, and I’ve watched all of them.”
Still, despite the assurances that men like T’s biological father who donated their sperm may have received that their identities would remain anonymous, advances in genetic testing have shown that those assurances have been made moot. If it were up to me I’d want to own up to my having provided the sperm that ended up helping to produce a child. Otherwise, now that T’s father has received the information that his identity is known to at least seven of the children that he was responsible for fathering, he’s going to have to live with the possibility that one of those children may show up on his doorstep one day.
One final note about this story: T tells me that he and his six known siblings are all on good terms and communicate with one another. In fact, they all had a get-together this past summer where many of them met each other for the first time. I’d have liked to refer to is a reunion – but that would be a misnomer. How about calling it a “kum zeets,” which is the Israeli term for a get together?
Features
Is Hamas a “treatable” cancer?
By GREGORY MASON If we define Hamas as a cancer, can we devise a strategy to, if not defeat Hamas, at least manage it? Is Hamas “treatable?”
Defining treatable cancer
Although the cancer charities like to promote the notion that we are winning the war against cancer, a reference that confirms the suitability of conjoining cancer and Hamas, the reality is that five-year survival rates are increasing only slowly. While curative therapies continue to improve, early detection —encompassing both greater testing participation and technological advancements in testing —appears to be the most crucial factor in lengthened survivability.
The key treatment condition is the stage at which cancer becomes known. The typical staging has four levels, where the tumour:
- remains entirely within the margins (edges) of the organ
- reaches the margins.
- moves beyond the margin and invades the surrounding tissues.
- move another organ or system.
Sometimes oncologists refer to precancerous growths as “stage 0” when a surgeon removes a skin lesion as a precaution. Progression among the cancer stages is known as metastasis.
Most important is to understand that the five-year survival standard includes no reference to quality of life. Most cancer treatments compromise quality of life.
Patients often assume the word “cancer” means a death sentence. Yet if detected early, the idea of “treatable cancer” invariably creates a sense of optimism since it also implies a course of action leading to a “cure.” Most oncologists are wary of raising false expectations when discussing the nature of a patient’s condition and the options for treatment.
Three conditions mark a treatable cancer. - Treatment options exist.
- Actions are feasible – the patient resides where the technology, talent, and treatments (medications) are available.
- Patients receive no guarantees that exist for a cure (complete remission), extension of life, or improved quality of life.
Treatment outcomes for cancer exist in several dimensions: the extension of life, the quality of that life, and the difficulty of the treatment. Patients and physicians face complex trade-offs, where the difficulty of the treatment versus the expected gain in quality of life may induce the patient to curtail active treatment. The patient submits to the inevitable and enters palliative care.
Setting aside voodoo, cancer treatments include surgery that targets specific tumour sites, chemotherapy that uses a cocktail of chemicals that targets cancerous cells without affecting healthy tissue, and palliative care. Palliative care accepts the inevitable course of disease leading to death.
The final issue is that a systemic cancer, such as lymphoma, stands in contrast to a tumour, which exists at a defined point. Treatment is different for each type. Systemic cancers require chemotherapy, while point cancers require surgery.
Hamas as a cancer.
Some may object to my characterization of Hamas as a cancer since they see Hamas as freedom fighters for Palestinian independence. No comment. No apology.
The origin of Hamas is the Muslim Brotherhood, which started in Egypt during the late 1920s as a labour movement among Suez Canal dockworkers, led by Hassan al-Banna. Its goals were to spread Islam across the Arab world, oppose colonialism (primarily British and French) and promote the Arab mission in Palestine. This movement has spread rapidly throughout the Middle East and beyond.
Hamas (Harakat-al-Muqawama-al-Islamiya or “Islamic Resistance Movement”) was established in 1987 following the first intifada, when Arabs living in Gaza, Judea/Samaria and East Jerusalem engaged in a violent protest against what Hamas and other groups perceived as unjustified Israeli governance over their lands. A core goal was to build support for the Muslim Brotherhood, which had lost support to Palestinian Islamic Jihad (PIJ) sponsored by Iran. It is one example of the conflict between Sunni Islam (Muslim Brotherhood) and Shia Islam (PIJ).
Rather than an isolated tumour, Hamas in Gaza is but a derivative lesion of the broader Muslim Brotherhood cancer. Although not part of the Palestinian Authority, it is the most popular movement in the West Bank. It may well have had a hand in the weekend attack in Jerusalem that killed six and injured 13, although many malign actors are available.
Another Muslim Brotherhood lesion is the Hamas leadership that has remained ensconced in luxury Qatar hotels. Israel’s recent attack on the Hamas leadership in Qatar is another attempt to excise the tumour, with a subtle twist. Qatar has operated duplicitously. On the one hand, it has sheltered Hamas leaders and shovelled buckets of money to support their war against Israel while also serving as a “neutral” mediator in the hostage negotiation. Along with Iran and Türkiye, it is a significant funder of the Brotherhood, not only throughout the Middle East, but also in Europe and North America.
Qatar has also opened a series of tumours in post-secondary education, especially in its funding of elite universities. This aligns with the long view inherent in radical Islam and the Muslim Brotherhood. Funding “endowed chairs” enables external funders to circumvent standard academic hiring procedures, placing academics with specific viewpoints in key academic positions. This becomes a critical element in the metastasis of radical Islam. In addition to promoting Islam and an anti-Israel perspective, these faculty members work in partnership with post-modern ideologies that undermine recognition of the past achievements of Western civilization. This is not to defend the past, as much exists in Western history that needs correction.
Defeating Hamas: Tactical win or strategic loss?
Israel’s goals in Gaza have fluctuated, reflecting its extraordinary duration and the existence of the hostages. Many do not want the Netanyahu government to proceed with the final expulsion of Hamas from Gaza. Most opponents to such a campaign within Israel fear it is not possible without massively increased civilian casualties, further hostage deaths, and a prohibitive cost in soldiers’ lives for the Israel Defence Forces.
In addition to the potential costs, commentators such as Andrew Fox believe it is not possible to eliminate Hamas. His essential point is that Hamas has shown a remarkable capacity to adapt. However, he has applauded the attack on the Hamas leadership in Qatar.
The situation has become dire. First, throughout the Middle East, a multitude of cancerous lesions exist in the form of radical Islamic parties vying for control. In the West Bank, in addition to Fatah, the Palestinian Authority (PA) includes other factions such as the Popular Front for the Liberation of Palestine (a Marxist-Leninist group), the Democratic Front for the Liberation of Palestine, the Palestinian Peoples Party, and the Palestine Popular Struggle Front. Not part of the PA, but very influential and popular are Hamas and Palestinian Islamic Jihad.
In Gaza, in addition to Hamas and Palestinian Islamic Jihad, the major political factions include Fatah (much weakened since 2007), a range of Salafi-Jihad Groups, and the Popular Front for the Liberation of Palestine, all of which vie for support. Finally, in addition, several clan-based militias are operating, which Israel currently funds and arms, primarily to irritate Hamas.
A multitude of factions may arise to fill the vacuum if Hamas disappears. Indeed, none are anywhere as strong and capable as Hamas was. But deep pockets exist in the form of Qatar, Türkiye, and Iran to rebuild Islamist military capacity in Gaza.
The many points of radical Islam, comprising funding in Western universities, the mass migration that results in multiple Western societies being unable to integrate newcomers, and post-modern ideas infusing government and corporate management, have merged to create a systemic cancer that seems impervious to treatment, certainly to precise tumour excision.
Israel can play a furious whack-a-mole model of surgical strikes to excise the many tumorous lesions originating from the Muslim Brotherhood. And it may succeed in bringing Hamas to the table to release the remaining hostages and cease its Gaza operations. Israel can score a tactical victory.
But if the West declines to address the systemic cancer of radical Islam and Hamas reconstitutes itself in the West Bank, a strategic victor will elude Israel, and it will return to excising yet another tumour.
Israel’s refusal to wage the information war and Western leaders losing their way and becoming politically indebted to recent migrants may become the strategic errors prolonging the conflict.
Features
Seeking gangsters, must speak Yiddish: Bringing the Hasidic underworld to life in ‘Caught Stealing’
By PJ Grisar September 3, 2025
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
A duo of burly, gun-toting Hasidic gangsters and their doting bubbe are the breakout characters in Darren Aronofsky’s Caught Stealing — at least, for figures not of the feline variety. To bring them to life, the film had a secret weapon: a Yiddish whisperer.
Motl Didner, program director for the National Yiddish Theatre Folksbiene, first heard rumblings of the crime caper through a casting notice seeking Yiddish-speaking actors. He didn’t know the notice was for an Aronofsky film, but he passed the details along to members of the company, and even sent in a self-tape to be considered for a role.
Later, the production got in touch to use him as a Yiddish coach.
“That’s when I found out who exactly it was that I lost out to,” Didner said in a phone interview. “I don’t feel so bad about losing out to, like, Liev Schreiber.”
Didner worked with Schreiber, Vincent D’Onofrio and Carol Kane — respectively playing a pair of frightening drug lords and their grandmother — settling on a Hungarian dialect for their dialogue, and even rewriting some of their Yiddish lines. (The dynasty to which the brothers belong is never specified, but their scenes with Kane were filmed on location at a Lubavitcher household in Crown Heights, Brooklyn.)
The duo show up as a threat to the film’s protagonist, Hank (Austin Butler), who finds himself caught in the middle of their quest to recover piles of money from other ethnic gangs in 1998 New York City.
Kane, Didner said, took naturally to the mamaloshen. While she isn’t conversational in Yiddish in real life, her breakout role was as a Yiddish-speaking immigrant in Hester Street, and she more recently had Yiddish scenes in the Amazon Prime show Hunters.
Schreiber, for his part, sang Yiddish songs growing up, and “had an ear for it,” Didner said.
D’Onofrio, who isn’t Jewish, was “really kind of thrown deep into the Jewish world,” Didner said, but was very meticulous in getting his “meshugenahs” on point. Crucially, he nails the pronunciation of his beloved bubbe’s title: For native Yiddish speakers, it sounds more like “boh-beh” than “bubbie.”
Didner was on set for the scene in which Butler’s Hank slurps a bowl of matzo ball soup with the brothers. Somehow, word spread that the Oscar winner was shooting in the neighborhood, something of a novelty for the Hasidic enclave. Evidently the heartthrob has a young Chabad fan base.
“When filming wrapped at the end of the day, there were a couple hundred teenage girls waiting to get a glimpse of Austin Butler,” Didner recalled. It was like the reception of the Beatles or, better yet, Elvis.
Didner wasn’t the only dialect coach for D’Onofrio and Schreiber; they had a separate one for English.
“Darren Aronofsky was very specific,” Didner said of “the boys” — how Aronofsky referred to the characters. “He didn’t want them to speak English with a Yiddish accent.”
Instead, they speak with Hank in a measured, yet still menacing, American aksent. It’s when they discuss how to handle him — and whether he deserves to be roughed up — that they revert to Yiddish.
There were also separate consultants, Didner said, to make sure the customs included in a bustling pre-Shabbat sequence at Bubbe’s house were authentic.
Didner saw the film over the weekend, and was happy to see diverse languages included in it.
“There’s also Spanish and Russian in there,” Didner said, adding he hopes that linguistic richness is “part of an increasing trend that people are looking for that sort of authenticity.”
PJ Grisar is a Forward culture reporter. He can be reached at grisar@forward.com and @pjgrisar on Twitter.
This story was originally published on the Forward.
Features
What led to the complete disappearance of Sabra Hummus from store shelves?
“Don’t it always seem to go
That you don’t know what you’ve got ’til it’s gone”
-from Joni Mitchell’s “Big Yellow Taxi” (1970)
By BERNIE BELLAN I wasn’t actually thinking about Sabra Hummus until one day recently when I was sitting together with a group of guys – some of whom were Israeli-born when, out of the blue, one of them asked me if I knew why you couldn’t find Sabra Hummus anywhere in Winnipeg?
“Can’t find it?” I thought. Surely it must be available somewhere here. I said that I thought it must be on a grocery shelf at least in Sobeys on Taylor because if any store was going to have a product with as obvious an Israeli name as “Sabra,” it was going to be Sobeys on Taylor.
After all, going back a few years, anytime you went shopping for hummus the Sabra brand was ubiquitous.
So, I said to the fellow who had asked the question that I was now curious to delve further into whether Sabra Hummus had indeed disappeared from Winnipeg store shelves. I added that I would start by inquiring at the Sobeys store on Taylor – where I knew the manager, Dave McDonald, and that I would ask Dave whether it’s true that Sabra Hummus is no longer available at his store.
I emailed Dave asking him that question but, while I was waiting for a response, I began to search on the internet to see whether there might be an explanation as to what had happened to Sabra Hummus – and whether its disappearance from store shelves wasn’t something unique to Winnipeg.
Naturally, I began with a Google search for Sabra Hummus. While the search led me to discover many different things about Sabra Hummus, the one thing that I found most surprising is that Sabra Hummus, despite its Israeli name, is now wholly owned by PepsiCo.
It was when I received a phone call from a Sobeys representative in response to an email I had sent that it also emerged that, as has been the case with many other products that come from the US, Sobeys had decided to stop importing Sabra Hummus (which used to come in 30 different varieties) ever since Trump imposed his tariffs on Canadian exports going back to February of this year. (Sobeys, by the way, owns many different brands of stores: Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farn Boy, Longo’s, and Lawtons Drugs.)
But, to my even greater surprise, I learned from a representative of PepsiCo that Sabra Hummus is not even being produced any more – at least not in the plastic tubs that had the very recognizable Sabra logo on them. I’ll have more about what the PepsiCo representative wrote in an email to me, but first – a brief history of Sabra Hummus – and the many problems it’s endured over the years.
Most of my information came from – where else? Wikipedia, but it turned out the Times of Israel also had a very interesting article – written in December 2024, that examined the effect that the Boycott Divest Sanctions movement (BDS) had on Sabra Hummus.
Yet, while both the Wikipedia and the Times of Israel articles did talk about the problems that the Sabra brand had been encountering in recent years, it was only when I received that email from a representative of PepsiCo that I was able to verify that, as of now, Sabra Hummus is no longer being manufactured altogether although, as I’ll explain later, Pepsico does plan on bringing it back into production in 2026.
What happened to Sabra Hummus then?
Here’s some of the information about Sabra Hummus that is largely taken from the Wikipedia article about Sabra Hummus:
“The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss.
“In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owned 50% and PepsiCo 50% of the company. In November 2008, the company announced the construction of a new $61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010. The company grew over 50% between August 2008 and August 2009.
According to Wikipedia, by 2016, Sabra Hummus had become the dominant player when it came to selling hummus in the United States: “By 2016, Sabra had gained a 60% market share of hummus in the United States, and, through its co-ownership and sales channels with PepsiCo, was close to $1 billion in annual sales.”
The Times of Israel article noted that Sabra’s share of the hummus market in the US grew even more: “At the start of 2021, Sabra Dipping Company — which is jointly owned by Strauss Group and PepsiCo — sold US supermarkets nearly two-thirds of their hummus.”
Yet, it all seemed to start coming apart in recent years. By 2024, according to Wikipedia, Sabra’s share of the US hummus market had dropped to only “36%.”
There are many reasons for Sabra’s rapid descent from dominance of the US hummus market and both the Wikipedia and Times of Israel articles examine those reasons, but it does seem strange that, notwithstanding the drop in sales that Sabra might have suffered in the past few years, PepsiCo has simply stopped producing it altogether.
I wouldn’t have believed that until I received the email from a representative of Pepsico, to which I referred earlier. Here’s what I was told: “Regrettably, we are temporarily stepping back from full-size hummus tubs to improve product offerings. We know that’s a big disappointment since fans like you have been looking high and low for it!
“Our full-size hummus tubs are expected back in late 2026. In the meantime, our Guacamole and Hummus Snackers remain available at many grocery stores across Canada.”
After reading that email, one might be forgiven for thinking that something drastic – something beyond loss of market share, had happened to Sabra Hummus.
But Sabra had had huge problems in the past – from which it always bounced back.
Here’s what Wikipedia noted about problems Sabra had encountered in the past: “On April 8, 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.”
Then, the Wikipedia article went on to say: “On November 19, 2016, Sabra voluntarily recalled multiple hummus varieties across the U.S. after Listeria was discovered at one of its manufacturing plants, though the company stated the bacteria had not been found in any of its actual products.
“In March 2021, Sabra recalled about 2,100 cases of 10 oz. Classic Hummus, following a routine inspection by the FDA in the US, due to a possible salmonella contamination. The recall affected 16 states in the U.S.”
Yet, despite all that, as has previously been noted, the Times of Israel article of December 2024 pointed out that, prior to that March 2021 product recall, Sabra Hummus still dominated the US market for hummus, to the extent that nearly two-thirds of the hummus sold by US supermarkets came from Sabra.
To this point we haven’t mentioned one other factor that certainly affected sales of Sabra Hummus, although to what extent is very hard to determine: The concerted boycott campaign which was part of the BDS (Boycott, Divest, Sanctions) movement that targeted Sabra Hummus in particular, and which had been started at several different universities in the US, beginning in 2010.
According to the Times of Israel December 2024 article, the “campaign against Sabra hummus started on the US West Coast 14 years ago, when anti-Israel activists began denouncing Sabra for donating food to the IDF Golani Brigade.
However, despite that campaign having “kicked into higher gear”… with “hundreds of supermarkets and other stores in North America and Europe” having had stickers denouncing Israel placed on tubs of Sabra Hummus, the ToI article insists that the BDS campaign which was carried on mostly on US college campuses was not a major factor in declining Sabra Hummus sales.
Instead, the Times of Israel article claims it was the March 2021 product recall that was the decisive factor in Sabra Hummus sales plummeting. According to the ToI article, “a salmonella contamination recall on products made at Sabra’s Virginia factory took a devastating toll on the brand, which lost half its market share in just one quarter.”
And yet – to make matters even more complicated, an article in still another publication suggested that, notwithstanding that March 2021 product recall – which also led to a complete shutdown of Sabra’s primary manufacturing plant in Virginia, sales began to bounce back in 2022!
In a December 2022 article in an online publication titled “Manufacturing Dive,” Sabra CEO Joey Bergstein is quoted as saying that the brand has been “‘consistently climbing back,’ and it has regained its No. 1 position in the hummus category, according to IRI data cited by Sabra. When it was missing from shelves, he said more than half of consumers decided not to buy hummus instead of switching to another brand. Those who did switch are coming back to Sabra, the IRI data showed, and the brand is taking back market share.
“‘When you stop production, you open the door for a competitor,’ Bergstein said. ‘We’ve been able to grow back in a relatively short period following that disruption, which I think speaks to the health of the brand.’”
In the final analysis, there is a combination of factors that have led to the disappearance of Sabra Hummus from store shelves – not, as I first thought, perhaps only in Winnipeg but, as it turned out, everywhere in Canada and, as I learned after reading that email from the PepsiCo representative – in the US as well.
There were multiple incidents of suspected contamination of Sabra products; there was the campaign that was part of the BDS movement to boycott Israeli products – especially Sabra products; and finally, there was the decision by major Canadian grocers to stop importing products from the US.
Although I did like Sabra Hummus, I can’t say that I’m heartbroken to learn of its disappearance. But it is sad to think that a product which had such an identifiably Israeli name is no longer available – even if that product had stopped being manufactured in Israel years ago.
One more note: In 2018 PepsiCo acquired another well known Israeli food company: SodaStream. SodaStream still has a plant in Israel although, again after coming under fire for having a plant on the West Bank, SodaStream closed that plant in 2015 and opened a new plant within the green line. Chalk that one up to a victory for the BDS movement. I wonder whether, in the future, we’ll learn more about how much damage the BDS movement really did cause Sabra Hummus. It still seems strange to me that a product which was, until quite recently, the dominant player in its field, has simply disappeared. It suggests to me that the BDS movement had quite a bit more impact than one might be willing to concede.