Features
Winnipeg’s own Jonas Chernick discusses how he made his latest movie, “JAMES VS. HIS FUTURE SELF”

By BERNIE BELLAN
Elsewhere on this website we have an article about a new movie, titled “JAMES VS. HIS FUTURE SELF”, which was slated to receive its Winnipeg premiere April 3.
As events have overtaken the original plan, filmmaker Jonas Chernick, who wrote, produced, and starred in the movie explained that the Canadian distributors of the film have changed how the movie will now roll out.
Instead of being shown in theatres, the movie will now go straight to video on April 3, including digital release on iTunes and Video on Demand through such providers as Shaw, Bell MTS, and Rogers.
We had a chance to talk with Chernick while he was cooped up in his Toronto home – along with his wife, two kids, a dog and a cat.
For those of our readers who are not already familiar with Chernick’s background, here’s a brief summary: He’s a graduate of Grant Park High School and the University of Manitoba. He is also an alumnus of Camp Massad, where he was both a camper and a counselor. He served on the staff of the Rady Jewish Community Centre and has appeared in four different productions of the Winnipeg Jewish Theatre over the years.
“JAMES VS. HIS FUTURE SELF” marks the third film that Chernick has written and produced and in which he has starred. The previous two were “My Awkward Sexual Adventure” (released in 2012) and “Borealis” (released in 2016).
As someone who has always maintained a strong connection to the Winnipeg Jewish community, we have been chronicling Chernick’s career in these pages for years. Making films is not an easy route to follow, but Chernick has shown that it is possible to forge a successful career path despite the many challenges that await any aspiring filmmaker.
But now, with the latest hurdle to overcome in the form of a pandemic virus that has thrown all the previous plans for unveiling the film across Canada out the window, Chernick is still looking forward to seeing the film find success in a different way than he might have otherwise anticipated – by going straight to video, something that usually doesn’t occur until at least six months after a movie has been shown in theatres.
We began our interview by asking about how the COVID-19 pandemic has altered plans for not just “JAMES VS. HIS FUTURE SELF”, but so many other movies that were slated to be released soon?
Chernick said: “They actually have announced that several major releases are going to come straight to our living rooms. ‘Trolls’ – which was expected to be a huge blockbuster, is going to be released straight to digital.”
I wondered whether Chernick himself was going to take a financial hit over the change in plans for how the movie is going to be released.
Chernick explained that “the way it works with my film and the way I think most films – certainly Canadian films, is we’ve already sold the Canadian rights to the movie to a Canadian distribution company; in our case, they’re called Northern Banner Releasing. I’ve done a number of films with them; they’re wonderful partners – and they’ve had the Canadian rights to this movie for years.
“The way it works is they help us make the film by prebuying the Canadian rights, so the revenue from Canada goes through them and, if the movie does very well – sure, we’ll get something called ‘overages’, which means some of the profits will flow through to the producers, including me. But, that’s not really a concern for my team. We just want the movie to be seen by as many people as we can. Nobody gets into the independent film business to make millions of dollars.
“Luckily for me, as an actor, writer, producer, story editor, consultant – I do fine with multiple projects, but nobody is in this to become a millionaire. We’re artists, we made a movie – and we’re very proud of it. We made one that we think people will really like – it’s an audience friendly movie.”
I said to Chernick that I always enjoy helping to promote one of his new movies, saying to him “It’s like having a baby again: You go through the same steps. This time around though, the baby’s in the hospital and you’re not sure when it’s going to come out.”
It had been four years since I last spoke with Chernick – just after “Borealis” was released, and I noted that he had mentioned that back in 2016, while he ”had several irons in the fire”, there was one movie in particular that he thought had the best chance of being made.
Chernick agreed, saying: “This was the one that people were most excited about when I pitched it, so I felt like we had a good chance at getting this one made.”
I noted that this was now the third film that Chernick had written and produced, and in which he had starred – and about which I had now written, so some day I will be able to write about “the pantheon of Jonas Chernick movies” because I’ve never used the word “pantheon” in a sentence before.
It was following release of “My Awkward Sexual Adventure” in 2012 that Chernick met the guy who eventually became the director of “JAMES VS. HIS FUTURE SELF”, Jeremy LaLonde. They were both at a California film festival and someone introduced them to each other as the two Canadians who had just made “sex comedies”. In time, Chernick would end up starring in a LaLonde film called “How to Plan an Orgy in a Small Town” (which can be purchased on iTunes, Chernick said).
As people who are involved in the film industry are prone to do, Chernick and LaLonde traded ideas – and scripts, back and forth, bouncing ideas off one another, until the idea for “JAMES VS. HIS FUTURE SELF” began to take hold – in 2016.
According to Chernick though, before they began to focus on “JAMES VS. HIS FUTURE SELF”, LaLonde had asked him whether Chernick had “any ideas in the science fiction world” and Chernick said “I have one idea that’s not much of an idea and I kind of pitched it to him in probably two sentences – and he loved it and said ‘let’s develop that, let’s flesh that out’, and very quickly we turned that into what became “JAMES VS. HIS FUTURE SELF”.
We discussed how the drastic change in how the movie is going to be released might affect the kind of “buzz” that a movie needs to develop in order to be successful.
Chernick explained: “Normally a movie that gets released on digital or VOD (Video on Demand) doesn’t receive a lot of media attention because there are so many titles, but in this case we already have a lot of attention. We’ve won a bunch of awards and we’ve played at a bunch of prestigious festivals, and the media in Canada have been very supportive – so, thanks to people like you and other outlets, it’s going to make a splash and people are going to know about it.
“Everybody’s at home! What else are they going to do? You can have a laugh, feel charmed – and enjoy yourself for an hour and a half.”
I said to Chernick that I was amazed how many reviews of “JAMES VS. HIS FUTURE SELF” I had actually been able to find online. “It’s amazing,’ I said. “Your film has only been on the festival circuit, yet it already has so many reviews.”
“You’re right,” Chernick answered. “It’s only been on the festival circuit, but I will say that I am a tireless soldier when it comes to promoting my movies.”
“And almost all the reviews are favourable,” I noted – except for one, “from a guy who complained that the movie was a ‘rom com’ – early 2000s vintage. “
“But, when I read that,” I said to Chernick , “I thought to myself: ‘I love rom coms. I wish they would make more of them.”
“Absolutely,” Chernick said. “All of my movies are romantic comedies. I think most comedies are rom coms. We call this a ‘sci fi rom com’, but it’s less sci fi than it is rom com. It’s truly a romantic comedy hiding inside a time travel movie – with very little time travel…just enough to satisfy the science fiction geeks, as we learned when we were programmed by one of the top science fiction film festivals in the world – the Toronto After Dark Festival.
“We were worried that the audience was going to turn on us at that festival, but we ended up winning four awards at that festival.”
I noted that I wasn’t familiar with that particular festival. I said that I assumed it “was a festival for people who didn’t like to go out in the day time” (which got a laugh from Chernick).
Chernick went on to say that “the real surprise for us was getting nominated for Canadian Screen Awards because this is not the kind of film that typically gets acknowledged by the Academy (of Canadian Cinema and Television). This is a fun comedy with some raunchy humour.”

At that point in the interview I said to Chernick that I wanted to switch gears and, rather than talk more about how the film was made and how it’s going to be distributed, I wanted to talk about Daniel Stern, who really steals the movie when he appears in it.
I said that I purposely hadn’t read much about the movie before I watched it, but when I saw Daniel Stern appear for the first time, I said to myself: “I know that guy. He was in ‘Home Alone’. “ (Later, Chernick pointed out that Stern was also made famous for having been in the “City Slicker” movies.)
(Note: Stern plays an older version of Chernick, who comes back in time to try and persuade the character played by Chernick to abandon his dreams of time travel.)
“Where has Daniel Stern been all these years?” I asked Chernick.
“He kind of stepped away from the limelight after the ‘Home Alone’ and ‘City Slicker’ movies were such blockbuster,” Chernick explained. ”He wrote and directed some films and some TV and then, because he didn’t have to work, he kind of walked away a little bit and he became a reclusive artist.
“He lives on a property in California – away from all the action, and he makes gigantic bronze sculptures in his art studio – and sells them all over the world. He’s an amazing artist, but he hasn’t really done a lot of movies in the last several years because he doesn’t really like leaving home.
“But we went after him pretty aggressively because we just felt that he was the perfect guy for this part. We had a really short list that he was at the top of – for a bunch of reasons, but mostly because we have this nostalgic relationship with Daniel Stern based on his movies from the 80s and 90s – and our movie is about nostalgia; it’s about looking back.
“Also, he’s similar enough to me in his personality and his persona – his lovable loser, Jewish, nebbishy vibe – from his earlier years, but he’s become something else at the same time. He’s now a big guy (physically – as viewers might be surprised to see. Man, has Stern ever put on a lot of weight!) and somewhat intimidating, so we really liked the idea that he was once like me but that he’s evolved into something other than that – and we found that really interesting for his part.”
“And you provide a credible explanation as to why there’s no real physical similarity – except for one part of your anatomy (cue the penis jokes),” I suggested. “Now, that’s one that I found a bit of a stretch – no pun intended.”

I also asked Chernick about another actor who appears in the movie who, I admit, I had never heard of – until Chernick filled me in as to who she is and where I might have seen her. The character, Dr. Crowley, is head of a world class lab in which Chernick’s character is also a scientific researcher.
“Her name is Frances Conroy,” Chernick said. “She’s in many ways an acting icon. She was the matriarch on one of the most ground-breaking shows of all time: HBO’s ‘Six Feet Under’.”
“Oh,” I said, “but you know I never watched that.” (which shouldn’t excuse my ignorance because I usually am quite au courant with useless trivia).
“That show was nominated for five or six Emmys every year,” Chernick added. “She’s also a Broadway star. She’s also been one of the leads on a very popular show called “American Horror Story” (which I always assumed was a story about my own family) and most recently she played the mother of the Joker in the “Joker” movie.”
“Oh, that’s her,” I exclaimed, showing once again my ignorance of an all-important fact.
“Her character has this turn of phrase,” I noted, “when she reacts to someone swearing. What does she call it?” I asked.
“Swear scream…. She says it as if it’s a common phrase,” Chernick explained – as in, “If you’re going to ‘swear scream’ someone’s name, at least have something compelling to say when you finally have their attention.’ “
I said that she’s so ‘self contained’ when she appears in the movie – constantly showing incredible restraint when she’s subjected to a barrage of profanity from one or another of the characters in the movie, especially the character played by Daniel Stern. Also, I wondered, considering how she’s so terrific in her relatively small part, couldn’t Chernick have written a larger role for her?
“I think one of the appealing things for her,” Chernick explained, “is that this was an extended cameo for her. This is something that she would be able to come in and do relatively quickly. Now, it should be noted that, being the pro she is, she didn’t treat it that way at all. She had read so many books on particle physics (Conroy plays the part of a particle physicist, as does Chernick), she was so prepared – she was over prepared – she blew our minds how great she was.”
I said to Chernick that he must be so disappointed he won’t be able to premiere his movie in person in front of a Winnipeg audience.
“I was really excited to be there in front of my home town audience,” Chernick admitted, “with friends and family, but we’re going to try to do some sort of question and answer session online via Reddit or one of these online chat systems.”
I asked whether there’s anything else Chernick might like to add.
He said that “people are running out of things to watch right now. Why not watch a funny, entertaining movie by a Winnipeg Jew?”
Then, I thought to add the most important question that I had forgotten to ask:
“When is the movie going to open in Lithuania?” (in reference to the fact that the Lithuanian remake of “My Awkward Sexual Adventure”, titled “Nepatyres” (or “Unexperienced” in English) had the third best box office opening for any movie ever shown in that country).
Chernick laughed and said, “it’s opening (or slated to open) in the United States on May 1st and in the U.K. on April 27th, but I’m not sure about Lithuania.”
“The Baltic states will be key to your success,” I suggested.
Features
Leading Jewish poker players

From smoky bar-rooms in Texas to high-end casinos on the French Riviera, poker is booming across the world.
From underground games in China to Arctic villages where players bet with their ration supplies, the game has now spread across the planet’s different cultures, adapting to each one.
From online poker to a seat at an opulent casino table, the rules are simple but the strategy is deep… and that’s why it appeals to everyone.
How poker is conquering the world
In the US poker took off in the 19th century, spreading along the Mississippi River on gambling boats.
In China, variations like Dou Dizhu share poker’s competitive spirit. In Europe, poker thrives in plush casinos from London to Monaco.
Hollywood and TV have kept poker in the spotlight. From Casino Royale to Rain Man, big-screen showdowns have made the game even more glamorous.
The arrival of poker online games pushed the game even further. Today anyone with a phone can play against opponents worldwide.
Poker is about skill, risk and reading people. A strong hand isn’t always enough—you need nerve.
That’s why it remains an ultimate test of strategy and psychology. Whether played for pennies or millions, in dimly lit rooms or bright casinos, poker is a global game.
What type of player plays poker?
Poker appeals to no fixed type. Anyone can play.
Over the years, poker champions have come from every background. Old, young, rich, broke.
Men, women. Every nationality and every walk of life.
Doyle Brunson, the grizzled Texas road gambler, played through the Wild West days of poker and lived to write the book on it.
Johnny Chan, the Chinese-born master, dominated the 1980s, with his lucky orange always beside him.
Barbara Enright was the first woman to reach the WSOP Main Event final table. Vanessa Selbst, a Yale-educated lawyer, crushed high-stakes tournaments for years.
Online prodigies like Viktor ‘Isildur1’ Blom took on the world’s best from his computer screen.
From Arctic truckers playing in frozen outposts to Saudi businessmen gambling behind closed doors, poker appeals to every type.
It’s not about where you’re from or what you look like. It’s about how you play.
That’s why poker remains the most democratic and cosmopolitan game in the world.
The rise of Jewish Poker
Players from the Jewish community have always been a force in poker. The culture values sharp thinking, debate and strategy – perfect skills for the game.
For centuries, Jewish communities have embraced card games, from Eastern Europe to New York’s Lower East Side. The appeal is clear: poker rewards intellect over luck, skill over status.
That’s why some of the greatest players in history have been Jewish.
Take Erik Seidel. A quiet, calculating master, Seidel has nine WSOP bracelets and over $40 million in earnings.
He first made his mark in the 1988 WSOP Main Event, losing heads-up to Johnny Chan in a hand made famous by the movie Rounders. Seidel kept evolving, mastering live and online poker alike.
Stu Ungar was another legend. A fearless, aggressive genius who won three WSOP Main Events.
Ungar was raised in a tough New York neighborhood as a prodigy at gin rummy before switching to poker. His natural talent was stellar but his self-destructive lifestyle cut his career short.
Barry Greenstein, dubbed the ‘The Robin Hood of Poker,’ made millions in high-stakes cash games. Then donated much of his winnings to charity. Greenstein’s calm, disciplined style made him a feared opponent on poker tables everywhere.
Or how about Vanessa Selbst, the highest-earning female player in history? She was a fierce competitor with an aggressive style. Selbst dominated tournaments and made history by winning three WSOP bracelets in her career.
These players and many other success stories show how Jewish culture, with its love of wit, argument and mental agility, has always found a natural home at the poker table.
Poker can be played by everyone
Jewish players like these have left a deep mark on poker.
The game rewards intelligence, strategy, and psychological insight – traits valued in Jewish culture. From Erik Seidel’s quiet precision to Stu Ungar’s raw talent, players from the community have shaped the game at every level.
Whether in smoky backrooms or high-stakes tournaments, they’ve benefited from their sharp minds and fearless play.
But poker belongs to no single group. It thrives in every culture.
In China, card games with poker-like strategy have existed for centuries. In Russia, cold, calculated players dominate the online scene.
In Brazil, an energetic new poker generation is making waves. From Arctic villages to African casinos, the game is adapting to the modern world.
Poker’s appeal is universal. It’s not about where you’re from, but how you play.
Bluffing, reading opponents, taking risks – these are human instincts.
That’s why poker will remain the world’s greatest card game. It speaks a language that everyone understands.
Features
How Gambling Preferences Vary Across Canadian Provinces

When people hear the word “gambling,” many of them instantly think about Canada — and for a good reason. Its revenue in the gambling sphere is expected to show an annual growth rate of 2.96% between 2025 and 2029. Canada is known as a safe space for those who want to play different online games and experience the excitement that comes with winning real money while facing minimum risks.
This country has introduced many regulations to make gambling on its territory a fair, government-controlled process. What’s particularly interesting is that every province has its own rules and patterns. Why? Because Canadians’ preferences differ based on where they live.
Discover how players’ habits change from region to region to understand the world of Canadian gambling better.
Provinces with Large and Diversified Gambling Markets
Canada’s three largest provinces boast the most diverse gambling markets, offering a variety of options such as lotteries, sports betting, and online games of chance and skill. For those looking to explore exciting opportunities, new online casinos in Canada provide fresh and promising platforms across different regions. Informative online guides help players navigate the landscape by offering clear listings of available gambling providers, ensuring new players can make well-informed choices.
Let’s learn a bit more about them.
Ontario
There is no doubt that Ontario hosts the most diverse gambling market in the entire country. It’s represented by two largest sectors with separate governing bodies:
- Land-based gambling. This sector is regulated by Gaming Corporation and is responsible for maintaining such popular casinos as Casino Niagara and the like.
- Online gambling. Another sector offers online games, which are closely supervised by iGaming Ontario.
Such a clear distinction between the two types of gambling allows for enforcing stricter quality and security standards for each. Their existence reflects the diverse preferences of Ontario residents.
Quebec
The second biggest province in terms of gambling diversity is Quebec. Both online and land-based options are regulated by Loto-Québec, and you can find anything from blackjack to lotteries and sports betting there.
This province is known for its strong linguistic identity. It means that apart from the games in standard English, many options are available for French-speaking players, who tend to gravitate toward Quebec casinos for this reason.
British Columbia
For years, the residents of British Columbia preferred land-based casinos, but now its online gambling market is expanding more and more. Both of these segments feature diverse games, from traditional options to crash games and the latest online releases. The British Columbia Lottery Corporation is responsible for them all.
Provinces with a Focus on Land-Based Gambling
Now, it’s time to consider provinces that still show strong preferences toward land-based gambling.
Alberta
The residents of this province remain committed to land-based gambling. Some of their favorite pastimes include:
- Attending racetracks
- Visiting casinos
- Engaging in pull ticket events
Online casinos exist in Alberta, but they aren’t nearly as popular.
Saskatchewan
This region is also known for its focus on land-based casinos. The Saskatchewan Indian Gaming Authority regulates establishments that offer players options such as roulette, poker, blackjack, and other games. Recently, online gaming began to gain an edge, but its popularity is still lacking in comparison.
Atlantic Provinces
Canada’s Atlantic Provinces include Newfoundland and Labrador, Nova Scotia, New Brunswick, and Prince Edward Island. All the residents here show a clear preference for land-based gambling, particularly for video lottery terminals, bingo, table games, and slot machines. Online gambling is undergoing development, but at a slow pace, since locals prefer to stick to their traditions.
Balanced Land-Based and Online Gambling Markets
Some provinces have made it a point to develop their land-based and online gambling markets at the same time. We mentioned some of them above, but there is also Manitoba, with its excellent balanced gambling field. It’s held by these pillars:
- Aseneskak Casino. This is a First Nations-operated casino that supports the Indigenous population.
- Club Regent Casino. This land-based establishment appeals to those residents who love slot machines and poker rooms.
- Sand Hills Casino. People from western Manitoba tend to visit this casino.
- PlayNow. As an official online gambling platform in Canada, PlayNow is growing increasingly popular, with more people creating their accounts to engage in sports betting, poker, and other casino games.
The reason why Manitoba has been successful at developing both branches of gambling is that its rural population lives too far from land-based casinos. To meet their needs, the province introduced the online market.
Territories with Limited Gambling Access
As opposed to Manitoba, some Canadian provinces cannot afford to create land-based casinos for their rural populations at all, so online gambling is their only choice.
Yukon
In terms of land-based gambling, this region is mostly known for its lotteries and other small events. The vast majority of its people access online Canadian platforms to try their luck.
Northwest Territories
Similar to Yukon residents, people who inhabit the Northwest territories mostly participate in stuff like charitable gambling and local-level lotteries. Those who want more diverse options can visit national gambling online websites.
Nunavut
If you’ve been wondering about Canada’s least developed gambling province, Nunavut is the one. Its people mostly have two options: to engage in government-run lotteries or to look for online options on general Canadian websites. Because of the lack of sufficient options, the interest in gambling is pretty low here.
Final Insights: How Gambling Differs by Region
Canada has all kinds of people living on its territory. There are generations of doctors representing different fields, famous actors, countless teachers, and many other professionals. Their gambling interests differ based on what region they inhabit and what preferences they develop as a result.
People in Alberta, Atlantic Provinces, and Saskatchewan prefer to stick to traditions and play in land-based casinos; those in Ontario, Quebec, British Columbia, and Manitoba are more eager to explore the opportunities in online gambling establishments.
At the same time, the rural residents of regions like Yukon, Northwest Territories, and Nunavut have no choice but to turn to online gaming since there aren’t many land-based casinos in their vicinity.
Whatever you’re looking for, Canada will have it. You just need to find a province and a casino that will cater to your unique needs.
Features
Shindico celebrating 50th anniversary this year – the Sandy Shindleman story

By BERNIE BELLAN Anyone who has ever driven through Winnipeg is bound to have noted the very many buildings – including strip malls, shopping centres, office buildings, and apartment buildings, that bear the name “Shindico”.
This year marks the 50th anniversary of the founding of Shindico. While its name may be familiar to most Winnipeggers, there’s not a lot that’s been written about how Shindico came to be.
Recently I had the chance to speak with Shindico founder Sandy Shindleman who, now 68, started Shindico when he was only 18.
Anyone who knows Sandy is familiar with his wry wit – and often self-deprecating style. In many ways his story is similar to the stories of many other self-made entrepreneurs within Winnipeg’s Jewish community.

Born in a small town – in this case Portage la Prairie, Sandy was one of three brothers, (the others being Robert and Daniel). The brothers’ parents, Eddie and Claire (née Abells), are both deceased, Eddie having died in 1998, while Claire died in 2019. Eddie’s brother Jack, who worked with Eddie in the grocery store that Eddie owned in Portage (known as Greenberg’s Grocery), passed away in 2020.
Eddie Shindleman’s own father came to Canada in 1912 – from Ukraine (which was then part of Russia, Sandy reminded me.) Claire’s parents were from Belarus. Like many other Jewish immigrants, Sandy’s grandfather went into the cattle business – which Eddie Shindleman remained very much involved in, operating an abattoir (slaughterhouse) in Portage for many years.

Sandy recalls his years growing up in Portage with fondness. There were about “25-35 Jewish families in Portage,” he recalls, many of whom had arrived there after World War II.
The grocery store that his father ran was actually purchased from Eddie Shindleman’s brother-in-law in 1967. Prior to that Eddie had managed the store. As well, Claire and her brother owned a motel in Portage, the “Westgate Inn,” which remained owned by the Shindleman family until this month.
I asked Sandy about the spelling of the name “Shindleman.”
Shouldn’t it be spelled “Shindelman,” I wondered?
His father misspelled it, Sandy said. It should have been “Shindelman,” not “Shindleman.” I asked whether “shindel” meant something in Yiddish. He answered that the family thought it meant “roofer,” but when I checked, the word “shindle” actually means scissors in Yiddish.
While Sandy did work some in the family grocery store, he also had occasion to help his father with the abattoir – which leads to a great story I’d first heard Sandy tell back in 2018, when I had invited him to speak to a group that I had helped start at the Rady JCC (along with Tamar Barr), known as the Jewish Business Network.
The story of the bull and “old man Schweitzer”
When I spoke to Sandy again recently, I invited him to repeat that story because it was both funny – and insightful.
The story goes like this: “I was 14 years old. The store was open till nine o’clock on Friday.” One Friday, on a June evening, after the store had closed Sandy’s father asked Sandy to go out to a farm owned by someone Sandy knew only as “old man Schweitzer.” (He never did find out Schweitzer’s first name, he told me.)
Schweitzer lived on an 80 acreage farm, Sandy continued, but he didn’t grow anything. He didn’t even have any cattle or chickens. All that he had was a bull and he wanted to sell his bull to Eddie Shindleman.
But old man Schweitzer didn’t drive. He didn’t own a truck. All that he owned was a tractor, Sandy said.
“He drove into town and he shopped at my dad’s store on a tractor because you didn’t need a driver’s license to drive a tractor. And as far as I know, you still don’t. But the tractor was open – like it didn’t have a closed cap.”
Now, at the time, Sandy was only 14 years old. Here he was, being asked to drive out to a farm – and pick up a bull. He said that he already knew how to drive a truck (even though he wasn’t legally supposed to be able to do that), so he went to Schweitzer’s farm in a five-ton truck, along with a hired hand who worked in the abattoir.
Eddie had given Sandy a blank cheque to take with him. Eddie had told Sandy to offer Schweitzer a fair price for the bull and not to try and take advantage of him. Sandy said he looked the bull up and down and offered Schweitzer $420 – which Schweitzer accepted.
So, Sandy and the hired hand loaded the bull on to the truck – which was quite a job, since it turned out the bull weighed 1400 pounds.
It was past dark when Sandy got back to Portage. “I drove by the store. My dad came out and climbed up on the truck and looked at the bull. And he said, ‘How much did you pay for it?’ I said ‘$420.’
“And he didn’t say good job, bad job, nothing.”
Now, Sandy had thought that his father wanted the bull for slaughter, since it was June and Eddie was going to need a lot of ground beef tor the upcoming Portage fair. But when Eddie took a look at the size of the bull, he realized it was too big for him to slaughter. “It would have broken the hoist,” Sandy explained.
Instead, Eddie decided to ship the bull to Burns Meats in Winnipeg.
“We had a special relationship with Burns Meats,” Sandy explained. “We provided a lot of their kill on a weekly basis. And so they treated us well. And we always sold things dressed weight. So it didn’t matter if the thing was full of water, it was dressed weight on the rail.”
Another week went by, and Burns Meats had sent a cheque for the bull. It was for $1,000.
Eddie didn’t say anything immediately when he saw how much the cheque was for.
Sandy said though, that later that day, when “there’s a lull in the store at six o’clock – when everyone’s eating dinner…my dad said, ‘What did you think of the bull sale?’ I said, ‘Well, I think I should quit school. I’ll buy a bull or two a week. And I’ll make more than you’re making standing here in the store.’
“ ‘Yeah.’ he said, ‘Could you have bought it for $350?’ I said, ‘Should I have?’
“He said, ‘no.’ He said, ‘What if old man Schweitzer didn’t take your offer and shipped the bull himself?'”
Eddie did some figuring how much it would have cost Schweitzer to ship the bull and came to the conclusion that Schweitzer would have “got about $780, not $420.”
So he told Sandy to go back to Schweitzer’s and write him another cheque for $400.
Sandy said that when he went back to Schweitzer’s, “I didn’t know that old man Schweitzer had hair because I’d never seen him without” the white hard hat he always wore.
But, he said to Schweitzer: ” ‘Mr. Schweitzer, I made a mistake on the bull. I misjudged the weight. And I have a check here for you.’ And I slid the check across his round table.”
Schweitzer though, said that instead of accepting the cheque he wanted to sign it right back over – and use the money instead as credit for groceries in Sandy’s father’s store.
But when Sandy returned to the store with cheque in hand, as he described it: “My dad is in the corner at the store, leaning over looking out the door, and I see he’s tearing up the check that I gave him. And I said, ‘Why are you doing that? He said, ‘Well, let Trudeau pay for half his groceries.’ “
The moral of the story though – and one that Sandy says has stuck with him throughout his business career, was “I realized that we were succeeding. These were customers. We succeeded by helping others succeed.”
Sandy ventures into real estate at age 18
How Sandy Shindleman came to be involved in real estate is another good story. As he tells it, there was a certain real estate salesman in Portage by the name of Danny Maxwell. According to Sandy, Maxwell told him he had to work only a couple of hours a week in order to make what was a pretty good living, so the idea of venturing into becoming a real estate salesperson had great appeal for someone who was still a teenager.
As he says, “it seemed like an easier way to make a living than what we were doing – standing in the store, carrying bags of flour, sacks of potatoes and cutting meats, et cetera – and kind of being stuck in one place. So, it seemed to me that that was something that should be explored.”
Sandy wrote the real estate licensing exam while he was still in high school. The exam was proctored by the Yellowquill junior high school principal (which was, by the way, not the junior high school Sandy attended).
With real estate license in hand, Sandy decided to make the big move to Winnipeg – on his own.
His first sale, he says, came courtesy of Zivey Chudnow, who owned a building in the Inkster Industrial Park (at 11 Plymouth; it’s now an Amazon warehouse) that he wanted to sell.
Sandy explains that he got to know Zivey when Sandy was only five years old and “used to shag golf balls for him” in Clear Lake.
But, that first successful foray into the real estate business did not lead to a whole series of other successes. As Sandy notes, “after that, I couldn’t make another sale because who’s going to buy anything from an 18-year-old farmer who doesn’t know anything about real estate? In commercial real estate, your buyer knows more than you and the seller knows more than you, but to sell a house, you know, what do I know about a house? I lived in a house. That was about the extent of it.”
So, he thought he might have better luck trying to sell farms. After all, he grew up in Portage and knew a lot about farms. That, too, didn’t pan out: “I wasn’t that successful selling farms. I put an ad in the paper to attract buyers and I tried to sell farms,” but without any success.
Instead, he decided to try his luck at buying some properties himself. “I bought some commercial buildings in Winnipeg and Portage – old buildings, you know, two suites upstairs that shared a bathroom and, you know, old grocery stores that were junk. One of them is still standing, 618 Saskatchewan Avenue West. The other ones aren’t. They fell down, I imagine.”
Things started to change for the better though when Sandy (who, by this time was joined by his older brother Robert) saw an empty Co-op store at 1068 Henderson Highway. Next to it, he says, were “a library, car wash, a Dairy Queen, and a gas bar.” The Co-op owned everything, and Sandy decided to make an offer to purchase what is now known as Rossmere Plaza from the Co-op, which was accepted.
Shindico begins a long and successful relationship with the Akman family
The purchase was completed with the Akman family, and the project was managed and run by Shindico (Sandy says the development was originally built by the Simkin family in the 1960s.) For Sandy, making that first major acquisition proved to be the beginning of a long relationship with the Akman family – something that eventually ended with Shindico acquiring Akman Management in 2023 from Danny Akman.
It was not long after that Sandy saw another opportunity when an empty Loblaws store on Pembina Highway was also for sale. As he says, it was around 1982, and the market for retail was “dead… There were a lot of experienced people that did office leasing, industrial, land, and apartments But retail – there was no glamour in that, so it wasn’t crowded.”
I asked how he financed those early acquisitions? Sandy explained that there were a lot of trust companies at the time – almost all of which have disappeared, but they were willing to lend him money. His approach, he noted – and it’s been his approach throughout his business career, he said, is to “work backwards. I find out how much rent something could produce. And then how much would I have to spend to get that rent?
“Do I have to build a building? Do I have to renovate the building and buy the building? And would the rent allow me to borrow most of the money? Then I would know how much I could pay for it.”
In addition to the trust companies, there were a lot of other “small lending institutions” around that time, he said. Lending “was a competitive business” and Shindico was forging a reputation as a prudent manager with a sophisticated leasing platform, attractive to market tenants. Sandy noted, for instance, that in the early years a lot of the properties Shindico developed were formerly gas stations because gas stations were “closing at that time. The lots were too small for the kinds of uses that they (service stations) have now.”
Sandy also pointed out that a lot of the over 180 properties that Shindico has owned in Canada and the United States over the years, have had the same tenants, such as Domino’s Pizza and Macs Milk Stores. Shindico still owns and operates over 160 properties in Canada and the United States, he added.
But, as Shindico grew, it began to branch into other areas of real estate beyond strip malls. Later on in its growth, Shindico also began Big Box development with companies, such as Walmart, Best Buy, Costco, Real Canadian Superstore, Ashley Furniture, Sobeys, and Safeway. Shindico has also been active in the Tenant Representation business, finding suitable spaces for business like Sobeys, Starbucks, Boston Pizza, Popeyes Chicken and several more. Examples include Grant Park Festival and Grant Park Pavilions (on Taylor Avenue), which are continually expanding. Shindico’s most recent success has been to bring Costco to its Westport development in Winnipeg. This is a much needed fourth store in Winnipeg and will serve all of Western Manitoba, and bring an exciting mixed use development to the area.
A key milestone for Shindico was diversifying into the acquisition and management of apartment buildings in 1984 when it purchased: Number One Evergreen Place – where Sandy and his wife Diane lived for a time.

More recently Shindico has developed purpose built apartment buildings, starting with the Taylor Claire on Taylor Avenue (named for the Shindleman brothers’ mother), followed soon thereafter by the Taylor Lee (named after their good friend and contractor, Robbie Lee) just down the street. Sandy says there will be more apartment buildings on Taylor Avenue in the future.
I asked him why Shindico waited so long before it began moving into the building of apartment buildings? He answered that “I didn’t have the money. You need a lot of money. You know, you’re not pre-leasing them. I can’t get you to sign a lease for three years from now.”
Always cautious in his ventures, Sandy said that for years he also had wanted to get into the personal storage business. “I wanted to be in personal storage probably for 25 years,” he said, “but I couldn’t figure out how to get the equity to build one because again, you don’t sign a lease three years in advance for your personal storage. You can’t pre-lease it. You have to learn that business and learn the market before you could” get into it. But Shindico now owns two personal storage locations – one in Transcona and one on Waverley.
Shindico’s many generous contributions to Winnipeg…and Portage
If I had wanted to write a story detailing all the many facets of Shindico’s business, however, this already very long story could have gone on for many more pages – and even though I suppose anyone reading it might seem like it’s really just a promotional piece for Shindico, I would argue that Shindico is one of Winnipeg’s truly great success stories that doesn’t seem to get very much recognition in the media.
Shindico and the Shindleman family are proud supporters of the communities in which they live, work, and play. Through generous donations to the Health Sciences Centre Foundation and investment in the Shindleman Aquatic Centre in Portage la Prairie, the Willow Tunnel at Assiniboine Park & Zoo, The Canadian Museum for Human Rights and Edward Shindleman Park in Winnipeg, they continue to support important initiatives that are close to their hearts and provide access to great spaces for all to enjoy.
Shindico has produced a very slick four-minute video, which can be viewed on YouTube and the Shindico website, that highlights the tremendous growth that the company has undergone in its 50 years of existence, but my interest in writing stories that have a business component is to try and shy away from analyzing financial aspects that might make one business more successful than another. Instead, I’ve always been more interested in individuals’ personal stories – and what made them tick.
Sandy’s trip to Russia in 1991 – when Russia was in total upheaval
Since Sandy Shindleman is such a great story teller (which I first learned when I heard him at that Jewish Business Network meeting eight years ago), when I spoke to him for this story I asked him to repeat a story he had told about a trip he took to Russia back in 1991.
Sandy has often been called upon to give lectures about commercial real estate in a great many different cities, but it was that trip to Russia which might be the most memorable of any of his many trips.
Readers might recall that 1991 was one of the most turbulent years in Russian history. Mikhael Gorbachev, who was Soviet President and General Secretary of the Communist Party at the time, had announced that there were was to be a free election in what was then still the Soviet Union, but chaos was descending upon Russia as old-line Communists were reluctant to cede power and the pro-democracy forces, led by Boris Yeltsin, were anxious to democratize the country.
Sandy had been invited to give a lecture on commercial real estate by someone from within what was by then known as the Russian Federation (although he says he’s not really clear where the invitation came from). He recalls taking a flight from Montreal to Paris, then on to Moscow, where he was joined by two other guys who were also supposed to be giving lectures on real estate.
But, as Sandy describes it, “I landed and the other two men were there. And I didn’t realize that they were both former CIA guys, because they spoke Russian.”
All hell was breaking loose in Moscow at the time, but Sandy says he was totally oblivious to what was happening. “I didn’t know what was going on. There’s no television, there’s no Tom Brokaw explaining to us what’s going on. Bernie Bellan isn’t writing about it. There’s just a bunch of people running around, and we really didn’t know what we were looking at.”
I asked him whether he ended up giving a lecture? Sandy says he did, but “we were supposed to have simultaneous translation, which we didn’t. We had a guy – Vladimir, who was supposed to help,” but Sandy says he doesn’t really know what Vladimir’s role was.
Shindico moves into the construction business
Getting back to the current moment though, given Shindico’s tremendous growth, I wondered what might lie ahead for Sandy Shindleman. He says that the management of the company is in excellent hands, with Alex Akman now Chief Operating Officer, Leanne Fontaine, Chief Financial Officer, and Justin Zarnowski, In-House Legal Counsel.
That brought me back to asking about Shindico’s acquisition of Akman Management in 2023. According to a press release issued at the time, Akman Management portfolio consisted of “1,200,000 square feet of property across 1,000 multifamily units and 18 commercial assets.” The integration of Akman Management resulted in “a 42% increase in staff at the Shindico Group of companies”, and Sandy says “it was great to acquire a like-minded family style company made up of folks that you would want to have lunch with”.
The year 2023 was also an exciting one for Shindico in that it marked the founding of SNR Construction Ltd, a general contracting division in the Shindico Group of Companies. SNR recently completed an 84,000 square foot warehouse for Shindico in the St. Boniface Industrial Park, and is working on a wide array of multi family and retail projects across the Shindico portfolio.
Considering how successful Shindico has been, I wondered whether Sandy ever thought of taking Shindico public and allowing investors to buy stock in it?
Sandy says he’s not interested in going public, saying “we’re a family office, family business – Alex, Justin and Leanne and others. We’ve got a, a kind of a management group of at least a dozen… We’re just a small company…we can have the leverage of running real estate.”
By the way, Sandy’s brother Robert, Executive Vice President of the Shindico Group of Companies, is an important part of the organization, overseeing property development, operations, and management. Sandy’s wife, Diane, is also very involved in the businessm- as Executive Vice President, Finance. Their daughter, Annie, a graduate of Gray Academy, is currently enrolled in the Asper School of Business. “Perhaps, one day, my daughter might join us,” Sandy said, but in the meantime, as he says in the 50th anniversary Shindico video on YouTube, his goal for Shindico “for the next 50 years is supporting and leading all our professional management to grow.”
You must be logged in to post a comment Login