Features
Winnipeg’s own Jonas Chernick discusses how he made his latest movie, “JAMES VS. HIS FUTURE SELF”

By BERNIE BELLAN
Elsewhere on this website we have an article about a new movie, titled “JAMES VS. HIS FUTURE SELF”, which was slated to receive its Winnipeg premiere April 3.
As events have overtaken the original plan, filmmaker Jonas Chernick, who wrote, produced, and starred in the movie explained that the Canadian distributors of the film have changed how the movie will now roll out.
Instead of being shown in theatres, the movie will now go straight to video on April 3, including digital release on iTunes and Video on Demand through such providers as Shaw, Bell MTS, and Rogers.
We had a chance to talk with Chernick while he was cooped up in his Toronto home – along with his wife, two kids, a dog and a cat.
For those of our readers who are not already familiar with Chernick’s background, here’s a brief summary: He’s a graduate of Grant Park High School and the University of Manitoba. He is also an alumnus of Camp Massad, where he was both a camper and a counselor. He served on the staff of the Rady Jewish Community Centre and has appeared in four different productions of the Winnipeg Jewish Theatre over the years.
“JAMES VS. HIS FUTURE SELF” marks the third film that Chernick has written and produced and in which he has starred. The previous two were “My Awkward Sexual Adventure” (released in 2012) and “Borealis” (released in 2016).
As someone who has always maintained a strong connection to the Winnipeg Jewish community, we have been chronicling Chernick’s career in these pages for years. Making films is not an easy route to follow, but Chernick has shown that it is possible to forge a successful career path despite the many challenges that await any aspiring filmmaker.
But now, with the latest hurdle to overcome in the form of a pandemic virus that has thrown all the previous plans for unveiling the film across Canada out the window, Chernick is still looking forward to seeing the film find success in a different way than he might have otherwise anticipated – by going straight to video, something that usually doesn’t occur until at least six months after a movie has been shown in theatres.
We began our interview by asking about how the COVID-19 pandemic has altered plans for not just “JAMES VS. HIS FUTURE SELF”, but so many other movies that were slated to be released soon?
Chernick said: “They actually have announced that several major releases are going to come straight to our living rooms. ‘Trolls’ – which was expected to be a huge blockbuster, is going to be released straight to digital.”
I wondered whether Chernick himself was going to take a financial hit over the change in plans for how the movie is going to be released.
Chernick explained that “the way it works with my film and the way I think most films – certainly Canadian films, is we’ve already sold the Canadian rights to the movie to a Canadian distribution company; in our case, they’re called Northern Banner Releasing. I’ve done a number of films with them; they’re wonderful partners – and they’ve had the Canadian rights to this movie for years.
“The way it works is they help us make the film by prebuying the Canadian rights, so the revenue from Canada goes through them and, if the movie does very well – sure, we’ll get something called ‘overages’, which means some of the profits will flow through to the producers, including me. But, that’s not really a concern for my team. We just want the movie to be seen by as many people as we can. Nobody gets into the independent film business to make millions of dollars.
“Luckily for me, as an actor, writer, producer, story editor, consultant – I do fine with multiple projects, but nobody is in this to become a millionaire. We’re artists, we made a movie – and we’re very proud of it. We made one that we think people will really like – it’s an audience friendly movie.”
I said to Chernick that I always enjoy helping to promote one of his new movies, saying to him “It’s like having a baby again: You go through the same steps. This time around though, the baby’s in the hospital and you’re not sure when it’s going to come out.”
It had been four years since I last spoke with Chernick – just after “Borealis” was released, and I noted that he had mentioned that back in 2016, while he ”had several irons in the fire”, there was one movie in particular that he thought had the best chance of being made.
Chernick agreed, saying: “This was the one that people were most excited about when I pitched it, so I felt like we had a good chance at getting this one made.”
I noted that this was now the third film that Chernick had written and produced, and in which he had starred – and about which I had now written, so some day I will be able to write about “the pantheon of Jonas Chernick movies” because I’ve never used the word “pantheon” in a sentence before.
It was following release of “My Awkward Sexual Adventure” in 2012 that Chernick met the guy who eventually became the director of “JAMES VS. HIS FUTURE SELF”, Jeremy LaLonde. They were both at a California film festival and someone introduced them to each other as the two Canadians who had just made “sex comedies”. In time, Chernick would end up starring in a LaLonde film called “How to Plan an Orgy in a Small Town” (which can be purchased on iTunes, Chernick said).
As people who are involved in the film industry are prone to do, Chernick and LaLonde traded ideas – and scripts, back and forth, bouncing ideas off one another, until the idea for “JAMES VS. HIS FUTURE SELF” began to take hold – in 2016.
According to Chernick though, before they began to focus on “JAMES VS. HIS FUTURE SELF”, LaLonde had asked him whether Chernick had “any ideas in the science fiction world” and Chernick said “I have one idea that’s not much of an idea and I kind of pitched it to him in probably two sentences – and he loved it and said ‘let’s develop that, let’s flesh that out’, and very quickly we turned that into what became “JAMES VS. HIS FUTURE SELF”.
We discussed how the drastic change in how the movie is going to be released might affect the kind of “buzz” that a movie needs to develop in order to be successful.
Chernick explained: “Normally a movie that gets released on digital or VOD (Video on Demand) doesn’t receive a lot of media attention because there are so many titles, but in this case we already have a lot of attention. We’ve won a bunch of awards and we’ve played at a bunch of prestigious festivals, and the media in Canada have been very supportive – so, thanks to people like you and other outlets, it’s going to make a splash and people are going to know about it.
“Everybody’s at home! What else are they going to do? You can have a laugh, feel charmed – and enjoy yourself for an hour and a half.”
I said to Chernick that I was amazed how many reviews of “JAMES VS. HIS FUTURE SELF” I had actually been able to find online. “It’s amazing,’ I said. “Your film has only been on the festival circuit, yet it already has so many reviews.”
“You’re right,” Chernick answered. “It’s only been on the festival circuit, but I will say that I am a tireless soldier when it comes to promoting my movies.”
“And almost all the reviews are favourable,” I noted – except for one, “from a guy who complained that the movie was a ‘rom com’ – early 2000s vintage. “
“But, when I read that,” I said to Chernick , “I thought to myself: ‘I love rom coms. I wish they would make more of them.”
“Absolutely,” Chernick said. “All of my movies are romantic comedies. I think most comedies are rom coms. We call this a ‘sci fi rom com’, but it’s less sci fi than it is rom com. It’s truly a romantic comedy hiding inside a time travel movie – with very little time travel…just enough to satisfy the science fiction geeks, as we learned when we were programmed by one of the top science fiction film festivals in the world – the Toronto After Dark Festival.
“We were worried that the audience was going to turn on us at that festival, but we ended up winning four awards at that festival.”
I noted that I wasn’t familiar with that particular festival. I said that I assumed it “was a festival for people who didn’t like to go out in the day time” (which got a laugh from Chernick).
Chernick went on to say that “the real surprise for us was getting nominated for Canadian Screen Awards because this is not the kind of film that typically gets acknowledged by the Academy (of Canadian Cinema and Television). This is a fun comedy with some raunchy humour.”

At that point in the interview I said to Chernick that I wanted to switch gears and, rather than talk more about how the film was made and how it’s going to be distributed, I wanted to talk about Daniel Stern, who really steals the movie when he appears in it.
I said that I purposely hadn’t read much about the movie before I watched it, but when I saw Daniel Stern appear for the first time, I said to myself: “I know that guy. He was in ‘Home Alone’. “ (Later, Chernick pointed out that Stern was also made famous for having been in the “City Slicker” movies.)
(Note: Stern plays an older version of Chernick, who comes back in time to try and persuade the character played by Chernick to abandon his dreams of time travel.)
“Where has Daniel Stern been all these years?” I asked Chernick.
“He kind of stepped away from the limelight after the ‘Home Alone’ and ‘City Slicker’ movies were such blockbuster,” Chernick explained. ”He wrote and directed some films and some TV and then, because he didn’t have to work, he kind of walked away a little bit and he became a reclusive artist.
“He lives on a property in California – away from all the action, and he makes gigantic bronze sculptures in his art studio – and sells them all over the world. He’s an amazing artist, but he hasn’t really done a lot of movies in the last several years because he doesn’t really like leaving home.
“But we went after him pretty aggressively because we just felt that he was the perfect guy for this part. We had a really short list that he was at the top of – for a bunch of reasons, but mostly because we have this nostalgic relationship with Daniel Stern based on his movies from the 80s and 90s – and our movie is about nostalgia; it’s about looking back.
“Also, he’s similar enough to me in his personality and his persona – his lovable loser, Jewish, nebbishy vibe – from his earlier years, but he’s become something else at the same time. He’s now a big guy (physically – as viewers might be surprised to see. Man, has Stern ever put on a lot of weight!) and somewhat intimidating, so we really liked the idea that he was once like me but that he’s evolved into something other than that – and we found that really interesting for his part.”
“And you provide a credible explanation as to why there’s no real physical similarity – except for one part of your anatomy (cue the penis jokes),” I suggested. “Now, that’s one that I found a bit of a stretch – no pun intended.”

I also asked Chernick about another actor who appears in the movie who, I admit, I had never heard of – until Chernick filled me in as to who she is and where I might have seen her. The character, Dr. Crowley, is head of a world class lab in which Chernick’s character is also a scientific researcher.
“Her name is Frances Conroy,” Chernick said. “She’s in many ways an acting icon. She was the matriarch on one of the most ground-breaking shows of all time: HBO’s ‘Six Feet Under’.”
“Oh,” I said, “but you know I never watched that.” (which shouldn’t excuse my ignorance because I usually am quite au courant with useless trivia).
“That show was nominated for five or six Emmys every year,” Chernick added. “She’s also a Broadway star. She’s also been one of the leads on a very popular show called “American Horror Story” (which I always assumed was a story about my own family) and most recently she played the mother of the Joker in the “Joker” movie.”
“Oh, that’s her,” I exclaimed, showing once again my ignorance of an all-important fact.
“Her character has this turn of phrase,” I noted, “when she reacts to someone swearing. What does she call it?” I asked.
“Swear scream…. She says it as if it’s a common phrase,” Chernick explained – as in, “If you’re going to ‘swear scream’ someone’s name, at least have something compelling to say when you finally have their attention.’ “
I said that she’s so ‘self contained’ when she appears in the movie – constantly showing incredible restraint when she’s subjected to a barrage of profanity from one or another of the characters in the movie, especially the character played by Daniel Stern. Also, I wondered, considering how she’s so terrific in her relatively small part, couldn’t Chernick have written a larger role for her?
“I think one of the appealing things for her,” Chernick explained, “is that this was an extended cameo for her. This is something that she would be able to come in and do relatively quickly. Now, it should be noted that, being the pro she is, she didn’t treat it that way at all. She had read so many books on particle physics (Conroy plays the part of a particle physicist, as does Chernick), she was so prepared – she was over prepared – she blew our minds how great she was.”
I said to Chernick that he must be so disappointed he won’t be able to premiere his movie in person in front of a Winnipeg audience.
“I was really excited to be there in front of my home town audience,” Chernick admitted, “with friends and family, but we’re going to try to do some sort of question and answer session online via Reddit or one of these online chat systems.”
I asked whether there’s anything else Chernick might like to add.
He said that “people are running out of things to watch right now. Why not watch a funny, entertaining movie by a Winnipeg Jew?”
Then, I thought to add the most important question that I had forgotten to ask:
“When is the movie going to open in Lithuania?” (in reference to the fact that the Lithuanian remake of “My Awkward Sexual Adventure”, titled “Nepatyres” (or “Unexperienced” in English) had the third best box office opening for any movie ever shown in that country).
Chernick laughed and said, “it’s opening (or slated to open) in the United States on May 1st and in the U.K. on April 27th, but I’m not sure about Lithuania.”
“The Baltic states will be key to your success,” I suggested.
Features
How Casino Games Travel From One Generation to the Next
On a weekday afternoon in a community centre, the loudest table in the room is usually the Mah Jongg game, with the scoring done in pencil and the snacks taken very seriously. Every spring the National Mah Jongg League sends out a new card of hands, and for the first few weeks afterwards the games run slowly while everyone learns them.
When the Museum of Jewish Heritage in New York staged Project Mah Jongg in 2010, in a show that later travelled to other museums, it treated the game as social history, following it from the 1920s through suburban living rooms and Catskills bungalow colonies. The exhibition’s argument was that a game hands down the room it was played in and the people around the table along with its rules, and those are the parts most likely to change when a game moves onto a screen.
Games with a season
Many of the games people remember best were tied to an occasion. Card tables came out at the cottage in July and went back into the closet after Labour Day. A euchre night, especially in southwestern Ontario, belonged to a hall or a legion branch. Canasta, which arrived from South America after the war and was a full-blown craze by the early 1950s, usually meant four friends on a Tuesday.
Mah Jongg keeps its own calendar. The League was founded in New York in 1937, and its annual card resets the game each year, so players across the continent learn the same new hands at the same time. That stops a game passed from one circle of friends to the next from splitting into a hundred local versions.
One card, one wheel
A game handed on by word of mouth tends to pick up house rules and personal habits as it moves between generations. Sit down at a Mah Jongg table or a physical casino wheel, and much of the game is governed by unwritten etiquette – verbal call bets handed down by older players, informal table compromises, and generational betting habits. Software replaces that social latitude with strict standardization. In a game of online roulette, for instance, the wheel geometry, bet timing, and paytables are hardcoded into the code, leaving no room for the local habits or informal dealer calls that shaped physical play for generations. What the software can’t pass along is the room. Live versions of the game, streamed from a studio with a person spinning the wheel and calling the number, bring back a voice and a face. The regulars are harder to stream. A studio table has players but no Thursday night, and none of them knows whose turn it is to bring the coffee.
At a card night, somebody always announced the last round, and the evening ended when the host started folding up the tables and people went looking for their coats. A screen doesn’t do that, so adults who play online for entertainment are better off settling a spending limit and a stopping time before they begin.
What outlasts the game
The summer resorts ran to a calendar as well, and Grossinger’s, which closed in 1986, is the one people still name first. The Forward’s piece on how Jews learned to be American at Grossinger’s, which this paper reprinted, reviews We Met at Grossinger’s, a documentary about the resort’s dining, dancing and shows and the thousands of couples who met there. The review doesn’t mention a single card game, and it doesn’t need to. What people remember about those summers is who they sat with. Ask someone who played in a regular game for years about a particular hand and they’ll usually draw a blank. They’ll know exactly who always turned up late with the rugelach, though, and whose kitchen the game moved to after the old community hall closed. Those are the details the next set of players inherits.
The League’s card is a large part of what keeps Mah Jongg going. It gives every table something new to argue over each year (plenty of groups order their cards together so nobody starts behind), and when next spring’s card arrives, the arguing at community centres in Winnipeg will start well before anyone has learned the new hands.
Features
There’s nothing Jewish about this classic American comedy — except just about everything
September 22, 2026
This story was originally published in the Forward. Click here to get the Forward’s free email newsletters delivered to your inbox.
Ben Hecht and Charles MacArthur’s 1928 Chicago newsroom comedy The Front Page was so famous that when Harry J. Romanoff died in 1970, his New York Times obit referenced it. And in a 1986 review of a revival with John Lithgow as the conniving editor Walter Burns and Richard Thomas as the ruthless reporter Hildy Johnson, Frank Rich asked: “is there anyone who hasn’t seen The Front Page?”
Staged by George S. Kaufman and produced by Jed Harris, the original ran at the Times Square Theater for 276 performances. It has had many lives, including Howard Hawks’ fantastic 1940 screwball comedy, His Girl Friday. Hawks brilliantly turned the bromance into a he-she love story, casting Cary Grant as Walter Burns and Rosalind Russell as Hildy. He also softened the script so that it passed The Hays Office — the film censorship bureau named for ex-Postmaster General Will H. Hays.
The play’s many admirers include Walter Kerr, another New York Times critic, who, writing about a 1969 revival, memorably described it as ” like a watch that laughed.” David Mamet praised Hecht and MacArthur’s satire in several places, once calling it “arguably the best American play.” Tennessee Williams wrote that it “uncorseted the American theater,” and Kenneth Tynan and Tom Stoppard loved it.

Hecht, who, according to researcher Jesse Tisch in an essay on Medium, did the majority of the writing, died in 1964 and our century seems more ambivalent about the play. Some critics loved the 2016 Broadway version, which Jesse Green, then of New York Magazine, said had been pieced together from several scripts. That production’s all-star cast, including Nathan Lane as Walter Burns and John Lithgow as Hildy did not prevent the late Terry Teachout from calling it “toothless.”
Part of the play’s slide may be related to the demise of legacy journalism. Chicago is down to two newspapers from the seven of the era of The Front Page. And part may be style. The long, crowded scenes lack the propulsive energy of a lot of streaming-influenced drama and the characters lack the tormented interiority many theater audiences have come to expect.
Now, the first major production in ten years — by the playwright Jeffrey Hatcher, best known for Compleat Female Stage Beauty, which became a film starring Billy Crudup, and for a 2022 stage adaptation of Dial M For Murder — has opened Northlight Theatre’s inaugural season at their $33 million building in Evanston.
Set in a crummy press room in the Criminal Justice Building in Chicago, The Front Page was the first Broadway show about zany, wisecracking journos and the corrupt politicians they took down. About to quit the paper, get married and move to Buffalo, Hildy Johnson stumbles onto death row inmate Earl Williams’ jailbreak. Walter Burns wrangles Hildy into covering one last scoop.
The play uses many sources, some of which contradict each other. In Chicago, Hecht had both devoured and befriended the Jewish comics of the day. He loved clowns, including The Marx Brothers. The Cocoanuts, the 1924 Marx Brothers’ Broadway madcap vehicle that George S. Kaufman wrote and directed and Irving Berlin wrote music for anticipates certain elements of The Front Page. Set in a resort hotel instead of a newsroom, its crime and con-filled ambiance and fast-talking shyster characters seem like a prequel to Hecht’s drama.
But The Front Page also came out of the imagination of a first-generation American Jew who came of age in the 1910s. Born in 1893 in New York, Hecht moved west with his Russian immigrant parents, settling at age ten in Racine, Wisconsin. He arrived in Chicago when he was 16, became a journalist and hung out with figures in that city’s Literary Renaissance, most of whom were not Jewish.
Hecht had an enduring but tormented friendship with the writer Max Bodenheim, who was raised Jewish. It began with the men collaborating on plays and starting a modernist magazine, The Chicago Literary Times, and descended into each satirizing the other in novels. Even worse, Bodenheim seemed to become Hecht’s evil twin. Like Hecht, Bodenheim was a provocateur. Like Hecht, he moved to New York. But where Hecht flourished, Bodenheim crashed into poverty. Hecht helped him financially. But he couldn’t save him. In 1954, Bodenheim and his third wife were brutally murdered in their apartment.
If Bodenheim was a daredevil, Hecht was a fabricator. He embellished his nonfiction, including chunks of his 1921 and 1922 column for The Chicago Daily News, “1,001 Nights in Chicago.” Hecht’s Chicago peers mostly tolerated his provocations and fabulations. But as he grew famous, they became less tolerant. Writing in 1973, after Hecht’s death, Norman Mailer wrote that he was “never a writer to tell the truth when a concoction could put life in his prose.”
And yet to say that The Front Page is just an embellishment seems wrong. It is based in real life. Jazz Age Chicago had plenty of newspapermen, (some Jewish) who regularly impersonated people with accents, tall tales and disguises to get stories. The city was full of Jewish criminals too, like Ike Bloom, who ran Midnight Frolics Cafe, a nightclub Hecht frequented. But the central characters Hecht and MacArthur used as models for The Front Page were not Jewish. Walter Burns is based on Walter Howell, a famously Machiavellian editor. The death row murderer Earl Williams is based on Tommy O’Connor, a convicted murderer who was never captured after he escaped the county jail in 1921.
Though Hecht didn’t write The Front Page until he left Chicago for New York in 1924, he continued to identify with the city — or at least his version of the city. In Hollywood where he won his first Academy Award for the silent gangster film, Underworld, he wrote dozens of movies including Notorious, Scarface, Twentieth Century, Design for Living and Wuthering Heights and ghostwrote Gone With The Wind, Stage Coach and A Star is Born. “He invented 80% of what is used in Hollywood movies today,” Jean-Luc Godard said in 1968.
Hecht liked to say that “he became a Jew at 39” in the late ’30s, when he took up anti-Hitler activism. He wrote polemics entreating Americans to pay attention to Hitler and pageants, such as one staged in Madison Square Garden, encouraging the country to attack Germany. As the scholar Liesl Olsen has written, he was “a heroic truth-teller who demanded that his country act decisively during modern history’s blackest hour.”
But recent biographers have complicated the idea of Hecht’s Jewishness as a midlife discovery. In the words of one, Adina Hoffman, he was “divided,” the man who grew up hearing Yiddish. And he was, like a lot of Jews of his generation, not observant, instead using journalism and the performing arts to express his Jewishness. In his Chicago days, literature and theater were his response to literary friends (and enemies) characterizing his Jewishness in one way or another. Carl Sandburg affectionately referred to him as the “Jewish Huck Finn.” Ezra Pound (less affectionately) called him “Rabbi Ben Hechtenberg.”
Hecht had to protect himself, either by acting tough, or by submerging himself in characters and fantasies. So he turned to theater. In Chicago, he wrote plays with Sherwood Anderson and then with the founder of The Goodman Theatre, Kenneth Sawyer Goodman. In New York, he briefly hung out with the Algonquin Table set, many of whom dabbled in theater. But it was not a mutual admiration society. Dorothy Parker complained about his “smiling and swaggering savageries” and Alexander Woolcott wrote, “Hecht’s favorite character in literature is the disconcerting little boy who, when the King paraded in the imaginary robe, cried out: ‘But he hasn’t got anything on!’” Even the actor George Jessel, meeting Hecht during a rehearsal of The Front Page, described him as a yokel “wearing a loud red tie and a shirt that might have been used as a stage curtain for a troupe of very gay midgets.”
In The Front Page, Hecht and MacArthur wrote a play that, with its profanity and cynicism towards politicians and journalists, initially attracted the attention of the police, who sent stenographers to note the supposedly pornographic dialogue. But nothing much came of the outrage except that the play became a hit. Nearly 100 years later, the classic vehicle seems, at first glance anyway, more charming than shocking.
The new production is directed by Northlight Artistic Director BJ Jones, who was an unofficial associate at Skokie’s now-defunct National Jewish Theater in the 1980s and 1990s.
Jones sees The Front Page’s legacy in 20th century Jewish writers, especially ones with a Chicago connection — David Mamet’s scurrilous language, Larry Gelbart’s rat a tat dialogue in M*A*S*H.
Reading The Front Page now you also might get the sense of a Jewish play manqué: its outsider characters, its energy, its cynicism. Jeffrey Hatcher, who adapted it, says. “It’s Jewish in the same way as you could say about Irving Berlin, ‘there’s nothing Jewish about him except for everything he says.’ You feel it in the razzamatazz of the talk.”
Here are the first lines of the original 1928 script, in which the guys are playing poker:
The Card Players: crack it for a dime….by me…I stay…me too….I’m behind again…I was even a couple of minutes ago… papers…three…two…three to the dealer.
The scene is urban melting pot! Jazz! Vaudeville! As Hatcher puts it: “The play is chock full of Irishmen, Wasps, Presbyterians. But Jews are not there except in the style and verve of the language.” For his part, he names Officer Jacobi, who in the original is “voice from jail yard.” And he adds Abramovitz, an offstage journo.
Hatcher also wisely kept the gender-flipped casting from Howard Hawks’ His Girl Friday, in which star reporter, Hildy Johnson, was played by Rosalind Russell. He whittles down the play from three acts to two and the cast from 23 to 13. And he cleaned up some of the slurs. Like Hildy calling Jacobi “pickle nose” and the word “sissy.”
He did, however, keep “Polack Mike.” “We don’t want to blunt the knife so that it’s a butter knife,” he said.
Still, there is something constricted in The Front Page. The long scenes are sometimes funny, but also cruel, this world where nepotism and corruption rule, violence is king, and an editor and a politician manipulate everyone. If Hecht’s divided Jewishness led to his outsider take on Chicago journalism, his world can also seem hollow.
In the famous last scene, Walter lets Hildy go off to get married and even gives the happy couple his watch. The minute they leave, he calls his henchman to get the police to arrest them. And then he delivers the fabulous last line as if he himself even believes it: “The son of a bitch stole my watch!”
In 1928 the phrase “son of a bitch” shocked audiences. Now it seems quaint. But the vignette made me consider how the play takes people’s selfishness and cruelty for granted. Those in charge are so glib about the lives of others, including those they supposedly love. It barely seems like a comedy anymore; it’s too real.
*
Rachel Shteir, a 2025-6 Guggenheim Fellow, is working on a book about why theater matters. Read full bio →
This story was originally published on the Forward.
Features
In memory of Joan Druxman
By BERNIE BELLAN In May 2023 I wrote a story about Joan Druxman, whom I had just met in person when she was a guest speaker at the Remis Luncheon series that month.
Sadly, Joan passed away on September 5, after a brief illness. My original story received over 4,000 views, so I thought it worth repeating here, to honour the memory of a vivacious and fascinating woman. Here is that story again:
The February 21, 2001 issue of The Jewish Post & News had an article titled “It’s a Comedy Night!”
That article went on to describe an upcoming event in which State of Israel Bonds would be honouring Rabbi Alan Green. Among the comedians to be appearing at the event was to be “Joan Druxman-Jones.”
Now, 22 years later, State of Israel Bonds doesn’t have an office in Winnipeg, Rabbi Green doesn’t live here any more (although he will be returning this weekend as the Shaarey Zedek’s Rabbi in Residence during Shavuot) and, as for Joan Druxman-Jones, well, she is back in Winnipeg – after having left in 1990 – and after having had a tumultuous series of career changes throughout her life –and, after having dropped the Jones in her name and gone back to Joan Druxman.
Joan Druxman was the guest speaker at this year’s kickoff Remis Forum luncheon on Thursday, May 11, at the Gwen Secter Centre.
I had never met Joan prior to that Thursday, although advertisements for her well-known women’s clothing store, “Joan’s Boutique”, were a regular feature in our paper for years. Once she took the podium at the Gwen Secter Centre it was easy to see how Joan had been a successful model for years. She still maintains a shapely figure and, even at 83, Joan is quite an attractive woman. (Is it okay to say that, I wonder? Who knows what’s permissible nowadays to write about a woman – or a man, for that matter, when it comes to physical appearance?)
But, more than anything, what struck me in listening to Joan tell her life story was her ease in speaking, her quick wit, and her self-effacing sense of humour.
As Simone Cohen Scott noted in an email sent out to Remis Forum attendees (and, by the way, anyone can attend a Remis luncheon. Just let the Gwen Secter Centre know you’re coming by the Tuesday of that week’s luncheon. Call 204-339-1701.), I took “voluminous notes” while Joan spoke.
So, here’s my account of the story Joan told: Born in Winnipeg, Joan (whose maiden name was Zelcovich, she said), grew up in Estevan, Saskatchewan, and moved back with her family to Winnipeg when she was 15.
Joan explained why her father decided to move to Winnipeg. He had owned a successful hotel in Estevan, but many of the patrons of that hotel were rough-hewn oil workers from the area around Estevan. “My father wasn’t about to let those oil workers anywhere near his two teenage daughters,” Joan said. (She had a younger sister at the time they moved here.)
But, the summer before the Zelcoviches moved to Winnipeg, they spent part of that summer at Clear Lake.
There were a lot of Jewish girls at Clear Lake, Joan noted, but they snubbed here because of the way she dressed. “They thought I was a hick,” she said.
That fall though, when Joan began attending Kelvin High School, and she was introduced by the teacher to the other students, the other girls couldn’t wait to be her friend, Joan said. This time she was dressed to the nines, she noted – something that has been very important to her ever since, she also observed.
As she noted toward the end of her talk, “I firmly dress the way you want to be treated.”
But from where did get Joan derive her impeccable fashion sense?
“My mother subscribed to the New York Times Magazine. It was the Vogue of the day,” she said.
Sure enough, when she was only 16, Joan got her first job working at the Mirror Room in the Hudson Bay store while she was attending high school.
After attending Kelvin for a couple of years Joan decided to attend the University of Manitoba. (In those days, she explained, you could take Grade 11 at the university.)
As things turned out, however, and as Joan observed, university was not for her.
“I hated it like you can’t imagine,” she said. “When I got 17 in Biology I knew university was not for me.”
So, Joan decided to enroll in the Angus School of Commerce (which was owned by Janice Filmon’s father at the time) where she obtained her diploma in typing and shorthand. “I was a wiz on the Dictaphone,” she noted.
But, she had to find a job after graduating. “I saw an ad for a company called Gunn Garment, which was owned by Harry Silverberg and Dave Kaufman, and which was managed by Max Duboff.”
“I became Max’s secretary and house model,” Joan said. “That’s how I became a model.”
It was during her time at Gunn Garment that Joan was introduced to the man who was to become her husband, Winnipeg Blue Bomber George Druxman.
“Marilyn Trepel called me up and told me someone had seen me at a wedding. Would I like to meet him? He’s one of the Blue Bombers,” Marilyn said to Joan.
As a Bomber wife, Joan was asked to appear on a local television show along with other Bomber wives where they would each be asked to cook a favourite dish.
“I made blintzes,” Joan noted.
As luck would have it, “two guys from Manitoba Sugar saw me and asked me to do a regular cooking show on TV.”
It was while appearing on her own cooking show that an editor of the Winnipeg Tribune asked Joan whether she would like to become food editor of that paper, and shortly thereafter, the fashion editor as well.
The next step in Joan’s career came when she was asked whether she would like to become the fashion coordinator for the Hudson’s Bay Company in Winnipeg, Saskatoon, and Regina, also the manager of the Fashion Room in the Bay.
But, as Joan recalled, “at the time the Bay fashions were all centrally coordinated. I hated them all. I decided to go out on my own.”
Thus began the longest segment of Joan’s varied career: as owner of Joan’s Boutique.
It was no simple matter, however, for a woman to strike out on her own in a business at that time, which was in 1976
Having been divorced from George Druxman (who died in 1999), Joan was mother of three boys at the time: Trevor, Greg, and Adam. Two of the boys were married by then.)
“I wanted to set up in an old house,” she recalled.
“I went to see a bank manager who said to me: ‘I’ll have you know fashion retailing is the riskiest business there is.”
Not one to be discouraged, however, a former classmate of Joan’s from Kelvin, Brian Aronovitch, told her there was a house at 34 Carlton owned by lawyer Ken Houston – who wanted to rent out part of the house.
At the same time Joan was introduced to another bank manager who was supportive of her dream of opening her own boutique.
“I opened Joan’s in 1977,” she observed. “Business just took off. It was bursting at the seams.”
Ever on the eye for another opportunity, it was while out for a walk in the neighbourhood of the Carlton store that Joan said she saw a rooming house for sale at 22 Edmonton.
“It was a tax sale,” Joan noted. And so, in 1979, Joan Druxman opened Joan’s Boutique at her new location on Edmonton, where she was to remain for the next 13 years.
“I gutted it and had clothing and accessories on the first and second floors,” she said, “with a hairdresser on the third floor.”
Ever restless, however, Joan decided to move to Vancouver in 1990.
“I saw things there that weren’t happening in Winnipeg,” she observed, including a very large Japanese population.
Joan opened her first store in Vancouver at the corner of 12th and Granville, but soon she came across a better opportunity at Berard and Granville. She approached a former friend from Winnipeg, Karen Simkin, who had also moved to Vancouver and who had opened a little gift shop.
“I invited Karen to move to that new location with me,” Joan said.
Karen’s husband, Garry Simkin, was fully supportive, and so the two women opened a store that was a combination clothing and gift ware store.
As mentioned though, Joan had taken note of how many Japanese tourists there were in Vancouver. Accordingly, as she explained, “I went to Simon Fraser University and learned how to read and write Japanese” so that she would better ingratiate herself with Japanese customers.
Things were going along well until their landlord told Joan and Karen that he was going to be raising the rent to $250,000 a year. (And remember, this was the 1990s. One can well imagine how exorbitant that amount would have been back then.)
So – another career switch for Joan was in the offing: “I decided I’d like to be an actress,” she observed. At the same time she started doing stand-up comedy (as noted at the beginning of this article.)
Ever eager for new challenges, however, Joan decided to apply for a green card and move to Los Angeles –where she began studying acting while working for Nordstrom’s.
“I also got my California real estate license,” she added.
But this was all before Obamacare, Joan noted. “Medical insurance was costing me $1500 a month.”
Joan decided to move back to Winnipeg where, once again, she opened “a little store.”
In 2020, however, with the onset of the Covid pandemic, Joan found she “couldn’t get stuff from Europe” and, as a result, she had to close her store.
“So, I walked into the cosmetics department of the Bay (Polo Park store) and said, ‘I want to see the Chanel manager.’ “
As luck would have it, that manager happened to need someone at the Chanel perfume counter and Joan was hired on the spot.
Which brings us full circle to where Joan started when she only 16 – working again at the Bay.
“Here I am at the Bay working five days a week – and loving it,” she said. “Without a bank manager, without a landlord, and without the tax man.”
But, as Joan observed, she still dresses to the nines – even though now she takes the bus to work. (It stops right in front of her apartment and drops her off right at work, so why not?)
As she noted though, you can imagine the looks she gets from other passengers who see an immaculately dressed woman getting on their bus every day.
One time, Joan said, her regular bus driver asked her: “Are you a celebrity?”
Joan told him she wasn’t, but one day that bus driver happened to be shopping at the Bay with his wife when he spotted Joan at the Chanel counter and said to his wife: “I know her. She rides my bus.”
That’s Joan Druxman for you – more twists and turns than a Gerry Posner story. Some day she ought to write a book. Hey, there’s an idea for her next career move!
Post script: We were informed that the day after Joan Druxman spoke at the Gwen Secter Centre she was involved in a terrible accident when she was coming out of work at the Bay.. It seems that Joan was caught in the midst of a situation where some young boys had been fleeing the store after having stolen some jeans. One of them ran into Joan, knocking her to the ground – which broke her hip. At last report she had undergone hip replacement surgery and had been released from the hospital.

