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A 35-foot challah in NYC attempts to break a Guinness World Record
(New York Jewish Week) — New York City kitchens are notoriously small. Nonetheless, on Friday Congregation Rodeph Sholom on the Upper West Side unveiled a 35-foot-long challah that they and their partners hope will break a world record.
The gargantuan loaf was made in collaboration with the Jewish Federations of North America and the Orthodox Union with the aim of besting the current record-holder: a challah baked in Australia in 2019 that was just over 32 feet.
The 35-foot challah — braided in Borough Park and baked in New Jersey before being transported to the Reform synagogue — was made in honor of Shabbat of Love, a JFNA initiative that took place on Jan. 19 across North America. JFNA, OneTable, the Orthodox Union and 250 other partner organizations helped Jews organize and host thousands of Shabbat dinners.
“We came up with the idea of doing the Shabbat of Love to uplift people and to communicate the idea that you’re loved for who you are and you’re loved for being Jewish, as opposed to a lot of the messages that I think people are absorbing right now from social media,” said Sarah Eisenman, the chief officer of community and Jewish life at JFNA, who spearheaded the initiative alongside the challah-baking effort.
As for the challah, “I was thinking about what could we do that was a record-breaking, feel-good, prideful thing,” Eisenman said. She had thought about trying to break a record for the world’s largest Shabbat dinner, but realized that the challah would be less complicated and easier to measure.
Eisenman said she reached out to the Orthodox Union for help with logistics and they immediately jumped on board. “They said, ‘Let’s do it,’” she said. “Without the OU, we wouldn’t have been able to do it because they knew who to call right away.”
That call was to Strauss Bakery, a kosher bakery in Borough Park, Brooklyn, who pitched in by creating the dough. Said dough weighed in at more than 200 pounds, and was mixed and braided at the bakery last Thursday night.
A baker braids part of the dough at Strauss Bakery in Borough Park. (JFNA/Vladimir Kolesnikov)
A team assembles the challahs at Strauss Bakery. (JFNA/Vladimir Kolesnikov)
Braiding a 35-foot challah is one thing; baking it is another story: The unbaked challah was then loaded onto an 18-wheeler truck and driven across state lines to a kosher commercial kitchen in New Jersey operated by David’s Cookies, which has a 40-foot long tunnel oven — one of the only places in the tri-state area that can fit a challah of that size, according to Eisenman.
A baker puts on the final touches at David’s Cookies before the challah is loaded into the oven. (JFNA/Vladimir Kolesnikov)
Bakers at David’s Cookies peer into the oven to check on the baking process. (JFNA/Vladimir Kolesnikov)
Unloading the challah from the oven. (JFNA/Vladimir Kolesnikov)
Once the challah was baked Thursday night, it was loaded back on the truck and transported to Congregation Rodeph Sholom, where Eisenman’s children go to school. There, a crowd of dozens of volunteers showed up to help unload the oversized challah. Some spontaneously broke out into song, singing “Am Yisrael Chai” (“The People of Israel Live”) as they maneuvered the challah into the building.
The baking team at David’s cookies. (JFNA/Vladimir Kolesnikov)
Come Friday morning, the challah was finally revealed at an all-school Shabbat assembly for Rodeph Sholom Day School students and their families. Also in attendance was Manhattan Borough President Mark Levine.
“I was shocked it was edible actually,” Eisenman joked, adding that although the bake was “doughy” in parts, community members of all ages were excited to dig in.
Eisenman said the collaboration between the Orthodox Union, the non-denominational JFNA and Rodeph Sholom, a historic Reform congregation with many Israeli members, is “exactly the kind of unifying message we need right now.”
The challah measured 35 feet, 2 inches, Eisenman said. The JFNA and the Orthodox Union are sending the measurements and video evidence to the Guinness World Records this week, and they hope to hear a verdict soon after.
If Guinness accepts the measurements, the challah would break — by several feet — the current record set by Grandma Moses Bakery and the Jewish National Fund chapter in New South Wales, Australia.
The New York-based groups also baked a backup challah that turned out even longer than the challah that was unveiled on Friday — Eisenman said it measured roughly 35 feet, 11 inches but, as it happens, was too long to fit on the wooden planks that transported it from the bakery to the truck. The back-up challah remained in New Jersey, where it was cut up into a dozen three-foot long chunks and donated to all the Moishe Houses in New York City, where the communal residences, designed for Jewish 20-somethings, were hosting their own Shabbat of Love dinners.
“Obviously, right now is a kind of a watershed moment around Jewish identity formation. It’s going to take a little time for the Jewish world to come to terms with what kind of strategies or new initiatives we might need to respond to the moment,” Eisenman said. “In the meantime, we took the approach that we can invest in and create Jewish positive spaces and experiences. We need more of them and we need them now. That is what this is about — building pride, confidence, unity and community.”
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The post A 35-foot challah in NYC attempts to break a Guinness World Record appeared first on Jewish Telegraphic Agency.
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The Media’s Latest Blood Libel: How Distorted Data Turns Terrorists Into ‘Civilians’
Palestinians, displaced by the Israeli offensive, shelter in a tent camp as the Israeli military prepares to relocate residents to southern Gaza, in Gaza City August 17, 2025. Photo: REUTERS/Dawoud Abu Alkas
A joint +972, Guardian, and Local Call article “reveals” that 83 percent of casualties in Gaza since October 7th have been civilians. The shocking headline would be horrifying if true. Except, it’s not.
The concerted effort to smear Israel quickly unravels once the numbers from the investigation are pulled apart and looked at critically.
At the start of the war, the IDF reportedly held a database with an estimated 47,000 Hamas and Islamic Jihad terrorists operating in the Gaza Strip; the IDF worked to keep track of those who were successfully targeted.
By May 2025, the number of positively identified terrorists stood at 8,900. This number was included within the IDF’s broader estimates of more than 20,000 terrorists eliminated at the time.
In May 2025, the Hamas-run Ministry of Health claimed the death toll in Gaza was 53,000. The three news outlets took this (disputed) number and put it next to the known 8,900 terrorist deaths confirmed by Israel.
+972, The Guardian, and Local Call presented the remaining 83% of deaths as civilians. In doing so, these outlets effectively fell for Hamas’ propaganda and obscured the reality of guerrilla warfare in Gaza.
The statistic built was void of the most important context: the number represented only terrorists Israel had already confirmed by name — and ignored the many thousands still under review or not yet identified.
The faulty 83% statistic also only included Hamas and Islamic Jihad, despite other terrorist organizations and independent actors existing in the Strip. In other words, anyone not on Israel’s confirmed terrorist list was automatically counted as a civilian — including unidentified combatants and the thousands of newly recruited members of Hamas, who wouldn’t yet be identified on the IDF’s list.
The IDF, too, acknowledged the flaws in using Hamas’ casualty figures to determine the success of IDF operations over the course of the war, emphasizing that the claims in the article are not only “false but also reflect a fundamental lack of military understanding.”
No, it doesn’t.
The IDF has been able to name and identify 9,000 terrorists out of thousands more it has yet to positively ID.
But @guardian would have to read the article it’s quoting in order to discover that detail… https://t.co/NZOSVYzUTi pic.twitter.com/hfOZoz1Oaw
— HonestReporting (@HonestReporting) August 21, 2025
Being that terrorists in the Gaza Strip deliberately embed themselves in the civilian population by wearing civilian clothing and don’t walk around with a name tag or identity card, it is impossible to know the exact number of terrorists that have been killed during IDF operations.
As of August 2025, the Hamas-provided casualty number stands at 62,000, while the IDF believes it has targeted over 22,000 terrorist operatives.
Despite the flaws in Hamas’ casualty figures — Hamas is well known for routinely inflating the casualty figures, a key element of its propaganda war against Israel — if we are to look at them at face value, the civilian to combatant ratio is an astonishingly low 2:1.
The UN estimates that the average civilian to combatant ratio in urban warfare is 9:1. By attempting to stretch the casualty ratio, +972, The Guardian and Local Call seek to warp reality and falsely accuse Israel of committing genocide.
The article of course elevates Hamas data as accurate, ignoring that it includes natural deaths, deaths caused by Hamas, child combatants and numerous other anomalies. It also falsely asserts Israel accepts the Hamas data even though Israel said it officially does not. 2/ pic.twitter.com/my3cjDNshW
— Aizenberg (@Aizenberg55) August 21, 2025
Not only is it an incredibly impressive feat for the IDF to be able to identify terrorists, but it also sheds light on the war the IDF is fighting. While the media attempts to slander the IDF for deliberately targeting civilians, the IDF is working to maintain precision and minimize civilian harm, going so far as to keep track of combatant deaths where possible.
The data undercuts the headline, banking on readers seeing only the flashy, misleading figure rather than engaging with the full picture.
This is exactly how +972, The Guardian, and Local Call push a narrative that their own reporting can’t back up, and turn selected numbers into a supposed indictment of Israel’s conduct in the war.
The author is a contributor to HonestReporting, a Jerusalem-based media watchdog with a focus on antisemitism and anti-Israel bias — where a version of this article first appeared.
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Belgian Prime Minister Shows Solidarity With Jewish Community, Calls for Caution on Palestinian State Recognition
Belgian Prime Minister Bart De Wever attends a press conference with German Chancellor Friedrich Merz (not pictured), at the Chancellery, in Berlin, Germany, Aug. 26, 2025. Photo: REUTERS/Annegret Hilse
Amid rising antisemitism across Europe and increasing hostility toward Israel from several European governments, Prime Minister Bart De Wever expressed Belgium’s sympathy and respect for the Jewish community this week, honoring the millions of victims of the Holocaust.
During his trip to Berlin on Tuesday, De Wever visited the Holocaust Memorial and left a moving message in its guestbook.
“On behalf of the Belgian government and all people and communities living together in peace in Belgium, I express my deepest sympathy and my respect,” the Belgian leader wrote in a note in German.
“We will remember all the victims. I stand here humbly at this place of remembrance. The Jewish community will always have a home in Europe,” he continued.
Rabbi Menachem Margolin, chairman of the European Jewish Association (EJA), commended De Wever’s remarks and his support for the Jewish community, highlighting his leadership as a model.
“We sincerely thank Prime Minister De Wever for his moving message in Berlin. At a time when antisemitism is once again spreading across Europe, his clear and unwavering statement that the Jewish community will always have a home here is deeply important,” Margolin said in a statement.
“Such leadership not only honors the memory of the six million victims of the Holocaust but also strengthens the sense of security and belonging for Jews in Belgium and across the continent,” he continued.
“We also commend the Prime Minister’s principled leadership on Israel, where he consistently calls for security guarantees and a realistic path to peace. His voice carries moral weight in Europe, and we deeply appreciate it.”
During a visit to the Memorial to the Murdered Jews of Europe in Berlin, Belgian Prime Minister @Bart_DeWever left an important message in the guestbook. Written in German, his note expressed Belgium’s sympathy and respect for the Jewish community and commemorated the millions… pic.twitter.com/ZcuEfKCavi
— EJA – EIPA (@EJAssociation) August 26, 2025
During his visit to Berlin, De Wever met with German Chancellor Friedrich Merz to discuss the recent push by several European countries to recognize a Palestinian state at next month’s UN General Assembly.
At a joint press conference, De Wever stressed that recognizing a Palestine state is only meaningful under strict conditions, warning that doing so without such guarantees would be “pointless and even counterproductive.”
“Hamas must disappear completely, there must be a credible Palestinian Authority, an agreement must be reached on borders, and Israel must receive security guarantees. Without that, recognition makes no sense,” De Wever said.
In Belgium, De Wever’s more cautious approach to Palestinian statehood and support for Israel have fueled clashes within the government, with Foreign Minister Maxime Prévot threatening to block government initiatives if the coalition continues to hinder a firmer stance on Israel and the recognition of a Palestinian state.
“If there is no stronger tone within the government regarding the human rights violations committed by the Israeli government, or if no measures are taken in favor of recognizing Palestine, a major crisis is looming,” Prévot said during an interview with De Standaard.
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Amid War, Olim-Owned Businesses in Jerusalem Thrive, Showcasing Resilience, Community Spirit
Olim gather at JFK Airport, ready to board a charter flight to Israel and begin their new lives in the Jewish state. Photo: The Algemeiner
JERUSALEM — Despite the strains of war and the obstacles of starting over in a new country, businesses in Jerusalem owned by Jewish immigrants are thriving — a testament to resilience, Zionist commitment, and the power of community.
New immigrants, or olim, who make aliyah to Israel face steep challenges even in times of peace, navigating strict regulations, endless permits, and financial hurdles, though the Israeli government offers some support and incentives to promote new businesses.
Aliyah refers to the process of Jews immigrating to Israel, and olim refers to those who make this journey.
In recent years, the road has become even more difficult for entrepreneurs, first with the economic disruption of COVID-19 and now amid the uncertainty of the war in Gaza.
For many olim, launching a business in Israel is about more than entrepreneurship — it’s a way to start a new life, serve their country, build a community, and make a meaningful impact.
Last week, 225 new olim arrived in Tel Aviv on the first charter aliyah flight since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Nefesh B’Nefesh (NBN) — a nonprofit that promotes and facilitates aliyah from the US and Canada — brought its 65th charter flight from New York, which The Algemeiner joined.
Founded in 2002, NBN helps olim become fully integrated members of Israeli society, simplifying the immigration process and providing essential resources and guidance.
In partnership with Israel’s Ministry of Aliyah and Integration, the Jewish Agency for Israel, Keren Kayemeth, and the Jewish National Fund, NBN has helped nearly 100,000 olim build thriving new lives in Israel.
Eager to start their next chapter in Israel, these immigrants bring fresh ideas, culinary creativity, and cultural richness, strengthening the country’s social fabric every day.
Originally from New Orleans, Louisiana, Diana Shapira brought her passion for baking and warm hospitality to Israel, turning her aliyah dream into a popular destination for both locals and tourists.
She and her husband created Infused JLM, located near Jerusalem’s Mahaneh Yehuda Market, blending American and Israeli culture and creating a space that brings people together.
“We want people to see that an oleh’s dream can happen,” Shapira told The Algemeiner. “Even without family and facing many challenges, starting a business in Israel is possible — especially when you have the support of the community.”
“Before we made aliyah, so many people told us it was a bad financial decision. But you have to push past the doubt and keep striving,” she continued.
Another olim-owned business located in Jerusalem, Power CoffeeWorks, has become a favorite destination for coffee enthusiasts across the city.
Owned by Stephanie and Brandon, who made aliyah from Cape Town, South Africa, in 2016 with their four children at the time (now seven), the couple has turned their venture into a hub for coffee lovers and a gathering place for the community.
“We made aliyah because we believed Israel was the best place to raise our children,” Stephanie told The Algemeiner. “Despite all the challenges along the way, it has been an incredible journey.”
Crave, another oleh-owned restaurant in Mahaneh Yehuda, has gained increasing attention with its strictly kosher gourmet street food, blending American, Mexican, and Asian flavors in a way that hasn’t been seen before.
American-born Yoni Van Leeuwen, who made aliyah more than 20 years ago with his wife and eight children, views food not just as a business, but as a way to bring cultures and communities together.
Following the Oct. 7 atrocities, the war in Gaza dealt a harsh blow to Israeli businesses, forcing many to cut hours, adapt operations, and manage shortages.
Yet these olim-owned establishments have shown resilience, proving that passion, creativity, and commitment to the Zionist dream can overcome even the toughest challenges.
Whether by serving comfort food, offering a safe space for neighbors, or organizing fundraisers for soldiers in Gaza and Lebanon, these business owners described a spirit of perseverance deeply rooted in Jewish history.