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A Kanye West impersonator wore a ‘Jewish Lives Matter’ shirt at NY Fashion Week. Why?

(New York Jewish Week) — The internet was flummoxed over the weekend when a photo made the rounds on social media appearing to show Kanye West walking a New York Fashion Week runway wearing a blue shirt reading “Jewish Lives Matter.” 

Could it be that the rapper and fashion designer, who goes by Ye and last fall launched a stream of antisemitic comments, was engaging in teshuvah — Hebrew for repentance — just before the High Holidays begin on Friday?

Don’t hold your breath. The real West appears to be up to his usual antics — crashing a wedding over the weekend in Florence, Italy.

The man wearing the striking blue shirt on the runway Saturday night was actually a West impersonator named Baron Jay Littleton Jr., who goes by “The Kanye Clone” on social media and uses the name Baron Jay in real life.

Jay, who is based in Los Angeles, said it was his idea to wear the “Jewish Lives Matter” shirt while walking at a fashion show at the Conrad New York Downtown hotel in Tribeca for Creators Inc., a social media management company. The show featured the company’s creators and other invited guests.

Originally, Jay said the producers of the show asked him to wear a “White Lives Matter” shirt to recreate West’s viral moment from his own YZY SZN 9 fashion show for his Yeezy collection during last fall’s Paris Fashion Week. That shirt sparked a social media altercation with Sean Combs, the rapper also known as Puff Daddy and Diddy, that touched off West’s stream of antisemitic remarks. 

Jay asked to wear a Jewish Lives Matter shirt instead. 

Jay’s message, he said, was a literal one: “I wanted to convey a message that Jewish lives matter,” he told the New York Jewish Week. “My intention behind it is that each culture can rally around each other.”

All ethnicities matter,” he added. “Black lives matter, white lives matter.”

This was Jay’s first time publicly wearing the shirt, which he sells on his website along with other Yeezy-esque apparel and footwear. On the runway, Jay paired the shirt with loose black pants tucked into black leather boots. He also wore black sunglasses and a black baseball cap with the letters ‘YZS’ on the front, a spoof of West’s “YZY” brand.

“I just thought it was a genius concept,” Andrew Bachman, the CEO of Creators, Inc., told the New York Jewish Week.

“I thought, ‘Screw it, it’s good for a viral moment,’” added Bachman, who is Jewish. “Kanye West has made antisemitic marks, so taking someone who looks identical to Kanye West and making that statement is powerful and thought provoking.” 

Jay’s appearance as Kanye wasn’t the only part of the fashion show that made waves on the internet. Right after Jay walked, Fred Beyer, a YouTuber known for making outrageous prank videos, crashed the runway. Security tackled Beyer just moments after Jay departed, cutting short his time in the spotlight. 

Saturday night’s fashion show was not the first time Jay has imitated West: He told the New York Jewish Week that he has been impersonating the rapper for nearly two decades, since West released his debut album, “The College Dropout,” in 2004. 

“People hire me to do bar mitzvahs, birthday parties, corporate events, meet and greets,” Jay said. “Everywhere I go, I’m getting mistaken as Kanye West.” In fact, Jay appeared as a stand-in for West in the music video for Jewish rapper Drake’s 2015 song “Energy.”

The similarities between the two men don’t stop at looks. Both are 46 years old and hail from the Midwest — West from Chicago and Jay from Detroit. “We are like two different dimensions on the same earth,” Jay told the New York Jewish Week, adding that West has never contacted him about his videos and the two have never met.

After West went viral for his antisemitic outburst, he faced swift backlash, losing a lucrative partnership with Adidas and getting banned from Twitter until Elon Musk bought the platform. Jay said that he lost some gigs because venues did not want to associate with the rapper. 

When asked for his thoughts on Kanye’s recent words and actions, Jay said, “I would like to create a world where different races are wearing each other’s ‘Lives Matter’ shirts,” he said. “Black people wearing ‘Jewish Lives Matter; Jewish people wearing ‘Black Lives Matter’; Asian people wearing ‘Jewish Lives Matter.’”

Though West has used his massive influence to traffic in conspiracy theories, such as saying that the Holocaust did not happen and that “slavery was a choice,” Jay channels his Kanye-like appearance for causes he cares about. “I feel like because I look like Kanye West, I’m at an advantage to spread the message and to fill in the gaps that Kanye West is not able to fill in,” he said.

His day job is serving as the director of the eponymous Baron Jay Foundation, which he founded in 2002 with the aim of empowering underprivileged youth in the Los Angeles area, where he now lives. 

“I really am able to resonate with these kids more and get them to trust me because I look like Kanye,” he said. He said he puts the proceeds he makes doing gigs as Kanye West back into his foundation. 

For now, however, Jay is currently still in New York City, where he will perform Monday night in a “Jay-Z & Kanye West Hip-Hop Legends Tribute Show” at the 333 Lounge in Park Slope. 

On X, the platform previously called Twitter, a screenshot of the outfit is circulating from user Yaakov Langer, a Jewish podcaster whose tweet incorrectly stated that West is the one who wore the “Jewish Lives Matter” shirt. Users joked that the image seemed slightly off. 

This is Kanye East….” one responded. 

“That’s Kanye Ma’arav,” another said, using the Hebrew word for West. 

“I wish this was real,” a third said.


The post A Kanye West impersonator wore a ‘Jewish Lives Matter’ shirt at NY Fashion Week. Why? appeared first on Jewish Telegraphic Agency.

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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War

Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa

Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.

Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.

“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”

GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’

Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.

“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.

“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.

“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.

After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”

RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL

Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”

Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.

“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.

She added: “Maybe there is a chance the war ends at October 7, two years after it began.”

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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests

A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco

Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.

People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.

“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”

Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.

On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.

Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.

On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.

“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.

Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.

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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan

Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas

Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.

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