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Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre
Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas
The German sportswear company Adidas is facing backlash for choosing Bella Hadid to model its new take on sneakers used by athletes at the 1972 Olympic Games in Munich, where 11 Israeli participants were murdered by Palestinian terrorists.
Adidas announced on Monday the release of its iconic SL 72 sneaker, first released in 1972, in five new colorways ahead of the 2024 Olympic Games in Paris. The campaign featured “titans from the world of sport and culture,” including Hadid, soccer player Jules Koundé, rapper A$AP Nast, musician Melissa Bon, and model Sabrina Lan. The running sneaker was originally designed for runners in the Munich Olympics, where 11 Israeli athletes and coaches were killed in a terrorist attack perpetrated by the Palestinian group Black September.
Hadid has a history of criticizing Israel and accusing the Jewish state of colonization, ethnic cleansing, occupation, and apartheid over the Palestinian people. She has claimed Israel perpetrates a “government system suppressing people,” posted on social media about alleged “Palestinian oppression” under Israel, and in 2021 participated in a pro-Palestinian rally where she chanted “From the river to the sea, Palestine will be free,” which has been widely interpreted as a call for the destruction of the Jewish state, which is located between the Jordan River and the Mediterranean Sea. Hadid has also falsely accused Israel of being a “Jewish supremacist” state and claimed “Jesus was Palestinian.”
Adidas was founded by brothers and Nazi party members Adolf and Rudolf Dassler in Germany in 1924.
Ynet, which accused Adidas of displaying “insensitivity” in its collaboration with Hadid, reported that the campaign will not appear in Israel. The campaign has already been criticized by the state of Israel’s official account on X/Twitter and also the watchdog group StopAntisemitism.org.
The Combat Antisemitism Movement (CAM) demanded that Adidas apologize and drop Hadid from the campaign, calling her inclusion “an affront” to the memory of the Israelis murdered at the 1972 Olympic Games.
“For Adidas to choose Hadid, someone who is constantly baiting Jews and attacking the Jewish State, is bad enough, but to have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,” CAM CEO Sacha Roytman Dratwa said in a statement. “We call on Adidas to apologize for this decision and drop Hadid immediately. Otherwise, it will be seen as a direct attack on the memory of the 11 Israelis who were murdered while merely trying to participate in the Olympic Games.”
He noted that the Israeli delegation heading to Paris for this year’s Olympic Games has already been threatened with violence, adding, “Thoughtless actions like this only embolden Israel haters and antisemites.”
Social media users also attacked the German brand for hiring Hadid to be the face of a campaign tied to the deadly Munich Olympics where Israelis were murdered, describing the decision as “simply unbelievable, hypocritical, and disgusting.” One user on X/Twitter, wrote: “Adidas just ruined their name and reputation with one disgusting decision.”
Adar Rubin, from the grassroots movement #EndJewHatred, said, “By partnering with Bella Hadid, a blatant Hamas defender, Adidas has officially shown that they learned nothing from the Kanye West fallout by once again embracing Jew-hatred.”
Rubin was referring to the creative partnership Adidas had with West, who made a series of antisemitic comments in 2022. The brand terminated its eight-year working relationship with the rapper and withdrew his Yeezy line of products because of his remarks. Adidas later began selling its remaining Yeezy inventory and promised to donate a “significant amount” of proceeds to groups that combat hate speech. However, Adidas Chief Executive Bjørn Gulde seemingly defended West last year, saying the rapper “didn’t mean what he said” and that he was not “a bad person – it just came across that way.”
Following widespread backlash, Gulden apologized for suggesting that West, who now legally goes by the name Ye, did not mean the antisemitic comments he made.
The post Adidas Accused of ‘Embracing Jew-Hatred’ for Featuring Anti-Israel Model Bella Hadid in New Campaign Tied to Munich Massacre first appeared on Algemeiner.com.
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Israel Readies for a Nationwide Strike on Sunday
Demonstrators hold signs and pictures of hostages, as relatives and supporters of Israeli hostages kidnapped during the Oct. 7, 2023 attack by Hamas protest demanding the release of all hostages in Tel Aviv, Israel, Feb. 13, 2025. Photo: REUTERS/Itai Ron
i24 News – The families of Israeli hostages held in Gaza are calling on for a general strike to be held on Sunday in an effort to compel the government of Prime Minister Benjamin Netanyahu to agree to a deal with Hamas for the release of their loved ones and a ceasefire. According to Israeli officials, 50 hostages now remain in Gaza, of whom 20 are believed to be alive.
The October 7 Council and other groups representing bereaved families of hostages and soldiers who fell since the start of the war declared they were “shutting down the country to save the soldiers and the hostages.”
While many businesses said they would join the strike, Israel’s largest labor federation, the Histadrut, has declined to participate.
Some of the country’s top educational institutions, including the Hebrew University of Jerusalem and Tel Aviv University, declared their support for the strike.
“We, the members of the university’s leadership, deans, and department heads, hereby announce that on Sunday, each and every one of us will participate in a personal strike as a profound expression of solidarity with the hostage families,” the Hebrew University’s deal wrote to students.
The day will begin at 6:29 AM, to commemorate the start of the October 7 attack, with the first installation at Tel Aviv’s Hostages Square in Tel Aviv. Further demonstrations are planned at dozens of traffic intersections.
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Netanyahu ‘Has Become a Problem,’Says Danish PM as She Calls for Russia-Style Sanctions Against Israel
Israeli Prime Minister Benjamin Netanyahu speaks to the press on Capitol Hill, Washington, DC, July 8, 2025. REUTERS/Evelyn Hockstein
i24 News – Israeli Prime Minister Benjamin Netanyahu has become a “problem,” his Danish counterpart Mette Frederiksen said Saturday, adding she would try to put pressure on Israel over the Gaza war.
“Netanyahu is now a problem in himself,” Frederiksen told Danish media, adding that the Israeli government is going “too far” and lashing out at the “absolutely appalling and catastrophic” humanitarian situation in Gaza and announced new homes in the West Bank.
“We are one of the countries that wants to increase pressure on Israel, but we have not yet obtained the support of EU members,” she said, specifying she referred to “political pressure, sanctions, whether against settlers, ministers, or even Israel as a whole.”
“We are not ruling anything out in advance. Just as with Russia, we are designing the sanctions to target where we believe they will have the greatest effect.”
The devastating war in Gaza began almost two years ago, with an incursion into Israel of thousands of Palestinian armed jihadists, who perpetrated the deadliest massacre of Jews since the Holocaust.
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As Alaska Summit Ends With No Apparent Progress, Zelensky to Meet Trump on Monday
Ukrainian President Volodymyr Zelensky speaks at the press conference after the opening session of Crimea Platform conference in Kyiv, Ukraine, 23 August 2023. The Crimea Platform – is an international consultation and coordination format initiated by Ukraine. OLEG PETRASYUK/Pool via REUTERS
i24 News – After US President Donald Trump hailed the “great progress” made during a meeting with Russian counterpart Vladimir Putin in Alaska on Friday, Ukrainian leader Volodymyr Zelensky announced that he was set to meet Trump on Monday at the White House.
“There were many, many points that we agreed on, most of them, I would say, a couple of big ones that we haven’t quite gotten there, but we’ve made some headway,” Trump told reporters during a joint press conference after the meeting.
Many observers noted, however, that the subsequent press conference was a relatively muted affair compared to the pomp and circumstance of the red carpet welcome, and the summit produced no tangible progress.
Trump and Putin spoke briefly, with neither taking questions, and offered general statements about an “understanding” and “progress.”
Putin, who spoke first, agreed with Trump’s long-repeated assertion that Russia never would have invaded Ukraine in 2022 had Trump been president instead of Democrat Joe Biden.
Trump said “many points were agreed to” and that “just a very few” issues were left to resolve, offering no specifics and making no reference to the ceasefire he’s been seeking.