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Adidas says it will sell off Yeezy shoes and donate proceeds to those ‘hurt by Kanye’s statements’
(JTA) – The sportswear giant Adidas has decided to sell off its remaining inventory of sneakers from Kanye West’s Yeezy brand and donate the proceeds to charity.
The decision comes roughly seven months after Adidas cut ties with West in the face of mounting pressure due to his stream of antisemitic comments. Adidas’ sales of the rapper’s sneakers had accounted for 10% of the company’s annual revenue last year, or roughly $2 billion. That decision left Adidas with $1.3 billion of unsold Yeezy inventory in its possession.
During the company’s annual shareholders meeting on Thursday in Germany, where Adidas is based, CEO Bjørn Gulden pledged that the money would go “to the organizations that are helping us and that were also hurt by Kanye’s statements.”
Gulden did not elaborate on which organizations the proceeds would be directed to, nor if any of them would go to Jewish or anti-hate groups. In response to a Jewish Telegraphic Agency request for comment, Adidas shared Gulden’s comments from the board meeting but did not say which charities it would be donating Yeezy sales to.
Jews were the target of West’s comments last fall. West, who now goes by Ye, promised to “go death con 3 on Jewish people,” professed admiration for Hitler and bragged that he could say antisemitic comments and Adidas would not drop him. In November, the rapper dined with former President Donald Trump and Nick Fuentes, a prominent antisemite, at Trump’s Mar-a-Lago resort in Florida.
Following his comments, statements such as “Kanye Was Right” became a rallying cry for antisemites. According to the Anti-Defamation League, 59 antisemitic incidents that took place from October 11 through the end of 2022 directly referenced West.
Shortly after dropping West, Adidas — which was founded by Nazi Party members — announced a $1 million, four-year partnership with the ADL designed to educate athletes about antisemitism and other forms of bigotry.
The ADL praised Adidas’ plans but told JTA that the company hasn’t said if the ADL will receive a donation from the Yeezy sales. The organization added that it was not advising Adidas on where to direct the sale proceeds.
“This is a thoughtful and caring resolution for the unsold merchandise,” ADL CEO Jonathan Greenblatt said in a statement. “Ye’s antisemitic remarks and abhorrent behavior have resulted in real-world acts of antisemitic hate. Any attempt to turn the consequences of his actions into something that ultimately benefits society and the people he has hurt is most welcome.”
Adidas had agonized for months over how to deal with the Yeezy merchandise, at one point considering simply burning it. That idea was nixed by Gulden on Thursday. “Burning is not the solution,” he told shareholders.
But the company’s Yeezy woes aren’t over yet. Adidas still faces a lawsuit from investors who allege executives knew about West’s “extreme behavior” for years and didn’t end their partnership quickly enough. Last year, amid West’s antisemitic comments, reports emerged that West had openly admired Hitler for years and wanted to name one of his albums after him.
As for West himself, he recently announced that he no longer hated Jewish people after watching Jewish actor Jonah Hill in the 2012 comedy film “21 Jump Street.”
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Italy’s New Jewish Community Leader Sounds Alarm on Rising Antisemitism, Targeted Violence
A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, Oct. 4, 2025. Photo: REUTERS/Claudia Greco
The newly elected president of the Union of Italian Jewish Communities (UCEI) has warned that Jews across Italy are facing a deepening climate of hostility, fear, and targeted violence, sounding the alarm over what she described as a growing antisemitic threat.
During her first press conference on Monday as the newly appointed head of UCEI, the main representative body of Italian Jews, Livia Ottolenghi laid out the priorities of her mandate, highlighting efforts to strengthen Jewish communal life and tackle antisemitism that, she warned, “affects the entire society.”
“My commitment will be focused on consolidating the UCEI’s role as a point of reference for Italian Jewish communities and as an authoritative voice on the national and international scene,” she said. “It is essential that we work together to ensure the continuity, cohesion, and future of Italian Judaism.”
“In Italy, Jews don’t live well,” she continued. “Or rather, we live well only thanks to the police. Schools have bars on the windows, students must be escorted whenever they leave, and from kindergarten to university, we face serious challenges even in the simple practice of our Judaism.”
Ottolenghi added, “It’s far from a peaceful situation. Yet we continue to live our religious and civic lives fully, without fear.”
Previously a professor of Dentistry at Sapienza University of Rome, the 63-year-old Jewish leader warned that the alarming rise of antisemitism in Italian society and the surge in attacks “demands everyone’s attention,” urging both authorities and citizens to take immediate action to protect the community.
During the press conference in Rome, Ottolenghi also praised the Italian Senate’s recent approval of a bill aimed at combating antisemitism, calling it a crucial step for the community and emphasizing the need for continued legislative and societal efforts to combat hatred and protect Jewish life.
“It’s an important law, and we welcome its approval, as we believe it addresses a genuine and pressing need,” she said.
The legislation, which adopts the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, also lays the groundwork for a national strategy against antisemitism, according to the European Jewish Congress. The three-year plan will focus on improving the monitoring of antisemitic incidents, strengthening security for Jewish communities, and promoting educational initiatives in schools.
The strategy further calls for training programs for public officials, the military, and law enforcement, and includes measures both to counter antisemitic hate speech online and to promote awareness of Jewish history and culture.
“Antisemitism is not a concern solely for Jews. It is a structural poison in our society, a direct threat to democratic principles and civil coexistence,” Ottolenghi continued. “The Senate’s consensus — though not as broad as hoped — sends a strong and unequivocal signal: combating anti-Jewish hatred is a shared national priority.”
Addressing growing regional tensions in the Middle East and the war against Iran, Ottolenghi described the situation as “worrying and fraught with unpredictable consequences that we all fear.”
Like most countries across the Western world, Italy has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Across the country, Jewish individuals have been facing a surge in hostility and targeted attacks, including vandalism of murals and businesses, as well as physical assaults. Community leaders have warned that such incidents become more frequent amid tensions related to the war in Gaza.
In November, a pro-Palestinian individual brutally attacked a group of Orthodox Jewish American tourists at Milan’s Central Station, allegedly chasing one of the victims, punching and kicking him, and striking him in the head with a blunt metal ring.
During the attack, the assailant reportedly shouted antisemitic insults and threats, including “dirty Jews” and “you kill children in Palestine, and I’ll kill you.”
In September, a Jewish couple was walking through Venice in traditional Orthodox clothing when three assailants confronted them, shouted “Free Palestine,” and physically attacked them, slapping both.
This incident followed another attack on a Jewish couple in Venice the month before, when a man and his pregnant wife were harassed near the city center by three unknown individuals.
The attackers approached the couple, shouting antisemitic insults and calling the husband a “dirty Jew,” while physically assaulting them by throwing water and spitting on them.
One of the assailants later set his dog on the couple in an attempt to intimidate them before the group stole their phones.
Last month, the Milan-based CDEC Foundation (Center of Contemporary Jewish Documentation) confirmed that antisemitic incidents in Italy almost reached four digits for the first time last year, spiking to record levels.
Of 1,492 reports submitted through official monitoring channels, the CDEC formally classified a record high 963 cases as antisemitic, according to the European Jewish Congress and UCEI.
By comparison, there were 877 recorded incidents in 2024, preceded by 453 such outrages in 2023 and just 241 in 2022.
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One Arrested in Norway Following Car Chase Near Trondheim Synagogue
An armed police officer guards the main entrance to the Norwegian parliament in Oslo, Norway April 3, 2024. Photo: REUTERS/Gwladys Fouche
Norwegian police have arrested one person following an armed operation after a high-speed car chase near the Trondheim synagogue on Thursday evening, in an incident that sparked fear and emergency responses across the area.
Local authorities in Trondheim, a city in central Norway, say the exact circumstances of the incident remain unclear.
According to police reports, the incident began when officers tried to stop a vehicle near the city’s synagogue, but a passenger suddenly jumped out and fled on foot carrying what may have been a bag, while the stolen car sped away.
As the driver fled, a half-hour police chase unfolded, ending near Svorkmo, a village in central Norway, where officers used a spike strip to force the vehicle to stop.
Local media reported that the driver was taken into custody, though authorities have not released further details.
Police continue to search for a second suspect, maintaining a heavy presence around the synagogue with drones, while officers have reportedly been seen wearing bulletproof vests and carrying rifles and protective shields.
As of now, police have started lifting the cordons and scaling back security around the synagogue, which had been secured earlier ahead of a scheduled event.
Officials have confirmed that there is no immediate threat to the public in central Trondheim.
“Everything indicates that no connection can be made between the threat against the synagogue and this incident,” incident commander Karl Småland said.
This latest development comes amid an increasingly hostile climate for Jews and Israelis in Europe, with several Jewish institutions facing targeted attacks as regional tensions in the Middle East escalate and the war with Iran intensifies.
In Norway, police had stepped up security around synagogues and Jewish institutions following the March 8 attack on the US embassy in Oslo.
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Trump Endorses Congressional Candidate Who Made Light of Holocaust, Nazis
Brandon Herrera, a Republican congressional candidate in Texas endorsed by US President Donald Trump. Photo: Screenshot
US President Donald Trump has endorsed Republican congressional candidate Brandon Herrera in Texas, a move drawing renewed attention to controversial past videos in which the firearms influencer discussed owning Adolf Hitler’s antisemitic manifesto Mein Kampf and participated in satirical skits referencing Nazi imagery.
Trump announced his support for Herrera as the Republican nominee in Texas’s 23rd Congressional District, praising him as an “America First” candidate aligned with conservative priorities such as gun rights and border security.
The endorsement comes as Herrera, a 30-year-old firearms manufacturer and YouTube personality known online as “The AK Guy,” faces criticism over resurfaced clips circulated by a Democratic super PAC. In one podcast segment, Herrera said he owned a 1939 English-language edition of Mein Kampf, remarking that he found it surprising that the book was difficult to purchase online while works like The Communist Manifesto and Das Kapital were readily available.
“That’s my copy at my house next to a bunch of the German stick grenades,” Herrera said in the clip, which has circulated widely on social media.
“I got the 1939 edition printed in English, just because I thought it was wild that you couldn’t buy it on Amazon, but you can buy The Communist Manifesto and Das Kapital,”he continued.
Other videos highlighted by critics show Herrera and collaborators parodying scenes from the film Inglourious Basterds, making Holocaust-related puns while shooting firearms, and marching to the German song “Erika,” which dates to the Nazi era.
Herrera has rejected accusations that the material reflects sympathy for Nazi ideology. In public comments responding to the backlash, he said the clips were intended as satire mocking Nazis and argued that critics were taking jokes out of context.
The controversy comes at a particularly sensitive time for Jewish communities and supporters of Israel, as antisemitic rhetoric and Holocaust distortion remain persistent concerns. Jewish organizations have long warned that casual or comedic references to Nazi symbolism risk trivializing the genocidal ideology responsible for the murder of six million Jews during the Holocaust.
Herrera became the presumptive Republican nominee for the border district after incumbent Rep. Tony Gonzales withdrew from the race amid an ethics investigation into allegations that he had a relationship with a staffer who later died by suicide. Gonzales previously repudiated Herrera as a “known neo-Nazi.”
Texas’s 23rd District stretches hundreds of miles along the US–Mexico border and has historically been competitive, though Republicans have held the seat in recent years. Herrera is expected to face Democratic nominee Katy Padilla Stout in the general election this fall. Controversies surrounding Herrera’s past comments have rendered him vulnerable in the district, according to polls. A Democratic PPP poll revealed that 58 percent of respondents indicated concern over Herrera’s ownership of Mein Kampf. The survey results also show Herrera maintaining a narrow lead, 42 percent to 40 percent, over his presumptive opponent.
Trump’s endorsement ensures the race will draw national attention, while the controversy surrounding Herrera’s past content is likely to remain a focal point in the campaign, particularly as Jewish leaders and pro-Israel advocates have criticized rising antisemitism within the Republican Party.
