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Adidas says it will sell off Yeezy shoes and donate proceeds to those ‘hurt by Kanye’s statements’
(JTA) – The sportswear giant Adidas has decided to sell off its remaining inventory of sneakers from Kanye West’s Yeezy brand and donate the proceeds to charity.
The decision comes roughly seven months after Adidas cut ties with West in the face of mounting pressure due to his stream of antisemitic comments. Adidas’ sales of the rapper’s sneakers had accounted for 10% of the company’s annual revenue last year, or roughly $2 billion. That decision left Adidas with $1.3 billion of unsold Yeezy inventory in its possession.
During the company’s annual shareholders meeting on Thursday in Germany, where Adidas is based, CEO Bjørn Gulden pledged that the money would go “to the organizations that are helping us and that were also hurt by Kanye’s statements.”
Gulden did not elaborate on which organizations the proceeds would be directed to, nor if any of them would go to Jewish or anti-hate groups. In response to a Jewish Telegraphic Agency request for comment, Adidas shared Gulden’s comments from the board meeting but did not say which charities it would be donating Yeezy sales to.
Jews were the target of West’s comments last fall. West, who now goes by Ye, promised to “go death con 3 on Jewish people,” professed admiration for Hitler and bragged that he could say antisemitic comments and Adidas would not drop him. In November, the rapper dined with former President Donald Trump and Nick Fuentes, a prominent antisemite, at Trump’s Mar-a-Lago resort in Florida.
Following his comments, statements such as “Kanye Was Right” became a rallying cry for antisemites. According to the Anti-Defamation League, 59 antisemitic incidents that took place from October 11 through the end of 2022 directly referenced West.
Shortly after dropping West, Adidas — which was founded by Nazi Party members — announced a $1 million, four-year partnership with the ADL designed to educate athletes about antisemitism and other forms of bigotry.
The ADL praised Adidas’ plans but told JTA that the company hasn’t said if the ADL will receive a donation from the Yeezy sales. The organization added that it was not advising Adidas on where to direct the sale proceeds.
“This is a thoughtful and caring resolution for the unsold merchandise,” ADL CEO Jonathan Greenblatt said in a statement. “Ye’s antisemitic remarks and abhorrent behavior have resulted in real-world acts of antisemitic hate. Any attempt to turn the consequences of his actions into something that ultimately benefits society and the people he has hurt is most welcome.”
Adidas had agonized for months over how to deal with the Yeezy merchandise, at one point considering simply burning it. That idea was nixed by Gulden on Thursday. “Burning is not the solution,” he told shareholders.
But the company’s Yeezy woes aren’t over yet. Adidas still faces a lawsuit from investors who allege executives knew about West’s “extreme behavior” for years and didn’t end their partnership quickly enough. Last year, amid West’s antisemitic comments, reports emerged that West had openly admired Hitler for years and wanted to name one of his albums after him.
As for West himself, he recently announced that he no longer hated Jewish people after watching Jewish actor Jonah Hill in the 2012 comedy film “21 Jump Street.”
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The post Adidas says it will sell off Yeezy shoes and donate proceeds to those ‘hurt by Kanye’s statements’ appeared first on Jewish Telegraphic Agency.
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Yemen’s Houthis Confirm Launching Attack on Israel for First Time in Current War
Houthi police trooper mans a machine gun mounted on a patrol vehicle at the site of a rally in solidarity with Iran, as the U.S.-Israeli conflict with Iran continues, in Sanaa, Yemen, March 27, 2026. REUTERS/Khaled Abdullah
Yemen’s Iran-aligned Houthis confirmed on Saturday that they had launched an attack on Israel for the first time during the current Israeli-US war against Iran, marking their entry to the conflict and raising the prospects of a broader regional confrontation.
Israel earlier said it was working to intercept a missile from Yemen.
The group said the attack with a barrage of missiles came after continued targeting of infrastructure in Iran, Lebanon, Iraq and the Palestinian territories, adding that their operations would continue until the “aggression” on all fronts ends.
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Inside the ancient Christian theology driving modern antisemitism
Christian influencers like Candace Owens and Tucker Carlson are rallying their followers against Israel — and Jews. And to do so, they’re also weaponizing a centuries-old concept that underlies many strains of Christianity.
It’s called supersessionism, and it’s the idea that Jesus’ existence supersedes all commands, laws and beliefs that came before it. Christians often say that Jesus’ death “fulfilled” God’s commandments, meaning that everything God said to Jews in the Hebrew Bible, all of the covenantal promises and laws, are obsolete.
These views on Israel, and their theological interpretation, collide with a Christian Zionist movement that deeply supports Israel for its own scriptural reasons, believing that Jews must return to Israel to fulfill a prophecy and herald Jesus’ own return.
Yet supersessionism has become a theme in Christian opposition to Israel. We hear it in the words of Carrie Prejean Boller, a recent Catholic convert and a now-former member of the Religious Liberty Commission, a Trump administration council on religious protections. After she used a panel on fighting antisemitism as a platform to declare that her religious convictions prevented her from supporting Israel — and was removed from the commission as a consequence — she doubled down. “The Catholic Church is the True Israel,” Prejean Boller declared in a post on X. “Christians are the spiritual Semites. We are the new people of God.”
Candace Owens, a Christian podcaster who often refers to Judaism as Satanist; avowed white supremacist Nick Fuentes; and right-wing commentator Tucker Carlson have all similarly said that their Christianity prevents them from supporting Israel because Jesus has obviated the need for a holy land. “As Jesus says plainly in the Gospels, I am the Temple. I am the Temple now,” said Carlson in a recent video, explaining his religious opposition to Israel.

These supersessionist Christian influencers have expressed support for Gaza and criticized Israel on political and moral grounds; that part is not religious. But they have also insisted that they must oppose Israel from a religious perspective, because its very existence goes against their belief that Jesus has taken the biblical place of Israel.
In their hands, supersessionism fuels not only opposition to Israel, but explicit antisemitism — Prejean Boller has said that she is incapable of being antisemitic because, she argued, since Catholics are the true Semites, she would have to be discriminating against herself. Owens repeatedly refers to Judaism as the “synagogue of Satan,” an age-old accusation that in rejecting Jesus, Jews have rejected God and become evil.
This ancient and controversial piece of theological history is increasingly becoming a bludgeon against Israel, and Jews more broadly.
The roots of supersessionism
In the supersessionist understanding of Christianity, now, Jesus’ followers — Christians — are the chosen people of God, overriding and replacing the Jews in covenant with God.
Scholar Susanna Heschel has referred to supersessionism as a form of colonization. “Christianity colonized Judaism theologically,” she writes in an essay on supersessionism in Mel Gibson’s The Passion of the Christ, arguing that the newer religion usurped its central theological concepts while “denying the continued validity of those ideas for Judaism.”
The reasons supersessionism emerged as a dominant belief in Christianity are rooted in a complicated history. Christianity arose from Judaism, and Jesus was a Jew. So early Christians put a lot of work into differentiating themselves and their new religion from Jews and Judaism.
“Paul, you know, he did not want Christians to adopt Judaism,” Marcia Kupfer, an independent scholar who researches and writes about supersessionism, particularly in medieval art, told me over the phone. “It would mean that they are turning to the law when they should be just putting their faith in Jesus.”
Much of that differentiation involved rejecting the continued validity of Judaism. While Christians do consider the Hebrew Bible to be part of their holy texts, there’s a reason they refer to it as the “Old Testament” — because, now, it is obsolete, making anyone who continues to follow its teachings in some way backward and no longer in active relationship with God.
“It is this problem of having, in a way, consumed Judaism,” Kupfer said. “It’s part of their Bible. But it has to be preparatory, prophetic, some anticipatory stage to something more complete and true. More spiritual. So it’s at the same time taken over and rejected.”
Who believes in supersessionism?
Today, it can be tough to definitively say what movement thinks what, due, in large part, to the stratospheric rise of Christians who consider themselves non-denominational — and to the linguistics around supersessionism, which some consider to be a negative term, even as others embrace it.
“It often doesn’t get talked about as supersessionism,” said Matthew D. Taylor, a theologian and visiting scholar at the Center on Faith and Justice at Georgetown University. “I don’t know too many Christians who will come out and say: ‘I’m a supersessionist.’”
But, in general, the more doctrinally focused the church — Catholicism, Orthodox, Calvinism — the more likely it is to have historically preached supersessionism; the more experiential churches, such as the non-denominational charismatic movement, are less attached to the ideology and often lean toward endorsing Israel.
Among the sects that have historically preached supersessionism, however, the ideology has been a topic of hot debate since the Holocaust. In recent years, these churches — especially the Catholic church — have made moves to reject the ideology, due to supersessionism’s antisemitic undertones.
Rev. Russell McDougall, director of ecumenical and interreligious affairs at the United States Council of Catholic Bishops, told the Forward that “the church has repudiated” supersessionism “quite clearly,” and admonished Catholic influencers like Owens, Prejean Boller and Fuentes in a letter from the USCCB. He pointed to a 2015 Church document titled “The Gifts and Calling of God Are Irrevocable,” released on the 50th anniversary of another groundbreaking document about Jews, Nostra Aetate.
Nostra Aetate, a portion of the revolutionizing Catholic council known as Vatican II, is lauded for improving church views on Jews. It rejects the belief that the Jewish people bear responsibility for Jesus’ death, and also affirms Christianity’s roots in Judaism. But, while Nostra Aetate sought to improve Catholic respect for Judaism, it still affirms some supersessionist ideas. “Although the Church is the new people of God,” it says, “the Jews should not be presented as rejected or accursed by God.” Jews, in other words, are not hated by God — still, Christians have replaced them as God’s favored children.
The 2015 treatise grapples with this issue at far greater length. It admits that rejecting supersessionism undermines the central beliefs of the Church. “The theory that there may be two different paths to salvation, the Jewish path without Christ and the path with the Christ,” the document says, “would in fact endanger the foundations of Christian faith.” How to excise supersessionism without undermining the church, it concludes, “remains an unfathomable divine mystery.”
The idea that salvation is given by God exclusively through Jesus is so central to church teachings that rejecting supersessionism poses clear contradictions — which is perhaps why modern Christian influencers are returning to it.
The Christian movements that do not preach supersessionism — the charismatic non-denominational movements, Pentecostal Christians, and fundamentalist evangelicals such as Mike Huckabee, the current U.S. ambassador to Israel — don’t resolve the contradictions either.
Many Christian Zionists focus, in part, on a line in Genesis, 12:3, in which God says that those who love Israel will be blessed and those who oppose it will be cursed; Ted Cruz cited this verse to Tucker Carlson in explaining his support for Israel. Others reference prophetic books in the Bible that point to God’s promises around Israel. But they do not necessarily engage with other lines in the New Testament that imply support for supersessionism.
“They’re reading the Bible in a very helter-skelter way,” said Taylor of the charismatics.
Why does any of this matter?
While supersessionism is core to Christian theology, it might seem like a niche debate best left to pastors and rabbis. But, looking at statements from Carlson, Prejean Boller and others, it’s clear that it informs and justifies their politics regarding Israel and Jews at large — even though it has officially been rejected by many churches.
“They’re in many ways rebelling against the past 60 years of Catholic theology, and trying to hearken back to something that they view as more authentic,” said Taylor of the influencers. “So I think that the supersessionist piece is signaling something significant because it’s part of the broader distaste for some of the modernizing shifts within Roman Catholicism.”

Supersessionist beliefs have, for years, driven antisemitism. It is woven into centuries of artistic and cultural portrayals of Jews as backwards, lesser or even Satanic, based on the idea that Jewish practice is defunct and has rejected God. Synagoga, a symbolic representation of Judaism throughout medieval art, is often depicted as blind. The theological precept has also driven attempts to evangelize and convert Jews for centuries, something Christians might not understand as antisemitism but which many Jews see as an attempt to erase Judaism.
Many, many church leaders — Catholic and otherwise — support Israel. Christian Zionists like Huckabee or John Hagee, a preacher who runs the Christian Zionist advocacy group Christians United For Israel, are a major force in the U.S. Some of these groups lean even philosemitic, appropriating Jewish rituals such as blowing the shofar or wearing a tallit into their Christianity. (This is also seen by many Jews as a form of supersessionism and cultural appropriation.)
Still, a growing number of Christians are embracing antisemitism in the name of supersessionism. This theology undergirds the increasingly common argument that some antisemitic beliefs are a fundamental part of Christianity — and therefore that asking Christians to fight antisemitism infringes on their freedom of religion.
Former congresswoman Marjorie Taylor Greene refused to vote for the Antisemitism Awareness Act, saying it would restrict Christian beliefs. Prejean Boller, in the Religious Liberty Commission hearing on antisemitism that resulted in her removal, accused the Jews on the panel of calling all Catholics antisemites. Since then, she has repeatedly rejected accusations of antisemitism and said that they are infringing on her own religious liberty.
This debate — whether or not Christianity embraces or rejects Jews, and how either choice operates theologically — has become a core conflict in American Christianity, and among the right wing in the U.S.
“I think Israel has become a kind of battleground between these folks with the more interventionist kind of Christian Zionist,” said Taylor, “versus this more kind of isolationist, Catholic and Calvinist, supersessionist and antisemitic coalition.”
But even the more philosemitic side isn’t really embracing Jews for their own sake or on their own terms. Though politicians like Mike Huckabee and Ted Cruz cite scripture to justify their support for Israel, it’s an uneasy alliance rooted in Christianity, not Judaism.
For these Christian Zionists, Jews operate as a way to access and experience a form of Christianity that feels ancient and authentic — think Paula White-Cain, Trump’s former spiritual advisor, being wrapped in a Torah by a messianic Jewish “rabbi,” an act of supposed Judaism that no Jew would ever do. For many of them, support for Israel springs out of a scriptural hope for the end times, and the need to gather Jews in Israel to trigger the apocalypse.
“On the American far right, this bifurcation into philosemitism and antisemitism are not opposites,” said Taylor. Instead, he said, they’re “two sides of the same coin — they’re often instrumentalizing Jews for Christian purposes.”
The post Inside the ancient Christian theology driving modern antisemitism appeared first on The Forward.
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We were instant friends. Then came the Israel question.
There’s one thing these days Jewish publications of all stripes seem to agree about: The Jewish future — geographically, politically, spiritually — is Florida. An article last month in the conservative magazine Tablet pondered whether Miami was “the new Jerusalem,” and left-wing quarterly Jewish Currents made the Sunshine State the theme of an entire 2024 issue.
As a Jewish journalist, inveterate spring breaker and friend of a Florida man with a couch for me to crash on, I wanted to see for myself. So last week, with paid time off burning a hole in my swim trunks, I took my talents to South Beach … and spent essentially no time in the Jewish community at all. (Though I did DoorDash banana bread from Zak The Baker.) But just as Jonah could not outrun his destiny, the Jewish future inevitably found me anyway. This happens when you like talking to random people at bars.
I had spent much of the night getting to know an ebullient pair of strangers, Will and Deanna. (Names changed here.) They are best friends and roommates, two Dallas-born transplants chasing careers in fashion design. Both are gay, and neither is Jewish. But we found common ground when Will told me he is religious. As I told Will, I’ve reported extensively on the experiences of queer Orthodox Jews for the Forward (“a really cool Jewish newspaper”). I spoke of the challenges they face, their resilience and their breakthroughs, and Will spoke about bringing his queerness to his faith.
There was something he needed to ask me, though: Had I been reporting on Jewish people where I’m from, or — he ventured nervously — “Israeli Jews”? I told Will I mostly write about American Jews, but that this Jewish issue transcended borders.
Then the real purpose of the question came out. He volunteered his sense of horror about Gaza and related his shock about the circumstances of Israel’s establishment. What he believed about the history was unclear — it was loud in there, and I couldn’t quite make out his claims — but I could tell: I was being tested.
Yes, this did feel like the Jewish future: one in which any conversation about Judaism will become one about Israel or — and this is how I read the question — your Israeli politics. A future in which Jews everywhere, upon identifying themselves as Jews, are asked (or held) to account for Israel’s actions. And, frankly, a future where it is harder for Jews to make friends with non-Jews.
In another context, or a different mood, I might have been put off by the turn our conversation had taken and quit the interaction. But I liked these two old souls. I said to Will that what has happened in Gaza was terrible; as a journalist, I keep my politics close, but this was sticking to facts. And I saved the looming debate over Israeli history for another time. The three of us went back to enjoying the music and yapping about our dreams and nightmares, and when the lights finally came on at the bar, they invited me to meet them for brunch the next day. I said yes.
Part of me wanted to bring Israel up the next day, but at brunch I couldn’t find a place for it. Yet I found there were lots of opportunities to discuss Judaism. I told them about my grandmother’s recent passing, the dignity of Jewish burial rites and the intensity of shiva. We told stories, laughed, got closer: I learned that Deanna had lived in her car when she first moved to Miami, and Will showed pictures of himself in drag. When the food arrived, this fledgling trio held hands and said something like grace.
A couple hours later, we laid down towels on South Beach. Deanna stayed on the shore as Will and I waded waist-deep into the water. Here was my chance to say something about “Israeli Jews,” or invite him to ask me anything he wanted to know about Israel. But what crossed my mind in the ocean was a mitzvah I often contemplate at the beach. “In Judaism,” I explained, “there’s this practice of ritual immersion…” We never did circle back to Israel.
Florida (particularly South Florida) has come to represent the Jewish future because its Jewish community is ethnically diverse and teeming with young people. (It’s also deeply pro-Israel.) Other features seem predictive of everywhere else: Chabad reigns supreme and religious schools are heavily subsidized. The state is also a kind of extremist incubator — see gubernatorial candidate James Fishback; Florida International University’s antisemitic conservative group chat; or the Miami nightclub that played Kanye West’s “Heil Hitler” for conservative influencers — with Jews a prime subject of obsession.
Meanwhile, American Jews should expect to field uncomfortable questions from strangers about Israel and Gaza for the foreseeable future. It might not be fair, but reality rarely is. All we control — besides the weather, media and global financial system, of course — is our reaction.
The post We were instant friends. Then came the Israel question. appeared first on The Forward.
