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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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For many queer Jews, Pride has lost its joy
I noticed something during last year’s Pride that I could not stop thinking about afterward: silence.
Not total silence. Pride events still filled city streets in San Francisco, where I live. Rainbow flags still hung from windows. But many queer Jews I knew had become quieter in subtle, almost imperceptible ways. Some had stopped posting online. Some had withdrawn from political conversations altogether. Others no longer mentioned being Jewish in spaces where that identity had once felt unremarkable.
A few quietly disappeared from communities they had helped build. Invitations were declined. Group chats went unanswered. One friend told me they hesitated before wearing a Star of David necklace to Pride for the first time in years.
At first, I told myself I was imagining it. Then I began hearing the same thing in private conversations: people calculating whether it was safe to say certain things out loud. Wondering whether expressing ongoing grief over the Hamas attack of Oct. 7, 2023 would cost them friendships, belonging or community. Deciding it was easier to remain silent than risk becoming a problem to manage.
I recognized that instinct, because I felt it too.
As a psychologist and psychoanalyst practicing in San Francisco who has facilitated support groups for queer Jews since Oct. 7, I’ve perceived a clear phenomenon: While for years, many queer Jews experienced queer spaces as a refuge, after Oct. 7, that sense of refuge became less certain.
The spaces where we built chosen family, recovered from shame, fell in love, and constructed identities used to be shaped by the belief that vulnerability should not have to be hidden in order to belong.
Now, in some of those spaces, it feels like certain forms of Jewish grief have become socially suspect.
In some spaces, expressing horror at the massacre of Israeli civilians has felt permissible only when immediately qualified or contextualized.
In conversations over the past year, I have repeatedly encountered the same pattern: queer Jews becoming more cautious and less certain about what they could safely say in response to pressure to express grief only in publicly acceptable ways.
Silence can be a form of self-protection. People grow quiet when they sense that emotional honesty may carry steep social costs inside communities they still want to belong to.
Some queer Jews no longer attend events they once loved. Others still attend, but carefully. They edit themselves in real time, measuring how much grief they can express before it becomes unintelligible to others.
None of this is unilaterally true about queer communities, which are not monoliths. And many LGBTQ people feel profound anguish over Palestinian suffering, as do many Jews.
But queer Jews are exhausted. The strain of constant self-translation; the effort of proving that mourning one people does not entail hatred of another; and the vigilance required to navigate belonging that feels increasingly conditional have taken their toll.
The loss of a place where you were supposed to exist without negotiation feels existential. And as each Pride passes, certain griefs intensify as they remain unspoken.
This Pride, I’m thinking less about who will show up than about who will remain quiet once they arrive.
What kinds of silence do communities require in exchange for belonging?
Joshua Simmons is a psychologist and psychoanalyst who serves on the American Psychological Association’s Collaborative of Jewish Psychologists.
The post For many queer Jews, Pride has lost its joy appeared first on The Forward.
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Thomas Massie calls for USS Liberty probe, elevating anti-Israel conspiracy theory to House floor
(JTA) — Republican Rep. Thomas Massie took to the House floor Monday to call for an investigation into Israel’s 1967 attack on an American spy ship, giving new prominence to a decades-old conspiracy theory that has become a touchstone for critics of Israel.
“It’s my great honor, maybe one of the biggest honors of my lifetime, to stand here on the floor and do something that’s 59 years overdue, to recognize the survivors and those who gave their lives on the USS Liberty,” Massie said. “Fifty-nine years ago today when they were viciously attacked by IDF jets and also after that by torpedo boats.”
The attack on the USS Liberty occurred on June 8, 1967, in the midst of Israel’s Six-Day War. The intelligence-gathering ship was stationed off the shore of the Sinai Peninsula during the conflict when it came under attack by Israeli forces, killing 34 crew members and injuring 171 more.
Israel later apologized for the attack, explaining it had mistaken the boat as Egyptian, and paid damages to the United States and the families of the victims. Multiple U.S. investigations, including by the CIA, have since determined that the attack was a mistake.
Still, the incident has become a rallying point for critics of Israel who claim the attack was deliberate and gained more adherents lately as anti-Israel sentiment has swelled. On Friday, Massie cited a host of U.S. military and intelligence officials he said had cast doubt on the outcomes of the U.S. investigations.
“None of these distinguished men think this was an accident,” Massie continued. “They think it was intentional murder by the country of Israel, either as a false flag operation or because they simply didn’t want anybody observing what they were doing that day.”
Massie, who will be departing Congress next year after losing his primary in Kentucky, used the anniversary of the incident to call for Congress to pass a resolution honoring the victims of the attack and for a new investigation into the circumstances surrounding it.
The USS Liberty Veterans Association praised Massie’s remarks in a post on X, writing that it was a story that “NO other member of Congress will even listen to.”
Massie is far from the only critic of Israel to use the attack as broader evidence of Israeli misconduct.
Last year, the far-right influencer Candace Owens interviewed a survivor of the attack and tweeted that there was “perhaps no story that can more enlighten you to the deceitful and despicable nature of the modern state of Israel — and its stranglehold on the American government.”
Florida gubernatorial candidate James Fishback has called for the attack to be taught in schools, and the antisemitic streamer Nick Fuentes has claimed that Israel initiated the attack to “conceal their troop movements.”
During his speech at Amfest in December, conservative pundit Tucker Carlson, who devoted part of his podcast last year to elevating the conspiracy theory that the attack was a false flag operation on the part of Israel, told attendees that asking “why a foreign government tried to sink one of our ships in 1967” does not “make you an antisemite.”
Oren Segal, the ADL’s vice president of counterextremism and intelligence, told the Jewish Telegraphic Agency that his organization had been concerned about the “normalization” of Carlson’s views, including his rhetoric on the USS Liberty attack.
“No one’s been a bigger boon to the USS Liberty conspiracy of late than Tucker Carlson,” Segal said.
Following Carlson’s remarks at Amfest, the annual conference of the right-wing group Turning Point USA’s, the ADL denounced conspiracy theories about the attack that it said had swirled for decades.
“Despite official findings that the attack was a tragic case of mistaken identity, these narratives continue to be amplified by actors seeking to inflame distrust and undermine U.S.-Israel relations,” the ADL said in a post on X.
At the conference, the Jewish pundit Ben Shapiro was also asked about the attack by an audience member, and responded that “the vast majority of people who bring this up are doing so to suggest that Israel deliberately attacked an American ship because Israel deliberately wants to harm America.”
Some of Massie’s fellow critics of Israel praised him for bringing up the incident on the floor of Congress on Monday.
“Thank you Thomas Massie for recognizing the heroic members of the USS Liberty, which was attacked by Israel, where 34 crew members were killed and 174 were wounded,” tweeted Marjorie Taylor Greene, the former member of Congress. “Why did our ‘greatest ally’ attack us??”
Other right-wing figures, including at least one member of Congress, criticized Massie’s gambit.
Rep. Dan Crenshaw of Texas tweeted that he had previously believed that Massie was “standing on heartfelt principles and had intellectual backing” even as they did not always agree.
“But comments like this make me question his authenticity,” Crenshaw wrote. “The USS Liberty incident is a tragic one, but it’s an incident with a clear conclusion if one uses any objective analysis of the facts. … Perhaps we are simply witnessing another example of the irresistible incentive to jump on the bandwagon of grifters that guarantee you a specific kind of social media audience and attention that ultimately results in profits.”
Adam Mossoff, a former legal fellow of the right-wing Heritage Foundation, took aim at Massie’s address in a post on X, writing that the Kentucky Republican had “fully gone down the rabbit hole of antsemitism and Jewish conspiracy theories — via the modern American antisemite’s favorite boogeyman, Israel.”
“For the American woke left and woke right, the USS Liberty is the equivalent of the Dreyfuss Affair in France,” Mossoff wrote. “It’s the cause celebres of nationalism and bigotry in which history’s greatest villains — the Jews — can be smeared again with nefarious and evil motives.”
This article originally appeared on JTA.org.
The post Thomas Massie calls for USS Liberty probe, elevating anti-Israel conspiracy theory to House floor appeared first on The Forward.
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Tribeca Festival denounces pro-Israel celebrities’ red-carpet jokes about Israeli dog rape allegations
(JTA) — The Tribeca Festival has denounced jokes alluding to allegations of rape against Israeli prison guards made on the red carpet by the comedian and actor Elon Gold and pro-Israel influencer Lizzy Savetsky.
The two Jewish figures made the jokes at the world premiere of Gold’s new film “The Wedding Entertainer (The Tale of Moishe Badhan)” on Thursday, and Savetsky included them in a highlights reel that she posted to Instagram on Friday.
In the reel, Gold notes that it’s significant that the Tribeca Festival, one of the most prestigious film festivals in the world, included a movie that was made in Israel. The implication was that at a time of surging anti-Israel sentiment, he would not have expected films with an Israeli connection to be admitted.
Then he joked about his time in Israel: “I was only raped by two Israeli dogs.”
Savetsky responded, “I thought they only raped Palestinians.”
“No,” Gold answered, laughing. “I got also a dog.”
The pair were alluding to allegations of sexual abuse by Israeli prison guards against Palestinian prisoners that The New York Times columnist Nicholas Kristof surfaced in an opinion column last month. One of the most sensational claims, which Israel rejected along with all the others, was that Israeli prison guards use dogs to rape prisoners.
After the comments drew criticism online, the Tribeca Festival said in a statement Saturday that it “unequivocally condemns the offensive and unacceptable remarks” made by Savetsky and Gold.
“Sexual violence and human suffering should never be mocked or minimized,” the festival said. “The comments do not reflect the Tribeca Festival’s values, and we regret the hurt and offense they have caused. We have not been able to reach the filmmakers.”
Pro-Israel activists have condemned the column, Kristof and the newspaper for airing the allegations against Israel, and Israeli Prime Minister Benjamin Netanyahu threatened to sue the newspaper over the claims.
In an Instagram video response to a New York Times reporter asking for comment over email, Savetsky compared the allegations made in Kristof’s column to an antisemitic blood libel.
In a comment to the Jewish Telegraphic Agency, Savetsky denied that the jokes she made on the red carpet were “about rape” as the festival alleged.
“It was a joke mocking the NYT story with a horrific blood libel,” she said in a message to JTA. “Any other interpretation is ridiculous and a deflection from the actual issue here which is irresponsible journalism meant to villainize Zionists. Comedy and the arts have always been used to address real issues—the issue here should not be dog rape, which is biologically impossible, it should be the blood libel spread by the NYT.”
She added, “I stand by it with no regrets. The outrage only exposes how the press and those poisoned by anti-Israel propaganda will twist anything to blame the Jews … even when it means justifying a story with zero evidence about something biologically impossible.”
Gold, who also served as executive producer on the film, did not respond to JTA’s request for comment.
“The Wedding Entertainer (The Tale of Moishe Badhan)” is an Israeli comedy about a Hasidic ex-comedian who re-enters the comedy world after a battle with addiction to earn enough money to marry off his daughter.
This article originally appeared on JTA.org.
The post Tribeca Festival denounces pro-Israel celebrities’ red-carpet jokes about Israeli dog rape allegations appeared first on The Forward.
