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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The Silence on Tucker Carlson’s Rhetoric Is Dangerous
Tucker Carlson speaks at Indiana University in Bloomington, Indiana, Oct. 21, 2025. Photo: Gage Skidmore/ZUMA Press Wire via Reuters Connect
For the better part of the last two months, I have sat across the table from senior officials at the US State Department and the Department of Justice. Our conversations centered on one issue: how to confront the alarming rise of antisemitism in the United States.
As Chairman of the World Jewish Congress, this work is central to my mission, and what I witnessed in Washington was both serious and heartening. The meetings reflected an administration that, at least within the departments I visited, is approaching antisemitism with an intensity and clarity of purpose that has not always been present in Washington.
At the State Department, for example, officials briefed me on their efforts to address antisemitism on university campuses and in other sectors of American society. For years, as a member of the Conference of Presidents, I visited that same building and left with the unmistakable impression that hostility toward the Jewish community still lingered in its halls. This time, the shift was unmistakable. The institution is changing, and that change matters.
It is precisely because of this progress that the current silence regarding Tucker Carlson’s rhetoric is so troubling.
In my view, Carlson has increasingly embraced themes that echo extremist or white-nationalist narratives, including giving a platform to figures such as Nick Fuentes, whose openly antisemitic positions are well documented.
Carlson has questioned the loyalty of Jews and Christian Zionists, and has — in my assessment — amplified sentiments that undermine the safety and standing of Jewish Americans. These are not merely policy disagreements; they are messages that, intentionally or not, legitimize bigotry.
What concerns me even more is the reluctance of political leaders, many of whom have long been genuine friends of the Jewish people, to call this out with the urgency it deserves.
Carlson’s influence on the political right is significant, and ignoring this trend risks allowing antisemitic tropes to migrate from the fringes into the conservative mainstream. If that happens, it will do profound damage not only to American Jews, but also to the conservative movement itself.
The fight against antisemitism cannot be selective. It cannot stop at the water’s edge of partisan convenience. If government officials are prepared to confront antisemitism within international institutions, academia, or foreign governments, they must also be willing to address it when it emerges from figures with large domestic audiences.
Elie Wiesel wrote, “We must always take sides.” My own family — grandparents, cousins, aunts, uncles — were murdered in the Holocaust while too many remained silent. The consequences of silence are not abstract to me.
America is not Europe in the 1930s. But history teaches that hateful ideas take root when they go unchallenged. Carlson’s rhetoric, in my judgment, crosses a line that no one committed to the security of the Jewish people — or to the health of American democracy — can afford to ignore.
At a moment when the Federal government is showing a renewed seriousness in combating antisemitism, it is time for political leaders across the spectrum to speak with equal clarity. “Never again” must be more than a memory; it must be a principle we are prepared to defend in real time.
J. Philip Rosen is chairman of the World Jewish Congress, American section. He has been a Jewish activist for most of his life and is currently a Board member of Yeshiva University and JINSA, and is Vice-Chairman of the Republican Jewish Coalition.
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What’s Really Behind Attacks on AIPAC?
AIPAC CEO Howard Kohr speaking at the annual AIPAC Policy Conference in Washington, D.C., March 2, 2020. Photo: AIPAC.
In the age of websites tracking “pro-Israel money” and politicians questioning American support for Israel, one claim has become a rallying cry: AIPAC should register as a foreign agent. It’s repeated so often that many accept it as fact. But repetition doesn’t make something true, and this claim reveals more about the accusers than about AIPAC.
The Foreign Agents Registration Act (FARA) requires registration by those who act “at the order, request, or under the direction or control” of a foreign entity while engaging in political activity on that entity’s behalf.
Notice what’s required: not merely sympathy with a foreign country or advocating for policies that benefit it, but actually operating under its direction or control. This crucial distinction is what AIPAC’s critics ignore.
If the Department of Justice, which has dramatically ramped up FARA enforcement since 2016, believed AIPAC met the legal threshold, it would be an obvious target. Yet the DOJ hasn’t pursued AIPAC. Professional prosecutors evaluating the actual legal standards apparently don’t find the case compelling. But that hasn’t stopped the pundit class.
The claim that AIPAC operates under Israeli government control crumbles under scrutiny. DOJ guidance asks whether an organization acts independently or as “an agent or alter ego of the foreign principal.” The evidence overwhelmingly supports AIPAC’s independence.
When Isaiah “Si” Kenen founded what would become AIPAC in the 1950s, he described the idea that he was an Israeli “agent” as ludicrous, pointing to constant disagreements with Israeli diplomats. When the US planned to arm Iraq, Israeli diplomats wanted to immediately campaign for arms to Israel. Kenen disagreed, arguing that opposing arms to the entire region was the better strategy.
During the Oslo Accords, AIPAC publicly supported the agreement while internally opposing Israel’s request to send US aid directly to Yasser Arafat, insisting instead that it go to Palestinians more broadly with proper monitoring.
These aren’t the actions of an organization under foreign control. They’re the actions of an independent American organization whose members at times disagree with Israeli policy and advocate for their opinion of what’s best.
Organizations like the United States India Political Action Committee (USINPAC) operate nearly identically to AIPAC. Founded in 2002, USINPAC helped secure the landmark 2008 US-India Civil Nuclear Agreement. Additionally, a 2009 Foreign Affairs article stated that “the India Lobby is the only lobby in Washington likely to acquire the strength of the Israel lobby.”
Yet when you search for “FARA” and “USINPAC” together, you find essentially nothing. Meanwhile, countless articles, entire books, and dedicated websites exist solely to “expose” AIPAC and its alleged foreign agent status.
This isn’t about legal analysis. It’s about targeting one ethnic lobby while giving identical organizations a pass. Irish, Armenian, and Cuban lobbies have all shaped American foreign policy throughout our history. AIPACis targeted because its members are Jews.
What if AIPAC did register under FARA? According to FARA specialist Matthew Sanderson, it would mean filling out a few extra documents with essentially no practical effect.
AIPAC already operates under the Lobbying Disclosure Act, requiring extensive public disclosure: lobbying expenditures, specific issues and officials lobbied, lobbyist identities, funding sources, and political contributions.
Since AIPAC doesn’t accept money from foreign entities, the FARA funding disclosure forms would be blank. Since it doesn’t lobby under foreign control, it wouldn’t need to file interpersonal disclosure documents detailing who it contacted or announce itself as a foreign agent during lobbying calls — requirements that only apply when an organization operates as an extension of a foreign principal. The only potential requirement might be labeling some materials as coming from a “foreign agent,” but in today’s climate, where everyone already has opinions about AIPAC, this would have a negligible impact.
If FARA registration would change nothing practically, why does this matter?
First, truth matters. The claim is false. When bad-faith actors misrepresent AIPAC’s history as sinister subterfuge, often with antisemitic overtones reminiscent of The Protocols of the Elders of Zion, capitulation legitimizes their framing.
Second, selective scrutiny reveals troubling double standards. The vast chasm between scrutiny of AIPAC versus identical organizations, suggests factors beyond legal analysis drive this narrative. When the campaign focuses overwhelmingly on the Jewish State’s supporters while ignoring others, we should call it what it is.
Third, FARA’s ambiguity makes it a potential weapon. A statute so broad it could require registration for “routine business activities” becomes dangerous when applied selectively based on political preferences. This sets a disturbing precedent.
AIPAC is an American organization, funded by Americans, run by Americans, advocating for what its American members believe serves American interests. That some disagree doesn’t make it a foreign agent. It makes it a lobby, like hundreds of others in Washington.
The next time someone claims AIPAC should register as a foreign agent, ask: Where’s the evidence of foreign control? Why don’t they make the same claim about similar organizations? And why aren’t DOJ prosecutors, who’ve ramped up FARA enforcement dramatically, pursuing this supposedly obvious case?
The answers reveal this isn’t about law. It’s about politics — and prejudice.
Alexander Mermelstein, a recent USC graduate with a Master’s degree in Public Policy and Data Science, is an aspiring policy researcher with a focus on Middle East affairs and combating antisemitism.
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Arab Israelis Enjoy the Rights of Democracy — The Same Can’t Be Said for Citizens of Other Middle East Countries
A general view shows the plenum at the Knesset, Israel’s parliament, in Jerusalem. Photo: REUTERS/Ronen Zvulun
On October 13, the Israeli Knesset met to mark a ceasefire agreement between Hamas and Israel that included the release of Israeli hostages held by Hamas. Prime Minister Benjamin Netanyahu spoke first, for 30 minutes. Yair Lapid, representing the Opposition, spoke next, for 15 minutes. Then, President Donald Trump delivered a largely extemporaneous speech lasting a little more than an hour.
A few minutes into President Trump’s address, there was a disturbance, a common feature of Knesset sessions. Two elected members of the left-wing party, Hadash — Ofer Cassif, an Israeli Jew, and Ayman Odeh, an Israeli Arab — held up signs saying “Recognize Palestine.” After a few moments of shouting, the two were removed from the Knesset chamber. (Note: They were not arrested. They continue to represent their constituency in the Knesset.)
This kind of democracy and dissent would not be possible anywhere else in the Middle East or North Africa. None of the 22 states in the Arab League operate on the basis of free and open elections, and respect for civil liberties and fundamental political freedoms.
Indeed, several of these countries (Iraq, Syria, Lebanon, Yemen, Somalia, Sudan, and Libya) fit the category of “failed states” — unable to carry out fundamental functions, such as controlling borders.
Since 2006, the influential British news and business magazine, The Economist, has published a comprehensive annual Democracy Index, which analyzes in detail the democratic processes in 167 countries around the world. Based on 60 numeric scores, the rankings include five categories: electoral process and pluralism, functioning of government, political participation, political culture, and civil liberties.
Countries are divided into one of four regime types: full democracies, flawed democracies, hybrid (partially democratic) regimes, and authoritarian regimes.
The Democracy Index for 2024 lists 25 full democracies, 46 flawed democracies (including countries such as Israel, the US, France, and Italy), and 96 hybrid or authoritarian regimes. The Index gives an authoritarian score for Palestine.
A color-coded map of the world accompanies the Index report. Full and flawed democracies are dark blue and pale blue, respectively, while hybrid governments are yellow. Authoritarian countries appear light to dark brown.
Israel is not even visible from a quick glance at the map. To see Israel, one must either adjust the magnification of the computer image or use the “pinch to zoom” feature available with many devices. Only then does a little island of blue become visible amid a vast sea of brown.
In fact, the only Arab people in the Middle East or North Africa who have experienced what it is like to live in a democracy are the more than two million Arab citizens of Israel.
In a blog he wrote in The Times of Israel, Bassem Eid, a Palestinian activist and writer who monitors human rights abuses by Hamas and the Palestinian Authority, writes that, as in other western democracies, Israeli Arabs “can vote in elections, own businesses, work, speak, and worship freely, wherever in Israel they call home.” To Eid, Israel is the best place to be an Arab.
Meanwhile, Ayman Odeh, leader of the Hadash party (yes, one of the Knesset members ejected during the Trump visit) has been working to establish a unified slate of Arab parties (a Joint List) in preparation for the next Israeli election. A unified party would energize Arab voters, increase the community’s political influence, and possibly lead to Arab participation in the government, as was the case during the short-lived Bennett-Lapid coalition that preceded the current Israeli government.
The Arab people of Israel know that Israel is a thriving, diverse, and democratic country, and that it includes a thriving Arab population. Or, as Bassem Eid puts it, Arabs have been fortunate to call Israel home.
Jacob Sivak, a Fellow of the Royal Society of Canada, is a retired professor, University of Waterloo.
