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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Art theft, angels and neo-Nazis force a reckoning with the past in ‘The Tavern at the End of History’
Tavern At The End of History
Morris Collins
Dzanc Books, 326pp, $27.95
In Morris Collins’ novel about two directionless adults on the hunt for a famous work of art presumed to have been stolen during the Holocaust, one character theorizes that “the only way towards a moral life” is to let go of the past. But Tavern At the End of History a follow up to Collins’ debut novel — the post-colonial thriller Horse Latitudes — is all about remembering, even that which is painful, and reckoning with it.
When readers are first introduced to Jacob, his inappropriate remarks to a student have cost him his professorship and his marriage, and he’s become an alcoholic. At a park in Brooklyn, he meets Baer, an impoverished Orthodox man living in a ramshackle apartment with only a fat orange cat to keep him company. As it turns out, they are both connected to the disgraced Kabbalah scholar Alex Baruch.
After meeting Baruch at a conference in Berlin, Jacob became a devoted follower. Even after Baruch was exposed for lying about being a German Holocaust survivor, Jacob remained loyal and has agreed to meet with Baruch at his sanitarium in Maine the same weekend Baruch plans to auction off a sketch by the deceased Jewish artist Alexander Lurio.
Baer reveals that the sketch had belonged to his family before the war, but, he says, it was confiscated by the Nazis. Jacob agrees go to Maine and look for the sketch with Baer’s cousin Rachel, an art historian still reeling from her husband’s suicide after she helped him leave the Orthodox community. But art isn’t the only interesting thing on Baruch’s private island. There are neo-Nazis, an erotic statue garden, otherworldly entities, and an eccentric group of Jews, although it’s unclear if they are fellow visitors of the sanitarium or patients.
Jacob, Rachel, and the other Jews at the sanitarium are incessantly haunted by the past — for Baruch, this becomes literal, when a friend he presumed had died in the Holocaust appears at his doorstep. The oddball group spends their five days in Maine, primarily telling stories about their trauma, all linked to the Holocaust either through their own experiences or those of their parents. It may be doubtful that there is any sense to be derived from tragedy, but they try their very best.
For Baruch, this means trying to justify lying about his past and doing unspeakable things to make his life easier. Jacob funnels his confusion into philosophical debates about how — or even if — the Holocaust and Israel should be understood in relation to one another. Rachel seems to believe misfortune can be rectified as she hunts for the stolen Lurio sketch.
The book often veers into unsettling territory, sometimes painting overwhelmingly disturbing scenes from the Holocaust, but Collins’ illustrative writing keeps the story engaging, even in its bleakest moments. His world-building is so convincing it’s almost incomprehensible that the Lurio works are fictionalized. Even the enigmatic Alex Baruch and the fake writings Collins “quotes” from feel real.
Because the book takes place in 2017, some of its musings on Israel and antisemitism feel less jarring than they could be. The characters watch the Charlottesville Unite the Right rally on the television, scenes that could now easily be substituted with more alarming images of government officials cozying up to neo-Nazis. The discussions about the Holocaust and Zionism feel less edgy than they may have almost a decade ago, as so much new scholarship questioning the role of memory and trauma in the creation of Israel has come out.
The book ends with some ambiguity about what exactly transpires on the island and how our characters will be able to move on. Still, Collins crafts a compelling art mystery, buttressed by a tale of a group of lost souls trying to find meaning in a world that sometimes feels hopeless.
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Netanyahu returns to Washington — this time to shape a deal with Iran, not fight one
When President Donald Trump and Israeli Prime Minister Benjamin Netanyahu meet at the White House today – their 6th meeting in the U.S. in the last year – their discussion will focus on a shared commitment to confronting the Iranian nuclear threat, but the stakes are different for each of them.
For Trump, a nuclear agreement could cement his legacy as a peacemaker, perhaps even earn him a long-coveted Nobel Peace Prize. For Netanyahu, a deal could bolster his political standing back home in a difficult election year.
In 2015, when President Obama was on the verge of signing a nuclear deal with Iran, Netanyahu cast himself as the indispensable interpreter of the Iranian threat to Washington, as he has again. But back then, Netanyahu came to publicly oppose what he called “a very bad” Iran deal, pushing back against the U.S. president. Now, he is visiting the White House with the hope of shaping U.S. policy on Iran, not challenging the president.
Trump has described the first round of discussions with Iran as “very good,” even as U.S. aircraft carriers and other military assets build up in the region. He has insisted that Tehran is “wanting to make a deal very badly.” Israel, for its part, has made clear that any agreement must go beyond limits on uranium enrichment and also address Iran’s ballistic missile program and its network of regional proxies – Hamas, Hezbollah, the Houthis – that have been attacking Israel.
Netanyahu has said he plans to present the president with Israel’s approach to the nuclear talks led by Trump’s close advisers, son-in-law Jared Kushner and Mideast envoy Steve Witkoff.
Netanyahu is betting that intimacy equals influence. That being the leader who shows up in person — again and again — ensures Israel is not outflanked as decisions are made. Last June, that strategy appeared to pay off. Netanyahu launched a charm offensive aimed at drawing Trump into a more active role in dismantling Iran’s nuclear program. If talks fail, Trump could act again. “Either we will make a deal, or we will have to do something very tough like last time,” Trump told Axios.
But the frequency of these meetings also reflects some vulnerability. It showcases a prime minister who cannot afford distance and disagreement with the White House.
The domestic clock is ticking
The longest-serving Israeli leader is facing a real risk that Israel’s legislature, the Knesset, will dissolve in the coming weeks if his coalition fails to resolve the explosive issue of military conscription for Haredi yeshiva students. The Haredi parties have threatened to vote against the budget ahead of the March 31 deadline — a move that would trigger elections as early as June.
If Netanyahu emerges from the White House visit with rhetorical alignment or symbolic support, he could buy himself time and political oxygen.
These gestures matter for Israel, where the education minister, Yoav Kisch, has formally invited Trump to attend the Israel Prize ceremony on Independence Day in Jerusalem to receive the prestigious award for a “Unique Contribution to the Jewish People.” Israeli officials have also invited him to participate in the annual torch-lighting ceremony, one of the most emotionally charged moments on the Israeli civic calendar.
If Trump accepts the invitation and travels to Israel again, it would be a political gift of the highest order. For Netanyahu’s supporters, that imagery could energize turnout and blunt opposition momentum. For undecided voters, it reinforces a familiar argument: Whatever Netanyahu’s flaws at home, replacing him would risk destabilizing Israel’s most important relationship abroad and its closest ally in any confrontation with Iran.
But Trump’s current position on Iran may still cross Netanyahu’s red lines. And Trump has shown before that he is willing to act unilaterally, even without backing from allies.
Still, he is very popular in Israel, and that benefits Netanyahu. A new survey by the Jewish People Policy Institute showed that 73% of Israelis rate Trump as a better-than-average U.S. president for Israel’s interests and 54% of Jews in Israel view Trump as one of the best presidents in U.S. history.
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5 things to know ahead of the Trump-Netanyahu meeting
President Donald Trump and Israeli Prime Minister Benjamin Netanyahu are set to meet at the White House Wednesday in a highly anticipated discussion. The primary focus of the meeting is expected to be the ongoing negotiations between the United States and Iran, particularly regarding Tehran’s treatment of protesters and the possibility of a renewed agreement on Iran’s nuclear program.
But it also comes amid intensifying debates over U.S. military assistance to Israel, eroding bipartisan support for that aid, and recent controversial Israeli moves in the West Bank, all of which could shape the conversation.
How US military aid to Israel works
U.S. military aid to Israel has long been governed by a 2016 memorandum of understanding under which Washington pledged $38 billion in assistance over a decade — $33 billion in military grants and $5 billion for joint missile defense programs. Israel receives roughly $3.8 billion annually, including approximately $500 million earmarked for missile defense. The agreement is scheduled to be renegotiated in 2028.
Since the outbreak of the Gaza war on Oct. 7, 2023, Congress has authorized at least $16.3 billion in additional aid. The flow of funds is subject to congressional review and measures such as the Leahy Law, which bars assistance to foreign security forces implicated in gross human rights violations.
US aid to Israel no longer enjoys the bipartisan support it once did
Amid the Gaza war and the rise of a U.S. anti-war, pro-Palestinian movement, American public support for Israel has declined significantly across both major parties.
A 2025 Pew Research Center study found that only 24% of Americans under 30 view the Israeli government favorably, compared with roughly half of those over 60. Among Republicans, negative views of Israel increased from 27% in 2022 to 37%, while among Democrats the rise was steeper — from 53% to 69%. Nearly 4 in 10 adults under 30 believe the U.S. provides “too much” aid to Israel, compared with one-third of adults overall.
The debate over U.S. aid to Israel played a significant role in last week’s Democratic congressional primary in New Jersey. A super PAC associated with the pro-Israel lobbying group AIPAC spent more than $2 million on negative ads that helped fuel the defeat of former Rep. Tom Malinowski, who describes himself as pro-Israel but who drew AIPAC’s fire because he is opposed to unconditional aid.
Why Netanyahu wants to reduce U.S. military aid
In recent weeks, Netanyahu and other Israeli officials have publicly expressed a desire to reduce Israel’s dependence on U.S. military assistance. Netanyahu has said he hopes to “taper off” U.S. aid over the next decade and has indicated that he does not intend to seek a full renewal of the 2016 agreement.
This push is rooted in frustrations during the Gaza war, when several allies, including the Biden administration, temporarily halted or delayed certain arms transfers over concerns that specific munitions could be used in ways that might cause excessive harm to Palestinian civilians. Israeli officials argue that these restrictions constrained Israel’s ability to fight at critical moments.
Israeli leaders also see strategic and economic value in redirecting the billions of dollars currently spent on U.S. weapons toward Israel’s own defense industry. At the same time, declining support for U.S. aid to Israel among both “America First” Republicans and Democrats concerned about Gaza casualties has made the Israeli government increasingly wary of relying on Washington for its long-term defense needs.
On Jan. 28, Netanyahu claimed that what he called an arms “embargo” under former President Joe Biden cost Israeli soldiers their lives — a statement former U.S. officials quickly condemned.
“Netanyahu is both not telling the truth and ungrateful to a president that literally saved Israel at its most vulnerable moment,” said Amos Hochstein, a former U.S. diplomat under Biden. Brett McGurk, who served in senior national security roles under presidents George W. Bush, Barack Obama and Trump, as well as Biden, said the claim was “categorically false.” Former U.S. Ambassador to Israel Tom Nides added: “He is wrong. Biden’s support for Israel has been rock solid, and he provided it at enormous political cost.”
For its part, the Trump administration published its 2026 National Defense Strategy at the end of January, which states, “Israel is a model ally, and we have an opportunity now to further empower it to defend itself and promote our shared interests.”
The meeting’s focus: Iran
Discussions regarding Iran are expected to dominate the meeting. Iran and Israel have long been adversaries, with Tehran openly committed to Israel’s destruction. The meeting comes ahead of months of increased tension between the two nations. During the 12-Day War in June 2025, Israel struck key Iranian military assets, and the U.S., buoyed by prior Israeli military successes, attacked major Iranian nuclear facilities. The present condition of Iran’s nuclear and ballistic missile programs after the strikes is unclear, and Israel remains determined to eliminate the security threat posed by Iran.
Following the outbreak of anti-regime protests in Iran in mid-January, Trump encouraged demonstrators in a Jan. 13 Truth Social post, writing: “Iranian Patriots, KEEP PROTESTING—TAKE OVER YOUR INSTITUTIONS!!! … HELP IS ON ITS WAY.”
Shortly after the post, Netanyahu reportedly urged Trump not to strike Iran, citing fears of a major Iranian retaliation against Israel — an outcome Iranian officials have explicitly threatened. While Trump has repeatedly warned Iran of potential military action over Iran’s treatment of protesters, and moved a fleet of aircraft carrier strike groups to the Middle East, he has emphasized his preference for reaching a diplomatic solution with Iran, particularly focused on the country’s nuclear program.
The Trump administration met with Iranian officials in Oman over the weekend in the hopes that a deal might be struck. With talks expected to continue next week, Netanyahu is now seeking to broaden the scope of any potential agreement between the U.S. and Iran. According to a statement from his office, Netanyahu hopes the Trump administration will push for provisions addressing Iran’s ballistic missile program and Iran’s support for regional militant groups, including Hamas, Hezbollah, and the Houthis, as well as ensuring Iran cannot have a nuclear weapon.
On the sidelines, Israel makes controversial moves in the West Bank
Recent Israeli decisions regarding the West Bank may also surface during the meeting, following announcements on Sunday by Israeli Finance Minister Bezalel Smotrich and Defense Minister Israel Katz of new measures expanding Israeli control over territory in the West Bank presently controlled by the Palestinian Authority. The steps will make it easier for Jewish Israelis to purchase land in the West Bank and could allow Israeli police to demolish homes in areas under PA jurisdiction — moves that would violate the Oslo Accords.
The recent Israeli decisions run counter to explicit Trump administration requests that Israel avoid controversial actions in the West Bank, particularly as Arab states have warned that steps toward annexation could jeopardize their willingness to help manage postwar Gaza or normalize relations with Israel.
Trump told Axios on Tuesday, “We have enough things to think about now. We don’t need to be dealing with the West Bank.” U.S. officials also reiterated Trump’s opposition to Israeli annexation of the territory, stating, “A stable West Bank keeps Israel secure and is in line with this administration’s goal to achieve peace in the region.”
With a potential deal with Iran on the table, U.S. military aid to Israel under growing scrutiny, and Israeli actions in the West Bank complicating regional diplomacy, Wednesday’s meeting comes at a unique moment for the U.S.-Israel relationship. But as past meetings between Trump and Netanyahu have shown, there is a very real chance the meeting could veer off script.
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