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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Musician-ethnographer Michael Alpert to receive Dreaming in Yiddish Award
Michael Alpert, an influential klezmer musician and ethnographer who has played a key role in the global renaissance of Yiddish music and culture, has been selected as this year’s recipient of the prestigious Adrienne Cooper Dreaming in Yiddish Award.
The ceremony will take place at the Dreaming in Yiddish Award Concert during the Yiddish New York festival — the largest annual Yiddish culture festival in the world — in December.
Now in its eleventh year, the hybrid festival brings together a global community for in-person events at Hebrew Union College in downtown New York, as well as online programming via Zoom. The festival includes concerts, workshops, lectures, films, Yiddish classes, dance parties and intergenerational community events.
Adrienne Cooper was a popular Yiddish singer, musician and activist who was integral to the revival of klezmer music. The Dreaming in Yiddish Award supports artists who have contributed to the contemporary Yiddish cultural scene.
Michael Alpert, also known by his Yiddish name Meyshke, received an NEA National Heritage Fellowship — the nation’s highest honor in the traditional and heritage arts — in 2015. He has been a pioneering singer, multi-instrumentalist, ethnographer and educator for over five decades. His award-winning work with ensembles including Brave Old World, Kapelye, Khevrisa and Itzhak Perlman’s In the Fiddler’s House has shaped generations of performers and listeners alike.
A native Yiddish speaker and cultural bridge between East European-born tradition bearers and contemporary artists, Alpert is celebrated both for preserving the roots of Yiddish folk and klezmer music and for composing a new body of Yiddish songs that speak to today’s world.
The Dreaming in Yiddish Award Concert — an evening of music, memories, and celebration — is sponsored by Yiddish New York and GOH Productions. It will take place on Wednesday, Dec. 24, 2025 at 7 p.m. ET at Hebrew Union College and will be livestreamed as well.
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A new documentary humanizes Israeli soldiers. It also alleges war crimes.
“It feels like a betrayal to be interviewed by foreign media,” an IDF combat veteran says. He’s out of uniform, brow furrowed, plucking nervously at his goatee. His name is Yuval Ben-Ari, and he is here — on camera, using his real name — telling us what he saw in Gaza.
Ben-Ari, who served in an infantry unit, is one of nearly a dozen soldiers who appear in Breaking Ranks: Inside Israel’s War, a new documentary from indie production company Zandland which streamed in the U.K. and can be viewed on YouTube. Four of the speakers appear on camera, identified by their real names; the rest are disguised and use aliases. Taken together, their testimonies are a scathing indictment of what Israeli Prime Minister Benjamin Netanyahu has called the “world’s most moral army.”
If their stories are true — and nearly everything the soldiers say has already been corroborated by other media reports — they are describing war crimes as the rule in Gaza, not the exception. Unarmed civilians are shot or bombed as a matter of course. Homes are torched without cause. Humanitarian aid sites are shelled out of sheer resentment. The people telling us this — young men and women who served hundreds of days in the territory over the past two years — are still reckoning with their role in the destruction.
Breaking Ranks is not the first documentary to be made about the war in Gaza, and it will not be the last. But it may be the only one to focus on the targeting of innocent Palestinians while also humanizing Israeli soldiers. The soldiers outline their belief in the IDF and the importance of the mission in Gaza. The film contextualizes the war, showing footage of the atrocities of Oct. 7 and noting that Hamas leaders, too, have been charged with war crimes in international courts. Palestinian casualty figures are provided, the film notes, by the “Hamas-run Gaza health ministry”; the tunnel network, it explains, is used for smuggling and warfare. It does not avoid discussing the 251 Israeli hostages.
Those elements ultimately strengthen the film’s argument about how the war was conducted. They do not, however, soften the accounts that follow. The picture that emerges is one of lawlessness and cruelty, coupled with a tolerance for collateral damage and a lack of accountability that runs counter to the IDF’s “Purity of Arms” statute. Yet that portrait also shows the rank-and-file — not all, but some — resisting the practices of their superiors.
A tank commander (“Daniel,” an alias) recounts a time his commander informed troops he planned to destroy a humanitarian aid building. The unit warned him the building was off-limits, but the commander shelled it anyway. Then — according to the soldier — the commander made up an excuse to justify the attack: “I had an anti-tank weapon pointed at me.”
A member of a different unit tells a similar story: When a man hanging laundry on the roof of a building is deemed a “spotter,” a commander shells the structure, killing and injuring many people inside. “This kind of thing happened every week,” says the soldier telling us this story. “And that’s just my unit.”
A platoon sergeant, using the alias “Yaakov,” tells how a pair of Palestinian teenage boys came to be his unit’s human shields, sent down into Gaza’s tunnels as scouts. The unit’s objections eventually won out — they cited international law — but Yaakov insists the IDF has a policy sanctioning the practice called “Mosquito Protocol.” (The Associated Press published an investigative report on the practice earlier this year; the IDF denies that it uses human shields.)
“I carried out these things,” says Yaakov. “I hope I can find a way to live without feeling shame with every step I take.”
One soldier says his unit once reported killing 112 people over the course of a deployment. Only one of the 112, he said, was even suspected of holding a weapon.

Not all of the soldiers recalling their enlistment in Breaking Ranks regret their participation. We meet Rabbi Avraham Zarbiv, who claims to have invented the tactic of razing entire Gaza neighborhoods, block by block, with a bulldozer. Another, given the alias “Lt. Col. F.,” says he would have happily pushed every Palestinian in Gaza into the ocean, given them snorkels and “let them swim to Egypt.”
Their hawkishness puts the defiance and disillusionment of soldiers like Yaakov in stark relief. And it raises questions as to why the IDF — which says it has launched dozens of Military Police investigations into alleged misconduct by soldiers — has not found more wrongdoing.
Ben-Ari, who admits that after Oct. 7 he was “consumed by rage and a desire to fight and avenge,” has since become a peace activist; he was injured last week in the West Bank, attacked by Israeli settlers, while accompanying Palestinians during the annual olive harvest.
He vows to never return to Gaza. But Ben-Ari will not quit the IDF entirely, either. Toward the end of the film, he says he would answer a call to protect Israel’s other borders because that is what he is trained to do, and because he still believes it’s necessary.
“This separation works for me,” he says. “I totally understand if people would say I’m a hypocrite, but this is my decision.”
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AI has a reputation for amplifying hate. A new study finds it can weaken antisemitism, too.
(JTA) — Every day, it can seem, brings a fresh headline about how AI chatbots are spreading hateful ideas. But researchers tasked with understanding antisemitism and how it can be stopped say they have found evidence that AI chatbots can actually fight hate.
Researchers affiliated with the Anti-Defamation League’s Center for Antisemitism Research trained a large-language model, or LLM, on countering antisemitic conspiracy theories, then invited people who subscribed to at least one of those theories to interact with it.
The result, according to a study released on Wednesday: The users soon believed in the antisemitic theories less, while at the same time feeling more favorable about Jews as a group. And the effects were still strong a month later, even without further engagement with the LLM.
The researchers are hailing the finding as a breakthrough in the quest for identifying actionable strategies in the fight against Jew-hatred.
“What’s remarkable about these findings is that factual debunking works even for conspiracy theories with deep historical roots and strong connections to identity and prejudice,” David Rand, a Cornell University professor who was the study’s senior author, said in a statement.
“Our artificial intelligence debunker bot typically doesn’t rely on emotional appeals, empathy-building exercises, or anti-bias tactics to correct false beliefs,” Rand continued, referring to practices frequently employed by advocates seeking to fight antisemitism, including at the ADL. “It mostly provides accurate information and evidence-based counterarguments, demonstrating that facts still matter in changing minds.”
Matt Williams, who has headed the Center for Antisemitism Research since its founding three years ago, says the study builds on a growing body of research that views contemporary antisemitism as primarily a misinformation problem, rather than a civil rights problem.
“We need to think about antisemitism less like feelings about Jews, and more like feelings about Bigfoot,” he said in an interview. “And what I mean by that is, it’s not ‘Jews’ that are the problem. It is ‘the Jew’ as a function of conspiracy theory that is the problem. And the relationship between ‘Jews’ and ‘the Jew’ in that context is far more tenuous than we might want to think.”
Calling conspiracy theories “malfunctions in the ways that we make truth out of the world,” Williams said the study showed something remarkable. “People can correct those malfunctions,” he said. “They really can, which is super exciting and really impactful.”
The study emerges from the ADL’s relatively new effort to come-up with evidence-based ways to reduce antisemitism, working with dozens of researchers across a slew of institutions to design and carry out experiments aimed at turning a robust advocacy space into less of a guessing game.
The new experiment, conducted earlier this year, involved more than 1,200 people who said on a previous ADL survey that they believed at least one of six prominent antisemitic conspiracy theories, such as that Jews control the media or the “Great Replacement” theory about Jewish involvement in immigration.
The people then were randomly assigned three different scenarios: A third chatted with an LLM programmed by the researchers to debunk such theories, built within Microsoft’s Claude AI model; another third chatted with Claude about an unrelated topic; and the final third were simply told that their belief represented a “dangerous” conspiracy theory. Then they were all tested again about their beliefs.
Members of the group that chatted with what the researchers are calling DebunkBot were far more likely than members of the other groups to have their beliefs weakened, the researchers found.
DebunkBot was hardly a panacea for antisemitism: The study found that those who believed in more antisemitic conspiracy theories experienced less change. And Williams notes that the study found only that belief in antisemitic conspiracies was reduced, not rooted out entirely.
But he said any strategy that can cut against what researchers believe has been a widespread explosion of belief in conspiracy theories is a good thing.
The proportion of Americans subscribing to conspiracy theories over the last decade has reached as much as 45%, more than twice the rate that had held steady for 70 to 80 years, Williams said.
“To me, the increase in that level of saturation is far more concerning than any particular conspiracy theory moving through different generations,” he said. “I don’t think that we’re going to ever create a world in which we go under 15% — but going from 45 back to 30 or 25 seems more doable.”
The new study comes as AI models vault into widespread use among Americans, raising concerns about their implications for Jews. When Elon Musk launched a model of his own earlier this year called Grok, it immediately drew criticism for amplifying antisemitism — kicking off a pattern that has played out repeatedly. Soon, the company apologized and said it would train its model to avoid the same behavior in the future. Criticism of Grok is still widespread, but it no longer praises Hitler — though even this week it reportedly told one user that the Nazi gas chambers were not designed for mass killing, prompting an investigation by French authorities.
Chatbot training is seen as essential for delivering high-quality AI results. DebunkBot can be found online on its own website now, but Williams said efforts were underway within the ADL to convince the companies operating major AI platforms to incorporate its expertise.
“There’s far more receptivity than not, by any stretch of the imagination,” he said, while noting that the work was early and he could not share many details.
Whatever happens with that effort, Williams said, the new research demonstrates that combatting what’s sometimes called the world’s oldest hatred is possible.
“AI and LLMs — those are tools, right? And we can use tools for good and for evil,” Williams said. “But the fact that we can subject conspiracy theories to rational conversation and arguments and actually lead to favorable outcomes is itself, I think, relatively innovative, surprising and extraordinarily useful.”
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