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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Italy’s New Jewish Community Leader Sounds Alarm on Rising Antisemitism, Targeted Violence
A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, Oct. 4, 2025. Photo: REUTERS/Claudia Greco
The newly elected president of the Union of Italian Jewish Communities (UCEI) has warned that Jews across Italy are facing a deepening climate of hostility, fear, and targeted violence, sounding the alarm over what she described as a growing antisemitic threat.
During her first press conference on Monday as the newly appointed head of UCEI, the main representative body of Italian Jews, Livia Ottolenghi laid out the priorities of her mandate, highlighting efforts to strengthen Jewish communal life and tackle antisemitism that, she warned, “affects the entire society.”
“My commitment will be focused on consolidating the UCEI’s role as a point of reference for Italian Jewish communities and as an authoritative voice on the national and international scene,” she said. “It is essential that we work together to ensure the continuity, cohesion, and future of Italian Judaism.”
“In Italy, Jews don’t live well,” she continued. “Or rather, we live well only thanks to the police. Schools have bars on the windows, students must be escorted whenever they leave, and from kindergarten to university, we face serious challenges even in the simple practice of our Judaism.”
Ottolenghi added, “It’s far from a peaceful situation. Yet we continue to live our religious and civic lives fully, without fear.”
Previously a professor of Dentistry at Sapienza University of Rome, the 63-year-old Jewish leader warned that the alarming rise of antisemitism in Italian society and the surge in attacks “demands everyone’s attention,” urging both authorities and citizens to take immediate action to protect the community.
During the press conference in Rome, Ottolenghi also praised the Italian Senate’s recent approval of a bill aimed at combating antisemitism, calling it a crucial step for the community and emphasizing the need for continued legislative and societal efforts to combat hatred and protect Jewish life.
“It’s an important law, and we welcome its approval, as we believe it addresses a genuine and pressing need,” she said.
The legislation, which adopts the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism, also lays the groundwork for a national strategy against antisemitism, according to the European Jewish Congress. The three-year plan will focus on improving the monitoring of antisemitic incidents, strengthening security for Jewish communities, and promoting educational initiatives in schools.
The strategy further calls for training programs for public officials, the military, and law enforcement, and includes measures both to counter antisemitic hate speech online and to promote awareness of Jewish history and culture.
“Antisemitism is not a concern solely for Jews. It is a structural poison in our society, a direct threat to democratic principles and civil coexistence,” Ottolenghi continued. “The Senate’s consensus — though not as broad as hoped — sends a strong and unequivocal signal: combating anti-Jewish hatred is a shared national priority.”
Addressing growing regional tensions in the Middle East and the war against Iran, Ottolenghi described the situation as “worrying and fraught with unpredictable consequences that we all fear.”
Like most countries across the Western world, Italy has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Across the country, Jewish individuals have been facing a surge in hostility and targeted attacks, including vandalism of murals and businesses, as well as physical assaults. Community leaders have warned that such incidents become more frequent amid tensions related to the war in Gaza.
In November, a pro-Palestinian individual brutally attacked a group of Orthodox Jewish American tourists at Milan’s Central Station, allegedly chasing one of the victims, punching and kicking him, and striking him in the head with a blunt metal ring.
During the attack, the assailant reportedly shouted antisemitic insults and threats, including “dirty Jews” and “you kill children in Palestine, and I’ll kill you.”
In September, a Jewish couple was walking through Venice in traditional Orthodox clothing when three assailants confronted them, shouted “Free Palestine,” and physically attacked them, slapping both.
This incident followed another attack on a Jewish couple in Venice the month before, when a man and his pregnant wife were harassed near the city center by three unknown individuals.
The attackers approached the couple, shouting antisemitic insults and calling the husband a “dirty Jew,” while physically assaulting them by throwing water and spitting on them.
One of the assailants later set his dog on the couple in an attempt to intimidate them before the group stole their phones.
Last month, the Milan-based CDEC Foundation (Center of Contemporary Jewish Documentation) confirmed that antisemitic incidents in Italy almost reached four digits for the first time last year, spiking to record levels.
Of 1,492 reports submitted through official monitoring channels, the CDEC formally classified a record high 963 cases as antisemitic, according to the European Jewish Congress and UCEI.
By comparison, there were 877 recorded incidents in 2024, preceded by 453 such outrages in 2023 and just 241 in 2022.
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One Arrested in Norway Following Car Chase Near Trondheim Synagogue
An armed police officer guards the main entrance to the Norwegian parliament in Oslo, Norway April 3, 2024. Photo: REUTERS/Gwladys Fouche
Norwegian police have arrested one person following an armed operation after a high-speed car chase near the Trondheim synagogue on Thursday evening, in an incident that sparked fear and emergency responses across the area.
Local authorities in Trondheim, a city in central Norway, say the exact circumstances of the incident remain unclear.
According to police reports, the incident began when officers tried to stop a vehicle near the city’s synagogue, but a passenger suddenly jumped out and fled on foot carrying what may have been a bag, while the stolen car sped away.
As the driver fled, a half-hour police chase unfolded, ending near Svorkmo, a village in central Norway, where officers used a spike strip to force the vehicle to stop.
Local media reported that the driver was taken into custody, though authorities have not released further details.
Police continue to search for a second suspect, maintaining a heavy presence around the synagogue with drones, while officers have reportedly been seen wearing bulletproof vests and carrying rifles and protective shields.
As of now, police have started lifting the cordons and scaling back security around the synagogue, which had been secured earlier ahead of a scheduled event.
Officials have confirmed that there is no immediate threat to the public in central Trondheim.
“Everything indicates that no connection can be made between the threat against the synagogue and this incident,” incident commander Karl Småland said.
This latest development comes amid an increasingly hostile climate for Jews and Israelis in Europe, with several Jewish institutions facing targeted attacks as regional tensions in the Middle East escalate and the war with Iran intensifies.
In Norway, police had stepped up security around synagogues and Jewish institutions following the March 8 attack on the US embassy in Oslo.
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Trump Endorses Congressional Candidate Who Made Light of Holocaust, Nazis
Brandon Herrera, a Republican congressional candidate in Texas endorsed by US President Donald Trump. Photo: Screenshot
US President Donald Trump has endorsed Republican congressional candidate Brandon Herrera in Texas, a move drawing renewed attention to controversial past videos in which the firearms influencer discussed owning Adolf Hitler’s antisemitic manifesto Mein Kampf and participated in satirical skits referencing Nazi imagery.
Trump announced his support for Herrera as the Republican nominee in Texas’s 23rd Congressional District, praising him as an “America First” candidate aligned with conservative priorities such as gun rights and border security.
The endorsement comes as Herrera, a 30-year-old firearms manufacturer and YouTube personality known online as “The AK Guy,” faces criticism over resurfaced clips circulated by a Democratic super PAC. In one podcast segment, Herrera said he owned a 1939 English-language edition of Mein Kampf, remarking that he found it surprising that the book was difficult to purchase online while works like The Communist Manifesto and Das Kapital were readily available.
“That’s my copy at my house next to a bunch of the German stick grenades,” Herrera said in the clip, which has circulated widely on social media.
“I got the 1939 edition printed in English, just because I thought it was wild that you couldn’t buy it on Amazon, but you can buy The Communist Manifesto and Das Kapital,”he continued.
Other videos highlighted by critics show Herrera and collaborators parodying scenes from the film Inglourious Basterds, making Holocaust-related puns while shooting firearms, and marching to the German song “Erika,” which dates to the Nazi era.
Herrera has rejected accusations that the material reflects sympathy for Nazi ideology. In public comments responding to the backlash, he said the clips were intended as satire mocking Nazis and argued that critics were taking jokes out of context.
The controversy comes at a particularly sensitive time for Jewish communities and supporters of Israel, as antisemitic rhetoric and Holocaust distortion remain persistent concerns. Jewish organizations have long warned that casual or comedic references to Nazi symbolism risk trivializing the genocidal ideology responsible for the murder of six million Jews during the Holocaust.
Herrera became the presumptive Republican nominee for the border district after incumbent Rep. Tony Gonzales withdrew from the race amid an ethics investigation into allegations that he had a relationship with a staffer who later died by suicide. Gonzales previously repudiated Herrera as a “known neo-Nazi.”
Texas’s 23rd District stretches hundreds of miles along the US–Mexico border and has historically been competitive, though Republicans have held the seat in recent years. Herrera is expected to face Democratic nominee Katy Padilla Stout in the general election this fall. Controversies surrounding Herrera’s past comments have rendered him vulnerable in the district, according to polls. A Democratic PPP poll revealed that 58 percent of respondents indicated concern over Herrera’s ownership of Mein Kampf. The survey results also show Herrera maintaining a narrow lead, 42 percent to 40 percent, over his presumptive opponent.
Trump’s endorsement ensures the race will draw national attention, while the controversy surrounding Herrera’s past content is likely to remain a focal point in the campaign, particularly as Jewish leaders and pro-Israel advocates have criticized rising antisemitism within the Republican Party.