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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement

(JTA) — Ben Shapiro walked onto a Heritage Foundation stage Wednesday and used it to draw a line against Tucker Carlson and a strain of conservatism Shapiro warned is drifting toward conspiracy theories and antisemitism.

For a talk that lasted about an hour, Shapiro, one of the most prominent Jewish voices on the American right, denounced Carlson by name, arguing that the former Fox News host no longer belongs inside the conservative movement and urging the institution hosting him to enforce what he called “ideological border control.” 

“A conservatism that treats Tucker Carlson as a thought leader is no conservatism,” Shapiro said. “If conservatives do not stand up and draw lines, conservatism and the dream of America itself will cease to exist.” 

The speech was as notable for its venue as for its content. It was hosted by Kevin Roberts, Heritage’s president, who has come under fire in recent months for publicly defending Carlson after Carlson interviewed Nick Fuentes, a white nationalist and Holocaust revisionist. Roberts’ comments triggered resignations and criticism from Jewish leaders and former Heritage affiliates. Two more trustees of the foundation resigned this week over Roberts’ support for Carlson.

Despite the directness of Shapiro’s message, and his explicit call for Heritage to police the boundaries of the conservative movement, Roberts did not respond to the criticism or address antisemitism on the right during the event.

In his opening remarks, Roberts praised Shapiro as a “patriot,” a “man of faith” and a “trusted counselor,” and described Shapiro’s book as “a truly good book,” without mentioning Carlson, Fuentes or the controversy that has engulfed the organization. When Roberts moderated the discussion that followed, he pivoted to policy topics including immigration, housing affordability and elections, again avoiding any reference to Carlson or antisemitism.

Roberts also did not acknowledge the resignations or public criticism that followed his defense of Carlson, At the conclusion of the event, he broadly aligned Heritage with Shapiro’s message, telling the audience, “Count on Heritage to fight with you.”

In his speech, Shapiro accused Carlson of abandoning free-market principles, rejecting constitutional governance and advancing conspiracy theories that echo antisemitic tropes, particularly around Israel and Jewish influence. He cited Carlson’s repeated criticism of Israel, his suggestion of “nefarious Israeli influence in American government,” and his hostility toward Christian Zionists. 

Shapiro also criticized Carlson for repeatedly platforming figures with extremist or antisemitic records, including Fuentes, whom he described as “America’s foremost Hitler apologist,” as well as Russian ideologue Alexander Dugin and revisionist historian Darryl Cooper. “None of this comports with traditional American values,” Shapiro said. 

Shapiro framed the moment as a test of the conservative movement’s credibility. “Conservatism means something,” he said. “And if we refuse to stand for it and defend it, it will disappear.”

The post Ben Shapiro denounces Tucker Carlson at Heritage, urges policing of conservative movement appeared first on The Forward.

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Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’

(JTA) — Police in London and Manchester, England, say they will now arrest pro-Palestinian protesters who chant the phrase “globalize the intifada,” in a policy change responding to the deadly terror attack on Jews celebrating Hanukkah in Sydney.

Police in London also indicated that they will take more aggressive action to limit protests near synagogues where services are taking place.

The commissioner of the Metropolitan Police in London and the chief constable of Greater Manchester Police announced the new policies on Wednesday, saying in a statement that they had decided to act even though prosecutors had long advised that “the phrases causing fear in Jewish communities” were not criminal offenses.

“Now, in the escalating threat context, we will recalibrate to be more assertive,” they said, noting that the changes were “practical and immediate.”

The chant “globalize the intifada” is used widely used at pro-Palestinian protests and according to many of its proponents is meant to galvanize worldwide solidarity against Israel. Its critics, including many Jews, charge that it is a call for violence against Jews. “Intifada,” which means “uprising” or “shaking off” in Arabic, was the name of two violent Palestinian uprisings including one from 2000 to 2005 that killed an estimated 1,000 Israelis in terror attacks, including on buses, at cafes and at recreational centers.

The phrase has drawn renewed scrutiny in the wake of the Bondi Beach attack in Sydney, which killed 15 people. Authorities said the alleged attackers, who are not accused of using the phrase, had pledged allegiance to the Islamic State terrorist group. A man who pledged allegiance to the Islamic State staged an attack on a Manchester synagogue on Yom Kippur in October in which two people were killed.

Among those drawing a connection between the Sydney attack and the protest phrase was British Chief Rabbi Ephraim Mirvis.

“Why is it still allowed? What is the meaning of ‘globalize the intifada’? I’ll tell you the meaning — it’s what happened on Bondi Beach,” Mirvis told the BBC this week. He added, “We have to be far stricter with regard to what people are allowed to say.”

The British police crackdown on the phrase contrasts with the stance taken in New York City by Mayor-elect Zohran Mamdani, a longtime advocate for the Palestinian cause. During the campaign, he declined to condemn the phrase and then, after hearing from Jewish New Yorkers, said he would “discourage” it. But Mamdani, who hires the police chief and sets department priorities, has said he is not comfortable “with the idea of banning the use of certain words.”

In London, police are already acting on their new policies. The Metropolitan Police relocated a planned demonstration on Wedneday away from areas of London where public Hanukkah celebrations were scheduled, igniting allegations from the Palestine Solidarity Campaign that its protest was being illegally banned.

The police department said that was not true. And the statement announcing the new policies emphasized that they are not intended to prevent legal protest.

“All members of society have a responsibility to consider their impact on others – it is possible to protest in support of Palestinian people without intimidating Jewish communities or breaking the law,” the statement said.

The rally on Wednesday night attracted about 1,000 people, the Palestine Solidarity Campaign said on social media, including former Labour Party leader Jeremy Corbyn.

The post Citing Sydney attack, police in London say they will now arrest those who chant ‘globalize the intifada’ appeared first on The Forward.

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After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim

There is no evidence that Nuno F.G. Loureiro, an M.I.T.-affiliated scientist who was shot Monday at his home in Brookline, Mass., was killed in an antisemitic attack. It’s not even clear that he was Jewish.

But in the hours after his death Tuesday morning, a rumor spread that Loureiro was Jewish — and targeted for his pro-Israel politics. In the wake of a mass killing at a Hanukkah celebration in Sydney, Australia, prominent Jewish social media influencers pointed to Loureiro’s death as proof that Jews all over the world were under attack.

The claim appeared to originate from Ira Stoll, the author of a conservative-leaning Substack newsletter called The Editors. In the newsletter and on X, Stoll reported Tuesday that Loureiro was Jewish. On Substack, Stoll attached a screenshot of a Threads post in which a user with that name defended Israel and criticized Hamas.

There was just one problem: The Threads account did not belong to the slain M.I.T. professor. But in an online information ecosystem that rewards virality, paranoia and hot takes — and whose most influential voices are rarely beholden to journalistic ethics — the unverified assertion took hold.

“Loureiro has been reported to be Jewish with strong pro-Israel views,” the pro-Israel account StopAntisemites shared with more than 350,000 followers. Quoting that post, pro-Israel activist Eyal Yakoby wrote to his 250,000 followers on X, “Every Jew must arm themselves.”

Influencers who repeated Stoll’s claim stated it as fact, usually without stating their source of information. If they had, other uses might have seen that Stoll deleted the X post, and edited his Substack article to include a clarification that MIT had clarified the Threads account belonged to a different person.

Instead, the unverified claim spread to other platforms.

“It’s Jew-hunting season,” the pro-Israel food influencer Gabriel Boxer, who goes by Kosher Guru, and the Jewish account Community News told nearly 400,000 Instagram followers in a joint post. Marnie Perlstein, an Australian Jewish influencer, asked in a Reel why the media wasn’t talking about Loureiro’s Jewish heritage.

nuno loureiro mit jewish
No suspect has been publicly identified in the death of MIT professor Nuno Loureiro. Above, the MIT campus. Photo by Cassandra Klos/Bloomberg via Getty Images

There was a good reason legacy media that covered Loureiro’s death, among them the Associated Press and The New York Times, did not report that Loureiro was Jewish: It’s not yet clear whether he was. Indeed, some evidence suggests he wasn’t.

At around the same time as Yakoby’s post, a man named Joah Santos tried to shoot down the rumor, saying Loureiro, a friend of his, was not Jewish and would have never spoken about Israel or Gaza. (The Forward has reached out to Santos.)

StopAntisemites’ post had been reposted nearly 2,500 times and received nearly 600,000 views as of this Wednesday evening, and remains visible on X. Santos’ opposing claim, meanwhile, has been seen only 150,000 times.

The idea that Loureiro was Jewish eventually found its way into Yeshiva World News and the Jerusalem Post, which called Loureiro “a Jewish and vocal pro-Israel nuclear scientist.”

Authorities have opened a homicide investigation into Loureiro’s death; no suspects or possible motives have been disclosed. Funeral details have not been announced.

It’s possible that Loureiro was Jewish — neither the university that employed him nor his family has stated otherwise. But no one has been able to say definitively that he was.

The MIT media relations team told the Forward it could not comment on a staff member’s ethnicity or religion. MIT Hillel did not respond to a voicemail left Wednesday evening.

Bruno Cappi, who described himself as a close friend of Loureiro’s in the MIT physics department, said in an interview that he had worked with the professor since 2016 and that his friend had never mentioned being Jewish during that time. Many of their colleagues in the department were Jewish, Cappi said, with last names typical for Jewish ancestry like Friedman and Rosen; if someone were attacking Jews, why would they go after someone whose Jewish identity was not widely known? “It’s all absurd,” he said.

More than 24 hours after Santos and others tried to correct the record, the articles from the Jerusalem Post and Yeshiva World News remained online. The posts by Yakoby, KosherGuru and Perlstein — none of whom responded to requests for comment prior to publication — also remain up as of this publication. (Some X posts have pending crowd-sourced Community Notes underneath stating he is not Jewish and linking to Santos’ post, but those notes are not currently being shown to all users.)

Additional evidence that Loureiro was pro-Israel was also thin: An X user claimed that a Google Street view image of the professor’s home showed a “Stand With Israel” sign. If the image did depict his building, it had been taken three years earlier; it also showed a multifamily building, and Loureiro — if he did live in the building at the time — did not necessarily live in the unit with that window.

Nevertheless, the claim continued to spread. Around 8 p.m. ET on Tuesday — several hours after the posts from Stoll and StopAntisemites — a Wikipedia article was created about Loureiro, which claimed he was born “to a Sephardic Jewish family.” That claim remained on the article for four hours before a different editor removed it.

The post After MIT professor’s killing, Jewish influencers spread unverified antisemitism claim appeared first on The Forward.

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