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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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US Pulling Non-Essential Staff From Embassy in Beirut Amid Iran Tensions
A general view of a US State Department sign outside the US State Department building in Washington, DC, US, July 11, 2025. Photo: REUTERS/Annabelle Gordon
The State Department is pulling out non–essential government personnel and their eligible family members from the US embassy in Beirut, a senior State Department official said on Monday, amid growing concerns about the risk of a military conflict with Iran.
“We continuously assess the security environment, and based on our latest review, we determined it prudent to reduce our footprint to essential personnel,” said a senior State Department official, speaking on condition of anonymity.
“The Embassy remains operational with core staff in place. This is a temporary measure intended to ensure the safety of our personnel while maintaining our ability to operate and assist US citizens,” the official said.
A source at the US embassy said 50 people had been evacuated, while an official at Beirut airport said 32 embassy staff, along with family members, had flown out of Beirut airport on Monday.
The US has built up one of its biggest military deployments in the Middle East, with President Donald Trump warning on Thursday that “really bad things will happen” if no deal is reached to solve a longstanding dispute over Tehran’s nuclear program. Iran has threatened to strike American bases in the region if it is attacked.
“Should employees occupying emergency positions wish to depart post, please review alternative arrangements to fill the emergency position and consult with your regional bureau Executive Office as necessary,” said an internal State Department cable on the pullout, which was seen by Reuters.
The State Department on Monday updated its travel advisory for Lebanon, repeating its warning that US citizens should not travel to the country. Remaining embassy personnel are restricted from personal travel without advance permission and additional travel restrictions may be imposed “with little to no notice due to increased security issues or threats,” the advisory said.
American interests were repeatedly targeted in Lebanon in the 1980s during the 1975-90 civil war, during which the US held the Iran-backed Hezbollah responsible for attacks including the 1983 suicide bombing against the US Marines headquarters in Beirut, which killed 241 servicemen, and a 1983 suicide attack on the US embassy in Beirut that killed 49 embassy staff.
TALKS ON THURSDAY, DIVISIONS REMAIN
Meanwhile, US Secretary of State Marco Rubio, who is scheduled to travel to Israel on Saturday and meet with Prime Minister Benjamin Netanyahu, was still planning to do that, but “the schedule remains subject to change,” the US official said.
The United States wants Iran to give up its nuclear program, but Iran has adamantly refused and denied it is trying to develop an atomic weapon. Washington views enrichment inside Iran as a potential pathway to nuclear weapons.
Iranian Foreign Minister Abbas Araqchi said on Sunday that he expects to meet with Trump’s special envoy Steve Witkoff in Geneva on Thursday, adding that there was still “a good chance” of a diplomatic solution.
Both sides remain sharply divided – even over the scope and sequencing of relief from crippling US sanctions – following two rounds of talks, a senior Iranian official told Reuters.
Citing officials on both sides and diplomats across the Gulf and Europe, Reuters reported on Friday that Tehran and Washington are sliding rapidly toward military conflict as hopes fade for a diplomatic settlement.
On Sunday, Witkoff said the president was curious as to why Iran has not yet “capitulated” and agreed to curb its nuclear program.
It would be the second time the US and Israel have attacked Iran in less than a year, following US and Israeli airstrikes against military and nuclear facilities last June.
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Iranian Students Protest for Third Day as US Pressure Mounts
Protesters chant, ‘We’ll fight, we’ll die, we’ll reclaim Iran,’ at Al-Zahra University in Tehran, as they mark the 42nd day of mourning for those killed by the Iranian regime in recent anti-government protests. Photo: Screenshot taken Feb. 23, 2026, from social media video via Reuters Connect
Iranian students defied authorities with protests for a third day on Monday, weeks after security forces crushed mass unrest with thousands killed and as the United States weighs possible air strikes against the Islamic Republic.
State media outlets reported students chanting anti-government slogans at Tehran University, burning flags at the all-women al-Zahra University, and scuffles at Amir Kabir University, all located in the capital.
Reuters also verified video showing students at al-Zahra University chanting slogans including “we’ll reclaim Iran,” but was not able to confirm when it was recorded.
In a new sign of the mounting tension in the Middle East, the United States began pulling non-essential personnel and family members from the embassy in Beirut, a senior State Department official said.
US President Donald Trump has repeatedly threatened Iran since major nationwide protests across the country in January, saying on Thursday that “really bad things will happen” if talks between the countries fail to produce a deal.
Washington wants Iran to give up much of its nuclear program, which it believes is aimed at building a bomb, limit the range of its missiles to short distances, and stop supporting terrorist groups it backs in the Middle East.
It has built up forces across the Middle East, putting increased pressure on Iran as it weighs its response to US demands amid ongoing talks.
Iranian Supreme Leader Ayatollah Ali Khamenei already faces the gravest crisis of his 36-year tenure, with an economy struggling under the weight of international sanctions and growing unrest that broke out into major protests in January.
On Sunday Iranian President Masoud Pezeshkian said negotiations with the US had “yielded encouraging signals” even as a second US aircraft carrier headed towards the Middle East.
Trump has not laid out in detail his thinking on any possible Iran strike. A senior White House official told Reuters last week there was still no “unified support” within the administration to go ahead with an attack.
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US Military Begins Withdrawing From Main Base in Northeast Syria, Syrian Sources Say
An armored US military vehicle moves toward the Iraqi Kurdistan region as US troops withdraw from Qasrak military base in northeastern Syria, in Qamishli, Syria, Feb. 23, 2026. Photo: REUTERS/Orhan Qereman
US forces began pulling out of their largest base in northeastern Syria on Monday, three Syrian military and security sources said, part of a wider departure as the US-allied government in Damascus consolidates control.
Dozens of trucks, some carrying armored vehicles, departed the base at Qasrak in Hasakah province on Monday morning, witnesses said. Reuters footage later showed the trucks moving along a highway on the outskirts of the city of Qamishli.
A full withdrawal from Qasrak would still leave the US-led coalition with a base in Rmelan, also known as Kharab al-Jir, near the Iraqi border.
Qasrak has been a main hub for the US-led global coalition fighting Islamic State in Syria, where US troops deployed over a decade ago, partnering with the Kurdish-led Syrian Democratic Forces (SDF) against the jihadist group.
Asked for comment, a US defense official said: “We will not discuss future force posture or troop numbers to protect operational security.”
Neither the Syrian defense ministry nor the SDF responded to requests for comment.
DRAWDOWN EXPECTED TO TAKE WEEKS
One of the Syrian sources, a military official briefed on US plans, said the pullout was expected to take about a month, but that it remained unclear whether the withdrawal from the base was temporary or permanent.
The second Syrian source, also briefed on US plans, said it would take a number of weeks.
Since government forces under President Ahmed al-Sharaa seized control of swathes of the northeast from the SDF last month, US forces have withdrawn from a base at al-Shaddadi in Hasakah province, and a garrison at al-Tanf, located at the intersection of Syria‘s border with Iraq and Jordan.
A senior US official told Reuters on Wednesday that some US troops were leaving Syria as part of a “deliberate and conditions-based transition.”
The official said US presence at scale was no longer needed given the Syrian government’s “willingness to take primary responsibility for combating the terrorist threat within its borders.”
The Wall Street Journal reported last week that the US was withdrawing all of its roughly 1,000 troops from Syria.
Syria joined the US-led coalition to combat Islamic State last year. The terrorist group, which once controlled a third of Syria and Iraq, claimed responsibility for two attacks on Saturday that killed a soldier and a civilian.