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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Netanyahu pushes back on Vance’s claims that US is Israel’s ‘only powerful ally’
(JTA) — Israeli Prime Minister Benjamin Netanyahu has rejected Vice President JD Vance’s recent claims that the U.S. is Israel’s “only powerful ally” left in the world.
When asked on Fox News Sunday what his reaction was to Vance’s remarks, which came as Israeli ministers criticized the framework deal signed by the U.S. and Iran to end hostilities, Netanyahu replied, “I respect JD Vance. We have a very good relationship, but that doesn’t mean that I agree with everything that he says.”
“I have to point out this: Donald Trump is a great, the greatest friend we ever had in the White House, and I stand by that completely,” Netanyahu continued. “Secondly, we have some other friends, like a small country called India, you know, it has 1.4 billion people, and boy, do we have a tremendous support there.”
Netanyahu added that Israel also has the support of “many others,” but did not elaborate on which countries he was referring to.
“The relations are not quite as they appear, and we have, we have many, many friends, and I have to tell you, we also take care of our friends, especially the Christians in the Middle East,” Netanyahu said.
The prime minister also dismissed the claim that there was any rift between the United States and Israel regarding the deal with Iran, telling Fox that he and President Donald Trump were “set on the same goal.”
“President Trump is the leader of the United States. He does what’s good for America. I’m the leader of Israel, the one and only Jewish state. I do what’s good for Israel,” Netanyahu said. “Ninety-nine percent of the time, we see eye to eye, but as any, in any family, in any close friendship, there are sometimes differences of opinion, and we discuss them openly.”
Netanyahu also said that he and Trump have “common objectives” regarding the U.S. deal with Iran.
“We want to see Iran give up its nuclear weapons program. We want to see the nuclear enriched material removed. We want to see the enrichment sites for nuclear material dismantled,” Netanyahu said, adding, “as long as I’m prime minister, Iran will not have nuclear weapons.”
On Saturday, Trump told Axios that Netanyahu had requested a meeting at the White House and said that the pair gets along “very good” and that the Israeli leader “knows who the boss is.”
This article originally appeared on JTA.org.
The post Netanyahu pushes back on Vance’s claims that US is Israel’s ‘only powerful ally’ appeared first on The Forward.
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Former Israeli hostages Sasha Trufanov and Sapir Cohen wed in emotional ceremony
(JTA) — Two former Israeli hostages have wed, in the first marriage of hostages taken when Hamas attacked Israel on Oct. 7, 2023.
Sasha Trufanov and Sapir Cohen were visiting Trufanov’s family on Kibbutz Nir Oz on Oct. 7 when they were attacked and abducted to Gaza. Trufanov’s father was murdered. Cohen was freed during a temporary ceasefire after 55 days, while Trufanov was held for nearly 500 days.
They married on Sunday in Israel, in a ceremony attended by multiple former hostages as well as Israeli President Isaac Herzog, who posted a picture of himself under the chuppah, or wedding canopy, with Trufanov and Cohen.
“We prayed for your return, we were moved to tears when you came back home, and this evening we were privileged to rejoice together with you and to bless you under the chuppah on your joyous day,” Herzog wrote.
While other freed hostages have celebrated births and engagements, the wedding is the first for a former hostage. It comes just days after Israel marked the 1,000th day since Oct. 7, and as the government’s handling of the hostage crisis continues to roil Israeli politics ahead of a looming election. Last week, Nitzan Alon, an Israeli army major general who was part of a small hostage negotiation team, said at a conference that more hostages could have been returned alive had the Israeli government made different decisions, strengthening a widespread belief within Israel.
Alon, too, was present at Trufanov and Cohen’s wedding.
After Trufanov stepped on a glass, the traditional signal for the execution of the marriage, Eyal Golan’s “Am Yisrael Chai,” an anthem of Jewish and Israeli solidarity during the Gaza war, began playing.
Rom Braslavski, another hostage who was briefly held with Trufanov in Gaza, posted pictures of himself with his friend at the wedding, as well as a video of him and the newly married couple being hoisted to dance.
“Today, we are together, not in Rafah, not stuffed in a trunk, but free and you are in a beautiful groom’s suit marrying Sapir. How much you talked about her, my brother,” he wrote on Instagram. “There is nothing happier for me than accompanying you on this day, and I hope both of you will bring into the world happy little children and that they won’t know evil. May they not know war, with God’s help.”
Another wedding featuring a former hostage is scheduled for next month. Eliya Cohen, who was held for 505 days, marked his engagement to Ziv Abud in a party that took place last week. He wore a jacket that read “Bring them Home” when other grooms wore it during the hostage crisis. With all hostages out of Gaza since January, Cohen altered it to read “Dad, thank you,” a mantra that he said sustained him during his captivity.
Cohen did not know that Abud had survived the attack on the Nova music festival until after his release. While he was held hostage, she drew attention to his plight by setting a romantic table with an unfilled place on the boardwalk in Tel Aviv.
This article originally appeared on JTA.org.
The post Former Israeli hostages Sasha Trufanov and Sapir Cohen wed in emotional ceremony appeared first on The Forward.
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Hundreds of Patriot Front members march in Washington on July 4, alarming Jewish groups
(JTA) — Hundreds of people affiliated with the white supremacist group Patriot Front marched in Washington, D.C., on Saturday, in a July 4 show of force by the group founded by a veteran of a landmark 2017 far-right rally that featured an antisemitic chant.
The marchers in Washington wore masks and some carried Confederate flags, according to reports and video from the scene. At times, they chanted “Reclaim America!” — a rallying cry channeling the group’s nativist agenda.
While Patriot Front’s public activities mostly center on its anti-immigrant and anti-LGBTQ agenda, the Anti-Defamation League has repeatedly cited the group, founded in 2017, as the largest purveyor of antisemitic materials in the United States.
One of the group’s signature slogans, which members displayed on a banner in Washington in 2023, is “No Zionists in Government.”
The previous year, the group’s internal communications, obtained and leaked by an independent media collective, showed that some members used Nazi slogans and that one member was accepted on the basis of an application in which he declared that the “biggest threat to America is Jewish domination over the world.” Group leaders criticized how the chat logs had been obtained but did not challenge the veracity of their contents.
In a statement on Sunday, the ADL called Patriot Front “the most visible white supremacist group operating in the U.S. today” and noted that its previous public rallies had been much smaller.
“The size of the march is concerning,” the ADL said about the Saturday rally.
Patriot Front’s founder, Thomas Rousseau, was a leading participant in the 2017 Unite the Right rally in Charlottesville, Virginia, in which attendees chanted “Jews will not replace us” while carrying burning torches. The chant refers to an antisemitic conspiracy theory positing that Jews are engineering mass immigration in order to displace white people. Rousseau later testified that he heard the chant but thought attendees might have been saying “you will not replace us.”
The 2017 rally fueled criticism of President Donald Trump, who did not immediately comment on it and then placed blame on “both sides” while condemning the display of “hatred, bigotry and violence.” It also animated the presidential run of Joe Biden and spurred a successful lawsuit against the rally’s organizers by an advocacy group called Integrity First for America, whose leader, Amy Spitalnick, is now CEO of the Jewish Council on Public Affairs.
“Patriot Front is an offshoot of one of the white supremacist groups we (successfully) sued for orchestrating the Charlottesville violence,” Spitalnick said in a JCPA statement on Sunday. “They are emboldened because their extremism has been wholly normalized by the administration and others.”
Trump has not commented publicly on this weekend’s Patriot Front march, which took place during festivities to celebrate the United States’ 250th birthday. A top administration official did not directly answer when CNN’s Dana Bash asked him whether he would urge Trump to denounce the group.
“What they stand for is nothing that I could possibly agree with,” Secretary of the Interior Doug Burgum told Bash, who is Jewish and has made antisemitism a focus of her recent coverage. “But one of the foundational principles of the United States, which makes democracy messy, is free speech.”
This article originally appeared on JTA.org.
The post Hundreds of Patriot Front members march in Washington on July 4, alarming Jewish groups appeared first on The Forward.
