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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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BBC Apologizes for Not Mentioning Jews During Holocaust Remembrance Day Coverage
The BBC logo is displayed above the entrance to the BBC headquarters in London, Britain, July 10, 2023. Photo: REUTERS/Hollie Adams
The BBC apologized on Tuesday night after at least four of its presenters failed to mention the murder of Jews in the Holocaust during the national broadcaster’s coverage of International Holocaust Remembrance Day.
“BBC Breakfast” presenter Jon Kay said on air Tuesday morning that Holocaust Remembrance Day was “for remembering the six million people murdered by the Nazi regime over 80 years ago.” Several BBC broadcasts by some of its most well-known presenters included similar comments that omitted the mention of Jewish victims when discussing the Holocaust.
In one broadcast, “BBC News” presenter Martine Croxall also said Holocaust Remembrance Day is a day “for remembering the six million people who were murdered by the Nazi regime over 80 years ago.”
BBC World News presenter Matthew Amroliwala introduced a bulletin on his show with the same scripted line.
On the BBC Radio 4 program “Today,” presenter Caroline Nicholls discussed plans to mark Holocaust Remembrance Day and said in part: “Buildings across the UK will be illuminated this evening to mark Holocaust Memorial Day, which commemorates the six million people murdered by the Nazi regime more than 80 years ago.”
“Is the BBC trying to sever all ties with their Jewish listeners? Even on Holocaust Memorial Day, the BBC cannot bring itself to properly address antisemitism,” the Campaign Against Antisemitism posted on X. “This is absolutely disgraceful broadcasting. BBC, we demand an explanation for how this could have happened.”
“The ‘Today’ program featured interviews with relatives of Holocaust survivors, and a report from our religion editor. In both of these items we referenced the six million Jews murdered during the Holocaust,” the statement read in part, as cited by GB News. “‘BBC Breakfast’ featured a project organized by the Holocaust Educational Trust in which a Jewish survivor of the Holocaust recorded her memories. In the news bulletins on ‘Today’ and in the introduction to the story on ‘BBC Breakfast’ there were references to Holocaust Memorial Day which were incorrectly worded, and for which we apologize. Both should have referred to ‘six million Jewish people’ and we will be issuing a correction on our website.”
Karen Pollock, chief executive of the Holocaust Educational Trust, said in a post on X that the BBC’s not mentioning Jews during its coverage of Holocaust Remembrance Day is “hurtful, disrespectful, and wrong.”
“The Holocaust was the murder of six million Jewish men, women, and children. Any attempt to dilute the Holocaust, strip it of its Jewish specificity, or compare it to contemporary events is unacceptable on any day,” she added.
Danny Cohen, the BBC’s former director of television, said the mistake, especially on Holocaust Remembrance Day, “marks a new low point” for the broadcaster. He said the mishap will surely be hurtful to many in the Jewish community “and will reinforce their view that the BBC is insensitive to the concerns of British Jews.”
“It is surely the bare minimum to expect the BBC to correctly identify that it was six million Jews killed during the Holocaust,” said Cohen, as cited by the Daily Mail. “To say anything else is an insult to their memory and plays into the hands of extremists who have desperately sought to rewrite the historical truth of history’s greatest crime.”
This year’s Holocaust Remembrance Day marks the 81st anniversary of the liberation of the Auschwitz-Birkenau Nazi concentration camp in 1945. On Tuesday, King Charles and the Queen Camilla lit candles at Buckingham Palace in honor of the annual commemoration and hosted a reception for Holocaust survivors and their families. Last year, King Charles, who is patron of the Holocaust Memorial Day Trust, became the first British monarch to visit Auschwitz on the 80th anniversary of its liberation.
Tuesday was not the first time that the BBC has come under fire for its coverage of issues concerning the Jewish community or Israel.
In February 2025, the BBC apologized for “unacceptable” and “serious flaws” in its documentary about Palestinian children living in the Gaza Strip, after it was revealed that the documentary’s narrator was the son of a senior Hamas official. An internal review by the British public broadcaster also revealed that the documentary breached the BBC’s editorial guidelines on accuracy.
In July, the BBC apologized for streaming a live performance by the British punk rap duo Bob Vylan at the Glastonbury Festival, during which the band’s lead singer led the audience in chanting “Death to the IDF,” referring to the Israel Defense Forces.
Also last year, the host of “Good Morning Britain” apologized on-air for failing to mention Jewish victims of the Holocaust during her coverage of International Holocaust Remembrance Day.
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New York Is Right to Keep Antisemitic Protests Away From Synagogues
Nov. 19, 2025, New York, New York, USA: Anti-Israel protesters rally outside of Park East Synagogue. Photo: ZUMA Press Wire via Reuters Connect
Hamas’ October 7 massacre, and the subsequent war against Israel, motivated sympathizers of the terrorist group to persecute Jews worldwide, even though the practice of blaming Jews for the actions of Israel is a globally recognized form of antisemitism.
In the US, dozens of these antisemitic campaigns targeted synagogues.
In recent months, the bigoted rallies grew especially menacing at two New York synagogues that hosted events for a non-profit corporation called Nefesh B’Nefesh (NBN). NBN conducts information fairs that promote “aliyah” (immigration) to Israel, and it guides interested parties through the naturalization process.
During the NBN gatherings, congregants could not enter or exit the synagogues without encountering harassment and intimidation by hundreds of angry demonstrators.
The haters obstructed the entrances while screaming antisemitic obscenities and incitements such as “Intifada revolution” and “Resistance you make us proud; take another settler out.” At one of the synagogues, the protestors endorsed antisemitic terrorism by chanting, “Say it loud, say it clear, we support Hamas here.” Meanwhile, a member of the crowd repeatedly shouted, “We need to make them scared.”
On January 13, 2026, New York Governor Kathy Hochul (D) pledged to curb such synagogue-focused hostility by legislating protest-free buffer zones for all houses of worship. Each buffer zone would form a 25-foot perimeter around the property of the religious institution. Outside the boundary, demonstrators could freely exercise their First Amendment right to scream and shout. Inside the line, worshipers could safely enter and exit the facility, engage in their freedoms of speech and religion, and enjoy their right of privacy to avoid the rowdy mob.
Pro-Palestinian organizations oppose the New York buffer zone proposal. The advocates claim that NBN illegally sells “stolen” Palestinian land. In their view, the slated law would not only “censor” their free speech right to denounce the alleged NBN crimes, but make New York State “complicit” in the supposed wrongdoing. They call the information fairs “non-religious political events.”
New York City Mayor Zohran Mamdani (D), who is openly pro-Palestinian, remains noncommittal on the buffer zone scheme. But he opposes NBN, arguing that “sacred spaces” should not be used to breach international law.
The mayor and buffer zone opponents misconstrue the applicable law. The 1994 Freedom of Access to Clinic Entrances (FACE) Act prohibits close-range harassment, intimidation, and physical interference at houses of worship, as well as reproductive health clinics.
Within this Federal framework, states and municipalities have enacted buffer zones to separate potentially dangerous protestors from those who frequent the protected sites. The Supreme Court has upheld the use of buffer zones to balance the adversarial rights involved. Based on subsequent case law, a thin, 25-foot buffer zone, such as the one designed for New York, is valid because it is “narrowly tailored” to meet its Constitutional goals.
Demonstration organizers cannot credibly portray NBN presentations as non-religious political events. In Judaism, “making aliyah” means “going up” to settle in the Biblical Promised Land. The ascent is a religious rite that Jews have performed for millennia. That is why NBN extends its outreach to synagogues. Even if NBN’s operations were purely political, they would deserve just as much First Amendment protection as any religious affair.
Another misconception is that NBN sells land. In reality, the outfit merely provides guidance on how to find housing.
The broader accusation that Israel illegally builds settlements on occupied Palestinian land is also untrue. The territories claimed by Palestinians have already been lawfully allocated to the state that became Israel, pursuant to the 1920 San Remo Treaty and 1922 British Mandate for Palestine. Occupation law applies when a state captures foreign land, but not when it settles its own land. A temporary exception to Israel’s sovereign reach was established when Israel and the Palestinians negotiated interim spheres of territorial control — called “Areas A, B and C” — in the Oslo Accords of the 1990s. Those limits are strictly observed by Israelis.
The International Court of Justice ruling referenced by the protest partisans to claim NBN is selling or promoting settlement on stolen land was an “advisory opinion,” which means it had no legally binding effect. It’s just as well. A dissenting judge on the court rightly rebuked the decision for failing to recognize Israel’s territorial rights. The US government recognizes Israel’s territorial rights. Any buffer zone objectors who dispute that US position should lobby the Trump administration, not Governor Hochul, because the Constitution reserves matters of international relations exclusively for the Federal government.
Regardless of whether Israeli settlements comply with international law, nothing in that legal realm can supersede the Constitutional safeguards planned for New York’s synagogues. The US government is legally barred from accepting any international obligation inconsistent with the Constitution.
The current trend of unbridled antisemitism has trampled on Jewish civil rights. Some of the worst offenders are those who harass Jews at the entrances to their synagogues. A buffer zone is the bare minimum needed to keep that threat at bay.
Joel M. Margolis is the legal commentator of the American Association of Jewish Lawyers and Jurists, the US affiliate of the International Association of Jewish Lawyers and Jurists.
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‘Time Is Running Out’: Trump Warns Iran to Make a Deal or Next Attack Will Be ‘Far Worse’
US President Donald Trump delivers a speech on energy and the economy, in Clive, Iowa, US, Jan. 27, 2026. Photo: REUTERS/Kevin Lamarque
US President Donald Trump urged Iran on Wednesday to come to the table and make a deal on nuclear weapons or the next US attack would be far worse, but Tehran said that if that happened it would fight back as never before.
“Hopefully Iran will quickly ‘Come to the Table’ and negotiate a fair and equitable deal – NO NUCLEAR WEAPONS – one that is good for all parties. Time is running out, it is truly of the essence!” Trump wrote in a social media post.
The Republican US president, who pulled out of world powers’ 2015 nuclear deal with Tehran during his first White House term, noted that his last warning to Iran was followed by a military strike in June.
“As I told Iran once before, MAKE A DEAL! They didn’t, and there was ‘Operation Midnight Hammer,’ a major destruction of Iran,” Trump continued. “The next attack will be far worse! Don’t make that happen again.”
He also repeated that a US “armada” was heading toward the Islamic Republic.
Iran‘s mission to the United Nations responded in kind.
“Last time the US blundered into wars in Afghanistan and Iraq, it squandered over $7 trillion and lost more than 7,000 American lives,” it said in an X post quoting Trump‘s statement.
“Iran stands ready for dialogue based on mutual respect and interests—BUT IF PUSHED, IT WILL DEFEND ITSELF AND RESPOND LIKE NEVER BEFORE!”
Iranian Foreign Minister Abbas Araqchi said he had not been in contact with US special envoy Steve Witkoff in recent days or requested negotiations, state media reported on Wednesday.
“There was no contact between me and Witkoff in recent days and no request for negotiations was made from us,” Araqchi told state media, adding that various intermediaries were “holding consultations” and were in contact with Tehran.
“Our stance is clear, negotiations don’t go along with threats and talks can only take place when there are no longer menaces and excessive demands.”
Trump said a US naval force headed by the aircraft carrier USS Abraham Lincoln was approaching Iran. Two US officials told Reuters on Monday that the Lincoln and supporting warships had arrived in the Middle East.
The warships started moving from the Asia-Pacific region last week as US-Iranian tensions soared following a bloody crackdown on anti-government protests across Iran by its clerical authorities in recent weeks.
Trump has repeatedly threatened to intervene if Iran continued to kill protesters, but the countrywide demonstrations over economic privations and political repression have since abated. According to reports, the Iranian regime may have killed more than 30,000 people over two days in one of the deadliest crackdowns in modern history.
He has said the United States would act if Tehran resumed its nuclear program after the June airstrikes by Israeli and US forces on key nuclear installations.
Iran‘s President Masoud Pezeshkian told Saudi Arabia’s Crown Prince Mohammed bin Salman in a phone call on Tuesday that Tehran welcomes any process, within the framework of international law, that prevents war.
Bin Salman said during the conversation that Riyadh will not allow its airspace or territory to be used for military actions against Tehran, state news agency SPA reported on Tuesday.
The statement by the Saudi de facto ruler follows a similar statement by the United Arab Emirates that it would not allow any military action against Iran using its airspace or territorial waters.