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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists
The sudden migration of an estimated 50,000 people from Morocco into the Spanish territory of Ceuta last week defied immediate explanation. Why now? Why all at once? Had someone sent them?
To a certain crowd, all the answers could be found some 2,000 miles away, on the other end of the Mediterranean Sea. The reason for all this, they said, was Israel.
There was no evidence for the claim that Israel engineered the incident, during which dozens of migrants died, according to Spanish and Moroccan authorities. The vast majority of the surviving migrants have since been deported back to Morocco.
Bleak work prospects for young Moroccans and crackdowns on government critics, combined with confusion over a change in Spain’s border policy and an apparent loosening of patrols by Moroccan authorities, triggered the exodus to Ceuta last week.
But the claim that Israel was behind it resonated widely on social media, pushed by pro-Palestinian celebrities like Hasan Piker and the actor Javier Bardem, and right-wing provocateurs like Ana Kasparian and Dan Bilzerian.
One widely circulated X post showed a graphic of Israeli Prime Minister Benjamin Netanyahu unleashing a stream of migrants from his mouth into Spain.
Some Spanish political leaders also seemed to run with the claim.
Israel and Spain are bitter political enemies, with Spanish Prime Minister Pedro Sánchez announcing an arms embargo on the country that he said was aimed at “stopping the genocide” in Gaza, and Netanyahu responded by expelling Spain from the Civil-Military Coordination Center, a multinational effort whose purpose is to coordinate stabilization and relief efforts in Gaza.
Israel and Morocco, meanwhile, are allies. Led by King Mohammed VI, Morocco normalized relations with Israel in 2020.
Ceuta and Melilla, another Spanish city on the North African coast, are the only remaining European-held territories on Africa’s mainland. Morocco does not recognize Spanish sovereignty over Ceuta and Melilla and considers them to be occupied territories.
The theory spreading online went that Israel had nudged Morocco to hurt Spain by flooding the country with migrants, presenting a domestic problem for Sánchez’s left-wing government.
“Israel and America got the Moroccan government to send like 40,000 ppl into Spanish administered territory,” Piker said on his stream. “It’s not even on some conspiracy s–t either, like The New York Times is openly covering it as such. It was classic Israel in the way that they did it, in the shameless way that they took ownership over it.”
A few Israeli officials — and many of the country’s supporters — had expressed schadenfreude at Spain’s domestic trouble. Israel’s ambassador to the United Nations, Danny Danon, posted on X on Friday: “Spain, which never misses an opportunity to lecture Israel, has declared a state of emergency in Ceuta following the crisis over its immigration policy. Maybe before it continues lecturing us, it’s time it explained to the world why it still maintains colonial enclaves in Africa.”
But Israel did not take responsibility for the crisis, and the Times had not covered it as such.
Instead, the Times cited a misinterpretation of a recent Spanish Supreme Court ruling as a possible reason for the sudden surge. It noted that Sánchez, the prime minister, had blamed human-trafficking networks for misleading migrants about the ease with which they could remain on Spanish territory.
The Times also highlighted in several articles the economic vulnerability and despair experienced by many Moroccans, which has led to previous border crises in Ceuta.
The Times did note that while Moroccan officials typically make it hard for migrants to get close to Ceuta, several migrants had said in interviews that police officers “waved them through, allowing them to overwhelm Spain’s border fence with relative ease.”
It did not propose an explanation for this, and Israel did not appear in the article.
Yair Netanyahu’s taunt
The most widely cited “smoking gun” came in the form of a 2019 tweet by Yair Netanyahu, the Israeli Prime Minister’s now-35-year-old son.
In the tweet — apparently a rejoinder to the notion that Israel is occupied Arab land — Netanyahu shared a map highlighting Spanish colonial territories in Africa, including Ceuta. He wrote, “Dear Arabs and Muslims. Want to free occupied Arab Islamic lands? Here’s a good start!”
Yair Netanyahu is a podcaster without an official role in the Israeli government.
The post Bardem shared with his 1.5 million followers, originally posted on Instagram by writer Miranda Vidak, cited the tweet even as it seemingly acknowledged the lack of stronger evidence.
“We don’t know who engineered this crisis, but we know who benefits from a weakened, destabilised Spain: Israel, and the Western far right eager to turn migration into a weapon against Muslims,” the post read.
Members of the activist left and intellectual right also fanned the flames of conspiracy. Sean Davis, the founder of the Federalist, and Kenneth Roth, the former executive director of Human Rights Watch, shared the conjecture online.
Roth said Israel’s long-term goal was for Spain to cede control of Ceuta to Morocco, which would prevent Spain from blocking Israeli ships in the Strait of Gibraltar.
Pundits have also observed that the absence of Morocco’s border patrol could be a reaction to Sánchez’s recent official visit to Algeria, which supports independence for Western Sahara, a territory claimed by Morocco.
While Sánchez, the Spanish prime minister, has not associated the breach with Israel, Spanish Transportation Minister Óscar Puente appeared to suggest that Israel bore some responsibility in response to Danon.
Puente responded to Danon in Spanish: “Well, things are starting to get pretty clear.”
JTA contributed reporting.
The post How the Ceuta migration crisis became fodder for anti-Israel conspiracy theorists appeared first on The Forward.
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Man charged in a Jewish journalist’s death vandalized a Jewish business days before
The unsolved murder of a Jewish man in a public park, a synagogue desecrated with motor oil and feces, a bagel shop splattered with dirt, and the sudden and tragic death of a Jewish journalist.
Those incidents within a few miles of each other in a heavily Jewish neighborhood of Queens have put the Jewish community in that borough on alert since May. Ronnie Perry, who works at Benny’s Brick Oven Kosher Pizza in the neighborhood, said he can’t help but see a pattern.
“You know what the common denominator is, right?” Perry said.
Though investigators have not determined the motives in each case, prosecutors on Monday charged the same man who allegedly caused the death of the journalist with a hate crime for allegedly vandalizing the bagel shop.
“I was beyond horrified,” said Rachel Sales, daughter of the killed journalist, Cara Trager. “The fact that this guy did a hate crime … days before means that he could have been apprehended before my mom was killed.”
Perry, whose pizzeria is just a block from the vandalized bagel shop, told the Forward that the string of troubling incidents have rattled the community, and there’s not a lot visibly Jewish businesses like his can do to bolster security.
Nily Rozic, the Jewish state Assembly member who represents the Queens district where many of those attacks took place, said the incidents are more than just property damage or isolated violence.
“It really makes people feel like they’re being targeted as a community,” she said.
Last week, prosecutors charged Dawood Faisal, 22, with a hate crime for destroying property at Bagels & Co, a bagel shop on the corner of a major thoroughfare in Fresh Meadows that advertises itself as kosher in neon lights and displays Israeli flags. On two separate occasions in May, Faisal allegedly knocked over multiple plant stands outside the shop and, in one instance, hurled dirt at the outside wall of the store.
In May, Faisal was arraigned on charges of manslaughter for the death of Trager, a Queens-based journalist who was also active in her Jewish community. Faisal allegedly sped over 75 mph through two red lights and collided with two cars, propelling one into a crosswalk where it struck Trager and her husband, Michael, who survived.
Prosecutors have not presented any evidence that Trager was specifically targeted by Faisal, and authorities are not investigating the crash as a hate crime, according to a spokesperson for District Attorney Melinda Katz.
But even before the vandalism charge, Michael Trager told the Jewish Telegraphic Agency that he believed that Faisal had been “looking to do damage in a heavily Jewish area.”
Sales told the Forward her mom was passionate about fighting antisemitism, and the two often discussed the uptick in anti-Jewish hate crimes — including the bagel shop’s vandalism days before Cara Trager’s death on May 29.
“This is a tragedy for the entire Jewish community to understand, and beyond the Jewish community, this is a tragedy for New Yorkers, for Americans, to see that hate crimes don’t end at vandalism. People could die,” Sales said. “My mom died.”
Just a week before the car crash, Albert Itzkowitz, a local rabbi and former kosher bakery owner, was shot and killed while visiting Kissena Park in Queens. Police are investigating the incident as a murder but have not identified any suspects.
His family is calling for the killing to be investigated as a hate crime.
“Daddy was visibly Jewish. He was targeted in broad daylight. He was killed in a public park where he should have been safe,” his daughter, Leah Livshitz, said at a press conference in June. “His family deserves answers. The Jewish community deserves answers.”
Then in July, two Orthodox congregations in Queens were desecrated with feces and motor oil. Police are also investigating that vandalism as a hate crime.
Rozic, the first and only Israeli-born New York state Assembly member, said even as investigations are ongoing, she understands the incidents as “interconnected” and has heard from Jewish constituents who feel afraid.
“Context is important,” Rozic said. “When incidents like this are followed by additional violence, it compounds the fear and the trauma of the community.”
Anti-Jewish hate crimes have increased by 8.5% in New York City this year — with 205 reported versus 189 for the same period last year, according to data from the NYPD.
Mayor Zohran Mamdani, who previously represented a Queens district in the statehouse, has noted his administration’s 800% increased investment in the office of hate crime prevention. But in recent weeks, he has faced backlash from some Jewish New Yorkers after he released a video referring to Israeli Prime Minister Benjamin Netanyahu as a “war criminal” and calling on New Yorkers to protest the Israeli leader’s planned visit to the United Nations in September. Mamdani has defended his comments on Netanyahu as “critiques of a political leader, not of people of a specific faith.”
The post Man charged in a Jewish journalist’s death vandalized a Jewish business days before appeared first on The Forward.
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He stumbled upon Leonard Bernstein’s stubble on his way to finding a ‘Lost Mozart’
David Israel needed an electric razor, so he borrowed Leonard Bernstein’s.
It was the early ‘90s and Israel was about to make his first trip overseas as a representative of the Bernstein estate at the London Symphony Orchestra. He knew that European outlets had a different voltage and so he phoned up the maestro’s daughter Jamie to ask if he could use the one at the Dakota, where Israel worked as an editor, preparing the definitive scores for Mass, West Side Story and On the Town after Bernstein’s death in 1990.
“I took a red eye, so I’m there in the morning, and I was going to shave,” Israel told me in a video call from his home in Malibu. “All of Lenny’s gray stubble comes falling out into the sink. And I thought, ‘Well, if I get a piece of Scotch tape, I could save this, and we could clone him at some point.’ And so I did.”
Israel, who has composed music for Paul Taylor and Twyla Tharp, knew he had a story to tell about his picaresque early days in the world of classical music. His second novel, The Lost Mozart is a kunstleroman that borrows quite a bit from life and, like the stubbly attempt to revive Leonard Bernstein, is about an effort to bring genius back to life.
The story follows Noah Wideman, like Israel a graduate of the Hartt School of Music in Hartford, Connecticut, who stumbles on a fragment of an unfinished Mozart string quartet. An unprecedented 627th composition from a life that lasted only 35 years.
Together with a crew of older men — a legendary classical music radio announcer, his partner and their collector friend in possession of the titular sketch — Noah works to finish what Amadeus started.
Noah, a gifted pasticheur, is primed for the task and, due to an early job at ASCAP, where he surreptitiously recorded the music playing at strip clubs that failed to pay their annual licensing fee, his skills as a detective.
Completing the work of one of the greatest musical geniuses is an act of chutzpah, something Israel knows something about. His own lost Mozart moment came shortly after college, when he made a play for the legacy of another great.
He knew Bernstein socially through the dean of the Hartt School, and chose the college in part because he knew the maestro often came to visit. Israel was scheduled to have dinner with him in 1990, but Bernstein died a month earlier. Israel produced a memorial concert and, on March 13, 1991, was at a party where he ran into Bernstein’s former assistant, who ran the publishing arm of his estate.
“We were just chit-chatting in the kitchen after this concert at this party, and he said, ‘What are you going to do when you graduate?’” Israel recalled. “And I said, ‘ I’m going to work for you,’ and that’s how the job came to be.”
Israel immersed himself in Bernstein’s scores and correspondence, in much the same way Noah dives into the Mozart archive. Bernstein was an idol, but Israel reveres Mozart, and picked him as a subject over Bach or Beethoven in part because of how prolific he was.
“The reason why I felt like this was good material for a novel is because by 2023, which is when I was writing the book, it seemed like the only way you could experience new Mozart was through fiction,” Israel said.
Not anymore. In June, just a couple of months before Israel’s pub date, a curator at France’s National Library found a notebook with sketches from the 22-year-old Mozart, who was in Paris to audition as a court musician at Versailles.
There’s more to the story, Israel said, including Wolfgang’s oft-overlooked older sister Maria Anna, a composer and musician in her own right who got top billing in the siblings’ early tours through the courts of Europe.
The sequel, Israel tells me, will feature her as another “lost Mozart,” and draw from Israel’s own time working on Bernstein’s archive, including his impromptu jam session with Yo-Yo Ma.
“It’s one of the funniest scenes in the first few chapters,” Israel promises. He can’t yet say more about what happens at the Dakota. Readers will have to discover those lost movements for themselves.
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