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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Vance declines to endorse Netanyahu, a day after Trump backs prime minister
(JTA) — Vice President JD Vance has refused to endorse Prime Minister Benjamin Netanyahu, just a day after President Donald Trump announced his support for the incumbent Israeli leader.
“I’m not anti-endorsing. I’m not pro-endorsing,” Vance told journalist Mark Halperin in a Monday interview. “I’m not getting involved in the Israeli elections.”
“I endorse American candidates,” the vice president added, noting that he is focused on the U.S. midterms.
Trump declared his support for Netanyahu, who is running for reelection, in a Sunday Truth Social post in which he deemed the Israeli leader “a Great Warrior Prime Minister” and a vital partner in removing the Iranian threat. Recent polls show Netanyahu closely trailing former IDF chief-of-staff Gadi Eisenkot in the election, which will take place on Oct. 27.
Liberal Middle East policy advocates, including J Street, have blasted Trump’s decision to back Netanyahu, arguing that he’s acting against the interests of U.S. taxpayers.
While Vance declined to endorse the Israeli prime minister, he has previously involved himself in international elections. In April Vance joined Trump in backing then Prime Minister Viktor Orbán in Hungary, although that support did not end in victory.
Last year, the vice president also met with the leader of the far-right Alternative for German political party, AfD, in Munich but he did not issue an official endorsement for that candidate.
This article originally appeared on JTA.org.
The post Vance declines to endorse Netanyahu, a day after Trump backs prime minister appeared first on The Forward.
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Israeli President in Hungary for first high level talks since Orbán’s ouster
(JTA) — BUDAPEST, Hungary — Israeli President Isaac Herzog met with his Hungarian counterpart and the country’s prime minister on Tuesday in the first high-level Israeli visit since the election defeat of longtime Prime Minister Viktor Orbán.
Herzog held talks with Hungarian President András Baka at the Sándor Palace before meeting Prime Minister Péter Magyar, whose Tisza party ended Orbán’s 16 years in power in April.
Orbán’s tenure was marked by repeated confrontations with European Union institutions over democratic standards and the rule of law. He was among Israel’s staunchest supporters at the European body. The right-wing strongman also maintained close personal ties with Prime Minister Benjamin Netanyahu.
Speaking at a joint press briefing following their closed-door meeting, Herzog described Hungary as a “friend and an ally,” praised its role in promoting “balanced and constructive relations” between Israel and the European Union and expressed confidence that the relationship would continue to develop under the new government.
“Over the course of this past year, we’ve seen our strong bilateral alliance deepen considerably,” Herzog said. “By joining hands, we are harnessing the best of our creativity, resourcefulness and determination towards shaping secure economic [and] technological futures.”
Baka offered a more restrained assessment, describing relations as “cordial and stable” and saying the two countries had no “outstanding bilateral issues” and that Israel remained an “important economic partner.”
The Hungarian president also pointed to the fighting in Gaza, which has continued for more than three years, calling for unhindered deliveries of humanitarian aid to the civilian population.
“International humanitarian law must be fully respected, and aid must reach those in need safely and without interruption,” Baka said. “Any lasting peace must offer families on both sides a reason to believe that their children can grow up free from fear and insecurity that have shaped so many lives.”
Herzog said Israel does not “choose war,” and raised the threat posed by Iran and its regional proxies, including Hamas, Hezbollah and the Houthis, warning that the danger extended beyond the Middle East and required cooperation among “freedom-loving nations” to confront it.
“In recent years, we’ve contended with a clear, present and ongoing threat of terror and extremism emanating from Iran and spread through its network of radical proxies,” he said. “They may sit in the Middle East, but they threaten the entire world, and the alliance of freedom-loving nations is critical to confronting it.”
Herzog congratulated Magyar on his election victory, describing it as “an expression of Hungarian democracy” and of the “vitality and energy” of the Hungarian people.
Magyar, who took office in May, has pledged to maintain strong relations with Israel. But he reversed one of Orbán’s most consequential policies soon after he took office with a vote to remain in the International Criminal Court, overturning Orbán’s decision to withdraw after the court issued an arrest warrant against Netanyahu over alleged war crimes in Gaza.
Baka, a former Supreme Court chief justice who assumed the presidency in August, has a history with the former government. His judicial tenure was cut short under Orbán in 2012, a move the European Court of Human Rights subsequently ruled had violated his rights.
Herzog also addressed Israel’s upcoming parliamentary elections on October 27, telling his Hungarian counterpart that the country’s next government would face considerable diplomatic and security challenges.
“The next Israeli government, whatever its form, will have to contend with big challenges that go to the heart of our security and our position in the international arena,” Herzog said, expressing confidence that Israel would “continue to find an ally and friend in Hungary.”
Both presidents addressed Hungary’s Jewish community and the legacy of the Holocaust. Baka reaffirmed Hungary’s “zero tolerance” policy toward antisemitism, while Herzog recalled the destruction of Hungarian Jewish life during the Holocaust, describing its legacy as a “moral memory” guiding the present.
During Herzog’s subsequent meeting with Magyar, veteran Israeli journalist Ariel Kahana called out a question about the state of Israeli-Hungarian relations, despite questions not being part of the protocol.
“Excellent,” Magyar replied.
“I’m not responsible for the Israeli journalists,” Herzog quipped.
Herzog’s visit also includes an address to Voice of the People, an international initiative he established to bring together Jewish leaders from Israel and the Diaspora to discuss challenges facing Jewish communities, as well as a meeting with representatives of Hungarian Jewry.
The trip also carries personal significance for Herzog, whose father, former Israeli President Chaim Herzog, made the first state visit to Hungary by a sitting Israeli president in June 1991, less than two years after the restoration of diplomatic relations between the countries.
Recalling his father’s hope that relations between Israel and Hungary would continue to deepen, Herzog said he was proud to see how the relationship had developed over the intervening 35 years.
“Today, as president of the State of Israel, and as his son, I’m immensely proud to see how much that hope has become a reality,” he said.
This article originally appeared on JTA.org.
The post Israeli President in Hungary for first high level talks since Orbán’s ouster appeared first on The Forward.
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Cantorial music movingly sung by women, at this event in Indiana
אויף איין טאָג איז דאָס שטעטל בלומינגטאָן — אַן אוניווערסיטעט־שטאָט אין ווײַטער אינדיאַנע — געוואָרן אַ צענטער פֿון נײַער און טראַדיציאָנעלער ייִדישער מוזיק.
דעם 11טן אָקטאָבער איז פֿאָרגעקומען אַ גאַנצע ריי פּראָגראַמען געווידמעט דער מיזרח־אייראָפּעיִשער ייִדישער קולטור. די פּראָגראַם, „זכּרון פֿאַרוואַנדלט“ (Memory Transformed), האָט אַרײַנגענומען אַן אַקאַדעמישן סימפּאָזיום, אַ קונסט־אויסשטעלונג און אַ קאָנצערט פֿון הײַנטצײַטיקער ייִדישער מוזיק. ס׳איז געקומען אַ גרויסער עולם: סײַ סטודענטן און פּראָפֿעסאָרן פֿון אוניווערסיטעט, סײַ ייִדן און נישט־ייִדן פֿון דער געגנט.
די רײַכע פּראָגראַם איז פֿאָרגעקומען אין בלומינגטאָן, דער עיקר, אַ דאַנק ירמיהו לאָקוווּד, דעם באַקאַנטן מוזיקער, היסטאָריקער און מוזיקאָלאָג, וואָס איז אויך אַ גאַסט־פּראָפֿעסאָר פֿון ייִדישע לימודים אין אינדיאַנער אוניווערסיטעט. לאָקוווּד האָט זיך באַטייליקט סײַ אינעם סימפּאָזיום סײַ אין דעם קאָנצערט. ער איז אויפֿגעטראָטן מיט זײַן קאַפּעליע, The Sway Machinery, מיט וועמען ער שפּילט שוין די לעצטע צוואָנציק יאָר.
כאָטש לאָקוווּדס אייגענע מוזיק איז מאָדערן, פֿאָרשט ער דווקא אַ מער טראַדיציאָנעלן ייִדישן זשאַנער: דאָס חזנות. בעת אַ שמועס מיט מיר האָט ער געזאָגט, אַז ער האַלט דאָס חזנות פֿאַרן עיקר און נשמה פֿון דער ייִדישער מוזיק. זײַן ערשט בוך, „גאָלדענע עפּאָכעס“ (2024) באַהאַנדלט די הײַנטיקע חסידישע זינגער, וואָס באַנײַען דעם סטיל חזנות פֿון אַלטע צײַטן. איצט אַרבעט ער אויף אַ צווייט בוך, וואָס זאָל דערציילן די געשיכטע פֿון חזנות ביזן הײַנטיקן טאָג.
לאָקוווּד פֿאָרשט ספּעציעל די אַלטע פּלאַטעס פֿון אָנהייב 20סטן יאָרהונדערט. חזנות איז אַ מאָל געווען געוואַלדיק פּאָפּולער, ווײַל דער פֿאָנאָגראַף האָט אַרײַנגעברענגט די הייליקע מוזיק אַפֿילו אין וועלטלעכע ייִדישע היימען.
אויפֿן סימפּאָזיום האָט אויך גערעדט אַן אַנדער מומחה פֿון חזנות, ד״ר יהודית בערקסאָן, אַ פֿאָרשערין און פּראָפֿעסיאָנעלע חזנטע אין לאָס־אַנדזשעלעס. זי האָט גערעדט וועגן דעם אימפּראָוויזירטן אַספּעקט פֿון חזנות, וואָס איז אַ מאָל געווען גאָר וויכטיק. הײַנט זינגען חזנים געוויינטלעך לויט די נאָטן, ווײַל זיי זענען גוט טרענירט אין דער קלאַסישער מערבֿדיקער מוזיק־טראַדיציע. אָבער דאָס אַמאָליקע חזנות איז געווען אַ געמיש פֿון מערבֿדיק און מיזרחדיק, מיט אַ סך אימפּראָוויזאַציע — אַ ביסל ווי דזשעז־מוזיק. דער חזן האָט קיין מאָל נישט געזונגען דאָס זעלבע שטיקל אויף פּונקט דעם זעלביקן אופֿן. יעדע זאַך איז געווען אָריגינעל.
בערקסאָן האָט אויך גערעדט וועגן די פּריוואַטע, קאָנטראַבאַנדישע רעקאָרדירונגען, וואָס געוויסע ליבהאָבערס פֿון חזנות פֿלעגן מאַכן בסוד. זיי האָבן אַרײַנגעשמוגלט אַ רעקאָרדיר־אַפּאַראַט אין אַ תּלית־בײַטל אָדער אונטערן מאַנטל און רעקאָרדירט דעם חזן, אַפֿילו ווען מע טאָר נישט, שבת אָדער יום־טובֿ. די אָ ייִדן זענען געווען גרייט צו ריזיקירן מיט דער אייגענער נשמה, אַבי צו פֿאַרמאָגן דאָס געזאַנג פֿון זייער באַליבטן חזן. אויף אַזעלכע רעקאָרדירונגען הערט מען אָפֿט אַ סך אימפּראָוויזאַציעס.
אויפֿן סימפּאָזיום האָט אויך גערעדט דער היגער ייִדיש־פּראָפֿעסאָר, דובֿ־בער קערלער. ער האָט דערציילט וועגן ייִדישע לידער, וואָס דער עולם האַלט זיי אָפֿט פֿאַר אַלטע פֿאָלקסלידער, כאָטש אין דער אמתן זענען די מחברים גוט באַקאַנט. למשל, „דער רבי אלימלך“ האָט געשריבן און קאָמפּאָנירט דער פּאָעט משה נאַדיר (יצחק רײַז), וואָס האָט געוווינט אין ניו־יאָרק. אַ סך פֿון די פּאָפּולערסטע לידער אונדזערע שטאַמען באמת פֿון אַמעריקע, נישט פֿון מיזרח־אייראָפּע.
לאָקוווּדס מוזיק מיט זײַן קאַפּעליע איז אַ יחיד־במינו, אַ געמיש פֿון עטלעכע מוזיקאַלישע זשאַנערס און סטילן: חזנות, ראָק, פֿאָנק, בלוז. באמת זענען זיי אַ מאָדערנע „אינדי“־ראָק־קאַפּעליע, וואָס זינגט תּפֿילות אויף לשון־קודש. עס איז טשיקאַווע צו הערן פֿאַרכאַפּנדיקע לידער מיט אַזאַ ריטעם און קלאַנג, אַז עס ווילט זיך טאַנצן, און זען, אַז די ווערטער האָבן אָנגעשריבן רבנים מיט הונדערטער יאָרן צוריק. אויפֿן קאָנצערט, למשל, האָבן זיי געשפּילט „אָדם יסודו“, אַ טייל פֿונעם פּיוט „ונתנה תּוקף“, וואָס ייִדן זאָגן ראָש־השנה. דאָס שטאַמט לויט דער מסורה פֿון הרבֿ אַמנון פֿון מײַנץ אין 11טן י״ה.
נאָך דעם איז אויפֿגעטראָטן אַ צווייטע גרופּע: „די אומשטאַרביקע חזנטעס“, וואָס באַשטייט פֿון עטלעכע פֿון די בעסטע חזנטעס פֿון אונדזער דור: יהודית בערקסאָן אַליין, רחל וועסטאָן, שאַהאַנאַ מעקיני־באַלדאָן און ריקי רויז. זיי האָבן געזונגען קלאַסישע תּפֿילות פֿונעם אַלטן רעפּערטואַר פֿון די גרויסע חזנים און חזנטעס פֿון אַ מאָל: „אַחינו“, „רצה במנוחתינו“, און „שׂים שלום“. די ווירטואָזקייט פֿון די חזנטעס האָט געמאַכט אַ געוואַלדיקן רושם אויף מיר און איך בין זיכער אויך אויף די אַנדערע.
איין ליד איו געווען טיילווײַז אויף ייִדיש: „איך בענק אַהיים“, געזונגען פֿון רחל וועסטאָן, וואָס איז באַקאַנט פֿון אַן אַלטער רעקאָרדירונג פֿון דער משפּחה מאַלאַווסקי, מיט דער באַקאַנטער חזנטע גאָלדי מאַלאַווסקי. הערנדיק דאָס ליד האָט דער עולם מסתּמא דערפֿילט, ווי איך אַליין, אַ בענקשאַפֿט נאָך דער אַלטער היים אין מיזרח־אייראָפּע, און נאָך דער אַמאָליקער ניו־יאָרק, וווּ חזנות און ייִדיש האָבן געלעבט אויף אַ ברייטן פֿאַרנעם.
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