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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Miss Israel Melanie Shiraz Says Mamdani’s Wife Snubbed Her Because She’s From Jewish State
Melanie Shiraz being crowned Miss Israel 2025. Photo: Simon Soong | Edgar Entertainment
Melanie Shiraz, who represented Israel in the 2025 Miss Universe pageant, said on Wednesday that the wife of New York City Mayor Zohran Mamdani refused to take a photograph with her because the beauty queen is from the Jewish state.
Shiraz posted on Instagram a video that features a short clip of herself with Rama Duwaji, the first lady of New York City. The Israel native said in the video’s voice-over that she met Mamdani’s wife by chance in a coffee shop in New York City and the two sat next to each other. Duwaji was willing to take a photo with the beauty queen “until she found out that I was Miss Israel; until I told her that as an Israeli, I was disappointed in seeing the kind of rhetoric she was promoting online,” Shiraz said.
“I told her as part of my ideology as an Israeli is to have productive dialogue in which not one side is constantly dehumanized. But despite that, despite the setting being calm, the moment she found out I was Israeli, she refused to have a conversation with me,” continued the graduate of the University of California, Berkeley.
“If you can publicly apologize for dehumanizing Israelis, but you can’t get yourself to humanize one when you come face-to-face with them in real life, what does that say about you and what does that say about the state of our politics considering that is the wife of the mayor of New York City?” Shiraz added.
A Texas-born illustrator with Syrian roots, Duwaji has previously uploaded or “liked” numerous anti-Israel posts on social media. She has also “liked” several online posts that celebrated the deadly Hamas-led terrorist attack against Israelis on Oct. 7, 2023, and even defended the largest single-day massacre of Jews since the Holocaust, describing it as Palestinian “resistance.”
It was discovered that Duwaji shared social media posts praising female Palestinian terrorists who participated in plane hijackings and bombings in the 1960s and early 1970s. In 2015, she shared a post in which someone else wrote that Tel Aviv was occupying Palestinian land and “shouldn’t exist.” Duwaji also illustrated an essay co-edited by a Palestinian-American activist author who described the Oct. 7 attack as “spectacular” and called Jewish Israelis “rootless soulless ghouls.”
In April, Duwaji apologized for “harmful” social media posts she made as a teenager, which included anti-gay and anti-Black language, but did not directly address her more recent anti-Israel social media activity.
Mamdani, who has faced his own share of criticism for anti-Israel comments and actions, has previously defended his wife by saying she is a “private person.”
In the caption of her Instagram video, Shiraz said she was “not particularly” surprised by her interaction with Duwaji at the coffee shop in New York City.
“It is easy to apologize without meaningfully changing one’s behavior,” Shiraz explained. “It is easy to claim opposition to dehumanization in principle, but far more difficult to embody that in practice. She was polite throughout. But the shift in demeanor was evident, and the lack of willingness to engage even more so.”
“I approached the interaction with openness to a genuine, respectful conversation. That openness was not reciprocated,” Shiraz added. “And that, perhaps, is the more telling point: how often this disconnect appears, and how normalized it has become.”
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Rubio Questions Allies’ Support on Iran Following Italy Talks
US Secretary of State Marco Rubio speaks to the press at the US Embassy in Rome, Italy on May 8, 2026. Photo: STEFANO RELLANDINI/Pool via REUTERS
US Secretary of State Marco Rubio met Prime Minister Giorgia Meloni on Friday and afterwards questioned why allies including Italy were not backing Washington’s efforts to confront Iran and re-open the Strait of Hormuz.
“I don’t understand why anybody would not be supportive,” Rubio told reporters, adding that countries needed “something more than just strongly worded statements” if they opposed Iran‘s actions.
Rubio was wrapping up a two-day trip aimed at easing ties with Pope Leo after attacks on the pontiff by President Donald Trump, while also addressing Washington’s frustration over Italy‘s refusal to support the US-Israeli war on Iran.
Meloni had been one of Trump’s firmest allies in Europe, cultivating close ties with him and presenting herself as a natural bridge between Washington and other EU states that had no natural political affinity with the Republican US leader.
But that alignment has come under increasing strain in recent months, as the Iran war has forced her to balance loyalty to the United States against Italian public animosity to the war and the growing economic cost of the conflict.
Meloni and Rubio met for 1-1/2 hours, in what she described in a post on social media platform X as “an extensive and constructive discussion,” saying the talks included the Middle East, Libya, and the peace processes in Lebanon and Ukraine.
“It was a frank dialogue between allies who defend their own national interests while fully recognizing the value of western unity,” Meloni said.
Rubio declined to give full details. However, he warned that Tehran’s claim to control access to Hormuz risked setting a dangerous precedent.
“The fundamental question every country, not just Italy … needs to ask themselves is, are you going to normalize a country claiming to control an international waterway? Because if you normalize that, you’ve set a precedent that’s going to get repeated in a dozen other places,” he said.
‘THE UNITED STATES NEEDS EUROPE AND ITALY‘
Italy and other European allies have said they would be willing to help keep the strait open once there was a lasting ceasefire or the conflict ends, but have refused to be drawn into direct confrontation with Iran.
Before seeing Meloni, Rubio met Italy‘s Foreign Minister Antonio Tajani, who said he hoped the visit had helped calm tensions with the United States.
“I am convinced Europe needs America, Italy needs America, but also that the United States needs Europe and Italy,” Tajani told reporters.
Besides the war in the Gulf, Meloni and Rubio had also been expected to discuss Russia’s war on Ukraine, US tariffs on European goods, and the outlook for Cuba, which Washington is seeking to isolate both diplomatically and economically.
The Italians were also keen for a readout on Rubio‘s meetings at the Vatican. Trump’s recent attacks on Pope Leo crossed a sensitive line in overwhelmingly Catholic Italy and prompted Meloni to call them “unacceptable.”
Her criticism in turn drew a sharp rebuke from Trump, who said she lacked courage. He subsequently threatened to withdraw US troops from Italy.
Rubio said he didn’t get into specifics about US bases, saying it was a decision for Trump to make.
Italy last month refused to allow US aircraft to use the Sigonella air base in Sicily for combat operations linked to the Iran conflict. Italian officials said Washington had not sought prior authorization from Rome for the use of the site.
Rubio did not mention this incident, but pointed to Spain’s decision not to allow its bases or airspace to be used to attack Iran. He said one of the main attractions of NATO for the US was to have forces in Europe that could be swiftly deployed elsewhere.
“Now that’s no longer the case, at least when it comes to some NATO members, that’s a problem and has to be examined,” he said.
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Irish Soccer Players, Sports Icons, Celebrities Call for Boycott of Upcoming UEFA Matches Against Israel
Soccer Football – UEFA Nations League Draw – Brussels Expo, Brussels, Belgium – Feb. 12, 2026, General view during the draw. Photo: REUTERS/Benoit Tessier
Prominent Irish soccer players, as well as other well-known sports figures and celebrities, have teamed up to pressure the Football Association of Ireland (FAI) to boycott two UEFA Nations League matches against Israel set for later this year.
The campaign group Irish Sport for Palestine published an open letter this week regarding a match set for Sept. 27, designated as an Israeli home match, and another future one on Oct. 4 in which Ireland will host Israel at Dublin’s Aviva Stadium.
The Israel Football Association said in February it hopes to host the Sept. 27 match in Israel, but a formal decision will reportedly be made in June.
The open letter calls for FAI to boycott both upcoming matches while accusing Israel of a “brutal system of apartheid,” committing “genocide” in the Gaza Strip, and carrying out “clear and ongoing breaches” of UEFA and FIFA statutes regarding Israeli soccer teams playing matches “on occupied Palestinian lands.”
“It is unconceivable that we would be willing to be silent and give cover to such crimes in the name of football,” the letter states. “We call on you to ensure the Irish football team is not used to mask UEFA rules breaches, apartheid, and war crimes.”
The letter was signed by players from both the men’s and women’s League of Ireland soccer teams, Ireland’s former men’s national team manager Brian Kerr, two-time women’s player of the year Louise Quinn, and other former soccer coaches, managers, and players.
Outside of the sporting world, the letter was also signed by Irish rock band Fontaines DC, the Irish hip-hop trio Kneecap, Irish musicians Mary Coughlan and Christy Moore, and Oscar-nominated Irish actor Stephen Rea, among others.
Included in the open letter is a statement from Shamrock Rovers captain and Professional Footballers’ Association of Ireland Chairman Roberto Lopes, who was born in Dublin.
“We can’t ignore the humanitarian catastrophe in Palestine; the sheer loss of life there has to take precedence over any sporting consideration,” Lopes said. “Ireland has an opportunity here to lead — to be a pioneer and do what others won’t. We need to be brave enough to say enough is enough. We can’t just stand by. Please, stop the game.”
The matchups for the 2026-27 UEFA Nations League were announced in February. At the time, the FAI said Ireland’s men’s national team will indeed compete against Israel in the scheduled games to avoid facing “disciplinary measures” by the UEFA, which may include “potential disqualification” from the competition. Months earlier, in late 2025, the FAI submitted a motion to have the UEFA ban Israel from competitions because of the country’s war in Gaza. The motions were rejected.
FIFA President Gianni Infantino previously said he believes FIFA “should actually never ban any country” from playing soccer “because of the acts of their political leaders.”
Irish Prime Minister Micheal Martin said he supports Ireland playing the two matches against Israel in September and October.
“We have been critics and have opposed very strongly Israeli government policy within Gaza in particular. We condemned the Hamas attack on Israel which was absolutely horrific,” he told the Irish Times. “I think sport is an area that can be challenging when it crosses into the realm of politics.”