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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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How Dealing with Difficult Challenges Leads to Spiritual Growth and Leadership
A Torah scroll. Photo: RabbiSacks.org.
They say that “the devil is in the details,” and nowhere has that been more evident than in the corruption scandal currently shaking Ukraine — even as the deadly war with Russia continues to rage.
Over the past couple of weeks, Ukrainian anti-corruption investigators have been drip-feeding the world with information: wiretaps, redacted court testimony, and sordid specifics of a large bribery saga. The cast of villains includes prominent businessmen and contractors pressured for hefty “commissions,” high-ranking ministers abruptly resigning, and one of President Zelensky’s former business partners fleeing the country just hours before the police raided his home.
The entire scheme exploited a wartime loophole — a rule under martial law preventing contractors from collecting debts in court from companies providing essential services. Energoatom fits that definition perfectly, as it supplies more than half of Ukraine’s electricity.
But more fascinating than the scandal itself is the sheer level of detail — the way this scheme evolved from small to big to overwhelming, unfolding slowly, piece by piece, person by person, until you finally step back and see the broad contours of the entire sprawling disaster.
And oddly enough, all of this brings me straight into the heart of Parshat Vayeitzei, which was my late father’s bar mitzvah parsha. He would always say — with an unmistakable twinkle in his eye — that Vayeitzei was “the most important parsha in the Torah.” We’d nod and smile, convinced he was just having a laugh.
I mean, yes — Vayeitzei certainly has its blockbuster moments: Jacob’s ladder stretching toward heaven, the extraordinary promises God makes to him, his first encounter with Rachel at the well — one of the great love stories in Jewish history — followed by his marriages and the birth of 11 children who would become the founders of the tribes that became the Jewish people. All of these events are unquestionably consequential, to say the least.
But then you hit the middle of the parsha — the part everyone secretly hopes the baal koreh will speed through. It’s long, it’s intricate, and it’s bewilderingly detailed: the astonishing saga of Jacob’s business dealings with Lavan.
Wage agreements — and disagreements. Livestock negotiations. Contract revisions. Endless sheep rearing. Sheep with spots, sheep without spots, sheep with speckles, stripes, dark patches — every possible permutation of sheep coloration you can imagine. It’s the Torah’s version of a regulatory audit: too many technical notes, too many procedural details, and far too much information.
Most of us, understandably, wonder what all this sheep drama is doing in a sacred text. Why did the Torah — normally so concise — zoom in on this business relationship from hell? Why give us this level of detail? And whatever the answer might be, surely this story doesn’t belong in “the most important parsha in the Torah.”
But my father always insisted that Vayeitzei’s business section wasn’t a pointless, transitional interruption in the narrative — it was the narrative. And perhaps, as the revelations from Kyiv remind us, the line between spiritual greatness and moral disaster is drawn not in grand theological enterprises like ladders reaching heavenward or celestial dream sequences, but in the slow, grinding, unglamorous world of day-to-day commerce: negotiations, promises, deals, and the quiet ethical temptations that shadow every decision we make.
If you think about it, this strange middle section of Vayeitzei is the Torah’s earliest and most elaborate case study in business ethics — or, more accurately, business un-ethics. Lavan is the Biblical version of a man who smiles broadly to your face while his hand is quietly stealing your wallet.
He is charming, generous-sounding, and utterly unscrupulous. He cheats at negotiations. He alters contracts retroactively. He weaponizes hospitality. He manipulates family loyalty. If there were a Biblical Consumer Protection Bureau, Lavan would be its full-time subject of interest.
And Jacob — the bookish, scholarly son of Isaac — finds himself thrown into a years-long masterclass with one of the greatest Machiavellian businessmen of the ancient Near East. The holy patriarch of the Jewish nation, the spiritual heir to Abraham and Isaac, sits across the table from a crook arguing over sheep markings.
But that’s precisely the point. Spirituality is easy when you live a monastic life of solitude and separation. Show me how spiritual you are when you need to negotiate with a scoundrel — that’s when your character is truly revealed.
Judaism doesn’t believe in the mystique of the cloister. Our greatest spiritual heroes aren’t monks; they’re shepherds, merchants, craftsmen, farmers — even warriors and kings. Jacob’s true greatness emerges in the trenches of real life, in the dense and morally dangerous world where money, power, opportunity, resentment, and desperation mingle with our aspirations to become the people God wants us to be.
What Vayeitzei shows, in deliberately excruciating detail, is that Jacob absolutely refuses to become Lavan. Yes, he negotiates, he strategizes, he outsmarts. But he does not become Lavan. He maintains his integrity.
And here’s the deeper insight — the one my father, with his mischievous grin, seemed instinctively to understand: the Jewish mission from the very outset was never to escape the world; it was to elevate it — from the inside out.
If Jacob had spent 20 years in a desert cave meditating on the divine, he might have produced beautiful insights — but there would have been no tribes, no family, no nation, and no legacy. Instead, Jacob becomes the spiritual father of Israel the nation even as he ran a household, raised children, and navigated a business partnership with a morally bankrupt relative.
And that is precisely why the Torah dwells on the sheep. Because the sheep are not a distraction — they are the arena. They are the battlefield where Jacob’s greatness is forged. They are the proof that holiness is not found in what we avoid, but in how we behave when we can’t avoid what we would much prefer to have nothing to do with.
And as it turns out, in the final analysis Jacob was not transformed by his dream of angels — he was transformed by his years in business with Lavan. What we learn from Jacob and the sheep is that building a family, maintaining integrity in business, and dealing with difficult people are not obstacles to spiritual growth; they are spiritual growth.
Which only goes to prove that my father’s twinkling assertion wasn’t a joke at all. He understood something the rest of us tend to overlook. Maybe Vayeitzei really is the most important parsha in the Torah — not despite the details, but because of them.
The author is a rabbi in Beverly Hills, California.
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The Dangerous Legacy of the 1840 ‘Damascus Affair’ Blood Libel (PART TWO)
Smoke rises from a building after strikes at Syria’s defense ministry in Damascus, Syria, July 16, 2025. Photo: REUTERS/Khalil Ashawi
Part One of this article appeared here.
Worldwide Reaction and Coordinated Jewish Response
Western Jews in Europe and America were incensed at what was happening in Damascus. Europeans and American Jews lobbied their governments to intercede on behalf of the Jews in Damascus. In what was then an entirely novel approach, 15,000 Jews in six American cities gathered and protested on behalf of their fellow Jews in Syria.
In response to the advocacy, government leaders condemned the libel and attempted to intervene on behalf of the accused Jews. Among them were Queen Victoria, Lord Henry Palmerston, US Secretary of State John Forsyth, and, as previously mentioned, Klemens von Metternich of Austria.
Among the Jews who were advocating on behalf of the Damascus Jews, Sir Moses Montefiore stood out.
He, along with French lawyer and future French Justice Minister Adolphe Cremieux, Louis Loewe, and Solomon Munk, traveled as a delegation to Egypt to appeal to Muhammad Ali. They requested that the investigation be transferred to Egyptian or European judges to consider the case. Their request was denied, but as a result, Muhammad Ali decided instead to have the Jews released without acquitting them. The liberation order was issued on August 28, 1840. The prisoners who had survived the investigation were freed.
Seeing that the charges would not be dropped and the libel would continue, Montefiore and Cremieux chose to turn to Sultan Abdul Mejid of the Ottoman Empire, since he was the actual leader over the region, albeit largely powerless. They asked the Sultan to issue a decree proclaiming blood libels as false and prohibiting prosecuting Jews based on such accusations.
The Sultan acquiesced and issued his ruling on November 6, 1840. In a noteworthy act, he condemned the blood libel, stating clearly that it was utterly false and that “Muslim theologians had examined Jewish religious books and found that the Jews are strongly prohibited not only from using human blood but even from consuming that of animals. It therefore follows that the charges made against them, and their religion, are nothing but pure calumny.”
Nevertheless, for years to come, and on antisemitic websites until today, the Catholics of Damascus would continue to tell the story of the friar murdered by Jews for his blood, and that the Jews had only been let free due to the influence of powerful Jews from other countries.
What was France Thinking?
In the aftermath of the Damascus Affair, numerous questions arose. How could France, a country that gave civil equality to the Jews in 1791 and gave its Jewish population the most legal rights, openly support the patently false blood libel accusation and even allow torture to be used to extort confessions?
Most historians conclude that the answer was national self-interest. France’s leaders saw it as beneficial to maintain their foothold in Syria, and felt that supporting the accusers against the Jews would work for them. By the same token, countries hostile to France seized the opportunity to denounce France for its actions, as they sought to increase their control in the Middle East and diminish French influence there. So, Metternich, not known to be a friend of the Jews, denounced the blood libel charges, as did the leaders of Great Britain.
The Damascus Blood Libel, which might otherwise have passed unnoticed in Europe, garnered international attention because of the rivalry of Europe’s great powers in the Middle East.
The Jewish Reaction
The Damascus Affair has been described as a turning point in modern Jewish history, particularly for French Jews, who were among the most vocal supporters that traditional Jewish nationalism was a thing of the past. They were patriotic citizens for whom religion was a private matter, if it was relevant at all.
Yet, when they were exposed to the antisemitism that France displayed in the Damascus Affair, French Jews were completely shaken up. In fact, all of world Jewry was shocked that the blood libel accusation — a throwback to the antisemitism of the Dark Ages — was initially accepted as fact by almost the entire press in Europe. How could it be that educated citizens and modern leaders could believe and support this baseless and ridiculous accusation? No reassuring answer was forthcoming.
In an act that would reverberate for the next two centuries, in 1846, a two-volume book was published in Paris, written by Achille Laurent (a pseudonym), Relation historique des affaires de Syrie depuis 1840 jusqu’en 1842. It claimed to document the complete protocols of the investigation in Damascus, yet completely omitted any mention of the extensive use of torture and only focused on the Jews as murderers, and that the blood libel was a proven fact.
These protocols were published in German, Italian, Arabic, and Russian in the years and decades to come. This book allowed antisemites to “prove” that the murder accusation had been proven and documented, but that the Jews were released despite their guilt.
In fact, Russian coverage of the Damascus Affair in the media is seen as one of the causes that led to the pogroms of the 1890s. Unfortunately, these protocols continue to be published and publicized, particularly in the Arab-language media.
One of the end results of the Damascus Affair was its awakening of Jewish awareness for the need to cooperate to address Jewish needs and respond to charges and attacks towards Jews around the world. In the following decades, for the first time in modern history, multiple such organizations would form to address these concerns.
One Nation
The subsequent blood libel that made international news was that of Menachem Mendel Beilis in Russia in 1911. The lawyer who headed the defense team, the legendary Oscar Gruzenberg, was sure that the prosecution’s attack would take quotes out of context from the Talmud and use them to accuse the Jews. He had Rabbi Mazeh, Chief Rabbi of Moscow, head a rabbinic advisory team for the defense and prepare answers to the inevitable questions. As Gruzenberg had predicted, at the trial the prosecution quoted the Talmudic statement in Tractate Yevamos 61a, “You (the Jewish people) are called “Adam” (Man), and the other nations are not called “Adam” (Man).”
The prosecutors demanded, “How could the Jews claim only they are called man, and the other nations are not called man?! It must mean that they view non-Jews as subhuman!”
The defense had an answer prepared, provided by Rabbi Meir Shapiro, who was already renowned as a brilliant and eloquent leader of Polish Jewry. He explained that the quote reflects an essential characteristic of the Jews and was not intended an insult to the other nations.
Rabbi Shapiro explained that the Talmud (Shavous 39) teaches that “Kol Yisrael areivim zeh lazeh,” meaning all Jews are responsible for one another. He elaborated that in the court, the fate of a single Jew — Mendel Beilis — was being decided, yet the judgment touched Jewish people all over the world.
Rabbi Shapiro directed the defense team to ask the judge, “If an Italian citizen was arrested in Poland or a Frenchman in Germany, would all of Italy or all of France be praying on his behalf and advocating for his acquittal? Would Italians or Frenchmen all over the world be constantly worried about him and awaiting news of his release? Of course not. Yet, when one Jew in Russia is falsely accused of murder, the entire Jewish nation stands with him, because we are truly one. The Talmud says Jews are called “Adam,” because “Adam” shows the unity of the Jewish nation. We are one, a single unit, just as Adam was one man. The word “Adam” in Hebrew has no plural, and that is why it represents the Jewish people, who are one, and this pronoun is not used to identify other nations, as the Talmud stated.”
This answer was understood, even by the accusers. This message continues to serve as a beacon of light for the connection Jews share with one another. In good times and bad, the Jewish People are one.
Rabbi Menachem Levine is the CEO of JDBY-YTT, the largest Jewish school in the Midwest. He served as Rabbi of Congregation Am Echad in San Jose, CA from 2007 – 2020. He is a popular speaker and has written for numerous publications. Rabbi Levine’s personal website is https://thinktorah.org. A version of this article was first published at: https://aish.com/the-damascus-affair/
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Seven IDF Soldiers Wounded in Counterterrorism Operation in Syria
A damaged site, following an Israeli raid on Friday, according to Syrian state media, in Beit Jinn, Syria, Nov. 28, 2025. Photo: REUTERS/Ali Ahmed al-Najjar
i24 News — Seven Israel Defense Forces (IDF) soldiers were wounded during exchange of fire with Syrian jihadists as arrests were conducted of wanted suspects; two Syrian terrorists were killed.
The incident took place in the village of Beit Jinn in Southern Syria — 8 km from the Israeli border and Mount Hermon, an area where the IDF operates frequently (north of the Druze village of Hader).
The event began around 2 am during an operation to apprehend two wanted members of the terrorist organization Jamaa al-Islamiya at their home. A reserve paratrooper force from the 55th Brigade entered the structure, apprehended the terrorists, and began exiting the building in order to bring them in for questioning.
As the force left the building, it came under short-range fire, wounding seven soldiers — three seriously and four moderately to lightly. The soldiers returned fire and eliminated two additional fighters in the area. The Air Force was also dispatched, but could not engage due to the close proximity between the force and the militants.
Despite the exchange of fire, the operation was successful. The two wanted suspects from Jamaa al-Islamiya (whom intelligence had been monitoring for a long time prior to the operation) were transferred to security interrogation in Israel.
This is not the first time the IDF has carried out an arrest operation in the village: on June 12, soldiers from the Alexandroni Brigade captured a Hamas terrorist cell of six operatives who had planned to attack IDF forces in Syria and had based themselves in Beit Jinn. Numerous weapons were found with them.