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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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South Korean President’s Holocaust Remarks Spark Outcry From Israel, Controversy at Home
South Korean President Lee Jae Myung speaks during his new year press conference at the presidential Blue House in Seoul, South Korea, Wednesday, Jan. 21, 2026. Photo: Ahn Young-joon/Pool via REUTERS
South Korean President Lee Jae Myung has sparked a diplomatic row with Israel and criticism at home after comparing Israeli military actions against Palestinians to the Holocaust in a post on social media platform X.
The controversy began on Friday after Lee said “wartime killings” by the Israel Defense Forces were “no different from the Jewish massacre” by the Nazis in World War Two, and reposted footage with a caption that said it showed Israeli troops had tortured and thrown a Palestinian from the roof of a building.
Israel‘s Foreign Ministry said in a post on X on Saturday that Lee “for some strange reason, chose to dig up a story from 2024.” It said the incident occurred during an IDF operation against what it called “terrorists” and had been thoroughly investigated.
The ministry accused Lee, who had said that he needed to verify the footage, of the “trivialization of the massacre of Jews on the eve of Holocaust Remembrance Day in Israel,” saying his remarks were “unacceptable and warrant strong condemnation.”
Israel marks Yom HaShoah on Monday remembering the six million Jews murdered by the Nazis.
The Israeli military said in 2024 it was investigating the incident in the videos and described the actions as serious and not in keeping with its values.
Friday’s comments are a rare instance of Lee discussing international politics on social media and come as his government navigates a surge in energy prices following US and Israeli strikes against Iran. Tehran has closed the Strait of Hormuz to tanker traffic and South Korea is one of the world’s largest importers of oil and gas.
Lee did not mention the Iran war in his posts but said that South Koreans were today feeling “immense pain and national hardship.”
The president later on Saturday said it was “disappointing” that Israel criticized his comments and that it was natural to feel sorry if someone was suffering.
South Korea’s foreign ministry later said it was regrettable Israel “misunderstood” Lee’s remarks, which were about universal human rights.
Lee’s comments also proved controversial at home.
South Korea’s conservative party hit out at Lee for failing to speak more prudently and said he was showing double standards for his silence on human rights abuses in North Korea, while Lee’s Democratic Party praised him for speaking out on the universal value of human dignity.
The mainstream Joongang Ilbo newspaper said on Monday Lee would be well advised to recognize the weight of a president’s remarks and the risk of misunderstanding from unfiltered comments on social media, especially in sensitive global disputes.
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US Begins Blockade of Iran’s Ports, Tehran Threatens Retaliation
A billboard with a graphic design about the Strait of Hormuz on a building in Tehran, Iran, April 13, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
The US military began a blockade of ships leaving Iran’s ports on Monday, President Donald Trump said, and Tehran threatened to retaliate against its Gulf neighbors’ ports after weekend talks in Islamabad on ending the war broke down.
A US official said there was continued engagement with Iran, and forward motion on trying to get to an agreement. Pakistani Prime Minister Shehbaz Sharif also said efforts were still under way to resolve the conflict.
But oil prices climbed back over $100 per barrel, with no sign of a swift reopening of the Strait of Hormuz to ease the biggest ever disruption in supplies and broader concerns over the durability of a two-week ceasefire agreement reached last week.
Trump said Iran had been in touch on Monday and wanted to make a deal but that he would not sanction any agreement allowing Tehran to have a nuclear weapon.
“Iran will not have a nuclear weapon,” Trump told reporters at the White House. “We can’t let a country blackmail or extort the world.”
Since the United States and Israel began the war on Feb. 28, Iran effectively shut the Strait of Hormuz to all vessels except its own, saying passage would be permitted only under Iranian control and subject to a fee.
Trump has said Washington would block Iranian vessels and any ships that paid such tolls and that any Iranian “fast-attack” ships that went near the blockade would be eliminated.
Brigadier General Reza Talaei-Nik, a spokesperson for Iran’s Ministry of Defense, warned that foreign military efforts to police the strait would escalate the crisis and instability in global energy security.
NATO allies including Britain and France said they would not be drawn into the conflict by taking part in the blockade, stressing instead the need to reopen the waterway, through which about one-fifth of the world’s oil normally passes.
CEASEFIRE UNDER STRAIN
The ceasefire that halted six weeks of US and Israeli airstrikes looked in jeopardy, with only a week left to run. Washington said Tehran rejected its demands at weekend talks in Islamabad, the highest-level discussions between the two nations since Iran’s 1979 Islamic Revolution.
The US military’s Central Command said the blockade would be “enforced impartially against vessels of all nations” entering or leaving Iranian ports in the Gulf and Gulf of Oman.
“The blockade will not impede neutral transit passage through the Strait of Hormuz to or from non-Iranian destinations,” Central Command said in a note to seafarers seen by Reuters on Monday.
Two Iranian-linked tankers, the Aurora and New Future, left the strait laden with oil products on Monday before the deadline, according to LSEG data.
An Iranian military spokesperson called any US restrictions on international shipping “piracy,” warning that if Iranian ports were threatened, no port in the Gulf or Gulf of Oman would be secure. Any military vessels approaching the strait would violate the ceasefire, Iran’s Revolutionary Guards said.
Trump said Iran’s navy had been “completely obliterated” during the war, adding that only a small number of “fast-attack ships” remained.
“Warning: If any of these ships come anywhere close to our BLOCKADE, they will be immediately ELIMINATED, using the same system of kill that we use against the drug dealers on boats at Sea. It is quick and brutal,” Trump, much of whose communications are on social media, wrote on his Truth Social site.
He was apparently referring to the US strikes carried out against suspected drug boats in the Caribbean and Pacific. The strikes, which began in September, killed more than 160 people.
LEBANON FACES ATTACKS
Trump has also lashed out at US-born Pope Leo, who has spoken out against the war, denouncing him as “terrible” in a rare direct attack by a US president on a pontiff.
With rising energy prices causing political blowback, Trump paused the US-Israeli bombing campaign last week after threatening to destroy Iran’s “whole civilization” unless it reopened the strait.
Israel has continued to bombard Lebanon and on Monday Israeli troops launched an attack it said was intended to seize a key south Lebanon town from Iran-backed terrorist group Hezbollah. Israel and the US have said the campaign against Hezbollah was not part of the ceasefire, while Iran has insisted it is.
Iran has brought new demands, including recognition of its control of the waterway, lifting of sanctions, and the withdrawal of forces from US military bases across the Middle East.
Trump has declared victory, despite so far not fully achieving the objectives he set out at the start of the war: to eliminate Iran’s ability to strike its neighbors, end its nuclear program, and make it easier for Iranians to topple their government.
Benchmark oil prices, which had eased last week after the ceasefire was announced, traded around 6% higher on Monday, off the day’s peaks but still above $100 a barrel.
Traders say the main benchmarks – used to set prices for trillions of dollars’ worth of commodities worldwide – actually understate the severity of a disruption with no precedent in modern times.
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For Another Year, BU’s Conference on Jewish Left Only Platforms Anti-Zionism
Peter Beinart, a prominent anti-Israel writer, being interviewed in January 2025. Photo: Screenshot
Academic conferences should foster inquiry, test ideas, and widen intellectual horizons. The third annual “Jewish Conference on the Left” held at Boston University (BU) last month was certainly presented in those terms. However, as time went on, it became clear that something else was afoot: Anti-Zionism framed as academic exploration, and a social structure encouraging the marginalization of Jewish students who fail to conform to their narrow and bigoted politics.
The gathering took place on BU’s main campus, reinforcing the perception that the conference’s ideology sits comfortably within the university’s academic culture.
The conference, which I attended, was dominated by anti-Zionist speakers, such as Peter Beinart, Fadi Quran, Dove Kent, and Arielle Angel. Beinart advocates for the dissolution of a Jewish-majority state, insisting Jews revert to once again existing as a vulnerable minority everywhere. Quran associates with the BDS movement. Kent’s org “Diaspora Alliance” rejects the IHRA Working Definition of Antisemitism definition. Angel is an ardent anti-Zionist. These are not neutral voices. They are activists representing an ideology that is effectively hostile to the idea of Jewish civil rights in our ancestral homeland. Several statements during the conference illustrated this bait and switch from policy debate to brazen indoctrination.
Numerous statements were made attacking Zionism and any Jews who believe in Israel’s right to exist. Neither the crowd, nor any other panelists, bothered to push back. Their only response was applause. It felt more like a political rally than a serious discussion on scholarship.
Unsurprisingly, there were no pro-Zionist leftist perspectives, not even modest discussions about classic topics like two-state coexistence. There were no voices articulating how Jewish self-determination might co-exist with Palestinian statehood. There was only delegitimization, double standards, and dehumanization of Zionists and Israel masked by reasonable-sounding language and boilerplate euphemisms.
The organization fair held at BU only hosted radical left groups including Jewish Voices for Peace and IfNotNow. Tables included various infographics urging the IHRA definition be banned from schools, BDS graphics, comparisons between ICE and Nazi Germany, banning the ADL from schools, among others.
Clearly there was no room for dissenting views on the podium, and I observed the same mentality among its audience. At one point, I was berated by a stranger: “Shame on you for not clapping, you can’t even show respect for Fadi Quran.”
While I did not overtly present myself as a Zionist, I also did not mask my beliefs. Throughout my many conversations, I was repeatedly quizzed about my personal and professional background, as if my fellow attendees were actively looking for a reason to dismiss my position. Suspicion was immediate and hovered over every conversation whenever I questioned the status quo.
This is how ideological capture operates. It does not require formal censorship, all it needs is a couple of slogans and some bullies.
When a conference is promoted under the language of scholarly exploration to students and presents itself as an all-encompassing gathering of “Jewish left values,” the university’s association becomes part of the message.
For students who identify as both Progressive and Zionist, events like these reinforce the idea that there is no place for them. Many already navigate campus environments in which Zionism is treated as morally suspect. Student government resolutions single out Israel. Activist rhetoric regularly distorts Zionism into a kind of racism or colonialism. Institutional repetition normalizes and enables these intellectual boundary-breakers.
If Boston University intends to uphold its mission toward promoting intellectual diversity, it should clarify the distinction between providing space and conferring academic legitimacy. If organizers are truly acting in good faith, they should at least try to ensure that their conferences reflect the actual diversity within that tradition, or otherwise rebrand.
After three consecutive years of hosting this conference, the issue is no longer whether individual speakers have the right to present their views. They do. The question is whether a major university should repeatedly platform a singular ideological current while presenting it as representative of a broader intellectual tradition.
Melody Kaye is a Boston-based Campus Advisor for CAMERA.