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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Belgium Joins South Africa’s Genocide Case Against Israel at UN Court
A general view inside the International Court of Justice (ICJ), at the start of a hearing where South Africa requests new emergency measures over Israel’s operations in Rafah, in The Hague, Netherlands, May 17, 2024. Photo: REUTERS/Yves Herman
Belgium officially became the latest country to join South Africa’s genocide case against Israel at the United Nations’ top court on Tuesday, as international pressure mounts on the Jewish state despite a US-backed ceasefire that has so far paused the two-year conflict in the Gaza Strip.
The International Court of Justice (ICJ) announced that Brussels has requested to join the South African case by filing a declaration of intervention, allowing it to participate without being the original plaintiff.
Belgium joins several other countries in the case, including Brazil, Colombia, Ireland, Mexico, Spain, Turkey, Cuba, Libya, Bolivia, the Maldives, Chile, and “Palestine.”
Earlier this year, South Africa vowed to continue its genocide case against Israel despite the ceasefire in Gaza, the most significant effort yet to halt the two-year Middle Eastern conflict.
Speaking before parliament in Cape Town, South African President Cyril Ramaphosa affirmed that the US-backed peace deal “will have no bearing” on the ongoing legal proceedings against the Jewish state.
Ramaphosa promised to continue seeking “justice for the people of Gaza,” while reiterating false accusations that Israel committed genocide under international law during its defensive military campaign against the Palestinian terrorist group Hamas.
Israel has strongly rejected all allegations of genocide, calling South Africa’s case “baseless” and “politically motivated.”
Ramaphosa’s continuing push comes amid ongoing international pressure, with the US, South African political leaders, and the local Jewish community all expressing opposition to his government’s actions, accusing it of pursuing an anti-Israel campaign instead of addressing the country’s own pressing issues.
Since December 2023, South Africa has been pursuing its case at the ICJ accusing Israel of committing “state-led genocide” in its defensive war against Hamas in Gaza.
Israeli leaders have condemned the case as an “obscene exploitation” of the Genocide Convention, noting that the Jewish state is targeting terrorists who use civilians as human shields in its military campaign.
Meanwhile, South Africa’s Jewish community have lambasted the case as “grandstanding” rather than actual concern for those killed in the Middle Eastern conflict.
Last year, the ICJ ruled there was “plausibility” to South Africa’s claims that Palestinians had a right to be protected from genocide.
However, the top UN court did not make a determination on the merits of South Africa’s allegations, which may take years to go through the judicial process, nor did it call for Israel to halt its military campaign.
Instead, the ICJ issued a more general directive that Israel must make sure it prevents acts of genocide. The ruling also called for the release of the hostages kidnapped by Hamas during the terrorist group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
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US Professor Who Was Suspended After Calling for ‘War on Israel’ Requests Reinstatement in Lawsuit
Illustrative: A student puts on their anti-Israel graduation cap. Photo: Angelina Katsanis via Reuters Connect
A University of Kentucky professor who is serving an interim suspension for promoting an antisemitic petition which called for “Palestine everywhere from the Jordan River to the Mediterranean See” on Friday asked a US federal judge to reinstate him even as an investigation into his remarks is ongoing.
The instructor, Ramsi Woodcock, teaches at the University of Kentucky J. David Rosenberg College of Law. In July, he shared a petition which implored “every country in the world to make war on Israel until such time as Israel has submitted permanently and unconditionally to the government of Palestine.” Using a variation of the “from the river to sea, Palestine will be free” slogan that has become a signature of anti-Zionist groups around the world, he echoed language that has been widely recognized as calling for the destruction of Israel, the world’s lone Jewish state.
Woodcock also self-identifies as an “antizionist scholar of law and economics” on his website, where he introduces himself as a scholar “who recognizes that my country is currently committing a genocide of Palestinians through the colony that we maintain in Palestine called the ‘State of Israel.’” The academic goes on to state, “I oppose the genocide and the existence of that colony. I believe that the international community has a moral and legal duty to go to war to liberate Palestine and end Israel.”
The University of Kentucky responded to the incident in July by suspending Woodcock and banning him from campus, citing his “disturbing conduct” and “calling for the destruction of a people based on national origin.” In reaching a decision, the university drew from state guidance based on the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism as well as its own principles.
“We condemn any call for violence and the views expressed online certainly do not represent the institution’s views. They express hate,” university president Eli Capilouto said in a statement. “While someone in his or her personal capacity may be free to express themselves, the university is also free to make clear that the individual’s personal views are not those of our community.”
Citing the university’s obligations under Title VI of the US Civil Rights Act, he added, “Let me be clear: the views expressed by this employee, if accurately attributed, are repugnant. Importantly, too, if such individual expressions threaten the safety and well-being of the university’s students and staff, we are obligated to act to protect our community and our people.”
Woodcock sued the university in November, arguing that the decision to suspend him violates his First Amendment rights and “degrades the quality of education the University of Kentucky.”
In his latest legal action, Woodcock, testifying on Friday at the US District courthouse in Lexington, Kentucky during an evidentiary hearing, demanded to be allowed to teach during this upcoming spring semester and denied the allegations against him. For its part, the university continues to pay his salary but maintains that he must remain inactive until it concludes its investigation into his alleged misconduct.
The judge presiding over the case, Danny C. Reeves, did not issue a ruling, as he is awaiting the filing of two additional motions calling for the lawsuit’s dismissal or abeyance, pending the outcome of the university’s investigation. According to the Kentucky Lantern, he did say in court that Woodcock’s team has failed so far to show a “nickel’s worth of harm.”
Following the hearing, the university said, “We were pleased to defend the university’s decisions to investigate Professor Woodcock and to reassign him during the investigations.”
Woodcock is not the first professor to face disciplinary sanctions for using the campus as a platform for calling for violence against Jews.
In September, Cornell University canceled the course of a professor who according to the school violated federal anti-discrimination law when he expelled an Israeli student from class. Later, the professor reached an agreement with the administration which allowed him to retire rather than serve out his punishment.
According to a recent survey conducted by the Anti-Defamation League (ADL) and the Academic Engagement Network (AEN), university faculty and staff have exacerbated the antisemitism crisis on US college campuses by politicizing the classroom, promoting anti-Israel bias, and even discriminating against Jewish colleagues.
The actions by faculty provided an academic pretext for the relentless wave of antisemitic incidents of discrimination and harassment which pro-Hamas activists have perpetrated against Jewish and Israeli members of campus communities since the Hamas-led Oct. 7, 2023, massacre across southern Israel, according to the survey, released in September.
The survey of “Jewish-identifying US-based faculty members” found that 73 percent of Jewish faculty witnessed their colleagues engaging in antisemitic activity, and a significant percentage named the Faculty and Staff for Justice in Palestine (FSJP) group as the force driving it. Of those aware of an FSJP chapter on their campus, the vast majority of respondents reported that the chapter engaged in anti-Israel programming (77.2 percent), organized anti-Israel protests and demonstrations (79.4 percent), and endorsed anti-Israel divestment campaigns (84.8 percent).
Additionally, 50 percent of respondents said that anti-Zionist faculty have established de facto, or “shadow,” boycotts of Israel on campus even in the absence of formal declaration or recognition of one by the administration. Among those who reported the presence of such a boycott, 55 percent noted that departments avoid co-sponsoring events with Jewish or pro-Israel groups and 29.5 percent said this policy is also subtly enacted by sabotaging negotiations for partnerships with Israeli institutions. All the while, such faculty fostered an environment in which Jewish professors were “maligned, professionally isolated, and in severe cases, doxxed or harassed” as they assumed the right to determine for their Jewish colleagues what constitutes antisemitism.
In September 2024, AMCHA Initiative, an education nonprofit, published a groundbreaking study which showed that the FSJP is fueling antisemitic hate crimes, efforts to impose divestment on endowments, and the collapse of discipline and order on college campuses. Using data analysis, AMCHA researchers said they were able to establish a correlation between a school’s hosting an FSJP chapter and anti-Zionist and antisemitic activity. For example, the researchers found that the presence of FSJP on a college campus increased by seven times “the likelihood of physical assaults and Jewish students” and increased by three times the chance that a Jewish student would be subject to threats of violence and death.
Follow Dion J. Pierre @DionJPierre.
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At Least 20% of Mamdani Transition Appointees Have Radical Anti-Zionist Ties, ADL Report Finds
New York City mayor-elect Zohran Mamdani holds a press conference at the Unisphere in the Queens borough of New York City, US, Nov. 5, 2025. Photo: REUTERS/Kylie Cooper
Scores of New York City Mayor-elect Zohran Mamdani’s transition and administrative appointees have histories of antisemitic rhetoric, support for terrorist groups, or affiliations with organizations hostile to Israel and the Jewish community, according to a new report by the Anti-Defamation League (ADL).
In a detailed document released this week, the ADL said it reviewed more than 400 individuals appointed on Nov. 24 to serve on 17 transition committees responsible for staffing the incoming administration and shaping its policy agenda. The ADL said at least 20 percent of these appointees have either a “documented history of making anti-Israel statements” or ties to radical anti-Zionist organizations that “openly promote terror and harass Jewish people.” Among these groups are Students for Justice in Palestine (SJP), Jewish Voice for Peace (JVP), and Within Our Lifetime (WOL), all of which routinely glorify the Palestinian terrorist group Hamas terrorist group, harass Jewish students on campus, and stage protests outside synagogues.
According to the ADL, Mamdani’s appointees include individuals who have promoted classic antisemitic tropes, vilified supporters of Jewish self-determination, sought to undermine the legitimacy of Israel, expressed sympathy for Hamas, and celebrated the Oct. 7, 2023, massacre carried out by the Iran-backed terrorist group. Several appointees were also flagged for alleged connections to Nation of Islam leader Louis Farrakhan, who has compared Jews to termites, described Judaism as a “dirty religion,” called the Jewish people “Satan,” publicly questioned the Holocaust, shared anti-Israel conspiracy theories, and blamed Jews for pedophilia and sex trafficking. Others, according to ADL, dismissed reports of Hamas atrocities as “propaganda” or publicly justified the Oct. 7 atrocities as a form of justified “resistance.”
The ADL said, for example, that Gianpaolo Baiocchi, who was recently appointed to the Committee on Community Organizing, participated in an anti-Israel encampment at New York University (NYU). He defended the encampments, claiming that “there was no expression of anti-semitism [sic], bigotry, or any hate speech.” However, previous reports of these encampments reveal that demonstrators often used slogans such as “Destroy Zionist business interests everywhere,” “Death to Israeli real estate,” “Enough with de-escalation trainings; where are the escalation trainings?” and “Death to America.”
Zakiyah Shaakir-Ansari, who was tapped to the Committee on Youth & Education, posted a picture of herself posing in front of a banner displaying an inverted red triangle — a common symbol at pro-Hamas rallies used by the Palestinian terrorist group in its propaganda videos to indicate Israeli targets about to be attacked — and the words “long live the resistance” written in large font.
Alina Shen, who was selected to serve on the Committee on Housing, was an organizer for the anti-Israel organization CAAAV: Organizing Asian Communities. During her tenure, CAAAV labeled Israel a “settler colonial” entity and affirmed that “resistance” against the country is justified.
“We support the Palestinian revolt against the zionist [sic], colonial power of israel [sic]…CAAAV stands in solidarity with the people of Palestine, the freedom fighters who are fighting for their future,” the organization wrote during the 2021 Israel-Hamas war.
Additionally, several transition appointees have expressed vocal support for Farrakhan. Jacques Léandre, tapped to join the Committee on Legal Affairs, attended a 2022 Saviours’ Day conference in which Farrakhan lambasted “the Jews and their power.” He also lauded Farrakhan for displaying “courage, integrity, and compassion.”
Tamika Mallory, the former Women’s March co-chair who was forced out of the organization amid allegations of antisemitism, was also appointed to Mamdani’s transition team, to serve on the Committee on Community Safety. She has faced ongoing criticism for her praise of Farrakhan.
Mysonne Linen, appointed to the Committee on the Criminal Legal System, also maintains a personal relationship with Farrakhan, according to the ADL.
“Many of Mayor-elect Mamdani’s Transition Committee appointments are inconsistent with his campaign commitments to prioritize the safety of New York’s Jewish community,” the ADL wrote in its report. “The composition of these Transition Committees will directly influence the administration’s policies and approach to Jewish community concerns, and the current appointments raise serious questions as to whether those concerns will not be adequately represented or addressed.”
At the same time, the ADL acknowledged several steps taken by Mamdani that it described as positive. Following a deadly antisemitic shooting at a Hanukkah celebration in Sydney, Australia earlier this month, Mamdani condemned the attack as “a vile act of antisemitic terror” and pledged to keep Jewish New Yorkers safe. He also visited the resting place of Chabad-Lubavitch leader Rabbi Menachem Mendel Schneerson in Queens and met with leaders of the Satmar community and the New York Board of Rabbis.
Still, Jewish leaders remain concerned. After meeting with Mamdani, Rabbi Ammiel Hirsch of New York’s Stephen Wise Free Synagogue warned that the mayor-elect’s anti-Zionist rhetoric could endanger Jewish safety in the city and strain relations with the Jewish community.
Mamdani, a far-left democratic socialist and anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
Leading members of the Jewish community in New York have expressed alarm about Mamdani’s victory, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.
A Sienna Research Institute poll released in early November revealed that a whopping 72 percent of Jewish New Yorkers believe that Mamdani will be “bad” for the city. A mere 18 percent hold a favorable view of Mamdani, according to the results, while 67 percent view him unfavorably.