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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Poland returns 91 Jewish objects to Greece, decades after they were stolen by the Nazis
(JTA) — A trove of sacred Jewish objects from Greece that was stolen by the Nazis and displaced for decades in Poland is finally heading back home.
Poland returned 91 religious and ceremonial artifacts to the Greek government at a ceremony in Warsaw on Wednesday. Among them were Torah scrolls, a Torah mantle and silver finials that adorned a scroll’s wooden rollers — fragments of a rich Greek Jewish heritage that was nearly wiped out.
This marks the first time Poland has repatriated cultural property held under its care that was illegally taken from another country.
The Nazis stole the objects from synagogues in Thessaloniki, a port city once known as the “Jerusalem of the Balkans.” Jews made up half of Thessaloniki’s residents in 1919. Some 59,000 Greek Jews, over 83% of the country’s Jewish population, were killed in the Holocaust.
These items were seized by the Einsatzstab Reichsleiter Rosenberg, a Nazi agency dedicated to looting Jewish valuables, as it plundered homes, synagogues, cemeteries and cultural institutions across Greece in 1941. The objects were transferred to Nazi depots in southwestern Poland and rediscovered at a castle in Bożków after the war. In 1951, the Polish Ministry of Culture moved them to the Jewish Historical Institute in Warsaw, where they remained until now.
This return follows years of advocacy and provenance research. The Greek government formally requested the collection’s restitution in 2024, and the World Jewish Restitution Organization coordinated with Greek and Polish authorities to facilitate it. Now, the objects are headed to the Jewish Museum of Greece in Athens.
About 5,000 Jews live in Greece today.
Poland is the only member of the European Union with no comprehensive legislation to address the restitution of property seized by the Nazis and later nationalized by the communist regime. Since the country became a democracy in 1989, several bills have been proposed to return private property to Holocaust survivors and their descendants, but none became law.
In 2021, Poland passed a law that prevented people who sought to claim property from challenging administrative decisions more than 30 years old. This time limit made it virtually impossible for former owners, including Holocaust survivors and their descendants, to recover properties that were appropriated during the communist era.
In a statement, WRJO president Gideon Taylor and COO Mark Weitzman said the return of the Greek Jewish collection represented a milestone in international cooperation for Holocaust-era restitution.
“While Poland has broader restitution issues to address, we hope this historic act marks the beginning of a consistent, systematic approach to historical justice,” they said.
The post Poland returns 91 Jewish objects to Greece, decades after they were stolen by the Nazis appeared first on The Forward.
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Israel shoots down Iranian fighter jet; Iranian drone targets Turkey as war enters 5th day
(JTA) — Two unprecedented developments took place in the U.S.-Israel war against Iran on Wednesday, as fighting entered its fifth day.
First, Israel said its forces had shot down an Iranian plane over Iranian territory, in the first-ever direct combat between the two nations.
Second, Turkey says an Iranian drone headed toward its airspace was shot down by NATO’s missile defense system, marking the first apparent attack on a NATO country other than the United States.
In an apparent effort to ignite Arab and Muslim countries against Israel, Iran has struck even countries that historically have shared elements of its opposition to Israel, including in Qatar, which has housed Hamas leaders, and Turkey, which cut off trade with Israel as it sided with the Palestinians in the war in Gaza. It has also struck Oman, which was brokering negotiations between Iran and the United States until hours before the war began.
“They were actually acting in a way that would have benefited Iran. Despite this, Iran’s bombing of Oman as a mediator, Qatar, Kuwait, Bahrain, Saudi Arabia, the United Arab Emirates, Jordan — all of these places without making any distinction — is, in my view, an incredibly wrong strategy,” the Turkish foreign minister, Hakan Fidan, said on Tuesday.
The developments come as Israelis continue to experience intermittent sirens warning them of incoming missiles — including, on Wednesday, at the same time from Iran and its proxy in Lebanon, Hezbollah. Two people were injured in a strike in central Israel on Wednesday.
Iran has said it plans to name a successor imminently to its supreme leader, Ayatollah Ali Khamenei, whom Israel assassinated on Saturday. His son is reportedly a top contender, a signal that that hard-line forces that survive in the government are prevailing. President Donald Trump, meanwhile, indicated that airstrikes had killed some of the leaders the United States thought could take over and also pooh-poohed support inside Iran for Reza Pahlavi, the son of the king deposed in the 1979 Islamic Revolution who has sought to return. Many Iranian Jews who fled at the time of the revolution have backed Pahlavi.
Both Israeli and U.S. officials say the war is advancing faster than they expected though that they cannot put a timeline on its completion. But Secretary of Defense Pete Hegseth dismissed reports that Iran might be parceling out its missiles judiciously in an effort to ride out the U.S.-Israeli barrage and emerge with an arsenal intact.
“Iran cannot outlast us,” Hegseth during a press briefing on Wednesday morning in Washington, D.C.
The post Israel shoots down Iranian fighter jet; Iranian drone targets Turkey as war enters 5th day appeared first on The Forward.
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Tensions in Israel loom large in these Oscar-nominated shorts
Despite a ceasefire between Israel and Hamas, two Oscar-nominated short films show that the deep division that the war sowed in Israeli society will take a long time to mend.
Butcher’s Stain, a nominee for Best Live Action Short Film, is the debut of Israeli director Meyer Levinson-Blount, who based it on an experience he had working at a supermarket. Samir, a Palestinian employee at an Israeli grocery store, is accused of tearing down hostage flyers in the breakroom. A single dad who can’t afford to lose his job, he sets out to find the real culprit, only to find himself betrayed by his Israeli friends.
The 36-minute documentary Children No More: “Were and Are Gone,” directed by Israeli filmmaker Hilla Medalia, follows a group of Israeli activists who silently protest the war by going to public spaces and holding photos of Palestinian children killed by the Israel Defense Forces. At the beach and on the street, they are yelled at and physically threatened by passersby who call their acknowledgement of Palestinian death an endorsement of Hamas.
Neither movie particularly stands out in its style or structure as something revolutionary. However they both capture how difficult — and sometimes impossible — it has been to have civil discourse since Oct. 7. People are quick to make assumptions about others’ motivations for sympathizing with either or both sides. Friendships fall apart. Blanket statements alienate people from one another.
The shorts also demonstrate how emotionally charged images have been during the conflict. Both the Israeli hostage posters and the Palestinian flyers showcase the victims’ humanity, hoping viewers will empathize with the subjects regardless of their politics.
But protesters across the world have called the hostage posters Zionist propaganda and tearing them down has been likened by some to a form of anti-colonial resistance. In Children No More, some Israelis respond to the faces of dead Palestinians with the middle finger. In Butcher’s Stain, Samir is accused of supporting terrorism because he posted about children dying in Gaza on social media. To recognize the humanity of someone you may not agree with has become a politically incorrect act.
Reactions to the shorts have further demonstrated the polarizing climate they capture. Israeli culture minister Miki Zohar lambasted both films as being “against Israel,” saying they “amplify our enemies’ narratives.” When I watched Butcher’s Stain at the IFC Theater in New York, the woman two seats down from me became visibly agitated, her knee bouncing up and down as she scoffed disapprovingly before loudly whispering to her partner that the “fucking film” was “antisemitic” for portraying the Israeli employees as bigoted.
There were similar reactions when the Israeli-Palestinian documentary No Other Land won best documentary last year. The film about Israeli forces destroying the Palestinian village of Masafer Yatta was accused of being anti-Israel propaganda. Conservative commentator John Podheretz congratulated “Hamas for its Oscar win” on social media.
Clearly, the Academy was not swayed by last year’s critics to back away from films about Palestinian suffering. In fact, Butcher’s Stain’s selection feels pointed, as it’s the only political drama among the five live action short competitors this year (compared to last year’s lineup that included films about poaching, immigration, child labor, and the Bosnian War). Another Oscar nominee is The Voice of Hind Rajab, a dramatization of Palestinian emergency workers efforts to save the titular five-year old, up for best international feature.
Regardless of whether or not the shorts take home trophies on March 15, they leave audiences with pressing questions about the future now that there is a ceasefire: Can people with different views — in Israel and elsewhere — learn to talk to each other again? Will images of human suffering always be seen as political propaganda? And will Israeli society ever be able to move on?
The post Tensions in Israel loom large in these Oscar-nominated shorts appeared first on The Forward.
