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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Australian Prime Minister Booed as Bondi Beach Attack Victims Honored
People light candles among the floral tributes for victims and survivors of a deadly mass shooting during a Jewish Hanukkah celebration at Bondi Beach on December 14, in Sydney, Australia, December 21, 2025. REUTERS/Eloisa Lopez
Australian Prime Minister Anthony Albanese was booed by an angry crowd gathered at the famous Bondi beach on Sunday to honor the victims of a gun attack a week earlier that targeted a seaside Jewish Hanukkah festival event.
The nation marked a day of reflection on Sunday to honor the 15 people killed and the dozens wounded in the attack by two gunmen. With security tight and flags at half-staff on government buildings, a minute of silence was held at 6:47 p.m. (0747 GMT), the time the attack began.
Television and radio networks paused for a minute’s silence.
Tens of thousands, including Albanese and other leaders, attended the memorial that was guarded by a heavy police presence, including snipers on rooftops and police boats in the waters.
Albanese was booed by the crowd on arrival, and later when the speaker mentioned his name during the memorial. He sat on the front row wearing a kippah, the traditional Jewish cap.
Albanese, under pressure from critics who say his center-left government has not done enough to curb a surge in antisemitism since the start of the war in Gaza, was not scheduled to speak at the event.
The government has said it has consistently denounced antisemitism over the last two years and passed legislation to criminalize hate speech. It expelled the Iranian ambassador earlier this year after accusing Tehran of directing two antisemitic arson attacks.
“We have lost our innocence… last week took our innocence,” David Ossip, the president of the New South Wales Jewish Board of Deputies said in a speech to start the proceedings at Bondi.
“Like the grass here at Bondi was stained with blood, so, too, has our nation been stained. We have landed up in a dark place. But friends, Hanukkah teaches us that light can illuminate even the bleakest of places. A single act of courage, a single flame of hope, can give us direction and point the path forward.”
Also present at the memorial was the father of Ahmed al Ahmed, hailed as the “Bondi Hero” for wrestling a gun from one of the attackers.
Authorities invited Australians to light a candle at home on Sunday night, the start of the eighth and final day of the Jewish festival of lights.
Speaking at the memorial, 14-year-old survivor Chaya Dadon said: “We are getting stronger as a nation. We are growing. Sometimes growing hurts… life is going to move on and why not make the best of it.”
RECLAIMING BONDI
New South Wales Premier Chris Minns, who was cheered and praised at the memorial, said the attack was an attempt to marginalize, scatter, intimidate and cause fear.
“You have reclaimed Bondi Beach for us,” he said.
Albanese announced a review of the country’s law enforcement and intelligence agencies earlier on Sunday. He said the review, to be led by a former chief of Australia’s spy agency, would probe whether federal police and intelligence agencies have the “right powers, structures, processes and sharing arrangements in place to keep Australians safe.”
The attack exposed gaps in gun-license assessments and information-sharing between agencies that policymakers have said they want to plug. Albanese has announced a nationwide gun buyback, while gun safety experts say the nation’s gun laws, among the world’s toughest, are riddled with loopholes.
Authorities are investigating the shooting as an act of terrorism targeting Jews. Patrols and policing across the country have been ramped up to prevent further antisemitic violence. Authorities believe the gunmen were inspired by terrorist Sunni Muslim group Islamic State.
“The ISIS-inspired atrocity last Sunday reinforces the rapidly changing security environment in our nation. Our security agencies must be in the best position to respond,” Albanese said in a statement, adding that the review would conclude by the end of April.
The Bondi Beach attack was the most serious of a string of antisemitic incidents in Australia, which have included attacks on synagogues, buildings and cars, since Israel launched the war in October 2023, in response to an attack by Hamas.
Albanese condemned anti-immigration rallies being held in Sydney and Melbourne on Sunday. Only about 200 people were at the Sydney rally.
Alleged gunman Sajid Akram, 50, was shot dead by police at the scene. His 24-year-old son Naveed Akram, who was also shot by police and emerged from a coma on Tuesday, has been charged with 59 offenses, including murder and terrorism, according to police. He remains in custody in hospital.
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The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that
In the aftermath of the deadly terror attack at a Hanukkah party on Australia’s Bondi Beach, Jews who have watched the global surge in antisemitism with growing dread are once again considering the need to seek refuge in the Jewish state.
It’s a conclusion many native Israelis find bewildering. Oct. 7 and everything that followed has left them feeling deeply abandoned by a government they no longer trust to protect – or rescue – them. In the past two years, they are quick to note, more Jewish lives have been lost in Israel than anywhere else in the world. This disconnect over Jewish safety was shaped in no small part by the 251 men, women, and children taken hostage on Oct. 7 — and, perhaps even more profoundly, by the long, agonizing struggle to bring them back.
What began as a unified call to “Bring Them Home” soon split into two very different narratives. In Israel, public consensus collapsed as families increasingly blamed the government for sacrificing their loved ones on the altar of political survival, creating rifts that would eventually splinter not only the hostage movement but Israeli society itself.
In the United States, that dynamic played out very differently. Amidst rising hostilities coming from outside the Jewish community and deepening divisions forming within, the hostage rallies remained a source of solidarity, a respite from conflict rather than the source. But it also left many with a distorted view of events, further widening the already-existing gap between how American Jews relate to Israel and how Israelis understand themselves.
Few people are better positioned to explain that gap than one of the people who helped create it. Israeli-born Shany Granot-Lubaton is a longtime pro-democracy activist. After moving to New York City three years ago, she led protests there against the Israeli government’s 2023 judicial overhaul. On Oct. 7, Granot-Lubaton pivoted abruptly to hostage advocacy, eventually co-founding the American version of Israel’s Hostages and Missing Families Forum.
“Right away, I understood we would need a different approach from the way we spoke during the judicial overhaul protests,” Granot-Lubaton told the Forward. Her first priority, she said, was honoring the wishes of the families themselves. While far from a monolith, the majority believed messaging outside Israel should avoid overt confrontation with the government, even as some of those same family members were among its fiercest critics at home.
One of them was Udi Goren, whose cousin Tal Haimi was killed defending Kibbutz Nir Yitzhak on Oct. 7, his body abducted to Gaza. In Israel, Goren became one of the most active figures in the struggle, managing the Forum’s Knesset operations and confronting lawmakers directly. However, he fully supported taking a more restrained approach abroad.
“An effective public campaign is about leverage,” Goren said, in an interview with the Forward. “I didn’t see how attacking the Israeli government in the U.S. would motivate anyone with power to secure a deal to do it faster.”
With American politics becoming more polarized and the prospect of a second Trump term looming, the goal was to keep the tent wide and bipartisan — without completely absolving Netanyahu of responsibility.
“It was a fine line,” Granot-Lubaton recalled. “At every rally, we made sure to say — from the stage — that the Israeli government must do everything they can to bring them home. But we didn’t want to delve too deeply into accusations.”
There were other challenges as well. An open-tent structure inevitably included voices whose priorities did not fully align with the organizers’ carefully calibrated messaging. This included a new crop of influencers who positioned themselves as champions of the hostage cause, filling their feeds with “on-the-ground reporting” from rallies, vigils, and reunions. But their content also reflected personal worldviews and financial interests, dictating which parts of the story were amplified and which were left out. While some managed to remain politically neutral, others co-opted the cause to advance their own agendas.
For Goren, those tensions mattered less than the mission. Anyone advocating for the hostages was an ally — with one red line. “If you’re using this to spread Islamophobia or hatred against Arabs, you’re damaging the cause,” he said. “But beyond that, even if you were very conservative or right-wing — as long as your priority was bringing the hostages home — then for this campaign, you and I were in the same camp.”
The approach appeared to have worked. In the United States and across much of the diaspora, the hostage campaign remained unified.
But when Granot-Lubaton moved back to Israel with her family in 2024, she came face to face with a very different reality. Unlike the apolitical movement she and others had carefully cultivated back in the States, here the hostage struggle had become deeply politicized. Netanyahu and his allies, aided by sympathetic media outlets and an ideologically entrenched base, managed to paint the Bring Them Home campaign as a “leftist” project.
Families were forcibly removed from Knesset meetings, publicly attacked and delegitimized by ministers, harassed online and confronted in the streets; some were manhandled by police or even arrested. Conspiracy theories proliferated — including claims that some families were paid agents of the anti-government movement. In one particularly bizarre case, rumors circulated that hostage Matan Zangauker was not in captivity, but hiding out in Egypt.
On Oct. 13, 2025, the infighting briefly gave way to collective joy, as Israel welcomed home the last 20 living hostages. But the unity did not last. Before the hostages had even been released from the hospital, they and their families came under renewed vitriol — criticized for speaking against Netanyahu, for failing to sufficiently praise the IDF, and for asking the public for financial assistance.
It was a bitter twist of irony. The same acts that had come to symbolize anti-Israel extremism abroad — tearing down hostage posters, accusing hostages of lying — were now being carried out by Israelis themselves. And yet, so much of that derision has remained largely unacknowledged outside of Israel.
While Hamas is still holding the body of Master Sgt. Ran Gvili, the official campaign is over. Hostage Square has been dismantled. The Forum has shuttered its Tel Aviv headquarters and ended the weekly rallies. Goren, finally able to bury his beloved cousin, and Granot-Lubaton, now resettled in Israel, have begun new chapters in their lives.
Both stand by the strategy that shaped the movement abroad — but agree that what comes next must look different. The version of Israel that proved effective in mobilizing support overseas during the crisis now risks reinforcing a status quo many inside the country are fighting to change. And they are asking the same communities that rallied so powerfully for the hostages to engage just as seriously with the struggle over Israel’s future.
For Goren, that means pushing progressive Jews past their long-standing reluctance to “get their hands dirty” with Israeli politics. “Conservative and right-wing American Jews don’t hesitate for a second to get involved,” he asserted. “They get close to the government and the people in power. And they put their money where their mouth is.” He points to the Kohelet Policy Forum, whose American donors helped drive the judicial overhaul in Israel. “These are people that never lived in Israel a day in their lives, pushing the country towards a judicial coup,” he said. “We cannot afford to have Jews who care about Israeli democracy sit this one out.”
Granot-Lubaton shares the urgency, albeit with added empathy. “I don’t judge anyone who is uncomfortable speaking out loudly right now,” she noted. “You don’t need to be protesting in the streets. But you have to educate yourself. You have to talk to one another. Reach out to people who understand what’s happening here, invite them to speak in your synagogues.”
Responsibility, she added, cuts both ways. Israel’s pro-democracy movement must do more to meet American Jews where they are. “It’s not just translating content into English,” she said. “It’s understanding what Jewish communities are experiencing — and why challenging Israel feels so risky.”
But she categorically rejects the idea that Zionism and criticism are at odds. “I chose to come back and raise my children here,” she said. “Clearly I believe in this place. But the only way we can truly flourish is if we’re honest about what we’ve done and what we’re doing. I hope American Jews will join that movement. Unconditional love and support are no longer enough.”
The post The Gaza hostage crisis could forever change how American Jews relate to Israel — but it’s not too late to fix that appeared first on The Forward.
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VIDEO: Historian Vivi Laks tells history of the London Yiddish Press
די ייִדיש־ליגע האָט לעצטנס אַרויפֿגעשטעלט אַ ווידעאָ, וווּ די היסטאָריקערין וויווי לאַקס דערציילט וועגן דער אַמאָליקער ייִדישער פּרעסע אין לאָנדאָן.
צווישן 1884 און 1954 האָט די לאָנדאָנער פּרעסע אַרויסגעגעבן הונדערטער פֿעליעטאָנען פֿון אָרטיקע שרײַבערס וועגן אָרטיקן ייִדישן לעבן.
די קורצע דערציילונגען זענען סאַטיריש, קאָמיש און רירנדיק, אויף טשיקאַווע טעמעס ווי למשל קאַמפֿן אין דער היים צווישן די מינים; פּאָליטיק אין די קאַפֿעען, און ספֿרי־תּורה אויף די גאַסן. די דערציילונגען האָבן געשריבן סײַ גוט באַקאַנטע שרײַבער (למשל, מאָריס ווינטשעווסקי, יוסף־חיים ברענער און אסתּר קרייטמאַן), סײַ היפּש ווייניקער באַקאַנטע.
שבֿע צוקער, די ייִדיש־לערערין און מחבר פֿון אַ ייִדישן לערנבוך, פֿירט דעם שמועס מיט וויווי לאַקס. זיי וועלן פֿאָרלייענען אַ טייל פֿון די פֿעליעטאָנען אויף ענגליש און ייִדיש, און אַרומרעדן די טעמעס וואָס די פּרעסע האָט אַרויסגעהויבן.
וויווי לאַקס איז אַ היסטאָריקערין פֿון לאָנדאָנס ייִדישן „איסט־ענד“, ווי אויך אַן איבערזעצער און זינגערין. זי איז די מחברטע פֿון Whitechapel Noise און London Yiddishtown, ווי אויך אַקאַדעמישע און פּאָפּולערע אַרטיקלען. זי איז אַ קולטור־טוערין אין לאָנדאָן און האָט מיטאָרגאַניזירט סײַ דעם גרויסן ייִדישן פּאַראַד, סײַ דעם Yiddish Café Trust. זי זינגט פּאָפּולערע לידער אויפֿן „קאָקני־ייִדיש“ מיט די גרופּעס קלעזמער־קלאָב און קאַטשאַנעס, און פֿירט שפּאַצירטורן איבער דעם „איסט־ענד“.
The post VIDEO: Historian Vivi Laks tells history of the London Yiddish Press appeared first on The Forward.
