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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Tidbits: Yiddish activist in Sweden receives royal medal
Tidbits is a Forverts feature of easy news briefs in Yiddish that you can listen to or read, or both! If you read the article and don’t know a word, just click on it and the translation appears. Listen to the report here:
סוסאַנע שנײַדערמאַן־ריץ, די אָנגעזעענע ייִדיש־אַקטיוויסטקע אין שוועדן און די פּרעזידענטקע פֿונעם שוועדישן צווײַג פֿון דער אַלוועלטלעכער ציוניסטישער פֿרויען־אָרגאַניזאַציע „וויזאָ“ — וועט באַקומען איינע פֿון שוועדנס העכסטע קיניגלעכע אויסצייכענונגען, „דעם קעניגס מעדאַל“, דעם 9טן סעפּטעמבער, אינעם קיניגלעכן פּאַלאַץ אין שטאָקהאָלם.
לויט דער אָפֿיציעלער באַשרײַבונג ווערט שנײַדערמאַן־ריץ אָנערקענט פֿאַר איר „ממשותדיקן בײַשטײַער צו דער מינאָריטעט־שפּראַך, ייִדיש.“ שוין צענדליקער יאָרן וואָס שנײַדערמאַן־ריץ קעמפֿט לטובֿת דעם אָפּהיטן די ייִדישע קולטור אין שוועדן.
שנײַדערמאַן־ריץ איז געווען איינע פֿון די פֿירערס בײַם פֿאַרזיכערן אַן אָפֿיציעלע אָנערקענונג פֿון ייִדיש ווי איינע פֿון שוועדנס נאַציאָנאַלע מינאָריטעט־שפּראַכן. צום סוף האָט די קאַמפּאַניע מצליח געווען. ייִדיש האָט באַקומען אַ לעגאַלן סטאַטוס און דערבײַ דערמעגלעכט אַז די רעגירונג זאָל העלפֿן פֿינאַנצירן דאָס אויפֿהאַלטן און אַנטוויקלען די ייִדישע שפּראַך און קולטור.
די אָנערקענונג ווערט באַטראַכט פֿאַר אַ ווענדפּונקט פֿאַר דער ייִדישער קהילה אין שוועדן, בפֿרט איצט ווען די זאָרג וועגן אַנטיסעמיטיזם וואַקסט פֿון טאָג צו טאָג בײַ ייִדן איבער גאַנץ אייראָפּע.
ייִדיש־אַקטיוויסטן זאָגן, אַז די אָפֿיציעלע שטיצע פֿאַר דער שפּראַך העלפֿט אָפּהיטן אַ וויכטיקן טייל פֿון דער ייִדישער קולטור־ירושה און פֿאַרשטאַרקט דעם אָנדענק פֿון ייִדישן לעבן אין שוועדן במשך פֿון דער געשיכטע.
צו זען דעם אַרטיקל אויף ענגליש גיט אַ קוועטש דאָ.
To see this article in English, click here.
The post Tidbits: Yiddish activist in Sweden receives royal medal appeared first on The Forward.
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From a Catskills bungalow in 1969, you can almost see astronauts
Crickets chirp as the audience enters The Laura Pels Theatre. Tall grass rims the front of the stage, and home movies from summer resorts in the Catskills are projected on a screen. Mother and son wave hi from a lake, a boy swims laps and bubbies walk past in their swimsuits.
This is the setting of A Walk on the Moon, a new off-Broadway musical written by Pamela Gray and based on the 1999 film of the same name for which she wrote the screenplay. Inspired by Gray’s childhood summers in a “Borscht Belt” bungalow colony, the show depicts the life of a Brooklyn-accented Jewish family against the backdrop of the Apollo 11 moon landing, the Vietnam War and the Woodstock music festival.
The show opens on Pearl Kantrowitz (Talia Suskauer) looking out wistfully as she stands in front of her summer bungalow. Pearl, who became pregnant with her daughter at 16, is struggling with the concept of domestic life amid a decade filled with excitement and chaos. It’s nearing the end of the ‘60s, and she feels as though she had barely experienced it.
In contrast, Pearl’s husband, Marty (Max Chernin), is a TV repairman entirely resistant to change, even when it comes to the bakery where his “blackout” cake comes from. He’s only in the Catskills for the weekend though, leaving Pearl subject to her temptations for the rest of the week. These desires come in the form of Walker Jerome (Sam Gravitte), a hippie “blouse man” who plans to move to California. Before the curtain closes on Act I, Walker and Pearl begin an affair as a man lands on the moon — and are left to deal with the ramifications in the second act of the show.
Pearl’s journey of self-exploration parallels that of her teenage daughter Allison (Sophie Pollono), who is falling in love with Ross (Oscar Williams), a 16-year-old boy who describes himself as “Big Jewish Hendrix.” Allison, who first appears clutching a Joni Mitchell album, is a headstrong girl who speaks out against the state of the world in any way she can — she lambasts her brother’s cap gun and refuses to attend the colony’s 4th of July celebration. Ross is an aspiring musician who, though he admires the counter-culture singers of the time, is nervous to take tangible action of his own.
As the teenage couple discusses the changing world around them and finds connection over the music of Ross’ guitar, Pearl seeks to regain the teenage years that she lost, experimenting with marijuana, attending Woodstock and attempting to hide her affair from her children and her watchful mother-in-law, Lillian (Andréa Burns).
The moon landing means something different to each character: Allison views it as a U.S. invasion analogous to Vietnam, Walker is inspired by the potential it symbolizes, Ross considers writing a song about it. Though daily life is primarily filled with mah jongg games and visits from the knish man, this tiny colony isn’t immune from the tumultuous time period. Walker discusses his brother who is missing in action and Ross contemplates burning his draft card, singing with Allison about the need for change, lest the “candle in the wind goes out.”
Some plot elements are a tad heavy handed, such as when Pearl buys a tie-dye shirt and sings a song with Marty about it (he finds her shirt too new and different) or the Jewish wives’ discussion and ensuing song about Betty Friedan (“keep your book, cuz we ain’t ready”). The show also glosses over some things, such as how Pearl explains her whereabouts while she’s with Walker and who manages her responsibilities while the two of them are together.
The musical numbers, coupled with dances performed in colorful capris and mod dresses, concern forbidden love, Saturday nights in the Catskills and the momentous nature of the moon landing. While none is particularly groundbreaking, they are well-performed; Suskauer is a vocal standout.
However, these critiques don’t detract from the show’s mission to recreate the Catskills bungalows once prominent in Jewish consciousness. The wives get farputst for dinner; Pearl is said to be “schtupping” the blouse man; the loudspeaker announces that “Shimmy the Pickle Man” is coming to town. The set, a bungalow amidst a sea of trees, creates a nostalgic and intimate ambience supplemented by projected video of the moon landing, protests and napalm bombs.
Catskills colonies are now few, and Woodstock is only a distant memory. For a few hours, though, one can imagine what it’s like to be in the summer of 1969, and Neil Armstrong is about to walk on the moon.
The post From a Catskills bungalow in 1969, you can almost see astronauts appeared first on The Forward.
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In Israel’s astonishing new reality, voters expect Netanyahu to try to sabotage elections
Two extraordinary recent developments illustrate how politically unsettled Israel is in advance of elections this year: Supreme Court Justice Noam Solberg, chairman of Israel’s Central Elections Committee, publicly outlined the legal conditions under which elections could possibly be postponed during a national emergency, and former Prime Minister Ehud Barak warned that Prime Minister Benjamin Netanyahu might try to sabotage elections and have to be physically removed from office.
The fact that such scenarios are now being openly discussed by figures at the center of Israel’s democratic system reveals how close the country’s democracy is to a breakdown — and the country’s character to a fundamental change.
For decades, Israel prided itself on maintaining democratic continuity under impossible conditions. Through wars, terror campaigns, coalition collapses and corruption scandals, there remained an unspoken assumption that elections would occur and governments would leave office when they lost.
Now, for the first time in Israeli history, a substantial portion of the public fears that this assumption no longer stands.
“If Netanyahu tries to sabotage the elections, we will have no choice but to drive him out with sticks and stones,” Barak said, speaking in Hebrew on Israel Radio.
The astonishing thing: no one else on the program was astonished.
The unthinkable, now possible
The atmosphere surrounding the expected election, which must take place before the end of October, has become marked by increasingly apocalyptic rhetoric as Netanyahu faces negative polls. A poll by the Israel Democracy Institute found that 61% of Israelis believe Netanyahu should not run for reelection at all. Another poll found that 63% of Israelis fear for the future of Israeli democracy itself, while 56% said that internal divisions pose a greater threat to Israel than external enemies.
These are extraordinary numbers in a country historically defined by external security fears. Increasingly, many Israelis now believe the gravest threat facing the country is internal democratic collapse.
Justice Solberg’s remarks last week, which took place at a closed academic event and were reported later, added fuel to the fire.
Solberg, who is a conservative and considered politically sympathetic to Netanyahu, outlined six principles that would have to govern any decision to postpone elections, including a clearly defined plan for a return to normal electoral procedures.
Solberg emphasized that no election should be postponed merely because a crisis exists. Rather, authorities must demonstrate that the emergency has materially impaired the country’s ability to conduct free, equal and genuine elections. He concluded by expressing hope that Israel would never face circumstances requiring such a decision.
The fear that Israel is actually quite close to such a postponement cuts across much of Israeli society. I’ve heard it expressed by secular liberals, military veterans, former intelligence officials, legal scholars, journalists, centrist politicians, and even some conservatives who once supported Netanyahu enthusiastically. What unites them is the growing belief that Netanyahu now considers remaining in power to be an existential necessity — and that his radical base will back him no matter what outrage he attempts.
Yair Golan, former deputy IDF chief and leader of the opposition Democrats Party, has become one of the loudest voices warning that the danger is no longer theoretical. Golan warned publicly that Netanyahu’s camp could “sabotage, falsify, lie and intimidate” in order to remain in power. He also warned against attempts to alter election rules before voting takes place, and announced plans for extensive election monitoring operations to try to help safeguard the vote.
A decade ago, such statements from a senior Israeli political figure would have sounded deranged. Today, many Israelis hear them as sober preparation.
Inventing an emergency
Netanyahu’s current term, after a very close election in 2022, has been calamitous, starting with his hugely unpopular effort to eviscerate the judiciary, then continuing with the Oct. 7 Hamas massacre and a three-year multi-front war with unsatisfying conclusions. Most Israelis believe he extended at least one branch of the conflict, in Gaza, to satisfy ultranationalists in his coalition.
Which means there’s precedent for believing Netanyahu might invent or invite an emergency to further his personal goals.
One possibility is yet another external war, involving a manufactured escalation with Iran or Hezbollah, or in the West Bank, where radical settlers terrorize Palestinians while Israeli authorities look the other way. Another, and the most obvious, would involve a sudden change in the status of the Temple Mount — a goal toward which some far-right members of Netanyahu’s coalition have been agitating — or other combustible religious sites.
Any domestic route Netanyahu might choose would invite a direct confrontation between the executive branch and the judiciary over the legitimacy of democratic procedures themselves.
If the Supreme Court ruled against Netanyahu, many fear the coalition could refuse compliance outright. After all, Netanyahu has spent years seeding the idea that the Supreme Court — and also prosecutors, the attorney general, and the civil service — are liberal fronts which do not necessarily need to be obeyed.
Devaluing democracy
The columnist Ravit Hecht recently argued in Haaretz that significant portions of the coalition no longer merely oppose liberal democracy, but reject democracy itself.
As Netanyahu has increasingly aligned himself with these forces, Hecht wrote, he has adopted “more and more dictatorial characteristics,” leading to “real fear for the purity of the coming election or even that it will be held.”
At the same time, much of the right has mainstreamed conspiracy theories surrounding the Oct. 7 attack and the Gaza war. Because of the Netanyahu machine’s jackhammer agitprop, almost a third of Israelis now believe the “betrayal from within” theory in which Israel’s security services assisted Hamas on Oct. 7 to harm Netanyahu.
Figures such as Likud Knesset member Tally Gotliv have openly accused the Shin Bet, military officers, protest leaders, judges and the attorney general of betrayal or collaboration with Hamas. Instead of being marginalized, such rhetoric increasingly receives tacit acceptance from parts of the governing coalition.
Yediot Ahronot columnist Ben-Dror Yemini compared the phenomenon to the Nazi-era “stab-in-the-back” myth after World War I, which blamed Jews for Germany’s humiliation. Yemini warned that societies consumed by conspiracy theories eventually destroy trust in every institution capable of holding democracy together.
Given this level of agitation, it is fair to view Israel’s coming election as something far more significant than a contest between left and right or rival policy agendas. Increasingly, it looks like a referendum on whether the country remains the democracy it has always claimed — and largely managed — to be.
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