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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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VIDEO: Actor Allen L. Rickman reviews ‘Marty Supreme’ in Yiddish (English subtitles)
Actor Allen L. Rickman, known best for his appearance in the dybbuk scene opening of the film A Serious Man, gives you his take on Josh Safdie’s hit movie Marty Supreme about an ambitious table tennis player who’ll do anything to win the championship, in this Yiddish video with English subtitles.
The post VIDEO: Actor Allen L. Rickman reviews ‘Marty Supreme’ in Yiddish (English subtitles) appeared first on The Forward.
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Jan Schakowsky retracts endorsement in a congressional race over candidate’s AIPAC funding
(JTA) — Rep. Jan Schakowsky withdrew her endorsement of a congressional candidate in a neighboring Illinois district on Thursday, citing the AIPAC pro-Israel lobby as a reason.
Schakowsky endorsed Donna Miller, the Cook County commissioner, in the 2nd Congressional District last month. Now, she said, she cannot let her endorsement stand.
“Illinois deserves leaders who put voters first, not AIPAC or out-of-state Trump donors,” said Schakowsky, who herself was an AIPAC stalwart early in her tenure. “I cannot support any candidate running for Congress who is funded by these outside interests.”
Schakowsky’s comments reflected the increasing toxicity of AIPAC’s brand in Democratic politics — and an acknowledgment that the pro-Israel group is in fact playing a role in the district ahead of next month’s primary election.
Like two other candidates in different Illinois races, Miller has received contributions from a number of AIPAC-affiliated donors. She has also gotten boosts from ads paid for by brand-new local groups that have been accused of being AIPAC shell organizations.
But AIPAC has not endorsed her, and it has not put its name, or that of its affiliated super PAC, United Democracy Project, on any of the ads.
The dustup comes as AIPAC prepares to hold a major convening behind closed doors.
Back in early 2020, nearly 20,000 people attended AIPAC’s policy conference in Washington, D.C. When the group resumed in-person gatherings post-pandemic in 2023, it stuck with much smaller, closed-door affairs.
This week, after several years in which the lobby grew increasingly radioactive, fueled by backlash against the war in Gaza, the only public sign of its conference came from acknowledgement in Israeli media that Prime Minister Benjamin Netanyahu had canceled his plans to attend in person.
An AIPAC source confirmed late Thursday that a conference was taking place Sunday to Tuesday and said it would feature U.S. politicians from both parties as well as Israeli officials, including Netanyahu and opposition leader Yair Lapid, by video. The gathering would focus on “the evolving threats facing Israel; the negotiations with Iran; solidarity with the Iranian people seeking freedom from a brutal regime; continued U.S. security assistance; and expanding joint defense cooperation,” according to the source, who said the conference was meant “to further accelerate the community’s political efforts this election cycle.”
Even before that cycle got underway, AIPAC was looming large. Having targeted progressive politicians like “Squad” members Jamaal Bowman and Cori Bush in 2024, AIPAC drew the ire of many on the left. And its public image has become increasingly scrutinized as it has supported unconditional military aid to Israel throughout its war in Gaza.
This month’s primary in New Jersey’s 11th Congressional District was a coming-out party for AIPAC’s current strategy. There, it spent more than $2 million to attack a progressive Democrat, Tom Malinowski, who had joined dozens of his colleagues in saying he would support conditions on military aid to Israel under certain circumstances. An anti-Israel progressive prevailed.
Now, the group has shifted its energies to Illinois, one of the next states to hold primaries, scheduled for March 17.
The United Democracy Project has so far spent more than $750,000 in support of Chicago City Treasurer Melissa Conyears-Ervin in the 7th Congressional District, according to its federal filings.
Conyears-Ervin, a former state representative, is up against a crowded field that includes state Rep. La Shawn Ford, who said he turned down support from UDP because he would not support unconditional military aid to Israel; Jason Friedman, a longtime Jewish federation leader and real estate developer; and Kina Collins, who protested for a ceasefire in Gaza in November 2023 with anti-Zionist groups Jewish Voice for Peace and IfNotNow.
In three other races, the group has been accused of covertly backing candidates. Former Rep. Melissa Bean, state Sen. Laura Fine and Miller have not been formally endorsed by AIPAC, but have all received contributions from a number of donors who have also given to AIPAC. Fine raised $1.2 million last quarter — $1 million of which came from donors who’ve given to AIPAC-affiliated groups, according to the Washington Post, mostly from outside Illinois. Bean and Miller have reported more than $400,000 and $875,000 in donations from AIPAC donors, respectively.
They’ve also gotten boosts from ads paid for by Elect Chicago Women and Affordable Chicago Now, a pair of new organizations that have been accused of being AIPAC shell organizations. Like the Malinowski attack ads and others from the UDP playbook, the ads did not mention Israel.
The Democratic Majority for Israel PAC, another pro-Israel advocacy group, jumped in on Thursday, endorsing both Bean and Miller.
Fine’s opponents include Kat Abughazaleh, a progressive 26-year-old Palestinian-American who has called for an end to U.S. weapons sales to Israel and accuses Israel of committing genocide; and Daniel Biss, the Jewish mayor of Evanston who is the grandson of Holocaust survivors and supports the Block the Bombs Act that would limit some weapons from being sold to Israel.
One of Bean’s opponents in the 8th district, Junaid Ahmed, spoke against AIPAC at a joint press conference with Biss, plus candidates from the two other races where AIPAC is thought to have been spending. Ahmed’s platform includes ending all military aid to Israel and a right of return for Palestinians.
First elected in 1998, Schakowsky, who is Jewish, was once an AIPAC acolyte herself. Back in 2010, facing a challenger from the right who made Israel an issue in their campaign, she boasted of having a 100% record of voting with AIPAC; the lobby, meanwhile, said that it did not endorse candidates but noted that Schakowsky “has an excellent record on issues important to the pro-Israel community.” Over time, though, she emerged as a senior leader among the pro-Israel progressives, becoming a headliner at conferences of the liberal pro-Israel lobby J Street and protesting against Israeli government actions. She announced last year that she would not run again.
Responding to Schakowsky’s endorsement reversal, Miller did not mention AIPAC. Noting that she and Schakowsky had been friends for decades, she said her campaign would continue to focus on affordability issues.
Schakowsky added that she would continue to endorse Biss, who’s been outspoken against AIPAC amid reports of its involvement in Illinois’ congressional races, to replace her.
Biss responded enthusiastically on Thursday. “Proud to be endorsed by @RepSchakowsky,” he tweeted, “and proud to NOT be endorsed by AIPAC and MAGA donors.”
The post Jan Schakowsky retracts endorsement in a congressional race over candidate’s AIPAC funding appeared first on The Forward.
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Door-to-Door Anti-Israel Boycott Campaigns in Britain Raise Alarm Bells Over Hostile Environment Toward Jews
Protesters from “Palestine Action” demonstrate on the roof of Guardtech Group in Brandon, Suffolk, Britain, July 1, 2025. Photo: REUTERS/Chris Radburn
Across Britain, local Jewish communities are raising alarms bells over pro-Palestinian boycott activists going door-to-door to track residents who refuse to shun Israeli products, fueling an increasingly hostile and intimidating environment for Jews and Israelis.
Earlier this week, South Yorkshire Police, which serves Sheffield and surrounding areas in northern England, opened an investigation following a violent clash in the Woodseats neighborhood, in the southern part of the city, between the anti-Israel activists demanding residents boycott Israeli goods and opponents who called them “Jew hunters.”
Known as Sheffield Apartheid Free Zone (SAFZ), this anti-Israel group has been active for months across neighborhoods in Sheffield and other parts of the United Kingdom.
As part of a broader effort to undermine the Jewish state internationally, the group distributes materials urging boycotts of Israeli products, claiming that “Israel thrives on international support.”
“When we choose not to buy Israeli goods, it hurts them in the most central place – their economy. Boycotts have worked before. They were a powerful factor in ending apartheid in South Africa and together we can replicate that success,” says one of the group’s propaganda materials.
Sparking outrage among local Jewish communities and political leaders, the group reportedly tracks residents’ responses, noting whether they are “no answer, not interested, or supportive.”
Earlier this week, a violent confrontation erupted in the Woodseats neighborhood in northern England after pro-Israel activists who had learned of the group’s activities on social media arrived on the scene.
Jean Hatchet, a local activist, confronted the anti-Israel, pro-Palestinian demonstrators, following them through the streets while shouting “Jew hunters are coming” and waving a sign reading “No tolerance for Jew hatred.”
According to Hatchet’s testimony, one group member snatched the sign from her hands and struck her on the head, prompting her to file a police complaint alleging assault motivated by religion.
In an interview with the Daily Mail, Hatchet claimed the group actively maintains a “blacklist” of anyone who supports Israel.
“They’re taking addresses of people who don’t agree with their point of view,” the pro-Israel activist said. “We have data protection regulations in this country and they’re committing acts that cross the boundaries of what’s permitted.”
Similar door-to-door boycott campaigns have been reported in Bristol and Hackney in England, Cardiff in Wales, and Belfast and Glasgow in Northern Ireland and Scotland.
Last Saturday, pro-Palestinian activists were filmed going door-to-door in Brighton, a coastal city in southern England, asking residents to sign pledges to boycott Israeli products.
Vicky Bogel, founder of the pro-Israel group “Jewish and Proud” in Brighton, denounced the incident after witnessing eight teams of volunteers moving systematically from house to house with clipboards and lists of addresses.
“They found out who has ‘Zionist tendencies’ and who doesn’t and where they live,” Bogel told the Jewish Chronicle. “This is cunning and dangerous activity; we’re talking about an intimidation campaign at another level.”
Peter Kyle, the British trade secretary and a member of Parliament representing Brighton, strongly condemned these latest incidents, calling for police investigations into the groups for potential hate crimes and incitement.
However, Sussex Police, which covers the Brighton area, said that “there is currently no evidence of criminal activity,” while acknowledging that the reports are under review.
The Israeli embassy in London also condemned the incidents, calling them a “disgrace” and warning that such campaigns fuel intimidation and hostility toward Jewish communities across the country.
“Compiling lists of homes and businesses to enforce a boycott of Israeli products is not principled protest, it is intimidation,” the statement read.
“Targeting people and shops because of their Israeli identity echoes some of the darkest chapters of European history,” it continued. “Decent people should call this out, clearly and without hesitation.”
What happened in Brighton and Sheffield was a disgrace. Compiling lists of homes and businesses to enforce a boycott of Israeli products is not principled protest, it is intimidation.
Targeting people and shops because of their Israeli identity echoes some of the darkest… pic.twitter.com/BO7IhidcuW
— Israel in the UK
(@IsraelinUK) February 18, 2026
Earlier this month, the Community Security Trust (CST), a nonprofit charity that advises Britain’s Jewish community on security matters, revealed in an annual report that it recorded 3,700 antisemitic incidents in the UK in 2025, the second-highest total ever in a single calendar year and an increase of 4 percent from the 3,556 in 2024.
Last year averaged 308 antisemitic incidents each month — an exact doubling of the 154 monthly average in the year before the Hamas-led Oct. 7, 2023, invasion of southern Israel.
Antisemitic incidents had fallen from the record high of 4,298 in 2023, which analysts say was fueled by Hamas’s Oct. 7 attack — the biggest single-day massacre of Jews since the Holocaust.