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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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University of Nebraska Considers BDS Resolution Pushed by Anti-Israel Group
Students for Justice in Palestine (SJP) participating in a “Liberated Zone” encampment at University of Nebraska, Lincoln in November 2025. Photo: Screenshot
The University of Nebraska-Lincoln (UNL) student government was scheduled to vote Wednesday on a resolution calling on the institution to adopt the boycott, divestment, and sanctions (BDS) movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination.
According to The Daily Nebraskan, the UNL Association of Students (ASUN) introduced the measure at the request of Students for Justice in Palestine (SJP), a group which analysts have cited as being an outsized factor in the campus antisemitism crisis which followed the Hamas-led Oct. 7, 2023, massacre across southern Israel.
The resolution, “Senate Bill 14,” aims to undermine Israeli national security by demanding divestment from armaments manufacturers, describing the measure as an effort to block “weapons complicit in the genocide and atrocities worldwide.”
Leaders of the BDS movement have repeatedly stated their goal is to destroy the world’s only Jewish state.
UNL’s SJP chapter has praised Hamas terrorists as “our martyrs,” promoted atrocity propaganda which misrepresented Israel’s conduct in the war against Hamas, accused Israel of targeting “Palestinian Christians,” and distributed falsehoods denying Jewish indigeneity to the land of Israel. Since the Oct. 7 attack, the group has denounced UNL’s alleged ties to Israel, which includes a partnership in agricultural research, as investments in “death” even as it accuses the institution of Islamophobia.
The UNL student government’s agreeing to introduce the BDS resolution marks a major achievement for SJP, as the body has previously blocked the group’s attempts to promote its agenda through the campus legislative process. The decision to put it up for a vote is being widely criticized by political candidates, as well as lawmakers and officials in the federal government participating in a concerted effort to combat campus antisemitism.
“Antisemitism has NO place on college campuses,” Leo Terrell, chairman of the US Department of Justice’s Task Force to Combat Antisemitism, wrote on the X social media platform. “I’m calling on the Association of Students…to VOTE NO on the antisemitic BDS resolution pushed by SJP, a group that has celebrated attacks by terrorist organizations and is now targeting AMERICAN companies through its BDS campaign. The university, including UNL President Jeffrey P. Gold, must publicly reject this hateful agenda.”
US Sen. Pete Ricketts (R-NE) lambasted the school’s decision even to consider the resolution.
“The BDS movement and Students for Justice in Palestine are fueling antisemitism on college campuses,” he said in a statement shared with The Algemeiner. “Endorsing this movement would make UNL less safe for Jewish students. We will not normalize antisemitism in Nebraska. I encourage UNL students to stand up for our Jewish neighbors and reject antisemitism.”
Nebraska Gov. Jim Pillen, a Republican, joined the chorus of voices calling for the resolution’s defeat, saying on X that he joined Terrell in “condemning this move by the radical Students for Justice in Palestine to pass a resolution to boycott and divest from Israel, our closest ally.”
As The Algemeiner has previously reported, the national SJP group, which has been linked to Islamist terrorist organizations, has publicly discussed its strategy of using the anti-Zionist student movement as a weapon for destroying the US.
“Divestment [from Israel] is not an incrementalist goal. True divestment necessitates nothing short of the total collapse of the university structure and American empire itself,” the organization said in September 2024. “It is not possible for imperial spoils to remain so heavily concentrated in the metropole and its high-cultural repositories without the continuous suppression of populations that resist the empire’s expansion; to divest from this is to undermine and eradicate America as we know it.”
The tweet was the latest in a series of revelations of SJP’s revolutionary goals and its apparent plans to amass armies of students and young people for a long campaign of subversion against US institutions, including the economy, military, and higher education. Like past anti-American movements, SJP has also been fixated on the presence and prominence of Jews in American life and the US’s alliance with Israel, the world’s only Jewish state.
On the same day the tweet was posted, Columbia University’s most strident pro-Hamas organization was reported to be distributing literature calling on students to join the Palestinian terrorist group’s movement to destroy Israel during the school’s convocation ceremony.
“This booklet is part of a coordinated and intentional effort to uphold the principles of the thawabit and the Palestinian resistance movement overall by transmitting the words of the resistance directly,” said a pamphlet distributed by Columbia University Apartheid Divest (CUAD), an SJP spinoff, to incoming freshmen. “This material aims to build popular support for the Palestinian war of national liberation, a war which is waged through armed struggle.”
Other sections of the pamphlet were explicitly Islamist, invoking the name of “Allah, the most gracious” and referring to Hamas as the “Islamic Resistance Movement.” Proclaiming, “Glory to Gaza that gave hope to the oppressed, that humiliated the ‘invincible’ Zionist army,” it said its purpose is to build an army of Muslims worldwide.
In October, SJP called for executing Muslim “collaborators” working with Israel in retaliation for the death of Palestinian influencer Saleh Al-Jafarawi during a brewing conflict between the Hamas terrorist group and a rival clan, Doghmush.
“In the face of hundreds of thousands of martyred Palestinians these past two years alone, collaborators and informants maintain their spineless disposition as objects of Zionist influence against their own people,” the group said in a statement posted on social media, continuing on to volley a series of unfounded charges alleging that anti-Hamas forces are “exploiting Gaza’s youth for money” and pilfering “desperately needed aid to the killing of their own people in service of Zionism.”
SJP concluded, “Death to the occupation. Death to Zionism. Death to all collaborators.”
Follow Dion J. Pierre @DionJPierre.
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Orthodox Jewish Man Attacked in Switzerland as Surge in Antisemitism Prompts Authorities to Boost Security
A pro-Hamas demonstration in Zurich, Switzerland, Oct. 28, 2023. Photo: IMAGO/dieBildmanufaktur via Reuters Connect
An Orthodox Jewish man was physically assaulted in Zurich on Monday in the latest outrage of a surging wave of antisemitic incidents across Switzerland, sparking outcry within the Jewish community as authorities moved to bolster protections for Jews and Israelis nationwide.
According to local media, a 26-year-old Jewish man was brutally attacked late Monday night in northern Switzerland by an unknown individual, sustaining light injuries, including scratches and abrasions to his neck and other parts of his body.
Zurich police reported that the attack occurred without any provocation while the victim was standing in the street, with the assailant repeatedly punching him and shouting antisemitic slurs.
“The attack was not random, but specifically targeted at a Jewish individual,” local authorities said in a statement.
Before police arrived, bystanders intervened to help the victim, restraining the suspect, who continued hurling antisemitic slurs even after officers reached the scene.
The assailant, a 40-year-old Kosovo resident with no fixed address in Switzerland and a prior record for unrelated offenses, was arrested at the scene and transferred to the Zurich public prosecutor’s office following an initial police interrogation.
The Swiss Federation of Jewish Communities (SIG) strongly condemned the attack, urging authorities to step up protections for Jewish communities amid a surge of relentless antisemitism in the country.
“This incident is part of a series of antisemitic attacks that have increased sharply in Switzerland since October 2023,” SIG wrote in a post on X, referring to the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
“Jewish people have become targets of insults and physical violence simply because of their appearance and their Jewish identity,” the statement read.
The Foundation Against Racism and Antisemitism (GRA) also denounced the incident, warning of the alarming rise of hatred and the increasing normalization of antisemitism in society.
“Antisemitic narratives are becoming increasingly commonplace in some sections of society,” GRA wrote in a statement. “They are relativized and trivialized in political debates, on social media, and in everyday life.”
The European Jewish Congress (EJC) joined the local Jewish community in condemning the attack, emphasizing the urgent need to combat antisemitism and protect Jewish communities across the continent.
“No one should be attacked, insulted, or made to feel unsafe simply because of their Jewish identity,” EJC said in a post on X.
We are deeply concerned by the antisemitic assault against a young Orthodox Jew in Zurich.
No one should be attacked, insulted or made to feel unsafe simply because of their Jewish identity.
As the Swiss Federation of Jewish Communities – @SIGFSCI rightly stated, this incident… pic.twitter.com/ONAtOYbwLO
— European Jewish Congress (@eurojewcong) February 4, 2026
Like most countries across Europe and the broader Western world, Switzerland has seen a rise in antisemitic incidents over the last two years, in the wake of the Oct. 7 atrocities.
According to EJC, 23 antisemitic incidents have recently been reported in Zurich schools, ranging from antisemitic remarks in public spaces and far-right symbols like swastikas carved into desks to direct provocations, threats, and assaults on students.
In 2024, Switzerland recorded 221 “real-world,” or non-online, antisemitic incidents, including an attempted arson attack at a Zurich synagogue and a stabbing in which a 15-year-old Swiss teenager seriously injured an Orthodox Jew, claiming the attack on behalf of the Islamic State.
As part of a broader initiative to strengthen security for Jewish institutions, Zurich’s city parliament last month decided to double funding for the protection of synagogues and other Jewish sites, increasing it from $1.3 million to $2.6 million.
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When Society’s Good Intentions for Jews Replace Equal Citizenship
A secular Manhattan school responded to October 7 by holding a Shabbat gathering. The head of school spoke with moral seriousness. Jewish families felt seen. Non-Jewish families showed up in solidarity. By any reasonable measure, this is a success story.
And that is precisely what makes it worth examining.
A Jerusalem Post report describes Town School’s response as sincere, generous, and embraced by the entire community. It is all of those things. But it also reflects a logic that deserves scrutiny — not because the intent is bad, but because the structure is fragile. What Town School offers is care. What it cannot offer is civic security. The difference matters more than most people realize.
The question is not whether warmth is preferable to hostility. It is whether a framework built on institutional affirmation can ever produce durable belonging — or whether it quietly substitutes recognition for citizenship, comfort for equality, and goodwill for rights.
The American alternative has a founding text. In 1790, George Washington wrote to the Hebrew Congregation in Newport that the new republic “gives to bigotry no sanction, to persecution no assistance.” As I have written elsewhere, this was not ceremony. It was a covenant.
Belonging depended on conduct, not creed. Citizenship was the baseline. Recognition was irrelevant.
Call this the Washington model: belonging is presumed, not conferred. The government does not identify groups, affirm them, or protect them through recognition. It simply refuses to make identity the basis of civic standing.
The affirmation model works differently. Jewish belonging is validated by institutions. Jewish life is welcomed through programming. Jewish safety flows from administrative judgment. This is the logic of diversity, equity, and inclusion.
It feels compassionate. It is also a departure from the civic architecture that made America uniquely stable for Jews.
American Jews did not flourish because institutions learned to include them. They flourished because the regime limited the authority of institutions to decide who belonged at all. Jews attended public schools, served in the military, and entered professions — not because administrators welcomed them, but because the law made no provision for excluding them. That is pluralism as structure, not performance.
DEI — diversity, equity, and inclusion — inverts this. It treats belonging as something institutions must actively produce. Once belonging is conferred, it becomes conditional and, therefore, unstable.
None of this denies that schools should protect Jewish students in moments of fear, address antisemitism, enforce rules, and help manage difference. Care matters. Moral clarity matters. But short-term care does not require long-term structural dependency. The question is whether the framework makes Jewish belonging more secure over time or more fragile.
Critics of DEI often focus on excesses — ideological trainings, bureaucratic bloat, activist capture. They miss the point. The problem is not tone. It is structure. DEI replaces equal citizenship with managed identity. It reduces civic standing to recognition, safety to visibility, equality to representation. It grants institutions precisely the authority that liberal pluralism once denied them.
For Jews, this is perilous. Judaism is not simply cultural identity. It is a peoplehood and faith defined by continuity, obligation, and collective memory. America worked for Jews because the regime did not require Judaism to be translated into something thinner in order to belong.
DEI struggles with this. Jewish identity gets reframed as culture — ritual without peoplehood, heritage without permanence, symbolism without sovereignty. That version of Jewishness is easy to affirm because it makes no claims. But that ease is the warning sign.
This is not only imposed from outside. Jews have often been among the architects of DEI frameworks, usually with the best intentions. The same communal instinct that built hospitals, schools, and social agencies now sometimes builds systems that make Jewish belonging contingent rather than secure. Good faith does not neutralize structural risk.
Jews are not uniquely burdened by DEI, but they are diagnostically revealing. Any system that cannot accommodate a people simultaneously religious, ethnic, historical, and transnational will fracture under pressure from other complex identities. Jews expose the structural weakness. They are not the cause of it.
Feeling welcomed and being secure are not the same thing. Inclusion produces comfort. Citizenship produces stability. Belonging grounded in recognition depends on continued moral approval. Belonging grounded in citizenship does not. The former fluctuates with ideology; the latter endures through disagreement.
The educators at Town School appear to be acting in good faith. But no minority should rely on the personal virtue of administrators for its security. Sincerity is not a system. Good intentions do not correct for flawed design.
If Jewish security comes to depend on institutional affirmation rather than civic equality, Jews will be less secure, not more. And if this model becomes dominant, it will erode pluralism for everyone. No minority should want its standing to depend on recognition. No society should delegate belonging to administrators. No liberal order survives when citizenship is replaced by curation.
Institutions turn to DEI not out of malice but out of lost confidence. When leaders no longer trust law, equality, and restraint to hold, they substitute recognition for rights and symbolism for structure. DEI fills the vacuum left by civic uncertainty. It cannot repair it.
The American experiment succeeded not by perfecting inclusion but by constraining power. It did not ask institutions to decide who belonged. It presumed belonging and limited the authority of those who might question it.
As the United States approaches its 250th anniversary, Jews should be clear-eyed about this distinction. A pluralistic society is strongest when belonging is presumed rather than curated, and when citizenship is treated as a baseline rather than a reward.
Warmth matters. Goodwill matters. But they are not substitutes for equality under a civic order that does not ask groups to justify their place.
Jewish history is clear on this point. Societies where Jews are welcomed at the discretion of elites are less stable than those where Jewish belonging is assumed as principle. The former depends on mood and politics. The latter endures through disagreement.
Washington’s letter to Newport promised something no amount of programming can replicate: a republic that gives to bigotry no sanction because it refuses to make belonging a matter of official judgment at all. That is an inheritance worth defending. The distinction between the affirmation model and the Washington model is not only a Jewish concern. It is central to the durability of pluralism.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute.

