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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Northwestern launches civil rights investigation into club that banned pro-Israel group from its food festival
Northwestern University’s Office of Civil Rights is investigating a club that said it canceled its annual “Cultural Food Fest” after students objected to its initial inclusion of a pro-Israel student group.
Spoon University Northwestern, a student-run food magazine, wrote in an email to students that it was calling off its Nov. 6 food festival because of concerns about the participation of Wildcats for Israel, a club housed within Hillel that describes itself as focused on Israeli culture and society.
“There’s been a lot of disappointment expressed in and around Hillel today,” Michael Simon, executive director of Northwestern Hillel, told the Forward on Friday. “What should be an opportunity for connecting across differences and having really positive engagement got turned into a sort of political catfight.”
Students involved with Wildcats for Israel were initially “really excited” to participate in the fest, Simon said.
But amid student backlash, Spoon reversed course and disinvited Wildcats for Israel, Simon said. In a statement posted to Instagram, Spoon cited “the ongoing genocide in Gaza” to explain the group’s removal.
Yet even that exclusion was not enough for some student organizations. Northwestern’s Asian Pacific American Coalition; Alianza, the Latinx student alliance; and the Middle Eastern North African Student Association, issued a joint statement saying that they were withdrawing from the fest because of the original inclusion of Wildcats for Israel.
“A ‘culture’ born from the active land theft and genocide of Palestinians should not be recognized,” the student groups wrote on Instagram.
Spoon then cancelled the event altogether.
Now, Spoon’s status as an officially registered student organization has been frozen while the investigation into allegations of discrimination is being conducted, a Northwestern spokesperson wrote in an email to the Forward.
The investigation comes as Northwestern faces additional obligations to address and report allegations of antisemitism as part of its $75 million settlement with the Trump administration in November 2025. As part of the agreement, the university pledged that its Office of Civil Rights would publish annual reports with data about complaints of antisemitism, including investigative and disciplinary actions taken.
Spoon did not respond to the Forward’s request for comment.
In its email to students, Spoon said Wildcats for Israel was removed because of its status as “a political action group, not a cultural organization.”
Simon pushed back on that characterization of the club. “They’re not engaged in political advocacy or political work, certainly not in their current iteration,” Simon said. “They’re really focused on doing cultural and educational programming, connecting with Israel and with the Israeli people.”
The idea that Wildcats for Israel is considered political, while other student organizations opposing Israel are not, “appears to be a real double standard,” Simon said.
Still, Simon said the cancellation did not prevent Wildcats for Israel from having its own cultural food event — inviting students to the Hillel building on Friday to talk about what had happened over slushies in two flavors popular in Israel, limonana and iced cafe.
“They’re really turning to a place of being in community and supporting one another,” Simon said.
The post Northwestern launches civil rights investigation into club that banned pro-Israel group from its food festival appeared first on The Forward.
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Israel’s love affair with Trump may be over – with no other suitor in sight
Israelis were among the few groups outside America who genuinely liked Donald Trump, and they had persuaded themselves that the feeling was mutual. Now, as the American president pledges to terminate military assistance and blames Israel’s unpopularity for the Republicans’ electoral humiliation, they are confronting the possibility that their greatest supposed friend may become one of their gravest strategic liabilities.
In a 2025 Pew Research Center survey of 24 countries, 69% of Israelis expressed confidence in Trump to do the right thing in world affairs. Israelis saw a champion where much of the democratic world saw a menace.
Israelis, who tend to be more direct and plainspoken than other Western societies, were less inclined to be scandalized by Trump’s personal shortcomings. But mainly it was policy that made him so popular: Trump moved the American embassy to Jerusalem, recognized Israeli sovereignty over the Golan Heights and cultivated a conspicuously warm relationship with Prime Minister Benjamin Netanyahu, despite his increasing toxicity around the world. Trump opposed Hamas and ultimately joined Israel in attacking the Iranian regime.
Still, warning signs were there – in the displays of U.S. dominance over decisions in the 2025 and 2026 Iran confrontations and in the Election Day announcement last week that Trump plans to terminate roughly $4 billion in annual military assistance to Israel this year.
The announcement threatened a cornerstone of Israeli security planning established under Barack Obama, whose administration negotiated a 10-year, $38 billion assistance agreement extending through 2028.
The precise legal and financial consequences remain uncertain, not least because Congress controls appropriations. But the political significance is unmistakable: The president whom Israelis regarded as their most dependable protector was proposing to dismantle an arrangement that even administrations regarded as unfriendly to Netanyahu had sustained.
Moreover, the aid is far more than a gift. Its greatest value is not financial but geopolitical: the unmistakable message to Israel’s enemies that Washington stands behind it.
As the dismal election results became clear, Vice President JD Vance highlighted a supposed demand among disaffected Republican voters to “change our relationship to Israel,” placing the alliance itself among the issues requiring political reassessment.
In Sunday’s 60 Minutes interview, Trump went further, identifying what he called a “great dislike” for Israel as one factor in the Republican electoral defeat.
Trump certainly has a point. A 2026 Pew survey found that 60% of Americans viewed Israel unfavorably, up from 42% in 2022, including 57% of Republicans under 50. Gallup found that, for the first time in its 25-year tracking, Americans were no longer more sympathetic to Israelis than Palestinians: 36% favored Israelis, compared with 41% for Palestinians. The longstanding bipartisan consensus is unraveling. Among younger Americans, the situation is even worse.
Whether the reason is a global propaganda campaign against Zionism, social media manipulation, Netanyahu and his noxious far-right allies, or Israel’s actions in Gaza and the West Bank are almost beside the point – the collapse in Western and U.S. opinion is undeniable.
Trump also asserted that “those countries that we’ve protected” from Iran – meaning Israel – “wouldn’t exist” without the U.S. and “are going to pay us back any and all costs that we’ve had for the war,” which was another major surprise and mystery that caught Israelis off-guard.
Whether this implies a demand that Israel reimburse the United States, and for precisely what, remains unclear. What is clear is that Trump has begun discussing a relationship Israelis considered existential in the language of electoral liabilities and financial transactions.
Writing in Maariv on Monday, veteran Washington correspondent Shlomo Shamir reported that senior Washington commentators described Netanyahu as having become effectively persona non grata in Trump’s inner circle – and that Trump’s seeming affinity for Netanyahu was “more a media relationship than a genuine friendship.”
The change in atmosphere in Israel has been extraordinary.
On Monday, Israeli television seemed preoccupied with little beyond the coalition negotiations following Israel’s election and the growing fear that the country might lose its most important international relationship.
Appearing on Channel 13, I argued that another Netanyahu government would have faced economic sanctions from Europe and even serious discussion of an American weapons embargo. This provoked very little disagreement.
“Netanyahu put all his chips on Trump, and it’s falling apart,” observed anchor Daniel Zilberstein. “It wasn’t only him, but the entire system,” replied Omri Rolls, an expert in monitoring and countering anti-Israel propaganda. “We put all our attention on the United States. Europe, we’ve completely given up on. All over the world, important elements are simply not on Israel’s agenda.”
The alarm was loud and clear this week across the Israeli political and diplomatic establishment.
Tovah Herzl, a former Israeli diplomat who served in Washington as liaison to Congress, captured the predicament in the title of her article in Maariv: “Netanyahu Bet on Trump — and Israel Could Lose Far More Than Money.”
“Israelis are unaware of the depth of the hole into which the country has fallen,” wrote Yedidia Stern, a leading expert on Israel-U.S. relations, in Ynet. “The hourglass has been turned over: we have two years to regain the legitimacy that has been lost” before a Democrat potentially wins the White House.
Ashley Perry, a former senior Israeli government adviser, wrote in The Jerusalem Post that Israel must urgently start arguing its case – “consistently demonstrating what Americans gain” in intelligence cooperation, joint defense development, investment, trade and Israeli contributions to scientific and technological progress.
Beyond all that, there is a general understanding that Israel will need some real policy changes – for example, cracking down on Jewish extremists in the West Bank. And it will need to court the U.S. Democrats and the Europeans once more – as it did decades ago.
There is a grim lesson at play, and it has more to do with morality than ethics.
Israelis are people badly traumatized by the conflicts that implacable enemies have forced on them. Over the decades, however, they took some pride nonetheless in what they believed was a moral high ground. It’s safe to say this has eroded, at least somewhat.
In a reflection of that erosion, one of Trump’s greatest attractions to Israelis – sadly enough – was his indifference to Palestinian human rights, an issue that had long complicated Israel’s relations with more conventional Western leaders. Trump was clearly untroubled by the West Bank occupation, the expansion of settlements or the absence of a credible political horizon for millions of Palestinians. In February 2025, he even proposed removing Gaza’s Palestinian population in its entirety and placing the territory under American control, a scheme whose breathtaking implications seemed scarcely to concern him.
Many Israelis overlooked the dark aspects of such absurdities, seeing only evidence of exceptional friendship. They overlooked the possibility that a president so utterly uninterested in Palestinian rights might also prove indifferent to Israeli interests whenever they ceased to coincide with his own.
They celebrated his willingness to discard diplomatic conventions – or even basic human decency – when it worked in their favor. They are discovering now that sometimes cliches are true: What goes around comes around.
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In the Golan Heights, her people have been marginalized, persecuted and brutalized. She just wants to play hockey.
The documentary On Thin Ice recounts the complicated lives and often contradictory experiences of the Syrian Druze community living in the Golan Heights, which was annexed by Israel in 1981.
An estimated 25,000 Druze live in a handful of hardscrabble villages flanked by mountains and long stretches of desert. They identify as Syrians, but they are not Muslims, and they have a long history of being marginalized, persecuted, if not brutalized by radical Jihadists.
Set in Majdal Shams, the film centers, at least initially, on Aya, a 19-year-old Druze ice hockey player who desperately wants to join Israel’s all-woman ice hockey team, its first. She is qualified and the coaches want her on board. However, to compete internationally she needs an Israeli passport, which means she’ll self-identify as Israeli and will be called to serve in the IDF, an idea she is more than open to.
When her father says, “A passport will prevent a normal life,” she responds, “A passport will give me a normal life.”
Her father and especially her beloved Uncle Ayoub, a farmer and journalist, are vehemently opposed, viewing her ambition as a betrayal of their Syrian roots. Uncle Ayoub argues that their reputations will be besmirched and, far worse, so will hers. She will be stigmatized and shunned within her own community and will end up without friends, an eligible husband, or children.
This is a familiar conundrum facing a protagonist: What takes precedence — social expectations or personal dreams? In the end, will the culture triumph or the individual, and at what cost? The implicit feminist elements here can’t be ignored either. The unspoken assumption, at least as intimated by the uncle, is that there is nothing more important to a woman than marrying the right man.
The patriarchy here is not villainous. Father and uncle are sympathetic figures. They understand how difficult a decision this is for Aya, while she, a shy and insecure young woman, whose self-worth is tied up with ice hockey, appreciates where they’re coming from. The film’s title works well on both a literal and metaphorical level.
Filmmakers Udi Kalinsky and Irit Hod do a nice job capturing the complex inter-relationships, the fluidity of identity and the inevitability of change.
Making the film took three years, and the filmmakers incorporated events into the narrative as they unfolded in real time. Among the most significant was the controversy surrounding Israel’s construction of wind turbines in the Golan Heights.
Though these are intended as a progressive alternative energy source, many angry inhabitants, including Uncle Ayoub, say the over-sized turbines will destroy agricultural lands belonging to the already exploited and vulnerable Druze. The Kibbutzim and other Israeli villages, he asserts, do not want the turbines either and, far more insidious, the turbines planned for the Golan Heights are much larger and more invasive than those sprouting up in other Israeli regions. Whether or not this is true remains unclear.
In one of the film’s more unnerving scenes, a raucous protest winds through the ancient cobblestone streets of Majdal Shams. Enraged residents, some in western-style clothes, others in traditional garb, some on foot, others riding horses, and still others balancing themselves atop moving cars are all shouting, many waving the four-striped Druze flag. Israeli police converge on all sides spraying the crowd with tear gas.
Towards the end, though, the story takes a 180-degree turn when ISIS perpetrates a massacre against the Druze. Uncle Ayoub and his wife watch on their cell phone as a victim is dismembered while still alive.
The film fails to provide context or details about the violence and the events are confusing. We suddenly learn that, for many years, the Druze have identified, at least on some level, with the Israelis especially in the post-Oct. 7 days. We witness hordes of Golan Heights Druze storming the Syrian border and planting an Israeli flag in its soil and hear Aya and a friend assert that the IDF would defend them if they were assaulted by ISIS.
In the closing scene, Ayoub, who is being interviewed by a reporter, is asked how he would feel if a child of his wanted to join the IDF. At one time, he would have been appalled, but now he admits his views have shifted. “At least Israel is a democracy,” he reluctantly concedes.
On Thin Ice successfully dramatizes how politics and self-interest have evolved over a 55-year span in a Mideast tinderbox. The cinematography throughout is impressive and the music by Alberto Schwartz is haunting. Still, the film is disjointed. By the film’s end, the story about Aya’s determination to join the Israeli ice hockey team has completely disappeared.
More serious, unless the moviegoer is conversant in Druze history, a lot of Googling is required.
On Thin Ice makes its US premiere at the Other Israel: New Perspectives Film Festival on Nov. 11.
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