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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Peter Beinart is speaking in Israel. Cue the criticism from both the left and the right.
(JTA) — Progressive Jewish author Peter Beinart drew a volley of criticism on Tuesday from the boycott Israel movement as well as a right-wing Israeli group over an appearance at Tel Aviv University.
Beinart, who is an outspoken critic of Israel and a journalism professor at the City University of New York, spoke Tuesday evening in Tel Aviv with Yoav Fromer, a senior faculty member at TAU’s English department, in an event titled “Trump, Israel and the Future of American Democracy.”
A founding member of the Boycott, Divestment and Sanctions movement, or BDS, publicly called on Beinart to cancel his visit after saying it had privately urged him to do so. The Palestinian Campaign for the Academic and Cultural Boycott of Israel is the BDS movement’s cultural arm and a leading advocate for boycotts of Israeli academic institutions.
“Palestinians condemn Peter Beinart’s event at complicit Tel Aviv University in the midst of Israel’s genocide in Gaza,” PACBI said in a post on X. “Whitewashing genocide can never be reconciled with any claim to humanism or moral consistency.”
In a press release, PACBI accused the university of being “deeply complicit in enabling and trying to whitewash Israel’s US-armed and funded genocide as well as its decades old regime of settler-colonialism, military occupation and apartheid.”
Beinart declined to comment to the Jewish Telegraphic Agency. But he responded to the criticism on social media, where said he supports a boycott of Israeli academic institutions as well as a right of return for Palestinians and an end to Israel’s occupation of the West Bank — all principles of the BDS movement to which he has long subscribed.
At the same time, he said, while he supports “many forms of boycott, divestment and sanction against Israel and Israeli institutions,” he believes there is “value in speaking to Israelis about Israel’s crimes” by speaking at universities.
“I do so because I want to reach Jews who disagree with me—because I believe that by trying to convince Jews to rethink their support for Israel’s oppression of Palestinians, I can contribute, in some very small way, to the struggle for freedom and justice,” Beinart wrote.
The author of several books including “Being Jewish After the Destruction of Gaza,” published earlier this year, Beinart is also scheduled to speak at Hebrew University later this week, according to Haaretz.
Beinart also wrote that “right-wing Israeli organizations have pressured Tel Aviv University to cancel my talk,” adding that he felt he should “take advantage of this opportunity to say in Israel what I’ve been saying elsewhere for the last two years.”
Matan Jerafi, the CEO of the right-wing Israeli activist group Im Tirtzu, sent a letter to Tel Aviv University’s president, Ariel Porat, on Tuesday urging him to cancel the event, according to Israel National News.
“Why is he hosting someone on his campus who does not recognize the State of Israel and calls for sanctions against Israel?” wrote Jerafi. “We call on Mr. Porat to cancel this absurd event. Stop tarnishing the reputation of Israeli academia. This is not Columbia University.”
The post Peter Beinart is speaking in Israel. Cue the criticism from both the left and the right. appeared first on The Forward.
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Remains of Dror Or, Kibbutz Be’eri father and cheesemaker killed on Oct. 7, returned to Israel
(JTA) — The remains of Dror Or, who was killed on Oct. 7, 2023 in the Hamas-led terror attacks and taken into Gaza, were returned to Israel Tuesday evening,
Or, 48, was killed on Oct. 7 by terrorists from the Palestinian Islamic Jihad at Kibbutz Be’eri, where he lived with his family and worked as a cheesemaker. His wife, Yonat, was also killed during the attacks on the kibbutz, and their children, Noam and Alma, were taken hostage. They were released in November 2023, exactly two years before his remains were released.
“After 781 agonizing days during which his family fought day and night for him – Dror has been brought back to Israel for burial in the soil of Be’eri that he loved so dearly,” wrote the Hostages and Missing Families Forum in a post on X. “There are no words to express the depth of this pain. The hostages have no time. We must bring them all home, Now!”
The forum also remembered Or as a “wonderful cheesemaker” who co-founded the Be’eri Dairy. His company’s cheeses are now sold at Cafe Otef, an Israeli cafe chain that features a selection of products from the communities attacked on Oct. 7.
The Palestinian Islamic Jihad announced that they had found Or’s remains on Monday, and the Red Cross facilitated his transfer to the Israeli Defense Forces. His remains were identified overnight.
Or’s release means there just two deceased hostages now remain in Gaza. Ran Gvili, 24, was a police officer who was killed fighting Hamas terrorists at Kibbutz Alumim, while Thai national Sudthisak Rinthalak, 43, who was killed at Kibbutz Be’eri.
The delayed release of the deceased hostages has strained the ceasefire reached last month, which called for the release of all hostages. Israel has accused Hamas of not following through on its commitments, and Hamas has blamed the destruction in Gaza for causing difficulty in locating their remains.
In recent weeks, as the first phase of the ceasefire deal has stretched on, the new truce between Israel and Hamas has been tested, with Israel striking Gaza after claiming Hamas militants fired at its soldiers. In keeping with the deal’s terms, Israel returned the bodies of 15 Palestinians after receiving Or’s remains.
The post Remains of Dror Or, Kibbutz Be’eri father and cheesemaker killed on Oct. 7, returned to Israel appeared first on The Forward.
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AI Apps Like ChatGPT Have Created ‘New Era of Terrorism,’ Study Reveals
Hamas fighters on Feb. 22, 2025. Photo: Majdi Fathi via Reuters Connect
The advent of large language model (LLM) programs marketed by companies like OpenAI, Anthropic, Meta, and xAI as “artificial intelligence” has created a “new era of terrorism,” with jihadists increasingly using the technology to expand their propaganda, recruitment, and operations, according to a new study.
The Middle East Media Research Institute (MEMRI) last week released a 117-page report, described as “the most comprehensive research on [the subject] to date, which argued that the biggest threats from terrorist deployment of AI cannot be predicted and that Islamists have discovered they too can use LLMs for brainstorming fresh ideas to pursue their violent objectives.
“As supporters of terrorist organizations like ISIS [Islamic State] and al Qaeda follow the development of AI, they are increasingly discussing and brainstorming how they might leverage that technology in the future, and the full consequences of terrorist organizations’ adoption of this sophisticated technology are difficult to foresee,” Gen. (Ret.) Paul Funk II, the former commander of the US Army Training and Doctrine Command, wrote in the preface.
“AI’s biggest benefit to jihadi groups may come not in supercharging their propaganda, outreach, and recruiting efforts – though that may be significant – but in AI’s potential ability to expose and find ways to take advantage of as-yet-unknown vulnerabilities in the complex security, infrastructure, and other systems essential to modern life – thus maximizing future attacks’ destruction and carnage,” Funk added.
MEMRI executive director Steven Stalinsky is the report’s lead author with a team of 14 others co-credited with assembling three years’ worth of findings showing how ISIS, al Qaeda, Hezbollah, the Houthis, Hamas, and other internationally designated terrorist groups — and so-called “lone wolves” inspired by their Islamist ideology — have experimented with using LLM technologies. In addition to developing attack strategies, MEMRI found that the groups explored “generating audio files of already-existing written material, creating posters, music videos, videos depicting attacks and glorifying terrorist leaders for recruitment purposes, and more.”
The report noted the variety of usages in AI technology in three high-profile incidents.
“In the first months alone of 2025, an attacker who killed 14 people and wounded dozens on Bourbon Street in New Orleans used AI-enabled Meta smart glasses in preparing and executing the attack,” Stalinsky wrote. “That same day, a man parked a Tesla Cybertruck in front of the Trump Hotel in Las Vegas, activated an IED [improvised explosice device] in the vehicle and shot and killed himself before the IED exploded. He used Chat-GPT in preparing for the attack. In Israel on the night of March 5, a teen consulted ChatGPT before entering a police station with a blade, shouting ‘Allahu Akbar,’ and trying to stab a border policeman.”
The report also emphasized that the ability to amplify terrorist ideology may intertwine with the phenomenon recently described as “chatbot psychosis,” wherein conversations with an LLM can fuel someone toward delusional beliefs.
One example cited by MEMRI was Jaswant Singh Chail, who in 2021 went on Christmas Day with the intent to murder Queen Elizabeth II at Windsor Castle.
“Before carrying out his assassination attempt, Chail had created an AI companion using the Replika app; naming it Sarai, he considered it his girlfriend, and exchanged over 5,000 messages with it,” the report said. “When he told the chatbot ‘I believe my purpose is to assassinate the queen of the royal family,’ it encouraged him, saying ‘that’s very wise … I know that you are very well trained.’ Asked if the chatbot thought he would succeed in his mission, it responded ‘Yes, you will.’ When he asked ‘even if she is at Windsor [Castle]?’ it responded: ‘Yes, you can do it.’”
The report also noted another case in which “the man accused of starting a fire in California in January 2025 that killed 12 people and destroyed 6,800 buildings and 23,000 acres of forestland was found to have used ChatGPT to plan the arson.”
There has been a paucity of legislative efforts in the United States to counter AI-driven terror threats, according to the study. However, it cited the exception of the “Generative AI Terrorism Risk Assessment Act.” The law would “require the Secretary of Homeland Security to conduct annual assessments on terrorism threats to the United States posed by terrorist organizations utilizing generative artificial intelligence applications, and for other purposes.”
US Rep. August Pfluger (R-TX), who chairs the House Homeland Security Committee’s Subcommittee on Counterterrorism and Intelligence, introduced the bill in late February 2025 with the co-sponsorships of fellow Republican Reps. Michael Guest (MS) and Gabr Evans (CO). The legislation passed unanimously by voice vote in the House last week.
“I spent two decades as a fighter pilot, flying combat missions in the Middle East against terrorist organizations. Since then, I have witnessed the terror landscape evolve into a digital battlefield shaped by the rapid rise of artificial intelligence,” Pfluger said in response to his bill’s passage. “To confront this emerging threat and stop terrorist organizations from weaponizing AI to recruit, train, and inspire attacks on US soil, I am proud that the House passed my Generative AI Terrorism Risk Assessment Act today.”
Speaker of the House Mike Johnson (R-LA) praised the bill following its passage.
“This year, in my home state of Louisiana, terrorist propaganda led to the New Year’s Day attack in New Orleans that killed 14 innocent people. Today, the House passed the Generative AI Terrorism Risk Assessment Act to ensure we stay ahead of emerging threats and prevent terrorist organizations from pushing propaganda and exploiting generative AI to radicalize, recruit, and spread violence on American soil,” he said in a statement. “I applaud Rep. Pfluger’s leadership to bring this urgent issue to light and advance proactive, bipartisan legislation to strengthen our national security and protect the American people from online extremism inspired by foreign adversaries.”
Rep. Tom Emmer (R-MN), who serves as majority whip in the House, said that as terrorists “use generative artificial intelligence to radicalize and recruit, it’s imperative that our nation stays ahead of potential threats from this new technology and ensures it never gets into the wrong hands.”
MEMRI emphasized an international approach to the terrorist threats compounded by LLMs, citing Jörg Leichtfried, Austrian State Secretary at the Federal Ministry of the Interior who leads the Directorate State Protection and Intelligence Service (DSN).
“Only through close cooperation between the state, security authorities, and technology companies, as well as by strengthening media literacy and the critical handling of online content, can we counter the advancing extremism on the internet,” Leichtfried said in mid-August.