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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Six People Killed After Missile Strike on Israeli Town of Beit Shemesh, Ambulance Service Says
Emergency personnel work at the site of an Iranian strike, after Iran launched missile barrages following attacks by the U.S. and Israel on Saturday, in Beit Shemesh, Israel March 1, 2026. REUTERS/Ammar Awad
Six people were killed after a missile strike on the Israeli town of Beit Shemesh, the Israeli ambulance service said on Sunday.
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What happened during the 2025 Israel-Iran war? A timeline.
(JTA) — The U.S.-Israeli military attack on Iran that launched early Saturday morning comes eight months after the last Israel-Iran war, in June 2025.
As we wait to see what happens in the current war, here’s a look back at how the 2025 conflict played out, from uneasy tensions to U.S. intervention to a grim death toll for Israelis.
- April 2024: First exchange of missiles between Israel and Iran in the 45-year history of the Islamic Republic:
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May-June 2025: Tensions built in the weeks and days leading up to the attack, with the international community condemning Iran’s failure to abide by past nuclear agreements. Diplomatic efforts stalled as officials on all sides signaled that a direct confrontation was possible.
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June 13: Israel launches its attack on Iranian nuclear facilities and ballistic missile program, followed shortly by a warning from Israeli Prime Minister Benjamin Netanyahu that retaliation by Iran was “expected in the immediate future.”
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June 13—: As Israel continues to pummel targets in Iran, Tehran counter-attacks, sending missiles almost nightly. Twenty-eight people are killed in Israel, including four women in an Arab town in northern Israel; a Ukrainian family that had come for cancer treatment for their daughter; and an activist at her home in Beersheba. Many others lost their homes. Flights, schools and workplaces are all massively disrupted.
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June 18: Donald Trump, who had run on a platform of opposing all war, sends mixed signals about whether he will jump in, as the Israelis clearly hoped he would. Trump tells reporters days into the conflict that “nobody knows what I’m going to do.”
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June 21: The United States joins the fight, striking three sites associated with Iran’s nuclear program, including Fordow, Natanz and Esfahan, alongside Israeli forces. The deeply buried facilities were seen as impossible to target without U.S. arms.
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June 23: Trump announces a ceasefire on social media. Iran’s Supreme National Security Council claims victory following the announcement despite striking Israel in its immediate wake. Israel does not say it had acceded to a ceasefire until many hours later.
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Aftermath: The extent of damage to the Iranian regime was unclear. Even on Saturday, as Trump renewed the fight against the Islamic Republic following negotiations that he said had not been satisfactory, he said last year’s strikes had “obliterated” Iran’s nuclear program. But the regime was rebuilding it, he and other observers said, and Iran had reportedly stockpiled more missiles than it had before the 2025 war. And the regime remained intact, clamping down a domestic protest movement by killing tens of thousands of protesters within 48 hours last month. Trump initially threatened to strike over the mass killings but did not.
This article originally appeared on JTA.org.
The post What happened during the 2025 Israel-Iran war? A timeline. appeared first on The Forward.
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Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran
(JTA) — JERUSALEM — Jacob Phillips’ first trip to Israel from his home in Germany was in 2023, to visit Holocaust survivors in Tel Aviv as part of a university program. It was cut short by the Oct. 7 Hamas-led attack, which forced him to leave the country.
He returned with his girlfriend this month to see the sites he missed. “Because the last trip, it was a harsh cut,” he said. “That’s why we came back, to visit the people I met here in Israel.”
On Saturday, Phillips and his girlfriend Michelle were among the very few people walking the streets in Jerusalem as another war unfolded, with Iran. The war, which began when Israel and the United States together attacked Iran early Saturday, had already sent them multiple times to shelters and scrambled their departure plans for next Thursday. Ben Gurion Airport is closed until at least March 7.
Phillips said he was in touch with the German consulate and felt safe in Jerusalem despite the incoming missiles, citing Israel’s Iron Dome air defense system. He said he remained happy to be in Israel.
“I wanted to come here to learn about the Jewish experience, especially as a German, and I feel like I have gotten to see so much of it,” Phillips said.
While missile impacts rocked Tel Aviv and elsewhere in Israel, an eerie calm pervaded the streets of Jerusalem on Saturday, extreme even for Shabbat, as residents hunkered down at home between the sirens that indicated that war with Iran had begun anew. The sirens scattered the prayer services that dot the holy city and disrupted plans for shared meals.
The gates of the Old City were closed by Israeli police to everyone but residents. A crowd of Hasidic Jews argued with officers, petitioning for entry to pray at the Western Wall but ultimately giving up and turning back.
One resident who ventured out between air raid alerts said the assault had provided “pauses just long enough to walk up the stairs before heading back [to the shelter] again.”
Those who braved journeys away from their homes offered a general consensus that the war would be significantly worse this time around, only nine months after a 12-day war that led to the deaths of 32 Israelis. In that conflict, Iran launched more than 500 ballistic missiles at Israel and targets throughout the Middle East in retaliation for strikes that Israel initiated and the United States joined.
This time is indeed different. President Donald Trump and Prime Minister Benjamin Netanyahu are gunning for regime change and said they believed Iran’s supreme leader, Ayatollah Ali Khamenei, had been killed in an opening salvo. Sensing an existential threat, the Islamic Republic of Iran has already escalated its response, using its firepower against not only Israel but U.S. targets throughout the Middle East.
Richard Weiner and Rolly Feld had been in Nahariya, in Israel’s north, until Saturday morning. When the sirens began, they drove back to Jerusalem in the hope they would be safer in the city and farther from significant military targets for the Iranian regime, including the port of Haifa, which was struck by an Iranian barrage at 10 a.m.
Feld recounted that while driving down Route 4 toward Jerusalem, it felt as if they were being chased by missiles. Periodically, another batch of air raid alerts would sound, forcing them to shelter in tunnels along the highway.
Feld said he would have preferred to continue driving, contrary to the advice of Israeli authorities who recommend pulling over and lying flat to avoid exposure to shrapnel from missile impacts.
“My wife wanted all the time to stick to the guidelines, to stop the car and stay away, and I keep driving fast then stopped in the tunnels. It’s a compromise,” Feld said.
Weiner, who grew up in Israel but has lived as an adult in South Africa, was critical of Netanyahu’s decision to launch the strikes.
“What he’s doing is horrible for the Iranian people and it’s horrible for the people over here. The government is pushing for this; the people are not.” Weiner identified himself as “something of a pacifist,” adding, “We have to look for other ways of dealing with the Iranian government, as irrational as they are. We should be supporting the people who are protesting and not trying to topple the government by killing the leadership.”
Weiner and Feld bantered back and forth on a sidewalk in the leafy neighborhood of Rehavia, discussing the possibility of further escalation and whether it was Israel’s place to intervene on behalf of the Iranian people — if that was indeed part of the calculus.
Weiner concluded, “I have a love-hate relationship with this country. I come back and this happens again. This is clearly not the answer. Many people will be killed, and it’s horrible that tens of thousands have been killed due to their dissent, but how does this help?”
The question of whether the war would succeed in the U.S.-Israeli ambition of achieving regime change in Iran was a preoccupation of many of those who were out and about.
“The chance of actual change is so low,” said Ishay, 44, a Jerusalem resident. “Like in Israel, there is such a strong contingent of those with radical beliefs in Iran. Even if the regime is toppled, who will replace Khamenei?”
Information was hard to come by throughout the day, though over time it became clear that missile impacts had been confirmed in multiple locations, including Bnei Brak, where Magen David Adom treated people who were wounded. By overnight, it was clear that one woman had been killed and another man had been seriously wounded in Tel Aviv.
The war comes as Israel prepares to celebrate Purim, a Jewish holiday commemorating the overthrow of an oppressive Persian regime, offering a powerful parallel for the current moment.
In the lead-up to the holiday, two Israelis stood talking down the street, seemingly unconcerned by the sirens, both in costume — one wearing a sombrero, the other dressed as a clown.
Yael, who lives in Rehavia, was walking her dog, Lucky, in Meir Sherman Garden Park in central Jerusalem.
“We’ve just come to expect this. I am raising my children here in Israel, but sometimes I wonder if there is a future here,” she said.
For Phillips, the fact that both of his visits to Israel have been derailed by two different conflicts did not dampen his support for Israel’s decision to launch the attacks on Iran.
“It’s time to change the regime there because of the nuclear weapons; it’s important to have this under control,” he said. “For Israel, it will be a hard time, I think, but nothing is free. You have to pay with something.”
This article originally appeared on JTA.org.
The post Sirens, shelters and an empty Old City: Jerusalem rattled on the first day of war with Iran appeared first on The Forward.