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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Iran War Increases Threat to Sweden, Security Service Says
Swedish Security Service Chief Charlotte von Essen speaks next to Fredrik Hallstroem, chief of operations, during a press conference where the Swedish Security Service (SAPO) presents the situational picture of the country’s security, in Stockholm, Sweden, March 18, 2026. Photo: TT News Agency/Claudio Bresciani via REUTERS
Sweden‘s Security Service (SAPO) warned on Wednesday of increased threats to the Nordic nation from the war in Iran, including risks to Jewish targets, as it released its annual national security assessment.
“History has shown that a desperate and pressured regime can be a dangerous regime,” SAPO operative chief Fredrik Hallstrom told a press conference, referring to the US-Israeli war on Iran.
Iran has long been considered a serious threat, and Swedish authorities have noted how criminal networks – already at the center of a decade-long surge in gang-related violence – have been exploited by state actors to carry out attacks.
“The US-Israeli military operation against Iran, and the countermeasures carried out by Iran, have increased the threat against American, Israeli, and Jewish targets in Sweden,” Security Service Chief Charlotte von Essen said in the report.
In recent years, the agency has also highlighted threats from China and, above all, Russia, which it describes as increasingly willing to take risks in support of its war in Ukraine — including through hybrid operations across Europe.
“Overall, we expect that the threat levels against Sweden will continue to deteriorate in the coming years,” von Essen said, adding that Russia was regarded as a primary driver.
While it is difficult to determine what can be linked to a particular actor, Sweden assesses that Russia is behind several sabotage incidents in Europe targeting critical infrastructure, the security service said. Moscow has denied any involvement.
The agency said it has reviewed hundreds of cases of suspected sabotage in Sweden, including of underwater cables, electricity substations and water-treatment facilities.
“It has so far not been possible to link any physical sabotage to a foreign power,” it said.
The comments came as Iran executed a Swedish citizen on Wednesday, according to Sweden‘s foreign minister, who added that she had summoned the Iranian ambassador in Stockholm to condemn the decision.
The person, who was not named, was arrested in Iran in June of last year and Sweden has repeatedly raised the case with Iranian officials, Foreign Minister Maria Malmer Stenergard said.
“The death penalty is an inhumane, cruel, and irreversible punishment. Sweden, together with the rest of the EU, condemns its application in all circumstances,” Stenergard said.
The legal proceedings leading up to the execution did not meet the standards of due process, she added.
The European Union’s foreign policy chief Kaja Kallas condemned the execution in a statement on Wednesday evening.
“The appalling human rights situation in Iran and the alarming increase in executions are intolerable and show the regime’s true colors,” she said, sending condolences to the family of the citizen.
The Swedish foreign ministry and the Iranian embassy in Stockholm did not immediately respond to a request for comment when contacted by Reuters via phone and email.
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Israel Doubles Troops in Hezbollah Fight, Searches Homes in South Lebanon
Israeli soldiers walk next to military vehicles on the Israeli side of the Israel-Lebanon border, amid escalation between Hezbollah and Israel, and amid the US-Israeli conflict with Iran, in northern Israel, March 16, 2026. Photo: REUTERS/Avi Ohayon
Israel has more than doubled the number of troops along its border with Lebanon since March 1 and they are searching homes in southern Lebanese villages that the military has ordered evacuated, a senior Israeli commander said on Wednesday.
As Israeli warplanes pound Beirut in operations against Hezbollah that have become the deadliest spillover of the US-Israeli war on Iran, heavy smoke could be seen rising from villages in southern Lebanon as troops fired artillery across the border.
Hundreds of thousands of Lebanese have fled southern Lebanon since Israel ordered people to clear the area south of the Litani River, viewed by Israel as a stronghold of Iran-backed terrorist group Hezbollah. The Shi’ite Islamist group has been firing rockets toward Israel since joining the war in support of Iran on March 2.
‘DEFENSIVE POSITIONS’ INSIDE LEBANON
“The plan is to make sure that Hezbollah does not have military infrastructure,” said the commander, whose name was withheld by the Israeli military on security grounds.
Speaking to Reuters in Eilon, an Israeli town four kilometers from the border, the commander, who is responsible for infantry warfare in Lebanon, declined to say how many troops Israel had now deployed in the area.
Describing the military’s fortifications inside Lebanon as “defensive positions,” he said troops were searching “the villages to see if Hezbollah hid weapons or communications centers.”
Asked if that included searching houses that residents had fled following Israeli orders, the commander said: “In some of the cases they hid their weapons in houses. We have no choice but to make sure that house is not a military installation.”
Two Israeli soldiers have been killed since the start of operations in southern Lebanon, the Israeli military says.
At least 968 people in Lebanon have been killed since the start of Israel‘s attacks, Lebanese authorities say.
Hezbollah has not provided regular updates on deaths among its fighters. On Monday, a Hezbollah official told Reuters that at least 46 had been killed so far.
LEBANESE VILLAGE OF KHIYAM AN INITIAL TARGET
The Israeli military is advancing slowly through southern Lebanon, aiming to completely clear the town of Khiyam as a first step before advancing toward the Litani River, according to a Lebanese security source and a foreign official tracking developments on the ground.
In response to a question on whether Israel intended to establish positions up to the Litani, the commander said it was not his decision. If troops receive orders, he added, they are “prepared to do all kind of operations.”
The Israeli military did not immediately comment on its operations in Khiyam, five kilometers inside the Lebanese border from the Israeli town of Metula.
Along the border near Metula, Reuters saw several Israeli military fortifications dug into hillsides, filled with rows of tanks, armed personnel carriers, and bulldozers.
Smoke rose from Khiyam throughout the day on Wednesday, and many of the buildings on the southern side of the town had been reduced to rubble. A neighboring town remains in ruins from Israel‘s attacks in 2024.
‘EVERY FIVE MINUTES YOU CAN HEAR THE BOMBS’
Israel‘s northern border area with Lebanon is known as the Upper Galilee, its rolling hills offering vantages into southern Lebanese villages now occupied and bombarded by Israeli troops.
Near Metula, Israeli Apache helicopters and jets were making near-constant sorties on Tuesday and Wednesday, with the sounds of rocket fire from Lebanon interspersed with the booms of Israeli artillery fire.
For residents of Israel‘s far north, the current war with Hezbollah has seen less rocket fire than during a year of fighting that ended in 2024.
Hezbollah‘s ability to launch missiles has largely been degraded, but it still retains capacity to strike areas deep inside Israel, Israeli officials say.
Ofer Moskovitz, 60, who works at an avocado farm in the area, and said being so close to the border meant he had little time to run to a bomb shelter when sirens signaled incoming Hezbollah fire.
Near his farm, the military dug out a muddy fortification from where troops fired artillery across the border.
“Every five minutes you can hear the bombs,” he said.
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Syria Unveils Plan to Eliminate Assad’s Chemical Weapons
Syrian Arab Republic’s Ambassador to the United Nations Ibrahim Olabi addresses the Security Council during the meeting on the situation in the Middle East, at UN headquarters in New York City, US, Feb. 18, 2026. Photo: REUTERS/Jeenah Moon
Syria on Wednesday launched a plan supported by Washington to rid the Middle Eastern country of legacy chemical weapons that were used against its people by forces under ousted leader Bashar al-Assad.
For decades, Assad ran a large-scale program for chemical weapons, the use of which killed and injured thousands during Syria‘s long-running civil war.
Despite Damascus’ signing onto the Chemical Weapons Convention in 2013 and declaring a 1,300-ton stockpile, prohibited use continued and the size of the program remains unclear.
An international taskforce backed by the United States, Germany, Britain, Canada, and France, among others, will track down all remaining elements of the program and destroy them under the supervision of the Organization for the Prohibition of Chemical Weapons, Syria‘s ambassador to the United Nations, Ibrahim Olabi, said in an interview.
As many as 100 sites in Syria need to be inspected to determine what toxic munitions remain and how they should be destroyed, OPCW experts have said.
It will require a time-consuming and costly operation to prevent the proliferation of weapons of mass destruction in a region fraught with conflict and political turmoil. The expanding US-Israeli war on Iran and broader regional security concerns will make the timing of the mission uncertain, but all the more necessary to prevent future use, officials said.
GOVERNMENT VOWS FULL ACCESS
Assad was overthrown in December 2024, and the new government under Syrian President Ahmed al-Sharaa has vowed to turn a page and eradicate banned chemical weapons and give inspectors full access.
The move shows that Syria has shifted from a country that was once concealing chemical weapons use to one that is “leading the resolve” to do away with them, Olabi said.
Several international investigations concluded that the nerve agent sarin, as well as chlorine and sulfur mustard gas, was used by the Assad regime, but never revealed the full extent of the clandestine program.
“We don’t know what’s remaining. It was a secret program,” Olabi said. “The job is on Syria to basically look for these things and then declare them.”
A diplomatic source, who spoke on condition of anonymity to discuss the sensitive matter, said the 100 sites could be anything from military bases to laboratories or offices.
“It will probably take many months if not years to get it done, and of course the current situation in the Middle East doesn’t help the process to move forward to the actual destruction of any remnants of Assad‘s chemical weapons program,” the source said.