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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Ceasefire and political pressure test U.S.-Israel Iran war pact
Israel is now in a precarious position following President Donald Trump’s sudden declaration of a ceasefire in the Iran war, say experts on security and the Middle East.
On Tuesday evening, President Trump announced in a Truth Social post that he would declare a two-week pause to the war that began on February 28, just an hour and a half before his ultimatum to Iran was set to expire. He had demanded that Tehran reopen the Strait of Hormuz — which had been closed for weeks, choking global energy markets — or face a catastrophic military assault, warning that “a whole civilization will die tonight.”
The Pakistani Prime Minister, who had mediated between the U.S. and Iran, announced that the truce was “effective immediately” and would apply not only to the U.S. and Iran, but also to “their allies” — namely Israel and Lebanon, both of which had been involved in recent exchanges of fire.
But Israel had other ideas. Prime Minister Benjamin Netanyahu — while stating that the U.S. had coordinated with Israel before agreeing to the ceasefire — disputed the Pakistani claim that the ceasefire included Lebanon. Israel has continued to strike its northern neighbor hard in the wake of the announcement.
Netanyahu maintains the U.S. had assured him it would continue to press on issues critical to Israeli security — namely seeking to ensure that “Iran no longer poses a nuclear, missile and terror threat to America, Israel, Iran’s Arab neighbors and the world.” So far, Iran has resisted such demands.
Despite the ceasefire announcement, Iran struck Israel and Gulf countries well into the evening, and Israel, too, carried out several strikes in the immediate aftermath of the announcement.
Split support
The ceasefire has underscored growing differences between Washington and Jerusalem over both the conduct and goals of the war.
According to Jonathan Panikoff, the director of the Scowcroft Middle East Security Initiative at the Atlantic Council and a former U.S. intelligence official, Israeli and U.S. objectives were misaligned from the outset. Israel sought not only to degrade Iran’s military capabilities but also to pursue regime change.
For the U.S., “it was always less clear … the regime change question was always much more up in the air, and even on the nuclear program, you haven’t seen nearly as much effort against it in the same way as obviously happened during June,” said Panikoff, referring to the 12-Day-War during which the U.S. targeting Iranian nuclear infrastructure with unprecedented force.
Panikoff also said that coordination between Israel and the U.S. on the ceasefire agreement itself was somewhat dubious. “The U.S. almost certainly talked to Israel about the potential ceasefire, but it’s unlikely that Israel played a meaningful role in the decision,” said Panikoff, who believes Israel would have preferred to continue the war to “get through the remainder of the target list.”
Misaligned public opinion in the two countries regarding the war is likely driving the divergence. While the majority of Americans do not support the war, with 61% saying they do not approve of Trump’s handling of the conflict, Israeli support has remained broad across the political spectrum, even amid sustained missile attacks. For Israelis, confronting Iran is viewed as existential. “Iran is a fundamental thing. On the American side, it just is not the same threat,” Panikoff said.
According to Dana Stroul, the Director of Research at the Washington Institute and a former deputy assistant secretary of defense for the Middle East in the Pentagon, Israel’s actions in the immediate aftermath of the ceasefire reflect that gap. She noted that Israel carried out additional strikes in Iran, “which indicates that they still had more targets on their strike list that they wanted to work through, and they were willing to risk, for a brief moment in time, not complying with the ceasefire to do more.”
Stroul said the U.S.-Iran peace talks scheduled to take place on Friday in Islamabad have exposed further tensions. Disputes over whether Israeli operations in Lebanon should halt have already complicated talks between Washington and Tehran. “The Iranians are saying, ‘if Israel doesn’t stop in Lebanon, we won’t go to Islamabad.’”
As a result, she said, “the issue of Israeli behavior and Israeli military action will become a hinge of whether these negotiations proceed on the ceasefire.”
“Within less than 24 hours, the debate shifted from whether or not the parameters for the talks on Friday in Islamabad are acceptable for U.S. national security interests, to where Israel is within this framework,” said Stroul.
Stroul said that this could also create a moment of “peak vulnerability for Netanyahu,” who tied his political future to his alignment with Trump.
Israeli opposition leader Yair Lapid has already taken a swing at Netanyahu in a post on X, stating: “Netanyahu led us to a strategic collapse. There was here a disgraceful combination of arrogance, irresponsibility, negligent staff work, lies sold to the Americans that damaged the trust between the countries. A military success that turned into a diplomatic disaster.”
He added, “Israel had no influence whatsoever on the agreement signed tonight between the United States and Iran. Netanyahu turned us into a protectorate state that receives instructions over the phone on matters concerning the core of our national security.”
Finger-pointing at Israel
The ceasefire coincided with revelations published in the New York Times on internal White House deliberations as Trump weighed military intervention in Iran earlier this year. According to the Times, Netanyahu used a private meeting with Trump and key U.S. officials at White House to present a plan outlining how the U.S. and Israel could work together to bring down the Islamic Republic, including a montage featuring potential alternative leaders for Iran.
While the presentation appeared to have impressed Trump, the report indicates that the President did not completely buy Netanyahu’s argument that regime change was a viable outcome. Instead, he relied on U.S. intelligence assessments that concluded the U.S. had the capacity to decapitate Iran’s leadership and dismantle its military capabilities, but that hopes for regime change were “detached from reality.”
Based on those assessments, Trump moved forward with a strategy focused on more limited and easily achievable objectives, though working in lockstep with Israel.
The report is unlikely to quell criticism from those who argue that Israel pushed the U.S. toward confrontation with Iran at the expense of U.S. interests.
Panikoff warned of potentially broad political consequences for the longtime allies depending on the outcome of the peace talks and any future fighting. “If this war ends with Iran being in a stronger strategic position regionally.… I think you’re going to get a lot of Republicans, especially in the MAGA wing of the Republican Party, who are going to start to question how this relationship has gone forth. When you combine that with where the Democratic Party is and with Democratic bases right now, I think it portends some real future challenges for the U.S.-Israel relationship.”
The post Ceasefire and political pressure test U.S.-Israel Iran war pact appeared first on The Forward.
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Why I interviewed Mahmoud Khalil
Since he was targeted for deportation by the Trump administration, Mahmoud Khalil has become both a celebrity among those who supported the campus protests against Israel and a villain for Jews who thought the demonstrations fueled antisemitism and sought Israel’s violent destruction.
While Khalil had addressed general allegations that the protests had created a hostile climate on campus in previous interviews — arguing that they may have made students uncomfortable but not unsafe — he had not spoken in detail about some of the most pressing questions for Jews who may have been alarmed by his arrest but were unsure about his actual beliefs.
What did a “free Palestine” — a core demand of the protesters — mean to Khalil?
What did he think about Oct. 7 and Hamas?
And how did he think the protest movement should relate to Jews who don’t share their views?
When a representative for Khalil reached out last month asking whether I wanted to interview him, it presented an opportunity to present his answers to these questions to the Forward’s audience.
I had no illusion that Khalil was going to assuage the concerns of every reader who believe he is antisemitic or otherwise misguided, but I saw my job as trying to understand where he was situated within a protest movement that is gaining political power and influence but remains more fractious than many people outside the movement are aware.
These divisions include divergent views over what the acceptable forms of Palestinian resistance are, what the ultimate objective of anti-Zionism should be, and how the movement should treat Americans — and especially American Jews — who disagree with it.
I know that such distinctions may not matter for those who think that any failure to recognize Israel’s right to maintain a Jewish majority, or opposition to Zionism, period, crosses a red line.
But even those who find anti-Zionism unacceptable may appreciate the opportunity to grapple with how and why a growing number of Americans, including Jews, are turning away from support for Israel in the wake of the wars in Gaza and now Iran. The question of who is going to harness that political sentiment and what they plan to do with it is becoming more important.
I wanted to know where Khalil stood on looming questions.
***
His answers, corroborated through conversations with others who knew and worked with him during the encampments at Columbia as well as his past public statements, were revealing.
Overall, they situated Khalil as a leader of the more conciliatory wing of the protest movement when it came to how it should engage with Israel’s supporters. He has read about and seriously engaged with liberal Zionism, and expressed sympathy for Jews who support Israel; he said Hamas was not a true representative of the Palestinian people, and that it was unacceptable for them to target and kidnap Israeli civilians; and he said that Israeli Jews should remain in a “free Palestine” with full rights.
He supported the statement from protest leaders that condemned a Columbia student who had said “Zionists don’t have a right to live,” opposed the ultimately violent takeover of Hamilton Hall and avoided the slogan “globalize the intifada.”
But his answers also underscored the gulf between even the more moderate protesters and the position of many liberal American Jews, who believe Israel committed war crimes or genocide in Gaza but remain horrified by the atrocities committed by Hamas on Oct. 7 and think that a two-state solution is the only way to preserve Jewish safety while respecting Palestinian rights.
Khalil wanted to assuage Jewish fears that he believed were at least partly responsible for the appeal of Zionism, and yet he did not acknowledge the full extent of violence on Oct. 7 — that Palestinian militants intentionally killed Israeli civilians — which perfectly epitomized a major source of these fears.
Whatever you may think of Khalil or his political views, I’m glad that the Forward can serve as a forum for people both inside and outside the Jewish community to speak with American Jews and I hope you’re able to learn something about Khalil and the movement he helped lead from our conversation.
The post Why I interviewed Mahmoud Khalil appeared first on The Forward.
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In rallies taking on Israel, a defiant Hasan Piker boosts Michigan Senate candidate Abdul el-Sayed
(JTA) — ANN ARBOR, Michigan — Outside, in a line that stretched around the block, the hundreds of people who turned out for Abdul el-Sayed’s campaign rally with Hasan Piker gave a range of reasons for showing up.
Some said they liked el-Sayed’s message of Medicare for All, a key plank of the former county health executive’s bid for an open Senate seat. Some were furious about the war in Iran, which the candidate has angrily denounced.
Others just liked the guy. “He’s a really great speaker and a really passionate person,” Natalie Gould, a master’s candidate in public health who had worked with el-Sayed in Detroit, told the Jewish Telegraphic Agency.
Inside, though, one issue made the crowd roar louder than any other: any time a speaker, from el-Sayed to Piker to the newly elected student body president, accused Israel of genocide. The progressive movement in which Piker has styled himself a kingmaker, one that is ardently pro-Palestinian while largely dismissive of any claims of antisemitism, was coalescing.
“In the beginning it was a lot lonelier when we spoke out. They used the same exact heinous smear: They said, ‘You’re antisemitic,’” Piker told the crowd. “And back then I felt a lot lonelier. But I don’t feel lonely anymore.”
Piker, the leftist Twitch streamer with millions of followers, was the evening’s biggest draw — and its biggest lightning rod. After el-Sayed announced the two would hold a pair of campaign stops together Tuesday, the streamer’s past clips and comments about Jews and Israel led numerous Jewish leaders and both of el-Sayed’s opponents to denounce the events. Some compared Piker to Nick Fuentes, the openly antisemitic far-right streamer who has divided Republicans. Leading Democrats called for the party to distance itself from Piker altogether.

Hasan Piker looks on as U.S. Senate candidate Abdul El-Sayed delivers a stump speech in Ann Arbor, Michigan, April 7, 2026. Piker, a popular Twitch streamer accused of antisemitism, prompted controversy for campaigning with El-Sayed. (Andrew Lapin/JTA)
Pushback continued until just before the events started. An hour before the first rally, at Michigan State University, that school’s president and governing board issued a joint statement affirming their campus free speech principles while also condemning antisemitism. The school’s Hillel chapter had already called Piker a “known antisemite,” expressing concern about his appearance.
At the next stop at the University of Michigan, el-Sayed told the crowd that the campus pro-Israel club Students Supporting Israel had planned to protest the event. But the group wasn’t visible outside the building, and the club’s Instagram page announced that its “March Against Extremism” had been “postponed,” which the group attributed to “extenuating circumstances” that it did not explain.
El-Sayed leaned into the energy, embracing Piker onstage and mocking the negative attention the rally had received. The rally overlapped with President Donald Trump’s deadline for Iran to make concessions or “a whole civilization will die,” which led to a temporary ceasefire in the U.S.-Israeli war on Iran.
“Apparently, the most important thing happening on Twitter was whether or not we were going to campaign with Hasan,” he told the crowd. “Somehow Fox News found it fit to cover this rally six f–king times and not talk about the fact the president wants to commit a genocide in Iran.”
Also leaning in were the night’s other speakers, who were all being showcased on Piker’s livestream — where, during downtime in-between speeches, he bemoaned what he described as a bad-faith campaign to paint him as antisemitic. (He also said he’d been hoping to eat at Zingerman’s, a famous Jewish-style gourmet deli in Ann Arbor.)
“I told Piker just now, I was like, ‘You’re never going to be canceled up in Michigan,’” Rep. Rashida Tlaib, the House’s fiercest critic of Israel, said during her own stump speech.
Rep. Summer Lee, of Pennsylvania, also delivered a speech, and Rep. Debbie Dingell, of Michigan, attended but did not speak.
Candidates for local office also stood next to Piker, including Amir Makled, a candidate for the university’s Board of Regents who was the legal defense for the school’s student pro-Palestinian encampment movement.
The crowd was young and diverse in age and race. While Piker received cheers when he shouted out his fans, some of the attendees told JTA they were more mixed on him, while others had little familiarity with his streams. But they all agreed he had juiced El-Sayed’s campaign.
“I mean, there’s tons of people here,” Ann Arbor resident Joey Ryan said while queuing up for the over-capacity rally outside, gesturing behind him. “I remember the Joe Biden Michigan stuff, and it was not like this. I remember the Bernie Sanders rally in early 2020, and it was more like this.”
Ryan said that Piker, like other streamers, operated in the “attention economy” space, where “saying inflammatory things sometimes can get you attention.” But, he said, “I also think it’s been blown completely out of proportion when you have the president of the United States calling Iranians non-human, as an example, to bomb them, and that includes the synagogue that was blown up in Iran today. Like, there are Jews in Iran as well. Is that not antisemitism?”
“Some of the stuff he says is kind of crazy. I’m not going to lie, there’s some stuff he said that I disagree with,” another attendee, a current University of Michigan student who declined to give her name, said of Piker. Content creators, the student said, can “get out over their skis.”
If anything, Piker and el-Sayed became more honed in on Israel as the day went on. At their first East Lansing stop, both made only a handful of comments about Israel and AIPAC. By the time they reached Ann Arbor that evening, the headliners had amped up their broadsides, with Piker referencing a new Pew Research Center study showing that 84% of Democrats under 49 have a somewhat or very unfavorable view of Israel.
“There’s only a handful of Democrats that are actually outspoken on this atrocity, outspoken on the relationship that we have with a foreign country that we simply always have to send unlimited billions of dollars to — a country that has health care, mind you,” Piker said. “You do not, but Israel has free health care.” The crowd booed at this line.

(L-r) U.S. Rep. Summer Lee, Senate candidate Abdul El-Sayed, and Twitch streamer Hasan Piker pose during a rally for El-Sayed, April 7, 2026. (Andrew Lapin/JTA)
As another rallying cry, he told them, “When you feel really sad, when you feel really angry, remind yourself of the worst fascist that you know. It could be Donald Trump, it could be Rabbi Shmuley. They’re going to be very excited if you stop fighting.” (Piker later told JTA that he was referring to Rabbi Shmuley Boteach, a pro-Israel Twitter gadfly who Piker said was “pro-genocide.”)
The candidate, too, amped up his criticisms of AIPAC in particular. The pro-Israel lobby, which has poured millions of dollars into congressional elections, is facing a resolution of opposition from the Democratic National Committee this week.
“AIPAC tells us that the number one goal of our foreign policy is to align with a foreign government,” el-Sayed said, to boos. “You know, when I talk about AIPAC, everybody says, ‘Well, it’s because you’re Arab Muslim.’ No it’s not. It’s because I’m f–king from Michigan, and I want my tax dollars back in Michigan.”
He also joked that AIPAC ads against him might finally give him something he’s dreamed about. “The one thing you’re supposed to have, as an American Muslim, is a nice beard,” he said. “And I was never gifted with that. But for three months this summer, AIPAC’s going to give me the beard of my dreams.”
At both campaign stops, El-Sayed, who grew up in a heavily Jewish Detroit suburb not far from Temple Israel, the synagogue that was attacked last month, also said he welcomed Jews to his movement.
“All of us love and revere Jewish folk, our Jewish neighbors, the faith of Judaism,” he said in Ann Arbor, to applause. “Trust me, nobody will fight harder against antisemitism than somebody who intimately understands what it’s like to be discriminated against because of how I look.”
He reiterated the point in an interview after the event.

Supporters of Michigan U.S. Senate candidate Abdul El-Sayed cheer Rep. Rashida Tlaib as she denounces Israel during a rally in Ann Arbor, Michigan, that also featured Twitch streamer Hasan Piker, April 7, 2026. (Andrew Lapin/JTA)
“I am so grateful I’ve grown up in a community with a large proportion of Jewish Americans. I learned a lot from the Jewish tradition. I’m grateful to have been invited to bar and bat mitzvahs and to be invited to Seders and to be invited to spend time at shul,” el-Sayed told JTA.
“I stand deeply and profoundly against antisemitism in the same way that I stand deeply and profoundly against Islamophobia,” he added. “Those two things always run together. It is not antisemitic to criticize a foreign government, and it’s not antisemitic to criticize a super PAC that is intent on aligning our interests with the foreign government.”
In the interview, the candidate also reiterated the sentiment behind his own statement on the Temple Israel attack, in which he had referenced the Israeli war in Lebanon. “I also think it’s just critical for us to understand that hurt people do hurt people, and the circumstances happening 6000 miles away can affect the lives that we live here,” el-Sayed said Tuesday.
At the end of the rally, Piker climbed back onto the stage with El-Sayed to a standing ovation. The two men embraced, then posed for a selfie with the crowd behind them.
This article originally appeared on JTA.org.
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