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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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New U2 album includes Israeli poem and a song about slain Palestinian activist
(JTA) — U2 frontman Bono delivered sharp criticism of Israeli Prime Minister Benjamin Netanyahu and lavish praise on Jewish tradition in an interview released Wednesday alongside the band’s new EP, titled “Days of Ash.”
The album — the first from U2 since 2017 — includes a song memorializing Palestinian activist Awdah Hathaleen, who was killed by an Israeli settler in the West Bank in July as well as a recitation of the anti-war poem “Wildpeace” by Israeli poet Yehuda Amichai.
“As with Islamophobia, antisemitism must be countered every time we witness it. The rape, murder and abduction of Israelis on Oct. 7 was evil,” Bono said. “But self-defense is not defense for the sweeping brutality of Netanyahu’s response, measured but the deaths of tens of thousands of Palestinians.”
Bono’s criticism of Netanyahu alongside the EP’s release comes months after the Irish artist broke his silence on the war in Gaza in August, writing at the time on social media that “the government of Israel led by Benjamin Netanyahu today deserves a categorical and unequivocal condemnation.”
In the immediate aftermath of Oct. 7, Bono had struck a different tone, standing out among other artists for paying tribute to the hundreds of “beautiful kids” murdered at the Nova music festival during a performance.
The new politically charged EP comprises six songs that address a series of high-profile deaths in recent years, including the killing of Sarina Esmailzadeh by Iranian security forces in 2022 and the fatal shooting of Renee Good by a U.S. Immigration and Customs Enforcement agent last month.
The Amichai recitation comes immediately before the song memorializing the death of Hathaleen, titled “One Life at a Time.”
In a wide-ranging interview about the band’s latest EP that accompanied its release, Bono lamented that Judaism was “being slandered by far-right fundamentalists from within its own community.”
He added, “While I’m someone who is a student of, and certainly reveres, the teachings in many of the great faiths, I come from the Judeo-Christian tradition and so I feel on safe ground when I suggest: There has never been a moment where we needed the moral force of Judaism more than right now, and yet, it has rarely in modern times been under such siege.”
Bono noted that another song on the EP, titled “The Tears of Things,” takes inspiration from a book of the same title by Richard Rohr, which Bono said made the case that “the greatest of the Jewish prophets found a way to push through their rage and anger at the injustices of the day … until they ended up in tears.”
Critiquing Netanyahu’s prosecution of the war in Gaza, Bono then cited the words of prominent Israeli historian Yuval Noah Harari, who has described the war in Gaza as a “spiritual catastrophe for Judaism itself.”
“As if all Jews are to blame for the actions of Netanyahu, Smotrich and Ben Gvir. … It’s insane, but the waters get even muddier when anyone criticizing the lunacy of the far right in Israel is accused of antisemitism themselves,” continued Bono.
The post New U2 album includes Israeli poem and a song about slain Palestinian activist appeared first on The Forward.
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HaKarot HaTov: Artificial Intelligence Can Never Replace Human Love and Wonder
Illustrative: Fourth grade students from Kibbutz Parod with certificates they received from the Israel Antiquities Authority for finding and turning in an ancient oil lamp. Photo: IAA.
One of the things that primary teachers regularly encounter is children calling them “mom” or “dad.” This is usually followed by serious embarrassment on behalf of the child, and possibly nervous laughter from their classmates.
Most teachers will just smooth incidents like this over, but the good ones will perhaps reflect on its underlying meaning — how in a very real sense for the child, they can temporarily become the child’s mother or father. It’s an expression of the incredibly important role teachers play in the lives of children, acting as the adult presence that bridges across from their family existence to their encounters with the larger world. This is what, unconsciously, children are tapping into when they mix up “mom” and “miss.”
Teachers are really important to kids — and the emotional investment that teachers make in children, and that children make in teachers, is enormous. Sometimes teachers can even provide the love and care that a child’s parents cannot. Teachers matter. Or at least they did.
What it seems the future holds, as AI models improve exponentially, is children each having their own AI-powered tutor responding in real time to their learning needs. AI’s ability to gauge the progress, challenges, and requirements of each child are likely far beyond anything a human teacher could ever hope to achieve. I don’t doubt that this is coming soon, and that many parents, and many governments, will be thinking of the undeniable benefits that these AI tutors will bring.
They don’t need a salary, they don’t need time off, and they can be there at any time of day. On top of that, millions of children are already using AI chat bots for emotional support. AI tutors will soon combine academic and emotional and pastoral support in one package. Unlike human teachers, they will never get tired, or angry, or disappointed, or get distracted from their charges’ needs.
We might wonder why any of this might be a problem. In a near future where robots will care for the elderly, do our shopping, and undertake surgery, and other AI bots will be our lawyers and accountants, as they already are our software engineers, why does it matter if children are taught by AI tutors?
Perhaps it doesn’t. Perhaps children and parents won’t be able to tell the difference, or even care if they can. Having human teachers won’t be important. Maybe we will just need a few humans to check if the AI tutors are on track to ensure that the kids of the future (or the kids of next year) learn enough to read and write, and to count well enough so that they don’t spend their universal basic income all at once.
I had a friend who was a great teacher who taught in Jewish schools in London. He died a decade ago, far too young. He was dyslexic and he told me how he used to share this with his pupils and get them to help him with his spelling on the board. A small thing perhaps, but I just think how much this communicated to those young people — about dealing with adversity, compassion, and empathy. I also remember how, when I was walking with him, we might bump into some of his old pupils. Always, they were so pleased to see him.
He was still “sir,” someone important in their lives, who had helped them navigate the path from their families, out to the world as independent adults. There was also, I would venture, something there that no robot teacher or AI tutor could ever truly have. That thing was love. The love that teachers bring to their work, that drives their professionalism and their commitment and care for the next generation.
Children know that teachers are not parents — that they only come into their lives for a short time and then leave. Yet they also know that just like their parents, teachers can love and care about them — really care about what happens to them. Children also learn how adults apart from their parents can, like my friend, not be perfect, and not know everything, but still set an example through their own behavior, and push them to achieve or keep going, even when it is challenging. They can feel how this connection with adults, with other human beings, molds and creates their adult selves.
Another thing that my friend’s pupils had was gratitude. As Dostoevsky wrote, gratitude is a fundamentally human quality, because someone has to give it, and someone has to receive it. But Judaism recognized this decades before the Russian literary geniuses of the 19th century.
The Jewish concept of HaKarot HaTov or “Recognizing the Good” means gratitude, but it also implies something transcendent — the wonder of just taking the time to stop and reflect on what we have. HaKarot HaTov teaches us that it’s through gratitude to other people that we come closer to G-d. Large language models and algorithms don’t have aims, or desires, or feelings. They can’t love. AI tutors quite literally are incapable of caring whether the children they work with live or die. They can’t receive gratitude from their students, or give it, not really, because there is no “them.” Perhaps we should think more than twice before we sign up to an education system where children have no one to say thank you to.
Joseph Mintz is Professor of Inclusive Education at UCL. Follow him @jmintzuclacuk. His views are his own and do not reflect those of his employers.
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The Palestinian Authority Just Paid ‘Pay-for-Slay’ Salaries to 8,000 Terrorists
The opening of a hall that the Palestinian Authority named for a terrorist who killed 125 people. Photo: Palestinian Media Watch.
The mask is off: The Palestinian Authority (PA) announced that 8,000 terrorist prisoner pensioners would receive their monthly Pay-for-Slay “pension” salary this week — and confirmations of receipt of the deposits are already being observed over social media.
A Palestinian social media post confirming Pay-for-Slay payments have gone out.
The minimum amount for such salaries is 4,000 shekels for terrorists who spent five years in prison. Going by that minimum, the PA just paid these terrorists — which constitute only one third of all Pay-for-Slay recipients — at least 32 million shekels — over US $10 million.
However, in actuality, this most conservative estimate is far lower than the amount that was likely paid out, as some of the more infamous terrorists released in recent hostage deals have spent 30 or more years in prison. Terrorists with such status receive at least 12,000 shekels each month.
A chart detailing Palestinian payments to terrorists.
One year after PA President Mahmoud Abbas promised the US, Canada, UK, Australia, and the EU that he was ending Pay-for-Slay, there is no escaping the fact that this was just another deception and a lie.
The PA remains an unreformed sponsor of terror.
The author is a contributor to Palestinian Media Watch, where a version of this article first appeared.
