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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Man Charged With Hate Crime for Car Ramming at Chabad Headquarters in Brooklyn
Police control the scene after a car repeatedly slammed into Chabad World Headquarters in Crown Heights section of Brooklyn. The driver was taken into custody. Photo: ZUMA Press Wire via Reuters Connect
Police in New York City charged a man on Thursday with a hate crime and other charges after he allegedly rammed his car repeatedly into Chabad Lubavitch World Headquarters in Brooklyn.
The suspect, 36-year-old Dan Sohail, has been charged with attempted assault as a hate crime, reckless endangerment as a hate crime, criminal mischief as a hate crime, and aggravated harassment as a hate crime, New York City Police Department (NYPD) Chief of Detectives Joseph Kenny announced at a press conference on Thursday.
“The hate crime right now is that he basically attacked a Jewish institution,” Kenny explained. “This is a synagogue, it was clearly marked as a synagogue, he knew it was a synagogue because he had attended there previously.”
The Chabad-Lubavitch movement is an influential force in Orthodox Judaism that operates around the world. The iconic 770 Eastern Parkway building in the Crown Heights neighborhood of Brooklyn became the world headquarters of the Hassidic movement in 1940.
The NYPD’s Hate Crimes Task Force is leading the investigation into the car ramming.
Sohail is a resident of New Jersey and has no criminal history in New York City, Kenny said. The vehicle he allegedly used on Wednesday night was registered under his name and, earlier this month, Sohail attended an event at the Chabad Lubavitch World Headquarters.
“We believe that he was in Brooklyn last night to continue this attempt to connect with the Lubavitch Jewish community,” Kenny said. Sohail was due in court on Friday.
Footage from the incident showed Sohail drive his vehicle multiple times into the rear door of the 770 Eastern Parkway building in Crown Heights, according to Kenny, who added that the suspect stepped out of his vehicle, removed several blockades from his path, and cleared snow away from a sidewalk before ramming into the building.
Later, when talking to police, Sohail claimed his foot slipped and that he lost control of the car because he was wearing “clunky boots,” Kenny said. No injuries were reported and the damaged synagogue door is currently being repaired, according to Yaacov Behrman, head of public relations at the Chabad Lubavitch World Headquarters.
“It is clear the incident was intentional,” Behrman added. “The attacker removed the metal bollards that typically block the ramp and protect the entrance shortly before driving into the building. The bollards have since been restored.”
The car ramming took place the same day as the 75th anniversary of Rabbi Menachem Mendel Schneerson being chosen as the leader of the Chabad-Lubavitch movement.
Rabbi Yehuda Krinsky, chairman of the Chabad Lubavitch World Headquarters, said in a statement on Thursday night that the incident “underscores a painful and undeniable reality: acts of hate, intimidation, violence, and antisemitic aggression are no longer isolated incidents or abstract threats.”
“Condemnation alone is insufficient. Real deterrence requires prompt, decisive action by the justice system — through swift prosecution and meaningful consequences — to discourage further incidents and ensure public safety,” he said. “As this incident occurred while the anniversary of the beginning of the Rebbe’s leadership was being observed worldwide, we reaffirm our faith that the world is meant to be refined — not ruled by fear or force, but cultivated as a place of moral clarity, responsibility, and goodness. We remain committed to that vision, even in the face of events such as this.”
The ramming incident occurred amid an alarming surge in antisemitic hate crimes across New York City.
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Left-Wing Conspiracists Attempt to Connect Israel With Minneapolis ICE Shootings
People tend to a candlelight vigil assembled for Alex Pretti at the Veterans Affairs New York Harbor Healthcare System on Jan. 29, 2026, in New York, New York, USA. Alex Pretti, a 37-year-old ICU nurse at the Minneapolis VA hospital, died Jan. 24 after being shot multiple times during a brief altercation with border patrol agents. Photo: Derek French / SOPA Images via Reuters Connect
Political progressives are attempting to draw a direct link between the ongoing unrest in Minneapolis over US Customs and Immigration Enforcement (ICE) and Israel, suggesting that the Jewish state has trained or infiltrated critical American governmental agencies.
A sprawling constellation of left-wing social media accounts and news outlets have argued that Israeli agencies have trained or assisted ICE, a federal agency responsible for conducting criminal investigations and enforcing immigration laws. They claim that Israel has collaborated with ICE in surveillance and detainment strategies. On social media platforms such as TikTok, baseless claims that ICE agents are from Israel have gone viral.
“From Palestine to Minneapolis, ICE and Israel use the same playbook,” wrote popular, far-left social media pundit Sulaiman Ahmed on X/Twitter.
Protests in Minneapolis have intensified following a surge in federal immigration enforcement operations and two controversial fatal shootings involving federal agents this month. Demonstrations grew after large numbers of ICE and partner agents were deployed to the area under an expanded enforcement initiative, drawing criticism from local activists and officials. A statewide strike and mass rallies followed, then expanded nationally after the shooting of a Minneapolis hospital worker during an ICE operation, prompting a US Justice Department civil rights investigation.
Controversial leftist social media personality Hasan Piker was suspended from the Twitch streaming platform for spreading anti-Israel conspiracy theories and making antisemitic comments in attempt to connect ICE to the Jewish state.
“This is another big suck my d**k to all the f**king Israel d**k riders out there. You f**king rabid ultra-Zionist pigs,” Piker wrote.
“You run around going ‘Why are you tying this back to Palestine?’ Because this is precisely the same s**t. You Israel-first monsters,” he added.
Piker also posted that Israel had helped the US Department of Homeland Security (DHS) implement a “censorship regime” to label Americans “domestic terrorists” and carry out surveillance “on the basis of their anti-Israel & anti-ICE activism.”
“Two senior national security officials tell me there are more than a dozen secret watch lists that homeland security is using to track protestors (both anti-ICE and pro-Palestinians),” he wrote.
Other progressive commentators pointed out that ICE maintains offices in Tel Aviv, suggesting that the agency is controlled by Israel
“ICE isn’t just trained by the IDF [Israel Defense Forces], they have a whole office on Israeli-occupied land,” wrote another left-wing account on X/Twitter.
However, ICE maintains a broad international presence through its Homeland Security Investigations division, operating dozens of offices at US embassies and consulates in more than 50 countries worldwide. While ICE is best known domestically for immigration enforcement, its overseas units primarily serve as investigative and liaison posts focused on transnational crime, including human trafficking, smuggling networks, financial crimes, and sanctions violations.
Josh Paul, a self-described “human rights activist” and a former director of congressional and public affairs for the Bureau of Political-Military Affairs, attempted to draw parallels between ICE and Israeli policy in the West Bank
“You have units of a security force that are imposed on the local authorities, imposed on the local police, that engage in checkpoints, detentions, including of children […] And it seems to operate broadly with impunity,” Paul told Responsible Statecraft, a publication of the Quincy Institute for Responsible Statecraft, a think tank critical of US support for Israel.
“It’s kind of every man for himself. They are obviously not operating under any standard operating procedures,” Anthony Aguilar, a US Army veteran and former contractor for the Gaza Humanitarian Foundation (GHF) who has made discredited claims against Israel, told the publication. “This is exactly how the Israel Defense Forces operate in Gaza.”
Aguilar claimed he witnessed the IDF shoot a child — Abdul Rahim Muhammad Hamdene, known as Abboud — as the GHF was distributing humanitarian aid on May 28. The GHF was an Israeli and US-backed program that delivered aid directly to Palestinians, blocking Hamas from diverting supplies for terrorist activities and selling them at inflated prices. An independent investigation later revealed that Abdul had not been killed and was alive with his mother, exposing that Aguilar’s story was fabricated.
There is no evidence to suggest that ICE, which is part of the US government and charged with enforcing American immigration laws, has taken any direction from Israel in Minneapolis.
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Israeli NGO Uncovers Online Terror Plot Targeting Jews in US on Passover, Shares Data With FBI
Rabbi to the UAE Rabbi Levi Duchman helping to prepare matzah. Photo: Jewish UAE/Shneor Shif.
The Israeli nongovernmental organization Fighting Online Antisemitism (FOA) announced this week that it uncovered a terrorist plot by white nationalists to target Jewish communities in the United States on the eve of Passover and that the intelligence was handed over to the FBI.
The NGO said the planned terrorist attack was orchestrated by a “white nationalist accelerationist cell” and was scheduled for April 1, the first night of the Jewish holiday. FOA discovered messages by the terrorist cell on X in which the white nationalists discussed their goal to “bring the Nova massacre home,” which is a reference to the deadly Hamas-led terrorist attack at the Nova music festival in Re’im, Israel, of Oct. 7, 2023. Members of the cell talked about their intent to repeat the Nova attack in the US by using weapons and targeting Jewish families that would be gathering to celebrate Passover.
“We have been following this X account for a few months and recently we have noticed a shift from general slurs to operational specifics,” said Tomer Aldubi, FOA’s founder and executive director. “The group began discussing the acquisition of knives and celebrating the Oct. 7 atrocities as a blueprint. They explicitly stated it was ‘time for violence’ because ‘Jews don’t learn.’ We realized they were counting down to April 1.”
FOA shared several of the messages it found on X that were related to the terrorist plot. One post read: “Honestly we don’t have to go anywhere. Everyone just wake up on April t, choose violence, clean up our communities and cities.” Another message said: “April 1. Delete the Invaders. Pass It On!
FOA, which was founded in 2020, said it shared its intelligence with X so that the platform could remove the accounts owned by members of the terrorist cell. FOA has worked with X for many years, according to the Israeli organization. The data has also been shared with the FBI.
“The team secured a comprehensive evidentiary file, including digital fingerprints of the ringleaders, operating under specific handles, and transmitted the intelligence directly to the FBI Detroit Field Office’s hate crimes division via a confidential channel,” FOA stated.
“The distance between an online post and a terror attack is shrinking,” said Aldubi. “This success was made possible by our trained volunteers, proving that individuals have the power to protect their communities and fight antisemitism. Join us and get training on how you too can stop the next attack.”