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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Germany Flags Surge in Antisemitic Slogans, Extremist Symbols, Hate Speech Under Banner of ‘Palestine Solidarity’
Pro-Palestinian demonstrators during a protest against Israel to mark the 77th anniversary of the “Nakba” or catastrophe, in Berlin, Germany, May 15, 2025. Photo: REUTERS/Axel Schmidt
German authorities are stepping up scrutiny of antisemitic slogans, extremist symbols, and online hate speech amid a deteriorating climate of hostility toward Jews and Israelis that officials warn is hardening into a deepening national crisis.
On Tuesday, Germany’s domestic intelligence agency, the Federal Office for the Protection of the Constitution (BfV), released new guidance aimed at raising awareness of antisemitism and extremist forms of so-called “Palestine solidarity,” with a particular focus on developments in Berlin.
According to the agency’s newly published report, a growing network of extremist activists has emerged within segments of the pro-Palestinian movement in the German capital, where anti-Israel demonstrations increasingly feature antisemitic slogans, hateful imagery, and incitements to violence.
German officials said these new resources are intended primarily for teachers, educators, and the general public, as part of broader efforts to strengthen democratic resilience and sharpen awareness of more subtle forms of antisemitism.
In a document entitled “Hidden Messages – Antisemitic Codes and Ciphers,” the agency defines antisemitism as “rejecting, hostile or violent attitudes towards Jews or towards people who are perceived as Jewish.”
Among the report’s key findings is that within secular pro-Palestinian extremism, criticism of Israel’s policies and actions is increasingly being generalized onto Jews as a whole, with anger over the Israeli-Palestinian conflict frequently mutating into antisemitic narratives.
The agency also points to a growing use of antisemitic slogans and imagery, noting recurring symbols among extremist pro-Palestinian activists, including the red inverted triangle — used to signal support for Hamas — and the watermelon motif when used to depict the outline of Israel.
It also points to the slogan “From the river to the sea, Palestine will be free,” which is widely interpreted as a call for the elimination of the State of Israel.
German officials warned that these dynamics are increasingly serving as “bridge narratives,” drawing together otherwise disparate extremist circles, including the far right, far left, and Islamist movements.
The report further notes that since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, segments of Germany’s radical left have drawn closer to what they describe as the “Palestinian liberation struggle.”
Islamist and left-wing extremists are increasingly merging anti-imperialist ideology with entrenched antisemitic narratives in their propaganda around the Israel–Hamas war, including claims of a “genocide in Gaza,” depictions of the Jewish state as a “colonial power,” and labels such as “child murderer.”
Such antisemitic narratives have become a central mobilizing force since the Oct. 7 atrocities, shaping public discourse and being used to justify acts of violence and intimidation.
After more than two years of escalation, German officials warn that the threat to Jewish life has risen dramatically, with antisemitic hate speech surging as extremist actors deliberately exploit the war in Gaza for propaganda.
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Anti-Israel Rep. Thomas Massie Trails in Race as New Kentucky Ad Targets Jewish Donor With Rainbow Star of David
US Rep. Thomas Massie (R-KY) leaves a meeting of the House Republican Conference in the US Capitol on Wednesday, June 4, 2025. Photo: Tom Williams/CQ Roll Call/Sipa USA via Reuters Connect
A new poll is signaling growing trouble for US Rep. Thomas Massie in Kentucky’s Republican primary, with Trump-endorsed challenger Ed Gallrein now leading the incumbent congressman 53 percent to 45 percent among likely GOP voters in the state’s 4th Congressional District.
The poll comes as Massie faces intensifying backlash over an advertisement released by a pro-Massie super PAC targeting billionaire Republican donor Paul Singer, a prominent Jewish supporter of pro-Israel causes who has backed efforts to defeat the incumbent.
The ad characterizes Singer as a “pro-trans billionaire” and features a rainbow-colored Star of David behind his image while attacking Gallrein’s allies.
NEW: Take a look at this #KY04 ad called “LGBTQ Mafia” from a PAC affiliated w/ Jan. 6 rioter Derrick Evans.
It depicts Jewish donor Paul Singer with an unexplained rainbow Star of David.
More on this insane, now record-breaking $25 million primary: https://t.co/iT3YN8wYEz pic.twitter.com/0YIRYmaJwL
— Andrew Solender (@AndrewSolender) May 11, 2026
Critics condemned the imagery as antisemitic, arguing it invoked longstanding tropes about Jewish financial influence and used Jewish symbolism in a way designed to inflame cultural resentment. Many social media users accused the ad of crossing a red line at a time when antisemitic incidents in the United States remain elevated following Hamas’s Oct. 7, 2023, massacre across southern Israel.
The Kentucky ad was paid for by Hold the Line PAC — a group backing Massie that is “focused on Religious Liberty, 2A, and Restoring Election Integrity,” according to its website — not Massie’s official campaign.
The race has drawn national attention, with more than $25 million spent on ads, the most ever in a House primary election, according to AdImpact.
Outside groups have poured millions of dollars into the campaign, Because Kentucky’s 4th District is overwhelmingly Republican, the GOP primary is widely expected to determine who will ultimately hold the seat. According to data sourced from the Federal Election Commission (FEC), Massie has only garnered roughly $70,000 from in-state donors, compared to over $1.1 million from out-of-state, a whopping 94 percent of his total donations.
The latest survey showing Massie trailing was conducted on May 12 by Quantus Insights. It marks one of the clearest signs yet that US President Donald Trump’s endorsement may be reshaping the race in Gallrein’s favor. The Kentucky primary has rapidly evolved into one of the most closely watched Republican intraparty battles of the 2026 election cycle, drawing national attention over divisions surrounding Israel, antisemitism, and ideological loyalty within the GOP.
Massie, a libertarian-leaning Republican known for frequently breaking with party leadership, has a long track-record of voting against sending aid to all foreign countries, including Israel. Although he has received substantial criticism over his voting record, Massie has argued that his positions do not reflect an animus against the Jewish state but are reflective of his staunch fiscal conservatism. He has also condemned Israel’s military operations in Gaza and Lebanon, arguing that the Jewish state has targeted civilian infrastructure and should not receive assistance from the US.
Critics contend his voting record and anti-Israel rhetoric have increasingly isolated him from the Republican mainstream, particularly on issues involving Israel and national security. Skeptics also claim that Massie’s criticisms of Israel are devoid of nuance, oftentimes omitting Hamas’s tendency to use human shields, repurpose civilian infrastructure for military purposes, and intercept trucks intended to distribute food.
The race has become a major test of Trump’s continued influence over Republican primaries. Trump has repeatedly criticized Massie in recent months before formally endorsing Gallrein, framing the contest as a battle between party unity and ideological obstructionism.
“We got to get rid of this loser. This guy is bad,” Trump said at a March rally in Hebron, Kentucky. “He’s disloyal to the Republican Party. He’s disloyal to the people of Kentucky, and most importantly, he is disloyal to the United States of America. And he’s got to be voted out of office as soon as possible.”
Gallrein, a retired Navy SEAL officer, has sought to position himself as a firmly pro-Israel conservative aligned with Trump’s “America First” coalition. His campaign has emphasized strong US-Israel relations, expanded security cooperation, and staunch support for the Jewish state following Hamas’s Oct. 7 attack.
Political analysts say the outcome could reverberate far beyond Kentucky, shaping how Republican lawmakers navigate issues surrounding Israel, antisemitism, and loyalty to Trump heading into the 2026 midterm elections.
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Jewish Teens in France Tell US Ambassador About Enduring Antisemitism in Schools
Members of French Cteen chapters meet with United States Ambassador to France Charles Kushner and his wife Seryl on Monday, May 4, 2026. They discussed their experiences with antisemitism and what keeps them motivated. Photo: US Embassy in France
Nine members of the Chabad youth group CTeen France met last week with US Ambassador to France Charles Kushner to discuss their experiences of antisemitism in the years since Hamas’s Oct. 7, 2023, attack on Israel, a massacre which left nearly 1,200 people dead and led to a surge in hate crimes targeting Jews around the world.
Following an invitation, the youth aged 14-18 visited the ambassador’s official residence at rue du Faubourg Saint-Honoré in Paris for a two-hour discussion also attended by Kushner’s wife Seryl. Rabbi Mendy Mottal, CTeen’s director, and his wife Chaya also participated.
One member of the group, 18-year-old Younes, declined when offered a letter from the embassy to explain his absence from school. He explained that he did not want anyone at his school to discover he was Jewish, that only his best friend knew the secret of his true identity.
Another student, Salomé, described living 90 minutes south of Paris in Orléans and not knowing any other Jews in her region until the launch of a CTeen group. “All week at school I’m just waiting for the moment when I can see my Jewish friends,” she told the ambassador.
“These are teens who walk into their public school every morning knowing they may be the only Jew in their classroom,” said Rabbi Mendy Kotlarsky, chairman of CTeen International.
Discussing the meeting on X, Kushner wrote, “I love seeing motivated young leaders! CTeen is developing youth across France and focusing, like me, on countering antisemitism by combatting all forms of hatred in our communities.”
The teenagers received a tour of the ambassador’s residence and enjoyed Kosher refreshments before receiving two gifts: a kippah custom-made for the embassy and an embassy medal.
“These are teens regularly experiencing antisemitism on the front line,” Mottal said. “The ambassador was very moved by them and how they spoke. Frankly, so was I.” He described how Kushner “wanted to know what actually happens in the hallways, what they feel when they walk into a classroom knowing they might be the only Jews in the room.”
Kushner stated during the meeting that he intended the gathering to be the start of his collaborations with the CTeen group and that combating antisemitism in France had become a top priority.
“The fact that the ambassador sits with them, listens to their stories, and acknowledges the weight they carry on their shoulders — that means something profound to these young people,” Kotlarsky said.
The students’ fears align with survey responses from Jews in France and Europe. A 2026 Jewish Agency report found 78 percent of French Jews expressed feelings of fear in their country while 43 percent of European Jews surveyed said they experienced antisemitism in the last year either themselves or through a member of their family.
Last year authorities in France documented 1,320 antisemitic incidents recorded nationwide, a fall of 16 percent from the previous year’s high of 1,570. While Jews make up less than one percent of the French population — totaling 500,000 to amount to Europe’s highest Jewish population — they account for 53 percent of hate crime victims. French officials warned that the numbers were certainly undercounts of the actual number of incidents.
Last month, lawmaker Caroline Yadan put forward legislation to expand penalties for antisemitic speech. Dubbed the “Yadan law,” the proposed measure would ban “implicit” justifications of terrorism, advocacy for obliterating any state recognized by France, and comparing Israel to Nazi Germany. The bill’s supporters chose to withdraw the plan on April 16 after determining they were unlikely to succeed.
The centrist party Ensemble pour la République (EPR) blamed the leftist La France Insoumise (LFI) party for allegedly obstructing the bill’s progression.
In March, Dov Maimon, a senior fellow at the Jewish People Policy Institute, described the ideological dynamics in local French politics today and the threat they posed against the Jewish people.
“On one side, Jean-Luc Mélenchon’s far-left party, La France Insoumise (LFI), which didn’t hold a single seat on any municipal council, has now entered hundreds of councils and captured real cities for the first time,” Maimon wrote. “On the other side, the far right took approximately 40% of the vote and clinched dozens of mayoral races.”
Maimon warned that “the center seems to have collapsed. According to current polls, Mélenchon has a real chance of reaching that final round as the standard-bearer of the left. His political movement has weaponized hostility toward Israel, and his ties to Islamist networks are well-documented.”
In March, French authorities arrested two brothers alleged to have planned an antisemitic terror attack. Investigators found a semi-automatic firearm, a bottle of acid, and an ISIS flag during a traffic stop.
Kushner is the grandson of Holocaust survivors. His son Jared is US President Donald Trump’s son-in-law and serves as the Special Envoy for Peace where he has acted as a key foreign policy negotiator during the ongoing conflict with the Islamic regime in Iran.