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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Israeli ambassador meets with France’s Marine Le Pen, extending outreach to Europe’s far-right
(JTA) — Israeli Ambassador to France Joshua Zarka held a meeting on Wednesday with far-right French leader Marine Le Pen, marking the latest instance in a recent trend of Israeli outreach to Europe’s nationalist right.
The meeting, which was not publicly announced by either leader, was confirmed by the Israeli embassy to the French outlet Le Parisien. It was unclear what the pair discussed.
The meeting between Zarka and Le Pen, who is the former president of France’s far-right National Rally party, comes over a year since Israeli Foreign Minister Gideon Sa’ar announced that the country would lift its longstanding boycott of far-right parties in Sweden, France and Spain.
Israel continues not to engage with far-right parties in Germany, and Diaspora Minister Amichai Chikli, who has invited leaders of parties with a history of antisemitism to conferences he has organized in Israel, has cited the Alternative for Germany party as an example of one that had not adequately shed its antisemitic roots.
National Rally was founded as the National Front in 1972 by Le Pen’s father, Jean Marie le Pen, who frequently espoused racist and antisemitic rhetoric and was convicted of Holocaust denial in 1987.
The party has since tried to distance itself from its antisemitic history, with its current leader, Jordan Bardella, visiting Jerusalem last March for the country’s International Conference on Combating Antisemitism, where he delivered the keynote speech.
Diplomatic relations between Israel and France have soured in recent years, with French President Emmanuel Macron voicing public criticism of Israel’s conduct during the war in Gaza and formally recognizing Palestinian statehood at the United Nations General Assembly in September.
Last May, Le Pen shot back at Macron after he said during a television appearance that “what Benjamin Netanyahu’s government is doing today is unacceptable” and “a disgrace.”
“I find this statement unworthy of the President of the French Republic,” Le Pen responded. “He keeps increasing his criticism of Israel, perhaps because he is incapable of providing a solution to facilitate the fight against Islamist fundamentalism.”
While Le Pen has long voiced her support for Israel, last week she threw her support behind Macron’s proposal to include Lebanon in a regional ceasefire, which Israel has previously opposed.
“It is our country’s duty to protect Lebanon, its people, and its sovereignty,” wrote Le Pen in a post on X. “This country is once again a collateral victim of the tensions in the region, suffering massive bombings on its capital. I support France’s proposal to include Lebanon in the framework of the regional ceasefire.”
Israeli leaders have pushed back on Macron’s requests and refused to allow the country to be involved in direct talks between Israel and Lebanon, which was formerly a French mandate.
“We’d like to keep the French as far away as possible from pretty much everything, but particularly when it comes to peace negotiations,” Yechiel Leiter, Israel’s ambassador to the United States, told reporters earlier this week following ceasefire talks between Israel and Lebanon on Tuesday.
On Thursday, President Donald Trump announced that Israel and Lebanon had agreed to a 10-day ceasefire.
Le Pen has also been critical of the joint U.S.-Israeli strikes on Iran, telling Le Parisien last month that Trump “clearly did not fully appreciate the impact of his intervention.”
Le Pen is currently awaiting a July court ruling that will determine whether she can run in France’s presidential election next year, following her conviction last year for misusing European Parliament funds for political purposes.
This article originally appeared on JTA.org.
The post Israeli ambassador meets with France’s Marine Le Pen, extending outreach to Europe’s far-right appeared first on The Forward.
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Italian opposition leader Elly Schlein, whose father is Jewish, backs Giorgia Meloni in Trump split over Israel
(JTA) — Until this week, Giorgia Meloni, the Italian prime minister, was allies with Donald Trump and Benjamin Netanyahu and adversaries with Elly Schlein, Italy’s opposition leader.
Now, Meloni is at odds with Trump and Netanyahu, her fellow conservatives in the United States and Israel, and getting a boost from Schlein, a liberal whose father is an American Jew.
The causes of the breach: the U.S.-Israel war on Iran, and the pope.
Schlein threw her support between Meloni after Trump attacked her for defending Pope Leo XIV, who said on Friday that “God does not bless any conflict” and that Christians should never be on the side of those who drop bombs. The criticism triggered a strong response from Trump, who said on Sunday that the Catholic leader was “terrible on foreign policy” and accused him of “catering to the radical left.”
That did not go over well in Italy, where about three-quarters of people are Catholic. In a statement Monday, Meloni came to Pope Leo’s defense, calling Trump’s remarks “unacceptable,” and adding, “The Pope is the head of the Catholic Church, and it is right and proper that he call for peace and condemn all forms of war.”
The break between Trump and Meloni marked a notable public rift between the two leaders, as Meloni has long been one of Trump’s closest political allies in Europe. The rift deepened the next day, when Meloni announced that Italy had ended its defense agreement with Israel, marking another significant shift in the right-wing government’s international relations.
“In light of the current situation, the government has decided to suspend the automatic renewal of the defense agreement with Israel,” Meloni told reporters in Verona, adding, “When there are things we don’t agree with, we act accordingly.”
Trump wasn’t happy that Meloni had rebuffed his pressure to join the Iran conflict and said as much on Wednesday on Fox News.
“She’s been negative,” Trump said. “Anybody that turned us down to helping with this Iran situation, we do not have the same relationship.”
Enter Schlein and a rare moment of cross-party unity in Italy.
Schlein has led Italy’s Democratic Party since 2023. She has said she is “very proudly the daughter of a Jewish father,” the American-Italian scholar Melvin Schlein, and that she has faced antisemitism even though she herself is not Jewish.
Her father grew up in New Jersey and lived on Kibbutz Nahal Oz, one of the communities ravaged on Oct. 7, 2023, during the 1960s. He has joined his daughter in criticizing Netanyahu but told an Italian paper that while she believes in a two-state solution to the Israeli-Palestinian conflict, he does not. The relative of Jews murdered in the Holocaust, he also has said he is concerned about rising antisemitism in Europe — and that while he generally shares his daughter’s politics, he is concerned that some on the left have joined with the right in adopting antisemitic ideas.
On Wednesday, speaking in the Italian Chamber of Deputies, Schlein, said she wished to express her “strongest condemnation” of Trump’s “attack on Meloni for having dutifully expressed solidarity with Pope Leo.”
She also emphasized her own opposition to the Iran war.
“I want to reiterate that Italy is a free and sovereign country, and our Constitution is clear: Italy repudiates war.” Schlein said during her speech to a standing ovation. “No foreign head of state can allow himself to attack, threaten, or disrespect our country and our government. We are adversaries in this chamber, but we are all Italian citizens and representatives of Italians, and we will not accept attacks or threats against the government and our country.”
Schlein had welcomed the suspension of the defense agreement and called on Italy to “stop obstructing” the suspension of the Association Agreement between Israel and the European Union, which governs trade and political relations between the entities.
This week, a petition by the European Citizens’ Initiative to end the agreement reached the required 1 million signatures needed to trigger a formal review by the European Commission.
“We, along with other progressive forces, have been calling for this for some time, because the dignity of this country is also measured by its respect for international law,” Schlein said.
The Israeli Foreign Ministry dismissed the suspension. While Italy is the third-biggest arms exporter to Israel, following the United States and Germany, it only accounted for 1.3% of Israeli arms imports between 2021 and 2025, according to the Stockholm International Peace Research Institute.
“We have no security agreement with Italy. We have a memorandum of understanding from many years ago that has never contained any substantive content,” the ministry said in a statement. “This will not affect Israel’s security.”
This article originally appeared on JTA.org.
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Our pioneering Reform synagogue has shrunk, but remains as vibrant as ever
To the editors:
As President of Temple Beth-El of Great Neck, I read Lauren Hakimi’s recent article “A pioneering Reform synagogue makes way for a booming Iranian Jewish community,” with both appreciation and concern. While the piece captures certain facts, it presents our congregation primarily through the lens of decline and demographic change. In doing so, it misses an important story.
Yes, we are preparing to sell the building that has been our home for decades, and our membership is smaller than it once was. But Temple Beth-El today is a vibrant, diverse, and deeply engaged congregation. Even a cursory look at our calendar would have shown the depth and breadth of the activities — worship, study, Israel engagement, social action and adult education — taking place at TBE.
Size is one measure of a synagogue’s success, but it is far from the only one. Even on that front, this story is incomplete. The sale of our building is not simply a response to changing numbers; it is a strategic step that will allow us to align our physical space with our mission and ensure long-term sustainability. This is a story not of retreat, but of reinvention. Further, after the sale, Temple Beth-El will be one of, if not the, most financially secure synagogues on Long Island.
We are proud of our role in the larger Great Neck community, and we cherish our values more than any building. Temple Beth-El has long been a strong voice for social justice, as Hakimi notes in mentioning our past hosting Dr. Martin Luther King Jr. Today, we carry that legacy forward in our current work with interfaith food pantries and supporting undocumented immigrants.
These aren’t just social activities; they are religious imperatives. Hakimi notes that she herself received her COVID vaccine at TBE. When we opened our doors as a vaccine hub, we were not just providing a service — we were advancing our values by practicing the preservation of life for the benefit of our entire Great Neck family.
Finally, we are concerned that the reporter’s conclusion — “This is the most compelling thing anyone has told me for this story: that even Orthodox Jews benefit from having a Reform synagogue for a neighbor” — is misleading. We are proud to be good neighbors in a diverse community. But our purpose is not to justify our existence to others — it is to serve our congregants and all who seek a Judaism that is liberal, inclusive and engaged with the world.
Great Neck is not a zero-sum game of demographics, but a rich mosaic. Our synagogue’s commitment to a liberal, inclusive, and socially active Judaism is as essential to our town today as it was at our founding in 1928.
The post Our pioneering Reform synagogue has shrunk, but remains as vibrant as ever appeared first on The Forward.