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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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The rabbinic backlash against Zohran Mamdani isn’t about Mamdani at all

The sheer number of letters by rabbis circulating about Zohran Mamdani’s New York City mayoral campaign is “mind numbing,” a rabbi friend texted me earlier this week.

There’s the public letter decrying Mamdani, the Democratic candidate, sponsored by The Jewish Majority, which as of this writing has 1,138 signatures from rabbis, cantors and rabbinical students. But two or three other letters are also making their way through her circles. (One affirms a belief that Mamdani’s support for Palestinian rights comes from “deep moral convictions”; the others have not yet been made public.) “Make it stop,” she wrote.

The last two years have been unbelievably difficult for American Jews, and particularly so for rabbis. Rabbis have been tasked with counseling congregants deeply affected by the trauma caused by Oct. 7 and the rise in antisemitism, as well as the global outcry against Israel’s brutal bombardment of Gaza. Not to mention navigating efforts by certain political actors to weaponize Jewish pain in order to silence pro-Palestinian activists, remake higher education and accelerate an aggressive deportation agenda.

Now, the ceasefire between Israel and Hamas has created something of a vacuum, leaving rabbis to channel the complexity of the last two years into an unrelenting, disproportionate and often negative focus on Mamdani.

The old joke goes “two Jews, three opinions.” It’s rare to find Jewish consensus on where to get the best bagels, let alone a political issue. Yet rabbis from states as distant as Nevada, Illinois, Georgia, Indiana, New Mexico and Tennessee have signed the Jewish Majority letter, which calls out “rising anti-Zionism and its political normalization,” publicly affirming their opposition to a potential Mayor Mamdani. While the letter boasts 1,138 signatures, only around 100 of them actually live in New York City and would be directly affected by a Mamdani administration.

Isn’t it a bit strange that no cause has apparently rallied more American rabbis — not a devastating humanitarian crisis in Gaza; not an antisemitic AI chatbot developed by the richest man on Earth; not the Department of Homeland Security sharing antisemitic dogwhistles; not Immigrations and Customs Enforcement kidnapping people off the street — than opposition to a Muslim, Democratic socialist mayoral candidate who is not pro-Israel?

I find it hard to believe that New York City’s next mayor is truly the most vital issue facing American Jews outside this specific city. So why this level of focused condemnation?

I think there’s an answer in the striking timing of these letters. Mamdani won the Democratic primary overwhelmingly in June. Where were the letters then? If anything, his victory seems less assured than it did a month or two ago — recent polls suggest that former Gov. Andrew Cuomo, running as an Independent, has cut Mamdani’s lead in half following Mayor Eric Adams’ withdrawal from the race.

So what changed? With the ceasefire and the return of the last living hostages, I think that diaspora Jewry is suddenly unsure about our political role. Now that the living hostages — the one issue most of us agreed on in the last two years — are home safe, whom do we advocate for? What are we supposed to talk about now?

The flurry of these rabbinic anti-Mamdani letters less than a month before the mayoral election in November has been framed by some as an extraordinary expression of rabbinic unity in the face of a dangerous candidate. “Look at how many American rabbis have ever signed a letter,” one commenter on r/Jewish wrote on Reddit. “This is one of the largest rabbinic sign-on letters in history.”

But I worry this proliferation is a sign of insecurity in our community, not health.

In a time when it has felt so impossible to express nuance and to allow for a multiplicity of truths, Mamdani represents, for many, an easy opportunity to align against a figure whose position on Israel departs from the long-accepted political norm of vocal support.

A recent poll conducted by The Washington Post shows that nearly 40 percent of American Jews believe Israel has committed genocide. That number jumps to 50 percent between the ages of 18 and 34. Synagogue leaders, who are always trying to grow their community with new, younger members, must appease older, more pro-Israel congregants while remaining in touch with the changing views of the new generations — a balancing act that is increasingly untenable.

For a rabbi who is attempting to negotiate the tensions of differing political beliefs within their congregation, it is far easier to sign a letter than it is to reckon, both personally and communally, with the profound generational divide on Israel.

Mamdani’s campaign is not the only time that rabbinic leaders have spoken out since the Hamas attack of Oct. 7, 2023 — or this year. On Feb. 13, 350 American rabbis took out a full-page ad in The New York Times to oppose President Donald Trump’s plan to remove all Palestinians from Gaza. “Jewish people say NO to ethnic cleansing!” it read in bold letters. In July, 1,200 rabbis and Jewish leaders from around the world signed a letter urging Israel to open Gaza to humanitarian aid, followed by a letter in August from over 80 Orthodox rabbis, led by the former mashgiach ruchani of Yeshiva University, Rabbi Yosef Blau.

But the Jewish Majority letter has made by far the biggest impact. And I wonder at the usefulness of its signatories expending limited political capital against a candidate who, by all accounts, is likely to become mayor. When historians write about this charged era of American Jewish life, when authoritarian power is aggressively taking hold, I doubt that this letter will be regarded as a worthy use of their considerable communal power.

In the end, the anti-Mamdani letters say very little about Mamdani and everything about American Jewry. Instead of coming together based on a shared commitment to Jewish values, American rabbis are choosing an enemy to ally against. Instead of drawing “a line in the sand,” as one commentator framed the letter, I fear it is simply a line that will further divide us.

Since Oct. 7, American Jews have been buffeted by anti-war protests, antisemitic attacks and institutional strife. The Hamas attacks and Israel’s war in Gaza have unleashed a profound internal and external reckoning about the previously sacrosanct relationship between the U.S. and Israel. With the tenuous ceasefire coming soon after the start of a new Jewish year, and the traditional pro-Israel consensus irrevocably cracking under the strain of war and religious extremism, American Jews have an important opportunity, now, to look inward.

What have we learned over these painful years? How can we heal, while also taking responsibility for the ways in which we did not use our power for good? How do we want to use our communal power, period? If the party line on Israel has changed, how do American Jews want to change with it?

The conversations within the Jewish community are just beginning, and will last long past the New York City mayoral election on Nov. 4. I pray that our rabbinic leaders will have the courage to help us have them.

The post The rabbinic backlash against Zohran Mamdani isn’t about Mamdani at all appeared first on The Forward.

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How a curator and a rabbi joined forces to keep a piece of Boston’s Jewish history alive

The most striking artifact in the Judaica collection at Boston’s Museum of Fine Arts isn’t from Yemen or Galicia, or any other far-flung Jewish community that’s long since dispersed; it’s from Chelsea, Massachusetts.

The magnificent wooden Torah ark is just shy of 12 feet tall, and until 1999 it was the centerpiece of the Orange Street Synagogue, in Chelsea, a suburb that once teemed with so much Jewish life it earned the nickname ‘Little Jerusalem.’

But with American synagogues now closing at a record pace, the arks and facades and stained glass windows that testified to American Jewry’s dynamism face an unsettled future.

Indeed, to make the short hop from Chelsea to northeast Boston, the MFA’s ark took a rather scenic — even biblical — route. There’s a last-gasp reprieve as destruction looms; an extended stint in a wilderness of sorts (Texas); and a healthy sprinkling of rabbinic wisdom.

All the same, it illuminates an often forgotten chapter in Boston’s Jewish story.

A thriving Jewish enclave 

Around the turn of the 20th century, tens of thousands of mostly eastern European Jewish immigrants arrived in Chelsea, transforming a provincial Protestant outpost into a chiefly working-class center of Jewish cultural, religious and economic life. By 1920, it had between 15 and 20 synagogues; a Hebrew School that graduated over 400 people a year; and dozens of clubs and organizations that held their meetings in Yiddish.

One of its more well-known inhabitants was Sam Katz, a Galician immigrant who was, for a time, Massachusetts’ pre-eminent woodcarver. Katz was born in 1884 in Veshnevets, modern Ukraine, and emigrated to the US in 1910. He lived briefly in New York before settling in Greater Boston, where, even though he lacked formal training, he built an estimated 24 synagogue arks during the 1920s and 30s. “These immigrant wood carvers, in general, learned from their father and their grandfather,” said Simona Di Nepi, curator of the MFA’s Judaica collection.

Still, Katz found his own style. “When I see vine leaves and grates and these kinds of lions,” Di Nepi told me, pointing to a pair of gilded lions affixed to either side of the MFA’s ark, “I know that it’s Sam Katz.” Perched on top of the ark is a bald eagle, jostling for position with a Torah crown. Taken together, said Di Nepi, the sculptures are a kind of shorthand for the burgeoning Jewish-American culture Chelsea represented. Indeed, this is one of the gallery’s abiding themes: the various ways artists have combined age-old Jewish iconography with time- and place-specific motifs.

Sam Katz (right) with Torah ark at synagogue Anshai Poland, with MFA's Gilded Lion on the right side.
Sam Katz (right), ark-itect Courtesy of The Wyner Family, Jewish Heritage Center at American Ancestors, Boston, Massachusetts

The ark needs a hero 

By 1950, Jewish Chelsea had entered a terminal decline. Many of its inhabitants had moved to tonier Boston suburbs like Brookline or Newton, propelled by improving socio-economic mobility, though the construction of the Tobin Bridge between 1947 and 1950 also pushed out some 250 families and effectively split the Jewish community in two. In early 1999, the Orange Street Katz Torah ark closed for a final time, its fate uncertain.

That’s when rabbi David Whiman, a congregational rabbi in nearby Newton, and an avid Judaica collector, stepped in.

Whiman salvaged the ark alongside a small crew of friends. A small screen in the gallery plays grainy footage of Whiman in an oversized white T-shirt, smiling broadly. Though the Orange Street shul pews are empty, and the work laborious, Whiman and his group appear noticeably upbeat. The opportunity to preserve such an invaluable link to Chelsea’s Jewish past is, clearly, a happy one. (Whiman, rabbi emeritus at North Shore Synagogue, did not respond to an inquiry.)

Whiman kept the ark with him as his rabbinical career took him first to Houston, where he stayed for the better part of decade, and, later, to Syosset, Long Island. And then, at the height of the COVID-19 pandemic, he emailed Di Nepi. He had heard the MFA was establishing a permanent Judaica collection. “He initially said, ‘I’m a collector, and you can have anything you want,’” Di Nepi recalled. In 2022, she went to Syosset, and was immediately taken with the ark. “There were other things that I might have been interested in,” she said, “but this was so much a Boston story — a local story.”

The ark bore the scars of nearly 20 years in storage. “All the attached pieces were in a box,” Di Nepi said. “And the wood had marks all over it.” Over six months, the MFA’s Conservation department, led by Christine Storti, restored the ark’s original flourishes: On top, an eagle and a torah crown; just below, two golden lions and three Magen Davids; and, in the middle, two gilded hands of Kohanim clasped together in prayer. Di Nepi then placed the renovated ark on a bimah-esque plinth, where it remains today, resplendent in the dim gallery light.

For every rescued Torah ark, however, are dozens that couldn’t overcome the demographic and cultural changes that have reshaped American Judaism during the past half-century. “There used to be a high demand for Torah arks,” Di Nepi said. “But now, we have the inverse situation, where there is mass demand for finding homes for arks that are closing.”

The Sam Katz ark is therefore a monument to a community that’s largely slipped from view. Yet there’s one fragment of Jewish Chelsea that’s proved remarkably durable. The glass light bulb Katz hung from the ark more than a century ago still works, Di Nepi told me, though she and Storti opted against displaying it, given its obvious fragility, and commissioned a replica. I am nevertheless consoled by the thought that somewhere in the Museum of Fine Arts’ storage there’s a tiny piece of Jewish Chelsea, waiting to shine again.

The post How a curator and a rabbi joined forces to keep a piece of Boston’s Jewish history alive appeared first on The Forward.

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A second rabbinic letter, arguing against Jewish rejections of Mamdani, enters the NYC mayor’s race

A second rabbinic letter about the New York City mayor’s race repudiating the first has drawn hundreds of signatures in the day since its launch.

Titled “Jews for a Shared Future,” the new letter rejects the argument that the frontrunner in the race is unacceptable because of his opposition to Israel and contends that Jews should see their safety in New York City and beyond as entwined with that of others.

“In response to Jewish concerns about the New York mayoral race, we recognize that candidate Zohran Mamdani’s support for Palestinian self-determination stems not from hate, but from his deep moral convictions,” the letter says. “Even though there are areas where we may disagree, we affirm that only genuine solidarity and relationship-building can create lasting security. That work has sustained us for generations wherever Jews have lived, and remains our only path forward.”

It also responds to attacks on Mamdani’s Muslim identity, saying, “Jewish safety cannot be built on Muslim vulnerability, nor can we combat hate against our community while turning away from hate against our neighbors.”

In the day since its launch, the letter has been signed by 740 Jews. Of them, 230 are rabbis, 40 located in or near New York City.

Some of the signatories have previously offered their public support for Mamdani, including Sharon Kleinbaum, who spoke at his rally in Queens on Sunday, but others have not. Although some do not work in traditional pulpits, many others do. Some are well known for their own anti-Zionist activism that puts their outlook on Israel in line with Mamdani’s, but others openly identify as Zionists.

In a sign of how complex the current political discourse is for politically liberal Jews, at least one retired rabbi signed both the “Shared Future” letter and the broadside it follows.

The first letter, denouncing Mamdani and the “normalization of anti-Zionism,” began circulating a week ago and has now topped 1,150 signatures, with hundreds of signatories in New York City. It has roiled Jewish communities across the country as congregants look for their rabbis on the list.

The new letter was written by Rabbi Shoshana Leis, a graduate of the Reconstructionist Rabbinical College who helms Pleasantville Community Synagogue in New York City’s northern suburbs. In a post on Facebook, she said she had begun drafting the letter on Sunday after observing the “painful divisiveness” that the first letter was creating and that she had “struggled” to formulate a response that would not run the risk of “further reinforcing the divisions.”

A breakthrough came, she said, after consulting with other rabbis and drawing on the work of Israeli and Palestinian shared-society activist organizations.

“What happens in NYC often resonates throughout the country. While I do not endorse any candidates and do not have a vote in the NYC election, I do endorse a particular way for Jews to show up in America,” she wrote. “Our safety is interconnected with the safety of our neighbors, and the path to friendship is through the difficult but rewarding work of building relationships, one at a time, even across significant and vital differences.”

The dueling letters underscore a pitched divide around politics in the pulpit, exacerbated this year by the Trump administration’s decision to stop enforcing a rule that barred clergy from making political endorsements. Some rabbis have said that they have refrained from signing letters related to the New York City election, even when they may agree with the contents, because they see such direct political advocacy as inappropriate and divisive.


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