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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Andorra’s tiny Jewish community reels after local carnival features mock execution of Israeli effigy
(JTA) — An annual festival in Andorra drew condemnation from the country’s small Jewish community after an effigy bearing the Israeli flag was staged in a mock trial and then hung and shot.
The incident was part of the traditional Catalan festival Carnestoltes, which occurs yearly before Lent, the 40-day period that precedes Easter. At Monday’s festival in Andorra, where a mock king is typically tried and burned, organizers instead used an effigy wearing blue with the Israeli flag painted on its face.
During the festivities, the Israeli effigy was symbolically tried, hung, shot and burned, according to social media posts and a report in the Israeli outlet YNet.
ABERRANTE muestra de antisemitismo en Andorra durante el carnaval. pic.twitter.com/GeIdF635wd
— Dani Lerer (@danilerer) February 16, 2026
The incident drew outcry from the microstate’s tiny Jewish community, which only just got its first full-time rabbi, a Chabad emissary, in the last two years.
“This is a ritual they perform every year as part of carnival, where they mock many things,” Jewish Andorra resident Esther Pujol told YNet. “This time they dressed the effigy in the colors of the Israeli flag, with a Star of David on its face. They put it on trial, sentenced it to death and carried out the sentence by shooting and burning it. It is completely unacceptable.”
Pujol told the outlet that it was the first time she had seen the festival include anti-Israel or antisemitic elements, and that she had contacted Andorran lawmakers to express her outrage. The mayor of Encamp, the city where the incident took place, and local politicians took part in the ceremony, according to YNet.
The European Jewish Congress also decried the display in a post on X, writing that the mock-execution was a “deeply disturbing act that risks normalizing antisemitism and incitement.”
“This incident requires unequivocal condemnation, full clarification of responsibilities and concrete measures to ensure that antisemitism is never tolerated in public celebrations or institutions in Andorra or anywhere in Europe,” the post continued.
Other Lent festivities have also been the site of antisemitism in recent years, with Belgian celebrations in 2019 featuring antisemitic caricatures and a Spanish parade in 2020 featuring a Holocaust-themed display.
The incident marks a rare instance of open turmoil for Jews in Andorra, which is nestled between France and Spain in the Pyrenees mountains. While France and Spain have seen widespread pro-Palestinian protests and antisemitic incidents in recent years, Andorra has largely avoided similar tensions.
In September, Andorra formally announced its recognition of Palestinian statehood alongside a host of other European nations during the United Nations General Assembly in New York City.
But local Jews have also sought to remain under the radar, considering that Andorra officially prohibits non-Catholic houses of worship. The Jewish community calls their gathering place a community center rather than a synagogue. In 2023, Andorra’s parliament elected a Jewish lawmaker for the first time.
The post Andorra’s tiny Jewish community reels after local carnival features mock execution of Israeli effigy appeared first on The Forward.
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British woman who removed an Israeli hostage poster from a memorial site is convicted of theft
(JTA) — A British woman who is married to a Jewish anti-Zionist activist has been convicted of theft in connection with a 2024 incident in which she removed an Israeli hostage poster and threw it in the trash.
Fiona Monro, 58, of Brighton, England, was found guilty of theft, but not convicted of criminal damage for charges stemming from a February 2024 incident in which she took a large laminated poster of Israeli hostage Tzachi Idan and disposed of it.
A relative of Idan who lives in a neighboring town, Howe, returned the poster to the memorial site after Monro threw it away. A week later, Monro also wrote the phrase “Pray for the 30,000 murdered Palestinians” on the memorial but was acquitted of charges related to the vandalism, according to Brighton and Hove News.
The incident came at a time when Israeli hostage posters were being vandalized frequently by activists across the globe who said they were protesting the war in Gaza. The war began when Hamas attacked Israel on Oct. 7, 2023, killing about 1,200 people and taking about 250 hostages. Idan was killed in Hamas captivity and his remains were returned to Israel a year ago during a negotiated ceasefire.
“This crime was one out of 50 times the memorial was vandalised and it took two years to get justice. But it is possible to get a win,” Heidi Bachram, one of the memorial’s organizers, told the Jewish News following Monro’s convict. “We cannot let hateful people get away with attacking us.”
Monro told police that the memorial located in Brighton’s Palmeira Square “did not represent the Jewish community,” citing her marriage to the prominent activist Tony Greenstein. Greenstein was expelled from Great Britain’s Labour Party in 2018 over his social media comments about Israel, which his party deemed antisemitic.
“The board was clearly there to justify the genocide that was happening,” Monro said in the police interview. “A large laminated board with a photograph of a hostage was highly inflammatory to many people in that community clearly found it very upsetting to have that constantly thrust in our face daily.”
After Monro’s lawyer, Hamish McCallum, requested that the jury consider whether it was proportionate to convict her on the basis she was exercising her right to express her political views, Judge Stephen Mooney rejected the proposal.
“This is not therefore a case of the state seeking to prosecute the defendant disproportionately for expressing her own views or otherwise interfering with her rights,” said Mooney. “It is a case of the state prosecuting the defendant for putting her views above those of others and causing them wholly unnecessary distress by so doing.”
Mooney gave Monro an 18-month conditional discharge and ordered her to pay $1,637 in prosecution costs.
The post British woman who removed an Israeli hostage poster from a memorial site is convicted of theft appeared first on The Forward.
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Community Leaders Slam Campaign in Canada Targeting Accreditation of Jewish Summer Camps
Illustrative: People take part in “Shut it down for Palestine!” protest outside of Tyson’s Corner as shoppers participate in Black Friday in Vienna, Virginia, US, Nov. 24, 2023. Photo: REUTERS/Leah Millis
Jewish community leaders across Canada are pushing back against a campaign by anti-Zionist activists that seeks to pressure accrediting bodies to reconsider recognition of several Jewish children’s summer camps.
The controversy centers around at least 17 overnight camps in provinces including Ontario, Quebec, Alberta, British Columbia, Manitoba, and Nova Scotia, according to a statement circulated by the activist group. A coalition of leftist and pro-Palestinian groups has identified the camps and is urging provincial associations to review and potentially revoke their accreditation.
Members of the anti-Israel coalition — which includes the Palestinian Canadian Congress, Just Peace Advocates, the Ontario Palestinian Rights Association, PAJU Montreal, and the Boycott, Divestment, and Sanctions (BDS) campaign — claim that some of the camps promote or normalize support for Israel.
Organizers say institutions connected to Israel, which they falsely accuse of committing genocide against Palestinians, should face scrutiny.
“We have identified at least 17 overnight summer camps throughout Canada that support the State of Israel in some way,” the campaign says. “These camps are not problematic because they encourage connection to Jewish identity. Rather, they pose a problem because they encourage support for a genocidal, settler-colonial state.”
Among the claims cited are that camps celebrate Israeli national holidays, incorporate Israel-focused educational content, or employ staff members who have previously served in the Israel Defense Forces, including in non-combat capacities.
The messaging reflects themes commonly associated with the BDS movement, which seeks to isolate Israel from the international community as a step toward its eventual elimination. The campaign against Jewish camps has been endorsed by the official Canadian BDS Coalition.
The campaign appears to represent a new front in a broader pattern of activism that has targeted universities, cultural organizations, and other institutions over perceived ties to Israel.
Camp leaders and Jewish organizations say the effort singles out Jewish institutions and risks politicizing spaces designed for children, while presenting a threat to effectively dismantle Jewish life.
The UJA Federation of Greater Toronto described the campaign as harassment and intimidation directed at Jewish families. Community leaders have emphasized that summer camps are focused on youth development, cultural enrichment, and recreation, not political advocacy
“This direct targeting of Jewish campers and staff is a deliberate act of intimidation,” UJA wrote in a statement.
The Ontario Camps Association, which accredits camps in that province, also condemned the initiative. The association said accreditation decisions are based on health, safety, and program standards, not political views, and characterized the coalition’s allegations as discriminatory.
The dispute has unfolded amid a surge in antisemitic incidents over the past two years, following Hamas’s Oct. 7, 2023, attack on Israel, amid the ensuing war in Gaza.
According to the Jewish advocacy group B’nai Brith Canada, which tracks antisemitism across the country, antisemitic incidents in 2024 rose 7.4 percent from 2023, with 6,219 adding up to the highest total recorded since it began tracking such data in 1982. Seventeen incidents occurred on average every day, while online antisemitism exploded a harrowing 161 percent since 2022. As standalone provinces, Quebec and Alberta saw the largest percentage increases, by 215 percent and 160 percent, respectively.