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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Here Are Some Positive Local Developments in Support of Israel You Haven’t Heard About
On April 27, 2026, Tennessee Governor Bill Lee (R) signed legislation requiring state agencies to use the geographic name “Judea and Samaria” instead of “West Bank” in official state materials. Known as the “Recognizing Judea and Samaria Act,” the law asserts that these terms are historically and Biblically accurate.
Just the week before, the members of the Arizona House passed a nonbinding resolution saying the same thing, after the Arizona Senate approved the legislation in February.
These pro-Israel bills earned little press in the Jewish community and even less in the general media outside of Tennessee and Arizona. Americans of all faiths who support Israel should applaud the lawmakers in both Arizona and Tennessee for their leadership and commitment to historical truth. At a time of increasing misinformation and the targeting of Israel, this bill sends a clear message about the significance of recognizing the Jewish people’s deep ties — dating back to Biblical times — to the Land of Israel.
The city of Hebron is in Judea and is the ancient resting place of Abraham and Sarah, Isaac and Rebecca, and Jacob and Leah. There are so many other links and ties proving the deep and continuous Jewish presence in the land, and these bills acknowledge that.
What’s more, this is a defeat for anti-Israel radicals in Tennessee who fought against the bill. The New York Times reported about those efforts: “The day of lobbying this month in the State Capitol in Nashville, coordinated by the American Muslim Advisory Council, attracted more than 100 Muslim students and community leaders.”
One year ago, Arkansas state legislators passed their “Recognizing Judea and Samaria Act,” following a 2023 Arkansas General Assembly resolution urging the use of the term “Judea and Samaria” instead of “the West Bank” in official state language.
While it can be argued that Arkansas, Tennessee, and Arizona are right leaning states, they often have Democratic or moderate trends and representatives. For example, from December 2020 through the beginning of 2023 neither of Arizona’s two senators were Republican. While Arizona Republicans control the state legislature, the margin is far from wide with just a handful of seats separating the parties.
Given the unprecedented levels of anti-Israel activity in both parties and the fact that anti-Zionists radicals are winning the anti-Israel legislation fight in far too many parts of the country, the question of how these seemingly symbolic wins matter is a legitimate one to ask.
Tip O’Neill, the Speaker of the House from 1977 to 1987, is remembered for coining the saying that “all politics is local.” From Jimmy Carter to Barack Obama, how many politicians serve early in their careers in their state legislatures? What’s more, these efforts force anti-Israel activists to play defense and occupy their time with things other than BDS, as was the case in Tennessee.
These are the kinds of innovative, accessible, and positive initiatives that the pro-Israel community should pursue much more frequently. Our confidence has been shaken by the harsh criticism of Israel from far too many on Capitol Hill, and these local efforts have been missing from our playbook for much longer than may have been reasonable. If only a handful more states enact such legislation, it will still be well worth it. Correcting false narratives and fighting for a cause you believe in is always worth it.
Moshe Phillips is national chairman of Americans For A Safe Israel, AFSI, (www.AFSI.org), a leading pro-Israel advocacy and education organization.
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How the Media Erases the Voices of Millions of Iranians
Cars burn in a street during an anti-regime protest in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS
A recent CNN article by Iranian freelance photojournalist Maryam Rahmanian, in collaboration with Kyle Almond and Brett Roegiers, purports to feature pictures and interviews of “everyday Iranians” amidst the war.
In “‘Nothing feels normal anymore’: How everyday Iranians are coping with war,” CNN claims to depict the average Iranian, but it should raise eyebrows. Whether a result of biased or gullible journalism, the CNN article fails to accurately inform its audience.
While there are no reliable surveys, there is clearly a significant portion of Iranian society that supports the war out of desperation, hoping for regime change.
Just four months ago, the Islamic Republic responded to mass protests with extreme violence, killing up to 36,500 protesters.
More were executed in the aftermath despite President Donald Trump’s clear red line warning the regime against killing protesters. Many Iranians posted videos of themselves asking President Donald Trump to militarily intervene.
In the early days of the war, many Iranians also posted videos of themselves thanking President Donald Trump and dancing in public. Then came the mass celebrations that erupted on Iranian streets following the killing of Iranian Supreme Leader Ali Khamenei by Israeli forces.
Anti-regime sentiments have been noted elsewhere in the media, too. Left-wing, diaspora Iranian journalist Arash Azizi wrote for The Atlantic that he was surprised that even Iranian socialist activists, typically biased against war and especially against the United States, were sympathetic and supportive of a military intervention.
NPR interviewed Iranians who had fled the war to Iraq and Turkey and reported that “most people told us they supported the strikes.”
After two months of war, Iranian attitudes have undoubtedly shifted, but in which direction we cannot know, given the regime-enforced Internet blackout in Iran. But anecdotal evidence — including my own conversations with those in Iran — suggests that a large portion of the population continues to hope that the hostilities resume until the regime falls.
Euronews’ Persian service recently published interviews of Iranians showing a divide between those who want the war to resume to bring down the Islamic Republic and those who oppose it, including those who have changed their minds since the war began.
Honest journalism would have reflected the diversity of views. But Rahmanian’s report instead falsely depicted Iranian views as monolithic against US and Israeli strikes.
Her first subject told her, “When I stepped outside, the atmosphere felt very different,” adding, “The streets were extremely crowded. Mothers were crying. A route that usually takes me 40 minutes took nearly three hours.”
A second subject said, “Fear quickly settled in. I live next to a mosque, and that made everything more frightening. I kept thinking it might become a target.”
These are common reactions to war, and that is precisely the problem. Iran is not a normal society at war. When it comes to Iran, anti-war and patriotic sentiments common among war-torn nations tell only a partial story when another significant portion of society invited foreign militaries to liberate them.
The context of the previous conflict is informative. The Twelve-Day War created a perception that military action would be light, and many Iranians assumed this war would look the same. They were wrong, but that group of people did not have a representation hearing in the CNN article.
One comment stood out. A 35-year-old woman, Salemeh, told Rahmanian, “I jump at every noise, wondering if something has been hit again,” adding, “There is construction near our house, and even those constant sounds make me anxious.” This recalled a conversation I had with a woman in her 60s from Tehran two weeks before the war, who told me the same thing almost word for word.
“There is construction by our apartment,” she told me, “At every loud sound, everybody jumps, asking, ‘Did [America] finally hit?’”
There is a key difference: The woman I talked to was excited about the prospect of war, hoping that it would take down the Islamic Republic. She told me, “I heard a very loud noise one day while in the shower.” She went on, “Convinced that the war had started, I excitedly jumped out to celebrate, naked, only to be disappointed.”
Another woman I interviewed weeks into the war, with the pseudonym Golnaz, whose home had been destroyed in a strike, told me that the destruction had made her even more supportive of the war. She explained that, because the price the nation had paid was so high, she did not want the war to stop before the regime fell, for the destruction to have been all for nothing.
She told me, “Do not let the war stop until they surrender.”
None of Rahmanian’s subjects said that they had previously supported the war, but several were against it in the outset. One woman, Akram, 63, told her, “I believe Israel and the United States have manipulated the situation, and I am proud that we have stood against a superpower and defended ourselves. For me, it is an honor to stand firm and say we resisted.”
While opposition to Israel persists among the older generations of Iranians (but not among the youth), anti-Americanism has been out of the mainstream for decades. The average Iranian does not view the “resistance” favorably. A plurality blamed only the regime for the Twelve-Day War, with 69 percent saying that “the Islamic Republic should stop calling for the destruction of Israel.” In other words, while CNN and Rahmanian claim that they were representing the everyday Iranian, they had to reach for the fringe.
The network also failed to provide readers with important context, shaping the credibility of the sentiments expressed. The Islamic Republic has been persecuting, even executing, those who have supported the war. For Iranians to publicly support the US and Israeli strikes is to put their lives on the line. Rahmanian, Almond, and Roegiers did not disclose this important context. The authors also failed to mention the January protests, during which many more Iranians were killed over four days than during 39 days of bombardment.
The largest news organization in the world should know better. There are a plethora of images and social media posts that confirm that a large number of Iranians have supported the war throughout. Many have even recorded themselves on rooftops cheering for the American and Israeli F-35s flying over their heads.
CNN should also know, and have reported on, the threat Iranians face for speaking out against the regime. It is also obvious that no journalist in Iran would be safe reporting on these matters for an American outlet, an act the regime equates with treason. By selling this one-sided story as the mainstream view in Iran, CNN erased the millions of desperate Iranians suffering under the thumb of the Islamic Republic’s oppression.
Shay Khatiri is an immigrant from Iran and a media researcher at CAMERA, the Committee for Accuracy in Middle East Reporting and Analysis, where this article also appeared.
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It Doesn’t Begin With Bricks; How to Stand Up to Jew-Hatred Today
A man walks through the grounds of the former Nazi German Auschwitz death camp for the annual International “March of the Living” in Oswiecim, Poland, April 18, 2023. Jakub Porzycki/Agencja Wyborcza.pl via REUTERS
My friend Abe Foxman who headed the ADL for many years and who passed away this week, used to say that the Holocaust didn’t begin with the bricks manufacturing the Concentration camps — it began with words and hate speech.
Words transformed Jews into something less than human beings, which allowed Nazis and their allies to dehumanize Jews. By dehumanizing Jews, it became possible — and much easier — to mass murder millions of them.
That same process is happening right now, all over the world.
This week, I attended the 90th anniversary of the founding of the World Jewish Congress (WJC) in Geneva. Representatives from almost 100 countries, as well as government representatives whose job is to fight antisemitism, were there. Each had a story to tell — a story of a world we never thought we would have to face again. It was two full days of stories.
But stories were not the main focus of the conference. Efforts to combat hate and antisemitism all over the world were on full display. In fact, 32 Special Envoys and Coordinators Combating Antisemitism from more than two dozen countries and international organizations issued a unified declaration from Geneva reaffirming a shared commitment to protect Jewish life and confront antisemitism in all its forms.
The joint statement — signed by representatives from the United States, European nations, Israel, Australia, Canada, the Organization of American States, OSCE, European Commission, and others — warns that antisemitism is no longer a marginal phenomenon, but an escalating global threat targeting Jewish communities, democratic values, and the foundations of free societies.
The signatories called for strengthened security for Jewish communities, prosecution of antisemitic offenders, expanded Holocaust education, and coordinated international action to combat the spread of antisemitic hatred online and offline.
Importantly, the statement demonstrates that despite political differences or differing national approaches, democratic nations remain united in the understanding that antisemitism cannot be tolerated — anywhere, at any time, or under any pretext.
Besides the Jewish leaders and the government representatives, three representatives stood out. The WJC gave a special Resilience Award to the parents of Ran Gvili, the police commander who was killed on October 7 and whose body was the last Gaza victim returned to Israel.
Second, Ambassador Rabbi Yehuda Kaploun, Special Envoy to Monitor and Combat Antisemitism from the US Department of State, was front and center, telling the crowd that this US administration is taking the lead in combating antisemitism worldwide.
Third, Mathias Döpfner, the CEO of Axel Springer SE, delivered a sweeping and uncompromising address before the World Jewish Congress Governing Board on Monday, declaring that antisemitism has become a global ideological movement threatening not only Jewish communities, but the future of Western civilization itself.
Speaking in front of the senior Jewish communal leaders, diplomats, and government officials, Döpfner condemned the worldwide surge in anti-Jewish hatred following the October 7 Hamas terror attacks, and delivered a forceful defense of Zionism, democratic values, and Israel’s right to defend itself.
“Right after the images of the victims were seen, the downplaying began. Right after the names of the murdered were known, the justifications began,” Döpfner declared.
Arguing that anti-Zionism has become the modern vehicle for antisemitism, Döpfner stated, “It is not Zionism that is racism. Rather, anti-Zionism is racism.”
“What does not make sense to me is this: Why should Zionism be an idea and a goal that only Jews can embrace?” he continued. “I am a Zionist.”
Declaring support for Israel inseparable from the defense of democracy and Enlightenment values, Döpfner defended, “A people’s right to live in safety. The right to defend oneself. The right not to be dependent on the mercy of others again. Anyone who questions these rights is not only questioning Israel — but the principles upon which free societies are founded.”
Throughout the address, Döpfner warned that antisemitism has entered what he described as a dangerous new phase fueled by ideological radicalization, elite institutional failure, and social media amplification.
“Antisemitism is no longer a dark shadow from Austria and Germany,” Döpfner said. “Since then, it has become a global export hit.”
Warning specifically about the rise of extremist ideologies within parts of Western political and cultural movements, Döpfner declared: “We must expose ‘woke’ ideology as a Trojan horse for antisemitism and Islamism.”
Calling for “new thinking and most importantly, new actions,” Döpfner outlined a five-point plan to confront the crisis, including a “zero-tolerance policy toward open hatred of Jews,” stronger action against antisemitic incitement online, expanded Holocaust education, and greater support for Jewish life in Europe.
Döpfner concluded the address with a call for solidarity with Israel and the Jewish people: “We shall all be Zionists!”
Döpfner stands in stark contrast to most of the press around the world. We should applaud him for his words and actions, and hope they are finally replicated elsewhere.
J. Philip Rosen is currently Chairman of the American Section of the World Jewish Congress and Board Member of Yeshiva University, as well as several other Jewish causes. He was Vice-Chair of Birthright Israel for many years.

