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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it?
(JTA) — Robert Kraft has found himself in an unusual position: nixing the rapper Macklemore’s appearance at a stadium he owns for what he said was hateful behavior — and then taking up the performer’s charity challenge.
Macklemore challenged the Jewish pro-Israel billionaire to make a donation in support of the Palestinians days after pressuring singer Ed Sheeran to drop Macklemore from his tour over the latter’s pro-Palestinian comments. Kraft responded by announcing that he would donate $2 million to “fight this humanitarian crisis” in the Middle East.
“I have dedicated much of my life to building bridges between all people,” Kraft wrote in a statement posted by Gillette Stadium, which he owns and where Sheeran and Macklemore had been scheduled to play. “I believe deeply that all lives are worth protecting.”
Kraft’s statement Wednesday came in response to challenges from both artists: a public call from Macklemore to match his own $1 million donation to a group of six pro-Palestinian organizations; and what Kraft described as private conversations with Sheeran to commit twice that amount to unspecified groups. Kraft said his own donation was meant to match Sheeran’s.
Kraft’s gift comes as the controversy has prompted questions about how pro-Israel Jews in positions of power choose to wield their influence to combat what they see as antisemitism. His pledge carries additional, politically fraught implications, as Jewish groups have been divided on whether, or how, to donate directly to Gaza relief efforts.
In his public comments, Kraft has insisted that he does not object to pro-Palestinian advocacy or aid as long as it does not cross the line into advocating for Hamas.
But where will Kraft donate? The New England Patriots owner didn’t specify in his public statement, and a representative didn’t immediately respond to questions from the Jewish Telegraphic Agency.
In Macklemore’s own post issuing the donation challenge, he said the $1 million he was giving constituted his entire net earnings from Sheeran’s tour. He named six beneficiaries: the Palestine Children’s Relief Fund, HEAL Palestine, Medical Aid for Palestinians, American Near East Refugee Aid, Gaza Soup Kitchen and UNRWA USA, a nonprofit supporting the United Nations Agency for Palestinian Refugees.
UNRWA itself has proven particularly contentious among the Jewish community. After an investigation revealed that agency members had participated in Hamas’ Oct. 7, 2023, attacks on Israel, the Trump administration led a successful effort to slash the agency’s funding.
In his posts, Kraft offered clues to where he has given in the past.
“I’d like the people who are speaking in support of the Palestinian people to know that for decades, I have supported efforts that create opportunity for Palestinians and have brought young Palestinians and Israelis together to build businesses, create jobs, and forge relationships,” he wrote on Wednesday. In an earlier statement, Kraft said he has “created athletic and entrepreneurial opportunities for Palestinians who I admire and respect.”
One well-known organization that fits Kraft’s description of bringing Palestinians and Israelis together, Seeds of Peace, has a documented relationship with the businessman. In 1994, the year after the peacebuilding initiative launched, Kraft hosted more than 100 teenagers from Israel, Gaza, the West Bank, Jordan, Egypt and Morocco at a Patriots game.
Seeds of Peace did not immediately respond to a JTA request for comment about whether Kraft would be giving to the group as part of his new pledge.
Kraft has also invested heavily in a push to bring American football to Israel via the Kraft Family Israel Football League. In that context, Palestinians have played for league teams — including for the Judean Rebels, a team based in an Israeli settlement in the occupied West Bank.
Steven Koltai, a Jewish onetime entrepreneurship liaison for former U.S. Secretary of State Hillary Clinton and author of “Peace Through Entrepreneurship,” said he welcomed Kraft’s commitment.
“I would love to see, as a Jew who believes in the two-state solution and particularly in humanitarian relief to the millions of Gazans who are completely blameless, if we could show that side of who we are,” Koltai told JTA. “I think that he would be doing an incredible mitzvah for the whole Jewish world, especially the American Jewish community, if he could leverage his money towards something like this.”
Jeremy Burton, CEO of the Jewish Community Relations Council of Greater Boston, told JTA that Kraft “deserves kudos for leaning in with his philanthropy.” Prior to the pledge, Burton had praised Kraft’s actions against Macklemore, saying in a statement that Kraft “drew a clear moral line in the sand about the demonization and offensive conduct that he will not allow in ‘his home’.”
“One can work to end Palestinian suffering without being antisemitic,” Burton wrote to JTA in a text Thursday.
Kraft has said he pressured Sheeran to drop Macklemore because he thought the latter’s conduct at a recent show, in which the rapper had accused Israel of genocide and broadcast footage from Columbia University’s encampments, crossed the line into “hate speech.” According to The Wall Street Journal, other NFL team owners had also voiced objections to Macklemore performing in their stadiums after witnessing one of his sets.
The Journal also reported that Kraft, in his conversation with Sheeran, recalled that Macklemore had performed in a costume with antisemitic signifiers in 2014. Sheeran, whose tours have grossed nearly $2 billion since 2008, and Kraft are friendly: The singer performed at Kraft’s 2022 wedding.
Backlash has been swift, with Sheeran distancing himself from the decision to drop Macklemore, and the singer’s other opening acts and supporting band leaving the tour in protest. Some of them named Kraft specifically in public comments. Figures including children’s entertainer Ms. Rachel and U.S. Rep. Alexandria Ocasio-Cortez, a New York Democrat, have also defended Macklemore, with Ocasio-Cortez additionally criticizing Kraft.
“When you see what Robert Kraft did to line up all of the stadiums to censor speech in that one specific way, it’s become clear that this is not just about one music artist or two music artists, but this is about how just a handful of stadium owners and the elite can prevent an entire massive issue, in this case, the genocide in Gaza,” the congresswoman told TMZ.
Others, including singer Pink and Barstool Sports mogul Dave Portnoy, have criticized Macklemore or defended Kraft’s decision.
Much of Kraft’s philanthropy has gone to fighting antisemitism and to Jewish organizations. He recently gave $10 million to Brandeis University to endow a new center for Jewish life at the school.
Koltai, who himself has not worked with Kraft, said it’s possible for Jewish donors to distribute money to Gaza through “vetted, kosher organizations” that are “clearly not Hamas.” He suggested that Kraft look beyond his past donations to peacebuilding and sports efforts in order to address the current need.
“Sewage, water, housing, medical care and child care are all much more important than a summer camp or a football team,” he said.
This article originally appeared on JTA.org.
The post Robert Kraft pledged $2M to aid Palestinians amid Macklemore row. How will he do it? appeared first on The Forward.
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Hundreds of Michigan Jews pledge to vote for Abdul El-Sayed
(JTA) — ANN ARBOR – More than 600 Michigan Jews have signed a new open letter pledging to vote for Abdul El-Sayed for U.S. Senate, seeking to grow the Democratic candidate’s rocky Jewish support in what is expected to be a close and pivotal election.
The coalition, “Michigan Jews for Democracy,” includes several liberal and progressive Jewish figures in the state, though they signed in personal capacities. Signatories include father and son former U.S. Reps. Sander and Andy Levin, progressive attorney general nominee Eli Savit, Michigan Democratic Jewish Caucus chair Decky Alexander, Detroit Jews for Justice executive director Lisa Tencer and former “Uncommitted” organizer Eleanor Gamalski.
“Some of us are enthusiastic supporters of El-Sayed,” the open letter reads. “Some of us have reservations: there are disagreements with El-Sayed on important issues, including aspects of his approach to Israel and the language used by some of his allies.”
The letter continues, “We understand that a vote is not a valentine; it’s a strategic chess move.”
El-Sayed’s campaign promoted the letter Thursday morning.
Jewish clergy who signed include Rabbi Alana Alpert of the Reconstructionist Congregation T’chiyah in Ferndale; Rabbi Nate DeGroot, who serves congregations in Jackson and Flint and directs the Shalom Center; and retired Cantor Annie Rose of Reform Temple Beth Emeth in Ann Arbor. Other notable signers include University of Michigan Jewish Studies professor Deborah Moore and Danny Fenster, the Jewish journalist who was imprisoned in Myanmar for five months in 2021.
El-Sayed has sought to mend relations with Jewish voters in the state in recent months, though his opposition to a two-state solution in Israel, along with past controversies involving anti-Israel streamer Hasan Piker and his response to the attack on the Detroit-area Temple Israel, have rendered his candidacy polarizing to the community. Recently El-Sayed held an unpublicized meeting with rabbis at Temple Israel, weeks after apologizing for his earlier remarks in which he appeared to equivocate about condemning the March attack, according to a report in Jewish Insider.
The new letter in favor of El-Sayed also comes in contrast to other Jewish open letters in the state. One pledging to vote for his GOP opponent, former U.S. Rep. Mike Rogers, has collected 478 names since launching in August. Another, urging El-Sayed to respond to Jewish “non-negotiables” including “Jewish sovereignty in Israel,” has been promoted by several rabbis in the state.
National Democrats see retaining Michigan’s Senate seat as essential to their hopes of retaking the chamber this fall and instituting checks on President Donald Trump. The Michigan Democratic Jewish Caucus has not endorsed El-Sayed, despite its chair’s presence on the new letter. The Jewish Democratic Council of America, whose CEO Halie Soifer is a Michigan native, has also not endorsed him, telling Jewish Insider this week that the organization does “not endorse all Democrats.”
This article originally appeared on JTA.org.
The post Hundreds of Michigan Jews pledge to vote for Abdul El-Sayed appeared first on The Forward.
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Jewish radio host Sid Rosenberg says he ‘charmed’ JD Vance, after slamming his stances on Israel
(JTA) — Conservative radio personality Sid Rosenberg, a vocal critic of JD Vance’s positions toward Israel, left a meeting with the vice president on Thursday giddy with optimism.
“I went in there with very low expectations,” Rosenberg told the hosts of WABC Radio’s Cats & Cosby.
Noting that multiple people had assured him Vance would win him over, Rosenberg confirmed that “he did.”
“I think I charmed him more,” he said.
The highly publicized meeting occurred amid Vance’s attempt to make overtures to the Jewish community following a series of controversial remarks about Israel, in order to shore up its support for a possible 2028 presidential run.
Rosenberg, a Jewish New Yorker and friend of President Donald Trump, has faulted Vance for not being “strong enough on Israel.” He has also called for Vance to distance himself from Tucker Carlson, a right-wing commentator who regularly condemns U.S. military support for Israel and has been accused of amplifying antisemitic tropes.
“Honestly, I’ve been very critical of JD, very critical,” said Rosenberg, who hosts his own WABC show, Sid & Friends In The Morning.
He told Rita Cosby and her co-host John Catsimatidis that he was “really surprised” to receive an invitation to meet with the vice president, after they both spoke last month at a Republican Jewish Coalition meeting in Las Vegas.
“The talk was that I was going to grill JD Vance on Tucker Carlson and the Israel comments he’s been making as of late,” Rosenberg said. “This was more of a get-to-know-each-other session.”
While Rosenberg explained that most of their conversation would remain off the record, he emphasized that “it went well” and they “hit it off,” adding that the two men would likely have “many more meetings about very substantial things” in the future.
Though he remained outspoken about his preference for Secretary of State Marco Rubio as a 2028 presidential nominee, Rosenberg said that if Vance is “going to be our guy,” he left Thursday’s meeting feeling like he could work with him.
“He is willing to listen,” Rosenberg said. “I don’t think by any stretch that JD Vance hates Israel, hates the Jewish people.”
Just a few hours before Rosenberg’s meeting with the vice president, i24 News reported that Vance was also planning to host a Shabbat dinner this week as a method of outreach to Jewish Republicans.
“Vice President Vance is making considerable outreach efforts to the American Jewish community, particularly with this Shabbat dinner,” Shabbos Kestenbaum, a pro-Israel campus activist who spoke at the Republican National Convention in 2024, told The Jewish Telegraphic Agency.
Kestenbaum, who filed a Title VI lawsuit against Harvard University for ignoring antisemitism in 2024, added that he looks “forward to working together on our common interests while also expressing our concerns.”
Despite the rosier outlook shared by Jewish Republicans on Thursday, the meeting between Rosenberg and Vance came just two days after the vice president told participants at a technology conference that Trump does not shy away from opposing Israeli Prime Minister Benjamin Netanyahu in order to advance the interests of the American people.
The president “has shown a willingness to actually part ways with ‘Bibi’ Netanyahu when he feels like the interests of the American people are different from the interests of the government of Israel,” Vance said in a virtual address at the All-In Summit.
In response to those remarks, Sam Markstein, national political director for the RJC, told JTA in a statement that “the vice president has said, time and again, that Israel is a close and important ally of the United States.”
Markstein recalled how at last month’s RJC meeting — where both Vance and Rosenberg also spoke — Israel’s former minister for strategic affairs, Ron Dermer, said he’d be “forever grateful” for Vance’s role in the June 2025 conflict with Iran.
“All true partnerships between proud, independent, sovereign nations have room for disagreement — that is the mark of the alliance’s strength,” Markstein added.
Vance’s address at the RJC meeting was seen across the media as a chance to mend ties with Jewish conservatives, particularly regarding his views toward Israel and his connection to Carlson. The vice president spoke at a closed-door session, during which he reportedly described Israel as “extremely important to America’s national security,” according to Axios.
Regarding another right-wing podcaster, Joe Rogan, Vance argued that “the best approach is to actually go in there, and talk to him, and make the best argument you can,” The Wall Street Journal reported. Although the vice president denounced a third podcaster, Nick Fuentes, as someone who “really does hate Jews,” he did not offer an opinion on Carlson, per the Journal.
After the address, Rosenberg slammed Vance for foregoing “a chance to hammer” Carlson and for blaming antisemitism on immigration, which the radio host called “silly.”
But following what he described as “a great meeting” with the vice president on Thursday, Rosenberg appeared to have changed his tune.
Asked by Cosby if he walked away optimistic about Vance’s stance on Israel, Rosenberg responded, “The answer is yes.”
This article originally appeared on JTA.org.
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