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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

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Belgium Reverses Decision to Cut Federal Security in Antwerp’s Jewish District Amid Community Outcry

Police officers on patrol in the Belgian city of Antwerp. Photo: Reuters / Nicolas Maeterlink

After facing strong opposition from public officials and the local Jewish community over plans to withdraw federal security in Antwerp’s Jewish district, the Belgian government announced it will maintain current security measures, keeping federal police deployed for the time being.

Belgian Interior Minister Bernard Quintin announced on Thursday that federal officers will remain deployed in the district, reversing an earlier government plan to cut the police presence there by roughly half. The reversal followed Quintin’s meeting with representatives of Antwerp’s Jewish community

This latest decision comes just days after a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach that left 15 dead and at least 40 injured, amid ongoing concerns about threats to Jewish communities worldwide.

On Monday, the Antwerp branch of the far-right political party Vlaams Belang had called for increased protection for Jewish schools and institutions during a city council meeting, Belgian media reported. 

The government had originally rejected calls to bolster security, planning instead to withdraw the federal deployment, a move that sparked outrage from city leaders and renewed concern within the Jewish community amid ongoing threats.

Addressing these concerns, Quintin stressed that protecting Jewish sites is a top priority for the government, but emphasized that the federal police presence in Antwerp is not intended as a permanent solution, with local police responsible for maintaining security on the ground.

Antwerp Mayor Els van Doesburg had condemned the government’s earlier decision as “incomprehensible,” warning that the city cannot risk a security gap, especially in the wake of the Bondi Beach attack on Sunday.

“There must be no vacuum in the safety of Antwerp’s Jewish quarter,” Doesburg told Belgian media. “This is something we have to do together. It goes beyond the Antwerp police.”

Since the deadly attack at Brussels’ Jewish Museum in 2014, security measures have been strengthened, with Belgian intelligence consistently warning of elevated threats to Jewish sites. 

In response, Antwerp has long maintained a mixed model in which local and federal police share responsibility for their protection.

The federal government has now proposed an alternative plan to deploy military personnel at Jewish community sites in Antwerp to support local police and increase capacity, though a government-wide consensus has yet to be reached.

Jewish community leaders had previously sharply criticized proposals to reduce security, dismissing Quintin’s explanation and denouncing it as a “political decision.”

Ralph Pais, deputy chair of the Jewish Information and Documentation Center (JID), a Belgian nonprofit that combats antisemitism, noted that the planned withdrawal, both in its timing and execution, had heightened concern within the community.

Despite the community’s expectation that authorities would address the issue, Pais had warned that inadequate security could lead to serious problems.

Van Doesburg had called for federal officers to remain in place until a suitable replacement could be established, whether through increased local police staffing or the deployment of military personnel — a request now addressed by the government’s decision to maintain current measures.

The European Jewish Association (EJA) said in a statement that it “welcomed” the move to maintain current federal police levels in Antwerp, noting that the initial plan “caused deep concern within the Jewish community and beyond.”

“This decision follows direct engagement with elected officials and Jewish representatives and sends an important message: the safety of Jewish life is a core responsibility of the state and cannot be subject to uncertainty or gradual erosion,” the EJA said. “The EJA wishes to express its sincere appreciation to [Quintin] for listening carefully to these concerns and for acting decisively to prevent any security vacuum. We also commend MP Michael Freilich, who raised the issue forcefully in Parliament.”

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NFL star apologizes for antisemitic hand gesture on controversial livestream

An NFL star has apologized for an antisemitic gesture he mimicked on a livestream earlier this week.

Puka Nacua, a third-year wide receiver who plays for the Los Angeles Rams, made the gesture after he was encouraged to on Tuesday by controversial livestreamer Adin Ross. Ross, who is Jewish, suggested Nacua incorporate the gesture into his touchdown celebration.

On Thursday, after the gesture was widely condemned online and drew responses from the NFL and the Rams, Nacua released a statement.

“When I appeared the other day on a social media livestream, it was suggested to me to perform a specific movement as part of my next touchdown celebration,” reads the statement, which featured the branding of Stand Up To Jewish Hate, an organization founded by Robert Kraft, owner of the New England Patriots. “At the time, I had no idea this act was antisemitic in nature and perpetuated harmful stereotypes against Jewish people.

“I deeply apologize to anyone who was offended by my actions as I do not stand for any form of racism, bigotry or hate of another group of people.”

The gesture — lowering the head into the shoulders while rubbing a hand over a fist — is sometimes known as the “Covetous Jew.”

Streamer Adin Ross has a penchant for courting controversy. (Photo by Simone Joyner/Getty Images) Photo by

Neither the Rams nor the NFL said if Nacua would face consequences for the incident in separate statements Thursday.

“The NFL strongly condemns all forms of discrimination and derogatory behavior directed towards any group or individual,” the league said in a statement Thursday. “The continuing rise of antisemitism must be addressed across the world, and the NFL will continue to stand with our partners in this fight. Hatred has no place in our sport or society.”

The Rams wrote, “There is no place in this world for Antisemitism as well as other forms of prejudice or hostility towards the Jewish people and people of any religion, ethnicity, or race.”

Nacua, who finished second in 2023 voting for NFL Offensive Rookie of the Year, received backlash over several statements he made during the livestream. He accused referees of bias and making calls for clout, saying “These guys are lawyers. They want to be on TV, too.” He also claimed that “concussions are all in your head, you just can’t think about it.”

Controversy is more familiar territory for Ross, who was banned from the streaming platform Twitch for more than two years due to his failure to moderate the torrent of racist and antisemitic comments in his stream’s live chat. He has hosted avowed antisemite Nick Fuentes several times on his stream; according to SBNation’s James Dator, “Ross has a reputation for allowing antisemitism on his show, often done under the guise of ‘joking.’”

The post NFL star apologizes for antisemitic hand gesture on controversial livestream appeared first on The Forward.

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US Senate Passes Intel Bill With Key Measures Targeting Iran

US Sen. Tom Cotton (R-AR) speaks during a Senate Intelligence Committee hearing on Capitol Hill in Washington, DC, March 11, 2024. Photo: REUTERS/Julia Nikhinson

The US Senate has passed the Intelligence Authorization Act, annual legislation that authorizes funding and sets policy for the intelligence community, with key measures targeting Iran’s nuclear capabilities and other threats to American national security.

The bill, which received bipartisan support, includes measures such as “prohibiting the intelligence community from contracting with Chinese military companies, improving the security of CIA installations, identifying the threat to America’s food security posed by communist China, and directing necessary resources towards defending our nation from threats posed by Iran,” Sen. Tom Cotton (R-AR), chairman of the Senate Select Committee on Intelligence, said in a statement on Wednesday.

The legislation is part of the annual National Defense Authorization Act (NDAA), which sets defense policy and authorizes funding levels. Lawmakers in the Senate passed the NDAA on Wednesday after their counterparts in the House did so last week.

“I’m glad this bill passed both houses of Congress as part of the NDAA and I look forward to it being signed into law by the president,” Cotton said. 

Regarding intelligence, the bill includes measures aimed at suppressing Tehran’s ability to acquire a nuclear weapon. The legislation expands congressional oversight of Iran’s uranium enrichment program and any efforts toward weapons development. 

The bill also formally enshrines limits on the movement of Iranian diplomats on American soil, aligning them with existing limits already applied to diplomats from China, Russia, and North Korea. It also allocates additional resources to bolster US defenses against a range of Iranian threats, including proxy terrorist groups and potential assassination schemes against American citizens. The legislation furhter requires intelligence agencies with knowledge of Iranian lethal threats to report all information to the FBI and to the intended target. 

Sen. Mark Warner (D-VA), vice chairman of the Senate Intelligence Committee, touted the bill’s bolstering of resources to intelligence agencies. 

I thank my colleagues and am glad to see this bill pass once again on a strong bipartisan basis. It provides the intelligence community the resources it needs to do its mission while ensuring that we maintain rigorous oversight of the [intelligence committee’s] activities,” Warner said in a statement. 

Since returning to the White House in January, the Trump administration has ramped up US sanctions  on Iran over its nuclear program, human rights abuses, and support for terrorist groups across the Middle East and around the world. During Trump’s first term, the US withdrew from a 2015 deal with Iran that placed temporary restrictions on the Iranian nuclear program in exchange for lifting sanctions, arguing it was too weak and would undermine American interests.

In response, Iran has gone to extensive lengths to obscure its nuclear activity and evade accountability from the international community, according to international nuclear watchdogs. Nonetheless, Iran has continued to claim that its nuclear program is for civilian purposes rather than building weapons. 

The UK, France, and Germany said earlier this year there was no “credible civilian justification” for Iran’s recent nuclear activity, including the enrichment of uranium to near weapons-grade levels, arguing it “gives Iran the capability to rapidly produce sufficient fissile material for multiple nuclear weapons.”

In September, US Sens. Ted Cruz (R-TX) and Rick Scott (R-FL) introduced the Strengthening Entry Visa Enforcement and Restrictions (SEVER) Act, which would prohibit members of Iran’s government, particularly those sanctioned for supporting the regime, from receiving US visas. The US has also placed severe sanctions on Iran’s oil exports. 

In June, the US bombed three key Iranian nuclear sites during the 12-day war between Iran and Israel. The US had previously tried to negotiate a new nuclear deal with Tehran, to no avail.

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