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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Irish national soccer team won’t shake hands with Israel after win
(JTA) — It only took 25 minutes of play for the Irish national soccer team to build a 3-0 lead over Israel in the countries’ UEFA Nations League B match on Sunday. But there were decades of bad blood that preceded Ireland’s shutout victory in a game dominated more by the geopolitics of the Gaza war than about sports. One soccer writer described it as “arguably one of the most contentious football matches of this century.”
At the match, held in a mostly empty stadium in the neutral site of Debrecen, Hungary, the Irish players wore black armbands and bowed their heads in protest during the Israeli national anthem. There were no pre- or postgame handshakes, and one Irish player declined to participate altogether, citing his “personal belief that the killing of innocent people is wrong.”
Ireland’s soccer federation did not reserve tickets for its fans, and the country’s public broadcaster scaled back its coverage of the game. The teams are set to meet again on Oct. 4 in Serbia, this time with Ireland as the “home” team.
Ireland and Israel have a long history of icy relations. Ireland became the first member of the European Union to call for an independent Palestinian country in 1980, and was among the first of the Western European countries to recognize an official Palestinian state in 2024. Israel closed its embassy in Dublin in response. Irish Prime Minister Micheál Martin has rejected claims that his country’s sharp criticism of Israel bleeds into antisemitism.
In the months leading up to Sunday’s match, Ireland’s football governing body faced intense pressure to boycott the match. At a meeting in July, the Football Association of Ireland voted 75-32, with three abstentions, in favor of proceeding with the match, “while acknowledging the strength of feeling regarding support for Palestine.” The motion also noted that a boycott would come with UEFA sanctions, both financial and competitive: In League B matches, mid-tier nations seek to advance to the top division and boost their chances of qualifying for the quadrennial World Cup tournament. The Irish team itself also held a last-minute vote over whether to participate.
Earlier this month, more than 160 Irish athletes and sports figures signed an open letter calling on the national team to pull out of the match. The signatories included former Irish national team head coach Brian Kerr — who had led Ireland to a 2-2 draw against Israel in a 2005 match in Dublin that also took place amid protests.
Former Irish national team star Kevin Kilbane also authored a column in The Irish Times, writing, “Ireland should not play Israel. Not in Dublin, not in Hungary, not in Serbia. Not when Israel is committing genocide.” Israel denies the charge of genocide.
There were also a number of public barbs exchanged between leaders of the two countries and their football associations.
At a press conference last week, Irish coach Heimir Hallgrímsson replied to questions about the match by saying, “We are not playing with genocide, we are playing against genocide. We are playing against Israel; we are not playing with Israel.”
Israel’s football association responded to that comment with a post on X, writing, “We have contributed to the world and humanity in countless fields, earning an impressive number of Nobel Prizes along the way. Unfortunately, we have not yet found a cure for stupidity, ignorance and hypocrisy displayed by the @IrelandFootball team coach. We’re not playing with ignorance, hypocrisy and stupidity. We’re playing against the coach who embodies them.”
That drew a rebuke from Martin, who told reporters, “They are unacceptable remarks and should be withdrawn.”
And on Sunday, the morning of the match, Israeli Foreign Minister Gideon Sa’ar posted a lengthy tweet referencing the 1939 Irish squad that gave a Nazi salute before a game against the German national team.
“Almost 90 years have passed. Ireland’s unique talent for finding itself on the wrong side of history remains intact,” Sa’ar wrote. “Back then, they gave the Nazi salute. This time, they stand on the side of Palestinian terrorism. Above the black armbands the Irish players will wear tonight flies the black flag of jihadism.”
After the match, Israeli captain Manor Solomon said the Irish players who bowed their heads during the Israeli anthem “don’t interest me.”
“We have a country 10 times better than theirs, stronger, an amazing country with amazing people,” said Solomon, who plays in the English Championship league. “We are proud to wear the team shirt and to be Israelis. We are proud of our state and of our soldiers. [The Irish] can play all their tricks. We are Israelis and love the country. And that will always be the case.”
The post Irish national soccer team won’t shake hands with Israel after win appeared first on The Forward.
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Why is Karl Rove supporting a progressive Jewish candidate in Texas?
(JTA) — Progressive Jewish Texas state Sen. Jon Rosenthal has earned an unusual distinction: He is the first Democrat to win the vote of GOP guru Karl Rove in more than 30 years.
What did the only Jew serving in the Texas state house do to earn this distinction? It’s more what he didn’t do: run for statewide office with a track record of spewing racially charged and antisemitic comments.
Bo French, the Republican nominee for Texas Railroad commissioner, has a history of rhetoric targeting people of color, Muslims and Jews, including a social media poll last year asking whether “Jews” or “Muslims” pose “a bigger threat to America.”
He also faced bipartisan blowback for a recent post targeting college students of color, and this week a CNN investigation revealed that French, in since-deleted posts, had called for public executions for former President Barack Obama, Jewish California Sen. Adam Schiff and government workers targeted by the so-called Department of Government Efficiency last year.
The controversy has elevated the race for an obscure statewide office – albeit one that regulates the state’s all-important energy industry – into a larger referendum on the GOP’s tolerance for bigotry, including antisemitism, among its nominees.
Rove, for one, has made it clear where he thinks the party should stand.
“The GOP has a growing number of Bo Frenches — and not only in Texas,” Rove wrote in The Wall Street Journal earlier this month in explaining his decision to back Rosenthal.
Rove singled out growing antisemitism in the party: “There are ‘just asking questions’ Jew-haters, misogynists who worship hypermasculinity, conspiracy nuts seeking clicks for profit, and religious bigots who won’t differentiate between Muslim terrorists and Muslim American patriots.”
Rove isn’t the only GOP stalwart to turn on French.
“Are other Republican elected officials going to condemn the intolerance and racism, or look the other way while it becomes normalized,” outgoing Texas Sen. John Cornyn wrote in condemning French’s social media musings. “This is how great political parties self-destruct.”
Cornyn has stopped short of backing Rosenthal, instead saying he might leave the ballot blank.
Texas Rep. Jon E. Rosenthal inside the House Chamber at the Texas Capitol in Austin on Aug. 18, 2025. (Mikala Compton/Austin American-Statesman via Getty Images)
Rosenthal and French have agreed to a debate on Oct. 22. French leads the race in polling released last week from Texas Southern University, but by a much slimmer margin than GOP candidates are accustomed to in Texas. Rosenthal’s campaign could also see a boost from fellow statewide Democratic candidate James Talarico, who is polling neck-and-neck with his opponent in the U.S. Senate race.
On social media, Rosenthal celebrated Rove’s endorsement, writing, “When GOP architect Karl Rove breaks a 30-year voting streak to endorse our campaign, it proves this race isn’t about party lines, it’s about competence vs. chaos.”
A former county Republican Party chair who defeated the incumbent GOP state railroad commissioner in a runoff primary, French spurred widespread backlash earlier this month after posting a photo of students of color at the University of Texas celebrating a football win to the social network X.
“I heard UT graduation this year looked like this. I didn’t believe it,” French had captioned the photo on Sept. 13. “The problem is now obviously far worse than anyone imagined.” He has since doubled down on the sentiment, replying, “I weep for the families in Texas who can’t get into UT because they prioritize foreigners over Texans,” and using the backlash to solicit donations.
Texas Gov. Greg Abbott and state House Speaker Dustin Burrows were among the other Republicans who criticized French for the post, though neither formally rescinded their support, and French continues to list Abbott’s endorsement on his site.
It was not French’s first brush with bigotry. In 2025, during his stint as Tarrant County GOP Chair, French posted an online “poll” asking his followers whether “Jews” or “Muslims” pose “a bigger threat to America.” In a follow-up post, he argued, “You may not like Jews, but to suggest they are a bigger threat to Americans is Jew Derangement Syndrome.”
French later deleted both posts, and has few visible tweets about Jews today. In later posts, he claimed, of himself, “There has never been any evidence of antisemitism. It would certainly be surprising to my Jewish partners.”
Jewish Republicans in the state and beyond are largely keeping their distance from French, with one exception. His campaign site currently touts an endorsement from American Jewish Conservatives, whose only listed chapter is in Dallas.
Neither French nor the group, formerly Dallas Jewish Conservatives, responded to JTA requests for comment on the endorsement. A spokesperson for the Republican Jewish Coalition also did not return a request for comment on French.
Last month French cited a desire to combat antisemitism when arguing that Texas should not use mosques as polling places. In other posts, he accused a university in the state of “harboring radical left/antisemitic professors,” identified himself as both pro-Israel and pro-Tucker Carlson, the talk show host who has platformed antisemites and anti-Jewish conspiracy theories, and told one follower, “I have never served Israel. Don’t be a retard.”
Texas Lt. Gov. Dan Patrick was among the GOP officials who condemned French’s tweet about Jews last year, calling on him to resign as county chair. “Antisemitism and religious bigotry have no place in Texas,” Patrick said then. French ultimately resigned months later in order to run for railroad commissioner.
Today, French lists Patrick as one of his endorsements. A spokesperson for Patrick, who recently told JTA he supported Texas schools assigning books on the Holocaust after public remarks apparently to the contrary, did not return a Jewish Telegraphic Agency request for comment.
French’s other listed endorsements include Texas congressional candidate Brandon Herrera, who has made jokes about Hitler and the Holocaust in YouTube videos.
Rove’s essay led to President Donald Trump wading into the controversy, calling Rove “so bad for the Republican Party, and completely wrong so often,” in a post on his social network Truth Social. Trump’s post did not mention French, nor address his past post about Jews.
The Texas railroad commission, composed of three members, oversees the state’s large and powerful oil and gas industry. It has no oversight into immigration or religion. Even so, French’s campaign has drifted far afield from energy issues: One of his pledges is “Stop the Islamic Invasion of Texas.”
French’s controversies have elevated the profile of Rosenthal, who was raised a Reform Jew in an interfaith household and whose Houston-area district is home to large Muslim communities. This year Rosenthal marked Rosh Hashanah and Yom Kippur by sharing links to Chabad-Lubavitch webpages about the holidays.
Rosenthal’s campaign did not respond to a JTA request for comment, but he told the Forward last year that he identifies as agnostic and “multireligious,” and attends synagogues as well as mosques and churches.
Rosenthal is also a trained mechanical engineer, a background he has drawn on in his bid for railroad commissioner: one campaign ad, quoting a conservative radio host, approvingly calls him “a ‘drill, baby, drill’ Democrat.” He has accused French of “overt racism,” while French has dubbed his opponent “Radical Rosenthal” and posted images, generated using artificial intelligence, of cross-shaped Texas oil wells to promote his blending of energy policy with Christian iconography.
Last year, Rosenthal cited his Judaism in response to legislation that would require the Ten Commandments to be displayed in every public school classroom. Rosenthal introduced an amendment that would have required a “Jewish” version of the commandments to be displayed alongside the “Protestant” one. The amendment failed, and the bill passed.
The post Why is Karl Rove supporting a progressive Jewish candidate in Texas? appeared first on The Forward.
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California Gov. Gavin Newsom signs bill to create safe spaces around synagogues
(JTA) — California Gov. Gavin Newsom, a Democrat, has signed a law that will create protective spaces around religious institutions, after a pro-Palestinian protest at a Los Angeles synagogue last year turned violent.
The legislation, AB 2664, establishes 100-foot zones around the entrances to houses of worship. Within the zones, no one will be allowed to come within eight feet of a congregant without consent to distribute leaflets, hold a sign or engage in oral protests that aim “to harass, obstruct, threaten or intimidate the person.”
Failure to comply could result in fines of up to $1,000 and/or imprisonment of no more than six months, with second violations raising those bars to $5,000 and one year, per the law.
“Every Californian should be able to walk into a synagogue, church, mosque, or other house of worship without fear,” Newsom said in a statement.
“California is continuing to protect these organizations and the people they serve, and we’re strengthening that work from the front door to expanding security resources to community events statewide.”
Newsom’s status as a leading Democrat – and one considering a 2028 presidential run – makes his enthusiastic endorsement notable. Progressives in other locales, including New York City, have pushed back against similar laws, saying they endanger speech protections.
The bill’s signing came less than a year after a violent protest rattled the Wilshire Boulevard Temple in Los Angeles. At the December event, pro-Palestinian demonstrators blocked people from entering the synagogue and cut off parental access to the religious school. Protesters destroyed property and assaulted a security guard; one person was arrested for battery and another for vandalism.
At the time, Mayor Karen Bass denounced the incident, which took place at one of the largest synagogues in the city, as both “abhorrent” and antisemitic.
The following spring, California Assembly member Rebecca Bauer-Kahan, a Democrat, introduced the legislation, drafted by Jewish California, a lobby representing a number of the state’s Jewish groups.Newsom signed the bill on Friday inside Wilshire Boulevard Temple, joined by Jewish California leaders, synagogue clergy and members of the California Legislative Jewish Caucus and the broader community.
The legislation advanced despite vocal opposition. The Council on American-Islamic Relations slammed the bill for infringing upon free speech by creating “new criminal penalties that would put peaceful protesters and community advocates at risk.”
In a statement following Newsom’s signing ceremony, the council’s California CEO, Hussam Ayloush, argued that some sales of “illegally occupied land” are occurring “exclusively to Jewish Americans at events hosted by American synagogues.”
“If a house of worship in America chooses to serve as a platform for illegal land sales meant to normalize Palestinian displacement, Americans should be able to peacefully demonstrate against that immoral activity,” Ayloush said. The protest at the Wilshire Boulevard Temple did not target land sales, but a public safety and technology event organized by the Consulate General of Israel.
Jewish California stressed that the legislation not only gained support from dozens of Jewish groups but also from Muslim, Sikh, Christian and Hindu organizations. Ultimately, the bill passed with 34 out of 40 State Senate votes and 61 of 80 State Assembly votes.
“With the Governor’s signature, California is sending a clear message: everyone has the right to practice their faith safely and freely,” Bauer-Kahan said in a statement.
“Antisemitism is rising, and so is hostility towards other religious communities,” she added. “This law protects all worshippers of all faiths, and it ensures that faith can be practiced without fear.”
AB 2664 was one of six bills relevant to the Jewish community that passed in California’s state legislature last month. Newsom signed one of the other bills, AB 1853, on Monday afternoon — enacting a ban on including misleading or threatening information, like hate speech, in California voter guides.
The governor has until Sept. 30 to either sign or veto the other four pieces of legislation. Among the most contentious is SB 1387, a bill that would expand the definition of ethnicity “to include Jewish identity” on state agency data collection forms.
The post California Gov. Gavin Newsom signs bill to create safe spaces around synagogues appeared first on The Forward.
