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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Trump Says Iran ‘Should Wave White Flag of Surrender’ as Shaky Ceasefire Holds Despite Exchange of Fire
US President Donald Trump speaks during an event to sign a memorandum in the Oval Office at the White House in Washington, DC, US, May 5, 2026. Photo: REUTERS/Evan Vucci
US President Donald Trump on Tuesday dismissed Iran‘s military capability and said Tehran “should wave the white flag of surrender” but is too proud to do so.
Trump’s comments to reporters in the Oval Office came as the United Arab Emirates said it was under attack from Iranian missiles and drones, even as Washington said a shaky ceasefire was intact despite an exchange of fire the previous day as US forces attempted to force open the Strait of Hormuz.
Despite the escalation, Iran‘s military has been reduced to firing “peashooters,” Trump said, adding that Tehran privately wants to make a deal despite its public saber-rattling.
“They play games, but let me just tell you, they want to make a deal. And who wouldn’t, when your military is totally gone?” he said.
Trump heaped praise on the US blockade of Iranian ports in the region. “It’s like a piece of steel. Nobody’s going to challenge the blockade. And I think it’s working out very well,” he said.
When asked what Iran would need to do to violate the ceasefire, Trump said: “Well, you’ll find out, because I’ll let you know … They know what not to do.”
Trump argued that Iran “should save the white flag of surrender,” adding, “If this were a fight, they’d stop it.”
The US military said it had destroyed six Iranian small boats, as well as cruise missiles and drones, after Trump sent the navy to escort stranded tankers through the strait in a campaign he called “Project Freedom.”
US Defense Secretary Pete Hegseth said the operation to protect commercial ships was temporary and the four-week-old truce was not over. “We’re not looking for a fight,” he told a press conference. “Right now, the ceasefire certainly holds, but we’re going to be watching very, very closely.”
Iran fired missiles at US ships on Monday and attacked the UAE, a key regional ally of Washington, with missiles and drones. After issuing a new map of the Strait of Hormuz with an expanded Iranian area of control, Iran‘s Revolutionary Guards warned vessels on Tuesday to stick to the corridors it had set or face a “decisive response.”
Shortly after Hegseth spoke on Tuesday, the UAE’s defense ministry said its air defenses were again dealing with missile and drone attacks coming from Iran.
‘RIGHT TO RESPOND’
The Gulf Arab state’s foreign ministry said in a statement that the attacks were a serious escalation and posed a direct threat to the country’s security, adding that the UAE reserved its “full and legitimate right” to respond.
There was no immediate comment on that from Iran, though earlier its parliament speaker, Mohammad Baqer Qalibaf, had said breaches of the ceasefire by the US and its allies endangered shipping through the strait, which carries a large share of the world’s oil and fertilizer supplies.
“We know well that the continuation of the current situation is unbearable for the United States, while we have not even begun yet,” he said in a social media post.
The Strait of Hormuz has been virtually shut since the United States and Israel began attacks on Iran on Feb. 28, triggering disruptions that have pushed up commodity prices around the world.
Iran has effectively sealed off the strait by threatening to deploy mines, drones, missiles, and fast-attack craft. The United States has countered by blockading Iranian ports and mounting escorted transits for commercial vessels.
Hegseth said the US had successfully secured a path through the narrow waterway and that hundreds of commercial ships were lining up to pass through.
The US military said two US merchant ships made it through the strait, without saying when, with the support of Navy guided-missile destroyers.
Iran denied any crossings had taken place, though shipping company Maersk said the Alliance Fairfax, a US-flagged ship, exited the Gulf under US military escort on Monday.
Several merchant ships in the Gulf reported explosions or fires on Monday, and an oil port in the UAE, which hosts a large US military base, was set ablaze by Iranian missiles.
Iran also said it fired warning shots at a US warship approaching the strait, forcing it to turn back.
Reuters could not independently verify events in the strait as the two sides issued contradictory statements.
General Dan Caine, the chairman of the US Joint Chiefs of Staff, said Iranian attacks against US forces fell “below the threshold of restarting major combat operations at this point.”
PAKISTAN’S MEDIATION EFFORTS CONTINUE
The war has killed thousands as it spread beyond Iran to Lebanon and the Gulf, and has roiled the global economy. The head of the International Monetary Fund said on Tuesday that even if the conflict ended immediately, it would take three to four months to deal with the consequences.
US and Iranian officials have held one round of face-to-face peace talks, but attempts to set up further meetings have failed.
Iranian state media said on Sunday that the US had conveyed its response to a 14-point Iranian proposal via Pakistan, and Iran was reviewing it. Neither side gave details.
Iranian Foreign Minister Abbas Araqchi said peace talks were still progressing with Pakistan’s mediation and warned the US and the UAE against being drawn into a “quagmire.”
He was traveling to Beijing on Tuesday for talks with his Chinese counterpart, his ministry said. Trump is also due to visit China this month.
A senior Pakistani official involved in talks said: “We have put in a lot of efforts – actually both the sides have narrowed gaps on a majority of the issues.”
Trump has said the US-Israeli attacks aimed to eliminate what he called imminent threats from Iran, citing its nuclear and ballistic missile programs and its support for terrorist groups Hamas and Hezbollah.
Trump has insisted Iran must surrender its enriched uranium stockpiles to prevent it producing a nuclear weapon – an ambition Tehran denies.
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UK’s Starmer Convenes Community Leaders to Fight Antisemitism After Attacks
British Prime Minister Keir Starmer gives a media statement at Downing Street on the government’s response to a stabbing in which two Jewish men were wounded, which police said was a terrorism‑related attack, after a man was arrested in connection with the incident on Wednesday, in London, Britain, April 30, 2026. Photo: REUTERS/Jack Taylor
British Prime Minister Keir Starmer urged leaders from across society on Tuesday to work together to eradicate antisemitism “from every corner,” as he convened a meeting following the stabbing of two Jewish men and a string of other attacks.
The attacks have left Jewish communities fearing for their safety and piled pressure on Starmer to show he can tackle them. The opposition Conservative Party has called antisemitism a “national emergency.”
Moments after Starmer began speaking, counter-terrorism police confirmed they had launched an investigation into an arson attack at a former synagogue in east London. The incident was the latest in a series of arson attacks on Jewish targets since March, most of them in north London, some of which authorities are examining for possible Iranian links.
Starmer told the meeting – which brought together representatives from business, health, culture, higher education, and policing for talks with members of the Jewish community – that investigators were examining whether a foreign state could be behind some of the incidents.
“Our message to Iran or to any other country that might seek to foment violence, hatred, or division in society, is that it will not be tolerated,” Starmer said, adding that the government was fast-tracking legislation to tackle threats.
TERRORISM-RELATED DEATHS ON THE RISE
Starmer, whose wife is Jewish, said last week’s stabbings formed part of a broader pattern of rising antisemitism against Britain’s 290,000 Jews, leaving many feeling frightened and angry.
In response, the government has raised the national terrorism threat level to “severe” and announced an additional 25 million pounds ($34 million) in funding to bolster protection for Jewish communities.
A new 1-million-pound support package was announced to target antisemitism in high-risk areas, with a further 500,000 pounds allocated to the local authority covering the area where the stabbings took place.
Starmer also announced new requirements for universities to publish details of antisemitic incidents on their campuses and the steps being taken to address them.
“Only by working together, we eradicate antisemitism from every corner,” Starmer said.
The Global Terrorism Index has said terrorism-linked deaths fell globally in 2025, but surged 280% in Western countries, largely driven by antisemitism, Islamophobia, and political terrorism.
In Britain, government data published last year showed sharp rises in hate crimes against the Jewish community in the months following the 2023 Hamas attack on Israel that triggered the Gaza war.
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Jailed Iranian Peace Laureate at Risk of Dying After Heart Attack, Husband Says
A picture of Nobel Peace Prize winner Narges Mohammadi on the wall of the Grand Hotel in central Oslo before the Nobel banquet, in connection with the awarding of the Nobel Peace Prize 2023, in Oslo, Norway, Dec. 10, 2023. Photo: NTB/Javad Parsa via REUTERS
The husband of Iran’s imprisoned Nobel Peace Prize winner Narges Mohammadi described the family’s fears on Tuesday after her hospitalization for severe medical problems and the authorities’ refusal to transfer her to Tehran.
Mohammadi, 54, won the prize in 2023 while in prison for a campaign to advance women’s rights and abolish the death penalty, and she suffered a heart attack last week.
“We are very afraid because the illnesses that Narges has, such as high blood pressure or a pulmonary embolism, could lead to her death,” said her husband, Taghi Rahmani, who lives in Paris.
“We are maintaining contact through family, through acquaintances we have, and through her lawyer, and it is very difficult right now. The internet is down, and we are receiving information through phone calls and various other means,” he said in an interview with Reuters.
Mohammadi’s family want her to be transferred from Zanjan, where she was serving her sentence and where she is now in hospital, to the capital where she could receive better medical care.
The couple have 19-year-old twin children.
Rahmani spoke to Mohammadi on Tuesday morning, he said, adding that Iranian authorities had agreed to keep her in hospital for a week.
“Even if her condition improves a little, if she is sent back to prison her condition will worsen again and we are afraid of that,” he added.
Rahmani said he believed the Iran war, which began with a US-Israeli attack on the Islamic Republic on February 28, had made things worse for Mohammadi, by giving the military greater control.
Security authorities were reluctant for her to return to the main Evin prison in Tehran in case she was able to engage in activism there, he said.
“Narges is an activist who, wherever she goes, becomes active and for the repressive system this activity is considered a threat,” he said.
Iran shut down most of the internet in the country in January as authorities suppressed mass protests triggered by economic unease. Rights groups have reported ongoing executions of people involved in the unrest.
“Executions are happening under the shadow of war-related news; this war is not bringing democracy to Iran. It is worsening the situation in Iran,” he said.