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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.
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Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media
(JTA) — Israel’s Diaspora affairs minister, Amichai Chikli, confirmed on Monday that right-wing YouTube provocateur Tyler Oliveira had been barred from entering Israel, accusing him of coming to the country with the “aim of spreading hatred.”
Amid reports that Oliveira had been rebuffed at Ben Gurion Airport, Chikli resurrected a weeks-old post from the YouTuber asking, “You guys think Israel will let me into the country?” and replied with a blunt, one-word answer: “No.”
Oliveira has drawn allegations of antisemitism in recent months over videos in which he claimed to expose widespread fraud in Kiryas Joel, a Hasidic enclave in upstate New York, and Lakewood, a heavily Orthodox town in New Jersey.
The videos, which each garnered over 9 million views, drew outcry from Jewish leaders who accused Oliveira of trafficking in antisemitic stereotypes and mischaracterizing Jewish communities as hotbeds of corruption.
On Friday, Oliveira sat for an interview with the conservative influencer Tucker Carlson, who himself claimed in February that he had been “detained” after arriving at an Israeli airport to conduct an interview with U.S. Ambassador to Israel Mike Huckabee. Both Huckabee and Israel denied Carlson’s allegation.
In a statement to Israel National News, the Ministry of Diaspora Affairs and Combating Antisemitism said the decision to bar Oliveira stemmed from his activity that “goes beyond legitimate freedom of expression” and includes “inciting statements against Jews and the dissemination of content with antisemitic characteristics.”
The far-right Jewish activist Laura Loomer posted a series of tweets on Monday that she said included comments from Chikli. The Israeli minister retweeted one of them, signaling his endorsement.
“I’m proud to have denied entry to Israel today to an unfortunate YouTuber who is using the harassment of Jews as a way to get clout on social media,” Loomer said Chikli told her. He added, “If you come to Israel with the intent on inciting violence and hatred against Jewish people, you will not be allowed entry into our country.”
Israel has previously banned other foreign activists and public figures from entering the country over their support for the boycott Israel movement, including European Union lawmakers Lynn Boylan and Rima Hassan last year as well as U.S. Reps. Rashida Tlaib and Ilhan Omar in 2019.
The post Israel bars YouTuber Tyler Oliveira from entering country, citing ‘harassment of Jews’ on social media appeared first on The Forward.
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Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones
New York Gov. Kathy Hochul is making an early play for Jewish voters ahead in her reelection bid, coupling a major initiative to help families pay for yeshivas with tough-on-antisemitism legislation.
The moves aid Orthodox Jewish voting blocs — before her Republican challenger, Bruce Blakeman, gains traction.
A recent Siena University poll of 804 voters found Hochul leading Blakeman statewide by 16 points, 49% to 33%. But among the smaller sample of 65 Jewish voters, the race was far tighter, with Hochul leading just 46% to 41%.
Central to Hochul’s outreach was her announcement last week, during a private meeting with Orthodox leaders, that New York will opt into President Donald Trump’s new federal school-choice tax credit program. Known as the Education Freedom Tax Credit, it allows taxpayers to receive up to a $1,700 federal tax credit for donations to scholarship-granting organizations, which can then fund tuition assistance and other educational expenses.
A spokesperson for the governor confirmed that Hochul is supportive of the program as part of a broader commitment to helping families afford nonpublic education. Emma Wallner, the spokesperson, added that the administration is reviewing the federal program to ensure there are no “poison pills that could harm New York’s education system.”
For Orthodox voters, tuition relief has long ranked alongside Israel and antisemitism as a political priority. In 2014, former Gov. Andrew Cuomo made a last-minute effort to court the community by pledging to expand a state tuition assistance program to cover yeshivas as “a matter of justice.” Cuomo ultimately won 70% of the vote in Borough Park, one of the largest Orthodox strongholds. That proposal later failed in the state legislature.
Hochul and her allies remain mindful of the results of the 2022 governor’s race, when former Rep. Lee Zeldin came within five percentage points of defeating her. Zeldin, who is Jewish, was powered by strong Orthodox support.
That memory looms large as Hochul prepares for a likely matchup against Bruce Blakeman, the first Jewish executive of Nassau County, who has positioned himself as a tough-on-crime conservative focused on antisemitism and support for Israel.
Blakeman has so far struggled to gain broader traction statewide and has yet to build deep relationships within the Orthodox political infrastructure in Brooklyn and Rockland County. Orthodox voting blocs, a traditionally Republican-leaning constituency, have repeatedly backed incumbents and even Democrats when communal priorities align.
A spokesperson for the Blakeman campaign did not immediately respond to questions from the Forward about whether the Republican candidate supports the tuition-relief initiative or plans to offer a proposal of his own.
Addressing rising antisemitism
Blakeman, who met with Trump at the White House last week to discuss his candidacy, could further face a challenge presenting himself as a stronger protector of the estimated 1.8 million Jews across the state amid rising antisemitism.
Hochul, who endorsed New York City Mayor Zohran Mamdani last year after remaining neutral during the Democratic primary, has been seen by some in the Jewish community as a counterweight within the Democratic Party to the mayor, whose handling of antisemitism and criticism of Israel has left many Jewish voters uneasy.
The Democratic incumbent has publicly opposed several key Mamdani priorities, like universal free buses and a millionaire tax, and has also distanced herself from Mamdani on Israel and pro-Palestinian protests on campus.
Hochul is moving fast on that front, too.
Last week, she announced a tentative budget deal that includes a measure to create a 25-foot buffer zone to protect houses of worship statewide from protest. “We’ve seen demonstrations targeting faith communities outside synagogues, mosques and churches,” Hochul told reporters. This is not free expression, this is harassment, and it has no place in the state of New York.” The measure would go further than a more limited enactment passed by the New York City Council requiring safety plans for protests near houses of worship, which Mamdani allowed to become law without his signature.
Hochul has also proposed an additional $35 million in security funding for vulnerable institutions, bringing total state spending on such protection to $131 million since she took office.
The legislation remains unresolved in Albany. Assembly Speaker Carl Heastie told reporters Thursday there was “no deal” yet on the broader state budget package. Some Jewish lawmakers have also criticized the proposed 25-foot buffer zone as too narrow, arguing it should be expanded to at least 100 feet, similar to protections already in place around polling sites.
Blakeman told the Forward last week that he would push to expand the buffer zone if elected governor. “I think 25 feet is too close,” he said.
David Greenfield, a former New York City Council member who introduced Hochul to Orthodox leaders when she became the lieutenant governor candidate in 2014 and boosted her in 2022, said that Hochul is “cementing her status as the best friend the Jewish community has had in Albany in decades” by pushing this agenda. “At a moment when Jewish New Yorkers are looking for leaders who will actually show up for them, Hochul keeps showing up,” said Greenfield, now head of the Met Council charity organization.
Blakeman’s play
Blakeman has also made fighting antisemitism a central theme of his campaign. On Sunday, Blakeman addressed a rally held by Zionist groups in Queens, after swastikas were found spray-painted on synagogues and homes in Forest Hills and Rego Park. “We have to make sure that every antisemite knows that we will not back down, that we will stand up to it,” he said in his remarks. Speaking to the New York Post, Blakeman also called Mamdani “un-American” and “antisemitic.”
Last week, Blakeman held a press conference in Brighton Beach, a Brooklyn neighborhood with a significant Russian-speaking Jewish population, calling for the cancellation of a planned concert by Yulduz Usmonova, an Uzbek singer accused of making antisemitic statements. “Never again will we tolerate antisemitism or attacks on the Jewish people anywhere in the world, and especially here in Brooklyn, with this huge Jewish community of which my wife Segal was a member of,” Blakeman said.
The battle for the Jewish vote traditionally unfolds later in the season, closer to the High Holidays season, when voters pay more attention to the election. But Hochu’s recent moves signal she is not waiting until the fall to lock up support from a swing and reliable voting bloc.
The post Hochul makes play for Orthodox voters with tuition relief and synagogue buffer zones appeared first on The Forward.
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‘Antisemitism Crisis in America’: Swastika Graffiti Again Appears Across New York City Boro
Swastikas graffitied in Forest Park in Queens, New York City over the weekend. Photo: Screenshot.
Antisemitic vandals in Queens, New York City are painting the town Nazi red, having added over the weekend two new incidents of swastika graffiti to a spree of hate crimes targeting Jewish institutions and homes across the borough.
As seen in photographs shared on social media, the unknown suspects graffitied some eleven swastikas at Highland Park and Forest Park for locals to discover on Monday — just one week after perpetrating the same crime at four Jewish owned properties in Rego Park and Forest Hills.
“This is yet another hateful incident meant to intimidate Jewish New Yorkers and divide our city,” New York City Council speaker of the house Julie Menin said in a statement posted on the X social media platform. “We want to be clear: we cannot and will not accept this as normal.”
The vandalism wave came just as the New York City Police Department (NYPD) announced that an ongoing surge in antisemitic hate crimes in the metropolis, which is home to the largest Jewish population outside of Israel, continues unabated.
According to newly released data the agency published on Monday, Jews were targeted in 60 percent of all confirmed hate crimes last month, despite making up just 10 percent of the city’s population.
In April, the police confirmed 30 antisemitic incidents out of 50 total hate crimes in the city. As for all reported/suspected hate crimes, 38 out of the total of 65 targeted Jews.
The NYPD had previously reported suspected, but unconfirmed, hate crime incidents. In February, the police began reporting confirmed incidents instead. And then after receiving scrutiny, the department began reporting both suspected and confirmed hate crimes in March.
Regardless of the methodology, the majority of all hate crimes in New York City this year have targeted Jews, especially the Orthodox community, continuing a surge in antisemitism that has swept the city after the start of the Israel-Hamas war in Gaza in October 2023.
In just eight days between the end of October and the beginning of November 2024, for example, three Hasidim, including children, were brutally assaulted in the Crown Heights section of Brooklyn. In one instance, an Orthodox man was accosted by two assailants, one masked, who “chased and beat him” after he refused to surrender his cellphone in compliance with what appeared to have been an attempted robbery. In another incident, an African American male smacked a 13-year-old Jewish boy who was commuting to school on his bike in the heavily Jewish neighborhood. Less than a week earlier, an assailant slashed a visibly Jewish man in the face as he was walking in Brooklyn.
In November, just days after the election of Zohran Mamdani as mayor of New York City, hundreds of people amassed outside a prominent synagogue and clamored for violence against Jews.
The change in New York City’s climate since Mamdani’s election is palpable, Jewish advocacy groups have said. On his first day in office in January, Mamdani voided the city government’s adoption of the IHRA definition, lifted the ban on contracts with companies boycotting Israel, and modified key provisions of an executive order directing law enforcement to monitor anti-Israel protests held near synagogues.
“Mayor Mamdani pledged to build an inclusive New York and combat all forms of hate, including antisemitism,” a coalition of leading Jewish groups said in a statement addressing the changes enacted by the new administration. “But when the new administration hit reset on many of Mayor Adams’ executive orders, it reversed … significant protections against antisemitism.”
Mayor Mamdani has denounced the swastika graffiti as a “deliberate act of antisemitic hatred” and said that he has assigned the NYPD’s Hate Crimes Task Force to investigate it.
Follow Dion J. Pierre @DionJPierre.