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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Somalia’s South West State Says It Has Severed Ties With the Federal Government
FILE PHOTO: Somalia’s presidential candidate of South West state Abdiaziz Hassan Mohamed speaks inside the Somali Parliament house in Mogadishu, Somalia April 30, 2018. Photo: REUTERS/Feisal Omar/File Photo
Somalia’s South West state said on Tuesday it was suspending all cooperation and relations with the government in Mogadishu, the latest sign of strain in the Horn of Africa country’s fragile federal system.
At a press conference, South West officials accused the federal government of arming militias and trying to unseat the state’s president, Abdiaziz Hassan Mohamed Laftagareen. Somalia’s defense and information ministers did not respond to Reuters’ requests for comment.
Disputes over constitutional changes, elections and the balance of power between Mogadishu and regional administrations repeatedly open up political fault lines in Somalia. The South West administration says relations with Mogadishu worsened after the federal government pushed through constitutional amendments opposed by some state leaders.
Travel agencies told Reuters on Tuesday that commercial flights between Mogadishu and Baidoa, the administrative capital of South West state, had been halted. Humanitarian flights, including for United Nations operations, were continuing. Baidoa, which lies about 245 km (150 miles) northwest of Mogadishu, is a politically and militarily sensitive city because it hosts federal troops, regional security forces and international humanitarian operations in a zone affected by drought, conflict and displacement.
The Mogadishu government’s relations with other states have also been fraught. Somaliland declared independence in 1991 and has long been outside Mogadishu’s control. The administration of semi-autonomous Puntland said in March 2024 it would no longer recognize the federal government until disputed constitutional amendments were approved in a nationwide referendum.
Semi-autonomous Jubbaland suspended ties with Mogadishu in November 2024 in a dispute over regional elections.
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Report: Iran Sees Control of Strait of Hormuz as Victory Over US, Israel
An LPG gas tanker at anchor as traffic is down in the Strait of Hormuz, amid the U.S.-Israeli conflict with Iran, in Shinas, Oman, March 11, 2026. Photo: REUTERS/Benoit Tessier/File Photo
i24 News – Iran is showing no indication it is ready to end the war with the United States and Israel, as officials say Tehran is relying on its control over the Strait of Hormuz to increase global economic pressure and strengthen its position.
According to regional officials cited by The Washington Post, Iran is rejecting diplomatic efforts to identify an off-ramp and instead escalating attacks on neighboring countries. An Iranian diplomat said the strategy is to “make this aggression super expensive for the aggressors,” as Tehran faces sustained military pressure.
The Strait of Hormuz remains central to Iran’s calculations. The waterway carries roughly one-fifth of global fuel shipments, and its partial closure has disrupted energy markets. US President Donald Trump issued a 48-hour deadline for Iran to reopen the route, warning of further escalation if it does not comply.
Iranian officials and diplomats said the leadership views its ability to maintain pressure through the strait as a short-term success, even as infrastructure damage mounts. “They don’t feel any pressure to negotiate,” one European diplomat based in the Gulf said, adding that Iran sees its influence over oil markets as a form of leverage.
At the same time, efforts to mediate a ceasefire have so far failed. Officials from Qatar and Oman approached Iran last week, but Tehran said it would only engage if US and Israeli strikes stopped first. An Iranian diplomat said the country would not accept a “premature ceasefire” and is seeking guarantees, including compensation and commitments to prevent future attacks.
The war has already caused significant damage. The Pentagon says more than 15,000 targets have been struck across Iran, while Iranian authorities report over 1,200 civilian deaths. The conflict has also expanded regionally, with Iranian strikes targeting energy infrastructure in Gulf states following attacks on its own facilities.
Despite mounting losses, analysts say Iran’s leadership believes prolonging the conflict could shift pressure onto Washington and its allies through rising energy prices and regional instability. “We’re still on an escalatory path,” said Alan Eyre, a former US official, adding that Tehran is attempting to “up the costs” rather than move toward negotiations.
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Persistent Iran War, Energy Price Surge Set to Sway Wavering Stocks
Stock ticker. Photo: Ahmad Ardity/Wikimedia Commons.
A Middle East crisis that has convulsed markets should remain the focal point for Wall Street in the near term, as investors stay glued to developments in Iran and the fallout from surging energy prices.
As the US-Israeli war on Iran stretches to three weeks, an over 40% jump in oil prices is driving worries about higher inflation and stagnating economic growth.
Inflationary concerns on Friday were prompting markets to rule out any equity-friendly interest rate cuts this year, which investors previously had been counting on, with futures trading instead suggesting modest chances of hikes in 2026. Federal Reserve Chair Jerome Powell expressed deep uncertainty at the US central bank’s meeting on Wednesday about how the crisis would factor into the economy, muddying its ability to forecast conditions ahead.
US stocks suffered sharp declines to end the week. The benchmark S&P 500 stock index posted its fourth straight weekly decline and hit a six-month low, while the Nasdaq Composite ended down nearly 10% below its October all-time high.
Middle East tensions escalated this week. Iran attacked energy facilities across the region following Israel’s strike on its gas field, while officials told Reuters on Friday that the US military is deploying thousands of Marines to the Middle East.
“This is a situation that’s so fluid,” said Chris Fasciano, chief market strategist at Commonwealth Financial Network. “We could have a resolution in the next week or it could go on for some time. And the longer it goes on, you start to think about the impacts it could have on the US economy.”
WATCHING OIL, STOCKS’ ‘ORDERLY’ REACTION
Swings in crude prices have rippled through asset classes. US crude settled around $98 a barrel on Friday, while Brent ended around $112. In addition to the attacks on energy infrastructure, traffic has stalled in the Strait of Hormuz, through which around a fifth of the world’s crude oil and liquefied natural gas normally passes.
The 20-day correlation between the S&P 500 and US crude stood at -0.89 late on Friday, according to LSEG data, a strong inverse relationship that showed they have tended to move in opposite directions.
“If you’re a trader, you watch oil prices because I do think that that’s generally giving the leading indicator as to how the financial markets are viewing the outlook for the conflict,” said Eric Kuby, chief investment officer at North Star Investment Management Corp.
The S&P 500 energy sector, which includes shares of oil companies, has gained since crude prices began to spike in late February, but the group accounts for less than a 4% weight in the benchmark index.
The latest declines left the S&P 500 down 6.8% from its record closing high set in late January. The pullback has mostly lacked the chaotic quality of the abrupt equity slide last April following President Donald Trump’s “Liberation Day” tariff announcement that set off broad economic worries, Fasciano said.
“This has been fairly orderly, which I think is an encouraging sign,” Fasciano said. “And I think it’s because the underlying fundamentals for corporate America are still fairly robust and are offering some support.”
TREASURY YIELDS, MARKET TECHNICALS ALSO IN FOCUS
Fast-climbing Treasury yields, driven higher by the energy price spike and caution from global central banks, were looming as a risk factor for stocks. The benchmark 10-year Treasury yield was last at 4.38% on Friday, its highest level since last summer.
Keith Lerner, chief investment officer at Truist Advisory Services, said he was watching whether the 10-year Treasury yield sustainably rises above 4.3%, which could increase pressure on stocks, while he was also eyeing 4.5% as a key level.
“Rates going higher means borrowing costs are somewhat higher. And then that could actually slow the economy,” Lerner said. “At some point, if they keep going higher, then the relative attractiveness of (bond) yields becomes more attractive relative to equities.”
Stocks were also around key technical levels. The S&P 500 on Thursday closed below its 200-day moving average — a closely watched long-term trendline — for the first time since May. With another decline on Friday, the index ended at its lowest point since September and fell below November lows that strategists had also identified as worrisome levels.
Reports on manufacturing, services activity and consumer sentiment highlight a relatively light week ahead for US economic data. A major energy conference in Houston that will feature top global industry executives could draw Wall Street’s attention.
Events in Iran were likely to loom largest. In a note on Thursday morning, analysts at UBS Global Wealth Management said the latest developments were “pushing markets to price in a higher risk of prolonged conflict, deeper infrastructure damage and higher-for-longer crude prices.”
“While a less damaging outcome in the Strait of Hormuz remains possible, recent events have narrowed that path and heightened the risk of continued volatility,” the UBS analysts said.