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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Israel’s First Ambassador to Somaliland Acclaims Deepening Partnership, Broader Strategic Outreach in Africa
Israeli diplomat Michael Lotem in Kenya, July 2025. Photo: Screenshot
The relationship between Israel and Somaliland has rapidly evolved into a strategic partnership spanning security, energy, infrastructure, and economic cooperation, according to the Jewish state’s first ambassador to the self-declared republic, who noted the strengthening of ties was part of a broader outreach effort by Jerusalem across Africa.
“They are looking to deepen cooperation in nearly every field — from energy and infrastructure to technology, education, and communications — and their desire to work with Israel is stronger than ever,” Michael Lotem said of Somaliland in an interview with Israeli news outlet N12 published on Friday.
“Security discussions are naturally part of the relationship, but our political dialogue extends far beyond that into many different areas,” he added.
In December, Israel became the first country to officially recognize the Republic of Somaliland as an independent and sovereign state.
Somaliland, which has claimed independence for decades in East Africa but remains largely unrecognized, is situated on the southern coast of the Gulf of Aden and bordered by Djibouti to the northwest, Ethiopia to the south and west, and Somalia to the south and east. It has sought to break off from Somalia since 1991 and utilized its own passports, currency, military, and law enforcement.
Unlike most states in its region, Somaliland has relative security, regular elections, and a degree of political stability.
Last month, Israel appointed Lotem as its first ambassador to Somaliland, after the two governments formally established full diplomatic relations.
Lotem, who was serving as a non-resident economic ambassador to Africa at the time of his appointment, will now shift to work as a non-resident ambassador to Somaliland. He previously served as Israel’s ambassador to Kenya, Uganda, Tanzania, Malawi, and Seychelles, a position he concluded in August.
In his interview, Lotem described the growing bilateral relationship as part of Israel’s broader diplomatic and strategic push across Africa, saying the partnership also sends a wider message of legitimacy and engagement to Muslim-majority countries throughout the region.
“Over the past several years, Israel has invested significant diplomatic effort in strengthening its presence across Africa, an initiative that Foreign Minister Gideon Saar has strongly prioritized, and the results are already becoming visible very quickly,” the diplomat said.
He also pointed to what he described as major untapped potential for economic cooperation, particularly regarding Somaliland’s vast natural resources and minerals sector — including oil, gas, coal, iron, and gold.
“They are extremely interested in partnering with Israel across the entire minerals industry supply chain,” Lotem said, adding that there are also strong prospects for cooperation in energy, medicine, agriculture, education, water management, and communications.
“We hope more countries will come to recognize the strategic value and importance of this relationship,” he continued.
Although no other UN-recognized country has formally recognized Somaliland (Taiwan did so in 2020), several — including the United Kingdom, Ethiopia, Turkey, the United Arab Emirates, Denmark, and Kenya — have maintained liaison offices, allowing them to engage diplomatically and conduct trade and consular activities without full formal recognition.
According to experts, the growing Israel-Somaliland partnership could be a “game changer” for the Jewish state, boosting the country’s ability to counter the Iran-backed, Yemen-based Houthi terrorist group while offering strategic and geographic advantages amid shifting regional power dynamics.
“Somaliland’s significance lies in its geostrategic location and in its willingness — as a stable, moderate, and reliable state in a volatile region — to work closely with Western countries,” argued a report by the Institute for National Security Studies (INSS), a prominent Israeli think tank.
“Somaliland’s territory could serve as a forward base for multiple missions: intelligence monitoring of the Houthis and their armament efforts; logistical support for Yemen’s legitimate government in its war against them; and a platform for direct operations against the Houthis,” it continued.
Somaliland President Abdirahman Mohamed Abdullahi has previously said that the republic would join the Abraham Accords, calling it a step toward regional and global peace and affirming his government’s commitment to building partnerships, boosting mutual prosperity, and promoting stability across the Middle East and Africa.
The strategic partnership comes at a time when Israeli and US officials have warned of rising Islamist terrorist threats across Sub-Saharan Africa, placing the region at the forefront of global concern over jihadist activity.
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‘We Are One Community’: New York University Condemns Swastika Flag Raised Near Campus
Swastika flag raised over New York University this week. Photo: Screenshot
New York University (NYU) on Thursday condemned the raising of a flag containing the swastika near its campus in the Greenwich Village section of New York City, an incident which comes amid a spate of antisemitic hate crimes across the municipality.
“Campus safety responded immediately to remove it, and we are working closely with the NYPD to identify whoever is responsible,” NYU said in a statement after news of the act went viral on social media. “We are one community. We protect each other. And we will not let hate and division find a foothold on our campus.”
Designed to counterfeit NYU’s official purple and white standard, the offensive display featured two swastikas flanking the Star of David in a blue and white color palette representing the state of Israel. Historically, similar illustrations and symbols signal belief in antisemitic conspiracies of Jewish power and control, and in recent years anti-Zionists at NYU have castigated the university’s academic partnerships with Israel, as well as its efforts to combat antisemitism.
Anti-Zionists active in the Students for Justice in Palestine (SJP) organization have alluded to antisemitic conspiracies to criticize Israel’s alliances before. Just last month, SJP’s Duke University chapter posted on social media a political cartoon in which “Zionism” is personified as pig hoisting a Star of David while its arm interlocks with another pig, labeled “US Imperialism,” hoisting the Torch of Liberty.
Historically, depicting Jews as pigs has been done to reduce them to the status of animals and mock the fact that dietary restrictions forbid Jews to eat pork.
The perpetrators of the NYU incident remain at large. The incident comes amid a surge in antisemitic hate crimes across New York City.
Jews have been targeted in the majority of all hate crimes committed in New York City this year, continuing a troubling trend of rising antisemitism following Hamas’s Oct. 7, 2023, massacre across southern Israel.
Over the past couple weeks, there have been multiple incidents of rampant swastika graffiti across the borough of Queens, highlighting the extent of the antisemitism crisis in the city home to the world’s largest Jewish population outside of Israel.
Meanwhile, mobs of anti-Zionist activists have descended on multiple synagogues over the same period to protest Israeli real estate events.
In addressing the swastika flag incident on Thursday, New York City Mayor Zohran Mamdani, who has been accused of doing too little to combat the rise in antisemitism, appeared to acknowledge the Jewish community’s concerns about the intentions of his administration.
“This hateful antisemitic act was meant to spread fear among and intimidate Jewish New Yorkers. It has no place in our city,” he said. “Our administration is committed to fighting antisemitism in all its forms and protecting the safety of Jewish New Yorkers. The NYPD Hate Crime Task Force is investigating this despicable act, and I am confident those responsible will be held accountable.”
Follow Dion J. Pierre @DionJPierre.
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Dan Bilzerian Accused of Inquiring About Assassinating Ben Shapiro, Israeli Officials
Dan Bilzerian arrives at the Fashion Nova x Cardi B Collection Launch Party held at the Hollywood Palladium on May 8, 2019, in Hollywood, Los Angeles, California, United States. Photo: Xavier Collin/Image Press Agency/NurPhoto via Reuters Connect
Two of the loudest online antisemitic voices have accused US congressional candidate Dan Bilzerian of telling them he wanted to assassinate Daily Wire co-founder Ben Shapiro and target Israeli officials.
“The first time I met Dan Bilzerian at his house, he had us put our phones in another room, then asked me how difficult it would be to assassinate Israeli government ministers,” Nick Fuentes posted on social media earlier this month. “Then he invited me to Dubai and Qatar, which I declined. On his way there he was ambushed by the FBI.”
Bilzerian, a social media personality, launched a bid last month to unseat incumbent Republican Rep. Randy Fine in Florida’s 6th Congressional District.
Days later, Israel’s Ministry of Diaspora Affairs and Combating Antisemitism named Bilzerian in a published report as the most influential antisemitic figure in the world.
“To be honest with you, the only real battle in the world today I see worth fighting is f**king exterminating Israel,” Bilzerian said in a recent interview with fellow antisemitic influencer Sneako. “I mean, I would sign up tomorrow and go f**king put boots on the ground and go f**king kill Israelis.”
Lucas Gage, another prominent antisemitic voice on X, replied to Fuentes’ original posting, claiming a comparable experience when visiting Bilzerian.
“HOLY F**K. Nick, I swear to God, he did the same thing to me,” Gage wrote. “He walked me and Jake up to that room with a batting cage. We put our phones on the couch and went up to that secluded room with the big TVs. He asked me about where Ben Shapiro lived and how he could be taken out.”
Fuentes speculated that the visits could have served as some sort of set-up, responding, “This is getting really weird man. I wonder if anyone else has had a similar experience? Seems like his move was to invite all of the prominent JQ influencers to his place in 24/25, maybe the whole thing was like an Epstein-style honeypot. I just thought he was really dumb.”
Bilzerian, who has openly fantasized about murdering Jews, has faced legal controversies in the past.
In 2014, Miami-based model Vanessa Castano filed a $1 million lawsuit against Bilzerian which stated he “violently and intentionally kicked plaintiff in the face while wearing what resembled military boots.” The case was dismissed or otherwise disposed of; Bilzerian faced no criminal charges and insisted on his innocence.
Bilzerian recently referred to Fine, his opponent in the Republican primary, as a “fat Jew.”
