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Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan
(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection.
You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.
After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan.
“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known.
Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994.
But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.
“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.
“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day.
(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)
After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.
“There was only one Israeli bakery in New York — more [of them] should come,” he said.
Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side.
Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”
Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said.
Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah.
Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu.
During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.
His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror.
Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “
“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”
One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.
These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”
Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.”
When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”
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Contributor to Drop Site News Says Israelis Should ‘Be Removed From Our Planet’
Abubaker Abed reporting from Gaza. Photo: Screenshot
Abubaker Abed, a self-described Palestinian journalist and contributor to the far-left news outlet Drop Site News, has come under intense scrutiny following the circulation of social media posts in which he called for the “wiping out” of Israel and said that Israelis “mustn’t feel safe.”
The remarks, which quickly spread across multiple online platforms, have prompted widespread condemnation and renewed skepticism over the credibility and coverage of Drop Site News, a controversial publication fiercely critical of Israel and US foreign policy in the Middle East.
“Wiping out Israel off the planet is not enough revenge. Israelis mustn’t feel safe anymore. Haunt them and go after them where they go. These terrorist parasites must be removed from our planet,” Abed posted on an Instagram story.
Drop Site co-founder Ryan Grim responded to the incident by clarifying that Abed’s comments do not reflect the editorial position or institutional stance of his publication. Grim, a far-left investigative reporter who has repeatedly accused Israel of committing “genocide” in Gaza, did not condemn the statements by Abed.
“We also are never going to police the language of anyone who survived a genocide,” Grim posted on X.
Abed, a social media influencer from Gaza who evacuated to Ireland during the Israel-Hamas war, has previously suggested that attacks on Jewish institutions might be justified if they signal support for Israel.
Following the recent attack on the Temple Beth Israel Synagogue in Michigan, Abed resurfaced a photo from the synagogue featuring an Israel soldier. Abed wrote that the attempted mass casualty event was justified because the assailant defended himself.
“A person is not criminally responsible if they act reasonably to defend themselves against an imminent and unlawful use of force,” Abed wrote in a since-deleted post on X. “Israel murdered his relatives and is illegally bombing and invading his country.”
The FBI said last week that the attack on the largest Jewish temple in Michigan was an “act of terrorism” inspired by Hezbollah, the Iran-backed Lebanese terrorist group committed to Israel’s destruction.
Drop Site, a new media organization which debuted in July 2024, has found itself under immense criticism over its coverage of the Israeli-Palestinian conflict and the broader Middle East. The outlet has consistently characterized Israel as a “genocidal” aggressor stoking chaos and violence throughout the region.
Meanwhile, Drop Site depicts internationally recognized terrorist groups such as Hamas, Hezbollah, and the Houthis in a far more favorable light. Drop Site lead reporter Jeremy Scahill routinely refers to Hamas as “the resistance” and has given softball interviews to Hamas leaders.
Drop Site has also defended the Iranian regime from accusations of terrorism, asserting that Tehran’s goals “center on national sovereignty.” The site contends that Iran has “sought to project influence regionally through allied governments and forces (Hezbollah, Hamas, Houthi, Iraqi Militants, etc.) what’s often called the ‘Axis of Resistance.’”
Some observers have raised alarm bells over the outlet’s growing popularity among establishment mainstream liberals. Ben Rhodes, a former Obama administration official and co-host of the popular “Pod Save America” podcast, has praised the outlet on his social media profile and confirmed he is a subscriber.
Drop Site’s expanding influence does not seem to be confined to left-wing or liberal ideological circles. Right-wing media personality Mike Cernovich contended on X that young conservatives are increasingly reading Drop Site “for Israel news.” Joe Kent, the former director of the US National Counterterrorism Center, over the weekend reposted a Drop Site article pushing Iranian regime propaganda falsely claiming the US was actually trying to kill a downed American airman — just hours before he was dramatically rescued.
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Frankfurt cinema declines to participate in Jewish film festival, spurring backlash
(JTA) — A Frankfurt cinema’s decision not to participate in the local Jewish film festival is spurring allegations of antisemitism, even as its manager says the move was financial.
The Jewish Community of Frankfurt announced last week that the Astor Film Lounge did not wish to host movies during Jewish Film Days this year. The cinema, it said, had cited its workers’ reluctance to staff movies that are part of the biennial festival, as well as concerns about the security required to host Jewish events.
“The decision unequivocally signifies that Jewish life, Jewish people, and a Jewish media presence are no longer welcome at the Astor Film Lounge,” the community said in a statement.
“This line of reasoning is not only disappointing, but sends a devastating societal signal: If Jewish life and Jewish presence are suppressed out of fear of potential reactions, then this effectively amounts to a capitulation to antisemitic pressure,” the statement continued. “The fact that Jewish life can only take place under police protection is already shameful. That this necessity for police protection is now being used as a pretext to completely prevent Jewish events is a scandal.”
But the cinema’s managing director, Tom Flebbe, contested the Jewish Community of Frankfurt’s interpretation of events. In a statement cited in a leading local newspaper, he said the theater had withdrawn this year for economic reasons, as only 40 to 50 guests had come to screenings last year.
Flebbe said a lower-level manager had made unauthorized and inaccurate remarks about security concerns.
“Economic viability is a legitimate and necessary basis for business decisions — regardless of the thematic context of an event,” Flebbe said, adding that other joint projects with the Jewish community will continue as planned.
“The ASTOR Film Lounge MyZeil views Jewish life as a natural and welcome part of this society,” the statement concluded. “The decision against participating in the 2026 Jewish Film Days is not against Jewish people, Jewish culture, or Jewish presence. It is the result of a careful consideration of economic factors. We regret that our reasoning has been interpreted in this way and stand by our decision.”
During the 2024 festival, a half-dozen venues hosted screenings as part of Jewish Film Days. The Astor Film Lounge hosted one screening, of the film “March ’68,” a love story set during the Polish government’s antisemitic campaign following Israel’s Six-Day War.
Film festivals have emerged as a frontier for tensions over Israel and antisemitism. Germany’s largest film festival, the Berlinale, was roiled by tensions this year as its jury head fended off calls to criticize Israel. A major Toronto film festival, meanwhile, ruffled feathers last year by first canceling and then screening a documentary about the Oct. 7 attack on Israel. And a Jewish film festival was canceled in Malmo, Sweden, last year because too few cinemas would agree to show movies for it.
Flebbe’s explanation for why Astor Film Lounge would not participate in this year’s Jewish Film Days did not satisfy everyone who heard it. The Berlin-based German-Jewish Values Initiative, a non-partisan think tank, in an open letter called the economic justification a “mere pretext.”
“To the best of our knowledge, the Jewish Community of Frankfurt was prepared to guarantee a minimum revenue” for the film festival, the letter said. By apparently giving in to “threats and antisemitic pressure,” it added, the cinema has capitulated “to the very forces seeking to drive Jews out of the public sphere.”
The post Frankfurt cinema declines to participate in Jewish film festival, spurring backlash appeared first on The Forward.
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Israeli, Serbian leaders denounce antisemitic statements at Belgrade protest
(JTA) — Israeli and Serbian officials are denouncing antisemitic comments made by demonstrators during a clash between Serbian students and police at a protest last week.
“Death to Vučić and all the Jews around him,” one protester said in a televised interview, referring to Serbian President Aleksandar Vučić. “Long live Serbia.”
The protest last Tuesday marked the latest flashpoint in a series of anti-government protests that have erupted across the country over the past year after 16 people died in an accident at a railway station in November 2024. Hundreds of students participated in the protest, which came as Serbian police searched the offices of the University of Belgrade as part of an investigation into the death of a female student. The school’s leadership claimed that the investigation was an “attack on the university” for its support for the student-led protest movement.
Serbia and Israel first established diplomatic relations in 1948, and Vučić told the Jerusalem Post last year that the country “will always appreciate, respect, and like the Jewish people and Israel.”
Nemanja Starović, the Serbian minister of European integration and the chair of Serbia’s delegation to the International Holocaust Remembrance Alliance, called on the protest leaders to “unambiguously condemn these antisemitic incidents and to immediately remove all antisemitic messages and slogans from university premises.”
“On multiple occasions over the past months, we have warned about the widespread antisemitic ideology within the so-called blockade movement at universities in Serbia,” Starović wrote in a post on X. “Ignoring this dangerous threat has allowed it to escalate into open calls for murder, which now appear as a logical and inevitable outcome.”
The Israeli Foreign Ministry condemned the demonstrator’s comments in a post on X.
“Israel strongly condemns the reprehensible antisemitic calls made yesterday in Belgrade,” the post read. “Israel appreciates the Serbian government’s immediate condemnation of these calls and its firm and consistent stance in the fight against antisemitism.”
Efraim Zuroff, the director of the Israel Office and Eastern European Affairs for the Simon Wiesenthal Center in Jerusalem, also condemned the antisemitic rhetoric in a Times of Israel op-ed.
“One gets the impression that this is a politically motivated to harm President Aleksandar Vučić, who has close ties with the State of Israel, key Jewish organizations such as AIPAC and the Serbian Jewish community,” Zuroff wrote. “That is completely unacceptable! If these things are not stopped, they will end up in dangerous violence, and therefore cannot be ignored.”
The controversy over the protest comes as antisemitism has surged in Europe in recent years. Last September, Serbia arrested 11 individuals accused of perpetrating hate-motivated acts in France and Germany, including throwing green paint on the Holocaust Museum, several synagogues and a Jewish restaurant in Paris.
The post Israeli, Serbian leaders denounce antisemitic statements at Belgrade protest appeared first on The Forward.