Connect with us

Uncategorized

Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan

(New York Jewish Week) — In a city where love of babka borders on a religion, Adir Michaeli, founder of Michaeli Bakery, is the (you’ll pardon the expression) high priest of the confection. 

You may not know his name, but if you love good babka, you probably know his product. Michaeli, 39, was once the pastry department manager and head pastry chef of Lechamim Bakery in Tel Aviv; there, Michaeli told the New York Jewish Week, he spent two years perfecting the babka recipe. When Lechamim founder Uri Scheft wanted to expand to the United States, he tapped Michaeli to help open Lechamim’s American cousin, Breads Bakery, in New York. Since opening in 2013, Breads has since become the gold standard for babka in New York.

After three years with Breads — which has since expanded to five locations in the city — Michaeli left the company to start his own business, which he said was a dream of his. Now, after a fitful start due to COVID, Michaeli Bakery has developed its own devoted following at two locations in Manhattan. 

“People love these pastries,” said Michaeli, referring to New Yorkers’ embrace of the babka, rugelach and bourekas for which Breads, and now Michaeli, has become known. 

Of course, it’s not like New Yorkers were suffering from a lack of babka prior to either bakery’s arrival. Lots of bakeries, notably Green’s Bakery of Brooklyn, had been making and selling the gooey, yeasted cake for decades. Local New York comedian Jerry Seinfeld even devoted an episode of his eponymous show to the sweet treat back in 1994

But Breads brought a babka to New York unlike anything that New Yorkers had ever tasted before. It was made with a laminated dough, similar to croissants, and it was at once light, fluffy and rich, layered with butter, stuffed with Nutella and chocolate chunks, and glazed with a simple syrup. A couple of months after Breads opened on East 16th St. near Union Square in 2013, New York magazine food writers Robin Raisfeld and Rob Patronite anointed Breads’ babka as the best in the city.

“The business went boom!” Michaeli told the New York Jewish Week. Almost overnight, Breads went from a virtually unknown purveyor of Israeli pastries to an essential stop on the tourist food trail.  

“Everyone starts to come and take pictures with the babka,” said Michaeli. During their first Rosh Hashanah, not long after the New York magazine article appeared, Michaeli said the bakery sold 3,000 loaves of babka in a single day. 

(Co-founder Scheft left Breads in 2021 and now runs Bakey, a Boston bakery. As for Breads’ current ownership, a spokesperson said that Michaeli “had nothing to do with the creation of Breads Bakery’s Babka.”)

After leaving Breads, Michaeli considered opening up a bakery in Tel Aviv and briefly returned there, but, assessing the competition, he soon realized that his future was in New York.

“There was only one Israeli bakery in New York — more [of them] should come,” he said. 

Living on the Upper West Side while working on his business plan and meeting with potential investors, Michaeli did some baking for Anat Sror, an Israeli-born caterer and owner of Cafe Petisco, a now-closed restaurant on the Lower East Side. 

Sror knew that Michaeli wanted to start his own bakery, and though she had never invested in anybody before, she decided to back Michaeli. “He’s very talented, very passionate, and he knew exactly what he wanted to do,” said Sror. “He had a great business plan. Plus, we had worked together so I knew exactly what he is capable of. I felt it was a good risk to take.”

Sror helped Michaeli find a storefront not too far from Cafe Petisco. They both agreed it was not an ideal location, but it was within their budget. “We trusted that once people try his stuff and get to know the bakery, things will be easier,” Sror said. 

Michaeli Bakery opened on Division St. on the Lower East Side in May 2019. Conceived as an “Israeli patisserie,” it sold pastries, cookies, cakes, cream cakes, cheesecakes, sandwiches and, on Fridays, challah. 

Less than a year later, however, just as the bakery was developing a name for itself, the COVID-19 pandemic brought the city to its knees. As New Yorkers stayed home or left the city altogether, Sror shut her restaurant and catering concern. Meanwhile, Michaeli streamlined his bakery’s offerings, focusing on babka, rugelach and bourekas, dropping the sandwiches and cakes on his original menu. 

During the long months of the pandemic, Michaeli said he worked round the clock, keeping the business open seven days a week and working as the establishment’s baker, barista and manager. On the bright side? “It gave me the flexibility to build the business over time,” he said.

His efforts paid off: Less than three years later, in March 2022, Michaeli and Sror opened a second location on East 90th St. and First Ave. “The decision to open on the Upper East Side was because customers kept saying it was too far to come to the Lower East Side,” said Sror. 

Sensing “the vibe” uptown, according to Michaeli, he decided to make the bakery kosher. “My integrity is that if I’m kosher, I’m kosher,” he said, referring to his decision to have kosher supervision for both bakeries, and to close them on Saturdays and early on Fridays. “Uptown Sunday is super busy, we need the reset of Saturday. “ 

“My vision is that I do the best that I can,” he added. “Everyone on the team is the same. Every day should be 100%. There is no 99%. This is the DNA of the place.”

One loyal customer, art consultant Andrea Meislin, raves about the “chocolate-y, gooey and decadent” babka at Michaeli, what Meislin describes as “babka to die for.” In addition to the chocolate babka, Michaeli makes a vegan chocolate babka, cheese and cherry babka and halvah babka. His Galil bourekas, made with goat cheese, onion and za’atar, are very popular, too.

These days, the biggest challenge Michaeli faces, he said, is dealing with the enormous demand the holidays bring. “For Hanukkah, I sent the manager out to the line on the street, to say that we are sorry. We can’t catch up with demand,” said Michaeli. “We told customers [on line] to go away. It was horrible. It is a problem I am trying to solve.”

Moving forward, Sror is optimistic that the bakery will expand: “It will either be another location, perhaps on the Upper West Side, or we are thinking about making a bigger location to be able to produce a bit more,” she said. Sror hopes Michaeli will be able to expand his menu, perhaps by adding his classic, light Israeli cheesecakes, what Michaeli calls “Grandma Cheesecake.” 

When asked what differentiates Michaeli’s baked goods from Breads’ or other bakeries’, the baker refused to compare, stating that he just aims to do the best he can, all the time. “If someone says this is better than this or that, I really don’t care,” says Michaeli. “There is no competition. This is what we do.”


The post Adir Michaeli, maestro of the babka, bakes his way into the heart of Manhattan appeared first on Jewish Telegraphic Agency.

Continue Reading

Uncategorized

The cafe as a refuge of Jewish culture

די ייִדישע ליטעראַטור האָט אַ היפּשע צאָל בולטע אימאַזשן פֿון קאַפֿע־הײַזער: מנחם–מענדלס שילדערונג פֿון „קאַפֿע פֿאַנקאָני‟ אין אָדעס; די ניו־יאָרקער „קיביזאַרנע‟ און „קאַפֿע–ראָיאַל‟ אױפֿן איסט–סײַד.

אָפֿט לײענט מען די דאָזיקע באַשרײַבונגען װי טשיקאַװע עפּיזאָדן, אָבער אין דער אמתן איז דאָס קאַװע־הױז געװען אַ װיכטיקע קולטורעלע אינסטיטוציע, בפֿרט ערבֿ דער צװײטער װעלט־מלחמה. דאָס בוך פֿון פּראָפֿעסאָר שחר פּינסקער, ”A Rich Brew“ [אַ גוט געקאָכטע קאַווע] האָט אַן אַמביציעזן אונטערקעפּל: „װי אַזױ די קאַפֿע־הײַזער האָבן געשאַפֿן די מאָדערנע ייִדישע קולטור‟. װען מען לײענט איבער דעם װאָגיקן באַנד זעט מען בפֿירוש, אַז די קאַפֿע־הײַזער אין אײראָפּע, אַמעריקע און ארץ־ישׂראל זײַנען געװען זײער אַ פּראָדוקטיװ אָרט, װוּ מען האָט געשריבן, געלײענט, געשמועסט און אַ סך זיך געאַמפּערט װעגן דער מאָדערנער ייִדישער קולטור.

די ליבע־געשיכטע צװישן ייִדן און קאַפֿע־הײַזער הײבט זיך אָן אין בערלין אינעם אַכצנטן יאָרהונדערט. „דאָס געלערנטע קאַפֿע־הױז‟ איז געװען אַ נײַער לאָקאַל, װוּ די בערלינער אינטעליגענץ האָט זיך געקאָנט טרעפֿן, לײענען צײַטונגען, שפּילן שאַך און שמועסן. צװישן די אַרײַנגײער אין דעם קאַפֿע־הױז איז געװען משה מענדלסאָן, דער „פֿאָטער‟ פֿון דער בערלינער השׂכּלה. קאַװע איז געװען כּשר און דאָס קאַפֿע־הױז האָט ניט געהאַט קײן קריסטלעכן טעם. דװקא דאָ האָט מענדלסאָן פֿאַרטראַכט זײַנע פּובליקאַציעס, װאָס זײַנען געװאָרן די בימה פֿאַר זײַנע משׂכּילישע אידעען.

די בלי־תּקופֿה פֿון ייִדישע קאַפֿעען האָט געדױערט פֿון סוף-19טן יאָרהונדערט ביזן חורבן. פּינסקער פֿירט דעם לײענער אױף אַ רײַזע איבער די װיכטיקסטע צענטערס פֿון דער מאָדערנער ייִדישער קולטור: אָדעס, װאַרשע, װין, בערלין, ניו–יאָרק און תּל־אָבֿיבֿ. ער האָט באַאַרבעט אַ ריזיקן מאַטעריאַל פֿון פֿאַרשידנאַרטיקע מקורים און אים מגולגל געװען אין אַ פֿאַרכאַפּנדיקער לעקטור. דאָס דאָזיקע בוך װעט זײַן סײַ ניצלעך פֿאַר די פּראָפֿעסיאָנעלע פֿאָרשער פֿון ייִדישער און העברעיִשער קולטור און ליטעראַטור, סײַ אינטערעסאַנט פֿאַרן ברײטן עולם.

דער װאַרשעװער „פֿאַראײן פֿון ייִדישע ליטעראַטן און זשורנאַליסטן‟ אױף טלאָמאַצקע 13 איז געװען דער סאַמע באַרימטסטער ייִדישער ליטעראַרישער קלוב, באַשריבן אין צענדליקער זכרונות און בעלעטריסטישע װערק. אָבער דאָס איז ניט געװען דאָס ערשטע ייִדישע קאַפֿע־הױז אין װאַרשע. קאַפֿעען זײַנען געװאָרן פּאָפּולער אינעם אָנהײב צװאַנציקסטן יאָרהונדערט, װען װאַרשע איז געװאָרן אַ מאַגנעט פֿאַר אָרעמע יונגע אינטעליגענטן, און בפֿרט ליטװאַקעס. אײניקע פֿון זײ האָבן געחלומט װעגן אַ ליטעראַרישער קאַריערע אױף ייִדיש אָדער העברעיִש. זײ האָבן זיך געפֿילט הײמיש בײַ יחזקאל קאָטיקן, דעם מחבר פֿון באַרימטע זכרונות װעגן דעם ייִדישן לעבן אין רוסלאַנד אינעם נײַצנטן יאָרהונדערט. מען פֿלעגט דאָ זיצן שעהען לאַנג און לײענען צײַטונגען, שמועסן װעגן ליטעראַטור און פּאָליטיק און אַפֿילו פֿירן געשעפֿטן. דערצו נאָך זײַנען די קאַפֿע–הײַזער װינטערצײַט געװען װאַרעם, װאָס איז אױך געװען װיכטיק פֿאַר די אָרעמע באַזוכער.

אָן װאַרשעװער קאַפֿעען, און על–אחת–כּמה–וכמה אָן דעם שרײַבערקלוב אױף טלאָמאַצקע 13, װאָלט די ייִדישע ליטעראַטור אַװדאי געװען אָרעמער און שיטערער. פּינסקערס בוך איז װי אַ מין ייִדישע ליטעראַטור־געשיכטע, װאָס באַטראַכט די טעמע פֿונעם שטאַנדפּונקט פֿון קאַפֿע־טישן. די װאַרשעװער קאַפֿעען זײַנען געװען װיכטיק ניט נאָר פֿאַר „ייִדישע‟ ייִדן, נאָר אױך פֿאַר אַזעלכע, װאָס האָבן געשריבן אױף פּױליש, װי יוליאַן טובֿים אָדער אַנטאָני סלאָנימסקי.

דער עפּילאָג פֿון דער װאַרשעװער ייִדישער קאַפֿע־קולטור האָט זיך אױסגעשפּילט אינעם געטאָ, װוּ עס זײַנען אױך געװען עטלעכע קאַפֿעען: „דער געטאָ־קאַפֿע איז אַ קאָמפּליצירטער אָרט פֿון קאָלאַבאָראַציע, קולטורעלן לעבן, קאָמערץ און עליטיזם,‟ שליסט פּינסקער זײַן קאַפּיטל װעגן װאַרשע.

אין װין און בערלין זײַנען געצײלטע קאַפֿעען געװאָרן אַ מקום־מקלט פֿאַר ייִדישע אימיגראַנטן און פּליטים, װאָס זײַנען לרובֿ געקומען נאָך דער ערשטער װעלט־מלחמה. די דאָזיקע דײַטשיש–רעדנדיקע הױפּטשטעט האָבן צו יענער צײַט שױן געהאַט פֿאַרמאָגט אַ רײַכע קולטור פֿון ליטעראַרישע און קינסטלערישע קאַפֿעען. בײַ אַ סך ייִדישע ליטעראַטן זײַנען די קאַפֿעען געװאָרן „סטאַנציעס אױף דעם טראַנס־נאַציאָנאַלן זײַדן־װעג‟ פֿון עמיגראַציע, װאָס האָט זײ סוף־כּל–סוף געבראַכט קײן אַמעריקע אָדער ישׂראל. דערבײַ האָבן זײ מיטגעבראַכט שטיקלעך פֿון דער דאָזיקער קולטור מעבֿר־לים, קײן ניו־יאָרק און תּל־אָבֿיבֿ. די ניו־יאָרקער קאַפֿעען װערן געשילדערט אין דער אַמעריקאַנער ייִדישער ליטעראַטור, װי למשל „שלומס קאַפֿע‟ אין דוד איגנאַטאָװס ראָמאַן „אין קעסלגרוב‟. איגנאַטאָװ שילדערט דעם דאָזיקן לאָקאַל װי אַן „אָרט פֿון קאָנפֿראָנטאַציע צװישן פֿאַרשידענע השׂגות װעגן דער ייִדישער ליטעראַטור‟. ניט װײניק הײסע סיכסוכים האָט מען דאָ געפֿירט אױך װעגן דער ראַדיקאַלער פּאָליטיק.

צום שלוס שרײַבט פּינסקער: „די שטאָטישע קאַפֿעען האָבן געדינט ניט נאָר װי צענטערס פֿון מיגראַנטישע קולטורעלע נעצװערק, אָבער אױך װי אַ מקום–מקלט פֿאַר הײמלאָזע מענטשן, פֿאַר קאָסמאָפּאָליטישער פֿילשפּראַכיקײט, װאָס איז געװען אין געפֿאַר פֿון צעשטערונג מצד די נאַציאָנאַליסטישע אידעאָלאָגיעס.‟ אָבער הײַנט, איז פּינסקער משער, שפּילן די קאַפֿען מער נישט אַזאַ חשובֿע קולטורעלע ראָלע. „פֿײסבוק‟ און אַנדערע װירטועלע לאָקאַלן האָבן איצט פֿאַרנומען זײער אָרט.

The post The cafe as a refuge of Jewish culture appeared first on The Forward.

Continue Reading

Uncategorized

Iran Loses Contact With Palestinian Terror Proxies Amid US-Israel Strikes: Report

Smoke rises following an explosion, after Israel and the US launched strikes on Iran, in Tehran, Iran, March 3, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS

The Israeli-American offensive targeting Iran’s military and security apparatus has led to a loss of communications between the Iranian regime and its Palestinian terrorist proxies, according to a new report.

Palestinian factions both in and outside of Gaza, especially Hamas and Islamic Jihad, have lost contact with Iran’s Islamic Revolutionary Guard Corps (IRGC) since the US and Israel began launching large-scale strikes against Iran this past weekend, the Arabic newspaper Asharq Al-Awsat reported on Tuesday.

It remains unclear whether the IRGC officials responsible for dealing with the Palestinian terrorist groups were killed in the strikes or are operating with special safety measures. However, sources told Asharq Al-Awsat that the Iranian commanders conveyed messages in different ways during last June’s 12-day war with Israel, indicating a disruption in reliable communication channels during the current conflict.

The US and Israel have killed dozens of top Iranian officials over the past few days of military action.

“Normally, messages are transmitted in encrypted ways, either electronically or in other ways. Since the beginning of this war, no messages have been received,” the Palestinian sources said.

Iran has long supported and expanded its regional network by providing financial and military assistance to its terrorist proxy groups, including the Houthis in Yemen, Hamas and Islamic Jihad in Gaza, and Hezbollah in Lebanon, among others.

Palestinian factions — particularly Palestinian Islamic Jihad and smaller groups — have been facing a severe financial crisis for months amid a sharp decline in Iranian support, as Tehran grapples with mounting international sanctions and domestic crises that have constrained its ability to sustain funding, arming, and training for its terrorist networks.

Even prior to the Israeli-American strikes, Palestinian sources told Asharq Al-Awsat that they feared “the collapse of the Iranian regime, which would mean the end of support without return.”

The consequences are expected to be significant but less severe for Hamas, which has been ramping up efforts to rebuild its military capabilities and maintain tight control inside the Gaza Strip through a brutal crackdown on internal opposition, reflecting its broader network of support compared with Islamic Jihad and other smaller factions that remain heavily dependent on Iranian backing.

The Israeli military said on Monday night that it killed Islamic Jihad’s commander in Lebanon, describing the operation as a major blow to the Iran-backed terrorist group’s capabilities. Israel struck multiple targets in Lebanon after Hezbollah launched rockets into Israel in support of Iran.

Continue Reading

Uncategorized

Support for Israel, Trump Gaza Peace Plan Remains High Among US Voters, New Poll Finds

Pro-Israel rally in Times Square, New York City, US, Oct. 8, 2023. Photo: REUTERS/Jeenah Moon

A new national survey suggests that American support for Israel remains resilient overall but with notable generational divides that could shape the future political landscape.

According to the February 2026 Harvard CAPS / Harris Poll, strong majorities of US registered voters back policies aligned with Israel’s security posture and express approval of President Donald Trump’s handling of the conflict in Gaza. At the same time, the data shows that support for Israel fluctuates significantly depending on age.

Notably, the survey was conducted last week on Wednesday and Thursday, just before the US and Israel launched their military campaign against Iran over the weekend.

Among respondents, 73 percent of voters say they support Trump’s Gaza deal framework. The proposal, aimed at restructuring governance and stabilizing post-war conditions in Gaza, commands bipartisan backing in the poll’s toplines.

The plan calls for the dismantling of Hamas’s military and political control, the establishment of an interim administrative authority backed by regional Arab partners, and a major internationally funded reconstruction effort. Trump has also emphasized expanding normalization between Israel and Arab states, building on the Abraham Accords, as a cornerstone of long-term stability, while maintaining Israel’s security oversight during a transitional period.

Voters appear to prioritize stability and deterrence, responding favorably to an approach framed around preventing Hamas from reasserting control and reinforcing Israel’s long-term security.

The poll shows that a clear majority of Americans continue to side with Israel over Hamas and support Israel’s right to defend itself. However, support levels vary considerably by age group.

Older voters, particularly those over 55, show the strongest pro-Israel sentiment, with large majorities backing Israel’s military actions and expressing sympathy with Israel over the Palestinians. Voters between 35 and 54 also lean pro-Israel, though by narrower margins.

The sharpest contrast appears among younger voters. Americans under 35 remain more divided, with significantly lower levels of sympathy toward Israel and greater skepticism about its military campaign in Gaza. While even in this group Israel retains meaningful support, the margins are slimmer and opposition more vocal.

The generational gap reflects broader cultural and media consumption differences, as well as the impact of campus activism and social media narratives. Yet the topline remains clear: despite softness among younger voters, Israel continues to command majority support nationwide.

Further, strong and stable majorities support Israel over the Hamas terrorist group. According to the survey, 71 percent of Americans support Israel over Hamas. However, support for Israel heavily fractures along age lines. Per the poll, 82 percent of those over 55 years old support Israel, compared to only 62 percent between the ages 35-44. However, a striking 58 percent of those between the ages 18-24 support Hamas over Israel, indicating a groundswell of backing for a foreign terrorist organization among American youth. 

In the nearly two-and-a-half years following the Hamas-led Oct. 7, 2023, massacre across southern Israel, support for the Jewish state has seen significant declines across political and age lines in the US. Younger Americans, particularly, have largely turned against Israel. The increasingly tense relationship between Israel and US voters has become a flashpoint in Democratic primaries, with liberal political hopefuls increasingly vowing not to accept support from the American Israel Public Affairs Committee (AIPAC), the preeminent pro-Israel lobbying group in the US. 

The February poll was conducted among 1,999 registered voters, with a margin of error of ±2 percentage points.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News