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Alarmed by their country’s political direction, more Israelis are seeking to move abroad
TEL AVIV (JTA) — When Daniel Schleider and his wife, Lior, leave Israel next month, it will be for good — and with a heavy heart.
“I have no doubt I will have tears in my eyes the whole flight.” said Schleider, who was born in Mexico and lived in Israel for a time as a child before returning on his own at 18. Describing himself as “deeply Zionist,” he served in a combat unit in the Israeli army, married an Israeli woman and built a career in an Israeli company.
Yet as Prime Minister Benjamin Netanyahu returned to power, assembled a coalition that includes far-right parties and started pushing changes that would erode hallmarks of Israeli democracy, Schleider found himself booking plane tickets and locating an apartment in Barcelona. Spain’s language and low cost of living made the city a good fit, he said, but the real attraction was living in a place where he wouldn’t constantly have to face down the ways that Israel is changing.
Israel’s strength over its 75 years, Schleider said, is “the economy we built by selling our brains.… And yet, in less than half a year, we’ve managed to destroy all that.”
Schleider has been joining the sweeping protests that have taken root across the country in response to the new right-wing government and its effort to strip the Israeli judiciary of much of its power and independence. But while he considered recommitting to his country and fighting the changes rather than fleeing over them, he also accepts the government’s argument that most Israelis voted for something he doesn’t believe in.
Daniel Schleider and his wife Lior are leaving Israel for Barcelona because of the political instability in their country. (Courtesy Schleider)
“I have a lot of internal conflict,” he said about the protests. “Who am I to fight against what the majority has accepted?”
Schleider is far from alone in seeking to leave Israel this year. While Israelis have always moved abroad for various reasons, including business opportunities or to gain experience in particular fields, the pace of planned departures appears to be picking up. No longer considered a form of social betrayal, emigration — known in Hebrew as yerida, meaning descent — is on the table for a wide swath of Israelis right now.
Many of the people weighing emigration were already thinking about it but were catalyzed by the new government, according to accounts from dozens of people in various stages of emigration and of organizations that seek to aid them.
“I’ve already been on the fence for a few years — not in terms of leaving Israel but in terms of relocating for something new,” said Schleider.
“But in the past year, with all the craziness and everything, I realized where the country was going. And after the recent elections, my wife — who had been unconvinced — was the one who took the step and said now she understood where the public is going and what life is going to be like in the country. You could call it the straw that broke the camel’s back,” he said.
“And then when the whole issue of the [judicial] revolution started, we just decided not to wait and to do it immediately.”
Ocean Relocation, which assists people with both immigration to and emigration from Israel, has received more than 100 inquiries a day from people looking to leave since Justice Minister Yariv Levin first presented his proposal for judicial reform back in January. That’s four times the rate of inquiries the organization received last year, according to senior manager Shay Obazanek.
“Never in history has there been this level of demand,” Obazanek said, citing the company’s 80 years’ experience as the “barometer” of movement in and out the country.
Shlomit Drenger, who leads Ocean Relocation’s business development, said those looking to leave come from all walks of life. They include families pushed to leave by the political situation; those investing in real estate abroad as a future shelter, if needed; and Israelis who can work remotely and are worried about the country’s upheaval. Economics are also a concern: With foreign investors issuing dire warnings about Israel’s economy if the judicial reforms go through, companies wary to invest in the country and the shekel already weakening, it could grow more expensive to leave in the future.
The most common destination for the new departures, Drenger said, is Europe, representing representing 70% of moves, compared to 40% in the recent past. Europe’s draws include its convenient time zones, quality-of-life indices, and chiefly, the relative ease in recent years of obtaining foreign passports in countries such as Portugal, Poland and even Morocco. Many Israelis have roots in those countries and are or have been entitled to citizenship today because their family members were forced to leave under duress during the Holocaust or the Spanish Inquisition.
Israelis protesting against the government’s controversial judicial reform bill block the main road leading to the departures area of Ben Gurion Airport near Tel Aviv on March 9, 2023. (Ahmad Gharabli/AFP via Getty Images)
On the other hand, Drenger said, emigration to the United States, where the vast majority of the 1 million Israeli citizens abroad live, has declined significantly. The United States is known for its tough immigration laws and high cost of living in areas with large Israeli and Jewish communities, and even people who have no rights to a foreign passport have an easier time obtaining residency rights in Europe than the United States.
Some Israelis aren’t picking anywhere in particular before leaving. Ofer Stern, 40, quit his job as a tech developer, left Israel and is now traveling around the world before deciding where to settle.
“We’re living in a democracy and that democracy is dependent on demography and I can’t fight it,” he said, alluding to the fact that Orthodox Jews, who tend to be right wing, are the fastest-growing segment of the Israeli population. “The country that I love and that I’ve always loved will not be here in 10 years. Instead, it will be a country that is suited to other people, but not for me.”
While others have already started their emigration process, American-born Marni Mandell, a mother of two living in Tel Aviv, is still on the fence. Her greatest fear is that judicial reforms could open the door to significant changes in civil rights protections — and in so doing break her contract with the country she chose.
“If this so-called ‘reform’ is enacted, which is really tantamount to a coup, it’s hard to imagine that I want my children to grow up to fight in an army whose particularism outweighs the basic human rights that are so fundamental to my values,” Mandell said.
Most people who look into emigrating for political reasons do not end up doing so. In the weeks leading up to the United States’ 2020 presidential election, inquiries to law firms specializing in helping Americans move abroad saw a sharp uptick in inquiries — many of them from Jews fearful about a second Trump administration after then-President Donald Trump declined to unequivocally condemn white supremacists. When President Joe Biden was elected, they largely called off the alarm.
The Trump scenario is not analogous with the Israeli one for several reasons, starting with the fact that the Israelis are responding to an elected government’s policy decisions, not just the prospect of an election result. What’s more, U.S. law contains safeguards designed to prevent any single party or leader from gaining absolute power. Israel has fewer of those safeguards, and many of those appear threatened if the government’s proposals go through.
Casandra Larenas had long courted the idea of moving overseas. “As a childfree person, Israel doesn’t have much to offer and is a really expensive country. I’ve traveled around so I know the quality of life I can reach abroad,” she said. But she said she had always batted away the idea: “I’m still Jewish and my family are still here.”
Clockwise from upper left: Benjamin-Michael Aronov, Casandra Larenas and Ofer Stern are all leaving Israel because of political unrest there. (All photos courtesy)
That all changed with the judicial overhaul, she said. While not against the idea of a reform per se, Laranes is firmly opposed to the way it is being carried out, saying it totally disregards the millions of people on the other side. Chilean-born, Laranes grew up under Augusto Pinochet’s military dictatorship.
“I still remember [it] and I don’t want something like that again,” said Larenas, who has purchased a plane ticket for later this spring and plans to take up residency abroad — though she said she would maintain her citizenship and hoped to return one day.
The departure of liberal and moderate Israelis could have implications on Israel’s political future. Israel does not permit its citizens to vote absentee, meaning that anyone who leaves the country must incur costly, potentially frequent travel to participate in elections — or cede political input altogether.
Benjamin-Michael Aronov, who grew up with Russian parents in the United States, said he was taken aback by how frequently Israelis express shock that he moved to Israel in the first place. “The No. 1 question I get from Israelis is, ‘Why would you move here from the U.S.? We’re all trying to get out of here. There’s no future here.’”
He said he had come to realize that they were right.
“I thought the warnings were something that would truly impact our children or grandchildren but that our lifetime would be spent in an Israeli high-tech, secular golden era. But I’m realizing the longevity of Tel Aviv’s bubble of beaches and parties and crazy-smart, secular people changing the world with technology is maybe even more a fantasy now than when Herzl dreamt it,” Aronov said. “I found my perfect home, a Jewish home, sadly being undone by Jews.”
Not everyone choosing to jump ship is ideologically aligned with the protest movement. Amir Cohen, who asked to use a pseudonym because he has not informed his employers of his plans yet, is a computer science lecturer at Ariel University in the West Bank who voted in the last election for the Otzma Yehudit party chaired by far-right provocateur Itamar Ben-Gvir. Cohen was willing to put aside his ideological differences with the hared Orthodox parties if it meant achieving political stability — but was soon disillusioned.
“None of it is working. And now we’re on our way to civil war, it’s that simple. I figured, ‘I don’t need this nonsense, there are plenty of places in the world for me to go,’” he said.
Thousands of Israeli protesters rally against the Israeli goverment’s judicial overhaul bills in Tel Aviv, March 4, 2023. (Gili Yaari Flash90)
Cohen stuck with the country after one of his brothers was killed in the 2014 Gaza War. Now, he said, his other brothers have recently followed his lead and applied for Hungarian passports in an effort to find a way to move abroad permanently.
“I’m not alone,” he said. “Most of my friends and family feel the same way.”
Others still, like Omer Mizrahi, view themselves as apolitical. A contractor from Jerusalem, Mizrahi, 27, headed to San Diego, California, a month ago as a result of the reform. Mizrahi, who eschewed casting a vote in the last election, expressed a less common impetus for leaving: actual fear for his life. Mizrahi described sitting in traffic jams in Jerusalem and realizing that if a terror attack were to unfold — “and let’s be honest, there are at least one or two every week” — he wouldn’t be able to escape in time because he was caught in a gridlock. “Our politicians can’t do anything about it because they’re too embroiled in a war of egos.”
Now 7,500 miles away, Mizrahi says he feels like he’s finally living life. “I sit in traffic now and I’m happy as a clam. Everything’s calm.”
Back in Israel, Schleider is making his final preparations for leaving, advertising his Tesla for sale on Facebook this week. He remains hopeful that the massive anti-government protests will make a difference. In the meantime, though, his one-way ticket is scheduled for April 14.
“I dream of coming back, but I don’t know that it will ever happen,” he said. “We made a decision that was self-serving, but that doesn’t mean we’re any less Zionist.”
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Memoir of child of Holocaust survivors takes riveting twists
Book Review by Julie Kirsh (former Sun Media News Research Director)
Exclusive to The Jewish Post
“We used to Dream of Freedom, A Memoir of Family, the Holocaust, and the Stories We Don’t Tell”
By Sam Chaiton (Dundurn Press) 2024
Sam Chaiton’s memoir of growing up with Holocaust survivor parents in downtown Toronto in the 1950s is a compelling read.
Jeanne Beker, a well known Toronto fashion writer, mentions in her praise for “We used to Dream of Freedom” that her survivor parents talked incessantly about their war experiences.
My own parents, both survivors, would drop tidbits of their stories now and again. I learned to be watchful and vigilant for these rare moments of revelation. However, questioning my parents about the Holocaust, would cause them pain. I knew when to stand down.
In his memoir, Sam Chaiton tells the reader that his parents chose to remain completely silent about their wartime experiences. Poignantly their son was left with a silence that he interpreted as huge empty sound. Although the son could understand some Yiddish, his parents turned to Polish in order to keep the “kinder safe”. Outright denial of illness and death was part of his parents’ way of coping.
Born in the 1950s on Palmerston Boulevard in downtown Toronto, Chaiton paints a vivid picture of his youth as the middle son of five boys. He describes the mayhem of a household of barked orders and punishment by his father’s belt. His mother, as with many other survivors, was obsessed with eating and food. Chaiton learned early that rejecting his controlling mother’s food was one of his few weapons. “It’s hard not to do what a Holocaust survivor wants you to”, he says. Chaiton had to stare down two parents both with tattoos.
Dance proved to be a saving grace for Chaiton. On the dance floor, with a partner, the gates of happiness and permission to be oneself, opened. The Toronto Dance Theatre in Yorkville was a salvation and home for Chaiton. Also important to Chaiton was a family – not his troubled blood family but a chosen one – a commune.
In 1973, after a sojourn in New York, Chaiton decided that he was not a performance dancer. Back in Toronto as he pointedly danced with his mother at his brother’s wedding, she told him that he was her favourite child, imposing “the psychological damage that parental favouritism caused”.
Living in a commune with a chosen family afforded Chaiton the freedom to dig deep into his psyche, face his traumatic upbringing and tear down the rigid rules of society and the biological family. At a certain point, for reasons he explains in the book, Chaiton made the decision to vanish from the lives of his parents and brothers.
In 1980 the commune took up the cause of the injustice and illegal jailing of Rubin “Hurricane” Carter. Carter had been exonerated, released from prison and then reconvicted and sent back to prison.
In hindsight Chaiton wonders if his disengagement from his family caused them the same wounds and feelings of emptiness that Carter had to face when he was reincarcerated.
In 1985 while sitting in a New Jersey prison yard with friends and Carter, Chaiton had the riveting vision that he was in a concentration camp, “on a mission to liberate (his) parents – the dream of every Holocaust survivor’s child.”
In the summer of 1985, Chaiton received the news from Toronto that his parents were involved in a fatal car accident. Only after his mother’s death, was Chaiton able to acknowledge that in spite of her smothering, she gave him a sense of self worth and strength.
In 1988 Chaiton co-wrote the story of freeing Carter. One of his brothers saw him on a news broadcast, contacted him and the 20-year silence between Chaiton and his blood family was over.
Riding on the coattails of the successful release of Carter, Chaiton and some friends established an organization that continues to exist today. Innocence Canada has helped wrongfully convicted people like Guy Paul Morin, David Milgaard and Steven Truscott.
In chapter 16, entitled Wierzbnik, Chaiton finally learns about his father’s testimony published in a book, “Remembering Survival”, by a university professor. Reading about his father’s history helped Chaiton to understand the damage done to survivors, his parents’ trauma and why the home that they created for their sons after the war was so fraught.
Chaiton remarks on the interconnectedness of learning about the sufferings of his parents, his own personal struggles and the gift his father left him of being able to tell his own story.
Sam Chaiton’s profound memoir took courage and brutal honesty to write.
His book teaches that the legacy left by Holocaust survivors, along with a deep sadness, is the innate need of the children to persevere and find their own path of survival and growth.
Obituaries
CAROL SLATER (née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kit, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison, Thom and Emeline, Max, Ilai, Emanuelle and Eli. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Livestream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Publish Date: Nov 9, 2024
CAROL SLATER
(née GENSER)
With great courage on Wednesday, November 6, 2024, surrounded by her family.
Treasured daughter of the late Esther and the late Percy. Beloved wife of Ron for 69 years. Loving mother and mother-in-law of Charles and Dina Slater, Erin and Joe Battat, Adam and Kitt, Claudia and the late David. Cherished grandmother of Zach, Robert and Hydi, Ben and Martha, Liam and Addison. Proud great-grandmother of Rafael, Lily, Maya, and Jojo. Special sister and sister-in-law of David and Joan Genser, Roberta and Mayer Lawee; and sister-in-law of Joel and Sheila Slater. Greatly missed by her nieces, nephews, family, friends and by all who knew her.
The family would like to thank Drs. Shamy, Lipes, Chang, the doctors, nurses and staff at the Jewish General Hospital Palliative Care Unit as well as DeyDey, Linette and everyone who took such wonderful care of our Mom.
Funeral service from Paperman & Sons, 3888 Jean Talon St. W., on Sunday, November 10 at 9:30 a.m. Live stream available. Burial in Israel.
Donations in her memory may be made to the “Carol and Ron Scholarship” c/o Mothers Matter Canada 1-604-676-8250
Features
How to Implement a Successful Casino Marketing Strategy
Your casino stands out in your market and attracts interest. But does your audience know that? With effective marketing, you can transform your casino from an average competitor into a top industry player. We will show you proven strategies to boost your business now and in the future. And when you have proven strategies like insights from a High Roller online casinos review in Canada, the possibilities are endless.
1. Improve Visibility
With stiff competition among casinos, being easily found online is crucial. Discoverability measures how simple it is for people to find your casino.
Put yourself in the shoes of one of your guests looking for a casino. How easy is it to find yours? Try searching on different engines, checking reviews on travel sites, and looking for your casino on social media. See how often your casino appears and how well it ranks. Use tools like Moz and SEMrush to get a clear picture of your current visibility.
To increase your casino’s online visibility, there are a number of strategies you can try. First, try to create distinct landing pages for each key amenity at your casino. Incorporate relevant keywords, high-quality images, and engaging headlines.
You can also use search engine ads carefully. Follow Google’s guidelines by targeting approved countries. These include responsible gambling information on your landing pages and avoiding targeting minors. Check local regulations and test ads with relevant keywords.
Don’t forget to set up social media profiles on platforms your audience frequents. Engage in discussions about gaming, your casino, local news, and community events.
Optimize your content with keywords about your amenities, location, unique features, and events. Highlight what sets you apart so visitors can easily find you.
Use beacons or proximity marketing to attract nearby guests, especially when competing with other casinos. This helps target customers in the real world, not just online.
Form partnerships with local businesses, entertainers, event suppliers, and food vendors to boost your visibility and word of mouth.
2. Focus on Events and Group Business
Your casino offers more than gaming. You might have a luxury hotel, advanced technology, event spaces, a spa, and great restaurants. So, think about the whole picture in your marketing.
Casinos are great for big events like weddings, conferences, and reunions. Make sure your marketing targets these opportunities to attract them.
3. Identify the Jobs to Be Done
Marketers used to rely mainly on demographics, like age, income, and education, to predict behavior. Understanding audience behavior based on demographics is useful. For example, Anderson Digital notes that Boomers and Gen Xers spend 80% of their casino money on gaming and 20% on food and entertainment. In contrast, Millennials spend 30% on gaming and 70% on food, entertainment, and other services. To attract Millennial and Gen Z customers, focus on better entertainment, food options, online game components, and mobile marketing.
However, demographics alone don’t tell the whole story. For instance, knowing a group of women outside your casino are in their late 20s, college-educated, and have high-paying jobs is helpful. But, it doesn’t reveal their reasons for being there.
These women might be on a business trip with some free time, in town for a family reunion, or celebrating a bachelorette party. With just their demographic info, it’s hard to know their motivations, challenges, or needs.
This framework helps marketers understand why customers choose their products or services. Women at a casino for a bachelorette party are looking for a fun atmosphere with entertainment, food, and drinks. But if they’re there for work, they need a stress-free environment with good Wi-Fi, charging stations, and quiet spaces for meetings.
Understand what your audience wants and how they see your role. This helps you tailor your messaging, marketing, and offerings.
4. Create Positive Feedback Loops
Casinos attract customers with fun experiences like gaming, dining, and entertainment. By enhancing these positive feelings, you can boost your casino’s marketing success and encourage repeat visits.
Feedback loops happen when the result of an action is used to influence the action itself. For example, if a child makes a parent laugh, they’re likely to repeat the funny behavior to get more laughter.
Positive feedback loops make it more likely that the action will be repeated. Negative feedback loops make it less likely. You likely use positive feedback loops in your casino already. Guests who win are happy and want to play again. Those who have a bad experience are less likely to return.
You can enhance marketing by using feedback loops. After a positive experience, like winning or a great meal, encourage guests to refer others or leave reviews. If a guest uses a discount, offer another deal immediately. If your casino has a hotel, send emails encouraging future bookings right after positive experiences, like upgrades or enjoyable events.
Reply to positive feedback and reviews with invitations for future experiences. Make sure to also reward loyal customers with special offers and exclusive perks. Don’t forget to address negative feedback by turning it into a positive experience.
5. Use Social Proof
People usually trust each other more than they trust your brand. They’re more likely to listen to recommendations from friends or online reviews than your own claims.
To build trust, you need endorsements from others. Social proof means people tend to follow the actions of those they admire.
Show positive reviews on your website and social media. Record video testimonials from satisfied guests and winners. Encourage guests to share their experiences online and tag your casino. Keep an eye on reviews and respond to feedback. Set up a photo booth in the casino for guests to take winning photos. Display pictures and videos of recent winners on screens around the casino. Think about your audience’s motivations and where they get their information to find creative ways to use social proof.
6. Keep Up With Gaming Trends
Casinos are changing quickly. Online gaming, e-sports, and new tech like virtual and augmented reality are key. To stay competitive, casinos need to understand and use these trends.
As you create your casino marketing strategy, consider these key trends. E-sports are growing fast, so partnering with teams can help you reach new audiences. Virtual and AR are changing how guests experience gaming, making it more engaging from anywhere. Online casinos are becoming more popular with relaxed regulations. So, keep up with industry changes to stay competitive. Finally, as gaming tastes shift, staying updated on new trends will keep you ahead.
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