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Bella Hadid Apologizes for Adidas Campaign’s ‘Lack of Sensitivity’ in Referencing Munich Massacre
Bella Hadid in a new Adidas campaign for the brand’s remake of its SL 72 sneaker. Photo: Adidas
Supermodel Bella Hadid broke her silence on Monday about being featured in a controversial Adidas campaign that referenced the 1972 massacre at the Munich Olympics, where 11 Israelis were murdered by Palestinian terrorists.
“For those of you that do not know my heart, I want to make sure you’re hearing directly from me about my recent campaign with Adidas,” she began by saying in a lengthy statement posted on her Instagram Story. The founder of the Orebella perfume, who is also an avid critic of the state of Israel, added that she “would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.”
“In advance of the campaign’s release, I had no knowledge of the historical connection to the atrocious events in 1972,” she explained. “I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign. Had I been made aware, from the bottom of my heart, I would never have participated. My team should have known, Adidas should have known, and I should have done more research so that I too would have known and understood, and spoken up.”
Earlier this month, Adidas released a new campaign, featuring Hadid, for its iconic SL 72 sneaker. The sneaker was originally released in 1972 and used that year by athletes at the Munich Olympic Games, where the Palestinian terrorist group Black September murdered 11 members of Israel’s Olympic team after taking them hostage.
Hadid has participated in anti-Israel rallies where she chanted “From the river to the sea, Palestine will be free,” which calls for the destruction of the Jewish state and for it to be replaced with a Palestinian state from the Jordan River to the Mediterranean Sea. She has previously accused Israel of “colonization, ethnic cleansing, military occupation, and apartheid over the Palestinian people.” She has advocated for a “Free Palestine,” and since the start of the Israel-Hamas war, she has repeatedly expressed solidarity with Palestinians in the Gaza Strip.
After Adidas was criticized for choosing the anti-Israel model as a face of the new campaign, the German sportswear company pulled her from the project. Adidas also issued two apologies regarding the matter — one directed at Hadid herself — and said it would “revise” its campaign. Hadid had not commented on the ordeal until Monday. She said in the statement on her Instagram Story that she “always will speak up for what I believe to be wrong.”
“While everyone’s intentions were to make something positive, and bring people together through art, the collective lack of understanding from all parties undermined the process,” she said of the Adidas campaign. “I do not believe in hate in any form, including antisemitism. That will never waiver, and I stand by that statement to the fullest extent.”
“Connecting the liberation of the Palestinian people to an attack so tragic is something that hurts my heart. Palestine is not synonymous with terrorism, and this campaign unintentionally highlighted an event that does not present who we are,” she continued. The model concluded by saying that she is a “proud Palestinian woman” who “will forever stand by my people of Palestine while continuing to advocate for a world free of antisemitism.”
“Antisemitism has no place in the liberation of the Palestinian people,” she said. “I will always stand for peace over violence, any day. Hate has no place here, and I will forever advocate for not only my people, but every person worldwide.”
Hadid’s sister is fellow model Gigi Hadid, her mother is Dutch former supermodel Yolanda Hadid and her father is Nazareth-born Jordanian real estate developer Mohamed Hadid, who has regularly made anti-Israel comments on social media.
The post Bella Hadid Apologizes for Adidas Campaign’s ‘Lack of Sensitivity’ in Referencing Munich Massacre first appeared on Algemeiner.com.
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After False Dawns, Gazans Hope Trump Will Force End to Two-Year-Old War
Palestinians walk past a residential building destroyed in previous Israeli strikes, after Hamas agreed to release hostages and accept some other terms in a US plan to end the war, in Nuseirat, central Gaza Strip October 4, 2025. Photo: REUTERS/Mahmoud Issa
Exhausted Palestinians in Gaza clung to hopes on Saturday that US President Donald Trump would keep up pressure on Israel to end a two-year-old war that has killed tens of thousands and displaced the entire population of more than two million.
Hamas’ declaration that it was ready to hand over hostages and accept some terms of Trump’s plan to end the conflict while calling for more talks on several key issues was greeted with relief in the enclave, where most homes are now in ruins.
“It’s happy news, it saves those who are still alive,” said 32-year-old Saoud Qarneyta, reacting to Hamas’ response and Trump’s intervention. “This is enough. Houses have been damaged, everything has been damaged, what is left? Nothing.”
GAZAN RESIDENT HOPES ‘WE WILL BE DONE WITH WARS’
Ismail Zayda, 40, a father of three, displaced from a suburb in northern Gaza City where Israel launched a full-scale ground operation last month, said: “We want President Trump to keep pushing for an end to the war, if this chance is lost, it means that Gaza City will be destroyed by Israel and we might not survive.
“Enough, two years of bombardment, death and starvation. Enough,” he told Reuters on a social media chat.
“God willing this will be the last war. We will hopefully be done with the wars,” said 59-year-old Ali Ahmad, speaking in one of the tented camps where most Palestinians now live.
“We urge all sides not to backtrack. Every day of delay costs lives in Gaza, it is not just time wasted, lives get wasted too,” said Tamer Al-Burai, a Gaza City businessman displaced with members of his family in central Gaza Strip.
After two previous ceasefires — one near the start of the war and another earlier this year — lasted only a few weeks, he said; “I am very optimistic this time, maybe Trump’s seeking to be remembered as a man of peace, will bring us real peace this time.”
RESIDENT WORRIES THAT NETANYAHU WILL ‘SABOTAGE’ DEAL
Some voiced hopes of returning to their homes, but the Israeli military issued a fresh warning to Gazans on Saturday to stay out of Gaza City, describing it as a “dangerous combat zone.”
Gazans have faced previous false dawns during the past two years, when Trump and others declared at several points during on-off negotiations between Hamas, Israel and Arab and US mediators that a deal was close, only for war to rage on.
“Will it happen? Can we trust Trump? Maybe we trust Trump, but will Netanyahu abide this time? He has always sabotaged everything and continued the war. I hope he ends it now,” said Aya, 31, who was displaced with her family to Deir Al-Balah in the central Gaza Strip.
She added: “Maybe there is a chance the war ends at October 7, two years after it began.”
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Mass Rally in Rome on Fourth Day of Italy’s Pro-Palestinian Protests
A Pro-Palestinian demonstrator waves a Palestinian flag during a national protest for Gaza in Rome, Italy, October 4, 2025. Photo: REUTERS/Claudia Greco
Large crowds assembled in central Rome on Saturday for the fourth straight day of protests in Italy since Israel intercepted an international flotilla trying to deliver aid to Gaza, and detained its activists.
People holding banners and Palestinian flags, chanting “Free Palestine” and other slogans, filed past the Colosseum, taking part in a march that organizers hoped would attract at least 1 million people.
“I’m here with a lot of other friends because I think it is important for us all to mobilize individually,” Francesco Galtieri, a 65-year-old musician from Rome, said. “If we don’t all mobilize, then nothing will change.”
Since Israel started blocking the flotilla late on Wednesday, protests have sprung up across Europe and in other parts of the world, but in Italy they have been a daily occurrence, in multiple cities.
On Friday, unions called a general strike in support of the flotilla, with demonstrations across the country that attracted more than 2 million, according to organizers. The interior ministry estimated attendance at around 400,000.
Italy’s right-wing government has been critical of the protests, with Prime Minister Giorgia Meloni suggesting that people would skip work for Gaza just as an excuse for a longer weekend break.
On Saturday, Meloni blamed protesters for insulting graffiti that appeared on a statue of the late Pope John Paul II outside Rome’s main train station, where Pro-Palestinian groups have been holding a protest picket.
“They say they are taking to the streets for peace, but then they insult the memory of a man who was a true defender and builder of peace. A shameful act committed by people blinded by ideology,” she said in a statement.
Israel launched its Gaza offensive after Hamas terrorists staged a cross border attack on October 7, 2023, killing some 1,200 people and taking 251 people hostage.
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Hamas Says It Agrees to Release All Israeli Hostages Under Trump Gaza Plan
Smoke rises during an Israeli military operation in Gaza City, as seen from the central Gaza Strip, October 2, 2025. Photo: REUTERS/Dawoud Abu Alkas
Hamas said on Friday it had agreed to release all Israeli hostages, alive or dead, under the terms of US President Donald Trump’s Gaza proposal, and signaled readiness to immediately enter mediated negotiations to discuss the details.