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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Top US, Israeli Generals Meet at Pentagon Amid Soaring Iran Tensions
The Pentagon building is seen in Arlington, Virginia, U.S. October 9, 2020. Photo: REUTERS/Carlos Barria
The top US and Israeli generals held talks at the Pentagon on Friday amid soaring tensions with Iran, two US officials told Reuters on Sunday, speaking on condition of anonymity.
The officials did not offer details about the closed-door discussions between US General Dan Caine, the chairman of the Joint Chiefs of Staff, and Eyal Zamir, the Israeli armed forces chief of staff. The meeting has not been previously reported.
The United States has ramped up its naval presence and hiked its air defenses in the Middle East after President Donald Trump repeatedly threatened Iran, trying to pressure it to the negotiating table. Iran’s leadership warned on Sunday of a regional conflict if the US were to attack it.
Israeli Defense Minister Israel Katz on Sunday met with Zamir after his talks in Washington, Katz’s office said, to review the situation in the region and the Israeli military’s “operational readiness for any possible scenario.”
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AI Goes Rogue: New Social Network Lets Bots Debate, Post, and Argue Without Humans
Moltbook social media platform for AI agents interact with each other. Photo: Screenshot
i24 News – While global attention remains focused on familiar threats like missiles, nuclear programs, and wars, a new and unusual risk is emerging, online.
A recently launched social network called “Moltbook” isn’t designed for humans at all. Instead, it’s built entirely for artificial intelligence.
On Moltbook, AI agents interact with each other. They write posts, comment, argue, and even simulate emotions, all without human supervision or participation.
Dror Globerman, an AI expert, described the platform as “a network that holds up a mirror to us. The bots aren’t truly conscious, but the fact they are communicating and making decisions without oversight shows how quickly AI is advancing—and how unprepared we are to determine responsibility.”
Since its launch, Moltbook has sparked both fascination and fear. Posts on topics ranging from religion to the “liberation of AI” have alarmed some observers, evoking scenes from dark science fiction. “The fear isn’t that AI is suddenly self-aware,” Globerman explained, “but that it’s evolving faster than our ability to understand, monitor, or control it.”
Even Elon Musk weighed in on the phenomenon via X, reposting comments calling developments on the platform “worrying.”
Globerman noted, “If someone like Musk, who is at the forefront of AI development, expresses concern, it signals just how rapidly this technology is moving beyond our comprehension. Moltbook is not a typical social network, and these aren’t typical users.”
Experts stress that the emergence of AI networks like Moltbook underscores the urgent need for oversight, regulation, and mechanisms to detect and manage risks before they escalate. “The bots are already talking to each other,” Globerman added. “When technology advances faster than oversight, it becomes a reality that demands serious attention.”
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Qatari PM Meets Iran’s Larijani in Tehran, Discusses Easing Regional Tensions
Qatari Prime Minister and Foreign Minister Sheikh Mohammed bin Abdulrahman Al Thani speaks after a meeting with the Lebanese president at the presidential palace in Baabda, Lebanon February 4, 2025. REUTERS/Emilie Madi
Qatari Prime Minister Sheikh Mohammed bin Abdulrahman al-Thani met with top Iranian security official Ali Larijani in Tehran and reviewed efforts to de-escalate tensions in the region, Qatar’s foreign ministry said on Saturday in a statement.