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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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U.S. Senate candidate from Michigan calls Israeli government ‘evil’ like Hamas
Abdul El-Sayed, a U.S. Senate candidate from Michigan, said in an interview aired Sunday that the Israeli government is as “evil” as Hamas, sharpening his criticism of Israel in the closely-watched Democratic primary.
“Killing tens of thousands of people makes you pretty damn evil,” El-Sayed told CNN congressional reporter Manu Raja on the network’s Inside Politics program. “It’s not how evil is this one versus that one — Hamas: Evil, Israeli government: Evil. We can say both.”
El-Sayed, 41, is a physician and the son of Egyptian immigrants. He is seeking to channel the energy of the 2024 Uncommitted movement, which protested the Biden administration’s support for Israel in the war against Hamas in Gaza. He is also hoping to build on the surprise success of the New York City mayoral campaign of Zohran Mamdani in taking on the Democratic establishment.
He is locked in a dead heat with state Sen. Mallory McMorrow and Rep. Haley Stevens. The primary is set for Aug. 4.
Earlier this month, El-Sayed faced backlash for appearing alongside streamer Hasan Piker, who has been accused of antisemitic rhetoric — including saying that Hamas “is a thousand times better” than Israel. McMorrow, who is married to a Jewish man, and Stevens, who is closely aligned with AIPAC, have both criticized El-Sayed.
In the CNN interview, El-Sayed defended his decision to campaign with Piker, framing it as an effort to reach voters who feel alienated from traditional politics. “My understanding of America is, it’s a place where we have freedom of speech,” he said.
#MISen Abdul El-Sayed on CNN Inside Politics: @mkraju: You said Israeli government is evil. Do you think they’re just as evil as Hamas?
El-Sayed: “Yes, killing tens of thousands of people makes you pretty damn evil. It’s not about how evil one is versus the other. Hamas —… pic.twitter.com/4GfJ5oCtqR
— Jacob N. Kornbluh (@jacobkornbluh) April 19, 2026
The Michigan Senate race is shaping up as one of the starkest tests of the Democratic coalition and how the party navigates policy towards Israel in Congress amid the wars in Gaza and Iran. The state is home to the largest concentration of Arab Americans in the United States.
Last week, 40 Senate Democrats voted to block $295 million for the transfer of bulldozers, used by the Israeli military to demolish homes in the West Bank and Gaza; 36 of them also supported a measure to block the sale of 1,000-pound bombs to the Jewish state. It shattered a previous high of 27 Democrats who backed a similar pair of resolutions of disapproval to block some weapons transfers last year.
Sen. Elissa Slotkin of Michigan, who is Jewish, was among those who voted for the measures. In remarks as they announced their votes, Democrats highlighted their opposition to the Israeli government’s policies in the occupied West Bank, the humanitarian situation in Gaza and the war with Iran.
The post U.S. Senate candidate from Michigan calls Israeli government ‘evil’ like Hamas appeared first on The Forward.
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NYC Mayor Mamdani Unveils Major Tax Hike on Unoccupied Luxury Real Estate
New York City Mayor Zohran Mamdani holds a press conference at the New York City Office of Emergency Management, as a major winter storm spreads across a large swath of the United States, in Brooklyn, New York City, US, Jan. 25, 2026. Photo: REUTERS/Bing Guan
i24 News – NYC Mayor Zohran Mamdani has officially introduced a controversial new tax targeting secondary residences valued at over $5 million.
The measure, designed to tap into the city’s vast concentration of unoccupied luxury wealth, is projected to generate roughly $500 million annually for the municipal budget.
“This tax is specifically aimed at the ultra-rich,” Mamdani stated, highlighting high-profile examples such as Ken Griffin’s $238 million Midtown penthouse and Alexander Varshavsky’s $20.5 million Columbus Circle residence.
While the city has yet to finalize specific evaluation criteria or the methods for distinguishing primary from secondary homes, the proposal has already become a flashpoint for economic debate.
The move has drawn sharp condemnation from billionaire investor Bill Ackman, who argued that the policy is fundamentally flawed.
Ackman contended that owners of luxury secondary residences contribute significant capital to the local economy without utilizing costly municipal services. He warned that the tax would likely trigger a corporate and high-net-worth exodus to low-tax jurisdictions like Miami, ultimately harming the city’s tax base.
President Donald Trump also entered the fray, denouncing the policy as “totally misguided” and claiming it is “destroying New York.” Trump, whose own extensive real estate holdings in the city could be impacted, argued that such taxation serves only to drive away the international investors who fuel New York’s development.
Implementation remains a significant question mark, as the tax could potentially affect nearly 13,000 property owners, including major figures like Jeff Bezos. Financial analysts point out that many of the city’s most expensive apartments are held through complex offshore structures and shell companies, making the identification and appraisal of these properties an immense administrative challenge for the city.
As the debate intensifies, the Mamdani administration faces a difficult path ahead in balancing its “tax the rich” mandate with the practical realities of New York’s competitive global real estate market.
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Iran Rebuffs Trump Announcement of New Peace Talks, State News Agency Reports
Iran rejected new peace talks with the United States, its state news agency reported on Sunday, hours after US President Donald Trump said he was sending envoys for talks in Pakistan and would launch new strikes on Iran unless it accepts his terms.
Trump posted on Truth Social that his envoys would arrive in Pakistan on Monday evening for negotiations, a timetable that would leave only a day for talks to make progress before a two-week ceasefire ends.
“We’re offering a very fair and reasonable DEAL, and I hope they take it because, if they don’t, the United States is going to knock out every single Power Plant, and every single Bridge, in Iran,” he wrote. “NO MORE MR. NICE GUY!”
Iran’s official IRNA news agency cited no specific source in its report that Iran had rejected the talks.
“Iran stated that its absence from the second round of talks stems from what it called Washington’s excessive demands, unrealistic expectations, constant shifts in stance, repeated contradictions, and the ongoing naval blockade, which it considers a breach of the ceasefire,” IRNA wrote.
The White House did not immediately respond to a request for comment on Iran’s rejection of the talks.
Earlier, a White House official said the US delegation would be headed by Vice President JD Vance, who led the war’s first peace talks a week ago, and also include Trump’s envoy Steven Witkoff and son-in-law Jared Kushner. Trump had initially told ABC News and MS Now that Vance would not go.