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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Exclusive: Israeli Officials Harshly Critical of Steve Witkoff’s Influence on US Policy on Gaza, Iran, i24NEWS Told
US Middle East envoy Steve Witkoff, Washington, DC, Jan. 20, 2025. Photo: REUTERS/Carlos Barria
i24 News – Amid growing disagreements with the Trump administration over the composition of the Board of Peace for Gaza and the question of a strike on Iran, officials in Israel point to a key figure behind decisions seen as running counter to Israeli interests: Special Envoy Steve Witkoff.
The officials mention sustained dissatisfaction with Witkoff. Sources close to the PM Netanyahu told i24NEWS on Saturday evening: “For several months now, the feeling has been that envoy Steve Witkoff has strong ties, for his own reasons, across the Middle East, and that at times the Israeli interest does not truly prevail in his decision-making.”
This criticism relates both to the proposed inclusion of Turkey and Qatar in Gaza’s governing bodies and to the Iranian threat. A senior Israeli official put it bluntly: “If it turns out that he is among those blocking a strike on Iran, that is far more than a coincidence.”
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EU Warns of Downward Spiral After Trump Threatens Tariffs Over Greenland
European Union flags flutter outside the EU Commission headquarters in Brussels, Belgium, on June 17, 2022. Photo: Reuters/Yves Herman
European Union leaders on Saturday warned of a “dangerous downward spiral” over US President Donald Trump‘s vow to implement increasing tariffs on European allies until the US is allowed to buy Greenland.
“Tariffs would undermine transatlantic relations and risk a dangerous downward spiral. Europe will remain united, coordinated, and committed to upholding its sovereignty,” European Commission President Ursula von der Leyen and EU Council President Antonio Costa said in posts on X.
The bloc’s top diplomat Kaja Kallas said tariffs would hurt prosperity on both sides of the Atlantic, while distracting the EU from its “core task” of ending Russia’s war in Ukraine.
“China and Russia must be having a field day. They are the ones who benefit from divisions among allies,” Kallas said on X.
“Tariffs risk making Europe and the United States poorer and undermine our shared prosperity. If Greenland’s security is at risk, we can address this inside NATO.”
Ambassadors from the European Union’s 27 countries will convene on Sunday for an emergency meeting to discuss their response to the tariff threat.
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Israel Says US Gaza Executive Board Composition Against Its Policy
FILE PHOTO: Displaced Palestinians shelter at a tent camp in Khan Younis, southern Gaza Strip, January 14, 2026. REUTERS/Haseeb Alwazeer/File Photo
Prime Minister Benjamin Netanyahu’s office said on Saturday that this week’s Trump administration announcement on the composition of a Gaza executive board was not coordinated with Israel and ran counter to government policy.
It said Foreign Minister Gideon Saar would raise the issue with US Secretary of State Marco Rubio.
The statement did not specify what part of the board’s composition contradicted Israeli policy. An Israeli government spokesperson declined to comment.
The board, unveiled by the White House on Friday, includes Turkish Foreign Minister Hakan Fidan. Israel has repeatedly opposed any Turkish role in Gaza.
Other members of the executive board include Sigrid Kaag, the U.N. special coordinator for the Middle East peace process; an Israeli‑Cypriot billionaire; and a minister from the United Arab Emirates, which established relations with Israel in 2020.
Washington this week also announced the start of the second phase of President Donald Trump’s plan, announced in September, to end the war in Gaza. This includes creating a transitional technocratic Palestinian administration in the enclave.
The first members of the so-called Board of Peace – to be chaired by Trump and tasked with supervising Gaza’s temporary governance – were also named. Members include Rubio, billionaire developer Steve Witkoff and Trump’s son-in-law Jared Kushner.