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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Iran to Boycott World Cup Draw Over Visa Restrictions
Soccer Football – World Cup Playoff Tournament and European Playoff draws – FIFA Headquarters, Zurich, Switzerland- November 20, 2025 The original FIFA World Cup trophy is kept on display during the draws. Photo: REUTERS/Denis Balibouse
Iran intends to boycott next week’s World Cup draw due to the limited number of visas allocated to the country’s football federation.
According to the Tehran Times, the United States issued visas to only four members of Iran‘s delegation, with requests for three additional visas denied, including one for Iranian Football Federation (FFIRI) President Mehdi Taj.
“We have informed FIFA that the decisions taken are unrelated to sport and that the members of the Iranian delegation will not participate in the World Cup draw,” FFIRI spokesman Mehdi Alavi said on Friday, per the report.
Alavi said the federation has been in contact with FIFA in an effort to resolve the situation.
The World Cup draw will take place on Dec. 5 at the Kennedy Center in Washington, D.C.
The expanded 48-team World Cup is being hosted by the United States, Canada and Mexico from June 11 to July 19, 2026. Matches will be played at 16 venues, including three in Mexico and two in Canada.
The draw will sort the teams into 12 groups of four. The top two teams from each group and the eight best third-place teams will advance to the knockout stage.
Iran has secured a spot in its fourth consecutive World Cup and seventh appearance overall.
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Dublin to Rename Chaim Herzog Park in a Move Slammed as Attempt to Erase Jewish History
Anti-Israel demonstrators stand outside the Israeli embassy after Ireland has announced it will recognize a Palestinian state, in Dublin, Ireland, May 22, 2024. Photo: REUTERS/Molly Darlington
i24 News – Citing the Gaza war, Dublin city council voted to rename a park honoring Israel’s sixth president, the Irish-born Chaim Herzog, in further manifestation of anti-Israel sentiment in the country.
While a new name is yet to be chosen, reports cite efforts by pro-Palestinian activists to change it to the “Free Palestine Park.”
Former Irish justice minister Alan Shatter harshly criticized the vote, charging that “Dublin City Council has now gone full on Nazi & a committee of the Council has determined it should erase Jewish/Irish history. Herzog Park in Rathgar is named after Chaim Herzog, Israel’s 6th President, brought up in Dublin by his father, Yitzhak HaLevi Herzog, a friend of Eamon De Valera, who was Chief Rabbi of Ireland & Israel’s first Chief Rabbi… Some councillors want the Park renamed ‘Free Palestine Park.”
The Jewish Representative Council of Ireland issued a statement regarding the renaming of Herzog Park.
“It sends a hurtful and isolating message to a small minority community that has contributed to Ireland for centuries. We call on Dublin City Councillors to reject this motion. The removal of the Herzog name from this park would be widely understood as an attempt to erase our Irish Jewish history.”
A virtuoso diplomat and an intellectual giant, Herzog had served in a variety of roles throughout his storied career, including a memorable stint as the ambassador to the United Nations, where in 1975 he delivered a speech condemning the Soviet-engineered resolution to brand Zionism as a form of racism. The address is now regarded as a classic, along with the oration from the same session by the US Ambassador Daniel Patrick Moynihan.
Israel’s Foreign Minister Gideon Sa’ar slammed the decision, saying that Ireland’s “antisemitic and anti-Israel obsession is sickening.”
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Qatar’s Al Thani to Visit Beirut Wednesday to Meet with Lebanon’s Leaders
Qatar’s Prime Minister and Foreign Minister Mohammed bin Abdulrahman Al Thani makes statements to the media with then-US Secretary of State Antony Blinken, in Doha, Qatar, Oct. 13, 2023. Photo: Jacquelyn Martin/Pool via REUTERS
i24 News – Qatar’s Prime Minister Mohammed Al Thani will visit Beirut on Wednesday to meet with Lebanon’s leaders, Al-Jadeed reported Saturday.
The visit comes “as part of an effort inseparable from the efforts by Egypt in coordination with Arab countries, foremost among them Saudi Arabia.”
The trip coincides with a sensitive period for the country, ravaged by war and deep economic crisis.
Lebanon is under growing pressure from both Israel and the United States to more swiftly disarm Hezbollah and other Islamist groups across the country, with Israel increasingly inclined to stop the Shiite militia from rearming and rebuilding its infrastructure.
Hezbollah was left devastated in the aftermath of a nine-day war last year, that saw Israel take out its command structure and lay waste to a significant proportion of its missile arsenal.