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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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Hanukkah shooting leaves at least 10 dead at Australia’s most popular beach
A Hanukkah celebration at Sydney’s Bondi Beach turned deadly on Sunday with reports of at least 10 dead, including a Chabad rabbi, amid rising antisemitism in Australia.
One suspect was killed at the scene and the other was arrested, in what local police are calling a “terror incident.”
“This is an attack on the Jewish community that deeply that pains us,” said Robert Gregory, the chief executive of the Australian Jewish Association.
Rabbi Eli Schlanger, who worked with Chabad of Bondi, was killed in the shooting, Chabad’s media director told The New York Times.
“This is a targeted attack on Jewish Australians on the first day of Hanukkah, which should be a day of joy,” said Australian Prime Minister Anthony Albanese. “An attack on Jewish Australians is an attack on every Australian.”
Earlier this month, a group of Jewish leaders from Argentina, Australia, Canada, France, Germany, the United Kingdom and the United States met in Sydney to coordinate responses to rising antisemitism there and internationally.
In recent months, two synagogues have been attacked in Melbourne.
The post Hanukkah shooting leaves at least 10 dead at Australia’s most popular beach appeared first on The Forward.
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‘The Art of the Yiddish Monologue’ and other mini-courses in Yiddish
במשך פֿונעם חודש יאַנואַר 2026 וועט ייִוואָ פֿירן די ווײַטערדיקע מיני־קורסן אויף ייִדיש:
• „די קונסט פֿונעם ייִדישן מאָנאָלאָג“, וווּ מע וועט לייענען און אַרומרעדן מאָנאָלאָגן פֿון שלום עליכם, י. לץ פּרץ, דער טונקעלער, ב. קאָוונער, משה נאַדיר, רחל ברכות און יצחק באַשעוויס. מע וועט אויל אַרומרעדן די געשיכטע פֿונעם מאָנאָלאָג אין ייִדישן טעאַטער (שיין בייקער)
• שעפֿעריש שרײַבן, וווּ מע וועט אויפֿן סמך פֿון ליטעראַטור־מוסטערן באַטראַכטן די וויכטיקע באַשטאַנדטיילן פֿון פּראָזע — שפּראַך, סטיל, דיאַלאָג, געשטאַלט און פּייסאַזש (באָריס סאַנדלער)
• יצחק־לייבוש פּרץ און זײַנע באַציִונגען מיט די נײַ־געבוירענע ייִדישע סאָציאַליסטישע קרײַזן אין משך פֿון די 1890ער יאָרן (עדי מהלאל)
• די גרויסע אַקטריסע אסתּר רחל קאַמינסקאַ, וווּ די סטודענטן וועלן לייענען אירע זכרונות אויף ייִדיש (מיכל יאַשינסקי)
• די לידער פֿון דוד האָפֿשטײן, וואָס איז מערקווירדיק צוליב זײַן צונױפֿפֿלעכט פֿון דײַטשישע, רוסישע און אוקראַיִנישע ליטעראַרישע טראַדיציעס מיט תּנכישע און מאָדערנע ייִדישע השפּעות (יודזשין אָרנשטיין)
• די ייִוואָ־גדולים אין זייערע אייגענע ווערטער, וווּ מע וועט לייענען די שריפֿטן פֿון א. טשעריקאָװער, מ. װײַנרײַך, י. לעשטשינסקי, י. מאַרק, ש. ניגער, נ. פּרילוצקי, ז. קלמנאָװיטש, ז. רייזען, י. שאַצקי און נ. שטיף (דוד בראַון)
The post ‘The Art of the Yiddish Monologue’ and other mini-courses in Yiddish appeared first on The Forward.
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Suspect at Large in Brown University Shooting that Killed at Least Two, Injured Eight
Police vehicles stand near the site of a mass shooting reported by authorities at Brown University in Providence, Rhode Island, U.S., December 13, 2025. Photo: REUTERS/Taylor Coester
Police in Rhode Island were searching for a suspect in a shooting at Brown University in Providence in which two people died and eight were critically wounded at the Ivy League school, officials said.
Providence Mayor Brett Smiley told a news conference that police were still searching for the shooter, who struck at Brown’s Barus & Holley engineering building, where exams were taking place at the time. Officials said police were looking for a male dressed in black and were scouring local video cameras in the area for footage to get a better description of the suspect.
Smiley said officials could not yet disclose details about the victims, including whether they were students. He lamented the shooting.
“We are a week and a half away from Christmas. And two people died today and another eight are in the hospital,” he said. “So please pray for those families.”
Brown is on College Hill in Providence, Rhode Island‘s state capital. The university has hundreds of buildings, including lecture halls, laboratories and dormitories.
President Donald Trump told reporters at the White House that he had been briefed on the situation, which he called “terrible.”
“All we can do right now is pray for the victims and for those that were very badly hurt.”
Compared to many countries, mass shootings in schools, workplaces, and places of worship are more common in the US, which has some of the most permissive gun laws in the developed world. The Gun Violence Archive, which defines mass shootings as any incident in which four or more victims have been shot, has counted 389 of them this year in the US.
Last year the US had more than 500 mass shootings, according to the archive.