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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Tucker’s Ideas About Jews Come from Darkest Corners of the Internet, Says Huckabee After Combative Interview
US Ambassador to Israel Mike Huckabee looks on during the day he visits the Western Wall, Judaism’s holiest prayer site, in Jerusalem’s Old City, April 18, 2025. Photo: REUTERS/Ronen Zvulun
i24 News – In a combative interview with US Ambassador to Israel Mike Huckabee, right-wing firebrand Tucker Carlson made a host of contentious and often demonstrably false claims that quickly went viral online. Huckabee, who repeatedly challenged the former Fox News star during the interview, subsequently made a long post on X, identifying a pattern of bad-faith arguments, distortions and conspiracies in Carlson’s rhetorical style.
Huckabee pointed out his words were not accorded by Carlson the same degree of attention and curiosity the anchor evinced toward such unsavory characters as “the little Nazi sympathizer Nick Fuentes or the guy who thought Hitler was the good guy and Churchill the bad guy.”
“What I wasn’t anticipating was a lengthy series of questions where he seemed to be insinuating that the Jews of today aren’t really same people as the Jews of the Bible,” Huckabee wrote, adding that Tucker’s obsession with conspiracies regarding the provenance of Ashkenazi Jews obscured the fact that most Israeli Jews were refugees from the Arab and Muslim world.
The idea that Ashkenazi Jews are an Asiatic tribe who invented a false ancestry “gained traction in the 80’s and 90’s with David Duke and other Klansmen and neo-Nazis,” Huckabee wrote. “It has really caught fire in recent years on the Internet and social media, mostly from some of the most overt antisemites and Jew haters you can find.”
Carlson branded Israel “probably the most violent country on earth” and cited the false claim that Israel President Isaac Herzog had visited the infamous island of the late, disgraced sex offender Jeffrey Epstein.
“The current president of Israel, whom I know you know, apparently was at ‘pedo island.’ That’s what it says,” Carlson said, citing a debunked claim made by The Times reporter Gabrielle Weiniger. “Still-living, high-level Israeli officials are directly implicated in Epstein’s life, if not his crimes, so I think you’d be following this.”
Another misleading claim made by Carlson was that there were more Christians in Qatar than in Israel.
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Pezeshkian Says Iran Will Not Bow to Pressure Amid US Nuclear Talks
Iranian President Masoud Pezeshkian attends the Shanghai Cooperation Organisation (SCO) Summit 2025, in Tianjin, China, September 1, 2025. Iran’s Presidential website/WANA (West Asia News Agency)/Handout via REUTERS
Iranian President Masoud Pezeshkian said on Saturday that his country would not bow its head to pressure from world powers amid nuclear talks with the United States.
“World powers are lining up to force us to bow our heads… but we will not bow our heads despite all the problems that they are creating for us,” Pezeshkian said in a speech carried live by state TV.
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Italy’s RAI Apologizes after Latest Gaffe Targets Israeli Bobsleigh Team
Milano Cortina 2026 Olympics – Bobsleigh – 4-man Heat 1 – Cortina Sliding Centre, Cortina d’Ampezzo, Italy – February 21, 2026. Adam Edelman of Israel, Menachem Chen of Israel, Uri Zisman of Israel, Omer Katz of Israel in action during Heat 1. Photo: REUTERS/Athit Perawongmetha
Italy’s state broadcaster RAI was forced to apologize to the Jewish community on Saturday after an off‑air remark advising its producers to “avoid” the Israeli crew was broadcast before coverage of the Four-Man bobsleigh event at the Winter Olympics.
The head of RAI’s sports division had already resigned earlier in the week after his error-ridden commentary at the Milano Cortina 2026 opening ceremony two weeks ago triggered a revolt among its journalists.
On Saturday, viewers heard “Let’s avoid crew number 21, which is the Israeli one” and then “no, because …” before the sound was cut off.
RAI CEO Giampaolo Rossi said the incident represented a “serious” breach of the principles of impartiality, respect and inclusion that should guide the public broadcaster.
He added that RAI had opened an internal inquiry to swiftly determine any responsibility and any potential disciplinary procedures.
In a separate statement RAI’s board of directors condemned the remark as “unacceptable.”
The board apologized to the Jewish community, the athletes involved and all viewers who felt offended.
RAI is the country’s largest media organization and operates national television, radio and digital news services.
The union representing RAI journalists, Usigrai, had said Paolo Petrecca’s opening ceremony commentary had dealt “a serious blow” to the company’s credibility.
His missteps included misidentifying venues and public figures, and making comments about national teams that were widely criticized.