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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Anti-Israel Candidates for US Senate Boast Strong Polling Numbers in Michigan Democratic Primary
Mallory McMorrow, a Democrat running for US Senate in Michigan. Photo: Screenshot
Mallory McMorrow, a vocal critic of Israel’s war in Gaza and a candidate for the US Senate in Michigan, holds a narrow lead over the rest of the Democratic primary field, according to a new poll.
The Emerson College Polling/Nexstar Media survey shows McMorrow, a member of the Michigan state Senate, ahead of the pack with 22 percent of the vote. US Rep. Haley Stevens (D-MI) sits in second place with 17 percent of the vote. Abdul El-Sayed, a physician with an anti-Israel policy platform, holds a respectable 16 percent of the primary vote.
McMorrow’s lead over the field may spark consternation among supporters of Israel, whose defensive military campaign in Gaza has been characterized by McMorrow as tantamount to “genocide.”
Just days before the anniversary of Hamas’s Oct. 7, 2023, massacre across southern Israel, McMorrow called Israel’s response in Gaza a “moral abomination,” saying it was “just as horrendous” as the attack carried out by Hamas-led Palestinian terrorists, who perpetrated the deadliest massacre of Jews since the Holocaust.
However, in a recent interview, McMorrow indicated tentativeness over her previous condemnation of Israel, admitting that the word “genocide” has become a “purity test” among progressive activists in Democratic primaries.
“I am somebody who looks at the videos, the photos, the amount of pain that has been caused in the Middle East, and you can’t not be heartbroken,” McMorrow said during an interview earlier this month. “But I also feel like we are getting lost in this conversation, and it feels like a political purity test on a word — a word that, by the way, to people who lost family members in the Holocaust, does mean something very different and very visceral — and we’re losing sight of what I believe is a broadly shared goal among most Michiganders, that this violence needs to stop, that a temporary ceasefire needs to become a permanent ceasefire, that Palestinians deserve long term peace and security, that Israelis deserve long term peace and security, and that should be the role of the next US senator.”
Conversely, Stevens has established herself as the favorite among pro-Israel Michiganders. Stevens scored an endorsement from the Democratic Majority for Israel in November 2025. In a statement, DMFI praised Stevens as someone who has “stood firm against extremism, antisemitism, and efforts to undermine America’s alliances.”
Stevens has routinely touted her pro-Israel bona fides, vowing to stand beside the closest US ally in the Middle East despite mounting pressure by party activists to cut ties with the Jewish state. The lawmaker promised that if elected she would continue to support legislation which bolsters Israel’s security.
“As a proud pro-Israel Democrat, I believe America is stronger when we stand with our democratic allies, confront antisemitism and extremism, and keep our promises to our friends abroad and our working families here at home,” Stevens said in a statement. “In the Senate, I’ll keep fighting to protect our democracy, support Israel’s security, ensure the ceasefire holds in Gaza, and deliver for Michiganders in every corner of our state.”
El-Sayed, the most far-left candidate in the race, has been especially critical of Israel’s war in Gaza. On Oct. 21, 2023, two weeks after the Hamas-led slaughter of 1,200 people and kidnapping of 251 hostages in southern Israel, the progressive politician accused Israel of “genocide.” The comment came before the Israeli military launched its ground campaign in Gaza.
He also compared Israel’s defensive military operations to the Hamas terrorist group’s conduct on Oct. 7, writing, “You can both condemn Hamas terrorism AND Israel’s murder since.”
In comments to Politico, El-Sayed criticized Democrats’ handling of the Israeli-Palestinian conflict, arguing that they should become the “party of peace and justice” and said that they “ought not to be the party sending bombs and money to foreign militaries to drop bombs on other people’s kids in their schools and their hospitals.” He called on Democrats to stop supporting military aid for Israel, saying, “We should be spending that money here at home.”
Earlier this month, The Algemeiner reported that El-Sayed is facing scrutiny over his past fundraising and public support for a political advocacy group whose affiliates organized anti-Israel protests at Holocaust memorial sites in Washington, DC, and the Detroit metro area.
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Hamas Doubles Down on Refusal to Disarm as Trump Pushes Phase Two of Gaza Peace Plan
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
As the United States and its allies prepare to roll out phase two of President Donald Trump’s Gaza peace plan, Hamas has doubled down on its refusal to disarm, clouding hopes for a breakthrough.
In an interview with the Qatari media network Al Jazeera on Wednesday, senior Hamas official Musa Abu Marzouk said the Palestinian terrorist group — which ruled Gaza before its war with Israel and still controls nearly half the enclave’s territory — never agreed to lay down its weapons under the ceasefire agreement.
“Not for a single moment did we talk about surrender the weapons, or any formula about destroying, surrendering, or disarmament,” the terrorist leader said, echoing repeated statements by Hamas officials saying they have no intention of disarming.
Abu Marzouk also reaffirmed that Hamas has moved to “restore order” in parts of the Gaza Strip from which Israeli forces withdrew as part of the ceasefire deal.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the rest. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
Disarmament “was never even presented to us,” Abu Marzouk told Al Jazeera.
“After a battle of this magnitude … and with the inability of Israel, America, and the West to disarm or destroy Hamas’s weapons, did they think they could obtain it through talks?” he continued.
The comments came one day before Trump said that Hamas would in fact give up its weapons.
“A lot of people said they’ll never disarm. It looks like they’re going to disarm,” Trump told a cabinet meeting on Thursday.
The US president also asked his special envoy, Steve Witkoff, for an update on the situation.
“We’ve got the terrorists out of there and they’re going to demilitarize. They will because they have no choice,” Witkoff said. “They’re going to give it up. They’re going to give up the AK-47s.”
Last week, Trump warned that Hamas “will be blown away very quickly” if it refuses to disarm and cooperate with the second phase of his administration’s 20-point peace plan.
According to multiple media reports, Washington is expected to announce a deadline in the coming days for the terrorist group to lay down its weapons, in an effort to set the terms of the disarmament process.
On Monday, Israeli Prime Minister Benjamin Netanyahu insisted that the next phase of the ceasefire deal would focus on disarming Hamas and demilitarizing the enclave, rather than on reconstruction.
“We are at the threshold of the next phase: Disarming Hamas and demilitarizing the Gaza Strip,” the Israeli leader told parliament, shortly after he officially announced that the remains of the last hostage had been recovered.
“The next phase is not reconstruction,” he continued. “We have an interest in advancing this phase, not delaying it. The sooner we do so, the sooner we will complete the objectives of the war.”
Under phase one of Trump’s peace plan, a ceasefire took effect and Hamas was required to release all remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during the group’s invasion of and massacre across southern Israel on Oct. 7, 2023.
The body of the final hostage, Israeli police officer Ran Gvili, was returned on Monday, and he was buried on Wednesday.
In exchange for Hamas’s releasing nearly all the hostages, Israel freed thousands of Palestinian prisoners, including many serving life sentences for terrorism, and partially withdrew its military forces in Gaza to a newly drawn “Yellow Line,” roughly dividing the enclave between east and west.
The second stage of the US-backed peace plan is supposed to establish an interim administrative authority, a so-called “technocratic government,” deploy an International Stabilization Force (ISF) to oversee security in Gaza, and begin the demilitarization of Hamas.
In an effort to advance his regional peace initiative, Trump launched the so-called Board of Peace last week, inviting several countries — including Turkey — despite Israel’s opposition to its participation.
Israeli officials have repeatedly rejected any Turkish role in Gaza’s postwar reconstruction, warning that Ankara’s push to expand its regional influence could bolster Hamas’s terrorist infrastructure, as Turkey has been a longtime backer of the Islamist group.
Under Trump’s Gaza peace plan, the newly created Board of Peace will oversee the interim technocratic Palestinian government in the enclave, supported for at least two years by the ISF.
The ISF — comprising troops from multiple participating countries — will oversee the ceasefire deal between Israel and Hamas, train local security forces, secure Gaza’s borders with Israel and Egypt, and protect civilians while maintaining humanitarian corridors.
In addition, the ISF would seemingly be expected to take on the responsibility of disarming Hamas. Even though several countries — including Hamas backers Qatar and Turkey — have expressed interest in joining the international peacekeeping force, no final agreement has been reached.
Further Israeli military withdrawals in Gaza are tied to Hamas’s disarmament.
During his Wednesday interview, Abu Marzouk declared that “nobody can enter Gaza without understandings with Hamas,” emphasizing that the group will not give up control of the enclave.
“If Hamas doesn’t agree to the administrative committee, it cannot enter the Gaza Strip,” he told Al Jazeera, asserting that the group has the final say over who sits on it.
Trump’s peace plan, which has been endorsed by the United Nations, calls on Hamas to relinquish any governing role in Gaza.
Despite Hamas’s comments, the peace plan is moving forward with a transitional technocratic Palestinian administration in Gaza. The newly established 15-member body is led by Ali Shaath, a former deputy minister in the Palestinian Authority.
According to media reports, Hamas is looking to position around 10,000 members of its police force within the new Palestinian administration for Gaza.
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Forverts podcast, episode three: The cemetery
דער פֿאָרווערטס האָט שוין אַרויסגעלאָזט דעם דריטן קאַפּיטל פֿונעם ייִדישן פּאָדקאַסט, Yiddish With Rukhl. דאָס מאָל איז די טעמע „דער בית־עולם“. די פֿאַרגאַנגענע וואָך איז זי געווען „ליבע“. צו הערן ביידע קאַפּיטלען גיט אַ קוועטש דאָ.
אין דעם איצטיקן קאַפּיטל לייענט שׂרה־רחל שעכטער פֿאָר צוויי אַרטיקלען, „אַ טראַדיציאָנעלער מינהג געפֿירט פֿון פֿרויען: פֿעלדמעסטן און קנייטלעך לייגן“ פֿון אַנאַבעל כּהן, און „דאָס אַרײַנלייגן אין דר׳ערד: די פֿאַרשידענע ווערטער און אויסדרוקן פֿאַרן וואָרט ׳בית־עולם׳“ פֿון הערשל גלעזער.
אויב איר ווילט אויך לייענען דעם געדרוקטן טעקסט פֿון די אַרטיקלען, גיט אַ קוועטש דאָ און קוקט אונטן בײַם סוף פֿון דער זײַט.
אין דעם וואָכיקן פּאָדקאַסט לייענט די פֿאָרווערטס־רעדאַקטאָרין שׂרה־רחל שעכטער פֿאָר געקליבענע אַרטיקלען וואָס דער פֿאָרווערטס האָט געדרוקט במשך פֿון די יאָרן. דערווײַל איז דער פּאָדקאַסט בלויז אַ פּראָבע פֿון פֿינעף קאַפּיטלען. אויב ס׳וועט ווײַטער וואַקסן דער אינטערעס צו אים, וועט ער ווערן אַ געוויינטלעכער טייל פֿונעם פֿאָרווערטס.
טאָמער האָט איר קאָמענטאַרן אָדער פֿאָרלייגן, שרײַבט אַ בריוול דעם פֿאָרווערטס: schaechter@forward.com
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