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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Trump Curious Why Iran Has Not ‘Capitulated’ Amid US Military Buildup, Says Witkoff
US Special Envoy Steve Witkoff delivers a press conference upon the signing of the declaration on deploying post-ceasefire force in Ukraine, during the so-called ‘Coalition of the Willing’ summit, at the Elysee Palace in Paris, France, Jan. 6, 2026. Photo: Ludovic Marin/Pool via REUTERS
US President Donald Trump is curious as to why Iran has not yet “capitulated” and agreed to curb its nuclear program, as Washington builds up its military capability in the Middle East, Trump’s special envoy Steve Witkoff said.
“I don’t want to use the word ‘frustrated,’ because he understands he has plenty of alternatives, but he’s curious as to why they haven’t… I don’t want to use the word ‘capitulated,’ but why they haven’t capitulated,” Witkoff said during an interview on Saturday with Fox News’ “My View with Lara Trump,” hosted by the president’s daughter-in-law.
“Why, under this pressure, with the amount of seapower and naval power over there, why haven’t they come to us and said, ‘We profess we don’t want a weapon, so here’s what we’re prepared to do’? And yet it’s sort of hard to get them to that place.”
Trump has ordered a huge buildup of forces in the Middle East and preparations for a potential multi-week air attack on Iran. Iran has threatened to strike US bases if it is attacked.
IRAN DENIES SEEKING NUCLEAR WEAPONS
The United States wants Iran to give up enriched uranium which Washington says can potentially be used to make a bomb, as well as stop supporting terrorists in the Middle East and accept limits to its missile program.
Tehran says its nuclear program is peaceful but it is willing to accept some curbs on it in return for the lifting of financial sanctions. It rejects tying this to other issues such as missiles and support for armed groups.
“They’ve been enriching well beyond the number that you need for civil nuclear. It’s up to 60 percent [fissile purity],” Witkoff said. “They’re probably a week away from having industrial, industrial-grade bomb-making material, and that’s really dangerous.”
A senior Iranian official told Reuters on Sunday that Iran and the United States still have differing views over sanctions relief in talks.
Witkoff also said he has met at Trump’s direction with Iranian opposition figure Reza Pahlavi, son of the shah ousted in Iran’s 1979 Islamic Revolution. He did not provide further details of the meeting.
Pahlavi, who lives in exile, served as a rallying figure for some of Iran’s opposition during anti-government demonstrations last month in which thousands of people are believed to have been killed, the worst domestic unrest since the revolution era.
Earlier in February, Pahlavi said US military intervention in Iran could save lives, and urged Washington not to spend too long negotiating with Tehran’s clerical rulers on a nuclear deal.
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US-Iran Talks Expected Friday if Iran Sends Nuclear Proposal Soon, Axios Reports
Atomic symbol and USA and Iranian flags are seen in this illustration taken, September 8, 2022. Photo: REUTERS/Dado Ruvic/Illustration/File Photo
United States negotiators are ready to hold another round of talks with Iran on Friday in Geneva if they receive a detailed Iranian proposal for a nuclear deal in the next 48 hours, Axios reported on Sunday, citing a senior US official.
Reuters could not immediately verify the report.
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Khamenei Designates Larijani to Lead Iran’s Affairs During Protests, Military Threats
Iran’s Supreme National Security Council Secretary Ali Larijani speaks after meeting with Lebanese Parliament Speaker Nabih Berri, in Beirut, Lebanon, Aug. 13, 2025. Photo: REUTERS/Aziz Taher
i24 News – Iran’s Supreme Leader Ali Khamenei has reportedly assigned significant authority to former Revolutionary Guards commander and longtime political figure Ali Larijani in response to rising US and Israeli military threats, as well as nationwide unrest, according to a report by The New York Times.
The newspaper cites Iranian officials, members of the Revolutionary Guards, and former diplomats, noting that Khamenei has issued detailed instructions on succession and emergency decision-making should he be targeted in a potential strike.
Larijani, currently a top national security official, has been tasked with managing state affairs, overseeing the crackdown on protests, coordinating sensitive nuclear discussions with Washington, and liaising with allied nations including Russia, Qatar, and Oman.
“Larijani has been entrusted with responsibilities that cover both domestic security and international relations, effectively acting as Khamenei’s right-hand man during this period of heightened tension,” the report states.
Officials say Khamenei has prepared multiple layers of succession for key political and military positions and delegated powers to a close circle of confidants. While Larijani is not considered a likely successor to the Supreme Leader due to insufficient religious credentials, he is described as one of the regime’s most trusted crisis managers.
Iran has reportedly placed its armed forces on high alert, deployed missile systems near Iraq and in the Persian Gulf, and intensified military exercises. Special forces, intelligence units, and Basij militia battalions are prepared to deploy to major cities to suppress unrest and monitor suspected foreign operatives if conflict escalates.
The move comes amid continued diplomatic engagement over Tehran’s nuclear program. Despite ongoing negotiations, officials say Iran is operating under the assumption that a U.S. military strike is “inevitable and imminent.”
According to the report, Larijani tops the list of emergency successors, followed by Parliament Speaker General Mohammad Bagher Ghalibaf, with former president Hassan Rouhani also named as a potential fallback in extraordinary circumstances.