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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Iran Promises ‘Crushing’ Attacks Against the US and Israel
Symbolic mock-ups of Iranian missiles are displayed on a street, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, March 22, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
i24 News – Iran has issued a stark warning of “crushing” retaliatory attacks against the United States and Israel following threats from US President Donald Trump to escalate military operations in the coming weeks.
In a statement aired on Iranian state television, the Khatam al-Anbiya operational command said, “this war will continue until your humiliation, your disgrace, your permanent and certain regret, and your surrender,” framing the conflict as a long-term confrontation and invoking “trust in Almighty God.”
Iranian officials further warned that future operations would be “more crushing, broader, and more destructive,” signaling the potential expansion of the conflict across multiple fronts amid ongoing missile and drone exchanges in the region.
The escalation comes after Trump publicly suggested intensifying strikes on Iran, saying operations would continue until “the job is finished” and claiming significant military gains against Iranian strategic capabilities. As tensions rise, both sides appear to be hardening their positions, increasing fears of a wider regional confrontation.
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Trump Speech Unleashes More Pain on US Consumers with $5 Gasoline, Record Diesel in Sight
US President Donald Trump arrives to award the medal of honor to Master Sgt. Roderick ‘Roddie’ W. Edmonds, Staff Sgt. Michael H. Ollis, and retired Command Sgt. Maj. Terry P. Richardson during a ceremony in the East Room of the White House in Washington, DC, USA, 02 March 2026.
US President Donald Trump’s address to the nation on Wednesday, in which he vowed more aggressive strikes on Iran, has put consumers on course for record fuel prices at the pumps just ahead of the country’s peak summer travel season, market experts said.
Americans expected Trump’s speech to outline a plan to end the Iran war and reopen the Strait of Hormuz, as Iran’s blockade of the global oil conduit has sent oil and fuel prices skyrocketing, pinching consumers’ wallets. But instead, Trump vowed to bomb Iran back into the “Stone Ages” and said the strait would just open “naturally” when the war ends.
The comments sent US crude oil prices surging more than 10 percent on Thursday, and US average retail gasoline prices are now set to climb to between $4.25 and $4.45 a gallon by next week after crossing $4 a gallon for the first time since 2022 at the start of this week, said Patrick De Haan.
The pain could worsen. If there is no viable plan to reopen the Strait of Hormuz, the US average price of gasoline will likely cross $5 a gallon and hit record levels within a month, De Haan said.
Wholesale markets had begun moving higher on Thursday, with midmorning increases of 17 cents a gallon in the Great Lakes, Great Plains, Northeast and West Coast markets, and a 19-cent-a gallon hike in the Gulf Coast, said Tom Kloza, chief energy adviser to Gulf Oil on social media.
Meanwhile, diesel prices, less visible to consumers but arguably more impactful as they are directly tied to the cost of making and moving goods, could hit a record high within two weeks, De Haan said.
The national average retail diesel price is set to climb from $5.47 a gallon on Thursday to between $5.80 and over $6 a gallon within the next two weeks, De Haan said. The record US average retail price was $5.83 a gallon in 2022.
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Britain Says 40 Countries Discuss Reopening Strait of Hormuz After Iran Blockade
A map showing the Strait of Hormuz is seen in this illustration taken June 22, 2025. Photo: REUTERS/Dado Ruvic/Illustration
About 40 countries are discussing joint action to reopen the Strait of Hormuz to stop Iran holding “the global economy hostage,” Britain said on Thursday, after US President Donald Trump said securing the waterway was for others to resolve.
British foreign minister Yvette Cooper said Iran’s “recklessness” in blockading the waterway was “hitting our global economic security” as she chaired the virtual meeting, which included France, Germany, Canada, the United Arab Emirates and India.
“We have seen Iran hijack an international shipping route to hold the global economy hostage,” Cooper said in opening remarks broadcast to the media before the rest of the meeting took place behind closed doors.
The United States did not attend the talks, one official said. The discussions, involving representatives of some 40 countries, took place after Trump said on Wednesday evening that the Strait could open “naturally” and it was the responsibility of countries that rely on the waterway to ensure it was open.
FOCUS ON DIPLOMATIC AND MILITARY OPTIONS
Iran has effectively shut down the key waterway, which carries about a fifth of the world’s total oil consumption, in retaliation for US-Israeli strikes which began in late February. Reopening it has become a priority for governments around the world as energy prices soar.
European countries initially refused Trump’s demand to send their navies to the area because of fears about being dragged into the conflict.
But concerns about the impact of the rising cost of energy on the global economy have prompted them to try to form a coalition to see how they can defend their own interests.
European diplomats said putting the coalition together was at an early stage, with Britain and France leading.
Officials said the discussions on Thursday would focus on which countries were prepared to participate.
France’s Armed Forces spokesperson Guillaume Vernet told a news conference on Thursday that the process would be multi-phased and could not happen until hostilities had calmed or ended.
A key focus of the talks would be how to ensure ship-owners could feel confident enough for vessels to resume traveling through the area and to bring down insurance premiums.
There would also eventually need to be coordination with Iran to ensure that there will be security guarantees for ships, Vernet said, something that is unlikely for now.
Talks had also started on what military assets could be provided, he said.
“We will need to assemble a sufficient number of vessels and have coordination capabilities in the air, at sea, as well as the ability to share intelligence,” he said.
Britain said it would host a meeting of military planners for talks next week.
Trump said on Wednesday evening that other countries that use the Strait of Hormuz should “build up some delayed courage” and “just grab it.”
“Just take it, protect it, use it for yourselves,” he said.
But France’s President Emmanuel Macron speaking in South Korea on Thursday said seizing the Strait militarily was an “unrealistic” option.
“It would take an indefinite amount of time, and it would expose all those who venture through this Strait to coastal risks from the Revolutionary Guards, as well as ballistic missiles,” he said.