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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98

(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.

Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.

Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)

He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.

After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.

Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.

“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.

Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.

Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.

In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”

Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.

“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.

The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.


The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.

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At Chabad Hanukkah party in California, hours after Bondi Beach massacre, joy defied grief’s shadow

PACIFIC PALISADES, CALIFORNIA – A familiar sight at public gatherings, especially Jewish ones — young men in Hasidic garb wrapping black leather tefillin straps around the arms of strangers — felt different here Sunday evening as Rabbi Shimon Goldberg helped Rick Entin fulfill the commandment at a Hanukkah block party in the Palisades. The mitzvahs of tefillin and lighting candles had become acts of defiance and joy as the gathering grieved the 15 people killed at a Chabad Hanukkah event in Sydney.

The attack cut deeply in the close-knit Chabad community, whose brand — and vulnerability — lies in the proud public practicing of Jewish rituals. Some of them were personally connected to Rabbi Eli Schlanger, the Chabad emissary who had organized the Sydney event, and died in the attack.

Yet they were celebrating Hanukkah on Sunday with a group that knew something about resilience: 11 months earlier, the Palisades fire tore through this area, destroying thousands of homes, including Entin’s just up the street. For many, the Hanukkah event was the first time they had been in Jewish community in the Palisades since the inferno. This was the occasion the Palisades Chabad — whose campus was damaged in the fire — had planned to commemorate, and from which its leaders would not be deterred.

Photo by Louis Keene

“Whoever was strategizing this terrorist attack, they want the Jews not just in Sydney, but even in Los Angeles to fear showing up for a Hanukkah event,” said Goldberg, head of a local Chabad-affiliated nonprofit, as he placed a tefillin box atop Entin’s forehead. “This we won’t allow them to do.”

The 38th annual Palisades candlelighting was always going to be bittersweet; many there remained displaced by the fire, and some remain unsure whether they will rebuild. Jewish leaders who planned the event said they did not need to change the program due to the terrorist attack — it was already about celebration in the face of loss.

So, too, is Hanukkah, a holiday that tells of a miraculous jug of oil found amid great ruin. And both Chabad and Kehillat Israel, a Reconstructionist synagogue in the Pacific Palisades that co-sponsored the event, had, miraculously, found the spark on an otherwise gloomy day.

Overlooking the street that had been blocked off for the event were vacant lots where homes had stood a year earlier. But melancholy was hard to come by as one walked through the teeming masses at the event. Kids sat for glitter tattoos and balloon animals; lines snaked for latkes and jelly donuts and hot chocolate, all free. Old friends exchanging long-overdue hugs could be heard saying I’m so sorry about your house. On stage before the candlelighting, a gaggle of youngsters delivered a spirited rendition of “I’m a little latke.”

“It’s almost like the Maccabees,” said Chayim Frenkel, Kehillat Israel’s longtime cantor. “They went into the Temple, cleaned it up, found the menorah, found the oil. And surrounded by the rubble of what the Greeks did, we brought light and hope.”

The Palisades Chabad members in attendance were putting on a doubly brave face: The fire had damaged part of the school on the campus of Chabad of Pacific Palisades, according to Rabbi Zushe Cunin, its director. Classes have still not returned to the building.

“It’s been hard,” Cunin said. “So much trauma, a lot of people have not resolved things, their house, their insurance, their struggles. But Hanukkah is a time to rise above that. Tonight is about strengthening our resolve.”

Cunin’s son, Mordechai, was among the group channeling that resolve through tefillin. The mitzvah — which is required only of Jewish men — was one the late Rabbi Menachem Mendel Schneerson, the last Lubavitcher Rebbe, had implored his followers to promote in order to hasten the arrival of the Messiah. Mordechai and his yeshiva buddies reported having wrapped at least 10 men that day, including three first-time wearers.

It was not lost on the tefillin crew that Schlanger — whose nephew is Mordechai’s classmate — died doing what they were doing now — helping Jewish people from all walks of life connect to Judaism. But to Goldberg, that was only reason to lean in.

“When someone leaves this physical world, their soul is still there, but they can’t do mitzvos,” Goldberg said. “When we think of Rabbi Eli, we are his hands and feet. He can’t put on tefillin today — but we can put on tefillin for him.”

The post At Chabad Hanukkah party in California, hours after Bondi Beach massacre, joy defied grief’s shadow appeared first on The Forward.

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In the fight against K-12 antisemitism, we are grateful for allies – but are not afraid to call out antisemitism when we see it

Recent articles in the Forward spotlighted important conversations around combating K-12 antisemitism that took place at the Jewish Federations of North America’s General Assembly, but missed critical distinctions about our commitment to working with partners throughout the K-12 space and our stance on teachers’ unions. In particular, they ignored the distinction between the two largest teachers’ unions in the US – the National Education Association (NEA) and the American Federation of Teachers (AFT).

Federations throughout North America work closely with educators and educational leadership. We are grateful to the many educators committed to doing right by their students and by the Jewish community, and to our many allies in the education space – including the AFT, led by Randi Weingarten, and its New York affiliate, the UFT, which recently partnered with the Jewish Community Relations Council of New York on a curriculum and training about Jewish Americans.

We are committed to ensuring teachers have access to the content and knowledge they need to accurately educate about Jewish communities, Israel and antisemitism and to provide safe learning environments for Jewish students. Increasingly, however, we also see instances of organizations and individuals encouraging teachers to use materials and trainings that seek to disconnect educators from those positive resources, or worse, to provide resources that harm Jewish students and foster classroom antisemitism.

Some union spaces have become toxic even for Jewish teachers. The recent debate at the NEA’s Representative Assembly about boycotting the ADL, as well as a union resource guide linking to a third-party source erasing Israel off the map and sympathizing with the Holocaust, were shocking. We are grateful that NEA leadership vetoed the boycott resolution and apologized for the link, but we are reminded of the need for vigilance and organizing so that this type of resource is not recommended – even inadvertently – to educators. We stand ready to work with the NEA to help ensure that biased and ultimately harmful teaching materials are legitimized.

Both nationally and at the local level, Federations are proud of the educational partnerships that make our schools better and stronger. We are grateful every day to the educators who teach our children and seek out accurate information and ways to teach critical thinking that enable the foundation of our future democracy – and our safety within it. We are eager for additional partners and partnerships. But at the same time, we will not stand by when antisemitism is enabled in the classroom.

Our commitment is to promote policies and actions that enable Jewish children and teachers to be safe in school and take pride in their identity, and to ensure that Jewish identity, culture and resilience are celebrated and accurately taught.

The post In the fight against K-12 antisemitism, we are grateful for allies – but are not afraid to call out antisemitism when we see it appeared first on The Forward.

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Her daughter left the Bondi Beach Hanukkah celebration just before the shooting, then asked, ‘Mommy, why do they hate us so much?’

The daughter of an American expatriate living about two miles from the mass killing at a Hanukkah celebration in suburban Sydney, Australia, escaped the carnage by coming home to change clothes, her mother said.

“She’d been there earlier that afternoon, on the bridge where they were shooting. She came home, changed her clothes, and was getting ready to go again,” said Michelle Stein-Evers, a former Los Angeles resident and a co-founder of the Alliance of Black Jews in 1995.

“She and her friends were on their way back to Bondi to go to the party and have something to eat, and they were stopped by the police,” Stein-Evers said. “She found out why, and she started calling everyone to let us know. Her best friend’s cousin was killed. Another best friend’s cousin was shot in the leg.”

Her daughter, who is 22, had previously locked down her Facebook account out of privacy concerns and requested that her name not be used. As the massacre unfolded Sunday, she turned to social media to search for information.

“‘Oh my God, there’s bodies everywhere,’” Stein-Evers said her daughter told her.

She also asked where her father was, amid rumors — later proven untrue — that the neighborhood where he had gone to play tennis was also affected.

Stein-Evers said the events were unfolding within minutes of their home, where she was alone after her daughter headed back toward the beach.

“It was scary. It was nothing but sirens — sirens and sirens — and helicopters,” she said.

Stein-Evers said she knew the first victim publicly identified among the dead, Rabbi Eli Schlanger, who helped organize the celebration.

“He was, by consensus, one of the nicest guys in the Jewish community in Sydney,” she said.

Antisemitic incidents have been rising in Sydney and across Australia since the Hamas attack on Israel on Oct. 7, 2023, Stein-Evers said, adding that her daughter stopped attending the prestigious University of Sydney because of campus protests.

“She was constantly being heckled, asked, ‘Where are you from? Are you Jewish? Are you an Arab? Why aren’t you with us?’” Stein-Evers said. Her daughter would not respond to the questions and eventually enrolled in distance learning through a college in Melbourne.

Stein-Evers, who has lived in the Middle East — including in Muslim-majority countries — as well as Europe and the United States, said she now has concerns about her own safety.

“I was never scared to be a Jew in America. I was never scared in Germany,” she said — a fear she said is now shared by her daughter.

“When she came home last night, she was in tears,” Stein-Evers said. “‘Mommy, why do they hate us so much?’”

The post Her daughter left the Bondi Beach Hanukkah celebration just before the shooting, then asked, ‘Mommy, why do they hate us so much?’ appeared first on The Forward.

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