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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Trump Threatens to Hit Iran Infrastructure on Tuesday if Strait Remains Blocked
US President Donald Trump arrives to award the medal of honor to Master Sgt. Roderick ‘Roddie’ W. Edmonds, Staff Sgt. Michael H. Ollis, and retired Command Sgt. Maj. Terry P. Richardson during a ceremony in the East Room of the White House in Washington, DC, USA, 02 March 2026.
US President Donald Trump said in an expletive-laden social media post on Sunday that the United States will target Iran’s power plants and bridges on Tuesday if the Strait of Hormuz is not reopened.
“Tuesday will be Power Plant Day, and Bridge Day, all wrapped up in one, in Iran. There will be nothing like it!!!” Trump said in a Truth Social post, referencing the key shipping lane that Tehran has effectively closed since the US and Israel launched attacks on Iran more than a month ago.
“Open the Fuckin’ Strait, you crazy bastards, or you’ll be living in Hell – JUST WATCH!,” Trump said, ending his Easter morning post with: “Praise be to Allah.”
The president separately said he would hold a news conference on Monday in the Oval Office, after the US military rescued two US pilots whose aircraft were downed in Iran.
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Zelensky in Syria to Discuss Security Cooperation with Sharaa
FILE PHOTO: Ukraine’s President Volodymyr Zelenskiy looks on during an interview with Reuters, amid Russia’s attack on Ukraine, in Kyiv, Ukraine March 25, 2026. REUTERS/Valentyn Ogirenko/File Photo
Ukrainian President Volodymyr Zelensky pledged to work for enhanced security in talks on Sunday with his Syrian counterpart Ahmed al-Sharaa, as Kyiv seeks to promote its military expertise across the region following the outbreak of the Iran war.
Zelensky, continuing his tour of Middle East countries, also said Ukraine wants to contribute to food security in the region.
In recent weeks, Zelensky has visited several countries across the Middle East, offering Ukrainian expertise in countering drone and missile attacks, developed during its four-year war with Russia.
“We agreed to work together to provide more security and opportunities for development for our societies,” Zelensky wrote on Telegram. “There is a great interest in exchanging military and security experience.”
Zelensky told the Syrian leader that Ukraine, as a major grain producer, was a reliable supplier of food and said the two leaders “discussed joint opportunities to strengthen food security across the region.”
In Turkey on Saturday, Zelensky said he had agreed on “new steps” in security cooperation with Turkish President Tayyip Erdogan, and discussed opportunities in joint gas infrastructure projects and gas field development.
“Today in Damascus we continue our active Ukrainian diplomacy aimed at real security and economic cooperation,” Zelensky said on X after his arrival.
It was the Ukrainian leader’s first trip to Syria since diplomatic relations were re-established at the end of last year following the fall of Syria’s long-time strongman Bashar al-Assad.
Zelensky’s talks with Sharaa were linked to defense in light of the US-Israeli war in Iran, said one Syrian source, a government adviser. Syria is not known to have any air defenses capable of dealing with Iranian drones or missiles.
During Zelensky’s visits to Gulf states last weekend, Ukraine signed long-term military cooperation deals with Saudi Arabia and Qatar, and he said that a similar agreement was close to completion with UAE.
Syria is home to two major Russian military bases, used by its navy and air force. Sharaa said on Tuesday at an event in Chatham House in London that work was under way to transform these into “centers to train the Syrian army.”
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China Ready to Cooperate with Russia to Ease Middle East Tension, Foreign Minister Says
China’s Foreign Minister Wang Yi attends the 14th EAST Asia Summit Foreign Ministers’ Meeting in the 57th ASEAN Foreign Ministers’ Meeting at the National Convention Center, in Vientiane, Laos July 27, 2024. Photo: REUTERS/Chalinee Thirasupa/File Photo
China is willing to continue to cooperate with Russia at the UN Security Council and make efforts to cool down the Middle East situation, Foreign Minister Wang Yi told his Russian counterpart Sergei Lavrov in a phone call on Sunday.
Wang said the fundamental way to resolve navigation issues in the Strait of Hormuz is to achieve a ceasefire as soon as possible, adding that China has always advocated political settlement of hotspot issues through dialogue and negotiation.
The foreign ministers’ call came ahead of a U.N. Security Council vote next week on a Bahraini resolution to protect commercial shipping in and around the Strait of Hormuz.
As permanent UNSC members, China and Russia should “adopt an objective and balanced approach and seek to win greater understanding and support from the international community,” Wang told Lavrov, according to a statement from his ministry.
China has repeatedly called for a ceasefire in the Gulf region and Middle East, urging an end to the fighting that has run for more than a month and largely closed the Strait of Hormuz, a critical shipping artery for oil and gas.