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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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Harvard President Blasts Scholar Activism, Calls for ‘Restoring Balance’ in Higher Ed
Harvard University President Alan Garber speaks during the 374th Commencement exercises at Harvard University in Cambridge, Massachusetts, US, May 29, 2025. Photo: REUTERS/Brian Snyder
Harvard University president Alan Garber, fresh off a resounding endorsement in which the Harvard Corporation elected to keep him on the job “indefinitely,” criticized progressive faculty in a recent podcast interview for turning the university classroom into a pulpit for the airing of their personal views on contentious political issues.
Garber made the comments last week on the “Identity/Crisis Podcast,” a production of the Shalom Hartman Institute, a Jewish think tank which specializes in education research.
“I think that’s where we went wrong,” Garber said, speaking to Yehuda Kurtzer. “Because think about it, if a professor in a classroom says, ‘This is what I believe about this issue,’ how many students — some of you probably would be prepared to deal with this, but most people wouldn’t — how many students would actually be willing to go toe to toe against a professor who’s expressed a firm view about a controversial issue?”
Garber continued, saying he believes higher education, facing a popular backlash against what critics have described as political indoctrination, is now seeing a “movement to restore balance in teaching and to bring back the idea that you really need to be objective in the classroom.”
He added, “What we need to arm our students with is a set of facts and a set of analytic tools and cultivation of rigor in analyzing these issues.”
Coming during winter recess and the Jewish and Christian holidays, Garber’s interview fell under the radar after it was first aired but has been noticed this week, with some observers pointing to it as evidence that Harvard is leading an effort to restore trust in the university even as it resists conceding to the Trump administration everything it has demanded regarding DEI (diversity, equity, and inclusion), viewpoint diversity, and expressive activity such as protests.
As previously reported by The Algemeiner, Garber has spent the past two years fighting factions from within and without the university that have demanded to steer its policies and culture — from organizers of an illegal anti-Israel encampment to US President Donald Trump, who earlier this year canceled $2.26 billion in public money for Harvard after it refused to grant his wishlist of reforms for which the conservative movement has clamored for decades.
Even as Harvard tells Trump “no,” it has enacted several policies as a direct response to criticisms that the institution is too permissive of antisemitism for having allowed anti-Zionist extremism to reach the point of antisemitic harassment and discrimination. In 2025, the school agreed to incorporate into its policies a definition of antisemitism supported by most of the Jewish community, established new rules governing campus protests, and announced new partnerships with Israeli academic institutions. Harvard even shuttered a DEI office and transferred its staff to what will become, according to a previous report by The Harvard Crimson, a “new Office of Culture and Community.” The paper added that Harvard has even “worked to strip all references to DEI from its website.”
Appointed in January 2024 as interim president, Garber — who previously served in roles as Harvard’s provost and chief academic officer — rose to the top position at America’s oldest and, arguably, most prestigious institution at a time when the job was least desirable. At the time, Harvard was being pilloried over some of its students cheering Hamas’s Oct. 7, 2023, massacre across southern Israel and even forming gangs which mobbed Jewish students wending their way through campus; the university had suffered the embarrassment of its first Black president being outed as a serial plagiarist, a stunning disclosure which called into question its vetting procedures as well as its embrace of affirmative action; and anti-Israel activists on campus were disrupting classes and calling for others to “globalize the intifada.”
Garber has since won over the Harvard Corporation, which has refused to replace him during a moment that has been described as the most challenging in its history.
“Alan’s humble, resilient, and effective leadership has shown itself to be not just a vital source of calm in turbulent times, but also a generative force for sustaining Harvard’s commitment to academic excellence and to free inquiry and expression,” Harvard Corporation senior fellow Penny Pritzker said in a statement issued on behalf of the body, which is the equivalent of a board of trustees. “From restoring a sense of community during a period of intense scrutiny and division to launching vital new programs on viewpoint diversity and civil discourses and instituting new actions to fight antisemitism and anti-Arab bias, Alan has not only stabilized the university but brought us together in support of our shared mission.”
Follow Dion J. Pierre @DionJPierre.
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Holocaust Survivors Sent Care Packages to Oct. 7 Hostages for Hanukkah
The Menorah for Hanukkah on the Square 2025 in Trafalgar Square, London, United Kingdom, Dec. 14, 2025. Photo: Matthew Chattle/Cover Images via Reuters Connect
Survivors of the Holocaust spread holiday cheer this Hanukkah by delivering care packages to a group of 20 hostages whom the terrorist group Hamas recently released from captivity to fulfill the requirements of a ceasefire which suspended hostilities with Israel.
The gifts, dropped off at the Israeli consulate office in New York City, was made possible by The Blue Card, the only US-based charity organization which provides financial assistance and other services to survivors of the Holocaust. Originally founded in 1934 to assist Jews who had fled Germany to escape Hitler’s persecution of the country’s Jews, it has operated ceaselessly for nearly a century.
Over the past two years, the world has seen a revival of antisemitism unlike any since the period in which The Blue Card was founded, sparked by the Hamas-led Oct. 7, 2023, massacre that claimed the lives over of 1,200 Israelis and stole years and even more lives from 251 more who were kidnapped and held hostage in Gaza.
Some of the hostages who survived captivity have been released in stages since Israel and Hamas agreed on a ceasefire in October, and on Monday, Blue Card executive director Masha Pearl said the organization felt it necessary to reach out to them due to their having experienced a plight that is painfully familiar to what its clients endured in Europe during the Holocaust. Pearl also discussed the Bondi Beach mass shooting, in which a father and son inspired by Islamism opened fire on Jews celebrating the start of Hanukkah, murdering 15 people and injuring 40 others.
“Holocaust survivors and former hostages share a uniquely painful bond shaped by survival and resilience,” Pearl said. “After witnessing a mass shooting at a Chanukah event in Sydney, it felt even more urgent for our survivors to deliver these care packages now, spreading light at a moment that feels dark for the entire Jewish world. The resilience of the Holocaust survivors we assist, the former hostages, and now the survivors of the attack in Australia remind us that even in the face of hatred and violence, the Jewish people remain united.”
In a press release Blue Card said the care packages “carried profound meaning,” being filled to the brim with goods of all sorts, from blankets and water bottles to chap stick and even handwritten notes from the Holocaust survivors who sent them.
Follow Dion J. Pierre @DionJPierre.
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Israel, Syria to Set Up Communication Mechanism After US-Mediated Talks
Syrian President Ahmed al-Sharaa speaks during a joint press conference with French President Emmanuel Macron after a meeting at the Elysee Palace in Paris, France, May 7, 2025. Photo: REUTERS/Stephanie Lecocq/Pool
Israel and Syria agreed during US-mediated talks in Paris to set up a communication mechanism to coordinate on security, intelligence, and commercial issues, the three countries said in a joint statement released on Tuesday by the US State Department.
But in a statement to Reuters, a Syrian official said it would not be possible to move forward on “strategic files” in talks with Israel without a binding, clear timeline for Israeli troop withdrawal from Syrian territory seized after the late 2024 toppling of Bashar al-Assad.
The Syrian official, speaking on condition of anonymity, said the latest round of talks with Israel in Paris, which took place on Monday and Tuesday, concluded with an initiative to suspend all Israeli military activities against Syria.
There was no immediate from Israel on whether it had agreed to suspend military activities in Syria. Prime Minister Benjamin Netanyahu’s office said Israel had focused on security issues as well as Israel-Syria economic cooperation during the talks.
Syrian state media reported that the discussions in Paris were focused on reviving a 1974 disengagement agreement that established a UN-monitored buffer zone between Israel and Syria after the 1973 Middle East war.
Israeli troops advanced deeper across the border after Assad was toppled on Dec. 8, 2024, by rebel fighters who assumed Syria’s leadership. Israel has also intervened in what it calls missions to protect the Druze religious minority in southwestern Syria.
Syria is seeking an Israeli withdrawal to positions held before Assad was toppled, and wants a reciprocal security framework guaranteeing its sovereignty and preventing interference in its internal affairs.
The State Department statement said that the two countries would use the communication mechanism “to facilitate immediate and ongoing coordination on their intelligence sharing, military de-escalation, diplomatic engagement, and commercial opportunities” under US supervision.
The Syrian official accused Israel of stalling by using technicalities in the talks, and said it should abandon its “expansionist mentality” so that the talks could proceed.
