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Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98
(JTA) — Ira “Bob” Born, the son of a Russian Jewish immigrant who founded the company that makes Peeps candies, has died. He was 98.
Born was the former president of Just Born Quality Confections, the 100-year-old family-owned candy company in Bethlehem, Pennsylvania, that makes Mike and Ikes, jelly beans and Goldenberg Peanut Chews, but is probably best known for the marshmallow treats that are staples in Easter baskets.
Just Born’s Jewish roots came as a surprise to this reporter, who in 2012 reported for the New Jersey Jewish News on the company’s acquisition of Goldenberg Peanut Chews, a venerable Philadelphia brand that had recently dropped its kosher “pareve” certification. Ross Born, Bob’s son and co-CEO of the company, explained the difficulty in sourcing ingredients for the candies and spoke about the family’s commitment to Jewish causes in the Lehigh Valley and beyond. (Peanut Chews are kosher dairy; Peeps are not kosher.)
He also spoke about his father’s innovations as head of the company, which the elder Born joined in 1945 after graduating from Lehigh University with a degree in engineering physics and service in the U.S. Navy. Born had been accepted to medical school but fell in love with the business.
After Just Born acquired a maker of marshmallow candies in 1953, Bob Born devised a way to greatly speed the process. At the Bethlehem factory, huge machines squirt armies of the chick-shaped confections onto a conveyer belt, on which they glide past little guns that paint on the eyes.
Bob Born also cut down on waste when he figured out what to do with Mike and Ike candies that emerged misshapen in the manufacturing process: He remelted the candies, added a hot cinnamon flavor to mask their original taste, and repurposed them as Hot Tamales.
“That was his nature. He didn’t say, ‘No, we can’t do something.’ He said ‘Well, we’ll figure it out,’” Ross Born told the Lehigh Valley News.
Bob Born was born on Sept. 29, 1924, in New York City. His father, Sam Born, had been a rabbinical student from Berdichev, Ukraine, before his family fled to Paris, where he learned the art of chocolate-making. After opening a factory and store in Brooklyn, Sam brought his brothers-in-law, Irv and Jack Shaffer, into the business. A nephew, David Shaffer, is currently board chair and co-CEO of Just Born.
Bob Born retired after almost 40 years at Just Born and moved to Florida, where he was chairman of a literacy program in an underserved community.
In addition to his talents as a candymaker, Born was a musician, woodworker, chess player and photographer, according to his son. In 2019, the city of Bethlehem declared Feb. 15 as “Bob Born Day.”
Ross, a past president of the Jewish Federation of the Lehigh Valley, told the local newspaper that his father will be remembered as a “real mensch” — Yiddish for a person of integrity and honor.
“He was a kind person, he was generous with his talents, sharing his abilities. He was very fair minded: he wanted to embrace differences rather than just tolerate them,” Ross Born said.
The family asked that contributions be made to the American Technion Society, Israel Guide Dog Center or any literacy program.
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The post Bob Born, Jewish maker of Peeps marshmallow candies, dies at 98 appeared first on Jewish Telegraphic Agency.
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NELLA MARGRITHE ESKIN NOVEMBER 14, 1946 – AUGUST 27, 2025
It is with great sorrow that the Eskin family reports the passing of Nella Margrithe Eskin, beloved wife and devoted partner of Michael Eskin, on August 27, 2025.
Nella, the only child of the late Kasiel and Rosa Kessler, Holocaust survivors, was born in a displaced persons camp in Fohrenwald, Germany, in 1946. The family first moved to Baltimore as refugees in 1949 before settling in Chicago, where Nella graduated from Roosevelt University with Bachelor of Science degree.
In 1969, she met Michael, and three months later they were married in Chicago in March 1970. They shared a wonderful marriage of over 55 years, during which they raised a family of four boys and created a home that was always full of song, food, guests and Yiddishkeit. Sadly, their eldest son, Katriel, passed away in 2015. Nella is survived by her other three sons, Josh, Ezra and Daniel, and their families as well as Katriel’s wife and family. She was a devoted wife, mother, and grandmother to her husband, sons, and ten grandchildren, and a loving daughter to her mother, Rosa, who passed away in 2020.
A lifelong scholar, she earned an MBA from the University of Manitoba in 1995. Nella was a very pious and learned woman who was also a wonderful artist, music lover, gardener and cook. She passed her love of music, art, storytelling and learning to her children, teaching each of them piano and instilling in them an enduring appreciation for the arts that continues to this day. She was an incredibly warm woman and made every gathering feel special, every guest feel valued, and every meal feel like a celebration of love and friendship.
She will be sorely missed by her husband, children, grandchildren, relatives in the UK, USA, Australia, and Israel, and many dear friends. Her kindness, curiosity, and love will live on in the many lives she touched. May her memory be
a blessing.
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VIDEO: Moishele Alfonso on the new book of I. L. Peretz stories for students
לכּבֿוד דער פּובליקאַציע פֿונעם ביכל „אויפֿן װעג: זיבן דערציילונגען פֿון י.־ל. פּרץ“ — אַ זאַמלונג ספּעציעל געמאַכט פֿאַר סטודענטן — קען מען איצט זען אַן אינטערוויו מיטן ייִדיש־לערער משהלע אַלפֿאָנסאָ, וואָס האָט פֿאַרקירצט און באַאַרבעט די דערציילונגען.
אין דעם אינטערוויו דערציילט אַלפֿאָנסאָ וועגן דעם פּראָצעס פֿון שאַפֿן דאָס ביכל, און לייענט געקליבענע אויסצוגן דערפֿון. דער אינטערוויו, געפֿירט פֿון אלי בענעדיקט, איז געשטיצט געוואָרן פֿון דער ייִדיש־ליגע, וואָס האָט אויך אַרויסגעגעבן דאָס לייענביכל.
דאָס נאָוואַטאָרישע ביכל גיט דעם לייענער אַ צוטריט צו קלאַסישע ייִדיש־דערציילונגען דורך אַ זײַט־בײַ־זײַטיקן גלאָסאַר, שמועס־פֿראַגעס און קלאַנג־רעקאָרדירונגען פֿון די מעשׂיות.
משהלע אַלפֿאָנסאָ איז אַ ייִדיש־לערער בײַם ייִדישן ביכער־צענטער זינט 2019. אין 2022 האָט ער, דורכן פֿאַרלאַג „אָלניאַנסקי־טעקסט“, טראַנסקריבירט און אַרויסגעגעבן יצחק באַשעוויסעס בוך „שׂונאים: די געשיכטע פֿון אַ ליבע“. דער ראָמאַן איז אַרויס אין המשכים אינעם פֿאָרווערטס אין 1966, און ס’איז דאָס ערשטע מאָל וואָס שׂונאים איז אַרויס אין בוכפֿאָרעם אויף ייִדיש.
דאָס ביכל קען מען באַשטעלן דאָ.
The post VIDEO: Moishele Alfonso on the new book of I. L. Peretz stories for students appeared first on The Forward.
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VIDEO: Peter, Paul and Mary’s “Light One Candle” — in Yiddish
If, like me, you enjoy listening to old recordings of the iconic folk group Peter, Paul and Mary, you may want to check this out: a new Yiddish version of their Hanukkah song “Light One Candle,” sung by another talented trio — Rabbi Avram, Elisha and Sarah Mlotek. (A transliteration of the lyrics appears beneath the video below.)
The three siblings are the grown children of Zalmen Mlotek, musician and director of the Yiddish National Theater Folksbiene, and his wife, Debbie Mlotek. Rabbi Avram is a writer, Elisha is a filmmaker and Sarah is studying music at a conservatory in Israel — and just became a mom.
Their singing is backed up by C. Joseph Lanzbom on guitar and Elisha on percussion.
The original song, which was written by Peter Yarrow, became an anthem for the Soviet Jewry movement in the 1980s, symbolizing their struggle for freedom. It was translated into Yiddish by the theater producer Moishe Rosenfeld and Avram Mlotek.
“‘Light One Candle’ was one of our Bubbe’s favorite songs every time we got together for a Hanukkah sing-along,” Avram said. Their Bubbe was the renowned scholar of Yiddish song, Chana Mlotek. For many years, she and her husband, the Yiddish cultural activist Yosl Mlotek, ran a column about Yiddish songs and poetry in the Forward.
Although Hanukkah is still a month away, Bubby Chana’s grandchildren had a meaningful reason for publishing it now: This week marks her yortzeit.
TRANSLITERATION
Eyn likht shaynt far di heldishe kinder
A dank vos dos likht geyt nit oys
Eyn likht shaynt far di payn un di laydn
Di sakone’z geven azoy groys
Eyn likht flakert far korbones un laydn
Az yoysher un frayhayt zol zayn
Eyn likhtl flakert far khokhme un visn
Far frayhayt un sholem zol zayn.
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
Eyn likht flakert tsu gebn undz koyekh
Az eybik mir’n blaybn getray
Eyn likht flakert far mentshn vos laydn
Oykh mir zenen nisht geven fray
Eyn likhtl flakert far zise khaloymes
Tseteyln zol undz nisht der kas
Un eyn likhtl flakert tsu haltn tsuzamen
Mit sholem un mer nisht kayn has
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
Vos iz di mayse vos iz azoy tayer
Vos lebt eybik in undzer flam?
Vos iz di shvue tsu fargangene doyres
Az es lebt undzer folk, undzer am?
Mir kumen, mir geyen, mir hofn, mir gloybn
Az yoysher vet vern der klal
Dos iz der viln, dos iz di shvue
A shenere velt iberal!
Lesht nit di likhtlekh oys!
Zey flakern shoyn doyres-lang
Lesht nit di likhtlekh oys!
Balaykhtn durkh undzer gezang!
The post VIDEO: Peter, Paul and Mary’s “Light One Candle” — in Yiddish appeared first on The Forward.