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Crumbs cupcakes, founded by a Jewish couple, makes a comeback
(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake craze kicked off by a “Sex and the City” scene filmed at Magnolia Bakery, fans lined up for Crumbs’ oversized cupcakes, available in inventive varieties like Black-Bottom Cheesecake Brownie, Grasshopper and Squiggle, a gargantuan riff on the traditional Hostess cupcake.
The wildly popular Manhattan bakery quickly grew into a chain — by 2013, Crumbs had more than 70 stores across the country.
Soon, however, the dream crumbled. The Bauers sold the chain in 2011, but by 2014, due to a variety of factors — including increased competition, high real estate costs and general gourmet-cupcake burnout — Crumbs closed its doors. Later that year, an investment group tried to resurrect the troubled brand — reopening some stores and adding challah to the menu on Fridays — but failed.
Now, however, Crumbs is back, with the Bauers again at the helm but with a new business plan: In place of brick-and-mortar bake shops, they are selling desserts online at originalcrumbs.com. They are also offering delivery in New York City through Gopuff, and their baked goods are available at select local supermarket chains, including Gristedes, D’Agostino’s and ShopRite.
“There were things we always wanted to accomplish with the brand that we didn’t have a chance the first time around,” Mia Bauer told the New York Jewish Week. “We didn’t feel like Crumbs kind of petered out the way it deserved to. That wasn’t the ending we foresaw for Crumbs. We really had nurtured it and cultivated it and we felt like it deserved better than that.”
After the original Crumbs folded, Mia spent time raising the couple’s two children in their Short Hills, New Jersey home. She returned to political campaign work, which she was doing prior to becoming a full-time baker. Jason, meanwhile, opened a brokerage business and a spirits company in New York, and also took a corporate position at WeWork.
After a few years, however, the Bauers were ready for a change, and market research confirmed the interest that former Crumbs customers were expressing to Jason.
In 2021, Jason paid just $350 to the U.S. Patent & Trademark Office to revive the brand. Since then, the couple have been analyzing market research, altering their business model, attending trade shows, creating new recipes and designing new packaging. They formally relaunched the business in November 2023 and it is now known as Original Crumbs Bakeshop.
Now, as before, Crumbs products are kosher: Their cupcakes are under National Kosher supervision by Rabbi Aaron Mehlman, and a new product, soft-baked cookies, are OU-Dairy certified. The Bauers keep a kosher home, and as Jason told the New York Jewish Week, “We wouldn’t sell any food as a profession if it weren’t kosher.”
“The highlight of our week is Shabbat, but Jewish principles are woven throughout our daily existence,” said Jason, who, together with his family, belongs to the Kabbalah Centre in Manhattan, as the family splits its time between New Jersey and the Upper East Side.
Kabbalah, Jason added, “informs our every decision both in our personal and business lives.”
When Crumbs first opened 20 years ago, the bakery became known for their “signature” 4.25-inch diameter cupcakes, described now on their website as “twice the size of a normal cupcake.” At the time, such oversized treats were an anomaly.
“I actually didn’t realize they were oversized,” said Mia, who said she began baking as a child of 7 or 8. “That’s how I always made my cupcakes for family and friends. I assume it started out kind of innocently. I had a muffin pan in my home as a kid and that’s what I used. It didn’t occur to me that my cupcakes were that much bigger than the average cupcake.”
When the Bauers launched Crumbs their goal was to bring back the corner bakery, which, in the early 2000s, had started to disappear; the couple realized that supermarkets were basically the only option for baked goods for many people. At the same time, Mia, who had worked in a bakery as a teenager, had been “longing for the experience of a neighborhood bakery,” according to Jason.
While the new iteration of Crumbs isn’t focused on local bakeries, nostalgia still drives its founders: “We wanted to pivot and be the box of cupcakes or package of cookies that people have in their home,” Mia said, recalling fond memories of Entenmann’s cookies.
During Crumbs’ initial run, Mia — who lived in Israel from ages 1 to 7 and admits to a preference for plain white cake with lots of frosting — ended up creating more than 120 cupcake flavors, with about 30 varieties available in each shop at any given time.
These days, the cupcake varieties have been reduced to 12, plus seasonal and holiday flavors. Crumbs still offers their cupcakes in their signature size, as well classic ( aka “normal”) and mini sizes. The classic-size cupcakes are sold in supermarkets, and will now cost a little more than $2, considerably cheaper than the $4.50 bakeries used to charge.
“We’re able to produce them in volume with efficiencies that allows the price point in supermarkets to be significantly less than it was in our stores,” Jason said.
Crumbs 2.0 has added a line of soft batch cookies in eight flavors, most of which are takeoffs of their most popular cupcake flavors, like Cotton Candy, Sprinkle Sundae and Marshmallow Cookies & Cream. The small, soft-baked cookies — much like the Entenmann’s chocolate chip cookies that Mia was so fond of — are packaged in resealable, stackable, plastic cookie jars and cost $8.
“We are pretty fanatical about quality control,” Mia said. “I treated our stores like my kitchen. Even now, in supermarkets, it’s the same quality control.”
According to Jason, every cupcake is still made and decorated by hand, and the cookies are homemade, too. These days, Crumbs has become something of a family business, with the couple’s children — Annabelle, 15 and Zack, 13 — serving as taste-testers, critics and digital media consultants. “We run by both our kids almost anything social media-related to get their input,” Mia said.
Jason sees their return to the bakery business as bashert, using the Yiddish word for destiny. “We’re both very spiritual people,” he said. “We’ve always felt when the opportunity presented itself to us, there’s a reason it came back into our life, so we couldn’t ignore it.”
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The post Crumbs cupcakes, founded by a Jewish couple, makes a comeback appeared first on Jewish Telegraphic Agency.
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Australia Cracks Down on Antisemitism Amid Unrelenting Surge in Hate Crimes Targeting Jewish Community
Car in New South Wales, Australia graffitied with antisemitic message. Photo: Screenshot
The government of the Australian state of New South Wales (NSW) has introduced a proposal to criminalize specific protests outside places of worship in response to a recent wave of hate crimes targeting Jews in Australia.
“We have seen disgusting acts of racial hatred and antisemitism,” the NSW premier Chris Minns said in a statement outlining the proposed laws. “These are strong new laws, and they need to be because these attacks have to stop.”
Part of a broader set of measures, the reforms aim to address a recent wave of arson attacks and antisemitic vandalism across Australia over the past two months.
“These laws have been drafted in response to the horrifying antisemitic violence in our community, but it’s important to note that they will apply to anyone, preying on any person, of any religion,” Minns said.
The legislation also followed Israel’s call for the Australian government to take stronger measures against the “epidemic of antisemitism” that has swept across the country. Prime Minister Anthony Albanese has maintained that his government is doing everything possible to combat attacks, including acts of domestic terrorism.
The attempted antisemitic terror attack at a synagogue in Sydney is intolerable. This joins a long list of antisemitic attacks in Australia, including setting fire to a childcare center in Sydney, firebombing a synagogue in Melbourne, and many other antisemitic attacks.
The…— Gideon Sa’ar | גדעון סער (@gidonsaar) January 29, 2025
On Sunday, the NSW Jewish Board said that in three weeks they had seen 10 publicly reported antisemitic incidents, primarily in the Sydney area, which included arson and vandalism — including property defaced with messages reading “f—k Jews.” The group said that number “doesn’t include the graffiti appearing in our streets on a daily basis or the abuse and harassment that goes unreported.”
Last month, Australian police said they foiled a potential mass-casualty antisemitic terrorist attack after discovering a caravan in a suburb of Sydney filled with explosives and material containing details about Jewish targets.
Under the new proposed laws, it would be an offense to block access to places of worship or harass, intimidate, or threaten people there, with a maximum penalty of two years in prison. The legislation gives the police heightened powers to enforce he law.
It would also become a crime to display a Nazi symbol near a synagogue, with a maximum two-year prison sentence, and the Graffiti Control Act would be amended to make graffiti on places of worship an aggravated offence.
These potential changes would come after two synagogues in Sydney were vandalized last month with swastikas, and an attempt was made to set one on fire.
Under the new legislation, sentencing could take into account whether an offense was “wholly” or “partially” driven by hatred or prejudice.
“The entire community will be safer as a direct result of these changes. The proposed changes will mean that divisive and hateful behaviors will not succeed in dividing our community,” said Michael Daley, the attorney general.
As authorities work to counter the alarming surge in anti-Jewish incidents, law enforcement has made several arrests across Australia.
On Wednesday, two 27-year-old men were arrested and charged for spray-painting antisemitic symbols and words on walls, bus stops, and signs in several Perth neighborhoods in western Australia.
“The Western Australia Police Force will not allow vile acts of hatred and racism to go unchecked,” a WA Police spokesperson said in a statement. “This swift outcome should send a clear message to anyone engaging in this kind of behavior. We will find you and you will be put before the courts to face the consequences of your actions.”
In Melbourne, a 68-year-old man has been charged with criminal damage, unlawful assault, and offensive graffiti after allegedly vandalizing a family home in a Jewish community and throwing bacon at a passerby who tried to intervene.
In Sydney, a woman was found guilty of sending a threatening message to a Jewish school just 11 days after Hamas’s invasion of and massacre across southern Israel on Oct. 7, 2023. However, she has escaped conviction.
In the letter, the 21-year-old wrote: “You are the children of Satan … get cancer and die a slow, painful death.”
“Praise Hitler. If only he was here to continue the mass destruction of your bloodline,” the message continued.
Many observers have expressed outrage over the woman escaping conviction. The verdict came as Jewish students were reported to be hiding their school uniform logos and avoiding public transport, in the wake of rising antisemitic attacks on Jewish schools, daycare centers, and synagogues.
AUSTRALIA’S SHAME – ANTISEMITISM EMERGENCY
This pic is the front cover of the Wentworth Courier, the local paper for much of Sydney’s eastern suburbs which is home to much of the Jewish community in NSW.
“Jewish children under police watch” in order to attend school.… pic.twitter.com/L6Itct35L9
— Australian Jewish Association (@AustralianJA) February 4, 2025
Last month, the NSW government also proposed a new law making it a criminal offense to intentionally incite racial hatred, with a maximum two-year prison sentence.
In their efforts to combat hate speech, this change would make inciting racial hatred a criminal offense, rather than just a civil one under the Anti-Discrimination Act.
The state government also announced an increase of $525,000 in funding for the NSW police engagement and hate crime unit, along with a $500,000 boost to a grants program for social cohesion.
The post Australia Cracks Down on Antisemitism Amid Unrelenting Surge in Hate Crimes Targeting Jewish Community first appeared on Algemeiner.com.
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Pro-Trump Arab American Group Changes Name After US President Floats Controversial Gaza Plan
Then-US President-elect Donald Trump speaks during a meeting with House Republicans at the Hyatt Regency hotel in Washington, DC, US on Nov. 13, 2024. Photo: ALLISON ROBBERT/Pool via REUTERS
A prominent organization that sought to forge strong ties between US President Donald Trump and the Arab American community has changed its name in opposition to Trump’s proposal for the US to “take over” over Gaza.
On Wednesday, “Arab Americans for Trump” announced a rebrand to “Arab Americans for Peace,” criticizing the president for his failure to hold meetings with “key Arab leaders” and his support for removing “Palestinian inhabitants to other parts of the Arab world.”
“We strongly appreciate the president’s offer to clean and rebuild Gaza. However, the purpose should be to make Gaza habitable for Palestinians and no one else,” the group said in a press release explaining the name change.
The group explained that it supports a separate independent state for Palestinians encompassing Gaza, the West Bank, and East Jerusalem, expressing disappointment that Trump has not attempted to carve out a “path to a permanent peace process.”
Bishara Bahbah, chairman of the group, told the Associated Press that the organization is “completely opposed” to Trump’s suggestion to transfer Gaza’s civilians out of the coastal enclave.
“The talk about what the president wants to do with Gaza, obviously we’re completely opposed to the idea of the transfer of Palestinians from anywhere in historic Palestine,” Bahbah said. “And so we did not want to be behind the curve in terms of pushing for peace, because that has been our objective from the very beginning.”
On Tuesday night, Trump and Israeli Prime Minister Benjamin Netanyahu, who was visiting the White House, held a press conference following their private meeting in the Oval Office. Trump asserted that the US would assume control of Gaza and develop it economically into “the Riviera of the Middle East” after Palestinians are resettled elsewhere.
“The US will take over the Gaza Strip, and we will do a job with it too,” Trump told reporters. “We’ll own it and be responsible for dismantling all of the dangerous unexploded bombs and other weapons on the site.”
Earlier in the day, Trump referred to Gaza as a “demolition site” and said its residents have “no alternative” but to leave, suggesting Egypt, Jordan, and other Arab states as possible relocation sites.
Trump performed remarkably well with Arab American voters in the 2024 presidential election. In the majority-Arab American city of Dearborn, Michigan, 42 percent of voters backed Trump, compared to 36 percent who supported Democratic nominee Kamala Harris.
Other Arab American leaders and organizations slammed Trump’s proposal to vacate Palestinians from Gaza.
Layla Elabed, the co-chair of the Uncommitted National Movement, said she was “sad, angry, and scared for our communities.”
James Zogby, president of the Arab American Institute, called Trump’s comments “dangerous, provocative, illegal, and callously insensitive to Palestinian needs.”
Wa’el Alzayat, leader of EmgageUSA, an organization that advocates on behalf of Muslim Americans, rebuffed Trump’s proposal as a “violation of international law.”
The post Pro-Trump Arab American Group Changes Name After US President Floats Controversial Gaza Plan first appeared on Algemeiner.com.
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Liri Albag Celebrates 20th Birthday at Hospital With Other Hostages Released From Gaza
Liri Albag, center, standing from a balcony inside Israel’s Rabin Medical Center and watching an orchestra performance for her birthday alongside Agam Berger, Daniella Gilboa, Karina Ariev, and Naama Levy. Photo:
American Friends of Rabin Medical Center
Liri Albag, who was recently released from captivity in Gaza as part of the Israel-Hamas ceasefire, celebrated her 20th birthday on Tuesday with other former hostages at Rabin Medical Center’s Beilinson Hospital in Petach Tikvah, Israel, where she is recovering after returning home 10 days earlier.
An orchestra came to the hospital to perform a small concert for Albag, who celebrated her previous birthday in Hamas captivity. The songs included Leonard Cohen’s “Hallelujah” and “Happy Birthday.” She watched from a balcony on one of the upper floors of the hospital alongside other freed hostages Agam Berger, Daniella Gilboa, Karina Ariev, and Naama Levy. All five women were serving as surveillance soldiers in the Israel Defense Forces when they were kidnapped from an IDF base in Nahal Oz by Hamas-led terrorists during their deadly rampage in southern Israel on Oct. 7, 2023.
Albag, Gilboa, Ariev, and Levy returned together after 15 months in Hamas captivity as part of the ceasefire agreement between Israel and Hamas. Five days later, Berger was also released as part of the ceasefire deal.
Albag uploaded a post on Instagram about her birthday and wrote: “Today I get to celebrate my 20th birthday with my loved ones. The only wish I asked for — is for all the hostages to return.”
Her older sister, Roni Albag, shared a photo from the birthday celebrations on Instagram and wrote in the caption: “Our Lirosh, our number 1. I dreamed of this moment countless times and here you are. Today you celebrate your 20th birthday at home!!! Today you celebrate the life that was given to you again. You are our victory, our heart and the light of our home. I love you and am here for you forever and ever.”
Liri posted on social media on Friday for the first time since returning from captivity. In an Instagram post, she thanked the people of Israel for their “support, love, and help.” She said, “Together, we are strength.” She also thanked the IDF and members of Israel’s security forces “who sacrificed their souls and fought for us and our country! There isn’t a morning that I don’t pray for their safety.”
“Finally got to reunite with my family! But our fight isn’t over and I won’t stop fighting until everyone is home!” she added. “I want us to continue to stay united, because together nothing can break us. The unity and hope we have in us scares all our enemies, amazes all our lovers, and comforts the people among us. A sentence that used to accompany me was ‘at the end of every night, darkness disappears.’ And I wish that everyone can see the light.”
Seven surveillance soldiers were abducted from the Nahal Oz base on Oct. 7, 2023, including Noa Marciano, who was killed in Hamas captivity, and Ori Megidish, who was rescued by the IDF in October 2023.
The post Liri Albag Celebrates 20th Birthday at Hospital With Other Hostages Released From Gaza first appeared on Algemeiner.com.