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Crumbs cupcakes, founded by a Jewish couple, makes a comeback
(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake craze kicked off by a “Sex and the City” scene filmed at Magnolia Bakery, fans lined up for Crumbs’ oversized cupcakes, available in inventive varieties like Black-Bottom Cheesecake Brownie, Grasshopper and Squiggle, a gargantuan riff on the traditional Hostess cupcake.
The wildly popular Manhattan bakery quickly grew into a chain — by 2013, Crumbs had more than 70 stores across the country.
Soon, however, the dream crumbled. The Bauers sold the chain in 2011, but by 2014, due to a variety of factors — including increased competition, high real estate costs and general gourmet-cupcake burnout — Crumbs closed its doors. Later that year, an investment group tried to resurrect the troubled brand — reopening some stores and adding challah to the menu on Fridays — but failed.
Now, however, Crumbs is back, with the Bauers again at the helm but with a new business plan: In place of brick-and-mortar bake shops, they are selling desserts online at originalcrumbs.com. They are also offering delivery in New York City through Gopuff, and their baked goods are available at select local supermarket chains, including Gristedes, D’Agostino’s and ShopRite.
“There were things we always wanted to accomplish with the brand that we didn’t have a chance the first time around,” Mia Bauer told the New York Jewish Week. “We didn’t feel like Crumbs kind of petered out the way it deserved to. That wasn’t the ending we foresaw for Crumbs. We really had nurtured it and cultivated it and we felt like it deserved better than that.”
After the original Crumbs folded, Mia spent time raising the couple’s two children in their Short Hills, New Jersey home. She returned to political campaign work, which she was doing prior to becoming a full-time baker. Jason, meanwhile, opened a brokerage business and a spirits company in New York, and also took a corporate position at WeWork.
After a few years, however, the Bauers were ready for a change, and market research confirmed the interest that former Crumbs customers were expressing to Jason.
In 2021, Jason paid just $350 to the U.S. Patent & Trademark Office to revive the brand. Since then, the couple have been analyzing market research, altering their business model, attending trade shows, creating new recipes and designing new packaging. They formally relaunched the business in November 2023 and it is now known as Original Crumbs Bakeshop.
Now, as before, Crumbs products are kosher: Their cupcakes are under National Kosher supervision by Rabbi Aaron Mehlman, and a new product, soft-baked cookies, are OU-Dairy certified. The Bauers keep a kosher home, and as Jason told the New York Jewish Week, “We wouldn’t sell any food as a profession if it weren’t kosher.”
“The highlight of our week is Shabbat, but Jewish principles are woven throughout our daily existence,” said Jason, who, together with his family, belongs to the Kabbalah Centre in Manhattan, as the family splits its time between New Jersey and the Upper East Side.
Kabbalah, Jason added, “informs our every decision both in our personal and business lives.”
When Crumbs first opened 20 years ago, the bakery became known for their “signature” 4.25-inch diameter cupcakes, described now on their website as “twice the size of a normal cupcake.” At the time, such oversized treats were an anomaly.
“I actually didn’t realize they were oversized,” said Mia, who said she began baking as a child of 7 or 8. “That’s how I always made my cupcakes for family and friends. I assume it started out kind of innocently. I had a muffin pan in my home as a kid and that’s what I used. It didn’t occur to me that my cupcakes were that much bigger than the average cupcake.”
When the Bauers launched Crumbs their goal was to bring back the corner bakery, which, in the early 2000s, had started to disappear; the couple realized that supermarkets were basically the only option for baked goods for many people. At the same time, Mia, who had worked in a bakery as a teenager, had been “longing for the experience of a neighborhood bakery,” according to Jason.
While the new iteration of Crumbs isn’t focused on local bakeries, nostalgia still drives its founders: “We wanted to pivot and be the box of cupcakes or package of cookies that people have in their home,” Mia said, recalling fond memories of Entenmann’s cookies.
During Crumbs’ initial run, Mia — who lived in Israel from ages 1 to 7 and admits to a preference for plain white cake with lots of frosting — ended up creating more than 120 cupcake flavors, with about 30 varieties available in each shop at any given time.
These days, the cupcake varieties have been reduced to 12, plus seasonal and holiday flavors. Crumbs still offers their cupcakes in their signature size, as well classic ( aka “normal”) and mini sizes. The classic-size cupcakes are sold in supermarkets, and will now cost a little more than $2, considerably cheaper than the $4.50 bakeries used to charge.
“We’re able to produce them in volume with efficiencies that allows the price point in supermarkets to be significantly less than it was in our stores,” Jason said.
Crumbs 2.0 has added a line of soft batch cookies in eight flavors, most of which are takeoffs of their most popular cupcake flavors, like Cotton Candy, Sprinkle Sundae and Marshmallow Cookies & Cream. The small, soft-baked cookies — much like the Entenmann’s chocolate chip cookies that Mia was so fond of — are packaged in resealable, stackable, plastic cookie jars and cost $8.
“We are pretty fanatical about quality control,” Mia said. “I treated our stores like my kitchen. Even now, in supermarkets, it’s the same quality control.”
According to Jason, every cupcake is still made and decorated by hand, and the cookies are homemade, too. These days, Crumbs has become something of a family business, with the couple’s children — Annabelle, 15 and Zack, 13 — serving as taste-testers, critics and digital media consultants. “We run by both our kids almost anything social media-related to get their input,” Mia said.
Jason sees their return to the bakery business as bashert, using the Yiddish word for destiny. “We’re both very spiritual people,” he said. “We’ve always felt when the opportunity presented itself to us, there’s a reason it came back into our life, so we couldn’t ignore it.”
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The post Crumbs cupcakes, founded by a Jewish couple, makes a comeback appeared first on Jewish Telegraphic Agency.
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Ilhan Omar Slapped With Ethics Complaint From Conservative Watchdog Over Holding Rally With Ex-Somali PM
US Rep. Ilhan Omar (D-MN) participates in a news conference, outside the US Capitol in Washington, DC, April 10, 2019. Photo: Reuters / Jim Bourg
US Rep. Ilhan Omar (D-MN) has been slapped with an ethics complaint by the American Accountability Foundation (AAF), a conservative watchdog group, for holding an event with former Somali Prime Minister Hassan Ali Khaire.
Last weekend, Khaire took the stage with Omar in support of her reelection campaign. AAF argued Khaire’s presence at Omar’s campaign rally constituted a violation of the US Federal Election Campaign Act and demanded the congresswoman step down from office.
“We are deeply concerned by Ilhan Omar’s illegal campaign rally with the former prime minister of Somalia. Omar already has a long history of statements indicating her disdain for America and allegiance to Somalia, but this goes beyond statements,” the AAF wrote.
“Now her campaign has taken action to involve a foreign leader in an American election. She must resign immediately and return every dollar raised for her at this disgraceful rally,” the watchdog continued.
The organization argued Omar potentially committed two infractions against the Federal Election Campaign Act.
First, AAF alleged that the congresswoman “knowingly accepted former Somalia Prime Minister Hassan Ali Khaire’s services at her campaign events.” They asserted this action exceeded the “limited volunteer services permitted by a foreign national and involves impermissible decision-making.”
Second, the watchdog claimed that Khaire was possibly “compensated by a prohibited source.” The organization suggested that Ka Joog, a Minneapolis-based nonprofit that focuses on “empowering Somali American youth,” organized and funded Khaire’s trip to America. AAF argued that Omar likely “knowingly accepted a corporate contribution associated with Mr. Khaire’s travel and lodging costs” with the goal of boosting voter turnout among Minnesota’s Somali-American community.
During Omar’s campaign rally in Minnesota last weekend, Khaire gave an impassioned speech, urging the audience to vote for the congresswoman.
“Support her with your votes, tell your neighbors and friends, and anyone you know to come out and support Ilhan Omar,” Khaire said. “And knock on every door you can so that she can be re-elected.”
Khaire then added, “Ilhan’s interests aren’t those of Minnesota or the American people but those of Somalia.”
“No one is above the law — even members of the Squad” of far-left lawmakers in the US House, AAF president Thomas Jones wrote in a statement. “Not only were Khaire’s comments about Omar deeply disturbing, but the rally was also a blatant violation of US election laws. Omar must resign immediately and return every dollar raised by Khaire for her campaign.”
Omar’s campaign counsel David Mitrani denied that the congresswoman violated any elections laws.
“This ethics complaint is another attempt by the far-right to smear the congresswoman,” Mitrani told the New York Post.
“Congresswoman Omar’s campaign had absolutely no involvement in requesting, coordinating, or facilitating Mr Khaire’s appearance or his comments, and accordingly there was no violation of law,” he continued.
Khaire’s claim that Omar’s “interests” are with Somalia rather than the American people raised eyebrows, with critics pointing out that she has previously criticized the American Jewish community for supposedly maintaining “allegiance” to the government of Israel.
“I want to talk about the political influence in this country that says it is OK for people to push for allegiance to a foreign country,” Omar said during a 2019 speech in reference to the American Israel Public Affairs Committee, a lobbying organization aimed at fostering a closer US-Israel relationship.
“Accusing Jews of harboring dual loyalty has a long, violent, sordid history,” said Steve Hunegs, executive director of the Jewish Community Relations Council of Minnesota and the Dakotas, in response to Omar’s comments.
During her five-year stretch as a US representative, Omar has emerged as one of Israel’s fiercest critics, repeatedly accusing the Jewish state of enacting “apartheid” and “ethnic cleansing” against Palestinians. She has supported the boycott, divestment, and sanctions (BDS) movement against Israel, an initiative which seeks to economically punish and isolate the Jewish state as the first step toward its elimination.
The congresswoman came under fire after waiting a whole two days to comment on Hamas’ Oct. 7 slaughter of over 1200 people across southern Israel. Despite slow-walking a condemnation of Hamas’ atrocities, she was one of the first congresspeople to call for Israel to implement a “ceasefire” in the Gaza strip.
Omar enraged both Democratic and Republican lawmakers after she referred to Jewish college students as being either “pro-genocide or anti-genocide” while visiting Columbia University in April.
The post Ilhan Omar Slapped With Ethics Complaint From Conservative Watchdog Over Holding Rally With Ex-Somali PM first appeared on Algemeiner.com.
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California Jury Convicts Neo-Nazi Who Brutally Murdered Gay Jewish Teenager
Samuel Woodward, recently convicted of the hate crime murder of 19-year-old Blaze Bernstein, a gay Jewish teenager from California. Photo: Orange County Sheriff’s Office
A jury in Orange County, California on Wednesday convicted a neo-Nazi of the hate-crime murder of a gay Jewish teenager he lured to the woods under the false pretense of a furtive hook-up.
According to court documents, Samuel Woodward — a member of the Neo-Nazi group the Atomwaffen Division — stabbed 19-year-old University of Pennsylvania student Blaze Bernstein over two dozen times in 2018 after pretending in a series of Tinder messages to be interested in a first-time homosexual encounter.
Bernstein was unaware of Woodward’s paranoiac and hateful far-right ideology, however. The now 26-year-old Woodward had withdrawn from college to join the Atomwaffen Division — whose members have been linked to several other murders, including a young man who killed his ex-girlfriend’s parents — idolized Adolf Hitler, and would spend hours on Grindr searching for gay men to humiliate and “ghost,” ceasing all contact with them after posing as a coquettish “bicurious” Catholic.
“I tell sodomites that I’m bi-curious, which makes them want to ‘convert’ me,” Woodward said in his diary quoted by The Los Angeles Times. “Get them hooked by acting coy, maybe then send them a pic or two, beat around the bus and pretend to tell them that I like them and then kabam, I either un-friend them or tell them they have been pranked, ha ha.”
In another entry, Woodward wrote, “They think they are going to get hate crimed [sic] and it scares the s— out of them.”
On the day of the killing, Woodward agreed to drive Bernstein to Borrego Park in Foothill Ranch, where he stabbed him as many as 30 times and buried him in a “shallow grave,” according to various reports. He never denied his guilt, but in court his attorneys resorted to blaming the crime on his being diagnosed with Asperger’s Syndrome and feeling conflicted about his sexuality, LA Times reported. As the trial progressed, his attorneys also made multiple attempts to decouple Woodward’s Nazism from the murder, arguing that it was not a hate crime and that no mention of his trove of fascist paraphernalia and antisemitic and homophobic views should be uttered in court.
“No verdict can bring back Blaze. He was an amazing human and humanitarian and a person we were greatly looking forward to having in our lives, seeing wondrous things from him as his young life unfolded” the family of the victim, who has been described by all who knew him as amiable and talented, said in a statement shared by ABC News. “From this funny, articulate, kind, intelligent, caring, and brilliant scientist, artist, writer, chef, and son, there will never be anyone quite like him. His gifts will never be realized or shared now.”
With Wednesday’s guilty verdict, Woodward may never be free again. He faces life in prison without parole at his sentencing on Oct. 25.
Follow Dion J. Pierre @DionJPierre.
The post California Jury Convicts Neo-Nazi Who Brutally Murdered Gay Jewish Teenager first appeared on Algemeiner.com.
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Opinion: The folly of pro-Palestinian protesters screaming at Jewish teenage girls playing softball in Surrey, B.C.
Did the protesters even realize who would be on the field when they showed up?
The post Opinion: The folly of pro-Palestinian protesters screaming at Jewish teenage girls playing softball in Surrey, B.C. appeared first on The Canadian Jewish News.