Connect with us

RSS

Crumbs cupcakes, founded by a Jewish couple, makes a comeback

(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake craze kicked off by a “Sex and the City” scene filmed at Magnolia Bakery, fans lined up for Crumbs’ oversized cupcakes, available in inventive varieties like Black-Bottom Cheesecake Brownie, Grasshopper and Squiggle, a gargantuan riff on the traditional Hostess cupcake.

The wildly popular Manhattan bakery quickly grew into a chain — by 2013, Crumbs had more than 70  stores across the country.

Soon, however, the dream crumbled. The Bauers sold the chain in 2011, but by 2014, due to a variety of factors — including increased competition, high real estate costs and general gourmet-cupcake burnout — Crumbs closed its doors. Later that year, an investment group tried to resurrect the troubled brand — reopening some stores and adding challah to the menu on Fridays — but failed.

Now, however, Crumbs is back, with the Bauers again at the helm but with a new business plan: In place of brick-and-mortar bake shops, they are selling desserts online at originalcrumbs.com. They are also offering delivery in New York City through Gopuff, and their baked goods are available at select local supermarket chains, including Gristedes, D’Agostino’s and ShopRite.

“There were things we always wanted to accomplish with the brand that we didn’t have a chance the first time around,” Mia Bauer told the New York Jewish Week. “We didn’t feel like Crumbs kind of petered out the way it deserved to. That wasn’t the ending we foresaw for Crumbs. We really had nurtured it and cultivated it and we felt like it deserved better than that.”

After the original Crumbs folded, Mia spent time raising the couple’s two children in their Short Hills, New Jersey home. She returned to political campaign work, which she was doing prior to becoming a full-time baker. Jason, meanwhile, opened a brokerage business and a spirits company in New York, and also took a corporate position at WeWork.

After a few years, however, the Bauers were ready for a change, and market research confirmed the interest that former Crumbs customers were expressing to Jason.

In 2021, Jason paid just $350 to the U.S. Patent & Trademark Office to revive the brand. Since then, the couple have been analyzing market research, altering their business model, attending trade shows, creating new recipes and designing new packaging. They formally relaunched the business in November 2023 and it is now known as Original Crumbs Bakeshop.

Now, as before, Crumbs products are kosher: Their cupcakes are under National Kosher supervision by Rabbi Aaron Mehlman, and a new product, soft-baked cookies, are OU-Dairy certified. The Bauers keep a kosher home, and as Jason told the New York Jewish Week, “We wouldn’t sell any food as a profession if it weren’t kosher.”

“The highlight of our week is Shabbat, but Jewish principles are woven throughout our daily existence,” said Jason, who, together with his family, belongs to the Kabbalah Centre in Manhattan, as the family splits its time between New Jersey and the Upper East Side.

Kabbalah, Jason added, “informs our every decision both in our personal and business lives.”

When Crumbs first opened 20 years ago, the bakery became known for their “signature” 4.25-inch diameter cupcakes, described now on their website as “twice the size of a normal cupcake.” At the time, such oversized treats were an anomaly.

“I actually didn’t realize they were oversized,” said Mia, who said she began baking as a child of 7 or 8. “That’s how I always made my cupcakes for family and friends. I assume it started out kind of innocently. I had a muffin pan in my home as a kid and that’s what I used. It didn’t occur to me that my cupcakes were that much bigger than the average cupcake.”

When the Bauers launched Crumbs their goal was to bring back the corner bakery, which, in the early 2000s, had started to disappear; the couple realized that supermarkets were basically the only option for baked goods for many people. At the same time, Mia, who had worked in a bakery as a teenager, had been “longing for the experience of a neighborhood bakery,” according to Jason.

While the new iteration of Crumbs isn’t focused on local bakeries, nostalgia still drives its founders: “We wanted to pivot and be the box of cupcakes or package of cookies that people have in their home,” Mia said, recalling fond memories of Entenmann’s cookies.

During Crumbs’ initial run, Mia — who lived in Israel from ages 1 to 7 and admits to a preference for plain white cake with lots of frosting — ended up creating more than 120 cupcake flavors, with about 30 varieties available in each shop at any given time.

These days, the cupcake varieties have been reduced to 12, plus seasonal and holiday flavors. Crumbs still offers their cupcakes in their signature size, as well classic ( aka “normal”) and mini sizes. The classic-size cupcakes are sold in supermarkets, and will now cost a little more than $2, considerably cheaper than the $4.50 bakeries used to charge.

“We’re able to produce them in volume with efficiencies that allows the price point in supermarkets to be significantly less than it was in our stores,” Jason said.

Crumbs 2.0 has added a line of soft batch cookies in eight flavors, most of which are takeoffs of their most popular cupcake flavors, like Cotton Candy, Sprinkle Sundae and Marshmallow Cookies & Cream. The small, soft-baked cookies — much like the Entenmann’s chocolate chip cookies that Mia was so fond of — are packaged in resealable, stackable, plastic cookie jars and cost $8.

“We are pretty fanatical about quality control,” Mia said. “I treated our stores like my kitchen. Even now, in supermarkets, it’s the same quality control.”

According to Jason, every cupcake is still made and decorated by hand, and the cookies are homemade, too. These days, Crumbs has become something of a family business, with the couple’s children —  Annabelle, 15 and Zack, 13 — serving as taste-testers, critics and digital media consultants. “We run by both our kids almost anything social media-related to get their input,” Mia said.

Jason sees their return to the bakery business as bashert, using the Yiddish word for destiny. “We’re both very spiritual people,” he said. “We’ve always felt when the opportunity presented itself to us, there’s a reason it came back into our life, so we couldn’t ignore it.”


The post Crumbs cupcakes, founded by a Jewish couple, makes a comeback appeared first on Jewish Telegraphic Agency.

Continue Reading

RSS

‘The View’ Co-Host Sunny Hostin Compares Jan. 6 US Capitol Riot to the Holocaust

“The View” co-host Sunny Hostin. Photo: Screenshot

Sunny Hostin, co-host of the long-running ABC talk show “The View,” on Monday compared the Jan. 6, 2021, riot at the US Capitol to the Holocaust perpetrated by the Nazis during World War II, prompting widespread backlash for making the comparison.

While discussing the significance of the Jan. 6 anniversary, Hostin argued that Americans need to “find moral clarity,” asserting that they should “never forget” the breach of the US Capitol and claiming that the riot should be remembered as a keystone moment in world history, akin to chattel slavery and the Holocaust.

“You had [former US Secretary of State] Condoleezza Rice, I believe, on this very show, saying, ‘You know, we need to move on from Jan. 6.’ I say, no. You don’t move on, because Jan. 6 was an atrocity. It was one of the worst moments in American history,” Hostin said. “And, when you think about the worst moments in American history, like World War II, like the Holocaust, chattel slavery, we need to never forget, because [the] past becomes prologue if you forget and erase.”

On Jan. 6, 2021, a mob of rioters, convinced that the 2020 US presidential election was stolen from Donald Trump, stormed the US Capitol building in an attempt to disrupt the peaceful transfer of power. The mob swarmed through the halls of the Capitol building, vandalizing and breaking into private offices. Trump was widely criticized for not doing more to condemn those who breached the Capitol and for fueling the false notion that he lost the election due to widespread fraud.

Hostin’s words set off a firestorm of criticism on social media, with many observers taking offense to her comparison of Jan. 6 to the systematic murder of 6 million Jews during the Holocaust.

It is disgusting to compare Jan. 6 to the Holocaust,” wrote Samuel Stern, rabbi of Temple Beth Sholom in Topeka, Kansas.

“This Holocaust minimization by [Hostin] is so mind-blowingly offensive it’s hard to believe these fools still have a platform,” wrote Chaskel Bennett, a 9/11 first responder and grandchild of Holocaust survivors.

Look how stupid everything has become,” tweeted Omri Ceren, national security adviser to US Sen. Ted Cruz (R-TEX).

“What an insult to every Jewish person on the planet, past and present. Breathtaking minimizing of one of the worst things to happen in human history,” wrote conservative CNN analyst Scott Jennings.

The post ‘The View’ Co-Host Sunny Hostin Compares Jan. 6 US Capitol Riot to the Holocaust first appeared on Algemeiner.com.

Continue Reading

RSS

Houthi Leader Warns Israelis: ‘Those Who Want to Sleep’ Comfortably Should Leave Country

Houthi policemen ride on the back of a patrol pick-up truck during the funeral of Houthi terrorists killed by recent US-led strikes, in Sanaa, Yemen, Feb. 10, 2024. Photo: REUTERS/Khaled Abdullah

A senior leader of the Iran-backed Houthi terrorist group in Yemen has warned Israelis that they should flee to Cyprus or “return to their original country” if they want to sleep comfortably at night.

“Those who want to sleep should go to sleep in Cyprus or return to their original country,” Hazam al-Assad, a member of the Houthis’ political bureau, posted on X/Twitter on Sunday in a Hebrew-language message directed at Israelis.

The post came one day after al-Assad vowed that the Houthis will continue to attack Israel in support of the Palestinians in Gaza.

“We won’t stop … You must watch the sky, you must not sleep, you must not enjoy life as long as the children of Gaza die from bombs, hunger and cold. We will not abandon Gaza,” he posted.

On Monday, al-Assad celebrated after the Houthis claimed they arrested spies trained and equipped by British and Saudi intelligence services, arguing it was a victory in the Yemeni rebel group’s “holy jihad” and the alleged spies were supporting Israel.

“With the support of God Almighty, the Yemeni security services achieve a new victory in the battle of the holy jihad and the promised victory and in the path of support and victory for our people in Gaza, arresting the British spy cell affiliated with MI6 and Saudi Arabia supporting the Israeli enemy entity,” he wrote.

The Algemeiner could not immediately confirm the veracity of the Houthis’ claim about busting a foreign spy operation.

The Houthis have ramped up their military action against Israel in recent weeks, repeatedly firing missiles from Yemen at Israel. While Israel has intercepted many of the missiles, some have penetrated Israeli air defenses.

Last month, a ballistic missile launched by the Iran-backed group struck a playground in Tel Aviv, injuring at least 16 people and causing damage to nearby homes — the second attack in as many days — after several interception attempts by Israel’s air defense systems failed.

The strike came shortly after the Houthis launched another missile toward the center of Israel, and this time the projectile was only partially intercepted. The warhead crashed into a school in the city of Ramat Gan, outside Tel Aviv, causing one building to collapse and severe damage to another. Children were due to arrive at the school hours after the missile hit.

In response to the attack, the Israeli Air Force conducted retaliatory strikes targeting Houthi positions in Yemen, including strategic locations such as the port of Hodeidah and the capital city, Sana’a. US forces also conducted multiple airstrikes against Houthi positions with the aim of degrading the Houthis’ offensive capabilities and ensuring the security of vital maritime routes in the Red Sea and Gulf of Aden.

Israeli Prime Minister Benjamin Netanyahu warned at the time that Israel would take forceful action against the Houthis as it had done with Hezbollah, another Iran-backed terrorist organization, in Lebanon.

“Just as we acted forcefully against the terrorist arms of Iran’s axis of evil, so we will act against the Houthis,” he said. “We will act with strength, determination and sophistication. I tell you that even if it takes time, the result will be the same.”

Days later, on Dec. 26, the Israeli Air Force conducted additional strikes on the western coast of and deep inside Yemen, including at Sana’a International Airport in the Houthi-controlled capital.

“These military targets were used by the Houthi terrorist regime to smuggle Iranian weapons into the region and for the entry of senior Iranian officials. This is a further example of the Houthis’ exploitation of civilian infrastructure for military purposes,” the Israeli military said.

Netanyahu again vowed “to cut off this terrorist arm of Iran’s axis of evil” and to “persist in this until we complete the task.”

Amid the constant attacks, Israel has instructed its diplomatic missions in Europe to push for countries to designate the Houthi as a terrorist organization.

“The Houthis pose a threat not only to Israel but to the region and the entire world,” Israeli Foreign Minister Gideon Sa’ar said in a statement. “The direct threat to freedom of navigation in one of the busiest maritime routes globally is a challenge to the international community and the world order. The most basic and fundamental step is to designate them as a terrorist organization.”

Several countries — including the United States, Saudi Arabia, Malaysia, the United Arab Emirates, Australia, Canada, New Zealand, and Israel — currently designate the Houthis as terrorists.

Sa’ar’s directive followed repeated attacks by the Houthis against Israel since October 2023, including the launch of over 200 missiles and 170 attack drones.

The Houthis have been waging an insurgency in Yemen for two decades in a bid to overthrow the Yemeni government. They have controlled a significant portion of the country’s land in the north and along the Red Sea since 2014, when they captured it in the midst of a civil war.

The Yemeni terrorist group began disrupting global trade in a major way with their attacks on shipping in the busy Red Sea corridor after the Iran-backed Palestinian terrorist group Hamas’s massacre across southern Israel last Oct. 7, arguing their aggression was a show of support for Palestinians in Gaza.

The Houthi rebels — whose slogan is “death to America, death to Israel, curse the Jews, and victory to Islam” — have said they will target all ships heading to Israeli ports, even if they do not pass through the Red Sea.

Since Hamas’s Oct. 7 onslaught, which launched the ongoing war in Gaza, Houthi terrorists in Yemen have also routinely launched missiles toward Israel.

The US Defense Intelligence Agency (DIA) released a report in July revealing how Iran has been “smuggling weapons and weapons components to the Houthis.” The report noted that the Houthis used Iranian-supplied ballistic and cruise missiles to conduct over 100 land attacks on Israel, Saudi Arabia, the United Arab Emirates, and within Yemen, as well as dozens of attacks on merchant shipping.

While the Houthis have increasingly targeted Israeli soil in recent months, they have primarily attacked ships in the Red Sea, a key trade route, raising the cost of shipping and insurance. Shipping firms have been forced in many cases to re-route to longer and more expensive journeys around southern Africa to avoid passing near Yemen, having a major global economic impact.

In September, the Houthis’ so-called “defense minister,” Mohamed al-Atifi, said that the Yemeni rebels were prepared for a “long war” against Israel and its allies.

“The Yemeni Army holds the key to victory, and is prepared for a long war of attrition against the usurping Zionist regime, its sponsors, and allies,” he was quoted as saying by Iranian state-owned media

“Our struggle against the Nazi Zionist entity is deeply rooted in our beliefs. We are well aware of the fact that this campaign is a sacred and religious duty that requires tremendous sacrifices,” added Atifi, who has been sanctioned by the US government.

Beyond Israeli targets, the Houthis have threatened and in some cases actually attacked US and British ships, leading the two Western allies to launch retaliatory strikes multiple times against Houthi targets in Yemen.

The post Houthi Leader Warns Israelis: ‘Those Who Want to Sleep’ Comfortably Should Leave Country first appeared on Algemeiner.com.

Continue Reading

RSS

‘I Grew Up Hating Israel, Jews’: Former Antisemite-Turned-Zionist Takes on World’s Oldest Hatred in New Doc

Norwegian student Marie Andersen carries an antisemitic sign at an Oct. 21, 2023, pro-Hamas demonstration in Warsaw, Poland. Photo: Screenshot

In a world grappling with a resurgence of antisemitism, a new documentary seeks to confront the issue head-on, positing an unsettling take on the motivations behind the world’s oldest hatred through the insights of Rawan Osman, a Syrian-Lebanese antisemite-turned-Zionist.

“Tragic Awakening: A New Look at the Oldest Hatred,” directed by Canadian-Israeli filmmaker Raphael Shore, interweaves historical analysis with contemporary events through the voices of clerics, historians, sociologists, and cultural commentators, including the late British Chief Rabbi Rabbi Jonathan Sacks, author Yossi Klein Halevi, Israel’s antisemitism envoy Michal Cotler-Wunsh, and journalists Bari Weiss and Douglas Murray. It argues that antisemitism stems not from a perception of Jewish inferiority, but rather from resentment of Jewish excellence and moral leadership.

Osman — who founded “Arabs Ask,” a forum designed to challenge preconceived notions about Judaism and Israel among Arabs, and who describes herself as an Arab Zionist — narrates the movie.

Born in Damascus, Syria, she was raised in Lebanon’s Beqaa Valley and later lived in Saudi Arabia and Qatar before eventually settling in Germany. Her first encounter with a Jewish person was when she moved to Strasbourg, France in her twenties. In her words, the encounter prompted her “first and last panic attack.”

But a long process of exploration, including studying Modern Hebrew and Jewish history at a German university, led her to challenge the antisemitic beliefs she had absorbed growing up in the Middle East and ultimately change her perspective.

“Life is strange. I grew up hating Israel and the Jews, just like many Lebanese and Syrians,” Osman told The Algemeiner.

“Living in Europe, especially the decade I spent in Germany, made me one of the most vocal supporters of the Jewish state. Who would have thought?”

After reexamining her beliefs, Osman dedicated herself to soft diplomacy, educating the Arab world about Jewish history and the Holocaust. However, following the Palestinian terrorist group Hamas’s invasion of southern Israel last Oct. 7, she adopted a more direct and assertive approach, despite the personal risks tied to openly supporting Israel. Reflecting on a conversation with her son, she recalled him asking, “Why are you doing this to me?” to which she responded, “I am doing this for you.”

Osman, who has expressed a desire to convert to Judaism and move to Jerusalem, teamed up with Shore and Rabbi Shalom Schwartz, the film’s executive producer and founder of Aseret, an organization dedicated to promoting the universal values of the Ten Commandments.

“I found myself on a quest to try and understand antisemitism. The Jews are blamed for all ills of the world. Why? Antisemitism requires a different type of explanation,” Osman says in the film.

Shore, who released the film alongside his new book Who’s Afraid of the Big Bad Jew?, argued that while religious, social, and political reasons may trigger antisemitism, they fail to explain its deeper motives, leaving efforts to combat it ineffective.

“Today, more than ever before since the Nazis were defeated, we are forced to discover ways of finding greater tolerance in our world. We are completely delusional if we think that hatred of the Jews will end with the Jews. We are always the canary in the coal mine — a harbinger of what is to come for the entire civilized world,” Shore told The Algemeiner.

“If we are ever to effectively combat antisemitism, we need to better understand its roots with moral and spiritual courage, which demands unwavering pride in our common Jewish identities,” he continued. “Combating antisemitism requires pushing back at our enemies with clarity, unity, and an appreciation that our traditions and history are what have allowed us to overcome our enemies.”

Osman says at one point in the movie: “Hitler didn’t want to kill the Jews because they were bad; he wanted to kill them because they were good.”

Shore explains that for Hitler, the Jews represented “a spiritual and moral threat” because the ethical foundations of Western civilization — at their core, Jewish ideas — are the antithesis of his Darwinian outlook.

“Hitler believed that there was one great conflict that drives human history, and that was the idea of survival of the fittest,” Shore said. “Hitler believed that if the ideas of humanitarianism, love, equality, democracy were to succeed, that would be the end of humanity.”

After a screening of the movie in Tel Aviv last week, Osman shared her thoughts on the downfall of Iran’s regional axis of proxies, culminating with the recent fall of former Syrian President Bashar al-Assad.

Osman said that the reaction of some Israelis’ apprehension at Assad’s demise “literally broke my heart,” she said.

“I invited my Israeli friends to reach out to the Syrians and congratulate them” on the fall of Assad, who was the “monster of the century,” she said.

“Some of them misunderstood — they thought I’m endorsing Islamists,” she said, referencing the rebels led by a former member of ISIS and al Qaeda, Ahmed al-Sharaa, formerly known as Abu Mohammad al-Julani.

Still, she noted, these groups achieved what the world, including the US and Israel, could not, emphasizing that the removal of Assad had to come from within Syria, as an external force taking him down would have turned him into a martyr.

Though Osman approached the recent changes with caution regarding their impact on Israel’s relations with its neighbors, she remained hopeful. “While I watch myself together with Rav Shalom Shwartz and Rav Shore on the big screen, I feel that peace between Israel, Lebanon, and Syria might come in my lifetime after all,” she told The Algemeiner.

The post ‘I Grew Up Hating Israel, Jews’: Former Antisemite-Turned-Zionist Takes on World’s Oldest Hatred in New Doc first appeared on Algemeiner.com.

Continue Reading

Copyright © 2017 - 2023 Jewish Post & News