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Crumbs cupcakes, founded by a Jewish couple, makes a comeback
(New York Jewish Week) — Picture the Upper West Side, circa 2003, the year that Jewish couple Mia and Jason Bauer opened Crumbs Bake Shop at Amsterdam Avenue and 75th Street. In the wake of a cupcake craze kicked off by a “Sex and the City” scene filmed at Magnolia Bakery, fans lined up for Crumbs’ oversized cupcakes, available in inventive varieties like Black-Bottom Cheesecake Brownie, Grasshopper and Squiggle, a gargantuan riff on the traditional Hostess cupcake.
The wildly popular Manhattan bakery quickly grew into a chain — by 2013, Crumbs had more than 70 stores across the country.
Soon, however, the dream crumbled. The Bauers sold the chain in 2011, but by 2014, due to a variety of factors — including increased competition, high real estate costs and general gourmet-cupcake burnout — Crumbs closed its doors. Later that year, an investment group tried to resurrect the troubled brand — reopening some stores and adding challah to the menu on Fridays — but failed.
Now, however, Crumbs is back, with the Bauers again at the helm but with a new business plan: In place of brick-and-mortar bake shops, they are selling desserts online at originalcrumbs.com. They are also offering delivery in New York City through Gopuff, and their baked goods are available at select local supermarket chains, including Gristedes, D’Agostino’s and ShopRite.
“There were things we always wanted to accomplish with the brand that we didn’t have a chance the first time around,” Mia Bauer told the New York Jewish Week. “We didn’t feel like Crumbs kind of petered out the way it deserved to. That wasn’t the ending we foresaw for Crumbs. We really had nurtured it and cultivated it and we felt like it deserved better than that.”
After the original Crumbs folded, Mia spent time raising the couple’s two children in their Short Hills, New Jersey home. She returned to political campaign work, which she was doing prior to becoming a full-time baker. Jason, meanwhile, opened a brokerage business and a spirits company in New York, and also took a corporate position at WeWork.
After a few years, however, the Bauers were ready for a change, and market research confirmed the interest that former Crumbs customers were expressing to Jason.
In 2021, Jason paid just $350 to the U.S. Patent & Trademark Office to revive the brand. Since then, the couple have been analyzing market research, altering their business model, attending trade shows, creating new recipes and designing new packaging. They formally relaunched the business in November 2023 and it is now known as Original Crumbs Bakeshop.
Now, as before, Crumbs products are kosher: Their cupcakes are under National Kosher supervision by Rabbi Aaron Mehlman, and a new product, soft-baked cookies, are OU-Dairy certified. The Bauers keep a kosher home, and as Jason told the New York Jewish Week, “We wouldn’t sell any food as a profession if it weren’t kosher.”
“The highlight of our week is Shabbat, but Jewish principles are woven throughout our daily existence,” said Jason, who, together with his family, belongs to the Kabbalah Centre in Manhattan, as the family splits its time between New Jersey and the Upper East Side.
Kabbalah, Jason added, “informs our every decision both in our personal and business lives.”
When Crumbs first opened 20 years ago, the bakery became known for their “signature” 4.25-inch diameter cupcakes, described now on their website as “twice the size of a normal cupcake.” At the time, such oversized treats were an anomaly.
“I actually didn’t realize they were oversized,” said Mia, who said she began baking as a child of 7 or 8. “That’s how I always made my cupcakes for family and friends. I assume it started out kind of innocently. I had a muffin pan in my home as a kid and that’s what I used. It didn’t occur to me that my cupcakes were that much bigger than the average cupcake.”
When the Bauers launched Crumbs their goal was to bring back the corner bakery, which, in the early 2000s, had started to disappear; the couple realized that supermarkets were basically the only option for baked goods for many people. At the same time, Mia, who had worked in a bakery as a teenager, had been “longing for the experience of a neighborhood bakery,” according to Jason.
While the new iteration of Crumbs isn’t focused on local bakeries, nostalgia still drives its founders: “We wanted to pivot and be the box of cupcakes or package of cookies that people have in their home,” Mia said, recalling fond memories of Entenmann’s cookies.
During Crumbs’ initial run, Mia — who lived in Israel from ages 1 to 7 and admits to a preference for plain white cake with lots of frosting — ended up creating more than 120 cupcake flavors, with about 30 varieties available in each shop at any given time.
These days, the cupcake varieties have been reduced to 12, plus seasonal and holiday flavors. Crumbs still offers their cupcakes in their signature size, as well classic ( aka “normal”) and mini sizes. The classic-size cupcakes are sold in supermarkets, and will now cost a little more than $2, considerably cheaper than the $4.50 bakeries used to charge.
“We’re able to produce them in volume with efficiencies that allows the price point in supermarkets to be significantly less than it was in our stores,” Jason said.
Crumbs 2.0 has added a line of soft batch cookies in eight flavors, most of which are takeoffs of their most popular cupcake flavors, like Cotton Candy, Sprinkle Sundae and Marshmallow Cookies & Cream. The small, soft-baked cookies — much like the Entenmann’s chocolate chip cookies that Mia was so fond of — are packaged in resealable, stackable, plastic cookie jars and cost $8.
“We are pretty fanatical about quality control,” Mia said. “I treated our stores like my kitchen. Even now, in supermarkets, it’s the same quality control.”
According to Jason, every cupcake is still made and decorated by hand, and the cookies are homemade, too. These days, Crumbs has become something of a family business, with the couple’s children — Annabelle, 15 and Zack, 13 — serving as taste-testers, critics and digital media consultants. “We run by both our kids almost anything social media-related to get their input,” Mia said.
Jason sees their return to the bakery business as bashert, using the Yiddish word for destiny. “We’re both very spiritual people,” he said. “We’ve always felt when the opportunity presented itself to us, there’s a reason it came back into our life, so we couldn’t ignore it.”
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The post Crumbs cupcakes, founded by a Jewish couple, makes a comeback appeared first on Jewish Telegraphic Agency.
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Iran Criticizes Arab-Islamic Summit Statement, Flags Objections After Doha Meeting
Sheikh Tamim bin Hamad Al Thani, Emir of Qatar, attends the emergency Arab-Islamic leaders’ summit in Doha, Qatar, Sept. 15, 2025. Photo: Hassan Bargash Al Menhali / UAE Presidential Court/Handout via REUTERS
Iran has criticized the final statement of the Arab-Islamic Summit held in Doha on Monday as insufficient, in the wake of last week’s Israeli attack targeting the Palestinian terrorist group Hamas in Qatar.
In a statement released shortly after the summit, Iran reaffirmed its “unwavering support for the Palestinian people and their right to self-determination,” while arguing that a two-state solution to the Israeli-Palestinian conflict cannot adequately address the Palestinian issue.
According to the Iranian delegation, “the only real and lasting solution is the establishment of a single democratic state across all of Palestine, through a referendum involving all Palestinians inside and outside the occupied territories.”
On Monday, Qatar held a summit of Arab and Islamic nations in the aftermath of last week’s Israeli strike on Hamas, with leaders gathering to express support and discuss regional responses.
The Sept. 9 strike targeting leaders of the Palestinian terrorist group in Doha marked a significant escalation of Israeli military operations, reflecting Jerusalem’s broader efforts to dismantle the terrorist group amid the ongoing war in Gaza.
Expressing solidarity with Qatar, summit leaders condemned Israel’s strike, labeling it “cowardly, illegal, and a threat to collective regional security.”
In the final statement, the heads of state declared that “an assault on a state acting as a neutral mediator in the Gaza crisis is not only a hostile act against Qatar but also a direct blow to international peace-building efforts.”
Alongside the United States and other regional powers, Qatar has served as a ceasefire mediator during the nearly two-year Gaza conflict, facilitating indirect negotiations between the Jewish state and Hamas.
However, Doha has also backed the Palestinian terrorist group for years, providing Hamas with money and diplomatic support while hosting and sheltering its top leadership.
During the summit, Arab and Muslim leaders called for a review of diplomatic and economic relations with Israel while firmly opposing any attempts to displace Palestinians.
In the final statement, the heads of state also emphasized resisting Israel’s efforts to “impose new realities on the ground,” urged enforcement of International Criminal Court (ICC) warrants for Israeli leaders over war crime allegations adamantly denied by Jerusalem, and coordinated actions to suspend Israel’s UN membership.
Although Iran participated in the summit and endorsed the declaration, its delegation issued a separate statement shortly afterward clarifying that doing so “must in no way be interpreted, explicitly or implicitly, as recognition of the Israeli regime,” reaffirming its rejection of the Jewish state’s right to exist.
Iranian leaders regularly declare their intention to destroy Israel, the world’s lone Jewish state.
The statement also stressed that the Palestinian people have the right to employ “all necessary means to achieve their inalienable right to self-determination,” emphasizing that backing this cause is “a shared duty of the international community.”
As the heads of Arab and Islamic states convened for a summit on Monday, Israeli Prime Minister Benjamin Netanyahu warned he did not rule out further strikes on Hamas leaders “wherever they are.”
During a diplomatic visit to Israel, US Secretary of State Marco Rubio expressed strong support for Israel’s position, even as Washington previously voiced concerns over the strike in Qatar, a US ally.
Speaking alongside Netanyahu, Rubio said the only way to end the war in Gaza would be for Hamas to free all hostages and surrender. While the US wants a diplomatic end to the war, “we have to be prepared for the possibility that’s not going to happen,” he said.
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“Your Name Was Included”: UC Berkeley Cooperating With Trump Administration, Admits to Disclosing Names
Students attend a protest encampment in support of Palestinians at University of California, Berkeley during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Berkeley, US, April 23, 2024. Photo: Carlos Barria via Reuters Connect
The University of California, Berkeley (UC Berkeley) is cooperating with the Trump administration’s inquiry into campus antisemitism, providing materials containing the names of some 160 people identified in disciplinary reports and other official documents.
As first reported by The Daily Californian, UC Berkeley’s official campus newspaper, the university’s Office of Legal Affairs notified every person affected by the mass disclosure, writing to them on Sept. 4.
“Last spring, the [US Education Department’s Office for Civil Rights, or OCR]] initiated investigations regarding allegations of antisemitic harassment and discrimination at UC Berkeley. As part of its investigation, OCR required production of comprehensive documents, including files and reports related to alleged antisemitic incidents,” chief campus counsel David Robinson wrote. “This notice is to inform you that, as required by law and as per directions provided by the UC systemic Office of General Counsel, your name was included in report as part of the documents provided by OGC [Office of General Counsel] to OCR for its investigations on Aug. 18, 2025.”
He added, “These documents contained information about reports or responses related to antisemitic incidents.”
Anti-Israel activists told the Californian that the university is helping the Trump administration hunt witches.
“I think the message was sent to anybody has who has ever been accused of antisemitism, which of course, includes a lot of Palestinians,” one said, claiming that he has been falsely accused. “Whenever we teach about Palestine, it usually leads to an investigation. I think they flagged and sent all of that information to the federal government.”
Students for Justice in Palestine, infamous for its ties to jihadist terror organizations, also criticized the move, charging that the administration had promised to conceal their identities and thereby obstruct the government’s inquiry.
“Chancellor Rich Lyons should not have given assurances that he wouldn’t be giving our information to the federal government,” the group said. “Beyond that, he should never have bowed down so easily. I would think that a university that prides itself on being this liberal haven would at least stand up to a fascist like Donald Trump.”
UC Berkeley came under scrutiny in 2024 after a mob of hundreds of pro-Palestinian students and non-students shut down an event at its Zellerbach Hall featuring Israeli reservist Ran Bar-Yoshafat, forcing Jewish students to flee to a secret safe room as the protesters overwhelmed campus police.
Footage of the incident showed a frenzied mass of anti-Zionist agitators banging on the doors of Zellerbach. The mob then, according to witnesses, eventually stormed the building — breaking windows in the process, according to reports in The Daily Wire — and precipitated the decision to evacuate the area. During the infiltration of Zellerbach, one of the mob — assembled by Bears for Palestine, which had earlier proclaimed its intention to cancel the event — spit on a Jewish student and called him a “Jew,” pejoratively.
Other incidents, including the university’s employment of a lecturer who tweeted antisemitic images — one of which accused Israel of organ harvesting, a blood libel — the rewarding of academic benefits for participating in anti-Zionist activity, and the banning of Zionist speakers from Berkeley Law, have raised concerns about anti-Jewish hated on campus. In 2017, The Algemeiner ranked UC Berkeley as number five on “The 40 Worst Colleges for Jewish Students.”
In August, an Israeli professor sued the university, alleging that school officials denied her a job because she is Israeli — a claim its own investigators corroborated in an internal investigation, according to her attorneys at the Louis D. Brandeis Center for Human Rights Under Law.
Filed in the Alameda County Superior Court, the complaint is seeking justice for Dr. Yael Nativ, who taught in UC Berkeley’s Department of Theater, Dance, and Performance Studies as a visiting professor in 2022 and received an invitation to apply to do so again for the 2024-2025 academic year just weeks after the Oct. 7, 2023, Hamas-led massacre across southern Israel.
A hiring official allegedly believed, however, that an Israeli professor in the department would be unpalatable to students and faculty.
“My dept [sic] cannot host you for a class next fall,” the official allegedly told Nativ in a WhatsApp message. “Things are very hot here right now and many of our grad students are angry. I would be putting the dept and you in a terrible position if you taught here.”
Berkeley’s Office for the Prevention of Harassment and Discrimination (OPHD) later initiated an investigation of Nativ’s denial after the professor wrote an opinion essay which publicly accused the school of cowardice and violations of her civil rights. OPHD determined that a “preponderance of evidence” proved Nativ’s claim, but school officials went on to ignore the professor’s requests for an apology and other remedial measures, including sending her a renewed invitation to teach dance. After nearly two years, the situation remains unresolved.
Follow Dion J. Pierre @DionJPierre.
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Israel Issues Travel Warning Ahead of Jewish Holidays Amid Rising Attacks, Discrimination Targeting Israelis Abroad
A flag is flown during a protest in support of Palestinians in Gaza, amid the ongoing conflict between Israel and Hamas, outside the European Parliament, in Strasbourg, France, Nov. 27, 2024. Photo: REUTERS/Yves Herman
Israel has issued a travel warning ahead of the upcoming Jewish high holidays and the second anniversary of the Oct. 7, 2023, atrocities, alerting citizens of heightened terrorist threats against Israelis and Jewish communities abroad.
On Sunday, the National Security Council (NSC) urged travelers to stay alert, cautioning that the two-year anniversary of the Hamas-led invasion of and massacre across southern Israel could trigger attacks by Iran-backed or Hamas-linked terrorist groups targeting Jews and Israelis abroad.
“The recent period has been characterized by continued efforts to carry out terrorist attacks against Israeli and Jewish targets by the various terrorist organizations (most of them led by Iran and Hamas),” the NSC said in a statement.
“Oct. 7 may again serve as a significant date for terrorist organizations,” the statement read.
Israeli officials warned that the threat mainly stems from Iran and its terrorist proxies, which have increasingly targeted Jews and Israelis beyond Israel’s borders.
In recent months, the NSC reported that dozens of plots have been thwarted, even as violent incidents — including physical attacks, antisemitic threats, and online incitement — have continued to rise.
“With the war ongoing and the terror threat growing, we are witnessing an escalation in antisemitic violence and provocations by anti-Israel elements,” the NSC said in its statement.
“This trend may inspire extremists to carry out attacks against Israelis or Jews abroad,” it continued.
According to the NSC, Iran remains the leading source of terrorism against Israelis and Jews worldwide, acting both directly and through proxies such as Hamas and Hezbollah.
“Iranian motivation is growing in light of the severe blows it suffered in the framework of ‘Operation Rising Lion’ and the growing desire for revenge,” the NSC said in a statement, referring to the 12-day war with Israel in June.
Amid rising tensions over the war in Gaza, Israeli officials have previously warned of Iranian sleeper cells — covert operatives or terrorists embedded in rival countries who remain dormant until they receive orders to act and carry out attacks.
In light of this reality, the NSC also warned that social media posts revealing ties to Israeli security services could put individuals at risk of being targeted.
“We advise against posting any content that suggests involvement in the security services or operational activities, including real-time location updates,” the statement read.
This latest updated warning comes amid a growing hostile environment and a shocking surge in anti-Jewish hate crimes targeting Jews and Israelis worldwide.
Across Europe, Israelis are facing a disturbing surge of targeted attacks and hostility, as a wave of antisemitic incidents — from violent assaults and vandalism to protests and legal actions — spreads amid rising tensions following recent conflicts in the Middle East.
On Saturday, a 29-year-old Israeli and his sister were attacked by three Palestinian men while on vacation in Athens, Greece.
According to local media reports, the two siblings were walking through the city’s center when three unknown individuals carrying Palestinian flags approached them, shouting antisemitic slurs.
The attackers assaulted the Israeli man, a disabled Israel Defense Forces (IDF) veteran, scratching him, throwing him to the ground, and striking him with their flagpoles, while his sister attempted to intervene and protect him.
October 7 is a global war against Jews & Israelis.
Pro-Palestinian radicals just attacked an Israeli man in Syntagma Square, Athens. via @N12News https://t.co/IZR2IdNrUI pic.twitter.com/9S2o4IjtO6
— Eylon Levy (@EylonALevy) September 14, 2025
Greek authorities arrested all five individuals involved in the incident. According to the Israeli man’s father, his son was placed in a cell with 10 Arabs, where he was reportedly beaten again and feared for his life.
In a separate antisemitic incident earlier this year, a group of Israeli teenagers was physically assaulted by dozens of pro-Palestinian assailants — some reportedly armed with knives — on the Greek island of Rhodes.
After leaving a nightclub, the teens were followed to their hotel, where they were violently assaulted, leaving several with minor injuries.
In another example of rising anti-Israel sentiment and hostility toward Jewish communities, one of Britain’s most prestigious military academies, the Royal College of Defense Studies, announced Sunday that it will bar Israeli students from enrolling next year, citing concerns over the war in Gaza.
In Belgium, two IDF soldiers attending the Tomorrowland music festival were arrested and interrogated by local authorities following a complaint from the Hind Rajab Foundation (HRF), an anti-Israel legal group that pursues legal action against IDF personnel, accusing them of involvement in war crimes.
According to HRF, the soldiers were seen waving the flags of the IDF’s Givati Brigade, which they claimed has been “involved in the systematic destruction of civilian infrastructure in Gaza and in carrying out mass atrocities against the Palestinian population.”
In France, a 34-year-old Algerian man was sentenced to 40 months in prison for threatening passengers with a knife and making antisemitic death threats after boarding a train at Cannes station.
In another incident earlier this year, a Jewish man wearing a kippah was brutally attacked and called a “dirty Jew” in Anduze, a small town in southern France.