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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’

(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.

That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.

“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week. 

The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works. 

“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”

Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”

Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.

By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.

Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)

At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.

In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths. 

It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again. 

As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.

Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said. 

It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said. 

In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that  Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”

A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)

The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.” 

At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.  

While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too. 

 “Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”


The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.

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‘Dirty Jew, This Is What You Deserve’: Elderly French Jewish Woman Assaulted in Paris Suburb

Sign reading “+1000% of Antisemitic Acts: These Are Not Just Numbers” during a march against antisemitism, in Lyon, France, June 25, 2024. Photo: Romain Costaseca / Hans Lucas via Reuters Connect

An 88-year-old woman was assaulted outside Paris by two assailants who pushed her to the ground, kicked her, and called her “a dirty Jew” as tensions over surging antisemitism continue to boil in France.

The attack occurred last week, and the woman filed a complaint to local police on Monday, according to the French newspaper Le Figaro. Law enforcement is investigating the attack, which occurred in Val-d’Oise, just north of Paris.

The elderly woman recounted that she was on her way to a medical appointment when two assailants attacked her from behind. They punched her in the face, pushed her to the ground, and kicked her while hurling antisemitic slurs, including “dirty Jew, this is what you deserve.”

According to the complaint, the elderly woman was wearing a Star of David necklace, allowing the attackers to identify her as Jewish. “I think they saw my necklace; otherwise they would not have known,” she said.

The 88-year-old victim suffered a broken tooth, back and wrist pain, as well as mental anguish including nightmares.

Israeli opposition lawmaker Sharren Haskel reportedly said on Thursday that the victim was her grandmother and described the attackers as two “Arab thugs.”

“She tried to hide it from my family because she was embarrassed and ashamed, but she couldn’t,” Haskel told JNS. “It could have ended far worse. Today, she went to the hospital to be examined as part of her filing a complaint with the police.”

In a post on X/Twitter, Haskel wrote that she has “no hope in the French authorities, arguing that the government “allows blood libels to be spread against Israel, and as a result, the Jewish community suffers from violence, rape, murder.”

Haskel called on the Israeli government to “lead the fight against the explosion of antisemitism,” adding that Jewish communities around the world are “inseparable” from Israel.

I call upon the Diaspora Jews like my grandmother to come to their national, cultural and historical home,” she concluded.

The attack in Val-d’Oise came amid a spike in antisemitism to record levels across France.

In an especially egregious attack that has garnered international headlines, a 12-year-old Jewish girl was raped by three Muslim boys in a Paris suburb on June 15, according to the French authorities. The child told investigators that the assailants called her a “dirty Jew” and hurled other antisemitic comments at her during the attack.

The three alleged attackers were arrested by French police two days after the rape. Two of them were indicted for gang rape, death threats, antisemitic violence, attempted extortion, and invasion of privacy. The third boy was charged as a witness.

After the attack, French President Emmanuel Macron “denounced the scourge of antisemitism” overtaking French society and spoke of the need to combat hatred of Jews in schools.

The incident sparked national outrage as massive protests against antisemitism erupted in France.

The French Jewish representative body Crif condemned the two recent attacks, noting Jews have not been spared from violence even if they are children or elderly.

“This despicable act highlights the reality of antisemitism in France, where victims aged 12 to 88 are attacked daily because of their Jewish identity,” Crif tweeted.

France has experienced a record surge of antisemitism in the wake of the Palestinian terrorist group Hamas’ Oct. 7 massacre across southern Israel. Antisemitic outrages rose by over 1,000 percent in the final three months of 2023 compared with the previous year, with over 1,200 incidents reported — greater than the total number of incidents in France for the previous three years combined.

Last month, an Israeli family visiting Paris was denied service at a hotel after an attendant noticed their Israeli passports

In April, a Jewish woman was beaten and raped in a suburb of Paris as “vengeance for Palestine.”

The post ‘Dirty Jew, This Is What You Deserve’: Elderly French Jewish Woman Assaulted in Paris Suburb first appeared on Algemeiner.com.

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US Jews Shouldn’t Give Up on America

Supporters of Israel gather in solidarity with Israel and protest against antisemitism, amid the ongoing conflict between Israel and the Palestinian terror group Hamas, during a rally on the National Mall in Washington, DC, Nov. 14, 2023. Photo: REUTERS/Leah Millis

In recent weeks, a growing chorus of prominent pro-Israel advocates have been urging Jewish Americans to leave the US and immigrate to Israel. Since the October 7 massacre, a surge in antisemitic attacks — coupled with shocking scenes of packed protests in US cities calling for violence against Jews — has heralded a discussion on the fate of Jewish Americans, and whether the era of prosperity and safety under which Jews have flourished has come to an end.

The well-intentioned efforts of those telegraphing the dangers associated with staying in America represent a justified concern, steeped in public scenes and statistics confirming the cultural, political, and academic corrosion infecting American institutions.

While encouraging a return to our ancestral homeland will remain a cornerstone of the Jewish American project, particularly in Modern Orthodox communities, approaching aliyah through the prism of fleeing antisemitism in America rather than fulfilling the ultimate mitzvah of living in the Holy Land discounts the importance of having a robust Diaspora, and dismisses the established idea that upholding western civilization rests on preserving US exceptionalism.

Eric Cohen, Executive Director of the Tikvah Fund, addressed some of these sentiments in an interview last month. Indeed, Cohen correctly notes, “As goes America, so goes the West and arguably the world,” and further cites that US Jews hold a unique role in restoring America to its place as protector of Western interests and values.

Historically, Jewish Americans, both individually and collectively, have been crucial to advancing US support for Israel, and explaining to Americans why a democratic Israel benefits the United States. More than 75 years after the US officially recognized Israel, stories surrounding US Jewish businessman Eddie Jacobson talking to his old friend, President Harry Truman, and having him agree to meet Chaim Weizmann upon the Zionist leader’s visit to America, was the beginning of this bond.

Last month, mobilization efforts in New York’s 16th Congressional District helped unseat, albeit belatedly, antisemitic Squad Rep. Jamaal Bowman — both for his assault on Israel, Jews, and many other values antithetical to those of his constituents. Another radical progressive, Congresswoman Cori Bush (D-MO), may soon find a similar fate in her primary race next month, as polls show the lawmaker trailing the more moderate Democrat, St. Louis County prosecuting attorney Wesley Bell.

In both cases, Jewish voters helped lead grassroots campaigns and devoted critical resources to assist in centering the far-left lurch of the Democratic Party. Last fall’s slaughter in Israel and domestic developments here in the US have reawakened a segment of the Jewish population who are looking more seriously at the positions of politicians, with many concluding that the anti-Jewish animus that they have long tied only to the far-right is wedded to outdated assumptions.

At the same time, blue-state metropolises such as New York and Los Angeles have become epicenters where steady drumbeats of pro-Hamas sympathizers chanting for the destruction of Israel — and violence against Jews — are prompting some US Jews to make their home in other parts of the country.

Prescriptive approaches to conserving America’s future may entail retooling Jewish sensibilities to meet existing challenges. That areas where Jews face the most significant threats from the political left are primarily governed by elected officials who resist punishing antisemitic perpetrators suggests that the US Jewish center of gravity could soon shift from left-wing bastions such as Brooklyn to more conservative neighborhoods like Boca Raton.

Moreover, a strong America stands to benefit the security of the entire free world — including in Israel, and for Jews in other parts of the Diaspora.

Maintaining Israel’s qualitative military edge is rooted in the US retaining its strategic footprint in the region and assisting Israel in deterring its detractors. A diminished US security posture that rejects Israel may also compel the countries in the region to form alliances with unsavory actors, such as China and Russia. Jewish Americans have a responsibility to revive America out of its decline and abet in stemming the inevitable terror such descent spreads to Jews in Israel.

My daughter, who graduated high school in June, recently remarked that should the US become uninhabitable for Jews, America ceases being America. Defending US exceptionalism is inextricably linked to preserving the security of our allies across the globe, including Israel. Jewish Americans must assert their energies and unite in repelling the destructive ideologies that seek to destroy the foundational Judeo-Christian tenets upon which our country was founded. Perpetuating a narrative that embraces America’s irreparable doom ignores the country’s indispensable role as a bulwark for liberty that stretches beyond our borders and demotes much of the good that remains at the core of the American spirit.

Irit Tratt is an American and pro-Israel advocate residing in New York. Follow her on X @Irit_Tratt.

The post US Jews Shouldn’t Give Up on America first appeared on Algemeiner.com.

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Columbia University Jewish Alumni Say Administrators Are ‘Main Culprit’ of Campus Antisemitism

The “Gaza Solidarity Encampment” at Columbia University, located in the Manhattan borough of New York City, on April 25, 2024. Photo: Reuters Connect

Columbia University’s Jewish Alumni Association blasted school officials as the “main culprit” of antisemitism on campus after newly released text messages showed administrators sneering at testimonies of anti-Jewish discrimination.

While in the audience of a May 31 alumni event, Columbia University Associate Deans Josef Sorett, Susan Chang-Kim, Matthew Patashnick, and Cristen Kromm exchanged text messages mocking and dismissing concerns of Jewish students. The messages, which called Jewish students “privileged” and “difficult to listen to,” have intensified discussions over whether the Ivy League campus has become a hotbed of antisemitism. 

The newly released batch of text messages, which were publicized by the US House Committee on Education and the Workforce, incensed the Columbia Jewish Alumni Association. The organization stated that the university needs a “cultural shift” to create a safe environment for Jewish students. 

“The further this unfortunate saga unfolds, the more it is clear that antisemitism runs deeper at Columbia than protests and encampments. When faculty talk, students listen,” the Columbia Jewish Alumni Association wrote in a statement.

“We know that administrators and professors are the primary culprits of Jewish students feeling threatened at Morningside Heights [the location of the school’s New York City campus] and that reality will not change until those responsible for this crisis are held accountable,” the alumni continued. “Columbia’s epidemic of antisemitism requires a cultural shift to fix it, one that involves honest conversations around how this crisis came to be, who perpetuated it, and what needs to change to ensure that the events of last spring are not repeated in the fall semester.”

On June 12, the Washington Free Beacon first reported that Columbia administrators belittled Jewish students and alumni in a group chat. The report set off a firestorm of outrage, resulting in the House Education and Workforce Committee demanding Columbia administrators hand over the entirety of the message exchanges. On Tuesday, the committee released the full chat log to the public. 

While listening to the panel of Jewish alumni and students speak, Chang-Kim stated that their testimonies were “difficult to listen to” but that she was “trying to be open minded to understand but the doors are closing.” Chang-Kim referred to one speaker as a “problem!!!” for “painting [Columbia] students as dangerous.”

The deans then disparaged a testimony from Brian Cohen, head of Columbia Hillel. Cohen stated that many Jewish students at Columbia felt safer spending time in the Kraft Center for Jewish Life than their own dorms following Hamas’ Oct. 7 terrorist attacks on Israel, after which antisemitism on college campuses spiked to unprecedented levels.

Patashnick stated that Cohen was “taking full advantage of the moment” and that he saw the “huge fundraising potential” in the midst of the controversy over campus antisemitism. Signaling her agreement, Kromm gave Patasnick’s text a like and responded, “You named it.” Pataschnick continued, saying that Cohen was “laying the case to case to expand physical space!” and “[Jewish students] will have their own dorm soon.”

Columbia University offers residential living arrangements for African American, Latino, and LGBT+, students, according to its official website. The university has also offered special graduation ceremonies for various racial and sexual minority groups. 

Chang-Kim continued, dismissing Jewish students as “privileged.” Kromm agreed, expressing concern over the well-being of Jewish students who do not support Israel. 

“Comes from such a place of privilege … hard to hear the woe is me, we need to huddle at the Kraft center. Huh??” Chang-Kim wrote. 

“Yup. Blind to the idea that non-Israel supporting Jews have no place to come together,” Kromm wrote. 

The Kraft Center for Jewish Student Life is a hub for Jewish students on Columbia’s campus. Its namesake, Robert Kraft, ceased his financial support for Columbia University in April, citing “virulent hate” against the Jewish community on campus. 

Kromm continued, stating that Jewish students have more “support” than other groups at Columbia, despite widely reported antisemitic incidents rocking the campus since Oct. 7. 

“If only every identity group had these resources and support,” Kromm said, adding that Jewish students need to “share resources!!!”

Kromm fired off a pair of vomit emojis as speakers described an op-ed published by Columbia campus rabbi Yonah Hain lamenting the growing support for Hamas on campus.  

Chang-Kim then wrote, “I’m going to throw up.” The timestamp on these texts align with the testimony of the daughter of a Holocaust survivor who shared how her own daughter was “hiding in plain sight” on Columbia’s campus following the Oct. 7 attacks on Israel. 

“Amazing what $$$$ can do,” Kromm wrote in response.  

Columbia University has become a poster child for antisemitism in higher education following the Oct. 7 slaughters by Hamas in southern Israel. Jewish students and alumni have expressed outrage, accusing the administration of showing cold indifference to antisemitic incidents on campus. Anti-Israel activists have disrupted Columbia’s classes and held unsanctioned protests on campus. Several Columbia student groups have outright banned “Zionist” students, a mandate that would exclude the vast majority of Jewish people. 

In April, activists commandeered a central portion of Columbia’s campus and erected a “Gaza solidarity encampment.” The encampment featured signs which explicitly endorsed Hamas and called for the eradication of Israel. Several ultra-rich Columbia alumni pulled back their donations to the university in response to the growing and palpable anti-Israel sentiment on campus.

The post Columbia University Jewish Alumni Say Administrators Are ‘Main Culprit’ of Campus Antisemitism first appeared on Algemeiner.com.

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