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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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Imam at New Orleans Terrorist’s Local Mosque Says Jews ‘Like to Take Control of the Economy’
A member of the National Guard Military Police stands, in the area where people were killed by a man driving a truck in an attack during New Year’s celebrations, in New Orleans, Louisiana, US, Jan. 2, 2025. PHoto: REUTERS/Octavio Jones
Shamsud-Din Jabbar, the man who according to law enforcement perpetrated the New Year’s Day terrorist attack in New Orleans, lived in Houston near a mosque led by a radical imam who preached that Nazi leader Adolf Hitler killed Jews because “they like to take control of the economy.”
The connection has raised questions about the ideology of Jabbar, a US Army veteran who pledged allegiance to the Islamic State (ISIS) terrorist group. The FBI revealed on Thursday that Jabbar acted alone and that on the morning of the truck ramming attack, in which at least 14 people were killed and dozens more were injured, he posted several videos on social media saying he supported ISIS. An ISIS flag was also found on the trailer hitch of the rented vehicle involved in the New Orleans attack. In one of his recordings, Jabbar revealed that he initially intended to hurt his friends and family, but changed plans because he wanted to bring attention to the “war between believers and the disbelievers.”
Amid heightened concern about the threat of Islamist terrorism, observers are noting that Jabbar may have been radicalized at Masjid Bilal, a mosque in the northern Houston community where he lived. According to footage published by the Middle East Media Research Institute (MEMRI) on Thursday, Imam Eiad Soudan, leader of the Masjid Bilal mosque in Houston, told congregants in November 2023 that Jews seek to “control the economy” across the world and that Hitler perpetrated the Holocaust to mitigate Jewish economic power. Soudan also argued that Europe only supports Israel as a means to prevent Jews from migrating into their countries.
Eiad Soudan, Imam of Houston Mosque Where New Orleans Attacker Worshiped: Jews Seek to Control the Economy Wherever They Go, That’s Why Hitler Killed Them; Europeans Support Israel Because They Don’t Want Jews Back in Their Countries (Archival) pic.twitter.com/AFXc7cIC82
— MEMRI (@MEMRIReports) January 2, 2025
“Why does the whole world want them to stay in Palestine?” he said. “Because if they don’t stay in Palestine, they will go back to their countries, and those people, unfortunately, have one problem — well, they have many problems, but that’s one of the main problems — they like to take control of the economy. Everywhere they go, whatever is the rule, as long as they get to the goal, the means don’t matter.”
Although Masjid Bilal is reportedly located a few minutes walk from Jabbar’s residence, the extent of his connection to the mosque is unknown.
According to law enforcement, Jabbar was fatally shot by police when he exited his truck and opened fire after driving his vehicle into a crowd of New Year’s revelers.
On Thursday, New York Post reporter Jennie Taer led a tour of Jabbar’s purported home, which had been raided by the FBI. The residence contained a variety of harmful chemicals, including bottles of sulfuric acid. The tour also revealed a “work station” with tools located in a presumed bedroom. A closet within the home also contained a keffiyeh, a traditional headscarf worn by Palestinians that has become known as a symbol of solidarity with the Palestinian cause and opposition to Israel.
Jabbar’s brother, Abdur Rahim-Jabbar, told Fox News that his sibling was likely radicalized by an extremist interpretation of Islam.
Experts have warned of a rising global terror threat in the year following Hamas’s invasion of southern Israel on Oct. 7, 2023. Last May, experts explained to The Algemeiner that “lone wolf” terrorists inspired by ISIS and al Qaeda could carry out attacks on US soil, incensed by the ongoing war in Gaza and inspired by terrorist violence abroad.
“As I look back over my career in law enforcement, I’m hard-pressed to come up with a time when I’ve seen so many different threats, all elevated, all at the same time,” FBI Director Christopher Wray said in April.
The post Imam at New Orleans Terrorist’s Local Mosque Says Jews ‘Like to Take Control of the Economy’ first appeared on Algemeiner.com.
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‘Join Hezbollah and Kill Jews’: Pennsylvania Man Indicted on Terrorism Charges
Members of Hezbollah carry the coffin of Hezbollah member Abbas Shuman, who was killed in southern Lebanon amidst tension between Israel and Hezbollah, during his funeral in Baalbek, Lebanon, Oct. 23, 2023. Photo: REUTERS/Amr Alfiky
A grand jury has federally indicted an American who absconded to the Middle East with the intention of joining Hezbollah — the Iran-backed Shia terrorist organization based in Lebanon — the US Department of Justice announced on Thursday.
The action affirmed the veracity of evidence that Jack Danaher Molloy, 24, had “attempted to provide material support and resources” to Hezbollah both in and out of the US, operating in his home state of Pennsylvania as well as in Syria and Lebanon between August and December 2024.
The venture ultimately proved unsuccessful, however, as Molloy — a dual citizen of Ireland and former active duty soldier for the US Army — was, according to the department, rejected by his would-be terrorist colleagues. They reportedly told him that “the time was not right” for his enlistment.
Molloy eventually returned to the US, where he made additional overtures to Hezbollah by contacting people online, some of whom lived in Lebanon. Throughout this time, he proclaimed himself to be pathologically antisemitic.
“Molloy, also allegedly expressed his hatred toward, and promoted violence against, Jewish people,” the Justice Department said. “Molloy’s alleged animus towards Jews was also evidenced by multiple images and and videos on his electronic devises and the usernames he chose for his social media and email accounts, including the username “K—EKILLER313″ on the social media platform X.”
It continued, “In one alleged WhatsApp exchange with a family member, Molloy agreed that his ‘master plan was to join Hezbollah and kill Jews.’ And while he was residing in Upper St. Clair, Molloy also allegedly visited a website detailing the possible incarceration location of Robert Bowers, who carried out the Pittsburgh Tree of Life Synagogue shooting during which he murdered 11 Jewish worshippers.”
Hezbollah had been at war with Israel from October 2023, when the terrorist group began launching rockets at the Jewish state in solidarity with the Palestinian terrorist group Hamas in Gaza, until November 2024, when a ceasefire was reached to halt fighting in northern Israel and neighboring Lebanon. Molloy’s activities coincided with a surge in fighting between Israel and Hezbollah, during which the former intensified air strikes and launched ground operations in Lebanon, pummeling Hezbollah’s leadership and weapons stockpiles.
Molloy now faces a slew of charges, both for providing “material support” for a terrorist organization and lying to the FBI about it, which happened when agents questioned him at the Pittsburgh International Airport in October 2024. If convicted, he could serve up to 28 years in prison.
US federal law enforcement officials have been actively investigating and securing convictions against antisemitic extremists.
In one such case resolved last month, a Jordanian expatriate, Hashem Younis Hashem Hnaihen, who was federally charged in August for attacking an energy facility and threatening to bomb businesses that he deemed supportive of Israel, pleaded guilty to his crimes, which included vandalizing small businesses in Orange County, Florida, and leaving “Warning Letters” addressed to the US government in which he vowed to “destroy or explode everything here in America. Especially the companies and factories that support the racist state of Israel.”
Later, he breached an energy facility in Wedgefield, Florida, where he “smashed” scores of solar panels and damaged other “electronic equipment.” The spree of infrastructure sabotage lasted “for hours,” the Justice Department added, destroying $700,000 worth of technology. In early July, Hnaihen left a final warning letter at an industrial propane gas distribution depot located in the city of Orlando., according to federal prosecutors. The Orange County Sheriff’s Department arrested him on July 11.
On Dec. 20, Hnaihen conceded to the federal government its case against him, pleading guilty to “four counts of threatening to use explosives and one count of destruction of an energy facility.” His plea also contained a promise to “make full restitution” to his victims, a debt he will likely repay by working a job in prison, where he stands to spend as many as 60 years.
Additionally, in October, federal prosecutors helped convict a gunman who shot two Jewish men as they exited a synagogue in Los Angeles.
Jaime Tran, 30 — an affiliate of the “Goyim Defense League” hate group — had attempted to murder two Jewish men in the Pico-Robertson section of Los Angeles in February 2023. Prior to the crimes, Tran called Jews “primitive” and told a former classmate, “Someone is going to kill you, Jew” and “I want you dead, Jew.” According to the Justice Department, he even described himself as a “ticking time bomb,” broadcasting his murderous ideation to all who knew him.
After declining to fight the federal government’s case against him, Tran pled guilty in June to four charges the department described as “hate crimes with intent to kill” and “using, carrying, and discharging a firearm” in the commission of an act of violence. His sentencing of 35 years ensures that he will not again be free until the year 2059.
Follow Dion J. Pierre @DionJPierre.
The post ‘Join Hezbollah and Kill Jews’: Pennsylvania Man Indicted on Terrorism Charges first appeared on Algemeiner.com.
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Biden Discussed Striking Iran Nuclear Facilities if Tehran Dashes for Bomb: Report
US President Joe Biden addresses rising levels of antisemitism, during a speech at the US Holocaust Memorial Museum’s Annual Days of Remembrance ceremony, at the US Capitol building in Washington, DC, US, May 7, 2024. Photo: REUTERS/Evelyn Hockstein
US President Joe Biden recently discussed plans for a potential strike on Iran’s nuclear facilities prior to his Jan. 20 departure from office if the Iranian regime makes substantial progress toward a nuclear weapon, according to a new report.
In a meeting “several weeks ago,” White House national security adviser Jake Sullivan presented Biden with a variety of options to decimate Iran’s capabilities to generate nuclear weapons, Axios revealed on Thursday.
Biden was not presented with new information during the secret meeting, which was reportedly conducted for the purpose of “prudent scenario planning” on how the US should respond to Iran ramping up its stockpile of highly enriched uranium.
No decisions were made during the meeting, and there are currently no active discussions inside the White House about possible military action against Iran’s nuclear facilities, Axios reported.
Some members of Biden’s team have argued that the combination of Iran’s increased nuclear activity and its weakened military state due to Israel’s war against its terrorist proxies has given Washington an opportunity to strike the regime.
In the year following the Palestinian terrorist group Hamas’s massacre across southern Israel last Oct. 7, the Israeli military has decimated key pieces of Iran’s proxy network in the Middle East — most notably Hamas in Gaza and Hezbollah in Lebanon.
Israel also set back Iran’s ballistic missile production and extensively damaged its air defense system with an October strike against Iranian military targets.
The Israeli military campaign has, according to experts, left Iran particularly vulnerable at home and hindered the regime’s ability to project power across the Middle East.
However, many observers fear that Iran may opt to break out toward a nuclear weapon in order to bolster its deterrence. Sullivan expressed that concern last month.
“If you’re Iran right now and you’re looking around at the fact that your conventional capability has been reduced, your proxies have been reduced, your main client state has been eliminated, [Syrian leader Bashar al] Assad has fallen, it’s no wonder there are voices saying: ‘Hey, maybe we need to go for a nuclear weapon right now,’” he told CNN.
Some experts have argued such statements indicate more of a willingness by the US to strike Iran’s nuclear facilities preemptively than ever before.
“By saying this, the current administration, which has previously been reluctant to attack Iran, is signaling concern and suggesting that the US might have to act,” Professor Jonathan Rynhold, head of the Department of Political Studies at Bar-Ilan University, told The Media Line. “There is more willingness now in the US to act preemptively.”
It is unclear whether Biden’s team has discussed the prospect of striking Iranian nuclear sites with the incoming Trump administration, which is expected to adopt a tougher overall posture toward Iran.
Iran has claimed that its nuclear program is for civilian purposes rather than building weapons. However, the International Atomic Energy Agency (IAEA), the UN’s nuclear watchdog, reported earlier last month that Iran had greatly accelerated uranium enrichment to close to weapons grade at its Fordow site dug into a mountain.
The UK, France, and Germany said in a recent statement that there is no “credible civilian justification” for Iran’s recent nuclear activity, arguing it “gives Iran the capability to rapidly produce sufficient fissile material for multiple nuclear weapons.”
The post Biden Discussed Striking Iran Nuclear Facilities if Tehran Dashes for Bomb: Report first appeared on Algemeiner.com.
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