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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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Israel Has Told ICC It Will Contest Arrest Warrants, Netanyahu Says
Israeli Prime Minister Benjamin Netanyahu and then-Defense Minister Yoav Gallant during a press conference in the Kirya military base in Tel Aviv, Israel, Oct. 28, 2023. Photo: ABIR SULTAN POOL/Pool via REUTERS
Israel has informed the International Criminal Court that it will contest arrest warrants for Prime Minister Benjamin Netanyahu and his former defense minister Yoav Gallant over their conduct of the Gaza war, Netanyahu’s office said on Wednesday.
The office also said that US Republican Senator Lindsey Graham had updated Netanyahu “on a series of measures he is promoting in the US Congress against the International Criminal Court and against countries that would cooperate with it.”
The ICC issued arrest warrants last Thursday for Netanyahu, Gallant, and Hamas leader Ibrahim Al-Masri, known as Mohammed Deif, for alleged war crimes and crimes against humanity in the Gaza conflict.
The move comes after the ICC prosecutor Karim Khan announced on May 20 that he was seeking arrest warrants for alleged crimes connected to the Oct. 7 attacks on Israel by Hamas and the Israeli military response in Gaza.
Israel has rejected the jurisdiction of the Hague-based court and denies war crimes in Gaza.
“Israel today submitted a notice to the International Criminal Court of its intention to appeal to the court, along with a demand to delay the execution of the arrest warrants,” Netanyahu’s office said.
Court spokesperson Fadi El Abdallah told journalists that if requests for an appeal were submitted it would be up to the judges to decide
The court’s rules allow for the UN Security Council to adopt a resolution that would pause or defer an investigation or a prosecution for a year, with the possibility of renewing that annually.
After a warrant is issued the country involved or a person named in an arrest warrant can also issue a challenge to the jurisdiction of the court or the admissibility of the case.
The post Israel Has Told ICC It Will Contest Arrest Warrants, Netanyahu Says first appeared on Algemeiner.com.
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Jewish Girls Attacked in London With Glass Bottles in Antisemitic Outrage
Shomrim officers at the scene of a hate crime in London in which Jewish girls were struck with glass bottles. Photo: Shomrim Stamford Hill/Screenshot
A group of young Jewish girls were the victims of an “abhorrent hate crime” when a man hurled glass bottles at them from a balcony as they were walking through the Stamford Hill section of London on Monday evening.
One of the girls was struck in the head and rushed to the hospital with serious but non-life threatening injuries, according to local law enforcement.
A spokesperson for London’s Metropolitan Police said officers were called to the Woodberry Down Estate in the city’s borough of Hackney following reports of an assault on Monday evening at 7:44 pm local time.
“A group of schoolgirls had been walking through the estate when a bottle was thrown from the upper floor of a building,” the spokesperson said. “A 16-year-old girl was struck on the head and was taken to hospital. Her injuries have since been assessed as non-life changing.”
Police noted they were unable to locate the suspect and an investigation is ongoing before adding, “The incident is being treated as a potential antisemitic hate crime.”
Following the incident, Shomrim, a Jewish organization that monitors antisemitism and serves as a neighborhood watch group, reported that the girls were en route to a rehearsal for an upcoming event. The community, the group added, was “shocked” by the attack on “innocent young Jewish girls,” calling it an “abhorrent hate crime.”
14-year-old girl rushed to Hospital with head & facial injuries following an attack in #StamfordHill.
Young Jewish girls on their way to a rehearsal were pelted with glass bottles by a male on a balcony at Woodberry Down Estate N4.
This… pic.twitter.com/MzHPHusgyX
— Shomrim (London North & East) (@Shomrim) November 26, 2024
Since then, another Jewish girl, age 14, has reported being pelted with a hard object which caused her to be “knocked unconscious, and left feeling dizzy and with a bump on her head,” according to Shomrim.
Monday’s crime was one among many which have targeted London Jews in recent years, an issue The Algemeiner has reported on extensively.
Last December, an Orthodox Jewish man was assaulted by a man riding a bicycle on the sidewalk, two attackers brutally mauled a Jewish woman, and a group of Jewish children was berated by a woman who screamed “I’ll kill all of you Jews. You are murderers!” A similar incident occurred when a man confronted a Jewish shopper and shouted, “You f—king Jew, I will kill you!”
Months prior, a perpetrator stalked and assaulted an Orthodox Jewish woman. He followed her, shouting “dirty Jew” before snatching her shopping bag and “spilling her shopping onto the pavement whilst laughing.” That incident followed a woman wielding a wooden stick approaching a Jewish woman near the Seven Sisters area and declaring “I am doing it because you are Jew,” while striking her over the head and pouring liquid on her. The next day, the same woman — described by an eyewitness as a “serial racist” — chased a mother and her baby with a wooden stick after spraying liquid on the baby. That same week, three people accosted a Jewish teenager and knocked his hat off his head while yelling “f—king Jew.”
According to an Algemeiner review of Metropolitan Police Service data, 2,383 antisemitic hate crimes occurred in London between October 2023 and October 2024, eclipsing the full-year totals of 550 in 2022 and 845 in 2021. The problem is so serious that city officials created a new bus route to help Jewish residents “feel safe” when they travel.
“Jewish Londoners have felt scared to leave their homes,” London Mayor Sadiq Khan told The Jewish Chronicle in a statement about the policy decision earlier this year. “So, this direct bus link between these two significant communities [Stamford Hill in Hackney and Golders Green in Barnet, areas with two of the biggest Jewish communities in London] means you can travel on the 310, not need to change, and be safe and feel safer. I hope that will lead to more Londoners from these communities using public transport safely.”
Khan added that the route “connects communities, connects congregations” and would reassure Jewish Londoners they would be “safe when they travel between these two communities.”
However, it doesn’t solve the problem at hand — an explosion of antisemitism unlike anything seen in the Western world since World War II. Just this week, according to a story by GB News, an unknown group scattered leaflets across the streets of London which threatened that “every Zionist needs to leave Britain or be slaughtered.”
Responding to this latest incident, the director of the Jewish civil rights group StandWithUs UK Isaaz Zarfati told GB News that the comments should be taken “seriously.”
“We are witnessing a troubling trend of red lines being repeatedly crossed,” he said. “This is not just another wave that will pass if we remain passive. We must take those threats and statement seriously because they will one day turn into actions, and decisive steps are needed to combat this alarming phenomenon.”
Follow Dion J. Pierre @DionJPierre.
The post Jewish Girls Attacked in London With Glass Bottles in Antisemitic Outrage first appeared on Algemeiner.com.
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Biden Lauds ‘Permanent’ Ceasefire, but Northern Israelis Warn It Opens Door to Future Hezbollah Attacks
Israeli soldiers gesture from an Israeli military vehicle, after a ceasefire was agreed to by Israel and Iran-backed Hezbollah in Lebanon, near Israel’s border with Lebanon in northern Israel, Nov. 27, 2024. Photo: REUTERS/Ronen Zvulun
While US President Joe Biden hailed the new ceasefire agreement between Israel and Hezbollah on Tuesday as a “courageous” step toward peace, security experts and residents of northern Israel voiced starkly contrasting sentiments, criticizing the agreement as falling far short of addressing the ongoing threats posed by the Iran-backed Lebanese terrorist group.
“I applaud the courageous decision made by the leaders of Lebanon and Israel to end the violence. It reminds us that peace is possible,” Biden said one day before the ceasefire took effect on Wednesday.
He added that it was “designed to be a permanent cessation of hostilities,” vowing that Hezbollah, which wields significant political and military influence across Lebanon, would “not be allowed to threaten the security of Israel again.”
But according to Lieutenant Colonel (Res.) Sarit Zehavi, a resident of northern Israel and the founder and director of Alma — a research center that focuses on security challenges relating to Israel’s northern border — the ceasefire deal, the details of which have not been made public, is nowhere close to establishing peace.
“Let’s not be mistaken. Ceasefire is not peace,” Zehavi told The Algemeiner. “There is a gap between the two and in order to bridge the gap, we need a thorough change in Lebanon and in the Iranian involvement in the region.”
According to Zehavi, the deal was problematic at the outset because it was based on UN Security Council Resolution 1701, which ended the 2006 Second Lebanon War and has been criticized for its historical ineffectiveness. Zehavi highlighted the failures of the Lebanese army and UNIFIL [UN Interim Force in Lebanon] troops in enforcing the resolution in the past, warning that the same could happen again.
As part of the deal, Israel has insisted on retaining the ability to enforce the resolution independently, but this approach carries risks, Zehavi said. “If we enforce the resolution, it means that there won’t be a ceasefire. If there isn’t a ceasefire, it means that Hezbollah will retaliate, and we will continue the ongoing fighting.”
Hezbollah had already violated the terms of the deal within hours of its signing, with operatives disguised as civilians entering restricted zones in southern Lebanon, including the villages of Kila, Mais a-Jabal, and Markaba, despite warnings from the Israel Defense Forces (IDF).
Another sticking point is the lack of safeguards preventing Hezbollah from rearming, leaving Israel reliant on Lebanese assurances. “After what happened on [last] Oct. 7, Israelis are not willing to enable Hezbollah to recover,” Zehavi asserted. “We cannot rely on just promises; we need to make sure that Hezbollah is not capable of threatening us and our families over here in the north.”
The international community, Zehavi argued, has a crucial role to play in pressuring Lebanon to sever its ties with Hezbollah. So long as Lebanon does not designate Hezbollah as a terrorist organization, she said, the Shi’ite Muslim group will continue to exert influence over the country and therefore pose a threat to neighboring Israel. Members of the group hold influential positions in the Lebanese government, including ministers who control border crossings and airports, facilitating the smuggling of weapons into Lebanon.
Zehavi also pointed to Iran’s declaration that it will help rebuild both Lebanon and Hezbollah, even while continuing to funnel weapons and financial aid into the terrorist group through smuggling routes.
“As long as the ayatollahs of Iran continue to nourish proxy militias in the Middle East against Israel, we are not going to see peace,” she said.
Other northern residents similarly argued that halting the fight against Hezbollah now would give the terrorist group an opportunity to rebuild its arsenal, strengthen its forces, and potentially replicate the scale of Hamas’s Oct. 7, 2023, attack in Israel’s northern region.
“We never learn. Just like in 2006, and many other times, we stop at the brink of total victory, handing our enemies the opportunity to rebuild and return years later, stronger and deadlier than before,” said Moti Vanunu, a resident who was evacuated from the northern town of Kiryat Shmona.
Gabi Naaman, mayor of the battered northern city of Shlomi, expressed skepticism that the ceasefire would bring lasting security to Israel’s northern residents.
“Everything we’ve seen indicates that the next round is inevitable, whether it’s in a month, two months, or ten years,” he said.
Despite her reservations, Zehavi explained that Israel had no real alternative but to accept the ceasefire, citing the need to provide northern residents with a return to normalcy and to provide the opportunity to the IDF to resupply ammunition and allow soldiers time to recover. “We had to choose between two bad options,” she said.
Some 70,000 Israelis living in the north were forced to evacuate their homes amid unrelenting rocket, missile, and drone attacks from Hezbollah, which began firing on Oct. 8 of last year, one day after Hamas’s invasion of and massacre southern Israel from Gaza. Israel had been exchanging fire with Hezbollah across the Lebanon border until it ramped up its military efforts over the last two months, moving ground forces into southern Lebanon and destroying much of Hezbollah’s leadership and weapons stockpiles through airstrikes.
While Zehavi viewed the timing of the campaign’s start in September — ahead of the challenges of fighting during the winter months — and not in May as a strategic error, she applauded the army’s achievements of the past two months.
In a poll conducted by Israel’s Channel 12 News on Tuesday night, half of those surveyed felt there was no clear winner in the war against Hezbollah. Twenty percent of respondents believed the IDF emerged victorious in the war, while 19 percent thought Hezbollah prevailed. A further 11 percent were unsure who had the upper hand.
The post Biden Lauds ‘Permanent’ Ceasefire, but Northern Israelis Warn It Opens Door to Future Hezbollah Attacks first appeared on Algemeiner.com.
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