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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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New York Democrats Hesitate to Endorse Far-Left Zohran Mamdani Following Stunning NYC Primary Victory
Zohran Mamdani. Photo: Ron Adar / SOPA Images via Reuters Connect
Multiple moderate New York Democrats are hesitating to endorse Zohran Mamdani following his victory Tuesday in the New York City Democratic mayoral primary, citing concerns over his alleged antisemitism and socialist policies.
Mamdani, the 33‑year‑old state assemblyman and proud democratic socialist, toppled former New York Gov. Andrew Cuomo in a lopsided first‑round win in the Democratic primary for mayor, notching approximately 43.5 percent of first‑choice votes compared to Cuomo’s 36.4%.
Voters in New York City rank their choices in order of their preference. While Mamdani declared victory and Cuomo conceded defeat, the race’s ultimate outcome will technically be decided when every vote is tallied, taking into account the ranked choice count. Mamdani’s victory is all but assured.
Some observers have speculated that Mamdani’s win over an older, high-profile Democrat signifies growing frustration with the party’s status quo and represents a generational change
US Rep. Laura Gillen (D-NY), a freshman lawmaker representing a swing-district in Nassau County, slammed Mamdani for his far-left economic agenda and repeated “antisemitism.”
“Socialist Zohran Mamdani is too extreme to lead New York City. His entire campaign has been built on unachievable promises and higher taxes,” Gillen said in a statement. “Beyond that, Mr. Mamdani has called to defund the police and has demonstrated a deeply disturbing pattern of unacceptable antisemitic comments which stoke hate at a time when antisemitism is skyrocketing.”
Rep. Tom Suozzi (D-NY), a moderate lawmaker representing the Empire State’s 3rd district, also declined to endorse Mamdani, citing “serious concerns.”
“I had serious concerns about Assemblyman Mamdani before yesterday, and that is one of the reasons I endorsed his opponent. Those concerns remain,” Suozzi posted on X.
High-profile Democratic leaders in New York such as Sen. Chuck Schumer, Gov. Kathy Hochul, and Rep. Hakeem Jeffries have congratulated and complemented Mamdani, but have not yet issued an explicit endorsement. Each lawmaker has indicated interest in meeting with the presumptive Democratic mayoral nominee in New York City to hold discussions prior to making a decision on a formal endorsement.
The progressive representative in the New York State Assembly has also sparked outrage after engaging in a series of provocative actions, such as appearing on the podcast of anti-Israel, pro-Hamas influencer Hasan Piker and vowing to arrest Israeli Prime Minister Benjamin Netanyahu if he visits New York.
During an event hosted by the UJA-Federation of New York last month, Mamdani also declined to recognize Israel’s right to exist as a Jewish state.
“I believe that Israel has a right to exist with equal rights for all,” Mamdani said in a carefully worded response when asked, sidestepping the issue of Israel’s existence specifically as a “Jewish state” and seemingly suggesting Israeli citizens do not enjoy equal rights.
Then during a New York City Democratic mayoral debate, he once again refused to acknowledge Israel’s right to exist as a Jewish state, sparking immediate backlash among the other candidates.
In 2023, while speaking at a Democratic Socialists of America convention in New York, Mamdani encouraged the audience to applaud for Palestinian American community activist Khader El-Yateem, saying “If you don’t clap for El-Yateem, you’re a Zionist.”
During that same speech, Mamdani touted his longstanding anti-Israel activism.
“I was somebody who began my journey in organizing and in politics by co-founding my school’s first Students for Justice in Palestine. The struggle for Palestinian liberation was at the core of my politics and continues to be,” Mamdani said.
Students for Justice in Palestine has been at the forefront of the wave of pro-Hamas demonstrations that have engulfed college campuses during the Gaza war.
Jewish leaders in New York, the broader US, and even abroad have expressed alarm over Mamdani’s primary victory, with many accusing him of antisemitism and noting he has made anti-Israel activism a cornerstone of his political career.
The post New York Democrats Hesitate to Endorse Far-Left Zohran Mamdani Following Stunning NYC Primary Victory first appeared on Algemeiner.com.
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Sweden Democrats Apologize for Past Nazi Links, Antisemitism as Election Nears
Mattias Karlsson, Sweden Democrats politicians, addresses party members after election in Stockholm, Sweden, Sept. 9, 2018. Photo: REUTERS/Ints Kalnins
The anti-immigration Sweden Democrats apologized on Thursday for the party’s past Nazi links and antisemitism, part of efforts to present a more moderate, mainstream image to voters ahead of a national election next year.
The Sweden Democrats were presenting the results of a specially commissioned study that found Nazi and antisemitic views to have been common at party functions and in its printed materials in the 1980s and 1990s.
“That there have been clear expressions of antisemitism and support for National Socialist ideas in my party’s history I think is disgusting and reprehensible,” Mattias Karlsson, a member of parliament often described as the party’s chief ideologist, told a news conference.
“I would like to reiterate the party’s apology, above all to Swedish citizens of Jewish descent who may have felt a strong sense of insecurity and fear for good reasons.”
The commissioning of the study sought to acknowledge and break with a past that has long hindered its cooperation with Sweden‘s mainstream political parties. The Sweden Democrats hope to join a future coalition government after the 2026 election.
The party first entered parliament in 2010 and currently supports Sweden‘s governing right-wing coalition government but has no members in the cabinet.
Tony Gustafsson, the historian hired by the party to write the book, said the party had emerged in the 1980s out of neo-Nazi and white supremacist organizations and that it had continued to cooperate with them into the 1990s.
“The collaboration seems to have involved using these groups to help distribute election materials,” Gustafsson said, adding there were strong indications that one such group, the “White Aryan Resistance,” had served as security guards at party gatherings.
Gustafsson said there had been a clear connection to Nazism until 1995, the year that current party leader Jimmie Akesson joined the Sweden Democrats, but that the Sweden Democrats had begun distancing itself from such links thereafter.
The post Sweden Democrats Apologize for Past Nazi Links, Antisemitism as Election Nears first appeared on Algemeiner.com.
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Supreme Leader, in First Appearance Since Ceasefire, Says Iran Would Strike Back if Attacked
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks in a televised message, after the ceasefire between Iran and Israel, in Tehran, Iran, June 26, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Iran would respond to any future US attack by striking American military bases in the Middle East, Supreme Leader Ayatollah Ali Khamenei said on Thursday, in his first televised remarks since a ceasefire was reached between Iran and Israel.
Khamenei, 86, claimed victory after 12 days of war, culminating in an Iranian attack on the largest US base in the region, located in Qatar, after Washington joined the Israeli strikes. No casualties were reported in the Iranian attack, which was coordinated with both US and Qatari authorities beforehand in an apparent effort to show a symbolic display of force without triggering retaliation.
“The Islamic Republic slapped America in the face. It attacked one of the important American bases in the region,” Khamenei said.
As in his last comments, released more than a week ago during the Israeli bombardment, he spoke from an undisclosed indoor location in front of a brown curtain, between an Iranian flag and a portrait of his predecessor Ruhollah Khomeini.
In his pre-recorded remarks, aired on state television, Khamenei promised that Iran would not surrender despite US President Donald Trump’s calls.
“The US President Trump unveiled the truth and made it clear that Americans won’t be satisfied with anything less than surrender… such an event will never happen,” Khamenei said.
“The fact that the Islamic Republic has access to important American centers in the region and can take action against them whenever it deems necessary is not a small incident, it is a major incident, and this incident can be repeated in the future if an attack is made,” he added.
Trump said “sure” on Wednesday when asked if the United States would strike again if Iran rebuilt its nuclear enrichment program.
Tehran has for decades denied accusations by Western leaders that it is seeking nuclear arms.
NO GAIN
Khamenei said the US “gained no achievement” after it attacked Iranian nuclear sites, but that it entered the war to “save” Israel after some of Tehran’s missiles broke through Israel’s multi-layered defense system.
“The US directly entered the war as it felt that if it did not get involved, the Zionist regime [Israel] would be fully destroyed. It entered the war to save it,” he said.
“The US attacked our nuclear facilities, but couldn’t do any important deed … The US president did abnormal showmanship and needed to do so,” he added.
Trump said over the weekend that the US deployment of 30,000-pound bombs had “obliterated” Iran‘s nuclear program. Officials and experts are still probing the extent of the damage.
Israel’s Prime Minister Benjamin Netanyahu also declared “a historic victory” on Tuesday, after the fragile ceasefire took effect, saying Israel had achieved its goal of removing Tehran’s nuclear and ballistic missile threat.
Shortly after Khamenei’s speech, Netanyahu posted a message with a picture of himself and Trump holding hands with the message: “We will continue to work together to defeat our common enemies.”
The post Supreme Leader, in First Appearance Since Ceasefire, Says Iran Would Strike Back if Attacked first appeared on Algemeiner.com.