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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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Iran Rejects US Nuclear Proposal, Says ‘Counteroffer’ Coming as Talks Stall Over Uranium Enrichment, Sanctions
Iran’s Supreme Leader Ayatollah Ali Khamenei speaks during a meeting in Tehran, Iran, May 20, 2025. Photo: Office of the Iranian Supreme Leader/WANA (West Asia News Agency)/Handout via REUTERS
Iran has denounced the latest nuclear proposal from the United States as “unprofessional and untechnical,” reaffirming the country’s right to enrich uranium and announcing plans to present a counteroffer in the coming days.
“After receiving the American proposal regarding the Iranian nuclear program, we are now preparing a counteroffer,” Ali Shamkhnai, political adviser to Iran’s Supreme Leader Ayatollah Ali Khamenei, said in an interview on Wednesday.
Shamkhani criticized the White House draft proposal as “not well thought out,” emphasizing its alleged failure to address sanction relief — a key demand for Tehran under any deal with Washington.
“There is no mention whatsoever of lifting sanctions in the latest American proposal, even though the issue of sanctions is a fundamental matter for Iran,” Shamkhnai said.
The Iranian official also warned that Tehran will not allow the US to dismantle its “peaceful nuclear program” or force uranium enrichment down to zero.
“Iran will never relinquish its natural rights,” Shamkhani said.
Washington’s draft proposal for a new nuclear deal was delivered by Omani officials — who have been mediating negotiations between Iranian Foreign Minister Abbas Araghchi and US Special Envoy to the Middle East Steve Witkoff — during last month’s talks in Rome.
On Wednesday, Khamenei dismissed such an offer, saying it “contradicts our nation’s belief in self-reliance” and runs counter to Iran’s key objectives.
“The proposal that the Americans have presented is 100 percent against our interests,” the Iranian leader said during a televised speech.
“The rude and arrogant leaders of America repeatedly demand that we should not have a nuclear program. Who are you to decide whether Iran should have enrichment?” Khamenei continued.
After five rounds of talks, diplomatic efforts have yet to yield results as both adversaries clash over Iran’s demand to maintain its domestic uranium enrichment program — a condition the White House has firmly rejected.
In April, Tehran and Washington held their first official nuclear negotiation since the US withdrew from a now-defunct 2015 nuclear deal that had imposed temporary limits on Iran’s nuclear program in exchange for sanction relief.
Since taking office, US President Donald Trump has sought to curtail Tehran’s potential to develop a nuclear weapon that could spark a regional arms race and pose a threat to Israel.
Meanwhile, Iran seeks to have Western sanctions on its oil-dependent economy lifted, while maintaining its nuclear enrichment program — which the country insists is solely for civilian purposes.
As part of the Trump administration’s “maximum pressure” campaign against Iran — which aims to cut the country’s crude exports to zero and prevent it from obtaining a nuclear weapon — Washington has been targeting Tehran’s oil industry with mounting sanctions.
Amid the ongoing diplomatic deadlock, Israel has declared it will never allow the Islamist regime to acquire nuclear weapons, as the country views Iran’s nuclear program as an existential threat.
However, Israeli Prime Minister Benjamin Netanyahu pledged to uphold any agreement that prevents Tehran from enriching uranium.
“But in any case, Israel maintains the right to defend itself from a regime that is threatening to annihilate it,” Netanyahu said in a press conference last month, following reports that Jerusalem could strike Iranian nuclear sites if ongoing negotiations between Washington and Tehran fail.
The post Iran Rejects US Nuclear Proposal, Says ‘Counteroffer’ Coming as Talks Stall Over Uranium Enrichment, Sanctions first appeared on Algemeiner.com.
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Day After Colorado Attack, Founder of Anti-Israel Group Chides Activists Who Are Insufficiently ‘Pro-Resistance’
Nerdeen Kiswani, founder of WithinOurLifetime (WOL), leading a pro-Hamas demonstration in New York City on Aug. 14, 2024. Photo: Michael Nigro via Reuters Connect
Nerdeen Kiswani, the founder of the radical anti-Israel organization Within Our Lifetime, chastised those within the pro-Palestinian movement who only support “resistance” in the abstract but not in practice following Sunday’s antisemitic attack in Boulder, Colorado.
“A lot of people who call themselves anti-Zionist or pro-resistance don’t actually understand what resistance is,” Kiswani posted on X/Twitter on Monday. “They support it in theory, but when it shows up in practice, they hesitate, distance themselves, or shift the conversation entirely.”
She continued, “And it makes it even harder for those of us who are principled to take public stances. We’re already marginalized, already painted as extreme or dangerous and that isolation only deepens when others in the movement won’t stand firm when it counts.”
Kiswani’s comments came the day after a man threw Molotov cocktails at a Boulder gathering where participants were rallying in support of the Israeli hostages who remain in captivity in Gaza — which resulted in 15 injuries, including some critically, in what US authorities called a targeted terrorist attack. Her tweets also came less than two weeks after a gunman murdered two Israeli embassy staffers in Washington, DC, while they were leaving an at the Capital Jewish Museum hosted by the American Jewish Committee. In both attacks, the perpetrator yelled “Free Palestine” as they targeted innocent civilians, according to the Federal Bureau of Investigation (FBI).
After Kiswani’s social media posts sparked some backlash among pro-Israel users on X, she provided limited pushback on the idea that it was an expression of support for the prior day’s attack in Colorado.
“Zionists are freaking out in the QTs about this, insisting it’s about Colorado,” she wrote. “Newsflash: the world doesn’t revolve around you. Resistance hasn’t stopped in Gaza, look at what just happened in Jabalia [where three IDF soldiers were killed] for instance. The perpetual victimhood is getting old.”
However, Kiswani did not say her comment had no connection to the attack in Colorado, and she did not say that she opposed the firebombing.
Kiswani and her group, Within Our Lifetime (WOL), have been at the forefront of anti-Israel and pro-Hamas activism since Hamas-led Palestinian terrorists killed 1,200 people and abducted 251 hostages during their invasion of southern Israel on Oct. 7, 2023, a massacre that started the war in Gaza.
On Oct. 8, 2023, one day after the biggest single-day slaughter of Jews since the Holocaust, WOL organized a protest to celebrate the prior day’s attack, which it described as an effort to “defend the heroic Palestinian resistance.” Kiswani notably refused to condemn Hamas and the Oct. 7 massacre following the atrocities.
Then, in Apil 2024, Kiswani refused to condemn the chant “Death to America” and organized a mass demonstration to block the “arteries of capitalism” by staging a blockade of commercial shipping ports across the world in protest of Western support for the Jewish state. That same month, she was banned from Columbia University’s campus in New York City after leading chants calling for an “intifada,” or violent uprising.
The following month, Kiswani led a demonstration in Brooklyn, New York in which she lambasted the local police department, claimed then-US President Joe Biden will soon die, and called for the destruction of Israel.
That proceeded the activist saying she does not want Zionists “anywhere” in the world while speaking in defense of a person who called for “Zionists” to leave a crowded subway car in New York City.
WOL, which planned a protest last year to celebrate the one-year anniversary of the Oct. 7 massacre, was also behind demonstrations at the Nova Music Festival exhibit, which commemorated the more than 300 civilians slaughtered by Hamas while at a music festival.
The latter protest prompted widespread condemnation, including from Biden and even progressive members of the US Congress who are outspoken against Israel.
US Rep. Alexandria Ocasio-Cortez (D-NY), for example, posted on social media that the “callousness, dehumanization, and targeting of Jews on display at last night’s protest outside the Nova Festival exhibit was atrocious antisemitism – plain and simple.”
The post Day After Colorado Attack, Founder of Anti-Israel Group Chides Activists Who Are Insufficiently ‘Pro-Resistance’ first appeared on Algemeiner.com.
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Israel’s Defense Exports Hit Record $15 Billion in 2024 Despite European Pressure, Calls for Arms Embargo
Israeli troops on the ground in Gaza. Photo: IDF via Reuters
Israel reached a new all-time high in defense exports in 2024, nearing $15 billion — the fourth consecutive year of record-breaking sales — despite mounting international criticism over the war in Gaza and growing pressure from European countries to suspend arms deals.
In a press release on Wednesday, Israel’s Defense Ministry announced that defense exports reached over $14.7 billion last year — a 13 percent increase from 2023 — with more than half of the deals valued at over $100 million.
According to the ministry, Israel’s military exports have more than doubled over the past five years, highlighting the industry’s rapid expansion and growing global demand.
“This tremendous achievement is a direct result of the successes of the IDF [Israel Defense Forces] and defense industries against Hamas in Gaza, Hezbollah in Lebanon, the Houthis in Yemen, the Ayatollah regime in Iran, and in additional arenas where we operate against Israel’s enemies,” Israeli Defense Minister Israel Katz said in a statement.
“The world sees Israeli strength and seeks to be a partner in it. We will continue strengthening the IDF and the Israeli economy through security innovation to ensure clear superiority against any threat – anywhere and anytime,” Katz continued.
In 2024, over half of the Jewish state’s defense contracts were with European countries — up from 35 percent the previous year — as many in the region have increased their defense spending following Russia’s 2022 invasion of Ukraine.
Despite increasing pressure and widespread anti-Israel sentiment among European governments amid the current conflict in Gaza, this latest data seems to contradict recent calls by European leaders to impose an arms embargo on the Jewish state over its defensive campaign in Gaza against the Palestinian terrorist group Hamas.
On Wednesday, Germany reversed its earlier threat to halt arms deliveries to Israel, reaffirming its commitment to continue cooperation and maintain defense contracts with Jerusalem.
“Germany will continue to support the State of Israel, including with arms deliveries,” German Foreign Minister Johann Wadephul told lawmakers in parliament.
Last week, Berlin warned it would take unspecified measures against Israel if it continued its military campaign in Gaza, citing concerns that exported weapons were being used in violation of humanitarian law.
“Our full support for the right to exist and the security of the State of Israel must not be instrumentalized for the conflict and the warfare currently being waged in the Gaza Strip,” Wadephul said in a statement.
Germany would be “examining whether what is happening in the Gaza Strip is compatible with international humanitarian law,” he continued. “Further arms deliveries will be authorized based on the outcome of that review.”
Spain and Ireland are among the countries in Europe that have threatened or taken steps to limit arms deals with Israel, while others such as France have threatened unspecified harsh measures against the Jewish state.
According to the Israeli defense ministry’s report, since the outbreak of war on Oct. 7, 2023, after the Hamas-led invasion of and massacre across southern Israel, the operational successes and proven battlefield performance of Israeli systems have fueled strong international demand for Israel’s defense technology.
Last year, the export of missiles, rockets, and air defense systems reached a new high, making up 48 percent of the total deal volume — up from 36 percent in 2023.
Similarly, satellite and space systems exports surged, accounting for 8 percent of total deals in 2024 — quadrupling their share from 2 percent in 2023.
While Europe dominated Israel’s defense export market in 2024, significant portions also went to other regions. Asia and the Pacific made up 23 percent of total sales — slightly lower than in previous years, when the region approached 30 percent.
Exports to Abraham Accords countries fell to 12 percent, down from 23 percent in 2022, while North America remained stable at around 9 percent.
The post Israel’s Defense Exports Hit Record $15 Billion in 2024 Despite European Pressure, Calls for Arms Embargo first appeared on Algemeiner.com.
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