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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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US Senators Urge Secretary of Homeland Security to Secure Northern Border From Gaza Refugees
US Sen. Ted Cruz (R-TX) speaking at a press conference about the United States restricting weapons for Israel, at the US Capitol, Washington, DC. Photo: Michael Brochstein/Sipa USA via Reuters Connect
Six US senators sent a letter to US Secretary of Homeland Security Alejandro Mayorkas this week requesting that he increase security measures along the northern border in response to Canada accepting an influx of refugees from Gaza, the Palestinian enclave ruled by the terrorist group Hamas.
The six Republican lawmakers — Sens. Marco Rubio (FL), Ted Cruz (TX), Joni Ernst (IA), Tom Cotton (AK), Mike Braun (IN), and Josh Hawley (MO) — said they were “deeply concerned” that refugees from Gaza could sneak into the United States. The senators warned that allowing unvetted Palestinian refugees to cross the border poses a serious national security threat.
“On May 27, 2024, the Government of Canada announced its intent to increase the number of Gazans who will be allowed into their country under temporary special measures,” the senators wrote. “We are deeply concerned and request heightened scrutiny by the US Department of Homeland Security should any of them attempt to enter the United States at ports of entry as well as between ports of entry.”
After arriving in Canada, the Palestinian refugees will be given a “Refugee Travel Document,” which serves as a valid form of identification, the letter claimed, adding that US Citizenship and Immigration Services recognizes these documents as a valid substitute for a passport. The senators warned that “individuals with ties to terrorist groups” could potentially enter into the United States.
The letter argued that the US should maintain “common-sense terrorist screening and vetting” for any individual attempting to enter its borders from a foreign country. The lawmakers lamented that the Biden administration’s “”ax border enforcement” has rendered the country vulnerable to potential terrorist attacks. From April 1, 2023 to March 31, 2024, the US Customs and Border Protection’s Office of Field Operations intercepted over 233 suspected terrorists at the northern border, according to the letter.
“[T]he possibility of terrorists crossing the US-Canada border is deeply concerning given the deep penetration of Gazan society by Hamas,” the senators wrote. “It would be irresponsible for the US to not take necessary heightened precautions when foreigners attempt to enter the United States.”
On Oct. 7, Hamas launched the ongoing war in Gaza with its Oct. 7 invasion of and massacre of 1,200 people across southern Israel. The Palestinian terrorist group also kidnapped over 250 hostages.
In response, Israel launched defensive military operations in Gaza with the aim of freeing the hostages and permanently dislodging Hamas from the neighboring enclave.
The vast majority of Palestinians in Gaza, as well as the West Bank, still support Hamas’ Oct. 7 massacre across southern Israel that started the ongoing war, and they would prefer a “day after” scenario in which Hamas remains in control of Gaza rather than the Palestinian Authority, which governs in the West Bank, or other Arab countries, according to recent Palestinian polling. The same polling found that, when asked about support for Palestinian political parties and movements, a plurality chose Hamas.
US lawmakers are split along party lines as to whether the United States should accept refugees from Gaza. Republicans are largely opposed to importing refugees from Gaza, arguing that individuals from the war-torn enclave present “a national security risk” to the United States.” In May, Ernst and Sen. Mitch McConnell (R-KY) sent US President Joe Biden a letter, urging him not to accept any refugees from Gaza.
In June, however, a group of 70 Democratic lawmakers sent Mayorkas a letter, requesting he create “pathways” for more refugees of the Israel-Hamas war to resettle in America.
The post US Senators Urge Secretary of Homeland Security to Secure Northern Border From Gaza Refugees first appeared on Algemeiner.com.
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Video of Masked Man Vowing ‘Rivers of Blood’ at Paris Olympics Over Israel Support Appears to Be Fake, of Russia Origin
Screenshot of a widely circulated video published on social media showing a masked man vowing that “rivers of blood will flow” at the 2024 Paris Olympics due to France’s support for Israel. According to reports, the video appears to be fake and of Russian origin.
A widely circulated video published on social media this week showing a masked man vowing that “rivers of blood will flow” at the 2024 Paris Olympics due to France’s support for Israel appears to be fake and of Russian origin, according to reports.
The video — published on Tuesday on social media networks including X/Twitter and Telegram — featured a keffiyeh-clad man with his face covered, delivering an Arabic-language address threatening France with violence due to the country’s alleged support for Israel amid its ongoing war with Hamas in Gaza.
Addressing “the people of France” and “French President [Emmanuel] Macron,” the masked individual said, “You supported the Zionist regime in its criminal war against the people of Palestine. You provided Zionists with weapons; you helped murder our brothers and sisters, our children.”
“You invited the Zionists to the Olympic games. You will pay for what you have done!” continued the man, who wore a shirt adorned with a Palestinian flag. “Rivers of blood will flow through the streets of Paris. This day is approaching, God willing. Allah is the greatest.”
The video, published on X/Twitter by the account @endzionism24 and retweeted by Palestinian activist Ihab Hassan, ended with the speaker holding a prop severed head complete with fake blood up for the camera.
He is not a Palestinian:
A video clip has surfaced showing an individual wearing a keffiyeh and a Palestinian flag badge, threatening France with a “river of blood” at the Olympic Games.
It is glaringly obvious to any Arabic speaker that this person is not Arab; his dialect… pic.twitter.com/rwWGkkbiAi
— Ihab Hassan (@IhabHassane) July 23, 2024
Hassan and other social media users immediately noted that the man speaking was clearly not a native Arabic speaker, citing his reasonably fluent but awkward and occasionally incorrect pronunciation.
Many social media users aware of the mispronunciations seemed to blame Israel for the video, implying the clip was a false flag meant to fearmonger and demonize Palestinians and Muslims. They did not address the fact that Israel has access to hundreds of thousands of native Palestinian Arabic speakers who would sound far more convincing than the man in the video.
On Wednesday, French Interior Minister Gerald Darmanin said that “French secret services and their partners have not been able to authenticate the veracity of this video.”
According to researchers at Microsoft, however, the video appears to be part of a Russian-linked disinformation campaign meant to disrupt the Olympics, which began with the opening ceremony on Friday.
The researchers from Microsoft’s Threat Analysis Center told NBC News that the clip appears to have come from a Russian disinformation group known as Storm-1516, an outgrowth of Russia’s Internet Research Agency.
The latest clip was linked to a similar disinformation video falsely alleging that Ukraine had sent arms to Hamas — a claim for which there is no evidence. According to the researchers, the more recent video appears to be part of a Russian scare campaign meant to disrupt the Olympics.
The video came just days before France’s rail infrastructure was hit on Friday, ahead of the start of the Olympics, with widespread acts of vandalism including arson attacks, paralyzing travel to Paris from the rest of France and Europe just hours before the opening ceremony of the Olympics. French authorities described the acts as “criminal” and “malicious.”
Israeli Foreign Minister Israel Katz said that the sabotage of France’s high-speed rail network was directed by Iran, which Western intelligence agencies have for years labeled as the world’s foremost state sponsor of terrorism.
“The sabotage of railway infrastructure across France ahead of the Olympics was planned and executed under the influence of Iran’s axis of evil and radical Islam,” Katz wrote on X/Twitter. “As I warned my French counterpart [Stéphane Séjourné] this week, based on information held by Israel, Iranians are planning terrorist attacks against the Israeli delegation and all Olympic participants. Increased preventive measures must be taken to thwart their plot. The free world must stop Iran now — before it’s too late.”
Katz was referring to a letter he sent on Thursday to Séjourné raising alarm bells about what he described as a plan by Iran to attack Israel’s Olympic delegation.
Darmanin and French National Police both announced previously that they are taking increased security measures to ensure the safety of Israel’s Olympic delegation while they are in Paris amid mounting threats. These measures include providing them with round the clock security from French police. The Israeli delegation will also receive additional security details from Israel’s Shin Bet security agency during the Olympics.
The post Video of Masked Man Vowing ‘Rivers of Blood’ at Paris Olympics Over Israel Support Appears to Be Fake, of Russia Origin first appeared on Algemeiner.com.
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Top St. Louis Newspaper Endorses US Rep. Cori Bush’s Opponent, Argues Incumbent’s Israel Stance Is ‘Disqualifying’
US Rep. Cori Bush (D-MO) raises her fist as US Rep. Rashida Tlaib (D-MI) addresses a pro-Hamas demonstration in Washington, DC. Photo: Reuters/Allison Bailey
The editorial board of The St. Louis Post-Dispatch, the largest daily newspaper in Missouri, has endorsed the opponent of US Rep. Cori Bush (D-MO), pointing to the incumbent congresswoman’s lack of legislative accomplishments and stance on the Israel-Hamas war.
The Post-Dispatch argued that Bush’s position on Israel and the Gaza war should be “disqualifying” for any elected representative. The outlet took umbrage with Bush for equating a close democratic ally of the US with a genocidal terrorist organization.
“Israel’s conduct of the war has been far from perfect, but it remains a democracy fighting for survival against an evil terrorist organization. Bush’s tendency to equate both sides — and even to side with the terrorists, as when she cast one of just two House votes against a resolution to bar Hamas members from the US — should in itself be disqualifying for re-election,” the editorial board wrote.
Bush has established herself as one of the most vocal critics of Israel in the US Congress. Only nine days after Hamas’ Oct. 7 slaughter of roughly 1,200 people in southern Israel, Bush called for an “immediate ceasefire” between Israel and the Palestinian terrorist group. As the war dragged on, Bush’s rhetoric toward Israel sharpened, with the congresswoman accusing the Jewish state of committing “genocide” in Gaza and “apartheid” in the West Bank. Bush has also accused Israel of inflicting a “famine” in Gaza without providing evidence.
Bush seems more interested in pandering to the far-left fringes of the progressive movement than serving her constituents, the Post-Dispatch argued. Bush’s membership in “The Squad” — a clique of far-left progressive, anti-establishment lawmakers in the House of Representatives — has rendered her completely incapable of “accomplishing anything” in the halls of Congress, according to the newspaper.
The editorial board urged its readers to vote for Wesley Bell, pointing to his moderated approach to the Israeli-Palestinian conflict as an example of his pragmatism and moral clarity.
“On Israel, Bell offers an appropriately measured stance, acknowledging the need to protect Gazan civilians and work toward a two-state solution, while supporting America’s closest ally in the Middle East,” the outlet wrote.
In contrast to Bush, Bell has expressed more sympathy to Israel’s military operations in Gaza, emphatically rejecting the notion that Israel’s actions in Gaza constitute “genocide” or “ethnic cleansing.”
Moreover, Bell has strengthened his ties with the Jewish community over the course of his campaign. The American Israel Public Affairs Committee (AIPAC), the foremost pro-Israel lobbying group in the US, donated a reported $5 million to Bell’s campaign through its United Democracy Project super PAC. A group of 30 St. Louis-area rabbis penned a letter endorsing Bell, accusing Bush of a “lack of decency, disregard for history, and for intentionally fueling antisemitism and hatred.” Bell also brought about an official “director of Jewish outreach” to increase turnout among the Jewish community.
A poll commissioned by McLaughlin & Associates and sponsored by the CCA Action Fund, a pro-Bell super PAC, showed Bell with a commanding 56 percent to 33 percent lead over Bush.
Supporters of Israel see the primary race as a prime opportunity to oust another opponent of the Jewish state from the halls of Congress. Rep. Jamaal Bowman (D-NY), a progressive lawmaker, lost his primary race to a pro-Israel challenger on June 25. Over the course of his reelection campaign, Bowman accused Israel of committing “genocide” and enacting “apartheid” against Palestinians. Bowman’s comments incensed Jewish constituents in the leafy suburbs of Westchester County, New York.
Furthermore, observers are looking to the race as a potential indicator of the Democratic electorate’s position on Israel. Opinions of the Jewish state among Democrats have soured in the months following Oct. 7, calling into question whether anti-Israel views are still a liability with American liberals.
The post Top St. Louis Newspaper Endorses US Rep. Cori Bush’s Opponent, Argues Incumbent’s Israel Stance Is ‘Disqualifying’ first appeared on Algemeiner.com.
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