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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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The post Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’ appeared first on Jewish Telegraphic Agency.
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Hamas Says No Interim Hostage Deal Possible Without Work Toward Permanent Ceasefire
Explosions send smoke into the air in Gaza, as seen from the Israeli side of the border, July 17, 2025. Photo: REUTERS/Amir Cohen
The spokesperson for Hamas’s armed wing said on Friday that while the Palestinian terrorist group favors reaching an interim truce in the Gaza war, if such an agreement is not reached in current negotiations it could revert to insisting on a full package deal to end the conflict.
Hamas has previously offered to release all the hostages held in Gaza and conclude a permanent ceasefire agreement, and Israel has refused, Abu Ubaida added in a televised speech.
Arab mediators Qatar and Egypt, backed by the United States, have hosted more than 10 days of talks on a US-backed proposal for a 60-day truce in the war.
Israeli officials were not immediately available for comment on the eve of the Jewish Sabbath.
Israeli Prime Minister Benjamin Netanyahu’s office said in a statement on a call he had with Pope Leo on Friday that Israel‘s efforts to secure a hostage release deal and 60-day ceasefire “have so far not been reciprocated by Hamas.”
As part of the potential deal, 10 hostages held in Gaza would be returned along with the bodies of 18 others, spread out over 60 days. In exchange, Israel would release a number of detained Palestinians.
“If the enemy remains obstinate and evades this round as it has done every time before, we cannot guarantee a return to partial deals or the proposal of the 10 captives,” said Abu Ubaida.
Disputes remain over maps of Israeli army withdrawals, aid delivery mechanisms into Gaza, and guarantees that any eventual truce would lead to ending the war, said two Hamas officials who spoke to Reuters on Friday.
The officials said the talks have not reached a breakthrough on the issues under discussion.
Hamas says any agreement must lead to ending the war, while Netanyahu says the war will only end once Hamas is disarmed and its leaders expelled from Gaza.
Almost 1,650 Israelis and foreign nationals have been killed as a result of the conflict, including 1,200 killed in the Oct. 7, 2023, Hamas attack on southern Israel, according to Israeli tallies. Over 250 hostages were kidnapped during Hamas’s Oct. 7 onslaught.
Israel responded with an ongoing military campaign aimed at freeing the hostages and dismantling Hamas’s military and governing capabilities in neighboring Gaza.
The post Hamas Says No Interim Hostage Deal Possible Without Work Toward Permanent Ceasefire first appeared on Algemeiner.com.
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Iran Marks 31st Anniversary of AMIA Bombing by Slamming Argentina’s ‘Baseless’ Accusations, Blaming Israel
People hold images of the victims of the 1994 bombing attack on the Argentine Israeli Mutual Association (AMIA) community center, marking the 30th anniversary of the attack, in Buenos Aires, Argentina, July 18, 2024. Photo: REUTERS/Irina Dambrauskas
Iran on Friday marked the 31st anniversary of the 1994 bombing of the Argentine Israelite Mutual Association (AMIA) Jewish community center in Buenos Aires by slamming Argentina for what it called “baseless” accusations over Tehran’s alleged role in the terrorist attack and accusing Israel of politicizing the atrocity to influence the investigation and judicial process.
The Iranian Foreign Ministry issued a statement on the anniversary of Argentina’s deadliest terrorist attack, which killed 85 people and wounded more than 300.
“While completely rejecting the accusations against Iranian citizens, the Islamic Republic of Iran condemns attempts by certain Argentine factions to pressure the judiciary into issuing baseless charges and politically motivated rulings,” the statement read.
“Reaffirming that the charges against its citizens are unfounded, the Islamic Republic of Iran insists on restoring their reputation and calls for an end to this staged legal proceeding,” it continued.
Last month, a federal judge in Argentina ordered the trial in absentia of 10 Iranian and Lebanese nationals suspected of orchestrating the attack in Buenos Aires.
The ten suspects set to stand trial include former Iranian and Lebanese ministers and diplomats, all of whom are subject to international arrest warrants issued by Argentina for their alleged roles in the terrorist attack.
In its statement on Friday, Iran also accused Israel of influencing the investigation to advance a political campaign against the Islamist regime in Tehran, claiming the case has been used to serve Israeli interests and hinder efforts to uncover the truth.
“From the outset, elements and entities linked to the Zionist regime [Israel] exploited this suspicious explosion, pushing the investigation down a false and misleading path, among whose consequences was to disrupt the long‑standing relations between the people of Iran and Argentina,” the Iranian Foreign Ministry said.
“Clear, undeniable evidence now shows the Zionist regime and its affiliates exerting influence on the Argentine judiciary to frame Iranian nationals,” the statement continued.
In April, lead prosecutor Sebastián Basso — who took over the case after the 2015 murder of his predecessor, Alberto Nisman — requested that federal Judge Daniel Rafecas issue national and international arrest warrants for Iran’s Supreme Leader Ayatollah Ali Khamenei over his alleged involvement in the attack.
Since 2006, Argentine authorities have sought the arrest of eight Iranians — including former president Ali Akbar Hashemi Rafsanjani, who died in 2017 — yet more than three decades after the deadly bombing, all suspects remain still at large.
In a post on X, the Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization, released a statement commemorating the 31st anniversary of the bombing.
“It was a brutal attack on Argentina, its democracy, and its rule of law,” the group said. “At DAIA, we continue to demand truth and justice — because impunity is painful, and memory is a commitment to both the present and the future.”
31 años del atentado a la AMIA – DAIA. 31 años sin justicia.
El 18 de julio de 1994, un atentado terrorista dejó 85 personas muertas y más de 300 heridas. Fue un ataque brutal contra la Argentina, su democracia y su Estado de derecho.
Desde la DAIA, seguimos exigiendo verdad y… pic.twitter.com/kV2ReGNTIk
— DAIA (@DAIAArgentina) July 18, 2025
Despite Argentina’s longstanding belief that Lebanon’s Shiite Hezbollah terrorist group carried out the devastating attack at Iran’s request, the 1994 bombing has never been claimed or officially solved.
Meanwhile, Tehran has consistently denied any involvement and refused to arrest or extradite any suspects.
To this day, the decades-long investigation into the terrorist attack has been plagued by allegations of witness tampering, evidence manipulation, cover-ups, and annulled trials.
In 2006, former prosecutor Nisman formally charged Iran for orchestrating the attack and Hezbollah for carrying it out.
Nine years later, he accused former Argentine President Cristina Fernández de Kirchner — currently under house arrest on corruption charges — of attempting to cover up the crime and block efforts to extradite the suspects behind the AMIA atrocity in return for Iranian oil.
Nisman was killed later that year, and to this day, both his case and murder remain unresolved and under ongoing investigation.
The alleged cover-up was reportedly formalized through the memorandum of understanding signed in 2013 between Kirchner’s government and Iranian authorities, with the stated goal of cooperating to investigate the AMIA bombing.
The post Iran Marks 31st Anniversary of AMIA Bombing by Slamming Argentina’s ‘Baseless’ Accusations, Blaming Israel first appeared on Algemeiner.com.
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Jordan Reveals Muslim Brotherhood Operating Vast Illegal Funding Network Tied to Gaza Donations, Political Campaigns
Murad Adailah, the head of Jordan’s Muslim Brotherhood, attends an interview with Reuters in Amman, Jordan, Sept. 7, 2024. Photo: REUTERS/Jehad Shelbak
The Muslim Brotherhood, one of the Arab world’s oldest and most influential Islamist movements, has been implicated in a wide-ranging network of illegal financial activities in Jordan and abroad, according to a new investigative report.
Investigations conducted by Jordanian authorities — along with evidence gathered from seized materials — revealed that the Muslim Brotherhood raised tens of millions of Jordanian dinars through various illegal activities, the Jordan news agency (Petra) reported this week.
With operations intensifying over the past eight years, the report showed that the group’s complex financial network was funded through various sources, including illegal donations, profits from investments in Jordan and abroad, and monthly fees paid by members inside and outside the country.
The report also indicated that the Muslim Brotherhood has taken advantage of the war in Gaza to raise donations illegally.
Out of all donations meant for Gaza, the group provided no information on where the funds came from, how much was collected, or how they were distributed, and failed to work with any international or relief organizations to manage the transfers properly.
Rather, the investigations revealed that the Islamist network used illicit financial mechanisms to transfer funds abroad.
According to Jordanian authorities, the group gathered more than JD 30 million (around $42 million) over recent years.
With funds transferred to several Arab, regional, and foreign countries, part of the money was allegedly used to finance domestic political campaigns in 2024, as well as illegal activities and cells.
In April, Jordan outlawed the Muslim Brotherhood, the country’s most vocal opposition group, and confiscated its assets after members of the Islamist movement were found to be linked to a sabotage plot.
The movement’s political arm in Jordan, the Islamic Action Front, became the largest political grouping in parliament after elections last September, although most seats are still held by supporters of the government.
Opponents of the group, which is banned in most Arab countries, label it a terrorist organization. However, the movement claims it renounced violence decades ago and now promotes its Islamist agenda through peaceful means.
The post Jordan Reveals Muslim Brotherhood Operating Vast Illegal Funding Network Tied to Gaza Donations, Political Campaigns first appeared on Algemeiner.com.