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Fizz ed: The Brooklyn Seltzer Museum tells the fascinating history of ‘Jewish champagne’
(New York Jewish Week) — On a recent Sunday in Brooklyn, some 100 people, mostly families, gathered for a Hanukkah party that offered something a bit different than the typical latkes and games of dreidel. Instead, there was a factory tour, instructions on how to manufacture a classic seltzer bottle and freshly-made egg creams.
That’s because this particular holiday party took place at Brooklyn Seltzer Boys, the last remaining seltzer factory in New York City. The bustling seltzer works, which makes the so-called “Jewish champagne” the old-fashioned way, is located in the Cypress Hills neighborhood on the border with Queens and is also home to the Brooklyn Seltzer Museum.
“This is New York history, Brooklyn history, Jewish history,” fourth-generation “seltzer boy” Alex Gomberg, 36, told the New York Jewish Week.
The museum tells the 2,500-year-old history of seltzer, from the first mentions of carbonated water in Ancient Greece through the mass production and sale of seltzer in the modern day. The museum also focuses on seltzer’s significance in New York City and its Jewish community, detailing how seltzer took the city by storm. The narrative hones in specifically on the history of the Gomberg family, who established their seltzer business in 1953 as Gomberg Seltzer Works.
“We wanted to promote that we’re here and that we’re still going — we want to bring people’s attention here,” Gomberg said about incorporating a museum into his family’s seltzer factory. “We want to bring people to come see the old machinery. It’s a working factory, but people can walk in and they can read about the history and see how our current machinery works and how the bottles are fixed and filled.”
Seltzer first came to this country from German and Russian immigrants who had enjoyed the bottled beverage back home. New York City, the largest hub of Jewish immigration, had a large supply of aqueduct-fed water for entrepreneurial seltzer men to pull from. As The New York Times reported in the spring, “many Eastern European Jews who enjoyed seltzer overseas began making, delivering and selling it in the early 1900s, largely on the Lower East Side.”
Seltzer’s popularity took off in part because many of the neighborhood’s tenements were not connected to the city’s clean tap water stream. Jewish immigrants, among others, were faced with the option of drinking polluted water or purchasing seltzer.
By the end of World War II, most Americans moved away from seltzer in favor of sodas from distinctly American brands. But, like rye bread, pastrami and bagels, seltzer’s popularity among Ashkenazi households has endured.
Seltzer expert Barry Joseph, left, and fourth-generation “seltzer man” Alex Gomberg at the entrance to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
At the seltzer museum — which is typically open by reservation to the public on Fridays, and one Saturday each month — visitors learn how seltzer is made the old-fashioned way. Brooklyn Seltzer Boys takes New York City tap water that has been triple filtered through layers of sand, charcoal and paper, and then, using a century-old carbonator, the 43-degree water is fizzed up with carbon dioxide. The bubbly delight is then pumped into glass bottles — most of which were hand-blown in Austria and Czechoslovakia in the 1800s — and then crated for delivery. The result is a beverage with bite that makes Brooklyn Seltzer punchier than its mass market competitors like La Croix and Polar.
In addition to videos, displays, and 3-D models that provide an inside look at the 100-year-old machines used by the seltzer works, the museum has a “siphon station” where visitors are encouraged to “feel the spritz” — the museum’s phrase — by holding an old-school siphon and spritzing the seltzer directly into their mouths.
It’s precisely this type of experience that attracted self-proclaimed “Seltzer King” Jon Posen, who runs Instagram and TikTok accounts in which he reviews different seltzer brands, to the Hanukkah event at the seltzer works. “Alex Gomberg has been in the [New York] Times every few years saying good seltzer should hurt, which is my personal philosophy as well,” Posen told the New York Jewish Week. As someone who grew up with seltzer delivery, he added, he was most excited about using a seltzer siphon once again.
As it happens, delivery was once the foundation of the Gomberg family’s seltzer business. Alex Gomberg’s great-grandfather, Moe Gomberg, was originally in the seltzer delivery business but transitioned to filling bottles for seltzer men.
Around a decade ago, Alex Gomberg had the idea to restart the seltzer-delivery service, and in 2020, when faced with declining sales, he kicked off a new marketing campaign. “During the pandemic, people wanted home delivery of anything and everything and we didn’t have to reinvent the wheel — this is what we’ve been doing for many, many years,” he said.
It was an inspired move: Brooklyn Seltzer Boys now boasts some 600 customers (both restaurants and residences) as well as a waiting list of 300. “People are coming back to this old seltzer because it’s cool, it’s retro, it’s the original way that seltzer was bottled and the taste is great,” Gomberg said.
In 2020, the business relocated from their original location in Canarsie, Brooklyn, to a larger space in Cypress Hills. It was then that the idea to establish a museum was born, a project that Gomberg collaborated on with seltzer expert Barry Joseph, the author of “Seltzertopia.”
A baby enjoys here visit to the Brooklyn Seltzer Museum. (Courtesy of the Brooklyn Seltzer Museum)
The museum, said Joseph, employs “very different ways of exploring how we can use the tools of a museum to tell the story of seltzer, and tell that story in a physical place that’s literally mapped on top of an active working seltzer works.”
At the Hanukkah party, visitors were able to drink unlimited seltzer, do a factory-wide scavenger hunt and play seltzer cornhole. Among the revelers were married couple Dasha and David, who declined to give their last names and who had brought their two young sons with them. “The whole experience here brings nostalgia,” Dasha said.
While Dasha’s comment may be true for many, Gomberg’s thoughts are on the present as well as the future. In fact, if the father of two sons and a daughter gets his way, the Brooklyn Seltzer Boys may eventually need a name change: He hopes the family business will extend to a fifth generation, possibly bringing his daughter on board, too.
“Seltzer is a part of us, it’s what we do,” Gomberg said. “I say I got seltzer in my blood and my veins. It’s who we are as Gombergs. We’re gonna keep going as long as we can.”
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Antisemitic Incidents at Argentina Local Soccer Match Spark Official Investigations, Condemnations
Fans of Argentinian soccer club All Boys marched through the streets before their match against Atlanta soccer club, carrying a coffin draped with an Israeli flag alongside Iranian and Palestinian flags. Photo: Screenshot
Argentinian authorities and soccer officials have launched investigations following antisemitic incidents by Club Atlético All Boys fans during Sunday’s local match against Atlanta.
Atlanta, a soccer team based in the Villa Crespo neighborhood of Buenos Aires, has deep historical ties to Argentina’s Jewish community, which has long been a significant presence in the area.
This latest antisemitic incident took place outside the stadium before the game had even started.
All Boys fans were seen waving Palestinian and Iranian flags, carrying a coffin draped with an Israeli flag, and handing out flyers bearing messages like “Free Palestine” and “Israel and Atlanta are the same crap.”
Before a football match today against the Argentine sports club Atlanta, which is closely associated with the Jewish community, fans of the opposing team, All Boys, waved Islamic Republic and Palestinian flags while parading a coffin draped in an Israeli flag through the streets.… pic.twitter.com/IQs4v6eoFz
— Hen Mazzig (@HenMazzig) June 29, 2025
Then, during the match — which ended in a 0-0 draw — a drone carrying a Palestinian flag flew over the stadium, while some fans reportedly chanted anti-Israel slogans.
Local police confirmed they have issued citations to individuals accused of inciting public disorder and related offenses.
On Monday, the Argentine Football Association (AFA) condemned the incidents as “abhorrent” and confirmed the organization has opened a formal inquiry into the events.
“This is not folklore. This is discrimination,” the statement reads.
Argentina’s Security Minister Patricia Bullrich also announced that a criminal complaint has been filed, citing “acts of violence, expressions of racial and religious hatred, and public intimidation.”
In a post on X, the Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization, condemned the incidents and called on both local authorities and the soccer officials to “take firm action against these acts of hatred.”
“We urge the authorities to take all necessary actions and apply the full force of the law,” the statement reads. “Violence and discrimination must have no place in our society.”
Repudiamos enérgicamente las expresiones antisemitas ocurridas hoy en las inmediaciones del estadio Malvinas Argentinas.
Exigimos a las autoridades correspondientes, a la AFA y al Club All Boys que actúen con firmeza ante estos hechos de odio.
La violencia y la discriminación no… pic.twitter.com/3AmY7IQscY— DAIA (@DAIAArgentina) June 29, 2025
Since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, Argentina has experienced a surge in antisemitic incidents and anti-Jewish hate crimes.
According to a recent report by DAIA, Argentina experienced a 15 percent increase in antisemitic activity last year, with 687 anti-Jewish hate crimes recorded — up from 598 incidents in 2023 — marking a significant rise nationwide.
The study indicates that 66 percent of the antisemitic incidents originated in the digital realm, with a significant rise in Nazi symbols and conspiracy theories, but there was also a 34 percent increase in reported physical assaults, with such hate crimes rising in schools and neighborhoods.
The post Antisemitic Incidents at Argentina Local Soccer Match Spark Official Investigations, Condemnations first appeared on Algemeiner.com.
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Iranian nuclear program degraded by up to two years, Pentagon says
A satellite image of Iran’s Fordow nuclear facility. Photo: File.
The Pentagon said on Wednesday that US strikes 10 days ago had degraded Iran’s nuclear program by up to two years, suggesting the U.S. military operation likely achieved its goals despite a far more cautious initial assessment that leaked to the public.
Sean Parnell, a Pentagon spokesman, offered the figure at a briefing to reporters, adding that the official estimate was “probably closer to two years.” Parnell did not provide evidence to back up his assessment.
“We have degraded their program by one to two years, at least intel assessments inside the Department [of Defense] assess that,” Parnell told a news briefing.
U.S. military bombers carried out strikes against three Iranian nuclear facilities on June 22 using more than a dozen 30,000-pound bunker-buster bombs and more than two dozen Tomahawk land attack cruise missiles.
The evolving U.S. intelligence about the impact of the strikes is being closely watched, after President Donald Trump said almost immediately after they took place that Iran’s program had been obliterated, language echoed by Parnell at Wednesday’s briefing.
Such conclusions often take the U.S. intelligence community weeks or more to determine.
“All of the intelligence that we’ve seen [has] led us to believe that Iran’s — those facilities especially, have been completely obliterated,” Parnell said.
Over the weekend, the head of the UN nuclear watchdog, Rafael Grossi, said that Iran could be producing enriched uranium in a few months, raising doubts about how effective US strikes to destroy Tehran’s nuclear program have been.
Several experts have also cautioned that Iran likely moved a stockpile of near weapons-grade highly enriched uranium out of the deeply buried Fordow site before the strikes and could be hiding it.
But US Defense Secretary Pete Hegseth said last week he was unaware of intelligence suggesting Iran had moved its highly enriched uranium to shield it from US strikes.
A preliminary assessment last week from the Defense Intelligence Agency suggested that the strikes may have only set back Iran’s nuclear program by months. But Trump administration officials said that assessment was low confidence and had been overtaken by intelligence showing Iran’s nuclear program was severely damaged.
According to Iranian Foreign Minister Abbas Araqchi, the strikes on the Fordow nuclear site caused severe damage.
“No one exactly knows what has transpired in Fordow. That being said, what we know so far is that the facilities have been seriously and heavily damaged,” Araqchi said in the interview broadcast by CBS News on Tuesday.
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Switzerland Moves to Close Gaza Humanitarian Foundation’s Geneva Office Over Legal Irregularities
Palestinians carry aid supplies received from the US-backed Gaza Humanitarian Foundation in the central Gaza Strip, May 29, 2025. Photo: REUTERS/Ramadan Abed/File Photo
Switzerland has moved to shut down the Geneva office of the Gaza Humanitarian Foundation (GHF), a US- and Israeli-backed aid group, citing legal irregularities in its establishment.
The GHF began distributing food packages in Gaza in late May, implementing a new aid delivery model aimed at preventing the diversion of supplies by Hamas, as Israel continues its defensive military campaign against the Palestinian terrorist group.
The initiative has drawn criticism from the UN and international organizations, some of which have claimed that Jerusalem is causing starvation in the war-torn enclave.
Israel has vehemently denied such accusations, noting that, until its recently imposed blockade, it had provided significant humanitarian aid in the enclave throughout the war.
Israeli officials have also said much of the aid that flows into Gaza is stolen by Hamas, which uses it for terrorist operations and sells the rest at high prices to Gazan civilians.
With a subsidiary registered in Geneva, the GHF — headquartered in Delaware — reports having delivered over 56 million meals to Palestinians in just one month.
According to a regulatory announcement published Wednesday in the Swiss Official Gazette of Commerce, the Federal Supervisory Authority for Foundations (ESA) may order the dissolution of the GHF if no creditors come forward within the legal 30-day period.
The Trump administration did not immediately respond to requests for comment on the Swiss decision to shut down its Geneva office.
“The GHF confirmed to the ESA that it had never carried out activities in Switzerland … and that it intends to dissolve the Geneva-registered branch,” the ESA said in a statement.
Last week, Geneva authorities gave the GHF a 30-day deadline to address legal shortcomings or risk facing enforcement measures.
Under local laws and regulations, the foundation failed to meet several requirements: it did not appoint a board member authorized to sign documents domiciled in Switzerland, did not have the minimum three board members, lacked a Swiss bank account and valid address, and operated without an auditing body.
The GHF operates independently from UN-backed mechanisms, which Hamas has sought to reinstate, arguing that these vehicles are more neutral.
Israeli and American officials have rejected those calls, saying Hamas previously exploited UN-run systems to siphon aid for its war effort.
The UN has denied those allegations while expressing concerns that the GHF’s approach forces civilians to risk their safety by traveling long distances across active conflict zones to reach food distribution points.
The post Switzerland Moves to Close Gaza Humanitarian Foundation’s Geneva Office Over Legal Irregularities first appeared on Algemeiner.com.