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‘Hebrew in the huddle’: American football kicks off another season in Israel

(JTA) — The year was 1999, and Jonathan Hauser was working as a concierge at the famous King David Hotel in Jerusalem.

At the time, Hauser was playing for the Jerusalem Lions flag football team, a part of the American Football in Israel organization. The league was 10 years old at the time but lacked adequate playing fields. One day, he spotted a face he knew from TV in the hotel lobby: New England Patriots owner Robert Kraft.

Hauser told Kraft about American Football in Israel (AFI) — which Kraft, despite being a regular Israel visitor, did not know existed — and connected him with Steve Leibowitz, a veteran journalist who moved to Israel in 1974 and had been leading the development of the sport in Israel.

Just a year later, Kraft inaugurated the small Kraft Family Stadium in Jerusalem, with a field only 80 yards long (instead of the regulation 100-yard length in the NFL). The AFI — which started with touch football and later expanded to flag football and adult tackle football — had found a field.

On Saturday night, the AFI kicks off its season in Bet Shemesh with a matchup between the Bet Shemesh Rebels and the Jerusalem Lions, in front of a sold-out crowd of 400. Around 2,000 players, coaches and referees are now involved in the league throughout the country. The adult tackle league features eight teams from different cities who compete in an eight-game regular season, followed by playoffs that culminate in the Israel Bowl championship game in the spring. Other programs for men, women and children of all ages are offered in cities across Israel.

“The dream of building football in the country is due to the partnership and friendship and help of Robert Kraft, without any question, and his family,” said Leibowitz, a New York City native and longtime Giants fan.

Leibowitz had the dream since the 1980s, when he and a group of journalists put together a sports club to watch American football by pirating the signal from the Armed Forces Network. That inspired them to start the league.

In 2017, Kraft donated $6 million to open the Kraft Family Sports Campus in Jerusalem, which Leibowitz said is home to the only regulation-size American football field in the Middle East, plus facilities for soccer, basketball and more.

“My late, darling wife Myra always used to tell me that until I start building football in Israel, I would not win anything with [the] Patriots,” Kraft said at the 2017 dedication. “That happened in late 1999, and we won our first Super Bowl in 2001. Now we have five championships, and I can’t ignore the connection between our continuing to support development in Israel and our great accomplishments.”

New England Patriots owner Robert Kraft at the Kraft Family Sports Campus in Jerusalem. (Courtesy American Football in Israel)

Players from AFI have gone on to play college ball in the United States, most notably Yonatan Marmour, who in 2021 became the first Israeli to play Division I football. Bet Shemesh coach Charlie Cohen, a yeshiva teacher and salesman who moved to Israel from Massachusetts in 2000, added that some athletes play in Israel during a gap year before trying to make the jump to Division II.

In the early years of football in Israel, Leibowitz said the players were mostly American immigrants or children of immigrants. But now, he says there is mostly “Hebrew in the huddle”: Nearly every team outside Jerusalem is entirely Hebrew-speaking. Some cities have Arab players, plus immigrants from Ethiopia and Russia.

Leibowitz is proud of one notable AFI alum: American-born Ron Dermer, Israel’s new minister of strategic affairs and a former Israeli ambassador to the United States. Leibowitz called Dermer, who played flag football, a “celebrity” in Israel’s football community.

Leibowitz, who serves as president of AFI, acknowledged that the sport will never surpass the popularity of soccer or basketball in Israel. But the strides the league has made are undeniable, and the AFI hopes to build three more football stadiums, with plans in motion for regulation-size fields in Haifa, outside Tel Aviv and in Beersheva.

In another sign of development on the world stage, Israel also hosted the 2019 European Flag Football Championship and the 2021 Flag Football World Championship. In July, Leibowitz said, the AFI has been invited to bring a national team of top players to play in Fez, Morocco. He said it’s the first time an Israeli team will play a Moroccan team in Morocco, likely in any sport.

And with the 2028 Olympics in the not-too-distant future, Leibowitz said the AFI is working on a squad that could qualify for the soon-to-be-announced flag football competition.

Leibowitz added that the league honors the late Myra Kraft, who was also very involved in the sport’s development, by stitching her initials onto the Israeli players’ jerseys when they play abroad.

For coach Charlie Cohen, football is at the center of his Jewish practice — and helped inspire him to become a rabbi.

“Without sports, there is no Jewish identity for me,” he told the Jewish Telegraphic Agency.

Cohen, 53, said he was kicked out of Hebrew school as a child and had all but walked away from his Judaism when he was coaching Pop Warner football in Sharon, Massachusetts. His winless team squared off against a powerhouse squad from nearby North Attleboro and won, 13-12.

“That was a really watershed moment for me,” Cohen said. “I took that to heart, as a person, and as a Jew.”

He explained: “Here it is, you’re a football coach, and you’re demanding that your team has character. Your team shows up for each other. If you have a loss, come fight for your guys, don’t quit… I said to myself, if I were to demand my little peewee football team turns it around, well, I’m going to turn it around, too.”

He reengaged with Judaism and ultimately immigrated to Israel, where he became a rabbi.

Cohen began as Bet Shemesh’s offensive line coach, then became head coach last season, leading the Rebels to the semifinals, where they lost by four points.

And no, Cohen is not over the loss: “We had the ball with two minutes to go. Should’ve called a timeout and calmed them down. You live and you learn.”

A Tel Aviv Pioneer player hurdles an opponent in an American Football in Israel game. (Doron Dotan)

One of Cohen’s players is 22-year-old yeshiva student Aviad Ohayon, who said he tried football for the first time in high school in Kfar Saba, at the behest of a friend. He didn’t know what football was at the time.

“The information that I had about football was like a bunch of guys with helmets fighting with a strange ball, in the shape of an egg,” Ohayon told JTA, not inaccurately. “He really wanted me to come, so I was like, okay, why not? I came to one practice and you can say I fell in love with the sport.”

Ohayon — who plays running back, linebacker and kicker — said he has played basketball, soccer and karate in the past, but football was special.

“I really loved sports, but something with football, the training and all the practices, was very different to me,” he said. “The spirit, the brotherhood, everything was way more unique than I saw in the other sports.”

Leibowitz, now 71, calls himself the “grandfather” of the sport in Israel.

“The craziness was sticking with it all these years, for over 30 years, and making it into a life ambition to establish the sport in Israel, because I think it’s a good sport. I think it has a place in this country,” he said. “I think we’ve proven that. And together with that we’ve created a community. So at this point, I can’t even leave if I wanted to.”


The post ‘Hebrew in the huddle’: American football kicks off another season in Israel appeared first on Jewish Telegraphic Agency.

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At Eurovision, Israel’s near triumph shows the limits of tolerance

VIENNA — A keffiyeh was blocking my view, and it bothered me less than I would have expected.

It was around 9:45 pm, and I was standing outside Vienna’s city hall, where the city had erected a “Eurovision village.” The pan-European singing competition was taking place in the former Habsburg capital, grand architecture framing massive public viewing screens.

Security was tight. Visitors weren’t allowed to bring bags inside the area, and we were patted down by two separate guards before we were allowed to enter. In August 2024, a foiled terror attack led to the cancellation of three Taylor Swift concerts, an international embarrassment authorities were keen not to repeat.

And then there were the protests over Israel’s participation.

The day before, an anti-Israel solidarity concert had featured a video call with Unorthodox author Deborah Feldman, who said she was protesting the “whitewashing” of a genocide. A separate “song protest” reportedly escalated from chants of “One love” to “Death, death IDF.” Earlier that day, demonstrators had marched along Vienna’s main shopping boulevard. By the time evening rolled around, a group of clowns had gathered outside the parliament, practicing creepy, Joker-like laughs and holding signs that said “United by Genocide,” a play on the Eurovision Song Contest’s slogan. “United by Music.”

Darina Nikolaeva Yotova, aka Dara representing Bulgaria with the winning song ‘Bangaranga.’ Photo by performs during the dress rehearsal for the grand final of the Eurovision Song Contest 2026 (ESC) at Wiener Stadthalle in Vienna, Austria on May 16, 20HELMUT FOHRINGER / APA / AFP via Getty Images / Austria OUT

For a contest that insists on being apolitical, Eurovision had become unmistakably political.

I didn’t care much for the music, but world events were unfolding here in Vienna, and I wanted to see them up close.

Israeli singer Noam Bettan was the third to perform. As he got on stage and started singing “Michelle,” a couple of people in the crowd I was standing in started shouting “Free Palestine” at the screen. The chants weren’t loud enough to drown out the performance

Then, someone in front of me raised a keffiyeh, stretching it between both hands and waving it in the air. It blocked my view. I considered asking him to lower it. But did I really want to risk a confrontation? Instead, I stepped sideways – slightly annoyed, but telling myself this was the price of tolerance.

Only later that night did I begin to wonder whether tolerance was, in fact, a shared value.

Back home, I watched the voting. Just before 1 a.m. the audience vote catapulted the Israeli act into the lead. In the previous two years, Israeli entries had also performed strongly with viewers, placing first and second in the public vote without winning overall. The reasons have been debated: diaspora support, savvy promotion, or simply songs that fit the Eurovision formula — catchy, theatrical, sung with a powerful voice. (Israel has won the competition four times, most recently in 2018.)

Israel’s promotional efforts have drawn criticism, but no evidence of manipulation has emerged, and the public broadcaster KAN has responded quickly to European Broadcasting Union reprimands.

It didn’t matter. Social media filled with accusations that Israel had cheated. In the arena, just before Bulgaria’s points were announced, the booing aimed at Israel’s entry grew so loud it was clearly audible on the broadcast.

Bulgaria won, Israel came in second, and I felt something close to relief. At a time when several countries had already stayed away and others were wavering, it seemed less like a celebration than a breaking point. I wouldn’t want to witness what would happen if Eurovision were to be held in Israel next year.

It had been easy to move when the keffiyeh blocked my view. One step to the side, and the problem was gone. However, there was no stepping aside from what came later. Freedom of speech is about making space, but it can also be used to close it.

The post At Eurovision, Israel’s near triumph shows the limits of tolerance appeared first on The Forward.

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Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote

(JTA) — The Israeli contestant in the Eurovision Song Contest won second place for the second year in a row, drawing a strong public vote despite protests over Israel’s inclusion in the contest.

Noam Bettan and his song “Michelle” ranked third in the public vote and eighth in the jury vote, which combined to give him second place behind the entry from Bulgaria, which won the contest for the first time.

Bettan thanked his fans in a post on Instagram after leaving the stage.

“I’m still processing everything and trying to find the words for this incredible journey. You guys are amazing and this is all because of you. I love every single one of you!” he wrote. “This is just the beginning, there are so many amazing things in the way! 🤍Am Israel Chai!!!”

Five countries boycotted the contest this year over Israel’s inclusion, citing Israel’s military operations in Gaza. After the competition, a spokesperson for VRT, Belgium’s national broadcaster, said the country was unlikely to participate next year unless the European Broadcasting Union, which runs the contest, makes “a clear statement against war and violence and for respect for human rights.” Belgium came in 21st of 25 competitors in the final.

Bettan faced a smattering of boos both during the semifinal on Tuesday and during the final on Saturday in Vienna, as well as when Israel briefly led the leaderboard during the announcement of the audience votes. He told the Jewish Telegraphic Agency ahead of the final that he believed he had more fans than detractors and that he would focus on them.

Israel scored 220 points in the public vote after drawing a formal warning from the EBU for its campaign urging supporters to send all 10 of their votes to Bettan. Israel’s broadcaster called off the campaign after being told it was “not in line with our rules nor the spirit of the competition.”

Israel also drew 123 points from national juries, more than twice what it earned last year when 22 countries awarded Israel no points at all in a result seen as driven in part by political tensions.

This article originally appeared on JTA.org.

The post Israel’s Noam Bettan takes 2nd at Eurovision, buoyed by scrutinized public vote appeared first on The Forward.

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It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra

In a recent viral Jubilee video viewed more than 1.5 million times, pro-Israel activist Rudy Rochman sits across from a group of 20 pro-Palestinian activists, debating the Israeli-Palestinian conflict. Draped around his neck is a black-and-gray checkered scarf that looks almost identical to a kaffiyeh.

Look closer, and the pattern resolves into something else: tiny Stars of David clustered together, alongside Hebrew lettering spelling out Am Yisrael Chai — “the people of Israel live,” which has became a mantra after Oct. 7 and the hostage crisis. It’s not a kaffiyeh, Rochman says, but a modern twist on the sudra, a cloth head covering once worn by Jews across the Middle East — and he wants to bring it back.

Since the Gaza War, the kaffiyeh has become an increasingly visible symbol of pro-Palestinian activism. Now, Rochman is part of a small but growing effort to revive the sudra as a marker of Jewish identity rooted in the Middle East. He runs the company My Sudra, promoting and selling the garment online. It has been embraced by a niche but visible group of young pro-Israel influencers.

Rochman, a 32-year-old Jew of Moroccan and Algerian descent, said he and his family wore sudras during celebrations like bar mitzvahs and weddings. In old family albums, Rochman says most photos of his grandfather and great-grandfather show them donning the garment in Morocco.

Rudy Rochman’s great-grandfather in Morocco wearing a sudra Courtesy of Rudy Rochman

As a child, Rochman understood the head covering as Middle Eastern rather than distinctly Jewish. Once he learned about its connection to Judaism, he set out to revive it, beginning to create sudras in 2016 while a student at Columbia University.

The term sudra appears in rabbinic literature, including the Mishnah and Talmud, as a general term for a cloth typically worn as the religiously prescribed head covering, though some sources describe Jews wearing it around their necks. Experts say Jews across the Middle East wore sudras, likely before the Middle Ages, with styles varying by region and period.

From the Middle Ages into the modern era, Jews in the Middle East, classified as dhimmis, sometimes faced legal restrictions on dress. One notable prohibition during certain periods was the wearing of a headscarf or turban by Jews, including the sudra.

“This form of headgear by Jewish men was not tolerated in many communities,” said Gillian Vogelsang-Eastwood, a textile historian specializing in Middle Eastern dress. “Men could wear the kippah, but nothing significant in public on the head.”

Over time, she said, those constraints contributed to the fading of the custom.

“For me, it’s about reviving an aspect of our culture that was beaten out of us by force,” said Rochman. “It’s not like we consciously made a decision. ‘Hey, we want to stop wearing sudras.’ We were forced to stop wearing it.”

Historically, sudras did not usually feature identifiably Jewish symbols. The Kurdish sudra is an exception, incorporating circles and dots with religious meaning. Even in Rochman’s own family photos, his ancestors typically wore plain white sudras.

Rochman, however, has deliberately added Jewish symbols to make the garment legibly Jewish to contemporary eyes.

Rochman sells sudras in various colors, including a black and white version that looks exceptionally similar to the Palestinian version of the kaffiyeh. Instead of the pattern of zig-zag stripes and criss-crossed squares that can be found on that kaffiyeh, Rochman’s sudra has stars of David juxtaposed to create a similar checkered pattern, as well as Jewish symbols like the menorah, along with the phrase Am Yisrael Chai.

The resemblance to the kaffiyeh is not accidental.

The kaffiyeh is widely seen today as a symbol of Palestinian identity and resistance, but it did not always carry that meaning.

According to Vogelsang, “The kaffiyeh is basically regarded as a 19th-century development worn by farmers in Syria,” she said. “The Jordanian army later adopted it as part of their uniforms.”

Vogelsang says its political symbolism developed in the 20th century, particularly through its association with Palestinian nationalism and figures such as PLO leader Yasser Arafat, who popularized the black-and-white kaffiyeh widely worn today.

Palestinian leader Yasser Arafat sits at his office in the West Bank city of Ramalla during an official meeting, 22 September 2004. Photo by Jamal aruri/AFP via Getty Images)

Some say the patterns on the Palestinian black-and-white kaffiyeh represent different aspects of Palestinian culture. The criss-cross lines represent the Palestinian ties to the Mediterranean Sea because of their resemblance to fishnets; the black stripes symbolize trade routes through Palestine; and the curved lines are said to symbolize olive trees.

But Vogelsang and other experts say that this symbolism is a modern interpretation of older patterns. “They didn’t have these meanings. The Palestinian community has given them these meanings,” she said.

Patterns like checks and stripes were often used for garments in the Middle East, not because of any particular symbolism, but because “they are just an easy, convenient design to make,” said Vogelsang. Both Jews and Muslims used whichever fabrics were locally available, often checkered and striped patterns commonly associated with the modern-day kaffiyeh.

In a similar way, Rochman’s sudra takes on explicit political meaning through the inclusion of the phrase Am Yisrael Chai, popularized in the 1960s as a rallying cry for Soviet Jewry and now widely used at pro-Israel demonstrations. In that sense, his garment does not just revive a historical practice, but imbues it with ideological significance.

Rudy Rochman wearing a sudra while wrapping tefillin Courtesy of Rudy Rochman

“Being a Zionist outwardly was kind of seen as excessive before Oct. 7, but after Oct. 7 it became something that was cool again,” Rochman said, adding that interest in — and sales of — his sudras increased following the attacks and the war in Gaza that followed.

I asked Rochman if he’s ever worried about being mistaken for wearing a kaffiyeh or accused of cultural appropriation. Dozens of Reddit threads are dedicated to the topic online. In the Jubilee video, one Palestinian activist tells him, “Are you going to pretend that the kaffiyeh you’re wearing is not a culturally appropriated kaffiyeh? And you just added the Hebrew and all of that to it.”

But he is not particularly bothered by either accusation.

“I look at it as just an opportunity to tell that person, whether a Jew or not a Jew, that doesn’t know anything about a part of Jewish culture, who we are and what we are.”

And while Rochman’s main goal is to help younger generations of Jews understand a part of their history that has faded, he hopes that more Jews wearing the sudra will also foster a greater understanding of Jewish history in the Middle East.

“We need to know where we’re from,” Rochman said. “And if it helps us connect with other Middle Eastern peoples, that’s amazing too.”

The post It looks like a kaffiyeh, but this pro-Israel influencer wants you to wear a sudra appeared first on The Forward.

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