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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.
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Iran Leaders Join Crowds on Tehran’s Streets to Project Control in Wartime
Iranians gather at a park on Nature Day, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, April 2, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
After more than a month of being stalked by targeted assassinations, Iran’s leadership has adopted a new tactic to show it is still in control – with senior officials walking openly in the streets among small crowds who have gathered in support of the Islamic Republic.
In recent days, Iran’s president and foreign minister have separately mixed with groups of several hundred people in central Tehran. On Tuesday, state television aired footage of the two posing for selfies, talking to members of the public and shaking hands with supporters who had gathered in public areas.
According to insiders and analysts, the appearances are part of a calculated effort by Iran’s theocratic leadership to project resilience and authority — not only over the vital Strait of Hormuz but also over the population — despite a sustained US-Israeli campaign aimed at “obliterating” it.
One insider close to the hardline establishment said such public outings are intended to show that the Islamic Republic is “unshaken by strikes and that it remains in control and vigilant” as the war grinds on.
The US-Israeli war on Iran began on February 28 with the killing of veteran Supreme Leader Ayatollah Ali Khamenei and several senior military commanders in waves of strikes that have since continued to target top officials.
Iran’s new Supreme Leader, Mojtaba Khamenei, has not been seen in public since taking over on March 8 from his father. Foreign Minister Abbas Araqchi, meanwhile, was removed from Israel’s hit list amid mediation efforts last month, including by Pakistan, to bring Tehran and Washington together for talks to end the war.
Talks aimed at ending the war have since appeared to have petered out, as Tehran brands US peace proposals “unrealistic.” Against that backdrop, recent public appearances by President Masoud Pezeshkian and Araqchi appear designed to project defiance, if not a convincing display of public support.
A senior Iranian source said officials’ public presence demonstrates that “the establishment is not intimidated by Israel’s targeted killing of top Iranian figures.”
Asked whether Iran’s foreign minister or president were on any sort of kill list, an Israeli military spokesperson, Nadav Shoshani, said on Friday he would not “speak about specific personnel.”
NIGHTLY RALLIES TO SHOW RESILIENCE
Despite widespread destruction, Tehran appears emboldened by surviving weeks of intense US-Israeli attacks, firing on Gulf countries hosting US troops and demonstrating its ability to effectively block the Strait of Hormuz.
On Wednesday, US President Donald Trump vowed more aggressive strikes on Iran, without offering a timeline for ending hostilities. Tehran responded by warning the United States and Israel that “more crushing, broader and more destructive” attacks were in store.
Encouraged by clerical rulers, supporters of the Islamic Republic take to the streets each night, filling public squares to show loyalty even as bombs rain down across the country.
Analysts say the establishment is also seeking to raise the “political and reputational” cost of the strikes at a time when civilian casualties are deeply disturbing for Iranians.
Omid Memarian, a senior Iran analyst at DAWN, a Washington-based think tank, said the decision to send officials into gatherings reflects a layered strategy, including an effort to sustain the morale of core supporters at a moment of acute pressure.
“The system relies heavily on this base; if its supporters withdraw from public space, its ability to project control and authority weakens significantly,” Memarian said.
Speaking to state television, some in the crowds voice unwavering loyalty to Iran’s leadership; others oppose the bombing of their country regardless of politics; and some have a stake in the system, including government employees, students and others whose livelihoods are tied to it.
Hadi Ghaemi, head of the New York-based Center for Human Rights in Iran, said the establishment is using such loyal crowds as human shields to raise the cost of any assassination attempts.
“By being in the middle of large crowds they have protections that would make Israeli-American attacks against them very bloody and generate sympathy worldwide,” he said.
POTENTIAL PROTESTERS STAY OFF STREETS AT NIGHT
The Islamic Republic emerged from a 1979 revolution backed by millions of Iranians. But decades of rule marked by corruption, repression and mismanagement have thinned that support, alienating many ordinary people.
While there has been little sign so far of anti-government protests that erupted in January and abated after a deadly crackdown, the establishment has adopted harsh measures – such as arrests, executions and large-scale deployment of security forces – to prevent any sparks of dissent.
Rights groups have warned about “rushed executions” during wartime after Iran hanged at least seven political prisoners during the war.
“Many potential protesters are frightened by the continuing presence of armed men and violent crowds in the streets and largely stay at home once darkness falls,” Ghaemi said.
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US Fighter Jet Shot Down Over Iran, Search Underway for Crew, US Officials Say
FILE PHOTO: A U.S. Air Force F-16 jet fighter takes off from an airbase during CRUZEX, a multinational air exercise hosted by the Brazilian Air Force, in Natal, Brazil November 21, 2018. REUTERS/Paulo Whitaker/File Photo
A US fighter jet has been shot down over Iran and a search-and-rescue operation is underway for any survivors, two US officials told Reuters on Friday, in the first such known incident since the war began nearly five weeks ago.
The Pentagon and US Central Command did not respond to requests for comment.
The prospect of US pilots being alive and on the run inside Iran raises the stakes for the United States in a conflict that has struggled to win popular support among Americans, according to opinion polls.
It also presents a challenge to the US military, which faces the twin goals of trying to save the lives of any surviving U.S. crew and safeguard whoever is involved in perilous rescue missions.
Iranian officials called on civilians to be on the lookout for survivors and have flooded social media with images that purport to show wreckage from the aircraft.
The governor of Kohgiluyeh and Boyer-Ahmad province said anyone who captured or killed the crew “would be specially commended,” Iran’s semi-official news agency ISNA reported.
The incident follows threats by US President Donald Trump to bomb the country back to the “Stone Age,” including to attack Iran’s energy infrastructure and desalination plants, as he presses Tehran to end the war on US terms.
So far, 13 US military service members have been killed in the conflict and more than 300 have been wounded, according to the US Central Command. No US troops have been taken prisoner by Iran.
While Trump has repeatedly sought to portray the Iranian military as defeated, Reuters has reported on US intelligence showing Iran retains large amounts of missile and drone capability.
As of last week, the United States could only determine with certainty that it has destroyed about a third of Iran’s missile arsenal. The status of around another third was less clear but bombings likely damaged, destroyed or buried those missiles in underground tunnels and bunkers, Reuters’ sources said.
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Trump: US ‘Hasn’t Even Started Destroying What’s Left in Iran’
US President Donald Trump speaks on the day he honors reigning Major League Soccer (MLS) champion Inter Miami CF players and team officials with an event in the East Room of the White House in Washington, DC, US, March 5, 2026. Photo: REUTERS/Jonathan Ernst
i24 News – US President Donald Trump said Israel will halt its military campaign against Iran when he decides to end the war, while also signaling in recent conflicting statements that US strikes on Iranian targets could intensify.
Trump emphasized coordination with Israel, stating, “They’ll do what I tell them… They’ve been a good team player. They’ll stop when I stop. They’ll stop unless they’re provoked.”
At the same time, Trump indicated that the US has not yet fully escalated its military campaign. In a statement on Truth Social on Friday, he said, “Our military… hasn’t even started destroying what’s left in Iran. Bridges next, then electric power plants!” He added that Iran’s new leadership “knows what has to be done and has to be done FAST.”
According to a TIME report, Trump is weighing how to balance further military action with growing domestic pressure. Advisers warned him that public support for the war is declining as fuel prices rise and economic concerns mount in the United States.
The conflict has had global implications, particularly through disruptions in the Strait of Hormuz, a key route for oil shipments. The report notes that prolonged instability in the waterway could deepen economic strain and impact global markets.
At the same time, the administration has highlighted military achievements while acknowledging uncertainty over how to achieve broader goals such as limiting Iran’s long-term capabilities. Trump has expressed interest in ending the war but also in ensuring what he views as a decisive outcome.
The report indicates that the US is pursuing multiple options, with Trump seeking a way to conclude the conflict while maintaining pressure on Iran through continued or expanded strikes.