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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student

(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.

The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.

“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency. 

When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York. 

“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.

Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.

Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces. 

“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”

Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)

The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)

At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.

Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.

Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”

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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.

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Why The 36 Award

Antisemitism is, unfortunately, a fact of life in the United States and around the world. Jewish people continue to experience harassment, discrimination, and violence. Antisemitic tropes and conspiracy theories exacerbate the problem.

Antisemitism does not exist in isolation; it both reflects and accelerates the erosion of democratic norms, institutions, and trust, emerging alongside other forms of hate and prejudice that collectively weaken the social fabric and the shared commitments on which all communities depend.

And while naming antisemitism and its impact is necessary, what truly matters is our shared responsibility to confront it.

This is a moment to push back collectively, within and beyond the Jewish community. No single organization, community, or ideology can meet this challenge alone. The pursuit of solutions requires acknowledging what we do not yet know, remaining open to learning, and committing to the collective effort.

Nathan Cummings Foundation (NCF) approaches this work as part of a broader justice journey and our commitment to Racial, Economic, and Environmental Justice (REEJ). As an institution rooted in the Jewish tradition of tikkun olam, repairing the world, our commitment to social justice and Jewish values has long guided our work across our focus areas, which includes being in partnership with leaders across REEJ.

We believe that our pursuit of justice is incomplete if it does not also address antisemitism. Antisemitism is oppression and is inseparable from broader struggles against bigotry, exclusion, and threats to democratic life. Addressing it strengthens movements, deepens solidarity, and reinforces the conditions necessary for collective progress.

Recognizing and engaging this challenge is essential to building a more just, inclusive, and democratic society and advancing our pursuit of REEJ.

With all of this in mind, NCF, in collaboration with the Jewish Social Justice Roundtable and supported by a growing coalition of partners across the country, created The 36 Award. The award takes its name from a powerful concept in Jewish tradition: the belief that in every generation there are 36 righteous individuals whose actions help sustain the world.

Across the country, there are people confronting antisemitism in ways that do not always attract headlines. They are building relationships across lines of race, faith, geography, and ideology. They are helping communities navigate difficult conversations. They are creating new models, narratives, and pathways toward understanding. In many cases, they are demonstrating that combating antisemitism and advancing broader justice are not competing goals but mutually reinforcing ones. The 36 Award is designed to find those individuals and elevate and support their work.

The challenges before us are significant. Yet history reminds us that lasting progress often begins with people willing to see possibilities others overlook. The search for those people is what The 36 Award truly represents.

We believe that new ideas matter and that solidarity can be built through courageous leadership, which often emerges where few are looking. We are excited to announce the inaugural winners of The 36 Award. Please visit 36award.us to learn about these inspiring individuals.

Sincerely,

Rey Ramsey, President & CEO

Amy Sorensen Ben-Dov, Chair, Board of Trustees

Nathan Cummings Foundation

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The post Why The 36 Award appeared first on The Forward.

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The 36 Award Winner: Building a Public Health Response to Antisemitism

Myrieme Churchill, Executive Director of Parents for Peace (P4P), has been named an inaugural recipient of The 36 Award, honoring a decade of work building what may be the first confidential intervention program in the world focused specifically on antisemitism.

Churchill leads P4P, a national public health organization serving families, schools, and communities across the United States and Canada. Through its Antisemitism Intervention and Recovery (AIR) Program, P4P brings together licensed psychologists, peer interventionists, and a team that includes former neo-Nazis and former jihadists. Its central argument once sounded unlikely to many in the field: extremism is not just a security issue, but a public health crisis that demands early intervention, education, and community-based support. The need has grown sharply. P4P says it saw a steep rise in anti-Jewish hatred after October 7, 2023, both in its own caseload and across society. In 2025, 70 percent of its helpline cases involved antisemitism, spanning far-right white nationalism, jihadist networks, and far-left movements.

Churchill’s path to this work began in Morocco. The daughter of a Black Moroccan Muslim father and a white French Christian mother, she grew up biracial and rarely felt she belonged anywhere. As a child, she was excluded and targeted by other children who misidentified her as Jewish and often used the word “Jew” to insult her.

“That history gives me a deep appreciation for how identity, exclusion, and belonging shape people’s lives,” Churchill said.

Those early experiences left her with questions that have stayed with her ever since: Why do people hurt one another? Where does hate come from? Why have Jews so often been made the scapegoat? The questions led her to a career as a therapist. Her early work took her to the streets of Marseille, where she worked with young immigrants targeted by traffickers, and later to Boston, where she treated people with mental illness and addiction. Both jobs, she said, taught her how vulnerable people are at risk for abuse, self-destruction, and harming others.

Over years of clinical work in addressing addiction, Churchill began to notice a pattern. For some people, extremism seemed to work the way a drug does, offering relief from pain along with a sense of identity and purpose. People could get hooked on hate the way others get hooked on substances.

That insight became the foundation of the P4P model. Rather than treating extremism of any kind, including antisemitism, as a set of beliefs to argue with, the organization treats it as a maladaptive way of coping with grievance, isolation, and trauma. In P4P’s framing, extremism works like a psychological addiction, offering belonging at the cost of truth, safety, and humanity. Instead of relying on shame, public condemnation, or debate, P4P helps families recognize warning signs and assess escalating behavior, and helps their loved ones build healthier sources of identity, belonging, and purpose, while working with public safety resources when necessary. The goal is to replace hate with resilience, education, and genuine connection.

AIR, which P4P bills as the world’s first antisemitism helpline, builds on the organization’s existing public health approach and helpline model. It offers free, confidential support from trained interventionists to worried families, educators, and community members, as well as to people who are trying to step away from anti-Jewish beliefs themselves. P4P is also developing trainings for families, schools, and religious organizations on recognizing early warning signs, navigating online risks, and responding with evidence-based intervention.

The model was tested on the very first call to the AIR helpline in 2016. A mother had found several rifles under her son’s bed, along with a manifesto describing his plan to attack a synagogue. She was terrified and reluctant to contact law enforcement. Churchill stayed on the line and worked to earn the mother’s trust enough that she would call 911. The FBI later confirmed that the guns had been confiscated and that the young man had been hospitalized for treatment of psychosis.

“Courage sometimes means entering the worst moment of someone’s life and not looking away,” Churchill said.

P4P says its early intervention work has since helped prevent potential attacks on synagogues and violence against Jews, and has helped hundreds of people repair relationships, return to school or work, and rebuild lives no longer governed by extremist ideology.

Sagit Sade Attia, a member of the P4P board, described that work as a deliberate moral choice. “Rather than writing off people consumed by hate as beyond redemption, Myrieme has chosen the far more difficult path of engaging directly with individuals and families affected by radicalization, while never losing sight of the needs and safety of those targeted by hate,” she said.

The choice has not always been easy to explain. When Churchill first began describing extremism as an addiction, she recalled, people looked at her as if she had three heads. Public health framing has since moved closer to the mainstream, but an approach that begins with compassion for people who hold antisemitic views can still invite skepticism at a moment when Jewish communities feel under threat. Churchill answers by pointing to outcomes like the hundreds of families supported.

P4P doesn’t do this work alone. It has partnered with the Combat Antisemitism Movement, the ADL, the American Muslim and Multifaith Women’s Empowerment Council, and the Department of Homeland Security, as well as Bangladeshi and other immigrant communities. It has worked with the Harvard School of Public Health and Georgia State University to evaluate its work and to train former extremists as interventionists. Churchill has spoken at Eradicate Hate following the 2018 Tree of Life shooting, briefed Congress as part of a bipartisan effort, and testified before the Massachusetts Special Commission on Combating Antisemitism, where she urged antisemitism trainings in schools. Churchill puts it simply: “Antisemitism is not a Jewish problem alone; it is an all-of-us problem, and everyone pays the price when it spreads.”

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The post The 36 Award Winner: Building a Public Health Response to Antisemitism appeared first on The Forward.

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Building the Legal Case Against White Nationalism

David Brody, founder of the Alliance of Jewish Americans, has been named an honorable mention for The 36 Award in its inaugural year. Brody has spent his career in courtrooms and coalitions confronting hate, and he believes Jewish safety in the United States depends on standing with every community that white nationalism targets.

Brody traces his commitment to his family and to the South. “As a Jew from Georgia, my Jewish identity was defined against the backdrop of the Black-Jewish shared struggle in the South,” he said. His great-grandmother fled pogroms, arrived in the United States as an unaccompanied minor with no English or education, and became a union organizer. His father registered voters for the Southern Christian Leadership Conference and spent four decades researching how poverty and discrimination affect the health of rural Black families. “My family taught that being Jewish in America means fighting for social justice,” Brody said.

Before launching the Alliance in 2026, Brody founded and led the Digital Justice Initiative at the Lawyers’ Committee for Civil Rights Under Law, the first tech policy program at a legacy racial justice organization. There, he built the first case applying public accommodations law to online harassment, representing Taylor Dumpson, the first Black woman to serve as student government president at American University, against a neo-Nazi website’s publisher who targeted her. Brody co-led the team representing Metropolitan AME Church in Washington, D.C., in its case against the Proud Boys after the group vandalized the church. He helped draft and championed what became the AI Civil Rights Act of 2025, which more than 80 civil rights, privacy, consumer, and labor groups have endorsed. His nominator, Erin Simpson of the Ford Foundation, said Brody coined the phrase “privacy rights are civil rights” at a time when many did not yet see the connection. She described him as “the engine that powered an entire community of racial justice and technology policy organizations.”

Brody said Jewish civil society is robust but has lacked a dedicated national legal organization, similar to the NAACP Legal Defense Fund or Lambda Legal. The Alliance is meant to fill that gap. It uses open-source investigative techniques to collect and preserve evidence of civil and human rights violations and white nationalist threats, with the goal of making that evidence admissible in court.

From his years litigating against white supremacists, Brody saw that few organizations take on litigation against white nationalism systematically, and that most investigative work in the field produces research reports rather than evidence that can stand up in a legal proceeding. He argues that white nationalism, which has motivated deadly attacks ranging from Pittsburgh’s Tree of Life synagogue in 2018 to a Buffalo grocery store in 2022, poses the greatest threat to Jewish safety in the United States in generations.

The Alliance’s work includes both near-term and longer-term legal investigations. Part of this work involves leveraging AI tools responsibly, such as using them to accelerate needle-in-a-haystack investigations of white nationalist activity or other threats that would not be cost-effective for human researchers. Other work is meant to provide evidentiary foundations for long-term efforts to research, document, and seek accountability for rights violations in the U.S. Brody said he is focused on what the field needs now and what it will need in five years.

Brody’s approach to coalitions is grounded in patience. He spent six years drafting model bills, persuading allies with different priorities, and testifying twice before Congress in support of privacy protections. In 2024, when a bipartisan privacy bill in Congress was stripped of its civil rights protections, Brody gathered signatures from more than 50 organizations on an opposition letter in under 24 hours, and the bill died. “Those groups did not sign because I told them what to do,” he said. “They signed because I spent years working with them, earning their trust, and advocating for their interests.”

Brody credits the courage of his clients for putting their names and faces on high-profile cases against violent white supremacists. He arranges his work so that, by the time a moment of risk arrives, “we have friends at our side.” He resists the idea that this takes a special method. “Building bridges does not require a special approach,” he said. “One should show up for everyone, listen with empathy, and do the work.”

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The post Building the Legal Case Against White Nationalism appeared first on The Forward.

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