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He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student
(JTA) — It seemed like the last keg had been tapped for Shmaltz Brewing Company, until a rabbi-in-training stepped in for a Jewish renewal project.
The Jewish craft beer label, best known for its He’Brew: The Chosen Beer line of drinks, shut down last year after 25 years when its founder, Jeremy Cowan, said he wanted to focus on his other businesses. But now it’s been sold to a new owner: Jesse Epstein, a 26-year-old Reform rabbinical student at Hebrew Union College who first got into home brewing during the COVID-19 pandemic and began looking for ways to work his love for beer into his rabbinical pursuits.
“I started forming in the back of my mind this idea for a Jewish brewery: how to combine these two big passions,” Epstein told the Jewish Telegraphic Agency.
When he heard that Cowan was winding down Shmaltz, Epstein jumped at the chance to acquire the closest thing the beer world had to a storied Jewish brand — even though he has two-and-a-half years left of school and is currently a rabbinic intern at Temple Sinai of Saratoga Springs, New York.
“I could have waited to do this until after I was ordained and then I’d have more time on my hands, but I didn’t want to lose the opportunity,” Epstein said, declining to say how much he paid for the brand. Cowan agreed to the proposal, and remains at the company as a minority owner and consultant.
Founded in San Francisco in 1996 but now based in Clifton Park, New York, Shmaltz spent 25 years as the king of Jewish craft beer, with shtick-y brews like David’s Slingshot Hoppy Summer Lager, a jelly donut-flavored Hanukkah ale, and a Babka Loves Rugelach stout (brewed with chocolate, cinnamon and raisins). During its run it attained some level of notoriety and robust sales, with Cowan releasing a memoir, “Craft Beer Bar Mitzvah,” in 2010. Last year, after announcing he would close up shop, Cowan released an Exodus Ale as a swan song.
Epstein’s aims are different. As a rabbinical student wrestling with surveys showing a shrinking interest in Reform and Conservative affiliations among American Jews, he says his goal with Shmaltz is to use beer as a vehicle for rethinking the idea of a synagogue, and of Jewish communal gathering spaces.
“What about our Jewish values can be used to inform our food practices?” he asks. “How, through beer, can we embrace the values of welcoming in the stranger, freeing the captive, opening the eyes of the blind?”
Jesse Epstein (center), a rabbinical student at Hebrew Union College, is the new owner of Shmaltz Brewing Company. (Courtesy of Jesse Epstein)
The revamped Shmaltz, working for now with an all-volunteer staff, is making Jewish practice and ritual as much a part of its brand as the shtick. Its first year under Epstein’s ownership will consist of a series of pop-up events in partnership with various Jewish groups, starting with a Dec. 17 Hanukkah launch party with Brooklyn Jews. (The events will mostly take place in New York, though Epstein may expand into other Northeast locations.)
At these gatherings, Epstein says, attendees will do the kinds of activities they might normally come to synagogue for: “Build community, do justice, look at a text, but over a pint of beer.” He sees Shmaltz as a peer of Jewish young-adult gathering projects such as Moishe House, OneTable and Base. But he says it will rely on a for-profit business model rather than institutional Jewish support.
Initially Epstein will draw from Shmaltz’s leftover inventory for the actual beers on hand at the pop-ups, and he is holding off on new products and distribution. But he hopes eventually to start brewing his own selections, which are decidedly more Talmudic in inspiration than the label’s previous offerings: He envisions a Purim-themed beer named “Shushan Beer-a” (a play on the first line of the Megillah, the scroll Jews read from on the holiday) and, ultimately, beers inspired by each of the weekly Torah portions. The brand’s labels will now include a Jewish blessing for beer, in Hebrew and English.
Ultimately, Epstein says, he would love to run Shmaltz full-time: “I can really foresee it becoming my rabbinate.”
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The post He’Brew maker Shmaltz Brewing relaunches with new owner: a rabbinical student appeared first on Jewish Telegraphic Agency.
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JD Vance Argues Against the Pope’s Calls for Peace As Iran’s LEGO AI Videos Stoke America’s Religious Divisions
An Iranian propaganda video attacks President Donald Trump in response to social media postings critical of the Pope and regarded as insensitive to Christians. Photo: Screenshot.
Vice President JD Vance, who converted to Catholicism in August 2019 at age 35 criticzed Pope Leo’s call for peace between the United States and Iran, another example of growing religious disagreements among Christians which Iranian propagandists have sought to exacerbate in new propaganda videos.
On Thursday at an event organized in Georgia by conservative activist group Turning Point USA, Vance said when asked about the head of his church disagreeing with President Donald Trump’s policies, “I do think we have to remember that each of us has our own role. I’m the Vice President of the United States. The fundamental way I understand my role is I’m trying to take the lessons, the moral truths that are rooted in Christianity and I’m trying to apply to a whole host of complicated real world scenarios.” Tepid applause broke out in response with Vance then thanking the crowd.
The Vice President’s comments came in the days following social media postings from Trump which included a broadside against Pope Leo and an AI-generated image depicting the Commander-in-Chief wearing white and red flowing robes as he placed one of his glowing hands on the head of a sick man. Trump later removed the image following the criticism of longtime Christian members of his Make America Great Again (MAGA) movement.
Iran took advantage of the social media kerfuffle, on Wednesday the Iranian embassy in Tajikistan posted an AI animation which took the original image and modified it to mock Trump.
Another propaganda video released by a pro-Iran group this week also responded to Trump’s social media postings about the Pope and the Jesus image, again deploying the AI-generated animation style depicting the president and other American officials as LEGO characters while a soundtrack delivers rhyming insults.
The Occupy Democrats Facebook group which has 11 million followers celebrated another pro-Iran propaganda video that has started circulating online.
While the president’s opponents on the progressive left may enjoy Iran’s jabs at Trump, the video’s themes casting him as an enemy of Christianity seek to exacerbate pre-existing intra-theological conflicts among the MAGA base.
This year, other recent Catholic converts — notably far-right podcaster Candace Owens and her supporter Carrie Prejean Boller, the former beauty queen contestant ejected from a White House Religious Liberty Panel on antisemitism following her questioning about Christian Zionism — have also advanced positions counter to Catholic teachings.
Prejean Boller claims that Zionism and Catholicism are incompatible, writing on X after her dismissal from the panel that “I will continue to stand against Zionist supremacy in America. I’m a proud Catholic. I, in no way will be forced to embrace Zionism as a fulfillment of biblical prophesy [sic]. I am a free American. Not a slave to a foreign nation.”
In response to her actions, the group Catholics for Catholics awarded Prejean Boller a “Catholic Champion” award at its gala, an event also featuring Owens and Joe Kent, the recently-resigned director of the National Counterterrorism Center who has suggested that Israel controls America’s foreign policy and may have have had a hand in the Sept. 10, 2025 assassination of Turning Point USA chief Charlie Kirk.
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Antisemitic Beliefs More Common Among Young Social Media Users, Yale Poll Reveals
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Columbia Graduate Students Amend Complaint Against Union Dominated by Anti-Zionist Bosses
Protesters gather at the gates of Columbia University, in support of student protesters who barricaded themselves in Hamilton Hall, in New York City, US, April 30, 2024. Photo: REUTERS/David Dee Delgado
Students at Columbia University are escalating their fight against a graduate workers union dominated by anti-Israel advocates, having recently updated a federal complaint filed with the National Labor Relations Board (NLRB) last year to include new troubling accusations.
As previously reported by The Algemeiner, the students allege that the bosses who run Student Workers of Columbia (SWC), an affiliate of United Auto Workers (UAW), devote more energy and resources to pursuing “radical policy proposals” than improving occupational conditions. In collective bargaining negotiations, it allegedly pressures the university to adopt the boycott, divestment, and sanctions (BDS) movement against Israel and to enact other measures, such as ending its partnership with the New York City Police Department (NYPD) and closing a dual-degree program with Tel Aviv University.
In response, the students formed the Graduate Researchers Against Discrimination and Suppression (Columbia GRADS) organization and petitioned the NLRB to rein the SWC in.
The National Right to Work Foundation (NRTW), which represents the petitioning students has told The Algemeiner that the SWC subjects students to abuses which magnify problems inherent in compulsory union membership.
The amended complaint enumerates a slew of new examples, including that the SWC, under the threat of a strike, has demanded that the university dismantle CCTV security cameras, proclaim the campus a “sanctuary space” for illegal immigrants, and revoke the authority of public safety officers to detain and arrest students who pose a danger to themselves and others.
“The charges point out that many of these demands are so radical that even the SWC’s parent union, the UAW, has directed the SWC union to retract them,” the group said. “The UAW has also demanded, to no avail, that the SWC union drop its strike threats over these topics, as striking over such extraneous demands is a violation of federal labor law.”
It added, “The charges declare that these actions discriminate against Columbia GRADS and constitute bad-faith bargaining, all of which is prohibited under the National Labor Relations Act.”
“Under the National Labor Relations Act, the only bargaining that is required for a good faith sit down is over mandatory subjects of bargaining such as wages, hours, benefits, and the like,” NRTW staff attorney Glenn Taubman, told The Algemeiner during an interview on Wednesday.” Everything else is either a permissive subject, meaning the parties can choose to bargain or not…what is going on here is the union is trying to force Columbia to bargain over things that are permissive at best, and the items in dispute don’t really benefit the employees that they purport to represent. Instead the union is using bargaining to push an ideological agenda against Israel.”
He added, “All of this adds up to a union that is out of control, and I note that they don’t have an agenda against the Mullahs in Iran, against the dictator who runs Turkey, against the Chinese Communists who oppress their citizens or the North Koreans. But they have an agenda against Israel, the one democracy in the Middle East.”
The SWC is not the only higher education union sidelining important objectives to pursue politics and anti-Zionist policies which cross the line into antisemitism. In a letter sent to Congress in August, NRTW said the problem is also present in unions affiliated with United Electrical, Radio, and Machine Workers of America (UE).
Follow Dion J. Pierre @DionJPierre.
