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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Robin Kelly, running for Senate in Illinois, says Israel committed ‘genocide’
(JTA) — An Illinois congresswoman who is running for U.S. Senate said during a debate Thursday night that she believed Israel committed a genocide in Gaza, in the latest sign of a sea change in Democratic sentiment about Israel.
“It may not have started off being like that, but I believe that is what it turned into,” said Rep. Robin Kelly, who is running to replace the retiring Sen. Dick Durbin.
Following the debate, Kelly took to X to hammer the point that neither Lieutenant Gov. Juliana Stratton nor Rep. Raja Krishnamoorthi were willing to match her accusation.
“Every candidate on stage tonight had the opportunity to condemn genocide in Gaza,” she wrote. “I’m the only one who did.”
The debate came a month after Scott Wiener, the Jewish politician running to replace Rep. Nancy Pelosi in California, drew fire after initially declining to answer a debate question about whether Israel committed genocide in Gaza, then said he had decided it had.
It also came just a year after Kelly received a donation from AIPAC, the pro-Israel lobby — then adopted more critical stances on Israel since declaring her Senate candidacy last May.
The three candidates’ responses to the question about Gaza underscored just how present Israel remains in electoral politics months after a U.S.-brokered ceasefire sent the two-year-old Israel-Hamas war into a new era. During the war, Democratic voters’ approval of Israel plummeted to the single digits, according to some polls, and an array of politicians who had never before been vocal critics of Israel adopted harshly critical stances.
Kelly has traveled to Israel multiple times on congressional delegations and sought to curry support within the Chicago Jewish community in the past. Now, as she carves out a position among the three frontrunners in the Senate race as the one most critical of Israel, her success in the primary could be a measure of how heavily Democratic voters are weighing the issue.
None of the candidates offered a straightforwardly pro-Israel view on the debate floor. Asked whether she would support Rep. Rashida Tlaib’s resolution to recognize “the genocide of the Palestinian people in Gaza,” Stratton said that “the devastation and suffering that we have seen is terrible” and that “we must do everything we can” to provide humanitarian aid to Gazans.
Krishnamoorthi said he is concerned that people are “extremely divided” in determining “what exactly happened.”
“My concern is this: division getting in the way of progress right now in this fragile ceasefire,” he said. “If that gets in the way of progress, then we’re going to go back to war. And we can’t let that happen.”
Kelly added that she had not actually read Tlaib’s resolution. “But as I just said, I think it was genocide,” she said.
Kelly first took office in 2013. Since announcing her Senate run last year, she has adopted harsher stances on Israel.
In August, she said she would have voted in favor of a pair of Bernie Sanders-led resolutions in the Senate that would block certain arms sales to Israel. And in the House, Kelly cosponsored the Block the Bombs Act that would withhold the transfer of offensive weapons to Israel.
“Israelis and Palestinians must work to secure a path forward where both peoples can live in peace, safety and security,” Kelly said in a statement at the time regarding Sanders’ resolutions. “I have supported Israel, but in this moment, I cannot in good conscience defend starving young children and prolonging the suffering of innocent families. Now is the time for moral leadership in the U.S. Senate.”
At a candidates’ forum in October, several candidates referred to Israel’s campaign in Gaza as a “genocide,” the Daily Northwestern reported.
Kelly was not among them. But she pledged during the forum that she would not accept funds from AIPAC. That was a new position for Kelly, who accepted contributions from AIPAC’s PAC in March and April 2025, according to FEC filings. She was endorsed by the liberal pro-Israel group J Street in her 2024 reelection campaign.
At the forum, Stratton was the only candidate who recognized the upcoming two-year anniversary of Hamas’ Oct. 7, 2023, attack on Israel. Stratton and Krishnamoorthi did not swear off AIPAC contributions.
The Democratic primary, set for March 17, is seen as a three-person race among Kelly, Stratton and Krishnamoorthi. Kelly has garnered endorsements from a number of politicians including Sens. Cory Booker and Chris Murphy. Stratton’s endorsements include Sen. Elizabeth Warren and Illinois Gov. JB Pritzker, while Krishnamoorthi has been endorsed by Bill Daley, who was Obama’s White House chief of staff, and a number of state and U.S. representatives.
Unlike a handful of House elections in the state, this race has not seen any reported spending by pro-Israel groups including AIPAC or its super PAC, the United Democracy Project. Jewish Insider reported last year that votes from Chicagoland’s sizable Jewish community are “up for grabs” because no candidate has particularly deep ties to the community.
Kelly has previously traveled to Israel as a member of Congress. In 2016, Kelly met with leaders from Chicago’s Jewish United Fund and Jewish Community Relations Council to discuss her trip, which was her second to Israel. “She backs a two-state solution and supports Israel’s ongoing security needs,” the JUF wrote after the meeting.
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China Signals Increased Support for Iran as US Prepares Potential Strike
An Iranian newspaper with a cover photo of an Iranian missile, in Tehran, Iran, Feb. 19, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
As the United States ramps up its military presence in the Persian Gulf amid rising tensions over Iran’s nuclear program, a symbolic move by China has fueled speculation that Beijing could arm Tehran with cutting-edge stealth aircraft, potentially challenging the US and Israel’s regional dominance.
Last week, a Chinese military attaché in Tehran — a senior official handling defense and military relations — presented Brigadier General Bahman Behmard, commander of the Iranian Air Force, with a scale model of China’s J-20 stealth fighter.
Even though no official contract has been announced, experts interpreted the Chinese gesture as a sharp warning to the US and close ally Israel amid mounting fears of renewed conflict in the Middle East.
If China were to supply fifth-generation jets to Iran, it would not only strengthen Tehran’s deterrence but also break Beijing’s previous stance of neutrality and limited diplomatic support, signaling a direct challenge to US sanctions.
However, it remains unclear whether China actually intends to sell the J-20 to Iran or if presenting its mockup was meant mainly to signal Washington that Beijing is prepared to support Tehran politically, technologically, and otherwise militarily.
While China has publicly urged de-escalation and restraint from both sides in the US-Iran dispute, its latest symbolic move sends a stark signal that Beijing may be prepared to directly challenge US influence in the region.
China’s advanced AI-driven satellites could also give Tehran a strategic advantage by providing the regime with precise intelligence on US military assets in the region, the Eurasian Times reported.
After repeated attempts at nuclear talks between the US and Iran have failed to yield meaningful results, Washington has deployed large numbers of troops and assets to the region in a bid to pressure Tehran back to the negotiating table more willing to make concessions.
With at least a dozen F-22s from Langley Air Force Base in Virginia and F-16s from bases in Italy, Germany, and South Carolina deployed to the Gulf, along with a significant fleet of fighter, surveillance, and intelligence aircraft, the US is marking the fastest military buildup in the region seen over the past month.
According to media reports, F-35 jets from the United Kingdom are also headed to Muwaffaq Salti Air Base in Jordan — a recent hub of US air operations — while a dozen US Navy warships are already active in the area.
Meanwhile, the USS Gerald R. Ford, the world’s largest aircraft carrier, entered the Mediterranean Sea on Friday, joining the USS Abraham Lincoln and the attendant ships that form its carrier strike group.
Advanced air defenses and radar systems have also been deployed to the region to help counter a potential Iranian response to any US military action.
Iranian Foreign Minister Abbas Araqchi said on Friday he expected to have a draft counterproposal ready within days following nuclear talks with the US this week.
US President Donald Trump said he was considering a limited military strike on Iran but gave no further details.
Asked if he was considering such a strike to pressure Iran into a deal on its nuclear program, Trump told reporters at the White House on Friday, “I guess I can say I am considering” it.
The US president was asked later about Iran at a White House press conference and added, “They better negotiate a fair deal.”
Two US officials told Reuters that American military planning on Iran has reached an advanced stage, with options including targeting individuals as part of an attack and even pursuing leadership change in Tehran.
Amid mounting regional tensions, Washington could launch military strikes as soon as Saturday, CBS News reported.
On Thursday, Trump warned that the Islamist regime must reach a “meaningful deal” in its negotiations with the White House within the next 10-15 days, or “bad things will happen.”
US and Israeli officials have argued that a deal should go beyond Iran’s nuclear program and include limits on its ballistic missiles and a cessation of support for terrorist groups across the Middle East. Iranian officials have said that both issues are firm red lines and that they only seek to strike a deal over the country’s nuclear program, although Tehran has publicly rejected a US demand of forgoing all enrichment of uranium.
In the past, particularly during last June’s 12-day war when the US and Israel struck the Iranian regime’s nuclear facilities, China — despite being a close ally and strategic partner of Iran — remained notably on the sidelines, offering only diplomatic support and statements of condemnation rather than any tactical or material assistance.
A key diplomatic and economic backer of Tehran, China has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.
China is also the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing.
Last week, the two allies — along with Russia — took part in the Maritime Security Belt 2026 joint naval drills in the Strait of Hormuz, delivering yet another symbolic show of force as regional tensions climb.
According to some media reports, China may be even helping Iran rebuild its decimated air defenses following last year’s 12-day war.
The Iranian regime has reportedly acquired China’s HQ-9B long-range surface-to-air missile systems and YLC-8B radar units, along with thousands of tons of sodium perchlorate, a chemical used to produce fuel for solid-propellant mid-range ballistic missiles.
Iran’s growing ties with China come at a time when Tehran faces mounting economic sanctions from Western powers, while Beijing itself is also under US sanctions.
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Isaiah Zagar, renowned Jewish mosaic artist who created Philadelphia’s Magic Gardens, dies at 86
(JTA) — Isaiah Zagar, the famed Jewish mosaic artist whose shimmering, kaleidoscopic installations transformed streets and buildings across Philadelphia and founded the city’s Magic Gardens, has died.
Zagar died on Thursday of complications from heart failure and Parkinson’s disease at his home in Philadelphia. He was 86.
“The scale of Isaiah Zagar’s body of work and his relentless artmaking at all costs is truly astounding,” Emily Smith, the executive director of the Magic Gardens, told The Philadelphia Inquirer. “Most people do not yet understand the importance of what he created, nor do they understand the sheer volume of what he has made.”
Born Irwin Zagar in Philadelphia in 1939, Zagar grew up in Brooklyn, New York, where he received his bachelor’s in painting and graphics at the Pratt Institute of Art. “When you’re a Jew growing up in Brooklyn, they don’t name you Isaiah,” he told the Philadelphia Inquirer in 1980. “They name you Ira, or Irving or Irwin.”
In 1959, when Zagar was 19, he received a summer art scholarship to go to Woodstock, New York, where he encountered the works of famed “outside artist” Clarence Schmidt who would later become his mentor. During that summer, he also studied Jewish religious texts which later inspired him to change his first name to Isaiah, according to the Daily Mail.
In 1963, Zagar met artist Julia Zagar and the pair were married three months later and joined the Peace Corps as conscientious objectors to the Vietnam War.
Zagar and his wife moved to South Philadelphia in 1968, where she opened the Eye’s Gallery on South Street and he created his first art installation by embellishing the building’s facade.
Over the following decades, Zagar used broken tiles, mirrors and bottles to adorn roughly 50,000 square feet of walls and buildings across Philadelphia with his iconic mosaic art. In the late 1990s, transformed two empty lots near his South Philadelphia home into an immersive mosaic and sculpture installation that would later become the iconic Magic Gardens.
Zagar’s works are featured in the permanent collections of the Philadelphia Museum of Art and the Pennsylvania Academy of the Fine Arts. More than 200 of his mosaic pieces can also be found across several states and in Mexico and Chile.
In 2008, Zagar’s son, the filmmaker Jeremiah Zagar, released the documentary “In a Dream,” an intimate portrait of his father’s struggles with mental health and drive to build the Magic Gardens. He worked with a producer whom he met while in Hebrew class at the Jewish day school now known as Jack M. Barrack Hebrew Academy, according to a 2022 profile in the Philadelphia Jewish Exponent.
“Isaiah was more than our founder; he was our close friend, teacher, collaborator, and creative inspiration,” wrote the Magic Gardens in a post on Facebook. “He was unlike anyone we have ever met and will ever meet. Above all things, he was an artist. In his lifetime, he created a body of work that is unique and remarkable, and one that has left an everlasting mark on our city.”
Zagar is survived by his wife and two sons, Jeremiah and Ezekiel.
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