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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Joe Kent Suggests Israel Behind Charlie Kirk Assassination, Controls US Foreign Policy in Tucker Carlson Interview
National Counterterrorism Center Director Joseph Kent attends a House Homeland Security hearing entitled “Worldwide Threats to the Homeland,” on Capitol Hill in Washington, DC, US, Dec. 11, 2025. Photo: REUTERS/Elizabeth Frantz
After Joe Kent, director of the US National Counterterrorism Center, resigned in protest of President Donald Trump’s military campaign against Iran, he appeared on Tucker Carlson’s podcast on Wednesday.
While on the podcast, Kent, who resigned from his position on Tuesday, argued that Israel dragged the US into the war against the Iranian regime, suggested that Israel may have been involved in the murder of conservative activist Charlie Kirk, claimed that Iran posed no imminent threat to the United States, and said that Iran was not pursuing a nuclear weapon.
Themes of Israel controlling US policy and conspiracy theories about Kirk’s assassination have become commonplace on Carlson’s podcast in recent months.
“We don’t know what happened with Charlie Kirk. I’m not saying the Israelis did this — I’m saying there are a lot of unanswered questions there, and there’s enough data to say there’s a good chance that President Trump feels he is under threat,” Kent said.
“The last time I saw Charlie Kirk on this earth was in June, in the West Wing stairway,” Kent said on Carlson’s podcast. “And he said very loudly to me … ‘Joe, stop us from getting into a war with Iran.’ Very loudly. He was single-minded.”
“So, when one of President Trump’s closest advisers who was vocally advocating against a war with Iran is suddenly publicly assassinated, and we’re not allowed to ask questions about that — it’s a data point. A data point that we need to look into,” Kent said, suggesting that Israel may have something to do with the assassination.
There has been no evidence to support claims of Israeli involvement in Kirk’s assassination. Tyler Robinson, 22, has been charged for murdering Kirk and potentially faces the death penalty. He was romantically involved with his transgender roommate, and prosecutors have reportedly argued that Kirk’s anti-trans rhetoric was a key factor that allegedly led him to shoot the Turning Point USA founder.
Kent also argued that the US is not really in charge of its own foreign policy: “Who is in charge of our policy in the Middle East? Who is in charge of when we decide to go to war or not?” he asked.
Ther former counterterrorism chief argued that Israel forced Washington’s hand by saying it would attack Iran and that the US would be forced to be caught up in Iran’s inevitable retaliation.
“The Israelis felt emboldened that no matter what they did, no matter what situation they put us in, they could go ahead and take this action, and we would just have to react. That speaks to the relationship — but also it just shows there was a lobby pushing for us to go to war,” Kent said.
In addition to claiming Israel was driving US foreign policy, he also claimed Iran was not close to achieving, or even pursuing, a nuclear-weapons capability. “No, they weren’t [on the verge of getting a nuclear weapon] — not three weeks ago when this started, and not in June [2025] either,” Kent said, referring to last year’s 12-day war between Iran and Israel
“The Iranians have had a religious ruling — a fatwa — against actually developing a nuclear weapon since 2004. That’s been in place since 2004. That’s available in the public sphere. But we also had no intelligence to indicate that that fatwa was being disobeyed or was on the cusp of being lifted,” Kent added.
Experts on Iran have widely dismissed the Iranian regime’s so-called fatwa against having nuclear weapons, noting Tehran has repeatedly lied about and tried to hide aspects of its nuclear program.
The interview occurred one day after Kent resigned from his senior intelligence position, saying he could not support the war and arguing Tehran posed “no imminent threat” to the United States. But it was Kent’s broader assertion, that pressure from Israel and pro-Israel voices influenced the decision to go to war, that especially drew swift pushback from the White House and national security experts.
In his resignation, Kent also drew parallels to the Iraq War, suggesting that similar dynamics shaped both conflicts by arguing that Israel pushed the US into the war.
“Iran posed no imminent threat to our nation, and it is clear that we started this war due to pressure from Israel and its powerful American lobby,” Kent wrote in his resignation letter.
The Trump administration forcefully disputed Kent’s claims, maintaining that the decision to strike Iran was based on credible intelligence about threats to US forces and interests in the region. Trump dismissed Kent as “weak on security,” defending the operation as necessary to deter Iranian aggression and protect American personnel and allies.
“When I read the statement, I realized that it’s a good thing that he’s out, because he said that Iran was not a threat,” Trump said. “Iran was a threat.”
Kent himself previously described Iran as a major threat that needed to be addressed.
In a September 2024 post on X, for example, he wrote that “Iran has been after Trump since January of 2020 after he ordered the targeted killing of the terrorist Qasem Soleimani. This isn’t a new threat.”
White House press secretary Karoline Leavitt lambasted Kent’s resignation letter as inaccurate.
“The absurd allegation that President Trump made this decision based on the influence of others, even foreign countries, is both insulting and laughable. President Trump has been remarkably consistent and has said for DECADES that Iran can NEVER possess a nuclear weapon,” she posted on social media.
Kent previously faced scrutiny during his US congressional runs in Washington state over links to far-right, antisemitic, and white nationalist figures, including Nick Fuentes.
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Brandeis Center Reaches Settlement With UC Berkeley in Antisemitism Lawsuit
Students attend a protest encampment in support of Palestinians at University of California, Berkeley during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Berkeley, US, April 23, 2024. Photo: Carlos Barria via Reuters Connect
The Louis D. Brandeis Center for Human Rights Under Law has reached a major agreement to settle a lawsuit it filed against the University of California, Berkeley in 2023 over its allegedly failing to address a series of incidents of campus antisemitism which culminated in anti-Zionist students establishing “Jewish-free zones” where pro-Israel advocates were barred from speaking.
As previously reported by The Algemeiner, the complaint provided several examples of alleged antisemitic harassment and exclusion on campus, including a bylaw banning Zionists speakers that 23 Berkeley Law groups adopted in September 2021, campus groups Women of Berkeley Law and the Queer Caucus requiring support for the boycott, divestment, and sanctions (BDS) movement against Israel to join its ranks, and the Berkeley Journal of Gender, Law, and Justice banning Zionists from submitting articles and speaking at its events.
The campus environment worsened after Hamas’s Oct. 7, 2023, onslaught across southern Israel, in which the Palestinian terrorist group murdered over 1,200 people, mostly civilians, and took more than 250 hostages to Gaza, according to the complaint. Indeed, the suit alleged that hate mail and death threats have been sent to Jewish students, that Jewish students have opted not to attend class because walking through campus risked encountering angry pro-Palestinian supporters, and that an anti-Israel demonstrator bashed a Jewish student draped in an Israeli flag over the head with a metal water bottle.
“As a UC Berkeley alumnus, I am glad that we can finally resolve this long battle with a victory for Jewish American students and for all Americans who care about free speech and fairness,” Kenneth Marcus, chairman of the Brandeis Center and former US assistant secretary of education for civil rights, said in a statement on Thursday. “What began as a ban on Zionist Jewish voices, regardless of the subjects they wished to address, and mushroomed into a widespread hostile environment will no longer be tolerated.”
He continued, “What happened at Berkeley is a cautionary tale. Universities, corporations, and political parties cannot create an anti-Zionist exception to their conduct codes. They cannot silence Jewish Americans on the pretext of advancing their own political agendas.”
The details of the settlement are disclosed. They call for Berkeley’s using the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism as a reference tool, stating a “reaffirmation” of antisemitism as a violation of the code of conduct, conducting an annual survey of the Jewish student body, and appointing an official to manage the school’s compliance with Title VI of the Civil Rights Act, which prohibits discrimination at universities receiving taxpayer money to fund research and other operations. UC Berkeley will also pay the Brandeis Center $1 million as reimbursement for “outside attorneys’ fees and costs incurred” during litigation of the suit.
UC Berkeley saw some of the most shocking antisemitic incidents in recent memory in the months which followed the Hamas-led Oct. 7 massacre across southern Israel, as previously reported by The Algemeiner.
In February 2024, a mob of hundreds of pro-Palestinian students and non-students shut down an event at UC Berkeley featuring an Israeli soldier, forcing Jewish students to flee to a secret safe room as the protesters overwhelmed campus police.
Footage of the incident showed a frenzied mass of anti-Zionist agitators banging on the doors of Zellerbach Hall while an event featuring Israeli reservist Ran Bar-Yoshafat — who visited the university to discuss his military service during Hamas’s Oct. 7 invasion — took place inside. The mob then stormed the building — breaking glass windows in the process, according to reports in the Daily Wire — and precipitated school officials’ decision to evacuate the area.
During the infiltration of Zellerbach, a member of the mob — which was recruited by Bears for Palestine, which had earlier proclaimed its intention to cancel the event — spit on a Jewish student and called him a “Jew,” pejoratively.
“You know what I was screamed at? ‘Jew, you Jew, you Jew,’ literally right to my face,” the student who was attacked said to a friend. “Some woman — then she spit at me.”
In July, the chancellor of UC Berkeley described a professor who cheered Hamas’s Oct. 7 atrocities as a “fine scholar” during a congressional hearing held at Capitol Hill.
Richard Lyons, who assumed the chancellorship in July 2024, issued the unmitigated praise while being questioned by members of the US House Committee on Education and the Workforce, which summoned him and the chief administrators of two other major universities to interrogate their handling of the campus antisemitism crisis.
Lyons stumbled into the statement while being questioned by Rep. Lisa McClain (R-MI), who asked the chancellor to describe the extent of his relationship and correspondence with Professor Ussama Makdisi, who tweeted in February 2024 that he “could have been one of those who broke through the siege on Oct. 7.”
In Thursday’s statement, Marcus implored the Jewish community to be unrelenting in its fight against antisemitism.
“As we have now seen time and time again, if left unaddressed, antisemitic bigotry, whether or not masked as anti-Zionism, only continues to expand. We will fight this bigotry wherever and whenever we find it, and we will win.”
Follow Dion J. Pierre @DionJPierre.
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Ukraine Leverages Drone Defense Expertise to Aid Gulf, Strengthen Strategic Role Amid Iran War
Fire ignited at the impact site following an Iranian missile strike, amid the US-Israeli conflict with Iran, in central Israel, March 13, 2026. Photo: REUTERS/Gideon Markowicz
As the US-Israeli war with Iran reshapes regional security dynamics, Ukraine is leveraging its battlefield-honed drone defense expertise to assist US allies in the Gulf, potentially strengthening its diplomatic standing and shifting the balance of power, experts say.
Earlier this week, a team of around 200 Ukrainian military experts arrived in the Middle East to provide both “expertise” and “practical support” in countering Iranian drones.
Ukrainian President Volodymyr Zelenskyy confirmed that specialized units have already been deployed in the United Arab Emirates, Qatar, and Saudi Arabia, with additional personnel en route to Kuwait, as Kyiv strengthens coordination with countries across the region.
Since the start of the war last month, Ukraine has actively offered its technology and personnel to Middle Eastern partners to assist the United States and its allies in countering Iranian drones, positioning itself as a key strategic player amid conflict and shifting diplomatic alliances.
Zelenskyy stressed that he had instructed government officials “to present options for assisting the relevant countries” in a way that safeguards Ukraine’s own critical defense needs amid the ongoing war with Russia and its relentless missile and drone attacks.
“Ukrainian experts will operate on-site, and teams are already coordinating these efforts,” Zelenskyy said in a statement.
Among a delegation of military, intelligence, and defense officials traveling to the Gulf was National Security and Defense Council Secretary Rustem Umerov, as the group worked to finalize what was described as “concrete agreements.”
“Ukraine has the greatest experience in the world in countering attack drones,” Zelensky said. “Without our experience, it will be very difficult for the Gulf region, the entire Middle East, and partners in Europe and America to build strong protection.”
“We are ready to help those who help us,” the Ukrainian leader continued. “The regimes in Russia and Iran are brothers in hatred and that is why they are brothers in weapons. And we want regimes built on hatred, to never, never win in anything. And we want no such regime to threaten Europe or our partners.”
According to John Hardie, deputy director of the Russia Program at the Foundation for Defense of Democracies, a Washington, DC-based think tank, Ukraine has “unmatched experience” in developing and scaling cost-effective systems that can detect and neutralize the one-way attack drones widely used by Iran.
The Iranian regime has been supplying Russia with drones throughout the war in Ukraine, and Moscoe has been reportedly supplying Tehran with intelligence, satellite imagery, and drone technology to target US forces.
“With Russia working to help Iran kill American servicemembers, that’s all the reason for the United States and its Middle East allies to take advantage of Ukraine’s hard-won expertise,” Hardie told The Algemeiner.
“Replicating Ukrainian solutions at scale won’t happen overnight, but Ukrainian deployments to the Middle East could offer a taste of some of the Ukrainian technology, namely interceptor drone systems,” he continued.
Hardie argued that this expertise could help Ukraine “cultivate closer security cooperation” with the United States and its Arab allies, while also opening opportunities for Kyiv to expand its defense industry exports and strengthen its role as a key security partner in the region.
When the United States and Israel launched coordinated airstrikes on Iran on Feb. 28, Tehran struck back quickly, firing missiles and long‑range drones at military and civilian targets in neighboring countries — repeatedly hitting infrastructure and population centers even as it claimed to be focusing solely on US military assets.
In just the first few days of the conflict, Iran launched more than 500 ballistic missiles and over 2,000 unmanned aerial systems (UAS) — remotely operated or autonomous aircraft commonly used for surveillance and strike missions.
Even though the regime’s ballistic missile launches have dropped sharply since then due to US and Israeli strikes on its launchers and broader missile program, its drone attacks are, while also down significantly, proving more difficult to stop with air defenses, threatening key military targets as well as civilian areas.
Some regional countries struggle to defend against Iranian drones because these low-cost systems consistently evade fighter jets and conventional air defenses. They have struck a wide range of targets — from diplomatic and economic sites to residential areas — including Dubai International Airport and Saudi oil facilities.
According to Jason Campbell, senior fellow at the Middle East Institute, a Washington, DC-based think tank, Ukraine has revolutionized counter-drone warfare over the past three years through cost-effective, easily reproducible technologies and adaptive battlefield tactics.
“The Gulf states have invested heavily in high-end and highly capable missile defenses, but the Iran war has demonstrated the need for solutions that can better confront their comparatively inexpensive and easily reproduceable Shahed drones,” Campbell told The Algemeiner, referring to the Iranian-made drones.
After Russia invaded Ukraine in 2022, the Islamist regime in Iran began supplying drones to Moscow, providing a relatively inexpensive way to expand its long-range strike capabilities, which Russia later advanced by producing modified variants domestically and in greater quantities.
Over more than four years of war, Ukraine has dramatically improved its counter-drone strategy, increasingly relying on interceptor drones — low-cost unmanned aerial systems that detect, track, and destroy incoming drones identified by radar — offering a highly effective and economically sustainable alternative to traditional air defenses.
“I would say that this capability has already elevated Ukraine’s (and Ukrainian companies’) status throughout the Gulf,” Campbell told The Algemeiner.
According to multiple media reports, Saudi Arabia is planning a major contract with Ukrainian companies to purchase interceptor drones.
Zelenskyy has also suggested that Ukraine could “exchange” interceptor drones for Patriot air defense missiles, a US-made system designed to detect, track, and intercept incoming ballistic missiles, aircraft, and drones.
“Russia probably is not very excited about the prospect of Ukraine bolstering its air defenses and demonstrating its utility to an array of deep-pocketed clients,” Campbell explained.
“This is a win for US interests and could provide more impetus behind efforts to provide necessary assistance to help Ukraine in its ongoing war with Russia,” he continued. “One thing to watch, however, will be the near-term availability of higher end air defenses which remain in high demand now in multiple theaters.”