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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Floyd Mayweather showered cash on Jewish causes — and now he’s suing their ‘Robin Hood’ alleging $175 million got diverted
They made for an odd photo: The diminutive boxing legend with a platinum grin and diamond chain, and the Orthodox macher who sported a black velvet yarmulke.
But when Floyd Mayweather, Jr., appeared in public in recent years — at LA Lakers games, promotional appearances and repeated trips to Israel — he was rarely without his jeweler, friend and business adviser, Jona Rechnitz.
For a few Jewish groups, the partnership was a gold mine.
With Rechnitz in his inner circle, Mayweather donated more than $1 million to Israeli and Jewish institutions that included United Hatzalah, Magen David Adom and Aish. And when Rechnitz and Mayweather traveled to Israel after Oct. 7, they were welcomed as heroes.
Now the relationship has come to a screeching halt with a lawsuit Mayweather filed last week in a Manhattan court, alleging Rechnitz defrauded him of $175 million in jewelry consignment funds, diverted settlement proceeds and unauthorized loans against his properties.
That their relationship collapsed in a big-money dispute did not shock anyone familiar with their histories. Mayweather had a long record of domestic violence incidents, with three separate convictions over the course of a decade, and more recently had allegedly skipped out on money owed. Rechnitz pleaded guilty in 2016 in a high-profile bribery case in New York City, getting a reduced sentence in exchange for cooperation with prosecutors. (Mayweather claims in his suit that Rechnitz, serving as his financial manager, did not initially disclose his criminal past.)
The two had also been linked to an alleged cryptocurrency pump-and-dump scheme in a case that was dismissed in 2022, and both are named as defendants in separate lawsuits related to an alleged ticket selling scam. (Rechnitz has denied the claims.)
Yet while the going was good, Jewish organizations and causes lined up to take part in their largesse. Now most have gone silent. But those willing to speak out say they have no regrets about the relationship.
“I don’t give a s— if he’s a Robin Hood and he’s stealing from the rich to help the poor — good, let him keep doing it.”
Adina SashOrthodox women’s activist, on Jona Rechnitz
Adina Sash, an Orthodox women’s activist, shared on Instagram a screenshot of an April 2025 message from Mayweather, asking her to contact Rechnitz so they could help her cause. Sash advocates for agunahs, women whose husbands refuse to grant a Jewish divorce, often generating headlines for stunt-driven pressure campaigns against the men.
Sash called Rechnitz a “massive” behind-the-scenes supporter of agunahs, estimating he had donated $250,000 to cover the women’s legal fees.
“I don’t give a s— if he’s a Robin Hood and he’s stealing from the rich to help the poor,” Sash said in an interview. “Good, let him keep doing it.”
Rechnitz, who denied Mayweather’s claims through an attorney, said he was unavailable for a phone interview Wednesday. But in a text message, he said he had brought Mayweather to organizations “involved in holy work.”
“Nobody stood by our side and I asked him to do so for me,” Rechnitz added, “and I also arranged for any out of pocket costs incurred for his trips to Israel such as airfare and hotels.”

Lavish gifts
In the first few days after Oct. 7, Mayweather quickly emerged as a rare ally for the Jewish state. He made public statements defending Israel on social media to his more than 25 million Instagram followers. He sent his private jet, loaded with emergency supplies, to the country less than a week after the attack. And he visited the country at least four times over the next two years, each time accompanied by Rechnitz.
Rechnitz, a real estate scion, had begun working his way into Mayweather’s inner circle after moving to his hometown of Los Angeles in 2017. Rechnitz was coming off a stint in New York that concluded with his sentencing to five months in jail for a bribery scheme involving the city’s then-deputy mayor for public safety and the leader of the New York City correction officers’ union. (The sentence was overturned on appeal in 2023.)
Mayweather was a controversial figure in his own right. In addition to his domestic violence record, he has been ordered by a judge to pay child support, and he is currently being sued based on allegations that he failed to pay rent and the bill for his private jet.
Rechnitz said he was forewarned. “Many people told me not to deal with him and criticized Jewish organizations for honoring him,” Rechnitz said in a text message to the Forward. “People make mistakes and I do not think that anyone can pass judgment without being in the same situation. Like many people, Floyd has his faults.”
The relationship between the two seemed to serve them both: Mayweather was flattered by Jewish leaders willing to look past their bad qualities, and bringing the boxer around helped rehabilitate Rechnitz in the Jewish world. Mayweather’s lawsuit described Rechnitz as his “de-facto” investment manager, real estate advisor, and banking liaison; it did not say how much Rechnitz was paid for those services but said it was a “constructive fiduciary relationship.”
They also made money together, according to one filing against them related to the cryptocurrency EthereumMax. Mayweather promoted the token at a boxing match and a Miami bitcoin conference in 2021. A class action lawsuit against the company alleged that Rechnitz had made hundreds of thousands of dollars selling his tokens after a raft of promotions from celebrities like Mayweather inflated their value. The filing claimed Mayweather was paid $2.5 million to be a “marquee promoter” of the coin. A judge later dismissed the case.
Despite the checkered past of both the boxer and his confidant, Jewish groups received them enthusiastically. United Hatzalah festooned its headquarters with Mayweather banners upon his first post-Oct. 7 visit to Jerusalem, with its president, Eli Beer, donning a Mayweather-branded cap during the visit. Magen David Adom’s American fundraising affiliate presented the boxer with a rhinestone-studded emergency vest.
Aish, an international Orthodox outreach group, bestowed Mayweather with a “Champion For Israel” award, with Mayweather and Aish CEO Rabbi Steven Burg posing for a photograph overlooking the Western Wall.
Mayweather also spoke to students and faculty at Rae Kushner Yeshiva High School, an Orthodox institution in New Jersey, last year, accompanied by Beer and Rechnitz and introduced by head of school Rabbi Eliezer Rubin, who said he was “exhilarated” to have Mayweather there.
Jewish groups characterized Mayweather’s support for the Jewish people as authentic and purely motivated. But it was also clear that it was driven by Rechnitz’s ties to the community. At a 2025 gathering of the Republican Jewish Coalition, Jona’s father, Bobby — himself an eminence grise of the pro-Israel lobby — proudly told those gathered at the event that his son was the boxer’s entree into Israel and Jewish affairs. When Mayweather took the mic, he said he saw Bobby as a “father-like figure” and Jona as a brother.

Responding to questions about the lawsuit, United Hatzalah spokesperson Simmy Allen said in a statement Wednesday that the organization would not comment on legal matters between private parties.
“Mr. Mayweather visited United Hatzalah’s headquarters in Jerusalem twice and saw firsthand how United Hatzalah is on the frontlines of emergency medical services in Israel and we are grateful for his support,” Allen wrote. He did not mention Rechnitz.
In an email, Rubin, Kushner’s head of school, said he did not regret welcoming Floyd and that Rechnitz did not facilitate the visit.
“When even influential Jews are remain silent about the malicious and vile attacks against the Jewish people, we need to commend and support people outside of our faith who are standing with us,” Rubin wrote.
He added that the school had no relationship with Rechnitz.
Representatives from Aish and the Republican Jewish Coalition did not respond to questions.
The new allegations
Mayweather’s lawsuit alleges that Rechnitz exploited the boxer’s trust — and his property — to enrich himself.
The bulk of the $175 million claim relates to jewelry belonging to Mayweather that Rechnitz allegedly pawned to a Miami jeweler for $13 million. Mayweather says its real value was closer to $100 million, and that Rechnitz did not have permission to borrow against the assets.

Mayweather also claimed that Rechnitz drew loans totaling tens of millions of dollars on various properties owned by Mayweather entities without his consent, and diverted at least $15 million in funds intended for Mayweather into accounts controlled by co-defendants.
Morris Missry, an attorney for Rechnitz and co-defendants Ayal Frist and Alexander Seligson, said Wednesday in a statement that Mayweather’s claims were “utterly baseless.”
“Mr. Mayweather’s gambling issues, prolific spending habits, monies owed to third party creditors and IRS tax liens and levys, as well as other unseemly behavior will be exposed and we believe that Mr. Mayweather will be the one paying significant damages to our clients,” Missry wrote.
Mayweather’s lawsuit is not the first lodged against Rechnitz since his 2016 plea agreement. In 2023 a judge granted $17.7 million plus interest to a jeweler who said Rechnitz’s checks to him had bounced. Separate lawsuits filed by a former neighbor of Rechnitz’s, Joe Englanoff, alleged that Rechnitz convinced Englanoff to invest $1.4 million in tickets to a Mayweather fight, which Rechnitz promised he could resell at several times the value.
Englanoff, who was renting Rechnitz the house next door, moved to evict him and separately sued Mayweather and Rechnitz for $15 million, citing breach of contract. Rechnitz countersued, saying the property was in worse condition than what Englanoff advertised. Rechnitz said in a text that Englanoff “is a serial litigant whose greed has blinded his ways.” Litigation is ongoing.
Englanoff did not respond to an inquiry.
Some on social media called Mayweather’s Instagram post attacking Rechnitz into question for antisemitism, noting that Mayweather had compared him to vermin and chosen a picture of Rechnitz wearing a yarmulke.

One who appeared to side with Mayweather was Rae Kushner Yeshiva High School teacher Rabbi David Schlusselberg, who said on X that Mayweather had spoken admirably to his students when he visited last year.
“When a Jewish person in his inner circle backstabs him and is being sued for $175 million, it isn’t antisemitic for Floyd Mayweather to post about this,” Schlusselberg wrote on X. “I feel terrible for Floyd Mayweather who has only showed love and support for the Jewish people.”
But Schlusselberg later deleted the post. Though he did not want to say why, he told the Forward he did so after speaking to Rechnitz on the phone.
Sash, the agunah activist, said any sentiment supporting Mayweather for pro-Israel advocacy was naive.
“The only reason he ever stood with Israel is because that’s how Jona puppeteered him,” Sash said. “Floyd is a puppet. Jona was the puppet master.
“He told me explicitly that his goal was to position Floyd as a representation of someone who supports Israel,” she added. “He knew that it would be monetarily beneficial for Mayweather’s portfolio to align himself that way.”
Rechnitz said he told Sash he was behind Mayweather’s charitable giving to Jewish groups and that his goal was to position Floyd as a supporter of Israel, but denied mentioning any underlying financial motive.
And he added that he was surprised Sash disclosed his involvement in her cause, which he said was supposed to remain confidential. He said he helped agunahs independent of Mayweather, with the assistance of family and friends.
Despite Rechnitz’s overt machinations with regard to his friend and client, Sash saw Rechnitz’s support for agunot as genuine. In one instance, she said, he had offered an agunah’s husband $500,000 to grant a Jewish divorce. (The man did not accept, Sash said.)
What financial benefits Rechnitz believed would accrue to Mayweather from his pro-Israel support was unclear, but Sash — who said she never took money from Rechnitz or Mayweather — speculated it had to do with real estate, a shared area of interest for the two men.
As to the possibility that Rechnitz paid for his support with someone else’s money, Sash said it didn’t matter.
“Even if it were to be proven that that exact money was taken from someone else, good, because the system is so rigged against agunahs,” she said. “If there is someone else willing to do illegal activity to help agunahs, amazing — we need every ounce of help we can get.”
The post Floyd Mayweather showered cash on Jewish causes — and now he’s suing their ‘Robin Hood’ alleging $175 million got diverted appeared first on The Forward.
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Inspired by a queer Bundist poet, this Jewish composer set her work to Yiddish music
Composer Avi Fox-Rosen, like many Jews looking for meaningful community outside of religion, found a spiritual home in music.
“I think I was looking for, in some ways, a mentor or somebody in a generation ahead of me who can provide another model for how to be Jewish and work towards peace and intersectional justice,” Avi Fox-Rosen said.
He found queer Bundist poet Irena Klepfisz.
Klepfisz is the daughter of Rose and Michał Klepfisz, organizers of the 1943 Warsaw Ghetto Uprising. Michał was killed on the second day of the revolt.
Fox-Rosen recently set to music a poem by Klepfisz, “Di rayze aheym/The journey home.” The Yiddish-English bilingual poem is one of her best known works and has been central to many people who have sought queer, secular and leftist framings for their engagement with Jewish identity. Fox-Rosen is releasing a new original album of the same title on May 30.

“Di rayze aheym” is based on a trip Klepfisz took with her mother to Poland in 1983 around the 40th anniversary of the Warsaw Ghetto Uprising. It was the first time either of them had been back since World War II.
In an interview with the author, Klepfisz compared today’s clean, well-kept condition of the Jewish cemetery in Warsaw with its appearance during her visit in the ‘80s, when it was overgrown and weathered by time. “It was practically wild,” she said.
“Where ‘Di rayze aheym’ sprang from was that cemetery — there are allusions in the poem to it,” said Klepfisz. The poem contains a total of nine sections, including “Vider a mol/Once again” and “A beys-oylem/A cemetery,” with many of them containing direct translations between English and Yiddish side by side.
Fox-Rosen remembers being drawn to Klepfisz’s work in the time following Oct. 7, as many Jews were finding themselves renegotiating their relationship to Jewish identity. “She has this incredible body of work that explores identity and displacement and diaspora. Also queerness, of course, and this exists alongside her work in prose and activism,” Fox-Rosen said.
Fox-Rosen, the son of Reform Rabbi Karen Fox, comes from Los Angeles. He was not raised with a particularly strong relationship to Yiddish culture. Describing his Jewish schooling, he said that “there was no significant Yiddish content, but a lot of Hebrew content.” He immersed himself in music, Jewish and otherwise, and eventually came to Yiddish music and culture in a roundabout way.
“My first big plan was to be a jazz guitar player, move to New York City and get famous that way. So I moved to New York City and as I worked in the jazz scene, I got to know a lot of Jewish musicians doing meaningful work with Yiddish content,” said Fox-Rosen. Frank London of the Klezmatics, as well as Greg Wall who is often referred to as the “Jazz Rabbi,” are among the musicians Fox-Rosen cites as influential in getting more involved in Yiddish culture.
He was initially drawn more to the secular Yiddish community than the actual Yiddish language or music traditions, he said. “I loved that there was this committed group of secular Jews making really interesting music, that’s what drew me in.”
He went on to become a member of the Yiddish-language rock band Yiddish Princess, alongside Sarah Gordon, Michael Winograd and Yoshie Fruchter.
“I’d been looking for a non-religious way to express Jewishness and find my people, and Irena has largely been one of the people to shape this community,” said Fox-Rosen.
Klepfisz has often referred to herself as a “practicing secular Jew.” She notes the intensely secular values of the Bund in interwar Poland. “The Bundists in interwar Poland didn’t deny their Jewishness; in fact, they emphasized it. But they were also militant secularists. For example, they would insist on meetings on Shabes.”
Not wanting to show up empty-handed when offering Klepfisz to set her poem to music, Fox-Rosen produced a demo of some verses of “Di rayze aheym” set to music.
“I was very flattered,” Klepfisz said. “I thought it was actually a very good choice, because it’s a very minimalist poem, so you don’t have a lot of words to fit. There are a lot of big blank spaces for the music.”
What resulted is an album of art-pop meets klezmer and Yiddish. Fox-Rosen noted influences for him from art-pop musicians Rufus Wainwright as well as Anohni and the Johnsons. Essential for Fox-Rosen in evoking a Yiddish sound are the instrumental contributions of two familiar faces in Yiddish music: klezmer fiddler Alicia Svigals and improvisational pianist Marilyn Lerner. “At times I wanted it to feel like a real fiddle kapelye, which it often does because of Alicia,” said Fox-Rosen. Kapelye is Yiddish for a klezmer band.

“You know, we used to say that Yiddish was ‘on life support,’ but I don’t think that’s true anymore,” Klepfisz said. “There was the revival that popped up in the ‘80s with klezmer music and now I think there’s a much greater appreciation for Yiddish culture.”
“Di rayze aheym/The journey home” is now available for pre-order through Borscht Beat on Bandcamp and will be released on May 30 alongside a concert at Jalopy Theatre in Brooklyn.
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In Israel, an Arab-Jewish youth orchestra builds a new ‘East-West’ sound together
(JTA) — TEL AVIV — A raucous crowd of football fans filled the narrow strip of grass between Tel Aviv’s music center and Bloomfield Stadium, home to the Maccabi and Hapoel Tel Aviv soccer teams. Threading their way through them toward the concert hall was an incongruous procession of young musicians in eveningwear, lugging cases of every shape and size for contrabasses, violins, ouds, cellos and darbukas.
Inside the concert hall, a small audience of friends, siblings, parents and music lovers let out a swell of whoops and claps more in keeping with a soccer game than the polite demeanor usually reserved for orchestras.
The concert was the public culmination of a youth project composed of Jewish and Arab performers run by the Jerusalem Orchestra East & West, known as TJO, the Israeli orchestra led by conductor Tom Cohen that blends Western orchestral music with Middle Eastern, North African and Andalusian traditions. TJO has shared the stage with major Israeli artists including Matti Caspi, Danny Sanderson and Ehud Banai, and is due to perform at the Concordia Summit in New York in September.
The program brings youth orchestras from across the country under TJO’s guidance, training young musicians to carry forward the musical language Cohen has spent years developing. He describes that language as part of an evolving “Israeli sound,” made up of “everything that began with our grandparents in the various diasporas around the world and arrived with them here in waves of immigration.”
It grew out of his own journey from Western classical music into the music of the Maghreb and the Middle East, and “brings together elements from East and West without losing the identity and distinctiveness of either one,” he said.
“We’re creating something new that is greater than the sum of its parts,” Cohen said. Still, he was careful to add that the sound was not his orchestra’s invention, but part of “an evolution, not a revolution that erases what came before it.”
Last week’s concert brought together 80 musicians, ages 9 to 20, from half a dozen youth orchestras around the country, with some ensembles numbering in the dozens and others only a handful. Cohen said the project is meant to train a next generation of musicians who could one day join TJO, named the country’s leading orchestra by the Culture Ministry in 2022, while also sending them out as “ambassadors of its language” in their own work.
“Throughout the process, we placed special emphasis on artistic excellence, direct professional encounters and a connection to the adult orchestra as a mentoring body that sets the path,” he said of the youth project.
Ensemble Sdot, a nine-member group from the Sdot Negev Regional Council in southern Israel whose players mostly wore kippot, took the stage first to perform a reworked song by the late Israeli singer-songwriter Meir Banai. In the audience, waiting for his own performance, Youssef Sarhan, a 9-year-old violinist from Majd al-Krum, an Arab town in northern Israel, bobbed his head along from his seat. He had begun studying a year and a half earlier with Fadel Maana, a veteran violinist in the Arabic tradition from the same town and one of TJO’s senior musicians, who later brought him into the youth orchestra.
Addressing the young musicians from the stage, Cohen said he usually resists the familiar exercise of identifying who came from which community.
“This nonsense of saying who’s from where, it’s so unnecessary,” he said. But the mix was part of what made the music work, he told them, with Jewish, Muslim, Christian and Druze youth “backstage trading information about Umm Kulthum,” the revered Egyptian singer; maqams, the melodic modes used in Arabic and other Middle Eastern music; and other musical references.
“Even if you’ve never spoken to each other in your lives, when two children sit together on stage, catch each other’s eyes while they’re playing and creating something together, the connection that’s forged there is as deep as family,” Cohen told them.
Cohen, who lives with his family in Brussels, said the years of war had changed his relationship with his work, which had always been his greatest source of joy.
“It’s a feeling I can’t describe, a feeling of being outside of time,” he said by telephone after the concert. “But the last three years took that away from me.”
As an Israeli conductor who plays Arabic music, Cohen said, his international career went quiet amid growing hostility toward Israel abroad, while in Israel it became harder to enjoy performing when, as he put it, “half an hour away, the world is falling apart.”
The youth project offered a way back. Cohen said he found comfort in the connection between musicians “who come from completely different religions, backgrounds and places,” and came to see the orchestra as “a symbol of real hope, not just a professional artistic institution.”
Malak Aboufdaly, a teenage bassoon player from Acre, said that after years of war, she felt a responsibility to give the audience a measure of relief.
“It’s my job to make you feel how I play. Sad or happy,” she said. “But I think it’s really important that we can make people happy after two or three years of war.”
Outside the concert hall, 17-year-old Shoval Hayak, wearing a black evening gown, was being scolded to go back inside. She was excitable and effusive, not long removed from being a regular high school student in Moshav Hosen, near Israel’s northern border. After Oct. 7, her family was evacuated to Tel Aviv, where she threw herself into singing. She joined the youth orchestra framework and later performed with the Israeli hip-hop and funk band Hadag Nahash.
At the concert, she was preparing to sing “Hallelujah” with Nihaya Safadi, a singer and viola player also from Acre, in an arrangement Cohen wrote during the orchestra’s first summer seminar.
“I didn’t believe I could ever be a singer,” she said.
Some of her peers, she said, tried to escape the reality of war and displacement through recreational drugs. Hayak found her escape in music.
“I gave my heart and soul to this project. I got sucked into it more and more,” she said. “I truly believe that if I give my whole heart, all the small details that make everything shine come to the surface. Each time I go on, there are tiny improvements that I’m not even aware of at the time.”
She spoke quickly and warmly about the people around her: her mother, who she called “my support system”; Cohen, who she said had become like a father to her; and her boyfriend Yair, who could not attend because he was observing the Omer, the traditional mourning period between Passover and Shavuot when many observant Jews avoid live music. “Bless his soul, I adore him,” she said.
The same affection extended to the other young musicians she performed with. “They’re the best family I could ever ask for,” she said.
Cohen said watching young musicians like Hayak “become professional and be captivated by the magic of music” is part of what kept him invested in the project, which he took on as a volunteer effort. The next step, he said, is to give the program a larger stage and bring in more students.
The adult orchestra returned to the same East-West language last week in a concert about mixed identity at the Israeli Opera in Tel Aviv, with additional performances scheduled elsewhere. The program centered on “matrouz,” Arabic for “interweaving,” a Judeo-Arabic tradition of placing Hebrew lyrics over Arabic melodies billed by the orchestra as the “original Jewish mash-up.”
Its pre-recorded guests included Dana International, the Israeli pop star who became the first transgender singer to win Eurovision in 1998, and Yousef Sweid, the Arab Israeli actor – performers who mirror the orchestra’s interest in what it calls “both/and” identities that can be Arab and Jewish, left-wing and right-wing, religious and secular.
The youth evening ended with all the young musicians together playing “Fatouma,” a Lebanese piece arranged and led by Cohen, who bounced on the balls of his feet, twirled on stage and flashed theatrical expressions at the players as he conducted.
“I was looking for a way back to my happiness and I found it in this world of children,” he said. “When I’m with them and making music, I go back to real, deep joy. Like a child.”
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