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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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China Slams Israel for Joining UN Human Rights Statement Condemning Beijing
Israel’s Ambassador to the United Nations Danny Danon addressing the UN Security Council on Sept. 19, 2024. Photo: Screenshot
China slammed Israel on Wednesday for joining a United Nations declaration condemning its human rights record, accusing some nations of “slandering” Beijing on the international stage as bilateral relations between the two countries grow increasingly tense.
Last week, Israel endorsed a US-backed declaration, signed by 15 other countries — including the United Kingdom, Australia, and Japan — that expressed “deep and ongoing concerns” over human rights violations in China.
In a rare move, Jerusalem broke with its traditionally cautious approach to China — aimed at preserving diplomatic and economic ties — by signing on to the statement as Beijing continues to strengthen relations with Iran, whose Islamic government openly seeks Israel’s destruction, and expand its influence in the Middle East.
China, a key diplomatic and economic backer of Tehran, has moved to deepen ties with the regime in recent years, signing a 25-year cooperation agreement, holding joint naval drills, and continuing to purchase Iranian oil despite US sanctions.
China is the largest importer of Iranian oil, with nearly 90 percent of Iran’s crude and condensate exports going to Beijing.
Iran’s growing ties with China come at a time when Tehran faces mounting economic sanctions from Western powers, while Beijing itself is also under US sanctions.
According to some media reports, China may be even helping Iran rebuild its decimated air defenses following the 12-day war with Israel in June.
With this latest UN declaration, the signatory countries denounced China’s repression of ethnic and religious minority groups, citing arbitrary detentions, forced labor, mass surveillance, and restrictions on cultural and religious expression.
According to the statement, minority groups — particularly Uyghurs, other Muslim communities, Christians, Tibetans, and Falun Gong practitioners — face targeted repression, including the separation of children from their families, torture, and the destruction of cultural heritage.
In response, China’s Foreign Ministry accused the signatories of “slandering and smearing” the country and interfering in its internal affairs “in serious violation of international law and basic norms of international relations.”
The UN declaration also voiced “deep concern” over the erosion of civil liberties and the rule of law in Hong Kong, citing arrest warrants and fines for activists abroad, as well as the use of state censorship and surveillance to control information, suppress public debate, and create a “climate of fear” that silences criticism.
Western powers called on China to release all individuals unjustly detained for exercising their human rights and fundamental freedoms and to fully comply with international law.
Israel’s latest diplomatic move comes amid an already tense relationship with China, strained since the start of the war in Gaza. In September, Israeli Prime Minister Benjamin Netanyahu accused Beijing, along with Qatar, of funding a “media blockade” against the Jewish state.
At the time, the Chinese embassy in Israel dismissed such accusations, saying they “lack factual basis [and] harm China-Israel relations.”
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‘Dead on Arrival’: Inside the Breakdown of Second Phase of Gaza Ceasefire and Hamas’s Resurgent Control
Palestinian Hamas terrorists stand guard at a site as Hamas says it continues to search for the bodies of deceased hostages, in Beit Lahiya in the northern Gaza Strip, Dec. 3, 2025. Photo: REUTERS/Stringer
The second phase of the Trump administration’s Gaza plan has collapsed into “stalemate,” according to Gaza-born analyst Ahmed Fouad Alkhatib, derailing plans to disarm Hamas and enabling the terrorist group to reassert control over aid convoys and Gaza’s three main hospitals, which he said have turned into interrogation centers for political opponents.
“Phase Two is not going to proceed,” Alkhatib, senior fellow at the Atlantic Council, said in a call with journalists on Tuesday.
Under the plan, the first stage included Hamas releasing all the remaining hostages, both living and deceased, who were kidnapped by Hamas-led Palestinian terrorists during their Oct. 7, 2023, invasion of and massacre across southern Israel. In exchange, Israeli released thousands of Palestinian prisoners and detainees and partially withdrew its military forces in Gaza.
Currently, the Israeli military controls 53 percent of Gaza’s territory, and Hamas has moved to reestablish control over the other 47 percent. However, the vast majority of the Gazan population is located in the Hamas-controlled half, where the Islamist group has been imposing a brutal crackdown.
The second stage of the US plan was supposed to install an interim administrative authority — a so-called “technocratic government” — deploy an International Stabilization Force — a multinational force meant to take over security in Gaza — and begin the demilitarization of Hamas, the Palestinian terrorist group that has ruled the enclave for nearly two decades.
“The International Stabilization Force is dead on arrival,” Alkhatib said. “The gap between what the force is meant to do versus the expectation of the volunteers is too wide.”
Alkhatib’s comments stood in stark contrast to those of US President Donald Trump, who on Wednesday told reporters at the White House that phase two of his Gaza peace plan was “going to happen pretty soon.”
“It’s going very well. We have peace in the Middle East. People don’t realize it,” Trump said. “Phase two is moving along. It’s going to happen pretty soon.”
However, Israel and Hamas have not actually reached an agreement regarding the second phase.
The United States had hoped to scale back its role in its newly built Civil-Military Coordination Center in the Israel city of Kiryat Gat, Alkhatib said, while pushing regional partners to assume responsibilities they lack the capacity or willingness to take on.
However, Saudi Arabia and the United Arab Emirates are “furious” that the process has placed Qatar and Turkey, both longtime backers of Hamas, in what Alkhatib called the “driver’s seat,” giving them outsized influence over Gaza without requiring them to shoulder the financial burden.
“You put the Qataris in the driver’s seat, then why don’t you make them commit a billion dollars?” Alkhatib said.
Egypt and Jordan, meanwhile, lack the money and resources to train security personnel on the ground, while other partners like Pakistan and Indonesia have made clear they will not take part in disarming Hamas.
“Israel is the only body in the world — from a brute force perspective — that can take on Hamas,” he said, arguing that the Islamist group had been “very close to defeat” before the US-brokered ceasefire took effect in October, though at an extreme cost for Gazans and after a two-year campaign he said was at times undermined by far-right elements in the Israeli government.
Meanwhile, Hamas is building a new tax economy around the flow of goods into Gaza. Alkhatib described a sharp rise in commercial shipments alongside humanitarian aid, with merchants paying 50 percent of the value of the goods in taxes and fees.
“The same Qassam brigadiers [Hamas operatives] who were in tunnels throwing IEDs [improvised explosive devices] at Israeli soldiers are now protecting commercial goods trucks,” he said.
He added that Hamas was continuing to seize control of the humanitarian pipeline, imposing charges on aid shipments and asserting authority over the 800 to 900 trucks entering Gaza each day.
Alkhatib’s comments came one day before the research institution NGO Monitor, which tracks anti-Israel bias among nongovernmental organizations, released a new report revealing how Hamas has long run a coordinated effort to penetrate and influence NGOs in Gaza, systematically weaponizing humanitarian aid in Gaza and tightening its grip over foreign NGOs operating in the territory.
The terrorist group has also stepped up the recruitment of teenagers, described by Alkhatib as “child soldiers,” to help enforce control over goods and movement.
Gaza’s three main hospitals — Shifa, Nasser, and Al-Aqsa — have been turned into “pseudo-government operation centers,” Alkhatib said, with the terrorist group embedding elements of its Interior, Economy, and Finance ministries inside the compounds, and using them to interrogate political opponents, levy financial penalties on businessmen, and oversee arrests.
Alkhatib said the difficulty of speaking candidly about Hamas’s conduct has created a distorted public conversation.
“I can’t say these things without journalists saying, ‘Ahmed, I can’t believe you’re repeating Israeli talking points,’” he said. “Meanwhile, you talk to any child in Gaza about what’s happening [in the hospitals],” he added, noting that Gazans have circulated a grim joke that Hamas has “come out of the labor and delivery department” — a reference to operatives hiding in maternity wards and using pregnant women as human shields.
Part of the postwar landscape now includes several anti-Hamas militias, loosely aligned under the Abu Shabab group. While some Muslim Brotherhood–aligned outlets, including Al Jazeera, have claimed the Israel Defense Forces plan to dismantle these militias, Alkhatib argued the opposite is more likely, predicting the IDF will lean on them as the only armed actors available for post-ceasefire “mop-up” operations against Hamas cells.
In late October, The Algemeiner reported that four Israel-backed militias fighting Hamas are moving to fill the power vacuum in Gaza, pledging to cooperate with most international forces involved in rebuilding the enclave but vowing to resist any presence from Qatar, Turkey, or Iran.
Iran, like Qatar and Turkey, has spent years supporting Hamas.
Based in Khan Younis, Hossam al-Astal, commander of the Counter Terrorism Strike Force, said his group and three allied militias had coordinated in recent weeks to secure areas vacated by Hamas.
The militias, mainly in southern Gaza, are not part of US President Donald Trump’s proposed plan for a technocratic administration in the enclave.
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In ‘The Secret Agent,’ a peek into Brazilian Jewish history — and a warning against propaganda
When we first meet Marcelo in the fiction film The Secret Agent, the only thing that’s clear is that he’s on the run — we’re not sure that Marcelo is his real name, who he’s on the run from, or why. As the story, set in 1977 Brazil, unravels, we learn government officials and hired killers are working together to take Marcelo down and strip him of any credibility he had in his pre-fugitive life — even if that means manipulating the press.
But the film also spends time on the characters Marcelo meets while hiding among others being persecuted by the military dictatorship in the city of Recife, illustrating the diversity of the people affected by the fascist regime.
One of those characters is a man many assume is an escaped Nazi; in fact, however, he is a Holocaust survivor.
The audience’s introduction to the survivor, Hans, played by German actor Udo Kier in his final film role before his death, is not a pleasant one. A corrupt police chief named Euclides brings Marcelo to Hans’ tailor shop, insisting there is something interesting he must see there. Euclides then forces Hans to lift his shirt and show his scars — something Euclides clearly regularly has the man to do as we can see by Hans’ immediate sour reaction to the chief.
Euclides believes the intense, sprawling scar tissue tells a glorious military story of a Nazi who evaded capture.
“He’s just fascinated with, I don’t know, maybe Nazi Germany, with the German soldier, or the idea of the German soldier,” explained director Kleber Mendonça Filho in a video interview. “And he seems to have a one track mind in terms of thinking that Hans, because he’s German, must have been a heroic soldier in the German army in the Second World War, which explains why he’s still alive.”
But, as the audience learns through a conversation Hans has with an employee in German — and a shot of the menorah he has tucked away in his office — he is actually a Jewish Holocaust survivor. His wounds are a testament to surviving violent antisemitism, not markers of fighting for militaristic ideals the police chief believes they share.
“Identity can be on your body,” Filho said. “In the scars that you have, in the tattoos that you have, in the way that you have collected physical experience throughout life.”
Like many of the elements in the film, the character of Hans was inspired by Filho’s own memories of growing up in Recife during the Brazilian military dictatorship, known for its violent suppression of media and political dissidents, that ruled the country from 1964-1985. Even though Filho was only 9 years old at the time the film is set, he remembers a lot from that time in his life, including an old Romanian tailor his father visited in the downtown area that they recreated in the film.
Filho combined this character from his life with the experience of growing up in an area with a strong Jewish presence. Recife was the site of Brazil’s first organized Jewish community, which consisted of Dutch Jews, who arrived with other Dutch colonialists, and Sephardic Jews escaping the Portuguese and Spanish Inquisitions. Between 1636 and 1640, these Jews built the first synagogue in the Americas, Kahal Zur Israel, which was turned into a museum in 2001.
In 1654, the Portuguese expelled Dutch Colonists and Jews from Brazil, but another wave of Jewish immigration from Eastern Europe in the 1910s revitalized Recife’s Jewish population. Even though Filho isn’t Jewish, he had a lot of Jewish friends throughout his life, even styling the marine biologist in the film off of one of them.
Although The Secret Agent takes place in 1977, Filho saw events similar to those he wrote into the film play out around him under the presidency of Jair Messias Bolsonaro, which lasted from 2019 to 2023.
Filho said that “a lot of the logic of what was happening under the Bolsonaro regime seemed to mimic” the military regime of the 20th century “in a fetishistic way.”
“Words like torture were now being thrown around,” he said, “misogynistic treatment of women in words that would be questionable in 1977 and completely alien and unacceptable today.”
Filho said the country also experienced a renewed period of racism and xenophobia under Bolsonaro, encouraged by the policies of the government. And those were sometimes overtly inspired by admiration for Nazi Germany; then-Special Secretary Roberto Alvim was removed from his post after just a few months for plagiarizing a speech from Nazi Propaganda Minister Joseph Goebbels.
Today, in the United States, many are worried that Nazis are being reimagined as the good guys, as Holocaust deniers like Nick Fuentes are given increased attention by news pundits and the Trump administration normalizes relations with the far-right groups.
Much of the plot of The Secret Agent concerns the rewriting of history through propaganda and media censorship. And the intimate and abusive interaction between the police chief and Hans feels like a particularly salient demonstration of how easily facts can be written over to fit the world someone might want to see.
The post In ‘The Secret Agent,’ a peek into Brazilian Jewish history — and a warning against propaganda appeared first on The Forward.