Uncategorized
How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
Uncategorized
IDF Warns of Growing West Bank Threat, Presence of Iranian Weapons Amid Major Counterterror Operations
Israeli soldiers walk during an operation in Tubas, in the West Bank, Nov. 26, 2025. Photo: REUTERS/Mohamad Torokman
The Israel Defense Forces (IDF) is sounding the alarm over a growing terrorist threat from the West Bank, warning that Iranian-backed arms smuggling could spark an Oct. 7-style attack.
Concerns over the presence of significant Iranian-supplied firepower in the hands of Palestinian terrorists in the West Bank has prompted Israeli intelligence and security forces to intensify operations across the territory.
According to a new report from Israel’s Channel 14, a senior IDF official warned that the West Bank presents a growing threat to Israeli communities, with the potential to spark an attack similar to the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
“We have to start from the clear fact that weapons in Judea and Samaria [Israel’s preferred name for the West Bank] could upset the current stalemate,” the IDF official told Channel 14.
However, while the military has prioritized preparing for large-scale scenarios, such as an Oct. 7-style attack, the senior IDF official also warned that more attention needs to be paid to “smaller” threats — like a situation in which a small group of terrorists infiltrates a settlement home and kills an entire family — an event he described as “highly probable.”
“We shouldn’t see this scenario only as an attack on dozens of communities. A single deadly strike is enough — we must also prepare for lethal, localized attacks,” the IDF official said. “Our responsibility is to protect both individuals and the broader community.”
He warned that terrorists in the West Bank are believed to possess arms capable of breaking Israeli defenses, including what he called “standard Iranian weapons.” However, he also noted that security forces are actively working to intercept these arms and dismantle any terrorist cell in the area.
On Tuesday, the IDF uncovered a major terrorist infrastructure in the Tulkarem area in the northern West Bank, including three rockets at various stages of assembly, explosive devices, operational equipment, and materials for making bombs.
According to Joe Truzman, a senior research analyst at the Foundation for Defense of Democracies (FDD), a Washington, DC-based think tank, Israeli officials should be closely monitoring the West Bank as the Palestinian terrorist group Hamas regroups and rearms in the Gaza Strip after two years of war.
“Hamas and its allied factions understand that igniting violence in the territory would divert Israel’s attention during a critical time of rebuilding the group’s infrastructure in Gaza,” Truzman said last month.
“The release of convicted terrorists to the West Bank under the ceasefire agreement may be a factor in the resurgence of organized violence in the territory,” he continued.
At the time, the IDF completed a three-day, multi-branch military exercise in the West Bank called “Lion’s Roar,” designed to enhance operational coordination and joint capabilities in the region, with scenarios shaped by lessons learned from the Oct. 7 atrocities.
More than 180 Israeli Air Force aircraft supported ground troops during training for over 40 scenarios, including attacks on outposts, simultaneous terrorist infiltrations into multiple communities, urban combat, mass-casualty rescue and medical evacuation, multi-casualty response, intelligence integration, and real-time command and control.
“We have many lessons to implement from this exercise and from Oct. 7,” the IDF spokesperson said in a statement at the time.
“The IDF will continue to conduct regular exercises to ensure high readiness, strengthen cooperation among all troops, and maintain the security of residents in the area and of all Israeli civilians,” the statement read.
According to a survey released earlier this year by the Jerusalem Center for Security and Foreign Affairs, 70 percent of all respondents — and 81 percent of Jewish respondents — expressed fear of an Oct. 7-style attack coming from the West Bank. In contrast, 53 percent of Arab respondents said they were not worried about such an attack.
“The stipulations of the ceasefire in Gaza, mainly the requirement for Hamas to fully disarm in future phases, should also be applied to the terrorist organization’s operatives in the West Bank,” Aaron Goren, research analyst at FDD, said at the time.
“Otherwise, Israel may face a threat from Hamas, which, unlike in Gaza, where it is relatively contained, is dispersed amongst Israeli communities in the West Bank,” he continued.
Earlier this year, the IDF arrested a Hamas and Fatah terror cell from Ramallah that was planning a bombing attack on a bus in Jerusalem, with investigators saying the group intended to remotely detonate an explosive device smuggled into Israel.
As of February, Israeli security forces had foiled nearly 1,000 terrorist plots over the past year, with senior military officials increasingly worried that the volatile situation in the West Bank could lead to a large-scale attack similar to the Oct. 7 onslaught against Israeli settlements and communities near the security barrier.
In response to these concerns, the IDF has established a special command to address potential threats in the West Bank and launched a nearly unprecedented counterterror operation in the northern part of the territory.
Uncategorized
Brad Lander launches run for Congress against pro-Israel Jewish incumbent Dan Goldman
(JTA) — It’s official: Brad Lander is running for Congress — and he says he won’t be “doing AIPAC’s bidding” in representing his district if he’s elected.
The line from Lander’s campaign launch video was a dig at Rep. Dan Goldman, who has represented the 10th Congressional District since 2023, that underscores the degree to which Israel is likely to play a role in the battle for the seat.
Lander’s announcement tees up a showdown between a Jewish progressive challenger and an incumbent Jewish centrist. He enters the race with support from Zohran Mamdani, following weeks of speculation over whether he or Alexa Aviles — a member of Mamdani’s Democratic Socialists of America who was also weighing a run against Goldman — would get the mayor-elect’s high-profile endorsement.
“I’m running for Congress because we need leaders who will fight, not fold,” Lander wrote on X. (Lander’s X account was subsequently hacked and made temporarily private.)
Lander, the outgoing city comptroller, has day-one endorsements from major progressive names including Mamdani, Sen. Bernie Sanders and Sen. Elizabeth Warren, as well as the city’s Working Families Party.
Lander shared a video that touted his ability to fight back against Donald Trump, which featured footage of his ICE arrest. The video took on a gentle tone, with Lander referring to himself as “Dad Lander” and quoting the TV personality Mister Rogers. He talked about his roots in the district, which includes central Brooklyn neighborhoods such as Park Slope, where he served as a three-term City Council member.
But the video also previewed how Israel will play a role as Lander, a self-described liberal Zionist who now calls Israel’s war in Gaza a “genocide” and stumped for the anti-Zionist Mamdani, takes aim at Goldman. The incumbent has been endorsed and received funding from the pro-Israel lobby AIPAC; he also refused to endorse Mamdani because of Mamdani’s stances on Israel.
Goldman has become one of the primary targets of progressives looking to replace moderate Democrats with candidates more aligned with their politics in the wake of Mamdani’s victory. Challengers are also emerging against the vocally pro-Israel Rep. Ritchie Torres, with his AIPAC donations being a point of emphasis of his opponents.
Lander did not name Goldman but referred to his AIPAC ties in the video, saying the “challenges we face” can’t be solved by “doing AIPAC’s bidding in a district that knows our safety, our freedom, our thriving is bound up together.” Two photos of Lander holding signs at Gaza war ceasefire rallies appeared on-screen — one in Hebrew, the other in English.
The 10th Congressional District covers Lower Manhattan, as well as parts of western and central Brooklyn, which Lander represented on the City Council. While Lower Manhattan was more split in the mayoral general election, most of the district’s Brooklyn neighborhoods voted overwhelmingly for Mamdani. The district also includes part of Borough Park, a neighborhood with a large Orthodox Jewish population that strongly supported the centrist mayoral candidate, Andrew Cuomo.
In the video, Lander alluded to Goldman’s refusal to endorse Mamdani, saying that if he beats Goldman, “Our mayor can have an ally in Washington instead of an adversary in his own backyard.”
Mamdani told the New York Times on Wednesday that Lander is a “true leader” who has “unwavering principles, deep knowledge and sincere empathy.”
Lander has been Mamdani’s most prominent local Jewish ally since the pair cross-endorsed each other before the Democratic primary.
Critics said Lander’s efforts, including bringing Mamdani to his synagogue and reinforcing his commitment to the safety of Jewish New Yorkers, merely “kosherized” antisemitism at a time when fierce reaction to the war in Gaza led to Jews feeling unsafe and isolated, and anti-Jewish attacks rose.
Following Mamdani’s general election victory, reports emerged that Lander, who’d been angling for a top position in the new administration, was being left out in the cold without a role. Rumors suggested that Lander might have Mamdani’s support if he pivoted to a congressional run against Goldman. But that support was complicated by the presence of Aviles — Mamdani’s fellow DSA member — who was entertaining a run herself.
All that was put to rest Wednesday, when Lander officially entered the race with the support of Mamdani — who went against the DSA’s endorsement of Aviles, to the chagrin of some of the DSA’s rank-and-file — and Aviles released a statement announcing that she would not be running.
“A split field runs too great a risk of allowing him another damaging term,” she wrote about Goldman, who won his first election in 2022 by two points against a crowded field that split votes between progressive candidates.
Before running for office, Goldman, a millionaire and Levi Strauss heir, drew praise from the left when he served as lead majority counsel on the first impeachment inquiry against Donald Trump in 2019. He has co-sponsored progressive legislation like the Medicare for All Act and the Green New Deal for Public Housing Act, as well as a recent bill that would protect immigrants’ right to appear in immigration court.
But progressives have soured on Goldman, who calls himself a “proud Zionist and steadfast supporter of Israel,” and is criticized for receiving funding from AIPAC — a group whose brand has become increasingly toxic in American politics.
Goldman also faced criticism after Donald Trump Jr. tweeted about a friendly interaction between the two in the Bahamas, following Trump’s Israel-Gaza peace deal.
“Thank you Congressman @danielsgoldman for your kind words today when you saw me, about the incredible job my father did delivering historic peace to the Middle East and bringing the hostages home,” the president’s son tweeted. “Safe travels back from the Bahamas.”
Speculation of a potential Lander challenge had been building since September, when a poll by Data for Progress surveyed voters in the 10th congressional district; in a two-man race between Goldman and Lander, the poll found that Lander would win 52-33.
Democratic strategist Trip Yang advised pumping the brakes in a November interview, pointing out that polls taken so far in advance of an election “don’t matter as much” and that incumbents bring an advantage.
In addition to big names like Mamdani, Sanders and Warren, local politicians have begun throwing their support behind Lander including Assemblymember Robert Carroll — who was an early endorser of Goldman in the 2022 election — and State Sen. Andrew Gounardes.
The post Brad Lander launches run for Congress against pro-Israel Jewish incumbent Dan Goldman appeared first on The Forward.
Uncategorized
‘America Last’: Report Reveals Suspicious Foreign Support Amplifying Nick Fuentes Online
Nick Fuentes during an interview in December 2025. Photo: Screenshot
Amid ongoing debates about the rise of antisemitic voices on the US political right, recent investigations into social media activity suggest the potential involvement of inauthentic amplification by anonymous actors in India, Pakistan, Nigeria, Malaysia, and Indonesia.
On Monday, the Network Contagion Research Institute (NCRI) released new research showing the techniques used by overseas operatives to promote the authoritarian ideologies of antisemitic podcaster Nick Fuentes, who claims he seeks to preserve the white, European identity and culture of the US.
Titled “America Last: How Fuentes’s Coordinated Raids and Foreign Fake-Speech Networks Inflate His Influence,” the 23-page report dissects how the 27-year-old influencer “consistently amasses far more retweets than any comparable figure, including Elon Musk, despite having a fraction (<1%) of the follower count.”
The report was co-drafted with the support of the Rutgers University Social Perception Lab. Previous research collaborations between NCRI and Rutgers have also explored how far-right influencers hijacked the religious phrase “Christ is King” to advance their ideology and how Tik-Tok content promotes the Chinese Communist Party’s international objectives.
The researchers reviewed Fuentes and compared him with other prominent accounts. They discovered that “within the critical first 30 minutes, Fuentes routinely outperformed accounts with 10-100× more followers.” The report explains that “in a sample of 20 recent posts, 61% of Fuentes’s first-30-minute retweets came from accounts that retweeted multiple of these 20 posts within that same ultra-short window – behavior highly suggestive of coordination or automation.”
The accounts are characterized as entirely anonymous and seemingly single-purpose for promoting Fuentes.
While Fuentes has grown most well-known for his endorsement of Adolf Hitler, Holocaust denial, and pre-Vatican II, Catholic-reactionary antisemitism, the report highlights the podcaster’s endorsements of terrorism and enthusiasm for sexual violence. He has stated that he seeks a 16-year-old wife, desiring an underage woman “when the milk is fresh.” This aligns with his support for the Taliban in Afghanistan, a nation which has now seen the return of child marriage. Fuentes also claims that rape within marriage is impossible, since he believes that a wife’s body belongs to her husband.
Fuentes also “praised Vladimir Putin for the invasion of Ukraine, expressed support for China taking Taiwan, and described the Taliban’s victory over US forces as a positive development.”
The researchers in their analysis seek not to explain Fuentes’s views but rather to “assess how synthetic engagement, real-world events, and media incentives converged to elevate a fringe figure into a central subject of national attention.”
Looking into Fuentes’s history and disclosures from former insiders within his organization support the suggestion of artificial engagement.
“Additional evidence shows that Fuentes has a prior history of coordinated digital manipulation. In 2022, two former associates described internal group chats where Fuentes directed interns and loyalists to carry out online tasks on his behalf, and a former technical aide alleged that viewer counts on his streaming platform were artificially inflated using a built-in multiplier,” the report states.
The researchers explain that “Fuentes did not deny the inflation itself. These documented practices demonstrate a willingness to orchestrate controlled teams and manipulate digital metrics — behavior entirely consistent with the coordinated amplification patterns observed on X.”
The report features images of “America First” Fuentes appearing on different foreign TV networks including the Iranian regime’s Press TV and Russia Today (RT). On the former he sided with Iran during an American attack in support of Israel, and on the latter, he claimed that support for Ukraine was based on “Russophobia.” He also reportedly stated that he would “fight on the side of China against America.”
Another picture shows Fuentes in 2022 at the America First Political Action Conference, where he stated in his introduction to US Rep. Marjorie Taylor Greene (R-GA): “And now they’re going on about Russia and Vladimir Putin, saying he’s Hitler – they say that’s not a good thing. Can we get a round of applause for Russia?”
The analysts describe how “Fuentes’s defense of authoritarian adversaries — Russia, Iran, China — is not a minor contradiction. It represents a coherent pattern in which his anti-American worldview aligns more closely with America’s enemies than with its interests. His self-proclaimed patriotism crumbles in the face of performative contrarianism, where any regime that resists liberal democracy becomes, in his eyes, preferable to the current United States.”
According to NCRI, the Russian and Iranian media’s approval of Fuentes “underscores the broader point: the figure elevated by algorithmic manipulation and mainstream media grooming as a voice of nationalist revival is, in reality, one of the most reliable public defenders of America’s geopolitical foes.”
