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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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Netanyahu is facing electoral catastrophe — and could place Israel in existential peril
For much of Prime Minister Benjamin Netanyahu’s current term, Israelis have been told that they are on the verge of a historic military triumph. Netanyahu has been promising “total victory” since early 2024.
Yet the public mood inside Israel has darkened rather than lifted. After nearly three years of war, none of our enemies have actually been vanquished.
The war with Iran may resume at any moment, and the Iranian regime shows no sign of collapse, or of acquiescence to Israeli-American terms. Iran’s proxies — Hezbollah in Lebanon, Hamas in Gaza, the Houthis in Yemen — all soldier on, certainly bruised but strangely unbowed.
And in Israel, reservists continue to be called up, and soldiers continue to die. Israel has absorbed devastating reputational damage, and the sense that the country has no positive political horizon has hardened into exhaustion.
As that exhaustion translates into polling that should terrify the prime minister, Israel faces an unprecedented internal danger: that Netanyahu will use a state of permanent emergency he has worked to enshrine to cancel upcoming elections altogether.
Over the weekend, the combined party of former prime ministers Naftali Bennett and Yair Lapid passed Netanyahu in many of the polls. Per one poll, the opposition together is now leading him by 71 to 49 seats — a 19-seat swing relative to the current Knesset. And because several small opposition-aligned parties are currently polling below the electoral threshold, the actual anti-government majority in a real election could be larger still.
The direction of travel is clear, the deficit in the polls for the right-religious bloc is huge, and the danger for Netanyahu is real. He faces a plausible future in which he not only loses power in the election that by law must be held by the end of October, but loses decisively.
That’s why many Israelis suspect the election may not occur.
In a recent Hebrew-language column, Haaretz writer Ravit Hecht wrote that when Netanyahu “ is vulnerable and lagging behind, he is at his most dangerous.”.
“Netanyahu will try to ignite an external front — preferably with Iran — in order to manufacture a state of emergency.,” Hecht added. “If he fails to maneuver Donald Trump into renewing the war with Iran, and if that leaves his hands tied in Lebanon or constrains his moves in Gaza, he will inflame the domestic front instead.”
Victory, or emergency
Netanyahu may see two possible lifelines.
The first: political redemption through the kind of overwhelming victory he’s been promising for years. If the Iranian regime were somehow destabilized or collapsed, Netanyahu could argue that history had vindicated him. Enough Israelis who currently view the wars as endless and inconclusive might reinterpret the sacrifices as the painful prelude to a transformative strategic success.
The trouble: years of promising such a victory, with no clear returns, make its likelihood at this late hour very dubious.
The second possibility is darker and more dangerous: capitalizing on a state of permanent emergency.
Israel adopted a siege mentality during the six weeks of war with Iran, weathering mass missile barrages, civilian deaths and profoundly disrupted routines. If those conditions re-emerged under a resumption of war, the government could attempt to argue that national elections are impossible during wartime.
Ministers in Netanyahu’s coalition have spent years preparing the ideological ground for precisely such a claim — and the confrontation it would spark with Israel’s democratic institutions.
Netanyahu’s allies have portrayed the Supreme Court as governed by an illegitimate elite conspiracy. They describe judges not as guardians of the constitutional order but as enemies of the popular will. The current chief justice, Yitzhak Amit, has faced relentless delegitimization campaigns. Senior ministers have openly suggested that court rulings need not be obeyed.
Any attempt to delay or suspend elections would almost certainly trigger intervention by the court. Israel lacks a formal written constitution, but it possesses a dense web of so-called Basic Laws, precedents, and institutional norms that collectively form its constitutional structure. If the government attempted to legislate an indefinite postponement of elections under emergency conditions, the Supreme Court would likely strike the move down.
At that point, Israel could face a constitutional crisis unprecedented in its history: a government claiming emergency authority against a judiciary insisting on democratic continuity.
The government’s position would be strong, because Israel’s institutions are deeply dependent on executive cooperation. If a determined government sought to sabotage the electoral process indirectly while claiming national necessity, the Central Electoral Commission would face immense practical obstacles. At the same time, the Supreme Court lacks any practical enforcement mechanisms
An uncomfortable bargain
None of this means Israeli democracy is doomed. Israeli institutions remain resilient, civil society remains energetic, and public resistance to authoritarian overreach would likely be massive. But it does mean that scenarios once dismissed as hysterical are now being discussed openly by serious observers.
There is, however, another path still faintly visible.
Increasingly, Israeli political circles are discussing the possibility of a negotiated Netanyahu exit from public life. Netanyahu has already sought ways to terminate or freeze his ongoing corruption trial. Under Israeli practice, a presidential pardon generally requires acknowledgment of wrongdoing and some expression of remorse.
If Netanyahu were willing to plead to a reduced offense such as breach of trust rather than the more severe bribery charges, President Isaac Herzog could potentially justify a pardon framed as an act of national reconciliation. Such an arrangement would go against Netanyahu’s pugnacious grain. But he may fear the humiliation of resounding defeat — and the end of any plausible excuses for delaying his trial — even more. It is even conceivable, although far from likely, that he would not choose to cause debilitating harm to Israel.
A bargain — Netanyahu steps back from politics in exchange for a pardon — would outrage many Israelis. Others would see it as a necessary escape hatch from national trauma. And Netanyahu himself would preserve a version of the story he has always wanted to tell: that of a historic statesman stepping aside after defending Israel through existential wars, not a defeated leader dragged from office in disgrace.
His supporters would accept the narrative. His opponents would accept the outcome. Israeli democracy, bruised and deeply damaged, would survive without crossing into outright institutional rupture.
It may be the least destructive option available. Democracies can survive flawed leaders. And Netanyahu, in his obsession with clinging to power, has made the need for this radical option existential.
The post Netanyahu is facing electoral catastrophe — and could place Israel in existential peril appeared first on The Forward.
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Texas Sex Therapist in Congressional Race Calls for Castrating, Incarcerating ‘American Zionists’
Maureen Galindo, a sex therapist running for US Congress in Texas as a Democrat. Photo: Screenshot
The Democratic Party has rushed to condemn one of their own — Maureen Galindo, a candidate for US Congress in Texas’s 35th district — following an Instagram post last weekend in which she threatened Americans who support Israel with castration and internment.
“When Maureen gets into Congress, she’ll write legislation so that all Zionism and support of Zionism is undoubtedly Anti-Semitic, since it’s Zionists harming the Semites,” a post appearing on Galindo’s campaign account read. “She’ll turn Karnes ICE [US Immigration and Customs Enforcement] Detention Center into a prison for American Zionists and former ICE officers for human trafficking. (It will also be a castration processing center for pedophiles which will probably be most of the Zionists).”
The post charged that Galindo’s Democratic primary opponent Johnny Garcia, the public information officer for Bexar County’s Sheriff Javier Salazar, “wants Jews and Mexicans in warehouses.” The campaign asserted that “the billionaire Zionists that control San Antonio and South Texas trafficking networks have coordinated a blitz campaign to propagate the conspiracy that anti-Zionist Maureen Galindo wants Jews in warehouses.”
The Instagram post added that “she would never blame ALL Jews for THE Jews (the Zionists) who have committed genocide on the indigenous Jews (the Semites) of the Middle East. Real Jews are VICTIMS of the Fake Jews (the Zionists).”
Galindo has also claimed that Jews control Hollywood and worship in a “synagogue of Satan,” perpetuating classic antisemitic ideas that have been promoted by both neo-Nazis and far-left extremists.
Democrats have started scrambling to ensure Galindo fails to advance to the general election. The Democratic primary runoff between Galindo, who finished first in the initial vote, and Garcia is scheduled for May 26.
US House Minority Leader Hakeem Jeffries (D-NY) and Democratic Congressional Campaign Committee chair Rep. Suzan DelBene (D-WA) released a statement blaming Republicans for spotlighting Galindo in an effort to damage Democrats politically.
“House Republican leadership must immediately cease propping up this antisemitic candidacy, pull spending in the race, and forcefully condemn these comments,” they said. “This vile language by her is disqualifying and has no place in American politics, and certainly not in the Democratic Party.”
According to Democrats, Republicans are the true backers of Galindo’s campaign, with almost the entirety of her funding coming from a mysterious group called Lead Left which emerged earlier this month. Researchers found metadata on the website which suggested alleged links to WinRed, a Republican fundraising platform.
On Wednesday, Reps. Josh Gottheimer (D-NJ) and Jared Moskowitz (D-FL) released a joint statement on X warning that “if for some reason, Maureen Galindo wins the congressional election in TX-35, as soon as she is sworn in, we will force a vote to expel her every single day we are here. Maureen’s insane, antisemitic views – including putting Americans in concentration camps – have no place in our party or country.”
Texas Democratic Senate nominee James Talarico has announced that he will refuse to campaign with Galindo.
“This antisemitic rhetoric has no place in our politics,” he told the Jewish Telegraphic Agency. “We need leadership in both parties willing to stand up and call out hate wherever it rears its ugly head.”
Rep. Alexandria Ocasio-Cortez (D-NY), called Galindo’s statements “absolutely disgusting.”
“This bigoted garbage and antisemitism should be nowhere near our politics,” she posted on X. “If you’re in TX-35, vote for @johnnygarciatx. And the donors behind the Republican super PAC funding her should be exposed.”
Galindo defended herself in a text exchange with the Texas Tribune, claiming that reports of her Instagram post were “miswording my proposal to sound anti-Jew,” adding, “All politicians who have taken Israeli money should be tried for treason for aiding a foreign national with materials to harm Americans.”
In response to a question about how she felt about Democrats opposing her, she the candidate said that she did not care “what any Zionist-owned politician thinks. They’re exposing themselves as Zionists which will backfire on them.”
Galindo operates a business she has christened Exulted Sex Therapy, which offers to “increase safety, increase pleasure” at rates of $200 hourly for individuals or $250 for couples. She states on her site that “with my judgement-free [sic] and systemic approach to sex and wellness, you’ll learn to navigate various facets of your sexuality: anatomy & physiology, thoughts & emotions, and heart & spirit. Through this integration, you’ll discover the keys that unlock your most authentic pleasures.”
Galindo also encourages her potential clients to “inquire about including an astrology report.” She previously operated Cosmic Kinks Tarot in Bexar County, where she offered “kinky birth chart readings” and “live Tarot therapy” with her goal of empowering individuals “through the exploration of their sexuality, spirituality, and the stars,” according to a report from the Daily Mail.
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Trump Says Negotiations With Iran in Final Stages, Warns of Attacks if Deal Fails
A man holds a flag with a picture of late leader of the Islamic Revolution Ayatollah Ruhollah Khomeini, late Supreme Leader of Iran Ayatollah Ali Khamenei, and Iran’s new Supreme Leader Mojtaba Khamenei, during a rally in Tehran, Iran, April 29, 2026. Photo: Majid Asgaripour/WANA (West Asia News Agency) via REUTERS
US President Donald Trump said on Wednesday that negotiations with Iran were “in the final stages,” while warning of further attacks unless Tehran agrees to a peace deal.
Six weeks since Trump paused Operation Epic Fury for a ceasefire, talks to end the war have shown little progress. Trump said this week he came close to ordering more attacks but held off to allow time for negotiations.
“We’re in the final stages of Iran. We’ll see what happens. Either have a deal or we’re going to do some things that are a little bit nasty, but hopefully that won’t happen,” he told reporters.
“Ideally I’d like to see few people killed, as opposed to a lot. We can do it either way.”
Speaking later at the US Coast Guard Academy, Trump reprised his either/or rhetoric – “We may have to hit them very hard … but maybe not” – and reiterated his determination not to allow Iran to acquire a nuclear weapon.
Tehran, for its part, accused Trump of plotting to restart the war, and threatened to retaliate for any strikes with attacks beyond the Middle East.
“If aggression against Iran is repeated, the promised regional war will extend beyond the region this time,” the Revolutionary Guards said in a statement.
Parliament Speaker Mohammad Baqer Qalibaf, Iran‘s top peace negotiator, said in an audio message on social media that “obvious and hidden moves by the enemy” showed the Americans were preparing new attacks.
‘SUSPICION OVER AMERICA’S PERFORMANCE’
Foreign ministry spokesman Esmaeil Baghaei later said the US had to end its “piracy” against Iranian ships – a reference to the US blockade of Iranian ports.
“Despite the negative record of the other side over the past year and a half, Iran is pursuing the path of negotiations with seriousness and good faith, but it has strong and reasonable suspicion over America’s performance,” Baghaei said.
In the latest diplomatic push, the interior minister of Pakistan – which hosted the only round of peace talks so far and has since been the conduit for messages between the sides – was in Tehran on Wednesday.
Baghaei said Washington and Tehran continued to exchange messages through the Pakistani minister’s mediation.
Iran submitted a new offer to the United States this week. Tehran’s descriptions suggest it largely repeats terms previously rejected by Trump, including demands for control of the Strait of Hormuz, compensation for war damage, lifting of sanctions, release of frozen assets, and the withdrawal of US troops from the area.
Trump has said he called off attacks this week at the last minute in response to requests from several of Iran‘s Gulf neighbors. On Tuesday he said he had been an hour away from ordering strikes.
CHINESE TANKERS CROSS STRAIT
Iran has largely shut the Strait of Hormuz to all ships apart from its own since the US-Israeli campaign began in February, causing a massive disruption to global energy supplies. The US responded last month with its own blockade of Iran‘s ports.
Iran says it aims to reopen the strait to friendly countries that abide by its terms. That could potentially include fees for access, which Washington says would be unacceptable.
Baghaei said late on Wednesday that Iran was ready to establish with Oman a mechanism to ensure sustainable security in the Strait of Hormuz.
Two giant Chinese tankers laden with a total of around 4 million barrels of oil exited the strait on Wednesday. Iran had announced last week, while Trump was in Beijing for a summit, that it had agreed to ease rules for Chinese ships.
South Korea’s foreign minister said on Wednesday a Korean tanker was crossing the strait in cooperation with Iran.
Shipping monitor Lloyd’s List said at least 54 ships had transited the strait last week, about double the previous week. Iran said 26 ships had crossed in the past 24 hours, still only a fraction of the 140 per day before the war.
PRESSURE TO END WAR
Trump is under pressure to end the war, with soaring energy prices hurting his Republican Party ahead of congressional elections in November. Since the ceasefire, his public comments have veered from threats to restart bombing and claims that a deal is close.
The fluctuating US stance has sent oil prices swinging. Benchmark one-month Brent crude futures dropped to $105.76 per barrel late on Wednesday, down 4.95% on the day on revived hopes of a deal.
“Investors are keen to gauge whether Washington and Tehran can actually find common ground and reach a peace agreement, with the US stance shifting daily,” said Toshitaka Tazawa, an analyst at Fujitomi Securities.
The US-Israeli bombing devastated Iran’s military capabilities, including its defense industrial base, before it was suspended in a ceasefire in early April.
Trump and Israeli Prime Minister Benjamin Netanyahu said when they launched the war that their aims were to curb Iran‘s support for regional militias, dismantle its nuclear program, destroy its missile capabilities, and make it easier for Iranians to topple their rulers.
But Iran has so far retained its stockpile of near-weapons-grade enriched uranium, and its ability to threaten neighbors with missiles, drones, and proxy militias, though toa lesser degree. Its clerical rulers, who put down a mass uprising at the start of the year, have faced no sign of organized opposition since the war began.