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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Israel Continues to Kill Key Iranian Officials as Netanyahu Says Iran Can No Longer Build Missiles, Enrich Uranium
Israeli Prime Minister Benjamin Netanyahu speaks during a press conference, amid the US-Israel conflict with Iran, in Jerusalem, March 19, 2026. Photo: REUTERS/Ronen Zvulun/Pool
Israel continued its efforts to kill key Iranian officials and destabilize the regime on Friday, one day after Israeli Prime Minister Benjamin Netanyahu praised what he described as the military’s unprecedented achievements three weeks into the war.
The Israeli military said on Friday it killed Islamic Revolutionary Guard Corps (IRGC) spokesperson Ali Mohammad Naini in an overnight airstrike against regime targets across the Iranian capital of Tehran.
“Naini disseminated the regime’s terrorist propaganda to its proxies across the Middle East,” the military said, describing him as a central figure in messaging tied to attacks against Israel.
Kasra Aarabi, director of IRGC research at United Against Nuclear Iran, described Naini’s death as “a significant blow to the regime’s psychological warfare and propaganda operations — an increasingly central pillar of the IRGC’s current war strategy.”
Iranian state media had reported his death earlier in the day.
The Israeli military also announced on Friday that, two days ago, it killed a key, senior commander in Iran’s intelligence ministry, Mahdi Rostami Shamastan, in an airstrike in Tehran following a joint operation involving Israel’s Military Intelligence, Mossad, and Shin Bet.
The Israel Defense Forces (IDF) also said on Friday that it killed the Basij militia’s intelligence chief, Esmail Ahmadi, in a strike in central Tehran.
ELIMINATED: Esmail Ahmadi, Head of the Intelligence Division of the Basij Force, as well as several other senior commanders in a strike on the senior leadership of the Basij Force in the heart of Tehran.
Ahmadi played a central role in advancing and executing terror attacks… pic.twitter.com/M9mwVmlvH7
— Israel Defense Forces (@IDF) March 20, 2026
The Iranian regime uses the Basij paramilitary force, which is affiliated with the IRGC, to violently suppress protests and crush political opposition across the country.
“Ahmadi played a central role in advancing and executing terror attacks carried out by Basij Forces,” the IDF posted on social media. “He was also responsible for enforcing public order and the regime’s values on behalf of the IRGC and leading major suppression operations during the recent internal protests in Iran.”
Ahmadi was killed earlier this week in the strikes that targeted and successfully eliminated other senior Basij militia members, including top commander Gholam Reza Soleimani and his deputy, Seyyed Karishi.
The IDF’s announcements came after Netanyahu on Thursday vowed the campaign against Iran will continue “as long as necessary” until all objectives are met.
Speaking at a press conference, Netanyahu reiterated the war’s three main objectives, emphasizing the dismantling of Iran’s nuclear program, the destruction of its ballistic missile capabilities, and the creation of conditions for the Iranian people to determine their own future.
“Today, after 20 days [of conflict], I can tell you: Iran does not have the ability to enrich uranium … and it does not have the ability to produce ballistic missiles,” the Israeli leader said. “Not only did we destroy the existing missiles [and nuclear components], but we seriously damaged the industries that make it possible to produce them.”
He also stressed that Israel is operating on all fronts — by air, on land, underground, and across the Caspian Sea — where, this week, Israeli forces launched their first attack on Iranian Navy targets since the outbreak of the war.
“A revolution cannot be made from the air; there are also ground-based options,” Netanyahu said.
“We have eliminated the political and military top command, the [Islamic Revolutionary Guard Corps] and the Basij,” he continued.
On Tuesday night, the IDF killed Iranian Intelligence Minister Ismail Khatib in Tehran during a precision airstrike carried out with a narrow window of real-time intelligence.
Appointed in 2021, Khatib led Iran’s Ministry of Intelligence, a central pillar of the regime’s repression apparatus, overseeing espionage, covert operations, and intelligence activities targeting both domestic dissent and foreign adversaries, including Israeli and US targets.
He also played a central role during the regime’s brutal crackdown on internal opposition, including the latest nationwide anti-government protests, which security forces violently crushed, with thousands of demonstrators tortured and killed.
Khatib’s assassination was part of an ongoing wave of targeted killings of senior Iranian officials in recent days, further weakening the regime’s leadership and operational networks.
During Thursday’s press conference, Netanyahu praised Israel’s recent military and strategic successes, presenting them as a defining moment for the country’s strength and influence in the region.
“I promised that we would change the Middle East — and we have changed it beyond recognition. The State of Israel is stronger than ever and Iran is weaker than ever,” he said.
“We have turned Israel into a regional power, and some would say … into a global power,” he continued. “The relationship between me and my friend [US President Donald Trump] is unprecedented, and together we are leading the fight of the free world against the forces of evil.”
Earlier this week, the Israeli Air Force also killed Ali Larijani, secretary of Iran’s National Security Council, in what was the most significant assassination since the killing of former Supreme Leader Ayatollah Ali Khamenei at the start of the campaign on Feb. 28. Larijani was widely believed to be running the country following Khamenei’s death.
With the military campaign escalating, Israeli forces have now been authorized to carry out targeted assassinations of senior Iranian officials without requiring approval from higher command.
Netanyahu also said he had instructed intelligence officers to “act so that the Revolutionary Guards’ killers know we will hunt them down in the cities as well.”
“It’s too early to say whether the Iranian people will take advantage of the conditions we are creating to take to the streets,” the Israeli leader said. “I hope so — but it will depend only on them.”
“I see this war ending much faster than people think,” he continued. The Islamist regime’s collapse “will not happen in one day, but we can already see the cracks.”
According to a recent intelligence assessment, the Iranian regime shows no signs of surrender and remains far from collapse, and Israeli officials have been warned that the war could continue for weeks, the Israeli news outlet N12 reported.
Even though there have been demonstrations in Iran in recent days, this latest assessment shows that they have been limited to a few locations with relatively small numbers of participants, and that the regime’s brutal repression continues to instill fear.
However, a senior Israeli source also told the outlet that the regime is in a state of “complete chaos,” with Jerusalem seeing increasing signs of a breakdown in the regime’s systems in Tehran.
“There is no one there at the moment who is taking the orders, and the government vacuum is deepening,” the official said, adding that Israel is “working to create a breaking point” for the regime.
“The goal is for the Iranian public to understand for itself, through the reality on the ground, that this regime has reached a ‘game over.’ We want to create the conditions in which the Iranian people feel they have an opportunity to take their fate into their own hands and take to the streets,” the source reportedly said.
Israel’s campaign is increasingly focused on dismantling Iran’s internal repression systems, aiming to create a leadership vacuum and logistical breakdown that could hinder the regime’s ability to respond if mass protests erupt again.
Israeli forces have carried out targeted strikes on senior Basij and IRGC officers, destroyed infrastructure used to suppress protests, and launched cyber operations to disrupt internal security communications and coordination, crippling the regime’s ability to redeploy its forces effectively.
So far, Israel says it has dropped some 10,000 munitions on targets linked to the IRGC, Basij, and other internal security forces, delivering a devastating blow to the regime’s security apparatus.
Late Tuesday night into Wednesday morning alone, around 300 Basij commanders and field officials were killed in a wave of strikes on key command and operational centers, according to Iran International.
During Thursday’s press conference, Netanyahu expressed pride in the Israeli people for their steadfast stand, praising their resilience and unity in the face of ongoing conflict.
“I know how difficult it is to stay in the security rooms and showers, and I understand the challenges with studies, businesses, and reservist duties. Your patience gives us the strength to keep fighting until we achieve the campaign’s objectives,” he said.
“Continue to stand tall, continue to stand with us, and with God’s help, together, we will stand and together we will win.”
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Israel Ranks 8th in World Happiness Report as ‘Extraordinary’ Resilience Masks War Toll
An Israeli flag waves as Israeli Air Force planes fly in formation over the Mediterranean Sea during an aerial show on Israel’s 74th Independence Day on May 5, 2022. Photo: Reuters/Amir Cohen
Israel held on to its spot in the world’s 10 happiest countries, placing eighth in the World Happiness Report published Thursday, even as the country continues to grapple with war, instability, and trauma.
A key takeaway from this year’s data is the performance of younger Israelis. Those under 25 stand out not just domestically but globally, placing third worldwide and emerging as the most content group in the country. That contrasts sharply with peer countries, where younger cohorts are faring far worse. In the US, for example, they sit at 60th.
Across Israel’s population more broadly, other age groups also post strong results, averaging around 11th place.
In the overall country rankings, Finland secured the top spot once again, marking nine consecutive years in first place. The US ranked 23rd, while the UK and France came in at 29th and 35th, respectively.
The UN-backed World Happiness Report tracks how people rate their lives overall, not how they feel in a given moment, so extreme turmoil such as war may not be accurately reflected. Its scores draw on a three-year average and factors such as income, health, social support, and generosity, which can mute the immediate effect of shocks such as war.
The report’s emotional data is less reassuring. Measures of worry, sadness, and anger show Israel climbing from 119th before the war to 39th, while trust in public institutions has kept weakening. On perceived corruption, Israel now ranks 107th.
One of Israel’s leading demographers, Sergio DellaPergola of the Hebrew University in Jerusalem, also noted the findings should be read with some caution because they reflect an average from 2023 through 2025, rather than a snapshot of current conditions. Still, he said, that period itself was marked by “war, disturbances, and great sorrow,” making Israel’s high ranking “quite extraordinary.”
“We see many countries in the West much more developed economically than Israel with much lower rates of optimism,” he told The Algemeiner. “The explanation must come not so much from the contingencies of the situation, but from deeper social forces that exist in Israeli society.”
DellaPergola pointed to what he described as a deeply rooted culture of solidarity. “The feeling of togetherness is what keeps morale high,” he said. “We are all on the same boat. We have first of all to survive, but also we have to win.”
He described how that dynamic plays out in daily life under fire. “You rush to the shelter, and the atmosphere is paradoxically happy,” he said. “People circulate jokes, encouragement, funny comments.” In his own building, he added, “there is a sense of mutual help, like an extended family.”
“This is one of the secrets of the extraordinary resilience of the Israelis under these deplorable and very sad circumstances,” DellaPergola said.
That cohesion, he said, is reinforced by demographic patterns that distinguish Israel from much of the West. “The nuclear family has kept a role which has been lost quite completely in Western Europe,” he said. “There is still a belief that there is a future for your children.”
Even within Israel’s relatively strong showing, DellaPergola noted important internal differences. “Paradoxically, perhaps the most optimistic are also the most religious,” he said, pointing to surveys showing a clear link between religiosity and optimism despite lower average income levels. “Among the younger, the proportion of religious [people] is higher, and so the level of optimism increases.”
“Whatever it is,” he added, “Israel remains, even under pressure, a very exceptional case.”
Anat Fanti, a happiness policy researcher at Bar-Ilan University, said the results should not be read as evidence that the war has had limited impact.
“Israel’s result in this year’s World Happiness Report does not erase the psychological and social cost of the war,” she said. “On the contrary, it highlights the gap between the resilience of Israeli society and the difficult emotional reality of daily life.”
“The fact that Israel is still ranked 8th in the world, and that young Israelis in particular are ranked 3rd, points to the strengths of Israel’s population in comparison to other countries,” she added. “At the same time, the rise in worry, sadness, and anger, together with the erosion of public trust, makes clear that resilience is not immunity.”
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Algemeiner Unveils 12th Annual ‘J100’ List at Gala Featuring Javier Milei, David Draiman
Argentine President Javier Milei speaks at the 12th annual Algemeiner J100 Gala on March 9, 2026, in New York City.
The Algemeiner on Monday, March 9, unveiled its 12th annual “J100” list at a gala in New York City, honoring a diverse group of individuals who have positively influenced Jewish life in 2025.
Opening the evening, Algemeiner chairman Simon Jacobson framed the event as both a celebration and a response to a moment of profound upheaval.
“We are living in historic times, and this is a historic evening,” Jacobson said. “As we speak, battles are raging in the Middle East, impacting our dear brothers and sisters in the Holy Land and good and innocent people all over the world. We are here to declare that there is no challenge that is too great, and we have a response: The Algemeiner Journal was founded over 50 years ago. Its mission is quite simple: that in an age of misinformation, propaganda travels faster than facts. Where the war is being fought on the landscape of ideas, of narratives, The Algemeiner is an unwavering and courageous voice of truth and integrity in journalism.”
Jacobson’s remarks set the tone for an evening centered on moral clarity, Jewish resilience, and the defense of truth at a time of rising global antisemitism and continued efforts to isolate and demonize Israel in the public square.
He also emphasized that Argentine President Javier Milei is a leader for these times, a theme that featured prominently throughout the gala.
Milei addressed the gala after accepting the Warrior for Truth award, which recognized him for being an ardent supporter of the Jewish community and the State of Israel.
His wide-ranging speech drew on biblical wisdom, economic theory, and moral clarity, while focusing on the idea that morality in statecraft is not weakness, but courage.
“Morality as state policy is, above all, courage,” Milei said. “It is doing good, even when it seems costly, even when it seems to cost friendships or relationships … morality as state policy means facing the uncertainty of the future with courage, without sacrificing the core of our identity which is our values.”
Focusing on the intersection of religiously grounded morality and geopolitics, Milei argued that moral clarity in public life need not come at the expense of strength. Rather, he suggested, it is precisely such clarity that allows nations to defend themselves and their principles in moments of uncertainty and danger.
He went on to warn that the West’s foundational values are under threat, casting the defense of Israel, Argentina, and the United States as part of a broader struggle to preserve a shared civilizational inheritance.
“Today, our moral sense tells us something with absolute certainty: The West is in danger,” Milei said. “The values that made this era of prosperity and common freedom possible are being eroded from the ground up. Today our morals give us a mandate. We must fight to defend our legacy, which is our societies … from those who want to take it away from us, from those who want to make us believe that … we are evil.”
“We cannot fail in this mandate,” he added. “We cannot fail in Argentina, nor in Israel, nor less in the United States which is the last great guardian of our civilizational legacy.”
Also honored at the gala was David Draiman, the heavy metal singer who has become one of Israel’s most outspoken supporters in the music industry. Over the past year, Draiman has used his massive public platform to amplify pro-Israel messages relentlessly, emerging as a prominent voice against antisemitism and against efforts to silence public support for the Jewish state.
Draiman struck a defiant but reassuring tone in his remarks, addressing the gap between the hostility amplified online and the reality on the ground.
“I’m here to tell you that despite all of the bark that you hear online, and there is a lot of it, the loudest voices are the most extreme voices, and they echo incessantly in their own echo chambers,” he said. “But the beautiful reality of it is that the bark is nowhere near what the bite actually is.”
His remarks resonated strongly with attendees and underscored one of the evening’s broader messages: that while anti-Israel incitement and antisemitism have become impossible to ignore, Jewish pride, solidarity, and moral confidence remain more powerful than the noise surrounding them.
The annual J100 list recognizes individuals from across politics, culture, business, media, and public life who have had a positive impact on the Jewish people and the State of Israel. Over the years, the list and gala have become signature expressions of The Algemeiner‘s mission to spotlight moral leadership and Jewish achievement in the international arena.
Past Algemeiner gala honorees and participants have included prominent political leaders, writers, entertainers, and advocates from around the world. Founded in 1972, The Algemeiner is a New York-based news organization covering Israel, the Jewish world, and the Middle East.