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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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J Street says Israel should fund its own defense
J Street, the progressive pro-Israel, pro-peace political advocacy, is shifting its stance on defensive U.S. military aid to Israel as a growing number of Democrats, including some of the congressional candidates it endorsed this year, call for ending such assistance.
Jeremy Ben-Ami, the organization’s longtime president, said in a lengthy post on Monday that the organization is now advocating for phasing out direct financial support for arms sales to Israel when the current $38 billion 10-year memorandum of understanding between the two countries expires in 2028. He called it “a fundamental reassessment of the U.S.-Israel security relationship,” citing “the war in Gaza, rising extremist Jewish terror in the West Bank and the US-Israel war with Iran.”
Also stressing that “the US-Israel security relationship remains a central pillar of American policy in the Middle East,” Ben-Ami added that joint research and technological investment “should continue” and that the U.S. should continue to sell short-range air and ballistic missile defense capabilities to Israel. However, “all future Research and Development agreements with Israel must include genuine cost-sharing and aim to produce defense items that both countries plan to field.”
Ben-Ami’s post includes this statement, in boldface: “The goal of this reassessment is to advance the broader American interest of a more stable and prosperous Middle East that includes both Israelis and Palestinians living in security and freedom.”
U.S. funding for Israel’s Iron Dome first started under the Obama administration in 2011. J Street’s acceptance of the position for candidates appears aimed at navigating divisions among congressional Democrats as Democratic Party voter views swing against Israel and influential progressive figures in the congressional delegation, most conspicuously Rep. Alexandria Ocasio-Cortez of New York, who previously backed missile-defense funding, and Rep. Ro Khanna of California, join calls to end all military aid to Israel.
Other members and candidates in the party still back Iron Dome funding from the U.S. seek to condition offensive weapons sales on Israel’s compliance with human rights and international law.
Brad Lander, a Jewish challenger to Rep. Dan Goldman, said last week he would oppose any additional U.S. aid to Israel, arguing the country is in violation of human rights and international law.
Last week, Brad Lander, a Jewish Democrat running for Congress who has described himself as a liberal Zionist, on Friday joined the calls for an end to U.S. aid to Israel, while adding that “Israel should have access to purchase it with their own funds.” Lander, who has been “primary approved” to challenge Rep. Dan Goldman of New York — who is the official J Street pick in the race — told the Forward he did not coordinate his announcement with the group’s, which came after his.
Democrats are already taking legislative action. The Senate is expected to vote on Wednesday on two measures — filed by Sen. Bernie Sanders, the Jewish Vermont Independent and longtime critic of U.S. aid to Israel — to restrict at least $660 million in weapons sales to Israel. A record 27 Senate Democrats — a majority of the caucus — supported a similar pair of resolutions to block weapons transfers. J Streets urged members to vote in favor. In the House, the Block the Bombs Act, which would restrict certain offensive arms sales to Israel, currently has 60 sponsors.
J Street’s red line
Ben-Ami maintained that J Street’s updated stance to end grants, known as the Foreign Military Financing (FMF) program, aligns with calls by Israeli Prime Minister Benjamin Netanyahu and Sen. Lindsey Graham, a Republican from South Carolina, to gradually “taper off” U.S. military aid to Israel over the next decade until it reaches zero. “This reform would normalize the relationship and place Israel in the same category as other capable allies that purchase U.S. defense equipment without subsidy,” Ben-Ami said.
Ilan Goldenberg, J Street’s senior vice president and chief policy officer and previously an aide to former Presidents Barack Obama and Joe Biden, said the organization will still support the sale of Iron Dome components and other missile defense systems as long as it’s consistent with U.S. law and aligns with U.S. policy objectives and interests.
The strategy reflects a broader shift in politics, where Israel policy and Palestinian rights have become a litmus test for progressive candidates. Recent polls showed the tensions within the Democratic Party, which loomed large in the 2024 presidential election in the wake of the Gaza war — and now opposition to the war in Iran — are likely to shape the midterm elections.
J Street PAC is backing 133 House and Senate incumbents as well as Democratic challengers running against Republican incumbents. The group has also approved several candidates competing in open Democratic primaries, allowing its donor network to support their campaigns
Speaking with the Forward during J Street’s annual conference in Washington, D.C. last month, Ben-Ami outlined the organization’s red lines for endorsements. “If you’re in favor of a complete arms embargo against Israel, and you don’t recognize that Israel should be the national homeland of the Jewish people, you won’t come anywhere near our list,” Ben-Ami said.
A recent poll commissioned by the organization found that 70% of American Jews support placing some conditions on military assistance, including 26% who favor halting aid altogether.
The departure from the long-standing bipartisan consensus backing unconditional military support for Israel has drawn criticism from some Israel supporters.
Joel Rubin, a national security expert and a former Obama administration official who was the founding political and government affairs director at J Street in 2008, called it a “major shift” that “undermines” pro-Israel organizational support for the U.S.-Israel security assistance relationship and also “puts more pressure” on Democrats to oppose aid to Israel. “J Street is playing with fire regarding the US.-Israel relationship,” he said. “It’s much easier to tear down a relationship than it is to build one up.”
The post J Street says Israel should fund its own defense appeared first on The Forward.
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Deni Avdija might not win Most Improved Player. But he can achieve something greater.
In any other year Deni Avdija, the NBA’s reigning Israeli superstar and its most talented Jewish player in at least half a century, might be a shoo-in for the league’s Most Improved Player award. The 6-foot-8 forward inflated his scoring average from 16.9 to 24.2 — good for 14th in the NBA — as he made his first All-Star team and guided the Portland Trail Blazers to their first winning season in five years.
But in spite of his team’s social media campaigning, this year’s award seems most likely headed to the Atlanta Hawks’ Nickeil Alexander-Walker, whose 20 points-per-game more than doubled last year’s average. Sportsbooks made Alexander-Walker an overwhelming favorite to win, and while I would debate the merits — Avdija also raised his assist numbers, had a bigger role on his team and made a more difficult leap — I can’t really argue the odds.
Anyway, with the regular season over, Deni is onto more important things — starting Tuesday night, when his Blazers take on the Phoenix Suns in the biggest game of his career to date. The winner of Tuesday’s Play-In (10 p.m. ET on Amazon Prime) advances to the one place Avdija’s never been in his six seasons: the NBA Playoffs.
At stake is more than just Avdija’s drought of 425 games without a playoff appearance — the fifth longest streak of any active player. It’s also the 10 years Israeli fans watched Avdija’s Jewish countryman Omri Casspi play without seeing him in the postseason. Casspi’s 588 games with seven different teams are the fourth-most without playing in the playoffs in NBA history (and the most of any player born after 1950). An ignominious record, indeed.
As Jewish Telegraphic Agency has noted, Israeli-born journeyman TJ Leaf, who is not Jewish, made the playoffs as recently as 2021. And others have pointed out that Casspi’s team made the playoffs in 2014, but he did not play. But Avdija himself seems to regard this as a possible breakthrough.
“First taste of the playoffs — I think ever for an Israeli player,” he said — last year, before the Blazers barely missed the Play-In.
If the Blazers do end the Jewish Israeli playoff curse, it will be thanks to Avdija, who’s answered every call for the franchise this season. In two critical late-season games against the Los Angeles Clippers — their rival for the 8th playoff seed — Avdija led all players in scoring both times, including 35 points April 10 as Portland grabbed hold of the 8-seed.
Avdija’s work will be difficult against Phoenix, which in Dillon Brooks employs one of the stingiest wing defenders in the Association. Avdija was one of the best in the league at drawing fouls — he was third in the NBA in free throw attempts — and the game may depend on how closely the referees officiate contact. As for prior experience, Avdija only played one full game against the Suns this year, scoring 19 points in a 17-point loss; Portland split the other two matchups.
Because they secured the 8-seed, the Blazers will have a second chance at making the playoffs even if they lose. The winner of Wednesday night’s Clippers-Golden State Warriors matchup will face the loser of Blazers-Suns. Two chances to win one, and make (Jewish) Israeli hoops history.
The post Deni Avdija might not win Most Improved Player. But he can achieve something greater. appeared first on The Forward.
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German Court Drops Antisemitic Motive in Attack on Jewish Student, Sparking Outcry Over Reduced Sentence
A protester wrapped in an Israeli flag at a rally against antisemitism at the Brandenburg Gate in Berlin. Photo: Reuters/Lisi Niesner
More than two years after the brutal attack on Jewish student Lahav Shapira, a German court has acquitted the perpetrator of antisemitic-motivated charges and handed down a reduced sentence, in what appears to be yet another case of the justice system in Europe dismissing antisemitism as a driving factor in violent crime.
On Monday, the Berlin Regional Court sentenced Shapira’s 25-year-old classmate to two and a half years in prison for aggravated assault, delivering a lighter punishment than the one handed down during the initial ruling last year.
However, the court found no antisemitic motive behind the attack, overturning the previous ruling that had concluded otherwise, a decision that has prompted outrage and renewed criticism over how such cases are interpreted and prosecuted.
The court found there was not enough evidence to establish that the accused had expressed antisemitic views prior to the attack, and that investigators’ discovery of anti-Israel material and a pro-Palestinian map in his apartment could not be definitively tied to him or any of his family members.
Shapira strongly condemned the verdict, describing it as a reversal of perpetrator and victim, and expressed hope that the public prosecutor’s office would appeal so the case could be reconsidered “by competent people.”
“What other motive could there have been?” 33-year-old student Shapira said when leaving the courtroom. “I’m annoyed; it’s sad.”
The attack took place in February 2024, when Shapira was out with his girlfriend and was recognized by a fellow student of Arab descent who confronted him over posters he and other students had placed around the university regarding Israeli hostages taken during the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
As the argument escalated, Shapira was knocked to the ground with punches and kicked in the face, suffering a complex midface fracture and a brain hemorrhage.
During the first trial, the public prosecutor’s office argued that “Shapira was attacked because he is Jewish and stood up against antisemitism.”
Even though the accused admitted to the assault in both trials, he consistently denied that it was motivated by antisemitism.
Shapira has also tried unsuccessfully to force the Free University of Berlin (FU) to offer stronger protection against antisemitic discrimination. However, the Berlin Administrative Court rejected his lawsuit against the university as inadmissible.
This latest case is by no means the first in Europe to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
Like most countries across Europe and the broader Western world, Germany has seen a shocking rise in antisemitic incidents over the last two years, in the wake of the Oct. 7 atrocities.
According to newly released figures, the number of antisemitic offenses in the country reached a record high in 2025, totaling 2,267 incidents, including violence, incitement, property damage, and propaganda offenses.
By comparison, officially recorded antisemitic crimes were significantly lower at 1,825 in 2024, 900 in 2023, and fewer than 500 in 2022, prior to the Oct. 7 atrocities.
Officials warn that the real number of antisemitic crimes is likely much higher, as many incidents go unreported.
In one of the latest incidents, unknown perpetrators defaced a home over the weekend in Berlin’s Prenzlauer Berg district with a swastika and the slogan “Kill all Jews,” prompting an investigation by the State Security Service.
Last week, an Israeli restaurant in the German city of Munich was attacked when assailants smashed multiple windows and threw pyrotechnic devices inside in what authorities suspected was an antisemitic assault.