Uncategorized
How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
Uncategorized
Congressional Hopeful Michael Blake Seeks to Erase AIPAC Support, Misleads on Past Trips to Israel
Former New York State Assemblyman Michael Blake is running for US Congress in the Democratic primary in New York’s 15th Congressional District. Photo: Screenshot
Michael Blake, a progressive Democrat running for US Congress in New York City, appeared to have recently made misleading statements about the nature of his previous trips to Israel and relationship with AIPAC, the country’s foremost pro-Israel lobbying group.
In Instagram comments, Blake characterized one of his visits to Israel as being done in his capacity as a reverend. Blake visited Israel in 2014 with the Jewish Community Relations Council (JCRC) and in 2017 with the AIPAC-affiliated American Israel Education Foundation.
“I attended a trip and spoke at previous events about my faith as an ordained reverend and about the Black & Jewish relationship but haven’t been involved in years,” he posted when asked to clarify his ties to AIPAC, which seeks to foster bipartisan support for the US-Israel alliance.
Blake, a former New York state assemblyman, is running an insurgent left-wing campaign to unseat incumbent US Democratic Rep. Ritchie Torres, a staunch supporter of Israel, in the state’s 15th congressional district.
Regarding previous support from AIPAC, Blake said, “Donations would have been minimal in the past.”
Social media screenshot
However, Blake’s social media comments contradict previous documentation about the nature of his trip to Israel and relationship with AIPAC. Although Blake asserted that he visited Israel with an AIPAC-linked group as a reverend, reports indicate that he attended AIPAC events through 2019 and only became ordained as a reverend following his 2020 Democratic primary defeat to Torres.
“The Bronx Democrat then gave up his Assembly seat to fall to Ritchie Torres in a 2020 congressional race. Since then, he’s run his public affairs firm, backed Maya Wiley’s 2021 run for mayor, and got ordained as a reverend,” Politico reported in 2024 in an article on Blake considering a bid at the time for New York City mayor.
Contrary to Blake’s assertions that he only participated with AIPAC as a reverend, the politician participated in multiple AIPAC events, including its annual policy conference in 2017 while serving as vice chairman of the Democratic National Committee (DNC). Skeptics have suggested that Blake invoked religion to minimize progressive blowback over his connections to AIPAC.
Last year, the New York Post first reported that Blake deleted several past social media posts touting his attendance at AIPAC events.
Since announcing his campaign to unseat Torres, Blake has lurched farther left on the Israeli-Palestinian conflict in an apparent attempt to court progressive voters. Blake has issued blistering statements condemning Israel of committing a so-called “genocide” in Gaza and vowed to vote against any military aid to the Jewish state.
“I am ready to fight for you and lower your cost of living while Ritchie fights for a Genocide. I will focus on Affordable Housing and Books as Ritchie will only focus on AIPAC and Bibi,” Blake posted on X in a statement last year announcing his candidacy, referencing Israel Prime Minister Benjamin Netanyahu.
In May 2025, however, during his failed campaign for mayor, Blake walked back his accusations of “genocide” against Israel, claiming that he regretted using the term to characterize the war in Gaza.
“It was wrong language to use,” Blake said, referencing his October 2023 post which accused Israel of committing genocide in Gaza. He apparently again reversed his stance when launching his congressional bid in New York’s 15th district.
Despite his efforts, Blake’s previous trips to Israel and history of praising the Jewish state have elicited skepticism among left-wing voters in New York City. Progressive critics have pointed to his 2017 speech at the annual AIPAC conference in which he lavished praise on Israel. In 2020, while speaking with Jewish Insider, he compared his experience as an African American to the struggles of Jewish people in Israel.
As the relationship between the Democratic Party and Israel continues to deteriorate following the breakout of the Israel-Hamas war, liberal politicians have continued to recalibrate their approach to Middle Eastern geopolitics. Many ambitious Democratic candidates have staked out positions on Israel more aligned with the far-left, progressive flank of the party, accusing the Jewish state of “genocide” and “ethnic cleansing” while vowing to oppose any arms sales to Jerusalem.
Despite his aggressive overtures to progressives, Blake’s campaign to unseat Torres still remains a longshot. The 15th district encompasses Riverdale, a heavily Jewish and affluent community and hub of pro-Israel activism. Polling suggests that Torres maintains heavy levels of support in his district, placing him among the most popular politicians in the state of New York.
Blake’s campaign did not respond to a request for comment for this story.
Uncategorized
National support group for interfaith Jewish families guts staff amid funding crisis
(JTA) — A national nonprofit that supports interfaith Jewish families has slashed its workforce after facing an unanticipated budget shortfall.
18Doors announced on March 31 that it had “significantly” reduced its staff due to budget constraints. In fact, about two-thirds of the staff were laid off the week before the announcement, board member Laurie Beijen told the Jewish Telegraphic Agency.
The nonprofit had 15 staff members last August, according to an archived version of its website. This week, it lists four employees, nearly all in the C-suite.
CEO Mike Wise has stepped down, and 18Doors is now being led by Ellen Frank, the chief operating officer, and Adam Pollack, the chief program officer, the organization said.
Among those no longer at 18Doors are employees responsible for fundraising, creating digital content about interfaith inclusion and running a referral service to connect interfaith families and clergy. That service, which the organization says reached 2,000 families a year, remains operational, Beijen said, but “to a lesser degree.”
She said the budget crunch was complex and had come as a surprise. She cited in particular the squeeze felt by nonprofits like 18Doors in recent years as foundations and donors shifted their giving priorities toward Israel and fighting antisemitism.
“We were kind of caught off guard by the severity of our funding issues,” Beijen said. “It’s a myriad of causes that are sort of short, medium and long term, and we ended up just getting caught in this storm.”
Jodi Bromberg stepped down as CEO in 2024 after helming the organization for a decade, including during its 2020 rebrand from InterfaithFamily. The organization hired a search firm to find her replacement and a consulting firm to help draw up a strategic plan, which Beijen said it had been “on the cusp” of announcing before instead sharply contracting.
A delayed annual gift also scrambled budget planning, Beijen said, with a gap of just a few months sending the organization into a financial crisis. 18Doors declined to identify the donor or the size of the gift.
The nonprofit has raised $2 to 3 million a year in recent years and spent all of that or more, according to its filings with the IRS. Its significant donors have included the Marcus Foundation and Combined Jewish Philanthropies, the Jewish federation in Boston, where 18Doors is based. The Marcus Foundation and CJP did not respond to requests for comment.
In a statement emailed to the 18Doors community and posted on social media last week, the nonprofit wrote, “The Board has since secured necessary funding to stabilize the organization in the short term.”
Jewish philanthropic giving has changed since the Hamas attack on Israel on Oct. 7, 2023, with many donors choosing to focus on pro-Israel giving and causes that address antisemitism.
In December, the Shabbat dinner nonprofit OneTable laid off a quarter of its staff, citing donors’ funding priorities. The group is adapting its programming to include more Israel content.
At the recent Jewish Funders Network international conference, speakers, funders and philanthropy executives put a heavy emphasis on giving toward Israel and antisemitism-related issues, according to video and recaps of the conference.
Activists and educators in other areas say that while Israel and antisemitism are important issues, other causes are being left behind.
Founded in 2001, 18Doors says its mission is to encourage mixed-heritage families to engage in Jewish life, while encouraging Jewish communities and clergy to become more welcoming and inclusive.
18Doors’ vision of inclusion for interfaith families has grown closer to reality in the decades since its launch. In 2001, a Pew survey found that half of Jews who married in the previous 10 years had married non-Jews. Two decades later, in 2021, it found that the rate for marriages in the last decade had risen to 61%. Most children of the couples were being raised Jewish, the survey found, with participation in synagogue life and Jewish institutions common.
Two major seminaries recently began admitting students who are in relationships with people who are not Jewish, saying that they wanted to ordain rabbis who match the communities they serve. And in December, while continuing to prohibit intermarriages performed by its rabbis, leaders of the Conservative Movement formally apologized for decades of discouraging intermarriage between Jews and non-Jews and vowed to create new opportunities for inclusion in Conservative synagogues.
But advocates for interfaith families say much more needs to be done.
“The idea that being warm and welcoming is sufficient is false. There’s much more to learn and to do,” said Keren McGinity, an interfaith educator and scholar. “18Doors is important because they are part of the work that gets done, including training clergy.”
McGinity has her own experience with layoffs in the interfaith inclusion space. She was the interfaith specialist at the United Synagogue of Conservative Judaism before her position was eliminated last year.
She said she is optimistic that 18Doors’ financial crunch will be temporary — but she said she believed the Jewish philanthropic landscape needs to change nonetheless.
“What concerns me is that there should be more funding channeled towards engaging interfaith couples and families,” McGinity said.
Though no other institution has quite the national reach that 18Doors has, other organizations addressing some aspects of interfaith family life include the children’s Jewish literacy program PJ Library; Embark at Mem Global, a program for interfaith and mixed-heritage couples in their 20s and 30s; and Honeymoon Israel, which provides trips to Israel for “young couples of all backgrounds.”
Beijen said 18Doors is aiming to preserve its flagship 18-month clergy program, the Rukin Rabbinic Fellowship, which provides training for spiritual leaders who work with interfaith families.
Bromberg, the group’s former CEO, says 18Doors serves families like hers: Her wife is Catholic and they have children together. Now a consultant helping other nonprofits, she said the cuts at 18Doors signify both a crushing loss and a pressing question.
“These are long time, long-tenured staff. The Jewish community as a whole will lose the institutional knowledge and the relationships that it’s had through 18Doors, through the laying off of those staff,” she said.
Bromberg added, “The question it leaves in the minds of families like mine is: Whose priority are mixed-heritage and interfaith families in Jewish life?”
The post National support group for interfaith Jewish families guts staff amid funding crisis appeared first on The Forward.
Uncategorized
Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran
(JTA) — Jewish groups were among those criticizing President Donald Trump and accusing him of using genocidal rhetoric on Tuesday after Trump posted online that “a whole civilization will die tonight” if Iran does not reopen the Strait of Hormuz.
“A whole civilization will die tonight, never to be brought back again,” wrote Trump in a post on Truth Social. “I don’t want that to happen, but it probably will. However, now that we have Complete and Total Regime Change, where different, smarter, and less radicalized minds prevail, maybe something revolutionarily wonderful can happen, WHO KNOWS?”
The president’s comments came hours before his 8 p.m. deadline for Iran on Tuesday to reach a deal to reopen the Strait of Hormuz, and were met by swift condemnation by a group of Senate Democrats, including Minority Leader Chuck Schumer.
“We speak today with one voice and one purpose: to condemn President Trump’s threat to extinguish an entire civilization,” Schumer wrote in a joint statement. “This is not strength. Intentionally destroying the power, water or basic infrastructure upon which tens of millions of civilians depend to punish the very civilians who suffer at the hands of the Iranian regime would constitute a war crime, a betrayal of the values this nation was founded on and a moral failure.”
Amy Spitalnick, the CEO of the Jewish Council for Public Affairs, condemned the president’s remarks, saying in a statement that there were “simply no words to describe the danger of a U.S. president openly threatening to erase an entire civilization.” She alluded to Jews’ history of facing genocidal leaders in her comments.
“Make no mistake: the president’s threats are deeply reprehensible to us as Jews and as Americans, and must be condemned by all leaders – regardless of their stance on the war with Iran,” Spitalnick said. “We know what it means when leaders call for communities and populations to be wiped out.”
Spitalnick was not the only Jewish leader to weigh in. Jeremy Ben-Ami, the president of the liberal pro-Israel lobby J Street, said in a statement that the group was “appalled by President Trump’s heinous remarks.”
“This language – a threat to carry out war crimes – is a searing violation of Jewish and American values, certainly will not lead to the de-escalation we desperately need and is a terrifying example of the senseless violence that has characterized Trump’s leadership,” Ben-Ami said, calling on Congress and the Cabinet to “do everything in their power to restrain and remove him.”
Other progressive Jewish groups and leaders accused Trump of promoting genocide, including Bend the Arc: Jewish Action, which wrote in a post on Instagram, “This is not strength. This is not safety. This is a call for genocide.”
Timothy Snyder, a historian of the Holocaust, also leveled the accusation against the president in a Substack post published on Tuesday titled “The president speaks genocide.”
“To bomb a bridge or a dam or a power plant or a desalinization facility, very likely a war crime in any event, could very well have a different legal significance, a genocidal one, if it takes place after the expression of genocidal intent by the commander and head of state,” Snyder wrote.
For some Jews, the president’s looming deadline for Iran carried added significance as it came during the final days of Passover — and as Iran continued to barrage Israel with missiles.
“Tonight, I pray that the Pharaohs who insist on our demise recognize the harm that they may bring on themselves,” Rabbi Arie Hasit, associate dean of the Schechter Rabbinical Seminary in Israel, wrote on Facebook. “That they recognize that Iran can put aside its insistence that Israel must be destroyed and that they can make the necessary steps to end this war.”
“And I pray that if they are overcome by Pharaoh, that no leader try to play the part of God,” Hasit continued. “That in the name of my future, we do not wipe out any civilization. That we understand that even the worst of enemies does not justify the use of the fiercest of our power.”
The post Jewish groups condemn Trump’s threat that a ‘whole civilization will die’ in Iran appeared first on The Forward.