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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Germany Flags Surge in Antisemitic Slogans, Extremist Symbols, Hate Speech Under Banner of ‘Palestine Solidarity’
Pro-Palestinian demonstrators during a protest against Israel to mark the 77th anniversary of the “Nakba” or catastrophe, in Berlin, Germany, May 15, 2025. Photo: REUTERS/Axel Schmidt
German authorities are stepping up scrutiny of antisemitic slogans, extremist symbols, and online hate speech amid a deteriorating climate of hostility toward Jews and Israelis that officials warn is hardening into a deepening national crisis.
On Tuesday, Germany’s domestic intelligence agency, the Federal Office for the Protection of the Constitution (BfV), released new guidance aimed at raising awareness of antisemitism and extremist forms of so-called “Palestine solidarity,” with a particular focus on developments in Berlin.
According to the agency’s newly published report, a growing network of extremist activists has emerged within segments of the pro-Palestinian movement in the German capital, where anti-Israel demonstrations increasingly feature antisemitic slogans, hateful imagery, and incitements to violence.
German officials said these new resources are intended primarily for teachers, educators, and the general public, as part of broader efforts to strengthen democratic resilience and sharpen awareness of more subtle forms of antisemitism.
In a document entitled “Hidden Messages – Antisemitic Codes and Ciphers,” the agency defines antisemitism as “rejecting, hostile or violent attitudes towards Jews or towards people who are perceived as Jewish.”
Among the report’s key findings is that within secular pro-Palestinian extremism, criticism of Israel’s policies and actions is increasingly being generalized onto Jews as a whole, with anger over the Israeli-Palestinian conflict frequently mutating into antisemitic narratives.
The agency also points to a growing use of antisemitic slogans and imagery, noting recurring symbols among extremist pro-Palestinian activists, including the red inverted triangle — used to signal support for Hamas — and the watermelon motif when used to depict the outline of Israel.
It also points to the slogan “From the river to the sea, Palestine will be free,” which is widely interpreted as a call for the elimination of the State of Israel.
German officials warned that these dynamics are increasingly serving as “bridge narratives,” drawing together otherwise disparate extremist circles, including the far right, far left, and Islamist movements.
The report further notes that since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, segments of Germany’s radical left have drawn closer to what they describe as the “Palestinian liberation struggle.”
Islamist and left-wing extremists are increasingly merging anti-imperialist ideology with entrenched antisemitic narratives in their propaganda around the Israel–Hamas war, including claims of a “genocide in Gaza,” depictions of the Jewish state as a “colonial power,” and labels such as “child murderer.”
Such antisemitic narratives have become a central mobilizing force since the Oct. 7 atrocities, shaping public discourse and being used to justify acts of violence and intimidation.
After more than two years of escalation, German officials warn that the threat to Jewish life has risen dramatically, with antisemitic hate speech surging as extremist actors deliberately exploit the war in Gaza for propaganda.
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Anti-Israel Rep. Thomas Massie Trails in Race as New Kentucky Ad Targets Jewish Donor With Rainbow Star of David
US Rep. Thomas Massie (R-KY) leaves a meeting of the House Republican Conference in the US Capitol on Wednesday, June 4, 2025. Photo: Tom Williams/CQ Roll Call/Sipa USA via Reuters Connect
A new poll is signaling growing trouble for US Rep. Thomas Massie in Kentucky’s Republican primary, with Trump-endorsed challenger Ed Gallrein now leading the incumbent congressman 53 percent to 45 percent among likely GOP voters in the state’s 4th Congressional District.
The poll comes as Massie faces intensifying backlash over an advertisement released by a pro-Massie super PAC targeting billionaire Republican donor Paul Singer, a prominent Jewish supporter of pro-Israel causes who has backed efforts to defeat the incumbent.
The ad characterizes Singer as a “pro-trans billionaire” and features a rainbow-colored Star of David behind his image while attacking Gallrein’s allies.
NEW: Take a look at this #KY04 ad called “LGBTQ Mafia” from a PAC affiliated w/ Jan. 6 rioter Derrick Evans.
It depicts Jewish donor Paul Singer with an unexplained rainbow Star of David.
More on this insane, now record-breaking $25 million primary: https://t.co/iT3YN8wYEz pic.twitter.com/0YIRYmaJwL
— Andrew Solender (@AndrewSolender) May 11, 2026
Critics condemned the imagery as antisemitic, arguing it invoked longstanding tropes about Jewish financial influence and used Jewish symbolism in a way designed to inflame cultural resentment. Many social media users accused the ad of crossing a red line at a time when antisemitic incidents in the United States remain elevated following Hamas’s Oct. 7, 2023, massacre across southern Israel.
The Kentucky ad was paid for by Hold the Line PAC — a group backing Massie that is “focused on Religious Liberty, 2A, and Restoring Election Integrity,” according to its website — not Massie’s official campaign.
The race has drawn national attention, with more than $25 million spent on ads, the most ever in a House primary election, according to AdImpact.
Outside groups have poured millions of dollars into the campaign, Because Kentucky’s 4th District is overwhelmingly Republican, the GOP primary is widely expected to determine who will ultimately hold the seat. According to data sourced from the Federal Election Commission (FEC), Massie has only garnered roughly $70,000 from in-state donors, compared to over $1.1 million from out-of-state, a whopping 94 percent of his total donations.
The latest survey showing Massie trailing was conducted on May 12 by Quantus Insights. It marks one of the clearest signs yet that US President Donald Trump’s endorsement may be reshaping the race in Gallrein’s favor. The Kentucky primary has rapidly evolved into one of the most closely watched Republican intraparty battles of the 2026 election cycle, drawing national attention over divisions surrounding Israel, antisemitism, and ideological loyalty within the GOP.
Massie, a libertarian-leaning Republican known for frequently breaking with party leadership, has a long track-record of voting against sending aid to all foreign countries, including Israel. Although he has received substantial criticism over his voting record, Massie has argued that his positions do not reflect an animus against the Jewish state but are reflective of his staunch fiscal conservatism. He has also condemned Israel’s military operations in Gaza and Lebanon, arguing that the Jewish state has targeted civilian infrastructure and should not receive assistance from the US.
Critics contend his voting record and anti-Israel rhetoric have increasingly isolated him from the Republican mainstream, particularly on issues involving Israel and national security. Skeptics also claim that Massie’s criticisms of Israel are devoid of nuance, oftentimes omitting Hamas’s tendency to use human shields, repurpose civilian infrastructure for military purposes, and intercept trucks intended to distribute food.
The race has become a major test of Trump’s continued influence over Republican primaries. Trump has repeatedly criticized Massie in recent months before formally endorsing Gallrein, framing the contest as a battle between party unity and ideological obstructionism.
“We got to get rid of this loser. This guy is bad,” Trump said at a March rally in Hebron, Kentucky. “He’s disloyal to the Republican Party. He’s disloyal to the people of Kentucky, and most importantly, he is disloyal to the United States of America. And he’s got to be voted out of office as soon as possible.”
Gallrein, a retired Navy SEAL officer, has sought to position himself as a firmly pro-Israel conservative aligned with Trump’s “America First” coalition. His campaign has emphasized strong US-Israel relations, expanded security cooperation, and staunch support for the Jewish state following Hamas’s Oct. 7 attack.
Political analysts say the outcome could reverberate far beyond Kentucky, shaping how Republican lawmakers navigate issues surrounding Israel, antisemitism, and loyalty to Trump heading into the 2026 midterm elections.
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Jewish Teens in France Tell US Ambassador About Enduring Antisemitism in Schools
Members of French Cteen chapters meet with United States Ambassador to France Charles Kushner and his wife Seryl on Monday, May 4, 2026. They discussed their experiences with antisemitism and what keeps them motivated. Photo: US Embassy in France
Nine members of the Chabad youth group CTeen France met last week with US Ambassador to France Charles Kushner to discuss their experiences of antisemitism in the years since Hamas’s Oct. 7, 2023, attack on Israel, a massacre which left nearly 1,200 people dead and led to a surge in hate crimes targeting Jews around the world.
Following an invitation, the youth aged 14-18 visited the ambassador’s official residence at rue du Faubourg Saint-Honoré in Paris for a two-hour discussion also attended by Kushner’s wife Seryl. Rabbi Mendy Mottal, CTeen’s director, and his wife Chaya also participated.
One member of the group, 18-year-old Younes, declined when offered a letter from the embassy to explain his absence from school. He explained that he did not want anyone at his school to discover he was Jewish, that only his best friend knew the secret of his true identity.
Another student, Salomé, described living 90 minutes south of Paris in Orléans and not knowing any other Jews in her region until the launch of a CTeen group. “All week at school I’m just waiting for the moment when I can see my Jewish friends,” she told the ambassador.
“These are teens who walk into their public school every morning knowing they may be the only Jew in their classroom,” said Rabbi Mendy Kotlarsky, chairman of CTeen International.
Discussing the meeting on X, Kushner wrote, “I love seeing motivated young leaders! CTeen is developing youth across France and focusing, like me, on countering antisemitism by combatting all forms of hatred in our communities.”
The teenagers received a tour of the ambassador’s residence and enjoyed Kosher refreshments before receiving two gifts: a kippah custom-made for the embassy and an embassy medal.
“These are teens regularly experiencing antisemitism on the front line,” Mottal said. “The ambassador was very moved by them and how they spoke. Frankly, so was I.” He described how Kushner “wanted to know what actually happens in the hallways, what they feel when they walk into a classroom knowing they might be the only Jews in the room.”
Kushner stated during the meeting that he intended the gathering to be the start of his collaborations with the CTeen group and that combating antisemitism in France had become a top priority.
“The fact that the ambassador sits with them, listens to their stories, and acknowledges the weight they carry on their shoulders — that means something profound to these young people,” Kotlarsky said.
The students’ fears align with survey responses from Jews in France and Europe. A 2026 Jewish Agency report found 78 percent of French Jews expressed feelings of fear in their country while 43 percent of European Jews surveyed said they experienced antisemitism in the last year either themselves or through a member of their family.
Last year authorities in France documented 1,320 antisemitic incidents recorded nationwide, a fall of 16 percent from the previous year’s high of 1,570. While Jews make up less than one percent of the French population — totaling 500,000 to amount to Europe’s highest Jewish population — they account for 53 percent of hate crime victims. French officials warned that the numbers were certainly undercounts of the actual number of incidents.
Last month, lawmaker Caroline Yadan put forward legislation to expand penalties for antisemitic speech. Dubbed the “Yadan law,” the proposed measure would ban “implicit” justifications of terrorism, advocacy for obliterating any state recognized by France, and comparing Israel to Nazi Germany. The bill’s supporters chose to withdraw the plan on April 16 after determining they were unlikely to succeed.
The centrist party Ensemble pour la République (EPR) blamed the leftist La France Insoumise (LFI) party for allegedly obstructing the bill’s progression.
In March, Dov Maimon, a senior fellow at the Jewish People Policy Institute, described the ideological dynamics in local French politics today and the threat they posed against the Jewish people.
“On one side, Jean-Luc Mélenchon’s far-left party, La France Insoumise (LFI), which didn’t hold a single seat on any municipal council, has now entered hundreds of councils and captured real cities for the first time,” Maimon wrote. “On the other side, the far right took approximately 40% of the vote and clinched dozens of mayoral races.”
Maimon warned that “the center seems to have collapsed. According to current polls, Mélenchon has a real chance of reaching that final round as the standard-bearer of the left. His political movement has weaponized hostility toward Israel, and his ties to Islamist networks are well-documented.”
In March, French authorities arrested two brothers alleged to have planned an antisemitic terror attack. Investigators found a semi-automatic firearm, a bottle of acid, and an ISIS flag during a traffic stop.
Kushner is the grandson of Holocaust survivors. His son Jared is US President Donald Trump’s son-in-law and serves as the Special Envoy for Peace where he has acted as a key foreign policy negotiator during the ongoing conflict with the Islamic regime in Iran.