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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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UK Approves US Use of British Bases to Strike Iran Missile Sites Targeting Ships
People use their cameras as a USAF B-1 bomber approaches to land at RAF Fairford airbase, used by United States Air Force (USAF) personnel, amid the US–Israeli conflict with Iran, in Fairford, Gloucestershire, Britain, March 17, 2026. Photo: REUTERS/Toby Melville
The British government gave authorization on Friday for the US to use military bases in Britain to carry out strikes on Iranian missile sites that are attacking ships in the Strait of Hormuz.
British ministers met on Friday to discuss the war with Iran and Iran‘s blocking of the Strait of Hormuz, according to a Downing Street statement.
“They confirmed that the agreement for the US to use UK bases in the collective self-defence of the region includes US defensive operations to degrade the missile sites and capabilities being used to attack ships in the Strait of Hormuz,” the statement said.
Iranian Foreign Minister Abbas Araqchi said in a post on X that Starmer was “putting British lives in danger by allowing UK bases to be used for aggression against Iran,” adding “Iran will exercise its right to self-defense.”
Starmer said this week Britain would not be drawn into a war over Iran. He initially rejected a US request to use British bases for the strikes on Iran, saying he needed to be satisfied that any military action was legal.
But the prime minister modified his stance after Iran conducted strikes on British allies across the Middle East, saying that the United States could use RAF Fairford and Diego Garcia, a joint US-UK base in the Indian Ocean.
President Donald Trump has repeatedly attacked Starmer since the conflict started, complaining he was not doing enough to help him.
On Monday, Trump said there were “some countries that greatly disappointed me” before he singled out Britain, which he said had once been considered “the Rolls-Royce of allies.”
The Downing Street statement on Friday called for “urgent de-escalation and a swift resolution to the war.”
Opinion polls in Britain suggest widespread skepticism about the war, with 59% of those surveyed by YouGov saying that they were opposed to the US-Israeli attacks.
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French Appeals Court Rules Vandalism of Memorial for Murdered Jew Not Antisemitic
A crowd gathers at the Jardin Ilan Halimi in Paris on Feb. 14, 2021, to commemorate the 15th anniversary of Halimi’s kidnapping and murder. Photo: Reuters/Xose Bouzas/Hans Lucas
A French appeals court has acquitted Tunisian twin brothers of antisemitism charges after they cut down an olive tree planted to honor Ilan Halimi, a young French Jewish man tortured to death two decades ago, in what appears to be yet another instance of France’s legal system brushing aside antisemitism as a potential motive for crime.
On Wednesday, the Paris Court of Appeal upheld the decision from the initial trial in October to dismiss the charge that the crime was motivated by antisemitism, which would have increased the punishments for the two brothers. The judges found no evidence that the assailants knew of Halimi’s identity or history or acted with the intent to target his memory because of his religious affiliation.
The court’s ruling this week upheld the original convictions, sentencing both men to eight months in prison — one with a suspended sentence, meaning he will only serve time if he reoffends or violates certain conditions, and who has since been deported to Tunisia. Both men are also barred from entering France for five years.
The two 19-year-old undocumented men with prior convictions for theft and violence were arrested in August for vandalizing Halimi’s memorial in the northern Paris suburb of Épinay-sur-Seine.
During the initial trial in Bobigny, in northeastern France, the brothers faced charges of “aggravated destruction of property” and “desecration of a monument dedicated to the memory of the dead on the basis of race, ethnicity, nationality, or religion,” offenses carrying sentences of up to two years in prison.
The court acquitted them of committing an antisemitic hate crime, ruling that they were unaware they had desecrated Halimi’s memorial.
Even though they admitted to being in the garden on the night of the incident, the brothers denied cutting down the tree and claimed they were unaware of Halimi’s story, leading the court to rule that the act was not antisemitic in nature.
Halimi was abducted, held captive, and tortured in January 2006 by a gang of about 20 people in a low-income housing estate in the Paris suburb of Bagneux.
Three weeks later, Halimi was found in Essonne, south of Paris, naked, gagged, and handcuffed, with clear signs of torture and burns. The 23-year-old died on the way to the hospital.
In 2011, an olive tree was planted in Halimi’s memory. Last year, in one of the latest attacks on his memory, the memorial in the northern Paris suburb of Épinay-sur-Seine was found felled — probably with a chainsaw.
Since the attack, French authorities have been working to replant olive trees to honor Halimi’s memory.
This latest case is by no means the first in France to raise alarm bells among the Jewish community, as courts have repeatedly overturned or reduced sentences for individuals accused of antisemitic crimes, fueling public outrage over what many see as excessive leniency.
In February, a French court tossed out antisemitic-motivated charges against a 55-year-old man convicted of murdering his 89-year-old Jewish neighbor in 2022.
According to French media, the magistrate of the public prosecutor’s office refused to consider the defendant’s prior antisemitic behavior, including online posts spreading hateful content and promoting conspiracy theories about Jews and Israelis, arguing that it was not directly related to the incident itself.
In May 2022, Rachid Kheniche threw his neighbor, René Hadjadj, from the 17th floor of his building, an act to which he later admitted.
At the time, Kheniche told investigators that while having a discussion, he tried to strangle Hadjadj without realizing what he was doing, as he was experiencing a paranoid episode caused by prior drug use.
After several psychiatric evaluations, the court concluded that the defendant was mentally impaired at the time of the crime, reducing his criminal responsibility and lowering the maximum sentence for murder to 20 years.
Kheniche was ultimately sentenced to 18 years in prison and six years of “socio-judicial monitoring.”
Last year, the public prosecutor’s office in Nanterre, just west of Paris, appealed a criminal court ruling that cleared a nanny of antisemitism-aggravated charges after she poisoned the food and drinks of the Jewish family she worked for.
Residing illegally in France, the nanny had worked as a live-in caregiver for the family and their three children — aged two, five, and seven — since November 2023.
The 42-year-old Algerian woman was sentenced to two and a half years in prison for “administering a harmful substance that caused incapacitation for more than eight days.”
Even though the nanny initially denied the charges against her, she later confessed to police that she had poured a soapy lotion into the family’’ food as a warning because “they were disrespecting her.”
“They have money and power, so I should never have worked for a Jewish woman — it only brought me trouble,” the nanny told the police. “I knew I could hurt them, but not enough to kill them.”
The French court declined to uphold any antisemitism charges against the defendant, noting that her incriminating statements were made several weeks after the incident and recorded by a police officer without a lawyer present
In another shocking case last year, a local court in France dramatically reduced the sentence of one of the two teenagers convicted of the brutal gang rape of a 12-year-old Jewish girl, citing his “need to prepare for future reintegration.”
More than a year after the attack, the Versailles Court of Appeal retried one of the convicted boys — the only one to challenge his sentence — behind closed doors, ultimately reducing his term from nine to seven years and imposing an educational measure.
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US Sending Marines and Amphibious Assault Ship to Middle East, Officials Say
US Secretary of Defense Pete Hegseth holds a briefing with Chairman of the Joint Chiefs of Staff General Dan Caine, amid the US-Israeli war on Iran, at the Pentagon in Washington, DC, US, March 19, 2026. Photo: REUTERS/Evan Vucci
The US military is deploying thousands more Marines to the Middle East, officials told Reuters on Friday, as President Donald Trump accused NATO allies of cowardice over their reluctance to send forces to help open the Strait of Hormuz.
The narrow waterway, conduit for around a fifth of global oil and liquefied natural gas supplies, has been effectively closed to most shipping since the United States and Israel launched the war against Iran almost three weeks ago.
Vital energy infrastructure in both Iran and neighboring Gulf states has also been attacked, and oil prices have jumped about 50% since the start of the war on Feb. 28, threatening a global economic shock.
More than 2,000 people have been killed, mostly in Iran and Lebanon, while Americans, facing sharply higher prices, appear increasingly concerned at signs the war could expand further.
A new Reuters/Ipsos poll showed almost two-thirds of Americans believe Trump will order troops into a large-scale ground war, with only 7% supporting such a move.
On Friday, Israel’s military said it carried out two large waves of air strikes on Tehran and central Iran, targeting weapons production facilities and sites storing ballistic missile launchers and components. Israel faced multiple waves of missile attacks from Iran, according to the Israeli military, triggering air raid sirens in Tel Aviv and Jerusalem, where explosions from interceptions were heard.
Fragments from an Iranian missile struck Jerusalem on Friday, landing just outside the Old City, which is sacred to Christians, Jews, and Muslims, according to a photograph released by the police. There were no reports of injuries or casualties.
Kuwait’s state oil firm said its Mina Al-Ahmadi refinery had suffered multiple drone attacks that set some units alight, the latest energy facility hit by Iran in recent days.
TROOPS DEPLOY
Three US officials told Reuters that 2,500 Marines, along with the USS Boxer, an amphibious assault ship, and accompanying warships would deploy to the region, although they did not say what their role would be.
Two officials said there had been no decision on whether to send troops into Iran itself. Sources have earlier told Reuters that possible targets could include Iran‘s coast or Kharg Island oil export hub.
Trump said the United States was close to reaching its goals in the war, which include degrading Iran‘s military and preventing it from developing a nuclear weapon, and may wind down its military effort.
Trump also called US allies “cowards” for declining to help open the Strait of Hormuz while fighting continued in a conflict they were not consulted about beforehand.
Several allies have pledged to join “appropriate efforts” to ensure safe passage through the strait, but Germany and France have both said fighting must stop first. German Chancellor Friedrich Merz said he would speak to Trump this weekend.
The UK government authorized the US to use its bases in Britain to strike Iranian missile sites that are targeting ships in the strait.
END OF RAMADAN AND PERSIAN NEW YEAR
As Muslims around the region tried to celebrate Eid al-Fitr, which ends the fasting month of Ramadan, and Iranians marked Nowruz, the Persian New Year, new Iranian Supreme Leader Mojtaba Khamenei issued a message of defiance.
Khamenei, who has not been seen in public since the Israeli attack that killed his father and predecessor Ayatollah Ali Khamenei on the war’s first day, said Iranians had responded with unity and resistance and “dealt a disorienting blow to the enemy.”
US and Israeli officials say Iran can still hit back, even though weeks of bombing have severely weakened the government and depleted its stock of missiles and drones.
Iran‘s Revolutionary Guards said they had attacked Haifa and Tel Aviv with multi-warhead missiles and used drones to attack weapons stocks at US bases, including Sheikh Isa air base in Bahrain. No comment was immediately available from US forces.
The semi-official Iranian news agency Tasnim said intelligence minister Esmail Ahmadi was killed, the latest of dozens of leading figures assassinated by Israel.
“We have nobody to talk to,” Trump said. “And you know what? We like it that way.”
FUEL PRICES CLIMB AHEAD OF US ELECTIONS
Soaring US diesel and gasoline prices may hurt Trump’s core political support as his Republicans prepare to defend slim majorities in November’s congressional elections.
On Friday, the benchmark price of Brent crude oil was up slightly, near $110, after surging the day before on growing fears that the largest ever disruption to world energy supplies would trigger a global economic shock.
Flows of crude and petroleum have dropped by about 12 million barrels per day – roughly 12% of global demand – due to output cuts and export halts by Gulf producers.
Those barrels cannot easily be replaced by the industries that rely on them, and will be felt for months or even years.
A major Qatari gas field was disrupted by an Iranian strike, and Iraq on Friday declared force majeure on all oilfields developed by foreign oil companies.