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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Israel Defends Move to Restrict NGOs in Gaza Amid Concerns of Hamas Exploitation
A Palestinian carries aid supplies that entered Gaza, amid a ceasefire between Israel and Hamas in Gaza, in Zawaida in the central Gaza Strip. Photo: REUTERS/Mahmoud Issa
Amid international criticism over its latest humanitarian oversight measures in Gaza, the Israeli government is moving forward with its policy requiring NGOs to maintain proper registration in order to operate in the enclave, aiming to ensure aid reaches civilians safely while preventing its exploitation for terrorist purposes.
According to a statement from the Israeli Foreign Ministry on Tuesday, 37 international non-governmental organizations that failed to renew their registration will no longer be allowed to operate in the Gaza Strip and the West Bank starting Jan. 1.
After being notified of the registration requirement in March and given nearly 10 months to comply, the organizations that failed to meet the deadline were informed that their authorization would end on Thursday, with an orderly withdrawal required by March 1, 2026.
While international media has repeatedly accused Israel of unfairly and illegally targeting humanitarian NGOs, Israeli officials have long argued that many of these groups have been infiltrated and manipulated by Hamas, the Palestinian terrorist group that has ruled Gaza for nearly two decades.
The Israeli government is now moving forward with its latest initiative, defending the policy as officials work to reform a system that has long been exploited for terrorist purposes.
“A hostage was raped by her doctor. Another hostage, Noa Marciano, was murdered by a doctor who injected air into her veins. Both in Al-Shifa Hospital in Gaza where International NGOs were operating at the time,” the Israeli Foreign Ministry wrote in a post on X, referring to two of the Israelis who were kidnapped by Hamas-led Palestinian terrorists during their Oct. 7, 2023, invasion of and massacre across southern Israel.
“The idea that Israel will not do due diligence on employees of International NGOs is simply unacceptable. Get your act together, submit the application, provide requisite information and do the work you aspire to do,” the statement read.
A hostage was raped by her doctor. Another hostage, Noa Marciano, was murdered by a doctor who injected air into her veins. Both in Al-Shifa Hospital in Gaza where International NGOs were operating at the time.
The idea that Israel will not do due diligence on employees of… pic.twitter.com/LkNIeQcfnK
— Israel Foreign Ministry (@IsraelMFA) December 31, 2025
According to the Israeli body responsible for coordinating aid deliveries to Gaza, the Coordination of Government Activities in the Territories (COGAT), the suspended organizations provide less than 1 percent of total aid, which will continue through NGOs holding valid permits.
“The message is clear: Humanitarian assistance is welcome – the exploitation of humanitarian frameworks for terrorist purposes is unacceptable,” Israeli Minister of Diaspora Affairs and Combating Antisemitism Amichai Chikli said in a statement. “Israel will continue to protect its sovereignty, its citizens, and the integrity of humanitarian action.”
Among the international organizations reportedly banned are multiple branches of Doctors Without Borders and Oxfam, the Danish and Norwegian Refugee Councils, Caritas Internationalis, the Quaker-founded American Friends Service Committee, and the International Rescue Committee.
As a safety measure to block NGO workers with ties to terror groups, the government’s new rules require nonprofit organizations to submit detailed records of their operations, including the names of all foreign and Palestinian employees and their passport and personal identification numbers.
The resolution also establishes an inter-ministerial team to review NGO applications and deny registration for various reasons, including denying Israel’s right to exist, promoting delegitimization campaigns, calling for boycotts against the Jewish state, or engaging in other disqualifying activities.
NGOs must be transparent about their personnel and funding sources.
23 international NGOs – including organizations from the United States, United Kingdom, Germany, and France – have been approved and are operating in the Gaza Strip.
Humanitarian assistance to Gaza continues… pic.twitter.com/o0psjCNOVD
— Israel Foreign Ministry (@IsraelMFA) December 31, 2025
Amid a fierce international campaign against the Israeli government’s latest initiative, the foreign ministers of the United Kingdom, Canada, Denmark, Finland, France, Iceland, Japan, Norway, Sweden, and Switzerland issued a joint statement earlier this week warning of a “catastrophic” situation if nonprofits are not allowed to operate in Gaza in a “sustained and predictable” manner.
“As Dec. 31 approaches, many established international NGO partners are at risk of being deregistered because of the government of Israel’s restrictive new requirements,” the statement read.
“As winter draws in, civilians in Gaza are facing appalling conditions with heavy rainfall and temperatures dropping,” it continued.
As world powers outline multi-billion-dollar plans to rebuild Gaza after the war, recently obtained documents reveal that Hamas has long run a coordinated effort to penetrate and influence NGOs in the war-torn enclave — contradicting years of denials from major humanitarian organizations.
Last month, NGO Monitor — an independent Jerusalem-based research institute that tracks anti-Israel bias among nongovernmental organizations — released a new study revealing how Hamas has for years systematically weaponized humanitarian aid in Gaza, tightening its grip over foreign NGOs operating in the territory and exposing patterns of complicity and collaboration that contradict the groups’ persistent denials.
According to dozens of internal Hamas documents, the Islamist group’s officials designated specific points of contact with “highly respected” international NGOs, including Doctors Without Borders, Oxfam, Save the Children, and the Norwegian Refugee Council.
Referred to as “guarantors,” these Hamas-approved senior officials at each NGO allowed the terrorist group to closely oversee activities, influence decision-making, and circumvent restrictions imposed by some Western governments on direct engagement with Hamas.
With NGOs in Gaza — both local and international — required to secure Hamas’s approval to provide services and run projects, the report shows the group wields veto power over humanitarian operations, allowing it to control, manipulate, and exploit aid to advance its political and military objectives.
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Mamdani Sworn In as Mayor of New York, City’s Jews Prepare for Uncertain Future
New York City Mayor Zohran Mamdani delivers a speech during his inauguration ceremony in New York City, US, Jan. 1, 2026. Photo: REUTERS/Kylie Cooper
Zohran Mamdani was sworn in just after midnight on New Year’s Day as the next mayor of New York City, ushering in a new era of anti-Zionist leadership in a city home to the world’s largest Jewish community outside of Israel.
Mamdani, 34, took the oath of office early Thursday morning in a private ceremony at the decommissioned Old City Hall subway station, a location selected to highlight his focus on public transit and working-class New Yorkers. New York Attorney General Letitia James administered the oath shortly after midnight, formally ushering in the tenure of Mamdani.
Placing his hand on a Qur’an, Mamdani became the first Muslim mayor in New York City history, as well as the first mayor of South Asian descent and one of the youngest ever to hold the office. Supporters hailed the moment as a watershed moment for the city’s Muslim community, while some Jewish organizations emphasized the need for the new administration to demonstrate a clear commitment to combating antisemitism at a time of heightened concern.
In brief remarks after taking office, Mamdani said his administration would focus on affordability, unity, and delivering for everyday New Yorkers, signaling continuity with the populist economic themes that defined his campaign.
Zohran Mamdani is sworn in as mayor of New York City at Old City Hall Station, New York, US, Jan. 1, 2026. Photo: Amir Hamja/Pool via REUTERS
A larger public swearing-in ceremony took place on Thursday afternoon on the steps of City Hall, with appearances by fellow democratic socialists US Sen. Bernie Sanders, who presided over the ceremony, and US Rep. Alexandria Ocasio-Cortez. During his remarks, Mamdani, a Democrat, doubled down on his progressive agenda, vowing to pursue a range of lofty campaign promises and govern “expansively and audaciously.”
Mamdani’s rise has been closely followed within Jewish and pro-Israel circles, particularly given his fierce criticism of Israel and association with fringe anti-Zionist figures and movements. Jewish communal leaders, wary of the new mayor, have stressed they will judge him by his actions in office, including how he addresses antisemitic incidents, protects Jewish institutions, and engages with the city’s Jewish residents.
Mamdani, a far-left democratic socialist and avowed anti-Zionist, is an avid supporter of boycotting all Israeli-tied entities who has made anti-Israel activism a cornerstone of his political career and been widely accused of promoting antisemitic rhetoric. He has repeatedly accused Israel of “apartheid” and “genocide”; refused to recognize the country’s right to exist as a Jewish state; and refused to explicitly condemn the phrase “globalize the intifada,” which has been associated with calls for violence against Jews and Israelis worldwide.
Mamdani will assume the mayorship amid an alarming surge in antisemitic hate crimes across New York City.
Jews were targeted in the majority (54 percent) of all hate crimes perpetrated in New York City in 2024, according to data issued by the New York City Police Department (NYPD). A new report released on Wednesday by the New York City Mayor’s Office to Combat Antisemitism, which was established in May, noted that figure rose to a staggering 62 percent in the first quarter of this year, despite Jewish New Yorkers comprising just 11 percent of the city’s population.
Since securing the election, Mamdani has stressed a commitment to forcefully combatting antisemitism while in office. However, a recent report released by the Anti-Defamation League (ADL) revealed that at least 20 percent of Mamdani’s transition and administrative appointees have either a “documented history of making anti-Israel statements” or ties to radical anti-Zionist organizations that “openly promote terror and harass Jewish people.”
Among these groups are Students for Justice in Palestine (SJP), Jewish Voice for Peace (JVP), and Within Our Lifetime (WOL), all of which routinely glorify the Palestinian terrorist group Hamas, harass Jewish students on campus, and stage protests outside synagogues.
According to the ADL, Mamdani’s appointees include individuals who have promoted classic antisemitic tropes, vilified supporters of Jewish self-determination, sought to undermine the legitimacy of Israel, expressed sympathy for Hamas, and celebrated the Oct. 7, 2023, massacre carried out by the Iran-backed terrorist group. Several appointees were also flagged for alleged connections to Nation of Islam leader Louis Farrakhan, who has compared Jews to termites, described Judaism as a “dirty religion,” called the Jewish people “Satan,” publicly questioned the Holocaust, shared anti-Israel conspiracy theories, and blamed Jews for pedophilia and sex trafficking. Others, according to ADL, dismissed reports of Hamas atrocities as “propaganda” or publicly justified the Oct. 7 atrocities as a form of justified “resistance.”
Leading members of the Jewish community in New York have expressed alarm about Mamdani’s victory, fearing what may come in a city already experiencing a surge in antisemitic hate crimes.
A Sienna Research Institute poll released in early November revealed that a whopping 72 percent of Jewish New Yorkers believe that Mamdani will be “bad” for the city. A mere 18 percent hold a favorable view of Mamdani, according to the results, while 67 percent view him unfavorably.
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Yemen’s Aden Airport Shuts as Saudi-UAE Rift Deepens
Passengers wait for their flights at Aden Airport in Aden, Yemen, Jan. 1, 2026. Photo: REUTERS/Fawaz Salman
Flights at Yemen’s Aden international airport were halted on Thursday, the latest sign of a deepening crisis between Gulf powers Saudi Arabia and the United Arab Emirates, whose rivalry is reshaping war-torn Yemen.
At the airport — the main international gateway for parts of Yemen outside Houthi control — passengers crowded the terminal, waiting for updates on their flights.
Later on Thursday, Yemeni sources said flights between Aden and all destinations outside the UAE would resume, though Reuters was unable to confirm that immediately.
Air traffic was shut down due to a row over curbs on flights to the UAE, though there were contradictory accounts of exactly what had happened and who was responsible.
Awadh al-Subaihi said he had been waiting at the airport for a flight to Cairo for medical treatment. “We are suffering, and many other patients and elderly people here are waiting in a difficult situation,” he said.
The UAE backs the separatist Southern Transitional Council (STC) that seized swathes of southern Yemen from the internationally recognized government last month.
Saudi Arabia, which backs the government, regarded that move as a threat, triggering the biggest crisis between it and Gulf neighbor the UAE in decades.
The UAE-backed STC controls the transport ministry in the internationally recognized coalition government, whose main leadership is supported by Saudi Arabia.
The ministry accused Saudi Arabia in a statement of imposing an air blockade, saying Riyadh had instituted measures requiring all flights to go via Saudi Arabia for extra checks.
It added that when it objected to this, Saudi Arabia had clarified that the restriction was only on flights between Aden and the UAE.
DISAGREEMENT OVER WHO IS RESPONSIBLE
A Saudi source denied any involvement in restricting flights, adding that Yemen’s own internationally recognized government had imposed the requirement on flights between Aden and the UAE in order to curb escalating tensions.
The Saudi source added that the southern-controlled ministry had then responded by ordering a full shutdown of air traffic rather than comply with the restrictions on flights to and from the UAE.
An official source at the transport minister’s office denied this, saying the minister had not issued any decisions to close the airport.
Reuters could not immediately reach the leadership of the internationally recognized government, which has been in Saudi Arabia since the STC seized swathes of the south last month, for comment on the airport closure and flight restrictions.
The UAE Foreign Ministry did not immediately reply to a request for comment on the airport closure.
The tussle is the latest in a deepening crisis in Yemen that has exposed a deep rift between the two Gulf oil powers.
Saudi Arabia this week accused the UAE of pressuring Yemen’s STC to push towards the kingdom’s borders and declared its national security a “red line,” prompting the UAE to say it was pulling its remaining forces out of Yemen.
That followed an airstrike by Saudi-led coalition forces on the southern Yemeni port of Mukalla that the coalition said was a dock used to provide foreign military support to the separatists.