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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years. 

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  

—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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US Lawmaker Introduces Bill to Deport Immigrants With Extremist Ideologies

US Rep. Chip Roy (R-TX) leaves the House Republican Conference caucus meeting in the US Capitol on April 15, 2026. Photo: Bill Clark/CQ Roll Call/Sipa USA via Reuters Connect

US Rep. Chip Roy (R-TX) has introduced sweeping legislation aimed at expanding the federal government’s authority to deport, denaturalize, deny US citizenship, and refuse entry to immigrants tied to extremist ideologies, including socialism, communism, and Islamic fundamentalism.

The legislation, titled the MAMDANI Act, short for Measures Against Marxism’s Dangerous Adherents and Noxious Islamists, is a direct political reference to New York City Mayor Zohran Mamdani and what conservatives describe as a growing alliance between far-left anti-Israel activism and Islamist extremism.

Mamdani, a far-left democratic socialist and avowed anti-Zionist, has made anti-Israel activism a cornerstone of his political career and been widely accused of promoting antisemitic rhetoric.

In a statement, Roy argued that the legislation would increase the government’s capability to filter out potential immigrants with anti-American, anti-Western ideologies.

“Not just for the last six years, but for the last 60 years, our immigration system has been cynically used to disadvantage American workers’ competitiveness in favor of mass-importing the third world,” Roy added. “This has not just led to higher crime and lower wages, but also the promulgation of hostile ideologies fundamentally opposed to American values.”

Roy said the bill is intended to confront what he called a “Red-Green Alliance” between far-left and Islamist extremists that has fueled antisemitism, anti-American radicalism, and support for terrorist organizations under the guise of progressive politics.

“By targeting the Red-Green Alliance, this legislation deploys new tools to fight back against the Marxist and Islamist advance that has devastated Europe and has now arrived on our doorstep, especially in my home state of Texas,” Roy continued. 

Under the proposal, non-citizens affiliated with socialist parties, communist parties, the Chinese Communist Party, or organizations deemed to promote Islamic fundamentalism could be denied entry or deported. The bill would also expand grounds for denying naturalization and, in some cases, allow denaturalization for individuals found to have concealed ideological affiliations or to be actively advocating for violent anti-democratic movements.

Supporters of the bill argue that the measure is necessary amid rising antisemitic incidents across the United States following Hamas’s Oct. 7, 2023, attack on Israel, amid the ensuing war in Gaza. They point to pro-Hamas rhetoric on some college campuses and among far-left activist circles as evidence that immigration enforcement should include stronger scrutiny of extremist ideological affiliations.

In recent years, conservatives have drawn attention to the massive surge in antisemitic protests on American soil, pointing to an increase of foreign migration as the culprit. In the immediate aftermath of the Oct. 7 slaughters in Israel, protests erupted on US campuses and streets. Many of these demonstrations, many of which devolved into riots, were spearheaded by either foreign nationals or recent migrants from the Middle East or southeast Asia.

US Director of National Intelligence Avril Haines warned in 2024 that “actors tied to Iran’s government” have encouraged and provided financial support to many of these protests.

Critics, however, say Roy’s legislation raises serious constitutional concerns, particularly around First Amendment protections, religious liberty, and due process rights. Civil liberties advocates have warned that broad ideological tests for citizenship or deportation could be vulnerable to court challenges and used too broadly against political dissent.

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Orthodox Jews Harassed in Brooklyn as Antisemitic Hate Crimes Surge in New York City Under Mamdani

New York City Mayor Zohran Mamdani delivers a speech during his inauguration ceremony in New York City, US, Jan. 1, 2026. Photo: REUTERS/Kylie Cooper

Multiple videos which emerged this week captured in vivid detail the surge of antisemitic hate crimes that have proliferated under New York City Mayor Zohran Mamdani’s leadership.

On Monday, Williamsburg News shared a 36-second video depicting two young males riding bicycles on Williamsburg Street & Lee Avenue in Brooklyn. The first swerves his bike in front of an elderly Jewish man, leading the victim to turn and address his assailant. Then the second perpetrator comes from behind on his bike and knocks off the Jewish man’s black hat.

Officers from the New York City Police Department (NYPD)’s 90th precinct responded to the assault and opened a hate crime investigation.

Also on Monday, the Boro Park Shomrim, a Jewish organization that monitors antisemitism and also serves as a neighborhood watch group, released a 37-second clip of young males driving a white SUV into a crosswalk before stopping to address a Jewish man with payot wearing traditional Hasidic attire. He begins to walk away, provoking a teenager in the back seat to leap out, chase after him, and yell, “Come here! Come here!”

An individual sitting in the front seat’s passenger side applauds the act of intimidation before the young man rushes back into the SUV which speeds away, tires squealing.

While evidence of these antisemitic incidents emerged from security footage, the perpetrators of a separate incident from last week chose to film their harassment targeting a Jewish pizzeria proprietor themselves.

Operatives of the so-called Palestine News Network (PNN) conducted one of their pseudo-interviews of Isaac Garson, owner of Slices Pizza in Hastings-on-Hudson, a community roughly 20 miles north of New York City.

The Anti-Defamation League (ADL) describes the group’s modus operandi of choreographed hostility, explaining that members “have a history of entering neighborhoods with significant Jewish populations, or approaching those attending Jewish or Israel-related events, where they shoot videos that walk the line between ‘interview’ and provocation.”

The 47-second video appears in a vertical format, indicating filming on a phone. In the lower right corner, the video bears a red and white PNN logo intended as a parody of the traditional CNN logo. Garson emerges from the restaurant, gestures his hands, and says, “I’m going to be calm. I want peace around the world.”

The man filming the encounter then goads, “What about Palestine? Can you say Palestine, specifically?”

The video cuts to footage of a man outside the restaurant who appears to be affiliated with PNN and carries a fractured placard that says, “End US AID to Israel.” However, the word “Israel” was originally at the bottom of the sign but snapped off, requiring the activist to carry along the broken piece to complete his political proclamation.

The next 20 seconds of the video focus on the men harassing a woman wearing a black baseball cap and black sunglasses walking by on the sidewalk. They demand to know “what’s your opinion?” The video cuts off her answer and jumps to them insulting her as “a textbook case of white mediocrity. Mediocre aesthetics, no stances, this is what we call ‘white mediocrity.’ You’re a shining example of mediocrity.”

The woman, taken aback by being insulted by eccentric activists carrying a dilapidated sign on the street, says, “Oh. Well, that’s also your opinion.”

The conclusion of the video returns to Garson, who asks the men: “What happened to Israel in 1948?”

The cameraman then yells, “Oh, it came out! It came out!”

Garson asks, “What happened?”

The cameraman then chants proudly, “The Nakba! The Nakba!”

The Arabic term “Nakba” translates as “catastrophe,” and anti-Zionists regularly deploy it to signify the founding of the modern State of Israel. In 2023, Palestinian Authority President Mahmoud Abbas issued a decree defining the “Nakba” as “the crime against humanity committed against the Palestinian people in 1948.”

Garson then asks in the video: “How many people were killed on Oct. 7?” referring to the Palestinian terrorist group’s 2023 invasion of and massacre across southern Israel.

The cameraman shoots back, “We support Oct. 7!”

Beginning to walk back into his restaurant, Garson says, “OK, great, you support a murder.”

Hastings-on-Hudson Mayor Tom Drake released a statement on Wednesday condemning PNN’s harassment.

“I am sorry that this type of conduct has reached our amazing and tolerant village,” Drake said. “Today, the strength exhibited by our friend and business owner, who I have been in communication with, makes me proud to be your mayor and do everything to support our businesses and residents, even when faced with such a gross display of hate.”

Drake added, “As a community, we cannot let stickers placed on signs or other forms of hate become normal. While they may seem small in some cases, they are intended to cause fear and intimidation. These actions have targeted a specific population of our village, and I urge all Hastings residents to join me in condemning such actions of hate and come together and support one another.”

The ADL names the leaders of PNN as Ramsey Aburdene and David Wolf, explaining they chose to found the group following the Oct. 7, 2023, terrorist attacks in southern Israel. Aburdene says that he has urged people for years to “stop condemning Hamas.”

Wolf is Jewish and described by the ADL as “an extreme anti-Zionist” who “had his Star of David tattooed over with a Palestinian flag.”

PNN has amassed more than 100,000 followers on the X social media platform and has seen its videos shared by prominent anti-Zionist influencers such as British rapper Lowkey and “anti-imperialist journalist” Benjamin Rubenstein.

The incidents come amid continued criticism and scrutiny over the Mamdani administration’s approach to countering antisemitism.

Earlier this month, NYPD Commissioner Jessica Tisch revealed that “confirmed hate crimes increased nearly 12 percent this quarter citywide. We continue to see that the vast majority of our hate crimes are antisemitic in nature.”

Tisch added that “in fact, in the first quarter of 2026, more than half of all confirmed hate crimes, or 55 percent, were antisemitic, despite Jews only making up approximately 10 percent of the population of New York City.”

Mamdani assumed office on Jan. 1.

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‘Another Holocaust’: Netanyahu Tells Bereaved Families on Memorial Day of Iran Plot to Destroy Israel

Israeli Prime Minister Benjamin Netanyahu attends the opening event for the Memorial Day at the Yad LaBanim House in Jerusalem, April 20, 2026. Photo: Marc Israel Sellem/Pool via REUTERS

Israeli Prime Minister Benjamin Netanyahu invoked the Holocaust during a Memorial Day ceremony in Jerusalem on Tuesday, saying joint US-Israeli strikes on Iran had prevented the regime from carrying out its genocidal vision. 

“The Ayatollah regime in Iran planned another Holocaust. It plotted to destroy us with nuclear bombs and thousands of ballistic missiles,” he said at the state ceremony for fallen soldiers at Mount Herzl military cemetery. “Had we not acted against the existential threat, had we not acted with determination and daring, the names of the death sites Natanz, Fordow, Isfahan might have joined the names of the death camps of the Holocaust: Auschwitz, Majdanek, Treblinka.”

“But that did not happen because together with our great friend, the United States, we crushed the Iranian regime’s machinery of destruction in time,” he said. “We removed an immediate existential threat.”

Netanyahu ended by saluting wounded soldiers and bereaved families. “May the memory of the fallen of Israel’s wars be blessed and kept in our hearts forever,” he said.

Israeli Prime Minister Benjamin Netanyahu wearing the Tefillin of IDF Golani Brigade Fighter First Sgt. Sean Carmeli, who fell in the 2014 war with Gaza. Photo: Ma’ayan Toaf (GPO)

The national Memorial Day, known as Yom Hazikaron, came as Iran poured cold water on the notion of extending the ceasefire, saying it would not send officials to Islamabad to continue negotiations with the US.  

Meanwhile, a second ceasefire brokered by US President Donald Trump with Iran’s Lebanese proxy Hezbollah was also poised to be tested, as rocket sirens sounded toward evening in northern Israeli communities near the border with Lebanon.

At a separate Memorial Day ceremony for fallen Mossad personnel, intelligence agency chief David Barnea disclosed that one of the service’s operatives was killed during the war with Iran.

The officer, whose identity remains under gag order, had served in the agency for more than three decades, Barnea said, adding that he was “filled with pride” by his actions.

“There is no other day during the year that is as difficult for us, for me, as Memorial Day for Israel’s fallen,” Barnea said, tracing a line from the defenders of the pre-state Jewish community to the soldiers fighting since Hamas’s Oct. 7, 2023, attack on Israel. He said the obligation to defend the country had passed from generation to generation, with each cohort choosing to shoulder it anew.

Other commemorations took place outside the state ceremonies. On Memorial Day eve, OneFamily, a nonprofit that supports victims of terrorism and bereaved families, held a gathering centered on personal testimony.

The evening was led by two bereaved mothers, Liat Smadja and Laly Derai, whose sons were killed in the same explosion in Gaza in June 2024.

Smadja, who serves in the reserves as a casualty notifier, described the cruel inversion of learning that the task she performs for other families had come to her own door.

“I have the job of knocking on doors and delivering the worst possible news, one that changes a family’s life forever,” she said. “And then the message came for me as well.”

In Israel, “the knock on the door” has become a traumatic shorthand for one of the most feared moments in public life, the arrival of military representatives to tell a family that a loved one has been killed.

Derai said the families had forged a bond that cut across their different backgrounds.

“We come from different worlds and different backgrounds. Since [their death], we are one family, connected by something deep and unbreakable.”

Two days earlier, Derai had attended a weekend for bereaved families organized by OneFamily, spending the run-up to Memorial Day among others carrying the same loss.

Yigal Tamam, whose son Adir and daughter-in-law Shiraz were murdered on their way to the Nova music festival during the Oct. 7 attack, was also there.

As rocket fire erupted early in the morning that day, the couple pulled over and ran into a roadside bomb shelter, where they were killed by Hamas terrorists who threw grenades inside. The two were survived by their young daughters. 

“I’m breathing but I’m not alive,” Tamam said over the weekend.

He said he breaks down when he thinks about his grandchildren, Goshen, 10, and Gili, 8, growing up without their parents.

OneFamily founder Chantal Belzberg is set to receive the Israel Prize for lifetime achievement, a rare national award granted by the state for outstanding contributions to Israeli society, presented on Independence Day, which follows Memorial Day.

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