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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed.
A stabbing outside a synagogue on Manhattan’s Upper West Side. Dozens of swastikas painted on a Brooklyn playground. A Queens synagogue desecrated with feces and motor oil.
Combined with an unprecedented call by New York’s mayor to protest Israel’s prime minister, the recent rash of crimes against Jews in New York City has the community on edge.
So after Larry Montes, 46, was charged with hate crimes for attempting to disrupt Central Synagogue’s Friday night Shabbat service, striking a congregant and spitting on a security guard, many online rushed to blame Mayor Zohran Mamdani for his rhetoric against Israel. The incident seemed to fit into the political narrative held among Mamdani’s fiercest critics.
“The attack at Manhattan’s Central Synagogue is a direct result of Mayor Mamdani’s sustained campaign of incitement,” Ofir Akunis, consul general of Israel in New York, posted to X Saturday morning. “I warned that words would turn into actions, and that is exactly what is happening.”
The details that have emerged about Montes complicate that conclusion. A Forward analysis of the attacker’s social media and statements from his family paint a very different picture of Montes: a pro-Israel Republican who wanted to convert to Judaism.
In June, Montes reposted two videos critical of Mamdani: one comparing the mayor to Iran’s Ayatollah Ruhollah Khomeini, and another accusing Mamdani of having “betrayed” the city’s Dominicans and Puerto Ricans. In 2024, Montes posted a photo of the map of Israel with text overlaid that says, “Keep Israel in your heart.” He also reposted a video featuring Rabbi Yosef Mizrachi explaining why evangelical Christians support Israel.
If anything, Montes may have believed that the Reform congregation was too progressive. After his arrest, Montes called the congregants “fake Jews” in statements to the police, according to the assistant district attorney on the case, Ali Fazal.
Amy Spitalnick, chief executive of the Jewish Council for Public Affairs, said in an interview that the suspect appeared to have a “a deeply, frankly, disturbing worldview when it came to Jews that was simultaneously both philosemitic and antisemitic.” Conflating the suspect’s worldview with Mamdani’s, she added, “harms the fight against antisemitism.”
Online influencers place the blame on Mamdani
The attacker’s background and stance on Israel didn’t stop influencers and longstanding critics of Mamdani from piling on. “Do you think your non-stop demonization of Jews could have anything to do with it?” said Brianna Wu, an activist who has become a vocal critic of the progressive left, on X in response to Mamdani’s condemnation of the attack.
“It’s your fault Mr. Mayor,” Loay Alshareef, an activist who advocates for the Arab world to normalize relations with Israel, posted to X on the night of the attack. “You allowed this to happen.”
Others didn’t name Mamdani but quickly attributed the attack to increasing animus toward Zionists — even as the attacker’s social media suggests he was Zionist himself.
“American politics has become so obsessively antagonistic toward ‘Zionists’ that even a synagogue is seen as fair game for disruption and desecration,” said U.S. Rep. Ritchie Torres of New York, one of Israel’s staunchest supporters in Congress, on X.
Why exactly Montes attacked one of New York’s iconic synagogues is still unclear. Montes’ aunt, Myriam Montes, told the New York Post he was “mentally traumatized” because of his desire to be Jewish — suggesting he may have wanted to convert to Judaism but was rebuffed.
Mental health may also have been a factor. Montes was arrested three times for violent robberies between 2019 and 2023, police said, and he was a known “emotionally disturbed person.”
Some have argued that outsized attention on Israel can make Jews a natural target especially for people in the throes of a mental health crisis.
Hank Sheinkopf, a veteran New York political consultant, said the suspects’ anti-Mamdani views don’t weaken the case against the mayor. “There are crazy people that take cues from what they hear and what they read,” Sheinkopf said.
Spitalnick disagreed. “There are absolutely things the mayor has done that further reinforce concerns about Jewish safety,” she said. At the same time, “it’s disingenuous and unhelpful to blame him for all antisemitism in New York, which long predates him and which, as the evidence in this specific incident shows, is far more complicated than that.”
All that’s to say Montes could have had any number of motives for attacking a congregant during Shabbat services, including but not limited to warped philosemitism, a mental health crisis and prejudice against Reform Jews.
Playing into Netanyahu’s campaign
Blaming hatred of Israel and local political rhetoric for the attack could have an ulterior motive and political consequences halfway around the world. As Netanyahu and the ruling Likud Party, of which Israeli Consul General Akunis is a member, face a tough reelection fight in the Israeli Knesset elections in October, Mamdani has become a campaign target.
Last month, Netanyahu incorporated Mamdani’s video address encouraging New Yorkers to protest the Israeli leader into his own political campaign. In a campaign clip, he portrayed Mamdani as the face of a worldwide surge of antisemitism directed at Israel. Mamdani had initially threatened to arrest Netanyahu in September when he visits the city for the United Nations General Assembly, but the city’s legal department determined the mayor did not have the authority to do so.
Footage of Mamdani’s call to protest has now expanded to billboards and digital clips to rally Israeli voters on the right.
“They want Netanyahu to lose,” the new Likud campaign reads, placing Mamdani alongside Turkish President Recep Tayyip Erdoğan, Iran’s Supreme Leader Mojtaba Khamenei and Hezbollah leader Naim Qassem. “Don’t let them win.”
The political logic is straightforward. Portray Mamdani as the symbol of a hostile movement against Israel. Cast Netanyahu’s political survival as part of the larger fight against international efforts to isolate the Jewish state.
Both Spitalnick and Sheinkopf facetiously called Mamdani’s pledge to arrest Netanyahu an “in-kind contribution” to the Netanyahu campaign. Spitalnick said the Israeli leader “thrives by being able to point to that as opposed to talking about his own policies and record.”
Jewish leaders and local politicians have called for lowering the temperature. Micah Lasher, the Democratic nominee for the 12th congressional district that includes Central Synagogue, told The New York Times after the attack that the political climate must be taken into consideration at a time like this.
“You can’t divorce the dramatic increase in violence targeted at the Jewish community,” he said, “from the political climate and the tone and tenor of the discourse around Jews and Israel.”
The post The Central Synagogue attack had no clear connection to Mamdani. He’s still being blamed. appeared first on The Forward.
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‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know
When Audrey Glickman heard about the Friday night attack at Central Synagogue, a prominent congregation on Manhattan’s East Side, she had a visceral, immediate reaction.
“My first thought with anything like this is: they’ve been invaded,” she said. “And I know how that feels.”
Glickman, 69, survived the October 2018 attack on Pittsburgh’s Tree of Life synagogue — the deadliest antisemitic attack in U.S. history that killed 11 worshippers. She was leading services when she heard the rat-a-tat of gunfire. She grabbed fellow congregant Joe Charny, then 88, and raced up the stairs into a small room filled with bags of clothes to be donated to those in need. Together, huddled and scared, they hid under their prayer shawls until it was over.
In New York City this weekend, an attacker struck a congregant and a security guard, then was arrested and charged with hate crimes. Police said no one was seriously hurt.
“You never shake that feeling that somebody came into your space and invaded your safety, and you can’t undo it,” Glickman said. “My heart goes out to them.”
The suspect in New York, Larry Montes, 46, was charged with felony hate crimes and told police afterward that the attack was religiously motivated, citing hostility toward Jews and Black people. Montes, who has two prior misdemeanors, was granted bail at his Saturday night arraignment and is due back in court Thursday.
The attack landed amid a citywide surge: New NYPD data shows anti-Jewish hate crimes in New York rose 8.5% during Mayor Zohran Mamdani’s first seven months in office and made up 57% of hate crimes citywide, with July alone seeing a 53% jump from a year earlier.
Glickman said she hopes New York officials can eventually give the congregation answers. A federal jury sentenced the Tree of Life gunman, Robert Bowers, to death in August 2023.
“I hope they have the kind of investigators that we had here to figure out what went on,” she said. “When you can close up the case, it feels a lot better.”
But Glickman said every targeted congregation eventually has to answer a harder question: How do you stay open to strangers, newcomers and the unaffiliated, while keeping the people inside safe?
For that answer, she said, members of Tree of Life turned to a friend: the Rev. Eric Manning of Mother Emanuel AME Church in Charleston, South Carolina, where a gunman killed nine Black worshippers during a Bible study in 2015.
Manning and then-Tree of Life’s Rabbi Jeffrey Myers leaned on each other. Myers invited Manning to speak at the funeral of Rose Mallinger, the oldest of the shooting victims, and the two clergy have stayed close in the years since. Manning’s advice to Glickman’s congregation has stayed with her: “You can’t close your doors.”
Nearly eight years later, Glickman still goes to shul most mornings, and still worships on Shabbat with Tree of Life, which continues to meet in borrowed space while its building is rebuilt.
Her message for the congregation in Manhattan: “We’re here, and we know how they feel,” Glickman said. “It’s not a good feeling, and we shouldn’t have to live with this. We are in a time of biblical proportions.”
‘The walls will never be high enough’
Rabbi Charlie Cytron-Walker, 50, has an unusually direct connection to Central Synagogue. In January 2022, a gunman held Cytron-Walker and three congregants hostage at Congregation Beth Israel in Colleyville, Texas, after Cytron-Walker let him in from the cold and offered him tea.
The gunman, Malik Akram, had done his research, the FBI later found: He’d chosen the synagogue because it was the closest one to the federal prison holding Aafia Siddiqui, sentenced to 86 years for attempted murder and other felonies. Akram demanded her release and ordered Cytron-Walker to get America’s equivalent of a chief rabbi on the phone. He’d seen photos of Central Synagogue’s senior rabbi, Angela Buchdahl, with President Barack Obama and insisted that Cytron-Walker call her.
Cytron-Walker didn’t know her personally; he tracked down a number and left her a voicemail.
The 11-hour standoff — caught in its entirety on the synagogue’s security cameras — ended with all the hostages escaping unharmed. Authorities shot and killed Akram on the scene.
“While it was sad to hear that there was an attack at Rabbi Buchdahl’s congregation, I was very grateful to hear that the security protocols they have in place minimized any disruption,” Cytron-Walker said.
He was struck by how quickly the congregation returned to prayer. “You always have to weigh, when there’s a disruption, what the community needs in that moment,” he said. “What the community needed was not to let what turns out to be a minor incident ruin the night — to be able to celebrate Shabbat as a community despite the disruption.”
Cytron-Walker, now the spiritual leader of Temple Emanuel in Winston-Salem, North Carolina, said Jewish congregations have to hold two values at once. “We have to live our values of loving the stranger,” he said. “Judaism has always been a part of the world, even when we try to isolate ourselves from it. The walls will never be high enough.”
At the same time, he said, “it is also a Jewish value to protect our own lives, to value our own lives. We should employ that with the rational part of our brain, not the emotional part. We shouldn’t panic, but we should be prepared.”
Just like Glickman, Cytron-Walker said he hopes Central Synagogue receives the kind of support that helped his own congregation heal.
“The Jewish people are not only receiving hate,” he said. “We’re also receiving love and support. It may not always be as much as we want, and when we do receive it, let’s offer gratitude and allow that to help with our healing.”
The post ‘We are in a time of biblical proportions’: What survivors of past shul attacks want Central Synagogue to know appeared first on The Forward.
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On my first Shabbat in NYC, the sanctuary was attacked
I don’t often go to synagogue. Outside of the High Holidays, it is not somewhere I would ordinarily find myself on a Friday night.
In the last few years, I have made a point of spending Shabbat with my grandmother. We light candles, eat together and let the week recede for a few hours. I don’t see it as an obligation so much as the comfort of doing something that has been done before, by people I love, in a rhythm that existed long before I did.
And yet, synagogues have a strange way of finding me when I need them.
Last summer, while travelling through Europe to visit two of my closest friends, I found myself in London, exhausted from weeks of constant movement. I happened to walk past a synagogue and realized that Shabbat was the following day. I reached out and asked if I could join their services. I remember thinking that perhaps this was exactly what I needed: a few hours to sit still, focus, and breathe.
And I was right.
There is something uniquely grounding about entering a synagogue in an unfamiliar place and discovering that the ritual is familiar. You may be thousands of miles from home, surrounded by people you’ve never met, but you know when to stand. You recognize the melodies. You open the same prayers. You know that somewhere else in the world, other Jews are doing some version of the same thing.
So when, only a few days after moving to New York, I was connected with a member of Central Synagogue through a potential landlord and they invited me to join them for Shabbat services, I thought: Why not?
I had just arrived in a city where I was beginning a new job at the Forward, a new life, one that, for the first time, was entirely mine to shape. That is a daunting task. What better way to spend my first Friday night than doing something that has always made the unknown feel a little more manageable.
Moments after services began, I was sitting in the sanctuary, allowing myself to take in the week that had just passed — my first week in New York — when a man entered and began moving violently through the congregation.
He knocked down the Shabbat candles that had just been lit. He moved through the rows of congregants. I watched him strike another person.
People around me ran toward the sides of the sanctuary. My own body went into the same instinctive state of shock and survival: Where is the danger? Where can I go? What do I need to watch for?
The security response was swift. The intruder was stopped, we re-lit the candles, and services continued.
Those around me who knew I was new to the synagogue immediately went into protection mode. They checked on me, expressing disbelief that something like this could have happened there, especially given the level of security they pride themselves on maintaining. They told me that in the nearly three years since October 7, nothing like this had happened.
The clergy, too, seemed to understand what the moment required. They gave us strength and courage, using the same voices that had moments earlier been leading us in song and prayer to restore some sense of calm. Throughout the service and again afterward in their online response, they returned to the same idea: it was our duty to keep joy alive.
Joy, one of the rabbis said, is itself an act of resistance.
I understood the sentiment. But my body hadn’t quite caught up.
Shabbat is one of the rare times when I allow myself to become completely uninhibited. I sing. I look up from the prayer book. I watch the rabbis and the people around me. I let myself become absorbed in something larger than whatever has been occupying my mind that week. For a few hours, I am not thinking about work, or apartment hunting, or navigating a new city. I am simply there.
That is also why the disruption was so jarring. I had come to Shabbat to let my guard down, and suddenly I found myself unable to do so.
I kept my eyes toward the front of the room, watching for movement. When it came time to turn around during Lecha Dodi, I felt a jolt of anxiety at the thought of putting my back toward the congregation. I could no longer surrender myself completely to the moment and what it required of me. I knew, rationally, that the threat had passed. But my body had learned something different: that even here, even now, even in this room, I might need to be ready.
For a moment, I considered leaving. But the people around me seemed to embody a quiet confidence that everything was going to be okay. They had chosen to stay, and I followed their lead. There is a certain strength in knowing that you are not standing alone.
I had come to Central Synagogue because I wanted to feel at home in my new city. Instead, on my first Shabbat in New York, I was reminded how quickly the simple act of practicing Judaism can become an exercise in vigilance. And yet, looking around the room that evening, I also understood that vigilance does not have to mean retreat.
The post On my first Shabbat in NYC, the sanctuary was attacked appeared first on The Forward.

