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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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‘This is sort of their normal’: Israelis confront yet another wartime flare after Iranian fire
(JTA) — TEL AVIV — As missiles flew toward Israel on Sunday night, beleaguered Israelis once again took to Facebook from their safe rooms.
“Whoever is in charge of naming wars over here, please do not give it a fierce animal name this time,” one Israeli wrote in an English-language group. “The last military operation was called ‘Roaring Lion,’ and the Twelve Day War in June 2025, ‘Rising Lion.’”
Another replied with a suggestion: “I hope it’s something like ‘The One Day War.’”
The idea may not have been far off. U.S. President Donald Trump said early Monday that he hoped both Iran and Israel would halt their fire. By mid-morning, Iran’s military announced the strikes were on pause, saying it had sufficiently retaliated for the Israeli strikes in Beirut, a tit-for-tat exchange. By Monday evening Israel time, Netanyahu, too, said the fighting was halted, but warned that Israel would respond “with force” to any future attacks.
Despite the tenuous pause — not quite a ceasefire — Home Front Command restrictions remained in place by Monday evening, touching every layer of daily life in Israel. Schools were closed through at least Wednesday. Or Erez, head spokesperson for Clalit, Israel’s largest health care network, told JTA, “We will continue to remain operating in shelters until the Home Front Command restrictions change.”
By 10 p.m. Sunday, NICU infants and those in critical care were already being moved to bunkers beneath Beilinson hospital, home to the largest emergency room in the Middle East.
“This is the third time within a year that we have carried out such a transition,” said Dr. Erez Barenboim, director of Beilinson and Hasharon Hospitals.
Hospital staff were visibly fatigued but resilient. Soroka University Medical Center was struck by an Iranian ballistic missile during the June 2025 conflict, and as is standard during attacks, health care staff canceled non-essential visits and moved operations to shelters.
Alexi Wirpel, a student at the University of Mary Washington in Virginia, was on a Birthright trip in the Galilee when the first sirens rang out. “We could hear the dome working, so we knew we were going to be relatively okay,” she said.
It was not Wirpel’s first trip to Israel, but it was her first time hearing sirens signaling incoming missiles. Others on the Birthright trip were more anxious and had to be consoled by staff, she said.
When word came of a tenuous pause, Wirpel said, she and others didn’t believe it would last long.
“All day today we’ve all kind of been just waiting for something to go off again,” she said. “It’s become a very real reality that this is something that my family has to go through instead of just hearing about it.”
Caroline Flannery manages an after-school program at a Tel Aviv middle school and has watched the cumulative toll of two and a half years of conflict reshape an entire generation of Israeli children. Added to the time lost during the pandemic, students in those grades have missed the equivalent of a year of school.
“We have kids in fifth and sixth grade that still don’t know the alphabet,” Flannery said.
Israel’s education system has been among the hardest hit since Oct. 7. Leaked results of a government aptitude test found that only 3% of Israeli ninth graders met the national benchmark for science, and just 22% met the benchmark for English, figures that prompted opposition leaders to call for a declaration of a “national educational emergency.”
The disruption extends to staff, who are just as rattled as students when a siren sounds and a week of lesson plans is suddenly worthless.
Flannery moved to Israel in 2019 and hadn’t planned to stay, but the impact she could make on Israeli children convinced her to commit to another year, and then another, until she was running the after-school program herself.
The conclusion she has come to in the wake of Oct. 7 is that many of her students, faced with constant disruption, will never fully catch up.
“It’s not just that they miss school, so now they have to work extra hard and catch up,” she said. “Their whole routine was disrupted and they come back. They’re not ready, not used to, not prepared to sit, to come into class, to sit in their seats, to learn. Their minds aren’t there.”
With Trump pressing Israel and Iran to return to the negotiating table, Flannery discussed contingency plans already on the table — such as Zoom classes, home visits — should the war return to its March tempo.
“This,” she said, “is sort of their normal.”
The post ‘This is sort of their normal’: Israelis confront yet another wartime flare after Iranian fire appeared first on The Forward.
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Celebrated German Jewish bakery closes, saying ‘the hatred reached Berlin’ after Oct. 7
(JTA) — BERLIN — A Jewish bakery owned by Polish and Israeli immigrants in this city has shut its doors, citing a combination of economic pressure and antisemitic harassment.
Babka & Krantz opened in the Friedenau district in November 2022 and added a second location in December 2024, adjacent to the memorial at the site where the Nazis devised their “final solution” for the Jews during the Holocaust.
The second location at the House of the Wannsee Conference closed on Nov. 30, according to the bakery’s Instagram account, which directed followers to a statement from the memorial that has since been deleted from its website.
“We regret the verbal abuse and the difficult situation to which the managing directors and employees of BABKA & KRANTZ Meisterkonditorei were exposed and express our full understanding for the termination of the cooperation under these circumstances,” said the March 10 statement, which was preserved by the Internet Archive.
Now, the original location has closed, too.
Café owners and married couple Shahar Elkin and Marcin Liera-Elkin said in a statement to friends and supporters that a construction site had blocked access to the bakery for more than a year, curbing foot traffic.
But they also said they had been affected when, after Hamas’ Oct. 7, 2023, attack on Israel, “the hatred reached Berlin as well.” The bakery was “subjected to constant verbal abuse” since that time, they said in their statement, which has circulated on social media.
Elkin and Liera-Elkin declined to comment to the Jewish Telegraphic Agency, saying they were turning down all media inquiries for the time being. “We and our family need to settle down and attend to a few matters,” they said.
Some would-be customers in the neighborhood said they were already missing the Babka & Krantz on Sunday.
“I was actually going there every day recently, after I found out they were closing. I found that really unfortunate,” said Rebecca, who declined to share her last name. She said she had heard about both the economic impact of the construction and about harassment that had taken place at the store, adding, “It makes me sad that things are this way. I’m trying not to cry.”
Babka & Krantz joins a growing list of beloved eateries that have cited the aftermath of Oct. 7 in announcing their closures. Also in Berlin, the hummus bar Kanaan, which was jointly owned by an Israeli and a Palestinian, closed in March after experiencing protests. An Israeli restaurant in Portugal cited harassment when it announced its closure in January, as did an Ethiopian-Israeli eatery in New York City that recently ceased operating as a traditional restaurant. In Washington, D.C., a local chain of Israeli restaurants closed down late last year following a boycott campaign.
Elkin came to Berlin in 2012 from his home city of Haifa, Israel, and in 2019 earned a master baker’s certificate, becoming the first Jewish master baker accepted into the Berlin Bakers’ Guild. Liera-Elkin was born in Posen, Poland, and grew up in Berlin.
The couple said they were proud to be producing Jewish baked goods in a city with a resurging Jewish population.
“Our families come from cities with a vibrant Jewish life and a formative culture of debate. Today, few or no Jews live in these places anymore,” they said in their statement last week. “That’s why Berlin is such a miracle.”
Germany is home to an estimated 200,000 Jews, including many from the former Soviet Union and a large contingent of Israeli expats. The bakery catered to them, offering special menus for Jewish holidays, devising baked goods that reflect diverse Jewish traditions and even bringing in a rabbi to answer visitors’ questions.
But the bakery catered not only to Jewish customers. According to the owners, non-Jewish locals learned about Jewish culture at their tables. “Our neighbors have seen that different people can eat together at one table and speak to each other,” they wrote in their goodbye note.
The business also won professional recognition, earning a Craftsmanship Award sponsored by the Federal Ministry for Economic Affairs last year.
The couple said the good relations they had built as unofficial ambassadors of Jewish culture – introducing Berliners of all backgrounds to Jewish culinary specialties – were endangered when the construction site went up in their neighborhood, blocking the street view of their business. They lost customers and money, they said, and their anxiety was increasingly visible on their Instagram account, where they chronicled their fruitless efforts to make their story accessible again.
Speaking to the Berliner Morgenpost in November, Liera-Elkin hinted that the two-pronged pressure — economic and harassment — might force them to close. He reported that their vehicle had been vandalized and that they had “experienced numerous verbal and even physical attacks in our private life, received hate-filled letters and calls.” The couple said they had even sent their daughter to stay elsewhere for a time.
“We are just a bakery that wants to offer great products. But now we are only confronted with problems and politics that leave us in despair,“ he told the Morgenpost. “We really don‘t know if Berlin is still the right place for us.”
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Dave Matthews pushes back on claims his criticism of Israel is antisemitic
(JTA) — Dave Matthews, the frontman of the American rock band Dave Matthews Band, pushed back on allegations Friday that his vocal criticism of Israel in recent years had crossed into antisemitism.
Reading his remarks from a sheet of paper on stage at the Coastal Credit Union Music Park in Raleigh, North Carolina, Matthews, whose criticism of Israel has drawn backlash from some Jewish and pro-Israel voices, pushed back on accusations of antisemitism.
“It’s no secret, at least I don’t try to make it a secret, that I disagree with the policies of Israel and the United States, and their treatment of the civilian population in Gaza and the West Bank,” Matthews said. “But that should by no means be twisted into anybody thinking that I am bigoted or antisemitic in any way at all.”
Matthews continued: “On the contrary, I have a deep respect and love for all of my life that I can remember, and an admiration for the culture and history of the Jewish people.”
The frontman of the band continued to list a host of prominent Jewish figures he admired, including Albert Einstein, George Gershwin, Hannah Arendt and Anne Frank, and described being at a friend’s son’s bar mitzvah on Oct. 7, 2023, when Hamas attacked Israel.
“I hold the Jewish people in the highest regard, and it breaks my heart that my opinions born out of deep commitment to nonviolent resolution and resistance can be twisted to serve any hateful or racist or bigoted ideas,” Matthews said.
Matthews’ remarks come after years of outspoken criticism of Israel, including in 2024 when he joined a pro-Palestinian demonstration in Washington, D.C., against Israeli Prime Minister Benjamin Netanyahu’s speech to Congress.
“I’m ashamed that my tax dollars are going to the brutalizing of an entire people,” Matthews told Al Jazeera at the time. “It’s shameful. And I’m ashamed that our government is welcoming him here.”
At a New Jersey concert last year, Matthews also donned a keffiyeh, the traditional Palestinian headscarf, and held up signs reading “Stop The Genocide” and “Stop Killing Children.”
A representative for Matthews did not immediately respond to a request for clarification of what prompted his remarks Friday.
Matthews is among a growing number of prominent artists who have become outspoken critics of Israel in recent years, including Macklemore, the Irish rap group Kneecap and the British punk band Bob Vylan.
Matthews’ statement Friday was not the first time the artist has defended his rhetoric. In a December 2023 letter to his Jewish fans obtained by JNS, he also assured fans that he “strongly and unequivocally condemn the horrific events of Oct. 7.”
“I will never stop calling for an end to the violence in Gaza and the West Bank and Lebanon, and for that matter, the Congo and Sudan and Ukraine, or the violence, or the horrific violence against immigrants and their neighbors in our country,” Matthews concluded during his remarks Friday.
The post Dave Matthews pushes back on claims his criticism of Israel is antisemitic appeared first on The Forward.
