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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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How Mussolini’s Jewish lover changed Fascist art and design
Not even 70 years after Italy unified, Benito Mussolini’s staged march on Rome so unnerved the government that King Victor Emmanuel III named him prime minister, opening the door to Fascist rule. “And so then began the task of selling Italy: at home, abroad, and as an idea in itself,” according to “The Future Was Then: The Changing Face of Fascist Italy.”
Now on view at Manhattan’s Poster House, the exhibition examines the intersection of propaganda and art in Mussolini’s Italy. Featuring 75 works on loan from the Fondazione Massimo e Sonia Cirulli in Bologna and curated by photographic artist and author B.A. Van Sise, the show explores how the regime used bold design, vivid color and modernist imagery to shape the nation’s self-image and fuel the Futurist movement.

But beyond the bombast, the sleek typefaces and arresting compositions lies a deeper, more complicated story. At its heart is Mussolini’s longtime lover and muse, Margherita Sarfatti, a Venetian Jew whose aesthetic sensibilities helped define the visual language of Italian Fascism.
“It’s not a Jewish show, though a person could argue it has a huge Jewish element since everything goes back to Margherita Sarfatti, who’s as Jewish as they come,” Van Sise said. “Fundamentally, Sarfatti’s the core of the show. The entire Italian art establishment changes gears because Mussolini’s girlfriend likes Futurism.”
Born in 1880 into a wealthy Jewish family, Sarfatti became a journalist, art critic and socialite who served as Mussolini’s adviser, biographer and cultural strategist. She funded Il Popolo d’Italia and was, as the exhibition text notes, “the uncrowned queen of Italy.”
“Think Gertrude Stein with better couture,” Van Sise said. “Every single thing in this show exists because of her — the Duce’s girlfriend adored Futurist art, and her taste dictated the direction of Italy’s visual culture. Artists and movements jumped ship to follow her lead, obeying in advance.”
Her influence is evident in pieces such as Marcello Dudovich’s 1936 poster “Esposizione Rhodia Albene alla Rinascente,” which depicts two elegantly dressed women striding in lockstep, evoking Sarfatti’s emphasis on fashion, modernity and movement.
The exhibit unfolds in three sections — “Italy as an Idea,” “Italy at Home,” and “Italy in the World” — each highlighting how Italian identity was constructed through imagery that linked domestic life, political messaging, and global ambition.
“Cioccolato Ali d’Italia,” a poster from 1931, depicts a sleek silver aircraft soaring across the page. Created to commemorate Minister of Aviation Italo Balbo’s transatlantic flights to South America, the image showcases Italy’s growing aviation prowess. A small rendering of Columbus’ ship tucked in the corner underscores the regime’s imperial aspirations.
The 1933 “Ardita Fiat” poster highlights the introduction of the Fiat Ardita, a streamlined, torpedo-shaped car whose name, which means “the daring one,” embodied Fascist vigor. In it a woman sits behind the wheel, her white gloves and black fez hat mirroring those worn by the Arditi, Italy’s elite assault troops.
Van Sise said it was essential to acknowledge the significant, though often overlooked, role Italian Jews played in Fascism’s early years. Among them were Gino Arias, an economist who addressed the National Fascist Party shortly before it seized power in 1922; Elisa Majer Rizzoli, who led the party’s women’s wing; and Guido Jung, an Orthodox Jew who served as finance minister.
“It was really important to include the Jewish history of the Italian Fascist period because it’s partly my own,” Van Sise said. “My family were Tunisian and Libyan Jews who came to Italy, and some branches were old-line Italian families — there for centuries, if not a millennium.”
Eventually Jews were targeted in Italy. By 1938 Mussolini had enacted racial laws, forcing thousands of Jews, including Sarfatti and Van Sise’s grandfather, to flee. Sarfatti spent her exile in Switzerland, Argentina, and Uruguay before returning after the war, only to learn her sister was among the more than seven thousand Italian Jews murdered in the Holocaust.
Van Sise’s grandfather also returned, before the war’s end, and joined the partisans.
He provides the exhibition’s stark coda: a small black-and-white photograph showing the corpses of Mussolini and others hanging by their heels in Milan’s Piazzale Loreto. The photographer was Van Sise’s grandfather.
“It’s a brutal image,” Van Sise said. “But it brings the story full circle — art, politics and identity collapsing into history itself.”
“The Future Was Then: The Changing Face of Fascist Italy” runs through Feb. 22 at the Poster House.
The post How Mussolini’s Jewish lover changed Fascist art and design appeared first on The Forward.
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Berlin to Lift Suspension of Israel Weapons Sales, but Says Ceasefire Must Hold
A German and Israeli flag fly, on the day Chancellor Friedrich Merz meets with Israeli President Isaac Herzog for talks, in Berlin, Germany, May 12, 2025. Photo: REUTERS/Liesa Johannssen
Germany on Monday moved to resume weapons sales to Israel that had been suspended since August over the war in Gaza, but said the decision is subject to the observance of the ceasefire and the large-scale provision of humanitarian aid.
Germany, the second-largest exporter of arms to Israel after the United States, announced a suspension of some arms exports to Israel in August, amid mounting popular pressure over the war.
The decision affected weapons and systems that could be used in Gaza but not others deemed necessary for Israel to defend itself from external attacks.
Berlin will lift the suspension order on Nov. 24 and return to a case-by-case review of arms exports to Israel, while continuing to monitor the developments on the ground, a German government spokesperson said on Monday.
HUMANITARIAN AID MUST CONTINUE ‘ON A LARGE SCALE’
The ceasefire between Israel and Hamas “is the basis for this decision, and we expect everyone to abide by the agreements that have been made – that includes maintaining the ceasefire,” a second government spokesperson said.
“It also means that humanitarian aid is provided on a large scale and that the process continues in an orderly manner, as agreed,” the spokesperson added.
Germany remains committed to supporting a lasting peace between Israel and the Palestinians on the basis of a two-state solution and would continue to engage in supporting reconstruction in Gaza, the spokesperson said.
Germany is one of Israel‘s staunchest supporters, in part because of historical guilt for the Nazi Holocaust – a policy known as the “Staatsraison.”
German Chancellor Friedrich Merz came under massive criticism from his own conservatives for the decision to partially suspend the deliveries, which he said was in response to Israel‘s plan at the time to expand operations in Gaza.
According to the Stockholm International Peace Research Institute, Germany provided 30 percent of Israel‘s major arms imports in 2019-2023, primarily naval equipment including Sa’ar 6-class frigates (MEKO A-100 Light Frigates), which were used in the Gaza war.
ISRAEL CALLS ON OTHERS TO FOLLOW
Israeli Foreign Minister Gideon Saar on X lauded Germany for its decision to lift the order.
“I call on other governments to adopt similar decisions, following Germany,” he wrote.
German Foreign Minister Johann Wadephul said the decision, in which his ministry was closely involved, was “responsible and correct” and that the ceasefire appeared to be sustainable.
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Britain to Overhaul Asylum System With Review of Human Rights Laws and Refugee Status
French gendarmes on a boat approach a group of migrants travelling on an inflatable dinghy leaving the coast of northern France in an attempt to cross the English Channel to reach Britain, from the beach of Petit-Fort-Philippe in Gravelines, near Calais, France, Aug. 25, 2025. REUTERS/Hannah McKay
Britain will set out an overhaul of its asylum system on Monday, making refugee status temporary and reinterpreting human rights laws to make it easier to deport migrants who arrive illegally, in bids to stem the rise of the populist Reform UK party.
Interior minister Shabana Mahmood will outline changes to how the European Convention on Human Rights (ECHR) should be interpreted by UK courts to give the government greater control over who can remain in Britain.
“These reforms will block endless appeals, stop last-minute claims and scale up removals of those with no right to be here,” Prime Minister Keir Starmer, a former human rights lawyer, said in a statement.
In what the center-left Labour government says is the most sweeping asylum policy overhaul of modern times, Mahmood will announce changes that include quadrupling to 20 years the time refugees will have to wait to settle permanently.
The government also threatened visa bans on Angola, Namibia, and the Democratic Republic of Congo unless those countries accepted the return of illegal migrants and criminals.
GOVERNMENT SETS OUT TOUGHER STANCE ON ASYLUM
Immigration has become the most important issue for voters in recent months, with those arriving in small boats from France the most visible sign of illegal arrivals. The issue has helped propel Reform UK, led by veteran anti-EU campaigner Nigel Farage, into a commanding opinion poll lead.
Zia Yusuf, a senior member of Reform, said the public were sick of being told there was no way to prevent people from arriving illegally on beaches, but said existing laws and likely opposition from Starmer’s lawmakers meant Mahmood’s proposed changes were unlikely to ever happen.
Tony Vaughan, a Labour lawmaker and senior lawyer, was one of the first to publicly criticize the proposals, adding the rhetoric would encourage “the same culture of divisiveness that sees racism and abuse growing in our communities.”
In the year to the end of March, 109,343 people claimed asylum in Britain, up 17 percent on the previous 12 months. Still, fewer people claim asylum in Britain than in its EU peers France, Germany, Italy, or Spain.
Most migrants arrive legally. Net migration reached a record high of 906,000 in the year to June 2023, before it fell to 431,000 in 2024, partly reflecting tighter rules.
MAHMOOD WARNS DARK FORCES AT PLAY ON MIGRATION
Mahmood said Britain had always been a tolerant and welcoming country to refugees, and she realized that her proposals might receive backlash from some in her own party, who said that it was wrong to deport people recognized as refugees.
But she said an asylum system prone to abuse was allowing “dark forces” to stir up anger, such as protests outside hotels housing migrants.
“Unless we act, we risk losing popular consent for having an asylum system at all,” Mahmood, whose parents moved to Britain from Pakistan in the late 1960s and 1970s, wrote in the Guardian newspaper.
“A country without secure borders is a less safe country for those who look like me.”
Under her proposals, the government wants to change the interpretation of Article 8 of the ECHR, governing the right to a family life. It would make clear that a family connection means immediate family, such as a parent or child, preventing people from “using dubious connections to stay in the UK.”
It added that Britain would also work with like-minded countries to review the application of Article 3, which prohibits torture. It argued that the “definition of ‘inhuman and degrading treatment’ has expanded beyond what is reasonable,” making it too easy to challenge deportations.
The changes stop short of leaving the ECHR altogether, as Reform and the Conservative Party have advocated. But human rights charities still lamented the moves.
Sile Reynolds, Head of Asylum Advocacy at Freedom from Torture, said the rules would “punish people who’ve already lost everything,” adding this is “not who we are as a country.”
Polls suggest the country is divided on the issue. However, a YouGov survey in August found 45 percent of Britons would support admitting no more new migrants and requiring large numbers who had arrived in recent years to leave.
“I can understand why there’s been protests,” Jenny Fenwick, 56, a personal assistant, told Reuters at London’s Charing Cross train station. “I think asylum seekers come here because they know that they’re going to get given accommodation, money, you know, a good life.”
