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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Majority of New York City Jewish Voters Dissatisfied With Mamdani, Poll Shows
New York City Mayor Zohran Mamdani holds a press conference at the New York City Office of Emergency Management, as a major winter storm spreads across a large swath of the United States, in Brooklyn, New York City, US, Jan. 25, 2026. Photo: REUTERS/Bing Guan
A new poll of Jewish voters in New York City points to deep dissatisfaction with Mayor Zohran Mamdani’s leadership, particularly over his handling of rhetoric tied to the Israel-Hamas conflict.
The survey, conducted by Mercury Public Affairs in partnership with The Jewish Majority, sampled 665 Jewish voters who cast ballots in last year’s mayoral election between Feb. 17 and 28. Its findings suggest a growing disconnect between Mamdani and the local Jewish community, building upon an already tense and fraught relationship.
According to the newly released poll, 58 percent of respondents rated Mamdani’s job performance as “fair” or “poor,” including 40 percent who said it was “poor.” Just 32 percent said he was doing an “excellent” or “good” job. The numbers indicate that a clear majority of Jewish voters surveyed are dissatisfied with the direction of the city under the mayor’s leadership.
The survey also highlights sharp concern over Mamdani’s response to the phrase “globalize the intifada,” a slogan widely condemned by pro-Israel advocates as inciting violence against Jews. Sixty-one percent of respondents said the mayor’s refusal to explicitly denounce the phrase has “emboldened pro-Hamas protesters,” reflecting alarm among many Jewish voters about rising antisemitism and public safety.
For many in the community, the issue goes beyond rhetoric. Critics argue that failing to clearly reject language associated with violence risks normalizing extremism at a time when Jewish communities in the US and globally have reported increased threats. New York City has experienced an ongoing surge in antisemitic hate crimes in the two-and-a-half years since Hamas’s Oct. 7, 2023, massacre across southern Israel.
The “glogalize the intifada” slogan, which gained traction at pro-Palestinian protests worldwide amid the Israel–Hamas war in Gaza, has been criticized by many Jewish New Yorkers who associate it with calls for violence against Jewish and Israeli civilians. The term “intifada,” Arabic for “uprising,” is widely known from two bloody periods of sustained Palestinian terrorism against Israelis. Many observers have argued that calls to “globalize the intifada” encourage activists to take up political violence worldwide, especially against the Jewish community and supporters of Israel.
In June 2025, Mamdani defended the phrase by invoking the Warsaw Ghetto Uprising during World War II. In response, the US Holocaust Memorial Museum repudiated the then-mayoral candidate, calling his comments “outrageous and especially offensive to [Holocaust] survivors.”
Mamdani has also faced scrutiny over his handling of issues pertaining to antisemitism and the Jewish community. The Mamdani administration revoked the city’s adoption of the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism when the mayor entered office, arguing that rigid definitions can risk conflating criticism of Israel with antisemitism and may complicate the handling of politically sensitive speech.
IHRA — an intergovernmental organization comprising dozens of countries including the US and Israel — adopted the “working definition” of antisemitism in 2016. Since then, the definition has been widely accepted by Jewish groups and lawmakers across the political spectrum, and it is now used by hundreds of governing institutions, including the US State Department, European Union, and United Nations. Law enforcement also uses it as a tool for matters such as hate-crime investigations and sentencing.
The mayor’s office has also voiced support for divestments from Israeli bonds. The suggestion has received substantial pushback from the city’s business community, noting that the bonds have been a safe, long-standing investment for city pension funds and that financial decisions must be separated from political pressure. City Comptroller Mark Levine recently touted the bonds’ decades-long record of repayment and argued his office’s responsibility was to maximize returns for retirees, not respond to shifting political campaigns.
The poll’s findings align with voting patterns from the most recent mayoral election, in which Mamdani struggled to win broad support among Jewish voters. He received 26 percent of the vote within the group, far behind his chief opponent, former Gov. Andrew Cuomo, who secured 55 percent. Republican candidate Curtis Sliwa received 8 percent.
Observers speculate the numbers could pose a longer-term challenge for Mamdani as he navigates a city with the world’s largest population outside of Israel.
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Molotov Cocktail Attacks Target Jewish Institutions in Argentina in Two Incidents Within a Week
A display in Buenos Aires of pictures and names of victims of the 1994 AMIA bombing, in which 85 people died and hundreds more were wounded. Photo: Reuters/Marcos Brindicci.
Argentine Jews are on edge after Jewish institutions in Buenos Aires were targeted in Molotov cocktail attacks in two separate incidents in less than a week, deepening security concerns within the local Jewish community.
On Sunday, unknown individuals threw a homemade firebomb at the Chabad Lubavitch Jewish Community Center in La Plata, a city in southeastern Buenos Aires, in a brazen attack marking the second within a week.
Local authorities reported no significant material damage or casualties, though the incident has fueled alarm over a broader pattern of violence targeting Jews across the country.
The Buenos Aires Security Ministry and Police Counterterrorism Division have opened an investigation into this latest incident, examining possible links to an attack last week that appears to share a similar modus operandi.
The Delegation of Argentine Israelite Associations (DAIA), the country’s Jewish umbrella organization, strongly condemned this second attack, warning of a disturbing pattern of incidents and calling for an urgent investigation and clear condemnation.
“Violence must be countered through education and by bringing those responsible to justice. When hatred goes unpunished, it escalates, and today it is once again surfacing in tangible acts that cannot be normalized,” DAIA said in a statement.
“There is no room for indifference. Antisemitism is not an isolated incident, it is a threat that demands a firm response, coordinated institutional action, and the strict enforcement of the law,” it continued.
NUEVO ATAQUE ANTISEMITA EN LA PLATA
Una vez másExpresamos nuestro más enérgico repudio frente a un nuevo ataque antisemita ocurrido en la ciudad de La Plata, esta vez contra la sede de Jabad Lubavitch.
Advertimos que la violencia debe ser combatida con educación y con el… pic.twitter.com/h1jrYg56hY
— DAIA (@DAIAArgentina) May 3, 2026
In an alarming earlier attack, the Israelite Literary Center and Max Nordau Library in La Plata was targeted Thursday when unidentified individuals threw a homemade Molotov-type device at the building’s entrance.
Although the device failed to ignite, it shattered the building’s windows and caused some material damage. Fortunately, no fires broke out and no injuries were reported.
The center condemned the attack, pointing to a “growing level of antisemitism nationally and internationally” and warning that such trends are contributing to a broader climate of hostility.
“We cannot separate this episode from the rise in antisemitism and the climate of intolerance that enables expressions of hatred. This compels us to promote, now more than ever, a democratic coexistence based on respect for pluralism,” the statement read.
“These acts do not intimidate us – they strengthen our conviction to continue building culture, critical thinking, and community,” it continued.
In response to these latest attacks, Jewish institutions across the country have strengthened preventive protocols and reinforced internal security and surveillance measures.
La Plata Mayor Julio Alak denounced the attack as an assault on democratic coexistence and pluralistic values, reiterating that the city will firmly uphold mutual respect and reject all forms of hatred.
The DAIA called on authorities to act swiftly, identify those responsible, and apply the full extent of the law, stressing the need for decisive action to prevent further incidents.
“Impunity cannot be an option. This is an expression of hatred that not only harms the Jewish community but also threatens the fundamental values of coexistence, respect, and democracy,” the organization said.
“Every act of antisemitism that goes unpunished sends a message of tolerance toward hatred. Every firm response from authorities is a clear signal that society is unwilling to back down,” it continued. “To ensure these incidents do not happen again, determination, action, and justice are required.”
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Israel Launches Mobile Climate Lab in Kenya to Improve Africa’s Data Collection for Environmental Policy
Israel’s Ambassador to Kenya, Gideon Behar, meets with Cabinet Secretary for Interior and National Security, Kipchumba Murkomen, on March 3, 2026. Photo: Screenshot
Israel’s Ambassador to Kenya has announced an initiative to deploy a mobile climate laboratory to grow data collection in the African nation, an effort to provide real-time information so policymakers can pursue solutions as temperatures continue to rise across the continent.
“There is a huge gap in climate data and climate knowledge in Africa, and the work of this laboratory helps us close this gap,” Gideon Behar said on Saturday while visiting the International Livestock Research Institute (ILRI) site in Kapiti, the current home of the mobile lab. He said that the plan would allow political leaders “to make better policy decisions based on real and accurate science.”
Israel’s Weizmann Institute of Science has spearheaded and operated the project. In December, the institute described the project’s importance, explaining that “Africa’s landscapes are transforming faster than almost anywhere else on earth, yet the continent remains one of the world’s largest blind spots in climate observations.”
The institute said that following a months-long journey around the African continent by sea, the “fully equipped Biosphere–Atmosphere Research Mobile Lab is about to roll onto African soil, launching an ambitious campaign to measure how land-use change is reshaping the region’s carbon, water, and energy cycles.”
ILRI’s Director General Appolinaire Djikeng described the importance of the project for not only Kenya but also the entire African continent.
“We are in a society where we need data to make decisions,” Djikeng said. “The pressure from the climate crisis requires precision. This facility allows us to generate the evidence needed to guide sustainable food production and environmental management.”
Academics leading the research team include Dan Yakir, professor in the Department of Earth and Planetary Sciences, staff scientist Eyal Rotenberg, and post-doctoral researcher Dan Elhanati. Rotenberg said that climate models in Africa today “are not well calibrated because there has been very little measurement. This initiative will provide the data needed to validate and improve those models.”
The mobile unit features more than 30 scientific instruments set to measure carbon exchanges, levels of solar radiation, water usage, and these factors’ impact on changes in vegetation. The lab’s ability to move enables much broader and more diverse data collection in a variety of ecosystems, according to the researchers.
“I’ve been working in this field for 25 years, studying vegetation – atmosphere interactions,” Rotenberg told Kenya’s Capital FM. “Not only how vegetation affects the atmosphere, but how the atmosphere affects vegetation.”
“That is my core motivation — to come to Africa,” he added. “Unlike in Europe, the United States, Japan or China, there is very little measurement here. But climate is global. We must understand it everywhere, especially in Africa.”
Behar — who also serves as Ambassador-Designated to Uganda, Tanzania, Malawi, and Seychelles and Permanent Representative of UNEP and UN HABITAT (UNON) — said “the measurements and scientific work being conducted here will serve the global fight against climate change.”
Rotenberg emphasized, “If vegetation uses most of the water, there is less available for human use … We need to understand that balance.”
The project plans to operate for three years before relocating to Mount Kenya and other regions. Weizmann then plans to expand to Tanzania, South Africa, and other countries.
According to the World Meteorological Organization (WMO) State of the Climate in Africa 2024 report, “extreme weather and climate change are intensifying hunger, insecurity, and displacement across Africa, impacting every facet of socio-economic development.” Depending on the data set, 2024 was either the warmest or second warmest year in Africa on record, and the previous decade was the warmest ever recorded.
WMO Secretary-General Celeste Saulo said the organization’s report “reveals a stark pattern of extreme weather events, with some countries grappling with exceptional flooding caused by excessive rainfall and others enduring persistent droughts and water scarcity.”
The effort in Kenya comes as Israel has expanded efforts in Africa to counter the impacts of climate change and the widespread droughts that have followed.
In February, officials and workers from Somaliland’s National Water Authority arrived in Israel for a course developed to train them on Israeli technology and techniques for water preservation and treatment. The trip came two months following Israel’s recognition of Somaliland, located in the Horn, as an independent, sovereign state.