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How one of North America’s largest Conservative congregations added 900 new members in 8 months

This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.

TORONTO (JTA) —  At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.

Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.

The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.

“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.

With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.

The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.

As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years

“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”

Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family. 

Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays. 

“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said. 

Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.  

Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations. 

“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said. 

Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections. 

“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.

Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative. 

“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”

When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation. 

“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said. 

Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.

Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources. 

According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.

“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.  

In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.

“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated. 

Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.

Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)

Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity. 

“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.

Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year. 

“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick. 

By the end of the first day of advertising, 50 new families had signed up.

“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years. 

The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated. 

When it comes to reinvigorating community life, gaining new members is not the only task at hand. 

The membership drive “is only mile one of a marathon,” said Silverman.

“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”

As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.

“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”

Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec. 

“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”

Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier. 

“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec. 

Weinberg said that the Generations program will also improve diversity within the congregation.

“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.” 

According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone. 

Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews. 

“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.  


The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.

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Meet the only Jewish president of a Catholic university

Synagogue president and Catholic university president aren’t typically jobs one holds concurrently.

But in 2023, Greg Weiner became president of both Assumption University, a Catholic college in Worcester, Mass., and Congregation Beth Israel, a Conservative synagogue in the area.

Weiner’s inauguration in March of that year made him the first and only Jewish president of a Catholic university — one with the motto “Until Christ be formed in you.”

To him, the combination just made sense.

“I never had any hesitation at all about whether being a Jewish president would work — quite the opposite,” Weiner told the Forward. “The divide in society between people who do and don’t treat religion seriously is much wider than between particular religions.”

Shortly after Weiner’s inauguration, college presidents found themselves in the national spotlight as pro-Palestinian protesters built tent encampments on college campuses across the country in the aftermath of Oct. 7

During that time, Weiner became a figurehead for an unconventional idea: that Jewish students who felt unwelcome at secular universities ought to consider attending Catholic institutions like Assumption instead.

Now, Weiner continues to make the case that Catholic schools have much to offer Jewish students.

“The challenge for Jewish families, Jewish parents, Jewish students, is we have to ask ourselves: Do we value education, or do we simply value the prestige that’s associated with certain universities?” Weiner said. “Because, in a lot of cases, those seem to be inversely correlated.”

How Weiner became president

To state the obvious: Appointing a non-Catholic to head a Catholic university was not a risk-free choice.

How would students, faculty and trustees react? Would the university, founded in 1904 by the Catholic Augustinian order known as the Assumptionists, be accused of turning away from its Catholic history, character and mission?

Historically, Catholic universities were exclusively led by priests from the Catholic order that founded the school. Universities like Notre Dame have continued that tradition; every president since its founding in 1842 has been a priest of the Congregation of Holy Cross.

But as Catholic universities have increasingly sought to attract students of all faiths — and as the number of priests available to lead universities has declined — more laypeople have taken the helm. For instance, Loyola University in Chicago named the first laywoman instead of a priest as president in 2016. The Jesuit Fordham University did the same in 2022, breaking with its 200-year tradition.

“I wouldn’t entirely downplay some tensions here, as much as the motto of our university is ‘Until Christ be formed in you,’” said the Rev. Dennis Gallagher, an Assumptionist priest who serves as Vice President for Mission at Assumption University. “Clearly, he’s not going to give personal credence to that particular expression.”

But Gallagher said he was won over by how Weiner articulated the value of a Catholic liberal education, which emphasizes inquiry and debate — values that also happen to be very Jewish.

An Assumption education asks humanity’s’ “enduring questions,” and attracts the kind of students who “haven’t determined that they know the answers to those things before they arrive,” Gallagher said.

Weiner, who draws parallels between Talmudic debate and Assumption’s inquiry-driven approach to education, was well-positioned to promote those ideals, Gallagher said.

Weiner was also not an outsider at Assumption. After a career in Democratic politics that included working as press secretary for then-Nebraska Sen. Bob Kerrey and getting his PhD in government at Georgetown University, Weiner joined the faculty at Assumption in 2011 as a political science professor. He quickly rose the ranks, becoming provost and vice president for academic affairs in 2019. After former Assumption President Francesco Cesareo announced his retirement in 2022, Weiner became interim leader.

Gallagher said he didn’t think trustees were seriously considering Weiner for the job of president at the time. But when Weiner excelled in the interim role, the choice became clear.

“I remember saying, ‘I think what we’re looking for is right here with us,’” Gallagher said. “Somebody that can both understand and communicate what a Catholic — albeit not being Catholic himself — what a Catholic liberal education is about.”

In the end, Weiner’s appointment drew far more celebration than controversy, with the university actively embracing his Jewish identity. A rabbi bestowed a special blessing upon Weiner at his inauguration.

A Jewish haven?

Weiner, who grew up as a member of the lone Jewish family in the small town of Luling, Texas, is comfortable with being the only Jew in the room.

When a childhood friend expressed concern that Weiner was going to hell, he took it as “a very ham-handed way of expressing genuine caring,” he said. “I was born without the gene that tells you to get offended quickly.”

That same instinct carried into his career. At first, Weiner said, he didn’t publicly lean into his Judaism as part of the presidency. But in the aftermath of the attacks of Oct. 7, he felt “a particular responsibility to speak out.”

In December 2023, Weiner made a splash with a Wall Street Journal op-ed suggesting Jewish students feeling alienated from Ivy League campuses ought to consider Catholic schools like Assumption.

At the time, other Catholic schools were also explicitly courting Jewish students amid turmoil over Israel and antisemitism on college campuses across the country.

Still, it was an unconventional pitch: Assumption has no Hillel or Chabad on campus, and students are required to take Catholic theology courses where they learn about Christian morality, sacraments and other church doctrine.

But whatever Assumption lacked in Jewish religious life, Weiner said it has made up for in campus culture. Assumption had no student encampments protesting Israel after Oct. 7, in part,  Weiner said, because Assumption students are more interested in arguing over ideas in a philosophy class than organizing a protest.

Weiner, who has written four books on political theory and previously worked as a political aide for several Democratic politicians, said students on campus hold a range of views about Israel. But Assumption is not a place filled with student activists.

“Too many campuses have encouraged moral certainty, intellectual certainty, when Socrates says, ‘Philosophy begins with a confession of ignorance,’” Weiner said. “Education requires a certain amount of humility.”

Eli Beberman told the Forward he initially chose Assumption in 2018 because it was close to home and had a strong secondary education program. He expected being Jewish at a Catholic school might require some adjustment. He never imagined the university’s president would become Jewish his senior year.

“Seeing upper level leadership at Assumption also be Jewish was a really cool experience for me,” Beberman said.

Assumption was a place where interfaith friendships thrived, Beberman said. Though there was no Hillel on campus, Beberman was able to pray in an interfaith space with a Torah. He also celebrated Jewish holidays with non-Jewish friends, hosting Shabbat dinners and a Hanukkah party in the dorms, where his parents brought over their “famous brisket.”

“I was able to practice my religion how I wanted to, and I felt very comfortable on campus being a non-Catholic student,” Beberman said.

Jewish faculty members, too, said Weiner’s presidency changed how they saw the university.

Samantha Goldman, a Jewish associate professor of special education at Assumption, said she didn’t seek out a job at a Catholic institution. But once she got there, she was surprised at how natural the environment felt.

“Having a Jewish president of a Catholic institution really communicates this sense of welcoming and inclusivity that might not otherwise be apparent,” she said.

Others were drawn specifically to the culture Weiner fostered. In 2024, Mary Jane Rein left her job as executive director of the Strassler Center for Holocaust and Genocide Studies at Clark University. She said Clark had failed to properly support her after students protested a talk she helped organize featuring an Israeli reservist. That inspired her to come to Assumption, where she launched the Center for Civic Friendship, which helps students engage in civil discourse across ideological divides.

“To my surprise as both a scholar and a Jew,” Rein wrote in the Wall Street Journal, “I feel a warmer welcome and more commonality of purpose at a Catholic institution than at Clark, a secular one.”

That same year, Weiner was reappointed for a five-year term through May 2030 in an announcement trustees said reflected “deep confidence in his leadership.”

To Weiner, the success of his presidency is evidence that Judaism and Catholicism are not as far apart as they may seem.

“Obviously, [there are] some foundational theological differences,” Weiner said. “But with respect to the educational commitments, I think they’re quite compatible.”

The post Meet the only Jewish president of a Catholic university appeared first on The Forward.

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The secret Jewish history of the ‘Rocky Horror Picture Show’

“Rocky Horror,” which opened in London cinemas on this day in 1975 is the cultural phenomenon that simply refuses to die. Rather, since its first incarnation as a 1973 London stage musical, “The Rocky Horror Picture Show” has been continuously reborn on the silver screen, in subsequent Broadway stage productions, and, in 2016, as a direct-to-TV film, starring Laverne Cox of “Orange Is the New Black” fame as the transgender Dr. Frank-N-Furter, the mad-scientist role originated by Tim Curry.

In all its incarnations, however, “Rocky Horror” has always been more than just a performance. Its appeal has been widely driven as a participatory event. Film critic Roger Ebert summarized it best writing about the original 1975 film: “‘The Rocky Horror Picture Show’ is not so much a movie as more of a long-running social phenomenon,” because “the fans put on a better show than anything on the screen.” What Ebert refers to is the interactive tradition that has grown up around “Rocky Horror,” whereby fans attend midnight showings primed for a party as much as a screening: reciting the lines out loud along with the characters and interspersing them with “callouts” — responses that have been accepted into the Rocky Horror canon much as the Talmud is commentary on the Mishnah that has in and of itself become part of the sacred text. In the case of “Rocky Horror,” this also includes activities, such as throwing rice or confetti in the air when the married couple in the film leaves the church; squirting water pistols during a rainstorm; and tossing rolls of toilet paper when one character says “Great Scott!”

In one of the most overtly Jewish moments in and outside of the film, a speech by Dr. Frank-N-Furter hailing the creation of the Golem-like creature of the title, Rocky Horror, is met by chaotic noisemaking on the part of the partygoers onscreen and off. In the original film, some of the crowd generates noise with ratchets – a percussion instrument that looks suspiciously like a gragger, as if Dr. Frank had said “Haman.” There are other Purim-like touches in the film, such that temple congregations have made “Rocky Horror” into part of their annual ritual, such as a “Rockin’ Hora Purimshpiel” in which several of the musical numbers are rewritten as Purim songs.

Other Judaized versions of “Rocky Horror” that have appeared over the years include “Hebrew Horror,” which was staged in Los Angeles in 2007, and the “Rocky Hora Chanukah Song” by the Jewish punk-rock parody group, the Shlomones (sort of a redundancy, since several members of the Ramones were in fact Jewish, as was their outlook in numerous ways, including their song, “Bonzo Goes to Bitburg.”

The original London stage version was produced by British-Jewish theatrical impresario Michael White, who was born to Eastern European Jewish-immigrant parents in Glasgow, Scotland. White’s credits had already included the boundary-shattering “Oh! Calcutta!” — the first all-nude revue in commercial theater — and he went on to co-produce the “Rocky Horror” film as well as “Monty Python and the Holy Grail.”

The original musical and film were decades before their time in celebrating the sexual fluidity of the LGBT world – indeed, there wasn’t such a term as LGBT, much less a socio-political acceptance of it, for years to come. The new TV film version is in no small part an effort to seize this cultural moment when LGBT, and particularly transgender issues, are now part of mainstream political and cultural discussion, especially what with the casting of openly trans actress Laverne Cox.

The original did, however, have a political consciousness beyond its seemingly outrageous effort to provoke. Dr. Frank-n-Furter’s lab coat in the movie was inspired by a Nazi concentration camp inmate uniform and was adorned by the pink triangle that the Nazis used to label what we now call LGBT inmates. And in the film at least, there were implications that Frank’s rival, Dr. Scott was a Nazi.

The 2016 version was again produced by music industry legend Lou Adler, who was responsible for turning the stage musical into the original film starring Tim Curry, Susan Sarandon, Barry Bostwick and Meat Loaf. In that version, Eddie was played by American Idol star Adam Lambert, the role played by Meat Loaf in the original Broadway cast and film. Lambert, who starred as Joshua in “The Ten Commandments: The Musical,” has achieved fame as a solo artist and as the replacement for the late frontman Freddie Mercury in the rock band Queen. Lambert’s Jewish mother, Leila, was a dental hygienist.

Seth Rogovoy is a contributing editor to the Forward.

The post The secret Jewish history of the ‘Rocky Horror Picture Show’ appeared first on The Forward.

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Sister of pro-Israel stalwart Lindsey Graham secures GOP Senate nomination 

(JTA) — South Carolina Sen. Darline Graham defeated U.S. House Rep. Ralph Norman in a special primary runoff on Tuesday, putting her in a dominant position to win the Senate seat left vacant with the death in July of her older brother, the pro-Israel stalwart Lindsey Graham.

The Associated Press called the race two hours after polls closed at 9:01pm. By the time 99% of votes were tallied, Darline Graham had secured 52.3% of the votes to Norman’s 47.7%.

“Tonight is a great victory, but it’s not the finish line,” Graham told her supporters on Tuesday night. “In fact, it is the starting line for an even bigger fight, which lies ahead.”

If Darline Graham goes on to win November’s general election against Democrat Annie Andrews, she will have big shoes to fill. Her brother served 23 years in the Senate and eight in the U.S. House. He traveled to Israel about a dozen times between Hamas’s Oct. 7, 2023 attack on the Jewish state and his death at age 71.

Heading into the primaries, analysts expressed no doubt that Darline Graham would be pro-Israel. But matching Lindsey Graham’s level of foreign policy activity, they warned, would be a formidable task. Meanwhile, her campaign to date has largely avoided discussion of international affairs. Instead, she has focused on domestic concerns like reducing spending, securing borders and promoting Trump-backed policies.

During a debate aired on C-SPAN last week, Graham struggled to respond to a foreign policy question about Taiwan and the South China Sea, ultimately admitting that she’s “not that informed on national security.”

“I’m not a polished politician up here,” she said. “National security is not my thing, not my area of expertise.”

Later addressing issues of affordability, Graham linked the domestic economic situation to the war in Iran and said she trusts President Donald Trump “to get the Strait of Hormuz open.” She also voiced her preference for financial sanctions over putting troops on the ground.

Asked about the country’s relationship with Israel, Graham described the Jewish state as “one of our strongest allies.” Recognizing her brother’s close relationship with Prime Minister Benjamin Netanyahu, she added that during a recent meeting with the Israeli premier, she vowed to “continue supporting Israel in any way” she can.

“We have to stand with Israel,” Graham said.

At their previous face-off, Graham had secured 33% of the vote, while Norman came in second place, at 25%, against eight fellow Republicans. But South Carolina requires primary winners to earn a majority of votes in order to avoid a two-candidate runoff. In the November general election, Graham will contend with Democrat Annie Andrews, a pediatrician who is unlikely to prevail in the solidly Republican state.

Tuesday’s runoff marked the third time in two months that South Carolina Republicans came to the polls to select a Senate candidate. Lindsey Graham, won the first primary in June but died suddenly the next month from an aortic dissection.

A few days later, South Carolina Gov. Henry McMaster, a Republican, appointed Darline Graham to finish her brother’s term. Though she only had minimal policy experience, including a leadership role at the South Carolina Commission for the Blind, she earned President Donald Trump’s endorsement and declared her candidacy in the full race.

Trump celebrated Graham’s nomination in a Tuesday night Truth Social post, writing that “Darline Graham rides Trump endorsement to win GOP nomination for brother’s South Carolina seat.”

Graham thanked Trump profusely during her Tuesday night acceptance speech, recognizing the president as one of her brother’s “closest friends” and crediting him for helping her secure a victory.

Norman, meanwhile, thanked his supporters on Tuesday night for their “prayer crusade of a campaign,” stressing that he “did not prepare a concession speech.” He accused “outside PACs” of spending $8 million opposing him and blamed the Democrats for this situation, adding that “they got what they wanted.”

He recognized Trump’s role in the race as a supporter of Graham, noting that he “never understood why he got involved” but that it is the president’s prerogative to do so. Nonetheless, Norman pledged that there “won’t be any tears” and that he planned to back Graham.

“I’m not supporting a Democrat, so I will support her, Darline, as best I can,” he added. “We’ll live to fight another day.”

This article originally appeared on JTA.org.

The post Sister of pro-Israel stalwart Lindsey Graham secures GOP Senate nomination  appeared first on The Forward.

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