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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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An activist Jewish artist who used his work to fight fascism
The heroic image of George Washington standing in a boat as it cuts through the icy Delaware River on Christmas Eve in 1776 is etched into the collective American consciousness. But when Polish-born political artist Arthur Szyk painted the scene in 1942, he recast it for a nation at war.
In his Washington Crossing the Delaware, the soldiers are not uniform. Instead, they reflect a diverse America, where freedom and protection belong to everyone. Intricately detailed, the richly pigmented painting is one of more than 100 works by Szyk on view in Art of Freedom: The Life and Work of Arthur Szyk at New York City’s Museum of Jewish Heritage. The exhibition pulls together rarely seen material into public view as the United States approaches the 250th anniversary of its founding.
“What makes this exhibition and celebration of Arthur Szyk important for 2026 — 250 years on from the American Revolution and subsequent Declaration of Independence — is how he framed freedom as something to fight for. He loved America and was granted citizenship in 1948,” said Sara Softness, the museum’s director of curatorial affairs. “The title ‘Art of Freedom’ has a double meaning: not only that the artist made pictures about or featuring themes of democratic ideals, anti-Fascism, and pro-pluralism, but that freedom itself is a practice, a metier, a life’s work.”
Born in Łódź, Poland in 1894, Szyk experienced major upheavals of the 20th century: two world wars, the rise of totalitarianism, and Nazism, the founding of the State of Israel, McCarthyism, as well as deeply entrenched American racism and antisemitism.
After Germany invaded Poland in 1939, he, his wife and two children fled to London, ultimately immigrating to the United States in 1940.
While Szyk was an established artist when he arrived in the U.S., most Americans first encountered him through the lavishly illuminated Szyk Haggadah. Completed in Poland in the 1930s and published in London in 1940, The Times of London praised the work as “worthy to be placed among the most beautiful of books that the hand of man has ever produced.”
Running through July 26, 2026, the show includes 18 never-before-seen pieces and 38 original works, the majority of which are on loan from Irvin Ungar, a rabbi-turned-antiquarian.
The show includes commercial cartoons Szyk produced for Collier’s Magazine and illuminated manuscripts, as well as his 1928–1929 sketchbook for the Washington and His Times series. Visitors get an up close look at the painstaking labor required to accurately show pivotal battle scenes from the American Revolution as well as Szyk’s efforts to draft the highly specific weaponry and military dress of the Revolution’s fighters.
A fierce anti-fascist, themes of military might pervaded Szyk’s works throughout World War II.
This is never more evident than in his 1942 suite illustrating the Four Freedoms that hung in President Franklin D. Roosevelt’s White House. Each miniature, on display for the first time in 80 years, portrays a medieval knight on a quest to secure Roosevelt’s four essential freedoms — Speech, Religion, Want and Fear.
Freedom of Speech shows the knight wearing a red and blue cape pounding a lectern as he speaks freely; a shield embossed in the colors of the American flag rests nearby. In Freedom from Want, abundant food surrounds the knight, in Freedom of Religion he kneels in prayer and in Freedom of Fear he charges into battle.
Many of Szyk’s works meld American ideals with his firm belief that the government must do all it can to rescue Jews. During this period, many of his miniatures were sold as stamps and posters to generate much needed wartime funds. In this way, Szyk not only highlighted the fight against the Nazis, he cemented the defense of these freedoms as a moral obligation for all Americans.
“The exhibition is a portrait of a person who, with his pen, inks and gouaches, never put down the fight — whether for Allied victory or Jewish salvation or, what his career embodied so thoroughly, for freedom of expression,” Softness said.
The latter eventually drew the glare of the House Un-American Activities Committee. Szyk was primarily investigated for his works that challenged racism, whether it was highlighting the experience of Black veterans during World War II or the segregationist policies of the South, as well as his outspoken support for Jewish refugees.
Like the medieval knight he depicted in Freedom from Fear, Szyk charged ahead. Indeed he threw down the gauntlet in his 1951 piece, Thomas Jefferson’s Oath.
The jewel-toned work illuminates Jefferson’s famous quote: “I have sworn upon the altar of God eternal hostility against every form of tyranny over the mind of man.”
74 years after he died in his home in New Canaan, Szyk’s legacy endures.
“He refused to dilute identity or politics. He worked loudly, explicitly, and without apology — a proud American, a committed Jew, and a relentless defender of civil rights,” Softness said.
The post An activist Jewish artist who used his work to fight fascism appeared first on The Forward.
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Israel’s Top Diplomat Calls on Jews to Make Aliyah Amid Global Surge in Antisemitic Violence
Israel’s Foreign Minister Gideon Saar attends a press conference with the Danish Foreign Minister (not pictured) in Jerusalem, Sept. 7, 2025. Photo: Ritzau Scanpix/Ida Marie Odgaard/via REUTERS
Amid a global surge in antisemitic violence, Israeli Foreign Minister Gideon Saar has urged Jews living abroad to make aliyah to Israel, warning that diaspora communities are increasingly vulnerable to hatred and hostility as foreign governments fail to protect them.
“Over the past year, we have concentrated efforts in the fight against the rising antisemitism around the world,” Saar said Sunday during a Hanukkah candle-lighting event in Rishon LeZion, a city in central Israel.
“We demanded that foreign governments take real steps against the new antisemitism. Few did so. Most allowed an unrestrained surge of overt antisemitism in the public sphere,” the top Israeli diplomat continued.
Saar’s latest remarks come in the wake of a deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach last Sunday, which left 15 dead and at least 40 injured.
Earlier this year, a string of deadly terrorist attacks also targeted Jewish communities, including the Yom Kippur assault in Manchester that killed two Jewish men, the firebombing of a march for Israeli hostages in Boulder, Colorado – which killed one and injured 13 – and the murder of two Israeli Embassy staffers in Washington, DC.
“Jews have the right to live in safety everywhere. Today, Jews are being hunted across the world. Today I call on Jews in England, Jews in France, Jews in Australia, Jews in Canada, Jews in Belgium: come to the Land of Israel! Come home!” Saar said during his speech.
“We are waiting for you here with open arms. With love. In the true home of the Jewish people. Why raise your children in this atmosphere?” the Israeli diplomat continued. “Come with your families to the land of our forefathers, to the State of Israel, where the Jews taught the entire world what Jewish self-defense means. The time has come.”
Jewish communities around the world, especially in Europe, have faced a troubling surge in antisemitic incidents and anti-Israel sentiment since the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
Jewish leaders have consistently called on authorities to take swift action against the rising wave of targeted attacks and anti-Jewish hate crimes, ranging from the vandalism of murals and businesses to violent physical assaults, that their communities continue to face.
In the United Kingdom, more than half of British Jews — 51 percent — believe they have no long-term future in the country or elsewhere in Europe, according to a survey conducted by the Campaign Against Antisemitism, released Monday.
Amid this climate of rising hostility, almost half of British Jews (45 percent) report feeling unwelcome in the UK, while a majority (61 percent) have considered leaving the country in the past two years, citing the recent surge in antisemitism as the main reason.
The newly released report also found that 59 percent of British Jews try to avoid displaying visible signs of their Jewish identity out of fear of antisemitic attacks, while 96 percent believe that Jews in Britain are less safe now than they were before the Oct. 7 atrocities.
Fewer than one in ten British Jews believe authorities are doing enough to tackle antisemitism, with only 14 percent feeling that the police are adequately protecting them.
In France, the local Jewish community has also faced a growing climate of hostility and antisemitic violence, which has even extended into politics, sparking national debates and drawing condemnation from leaders and civil society groups.
In one of the latest controversies, Bernard Bazinet, the mayor of Augignac in the southwestern Dordogne region, was expelled from the French Socialist Party earlier this month after posting antisemitic comments online about Israel’s participation in the Eurovision Song Contest.
“France is too Jewish to boycott [Eurovision]!” Bazinet wrote in a post on Facebook.
French Interior Minister Laurent Nuñez strongly condemned Bazinet’s comments, warning that he could face sanctions ranging from suspension to outright dismissal.
However, the rising wave of antisemitic attacks and hatred has spread beyond Western countries, reaching nations across the Eastern Mediterranean and other regions worldwide.
On Sunday, a group of Jews in Istanbul were attacked by pro-Palestinian protesters while on their way to light the eighth and final Hanukkah candle at the Neve Shalom synagogue.
According to widely circulated social media videos, the attackers approached the group while shouting, “These Zionists should leave this country,” waving Palestinian flags as they tried to get closer.
In a separate incident over the weekend, an Israeli man was attacked outside the hotel where he was staying in Limassol, Cyprus, after assailants reportedly heard him speaking Hebrew on the phone.
According to the victim’s father, his son was talking on the phone when a man approached him, asked for a cigarette, and then brutally assaulted him.
The victim was rushed to a local hospital and then flown to Israel on Sunday for emergency eye surgery after the attack, but doctors were unable to save his vision.
“My son, a young Israeli, was violently attacked at the entrance to the hotel where he was staying in Cyprus. Not on the street, not in a bar. At the entrance to the hotel — a place that is supposed to be safe and secure,” the victim’s father wrote in a post on Facebook. “He was brutally beaten, injured in the head and face, and evacuated for medical treatment.”
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Northwestern University’s Doha Campus a ‘Pipeline’ for Qatari Elites, New Report Finds
Qatar’s Prime Minister and Minister for Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani speaks on the first day of the 23rd edition of the annual Doha Forum, in Doha, Qatar, Dec. 6, 2025. Photo: REUTERS/Ibraheem Abu Mustafa
The children of the Qatari aristocracy are vastly overrepresented at the Northwestern University campus in Qatar (NU-Q), a fact that, according to a new report, undermines the school’s mission to foster academic excellence by acting in practice as a “pipeline” for the next generation of a foreign monarchy’s leadership class.
The Middle East Forum (MEF), a think tank whose mission is to protect Western values and promote US interests in the Middle East, published its findings on NU-Q in a damning new report. MEF found that 19 percent of NU-Q graduates carry the surnames of “either the Al-Thani family or other elite Qatari families.” Additionally, graduates from the House of Thani, the country’s royal family, are overrepresented in NU-Q by a factor of five despite being only 2 percent of the population.
“Northwestern’s Qatar (NU-Q) campus has become a de facto elite access pipeline, admitting members of Qatar’s most powerful royal and ruling families at rates that bear no resemblance to the country’s demographic reality,” says the report, titled “How the Qatari Royals and Elite Conquered Northwestern University’s Qatar Campus in Doha.”
“Rather than functioning as an open academic institution, NU-Q operates as a selective training ground for the same families who finance and control the campus, effectively blurring the line between a US university and a state-run patronage system,” the report continues. “What emerges is not merely an educational partnership, but a closed-loop system of influence production which a US university’s foreign campus helps cultivate the next generation of a foreign monarchy’s leadership class, with direct implications for US policy, national security, and foreign influence.”
The report goes on to say that NU-Q uses its immense wealth, which includes a whopping $700 million in funding from Qatar, to influence the Evanston campus in Illinois, Northwestern’s flagship institution. “Endowed chairs, faculty exchanges, and governance links” reportedly purchase opinions which are palatable to the Qatari elite instead of investments in new NU-Q campus facilities and programs.
“The financial flows raise concerns about whether the Doha campus is a facade and whether the funding is in effect underwriting access and institutional influence rather than solely supporting the overseas campus,” the report continues. “The pattern at NU-Q mirrors the dynamic uncovered by the US Department of Justice in the 2019 Varsity Blues Case, where federal prosecutors exposed how a small group of privileged families exploited side-doors into elite universities through fraudulent athletic recruiting and exam manipulation. While the tactics differ, the structural similarity is clear: insiders repeatedly securing access that ordinary applicants could never obtain.”
MEF’s report has deep roots in debates over the Middle East and the ambiguities inherent in how countries conduct their international affairs.
Until the collapse of the British Empire in the years following the conclusion of World War II, Qatar functioned as a pillar and beneficiary of Great Britain’s regional order in the Middle East, having agreed to be one of many Persian Gulf protectorates which blocked Ottoman expansion and protected Great Britain’s sea route to its imperial holdings in India. The US opened diplomatic relations with the oil-rich kingdom in 1971 after it achieved independence from Great Britain, and the two states continue to enjoy what the US State Department describes as a “strategic partnership” for fostering economic growth, counterterrorism, cultural exchange, and defense and security cooperation.
The US designated Qatar as a major non-NATO ally in 2022, and President Donald Trump earlier this year committed, via executive order, to defend it if attacked.
However, Qatar has also been a patron of Hamas for years, hosting the Palestinian terrorist group’s political bureau in Doha since 2012.
During the same period, the Middle Eastern monarchy has invested tens of billions of dollars in the US. MEF released a separate report in May exposing the extent of Qatar’s far-reaching financial entanglements within American institutions, shedding light on what experts described as a coordinated effort to influence US policy making and public opinion in Doha’s favor. The findings showed that Qatar has attempted to expand its soft power in the US by spending $33.4 billion on business and real estate projects, over $6 billion on universities, and $72 million on American lobbyists since 2012.
This effort has focused heavily on higher education.
A recent report by the Institute for the Study of Global Antisemitism and Policy (ISGAP), for example, found that Qatar has funneled roughly $20 billion into American schools and universities over five decades as part of a coordinated, 100-year project to embed Muslim Brotherhood ideologies in the US.
The 200-page report, unveiled in Washington, DC to members of Congress, chronicled a 50-year effort by Brotherhood-linked groups to embed themselves in American academia, civil society, and government agencies, exposing what ISGAP called the Brotherhood’s “civilization jihad” strategy, while maintaining an agenda fundamentally at odds with liberal democratic values.
In June, ISGAP released a separate report titled, “Foreign Infiltration: Georgetown University, Qatar, and the Muslim Brotherhood,” a 132-page document which described dozens of examples of ways in which Georgetown University’s interests are allegedly conflicted, having been divided between its Qatari benefactors — who have given it over $1 billion over the past decade — the country in which it was founded in 1789, and even its Catholic heritage.
“The Qatari regime targets Georgetown due to its unrivaled access to current and future leaders. Over two decades, that investment has paid off — embedding Muslim Brotherhood scholars and narratives deep within the American academic and political culture,” Dr. Charles Asher Small, executive director of ISGAP, said in a statement on the report. “This masterful use of soft power is not only about Georgetown. It is how authoritarian regimes are buying access, narrative control, and ideological legitimacy — and too many universities are willing sellers.”
According to the report, the trouble began with Washington, DC-based Georgetown’s decision to establish a campus on Qatari soil in 2005, located in the Doha Metropolitan Area. The campus has “become a feeder school for the Qatari bureaucracy,” the report said, enabling a government that has disappeared dissidents, imprisoned sexual minorities without due process, and facilitated the spread of radical jihadist ideologies.
In the US, meanwhile, Georgetown’s Center for Contemporary Arab Studies and the Prince Alwaleed Bin Talal Center for Muslim-Christian Understanding “minimize the threat of Islamist extremism” while priming students to be amenable to the claims of the anti-Zionist movement, according to ISGAP. The ideological force behind this pedagogy is the Muslim Brotherhood, to which the Qatari government has supplied logistic and financial support.
Trump signed an executive order last month directing his administration to determine whether to designate certain chapters of the Muslim Brotherhood as foreign terrorist organizations and specially designated global terrorists.
The order did not mention Qatar, but experts have flagged Doha’s support for a wide range of Islamist groups.
“From the Taliban to Hamas to violent Muslim Brotherhood offshoots to Somalia’s Al-Shabab, Qatar allows the groups it hosts to access the global financial system and launder money,” American Enterprise Institute senior fellow Michael Rubin wrote in September. “Qatar has long been part of [a] war on the West, even as it tries to escape accountability for its actions. Moral clarity matters.”
Follow Dion J. Pierre @DionJPierre.