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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Don’t dismiss Israel’s most rage-baiting minister as fringe
As Israel drifts toward another election campaign, National Security Minister Itamar Ben-Gvir this week offered voters — and the world — a grotesque glimpse of where a large branch of Israeli politics is heading.
Touring a detention facility holding activists from a Gaza-bound flotilla intercepted by Israel, Ben-Gvir waved a large Israeli flag before rows of bound detainees forced to kneel, mocked them as cameras rolled, and declared Israel was “in charge here.”
The images sparked domestic and international outrage. European governments summoned Israeli ambassadors. U.S. Ambassador Mike Huckabee, a staunch supporter of the Israeli right, charged on X that “Ben-Gvir betrayed” the “dignity of his nation.” Even Prime Minister Benjamin Netanyahu, in a rare move, publicly rebuked his own minister.
That rebuke should not be taken as a signal that Ben-Gvir may fade in power. Because while many Israelis still prefer to think of the controversy-courting minister as a fringe embarrassment attached awkwardly to an otherwise respectable nationalist movement, he is the true face of the Israeli right today.
A week ago, Ben-Gvir ascended the Temple Mount in Jerusalem — one of his many violations of longstanding norms governing the holy site — as tens of thousands of ultranationalist Israelis marched through the Old City in an annual celebration of its 1967 capture, many chanting “Death to Arabs.” The rabble rouser — whose multiple convictions include support for terrorist groups — recently celebrated his 50th birthday with two cakes adorned with nooses, a nod to the death penalty legislation for terrorists that he played a major role in getting passed. No surprise: The law is worded in a way that makes clear it is aimed at Palestinians only. Legislators allied with his camp wore noose-shaped lapel pins while promoting it.
This madness is not some accidental byproduct of the right-wing movement Netanyahu has led for decades, but its natural consequence.
For years, the mainstream nationalist camp, with Netanyahu as its most prominent figure, has sold Israelis an illusion: Israel can permanently control the West Bank — and perhaps Gaza, once more, as well — while forever suppressing Palestinian national aspirations, and still somehow remain both democratic and fully accepted by the democratic world.
The terminology changes: “managing the conflict,” “security control,” “economic peace.” But the underlying proposition remains the same. And it is a fantasy.
A country that indefinitely controls millions of disenfranchised people — where almost half the population does not have the right to vote — does not remain a true democracy. A state ruling another nation forever does not remain democratic either, even if elections formally continue among the population allowed to vote.
There are now roughly 15 million people living between the Jordan River and the Mediterranean Sea. About half are Jews, and half are Arabs. That demographic reality sits at the center of every serious discussion about Israel’s future. Yet much of the Israeli right pretends this reality barely exists, and ignores the increasingly brazen Jewish terrorism and the illegal seizing of outposts in the West Bank. Netanyahu himself speaks the language of caution, realism and statecraft, striving to reassure centrists and foreign governments alike that Israel remains fundamentally part of the democratic West.
Not Ben-Gvir.
Ben-Gvir speaks for those on the right who see only two possibilities when it comes to Palestinians: permanent Israeli domination without equality, enforced by as much violence as needed — or expulsion. Officially, much of the far-right prefers the former; once the cameras stop rolling, almost all of them predict the latter.
I was speaking to one prominent right-winger the other day, and asked what they had in mind for the Palestinians in the West Bank and Gaza. “Those who don’t want to destroy Israel can stay,” they said.
Obviously, that definition might include none of them, I noted. “Then get the trucks,” was the reply.
That wasn’t moral, I said. The reply: “Is it moral to force my children to fight forever?”
Ben-Gvir’s outrageous behavior is meant to appeal to people with this mindset. And it’s working. Polls show his Otzma Yehudit party expected to get perhaps 13 seats in the next Knesset — more than double their current six.
Moreover, Netanyahu’s Likud party itself has undergone a gradual shift to the right, with many of its Knesset members starting to sound little different from Ben-Gvir. That is why Ben-Gvir was able to ram through the disgraceful bill mandating the death penalty for terrorists.
This political calamity was not unexpected. The occupation of the West Bank, like unchecked power everywhere, was always bound to corrode political culture over time. The sleight of hand of non-annexation is growing old — in part because of Ben-Gvir’s influence, the number of settlements is expanding rapidly — and much of the Israeli right, consumed by hubris, wants to rip off the mask. Ben-Gvir is the most authentic expression of that transformation.
That is the dark reality hanging over the coming election, and the flotilla episode revealed the zeitgeist in its purest form. Israel already had complete control over the activists. They posed no meaningful threat. The performance was about domination, a theatrical display for a domestic political audience increasingly drawn to the aesthetics of vengeance and submission.
Challenged on Israel Radio about the wisdom of such a stunt at a time when Israel is facing a crisis in global public opinion, Yitzhak Kroizer, a Knesset member from Ben-Gvir’s party, offered this: “We’re done bowing our heads and apologizing.” He said the flotilla members were terrorists themselves for wishing to harm Israel, and that there is “great public support for an uncompromising stand.”
He’s right on that last point. Israel faces genuine enemies and genuine trauma. Hamas massacred civilians on Oct. 7, 2023. Hezbollah and Iran openly seek confrontation. Israelis have every reason to fear for their security.
But those realities still leave unanswered a central strategic question: What kind of country emerges from such prolonged conflict?
Ben-Gvir has given us one unsettling answer.
In 1995, a teenage Ben-Gvir famously brandished the hood ornament ripped from Prime Minister Yitzhak Rabin’s car and declared on Israeli television: “We got to his car, and we’ll get to him too.” Weeks later, assassin Yigal Amir did just that, and murdered Rabin.
Today, the target in Ben-Gvir’s sights isn’t Israel’s leader, but instead all of Israeli democracy.
The post Don’t dismiss Israel’s most rage-baiting minister as fringe appeared first on The Forward.
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Gaza and Israel go unmentioned in Democrats’ 2024 election autopsy report
(JTA) — Gaza and Israel go unmentioned in the Democrats’ 190-page autopsy of Kamala Harris’ 2024 presidential election loss that the Democratic National Committee released to CNN on Thursday.
Critics of the Biden administration’s support for Israel during the war in Gaza that began on Oct. 7, 2023, have alleged that the party was suppressing its internal findings about the election, which returned President Donald Trump to office, because it would show that Biden’s stance was deeply unpopular.
Axios reported in February that the top Democrats who worked on the report concluded that Harris “lost significant support because of the Biden administration’s approach to the war in Gaza.”
If that’s the case, it’s not reflected in the document that CNN published on Thursday morning. Portions of the document were not included, however, with notes saying that the executive summary and conclusion had not been shared by the authors.
The report points to 10 different “strategic implications” for Democrats, including that “anti-Trump sentiment has limits,” male voters “require direct engagement,” and that voter demographics are not enough to determine which candidate they’ll prefer.
CNN reported that the document was written by Democratic strategist Paul Rivera and annotated by the DNC. The DNC released the document following questions raised by CNN, the network reported.
DNC Chairman Ken Martin told CNN that the report was not yet ready to be publicly released, but concluded that withholding it would create a larger distraction than releasing an incomplete version. “I sincerely apologize,” he said.
“For full transparency, I am releasing the report as we received it, in its entirety, unedited and unabridged,” Martin said. “It does not meet my standards, and it won’t meet your standards, but I am doing this because people need to be able to trust the Democratic Party and trust our word.”
Halie Soifer, CEO of the Jewish Democratic Council of America, said she’d expected to see analysis related to Gaza and Israel in the report.
“As soon as it arrived in my inbox I immediately searched for the word ‘Gaza’ expecting there to be an entire section focused on this issue,” Soifer said in an interview. “So I was surprised that, in fact, there was nothing — on Gaza, Israel, Jewish voters, non-Jewish voters, it was just nothing.”
Though rumors had swirled about the role that Gaza played in the autopsy, Soifer said she heard from a DNC official that there was “never” a section focusing on the issue, “at least not in writing in this report.”
Meanwhile, the Institute for Middle East Understanding, a pro-Palestinian nonprofit, called on Martin to release “the information that the author of the autopsy told us clearly and unambiguously, which is that DNC officials’ review of their own data found Biden’s support to be a net-negative for Democrats in 2024.”
Rivera, the report’s author, met with the IMEU and told them that the war in Gaza hurt Democrats in the 2024 election, according to reporting by Axios.
Soifer said the JDCA was not contacted by Rivera, and did not meet with him.
The pro-Israel lobbying group Democratic Majority for Israel also said it had not met with Rivera. “Our current leadership has not met with the author and hasn’t been contacted,” communications chair Rachel Rosen told JTA.
While Soifer was surprised by the report’s omission of Gaza and Israel, DMFI took it as a sign that support for Israel does not have a detrimental effect on Democrats’ chances in elections.
“We need to learn the lessons of 2024 so we can be successful in 2026, 2028 and beyond,” said Brian Romick, DMFI’s president.
“What is clear — autopsy or not — is a majority of Americans, including Democrats, support the U.S.-Israel relationship, and that support was not the reason Vice President Harris lost the election,” he said.
A DMFI staffer pointed to polling from last fall showing that a majority of Democrats support the U.S.-Israel relationship.
And Soifer pointed to a poll published Friday by the Jewish Voters Resource Center, a nonpartisan firm, that found that more than two-thirds of Jewish voters plan to vote for Democrats this November — suggesting that Israel was not significantly moving votes in one of the demographics most likely to be invested in the issue.
“The poll also demonstrated that the top issue driving the Jewish vote in 2026 – just as it was in 2024 – is the future of democracy, followed by the cost of living. While 70% of Jewish voters have an emotional attachment to Israel, 55% opposed Israel’s conduct of the war in Gaza,” she said. “There is little evidence that the war in Gaza has impacted the Jewish American vote.”
A spokesperson for the Republican Jewish Coalition pointed to the episode as an example of infighting among Democrats.
“The Democrats are tearing themselves apart as they appease the ascendant far-left extremists in their party, from Maine to Pennsylvania,” wrote Sam Markstein, alluding to candidates Graham Platner and Chris Rabb.
“It’s bad policy and it’s bad politics. The GOP is the only party where it’s safe to be proudly Jewish and pro-Israel,” Markstein wrote. “Republicans are righteously taking on the tough fights and winning, while Democrats continue to whistle past the political graveyard.”
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Argentine official who investigated death of AMIA prosecutor charged with covering up evidence
(JTA) — The former prosecutor who led the investigation into a mysterious 2015 death that unnerved Argentina’s Jewish community has been charged with concealing evidence in the case.
Viviana Fein was indicted on May 12 on charges of “aggravated concealment” over her handling of the investigation into the death of Alberto Nisman, a special prosecutor appointed to investigate the 1994 bombing of the AMIA Jewish community center in Buenos Aires that killed 85 people.
On Jan. 18, 2015, Nisman was found dead in his Buenos Aires apartment with a bullet hole above his right ear, having been shot at point-blank range. His body was discovered hours before he was scheduled to present evidence before Argentinian lawmakers accusing then-President Cristina Fernández de Kirchner and other senior officials of allegedly covering up Iran’s role in the AMIA attack.
At the time, Fein declared Nisman’s death a suicide, but in May 2016 she slightly amended her view saying that he may have been forced to kill himself. Then, in 2017, forensic investigators issued a report stating that Nisman was assassinated. Jewish institutions have also maintained that he was murdered.
Under the Argentine Penal Code, a person charged with aggravated concealment must not have actively participated in the original crime but joined in the aftermath, and Judge Julián Ercolini ruled that Fein allegedly failed to properly preserve the crime scene at Nisman’s apartment.
According to court filings, dozens of people entered and exited the apartment without proper controls, potentially contaminating evidence and compromising the investigation.
The controversy surrounding the handling of the original crime scene has persisted for years. Judicial investigations and expert reports described the apartment as chaotic in the hours after Nisman’s death, with allegations that evidence may have been mishandled or destroyed.
Fein, who could face up to three years in prison if found guilty, has denied any wrongdoing. A week prior to her indictment, her attorney, Lucio Simonetti demanded the charges be dropped, stating that in the case of a cover up, “There must necessarily be a connection between the perpetrator of the underlying crime and the person covering it up, since it is absurd to assume that someone would cover up for a complete stranger.”
He added that the ruling “says nothing about any prior relationship existing between my client and the individuals who allegedly took part in the supposed murder of Natalio Alberto Nisman.’”
The prosecution comes as Argentina’s government takes a newly aggressive stance against Iran and Hezbollah, which are widely understood to have planned the bombing. Since Javier Milei, a conservative supporter of Israel, was elected in 2023, the country has officially declared Iran and Hezbollah responsible for the AMIA attack and another attack two years earlier on the Israeli embassy; designated Iran’s Revolutionary Guard a terrorist organization; and decided to pursue a trial in absentia for suspects implicated in the case.
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