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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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His family was forced to sell their precious Pissarro painting before fleeing Nazi Germany; will he finally see justice?
It has been more than four years since I first reported on the looted art case regarding the Camille Pissarro painting, “Rue Saint-Honoré, Apres Midi, Effet de Pluie,” in The Forward. The painting is part of a series the Jewish artist painted from the safety of his hotel room in Paris at the height of the Dreyfus Affair in France.
The scandal, sparked by the false conviction of a Jewish army office tore French society apart and brought to light the country’s deep antisemitism. “Rue Saint-Honoré” is both an important work of Impressionism and a testament to historical events. If recovered, it may even break records at auction, how rare a Pissarro cityscape comes on the market, and how robust the fine art auction industry is at present. “The painting could “easily break the hundred-million-dollar mark at auction, following its recovery,” says historian and looted art expert, Jonathan Petropoulos.

The case of this rediscovered Pissarro painting captured my imagination from an aesthetic, legal, and storytelling perspective. It is a saga that has it all — art, war, robber barons, and more — and forces everyone who encounters it to reckon with fundamental questions on morality and humanity — from both a personal and historical perspective.
The case has been in the public consciousness for far longer than my own connection to it, however. In 1939, just prior to the onset of World War II, Lilly Cassirer — who inherited Rue St. Honoré through her husband, a member of a renowned family of cultural patrons in Germany — was forced to sell the painting under duress in order to flee Nazi Germany.
Sixty years later, in December of 1999, Lilly’s heirs discovered that the Pissarro had not been lost or destroyed in the war. In fact, it had resurfaced at the new Thyssen-Bornemisza National Museum in Madrid, a collection belonging to the Kingdom of Spain acquired directly from the Thyssen Steel family, which had financed Hitler’s early rise to power.
The rediscovery kicked off an Odyssean legal journey up and down the federal courts in California, all the way to the U.S. Supreme Court in Washington twice, and back. Now, another ruling is expected from the Federal District Court in Los Angeles this spring, on remand from the U.S. Supreme Court. The Supreme Court has asked the district court to issue a new ruling in light of a new California law regarding stolen and Holocaust-looted art. For its part, the Thyssen-Bornemisza National Museum maintains that it is the legitimate owner of the painting and that “there were no indications of bad faith in the acquisition of the painting.”

A separate, concurrent effort is underway in Congress to update the Holocaust Expropriated Art Recovery Act of 2016 (HEAR Act), a Federal law that enabled Nazi-looted art claims to be submitted within six years of discovery of a work of art, thereby supplanting any state statute of limitations. The law was intended to expire after ten years, but given the enormous amount of looted art still to be found, the proposed update would remove the sunset clause, as well as dismiss defenses not directly related to the merits of the cases. The new act specifically cites this Pissarro painting and the legal case to recover it, seeking to prevent other looted art claims from facing a similar, protracted legal battle. The bill already passed the Senate Judiciary Committee in a unanimous vote and is on the docket for a vote in the House of Representatives.
On the eve of two significant moments in the adjudication of Nazi-looted art, I sat down with David Cassirer, Lilly’s last living heir, and Sam Dubbin, one of his lawyers working on the case.
David, not long from now, there will be a new court decision on the long running case to restitute your family’s Pissarro painting “Rue Saint-Honoré, Apres Midi, Effet de Pluie,” which was a prized possession of your great-grandmother Lilly. What are you feeling at the moment?
David Cassirer: I’m pretty excited. It’s been such a long time since we started. This case gets exciting, and then it slows down. This is one of those exciting moments. There’s a lot going on, and we’re feeling pretty confident that we’re close to a recovery, after finding the painting more than twenty-six years ago
And what about you, Sam, how are you feeling?
Sam Dubbin: That’s a great question, because in my profession, you get optimistic, and then you get deflated, and sometimes the deflation takes a long time to get over. But deep down, I’m feeling optimistic, like this could really happen. And the moments when I feel lucky that it’s happening, I say to myself, “That’s ridiculous. It’s so long overdue.” What should have been done, should have been done so long ago. If the Thyssen-Bornemisza museum had given it back when Claude asked for it in 2000, he would have had ten years to enjoy it, to show it to people, to donate it. And it would have been a magnificent event.
This painting is important within the oeuvre of Pissarro’s work, but also historically in connection with the Dreyfus affair. Can you elaborate on its cultural and historical importance?
Dubbin: Pissarro painted this painting from the second floor of the Grand Hôtel du Louvre during the height of the Dreyfus Affair, when he literally feared for his life. He could not be seen on the streets of Paris because the antisemitism was so intense, and it’s considered one of the great works of the Impressionist movement. And so when you think about its origin during the Dreyfus Affair, then being looted by the Nazis during the preeminent human rights war crime in history, and now not being returned by the Kingdom of Spain, it’s just such an egregious, arrogant violation of decency and humanity.

And for you David, from a personal standpoint, what does the painting mean to you?
Cassirer: One of the things I like about the case is that there has been so much extraordinary publicity and interest by the public and by the press that it kind of reconnected the dots between the Impressionists and my family. My father would be very proud to read about the fact that his cousins Paul and Bruno, had championed the Impressionists and responsible for some of their success. There’s a new exhibition that’s starting soon in Berlin all about Paul Cassirer. It’s exciting to see this. It’s exciting in light of all the antisemitism that we’ve seen and the resurgence of it lately, to have some good news about Jewish contributions to culture, not to mention that Pissarro himself was Jewish. I’m delighted when I read stuff that starts to put in perspective this whole concept of our role in culture. It’s not the only thing Jewish people do, but it’s a big part of our culture.
I’d be very happy on behalf of the family and our friends to win the case, but it’s equally important that the case stands for something. And my father would feel that in his bones, especially since he really was there in the Holocaust and watched his family wiped out, watched their fortunes wiped out, watched most of his relatives sent off to the camps and so on. So, he felt it on a level I can only empathize with. It’s different if you’re there at a detention camp in the desert outside of Casablanca, and you’re dying of typhoid fever because there’s no running water and there’s no toilets. So luckily, he was young and strong and came back and survived and got here during the war. And of course, he went in to try to enlist. [The Americans] threw him out. “We’re not taking any Germans. Are you crazy?” He was very disappointed that he couldn’t join up and fight the Nazis.
The U.S. Supreme Court held in 2022 that California law should apply in this case, which was a big victory. But then the appellate court ruled against you, once again. What’s at stake with the next court decision?
Cassirer: I badly need this case to come out right, not just for the family. It’s a very important precedent. My father would have wanted people to be able to cite, to point to Cassirer v. Spain, Cassirer v. Thyssen-Bornemisza. That’s a big deal. We want people to be able to rely on that precedent all over the country and maybe in other countries as well, so I’m watching for that. It isn’t just California law versus Spain, it’s American law versus Spain. Generally speaking, throughout the country, the rule would be that you never acquire good title to stolen stuff. That’s the bigger picture here. The Supreme Court ruling meant that we are going to use good old American law to decide this thing ultimately.
Dubbin: By the way, Spanish law is an outlier. Even in other European countries, you cannot acquire good title even after the passage of time, if you take it in bad faith. Even countries like Germany, France, Netherlands, and Switzerland. Only Spain allows you to get good title after six years of adverse possession if you acquired something in bad faith.
It feels like a case in which, hopefully, common sense and morality can align. I think oftentimes, when the public thinks about the law, there’s sometimes a frustration that can arise, because cases are not always litigated based on what the public thinks is the logical, morally correct outcome. But hopefully, from what you’re saying, this could be one of those cases. David, what have been some of the positive things that have come out of this battle?
Cassirer: Lots of great stuff although it’s been difficult to wait so long and to watch my immediate family pass away in the interim. And as you can see, I’m not getting any younger here. (David is 71). It’s been a long, hard slog. The support from non-Jews has been extraordinary. We would expect, and we did receive, endless support from Jewish organizations and Jewish individuals. It’s been amazing, however, how much support we’ve had from day one in the press and in the public and in government, et cetera. I’ve been very heartened by the fact that we’ve had so much support from people “without a dog in the race,” so to speak, beyond the Jewish community.
I’ve also been very heartened in recent years with Sam’s extraordinary success working with legislatures, both in California and in Washington, and that the support isn’t just from one side or the other. It’s amazingly bipartisan. People who don’t even talk to each other gladly work together on these bills, sponsor these bills, and fend off anyone trying to undo it. Even though we haven’t won yet, we have won many battles along the way.
David, what advice would you give to other families who may be pursuing cases? What do you hope people take away from your experience?
Cassirer: That’s a good question. Assuming that we’re ultimately successful, which I’m still pretty confident with Sam’s help and this extraordinary team that we’ve managed to assemble, that we are going to win this thing. People should be encouraged, in a meta sense, that it’s worth fighting for stuff that’s important, even if the odds are long, even if other people might not be successful at it. But that doesn’t mean you shouldn’t try and you shouldn’t stick with it. I’ve been in the case twenty-six years and counting. If you’re tough enough and dedicated enough and you figure out a way to surround yourself with talented, committed people, there’s very little that can’t be accomplished in this country and in other countries as well. I think for me, that’s a pretty big takeaway.
You’ve just struck me that you’re talking about the American dream.
Cassirer: Yes! My father told me that the greatest day he ever had was becoming an American citizen. After what he had been through and being stateless, having had his government turn against him, it’s interesting that, given his extraordinary life, the greatest day of his life to him was when he became a naturalized citizen; because, to him, that was the American dream.
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Amid antisemitic attacks, Trump has forced an impossible choice on American synagogues
The Thursday attack on Temple Israel in West Bloomfield, Michigan, did not occur in a vacuum.
In the past few months, shots were fired at three congregations in Toronto; an explosion rocked a synagogue in Belgium; and an arsonist caused massive damage to Beth Israel Congregation in Mississippi. Antisemitic incidents in the United States have reached historic highs. The threat is real, it is escalating, and American Jews know it.
Which is why the federal government’s decision to use this moment in history to force Jewish communities to choose between their own safety and that of immigrants is so unforgivable.
That choice is being created as part of the government’s Nonprofit Security Grant Program, which under President Donald Trump has instituted troubling new changes.
The program was established in 2004 to help houses of worship pay for cameras, barriers, armed guards and alarm systems, then expanded after the Pittsburgh synagogue massacre in 2018. It has perhaps never mattered more than it does right now. It provides, quite literally, life-saving money. The demand for grants vastly outpaces the supply, with thousands of organizations competing for a fraction of the security funds they need.
Now, those funds come with new strings attached.
Beginning in 2025, the Department of Homeland Security attached sweeping ideological conditions to new security grants. Recipients of new awards must cooperate with Immigration and Customs Enforcement operations, and must also agree not to “operate any programs that advance or promote DEI, DEIA, or discriminatory equity ideology.” They additionally must not run any aid program which “benefits illegal immigrants or incentivizes illegal immigration.”
When asked to clarify what those conditions mean in practice — whether a synagogue that declares itself a sanctuary for refugees would be disqualified, or whether a congregation offering programming for Jews of color or LGBTQ+ Jews would run afoul of the anti-DEI clause — the federal government’s answer has been months of contradictory guidance and confusion.
The terrifying potential consequences of that muddle were thrown into sharp relief by Thursday’s attack.
A man armed with a rifle rammed his truck through the doors of Temple Israel, driving down a hallway before being killed by the synagogue’s security staff. Thankfully, no congregants were hurt, and the children in the preschool run by the synagogue all made it home safely.
Many congregations do not have the independent resources to support security protocols as effective as Temple Israel’s proved to be. Instead, they rely on the government to help bridge the gap.
But under Trump’s second administration, security funding — the money that pays for the tools that may one day save lives — is now a lever to use to force political compliance.
This is of particular significance for Reform Judaism, the largest Jewish denomination in the U.S. and that to which Temple Israel belongs. The movement’s commitment to welcoming the stranger, hachnasat orchim — stemming from the commandment to love the stranger, repeated no fewer than 36 times in the Torah — is core to its identity. It is no coincidence that many Reform congregations have declared themselves sanctuaries for refugees.
And it’s of particular significance because antisemitic violence is often linked to anti-immigrant sentiment. The deadliest act of antisemitic violence in U.S. history, the 2018 Pittsburgh synagogue shooting, was motivated by hatred toward immigrants, and toward Jewish programs that aid them.
The Trump administration’s demand that liberal American Jews choose between a foundational Jewish value and basic safety from violence is heartbreaking. One anonymous rabbi described the dilemma with devastating clarity to JTA: “Money is being given to us on condition that we violate a specific mitzvah. I don’t see how we can possibly accept that money.”
Rabbi Jill Maderer in Philadelphia put it even more bluntly, saying “Jewish safety requires inclusive democracy and inclusive democracy requires Jewish safety. We do not comply so we will not apply.”
These are communities under armed threat — as Thursday clearly reminded us — forced to choose between their physical safety and their moral integrity. That is a choice that no American religious community should ever have to make. The government’s obligation to protect its citizens, especially its most targeted minorities, must not come with an ideological price tag.
What makes this especially galling is the timing. A government shutdown of the Department of Homeland Security, born out of a political standoff over immigration enforcement, is currently halting the review of security grant applications. Synagogues that applied for funding months ago are waiting for approvals that may not come.
They are waiting, in many cases, to find out whether the security upgrades that might have made the difference under circumstances like those that unfolded in Michigan will be funded or not.
There is a word for demanding that a persecuted minority community abandon its values in exchange for protection: extortion. The Trump administration would no doubt dispute that framing. After all, the administration claims to care deeply about Jewish safety. Thursday’s attack makes clear that it is not enough for the administration to make that claim; it must prove its commitment through action.
It must remove the political conditions from the Nonprofit Security Grant Program. It must let houses of worship be what they are: sanctuaries, not instruments of federal policy.
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‘For As Long As Necessary’: Katz Says Campaign Against Iran Entering Decisive Stage
Israel’s Defense Minister Israel Katz and his Greek counterpart Nikos Dendias make statements to the press, at the Ministry of Defense in Athens Greece, Jan. 20, 2026. Photo: REUTERS/Louisa Gouliamaki
i24 News – Israel Katz said Saturday that the confrontation with Iran had entered a “decisive phase,” as US and Israeli strikes on Iranian targets continued and regional tensions escalated.
Speaking after a security assessment at Israel’s defense headquarters alongside Eyal Zamir, chief of staff of the Israel Defense Forces, and senior military and intelligence officials, the Israeli defense minister said the campaign against the Islamic Republic would continue “for as long as necessary.”
“The global and regional struggle against Iran, led by American President Donald Trump and Israeli Prime Minister Benjamin Netanyahu, is intensifying and entering its decisive phase,” Katz said.
Katz also praised US strikes on Kharg Island, a key Iranian oil hub, describing them as a “severe blow” to the Iranian regime. He said the attacks were an appropriate response to Iranian threats against the strategic Strait of Hormuz and to what he called Tehran’s attempts to pressure the international community.
At the same time, Katz said the Israeli Air Force was continuing a “powerful wave of attacks” against targets in Tehran and other parts of Iran.
He accused the Iranian leadership of using “regional and global terrorism” and strategic blackmail in an effort to deter Israel and the United States from pursuing their military campaign, warning that such actions would be met with a “strong and uncompromising response.”
Katz added that the outcome of the conflict would ultimately depend on the Iranian population. “Only the Iranian people can put an end to this situation through a determined struggle, until the overthrow of the terrorist regime and the salvation of Iran,” he said.
According to the minister, the confrontation now pits the Iranian regime’s determination to survive against growing military pressure from Israel and its allies.
