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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Germany Reports ‘New Normal’ of Antisemitism as Islamist and Left-Wing Extremist Networks Fuel Rising Threats
Graffiti reading “Kill all Jews” was discovered on a residential building in Berlin-Pankow on April 26, 2026, part of a wave of antisemitic vandalism reported across the German capital over the past week, including swastikas and other hate-filled slogans scrawled on multiple sites. Photo: Screenshot
Germany is confronting what Jewish leaders describe as a “new normal” of antisemitism, with nearly half of Jewish communities across the country reporting incidents and officials warning that Islamist and left-wing extremist networks are driving a surge in hostility amid ongoing Middle East tensions.
According to a new survey released on Friday by the Central Council of Jews in Germany, 46 of more than 100 Jewish communities nationwide have been targeted in antisemitic incidents, underscoring the growing scale and urgency of the crisis.
Among the most commonly reported incidents were verbal abuse, threatening phone calls, hate speech, property damage, and antisemitic graffiti, with 68 percent of respondents saying they feel “very unsafe.”
“Following the explosive rise in antisemitism after Oct. 7, a ‘new normal’ has emerged,” Central Council President Josef Schuster said in a statement, referring to the Hamas-led invasion of and massacre across southern Israel over two years ago.
“A situation in which Jewish communities require constant protection and antisemitism has become normalized as part of the public sphere,” he continued.
In the wake of the recent war with Iran, 62 percent of respondents said their sense of insecurity has further intensified.
“This finding clearly shows that the war in the Middle East was always just a pretext, never a reason for antisemitic attacks and hate speech in Germany,” Schuster said.
Only 35 percent of respondents reported feeling a sense of solidarity and support from broader society, underscoring a widespread perception of isolation.
Even though religious and communal life continues largely with only minor restrictions in most communities, many Jews increasingly avoid displaying visible signs of their identity in public.
“Things that used to be taken for granted — openly wearing religious symbols, walking carefree to the synagogue — are now often accompanied by caution and more conscious consideration. At the same time, the emotional strain has increased significantly,” said one unnamed survey participant, according to the Central Council.
Amid a sharply deteriorating security climate in Germany, officials warn that surging antisemitism and hostility toward Israel are increasingly being driven by Islamist networks and left-wing extremist groups, with threats against Jewish and Israeli communities intensifying nationwide.
According to a study by the Hessian State Office for the Protection of the Constitution, Islamist and left-wing extremist actors are exploiting the Middle East conflict and rising regional tensions to spread antisemitic rhetoric, contributing to an increase in violence and harassment against Jews and Israelis.
The newly released report warns that such antisemitic narratives have become a central mobilizing force since the Oct. 7 atrocities, shaping public discourse and being used to justify acts of violence and intimidation.
“Antisemitism is no longer an isolated phenomenon, but a cross-cutting issue that connects various extremist groups,” the study notes.
After more than two years of escalation, German officials warn that the threat to Jewish life has risen dramatically, with antisemitic hate speech surging as extremist actors deliberately exploit the war in Gaza for propaganda.
The report points to extremist groups merging anti-imperialist ideology with entrenched antisemitic narratives in their propaganda around the Israel–Hamas war, including claims of a “genocide in Gaza,” depictions of the Jewish state as a “colonial power,” and labels such as “child murderer.”
These narratives are being used to justify violence against Israel and to exploit the humanitarian crisis to increase hostility and advance their agenda.
German Interior Minister Roman Poseck, who commissioned the report, warned of a deteriorating social climate, saying that “antisemitic sentiments are becoming increasingly intolerable, even in public spaces.”
“Antisemitism is one of the greatest threats to our social cohesion – especially from Islamism and the left-wing extremist spectrum,” the German official said in a statement.
“I am deeply ashamed of what Jews in Germany have to endure 80 years after the end of the Second World War,” he continued. “We Germans, in particular, bear a lasting responsibility never to forget what happened.”
According to Germany’s Radicalization Monitoring System and Transfer Platform, 45 percent of Muslims under the age of 40 in the country show an inclination toward Islamism — defined as support for Islamist ideas, preference for Sharia-based principles over the constitutional order, and the presence of antisemitic prejudices.
Among those surveyed, 23.8 percent view an Islamic theocracy as the most desirable form of government.
Even though right-wing extremism may be less normalized in mainstream discourse, the study warns it “remains a danger, as antisemitic prejudices and conspiracy myths continue to be deliberately spread there as well.”
The western German state of Hesse has seen a particularly visible surge in antisemitic expression, with chants such as “Child-murderer Israel,” “From the river to the sea,” and “Resistance is international law” heard at pro-Palestinian demonstrations, across social media, and on university campuses.
The study notes that these narratives act as a unifying thread, bringing together Islamist, left-wing, and right-wing extremists who adopt similar rhetoric to reinforce shared enemies and legitimize violence.
Notably, the German Left Party has repeatedly been at the center of controversy and public outrage over its continued use and promotion of anti-Israel rhetoric, reinforcing a recurring pattern of incidents within its ranks that have sparked allegations of antisemitism.
Last year, the party’s youth wing passed an anti-Israel resolution labeling the world’s lone Jewish state a “colonial and racist state project.”
More recently, Andreas Büttner, the commissioner for antisemitism in the state of Brandenburg in northeastern Germany, resigned from the Left Party, citing a rise in antisemitism within the ranks, relentless personal attacks, and a party climate that has become intolerable.
Beyond extremist circles, the report also points to antisemitism extending across segments of society, finding resonance in mainstream discourse where it is often disguised as legitimate criticism of Israel.
“This is shifting the boundaries of what society considers acceptable, normalizing antisemitic thinking while trivializing, legitimizing, and in some cases even glorifying violence against Jews,” the study says.
Earlier this month, the Hesse government introduced new legislation that would criminalize denying Israel’s right to exist, as authorities move to confront a surge in anti-Israel demonstrations and a growing tide of antisemitic rhetoric and attacks that have intensified pressure on Jewish communities across the country.
The proposed legislation would close what officials describe as a legal loophole by explicitly criminalizing the denial of Israel’s right to exist, with penalties of up to five years in prison or a fine, aligning it with existing provisions that punish Holocaust denial.
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Hasan Piker Campaigns With Pennsylvania Democrat as Star Rises Despite Antisemitism Controversies
Hasan Piker. Photo: Wikimedia Commons
Tensions in Philadelphia intensified this week after Pennsylvania state Rep. Chris Rabb, a Democrat running for US Congress, appeared on a livestream hosted by far-left commentator Hasan Piker, drawing criticism from political opponents and some Jewish community leaders over Piker’s expressed hostility toward Israel and support for foreign terrorist groups such as Hamas and Hezbollah.
Rabb, who is seeking the Democratic nomination in Pennsylvania’s 3rd Congressional District, joined Piker’s widely watched online broadcast as part of an effort to reach younger, digitally engaged voters. The district, a safely Democratic seat centered in Philadelphia, is expected to be decided in the primary, where Rabb faces a competitive field that includes state Sen. Sharif Street and physician Ala Stanford.
Piker arrived in Philadelphia from Los Angeles to help Rabb fundraise for the campaign and joined him for a rally. While talking with Piker on the livestream, Rabb addressed backlash over his decision to meet with the streamer, dismissing his critics as being motivated by racial animus.
“I’m going to be slammed for even talking to you,” Rabb told Piker. “But there’s a double standard, because as a Black progressive, I can’t do this. I’m part of the problem or whatever.”
During the livestream, Rabb discussed progressive policy priorities and his campaign message. But the appearance quickly became a flashpoint in the race, as critics pointed to Piker’s history of inflammatory comments.
“Hasan Piker has a documented record of statements that we find deeply troubling,” said Jason Holtzman, chief of the Jewish Community Relations Council at the Jewish Federation of Greater Philadelphia. “He dismissed the sexual violence of [Hamas’s attacks on Israel on Oct. 7, 2023]. He called Orthodox Jews ‘inbred.’ He compared Zionists to Nazis. He characterized Hamas as preferable to the state of Israel.”
Holtzman added, “These are not edgy opinions. They are statements that minimize Jewish suffering, dehumanize Jewish people, and normalize violence against Jews and the Jewish state.”
Since entering the race, Rabb has attempted to establish the Israel-Hamas conflict as a central feature of the competition. He has lambasted his opponents for stopping short of accusing Israel of committing “genocide” in Gaza and has repeatedly pressed other Democrats on where they stand on the conflict.
Ala Stanford, an establishment Democrat who is widely considered the favorite in the race, has refused to accuse Israel of “genocide” and has stated that such accusations are harmful to the local Jewish community.
Piker, a prominent left-wing streamer with a large following on platforms like Twitch, has previously drawn backlash for rhetoric which critics say crosses into antisemitism. In addition to repeatedly praising Hamas, he has even said “it doesn’t matter” if sexual assault took place during the terrorist group’s Oct. 7, 2023, invasion of and massacre across southern Israel.
This week, US Reps. Josh Gottheimer (D-NJ) and Mike Lawler (R-NY) introduced a bipartisan resolution that condemns “antisemitic, hate-filled rhetoric and content” promoted by Piker and podcaster Candace Owens.
Piker has denied accusations of antisemitism.
“They are once again conflating legitimate critics of Israel with actual antisemites,” he told the Jewish Telegraphic Agency (JTA) in response to this week’s resolution in Congress. “They would rather complain about fake antisemitism in defense of Israel than call out the real sources of Jew hatred with a full chest. I have spent my entire career combating all forms of bigotry including antisemitism and will continue to do so in spite [of] this cynical ploy to satisfy donors.”
Most recently, Piker has come under fire for praising Graham Platner, the presumptive Democratic nominee for US Senate in Maine, for previous Reddit comments in which he complimented Hamas.
During Thursday’s rally in Philadelphia, Piker urged the crowd to help Rabb secure the congressional seat instead of a “do nothing Democrat” who would not accuse Israel of committing “genocide” in Gaza.
The controversy underscores how the Israel-Hamas conflict has become a defining issue in Democratic primaries across the country, exposing deep divisions within the party. In Philadelphia, where there is a significant Jewish population, candidates have faced increasing scrutiny over their positions and associations. However, the district, which is disproportionately Black and lower income, is unlikely to be heavily swayed by the conflict in Gaza when considering their vote.
Rabb’s campaign defended Piker’s appearance, framing it as an effort to broaden political participation and engage younger voters who consume news and commentary online rather than through traditional media outlets.
Further, the episode highlights a broader shift in campaign strategy, as candidates increasingly turn to digital influencers to expand their reach. But it also illustrates the risks of entering highly polarized online spaces, where associations can quickly become liabilities.
Over the past few weeks, Piker has traversed across the country, appearing alongside a litany of rising progressive stars during fundraisers and rallies. Recently, he appeared at the University of Michigan alongside the controversial Senate candidate Abdul El-Sayed. Similar to Rabb, El-Sayed has accused Israel of “genocide” in Gaza. The Senate candidate has also come under criticism for seemingly sympathizing with a Hezbollah-linked terrorist who attempted to attack a Michigan synagogue in March.
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New Report Exposes Docters Without Borders for Pursuing Anti-Israel Activism
A Palestinian woman helps a burn victim, Maria Abu Aawad, at a Doctors Without Borders (MSF) hospital in Zawaida, in the central Gaza Strip, Jan. 26, 2026. Photo: REUTERS/Mahmoud Issa
A new report is raising questions about whether one of the world’s most prominent humanitarian organizations has crossed the line from medical advocacy into political campaigning in its approach to Israel and the war in Gaza.
The analysis — published by NGO Monitor, an independent Jerusalem-based watchdog group that monitors nongovernmental organizations — scrutinizes the statements and activities of Médecins Sans Frontières (MSF), also known as Doctors Without Borders, following the Palestinian terrorist group’s Hamas’s Oct. 7, 2023, invasion of Israel and the ensuing war in Gaza.
“Despite the slaughter of over 1,200 people, the injuries to thousands, and the kidnapping of over 250 hostages into Gaza [during Hamas’s Oct. 7 atrocities], MSF’s public communications and almost daily updates immediately pivoted to a singular focus on condemning Israel’s response,” the report says.
NGO Monitor also points to a December 2023 finding by former MSF Secretary General Alain Destexhe, who found that many MSF employees celebrated Hamas’s brutal incursion into Israel, contending that “over 40 percent of statements by staff, including senior figures, praised Hamas and the attacks.”
Destexhe warned last year that “MSF is no longer neutral; its humanitarian language now serves a political cause.”
According to NGO Monitor’s report, MSF, which purports to be a neutral provider of emergency medical care, has increasingly adopted language and positions that align with political advocacy, including accusations that Israel is committing “genocide” in Gaza. NGO Monitor argues that such claims are not supported by verified evidence and risk distorting the realities of a complex and ongoing conflict.
The report contends that MSF’s public messaging has relied on incomplete or unverified information while omitting key context, including the role of Hamas in embedding military infrastructure within civilian areas such as hospitals and residential neighborhoods. Israel has repeatedly cited these conditions as a central challenge in its efforts to target terrorist networks while minimizing civilian harm.
Further, the report accuses the MSF of “systematically omitting essential details and context” such as “the basic military requirements faced by Israel for neutralizing a terror organization with a massive underground tunnel network embedded in civilian infrastructure, and in which hostages were hidden.”
Critics highlighted in the report say that by failing to acknowledge these dynamics, MSF presents a one-sided narrative that could mislead policymakers, media organizations, and international institutions. The watchdog group further argues that statements from globally recognized NGOs carry significant weight and can influence legal proceedings and diplomatic pressure against Israel.
The report criticizes the MSF for asserting that Israel’s military tactics are tantamount to “death sentences,” claiming that the humanitarian organization “sought to leverage its influence” on world leaders” to pressure them to curtail supposed “indiscriminate violence unleashed on a helpless people.”
NGO Monitor also raises concerns about accountability within large humanitarian organizations, calling for greater transparency in how public claims are verified and communicated. It suggests that NGOs operating in conflict zones must maintain strict standards of neutrality to preserve credibility and avoid contributing to misinformation.
MSF has repeatedly defended its work in Gaza, emphasizing the dire humanitarian conditions and the urgency of medical needs on the ground. The organization maintains that its statements are based on firsthand observations by its staff and reflect the severity of the crisis facing civilians.
The report came out two months after Doctors Without Borders publicly acknowledged that armed individuals — many of them masked — were present inside the large compound of Nasser Hospital in southern Gaza, citing intimidation of patients, arbitrary arrests, and suspected weapons movement as reasons for halting some of its work there.
The admission, buried in a rarely referenced FAQ page on the group’s website, lends factual support to claims long asserted by Israeli authorities about the use of medical facilities by Hamas and allied terrorists during the conflict in Gaza.
Last year, NGO Monitor obtained documents revealing that Hamas has long run a coordinated effort to penetrate and influence NGOs in the war-torn enclave — contradicting years of denials from major humanitarian organizations.
The study showed how Hamas has for years systematically weaponized humanitarian aid in Gaza, tightening its grip over foreign NGOs operating in the territory and exposing patterns of complicity and collaboration that contradict the groups’ persistent denials.
According to the documents, Hamas officials designated specific points of contact with “highly respected” international NGOs, including Doctors Without Borders and several others.