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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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India’s Modi Visits Israel, Expresses Support for Jewish State as US-Iran Tensions Mount
India’s Prime Minister Narendra Modi and Israel’s Prime Minister Benjamin Netanyahu attend a welcome ceremony upon Modi’s arrival at Ben Gurion International Airport in Lod, near Tel Aviv, Israel, Feb. 25, 2026. Photo: REUTERS/Shir Torem
India’s Prime Minister Narendra Modi arrived in Israel on Wednesday for a two-day visit that both countries have cast as a chance to deepen relations, as regional concerns mount over the risk of military conflict between the United States and Iran.
In an address to the Israeli parliament, Modi told lawmakers that India stood with Israel “with full conviction” as he shared his nation’s condolences over the October 2023 Hamas attack.
“Like you, we have a consistent and uncompromising policy of zero tolerance for terrorism, with no double standards,” he said.
Both Modi and Israeli Prime Minister Benjamin Netanyahu, who also addressed the parliament, spoke of terrorist attacks that their nations had faced, with Netanyahu saying India and Israel both faced the challenge of confronting “radical Islam.”
Some opposition lawmakers briefly walked out of the special session, protesting at the speaker’s decision not to invite the head of the Supreme Court, but returned for Modi‘s remarks.
Netanyahu’s right-wing government, which the speaker belongs to, has had a confrontational relationship with the court.
Modi, a Hindu nationalist, became the first prime minister in India’s history to visit Israel in 2017, during which he and Netanyahu took a barefoot stroll on a beach in the northern port city of Haifa.
Both still in power nearly nine years later, the two leaders, who describe one another as friends, are expected to hold talks on artificial intelligence as well as defense at a time when Israel is seeking to increase its military exports.
An Israeli government official said Modi‘s visit would “pave the way for new partnerships and collaborations across many fields.” Bilateral ties were on the cusp of a significant upgrade, an Israeli foreign ministry official said.
US MILITARY BUILDUP NEAR IRAN
Modi is visiting as the United States deploys a vast naval force near Iran‘s coast ahead of possible strikes on the Islamic Republic, with the two countries at an impasse in talks over Tehran’s nuclear program. The Pentagon has also deployed an aircraft carrier to the Mediterranean, bound for Israel‘s coast.
A US attack on Iran could draw Iranian retaliation against Israel as well as US military facilities in Gulf Arab countries, where millions of Indians live and work and send home billions of dollars of remittances each year.
In his speech to lawmakers, Modi vaguely spoke about the challenges facing stability in the region, acknowledging that the landscape had become more challenging in recent years, but made no mention of the US military build-up, or of Iran.
He backed the US plan to end the war in Gaza, telling the parliament that it could lead to peace “for all people of the region, including by addressing the Palestinian issue.”
“The road to peace is not always easy. But India joins you and the world for dialogue, peace, and stability in this region,” Modi said.
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CIA Launches Fresh Social Media Push to Recruit Iranians as Trump Threatens Military Action
The seal of the Central Intelligence Agency is shown at the entrance of the CIA headquarters in McLean, Virginia, US, Sept. 24, 2022. Photo: REUTERS/Evelyn Hockstein
The US Central Intelligence Agency has posted on social media new Farsi-language instructions for Iranians wishing to securely contact the spy service.
The CIA recruitment effort comes amid a massive buildup of US military forces in the Middle East that President Donald Trump could order to attack Iran if talks with the US set for Thursday fail to reach a deal on Tehran’s nuclear program.
Trump began laying out the case for a possible US operation in his State of the Union speech on Tuesday, saying he would not allow the Islamic Republic, which he called the world’s biggest sponsor of terrorism, to have a nuclear weapon. Iran denies seeking a nuclear arsenal.
“They [Iran‘s leaders] want to start all over again, and are, at this moment again pursuing their sinister ambitions,” he said, accusing Iran of restarting its nuclear program, working to build missiles that “soon” would be capable of reaching the United States, and of being responsible for roadside bombings that have killed US service members and civilians.
“The [Iranian] regime and its murderous proxies have spread nothing but terrorism and death and hate,” the Republican president said about 90 minutes into his annual address to a joint session of the Senate and House of Representatives.
The CIA posted its Farsi-language message on Tuesday on its X, Instagram, Facebook, Telegram, and YouTube accounts.
The message is the latest in a series by the CIA aimed at enlisting sources in Iran, China, North Korea, and Russia.
The agency urged Iranians wishing to make contact to “take appropriate action” to protect themselves before doing so and avoid using work computers or their phones.
“Use a new, disposable device, if possible” and “be aware of your surroundings and who may be able to see your screen or activity,” continued the message, adding that those who make contact, provide their locations, names, job titles and “access to information or skills of interest to our agency.”
Those individuals, said the message, should use a trusted Virtual Private Network “not headquartered in Russia, Iran, or China,” or the Tor Network, which encrypts data and hides the user’s IP address.
The CIA declined to comment. Iran’s delegation to the United Nations did not immediately respond to a request for comment.
US envoys Steve Witkoff and Jared Kushner are scheduled to meet Iranian officials led by Foreign Minister Abbas Araqchi in Geneva on Thursday for a new round of negotiations on Tehran’s nuclear program.
Trump has threatened military action if the talks fail to reach an agreement, or if Tehran executes people arrested for participating in nationwide anti-government demonstrations in January.
Rights groups say thousands of people were killed in the government crackdown on the protests, the worst domestic unrest in Iran since the era of its 1979 Islamic Revolution.
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UK Green Leader Backs Proposed ‘Zionism Is Racism’ Party Platform
A Green Party march in London. Photo: Alan Stanton/Flickr
The top official in the United Kingdom’s Green Party has come out in support of a “Zionism Is Racism” motion to be debated at the party’s March conference which could shift the leftist political organization’s official position to full-scale removal of Israel off the map, to be replaced with “a single democratic Palestinian State in all of historic Palestine with Jerusalem as its capital.”
Lubna Speitan, a British-Palestinian Green Party member who serves in the Greens for Palestine Steering Group and the Greenwich Palestine Alliance, on Tuesday announced she had submitted Motion A105, creatively titled “Zionism Is Racism,” for debate at the UK Green Party’s Spring Conference on March 28.
The measure has received the support of Green Party Leader Zack Polanski.
“I’ll wait to hear the debate, but absolutely, if the definition of Zionism is what is happening right now by the Israeli government, then yes, absolutely, that’s racist and I’ll vote for it,” he said on Times Radio.
However, Speitan’s proposal goes much further than condemning Zionism — the national movement of the Jewish people to reestablish a state in their ancient homeland — as an allegedly racist ideology, a slander which the Soviet Union’s espionage agencies began promoting in the 1970s, most notably and successfully at the United Nations General Assembly with the passage of Resolution 3379 on Nov. 10, 1975. The infamous measure, which asserted that Zionism was “a form of racism and racial discrimination,” was ultimately overturned in 1991.
The Soviet Union’s effort to link Zionism to racism drew arguments from the notorious “Protocols of the Elders of Zion” and argued that Judaism’s concept of “the chosen people” promoted racial superiority.
“This deliberate slur interpolated and distorted the real meaning of Judaism which explains the Jewish people are ‘chosen,’ or set apart, for special and burdensome religious and social obligations,” according to the American Jewish Committee.
Speitan’s measure calls for the Green Party to adopt Hamas’s position of eliminating Israel from the map, to replace the Jewish state with a Palestinian state.
The motion offers eight points, the third of which appears to call for either the mass expulsion or genocide of the Israeli people: “Following from Motion E05, which affirmed that Israel is an apartheid State committing genocide, and Motion E07 supporting reparations and accountability, the Green Party supports the establishment of a single democratic Palestinian State in all of historic Palestine with Jerusalem as its capital, equal rights for all, and the right of return for Palestinians and their descendants.”
Speitan connects this call for “the right of the return” with announcing an end of a Jewish state. This longstanding Palestinian demand insists that potentially millions of descendants of Palestinian refugees should return to the land of Israel, a step that, according to many pro-Palestinian activists, would result in the abolition of the world’s only Jewish state.
The measure also advocates explicit support for terrorism against Israel, with point four stating that the Green Party would affirm “the Palestinian people’s inalienable right to self-determination, including the right of the Palestinian people to resistance and liberation from Israeli occupation, domination and subjugation, and acknowledges that the struggle to achieve that liberation by all available means under international law is legitimate.”
This apparent advocacy of violence aligns with statements made last year by Speitan in support of terrorism against the Jewish state.
“The only way forward for the liberation of any people is going to be by force, what was taken by force must be returned by force and this comes with military intervention, and for me I support our right to the armed struggle. We must never deny that,” Speitan said in a September 2025 speech. “I will refuse to condemn the resistance of any repressed or occupied people because we have that right. Only we can claim self-defense, not the occupier.”
Speitan continued, “The moment we rise, we call for resistance, [they say] ‘you terrorist.’”
John Mann, the UK government’s independent adviser on antisemitism, labeled Speitan’s anti-Zionist proposal “support for terrorism and overt racism against Jews. There is no ambiguity. It’s from the extreme margins of politics.”
He went on to invoke former UK Labour Party Leader Jeremy Corbyn, whose time at the helm of the party was marked by a succession of scandals involving antisemitism, to show how extreme the Green Party has become.
“This is well beyond anything that happened during Labour under Jeremy Corbyn,” Mann declared. “This makes Corbyn look like a moderate. The crank element that even Corbyn was worried about has entered the Greens en masse.”
Speaking to Britain’s Daily Mail, Israel’s Deputy Foreign Minister Sharren Haskel labeled the motion “one of the most hateful and racist documents I’ve ever read.”
“It calls for the destruction of Israel and seeks to justify terrorism against Israel,” Haskel added, referring to the proposal. “Its intent is to justify the destruction of the Jewish homeland and deny the right of Jews to a national home. The double standards are extraordinary as they demand a national home for Palestinians but not Jews.”
Haskel added, “I completely condemn this horrific document and hope the people of the UK see the Greens for what they are – a racist and hateful political party.”
The group Jewish Greens has urged voting against Speitan’s proposal.
“This is not your run-of-the-mill motion opposing Israel’s actions (something that Jewish Greens would have no problem with), but something much more problematic that is likely to make Jews feel unwelcome in the Green Party,” the group stated. “We urge Green Party members to listen to their Jewish comrades within the party, and consider whether this motion is appropriate for the type of party they want to be in.”
The statement urged for a broader understanding of Zionism, explaining that “calling all forms or interpretations of Zionism ‘racism’ is painting a very diverse group of people with a very broad brush and in effect, it accepts the most extreme right-wing version of Zionism (aka – Kahanism) peddled by the far right as definitive. This is like accepting the EDL’s definition of Englishness. Or like banning all forms of USA nationalism based on the horrendous crimes of the Trump administration.”
Reflecting on the degree with which the party had shifted in recent years, Mann called Speitan’s measure “about as far away as from Green politics of the past as is possible. Greens used to be about stopping fossil fuels and nuclear power and building wind farms. Now hate is bringing members surging into the Green party.”
On Oct. 19, 2025, the Green Party of England and Wales announced that “membership has surged past the Conservative Party, making the Greens the third largest party in the UK. From this position, and with Labour’s clear shift to the right, it’s clear that the Greens are now the Party of choice to counter Reform and their brand of divisive politics.”
The party stated that “membership now stands at over 126,000. This latest milestone marks an 80 percent increase since Zack Polanski was elected Leader of the party last month. The Greens now have more than double the reported members of the Liberal Democrats.”
Polanski said then that British politics “is changing and support for old-style parties built on privilege and power is shrinking. Increasing numbers of people are walking away from the politics of austerity, inequality and division and choosing a new kind of politics that offers a bold, hopeful vision of prosperity, equality and unity. Our membership boom reflects growing public frustration with the political status quo and a hunger for genuine alternatives.”
According to the UK’s Jewish News, Polanski has faced mounting pressure to support the latest anti-Zionist motion from a new group of hardline anti-Israel activists within the party. “Supporting the motion would effectively mean declaring his own mother and other members of his Jewish family — staunch supporters of Israel who have criticized pro-Palestine marches — as racists,” the outlet noted.
A YouGov poll of UK party preferences conducted Feb. 9-10, 2025, placed the Greens as the fifth most popular party in the country coming in at 9 percent support compared to the Liberal Democrats (14 percent), Conservatives (21 percent), Labour (25 percent), and Reform UK (26 percent). A total of 21 percent of Britons polled said they would consider voting for a Green candidate with higher levels of support among those 18-24 (36 percent) and 25-49 (27 percent).
In Britain’s House of Commons, Green politicians currently occupy four seats compared to 404 controlled by Labour, 116 to the Conservatives, 72 to Liberal Democrats, 13 independents, 9 members of the Scottish National Party, and 8 members of Reform UK. Pollsters in the UK have found considerable crossover between the Liberal Democrats and the Greens with 51 percent of the members in each party supporting a merger with the other.
The Jewish Greens explained the practical implications of what adoption of the “Zionism Is Racism” position would entail for the party, noting that any member supporting Zionism could then potentially be expelled, a position which the Democratic Socialists of America (a group with 78,000 members) explicitly adopted last year.
“Most Jewish institutions in the UK have some sort of connection to Zionism. Some closer, some less so. The motion proposers – in a response to a question from Jewish Greens – have made it clear that they will expect the motion to proscribe Zionists,” the Jewish Greens stated. “This gives the party the option to expel almost any Jew involved in organized communal life or who has ever been, including our party leader. Meaning that most Jews in the party – whether they define themselves as Zionists or not – are one grudge away from being dragged through the disciplinary process on spurious charges of ‘Zionism.’”