Uncategorized
How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
—
The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
Uncategorized
Jewish Americans Shouldn’t Be Shocked by Scott Wiener’s Genocide Lie
California State Sen. Scott Wiener. Photo: Screenshot
At first glance, California State Sen. and Democratic candidate for US Congress Scott Wiener is representative of what many consider a genuine American Jewish success story: a Jewish boy from New Jersey whose childhood memories were shaped by parents who helped build a local Conservative synagogue.
Wiener possesses the boy-next-door charm and familiarity of a Jewish American who came of age in the 1980s and early 1990s, was academically gifted, and later graduated from Harvard Law School.
The budding lawmaker soon found his footing in politics and eventually rose to become a state senator in the nation’s most populous state.
The youthful-looking Wiener, who calls himself “one of the strongest LGBTQ civil rights champions in the nation,” also co-chairs the California Legislative Jewish Caucus.
The one critical wrinkle to Wiener’s path to Jewish political prominence is that the 55-year-old politician recently promoted the disgusting blood libel that Israel is committing genocide in Gaza.
After enduring jeers from left-wing attendees at last week’s candidate debate featuring Wiener and two other Democrats vying to succeed retiring Congresswoman Nancy Pelosi (D-CA), Wiener pivoted from his initial refusal to characterize Israel’s actions as genocide and made the decision, days later, to turn against the Jewish state in a 90-second cringe-inducing video unveiled Sunday on the social media platform X.
For those following evolving attitudes toward Israel within liberal Jewish spaces, where Zionism is increasingly disassociated from Judaism, Wiener’s comments condemning Israel are perhaps the least shocking development in the progressive Democrat’s political career.
Jewish communities across America have spent decades nurturing ideological identities that focused on cultivating loyal liberals rather than strong Jews.
Moreover, when support for Israel is passed down from one generation to the next, with little explanation of the moral, legal, and historical rights undergirding the Jewish people’s right for self-determination, Zionism is treated as another dispensable political movement.
It’s a phenomenon that leaves people like Wiener susceptible to the anti-Israel animus entrapping a rising cohort of Jewish Democrats. It’s why anti-Zionists like New York City Mayor Zohran Mamdani will be quick to denounce a swastika plastered at a Jewish school in Brooklyn but grant a pass to violent pro-Hamas mobs descending on New York City synagogues that aim to disrupt Israel-related events.
Absent a firm framework explaining why it is a Jewish imperative to advance a pro-Israel narrative, the strategy to widen the wedge between Zionism and one’s Jewish identity will yield more Jews like Wiener who cave to the whims of keffiyeh-wearing voters.
Wiener is not alone.
In New York, 25-year-old Jewish progressive Cameron Kasky was, until this week, running for Congress in the state’s 12th district and recently returned from a Palestinian-led trip to Israel.
In a nod to his deep hatred of the Jewish state, Kasky, who grew up in South Florida attending Hebrew School, lists “Stop Funding Genocide” as his first policy priority on his website.
It was only 10 years ago when such overt antisemitic positions would have earned a candidate a place on the political sidelines.
Since then, the landscape has changed dramatically. A Washington Post Jewish Americans poll conducted in September revealed that the distorted views espoused by Israel’s detractors in the diaspora align with a significant portion of American Jewry.
In the study, 61 percent of American Jews responded that they believe Israel is committing war crimes against Palestinians in Gaza, with nearly 40 percent accusing the Jewish state of “genocide.”
The troubling spike in anti-Israel attitudes among American Jews became more conspicuous over the last several years, as social justice movements surrounding climate change, the women’s march movement, and George Floyd gave Jews who harbor little interest in following the traditional tenets of Judaism an avenue through which to wield their cultural Judaism.
In an effort to keep sanctuaries full and congregants satisfied, non-orthodox institutions coalesced around cultural issues that accelerated a liberal and increasingly secularized world order.
Ammiel Hirsch, senior rabbi of Manhattan’s Stephen Wise Free Synagogue, has repeatedly demanded that Jewish leaders meet the “historical demands of our time” and is among several leaders calling for a course correction within the Reform movement.
Still, since Wiener has now planted himself on the side of the Democrats’ anti-Israel faction, the Jewish organizations Wiener was so eager to frequent as a guest speaker in the past released a joint statement that was charitable in their repudiation of the candidate’s use of the term “genocide.”
The truth is that Wiener has long fashioned himself a progressive who rarely shies from admonishing Israel.
His regurgitation of the genocide lie reflects less of a shift and more of a sharpening of previous statements where he publicly charged Israel’s government with deliberately starving Palestin
Wiener also has a history of treating Hamas and Israel as “moral equivalents” and has gone on record saying that he will not accept donations from the American Israel Public Affairs Committee (AIPAC).
Put simply, it was obvious long ago that Wiener would not emerge as the Democrats’ next John Fetterman, a US senator from Pennsylvania who, amid criticism from his own party, has remained a steadfast supporter of Israel.
The seeds of Wiener’s disgraceful break with the Jewish state were planted long ago.
Raised with a scant appreciation or understanding on the importance of a Jewish homeland, the state senator fell under a secularized umbrella of “universal human rights.”
Sadly, his views on Israel are symbolic of what constitutes the path to political success in today’s Jewish Democratic Party orbit.
Irit Tratt is a writer, an American and pro-Israel advocate. Follow her on X @Irit_Tratt.
Uncategorized
Iranian Regime’s Deadly Crackdown Quells Protests, Residents and Rights Group Say
Iranian demonstrators gather in a street during anti-regime protests in Tehran, Iran, Jan. 8, 2026. Photo: Stringer/WANA (West Asia News Agency) via REUTERS
Iran‘s deadly crackdown appears to have broadly quelled protests for now, according to a rights group and residents, as state media reported more arrests on Friday in the shadow of repeated US threats to intervene if the killing continues.
The prospect of a US attack has retreated since Wednesday, when President Donald Trump said he’d been told killings in Iran were easing, but more US military assets were expected to arrive in the region, showing the continued tensions.
US allies, including Saudi Arabia and Qatar, conducted intense diplomacy with Washington this week to prevent a US strike, warning of repercussions for the wider region that would ultimately impact the United States, a Gulf official said.
Israel’s intelligence chief David Barnea was also in the US on Friday for talks on Iran, according to a source familiar with the matter, and an Israeli military official said the country’s forces were on “peak readiness.”
The White House said on Thursday that Trump and his team have warned Tehran there would be “grave consequences” if there was further bloodshed and added that the president was keeping “all of his options on the table.”
The protests erupted on Dec. 28 over economic hardship and swelled into widespread demonstrations calling for the end of clerical rule, which culminated in three days of mass violence at the end of last week.
According to opposition groups and an Iranian official, more than 2,000 people were killed in the worst domestic unrest since Iran‘s 1979 Islamic Revolution. Some media reports have said the death toll was as high as 12,000-20,000, with thousands of additional demonstrators arrested.
But several residents of Tehran reached by Reuters said the capital had now been comparatively quiet for four days. Drones were flying over the city, but there had been no sign of major protests on Thursday or Friday. Another resident in a northern city on the Caspian Sea said the streets there also appeared calm. The residents declined to be identified for their safety.
As an internet blackout eased this week, more accounts of the violence have trickled out.
One woman in Tehran told Reuters by phone that her daughter was killed a week ago after joining a demonstration near their home.
“She was 15 years old. She was not a terrorist, not a rioter. Basij forces followed her as she was trying to return home,” she said, referring to a branch of the security forces often used to quell unrest.
The US is expected to send additional offensive and defensive capabilities to the region, but the exact makeup of those forces and the timing of their arrival was still unclear, a US official said speaking on condition of anonymity.
The US military’s Central Command declined to comment, saying it does not discuss ship movements.
PAHLAVI CALLS FOR INCREASED PRESSURE
Reza Pahlavi, the US-based son of Iran‘s last shah who has gained increasing prominence as an opposition figure, on Friday urged the international community to ramp up pressure on Tehran to help protesters overthrow clerical rule.
“The Iranian people are taking decisive action on the ground. It is now time for the international community to join them fully,” said Pahlavi, whose level of support inside Iran is hard to gauge.
Trump this week appeared to downplay the idea of US backing for Pahlavi, voicing uncertainty that the exiled royal heir who has courted support among Western countries could muster significant backing inside Iran. Pahlavi met US envoy Steve Witkoff last weekend, Axios reported.
Iranian-Kurdish rights group Hengaw said that there had been no protest gatherings since Sunday, but “the security environment remains highly restrictive.”
“Our independent sources confirm a heavy military and security presence in cities and towns where protests previously took place, as well as in several locations that did not experience major demonstrations,” Norway-based Hengaw said in comments to Reuters.
REPORTS OF SPORADIC UNREST
There were, however, still indications of unrest in some areas. Hengaw reported that a female nurse was killed by direct gunfire from government forces during protests in Karaj, west of Tehran. Reuters was not able to independently verify the report.
The state-affiliated Tasnim news outlet reported that rioters had set fire to a local education office in Falavarjan County, in central Isfahan Province, on Thursday.
An elderly resident of a town in Iran‘s northwestern region, where many Kurdish Iranians live and which has been the focus for many of the biggest flare-ups, said sporadic protests had continued, though not as intensely.
Describing violence earlier in the protests, she said: “I have not seen scenes like that before.”
Video circulating online, which Reuters was able to verify as having been recorded in a forensic medical center in Tehran, showed dozens of bodies lying on floors and stretchers, most in bags but some uncovered. Reuters could not verify the date of the video.
The state-owned Press TV cited Iran‘s police chief as saying calm had been restored across the country.
A death toll reported by US-based rights group HRANA has increased little since Wednesday, now at 2,677 people, including 2,478 protesters and 163 people identified as affiliated with the government.
Reuters has not been able to independently verify the HRANA death toll. An Iranian official told the news agency earlier this week that about 2,000 people had been killed.
The casualty numbers dwarf the death toll from previous bouts of unrest that have been suppressed by the state, including in 2009 and 2022.
Uncategorized
The Department of Labor told us to embrace ‘Americanism.’ What’s that?
“Embrace Americanism,” reads a graphic shared by the U.S. Department of Labor on X, featuring a photo of George Washington’s bust on Mt. Rushmore. “America is for Americans,” the accompanying post says.
What, exactly, is Americanism? Though it may sound like a made-up term that Donald Trump might sling in his speeches off the cuff, in fact it has been around for at least two centuries, since the early days of the U.S.
Yet its definition has never been clear. While the word connotes some ideology of adherence to American values, a unified culture or an idealized vision of the nation, the exact vision of what that set of values or culture is remains so vague that the term has been used by Theodore Roosevelt, the American Communist Party and the Ku Klux Klan.
Early American figures, including John Adams, simply used Americanism to mean a belief in a new republic defined by Democratic ideals and freedom of religion, a commitment to the culture of America. But that culture had not yet been defined — was it white and Christian, or was it a diverse melting pot?
Since its first use, the term has been claimed most often by the KKK. A 1926 paper by Klan Imperial Emperor and Wizard Hiram Wesley Evans, published in The North American Review, is titled “The Klan’s Fight for Americanism.” In it, Evans says that the KKK arose as an answer to an influx of “aliens and alien ideas” in the country — namely that of Jews, Catholics and Black people.
Evans does not define the Americanism he’s fighting for. But he’s clear about what it isn’t. He praises the Klan’s work fighting “radicalism, cosmopolitanism, and alienism of all kinds” — “rootless cosmopolitanism” being a pejorative regularly levied at Jews — and says that “racial instincts” are essential to preserving Americanism.
Those racial instincts are necessary, Evan writes, because anyone who is not an “old-stock American” of “Nordic blend” is fundamentally incapable of understanding or upholding Americanism. (The article largely avoids the term “white” to exclude groups like Eastern and Southern Europeans, as well as Jews and Catholics, who today we might consider white.)
The 1920s were a time of great debate over Americanism, but the term has largely fallen out of use in the modern day. So is this the Americanism the Department of Labor is telling people to embrace one that excludes Jews, Black people, Asians, Catholics and anyone who isn’t a white Protestant — is it a dog whistle for the nativist, KKK ideology that defined the term when it was last popular? The DOL did not respond to a request for comment in time for publication, so we can’t know how the government came to adopt the word. But without specifying which Americanism they mean, it will be easy for white nationalists to see a post from the government using a term with a long racist history, and feel emboldened.
Still, maybe the values of Americanism they meant are something new entirely, synonymous with the Trump administration’s fight against trans people and DEI, or perhaps a simple declaration of patriotism.
Or maybe the DOL used Americanism in the sense that Earl Browder, president of the American Communist party in the 1900s, did when he attempted to reclaim the term and proclaimed that “Communism is 20th century Americanism.”
Probably not, though.
The post The Department of Labor told us to embrace ‘Americanism.’ What’s that? appeared first on The Forward.
