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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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The post How one of North America’s largest Conservative congregations added 900 new members in 8 months appeared first on Jewish Telegraphic Agency.
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EU-Funded NGO Backed Online Platform Targeting Jewish Businesses in Catalonia
Supporters of Hamas demonstrate outside the Israeli Embassy in Madrid, Oct. 18. Photo: Reuters/Guillermo Yllanes Gonzalez
The controversial online platform mapping Jewish-owned businesses, schools, and Israeli-linked companies in Catalonia, a region in northeastern Spain, was promoted by an EU-funded non-governmental organization.
On Tuesday, NGO Monitor — an independent Jerusalem-based research institute that tracks anti-Israel bias among nongovernmental organizations — released new information showing that Engineers Without Borders – Catalonia (ESF-C) and Universities with Palestine (UAP) jointly promoted the BarcelonaZ project on social media, identifying themselves as its primary backers.
First reported by the local Jewish outlet Enfoque Judío, the interactive map was launched by an unidentified group claiming to be “journalists, professors, and students” on the French-hosted mapping platform GoGoCarto.
As a publicly accessible and collaboratively created online platform, the map marked over 150 schools, Jewish-owned businesses — including kosher food shops — and Israeli-linked as well as Spanish and international companies operating in Israel, labeling them as “Zionist.”
“Our goal is to understand how Zionism operates and the forms it takes, with the intention of making visible and denouncing the impact of its investments in our territory,” the project’s website stated.
According to NGO Monitor’s newly released report, ESF-C is a European Union–funded NGO running a Youth Internship Program subsidized by the Public Employment Service of Catalonia, with 40 percent co-financing from the European Social Fund Plus — the EU’s primary program for funding employment, education, and social initiatives.
The EU Financial Transparency System shows that ESF‑C partnered on two EU grants worth about $2.8 million from 2019 to 2023 and received at least $164,000 in funding.
Jewish leaders in Spain have strongly denounced the BarcelonaZ initiative, warning that it fosters further discrimination and hatred against the community amid an increasingly hostile environment in which Jews and Israelis continue to be targeted.
“The mapping and boycotting of Jewish businesses in Catalonia is an echo of some of the darkest chapters in history, including the prelude to the Holocaust in Nazi Germany,” the Combat Antisemitism Movement’s Director of European Affairs, Shannon Seban, said in a statement.
“The organizers of this initiative put a target on the backs of Spanish Jews, at a time when Jews are being hunted across the globe, as seen so horrifically in Australia just three weeks ago,” she said, referring to the deadly attack on a Hanukkah celebration at Sydney’s Bondi Beach, which killed 15 people and wounded at least 40 others.
“Clear incitement to violence of this nature must not be platformed or tolerated by internet companies or government authorities,” Seban continued.
On its website, ESF-C describes its mission as promoting “a fair international society, which does not exclude anyone,” and highlights its commitment to “non-denominationalism and non-partisanship.” Yet, the NGO’s 2024 annual report also asserts that it “cannot ignore the Palestinian resistance, a clear expression of the struggle for freedom of all oppressed peoples.”
In a social media post, the NGO also accused Israel of “genocide” during its defensive campaign against the Palestinian terrorist group Hamas, describing its platform as “a resource designed to inform, raise awareness, and mobilize the educational and student community in Catalonia.”
“The attacks that began on Oct. 7 have involved water and electricity cuts, the boycott of essential water infrastructure, and the contamination of Palestinian water sources,” ESF-C wrote in an Instagram post, without mentioning the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023, which triggered the war in Gaza.
“The violation of these basic rights is a key weapon used by the State of Israel to perpetuate genocide,” the statement read.
NGO Monitor also revealed that UAP is a network of Catalan faculty- and student-led anti-Israel organizations that co-sponsored the BarcelonaZ project.
Last year, UAP organized a “People’s Court” at Complutense University of Madrid on what it called the “Palestinian genocide,” with attendance from several terror-linked NGOs and individuals, including Samidoun, Masar Badil, Al-Haq, and Raji Sourani, NGO Monitor reported.
Several community organizations have filed complaints with GoGoCarto, demanding the site’s removal and arguing that it violates French laws against hate speech and discrimination.
Earlier this week, GoGoCarto announced it had removed the BarcelonaZ project from its website after local groups denounced the initiative as blatantly antisemitic and dangerous.
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Knesset member from Netanyahu’s party decries ‘new enemy’: Tucker Carlson and Candace Owens
(JTA) — In an address to the Knesset on Monday, Likud lawmaker Dan Illouz decried what he said was a “new enemy” rising within American politics: Tucker Carlson and Candace Owens.
“We are used to enemies from outside. We fight terror tunnels of Hamas. We fight the ballistic missiles of Iran. But today I look at the West, our greatest ally, and I see a new enemy rising from within,” said Illouz, who is originally from Canada originally, in an English address. “I am speaking of a poison being sold to the American people as patriotism. I’m speaking of the intellectual vandalism of Tucker Carlson and Candace Owens.”
Illouz’s comments come as the Republican party has been roiled in recent months by debates over the mainstreaming of antisemitic influencers within the GOP.
טאקר קרלסון וקנדיס אוונס הם לא פטריוטים – הם ונדלים אינטלקטואלים. הם טוענים שהם נלחמים בשמאל הקיצוני, אבל הם בדיוק אותו דבר: אותה שנאה למערב, אותו רלטיביזם מוסרי ואותו ניסיון להחריב את המורשת שלנו ואת המערב. pic.twitter.com/ygN70WtGEw
— דן אילוז – Dan Illouz (@dillouz) January 7, 2026
In October, conservative commentator Tucker Carlson hosted far-right antisemitic influencer Nick Fuentes on his platform, igniting outrage from Jewish conservatives who warned of the growing reach of antisemitic voices.
Owens has long made antisemitic rhetoric a hallmark of her YouTube channel, which has 5.7 million subscribers. A recent analysis of her content by the Jewish People Policy Institute found that three-quarters of her videos that mentioned Jews were antisemitic.
“They claim to fight the woke left. They are no different than the woke left,” said Illouz. “The radical left tears down the statues of Thomas Jefferson, Tucker Carlson tears down the legacy of Winston Churchill. The radical left says Western civilization is evil, Candace Owens says the roots of our faith are demonic. It is the same sickness.”
Carlson and Owens are among the right-wing influencers who have made opposition to Israel a centerpiece of their output, at a time when support for Israel is declining among conservatives, particularly younger conservatives.
In November, Amichai Chikli, the Israeli Diaspora minister, echoed Illouz’s concerns in an interview with the New York Post, telling the outlet that he was “far more concerned about antisemitism on the right than on the left.” The comments were notable because Chikli is himself a right-wing, anti-“woke” warrior who, in a first for Israel, has stoked relationships with far-right European parties that in some cases have ties to the Nazis.
“One of the worst moments was when a popular conservative broadcaster called one of the most vile Holocaust deniers in America ‘one of the most honest historians.’ That legitimizes hate — it normalizes it,” Chikli told the New York Post, appearing to refer to Carlson’s past praise of the Holocaust revisionist Darryl Cooper.
Chikli also warned against the rising influence of Fuentes and Cooper among young Americans.
“Antisemitism has become fashionable for Gen Z,” Chikli continued. “They listen to podcasts, not professors. When people like Nick Fuentes or Darryl Cooper are treated as thought leaders, that’s dangerous. These are neo-Nazis.”
The Times of Israel asked Illouz whether he was worried about appearing to interfere with American politics. “Defending the alliance between America and Israel is not interfering,” he said. “I am in touch with many pro-Israel conservatives who know that Candace and Tucker are a threat to America as much as to Israel.”
Top GOP officials, including Vice President JD Vance, have largely dismissed calls from Jewish conservatives, including Ben Shapiro, and others to draw a line against antisemitic influencers.
“Do you think you are the first to try to delegitimize the Jewish people? We are the people of eternity,” said Illouz toward the conclusion of his address, adding that “we will be here long after your YouTube channels are forgotten dust.”
The post Knesset member from Netanyahu’s party decries ‘new enemy’: Tucker Carlson and Candace Owens appeared first on The Forward.
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Texas Joins Legal Action Against American Muslims for Palestine as Move to ‘Counter Hamas Terrorism’
Texas Attorney General Ken Paxton speaks during AmericaFest, the first Turning Point USA summit since the death of Charlie Kirk, in Phoenix, Arizona, US, Dec. 20, 2025. Photo: REUTERS/Cheney Orr
Texas Attorney General Ken Paxton on Tuesday announced the state would join Virginia and Iowa in the filing of a legal brief against the nonprofit activist group American Muslims for Palestine (AMP) and other organizations which he characterized as “radical” in order “to combat Hamas terrorism.”
“Radical Islamic terrorist groups like Hamas must be decimated and dismantled, and that includes their domestic supporting branches,” Paxton posted on the social media platform X.
“Terrorism relies on complex networks and intermediaries, and the law must be enforced against those who knowingly provide material support,” Texas’s top legal officer added in a statement. “My office will continue to defend Americans who have been brutally affected by terrorism and ensure accountability under the law.”
In November, Texas began more aggressive legal efforts against organizations long alleged by researchers and law enforcement to be part of a domestic Hamas support network in the United States. Gov. Greg Abbott announced on Nov. 18, the designation of the Muslim Brotherhood and the Council on American-Islamic Relations (CAIR) as terrorist organizations.
A month later, Paxton filed a motion defending the designation in court, countering a suit by the Dallas-Fort Worth and Austin chapters of CAIR. “My office will continue to defend the governor’s lawful, accurate declaration that CAIR is an FTO [foreign terrorist organization], as well as Texas’s right to protect itself from organizations with documented ties to foreign extremist movements,” Paxton said at the time.
In its latest statement, Paxton’s office described how on Oct. 8, 2023, one day after Hamas’s invasion of and massacre across southern Israel, the groups AMP and National Students for Justice in Palestine (NSJP) “declared that they were ‘part of’ a ‘Unity Intifada’ under Hamas’s ‘unified command.’”
“Those who have been victimized by Hamas’s terrorism brought claims against the radical groups under the federal Anti-Terrorism Act,” the statement continued. “Attorney General Paxton’s brief is in support of the victims and was filed to ensure terrorist supporters are brought to justice.”
The legal brief references the “unity intifada” and “unified command” sentiments before stating, “They should be taken at their word. And just like their predecessor organizations — convicted or admitted material supporters of Hamas — they should be held accountable.”
The brief charges, “Defendants here are alleged to have provided material support for Hamas, the brutal terrorist regime that not only oppresses millions in Gaza but that also murdered more than a thousand innocents and kidnapped hundreds more. States have an interest in ensuring that valid claims brought under material support statutes are allowed to be litigated in court and that any violators are held accountable.”
Last year, Virginia’s Attorney General Jason Miyares — whose name appears at the lead of the brief — sought to press AMP to reveal its funding sources, which a judge ruled it needed to do May 9, 2025.
The latest brief provides a history lesson about how AMP and NSJP “did not begin their material support for Hamas on Oct. 8, 2023; rather, their material support has been going on for decades — both as the current organizations and through predecessor entities. Indeed, AMP was founded after a predecessor organization and five of its board members were convicted of providing material support for Hamas.” The brief describes the network beginning when “first, the Muslim Brotherhood founded the ‘Palestine Committee’ in 1988 to fund the terrorist organization Hamas.”
This network included “several organizations providing Hamas financial, informational, and political support,” the legal document explained. “Among those organizations were the Holy Land Foundation for Relief and Development and the Islamic Association for Palestine (IAP), organizations founded and controlled by senior members of Hamas leadership.”