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How one of North America’s largest Conservative congregations added 900 new members in 8 months
This article was produced as part of JTA’s Teen Journalism Fellowship, a program that works with Jewish teens around the world to report on issues that affect their lives.
TORONTO (JTA) — At a time of declining synagogue affiliation rates and following a pandemic slump, one of North America’s largest Conservative congregations gained 900 new members in just eight months.
Launched in July 2022, an initiative called the Generations Membership Program attracted young families to Beth Tzedec Congregation here by removing membership dues for anyone under the age of 40.
The success of the no-dues model surprised leaders of the synagogue, whose next challenge is to strengthen the connections between the new members and the congregation.
“We were all surprised by how much uptake there was,” said Yacov Fruchter, the synagogue’s director of Community Building and Spiritual Engagement, Yacov Fruchter.
With over 4,000 members, Beth Tzedec is one of the largest Conservative congregations in North America. However, over the past decade, Beth Tzedec has suffered from a decline that has affected the Conservative movement, once North American Judaism’s largest denomination. In 1971, 832 congregations identified with the movement, a number which dropped to 562 by 2020. The number of Conservative Jews also dropped from 1.6 million at its peak to a half million by 2020, according to data from the 2020 Pew Research Center survey of U.S. Jews.
The decline of the Conservative movement left Beth Tzedec struggling to attract new members while old families fell out of touch with the congregation. “Ten years ago, our membership was at 2,400 households, but I think that number was inflated,” said Rabbi Steven Wernick, its senior rabbi. “Into the pandemic, we saw membership drop to 1,700-1,800 paying units,” or families. That’s a decline of approximately 25% over the 2010s.
As director of education, Daniel Silverman oversees Beth Tzedec’s congregational school as well as bar/bat mitzvah educational programs. Silverman said that it was difficult to attract and maintain younger congregants due to shifting cultural perspectives and financial stresses that have worsened over recent years.
“It was hard to help people understand that synagogue was worth their time when we put up a relatively high [financial] barrier,” said Silverman. “People of this generation are not going to be inclined to join and pay money to join a synagogue in the way that their parents and grandparents were.”
Beth Tzedec’s membership dues are adjusted for each family unit depending on how much the family can pay. That doesn’t mean that membership is cheap, however. For the highest-earning members of the congregation, dues can be up to $6,000 annually per family.
Ariel Weinberg, 17, belongs to Beth Tzedec and participated in Silverman’s bat mitzvah educational program. When she becomes an adult, she said she would be happy to pay a portion of her salary for synagogue membership but wants her experience to be more than simply attending for the High Holidays.
“That’s a lot of money to put forth every month when I only use it twice per year,” Weinberg said.
Voluntary dues programs like Beth Tzedec’s have been growing in recent years. Synagogues adopting the model cite research showing that potential members see belonging to a synagogue as less of an obligation and instead want to be shown what a synagogue has to offer, as Rabbis Kerry Olitzky and Avi Olitzky argued in their 2015 book on membership models.
Wernick said that the way younger generations view synagogue membership is fundamentally different from previous generations.
“The traditional synagogue membership model was pay first and engage later. So what we decided to do was, engage first, and then we’ll talk about money later,” Wernick said.
Boosting membership on paper is one thing; creating active, engaged members who show up for worship and take part in programming is another. To demonstrate Beth Tzedec’s commitment to engaging the new cohort, the shul recently hired an engagement specialist and the board is also in the process of hiring a new cantor or rabbi. Leadership has also committed to meeting one-on-one for a “coffee date” with each new member of the congregation to strengthen new connections.
“The goal is to make a place as large as Beth Tzedec feel small and personal,” said Silverman.
Leadership’s attempts to better connect with congregants have already resonated well with new members. After Rebbecca Starkman and her family joined Beth Tzedec in September 2022, her husband met with Wernick as part of the “coffee date” initiative.
“He really, really enjoyed it,” said Starkman. “It also made him feel connected, connected and comfortable.”
When Wernick became Beth Tzedec’s chief rabbi in 2019, he set out to address Beth Tzedec’s membership woes. As the former CEO of the United Synagogue of Conservative Judaism, the congregational arm of Conservative Judaism, he used his expertise to devise a plan that would reverse the previous trend in Beth Tzedec’s affiliation.
“What I attempted to do at USCJ was to help synagogues reinvent themselves for the 21st century,” Wernick said.
Part of that idea, said Beth Tzedec’s president, Patti Rotman, meant rethinking the congregation’s membership model. “It couldn’t just be transactional. It had to be transformational,” Rotman said.
Prior to the implementation of the Generations program, Beth Tzedec had attempted strategies to improve engagement. Previously, membership for families under the age of 25 was set at only $50 per year. The congregation was able to support this program as membership dues only accounted for 30% of operating income, the rest coming from other sources.
According to Wernick, as of 2022, only 5% of Beth Tzedec’s operating income came from families under 40. As such, the switch to no-fee membership for the under-40 cohort did not cause a significant financial impact.
“So you already had a circumstance where those over 40 were already paying for those under 40,” Wernick said.
In the months prior to the implementation of the Generations Membership Program, Beth Tzedec undertook a significant amount of research into synagogue engagement in Toronto. Based on the 2018 Environics Survey of Jews in Canada, they learned that 70% of Jewish Canadians belonged to a congregation, more than double the percentage in the U.S.
“If there’s 200,000 Jews in the GTA [Greater Toronto Area], then 30% are not affiliated,” said Wernick, “and then if you break it down by how many people are in their 20s and 30s, we’re talking about 16,000 Jews.” Out of the 16,000, Wernick estimates that approximately 30% grew up as part of the Conservative movement, while 30% grew up unaffiliated.
Geographic research told Wernick that prior to July 2022, there were around 500 households in the vicinity of Beth Tzedec in need of a shul.
Rabbi Steven Wernick, senior rabbi of Beth Tzedec in Toronto, previously served as CEO of the United Synagogue of Conservative Judaism. (Courtesy of USCJ)
Beth Tzedec was able to focus its social media campaigns on neighborhoods with the greatest concentration of young and unaffiliated Jews in the vicinity.
“We targeted the unaffiliated, we targeted the previously affiliated to Beth Tzedec, but who had dropped off for more than three years, and we targeted based on geography,” as well as the study by Environics and information from UJA-Federation of Greater Toronto.
Even with the sophisticated marketing campaign, Wernick said that the synagogue expected it would only gain around 20-50 new households per year.
“Just because you give it away for free doesn’t mean that people are going to come,” said Wernick.
By the end of the first day of advertising, 50 new families had signed up.
“We are well over 420 new households,” Wernick said. Seventy-five percent of the uptake are brand-new members while the remainder are former Beth Tzedec members who had fallen out of the fold for more than three years.
The 420 household figure represents mainly families, as well as couples and individuals. Beth Tzedec President, Patti Rotman, estimates that approximately 900 new individual members became part of the synagogue in the eight months since the program was inaugurated.
When it comes to reinvigorating community life, gaining new members is not the only task at hand.
The membership drive “is only mile one of a marathon,” said Silverman.
“The most difficult part is, how do you then keep people connected?” said Fruchter. “You have to have the capacity to develop the relationships that you are starting.”
As self-identified Modern Orthodox Jews, Rebecca Starkman and her family attend synagogue regularly. Because her primary congregation only meets every other week, Starkman had been attending Beth Tzedec for years prior to joining under the Generations program.
“I had been attending loosely since since 2015,” said Starkman. “We had always been members at this other congregation but had not joined Beth Tzedec until this past September.”
Starkman said that it was the financial barrier that had been preventing her and her family from officially joining Beth Tzedec.
“We didn’t feel like we had enough finances to pay membership at two organizations,” said Starkman. “The program definitely gave us the motivation to make the leap to being part of the shul.”
Starkman said that she knows of other families who were also in her situation, attending Beth Tzedec services without becoming official members due to the financial barrier.
“There are three other families who did the same thing we did,” said Starkman. However, one family was over 40 and still could not join the congregation under the program. Nonetheless, for families who are lucky enough to be covered, Starkman said that the program is definitely a motivating factor to join Beth Tzedec.
Weinberg said that the Generations program will also improve diversity within the congregation.
“Our mandate really is to build a stronger Jewish future with youth and young professional engagement as our priority. And to go with that,” said Rotman, “we are also at the forefront of equity and inclusion.”
According to Rotman, Beth Tzedec maintains a vigorous diversity and inclusion committee dedicated to ensuring that the synagogue is an inclusive environment for everyone.
Given the local renaissance that Beth Tzedec has undergone, Rotman stresses the importance of bringing down barriers as the best way for synagogues to engage the current generation of Jews.
“Our goal is to inspire and enable Jews to live meaningful Jewish lives and the best way [to do so] for the under-40 cohort is to remove the barrier to membership,” Rotman said.
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Two Argentine Jewish Tourists Assaulted in Milan as Antisemitic Incidents Surge Across Italy
A protester uses a pole to break a window at Milano Centrale railway station, during a demonstration that is part of a nationwide “Let’s Block Everything” protest in solidarity with Gaza, with activists also calling for a halt to arms shipments to Israel, in Milan, Italy, Sept. 22, 2025. Photo: REUTERS/Claudia Greco
Two young Argentine Jewish tourists were violently assaulted in Milan by a group of North African migrants after being targeted for wearing kippahs, in one of the latest antisemitic attacks amid a relentlessly hostile climate toward Jewish communities across Europe.
According to Italian media reports, the two 19-year-old Argentine tourists were attacked late Sunday night outside a 24-hour supermarket in Milan, a city in the northern part of the country, at Piazzale Siena after leaving the store when a group of about 10 people approached them.
After spotting the kippahs worn by the two young men, the attackers began shouting antisemitic insults, including “f**king Jews,” before violently assaulting them, leaving one of the victims with a broken nose.
Authorities and emergency responders were quickly dispatched to the scene following the attack, with police and paramedics providing assistance before transporting the two victims to a local hospital.
Local law enforcement has now opened a criminal investigation into the assault, reviewing surveillance camera footage and analyzing cell phone data from areas surrounding Piazzale Siena.
The European Jewish Congress (EJC) strongly condemned the incident, describing it as a sign of rising antisemitic hostility and calling for renewed efforts to safeguard Jewish communities across Europe.
“This disturbing incident highlights the very real dangers Jews continue to face in public spaces across Europe simply for expressing their identity. Antisemitic violence must be confronted with the utmost seriousness,” EJC said in a statement.
“Authorities must ensure that those responsible are swiftly identified and brought to justice. No one in Europe should fear being attacked for being visibly Jewish,” it continued.
Two young Jewish tourists from Argentina were violently assaulted outside a supermarket in Milan after being identified as Jewish by their kippahs.
The attackers first hurled antisemitic insults before punching the victims, leaving one with a broken nose.
This disturbing… pic.twitter.com/Ch0IzlgWt4
— European Jewish Congress (@eurojewcong) March 4, 2026
Amid heightened tensions tied to the recent US-Israeli joint military campaign against Iran, Walker Meghnagi — president of the Jewish community of Milan — called on authorities to strengthen protection for Jewish schools and synagogues.
“We must remain vigilant. We have asked the prefect to increase surveillance around our schools and places of worship, as well as to safeguard our freedoms, but we cannot isolate ourselves,” he said.
“We are Italians and deserve to be respected as such. We are a free people, and we will not hide — we must stand firm in defense of our freedom,” Meghnagi continued.
Like most countries across Europe and the broader Western world, Italy has seen a rise in antisemitic incidents over the last two years, in the wake of the Hamas-led invasion of and massacre across southern Israel on Oct. 7, 2023.
According to newly published figures, antisemitism in Italy surged to record levels in 2025, reflecting a broader climate in which Jews and Israelis across Europe have faced harassment, vandalism, and targeted violence.
In Italy, the Milan-based CDEC Foundation (Center of Contemporary Jewish Documentation) confirmed that antisemitic incidents in the country almost reached four digits for the first time last year.
Of 1,492 reports submitted through official monitoring channels, the CDEC formally classified a record high 963 cases as antisemitic, according to the EJC and Union of Italian Jewish Communities (UCEI), the main representative body of Jews in Italy.
By comparison, there were 877 recorded incidents in 2024, preceded by 453 such outrages in 2023 and just 241 in 2022.
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New York Judge Overturns Disciplinary Sanctions for Columbia University Students Who Occupied Hamilton Hall
Protesters gather at the gates of Columbia University, in support of student protesters who barricaded themselves in Hamilton Hall, in New York City, US, April 30, 2024. Photo: REUTERS/David Dee Delgado
A New York state judge has overturn disciplinary sanctions imposed on a group of anti-Israel protesters who illegally occupied Columbia University’s Hamilton Hall and interned janitorial staff while destroying property to protest the Israel-Hamas war, raising concerns that colleges may be deprived of the power to punish severe misconduct perpetrated by students who claim to be advancing progressive causes.
Twenty-two current and former students, all of whom contested their punishments anonymously, may soon walk away without being held accountable following Judge Gerald Lebovits’s ruling last Friday that Columbia’s actions were “arbitrary and capricious.” Lebovits went further, citing the students’ concealment of their identities with masks and keffiyeh scarves as evidence that the university lacked evidence to determine that they were actually in Hamilton Hall despite that they had been arrested on the scene by the New York City Police Department (NYPD).
“In the disciplinary proceedings against the 22 Columbia students, the sole evidence that they were present in Hamilton Hall during its occupation was a report reflecting that petitioners had been arrested,” he wrote. “No evidence was offered in the disciplinary proceedings of actions taken inside Hamilton Hall by any particular student, as opposed to the conduct of the group of occupiers as a whole.”
Lebovits, after arguing that the group should not be disciplined even as he described their infractions, then argued that illegally occupying Hamilton Hall is “decades-long tradition.”
He continued, “Others might see the occupiers’ actions as manifestations of an ugly hatred against Jews, using rhetoric about Gaza mainly as a pretext. But the task for this court is not to decide between these perspectives, or to opine on the moral or political issues implicated by the actions of the parties to this proceeding.”
In a statement shared with The Algemeiner on Wednesday, Columbia University noted that Lebovits’s vacating the disciplinary sanctions does not take effect for 30 days, during which time university lawyers may pursue other legal avenues.
“The order does not take effect for at least 30 days, and no student who was disciplined for the occupation of Hamilton Hall can return to campus at this time,” a university spokesperson said. “Columbia is considering all of its options, including seeking a stay of the order and appealing the decision.”
As previously reported by The Algemeiner, in April 2024, anti-Israel agitators occupied Hamilton Hall, forcing then-university president Minouche Shafik to call on the NYPD for help, a decision she hesitated to make. During a search of the scene, the NYPD found a number of disturbing items, including “gas masks, ear plugs, helmets, goggles, tape, hammers, knives, ropes, and a book on TERRORISM [sic].” Police also found signs which said “death to America” and “death to Israel.”
During the same period, a group that calls itself “Columbia University Apartheid Divest” (CUAD) commandeered a section of campus and, after declaring it a “liberated zone,” lit flares and chanted pro-Hamas and anti-American slogans, according to numerous reports. When the NYPD arrived to disperse the unauthorized gathering, hundreds of students reportedly amassed around them to prevent the restoration of order.
“Yes, we’re all Hamas, pig!” one protester was filmed screaming during the fracas, which saw some verbal skirmishes between pro-Zionist and anti-Zionist partisans. “Long live Hamas!” said others who filmed themselves dancing and praising the al-Qassam Brigades, the armed wing of the Palestinian terrorist organization.
Beyond the occupation of school property, Columbia has produced some of the most indelible examples of antisemitism, pro-jihadist sentiment, and extreme anti-Zionism in American higher education since the start of the Gaza war in October 2023. Such incidents include a student who proclaimed that Zionist Jews deserve to be murdered and are lucky he is not doing so himself and administrative officials who, outraged at the notion that Jews organized to resist anti-Zionism, participated in a group chat in which each member took turns sharing antisemitic tropes that described Jews as privileged and grafting.
In July, interim then-university president Claire Shipman said the institution would hire new coordinators to oversee antisemitism complaints alleging civil rights violations; facilitate “deeper education on antisemitism” by creating new training programs for students, faculty, and staff; and adopt the International Holocaust Remembrance Alliance (IHRA) definition of antisemitism — a tool that advocates say is necessary for identifying what constitutes antisemitic conduct and speech.
Shipman also announced new partnerships with the Anti-Defamation League (ADL) and other Jewish groups while delivering a major blow to the anti-Zionist movement on campus by vowing never to “recognize or meet with” the infamous organization CUAD, which had serially disrupted academic life with a number of other unauthorized, surprise demonstrations attended by non-students.
However, Columbia University has retained a professor, Joseph Massad, who celebrated Hamas’s Oct. 7, 2023, massacre across southern Israel — where the Palestinian terrorist group sexually assaulted women and men, kidnapped the elderly, and murdered children in their beds — allowing him to teach a course on the history of the Israeli-Palestinian conflict.
Speaking to The Algemeiner in January, Middle East expert and executive director of Scholars for Peace in the Middle East Asaf Romirowsky said that Massad’s remaining on Columbia’s payroll is indicative of the university’s hesitance to enact meaningful and lasting reforms.
“Joseph Massad is a notorious tenured antisemite who has spent his career at Columbia bashing Israel and Zionism, a poster child for BDS and a scholar propagandist activist. Furthermore, he has shown his true colors time and time again defending Hamas and calling the 10/7 barbaric attack on Israel ‘awesome,’” Romirowsky said.
Noting that Columbia’s own antisemitism task force said in a December report that the institution employs few faculty who hold moderate views on the Israeli-Palestinian conflict, he added, “By allowing Massad to continue teaching and spreading his venom, Columbia is only codifying the dearth of knowledge as it relates to the Middle East. It should take the finding of the report and act upon it by getting rid of the tenured radicals they allowed to hijack the institution.”
Follow Dion J. Pierre @DionJPierre.
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California Governor Gavin Newsom Likens Israel to ‘Apartheid State’
California Governor Gavin Newsom speaks at a press conference, accompanied by members of the Texas Democratic legislators, at the governor’s mansion in Sacramento, California, US, Aug. 8, 2025. Photo: REUTERS/Carlos Barria
California Gov. Gavin Newsom on Tuesday ignited controversy after suggesting it is “appropriate” to describe Israel as an “apartheid state” and questioning the future of US military assistance to the Jewish state during an event to promote his new memoir.
Speaking during a book event in Los Angeles with “Pod Save America” host Tommy Vietor, Newsom said that recent policies pursued by Israel’s current government have made the term increasingly common in international discourse. While framing his comments as reluctant, the Democratic governor said it “breaks my heart,” but argued that the trajectory of Israeli leadership leaves the United States with “no choice” but to reconsider aspects of its longstanding support such as providing military aid.
“I mean, Friedman and others are talking about it appropriately – sort of an apartheid state,” Newsom said in reference to New York Times journalist Thomas Friedman.
“It breaks my heart because the current leadership in Israel is walking us down that path where I don’t think you have a choice but to have that consideration,” Newsom said.
The remarks place Newsom among the most high-profile American elected officials to publicly entertain the apartheid label — a characterization Israel has consistently rejected as false and inflammatory. Israeli officials across the political spectrum have long argued that such comparisons distort the complex security, legal, and historical realities of the Israeli-Palestinian conflict, while ignoring the equal rights afforded to Israel’s Arab citizens and the ongoing security threats facing the country.
Newsom reportedly directed much of his criticism at Prime Minister Benjamin Netanyahu’s governing coalition, describing its policies in the West Bank and toward Palestinians as contributing to growing international unease. His comments come amid continued tensions in the region, including the future prospect of Israeli military operations against Hamas in Gaza and ongoing military conflict with Iran and its regional proxies.
Newsom also directed criticism toward the current war in Iran, accusing Jerusalem of pushing the White House to pursue military conflict with Tehran. The California governor suggested that Israel should not be trusted to lead a successful campaign against Iran, given Jerusalem’s failure to topple Hamas in Gaza. He also suggested that Netanyahu bamboozled US President Donald Trump into pursuing a war against Iran.
“They couldn’t even – I mean, we’re talking about regime change?” he said, “For two years, they haven’t even been able to solve the Hamas question in Israel. So, this is, I mean, you know, I wanna be careful here, but, you know, in so many ways, that influence in the context of the conversation of where Trump ultimately landed on this is pretty damn self-evident.”
Trump was asked at the White House if Israel dragged the US into conflict with Iran and rejected the notion.
“I might have forced their [Israel’s] hand,” Trump told reporters in the Oval Office as he met with German Chancellor Friedrich Merz. “We were having negotiations with these lunatics, and it was my opinion that they were going to attack first. If we didn’t do it, they were going to attack first. I felt strongly about that.”
In Jerusalem, officials have frequently pushed back against the apartheid accusation, noting that Israel is a multiethnic democracy with an independent judiciary, free press, and Arab representation in the Knesset and on the Supreme Court. Critics of the apartheid claim also point to the repeated rejections by Palestinian leadership of past peace proposals that would have established a sovereign Palestinian state alongside Israel.
Newsom’s statements arrive at a sensitive moment in US-Israel relations. As the 2028 Democratic primary begins to set in motion, progressive voices within the Democratic Party have increasingly called for conditioning or reducing military aid to Israel. Newsom, widely viewed as a potential contender for the 2028 Democratic presidential nomination, now appears to be navigating that internal party divide.
In a recent podcast appearance with conservative commentator Ben Shapiro, Newsom rejected the argument that Israel has committed a so-called “genocide” in Gaza and expressed support for the country’s right to defend itself from Hamas terrorism.
Netanyahu has said in several interviews over the past few months that he intends to “taper off” Israeli dependence on US military aid in the next decade.